MONTGOMERY WARD HOLDING CORP
DEF 14A, 1996-03-28
DEPARTMENT STORES
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                               SCHEDULE 14A
                              (Rule 14a-101)
                  INFORMATION REQUIRED IN PROXY STATEMENT

                         SCHEDULE 14A INFORMATION
        Proxy Statement Pursuant to Section 14(a) of the Securities
           Exchange Act of 1934 (Amendment No.                 )
Filed by the Registrant  x
Filed by a Party other than the Registrant  

Check the appropriate box:
  Preliminary Proxy Statement
                                       Confidential, for Use of
                                       Commission Only (as permitted
                                       by Rule 14a-6(e)(2))
  Definitive Proxy Statement
X  Definitive Additional Materials
  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                       Montgomery Ward Holding Corp.                       
             (Name of Registrant as Specified in Its Charter)

                                                                           
 (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

  $125 per Exchange Act Rule 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(i)(2) or
     Item 22(a)(2) of Schedule 14A.
   $500 per each party to the controversy pursuant to Exchange Act Rules 14a-
     6(i)(3).
  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

  (1)  Title of each class of securities to which transaction applies:
                                                                           

  (2)  Aggregate number of securities to which transactions applies:
                                _________                                  

  (3)  Per unit price or other underlying value of transaction computed
pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the filing
fee is calculated and state how it was determined):
                                                                           

  (4)  Proposed maximum aggregate value of transaction:
                                                                           

  (5)  Total fee paid:
                                                                           

X  Fee paid previously with preliminary materials.
                                                                           

  Check box if any part of the fee is offset as provided by Exchange Act
Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously.  Identify the previous filing by registration statement number, or
the Form or Schedule and the date of its filing.

  (1)  Amount previously paid:
                                                                           

  (2)  Form, Schedule or Registration Statement No.:
                                                                           

  (3)  Filing Party:
                                                                           

  (4)  Date Filed:
                                                                           

<PAGE>



                          STATEMENT IN SUPPORT OF
                     SOLICITATION OF WRITTEN CONSENTS

                       MONTGOMERY WARD HOLDING CORP.
                           Montgomery Ward Plaza
                          Chicago, Illinois 60671
                              (312) 467-2000


       This Statement in Support of Solicitation of Written Consents ("State-
ment"), dated March 28, 1996, is furnished in connection with the solicitation 
by the Board of Directors of Montgomery Ward Holding Corp. ("MW Holding" or the
"Company") of written consents to take the actions contemplated hereby in lieu
of a special meeting of the stockholders of the Company.  This Statement, the
Company's Annual Report on Form 10-K for the fiscal year ended December 31, 
1994, the Company's Quarterly Report on Form 10-Q for the period ended 
September 30, 1995 and an accompanying form of written consent in lieu of meet-
ing will be mailed to stockholders of record on or about March 28, 1996.    

RECORD DATE AND OUTSTANDING VOTING SECURITIES

       Stockholders of record at the close of business on March 2, 1996, are en-
titled to vote the shares held on that date.  The number of voting securities of
MW Holding outstanding on March 2, 1996 was 18,600,008 shares of Class A Common
Stock, Series 1, $0.01 par value ("Series 1 Shares"), owned by three stock-
holders of record; 180,470 shares of Class A Common Stock, Series 2, $0.01 par 
value ("Series 2 Shares", and together with the Series 1 Shares, the "Class A 
Shares"), owned by one stockholder of record; and 25,000,000 shares of Class B 
Common Stock, $0.01 par value (the "Class B Shares" and together with the Class
A Shares, the "Common Stock"), owned by one stockholder of record.  Each share 
of Class A Common Stock, Series 1, Class A Common Stock, Series 2, and Class B
Common Stock is entitled to one vote.    

GIVING OF CONSENTS

       Stockholders are urged to read carefully the material in this Statement, 
sign the written consent to the proposed amendment to the certificate of in-
corporation of the Company (the "Certificate of Incorporation") and date and 
return the written consent.  A stockholder giving a written consent may revoke 
it at any time prior to the filing of the amendment to the Certificate of In-
corporation by written notice of revocation to the Secretary of the Company.  
Stockholders are requested to return the consent with respect to the amendment 
to the Certificate of Incorporation to the Company by delivery to the attention 
of Spencer H. Heine, Esq., Secretary, at the Company's executive offices by 
March 28, 1996.
    
    

REQUISITE VOTE

    The affirmative vote of a majority of the shares of Common Stock outstanding
is required for approval of the amendment to the Certificate of Incorporation to
be voted upon.
<PAGE>

                 AMENDMENT TO CERTIFICATE OF INCORPORATION

INTRODUCTION


    
       On March 28, 1996, by unanimous written consent, the Board of Directors 
of the Company authorized an amendment to the Certificate of Incorporation (the
"Amendment"), a form of which amendment is attached to this Statement as Annex
A.  The Board of Directors recommends a vote FOR the Amendment.     

    The Amendment would revoke the authorization of the currently authorized 
senior preferred stock of the Company, none of which is currently outstanding, 
and would authorize a new series of senior preferred stock of the Company (the 
"New Senior Preferred Stock") with characteristics as described herein.  The 
Board of Directors expects to issue 1,750 shares of the New Senior Preferred 
Stock to General Electric Capital Corporation ("GE Capital") in exchange for 
1,750 shares of Series B Senior Preferred Stock ("Montgomery Ward Preferred") of
Montgomery Ward & Co., Incorporated, an Illinois corporation ("Montgomery Ward")
currently owned by GE Capital.  The Company owns all of the outstanding shares 
of common stock of Montgomery Ward.  The issuance of the New Senior Preferred 
Stock to GE Capital in exchange for the Montgomery Ward Preferred is being made 
pursuant to Section 8(a) of that certain Subscription Agreement dated December 
29, 1995 among GE Capital, the Company, Montgomery Ward and Bernard F. Brennan,
whereby GE Capital, as the holder of the Montgomery Ward Preferred, has the 
option, exercisable upon written notice to Montgomery Ward and the Company, to 
cause the Company to issue to GE Capital preferred stock of the Company with 
terms substantially identical to those of the Montgomery Ward Preferred.  By 
letter dated January 31, 1996, the Company received a notice from GE Capital 
whereby GE Capital executed such option.  GE Capital is presently the holder of 
all of the outstanding Class B Common Stock.  The Board of Directors has de-
termined that it is in the best interests of the Company to so issue the New 
Senior Preferred Stock.  Montgomery Ward has agreed to reimburse the Company for
its cost of issuing the New Senior Preferred Stock.  The New Senior Preferred 
Stock will be preferred as to dividends and upon liquidation to the Common Stock
on the terms discussed below.

    The terms of the Montgomery Ward Preferred are substantially the same as the
terms of the New Senior Preferred Stock, except that the terms of the Montgomery
Ward Preferred specifically provide that (A) the restrictions on payments to
holders of capital stock of Montgomery Ward which are junior to the Montgomery
Ward Preferred shall not apply to payments made pursuant to any tax sharing or
tax allocation arrangement and (B) it is subordinate and junior in right of pay-
ment to, without limitation, indebtedness for borrowed money of Montgomery Ward 
upon the occurrence and continuance of an event of default, as defined in the 
documents governing such indebtedness.

    The mailing address of each of the Company and Montgomery Ward is Montgomery
Ward Plaza, Chicago, Illinois 60671 and the telephone number is (312) 467-2000.

<PAGE>
RIGHTS OF THE NEW SENIOR PREFERRED STOCK

    The New Senior Preferred Stock will have the rights and characteristics
described herein.

    Voting Rights.  Except as required by law, the holders of the New Senior
Preferred Stock will not have any voting rights, except the right of the holders
of the New Senior Preferred Stock, acting as a class, to elect one director to
be an additional member of the Board of Directors (a) during the period follow-
ing a default in the payment of accrued dividends on the New Senior Preferred 
Stock for four consecutive quarters until such accrued dividends shall have 
been paid in full and (b) during the period following any failure to make a 
mandatory redemption of New Senior Preferred Stock until such failure shall have
been cured.

       Dividends.  Holders of the New Senior Preferred Stock are entitled to re-
ceive, before any dividends may be declared and paid upon or set aside for the 
Common Stock, cumulative cash dividends of $7,010 per share per annum, in equal
quarterly payments on the last business day of March, June, September and
December, with the first payment due on the last business day of June.  Dividend
payments made with respect to the New Senior Preferred Stock may be made only in
cash and, assuming issuance of all of the authorized shares of New Senior Pre-
ferred Stock, will total $12,267,500 per annum.  No dividends may be declared or
paid on the New Senior Preferred Stock when such declaration or payment would 
constitute a default under any agreements governing indebtedness for borrowed 
money of the Company, Montgomery Ward or any of its subsidiaries (collectively, 
the "Ward Group").  The dividend rate for shares of New Senior Preferred Stock 
shall be (i) increased to $9,010 per share per annum if, and so long as, 
accrued dividends are not paid in full on any dividend payment date with respect
to the New Senior Preferred Stock, and (ii) increased to $8,010 per share per 
annum if, and so long as, the consolidated shareholder equity of the Company and
its subsidiaries (excluding preferred stock) is less than $520 million (which 
threshold shall be reduced, dollar for dollar, by the amount of any dividends 
paid with respect to Common Stock at any time at which shares of New Senior 
Preferred Stock are outstanding, which dividends are approved by a majority of 
the directors of the Company designated by GE Capital pursuant to the Stock- 
holders Agreement (as defined in CONTROL MATTERS--Directors, herein)).    

    Optional Redemption.  The Company may, upon ten business days notice to the
holders thereof, at any time redeem the whole or any part of the New Senior
Preferred Stock.  Any such optional redemption shall be at a price of $100,000
per share of the New Senior Preferred Stock being redeemed plus unpaid accrued
dividends thereon.  No redemption of New Senior Preferred Stock may be made when
such redemption would constitute a default under any agreements governing
indebtedness for borrowed money of the Company or any other member of the Ward
Group.

    Mandatory Redemption.  The Company is required to redeem on June 30, 2002 
all of the New Senior Preferred Stock at a redemption price of $100,000 per 
share plus unpaid accrued dividends.  No redemption of New Senior Preferred 
Stock may be made when such redemption would constitute a default under any 
agreements governing indebtedness for borrowed money of the Company or any other
member of the Ward Group.

    Liquidation Rights.  Upon any liquidation, dissolution or winding up of the
Company, the holders of New Senior Preferred Stock shall be entitled to be paid,
before any distribution or payment is made to any holder of Common Stock, an
amount in cash equal to $100,000 per share of their shares of New Senior
Preferred Stock outstanding plus unpaid accrued dividends.

<PAGE>
OWNERSHIP OF COMMON AND PREFERRED STOCK

    The following table sets forth the beneficial ownership, as of March 2, 
1996, of Class A Shares (i) by each person who is a director of the Company 
(none of whom except the individuals identified beneficially owns any shares of 
the Company's equity securities), (ii) by each executive officer whose compensa-
tion was reflected in the Summary Compensation Table included in the Company's
Definitive Proxy Statement for its 1995 Annual Meeting, (iii) by each person who
is known to be a holder of more than 5% of Class A Shares and (iv) by all
directors and executive officers of the Company as a group.

   
Individual or Group                        Shares          %   
                        
Bernard F. Brennan (a)                   16,580,478      88.3%
Myron Lieberman (b)                       2,512,637      13.4%
G. Joseph Reddington (c)(d)                 300,000       1.6%
Richard M. Bergel (c)(e)                    654,375       3.5%
Spencer H. Heine (c)                        251,250       1.3%
John L. Workman (c)(f)                      221,000       1.2%
Bernard W. Andrews (c)(g)                         0       0.0%
Silas S. Cathcart (c)(h)                     17,315       0.1%
Tamara Brennan (i)                        2,200,000      11.7%

All directors and executive
officers as a group (18 persons) (j)     17,557,264      90.1%
    
________________________________________________________________________

(a)  Comprised of 13,025,750 Class A Shares (69.4% of the Class A Shares and
     29.8% of the Common Stock outstanding as of March 2, 1996) owned of record
     by Mr. Brennan and with respect to which Mr. Brennan has sole investment
     and voting power, and 3,554,728 Class A Shares (18.9% of the Class A
     Shares and 8.1% of the Common Stock outstanding as of March 2, 1996) owned
     of record by Mr. Brennan as voting trustee and with respect to which Mr.
     Brennan has sole voting power as voting trustee but no investment power. 
     Does not include 2,200,000 Class A Shares (11.7% of the Class A Shares and
     5.0% of the Common Stock outstanding as of March 2, 1996) which are
     owned by Myron Lieberman, as trustee of a trust (the "Family Trust") for
     the benefit of members of Mr. Brennan's family, with respect to which Mr.
     Brennan has no voting or investment power, but with respect to which
     Tamara Brennan, Mr. Brennan's wife, may acquire shared voting and
     dispositive power.  See Note (i) below. Mr. Brennan disclaims beneficial
     ownership of such 2,200,000 Class A Shares.  Mr. Brennan's business
     address is Montgomery Ward Plaza, Chicago, Illinois 60671.

(b)  Includes 294,250 Class Shares represented by Voting Trust Certificates
     owned by Lieberman Investment Limited Partnership, a limited partnership
     of which Mr. Lieberman is the sole general partner.  Also includes
     2,200,000 Class A Shares with respect to which Mr. Lieberman has sole
     voting and investment power as trustee of the Family Trust.  Such
     2,200,000 Class A Shares are not deposited in a voting trust under which
     Mr. Brennan serves as voting trustee.  See Note (c) below.  All shares
     other than the 2,200,000 Class A Shares as to which Mr. Lieberman has
     beneficial ownership are represented by Voting Trust Certificates and such
     shares are held in a voting trust as to which Mr. Brennan, as voting
     trustee, has sole voting power.  Does not include Class A Shares which can
     be acquired pursuant to rights under the Montgomery Ward Holding Corp.
     Directors Plan ("Conversion Rights"), which Conversion Rights will arise
     on April 1, 1996 (a date within 60 days of the date of this Statement) and
     which, pursuant to a prior election by Mr. Lieberman, will automatically
     be exercised, because the number of such shares is not determinable as of
     the date of this Statement.  Mr. Lieberman's business address is 10 South
     Wacker Drive, Chicago, Illinois 60606.

(c)  Represents ownership of Voting Trust Certificates with respect to shares
     held in a voting trust (a "Voting Trust") as to which Mr. Brennan, as
     voting trustee, has sole voting power and the persons indicated have sole
     investment power.

(d)  Includes 300,000 Class A Shares which may be acquired by Mr. Reddington
     pursuant to exercisable options.

(e)  Includes 60,000 Class A Shares with respect to which Mr. Bergel has sole
     investment power as trustee of trusts for the benefit of members of the
     family of Robert A. Kasenter, an officer of the Company.  Mr. Bergel 
     retired effective November 30, 1995.

(f)  Includes 154,200 Class A Shares which may be acquired by Mr. Workman
     pursuant to exercisable options.

(g)  Mr. Andrews resigned from the Company in 1995.

(h)  Does not include Class A Shares which can be acquired pursuant to
     Conversion Rights which will arise on April 1, 1996 (a date within 60 days
     of the date of this Statement) and which, pursuant to a prior election by
     Mr. Cathcart, will automatically be exercised, because the number of such
     shares is not determinable as of the date of this Statement.

(i)  Represents Class A Shares with respect to which Mrs. Brennan, if she were
     to elect to become an advisor to the trustee of the Family Trust, may
     acquire shared power to vote or direct the vote of, and shared power to
     dispose or direct the disposition of, such shares.  See Notes (a) and (b)
     above.  Mrs. Brennan's address is Montgomery Ward Plaza, Chicago, Illinois
     60671.

(j)  Represents all Class A Shares with respect to which officers and directors
     have investment power, which is in each case sole investment power.  Does
     not include 1,992,825 Class A Shares with respect to which Mr. Brennan has
     sole voting power as voting trustee, but with respect to which neither he
     nor any other officer or director of the Company has investment power. 
     Includes 701,012 Class A Shares which may be acquired by executive
     officers or directors at purchase prices ranging from $0.20 to $26.50 per
     share pursuant to exercisable options.  Does not include Class A Shares
     which can be acquired by directors pursuant to Conversion Rights which
     will arise on April 1, 1996 (a date within 60 days of the date of this
     Statement) and which, pursuant to prior elections by Messrs. Cathcart and
     Lieberman, will automatically be exercised, because the number of such
     shares is not determinable as of the date of this Statement.

     GE Capital owns 100% of the 25,000,000 Class B Shares currently
outstanding.  Such shares represented 57.0% of the Common Stock outstanding as
of March 2, 1996.  GE Capital also owns 100% of the 1,750 shares of Montgomery
Ward Preferred currently outstanding.  GE Capital's address is 260 Long Ridge
Road, Stamford, Connecticut 06927.  If the amendment to the Certificate of
Incorporation of the Company, in support of which this Statement is issued, is
adopted, GE Capital intends to exchange its holdings of Montgomery Ward Pre-
ferred for 100% of the authorized shares of New Senior Preferred Stock.


CONTROL MATTERS

     Voting of Shares.  In the event that a Voting Trust is not in effect or in
the event shares of Common Stock of MW Holding deposited therein are not subject
to a Voting Trust, all such shares held by the stockholders, except those held
by Mr. Brennan, certain trusts for the benefit of members of his family, GE
Capital and its affiliates, are subject to a voting agreement under which the
holders have agreed to vote their shares in the same way Mr. Brennan votes his
shares until June 17, 1998.

     Directors.  The Board of Directors consists of eleven directorships.  The
Stockholders' Agreement dated as of June 17, 1988, as amended and restated to
date (the "Stockholders Agreement") provides that six of the Company's directors
shall be designated by the Designator, presently Mr. Brennan for this purpose,
and five shall be designated by GE Capital.  Two of the directorships, one to be
designated by the Designator and the other to be designated by GE Capital, are
currently vacant.

     If GE Capital and its affiliates cease to own more than 50% of the number
of shares of Common Stock initially purchased by them, the number of directors
which the Designator is permitted to designate will be increased by one, and the
number of directors which GE Capital may designate shall be reduced by one.  If
GE Capital and its affiliates cease to own 20% or more of such shares of Common
Stock, except as described below, GE Capital shall have no right to designate 
any directors, and the number of directors shall be reduced to nine, seven to be
elected by the holders of Class A Common Stock, voting as a class, and two to be
elected by the holders of Class B Common Stock, voting as a class, provided 
that, so long as the Account Purchase Agreement between Montgomery Ward and 
Montgomery Ward Credit Corporation, a wholly-owned subsidiary of GE Capital 
("Montgomery Ward Credit"), relating to the purchase by Montgomery Ward Credit 
of customer receivables of Montgomery Ward, remains in effect, and GE Capital 
or any of its affiliates owns any shares of Class B Common Stock, GE Capital 
will have the right to elect one of the two directors to be elected by the 
holders of Class B Common Stock. 

     If the amendment to the Certificate of Incorporation of the Company, in
support of which this Statement is issued, is adopted, holders of New Senior
Preferred Stock, voting together as a class, will have the right to elect one
director to be an additional member of the Board of Directors (a) during the
period following a default in the payment of accrued dividends on the New Senior
Preferred Stock for four consecutive quarters until such accrued dividends shall
have been paid in full and (b) during the period following any failure to make
a mandatory redemption of New Senior Preferred Stock until such failure shall
have been cured.  See "RIGHTS OF THE NEW SENIOR PREFERRED STOCK--Voting Rights."

     The Company's By-laws contain supermajority provisions which require that
certain actions, such as mergers, substantial asset sales, certain amendments to
the Company's Certificate of Incorporation or By-laws, payment of dividends and
redemption of shares other than in accordance with the terms of the Stock-
holders' Agreement, public offerings and certain other major corporate trans-
actions be undertaken only upon the approval of two-thirds of the directors of 
the Company.


CERTAIN RELATIONSHIPS

     If the amendment to the Certificate of Incorporation of the Company, in
support of which this Statement is issued, is adopted, GE Capital will own all
of the shares of New Senior Preferred Stock issued and outstanding.  Daniel
Porter, Denis J. Nayden and James A. Parke, directors of the Company, are
executive officers of GE Capital or one of its subsidiaries and Mr. Cathcart is
a director of GE Capital and of General Electric Company, the parent of GE
Capital.


SOLICITATION AND REVOCATION

     The enclosed form of written consent is solicited on behalf of the Board
of Directors and is revocable at any time prior to the filing of the amendment
to the Certificate of Incorporation to be authorized thereby.  The cost of
soliciting consents will be borne by the Company.


STOCKHOLDER PROPOSALS

     Proposals of stockholders intended to be presented at the 1996 annual
meeting of stockholders must have been received by the Company no later than
December 29, 1995, in order to be considered for inclusion in the Company's 
proxy statement and form of proxy relating to such meeting.  Proposals of stock-
holders intended to be presented at the 1997 annual meeting of stockholders 
must be received by the Company no later than the date which is 120 days prior 
to the first anniversary of the date of the Company's definitive Proxy Statement
for its 1996 annual meeting of stockholders in order to be considered for
inclusion in the Company's proxy statement and form of proxy relating to such
meeting.  The Company currently anticipates that the 1996 annual meeting of
stockholders will be held on May 31, 1996.

<PAGE>
FINANCIAL AND OTHER INFORMATION

     The following information is incorporated herein by reference to the
Company's annual report on Form 10-K for its fiscal year ended December 31, 
1994, a copy of which is included herewith:


Information                                      Page No.
                                        
Audited Financial Statements of the Company       28-70

Supplementary Financial Information                N/A

Management's Discussion and Analysis of 
Financial Condition and Results of
Operations                                        20-27


     The following information is incorporated herein by reference to the
Company's quarterly report on Form 10-Q for the period ended September 30, 1995
a copy of which is included herewith:


Information                                          Page No.
                                        
Consolidated Financial Statements of the Company       2-9

Supplementary Financial Information                    N/A

Management's Discussion and Analysis of Financial 
Condition and Results of  Operations                  9-12


     The Company has not had, during the Company's two most recent fiscal years,
any disagreements with Arthur Andersen LLP, the Company's independent
accountants, with respect to accounting matters. Arthur Andersen LLP has served
as the Company's independent auditors since the Company's organization in 1988.

