UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934
(Amendment No. ________________)*
Boston Communications Group, Inc.
- -------------------------------------------------------------------------------
(Name of Issuer)
Common Stock, $.01 par value
- -------------------------------------------------------------------------------
(Title of Class of Securities)
0001005821
- -------------------------------------------------------------------------------
(CUSIP Number)
*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.
The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).
Page 1 of 16 pages
<PAGE>
- ------------------------- ---------------------------
|CUSIP NO. 0001005821 | 13G | Page 2 of 16 Pages |
| ----------- | | --- --- |
- ------------------------- ---------------------------
- --------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON
S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
Highland Capital Partners Limited Partnership
- --------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ]
(b) [ ]
- --------------------------------------------------------------------------------
3 SEC USE ONLY
- --------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
- --------------------------------------------------------------------------------
5 SOLE VOTING POWER
0 shares
------------------------------------------------
NUMBER OF
SHARES 6 SHARED VOTING POWER
BENEFICIALLY 2,261,772 shares
OWNED BY
EACH
REPORTING ------------------------------------------------
PERSON 7 SOLE DISPOSITIVE POWER
WITH 0 shares
------------------------------------------------
8 SHARED DISPOSITIVE POWER
2,261,772 shares
- --------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
2,261,772 shares
- --------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
- --------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
17.77%
- --------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
PN
- --------------------------------------------------------------------------------
*SEE INSTRUCTIONS BEFORE FILLING OUT!
Page 2 of 16 pages
<PAGE>
- ------------------------- ---------------------------
|CUSIP NO. 0001005821 | 13G | Page 3 of 16 Pages |
| ----------- | | --- --- |
- ------------------------- ---------------------------
- --------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON
S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
Highland Management Partners Limited Partnership
- --------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ]
(b) [ ]
- --------------------------------------------------------------------------------
3 SEC USE ONLY
- --------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
- --------------------------------------------------------------------------------
5 SOLE VOTING POWER
0 shares
------------------------------------------------
NUMBER OF
SHARES 6 SHARED VOTING POWER
BENEFICIALLY 2,261,772 shares
OWNED BY
EACH
REPORTING ------------------------------------------------
PERSON 7 SOLE DISPOSITIVE POWER
WITH 0 shares
------------------------------------------------
8 SHARED DISPOSITIVE POWER
2,261,772 shares
- --------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
2,261,772 shares
- --------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
- --------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
17.77%
- --------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
PN
- --------------------------------------------------------------------------------
*SEE INSTRUCTIONS BEFORE FILLING OUT!
Page 3 of 16 pages
<PAGE>
- ------------------------- ---------------------------
|CUSIP NO. 0001005821 | 13G | Page 4 of 16 Pages |
| ----------- | | --- --- |
- ------------------------- ---------------------------
- --------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON
S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
Highland Capital Partners II Limited Partnership
- --------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ]
(b) [ ]
- --------------------------------------------------------------------------------
3 SEC USE ONLY
- --------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
- --------------------------------------------------------------------------------
5 SOLE VOTING POWER
0 shares
------------------------------------------------
NUMBER OF
SHARES 6 SHARED VOTING POWER
BENEFICIALLY 2,261,772 shares
OWNED BY
EACH
REPORTING ------------------------------------------------
PERSON 7 SOLE DISPOSITIVE POWER
WITH 0 shares
------------------------------------------------
8 SHARED DISPOSITIVE POWER
2,261,772 shares
- --------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
2,261,772 shares
- --------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
- --------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
17.77%
- --------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
PN
- --------------------------------------------------------------------------------
*SEE INSTRUCTIONS BEFORE FILLING OUT!
Page 4 of 16 pages
<PAGE>
- ------------------------- ---------------------------
|CUSIP NO. 0001005821 | 13G | Page 5 of 16 Pages |
| ----------- | | --- --- |
- ------------------------- ---------------------------
- --------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON
S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
Highland Management Partners II Limited Partnership
- --------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ]
(b) [ ]
- --------------------------------------------------------------------------------
3 SEC USE ONLY
- --------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
- --------------------------------------------------------------------------------
5 SOLE VOTING POWER
0 shares
------------------------------------------------
NUMBER OF
SHARES 6 SHARED VOTING POWER
BENEFICIALLY 2,261,772 shares
OWNED BY
EACH
REPORTING ------------------------------------------------
PERSON 7 SOLE DISPOSITIVE POWER
WITH 0 shares
------------------------------------------------
8 SHARED DISPOSITIVE POWER
2,261,772 shares
- --------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
2,261,772 shares
- --------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
- --------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
17.77%
- --------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
PN
- --------------------------------------------------------------------------------
*SEE INSTRUCTIONS BEFORE FILLING OUT!
