MONTGOMERY WARD HOLDING CORP
10-Q, 1996-08-13
DEPARTMENT STORES
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                          UNITED STATES
               SECURITIES AND EXCHANGE COMMISSION
                  WASHINGTON, D.C.  20549-1004

                          ___________

                           FORM 10-Q

(MARK ONE)
     X  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF
              THE SECURITIES EXCHANGE ACT OF 1934
          FOR THE QUARTERLY PERIOD ENDED JUNE 29, 1996
                                
                                OR

    __  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
               THE SECURITIES EXCHANGE ACT OF 1934
                                
                 Commission File Number 0-17540
                                
                                
                  MONTGOMERY WARD HOLDING CORP.
     (Exact Name Of Registrant As Specified In Its charter)


             Delaware                        36-3571585
         (State  Of  Incorporation)    (I.R.S.Employer Identification No.)


  Montgomery Ward Plaza, Chicago, Illinois             60671
 (Address     Of    Principal    Executive Offices)  (Zip Code)


Registrant's Telephone Number Including Area Code:
  312/467-2000
                                
Indicate  by check mark whether the Registrant (1) has filed  all
reports  required  to be filed by Section  13  or  15(d)  of  the
Securities  Exchange Act of 1934 during the preceding  12  months
(or  for such shorter period that the Registrant was required  to
file  such  reports)  and  (2) has been subject  to  such  filing
requirements for the past 90 days.

                                  Yes       X        No______

   As  of  July 27, 1996 the Registrant had 18,722,038 shares  of
Class  A  Common  Stock and 25,000,000 shares of Class  B  Common
Stock of the Registrant outstanding.
<PAGE>                    PART 1 - FINANCIAL INFORMATION
                                

Item 1.  Financial Statements


                              INDEX
                                
                                                           Page
Montgomery Ward Holding Corp.                               
                                                            
Consolidated Statement of Income............................2
                                                            
Consolidated Balance Sheet..................................4
                                                            
Consolidated Statement of Cash Flows........................5
                                                            
Notes to Consolidated  Financial Statements.................7
                                                            
                                
                                
                                

<PAGE>            MONTGOMERY WARD HOLDING CORP.
                CONSOLIDATED STATEMENT OF INCOME
                          (UNAUDITED)


                                            For the 13-Week
                                             Periods Ended
                                           June 29,  July 1,
                                             1996      1995

(Millions, except per share amounts)                   
Revenues                                               
   Net sales, including leased and      
   licensed department sales............... $ 1,354     $ 1,520
 
   Direct response marketing revenues,                      
   including insurance.....................     180         135
      Total Revenues.......................   1,534       1,655
                                                            
Costs and Expenses                                          
   Cost of goods sold, including net                        
   occupancy and buying expense............   1,210       1,098
   Operating, selling, general and                          
   administrative expenses, including                    
   benefits and losses of direct                         
   response operations (Note 3)............     396         405
   Interest expense........................      25          24
     Total Costs and Expenses..............   1,519       1,639
                                                            
Income Before Taxes........................      15          16
Income Tax Expense.........................       4           5
                                                            
Net Income.....................................  11          11
Preferred Stock Dividend Requirements (Note 4).   3           1
                                                            
Net Income Applicable to Common Shareholders... $ 8        $ 10
                                                       
                                                       
Net Income per Common Share (Note 2)                   
Class A........................................ $ .20     $ .25

Class B........................................ $ .18     $ .20

                                                       
Cash dividends per Common Share                    $ -       $ -
          See notes to consolidated financial statements.
 
<PAGE>            MONTGOMERY WARD HOLDING CORP.
                CONSOLIDATED STATEMENT OF INCOME
                          (UNAUDITED)


                                            For the 26-Week
                                             Periods Ended
                                           June 29,  July 1,
                                             1996      1995

(Millions, except per share amounts)                   
Revenues                                               
 Net sales, including leased and                     
 licensed department sales...............  $ 2607    $ 2,877
 Direct response marketing revenues, 
 including insurance.....................     362        265
   Total Revenues........................   2,969      3,142
                                                            
Costs and Expenses                                          
 Cost of goods sold, including net                        
 occupancy and buying expense.............  2,136      2,286
 Operating, selling, general and                          
 administrative expenses, including                    
 benefits and losses of direct                         
 response operations (Note 3).............    848        804
 Interest expense.........................     47         43
    Total Costs and Expenses..............  3,031      3,133
                                                            
(Loss)/Income Before Taxes................    (62)         9
Income Tax (Benefit)/Expense..............    (25)         2
                                                            
Net (Loss)/Income.........................    (37)         7
Preferred Stock Dividend Requirements (Note 4)  6          2
                                                            
Net (Loss)/Income Applicable to                  
 Common Shareholders......................    (43)         5             
                                                       