     By Order of the Board of Directors,

          Spencer H. Heine
          Executive Vice President,
          Secretary and General Counsel

<PAGE>
                                  ANNEX A

                         CERTIFICATE OF AMENDMENT
                                    TO
                       CERTIFICATE OF INCORPORATION
                                    OF
                       MONTGOMERY WARD HOLDING CORP.

     MONTGOMERY WARD HOLDING CORP., a corporation organized and existing under
and by virtue of the General Corporation Law of the State of Delaware (the
"Corporation"), does hereby certify as follows:

     
1.   The original Certificate of Incorporation of the Corporation was filed in
the Office of the Secretary of State of Delaware on February 8, 1988 and re-
corded in the Office of the Recorder of Kent County, Delaware.  The name under 
which the Corporation was originally incorporated is BFB Acquisition Corp.

     2.   The Certificate of Correction of Certificate of Incorporation of the
Corporation was filed in the Office of the Secretary of State of Delaware on
February 9, 1988.

     3.   The original Restated Certificate of Incorporation was filed in the
office of the Secretary of State of Delaware on June 17, 1988 and amendments
thereto were filed on each of June 20, 1988; June 24, 1988; January 30, 1990; 
and March 20, 1992.

     4.   The Second Restated Certificate of Incorporation of the Corporation
was filed in the office of the Secretary of State of Delaware on June 25, 1992
and an amendment thereto was filed on April 27, 1994. 

     5.   The Third Restated Certificate of Incorporation was filed in the
office of the Secretary of State of Delaware on June 28, 1994, and an amendment
thereto was filed  on October 25, 1994.

     6.   The Board of Directors of the Corporation, by unanimous written
consent, authorized, adopted and approved resolutions proposing and declaring
advisable this amendment to the Third Restated Certificate of Incorporation of
the Corporation, setting forth amendments to Article FOURTH as follows:

     The introduction to Article FOURTH and Part A thereof are amended in their
entirety to read as follows:

          "FOURTH:  The total number of shares of capital stock which the
     Corporation shall have authority to issue is fifty-seven million eight
     hundred thirteen thousand seven hundred fifty (57,813,750) consisting of
     the following amounts in the following designations:

               1.   Common Stock.  Fifty-seven million eight hundred twelve
          thousand (57,812,000) shares of Common Stock, par value one cent
          ($0.01) per share (hereinafter referred to as "Common Stock"), which
          shall consist of the following classes:

                    (a)  thirty-two million eight hundred twelve thousand
               (32,812,000) shares of Class A Common Stock (hereinafter
               referred to as "Class A Common Stock"), which shall consist of
               the following series:

                         (i)  twenty-five million (25,000,000) shares of
                    Class A Common Stock, Series 1 (hereinafter referred to
                    as "Class A Common Stock, Series 1"), and

                         (ii) five million four hundred twelve thousand
                    (5,412,000) shares of Class A Common Stock, Series 2
                    (hereinafter referred to as "Class A Common Stock,
                    Series 2"), and

                         (iii)     two million four hundred thousand
                    (2,400,000) shares of Class A Common Stock, Series 3
                    (hereinafter referred to a "Class A Common Stock, Series
                    3"), and

                    (b)  twenty-five million (25,000,000) shares of Class
               B Common Stock (hereinafter referred to as the "Class B Common
               Stock").

               2.   Preferred Stock.  One thousand seven hundred fifty
          (1,750) shares of Preferred Stock, par value one dollar ($1.00) per
          share (hereinafter referred to as "Senior Preferred Stock")

          Such shares of Common Stock and Preferred Stock may be issued for
     such consideration, not less than the par value thereof, as shall be fixed
     from time to time by the Board of Directors, and shares issued for not
     less than the consideration so fixed shall be fully paid and non-
     assessable.

          A statement of the powers, preferences, rights, qualifications,
     limitations, restrictions and the relative, participating, optional and
     other special rights in respect of the shares of each class or series of
     stock is as follows:


                      PART A.  SENIOR PREFERRED STOCK

     Except as otherwise provided herein, each share of Senior Preferred Stock
shall be identical in all respects to all other shares of Senior Preferred Stock
and shall entitle the holder thereof to the same rights and privileges as to
which the holders of the other shares of Senior Preferred Stock are entitled.

          1.   Rank.  The Senior Preferred Stock shall, with respect to
     dividend rights and rights on liquidation, winding up and dissolution,
     rank prior to the Common Stock.

          2.   Dividends.

               (a)  In each year, the holders of the shares of Senior
          Preferred Stock shall be entitled to receive, before any dividends
          shall be declared and paid upon or set aside for the Common Stock or
          any other Stock Junior to the Senior Preferred Stock (defined in
          Section A.2(a)(i)(A), when and as declared by the Board of
          Directors, except as may be prohibited by Section A.5, out of funds
          legally available for that purpose, cumulative cash dividends
          payable quarterly in arrears on the last business day of March,
          June, September and December (each of such dates being a "Dividend
          Payment Date") at a rate per annum equal to 7.01% based on the
          $100,000 per share Liquidation Payment (defined in Section A.3(a))
          computed without regard to Accrued Dividends (defined in Section
          A.4(c)(i)) (the "Dividend Rate"), subject to adjustment as provided
          in Section A.2(c); provided, however, that the dividend payable on
          the Dividend Payment Date in March, 1996 with respect to any share
          of Senior Preferred Stock shall be based upon the number of days
          from and including the date of first issuance (the "Issuance Date")
          of the Senior Preferred Stock up to and including the Dividend
          Payment Date in March, 1996 and a 365-day year.  The period from the
          Issuance Date to the initial Dividend Payment Date and each
          quarterly period between consecutive Dividend Payment Dates, shall
          hereinafter be referred to as a "Dividend Period."  Such dividends
          shall be paid to the holders of record at the close of business on
          the date specified by the Board of Directors of the Corporation at
          the time such dividend is declared; provided, however, that such
          date shall not be more than sixty (60) days nor less than ten (10)
          days prior to the respective Dividend Payment Date.  Dividends on
          the Senior Preferred Stock shall be cumulative from the Issuance
          Date (whether or not there shall be net profits or net assets of the
          Corporation legally available for the payment of such dividends), so
          that:

                    (i)  except as provided in Section A.2(a)(ii), the
               Corporation shall not take any of the following actions:

                         (A)  declare, order or pay any dividend on any
                    class of stock ranking as to dividends or on liquidation
                    junior to the Senior Preferred Stock (such junior stock
                    being herein sometimes referred to as the "Stock Junior
                    to the Senior Preferred Stock"), or

                         (B)  redeem any Stock Junior to the Senior
                    Preferred Stock,

               (each of such actions described in clauses A.2(a)(i)(A) or (B)
               above being herein sometimes referred to as a "Junior
               Distribution" and the proposed date of each such action being
               herein sometimes referred to as a "Proposed Junior
               Distribution Date") if the Corporation shall not, on or before
               the Proposed Junior Distribution Date, have completed both of
               the following:

                              (1)  declared on the outstanding shares of
                         Senior Preferred Stock, and paid or set apart for
                         payment, all "Accrued Dividends" (defined in
                         Section A.4(c)(i)) to the Proposed Junior
                         Distribution Date; and

                              (2)  paid or deposited as required in this
                         Part A all amounts payable to holders of Senior
                         Preferred Stock in respect of all mandatory
                         redemptions required to have been paid or
                         deposited for their benefit on or before the
                         Proposed Junior Distribution Date; and

                    (ii) the Corporation may redeem or purchase any shares
               of Common Stock in accordance with either (x) the terms,
               conditions and provisions of the "Stockholders Agreement"
               (defined in Section B.1) or (y) the Terms and Conditions (as
               defined in the Stockholders Agreement), if on or before the
               date of each such proposed Common Stock redemption or purchase
               (each such time, with respect to redemptions or purchases
               under either the Stockholders Agreement or the Terms and
               Conditions, being herein sometimes referred to as a "Proposed
               Common Stock Repurchase Date"), the Corporation shall have:

                         (A)  declared on the outstanding shares of Senior
                    Preferred Stock, and paid or set apart for payment, all
                    Accrued Dividends (defined in Section A.4(c)(i)) through
                    all Dividend Payment Dates occurring on or prior to such
                    Proposed Common Stock Repurchase Date, and 

                         (B)  paid or deposited as required in this Part
                    A all amounts payable to holders of Senior Preferred
                    Stock in respect of the mandatory redemption required to
                    have been paid or deposited for their benefit on the
                    "Mandatory Redemption Date" (defined in Section
                    A.4(a)(i)), if such Mandatory Redemption Date occurs on
                    or prior to such Proposed Common Stock Repurchase Date.

          All dividends declared upon Senior Preferred Stock and any other
          class of stock ranking on a parity as to dividends with the Senior
          Preferred Stock shall be declared pro rata per share.  Accrued but
          unpaid dividends shall not bear interest.

               (b)  Each fractional share of the Senior Preferred Stock
          outstanding shall be entitled to a ratably proportionate amount of
          all dividends to which each outstanding full share of the Senior
          Preferred Stock is entitled pursuant to Section A.2(a) hereof, and
          all of such dividends with respect to such outstanding fractional
          shares shall be fully cumulative and shall accrue (whether or not
          declared) and shall be payable in the same manner and at such times
          as provided for in Section A.2(a) with respect to dividends on each
          outstanding full share of the Senior Preferred Stock.

               (c)  The Dividend Rate for the shares of Senior Preferred
          Stock shall be (i) increased to 9.01% per annum if, and so long as,
          Accrued Dividends (defined in Section A.4(c)(i) are not paid in full
          on any Dividend Payment Date, and (ii) increased to 8.01% per annum
          if, and so long as, the consolidated shareholder equity of the
          Corporation and its subsidiaries (excluding preferred stock) (as
          determined in accordance with generally accepted accounting
          principles as in effect as of the Issuance Date) is less than the
          Equity Threshold (as defined below).  The "Equity Threshold" means
          $520,000,000, reduced, dollar for dollar, by the amount of any
          dividends paid with respect to Common Stock at any time at which
          shares of Senior Preferred Stock are outstanding, which dividends
          are approved by a majority of those directors of the Corporation who
          have been designated as directors by General Electric Capital
          Corporation ("GE Capital") pursuant to the terms of the Stockholders
          Agreement (as defined herein).

          3.   Rights on Liquidation, Dissolution or Winding Up.

               (a)  In the event of any liquidation, dissolution or winding
          up of the Corporation, the holders of shares of Senior Preferred
          Stock then outstanding shall be entitled to be paid out of the
          assets of the Corporation available for distribution to its
          stockholders, whether from capital, surplus or earnings, except as
          may be prohibited by Section A.5, but before any payment shall be
          made to the holders of any stock ranking on liquidation junior to
          the Senior Preferred Stock, an amount equal to one hundred thousand
          dollars ($100,000) per share, plus an amount equal to Accrued
          Dividends (as defined in Section A.4(c)(i)) to the date of payment
          (the "Liquidation Payment").  If upon any liquidation, dissolution
          or winding up of the Corporation the assets of the Corporation
          available for distribution to its stockholders shall be insufficient
          to pay the holders of shares of Senior Preferred Stock the full
          amounts to which they respectively shall be entitled, the holders of
          shares of Senior Preferred Stock, and any class of stock ranking on
          liquidation on a parity with the Senior Preferred Stock, shall share
          ratably in any distribution of assets according to the respective 
          amounts which would be payable in respect of the shares held by them
          upon such distribution if all amounts payable on or with respect to
          said shares were paid in full.  In the event of any liquidation,
          dissolution or winding up of the Corporation after payment shall
          have been made to the holders of shares of Senior Preferred Stock
          and any class of stock ranking on liquidation on a parity with the
          Senior Preferred Stock of the full amount to which they shall be
          entitled as aforesaid, the holders of any class or classes of stock
          ranking on liquidation junior to the Senior Preferred Stock shall be
          entitled, to the exclusion of the holders of shares of Senior
          Preferred Stock, to share, according to their respective rights and
          preferences, in all remaining assets of the Corporation available
          for distribution to its stockholders.

               (b)  The Liquidation Payment with respect to each fractional
          share of the Senior Preferred Stock outstanding shall be equal to a
          ratably proportionate amount of the Liquidation Payment with respect
          to each outstanding share of Senior Preferred Stock.

               (c)  For the purposes of this Section A.3, neither the
          consolidation or merger of the Corporation into or with any other
          corporation or corporations, nor the sale or transfer by the
          Corporation of all or any part of its assets shall be deemed to be
          a liquidation, dissolution or winding up of the Corporation, unless
          such transaction shall be in connection with the liquidation,
          dissolution or winding up of the Corporation.

          4.   Redemption.

               (a)  Mandatory Redemption.

                    (i)  Except as may be prohibited by Section A.5, on
               June 30, 2002, the Corporation shall redeem all of the
               outstanding shares of Senior Preferred Stock at a redemption
               price of (A) one hundred thousand dollars ($100,000) per share
               (payable in cash or other consideration as the Corporation and
               holders of a majority of the Senior Preferred Stock may
               agree), plus (B) an amount equal to Accrued Dividends (defined
               in Section A.4(c)(i)) to the date of payment (the "Redemption
               Price") (each such date being herein sometimes referred to as
               a "Mandatory Redemption Date") 

                    (ii) On and after the Mandatory Redemption Date (unless
               default shall be made by the Corporation in depositing moneys
               for the payment of the Redemption Price as hereinafter
               provided), all rights of the holders of shares of Senior
               Preferred Stock as stockholders of the Corporation with
               respect to those shares of Senior Preferred Stock to be
               redeemed, except the right to receive the Redemption Price as
               hereinafter provided, shall cease and terminate.

                    (iii)     The Corporation shall provide moneys for the
               payment of the Redemption Price by depositing on the Mandatory
               Redemption Date the amount thereof for the account of the
               holders of record of the Senior Preferred Stock entitled
               thereto with Bank of America Illinois, or such other bank or
               trust company doing business in the City of Chicago, as may be
               designated by (A) the holders of not less than a majority of
               the outstanding shares of Senior Preferred Stock, and, failing
               said designation, (B) the Corporation, as paying agent for the
               benefit of such holders.  The holders of the shares of Senior
               Preferred Stock redeemed shall surrender to the Corporation
               the certificates for the shares of Senior Preferred Stock so
               redeemed.  Upon notification by such designated bank or trust
               company to the holders of the Senior Preferred Stock that such
               moneys representing the Redemption Price have been deposited
               by the Corporation, the shares designated for redemption shall
               no longer be outstanding, whether or not the certificates for
               the shares so redeemed have been received by the Corporation
               on the date of such notification and all rights relating
               thereto shall cease and terminate.

               (b)  Optional Redemption.

                    (i)  So long as any shares of Senior Preferred Stock
               are outstanding, except as may be prohibited by Section A.5,
               the Corporation may, at the option of the Board of Directors,
               at any time or from time to time after the Issuance Date,
               redeem the whole or any part of such Senior Preferred Stock. 
               Any redemption pursuant to this Section A.4(b)(i) shall be at
               the Redemption Price.  If less than all the shares of Senior
               Preferred Stock at any time outstanding shall be called for
               redemption, the redemption shall be made pro rata with respect
               to such shares and in such manner as may be prescribed by
               resolution of the Board of Directors.  The date of each such
               redemption is herein sometimes referred to as an "Optional
               Redemption Date".

                    (ii) Notice of every redemption pursuant to this
               Section A.4(b) shall be sent by first-class mail, postage
               prepaid, to the holders of record of the shares of Senior
               Preferred Stock so to be redeemed at their respective
               addresses as the same shall appear on the books of the
               Corporation.  Such notice shall be mailed not less than ten
               (10) business days in advance of the Optional Redemption Date
               to the holders of record of the shares of Senior Preferred
               Stock so to be redeemed.  On and after the Optional Redemption
               Date, unless default shall be made by the Corporation in
               providing moneys to the bank or trust company for the account
               of the holders of record of the Senior Preferred Stock as
               provided in Section A.4(a)(iii) for the payment of the
               Redemption Price, all rights of the holders of Senior
               Preferred Stock as stockholders of the Corporation with
               respect to those shares of Senior Preferred Stock to be
               redeemed, except the right to receive the Redemption Price,
               shall cease and terminate whether or not the certificates for
               the shares so redeemed have been received by the Corporation
               as provided in Section A.4(a)(iii).  In this Section
               A.4(b)(ii), a business day refers to any day, except a
               Saturday, Sunday or any day on which banks in the City of
               Chicago are authorized or required by law to close.

               (c)  Definitions.

                    (i)  The term "Accrued Dividends" with respect to the
               Senior Preferred Stock shall mean, as of any given time, the
               then "Full Cumulative Dividends" (defined in Section
               A.4(c)(ii)) less the amount of all dividends theretofore paid
               upon the relevant shares of Senior Preferred Stock.

                    (ii) The term "Full Cumulative Dividends" with respect
               to the Senior Preferred Stock shall mean (whether or not in
               any Dividend Period, or any part thereof, in respect of which
               such term is used there shall have been net profits or net
               assets of the Corporation legally available for the payment of
               such dividends) that amount which shall be equal to dividends
               upon the relevant shares at the full rate fixed for Senior
               Preferred Stock as provided herein for the period of time
               elapsed from the date of issuance thereof to the date as of
               which Full Cumulative Dividends are computed.

               (d)  Shares of Senior Preferred Stock which have been issued
          and reacquired in any manner, including shares purchased or redeemed
          or exchanged, shall not be reissued.

               (e)  Each fractional share of the Senior Preferred Stock
          outstanding shall be entitled to a ratably proportionate fraction of
          the Redemption Price payable in respect of each outstanding full
          share of the Senior Preferred Stock pursuant to this Section A.4,
          and such fraction of the price shall be payable in the same manner
          and at such times as provided for in this Section A.4 with respect
          to redemptions of each outstanding full share of the Senior
          Preferred Stock.

               (f)  The foregoing provisions of this Section A.4 to the
          contrary notwithstanding but without limitation of the Corporation's
          obligations to make mandatory redemptions as required by Section
          A.4(a), unless the Accrued Dividends on all outstanding shares of
          Senior Preferred Stock shall have been paid or contemporaneously are
          declared and paid through the date of a proposed optional
          redemption, none of the shares of Senior Preferred Stock shall be
          redeemed unless all outstanding shares of Senior Preferred Stock are
          simultaneously redeemed and the Corporation shall not purchase by
          optional redemption or otherwise acquire any shares of Senior
          Preferred Stock; provided, however, that the foregoing shall not
          prevent the purchase or acquisition of shares of Senior Preferred
          Stock pursuant to a purchase or exchange offer made on the same
          terms to holders of all outstanding shares of Senior Preferred
          Stock.

               (g)  If fewer than all the outstanding shares of Senior
          Preferred Stock are to be redeemed, the number of shares to be
          redeemed shall be determined by the Board of Directors in accordance
          with the provisions of this Part A, and the shares to be redeemed
          shall be determined by lot or pro rata as may be determined by the
          Board of Directors.

     5.   Restriction on Payments.  Anything contained in this Article to the
contrary notwithstanding, no cash dividends or dividends paid by transfer of any
other property on shares of the Senior Preferred Stock shall be declared by the
Board of Directors or paid or set apart for payment by the Corporation, no
distribution in respect of the Senior Preferred Stock shall be paid or set apart
for payment by the Corporation, and no payment shall be made by the Corporation
with respect to any redemption of the Senior Preferred Stock (such payments,
distributions and settings aside being herein sometimes referred to collectively
as "Distributions") at any time when the terms and provisions of any agreement
to which the Corporation or any other member of the "Ward Group" (defined in
Section B.1) is a party relating to indebtedness for money borrowed specifically
prohibits or limits such Distribution (and such Distribution exceeds said
limits), or such Distribution would constitute a breach, default or event of
default thereunder.

     6.   Voting Rights.

          (a)  Except as expressly provided in Section A.6(b) or elsewhere in
     this certificate of incorporation or as required by law (in relation to
     which the holders of shares of Senior Preferred Stock shall be treated as
     a class), the holders of shares of Senior Preferred Stock shall not have
     voting rights and at every meeting of the stockholders of the Corporation,
     or by written consent in lieu of any such meeting, all voting power in the
     election of directors and/or for all other purposes shall be vested
     exclusively in the holders of shares of Common Stock.  Without limitation
     of the next preceding sentence and without implication that the contrary
     would otherwise be true, no consent of the holders of Senior Preferred
     Stock shall be required for (a) the creation of any indebtedness of any
     kind of the Corporation, (b) the creation of any class of stock of the
     Corporation junior in right as to dividends and upon liquidation to the
     Senior Preferred Stock, or (c) any increase or decrease in the amount of
     authorized Common Stock or any increase, decrease or change in the par
     value thereof.