Page 5 of 16 pages
<PAGE>
- ------------------------- ---------------------------
|CUSIP NO. 0001005821 | 13G | Page 6 of 16 Pages |
| ----------- | | --- --- |
- ------------------------- ---------------------------
- --------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON
S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
Robert F. Higgins
- --------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ]
(b) [ ]
- --------------------------------------------------------------------------------
3 SEC USE ONLY
- --------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
United States
- --------------------------------------------------------------------------------
5 SOLE VOTING POWER
5,000 shares
------------------------------------------------
NUMBER OF
SHARES 6 SHARED VOTING POWER
BENEFICIALLY 2,261,772 shares
OWNED BY
EACH
REPORTING ------------------------------------------------
PERSON 7 SOLE DISPOSITIVE POWER
WITH 5,000 shares
------------------------------------------------
8 SHARED DISPOSITIVE POWER
2,261,772 shares
- --------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
2,266,772 shares
- --------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
- --------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
17.81%
- --------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
IN
- --------------------------------------------------------------------------------
*SEE INSTRUCTIONS BEFORE FILLING OUT!
Page 6 of 16 pages
<PAGE>
- ------------------------- ---------------------------
|CUSIP NO. 0001005821 | 13G | Page 7 of 16 Pages |
| ----------- | | --- --- |
- ------------------------- ---------------------------
- --------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON
S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
Paul A. Maeder
- --------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ]
(b) [ ]
- --------------------------------------------------------------------------------
3 SEC USE ONLY
- --------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
United States
- --------------------------------------------------------------------------------
5 SOLE VOTING POWER
25,300 shares
------------------------------------------------
NUMBER OF
SHARES 6 SHARED VOTING POWER
BENEFICIALLY 2,261,772 shares
OWNED BY
EACH
REPORTING ------------------------------------------------
PERSON 7 SOLE DISPOSITIVE POWER
WITH 25,300 shares
------------------------------------------------
8 SHARED DISPOSITIVE POWER
2,261,772 shares
- --------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
2,287,072 shares
- --------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
- --------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
17.97%
- --------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
IN
- --------------------------------------------------------------------------------
*SEE INSTRUCTIONS BEFORE FILLING OUT!
Page 7 of 16 pages
<PAGE>
- ------------------------- ---------------------------
|CUSIP NO. 0001005821 | 13G | Page 8 of 16 Pages |
| ----------- | | --- --- |
- ------------------------- ---------------------------
- --------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON
S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
James L. McLean
- --------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ]
(b) [ ]
- --------------------------------------------------------------------------------
3 SEC USE ONLY
- --------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
United States
- --------------------------------------------------------------------------------
5 SOLE VOTING POWER
15,000 shares
------------------------------------------------
NUMBER OF
SHARES 6 SHARED VOTING POWER
BENEFICIALLY 2,261,772 shares
OWNED BY
EACH
REPORTING ------------------------------------------------
PERSON 7 SOLE DISPOSITIVE POWER
WITH 15,000 shares
------------------------------------------------
8 SHARED DISPOSITIVE POWER
2,261,772 shares
- --------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
2,276,772 shares
- --------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
- --------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
17.89%
- --------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
IN
- --------------------------------------------------------------------------------
*SEE INSTRUCTIONS BEFORE FILLING OUT!