Net (Loss)/Income per Common Share (Note 2)            
Class A...................................  (1.05)       .12
Class B...................................   (.90)       .10

Cash dividends per Common Share              $ -         $ -
                                             
         See notes to consolidated financial statements.
<PAGE>             MONTGOMERY WARD HOLDING CORP.
                   CONSOLIDATED BALANCE SHEET
                                


                                             June    December
                                             29,       30,
                                             1996      1995
                                           (Unaudi       
                                             ted)
                             ASSETS

(Millions)                                            
Cash and cash equivalents..................$  47        $ 37
Short-term investments.....................    -           1
Investments of insurance operations........  315         345
   Total Cash and Investments..............  362         383
                                                            
Trade and other accounts receivable........  224         166
Accounts   and   notes   receivable    from                 
affiliates.................................   30          22
   Total Receivables.......................  254         188
                                                            
Merchandise inventories................... 1,580       1,770
Prepaid pension cost........................ 340         335
Prepaid federal income taxes................  23           -
Properties, plants and equipment, net of                    
accumulated depreciation and                 
amortization.............................. 1,327       1,366
Direct  response and insurance  acquisition             
costs.....................................   564         395              
Other assets..............................   521         447
Total Assets.............................. 4,971       4,884

              LIABILITIES AND SHAREHOLDERS' EQUITY

Short-term debt...........................   676         160
Trade accounts payable.................... 1,435       1,804
Federal income taxes payable..............     -           6
Accrued liabilities and other                         
obligations................................ 1,165      1,195
Insurance policy claim                                
reserves...................................   237        236
Long-term debt ............................   419        423
Obligations under capital                             
leases.....................................    63        66
Deferred income                                       
taxes......................................   160       119
  Total Liabilities........................ 4,155     4,009

                                                      
Commitments and Contingent Liabilities (Note 6)
                                                      
Redeemable Preferred Stock  (Note 4)........   175       175
                                                      
Shareholders' Equity                                  
 Common stock...............................     1         1
 Capital in excess of par value.............    49        45
 Retained earnings..........................   715       758
 Unrealized gain on marketable securities...     8        10
   Less:  Treasury stock, at cost........... (132)     (114)
          Total Shareholders'Equity.........   641       700
Total Liabilities and Shareholders'Equity..$ 4,971   $ 4,884
                                
         See notes to consolidated financial statements.
<PAGE>            MONTGOMERY WARD HOLDING CORP.
              CONSOLIDATED STATEMENT OF CASH FLOWS
                          (UNAUDITED)

                                            For the 26-Week
                                             Periods Ended
                                           June 29,  July 1,
(Millions)                                   1996      1995

Cash flows from operating activities:                       
  Net (Loss)/Income........................ $ (37)   $    7
  Adjustments to reconcile net income loss to net cash
  provided  by  (used  for)  operating activities:
   Depreciation and amortization............   61        59
   Amortization of Goodwill.................    5         3
   Amortization of Direct response and                                         
   insurance acquisition costs .............   95        68
   Deferred income taxes....................    1        22
   Gain on sale of assets...................   (3)        -
      Net loss adjusted for non-cash expenses 122       159
Changes    in    operating    assets    and                 
liabilities:
  (Increase) decrease in:                                  
    Trade and other accounts receivable..... (33)      (3)
    Accounts and notes receivable from 
    affiliates..............................  (8)       6
    Merchandise inventories................. 190       42
    Prepaid pension cost....................  (5)      (4)
    Federal  income taxes  receivable, net.. (28)     (22)
    Direct    response    insurance           
    acquisition costs.......................(140)     (93)
    Other assets............................  (1)     (34)
   Increase (decrease) in:                            
     Trade accounts payable.................(372)    (500)
     Federal income  taxes  payable, net...    -      (10)
     Accrued liabilities and other 
     obligations........................... (112)    (158)
     Insurance policy claim reserves.......    1         4
       Net cash used for operations........ (386)     (613)
                                                      
Cash flows from investing activities:                 
     Investment in Merchant Partners.......   (3)        -
     Acquisition of Amoco Enterprises...... (100)        -
     Purchase of short-term investments....  (20)      (18)
     Purchase  of investments of  insurance           
     operations............................ (335)     (261)  
     Sale of short-term investments........   21         4
     Sale   of  investments  of  insurance           
     operations............................  358       269
     Capital expenditures..................  (29)      (47)
     Disposition of properties, plants  and           
     equipment, net........................   10        12
       Net cash used for investing activities(98)      (41)
                                
         See notes to consolidated financial statements.
<PAGE>            MONTGOMERY WARD HOLDING CORP.
              CONSOLIDATED STATEMENT OF CASH FLOWS
                          (UNAUDITED)



                                              For the 26-Week
                                               Periods Ended
                                            June 29,   July 1,
(Millions)                                    1996       1995