          (b)  Anything elsewhere in this certificate of incorporation to the
     contrary notwithstanding, if (i) Accrued Dividends on the Senior Preferred
     Stock are not paid in full on any of four (4) consecutive Dividend Payment
     Dates, or (ii) the Corporation shall have failed to effect the redemption
     of shares of Senior Preferred Stock on a Mandatory Redemption Date as
     required in Section A.4(a), the holders of shares of Senior Preferred
     Stock shall have voting rights as specified in this Section A.6(b).  In
     the event of the occurrence of either of the foregoing events, such
     occurrence shall mark the beginning of a period (the "Default Period")
     which shall continue until such time as (i) Accrued Dividends on the
     Senior Preferred Stock have been paid in full through the date of payment,
     or (ii) the failure to redeem shares of Senior Preferred Stock as required
     by Section A.4(a) has been cured by the Corporation.  Any provision of the
     by-laws of the Corporation to the contrary notwithstanding, during any
     Default Period, the holders of shares of the Senior Preferred Stock then
     outstanding shall have the exclusive and special right (but not the
     obligation), voting separately as a class (each share of Senior Preferred
     Stock being entitled to one (1) vote), to elect one (1) director to the
     Board of Directors of the Corporation (the "Preferred Stock Director") and
     the number of directors constituting the Board of Directors of the
     Corporation shall be automatically increased in order to provide one (1)
     vacancy for the Preferred Stock Director.  Upon written request, made at
     any time after the beginning of the Default Period, by the holders of not
     less than a majority of the shares of the Senior Preferred Stock then
     outstanding, the Corporation shall call a special meeting of all of the
     stockholders of the Corporation, at which meeting the holders of shares of
     Senior Preferred Stock, voting separately as a class, shall elect the
     Preferred Stock Director as set forth above; provided, however, that if
     such meeting shall not have been called by the Corporation within ten (10)
     days after the beginning of a Default Period, such meeting may be called,
     upon like notice, at the expense of the Corporation, by the holders of not
     less than a majority of the outstanding shares of Senior Preferred Stock. 
     After the first such election during any Default Period, the holders of
     the shares of Senior Preferred Stock, voting separately as a class, may
     continue to exercise their voting rights, as set forth above, at each
     annual meeting of the stockholders of the Corporation occurring during
     such Default Period.  During any Default Period, no Preferred Stock
     Director may be removed from office without the vote or consent of the
     holders of a majority of the number of shares of the Senior Preferred
     Stock at the time outstanding.  If at any time during a Default Period the
     directorship of the Preferred Stock Director is vacant, the secretary of
     the Corporation shall, upon the written request of the holders of shares
     representing at least a majority of the Senior Preferred Stock then
     outstanding, call a special meeting of all of the stockholders at the
     expense of the Corporation, upon the notice required for special meetings
     of stockholders.  At any meeting held for the purpose of electing
     directors at which the holders of the Senior Preferred Stock shall have
     the right, voting separately as a class, to elect the Preferred Stock
     Director, the presence, in person or by proxy, of the holders of a
     majority of the Senior Preferred Stock then outstanding shall be required
     to constitute a quorum of the Senior Preferred Stock on such election.  At
     any such meeting or adjournment thereof, the absence of the quorum of the
     Senior Preferred Stock shall not prevent the election of directors other
     than the Preferred Stock Director, and the absence of a quorum for the
     election of such other directors shall not prevent the election of the
     Preferred Stock Director, and in the absence of either or both such
     quorums, a majority of the holders present in person or by proxy of the
     stock which lacks a quorum shall have the power to adjourn the meeting for
     the election of directors which they are entitled to elect from time to
     time without notice other than announcement at the meeting until a quorum
     shall be present.  A vacancy in the directorship of the Preferred Stock
     Director may be filled only by the vote or written consent of holders of
     a majority of the shares of the outstanding Senior Preferred Stock.  Upon
     termination of a Default Period, the term of office of the then Preferred
     Stock Director shall automatically terminate, the shares of Senior
     Preferred Stock shall cease to have the voting rights specified in this
     Section A.6(b), the number of directors constituting the Board of
     Directors of the Corporation shall be automatically reduced to eliminate
     the vacancy caused by the termination of the office of the Preferred Stock
     Director and all voting rights shall be vested exclusively in the holders
     of shares of Common Stock, subject to the revesting of voting rights in
     the shares of Senior Preferred Stock in the event of the beginning of
     another Default Period.

     7.   Amendment.  This certificate of incorporation of the Corporation
shall not be amended in any manner which would alter or change the powers,
preferences or special rights of the Senior Preferred Stock so as to affect them
adversely (including, without limitation, providing for the creation of any new
class of capital stock senior to, or on a parity with, the Senior Preferred 
Stock as to dividends, redemption rights or on liquidation) without the affirm-
ative vote of the holders of at least a majority of the outstanding shares of 
Senior Preferred Stock, voting together as a single class.  The Board of 
Directors reserves the right to act by resolution from time to time to decrease 
the number of shares which constitute Senior Preferred Stock (but not below the 
number of shares thereof outstanding).

<PAGE>
     7.   The Stockholders of the Corporation, by unanimous written consent,
adopted resolutions authorizing, adopting and approving the aforesaid amendment
to Article FOURTH of the Third Restated Certificate of Incorporation of the
Corporation.

     8.   Except to the extent specifically provided to the contrary in this
Certificate of Amendment, the terms, provisions and conditions of the Third
Restated Certificate of Incorporation of the Corporation shall remain unamended
and in full force and effect.

     9.   This Certificate of Amendment has been duly adopted in accordance
with the provisions of Section 242 of the General Corporation Law of the State
of Delaware.

     IN WITNESS WHEREOF, MONTGOMERY WARD HOLDING CORP. has caused this
certificate to be signed by Bernard F. Brennan, its Chairman of the Board, and
attested by Spencer H. Heine, its Secretary, this       day of March, 1996.


                              MONTGOMERY WARD HOLDING CORP.


                              By:                                          
                                   Bernard F. Brennan
                                   Chairman of the Board


(CORPORATE SEAL)



ATTEST:


By:                           
     Spencer H. Heine
     Secretary

<PAGE>
                          CONSENT OF STOCKHOLDERS

                                    OF

                       MONTGOMERY WARD HOLDING CORP.

     The undersigned stockholders of MONTGOMERY WARD HOLDING CORP., a
corporation organized and existing under and by virtue of the General Corpora-
tion Law of the State of Delaware (the "Corporation"), holding at least a 
majority of the outstanding common stock of the Corporation ("Common Stock"), do
hereby consent and agree to the adoption of the following recitals and re-
solutions pursuant to Section 228 of the General Corporation Law of the State of
Delaware, in lieu of holding a special meeting of the stockholders of the 
Corporation:

     WHEREAS, the Board of Directors of the Corporation has adopted resolutions
     authorizing an amendment to the Certificate of Incorporation of the
     Corporation to authorize the issuance of a new class of senior preferred
     stock of the Corporation (the "Amendment"); and

     WHEREAS, the stockholders of the Corporation deem it desirable and in the
     best interest of the Corporation to amend the Certificate of Incorporation
     of the Corporation through the adoption of the Amendment,

     NOW, THEREFORE, BE IT RESOLVED: That the Amendment, in the form attached
     hereto as Exhibit A, is hereby approved and adopted.

     FURTHER RESOLVED: That the President or any Vice President of the
     Corporation, alone or with the Secretary or any Assistant Secretary of the
     Corporation, and each of them hereby are, authorized, empowered and
     directed to execute, deliver and file, in the name and on behalf of the
     Corporation, the Amendment, in substantially the form of Exhibit A
     attached hereto, with such changes thereto as such officers shall deem
     appropriate, the approval of which shall be conclusively established by
     the execution thereof.
<PAGE>
    FURTHER RESOLVED: That this Consent may be signed in any number of
     counterparts, each of which shall be deemed to be an original, and all of
     which taken together shall be deemed to be a single document.


Dated:  March   , 1996


_______________________________________
Bernard F. Brennan


_______________________________________
Bernard F. Brennan, as Voting Trustee
under that certain Voting Trust under
Trust Agreement dated June 21, 1988




_______________________________________
Bernard F. Brennan, as Voting Trustee
under that certain Voting Trust under
Trust Agreement dated October 21, 1994




_______________________________________
Myron Lieberman, as Trustee of
the Brennan 1988 MW Trust


GENERAL ELECTRIC CAPITAL CORPORATION

By:____________________________________
Its:____________________________________

<PAGE>

                                 EXHIBIT A

                         CERTIFICATE OF AMENDMENT
                                    TO
                       CERTIFICATE OF INCORPORATION
                                    OF
                       MONTGOMERY WARD HOLDING CORP.

     MONTGOMERY WARD HOLDING CORP., a corporation organized and existing under
and by virtue of the General Corporation Law of the State of Delaware (the
"Corporation"), does hereby certify as follows:

     
1.   The original Certificate of Incorporation of the Corporation was filed in
the Office of the Secretary of State of Delaware on February 8, 1988 and re-
corded in the Office of the Recorder of Kent County, Delaware.  The name under 
which the Corporation was originally incorporated is BFB Acquisition Corp.

     2.   The Certificate of Correction of Certificate of Incorporation of the
Corporation was filed in the Office of the Secretary of State of Delaware on
February 9, 1988.

     3.   The original Restated Certificate of Incorporation was filed in the
office of the Secretary of State of Delaware on June 17, 1988 and amendments
thereto were filed on each of June 20, 1988; June 24, 1988; January 30, 1990; 
and March 20, 1992.

     4.   The Second Restated Certificate of Incorporation of the Corporation
was filed in the office of the Secretary of State of Delaware on June 25, 1992
and an amendment thereto was filed on April 27, 1994. 

     5.   The Third Restated Certificate of Incorporation was filed in the
office of the Secretary of State of Delaware on June 28, 1994, and an amendment
thereto was filed  on October 25, 1994.

     6.   The Board of Directors of the Corporation, by unanimous written
consent, authorized, adopted and approved resolutions proposing and declaring
advisable this amendment to the Third Restated Certificate of Incorporation of
the Corporation, setting forth amendments to Article FOURTH as follows:

     The introduction to Article FOURTH and Part A thereof are amended in their
entirety to read as follows:

          "FOURTH:  The total number of shares of capital stock which the
     Corporation shall have authority to issue is fifty-seven million eight
     hundred thirteen thousand seven hundred fifty (57,813,750) consisting of
     the following amounts in the following designations:

               1.   Common Stock.  Fifty-seven million eight hundred twelve
          thousand (57,812,000) shares of Common Stock, par value one cent
          ($0.01) per share (hereinafter referred to as "Common Stock"), which
          shall consist of the following classes:

                    (a)  thirty-two million eight hundred twelve thousand
               (32,812,000) shares of Class A Common Stock (hereinafter
               referred to as "Class A Common Stock"), which shall consist of
               the following series:

                         (i)  twenty-five million (25,000,000) shares of
                    Class A Common Stock, Series 1 (hereinafter referred to
                    as "Class A Common Stock, Series 1"), and

                         (ii) five million four hundred twelve thousand
                    (5,412,000) shares of Class A Common Stock, Series 2
                    (hereinafter referred to as "Class A Common Stock,
                    Series 2"), and

                         (iii)     two million four hundred thousand
                    (2,400,000) shares of Class A Common Stock, Series 3
                    (hereinafter referred to a "Class A Common Stock, Series
                    3"), and

                    (b)  twenty-five million (25,000,000) shares of Class
               B Common Stock (hereinafter referred to as the "Class B Common
               Stock").

               2.   Preferred Stock.  One thousand seven hundred fifty
          (1,750) shares of Preferred Stock, par value one dollar ($1.00) per
          share (hereinafter referred to as "Senior Preferred Stock")

          Such shares of Common Stock and Preferred Stock may be issued for
     such consideration, not less than the par value thereof, as shall be fixed
     from time to time by the Board of Directors, and shares issued for not
     less than the consideration so fixed shall be fully paid and non-
     assessable.

          A statement of the powers, preferences, rights, qualifications,
     limitations, restrictions and the relative, participating, optional and
     other special rights in respect of the shares of each class or series of
     stock is as follows:


                      PART A.  SENIOR PREFERRED STOCK

     Except as otherwise provided herein, each share of Senior Preferred Stock
shall be identical in all respects to all other shares of Senior Preferred Stock
and shall entitle the holder thereof to the same rights and privileges as to
which the holders of the other shares of Senior Preferred Stock are entitled.

          1.   Rank.  The Senior Preferred Stock shall, with respect to
     dividend rights and rights on liquidation, winding up and dissolution,
     rank prior to the Common Stock.

          2.   Dividends.

               (a)  In each year, the holders of the shares of Senior
          Preferred Stock shall be entitled to receive, before any dividends
          shall be declared and paid upon or set aside for the Common Stock or
          any other Stock Junior to the Senior Preferred Stock (defined in
          Section A.2(a)(i)(A), when and as declared by the Board of
          Directors, except as may be prohibited by Section A.5, out of funds
          legally available for that purpose, cumulative cash dividends
          payable quarterly in arrears on the last business day of March,
          June, September and December (each of such dates being a "Dividend
          Payment Date") at a rate per annum equal to 7.01% based on the
          $100,000 per share Liquidation Payment (defined in Section A.3(a))
          computed without regard to Accrued Dividends (defined in Section
          A.4(c)(i)) (the "Dividend Rate"), subject to adjustment as provided
          in Section A.2(c); provided, however, that the dividend payable on
          the Dividend Payment Date in March, 1996 with respect to any share
          of Senior Preferred Stock shall be based upon the number of days
          from and including the date of first issuance (the "Issuance Date")
          of the Senior Preferred Stock up to and including the Dividend
          Payment Date in March, 1996 and a 365-day year.  The period from the
          Issuance Date to the initial Dividend Payment Date and each
          quarterly period between consecutive Dividend Payment Dates, shall
          hereinafter be referred to as a "Dividend Period."  Such dividends
          shall be paid to the holders of record at the close of business on
          the date specified by the Board of Directors of the Corporation at
          the time such dividend is declared; provided, however, that such
          date shall not be more than sixty (60) days nor less than ten (10)
          days prior to the respective Dividend Payment Date.  Dividends on
          the Senior Preferred Stock shall be cumulative from the Issuance
          Date (whether or not there shall be net profits or net assets of the
          Corporation legally available for the payment of such dividends), so
          that:

                    (i)  except as provided in Section A.2(a)(ii), the
               Corporation shall not take any of the following actions:

                         (A)  declare, order or pay any dividend on any
                    class of stock ranking as to dividends or on liquidation
                    junior to the Senior Preferred Stock (such junior stock
                    being herein sometimes referred to as the "Stock Junior
                    to the Senior Preferred Stock"), or

                         (B)  redeem any Stock Junior to the Senior
                    Preferred Stock,

               (each of such actions described in clauses A.2(a)(i)(A) or (B)
               above being herein sometimes referred to as a "Junior
               Distribution" and the proposed date of each such action being
               herein sometimes referred to as a "Proposed Junior
               Distribution Date") if the Corporation shall not, on or before
               the Proposed Junior Distribution Date, have completed both of
               the following:

                              (1)  declared on the outstanding shares of
                         Senior Preferred Stock, and paid or set apart for
                         payment, all "Accrued Dividends" (defined in
                         Section A.4(c)(i)) to the Proposed Junior
                         Distribution Date; and

                              (2)  paid or deposited as required in this
                         Part A all amounts payable to holders of Senior
                         Preferred Stock in respect of all mandatory
                         redemptions required to have been paid or
                         deposited for their benefit on or before the
                         Proposed Junior Distribution Date; and

                    (ii) the Corporation may redeem or purchase any shares
               of Common Stock in accordance with either (x) the terms,
               conditions and provisions of the "Stockholders Agreement"
               (defined in Section B.1) or (y) the Terms and Conditions (as
               defined in the Stockholders Agreement), if on or before the
               date of each such proposed Common Stock redemption or purchase
               (each such time, with respect to redemptions or purchases
               under either the Stockholders Agreement or the Terms and
               Conditions, being herein sometimes referred to as a "Proposed
               Common Stock Repurchase Date"), the Corporation shall have:

                         (A)  declared on the outstanding shares of Senior
                    Preferred Stock, and paid or set apart for payment, all
                    Accrued Dividends (defined in Section A.4(c)(i)) through
                    all Dividend Payment Dates occurring on or prior to such
                    Proposed Common Stock Repurchase Date, and 

                         (B)  paid or deposited as required in this Part
                    A all amounts payable to holders of Senior Preferred
                    Stock in respect of the mandatory redemption required to
                    have been paid or deposited for their benefit on the
                    "Mandatory Redemption Date" (defined in Section
                    A.4(a)(i)), if such Mandatory Redemption Date occurs on
                    or prior to such Proposed Common Stock Repurchase Date.

          All dividends declared upon Senior Preferred Stock and any other
          class of stock ranking on a parity as to dividends with the Senior
          Preferred Stock shall be declared pro rata per share.  Accrued but
          unpaid dividends shall not bear interest.

               (b)  Each fractional share of the Senior Preferred Stock
          outstanding shall be entitled to a ratably proportionate amount of
          all dividends to which each outstanding full share of the Senior
          Preferred Stock is entitled pursuant to Section A.2(a) hereof, and
          all of such dividends with respect to such outstanding fractional
          shares shall be fully cumulative and shall accrue (whether or not
          declared) and shall be payable in the same manner and at such times
          as provided for in Section A.2(a) with respect to dividends on each
          outstanding full share of the Senior Preferred Stock.

               (c)  The Dividend Rate for the shares of Senior Preferred
          Stock shall be (i) increased to 9.01% per annum if, and so long as,
          Accrued Dividends (defined in Section A.4(c)(i) are not paid in full
          on any Dividend Payment Date, and (ii) increased to 8.01% per annum
          if, and so long as, the consolidated shareholder equity of the
          Corporation and its subsidiaries (excluding preferred stock) (as
          determined in accordance with generally accepted accounting
          principles as in effect as of the Issuance Date) is less than the
          Equity Threshold (as defined below).  The "Equity Threshold" means
          $520,000,000, reduced, dollar for dollar, by the amount of any
          dividends paid with respect to Common Stock at any time at which
          shares of Senior Preferred Stock are outstanding, which dividends
          are approved by a majority of those directors of the Corporation who
          have been designated as directors by General Electric Capital
          Corporation ("GE Capital") pursuant to the terms of the Stockholders
          Agreement (as defined herein).

          3.   Rights on Liquidation, Dissolution or Winding Up.

               (a)  In the event of any liquidation, dissolution or winding
          up of the Corporation, the holders of shares of Senior Preferred
          Stock then outstanding shall be entitled to be paid out of the
          assets of the Corporation available for distribution to its
          stockholders, whether from capital, surplus or earnings, except as
          may be prohibited by Section A.5, but before any payment shall be
          made to the holders of any stock ranking on liquidation junior to
          the Senior Preferred Stock, an amount equal to one hundred thousand
          dollars ($100,000) per share, plus an amount equal to Accrued
          Dividends (as defined in Section A.4(c)(i)) to the date of payment
          (the "Liquidation Payment").  If upon any liquidation, dissolution
          or winding up of the Corporation the assets of the Corporation
          available for distribution to its stockholders shall be insufficient
          to pay the holders of shares of Senior Preferred Stock the full
          amounts to which they respectively shall be entitled, the holders of
          shares of Senior Preferred Stock, and any class of stock ranking on
          liquidation on a parity with the Senior Preferred Stock, shall share
          ratably in any distribution of assets according to the respective 
          amounts which would be payable in respect of the shares held by them
          upon such distribution if all amounts payable on or with respect to
          said shares were paid in full.  In the event of any liquidation,
          dissolution or winding up of the Corporation after payment shall
          have been made to the holders of shares of Senior Preferred Stock
          and any class of stock ranking on liquidation on a parity with the
          Senior Preferred Stock of the full amount to which they shall be
          entitled as aforesaid, the holders of any class or classes of stock
          ranking on liquidation junior to the Senior Preferred Stock shall be
          entitled, to the exclusion of the holders of shares of Senior
          Preferred Stock, to share, according to their respective rights and
          preferences, in all remaining assets of the Corporation available
          for distribution to its stockholders.

               (b)  The Liquidation Payment with respect to each fractional
          share of the Senior Preferred Stock outstanding shall be equal to a
          ratably proportionate amount of the Liquidation Payment with respect
          to each outstanding share of Senior Preferred Stock.

               (c)  For the purposes of this Section A.3, neither the
          consolidation or merger of the Corporation into or with any other
          corporation or corporations, nor the sale or transfer by the
          Corporation of all or any part of its assets shall be deemed to be
          a liquidation, dissolution or winding up of the Corporation, unless
          such transaction shall be in connection with the liquidation,
          dissolution or winding up of the Corporation.

          4.   Redemption.

               (a)  Mandatory Redemption.

                    (i)  Except as may be prohibited by Section A.5, on
               June 30, 2002, the Corporation shall redeem all of the
               outstanding shares of Senior Preferred Stock at a redemption
               price of (A) one hundred thousand dollars ($100,000) per share
               (payable in cash or other consideration as the Corporation and
               holders of a majority of the Senior Preferred Stock may
               agree), plus (B) an amount equal to Accrued Dividends (defined
               in Section A.4(c)(i)) to the date of payment (the "Redemption
               Price") (each such date being herein sometimes referred to as
               a "Mandatory Redemption Date") 

                    (ii) On and after the Mandatory Redemption Date (unless
               default shall be made by the Corporation in depositing moneys
               for the payment of the Redemption Price as hereinafter
               provided), all rights of the holders of shares of Senior
               Preferred Stock as stockholders of the Corporation with
               respect to those shares of Senior Preferred Stock to be
               redeemed, except the right to receive the Redemption Price as
               hereinafter provided, shall cease and terminate.

                    (iii)     The Corporation shall provide moneys for the
               payment of the Redemption Price by depositing on the Mandatory
               Redemption Date the amount thereof for the account of the
               holders of record of the Senior Preferred Stock entitled
               thereto with Bank of America Illinois, or such other bank or
               trust company doing business in the City of Chicago, as may be
               designated by (A) the holders of not less than a majority of
               the outstanding shares of Senior Preferred Stock, and, failing
               said designation, (B) the Corporation, as paying agent for the
               benefit of such holders.  The holders of the shares of Senior
               Preferred Stock redeemed shall surrender to the Corporation
               the certificates for the shares of Senior Preferred Stock so
               redeemed.  Upon notification by such designated bank or trust
               company to the holders of the Senior Preferred Stock that such
               moneys representing the Redemption Price have been deposited
               by the Corporation, the shares designated for redemption shall
               no longer be outstanding, whether or not the certificates for
               the shares so redeemed have been received by the Corporation
               on the date of such notification and all rights relating
               thereto shall cease and terminate.

               (b)  Optional Redemption.