Page 8 of 16 pages
<PAGE>
Item 1(a). Name of Issuer: Boston Communications Group, Inc. (the
"Company")
Item 1(b). Address of Issuer's Principal Executive Offices:
100 Sylvan Road
Woburn, MA 01801
<TABLE>
<CAPTION>
Item 2(a) Item 2(b) Item 2(c)
Citizenship or Place
Name of Person Filing Address of Organization
<S> <C> <C>
Highland Capital Partners Limited Two International Place Delaware
Partnership ("Highland Capital"), a Boston, MA 02110
Delaware limited partnership
Highland Management Partners Limited Two International Place Delaware
Partnership ("Highland Management"), a Boston, MA 02110
Delaware limited partnership
and the sole general partner of
Highland Capital
Highland Capital Partners II Limited Two International Place Delaware
Partnership ("Highland Capital II"), a Boston, MA 02110
Delaware limited partnership
Highland Management Partners II Limited Two International Place Delaware
Partnership ("Highland Management II"), Boston, MA 02110
a Delaware limited partnership and the
sole general partner of Highland
Capital II
Robert F. Higgins and Paul A. Maeder, Two International Place United States
general partners of each of Highland Boston, MA 02110
Management and Highland Management II
(together with James L. McLean the
"General Partners")
Page 9 of 16 pages
<PAGE>
James L. McLean, general partner of Two International Place United States
Highland Management II (together with Boston, MA 02110
Messrs. Higgins and Maeder the "General
Partners")
</TABLE>
Highland Capital, Highland Management, Highland Capital II, Highland
Management II and the General Partners are sometimes referred to collectively as
"Reporting Persons."
Item 2(d). Title of Class of Securities: Common Stock, $.01 par value
(the "Shares").
Item 2(e). CUSIP Number: 0001005821
Item 3. If this statement is filed pursuant to Rules 13d-1(b), or
13d-2(b), check whether the person filing is a:
Not applicable.
Item 4. Ownership.
(a) Amount Beneficially Owned:
Each of Highland Capital, Highland Management, Highland Capital II and
Highland Management II may be deemed to beneficially own 2,261,772 Shares as of
December 31, 1996. Highland Capital is the record owner of 1,963,572 Shares.
Highland Capital II is the record owner of 298,200 Shares. (The shares held by
Highland Capital and Highland Capital II are referred to collectively as the
"Fund Record Shares"). By virtue of their relationship as affiliated limited
partnerships, with the same controlling persons of their sole general partners,
each of Highland Capital, Highland Management, Highland Capital II and Highland
Management II may be deemed to share the power to direct the vote and the power
to direct the disposition of the Fund Record Shares. Hence each of Highland
Capital, Highland Management, Highland Capital II, and Highland Management II
may be deemed to own beneficially 2,261,772 Shares representing beneficial
ownership of approximately 17.77% of the Company's issued and outstanding Common
Stock based on the 12,725,740 Shares reported to be outstanding in the Company's
Quarterly Report on Form 10-Q for the quarter ended September 30, 1996 (the
"Outstanding Stock").
Additionally, each of the General Partners may be deemed to
beneficially own the Fund Record Shares by virtue of his status as a controlling
person of Highland
Page 10 of 16 pages
<PAGE>
Management and Highland Management II. All of the General Partners may be deemed
to share with Highland Capital, Highland Management, Highland Capital II and
Highland Management II the power to direct the vote and the power to direct the
disposition of the Fund Record Shares. Hence, Messrs. Higgins, Maeder and McLean
may be deemed to beneficially own 2,261,772 Shares as of December 31, 1996
representing 17.77% of the Outstanding Stock.
In addition to the above, (i) Mr. Higgins has record ownership of 5,000
shares of Common Stock, (ii) Mr. Maeder has record ownership of 25,300 shares of
Common Stock and (iii) Mr. McLean has record ownership of 15,000 shares of
Common Stock.
Each of the Reporting Persons disclaims beneficial ownership of any
shares, except those shares which the reporting person holds of record.
(b) Percent of Class:
Each of Highland Capital, Highland Management, Highland Capital II,
Highland Management II and the General Partners may be deemed to own
beneficially 17.77% of the Outstanding Stock; Mr. Higgins may be deemed to own
beneficially 17.81% of the Outstanding Stock; Mr. Maeder may be deemed to own
beneficially 17.97% of the Outstanding Stock; and Mr. McLean may be deemed to
own beneficially 17.89% of the Outstanding Stock. The foregoing percentages are
based on the 12,725,740 shares of Outstanding Stock.
(c) Number of shares as to which such person has:
(i) Each of Highland Capital, Highland Management, Highland
Capital II, Highland Management II and the General
Partners has sole power to vote or direct the vote of -0-
shares. Mr. Higgins has the sole power to vote or direct
the vote of 5,000 shares. Mr. Maeder has the sole power to
vote or direct the vote of 25,300 shares. Mr. McLean has
the sole power to vote or direct the vote of 15,000
shares.
(ii) Highland Capital, Highland Management, Highland Capital
II, Highland Management II and each of the General
Partners have shared power to vote or to direct the vote
of 2,261,772 shares.