Cash flows from financing activities:                    
 Proceeds from short-term borrowings, net $ 516     $ 675
 Payments of Montgomery Ward long-term debt  (4)       (5)
 Payments of obligations under capital leases(3)       (3)
 Proceeds from issuance of common stock       3         1
 Cash dividends paid.......................  (6)       (2)
 Purchase of treasury stock, at cost....... (12)       (4)
  Net cash provided by financing activities 494       662              
                                                              
Increase in cash and cash equivalents......  10         8
Cash  and  cash equivalents at  beginning  of            
period...........................            37        33
Cash   and   cash  equivalents  at   end   of
period.................................... $ 47        41
                                                              
                                                              
Supplemental   disclosure   of   cash    flow                 
information:
 Cash paid during the period for:
 Income taxes.........................     $ 2       $ 22
 Interest.............................    $ 48       $ 41
                                                              
Non-cash investing activity:                                  
 Change  in  unrealized gain on marketable 
 equity securities....................    $ (1)      $  8
                                                              
Non-cash financing activity:                                  
 Notes  issued  for purchase  of  treasury  
 stock..................................   $ 6       $  -
                                
                                
                                
                                
                                
                                
                                
                                
                                
         See notes to consolidated financial statements.
                                
<PAGE>            MONTGOMERY WARD HOLDING CORP.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
         (Millions of dollars, except per share amounts)


1.   Accounting Policies

    Basis of Presentation

   The  Consolidated Balance Sheet as of June 29,  1996  and  the
   Consolidated Statements of Income for the thirteen- and twenty
   six-weeks  ended  June  29, 1996 and July  1,  1995,  and  the
   Consolidated Statements of Cash Flows for the twenty-six weeks
   then  ended  are unaudited.  The interim financial  statements
   reflect  all adjustments (consisting only of normal  recurring
   accruals)  which are, in the opinion of management,  necessary
   for  a  fair statement of the results for the interim  periods
   presented.  The interim financial statements should be read in
   the  context  of  the financial statements and  notes  thereto
   filed  with  the  Securities  and Exchange  Commission  in  MW
   Holding's 1995 Annual Report on Form 10-K.  Capitalized  terms
   not otherwise defined herein have the meaning ascribed to such
   terms  in the 1995 Annual Report on Form 10-K.  Certain  prior
   period  amounts  have been reclassified to be comparable  with
   the current period presentation.

   Accounting for Long-Lived Assets

   Effective December 31, 1995, the Company adopted SFAS No. 121,
   "Accounting  for the Impairment of Long-Lived Assets  and  for
   Long-Lived Assets to be Disposed Of."  The provisions  require
   a  review of long-lived assets for impairment whenever  events
   or  changes in circumstances indicate that the carrying amount
   of  an asset may not be recoverable.  If it is determined that
   an impairment loss has occurred based on expected undiscounted
   future  cash flows, the loss will be recognized in the  income
   statement  and certain disclosures will be made regarding  the
   impairment.   There was no financial impact from the  adoption
   of  this  statement on the financial statements for the  first
   half of 1996.

2. Net Income/(Loss) Per Common Share

   Net Income/(Loss) per common share is computed as follows:
                                          For the 13 Week
                                           Periods Ended
                                 June 29, 1996       July 1, 1995
                                Class A Class B    Class A  Class B
                                                            
   Net Earnings applicable  to                              
   Common Shareholders            $4       $4         $5       $5
                                                           
   Weighted average number of common 
   shares outstanding        19,694,993   25,000,000   20,149,005   25,000,000  
   Net Earnings per share       $.20     $.18       $.25      $.20

<PAGE>             MONTGOMERY WARD HOLDING CORP.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
         (Millions of dollars, except per share amounts)


2.  Net Income/(Loss) Per Common Share (continued)

                                        For the 26-Week
                                         Periods Ended
                              June 29, 1996         July 1, 1995
                                                           
                               Class A   Class B     Class A  Class B
  (Loss)/Earnings applicable to
  Common Shareholders            $(20)     $(23)        $2        $3
                                                            
  Weighted  average  number of 
  common shares outstanding 19,230,872  25,000,000 20,246,555  25,000,000
                                                           
  (Loss)/Earnings per share     $(1.05)    $(.90)      $.12      $.10

3. Insurance Benefits and Losses

   Operating,   selling,  general  and  administrative   expenses
   include  insurance  benefits  and  losses  related  to  direct
   response  marketing operations of $35 and $29 for the  13-week
   periods  ended  June 29, 1996 and July 1, 1995,  respectively,
   and  $74  and  $57  for the 26-week periods then  ended.   The
   increases  of  $6 and $17, respectively, are due primarily  to
   the  acquisition of the Amoco Motor Club (see Note  5  to  the
   Consolidated Financial Statements).