                    (i)  So long as any shares of Senior Preferred Stock
               are outstanding, except as may be prohibited by Section A.5,
               the Corporation may, at the option of the Board of Directors,
               at any time or from time to time after the Issuance Date,
               redeem the whole or any part of such Senior Preferred Stock. 
               Any redemption pursuant to this Section A.4(b)(i) shall be at
               the Redemption Price.  If less than all the shares of Senior
               Preferred Stock at any time outstanding shall be called for
               redemption, the redemption shall be made pro rata with respect
               to such shares and in such manner as may be prescribed by
               resolution of the Board of Directors.  The date of each such
               redemption is herein sometimes referred to as an "Optional
               Redemption Date".

                    (ii) Notice of every redemption pursuant to this
               Section A.4(b) shall be sent by first-class mail, postage
               prepaid, to the holders of record of the shares of Senior
               Preferred Stock so to be redeemed at their respective
               addresses as the same shall appear on the books of the
               Corporation.  Such notice shall be mailed not less than ten
               (10) business days in advance of the Optional Redemption Date
               to the holders of record of the shares of Senior Preferred
               Stock so to be redeemed.  On and after the Optional Redemption
               Date, unless default shall be made by the Corporation in
               providing moneys to the bank or trust company for the account
               of the holders of record of the Senior Preferred Stock as
               provided in Section A.4(a)(iii) for the payment of the
               Redemption Price, all rights of the holders of Senior
               Preferred Stock as stockholders of the Corporation with
               respect to those shares of Senior Preferred Stock to be
               redeemed, except the right to receive the Redemption Price,
               shall cease and terminate whether or not the certificates for
               the shares so redeemed have been received by the Corporation
               as provided in Section A.4(a)(iii).  In this Section
               A.4(b)(ii), a business day refers to any day, except a
               Saturday, Sunday or any day on which banks in the City of
               Chicago are authorized or required by law to close.

               (c)  Definitions.

                    (i)  The term "Accrued Dividends" with respect to the
               Senior Preferred Stock shall mean, as of any given time, the
               then "Full Cumulative Dividends" (defined in Section
               A.4(c)(ii)) less the amount of all dividends theretofore paid
               upon the relevant shares of Senior Preferred Stock.

                    (ii) The term "Full Cumulative Dividends" with respect
               to the Senior Preferred Stock shall mean (whether or not in
               any Dividend Period, or any part thereof, in respect of which
               such term is used there shall have been net profits or net
               assets of the Corporation legally available for the payment of
               such dividends) that amount which shall be equal to dividends
               upon the relevant shares at the full rate fixed for Senior
               Preferred Stock as provided herein for the period of time
               elapsed from the date of issuance thereof to the date as of
               which Full Cumulative Dividends are computed.

               (d)  Shares of Senior Preferred Stock which have been issued
          and reacquired in any manner, including shares purchased or redeemed
          or exchanged, shall not be reissued.

               (e)  Each fractional share of the Senior Preferred Stock
          outstanding shall be entitled to a ratably proportionate fraction of
          the Redemption Price payable in respect of each outstanding full
          share of the Senior Preferred Stock pursuant to this Section A.4,
          and such fraction of the price shall be payable in the same manner
          and at such times as provided for in this Section A.4 with respect
          to redemptions of each outstanding full share of the Senior
          Preferred Stock.

               (f)  The foregoing provisions of this Section A.4 to the
          contrary notwithstanding but without limitation of the Corporation's
          obligations to make mandatory redemptions as required by Section
          A.4(a), unless the Accrued Dividends on all outstanding shares of
          Senior Preferred Stock shall have been paid or contemporaneously are
          declared and paid through the date of a proposed optional
          redemption, none of the shares of Senior Preferred Stock shall be
          redeemed unless all outstanding shares of Senior Preferred Stock are
          simultaneously redeemed and the Corporation shall not purchase by
          optional redemption or otherwise acquire any shares of Senior
          Preferred Stock; provided, however, that the foregoing shall not
          prevent the purchase or acquisition of shares of Senior Preferred
          Stock pursuant to a purchase or exchange offer made on the same
          terms to holders of all outstanding shares of Senior Preferred
          Stock.

               (g)  If fewer than all the outstanding shares of Senior
          Preferred Stock are to be redeemed, the number of shares to be
          redeemed shall be determined by the Board of Directors in accordance
          with the provisions of this Part A, and the shares to be redeemed
          shall be determined by lot or pro rata as may be determined by the
          Board of Directors.

     5.   Restriction on Payments.  Anything contained in this Article to the
contrary notwithstanding, no cash dividends or dividends paid by transfer of any
other property on shares of the Senior Preferred Stock shall be declared by the
Board of Directors or paid or set apart for payment by the Corporation, no
distribution in respect of the Senior Preferred Stock shall be paid or set apart
for payment by the Corporation, and no payment shall be made by the Corporation
with respect to any redemption of the Senior Preferred Stock (such payments,
distributions and settings aside being herein sometimes referred to collectively
as "Distributions") at any time when the terms and provisions of any agreement
to which the Corporation or any other member of the "Ward Group" (defined in
Section B.1) is a party relating to indebtedness for money borrowed specifically
prohibits or limits such Distribution (and such Distribution exceeds said
limits), or such Distribution would constitute a breach, default or event of
default thereunder.

     6.   Voting Rights.

          (a)  Except as expressly provided in Section A.6(b) or elsewhere in
     this certificate of incorporation or as required by law (in relation to
     which the holders of shares of Senior Preferred Stock shall be treated as
     a class), the holders of shares of Senior Preferred Stock shall not have
     voting rights and at every meeting of the stockholders of the Corporation,
     or by written consent in lieu of any such meeting, all voting power in the
     election of directors and/or for all other purposes shall be vested
     exclusively in the holders of shares of Common Stock.  Without limitation
     of the next preceding sentence and without implication that the contrary
     would otherwise be true, no consent of the holders of Senior Preferred
     Stock shall be required for (a) the creation of any indebtedness of any
     kind of the Corporation, (b) the creation of any class of stock of the
     Corporation junior in right as to dividends and upon liquidation to the
     Senior Preferred Stock, or (c) any increase or decrease in the amount of
     authorized Common Stock or any increase, decrease or change in the par
     value thereof.

          (b)  Anything elsewhere in this certificate of incorporation to the
     contrary notwithstanding, if (i) Accrued Dividends on the Senior Preferred
     Stock are not paid in full on any of four (4) consecutive Dividend Payment
     Dates, or (ii) the Corporation shall have failed to effect the redemption
     of shares of Senior Preferred Stock on a Mandatory Redemption Date as
     required in Section A.4(a), the holders of shares of Senior Preferred
     Stock shall have voting rights as specified in this Section A.6(b).  In
     the event of the occurrence of either of the foregoing events, such
     occurrence shall mark the beginning of a period (the "Default Period")
     which shall continue until such time as (i) Accrued Dividends on the
     Senior Preferred Stock have been paid in full through the date of payment,
     or (ii) the failure to redeem shares of Senior Preferred Stock as required
     by Section A.4(a) has been cured by the Corporation.  Any provision of the
     by-laws of the Corporation to the contrary notwithstanding, during any
     Default Period, the holders of shares of the Senior Preferred Stock then
     outstanding shall have the exclusive and special right (but not the
     obligation), voting separately as a class (each share of Senior Preferred
     Stock being entitled to one (1) vote), to elect one (1) director to the
     Board of Directors of the Corporation (the "Preferred Stock Director") and
     the number of directors constituting the Board of Directors of the
     Corporation shall be automatically increased in order to provide one (1)
     vacancy for the Preferred Stock Director.  Upon written request, made at
     any time after the beginning of the Default Period, by the holders of not
     less than a majority of the shares of the Senior Preferred Stock then
     outstanding, the Corporation shall call a special meeting of all of the
     stockholders of the Corporation, at which meeting the holders of shares of
     Senior Preferred Stock, voting separately as a class, shall elect the
     Preferred Stock Director as set forth above; provided, however, that if
     such meeting shall not have been called by the Corporation within ten (10)
     days after the beginning of a Default Period, such meeting may be called,
     upon like notice, at the expense of the Corporation, by the holders of not
     less than a majority of the outstanding shares of Senior Preferred Stock. 
     After the first such election during any Default Period, the holders of
     the shares of Senior Preferred Stock, voting separately as a class, may
     continue to exercise their voting rights, as set forth above, at each
     annual meeting of the stockholders of the Corporation occurring during
     such Default Period.  During any Default Period, no Preferred Stock
     Director may be removed from office without the vote or consent of the
     holders of a majority of the number of shares of the Senior Preferred
     Stock at the time outstanding.  If at any time during a Default Period the
     directorship of the Preferred Stock Director is vacant, the secretary of
     the Corporation shall, upon the written request of the holders of shares
     representing at least a majority of the Senior Preferred Stock then
     outstanding, call a special meeting of all of the stockholders at the
     expense of the Corporation, upon the notice required for special meetings
     of stockholders.  At any meeting held for the purpose of electing
     directors at which the holders of the Senior Preferred Stock shall have
     the right, voting separately as a class, to elect the Preferred Stock
     Director, the presence, in person or by proxy, of the holders of a
     majority of the Senior Preferred Stock then outstanding shall be required
     to constitute a quorum of the Senior Preferred Stock on such election.  At
     any such meeting or adjournment thereof, the absence of the quorum of the
     Senior Preferred Stock shall not prevent the election of directors other
     than the Preferred Stock Director, and the absence of a quorum for the
     election of such other directors shall not prevent the election of the
     Preferred Stock Director, and in the absence of either or both such
     quorums, a majority of the holders present in person or by proxy of the
     stock which lacks a quorum shall have the power to adjourn the meeting for
     the election of directors which they are entitled to elect from time to
     time without notice other than announcement at the meeting until a quorum
     shall be present.  A vacancy in the directorship of the Preferred Stock
     Director may be filled only by the vote or written consent of holders of
     a majority of the shares of the outstanding Senior Preferred Stock.  Upon
     termination of a Default Period, the term of office of the then Preferred
     Stock Director shall automatically terminate, the shares of Senior
     Preferred Stock shall cease to have the voting rights specified in this
     Section A.6(b), the number of directors constituting the Board of
     Directors of the Corporation shall be automatically reduced to eliminate
     the vacancy caused by the termination of the office of the Preferred Stock
     Director and all voting rights shall be vested exclusively in the holders
     of shares of Common Stock, subject to the revesting of voting rights in
     the shares of Senior Preferred Stock in the event of the beginning of
     another Default Period.

     7.   Amendment.  This certificate of incorporation of the Corporation
shall not be amended in any manner which would alter or change the powers,
preferences or special rights of the Senior Preferred Stock so as to affect them
adversely (including, without limitation, providing for the creation of any new
class of capital stock senior to, or on a parity with, the Senior Preferred 
Stock as to dividends, redemption rights or on liquidation) without the affirma-
tive vote of the holders of at least a majority of the outstanding shares of 
Senior Preferred Stock, voting together as a single class.  The Board of 
Directors reserves the right to act by resolution from time to time to decrease 
the number of shares which constitute Senior Preferred Stock (but not below the 
number of shares thereof outstanding).

<PAGE>
     7.   The Stockholders of the Corporation, by unanimous written consent,
adopted resolutions authorizing, adopting and approving the aforesaid amendment
to Article FOURTH of the Third Restated Certificate of Incorporation of the
Corporation.

     8.   Except to the extent specifically provided to the contrary in this
Certificate of Amendment, the terms, provisions and conditions of the Third
Restated Certificate of Incorporation of the Corporation shall remain unamended
and in full force and effect.

     9.   This Certificate of Amendment has been duly adopted in accordance
with the provisions of Section 242 of the General Corporation Law of the State
of Delaware.

     IN WITNESS WHEREOF, MONTGOMERY WARD HOLDING CORP. has caused this
certificate to be signed by Bernard F. Brennan, its Chairman of the Board, and
attested by Spencer H. Heine, its Secretary, this       day of March, 1996.


                              MONTGOMERY WARD HOLDING CORP.


                              By:                                          
                                   Bernard F. Brennan
                                   Chairman of the Board


(CORPORATE SEAL)



ATTEST:


By:                           
     Spencer H. Heine
     Secretary



Item 7.  Management's Discussion and Analysis of Financial
         Condition and Results of Operations.

  The following discussion and analysis of results of operations
for the Company compares 1994 to 1993, as well as 1993 to 1992. 
Montgomery Ward is on a 52- or 53-week fiscal year basis.  As a
result, 1994 and 1993 are 52-week years, and 1992 is a 53-week
year.  All dollar amounts are in millions, and all income and
expense items and gains and losses are shown before income taxes,
unless specifically stated otherwise.

  The Company's retail business is seasonal, with one-third of the
sales traditionally occurring in the fourth quarter.


Results of Operations:  1994 Compared with 1993

  Consolidated net income increased $16, or 16%, from the prior
year.  Consolidated net income applicable to common shareholders
for 1994 was $115, which was 14% greater than the prior year.

  Consolidated total revenues (net sales and direct response
marketing revenues, including insurance) were $7,038 compared with
$6,029 in 1993.  Net sales increased $944, or 17%.  Sales on a
comparable store basis, which reflects only the stores in operation
for both 1994 and 1993, increased 3%.  Non-comparable sales include
Lechmere sales of $694.  Lechmere was acquired on March 30, 1994. 
Non-comparable sales also include the sales of six "Electric Avenue
& More" stores opened during 1994.  This new specialty power format
combines the appliances/electronics (Electric Avenue), furniture
(Rooms & More) and fine jewelry (Gold 'N Gems) specialty formats. 
The stores, which include an expanded assortment, contain
Montgomery Ward's and Lechmere's most successful merchandise
categories in a format designed for mid-sized markets.
  
  Direct response marketing revenues increased $65, or 16%, to
$465.  The increase was primarily due to increased clubs membership
and insurance policyholder levels.

  Gross margin (net sales less cost of goods sold) dollars,
including Lechmere, were $1,484, an increase of $111, or 8%, from
1993.  This increase was due to the gross margin impact of the
increased sales ($273), partially offset by the decrease in the
margin rate on sales ($107), increased occupancy costs related to
new store openings ($40) and increased buying and other expenses
($15).  The decrease in the margin rate was impacted by a heavier
emphasis in appliances and electronics and the lower margin rates
that accompany these businesses (which includes Lechmere) and
continued competitive pressures.
<PAGE>
Item 7.  Management's Discussion and Analysis of Financial
         Condition and Results of Operations. (continued)

Results of Operations:  1994 Compared with 1993 (continued)

  Operating, selling, general and administrative expenses increased
$142, or 9%, from the prior year.  Excluding Lechmere's expenses,
operating, selling, general and administrative expenses increased
by $37.  The increase was due to the impact of new store openings
of $48 and increased benefits and losses of direct response
operations of $9, partially offset by increased income generated
from the sale of product service contracts of $18 (See Note 9 to
the Consolidated Financial Statements) and decreased other
operating and administrative costs of $2.
  
  Net interest expense increased $15, or 35%, from the prior year. 
The increase is due to a combination of increased borrowings,
primarily due to the acquisition of Lechmere, as well as increased
rates in 1994. 

  Income tax expense was $62, or 34% of income before income taxes,
for 1994 as compared to $59, or 37% of income before income taxes,
for 1993.  The decrease in the effective income tax rate was caused
by an income tax adjustment due to the settlement of issues with
the Internal Revenue Service for the 1988 through 1990 tax years.
     
      
Results of Operations:  1993 Compared with 1992

  Net income applicable to common shareholders before applying the
cumulative impact of accounting changes on retained earnings as of
December 29, 1991 increased by $9, or 10%.  Consolidated net income
in 1993 was $101, an increase of $41, or 68%, from the prior year. 
Net income for 1992 reflects a charge of $40 for the cumulative
effect of changes in accounting principles as a result of adoption
of Financial Accounting Standards Board (FASB) Statements No. 106,
"Employers' Accounting for Postretirement Benefits Other Than Pensions"
and No. 109, "Accounting for Income Taxes".  Income tax expense of
$59 increased $9, or 18%, from 1992, of which $2 was due to the
impact of the increase in the Federal income tax rate from 34% to
35%.

  Consolidated total revenues were $6,029, compared with $5,806 in
1992.  Net sales increased $202, or 4%, over 1992, with an increase
of $303, or 6%, from prior year net of the impact of the 53rd week
in 1992.  Apparel sales increased 1%, and hardlines sales
experienced increases of 6%.  Net of the impact of the 53rd week in
1992, apparel sales increased 2%, and hardlines sales increased 8%. 
<PAGE>
Item 7.  Management's Discussion and Analysis of Financial
         Condition and Results of Operations. (continued)

Results of Operations:  1993 Compared with 1992 (continued)

Management believes merchandise sales increases reflect the
positive impact of new strategic programs implemented throughout
Montgomery Ward.  Sales on a comparable store basis, which reflect
only the stores in operation for 1993  and 1992, increased 2%.  
Direct response marketing revenues increased $21, or 6%, to $400. 
The increase was primarily due to increased clubs membership
levels.

  Gross margin dollars were $1,373, a decrease of $7, or 1%, from
last year.  This decrease was primarily due to the decrease in the
margin rate on sales ($57) and increased occupancy costs primarily
as a result of new store openings ($10) and increased buying and
other expenses ($2), partially offset by the  gross margin impact
of the increased sales ($62).  The strong sales increase in
Electric Avenue of 11% had an impact on the overall Company margin
rate as Electric Avenue generally has lower margin rates than other
merchandise categories.
  
  Operating, selling, general and administrative expenses increased
$6 from the prior year.  This increase was attributable to the
impact of new store openings of $33, increased provision for
estimated costs to be incurred in connection with the Account
Purchase Agreement of $17, increased payroll and operating costs of
$10.  These increases were partially offset by decreased health
care and insurance costs of $21, decreased advertising and other
promotional costs of $19, increased product service income of $10,
and decreased benefits and losses of direct response operations of
$4.

  Net interest expense of $43 decreased $2, or 4%, from the prior
year.  The decrease in interest expense due to lower interest rates
on borrowings was offset by decreased investment income due to
lower investment balances and rates.

  There was no preferred stock dividend requirement in 1993, as
there was no preferred stock outstanding during 1993.


Discussion of Financial Condition

  Montgomery Ward is the only direct subsidiary of MW Holding and
therefore Montgomery Ward and its subsidiaries are MW Holding's
sole source of funds.  


<PAGE>
Item 7.  Management's Discussion and Analysis of Financial
         Condition and Results of Operations. (continued)

Discussion of Financial Condition (continued)

  Montgomery Ward has entered into a Long Term Credit Agreement
(Long Term Agreement) dated as of September 15, 1994 with various
lenders.  The Long Term Agreement, which expires September 15,
1999, provides for a revolving facility in the principal amount of
$603.  As of December 31, 1994, no borrowings were outstanding
under the Long Term Agreement.  Concurrently, Montgomery Ward also
entered into a Short Term Credit Agreement (Short Term Agreement)
dated as of September 15, 1994 with various lenders.  The Short
Term Agreement, which expires September 14, 1995, provides for a
revolving facility in the principal amount of $297.  As of December
31, 1994, $144 was outstanding under the Short Term Agreement.

  Proceeds from borrowings under the Long Term Agreement and the
Short Term Agreement (collectively, the Agreements) were used to
pay all borrowings outstanding under an Amended and Restated Credit
Agreement dated as of September 22, 1992 (Long Term Credit
Agreement), a Short Term Credit Agreement dated as of September 22,
1992 (Short Term Credit Agreement) and a Term Loan Agreement (Term
Loan Agreement) dated as of November 24, 1993 with various banks
and the agreements were terminated. 

  Under the Agreements, Montgomery Ward may select among several
interest rate options, including a rate negotiated with one or more
of the various lenders.  The interest rates for the aforementioned
bank borrowings are based on market rates, and significant
increases in market interest rates will increase interest payments
required.  A commitment fee is payable based upon the unused amount
of each facility, although under certain circumstances, an
additional fee may be payable to lenders not participating in a
negotiated rate loan.

  During the fourth quarter of 1994, Montgomery Ward entered into
interest rate exchange and cap agreements with various banks to
offset the market risk associated with an increase in interest
rates under both the Long Term Agreement and the Short Term
Agreement.  The aggregate notional principal amounts under the
interest rate exchange agreements are $100 in 1994, $175 in 1995
through 1997 and $75 in 1998 and 1999.  Under the terms of the
interest rate exchange agreements, Montgomery Ward pays the banks
a weighted average fixed rate of 7.2% in the fourth quarter of
1994,  7.4%  from  1995  through  1997  and  7.6% from 1998 through
1999 and  will  receive the one-month daily average London Inter-
bank Offered (LIBO) rate in each case multiplied by the notional
<PAGE>
Item 7.  Management's Discussion and Analysis of Financial
         Condition and Results of Operations. (continued)

Discussion of Financial Condition (continued)

principal amount.  The average aggregate notional principal amounts
under the various cap agreements are $63 in the fourth quarter of
1994, $154 in 1995, $158 in 1996 and $113 in 1997.  Under the terms
of the cap agreements, Montgomery Ward receives payments from the 
banks when the one-month daily average LIBO rate exceeds the 5.0%
cap strike rate in 1994, 5.5% cap strike rate in 1995, 6% cap
strike rate in 1996 and 7.0% cap strike rate in 1997.  Such
payments will equal the amount determined by multiplying the
notional principal amount by the excess of the percentage rate, if
any, of the one-month daily average LIBO rate over the cap strike
rate.  