(iii) Each of Highland Capital, Highland Management, Highland
Capital II, Highland Management II and the General
Partners has sole power to dispose or to direct the
disposition of -0- shares. Mr. Higgins has the sole power
to dispose or direct the disposition of 5,000 shares. Mr.
Maeder has the sole power to dispose or to direct the
disposition of 25,300 shares. Mr. McLean has the sole
power to dispose or to direct the disposition of 15,000
shares.
Page 11 of 16 pages
<PAGE>
(iv) Highland Capital, Highland Management, Highland Capital
II, Highland Management II and each of the General
Partners have shared power to dispose or to direct the
disposition of 2,261,772 shares.
Item 5. Ownership of Five Percent or Less of a Class.
Not applicable
Item 6. Ownership of More than Five Percent on Behalf of Another Person.
Not applicable.
Item 7. Identification and Classification of the Subsidiary Which Acquired the
Security Being Reported on by the Parent Holding Company.
Not applicable.
Item 8. Identification and Classification of Members of the Group.
Highland Capital, Highland Management, Highland Capital II, Highland
Management II and each of the General Partners expressly disclaim
membership in a "group" as defined in Rule 13d - 1(b)(ii)(H).
The Reporting Persons have filed this statement on Schedule 13G
pursuant to Rule 13d-1(c), and each member of the group is identified
on Exhibit 1 hereto.
Item 9. Notice of Dissolution of Group.
Not applicable.
Item 10. Certification.
Not applicable. This statement on Schedule 13G is not filed pursuant to
Rule 13d-1(b).
Page 12 of 16 pages
<PAGE>
Signature
After reasonable inquiry and to the best of his or its knowledge and
belief, each of the undersigned certifies that the information set forth in this
statement is true, complete and correct.
Dated: February 12, 1997
HIGHLAND CAPITAL PARTNERS
LIMITED PARTNERSHIP
By: Highland Management
Partners Limited Partnership
By: /s/ Paul A. Maeder
___________________________________________________
General Partner
HIGHLAND MANAGEMENT PARTNERS
LIMITED PARTNERSHIP
By: /s/ Paul A. Maeder
__________________________
General Partner
HIGHLAND CAPITAL PARTNERS II
LIMITED PARTNERSHIP
By: Highland Management
Partners II Limited Partnership
By: /s/ Paul A. Maeder
___________________________________________________
General Partner
Page 13 of 16 pages
<PAGE>
HIGHLAND MANAGEMENT PARTNERS II
LIMITED PARTNERSHIP
By: /s/ Paul A. Maeder
_________________________
General Partner
/s/ Robert F. Higgins
- --------------------------------------------
Robert F. Higgins
/s/ Paul A. Maeder
- --------------------------------------------
Paul A. Maeder
/s/ James L. McLean
- --------------------------------------------
James L. McLean
Page 14 of 16 pages
<PAGE>
Exhibit 1
---------
Agreement
Pursuant to Rule 13d-1(f)(1) under the Securities Exchange Act of 1934,
the undersigned hereby agree that only one statement containing the information
required by Schedule 13G need be filed on behalf of all of the undersigned with
respect to the ownership of shares of Common Stock of Boston Communications
Group, Inc.
This agreement may be executed in any number of counterparts, each of
which shall be deemed an original.
EXECUTED as a sealed instrument this 12th day of February, 1997.
HIGHLAND CAPITAL PARTNERS
LIMITED PARTNERSHIP
By: Highland Management
Partners Limited Partnership
By: /s/ Paul A. Maeder
___________________________________________________
General Partner
HIGHLAND MANAGEMENT PARTNERS
LIMITED PARTNERSHIP
By: /s/ Paul A. Maeder
________________________________________________________
General Partner
HIGHLAND CAPITAL PARTNERS II
LIMITED PARTNERSHIP
By: Highland Management
Partners II Limited Partnership
By: /s/ Paul A. Maeder
___________________________________________________
General Partner
Page 15 of 16 pages
<PAGE>
HIGHLAND MANAGEMENT PARTNERS II
LIMITED PARTNERSHIP
By: /s/ Paul A. Maeder
________________________________________
General Partner
/s/ Robert F. Higgins
- --------------------------------------------
Robert F. Higgins
/s/ Paul A. Maeder
- --------------------------------------------
Paul A. Maeder
/s/ James L. McLean
- --------------------------------------------
James L. McLean
Page 16 of 16 pages