4. Preferred Stock

   On  January 31, 1996, GE Capital exercised the exchange option
   contained  in  the  MW  Senior  Preferred  Stock  subscription
   agreement which allowed an exchange of the MW Senior Preferred
   Stock   for  senior  preferred  stock  of  the  Company   with
   substantially  the  same  terms.   On  March  28,  1996,   the
   Company's   Certificate  of  Incorporation  was   amended   to
   authorize  the  issuance of a new series of  senior  preferred
   stock  (New Senior Preferred Stock).  On March 29,  1996,  the
   Company issued all of the 1,750 shares of New Senior Preferred
   Stock  to  GE Capital in exchange for the 1,750 shares  of  MW
   Senior Preferred Stock held by GE Capital.

   Dividends  on  the  New  Senior Preferred  Stock  are  payable
   quarterly at an annual rate of $7,010 per share.  The  Company
   is  required to redeem the New Senior Preferred Stock on  June
   30,  2002,  with  the option of redeeming all or  any  portion
   prior to June 30, 2002.
<PAGE>            MONTGOMERY WARD HOLDING CORP.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
         (Millions of dollars, except per share amounts)
                                
                                
5. Acquisition of Amoco Enterprises, Inc.

   On  December  31, 1995, Montgomery Ward acquired  all  of  the
   outstanding   capital   stock  of  Amoco   Enterprises,   Inc.
   (Enterprises), operator of the Amoco Motor Club and a  wholly-
   owned  subsidiary of Amoco Oil Holding Company.  The  purchase
   price was $100.  The acquisition was financed through the  use
   of the majority of the proceeds generated from the issuance of
   the MW Senior Preferred Stock.  On January 2, 1996, Montgomery
   Ward's    wholly-owned   subsidiary,   Signature,    purchased
   Enterprises from Montgomery Ward for $100.

   The acquisition was accounted for as a purchase.  The purchase
   price has been allocated to Enterprises' net assets based upon
   preliminary  results  of asset valuations  and  liability  and
   contingency assessments.  Actual adjustments may differ  based
   on the results of further evaluations of the fair value of the
   acquired  assets  and  liabilities.  Any  differences  between
   preliminary and actual adjustments are not expected to have  a
   material impact on the Consolidated Financial Statements.

   The preliminary allocation is summarized as follows:

   Accounts receivable...................... $   25
   Federal income tax receivable............      1
   Properties, plant & equipment............      3
   Direct response and insurance         
    acquisition costs.......................    123                       
   Goodwill.................................     67
   Other assets.............................      4
   Trade accounts payable...................     (3)
   Accrued liabilities and other 
    obligations.............................    (76)
   Deferred income taxes....................    (44)
                                               ____
                                             $  100


6. Commitments and Contingent Liabilities

   MW  Holding, Montgomery Ward and its subsidiaries are  engaged
   in  various litigation and have a number of unresolved claims.
   While  the  amounts claimed are substantial and  the  ultimate
   liability with respect  to  such  litigation  and  claims cannot
   be determined  at  this time, management is of the opinion
   that such liability,  to  the  extent  not  provided  for  through
   insurance  or  otherwise, is not likely  to  have  a  material
   impact   on  the  financial  condition  and  the  results   of
   operations of the Company.


<PAGE>            MONTGOMERY WARD HOLDING CORP.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
         (Millions of dollars, except per share amounts)


7. Customer Credit Agreement

      A.    Effective April 1, 1996, Montgomery Ward entered into
      interim  agreements  with GE Capital and  its  wholly-owned
      subsidiaries    Montgomery    Ward    Credit    Corporation
      ("Montgomery Ward Credit") and Monogram Credit Card Bank of
      Georgia  ("Monogram")  reflecting  a  prior  memorandum  of
      understanding with GE Capital pursuant to which Monogram is
      extending  credit  to retail customers of  Montgomery  Ward
      under  open-ended revolving credit plans on a non  recourse
      basis.

            In  the  Montgomery Ward memorandum of understanding,
      interim  agreements  provide for  the  sharing  of  certain
      additional  revenues  generated by  increases  in  interest
      rates  and late fee charges to customers with the extension
      of  credit  to  the  customers made directly  by  Monogram.
      Certain  of  these additional revenues will be  applied  to
      reduce  the obligations of Montgomery Ward for prior losses
      incurred under the original Account Purchase Agreement with
      Montgomery Ward Credit and Montgomery Ward's obligation  to
      pay  Credit  losses  in  excess  of  3.9%  of  the  average
      receivable  balance  up to 5%, and 50%  of  the  losses  in
      excess  of 5% up to 8%, incurred by Monogram under the  new
      agreements.   Except  as noted above,  the  new  agreements
      together  generally  impose obligations  upon  and  provide
      benefits  to  Montgomery  Ward  and  GE  Capital  and   its
      subsidiaries,  Montgomery Ward Credit and Monogram  similar
      to  the  prior  arrangements  under  the  Account  Purchase
      Agreement.