  The Agreements and the Note Purchase Agreements impose various
restrictions on Montgomery Ward, including the satisfaction of
certain financial tests which include restrictions on payments of
dividends.  Under the terms of the Agreements, which are currently
the most restrictive of the financing agreements as to dividends,
distributions and redemptions, Montgomery Ward may not pay
dividends or make any other distributions to the Company or redeem
any common stock in excess of (1) $63 on a cumulative basis, plus
(2) 50% of Consolidated Net Income of Montgomery Ward (as defined
in the Agreements) after January 1, 1994, plus (3) any repayment by
the Company of any loan or advance made by Montgomery Ward to the
Company which was received after January 1, 1994, plus (4) capital
contributions received by Montgomery Ward after January 1, 1994,
plus (5) net proceeds received by Montgomery Ward from (a) the
issuance of capital stock including treasury stock but excluding
Debt-Like Preferred Stock (as defined in the Agreements), or (b)
any indebtedness which is converted into shares of capital stock
other than Debt-Like Preferred Stock of Montgomery Ward or the
Company, after January 1, 1994, plus (6) an adjustment of $45 for
1994 through 1996, $30 in 1997 and $15 in 1998.  At December 31,
1994, Montgomery Ward could pay dividends and make other
distributions to the Company of $124 pursuant to the terms of the
Agreements.  To date, Montgomery Ward has been in compliance with
all such financial tests. 

  On April 27, 1994, the Company issued 750 shares of a new series
of Senior Preferred Stock (Senior Preferred Stock) to GE Capital in
exchange for $75 in cash.  The Company used the proceeds to acquire
750 shares of a new issue of Senior Preferred Stock of Montgomery
Ward (Montgomery Ward Preferred) for $75 and Montgomery Ward used
the proceeds to reduce short-term borrowings.  The Montgomery Ward
Preferred constitutes Debt-Like Preferred Stock for purposes of the
dividend restrictions under the Agreements.  

<PAGE>
Item 7.  Management's Discussion and Analysis of Financial
         Condition and Results of Operations. (continued)

Discussion of Financial Condition (continued)

  Montgomery Ward acquired in a merger transaction all the stock
of LMR Acquisition Corporation (LMR), which owns 100% of the stock
of Lechmere, Inc. (Lechmere) on March 30, 1994.  The aggregate
purchase price was comprised of an estimated price of $113 and a
contingent purchase price of up to $20 in cash and the issuance of
up to 400,000 shares of Class A Common Stock, Series 1 (or at the
option of Montgomery Ward, up to 400,000 shares of Class A Common
Stock, Series 3).  The contingent price is dependent on Lechmere
achieving or exceeding a specified gross margin amount during the
period commencing February 27, 1994 and ending February 25, 1995. 
Management believes that no payment of the contingent purchase
price will be required.

  The closing price included a $10 promissory note (the Note) of
Montgomery Ward, which bears interest at a rate of 4.87% per annum. 
Seventy-five percent of the accrued interest on and principal of
the Note are payable 540 days after the date of the Note and the
balance is payable three years after the date of the Note.  The
Note, which is secured by a standby letter of credit, is to be
reduced upon the occurrence of certain specified circumstances.

  As part of the closing, Montgomery Ward advanced approximately
$88 and assumed $3 of obligations to enable Lechmere to retire its
outstanding bank debt and subordinated debt.  The purchase of and
advances to Lechmere were financed by the proceeds from borrowings
under the Short Term Credit Agreement, Long Term Credit Agreement
and the Term Loan Agreement.

  The Company has repurchased 4,187,550 shares held by certain
former officers of the Company, Montgomery Ward and Signature and
their permitted transferees by making cash payments and issuing
installment notes in the aggregate of approximately $62.  As of
December 31, 1994, the outstanding balance of these notes was $26. 
See Note 14 to the Consolidated Financial Statements.  These
installment notes bear interest at varying rates, are payable over
multi-year periods (generally three to five years) and are secured
by shares of Common Stock, the fair market value of which is equal
to the outstanding principal amount under each note.  Under the
Agreements, Montgomery Ward expects to be able to advance the
Company sufficient funds to allow the Company to make the required
installment payments in 1995.

  Currently available external sources of funds include $900 in
multi-year revolving loan commitments which were obtained in
September 1994 of which $297 will expire on September 14, 1995 and
$603 will expire on September 15, 1999.  During 1994, the average
daily balance of borrowings under these commitments was $361.    
<PAGE>
Item 7.  Management's Discussion and Analysis of Financial
         Condition and Results of Operations. (continued)

Discussion of Financial Condition (continued)

  Under the laws and regulations applicable to insurance companies,
some subsidiaries of Signature are limited in the amount of
dividends they may pay.  For information concerning limitations on
the amount of dividends Signature may pay, see Note 20 to the
Consolidated Financial Statements.  During 1994, Signature paid
dividends aggregating $22.

  Future cash needs are expected to be satisfied by ongoing
operations, the sale of customer receivables to Montgomery Ward
Credit, borrowings under the Agreements, and the disposition of
capital assets related to facility closings.  See "Business -
Account Purchase Agreement" for a discussion of the terms of the
sales of customer receivables by Montgomery Ward to Montgomery Ward
Credit.

  Montgomery Ward and Lechmere's capital expenditures of $184 for
1994 were primarily related to opening 16 new stores, closing 2
stores, relocating 2 stores and implementing conversion strategies
in conventional retail stores and various merchandise fixture and
presentation programs.  Montgomery Ward regularly reviews
opportunities for acquisitions and joint ventures and regards such
transactions as a possible source for future growth.

                                  1994      1993      1992

  Total Capital Expenditures . . .$ 184    $ 142      $ 146

  Capital appropriations
    authorized during the year . .$ 247    $ 149      $ 154

  Cancellations of prior
    year's appropriations. . . . .$(25)    $(23)      $(62)

  Unexpended capital
    appropriations at year-end . .$ 181    $ 143      $ 159


  Montgomery Ward and Lechmere are not contractually committed to
spend all of the capital appropriations unexpended at December 31,
1994, but generally expect to do so. 

  On May 20, 1994, the Board of Directors declared a cash dividend
of $.50 per common share to shareholders of record on June 15,
1994, for a total of $22.  This dividend was paid on June 23, 1994. 
<PAGE>
Item 7.  Management's Discussion and Analysis of Financial
         Condition and Results of Operations. (continued)

Discussion of Financial Condition (continued)

  Effective January 2, 1994, the Company adopted Statement of
Financial Accounting Standards No. 115, "Accounting for Certain
Investments In Debt and Equity Securities" (FAS No. 115).  Under FAS
No. 115, all debt securities are classified as "available-for-sale"
and are stated at fair market value with all changes in unrealized
gains or losses included in Shareholders' Equity.  The adoption of
FAS No. 115 increased Investments of insurance operations by $20,
Deferred income taxes by $7 and Unrealized gain on marketable
securities by $13 as of January 2, 1994 and had no impact on the
results of operations of the Company.



Item 8.  Financial Statements.
                                            Page

  Report of Independent Public
   Accountants . . . . . . . . . . . . . . . 28
  Consolidated Balance Sheet at 
   December 31, 1994 and
   January 1, 1994 . . . . . . . . . . . . . 31
  For the 52-Week Periods Ended
   December 31, 1994 and January 1,
   1994 and the 53-Week Period
   Ended January 2, 1993
    Consolidated Statement of
     Income. . . . . . . . . . . . . . . . . 29
    Consolidated Statement of
     Shareholders' Equity. . . . . . . . . . 32
    Consolidated Statement of
     Cash Flows. . . . . . . . . . . . . . . 35
  Notes to Consolidated Financial
   Statements. . . . . . . . . . . . . . . . 37

<PAGE>
                 REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS


To the Board of Directors and Shareholders
 of Montgomery Ward Holding Corp.:

 We have audited the accompanying consolidated balance sheet of
MONTGOMERY WARD HOLDING CORP. (a Delaware Corporation) AND
SUBSIDIARY as of December 31, 1994 and January 1, 1994, and the
related consolidated statements of income, shareholders' equity and
cash flows for the fiscal years ended December 31, 1994, January 1,
1994 and January 2, 1993.  These consolidated financial statements
are the responsibility of the Company's management.  Our
responsibility is to express an opinion on these consolidated
financial statements based on our audits.

 We conducted our audits in accordance with generally accepted
auditing standards.  Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether the
consolidated financial statements are free of material
misstatement.  An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the consolidated
financial statements.  An audit also includes assessing the
accounting principles used and significant estimates made by
management, as well as evaluating the overall consolidated
financial statement presentation.  We believe that our audits
provide a reasonable basis for our opinion.

 In our opinion, the consolidated financial statements referred to
above present fairly, in all material respects, the financial
position of Montgomery Ward Holding Corp. and Subsidiary as of
December 31, 1994 and January 1, 1994 and the results of their
operations and their cash flows for the fiscal years ended December
31, 1994, January 1, 1994 and January 2, 1993, in conformity with
generally accepted accounting principles. 

 As discussed in Notes 6 and 8 to the consolidated financial
statements, effective December 29, 1991, the Company changed its
methods of accounting for postretirement benefits other than
pensions and income taxes.








Arthur Andersen LLP
Chicago, Illinois,
February 14, 1995
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
                     CONSOLIDATED STATEMENT OF INCOME
                           (Millions of dollars)

                                52-Week              53-Week
                              Period Ended        Period Ended
                          Dec. 31,      Jan. 1,      Jan. 2,
                            1994         1994         1993
Revenues
  Net sales, including
   leased and licensed
   department sales. . . . $6,573      $5,629        $5,427
  Direct response
   marketing revenues,
   including insurance . .    465         400           379
    Total Revenues . . . .  7,038       6,029         5,806

Costs and Expenses
  Cost of goods sold,
   including net
   occupancy and
   buying expense. . . . .  5,089       4,256         4,047
  Operating, selling,
   general and adminis-
   trative expenses,
   including benefits
   and losses of direct
   response operations
   (Note 16) . . . . . . .  1,712       1,570         1,564
  Interest expense
   (Note 17) . . . . . . .     58          43            45
    Total Costs and
     Expenses. . . . . . .  6,859       5,869         5,656

Income Before
  Income Taxes . . . . . .    179         160           150
Income Tax Expense
  (Note 8) . . . . . . . .     62          59            50

Net Income before
  cumulative effect
  of changes in
  accounting principles. .    117         101           100

Cumulative Effect of
  Changes in Accounting
  Principles:
   Income Taxes
    (Note 8) . . . . . . .      -           -            50
   Postretirement
    Benefits, net
    (Note 6) . . . . . . .      -           -          (90)

Net Income . . . . . . . .    117         101            60
   
Preferred Stock
  Dividend Requirements
  (Note 13). . . . . . . .      2           -             8

Net Income Applicable to
  Common Shareholders. . . $  115      $  101        $   52


              See notes to consolidated financial statements.
<PAGE>
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
               CONSOLIDATED STATEMENT OF INCOME (Continued)
              (Millions of dollars, except per share amounts)


                                52-Week            53-Week
                              Period Ended       Period Ended
                          Dec. 31,   Jan. 1,     Jan. 2,
                            1994         1994       1993
Net Income Per Class A
  Common Share before
  cumulative effect of
  changes in accounting
  principles . . . . . . . .$2.68       $2.29        $2.01

Cumulative effect of
  changes in accounting 
  principles . . . . . . . .$   -       $   -       $(.88)

Net Income per Class A
  Common Share
 (Note 14) . . . . . . . . .$2.68       $2.29        $1.13

Net Income Per Class B
  Common Share before
  cumulative effect of
  changes in accounting
  principles . . . . . . . .$2.30       $2.04       $ 1.87

Cumulative effect of
  changes in accounting
  principles . . . . . . . .$   -       $   -       $(.82)

Net Income per Class B
  Common Share
   (Note 14) . . . . . . . .$2.30       $2.04        $1.05

Cash Dividends declared
  per Common Share
   Class A . . . . . . . . $  .50       $ .50       $  .25
   Class B . . . . . . . . $  .50       $ .50       $  .25







 

              See notes to consolidated financial statements.
<PAGE>
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
                        CONSOLIDATED BALANCE SHEET
                           (Millions of dollars)


                                  ASSETS

                                         December 31, January 1,
                                           1994              1994
  
Cash and cash equivalents. . . . . . . . . $   33       $   98
Short-term investments . . . . . . . . . .      3           19
Investments of insurance operations
  (Note 3) . . . . . . . . . . . . . . . .    314          296
    Total Cash and Investments . . . . . . .  350          413

Trade and other accounts receivable. . . . .  112           62
Accounts and notes receivable from
  affiliates (Note 4). . . . . . . . . . .      6            4
    Total Receivables. . . . . . . . . . . .  118           66

Merchandise inventories (Note 5) . . . . . .1,625        1,242
Prepaid pension contribution (Note 6). . . .  324          310
Properties, plants and equipment,
  net of accumulated depreciation
  and amortization (Note 7). . . . . . . . .1,399        1,263
Direct response and insurance
  acquisition costs. . . . . . . . . . . . .  322          295
Other assets . . . . . . . . . . . . . . .    402          246
Total Assets . . . . . . . . . . . . . . . $4,540       $3,835


                   LIABILITIES AND SHAREHOLDERS' EQUITY

Short-term debt (Note 11). . . . . . . . . $  144       $    -
Trade accounts payable . . . . . . . . . . .1,719        1,358
Federal income taxes payable (Note 8)  . . .   14            7
Accrued liabilities and other
  obligations (Notes 2, 4, 6, 9
  and 14). . . . . . . . . . . . . . . . .  1,234        1,197
Insurance policy claim reserves
  (Note 10). . . . . . . . . . . . . . . . .  236          237
Long-term debt (Note 11) . . . . . . . . . .  228          213
Obligations under capital leases
  (Note 12). . . . . . . . . . . . . . . .     81           89
Deferred income taxes (Note 8) . . . . . .    122          127
    Total Liabilities. . . . . . . . . . . .3,778        3,228

Commitments and Contingent
  Liabilities (Notes 11 and 18)

Redeemable Preferred Stock (Note 13) . . . .   75            -

Shareholders' Equity
  Common stock (Note 14) . . . . . . . . . .    -            -
  Capital in excess of par value . . . . . .   23           19
  Retained earnings. . . . . . . . . . . . .  751          658
  Unrealized gain on marketable
   equity securities . . . . . . . . . . .      2            3
  Less:  Treasury stock, at cost . . . . .   (89)         (73)
    Total Shareholders' Equity . . . . . .    687          607
Total Liabilities and
  Shareholders' Equity . . . . . . . . . . $4,540       $3,835




              See notes to consolidated financial statements.
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
              CONSOLIDATED STATEMENT OF SHAREHOLDERS' EQUITY
              (Millions of dollars, except per share amounts)

       Class A Class B Capital
       Common  Common     in
       Stock   Stock    Excess                    Treasury  Total
       $ .01   $ .01      of              Unre-   Stock,    Share-
        Par      Par      Par   Retained  alized  at        holders'
       Value   Value    Value   Earnings  Gains   Cost      Equity
       (Number of shares
        in thousands)                                     

Balance,
 December
 29,1991
 as re-
 stated  21,190   25,000   $13     $499     $ 2   $(34)     $480
Net income
 before
 cumulative
 effect of
 changes in
 accounting
 principles            -     -        -     100       -        -  100
Cash divi-
 dends paid            -     -        -    (19)       -        - (19)
Tax benefit
 of stock
 option exer-
 cises and
 other share
 exchanges    -        -     2        -       -       -        2
Change in
 unrealized
 gain on mar-
 ketable 
 equity
 securities            -     -        -       -       1        -    1
Shares repur-
 chased as
 Treasury
 stock    (777)        -     -        -       -    (12)     (12)
Shares
 issued
 upon exer-
 cise of
 options    256        -     1        -       -       -        1
Shares
 issued
 upon exer-
 cise of
 conversion
 rights       3        -     -        -       -       -        -

Balance,
January
2,1993   20,672   25,000   $16     $580     $ 3   $(46)     $553

              See notes to consolidated financial statements.
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
        CONSOLIDATED STATEMENT OF SHAREHOLDERS' EQUITY (Continued)
              (Millions of dollars, except per share amounts)


       Class A Class B Capital
       Common  Common     in
       Stock   Stock    Excess                    Treasury  Total
       $ .01   $ .01      of              Unre-   Stock,    Share-
        Par      Par      Par   Retained  alized  at        holders'
       Value   Value    Value   Earnings  Gains   Cost      Equity
       (Number of shares
        in thousands)                                     

Balance,
January
2,1993   20,672   25,000   $16     $580     $ 3   $(46)     $553     

Net
 income       -        -     -      101       -       -      101
Cash
 dividends
 paid         -        -     -     (23)       -       -     (23)
Tax benefit
 of stock 
 option exer-
 cises and
 other share
 exchanges    -        -     2        -       -       -        2
Shares repur-
 chased as
 Treasury
 stock  (1,258)        -     -        -       -    (27)     (27)
Shares
 issued
 upon exer-
 cise of
 options    193        -     1        -       -       -        1
Shares
 issued
 upon exer-
 cise of
 conversion
 rights       3        -     -        -       -       -        -

Balance,
January
1,1994   19,610   25,000    19      658       3    (73)      607

Cumulative
  effect of
  change in
  accounting
  principle  -         -     -       -       13     -         13

Balance,
January 1, 
1994, as
restated 19,610   25,000   $19     $658     $16   $(73)     $620

              See notes to consolidated financial statements.
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
        CONSOLIDATED STATEMENT OF SHAREHOLDERS' EQUITY (Continued)
              (Millions of dollars, except per share amounts)


       Class A Class B Capital
       Common  Common     in
       Stock   Stock    Excess                    Treasury   Total
       $ .01   $ .01      of              Unre-   Stock,     Share-
        Par      Par      Par   Retained  alized  at         holders'
       Value   Value    Value   Earnings  Gains   Cost       Equity
       (Number of shares
        in thousands)                                     

Balance,
January 1, 
1994, as
restated 19,610   25,000   $19     $658     $16   $(73)     $620

Net
 income       -        -     -      117       -       -      117
Cash
 dividends
 paid         -        -     -     (24)       -       -     (24)
Tax benefit
 of stock 
 option exer-
 cises        -        -     1        -       -       -        1
Change in 
  unrealized
  gain on
  marketable
  securities  -        -     -        -    (14)       -     (14)
Shares repur-
 chased as
 Treasury
 stock    (629)        -     -        -       -    (16)     (16)
Shares
 issued 
 upon exer-
 cise of
 options    297        -     3        -       -       -        3
Shares
 issued
 upon exer-
 cise of
 conversion
 rights       2        -     -        -       -       -        -

Balance,
December
31,1994  19,280   25,000   $23     $751    $  2   $(89)     $687








              See notes to consolidated financial statements.
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
                   CONSOLIDATED STATEMENT OF CASH FLOWS
                           (Millions of dollars)

                                    52-Week            53-Week
                                 Period Ended       Period Ended
                              Dec. 31,   Jan. 1,     Jan. 2,
                                1994         1994       1993
Cash flows from operating
  activities:
   Net income before
    cumulative effect of
    changes in accounting
    principles . . . . . . . $ 117         $ 101        $  100
   Adjustments to reconcile
    net income to net cash
    provided by operations:
     Depreciation and
       amortization. . . . . . 109            98            97
     Deferred income taxes . .  29            25            32
   Changes in operating
    assets and liabilities,
    net of businesses 
    acquired:
     (Increase) decrease in:
       Trade and other accounts
        receivable             (38)           (9)           9
       Accounts and notes
        receivable from
        affiliates              (2)            14          (1)
       Merchandise
        inventories. . . . .. (243)          (204)        (38)
       Prepaid pension
        contribution . . .  .  (15)           (19)        (18)
       Other assets. . . . .  .(51)           (50)         57 
     Increase (decrease) in:
       Accounts and notes
        payable to affiliates.   -              -          (30)
       Trade accounts
        payable.    .          291            148          (17)
       Accrued liabilities
        and other
        obligations. . . . . .(37)             33           21
       Federal income taxes
        payable, net . .. . .   5             (1)          (34)
       Insurance policy
        claim reserves . . .   (1)            (4)          (21)
       Deferred income taxes   (8)             -             -
       Net cash provided
        by operations. . ..   156            132           157

Cash flows from investing
  activities:
   Acquisition of Lechmere
    net of cash acquired . . (109)             -             -
   Acquisition of Smilesaver,
    net of cash acquired . . .(11)             -             -
   Purchase of short-term
    investments. . . . . . . (231)         (248)       (1,221)
   Purchase of investments
    of insurance
    operations . . . . . . . (691)         (688)         (707)
   Sale of short-term
    investments. . . . . . . . 247           240         1,367
   Sale of investments
    of insurance
    operations . . . . . . . . 671           669           698
   Disposition of
    properties, plants
    and equipment, net . . . .   4             3             7
   Capital expenditures. . . (184)         (142)         (146)
       Net cash used for
        investing
        activities  . . . . .$(304)        $(166)       $  (2)




              See notes to consolidated financial statements.
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
             CONSOLIDATED STATEMENT OF CASH FLOWS (Continued)
                           (Millions of dollars)

                                52-Week            53-Week
                              Period Ended       Period Ended
                          Dec. 31,   Jan. 1,     Jan. 2,
                            1994         1994       1993
Cash flows from financing
  activities:
   Proceeds from issuance
    of short-term
    debt . . . . . . . . . $11,160        $7,718        $1,823
   Payments of short-term
    debt . . . . . . . . .(11,016)       (7,718)       (1,823)
   Proceeds from issuance
    of long-term 
    debt . . . . . . . . . .   168           100             -
   Payments of Montgomery
    Ward long-term
    debt . . . . . . . . . . (179)          (12)         (396)
   Payments of Lechmere
    long-term debt . . . . .  (88)             -             -
   Payments of obligations
    under capital leases . .   (8)           (6)           (7)
   Proceeds from issuance
    of common stock. . . . .     3             1             1
   Proceeds from issuance
    of preferred stock . . .    75             -             -
   Payments to redeem
    preferred stock. . . . .     -             -          (90)
   Cash dividends paid . . .  (24)          (23)          (19)
   Purchase of treasury
    stock, at cost . . . . .   (9)          (11)           (7)
   Tax benefit of stock
    options exercised
    and other share
    exchanges. . . . . . .       1             2             2
       Net cash provided
       by (used for)
       financing
       activities. . . . . .    83            51         (516)

Increase (Decrease) in cash
  and cash equivalents . . .  (65)            17         (361)

Cash and cash equivalents
  at beginning of period . .    98            81           442

Cash and cash equivalents
  at end of period . . . . .$   33        $   98        $   81
              See notes to consolidated financial statements.
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
                NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                       (Dollar amounts in millions)
 

1.  Major Accounting Policies

Business Segments

 Montgomery Ward Holding Corp. (the Company or MW Holding) and its
subsidiaries are engaged in retail merchandising and direct
response marketing (including insurance) in the United States. 
Retail merchandising operations are conducted through Montgomery
Ward and Montgomery Ward's indirectly, wholly-owned subsidiary
Lechmere, Inc. (Lechmere), while direct response marketing
operations are conducted primarily through Signature
Financial/Marketing, Inc. (Signature), a wholly-owned subsidiary of
Montgomery Ward.  Signature markets consumer club products and
insurance products through its subsidiaries.  See Note 20 for
information regarding these segments.