            The  interim  agreement provided that  if  definitive
      agreements  are  not  entered into  by  July  31,  1996  by
      Montgomery  Ward, Monogram, Montgomery Ward Credit  and  GE
      Capital  permanently implementing the changes  contemplated
      by  the  memorandum of understanding and interim agreements
      for  the Montgomery Ward credit customers, Montgomery  Ward
      credit  transactions  will revert to the  original  Account
      Purchase  Agreement.   The  date  for  entering  into   the
      definitive agreement was amended to August 14, 1996 by  the
      parties.

      B.   Effective March 13, 1996, Lechmere, Inc., a subsidiary
      of Montgomery Ward, entered into interim agreements with GE
      Capital  and its wholly-owned subsidiaries Montgomery  Ward
      Credit  and  Monogram  reflecting  a  prior  memorandum  of
      understanding with GE Capital pursuant to which Monogram is
      extending credit to retail customers of Lechmere under open-
      end revolving credit plans on a non-recourse basis.
<PAGE>            MONTGOMERY WARD HOLDING CORP.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
         (Millions of dollars, except per share amounts)


7. Customer Credit Agreement (continued)

            The  Lechmere memorandum of understanding and interim
      agreements  provide  for  a  guaranteed  Monogram   Bank/GE
      Capital  annual  return on its equity of 17.50%.   For  any
      shortfalls,  an annual payment would be made  by  Lechmere.
      Any  return above 17.50% will be shared equally by Lechmere
      and Monogram/GE Capital.  For any annual credit losses over
      4.25%  and less than 8% of the average receivable  balance,
      Lechmere  is  responsible for 50% of said  losses.   It  is
      envisioned  that a similar relationship will be established
      for  Montgomery Ward's "Electric Ave. & More"  credit  card
      customer  receivables.  If definitive  agreements  are  not
      executed   by   August  31,  1996,  the  Lechmere   interim
      agreements will expire.

   C. Pursuant  to  an agreement dated April 3, 1996,  Montgomery
      Ward  and Lechmere agreed to sell to Montgomery Ward Credit
      receivables from certain commercial customers of Montgomery
      Ward and Lechmere.

8.    Related Party Transactions

      A.   Montgomery Ward Direct L.P. (MW Direct)

            The  Company  was  a partner in a joint  venture,  MW
      Direct,  formed  through  a  partnership  in  1991  between
      subsidiaries  of   Montgomery  Ward  and  subsidiaries   of
      Fingerhut   Companies,  Inc.,   a  Minneapolis,   Minnesota
      specialty-based catalog merchandiser.

            In  June  of  1996,  the  subsidiaries  of  Fingerhut
      Companies withdrew from the partnership.  Immediately prior
      to  the  withdrawal, the Fingerhut Partners contributed  to
      the  capital  of  MW Direct cash and all  claims  that  the
      Fingerhut subsidiaries had against MW Direct.

            Also  in  June  of 1996, the Company and  ValueVision
      International, Inc. (ValueVision) a Minneapolis,  Minnesota
      based  television home shopping enterprise entered  into  a
      memorandum  of  understanding,  whereby  ValueVision  would
      acquire the assets and assume the liabilities of MW  Direct
      as  part  of  a  restructuring of the  marketing  agreement
      between Montgomery Ward and ValueVision as discussed below.
<PAGE>             MONTGOMERY WARD HOLDING CORP.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
         (Millions of dollars, except per share amounts)


8.    Related Party Transactions (continued)

      B.   ValueVision International, Inc.

            ValueVision  and Montgomery Ward & Co., announced  an
      expansion  and  restructuring of  their  ongoing  marketing
      agreement  as  well  as ValueVision's  acquisition  of  the
      assets  and  assumption of liabilities of  Montgomery  Ward
      Direct, L.P.

            ValueVision's sales promotion rights will be expanded
      beyond  the  current  television  home  shopping  arena  to
      include   the  full  use  of  the  Montgomery  Ward   name,
      servicemark,  and 10 million-plus active credit  card  file
      for direct mail catalogs and ancillary promotions.  The new
      agreement  also extends to the Lechmere name  and  customer
      file, acquired by Montgomery Ward in 1994 when it purchased
      the New England-based electronics and appliance retailer.


            ValueVision will issue to Montgomery Ward warrants to
      purchase 3.0 million shares of ValueVision common stock  at
      an  exercise  price of $0.01 per share.  The  new  warrants
      will  replace 18,000,000 unvested warrants from an  earlier
      grant  of  25,000,000 ValueVision warrants  exercisable  at
      prices  ranging from $7.00-$17.00.  ValueVision  will  also
      issue   to   Merchant  Partners  L.P.  (Merchant  Partners)
      warrants  to  purchase  0.2 million shares  of  ValueVision
      common  stock  at  an exercise price of  $0.01  per  share.
      Montgomery Ward is a limited partner in Merchant Partners.

            The  earlier  warrant program  had  been  subject  to
      certain vesting conditions and termination rights which  do
      not   apply  to  the  replacement  grant.   Under  the  new
      agreements,   Montgomery  Ward's  potential  ownership   of
      ValueVision,  on  a  fully  diluted  basis,  following  the
      exercise of all warrants would be 26%.

           Subject to the completion of due diligence, definitive
      agreements  are expected to be signed in the Third  Quarter
      of  1996  with consolidation of the Montgomery Ward  Direct
      business  in  ValueVision's operations  expected  to  begin
      immediately thereafter.

Item  2.   Management's  Discussion  and  Analysis  of  Financial
   Condition and Results of Operations
   The following discussion and analysis of results of operations
   for  MW  Holding compares the second quarter of  1996  to  the
   second  quarter of 1995, as well as the first  six  months  of
   1996  to  the  first six months of 1995.  All  dollar  amounts
   referred  to  in  this discussi1on are in  millions,  and  all
   income and expense items are shown before income taxes, unless
   specifically stated otherwise.

   MW Holding's business is seasonal, with one-third of the sales
   traditionally  occurring in the fourth  quarter;  accordingly,
   the  results of operations for the quarter and the  first  six
   months  are not necessarily indicative of the results for  the
   entire year.
<PAGE>             MONTGOMERY WARD HOLDING CORP.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
         (Millions of dollars, except per share amounts)


Item  2.   Management's  Discussion  and  Analysis  of  Financial
   Condition and Results of Operations
             (continued)

Results of Operations (continued)

Second Quarter 1996 Compared with Second Quarter 1995

   Consolidated  total  revenues (net sales and  direct  response
   marketing revenues, including insurance)  were $1,534 in  1996
   compared with $1,655 in 1995, a decrease of $121  or 7%.

   Net sales were $1,354 in 1996 compared with $1,520 in 1995,  a
   decrease  of  $166 or 11%.  Sales were negatively impacted  by
   inventory  reduction  initiatives.   The  Company  is  in  the
   process  of implementing a merchandising program which focuses
   on  narrowing the assortments and obtaining significant volume
   through key items and categories.  This program should have  a
   positive  impact on sales in the Fall season.  Net sales  were
   also  negatively impacted by a reduction in advertising  pages
   of  16%  and  other promotional activity which  were  done  in
   response  to  the significant increases in paper and  printing
   costs.   As paper costs have continued to moderate,  the  Fall
   season should reflect an increase over the prior year in terms
   of the number of advertising pages.

   The Company will invest over $40 in its retail business in the
   Third  Quarter with the opening of six new "Home Image" stores
   and  one new full-line store.  "Home Image" is a new retailing
   concept  which integrates home furnishings, electronics,  home
   office   products  and  appliances  in  room   settings   that
   complement  the  individual product lines' presentations.  The
   first six stores are located in middle markets and combine
   merchandising elements of Electric Avenue & More,  Home  Ideas
   and  Lechmere operations in order to maximize sales potential.
   These  store openings should have a positive sales impact  for
   the Fall season.

   Montgomery Ward store sales for the quarter decreased  14%  in
   softlines   (Apparel  and  Domestics)  and  6%  in   hardlines
   (Electronics and Furniture).  Comparable store sales decreased
   9%.

   Lechmere  total and comparable store sales decreased  22%  for
   the  quarter.  As was the case in the First Quarter  of  1996,
   Lechmere  continued to be negatively impacted by  three  major
   issues.   First, was the integration of Lechmere  systems
   into  those  of  Montgomery  Ward  which  temporarily  created
   inventory imbalances and significant out-of-stock problems  in
   key  items.  Second, was the dispute involving the
   credit  portfolio  and its previous  provider which delayed the transfer
   to  Monogram Bank/GE  Capital (which  services the Montgomery  
   Ward  credit card) until April 1996.   The credit portfolio 
   transition is complete and should not  impact  the  Fall  season.  
   Third,  was  a  reduction  in advertising  pages as discussed above.  
   Lechmere has  begun  a new advertising strategy in the Third 
   Quarter in an effort  to bring back customers.  This strategy 
   emphasizes Lechmere's strength in outstanding value on key brands and 
   should positively affect Fall season sales.
   
   

<PAGE>             MONTGOMERY WARD HOLDING CORP.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
          (Millions of dollars, except per share amounts)


Item  2.   Management's  Discussion  and  Analysis  of  Financial
   Condition and Results of Operations
             (continued)

Results of Operations (continued)

Second Quarter 1996 Compared with Second Quarter 1995 (continued)

   Credit sales continued to decline compared to last year in the
   Second   Quarter  for  Montgomery  Ward.   The  decrease   was
   attributable to a decline in the number of  new accounts which
   started in the Fourth Quarter of 1995 and also due to a March,
   1996  notification  to the credit card customer  base  of  the
   transfer  of  their accounts from Montgomery  Ward  Credit  to
   Monogram  Bank/GE  Capital.  Programs for acquisition  of  new
   credit card customers were established at the end of the First
   Quarter to provide an increase in new accounts for the  entire
   year.  For the Second Quarter new accounts from the continuous
   store base increased 23% over the prior year.