Principles of Consolidation; Use of Estimates

 The consolidated financial statements include the Company and all
subsidiaries.  Certain prior period amounts have been reclassified
to be comparable with the current period presentation.

 The preparation of financial statements in conformity with
generally accepted accounting principles requires management to
make estimates and assumptions that affect the reported amounts of
assets and liabilities and disclosure of contingent assets and
liabilities at the date of the financial statements and the
reported amounts of revenues and expenses during the reporting
period.  Actual results could differ from those estimates.


Cash and Cash Equivalents

 Cash and cash equivalents include cash on hand, time deposits and
highly liquid debt instruments with a maturity of three months or
less from the date of purchase.  The carrying amount reported in
the financial statements for cash and cash equivalents approximates
the fair value of these assets.
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
                       (Dollar amounts in millions)


1. Major Accounting Policies (continued)

         Following is a summary of cash payments for interest and income
taxes and non-cash financing and investing activities:

                                52-Week            53-Week
                              Period Ended       Period Ended
                          Dec. 31,   Jan. 1,     Jan. 2,
                            1994         1994       1993
 Cash paid for:
  Income taxes . . . . . . $  33           $ 46         $ 53
  Interest . . . . . . . . $  56           $ 55         $ 50

 Non-cash financing
  activities:
   Notes issued for
     purchase of
     Treasury stock. . . . $   7           $ 16         $  5

 Non-cash investing
  activities:
   Change in unrealized
     gain on marketable
     securities. . . . . . $(14)           $  -         $  1
   Like-kind exchange of
     assets. . . . . . . . $   5           $  6         $  -


The net cumulative effect of changes in accounting principles of
$13 in 1994 and $40 in 1992 has no cash impact.


Investments

 Effective January 2, 1994, the Company adopted Statement of
Financial Accounting Standards No. 115, "Accounting for Certain
Investments In Debt and Equity Securities" (FAS No. 115).  Under FAS
No. 115, all debt securities are classified as "available-for-sale"
and are stated at fair market value with all changes in unrealized
gains or losses included in Shareholder's Equity.  The adoption of
FAS No. 115 increased Investments of insurance operations by $20,
Deferred income taxes by $7 and Unrealized gain on marketable
securities by $13 as of January 2, 1994 and had no impact on the
results of operations of the Company.
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
                       (Dollar amounts in millions)


1.       Major Accounting Policies (continued)

Merchandise Inventories

         Merchandise inventories are valued at the lower of cost or
market, using the retail last-in, first-out (LIFO) method.


Depreciation, Amortization and Repairs

         Depreciation is computed on a straight-line basis over the
estimated useful lives of the properties, with annual rates ranging
between 2% and 3% for buildings and between 12% and 25% for
fixtures and equipment.  Leasehold improvements and assets under
capital leases are amortized on a straight-line basis over no
longer than the primary term of the lease.  Upon retirement or
disposition, the cost and the related depreciation or amortization
are removed from the accounts, with the gains or losses included in
income.

         Interest relating to construction in progress is capitalized and
amortized over the useful life of the property.  Pre-operating
expenditures which are not capital in nature are charged against
income in the year the store is opened.  Normal maintenance and
repairs are expensed as incurred.  Major repairs that materially
extend the lives of properties are capitalized, and the assets
replaced, if any, are retired.


Direct Response Marketing Revenues

         Life and accident and health insurance premiums, which are
recognized as revenue when due from policyholders, are associated
with related benefits and expenses to result in the recognition of
profit over the terms of the policies.  Property-liability
insurance premiums and club membership dues are deferred and earned
on a pro-rata basis over the terms of the policies and memberships. 
Unearned premiums and club memberships of $63 and $53 at December
31, 1994 and January 1, 1994, respectively, are included in Accrued
liabilities and other obligations.
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
                       (Dollar amounts in millions)


1.       Major Accounting Policies (continued)

Direct Response and Insurance Acquisition Costs

         Costs allocated to the insurance and club memberships in force at
June 24, 1988, as well as the costs of acquiring new club
memberships and insurance business (primarily marketing expenses),
are included in Direct response and insurance acquisition costs. 
Costs of acquiring new business have been deferred when considered
recoverable.

         Acquisition costs are amortized in proportion to the revenue
recognized.  Amortization charged to income was $124, $111 and $106
for 1994, 1993 and 1992, respectively, and is included in
Operating, selling, general and administrative expenses.
 

Interest Rate Exchange and Cap Agreements

         Amounts paid or received pursuant to interest rate exchange and
cap agreements are deferred and amortized as interest expense or
income over the remaining life of the applicable agreement.


Insurance Policy Claim Reserves

         Liabilities for future policy benefits have been determined
principally by the net level premium method.  These amounts have
been computed by using assumptions that include provisions for risk
of adverse deviation.  The assumptions developed for interest rates
(average 6%-8%) and withdrawal rates are based on the experience of
Montgomery Ward Life Insurance Company, a wholly-owned subsidiary
of Signature.  The principal mortality tables used to develop the
assumed mortality rates are the 1960 Commissioners' Standard Group
Table, the 1955-1960 and 1965-1970 Basic Mortality Tables and the
1969-1971 U.S. Life Tables.  The reserve for claims and related
adjustment expenses is based on estimates of the costs of
individual claims reported and incurred but not reported prior to
year-end.  While management believes the reserve for claims and
related adjustment expenses is adequate, the reserve is continually
reviewed and as adjustments become necessary, they are reflected in
current operations.
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
                       (Dollar amounts in millions)


1.       Major Accounting Policies (continued)

Federal Income Tax

         The Company and its subsidiaries file a consolidated Federal
income tax return.  Insurance subsidiaries which had previously
filed separate Federal income tax returns are expected to be
included in the consolidated return to be filed for the 1994 tax
year.

         Prior to 1992, the Company determined its income tax expense and
related deferred federal income taxes in accordance with Statement
of Financial Accounting Standards No. 96, "Accounting for Income
Taxes" (FAS 96).  Effective December 29, 1991, the Company adopted
the provisions of FAS 109, "Accounting for Income Taxes".  See Note
8 for discussion of the impact on financial position and results of
operations resulting from the adoption of FAS 109.


2.       Acquisition of Lechmere, Inc.

         Montgomery Ward acquired in a merger transaction all the stock of
LMR Acquisition Corporation (LMR), which owns 100% of the stock of
Lechmere, on March 30, 1994.  The aggregate purchase price was
comprised of an estimated price of $113 and a contingent purchase
price of up to $20 in cash and the issuance of up to 400,000 shares
of Class A Common Stock, Series 1 (or at the option of Montgomery
Ward, up to 400,000 shares of Class A Common Stock, Series 3).  The
contingent price is dependent on Lechmere achieving or exceeding a
specified gross margin amount during the period commencing February
27, 1994 and ending February 25, 1995.  Management believes that no
payment of the contingent purchase price will be required.

         The closing price included a $10 promissory note (the Note) of
Montgomery Ward, which bears interest at a rate of 4.87% per annum. 
The Note is included in accrued liabilities and other obligations
at December 31, 1994.  Seventy-five percent of the accrued interest
on and principal of the Note are payable 540 days after the date of
the Note, and the balance is payable three years after the date of
the Note.  The Note, which is secured by a standby letter of
credit, is to be reduced upon the occurrence of certain specified
circumstances.

         As part of the closing, Montgomery Ward advanced approximately
$88 and assumed $3 in obligations to enable Lechmere to retire its
outstanding bank debt and subordinated debt. 
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
                       (Dollar amounts in millions)


2. Acquisition of Lechmere, Inc. (continued)

 The acquisition was accounted for as a purchase.  The purchase
price has been allocated to Lechmere's net assets based upon
preliminary results of asset valuations and liability and
contingency assessments.  Actual adjustments may differ based on
the results of further evaluations of the fair value of the
acquired assets and liabilities.  Any differences between
preliminary and actual adjustments are not expected to have a
material impact on the consolidated financial statements.

 The preliminary allocation is summarized as follows:

     Inventory . . . . . . . . . . . . . . . . . . . . $140
     Properties, Plants & Equipment. . . . . . . . . .   57
     Goodwill  . . . . . . . . . . . . . . . . . . . .  124
     Other Assets. . . . . . . . . . . . . . . . . . .   50
     Due to Montgomery Ward. . . . . . . . . . . . . . (88)
     Accounts Payable and other Liabilities. . . . . .(170)
                                                       $113     
      
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
                       (Dollar amounts in millions)


3.  Investments of Insurance Operations

  Following is a summary of Investments of insurance operations
in securities other than related party investments.  The fair
values for marketable debt and equity securities are based on
quoted market prices.
                                 December 31, 1994
                                                  
                             Gross       Gross          
  Type of                   Unrealized   Unrealized   Market  
 Investment         Cost     Gains       Losses     Value 

Fixed maturities
  Bonds:
   United States
    Govern-
    ment and
    government
    agencies
    and author-
    ities. . . . . $ 51         $ -           $ 2        $ 49     
   Public
    utilities. . . . 73           6             -          79
   All other
    corporate
    bonds. . . . .   26           1             1          26
  Mortgage-backed
   securities. . .  115           -             6         109
      Total
      fixed
      maturi-
      ties. .       265           7             9         263

Equity
  securities:
   Common
    stock. . . . .    8           5             -          13
     Total
     equity
     securi-
     ties. .          8           5             -          13     

Policy
  loans. . . . . . .  7           -             -           7     
Short-term
  investments. . .   31           -             -          31
     Total
     Invest-
     ments .       $311          $12          $ 9        $314

<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
                       (Dollar amounts in millions)

3.  Investments of Insurance Operations (continued)

                                 January 1, 1994
                                                      Amount
                                                      at Which
                        Gross      Gross            Shown in
  Type of             Unrealized Unrealized  Market   Balance
 Investment   Cost      Gains      Losses    Value    Sheet

Fixed maturities
  Bonds:
   United States
    Govern-
    ment and
    government
    agencies
    and author-
    ities. . . $ 67      $ 3         $ -      $ 70      $67
   Public
    utilities.   80       16           -        96       80
   All other
    corporate
    bonds. . .   26        1           -        27       26
  Mortgage-
   backed
   securities.   64        -           -        64       64
      Total
      fixed
      maturi-
      ties.     237       20           -       257     237

Equity
  securities:
   Common
    stock. . .    8        5           -        13       13
     Total
     equity
     securi-
     ties.        8        5           -        13       13

Policy
  loans. . . .    7        -           -         7        7          
Short-term
  investments.   39        -           -        39       39   
   Total
   Invest- 
   ments       $291      $25         $ -      $316      $296    

<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
                       (Dollar amounts in millions)


3.  Investments of Insurance Operations (continued)

  The amounts of fixed maturities as of December 31, 1994 are as
follows:
                                            Amortized  Market
                                              Cost     Value

  Due in 1995. . . . . . . . . . . . . . . . .$ 12      $ 12
  Due in 1996 through 2000 . . . . . . . . . . 109       111
  Due in 2001 through 2005 . . . . . . . . . .  28        30
  Due in 2006 and beyond . . . . . . . . . . .   1         1
  Mortgage-backed securities . . . . . . . . . 115       109
                                              $265      $263


  Realized capital gains before income tax and changes in
unrealized gains (losses) after income tax on fixed maturities,
mortgage loans and equity securities are as follows:

                                         Fixed
                                        Maturities
                                      and Mortgage  Equity
                                         Loans      Securities
52-Week Period Ended December 31, 1994
 Realized. . . . . . . . . . . . . . . . . .$ -         $ -
 Unrealized. . . . . . . . . . . . . . . . $(2)         $ 4

52-Week Period Ended January 1, 1994
 Realized. . . . . . . . . . . . . . . . . .$ 1         $ -
 Unrealized. . . . . . . . . . . . . . . . .$ -         $ 3

53-Week Period Ended January 2, 1993
 Realized. . . . . . . . . . . . . . . . . .$ 1         $ -
 Unrealized. . . . . . . . . . . . . . . . .$ -         $ 3


4.  Accounts and Notes Receivable from Affiliates

 Montgomery Ward and Montgomery Ward Credit Corporation
(Montgomery Ward Credit), a subsidiary of GE Capital Corporation
(GE Capital) have entered into an Account Purchase Agreement
pursuant to which Montgomery Ward Credit purchases receivables from
time to time and provides services to Montgomery Ward.  Under this
agreement, Montgomery Ward Credit has the exclusive right to
operate the Montgomery Ward private label credit card system and
the obligation to purchase for their face value (and Montgomery
Ward is obligated to  sell) all  the receivables generated by the
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
                       (Dollar amounts in millions)

4.  Accounts and Notes Receivable from Affiliates (continued)

Montgomery Ward private label credit card system, including those
generated through MW Direct, up to $6,000 at any time
outstanding. Montgomery Ward accounts for the transfer as a sale
of the applicable receivables.  Sales of receivables to
Montgomery Ward Credit were $4,092, $3,991 and $3,489 for 1994,
1993 and 1992, respectively.  At December 31, 1994 and January 1,
1994, there were $5,221 and $4,947 of Montgomery Ward credit card
receivables owned by Montgomery Ward Credit, respectively. 
Amounts receivable from Montgomery Ward Credit pursuant to the
sale of such receivables are included in Accounts and notes
receivable from affiliates.

  Montgomery Ward is exposed to both market risk and credit risk
under the Account Purchase Agreement.  Under the Account Purchase
Agreement, Montgomery Ward is required to pay Montgomery Ward
Credit the excess interest costs on a monthly basis if a blended
interest rate applicable to Montgomery Ward Credit's finance costs
with respect to the receivables exceeds 10% per annum.  To date,
the blended interest rate has been less than 10%.

  Should Montgomery Ward Credit or its guarantor, GE Capital, fail
to perform its obligations under the Account Purchase Agreement,
Montgomery Ward would suffer an accounting loss up to the amount of
Montgomery Ward's share of finance charges (as described below),
net of applicable reserves carried by Montgomery Ward Credit. 
Montgomery Ward estimates that any accounting loss would be
immaterial at December 31, 1994.  Montgomery Ward Credit's
obligations under the Account Purchase Agreement are not
collateralized.

  Effective January 1, 1994, Montgomery Ward bears the entire risk
of credit losses.  Previously credit losses were shared. 
Montgomery Ward's remaining liability for credit losses for 1991
through 1994 are payable to Montgomery Ward Credit in early 1998. 
In addition, the amounts payable by Montgomery Ward for credit
losses for 1995 through 1997 may be deferred, and such deferred
credit losses are also payable at Montgomery Ward's election in
early 1998.  Interest on Montgomery Ward's liability for credit
losses is payable at a rate equal to rates on comparable borrowings
of Montgomery Ward.
<PAGE> 
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
                       (Dollar amounts in millions)

4.  Accounts and Notes Receivable from Affiliates (continued)


  In exchange for Montgomery Ward's agreement to allow Montgomery
Ward Credit to increase finance charge rates in selected states,
Montgomery Ward receives a share of incremental finance charges
resulting from such increases which is available for offset as
previously discussed and earns interest at the same rate. 
Incremental finance charges are generated only on purchases
subsequent to the date such finance charge rates are increased. 
In the event that, due to the increase in finance charge rates,
any
refunds are required to be made, Montgomery Ward and Montgomery
Ward Credit have agreed to share the financial risk.  Legislation
has from time to time been introduced in certain states which, if
enacted, may require rescinding all or a portion of such rate
increases, in which case, Montgomery Ward's share of rate
increases may be substantially reduced.

  In addition to sharing incremental finance charges, with respect
to each fiscal year, Montgomery Ward Credit will make a payment to
Montgomery Ward of a share of all finance charges in an amount
equal to (a) if credit losses are 5% or less of average gross
receivables, the lesser of 3.9% of average gross receivables or the
actual credit losses; (b) if credit losses are greater than 5% but
less than or equal to 8% of average gross receivables, 3.9% of
average gross receivables plus 50% of the amount by which actual
credit losses exceed 5% of average gross receivables; or (c) if
credit losses exceed 8% of average gross receivables, 5.4% of
average gross receivables plus the amount by which credit losses
exceed 8% of average gross receivables.  In the event that finance
charges billed during a fiscal year less the incremental finance
charges referred to below are less than the amount computed above,
the payments will be reduced to the amount of the finance charge
less the incremental finance charge.

  The Company has executed notes for the credit losses which
totalled $161 with respect to credit losses through 1994.  The
finance charge offset as of the end of 1994 was $24.  Under the
agreement, the notes payable to Montgomery Ward Credit are limited
to $300 at any time, with any excess to be paid currently in cash. 
The Company does not expect credit losses for the period through
1997 to exceed the $300 limitation.
 
  The Account Purchase Agreement will be in effect until December
31, 2005, and thereafter from year to year unless either party
gives ten years prior notice of its election to terminate.  
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
                       (Dollar amounts in millions)

5.  Merchandise Inventories

 Merchandise inventories are valued using the retail LIFO method,
which matches current costs with current sales.  If inventories had
been valued using the first-in, first-out (FIFO) method, they would
have been $133, $117 and $104 higher than those reported as of
December 31, 1994, January 1, 1994 and January 2, 1993,
respectively.

6.  Retirement Plans

 Retirement plans of a contributory nature cover a majority of
full-time associates of Montgomery Ward and its subsidiaries. 
Retirement benefits are provided by a defined benefit pension plan
as well as by a savings and profit sharing plan.  Montgomery Ward
and its subsidiaries contribute to the defined benefit pension plan
to cover any excess of defined minimum benefits over the benefits
available from the savings and profit sharing plan attributable to
the accumulated value of associate contributions.

 The components of the pension credit were as follows:

                                52-Week            53-Week
                              Period Ended       Period Ended
                          Dec. 31,   Jan. 1,     Jan. 2,
                            1994         1994       1993
  Service cost-benefits
   earned during the
   period. . . . . . . . . .$(13)         $(11)         $(9)
  Interest cost on
   projected benefit
   obligation. . . . . . . . (46)          (45)         (44)
  Actual return on
   assets. . . . . . . . . .    4           101         (20)
  Deferral of unantici- 
   pated investment
   performance . . . . . . .   72          (26)           91
  Amortization of
   unrecognized
   net loss. . . . . . . . .  (2)             -            -
  Net pension credit . . . .$  15         $  19          $18

  Assumptions:
   Discount rate . . . . . . 7.5%          8.5%         9.0%
   Increase in future
    compensation . . . . . . 6.0%          6.0%         6.0%
   Rate of return 
    on plan assets . . . . . 9.5%          9.5%         9.0%
<PAGE>
                      MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
                       (Dollar amounts in millions)

6.  Retirement Plans (continued)

  The funded status of the defined benefit pension plan was as
follows:
                                        December 31, January 1,
                                          1994        1994
  Actuarial present value of
   accumulated benefit
   obligation:
    Vested . . . . . . . . . . . . . . . . $576         $565
    Nonvested. . . . . . . . . . . . . . .    4            4

  Accumulated benefit obligation . . . . .  580          569
  Additional amounts related
   to projected increases in
   compensation levels . . . . . . . . . .   23            9

  Projected benefit obligation . . . . . .  603          578
  Plan assets at fair value,
   primarily in equity and
   fixed income securities . . . . . . . .  789          863

  Plan assets in excess of projected
   benefit obligation. . . . . . . . . . . $186         $285

  Consisting of:
   Unrecognized net loss
    since initial 
    application of FAS 87. . . . . . . . $(140)        $(28)
   Unrecognized prior
    service cost since
    initial application
    of FAS 87. . . . . . . . . . . . . .  $  2         $   3
    Prepaid pension contribution . . . .  $324         $ 310


  The projected benefit obligation was determined using an assumed
discount rate of 8.5% at December 31, 1994 and 7.5% at January 1, 
1994 and an assumed rate of increase in future compensation levels
of 6% for 1994 and 1993.  Unrecognized net gains and losses and
prior service costs are amortized over the average future service
period.

  The savings and profit sharing plan includes a voluntary savings
feature for eligible associates and matching company contributions
based on a fixed percentage of certain associates' contributions. 
The company matching expense was $6 for each of 1994, 1993 and
1992.<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
                       (Dollar amounts in millions)

6.  Retirement Plans (continued)

  Substantially all associates who retire after participation in
the retirement plan for ten years and who are members of the health
care plan for the year prior to retirement are eligible for certain
health care and life insurance benefits, the cost of which is
shared with the retirees.  In 1992, the Company established a limit
on its future annual contributions on behalf of retirees at a
maximum of 125% of the projected 1992 company contributions. 

  In the fourth quarter of 1992, the Company adopted Statement of
Financial Accounting Standards No. 106, "Employers' Accounting for
Postretirement Benefits Other Than Pensions" as of December 29, 1991. 
This statement requires the accrual of the cost of providing
postretirement benefits, including medical and life insurance
coverage, during the active service period of the associate.  The
Company elected to immediately recognize the accumulated
postretirement liability.  This resulted in a one-time, after-tax
charge of $90 (after reduction for income taxes of $59).  The
effect of this change on 1992 earnings was not material.  Prior to
1992, the Company recognized expense in the year the benefits were
provided.