   Direct  response marketing revenues were $180 in 1996 compared
   with  $135  in 1995, an increase of $45 or 33%.  The  increase
   was primarily due to the Amoco acquisition of $26 (see Note  5
   to  Consolidated  Financial  Statements)  with  the  remaining
   increase  of  $19  due to increases in club memberships,  club
   prices and insurance policyholders.

   Gross margin (net sales less cost of goods sold) dollars  were
   $260,  a  decrease  of $50 or 16%.  The decrease  was  due  to
   decreases in gross margin rate of $13 and sales volume of  $43
   offset by a decrease in other expenses of $4.  The decrease in
   gross  margin rate was due to continued competitive  pressures
   and aggressive liquidation efforts designed to narrow merchandise
   assortments which began in the First Quarter and continued into 
   the Second Quarter.

   Operating,   selling,  general  and  administrative   expenses
   decreased  $9, primarily due to decreased operating and  other
   administrative  expenses of Montgomery Ward  and  Lechmere  of
   $54, offset by the Second Quarter benefits and expenses of the
   Amoco   Motor  Club  of  $24;  increased  payroll  and   other
   administrative expenses of Signature of $18, primarily due  to
   Signature's continued growth of business; and decreased income
   from the sale of product service contracts of $3.

   Net income was $11 for the second quarters of 1996 and 1995.









<PAGE>            MONTGOMERY WARD HOLDING CORP.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
          (Millions of dollars, except per share amounts)


Item  2.   Management's  Discussion  and  Analysis  of  Financial
   Condition and Results of Operations
             (continued)

Results of Operations (continued)

First Six Months of 1996 Compared with First Six Months of 1995

   Consolidated total revenues were $2,969 compared  with  $3,142
   in 1995, a decrease of $173 or 6%.

   Net  sales  decreased  $270  or 9%.   Comparable  store  sales
   decreased 7%.  Montgomery Ward store sales for the six  months
   decreased  13%  in apparel and domestics and 4% in  hardlines.
   Lechmere total and comparable store sales decreased  22%.   In
   addition  to  the competitive Retail environment,  a  material
   reduction  in  advertising  pages  of  28%  coupled  with  the
   inventory  reduction  initiatives negatively  impacted  sales.
   Fall  season  sales  should  be  positively  impacted  by  new
   merchandising    and    advertising   strategies,    increased
   advertising page counts, better in-stock position on key items
   and  categories and programs initiated for the acquisition  of
   new credit card customers.

   Direct  response  marketing revenues  increased  $97  or  37%,
   primarily due to the Amoco acquisition of $53 and increases in
   club, insurance and other revenues of $44.

   Gross  margin dollars decreased $116 due to decreases in gross
   margin  rate  of  $51  and sales volume of  $71  offset  by  a
   decrease  in  other  expenses of  $6.   Continued  competitive
   pressures and inventory liquidation efforts contributed to the
   decrease in gross margin rate for the six months.

   Operating,   selling,  general  and  administrative   expenses
   increased $44 from the prior year, primarily due to  the  1996
   benefits  and expenses of the Amoco Motor Club of $50.   Other
   factors  included  increased payroll and other  administrative
   expenses  of  Signature of $40, primarily due  to  Signature's
   continued growth of business; decreased income from  the  sale
   of product service contracts of $8 and the impact of new store
   openings  of  $5; partially offset by decreased operating  and
   other  administrative expenses of Montgomery Ward and Lechmere
   of $59.

   Net  interest expense increased $4 from the prior year due  to
   increased   borrowings  (as  more  fully  discussed   in   the
   Discussion   of  Financial  Condition),  and  higher   average
   borrowing rates related to long-term borrowings placed in 1995
   to  extend  the  maturity  and fix  the  interest  rate  on  a
   significant portion of the Company's debt.

   Net loss for the six months was $37 versus net income of $7 in
   1995.


<PAGE>             MONTGOMERY WARD HOLDING CORP.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
          (Millions of dollars, except per share amounts)


Item  2.   Management's  Discussion  and  Analysis  of  Financial
   Condition and Results of Operations
             (continued)

Discussion of Financial Condition

   Montgomery  Ward is the only direct subsidiary of  MW  Holding
   and,  therefore, Montgomery Ward and its subsidiaries  are  MW
   Holding's sole source of funds.

   Montgomery  Ward has entered into interest rate  exchange  and
   cap  agreements with various banks to offset the  market  risk
   associated with an increase in interest rates under  both  the
   Long  Term and  Short Term Agreement.  The aggregate  notional
   principal  amounts under the interest rate exchange  agreement
   is  $175  in  1996.   Under the terms  of  the  interest  rate
   exchange agreements, Montgomery Ward pays the banks a weighted
   average   fixed  rate  of  7.4%  multiplied  by  the  notional
   principal amount in 1996 and will receive the one-month  daily
   average London Interbank Offered (LIBO) rate multiplied by the
   notional  principal  amount.  The average  aggregate  notional
   principal amount under the various cap agreements is  $158  in
   1996.  Under the terms of the cap agreements, Montgomery  Ward
   receives  payments  from the banks when  the  one-month  daily
   average  LIBO rate exceeds the 6.0% cap strike rate  in  1996.
   Such  payments will equal the amount determined by multiplying
   the  notional principal amount by the excess of the percentage
   rate,  if  any, of the one-month daily average LIBO rate  over
   the  cap  strike  rate.  The interest rate  exchange  and  cap
   agreements  increased the effective borrowing rate  under  the
   Agreements by .86% for the 26-week period ended June 29, 1996.

   Montgomery  Ward  is exposed to credit risk in  the  event  of
   nonperformance  by  the other parties  to  the  interest  rate
   exchange   and   cap  agreements;  however,  Montgomery   Ward
   anticipates full performance by the counterparties.
                                
   Net  cash  used in the Company's operating activities  totaled
   $386  for the first half of 1996, which was $227 favorable  to
   the  cash  used in operating activities of $613 for  the  same
   period  in  1995.   The  improvement in  cash  flow  primarily
   resulted  from  a  $148  net cash source  improvement  due  to
   inventory  reduction  with  a corresponding  accounts  payable
   improvement of $128 over the same period in 1995, which was  a
   result of inventory management initiatives.
                                
   Net cash provided by financing activities totaled $494 for the
   first six months of 1996, compared to $662 for the same period
   in   1995.   The  decrease  was  primarily  due  to  decreased
   borrowings  under  the  Agreements.  Borrowings  decreased  as
   inventory  purchases decreased in conjunction  with  inventory
   management initiatives.

                                
<PAGE>            MONTGOMERY WARD HOLDING CORP.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
          (Millions of dollars, except per share amounts)

Item  2.   Management's  Discussion  and  Analysis  of  Financial
   Condition and Results of Operations
             (continued)

Discussion of Financial Condition (continued)

   Future  cash  needs  are expected to be  provided  by  ongoing
   operations, the arrangements with Monogram Bank/GE Capital and
   Montgomery Ward Credit pertaining to the extension  of  credit
   to the Company's customers.

   Capital expenditures during the first half of 1996 of $29 were
   primarily related to expenditures for the opening of one full-
   line  store  and six Home Image stores.  Capital  expenditures
   for the comparable 1995 period were $47.











<PAGE>                PART II - OTHER INFORMATION


Item 1.  Legal Proceedings.

   None.

Item 2.  Changes in Securities.

   None.

Item 3.  Defaults Upon Senior Securities.

   None.

Item 4.  Submission of Matters to a Vote of Security Holders.

   None

Item 5.  Other Information.

   Information  included in this Report on Form 10-Q relating  to
   sales  and  earnings expectations constitutes  forward-looking
   statements  that involve a number of risks and  uncertainties.
   From  time  to  time, information provided by the  Company  or
   statements  made by its employees may contain  other  forward-
   looking  statements.  Factors that could cause actual  results
   to  differ  materially  from  the  forward-looking  statements
   include  but are not limited to:  general economic  conditions
   including  inflation, consumer debt levels, trade restrictions
   and  interest rate fluctuations; competitive factors including
   pricing  pressures,  technological developments  and  products
   offered  by  competitors; inventory risks due  to  changes  in
   market  demand  or  the  Company's  business  strategies;  and
   changes in effective tax rates.  Readers are cautioned not  to
   place  undue  reliance  on  these forward-looking  statements,
   which  speak only as of the date made.  The Company undertakes
   no obligation to publicly update or revise any forward-looking
   statements,  whether  as a result of new  information,  future
   events or otherwise.

Item 6.  Exhibits and Reports on Form 8-K.

   (a)   Exhibits

27.   Financial Data Schedule.

   (b)   Reports on Form 8-K.

      None.






<PAGE>                        SIGNATURE


Pursuant  to the requirements of the Securities Exchange  Act  of
1934, the registrant has duly caused this report to be signed  on
its behalf by the undersigned thereunto duly authorized.


REGISTRANT               MONTGOMERY WARD HOLDING CORP.


BY                       JOHN L. WORKMAN
NAME   AND  TITLE        John  L.  Workman,  Executive   Vice
President and
                         Chief Financial Officer
DATE:                    August 12, 1996


























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