  The components of the net periodic postretirement benefit cost
were as follows:
                                        1994    1993   1992

   Service Cost. . . . . . . . . . . . . $ 2     $ 2    $ 2
   Interest cost on accumulated
    postretirement benefit
    obligation . . . . . . . . . . . . .  11      12     12
   Net periodic postretirement
    benefit cost . . . . . . . . . . . . $13     $14    $14

<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
                       (Dollar amounts in millions)

6.  Retirement Plans (continued)

  The status of the Company's liability for postretirement benefits
at December 31, 1994 and January 1, 1994, which are included in
Accrued liabilities and other obligations is as follows:


                                                1994    1993

   Accumulated postretirement
    benefit obligation:
     Retirees. . . . . . . . . . . . . . . . . .$104    $120
     Fully eligible active associates. . . . . .  18      20
     Other active associates . . . . . . . . . .  26      25
     Total accumulated
       postretirement benefit
       obligation. . . . . . . . . . . . . . . . 148     165
    Unrecognized loss. . . . . . . . . . . . . . (4)    (22)
    Accrued postretirement
     benefit obligation. . . . . . . . . . . . .$144    $143


  The weighted average discount rate used in measuring the
accumulated postretirement benefit obligation was 8.5% at December
31, 1994 and 7.5% at January 1, 1994.  The assumed health care cost
trend rate and the impact of a 1% increase in the medical trend
rate on the accumulated postretirement benefit obligation, service
cost and interest cost are not applicable due to caps established
on current cost levels.
  
  The Company continues to evaluate ways in which it can better
manage retiree benefits and control the costs.  Any changes in the
plan or revisions to assumptions that affect the amount of expected
future benefits may have a significant effect on the amount of the
reported obligation and annual expense.
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
                       (Dollar amounts in millions)

7.       Properties, Plants and Equipment

         The details of the properties, plants and equipment accounts are 
shown below at cost:
                                        December 31,     January 1,
                                            1994             1994    

Land     . . . . . . . . . . . . . . $  197           $  177
Buildings. . . . . . . . . . . . . .    860              778
Leasehold improvements . . . . . . .    319              289
Fixtures and equipment . . . . . . .    503              401
Assets under capital leases. . . . .    111              113
Less accumulated depreciation
         and amortization. . . . . .  (591)            (495)
Properties, Plants, and
         Equipment, net. . . . . . . $1,399           $1,263

         Gains or (losses) on the sale of properties were $1, $0 and $(2)
for 1994, 1993 and 1992, respectively.  Accumulated amortization on
capital lease assets was $49 and $43 for 1994 and 1993,
respectively. 

8.       Income Taxes

         In the fourth quarter of 1992, the Company adopted FAS 109,
"Accounting for Income Taxes", as of December 29, 1991.  The
cumulative effect on prior years' net income of the adoption of
this statement was a credit of $50.

         The Company has alternative minimum tax (AMT) credits of $24, $31
and $31 as of December 31, 1994, January 1, 1994 and January 2,
1993, respectively, available to offset future Federal income tax
liabilities.  The Company also has targeted jobs tax credit
carryforwards of $9 available as of December 31, 1994, which expire
beginning in 2007.

         The approximate tax effects of temporary differences and
carryforwards that give rise to the deferred tax liability are as
follows:
                                        December 31,    January 1,
                                            1994            1994

  Accrued liabilities. . . . . . . . . $(169)           $(222)
  Postretirement benefits. . . . . . .   (56)             (56)
  Insurance reserves . . . . . . . . .   (61)                -
  Other deferred tax assets. . . . . .   (23)             (27)
   Total deferred tax assets . . . . .  (309)            (305)
 
  Prepaid pension contribution . . . .    128              121
  Direct response and insurance
   acquisition costs . . . . . . . . .    127              114
  Property, plants and equipment . . .    133              133
  Other deferred tax liabilities . . .     47               68
   Total deferred tax liabilities. . .    435              436

  AMT and other credit carryforwards .   (36)             (31)
  Valuation allowance. . . . . . . . .     32               27
   Net deferred tax liability. . . . .  $ 122            $ 127
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
                       (Dollar amounts in millions)

8. Income Taxes (continued)

 Income tax expense consists of:
                                52-Week            53-Week
                              Period Ended       Period Ended
                          Dec. 31,   Jan. 1,     Jan. 2,
                            1994         1994       1993
  Federal
   Currently payable . . . .$25          $28          $15
   Deferred. . . . . . . . . 29           25           32
  State, local
   and foreign . . . . . . .  8            6            3
  Total income
   tax expense . . . . . . .$62          $59          $50


  A reconciliation of the statutory to effective federal income tax
rate is as follows:
                                52-Week            53-Week
                              Period Ended       Period Ended
                          Dec. 31,   Jan. 1,     Jan. 2,
                            1994         1994       1993
  Federal income
   tax rate. . . . . . . . .35%          35%           34%
  State taxes, net
   of reduction of
   Federal tax . . . . . . .  3            2             1
  Targeted Jobs
   Tax Credit. . . . . . . .(3)          (1)           (2)
  Impact of increase 
   in statutory rate . . . .  -            1             -
  Permanent differences. .  (1)            -             -
  Effective income
   tax rate. . . . . . . .  34%          37%           33%


  Permanent differences include the 1994 settlement of income tax
assessments for the taxable years ending December 31, 1988 through
December 29, 1990.  Montgomery Ward had previously provided for
these assessments and the related deferred income taxes were
adjusted in 1994 to reflect the impact of this settlement.

<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
                       (Dollar amounts in millions)


9.  Deferred Service Contract Revenue

  The Company sells product service contracts on its own behalf,
and beginning in 1994, on behalf of Virginia Surety Company, Inc.
(VSC).  The Company recognizes the revenue related to sales of
Montgomery Ward service contracts in proportion to the costs
expected to be incurred in performing services under the contracts. 
Deferred service contract revenue of $231 and $239 at December 31,
1994 and January 1, 1994, respectively, is included in Accrued
liabilities and other obligations.  The Company recognizes the
revenue, net of the fixed payment due to VSC on sales of VSC
contracts at time of the sale.  VSC insured contracts comprised 17%
of sales of service contracts to Montgomery Ward customers in 1994. 
Montgomery Ward has contracted with VSC to provide repair services
to VSC.


10. Insurance Policy Claim Reserves

  The Company's insurance subsidiaries are involved in both the
cession and assumption of reinsurance with other companies.  Risks
are reinsured with other companies to permit the recovery of a
portion of the direct losses.  Policy related liabilities and
accruals, including incurred but not reported claims, are included
in the financial statements as Insurance policy claim reserves, and
reinsurance ceded is reflected as a component of Other assets.  The
Company remains liable to the extent the reinsuring companies
cannot meet their obligations under these reinsurance treaties.


<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
                       (Dollar amounts in millions)

10.                            Insurance Policy Claim Reserves (continued)

  Premium revenues, which are included in Direct response marketing
revenues, are as follows:
                                                     Percentage
                       Ceded To   Assumed           of Amount
               Gross Other     from Other Net   Assumed 
               Amount  Companies Companies  Amount  To Net

52-Week Period
  Ended Decem-
  ber 31, 1994:

Life insurance
  in force . .$5,729    $ 93        $ -     $5,636     0.0%

Premiums
  Life
   insurance .$   50    $  1       $  3     $   52     5.8%
  Accident and
   health
   insurance . .  76       -         11         87    12.6%
  Property and
   liability
   insurance .    62       9          -         53     0.0%
    Total. . .$  188    $ 10       $ 14     $  192     7.3%


52-Week Period
  Ended Janu-
  ary 1, 1994:

Life insurance
  in force . .$5,438    $102        $ -     $5,336     0.0%

Premiums
  Life
   insurance .$   45    $  1        $ 3     $   47     6.4%
  Accident and
   health
   insurance . .  67       -         13         80    16.3%
  Property and
   liability
   insurance .    51       8          -         43     0.0%
    Total. . .$  163    $  9        $16     $  170     9.4%

53-Week Period
  Ended Janu-
  ary 2, 1993:
 
Life
  insurance
  in force . .$5,325    $114        $ -     $5,211     0.0%

Premiums
  Life
   insurance .$   45    $  1        $ 3     $   47     6.4%
  Accident and
   health
   insurance . .  66       -         16         82    19.5%
  Property and
   liability
   insurance .    49       8          -         41     0.0%
    Total. . .$  160    $  9        $19     $  170    11.2%
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
                       (Dollar amounts in millions)

11.      Short-Term and Long-Term Debt

         The long-term debt of Montgomery Ward and its subsidiaries is as
follows:
                                       December 31,   January 1,
                                           1994        1994  
Montgomery Ward
 Note Purchase Agreements; Senior Notes
  Series A to Series G due in 1998 
  to 2005 at 7.07% to 8.18% interest
  rates. . . . . . . . . . . . . . . . . .  $100        $100
 Economic Development Revenue Bonds,
  due in 1994 at 9.5% interest rate. . . . .   -           5
 Commercial Development Revenue Bonds,
  due in 2013 at 4.15% interest rate,
  adjusted at three-year intervals . . . .     5           5
 Other . . . . . . . . . . . . . . . . . . .   2           2

Montgomery Ward Real Estate Subsidiaries
 4 3/4% Secured Notes, due serially 
  to January 15, 1995. . . . . . . . . . . .   1           2
 11 1/2% Secured Note, due serially
  to September 1, 2001 . . . . . . . . . .    15          17
 7 1/2% Secured Note, due serially
  to November 30, 2002 . . . . . . . . . . .   6           7
 9.45% Secured Notes, due serially
  to November 30, 2003 . . . . . . . . . . .  18          19
 7 3/4% Secured Notes, due serially
  to August 31, 2004 . . . . . . . . . . . .  20          22
 7 7/8% Secured Notes, due serially
  to December 15, 2005 . . . . . . . . . . .   9          10
 9% Secured Notes, due serially to
  January 1, 2006. . . . . . . . . . . . . .  13          14
 Other . . . . . . . . . . . . . . . . . . .  10          10

Lechmere
 9.65% Secured Mortgage Notes, due
  October 31, 1996 . . . . . . . . . . . . .  24           -
 Other . . . . . . . . . . . . . . . . . . .   5           -
     Total long-term debt. . . . . . . . . .$228        $213
 

 The amounts of long-term debt that become due during the fiscal
years 1995 through 1999 are as follows:  1995--$8, 1996--$33,
1997--$10, 1998--$20 and 1999--$10.
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
                       (Dollar amounts in millions)

11. Short-Term and Long-Term Debt (continued)

  Montgomery Ward has entered into a Long Term Credit Agreement
(Long Term Agreement) dated as of September 15, 1994 with various
lenders.  The Long Term Agreement, which expires September 15,
1999, provides for a revolving facility in the principal amount of
$603.  As of December 31, 1994, no borrowings were outstanding
under the Long Term Agreement.  Concurrently, Montgomery Ward also
entered into a Short Term Credit Agreement (Short Term Agreement)
dated as of September 15, 1994 with various lenders.  The Short
Term Agreement, which expires September 14, 1995, provides for a
revolving facility in the principal amount of $297.  As of December
31, 1994, $144 was outstanding under the Short Term Agreement.

  Proceeds from borrowings under the Long Term Agreement and the
Short Term Agreement (collectively, the Agreements) were used to
pay all borrowings outstanding under an Amended and Restated Credit
Agreement dated as of September 22, 1992, a Short Term Credit
Agreement dated as of September 22, 1992 and a Term Loan Agreement
dated as of November 24, 1993 and the agreements were terminated. 

  Under the Agreements, Montgomery Ward may select among several
interest rate options, including a rate negotiated with one or more
of the various lenders.  The interest rates for the aforementioned
bank borrowings are based on market rates and significant increases
in market interest rates will increase interest payments required. 
A commitment fee is payable based upon the unused amount of each
facility, although under certain circumstances, an additional fee
may be payable to lenders not participating in a negotiated rate
loan.  The weighted average interest rate paid under the Agreements
was 4.9% for 1994.

  During the fourth quarter of 1994, Montgomery Ward entered into
interest rate exchange and cap agreements with various banks to
offset the market risk associated with an increase in interest
rates under both the Long Term Agreement and Short Term Agreement. 
The aggregate notional principal amounts under the interest rate
exchange agreements is $100 in 1994, $175 in 1995 through 1997 and
$75 in 1998 through 1999.  Under the terms of the interest rate
exchange agreements, Montgomery Ward pays the banks a weighted
average fixed rate of 7.2% in 1994, 7.4% from 1995 through 1997 and
7.6% from 1998 through 1999 and will receive the one-month daily
average London Interbank Offered (LIBO) rate in each case
multiplied by the notional principal amount.  The average aggregate
notional principal amounts under the various cap agreements is $63
in the fourth quarter of 1994, $154 in 1995, $158 in 1996 and $113
in 1997.  Under the terms of the cap agreements, Montgomery Ward
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
                       (Dollar amounts in millions)

11. Short-Term and Long-Term Debt (continued)

receives payments from the banks when the one-month daily average
LIBO rate exceeds the 5.0% cap strike in 1994, 5.5% cap strike
rate
in 1995, 6% cap strike rate in 1996 and 7.0% cap strike rate in
1997.  Such payments will equal the amount determined by
multiplying the notional principal amount by the percentage, if
any, by which the one-month daily average LIBO rate exceeds the
cap strike rate.  Montgomery Ward is exposed to credit risk in
the event of nonperformance by the other parties to the interest
rate exchange and cap agreements; however, Montgomery Ward
anticipates full performance by the counterparties.  The fair
market value of the exchange and cap agreements at December 31,
1994 was $11.  Fair value is estimated based upon the amount that
Montgomery Ward would receive or pay to terminate the agreements
as of the reporting date, utilizing quoted prices for comparable
contracts. 

  The Agreements and the Note Purchase Agreements impose various
restrictions on Montgomery Ward, including the satisfaction of
certain financial tests which include restrictions on payments of
dividends.  Under the terms of the Agreements, which are currently
the most restrictive of the financing agreements as to dividends,
distributions and redemptions, Montgomery Ward may not pay
dividends or make any other distributions to the Company or redeem
any Common Stock in excess of (1) $63 on a cumulative basis, plus
(2) 50% of Consolidated Net Income of Montgomery Ward (as defined
in the Agreements) after January 1, 1994, plus (3) any repayment by
the Company of any loan or advance made by Montgomery Ward to the
Company which was received after January 1, 1994, plus (4) capital
contributions received by Montgomery Ward after January 1, 1994,
plus (5) net proceeds received by Montgomery Ward from (a) the
issuance of capital stock including treasury stock but excluding
Debt-Like Preferred Stock (as defined in the Agreements), or (b)
any indebtedness which is converted into shares of capital stock
other than Debt-Like Preferred Stock of Montgomery Ward or the
Company, after January 1, 1994, plus (6) an adjustment of $45 for
1994 through 1996, $30 in 1997 and $15 in 1998.  The Montgomery
Ward Preferred discussed in Note 13 constitutes Debt-Like Preferred
Stock for purposes of the dividend restrictions under the
Agreements.  At December 31, 1994, Montgomery Ward could pay
dividends and make other distributions to the Company of $124
pursuant to the terms of the Agreements.  To date, Montgomery Ward
has been in compliance with all such financial tests.

  Montgomery Ward has outstanding Commercial Development Revenue
Bonds, which are adjusted to the market rate of interest at
three-year intervals.  The rate was adjusted to 4.15% in 1992.
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
                       (Dollar amounts in millions)

11. Short-Term and Long-Term Debt (continued)

  The Secured Notes of the real estate subsidiaries and the secured
Mortgage Notes of Lechmere are secured by mortgage liens and/or
assignments of rental agreements whereby the real estate
subsidiaries have assigned to trustees certain monies payable under
leases with Montgomery Ward.  At December 31, 1994, assets with a
net book value of approximately $228 represented collateral for
certain of these secured notes.

  The market value of the Company's long-term debt of $212 is
estimated using discounted cash flow analyses, based on the
Company's current incremental borrowing rates for similar types of
borrowing arrangements.

12. Leases

  The Company leases real and personal property principally through
noncancelable capital and operating leases, which generally provide
for the payment of minimum rentals and, in certain instances,
executory costs and additional rentals based upon a percentage of
sales.  The terms of the real estate leases typically contain
renewal options for additional periods.

  At December 31, 1994, the minimum lease payments under all
noncancelable operating leases with an initial term of more than
one year, not including $17 of future sublease rentals, and under
capital leases are as follows:
                                             Capital  Operating 
                                             Leases   Leases   

  1995 . . . . . . . . . . . . . . . . . . . .$ 15       $113
  1996 . . . . . . . . . . . . . . . . . . . .  14        105
  1997 . . . . . . . . . . . . . . . . . . . .  13         95
  1998 . . . . . . . . . . . . . . . . . . . .  13         87
  1999 . . . . . . . . . . . . . . . . . . . .  12         79
  Later Years. . . . . . . . . . . . . . . . .  57        807
   Total Minimum Lease Payments. . . . . . . .$124     $1,286

  Less Executory Costs, principally
   real estate taxes to be paid
   by the lessor . . . . . . . . . . . . . . . (5)
  Less Imputed Interest. . . . . . . . . . . .(38)

   Present Value of Net Minimum
    Capital Lease Payments
    Including Portion due within
    one year of $7 . . . . . . . . . . . . . .$ 81
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
                       (Dollar amounts in millions)

12. Leases (continued)

  Net rent expense charged to earnings was $130 for 1994, $104 for
1993 and $101 for 1992 after deducting rentals from subleases of
$9 in 1994, $9 in 1993 and $10 in 1992.  Rent expense includes
contingent lease rentals for capital and operating leases of $13
for 1994, $11 for 1993 and $11 for 1992.  These contingent lease
rentals are generally based on sales revenues.  

  Some rental agreements contain escalation provisions that may
require higher future rent payments.  Rent expense incurred under
rental agreements which contain escalation clauses is recognized on
a straight-line basis over the life of the lease.


13. Redeemable Preferred Stock  

  Effective September 30, 1992, Montgomery Ward declared a dividend
payable to the Company and the Company redeemed all of its
outstanding shares of Preferred Stock, including 500 shares of
Senior Preferred Stock, par value $1.00 per share, and 400 shares
of Junior Preferred Stock, par value $1.00 per share, all of which
were held by GE Capital.  The aggregate redemption prices for the
Senior Preferred Stock and the Junior Preferred Stock were $50 and
$40, respectively, and accrued dividends thereon were $3. 
Dividends had been paid quarterly at an annual rate of $11,500 per
share and $12,000 per share for the Senior Preferred Stock and
Junior Preferred Stock, respectively.

  On April 27, 1994, the Company's Certificate of Incorporation was
amended to authorize the issuance of a new series of senior
preferred stock (Senior Preferred Stock).  On that date, the
Company issued all of the 750 shares of Senior Preferred Stock
authorized by the Certificate of Incorporation to General Electric
Capital Corporation in exchange for $75 in cash.  The Company used
the proceeds to acquire 750 shares of a new issue of senior
preferred stock of Montgomery Ward (Montgomery Ward Preferred) for
$75 and Montgomery Ward used the proceeds to reduce short-term
borrowings.

  Dividends on the Senior Preferred Stock are payable quarterly at
an annual rate of $4,850 per share.  The Company is required to
redeem all or any portion of the Senior Preferred Stock upon four
months' written notice by the holders on or after April 28, 1999.
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
          (Dollar amounts in millions, except per share amounts)

14. Common Stock

  The Company has the following authorized classes of common stock:

   Class A Common Stock, Series 1; $.01 par value; 25,000,000
   shares authorized; 19,074,118 shares issued and outstanding,
   net of 5,925,882 shares held in treasury.

   Class A Common Stock, Series 2; $.01 par value; 5,412,000
   shares authorized; 206,364 shares issued and outstanding, net
   of 678,982 shares held in treasury.

   Class A Common Stock, Series 3; $.01 par value; 2,400,000
   shares authorized; no shares issued or outstanding.

   Class B Common Stock; $.01 par value; 25,000,000 shares
   authorized, issued and outstanding; all owned by GE Capital.

  The Company has repurchased 4,187,550 shares held by certain
former officers of the Company, Montgomery Ward and Signature and
their permitted transferees by making cash payments and issuing
installment notes in the aggregate of approximately $62.  As of
December 31, 1994, the outstanding balance of these notes was $26. 
These installment notes bear interest at varying rates, are payable
over multi-year periods (generally three to five years) and are
secured by shares of Common Stock, the fair market value of which
is equal to the outstanding principal amount under each note.  The
notes are classified as Accrued liabilities and other obligations. 
Under all of the Agreements, Montgomery Ward expects to be able to
advance the Company sufficient funds to allow the Company to make
the required installment payments in 1995.

   Each share of Class B Common Stock entitles the holder thereof
to one vote.  All shares of Class A Common Stock entitle the
holders to a total of 25,000,000 votes, or one vote per share if
the total number of Class A shares issued and outstanding is less
than 25,000,000.


<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
          (Dollar amounts in millions, except per share amounts)

14. Common Stock (continued)

  Net income per common share is computed as follows:

                                             52-Week Period Ended
                                               December 31, 1994 
                                             Class A     Class B
Earnings available for Common Share-
  holders, after deducting preferred
  stock dividend requirements. . . . .        $57          $58

Weighted average number of common
  and common equivalent shares
  (stock options) outstanding. . . . . 21,407,379   25,000,000

Earnings per share . . . . . . . . . .      $2.68        $2.30



                                             52-Week Period Ended
                                               January 1, 1994
                                             Class A     Class B
Earnings available for Common
  Shareholders . . . . . . . . . . . .        $50          $51

Weighted average number of common
  and common equivalent shares
  (stock options) outstanding. . . . . 21,805,203   25,000,000

Earnings per share . . . . . . . . . .      $2.29        $2.04



                                             53-Week Period Ended 
                                               January 2, 1993
                                             Class A  Class B
Earnings available for Common Share-
  holders, after deducting preferred
  stock dividend requirements and
  cumulative effect of changes in
  accounting principles. . . . . . . .        $26           $26

Weighted average number of common
  and common equivalent shares
  (stock options) outstanding. . . . . 22,537,539    25,000,000

Earnings per share . . . . . . . . . .      $1.13         $1.05
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
          (Dollar amounts in millions, except per share amounts)

15. Stock Ownership Plan

         The Montgomery Ward & Co., Incorporated Stock Ownership Plan was
adopted effective July 19, 1988.  A total of 1,000,000 Class A
Common Stock, Series 1, 5,412,000 shares of Class A Common Stock,
Series 2, and 2,000,000 shares of Class A Common Stock, Series 3,
have been reserved for issuance under the plan.  Key associates of
Montgomery Ward and its subsidiaries are eligible to participate
and may receive awards, purchase rights and options.  Awards are
grants of shares for no consideration.  Options for 2,926,286 and
1,484,302 of Class A Common Stock, Series 2 shares were exercisable
at December 31, 1994 and January 1, 1994, respectively.

         Following is a summary of activity under the plan.

                                                  Option Price
                                         Options    Range

 Outstanding December 28, 1991 . . . . 2,944,967   $0.20-$14.79
 Granted, 1992 . . . . . . . . . . . . 1,377,478  $15.11-$18.75
 Exercised, 1992 . . . . . . . . . . . (256,367)   $0.20-$15.11
 Cancellations, 1992 . . . . . . . . . (469,170)   $0.20-$18.75
 Outstanding January 2, 1993 . . . . . 3,596,908   $0.20-$18.75
 Granted, 1993 . . . . . . . . . . . . 1,979,105  $18.75-$22.50
 Exercised, 1993 . . . . . . . . . . . (192,864)   $0.20-$18.75
 Cancellations, 1993 . . . . . . . . . (520,083)   $0.20-$22.50
 Outstanding January 1, 1994 . . . . . 4,863,066   $0.20-$22.50
 Granted, 1994 . . . . . . . . . . . . 2,010,236  $12.50-$26.50
 Exercised, 1994 . . . . . . . . . . . (297,415)   $0.20-$22.50
 Cancellations, 1994 . . . . . . . . . (890,285)   $0.20-$26.50
 Outstanding, December 31, 1994. . . . 5,685,602   $0.20-$26.50
 

 During 1991, the Board of Directors approved the Directors Plan. 
The Directors Plan was established to, among other things, allow
outside directors to receive all or any portion of the fees for
their services as directors of the Company and Montgomery Ward via
conversion rights in Series 1 or Series 2 shares.  In 1994, 1993
and 1992, 2,489, 3,466 and 3,332 Series 1 shares were issued from
treasury as payment for directors fees, respectively.
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
                       (Dollar amounts in millions)

16. Benefits and Losses

 Operating, selling, general and administrative expenses include
benefits and losses related to direct response marketing operations
of $102, $93 and $97 for the 52-week periods ended December 31,
1994 and January 1, 1994 and the 53-week period ended January 2,
1993, respectively.


17. Interest Expense, Net of Investment Income

 Net interest expense is as follows:

                                52-Week            53-Week
                              Period Ended       Period Ended
                          Dec. 31,   Jan. 1,     Jan. 2,
                            1994         1994       1993

  Interest on short-term
   borrowings. . . . . . . . .$19          $ 12          $ 4
  Interest on long-term
   debt and obligations
   under capital leases. . . . 30            24           41
  Miscellaneous interest,
   net . . . . . . . . . . . . 11             8            6
  Investment income. . . . .  (2)           (1)          (6)
  Total interest expense,
   net of investment
   income. . . . . . . . . . .$58           $43          $45


18. Litigation and Other Proceedings

   MW Holding, Montgomery Ward and its subsidiaries are engaged in
various litigation and have a number of unresolved claims.  While
the amounts claimed are substantial and the ultimate liability with
respect to such litigation and claims cannot be determined at this
time, management is of the opinion that such liability, to the
extent not provided for through insurance or otherwise, is not
likely to have a material impact on the financial condition and the
results of operations of the Company.
<PAGE> 
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
          (Dollar amounts in millions, except per share amounts)

19. Related Party Transactions

   Substantially all shares of Class A Series 1 and Series 2
Common Stock, except those held by the Chairman and Chief Executive
Officer of the Company and a trust established for the benefit of
his children, are held by a Voting Trust which was created in 1988. 
In 1994, a second voting trust was created to hold shares of Class
A Series 3 Common Stock.  A Voting Trustee (currently the Chairman
and Chief Executive Officer of the Company) has sole voting power
and control of all shares held by both Voting Trusts.  The 1988
Voting Trust will expire June 21, 1998 or upon the occurrence of
certain specified events in accordance with the Voting Trust
Agreement.  The 1994 Voting Trust has no expiration date but may
expire upon the occurrence of certain specified events in
accordance with the Voting Trust Agreement.

   The Company engages in various transactions with GE Capital as
described in Notes 4, 13 and 14.

   In December, 1994, Montgomery Ward signed a letter of intent to
acquire an equity interest in ValueVision International, Inc.
(ValueVision).  ValueVision provides television programming within
the emerging home shopping industry.  Under the proposed agreement,
Montgomery Ward will purchase 1,280,000 unregistered shares of
common stock of ValueVision at $6.25 per share, which represents
approximately 4.7% of the issued and outstanding shares of common
stock of ValueVision.  Montgomery Ward will also receive warrants
to purchase an additional 25 million shares of common stock of
ValueVision with exercise prices ranging from $6.50 to $17.00 per
share, with an average exercise price of $9.16 per share.  The
warrants vest over time, subject to the vesting termination and
acceleration provisions in the agreement.  

   In July, 1994, Montgomery Ward, through a subsidiary, became a
limited partner in Merchant Partners Limited Partnership.  The
purpose of this partnership is to invest in new and emerging growth
businesses and leveraged buy-outs to achieve a superior rate of
return.  Montgomery Ward made a capital  contribution of $1 in
1994.  Per the terms of the agreement, additional funding may be
required within limitations set forth in the agreement.  The
cumulative maximum capital contribution is $40.
 
  In October 1991, the Company entered into a joint venture, MW
Direct L.P. (MW Direct), formed through a partnership between
subsidiaries of Montgomery Ward and subsidiaries of Fingerhut
Companies, Inc., a Minneapolis-based specialty catalog marketer. 
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
                       (Dollar amounts in millions)

19. Related Party Transactions (continued)

Montgomery Ward made a $5 initial capital contribution in 1992. 
Per the terms of the agreement, no further capital contributions
are required.

   Montgomery Ward paid on behalf of those associates and past
associates of Montgomery Ward and certain of its subsidiaries who
purchased stock in the Company in 1988, the legal fees and related
costs and expenses in connection with certain deficiencies in tax
assessed by the Internal Revenue Service, and certain Tax Court
cases.  All assessments were settled in 1994. Montgomery Ward paid
approximately $4 in 1993 and $1 in 1992 for services rendered in
connection with the aforementioned matters.
    
   In November 1991, the Board of Directors approved a line of
credit program for certain associates, including directors who are
associates and executive officers of the Company (Line of Credit
Program).  Under the Line of Credit Program, the Company arranged 
with banks (Program Banks) for lines of credit of up to $10 in the
aggregate for all participants in the Line of Credit Program.  As
of December 31, 1994, an aggregate of $5 was available under the
Line of Credit Program.  Any associate who borrows money from the
Program Banks under the Line of Credit Program is required to
pledge to such Program Banks as collateral a number of shares owned
by such associate, the fair market value of which is equal to twice
the amount the associate borrows.  In the event any associate
should default upon his or her repayment obligations, the Company
anticipates that it will repurchase that individual's note from the
Program Banks, together with the Banks' security interest in the
pledged stock, at the face amount of the note plus up to one year's
interest.  At December 31, 1994, the borrowings outstanding under
the Line of Credit Program were less than $1.
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
                       (Dollar amounts in millions)

20. Business Segments

  Montgomery Ward and its subsidiaries are engaged in retail
merchandising and direct response marketing, including insurance,
in the United States.  Following is information regarding revenues,
earnings and assets of the Company by segment.

                                52-Week            53-Week
                              Period Ended       Period Ended
                          Dec. 31,   Jan. 1,     Jan. 2,
                            1994         1994       1993
  Total Revenues
   Retail Merchandising. . $6,573        $5,629       $5,427
   Direct Response
    Marketing. . . . . . .    465           400          379
     Total . . . . . . . . $7,038        $6,029       $5,806

  Operating Earnings
   Retail Merchandising. . $  208        $  171       $  198
   Direct Response
    Marketing. . . . . . . .   60            54           52
   Corporate and Other . .   (89)          (65)        (100)
    Total. . . . . . . . . $  179        $  160       $  150

  Identifiable Assets
   Retail Merchandising. . $3,317       $ 2,627       $2,391
   Direct Response
    Marketing. . . . . . . .  789           753          702
    Corporate and Other. .    434           455          392
     Total . . . . . . . . $4,540        $3,835       $3,485

  Depreciation and
  Amortization
   Retail Merchandising. . $  105        $   95       $   94
   Direct Response
    Marketing. . . . . . .      4             3            3
     Total . . . . . . . . $  109        $   98       $   97

  Capital Expenditures
   Retail Merchandising. . $  180        $  139       $  141
   Direct Response
    Marketing. . . . . . .      4             3            5
     Total . . . . . . . . $  184        $  142       $  146

  Under the laws and regulations applicable to insurance companies,
certain subsidiaries of Signature are limited in the amount of
dividends they may pay without the approval of the Illinois
Insurance Department and are prohibited from making any loans and
advances to Montgomery Ward and its affiliates.  Under these laws,
the restricted subsidiaries, which had aggregate retained earnings
of $141, and aggregate total shareholders equity of $192, can pay
dividends of $41 during 1995 subject to the availability of earned
surplus as determined on a statutory basis.  Dividends received
from insurance subsidiaries were $22, $35 and $27 for 1994, 1993
and 1992. 
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
                       (Dollar amounts in millions)

21. Parent Company Financial Information

  Following is the MW Holding balance sheet as of December 31, 1994
and January 1, 1994 and the statements of income and cash flows for
the 52-week periods ended December 31, 1994 and January 1, 1994 and
the 53-week period ended January 2, 1993.

                       MONTGOMERY WARD HOLDING CORP.
                               BALANCE SHEET

                                  ASSETS
                                         December 31,  January 1,
                                           1994         1994 

 Federal Income Taxes Receivable . . . . . .$  4        $  4
 Investment in Montgomery Ward . . . . . . . 766         671
 Redeemable Preferred Stock of
  Montgomery Ward. . . . . . . . . . . . . .  75          - 
  Total Assets . . . . . . . . . . . . . . .$845        $675


                   LIABILITIES AND SHAREHOLDERS' EQUITY

 Accounts Payable to Montgomery Ward . . . .$ 57        $ 35
 Accrued Liabilities . . . . . . . . . . . .  26          33
  Total Liabilities. . . . . . . . . . . . .  83          68

 Redeemable Preferred Stock. . . . . . . . .  75           -

 Common Stock. . . . . . . . . . . . . . .     -           -
 Capital in excess of par value. . . . . . .  23          19
 Retained Earnings . . . . . . . . . . . . . 751         658
 Unrealized gain on marketable equity
  securities . . . . . . . . . . . . . . . .   2           3
 Less:  Treasury stock, at cost. . . . . . .(89)        (73)
  Total Shareholders' Equity . . . . . . . . 687         607
 Total Liabilities and
  Shareholders' Equity . . . . . . . . . . .$845        $675


                            STATEMENT OF INCOME

                                52-Week            53-Week
                              Period Ended       Period Ended
                          Dec. 31,   Jan. 1,     Jan. 2,
                            1994         1994       1993

 Miscellaneous Costs . . . .$(2)           $(1)         $(2)
  Total Costs and
   Expenses. . . . . . . . . (2)            (1)          (2)
 Tax Benefits. . . . . . . .   -              -            -

 Net Loss Before
  Earnings of
  Montgomery Ward. . . . . . (2)            (1)          (2)
 Equity in Net Income
  of Montgomery Ward,
  net of cumulative
  effect of
  accounting changes . . . . 119            102           62
 Net Income. . . . . . . . . 117            101           60
 Preferred Stock Dividend
  Requirements . . . . . . .   2             -             8

 Net Income Available
  for Common
  Shareholders . . . . . . .$115           $101         $ 52
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
                       (Dollar amounts in millions)

21. Parent Company Financial Information (continued)

                               STATEMENT OF CASH FLOWS
                          
                          December 31,   January 1,    January 2,
                              1994           1994          1993   

 Net Income. . . . . . . . . .$117            $101         $  60
 Adjustments to reconcile
  net income to net cash
  provided:
   Change in undis-
     tributed earnings
     of subsidiary . . . . . .(96)            (79)            48
   Decrease (increase) in:
     Federal income taxes
      receivable . . . . . . .   -               -           (1)
     Other assets. . . . . . .   -               1             -
   Increase (decrease) in:
     Accounts payable to
      Montgomery Ward. . . . .  22              12            10
     Accrued liabilities . .  (14)             (4)           (4)

 Net cash provided
  before financing
  activities . . . . . . . .  (29)              31           113

 Cash flows from financing
  activities:
   Proceeds from issuance
     of common stock . . . . .   3               1             1
   Proceeds from issuance
     of preferred stock. . . .  75               -             -
   Purchase of Montgomery
     Ward preferred
    stock. . . . . . . . . . .(75)               -             -
   Cash dividends paid . . . .(24)            (23)          (19)
   Payments to redeem
     preferred stock . . . . .   -               -          (90)
   Purchase of treasury 
     stock, at cost. . . . . . (9)            (11)           (7)
   Tax benefit of stock
     options exercise
     and other stock
     exchanges . . . . . . .     1               2             2

 Net cash used for
  financing activities . . .  (29)            (31)         (113)

 Cash at end of period . . . $   -            $  -          $  -

 Non-cash investing
  activities:
   Change in unrealized
   gain on investments . . . $ (1)            $  -           $ 1

 Non-cash financing
  activities:
   Notes issued for
   purchase of
   treasury stock. . . . . . $   7            $ 16           $ 5
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(Continued)
          (Dollar amounts in millions, except per share amounts)

22. Quarterly Financial Data (unaudited)

 The quarterly operations of MW Holding are summarized as follows:

                                         Quarter
                         First Second  Third Fourth   Year
52-Week Period Ended
December 31, 1994
  Net sales. . . . . . .$1,216  $1,520   $1,574  $2,263  $6,573
  Cost of goods sold . . . 930   1,183    1,234   1,742   5,089
  Net Income . . . . . . . .10      28       15      64     117
  Net Income per Class A
   Common Share. . . . .   .23     .62      .33    1.51    2.68
  Net Income per Class B
   Common Share. . . . .   .20     .53      .29    1.28    2.30

52-Week Period Ended
January 1, 1994
  Net sales. . . . . . .$1,160  $1,283   $1,327  $1,859  $5,629
  Cost of goods sold .     876     963    1,009   1,408   4,256
  Net Income . . . . .      10      27       14      50     101
  Net Income per Class A
   Common Share. . . .     .21     .61      .33    1.16    2.29
  Net Income per Class B
   Common Share. . . .     .19     .56      .29    1.01    2.04
<PAGE>
Item  9. Disagreements on Accounting and Financial Disclosure.

         None.

                                 PART III


Item 10. Directors and Executive Officers of the Company

         Information as to executive officers required by this item is
included under the caption "Executive Officers of the Registrant"
beginning on page 15.  Information as to directors required by this
item is incorporated herein by reference, pursuant to General
Instruction G(3) to Form 10-K, from the Registrant's definitive
proxy statement, for the annual meeting of shareholders to be held
on May 12, 1995, to be filed within 120 days of the end of the
Registrant's fiscal year.  

Item 11. Executive Compensation

         Incorporated herein by reference, pursuant to General Instruction
G(3) to Form 10-K, from the Registrant's definitive proxy
statement, for the annual meeting of shareholders to be held on May
12, 1995, to be filed within 120 days of the end of the
Registrant's fiscal year.

Item 12. Security Ownership of Certain Beneficial Owners and
         Management.

         Incorporated herein by reference, pursuant to General Instruction
G(3) to Form 10-K, from the Registrant's definitive proxy
statement, for the annual meeting of shareholders to be held on May
12, 1995, to be filed within 120 days of the end of the
Registrant's fiscal year.

Item 13. Certain Relationships and Related Transactions

         Incorporated herein by reference, pursuant to General Instruction
G(3) to Form 10-K, from the Registrant's definitive proxy
statement, for the annual meeting of shareholders to be held on May
12, 1995, to be filed within 120 days of the end of the
Registrant's fiscal year.
<PAGE>
Item 14. Exhibits, Financial Statement Schedules, and Reports on
         Form 8-K.

  (a)  1. Financial Statements.
                                                            Page

   Report of Independent Public Accountants. . . . . . . . .28
    Consolidated Balance Sheet at December 31, 1994
     and January 1, 1994 . . . . . . . . . . . . . . . . . .31
    For the 52-Week Periods Ended December 31, 1994
     and January 1, 1994 and the 53-Week Period
     Ended January 2, 1993
     Consolidated Statement of Income. . . . . . . . . . . .29
       Consolidated Statement of Shareholders' Equity. . . .32
       Consolidated Statement of Cash Flows. . . . . . . . .35
   Notes to Consolidated Financial Statements. . . . . . . .37


       2. Financial Statement Schedules.

   Schedules have been omitted because they are not applicable, not
required, not material, or the required information is given in the
financial statements or notes thereto or combined with the
information presented in other schedules or exhibits.


                       MONTGOMERY WARD HOLDING CORP.
                     CONSOLIDATED STATEMENT OF INCOME
              (Millions of dollars, except per share amounts)


                                                   For the13-Week
                                                    Period Ended
                                           September 30,         October 1,
                                                1995                1994

Revenues
 Net sales, including leased and licensed
  department sales . . . . . . . . . . . . . . $1,562             $1,571
 Direct response marketing revenues,
  including insurance. . . . . . . . . . . . . . .142                119
Total Revenue. . . . . . . . . . . . . . . .  . 1,704              1,690
Costs and Expenses
 Cost of goods sold, including net occupancy
  and buying expense . . . . . . . . . . . . . .1,240              1,235
 Operating, selling, general and
  administrative expenses, including
  benefits and losses of directreponse operations.435               416
 Interest expense, net of investment 
  income . . . . . . . . . . . . . . . . . . .     24                16
    Total Costs and Expenses . . . . . . . . .  1,699             1,667

Income Before Income Taxes . . . . . . . . . . . . .5                23
Income Tax Expense . . . . . . . . . . . . .        2                 8

Net Income . . . . . . . . . . . . . . . . . . . . .3                15
Preferred Stock Dividend Requirements. . . . .      1                 1

Net Income Applicable to
 Common Shareholders . . . . . . . . . . . . . .$   2           $   14



Net Income per Common Share
 Class A . . . . . . . . . . . . . . . . . . . $ .05            $  .33
 Class B . . . . . . . . . . . . . . . . . . . $ .04            $  .29


 

         See notes to consolidated condensed financial statements.
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
                     CONSOLIDATED STATEMENT OF INCOME
              (Millions of dollars, except per share amounts)


                                                       For the 39-Week
                                                        Period Ended
                                                  September 30,   October1,
                                                     1995             1994

Revenues
 Net sales, including leased and licensed
  department sales . . . . . . . . . . . . . .    $4,439            $4,305
 Direct response marketing revenues,
  including insurance. . . . . . . . . . . . .       407               339
    Total Revenues . . . . . . . . . . . . . .     4,846             4,644

Costs and Expenses
 Cost of goods sold, including net occupancy
  and buying expense . . . . . . . . . . . . .    3,528             3,350
 Operating, selling, general and
  administrative expenses, including
  benefits and losses of direct
  response operations. . . . . . . . . . . . . .  1,237             1,174
 Interest expense, net of investment 
  income . . . . . . . . . . . . . . . . . . .       67                41
    Total Costs and Expenses . . . . . . . . .    4,832             4,565

Income Before Income Taxes . . . . . . . . . . . .   14                79
Income Tax Expense . . . . . . . . . . . . . .        4                26

Net Income . . . . . . . . . . . . . . . . . . . .   10                53
Preferred Stock Dividend Requirements. . . . .        3                 2

Net Income Applicable to
 Common Shareholders . . . . . . . . . . . . . . .   $7              $51



Net Income per Common Share
Class A                                . . . . .$  .17         $  1.18
Class B  . . . . . . . . . . . . . . . . . . . .$  .14         $  1.02

Cash Dividends Declared Per Common Share
Class A                               . . . . . $    -         $   .50
Class B                               . . . . . $    -         $   .50


 

         See notes to consolidated condensed financial statements.
<PAGE>
                  MONTGOMERY WARD HOLDING CORP.
                   CONSOLIDATED CONDENSED BALANCE SHEET
                           (Millions of dollars)

                                  ASSETS
                                         September 30,    December 31,         
                                              1995              1994

Cash and cash equivalents. . . . . . . . .$      43       $   33 
Short-term investments . . . . . . . . . . . . . .3            3
Investments of insurance operations. . . . . . . . 
  Total Cash and Investments . . . . . . . . . .395          350

Trade and other accounts receivable. . . . . . .136          112
Accounts and notes receivable from affiliates    20            6
    Total Receivables
Merchandise inventories. . . . . . . . . . . .1,794        1,625
Prepaid pension contribution . . . . . . . . . .329          324
Properties, plants and equipment, net of 
 accumulated depreciation and 
 amortization. . . . . . . . . . . . . . . . .1,374        1,396
Direct response and insurance 
 acquisition costs                              359          322
Other assets . . . . . . . . . . . . . . . .    472          402
Total Assets . . . . . . . . . . . . . . . . $4,879       $4,537


                   LIABILITIES AND SHAREHOLDERS' EQUITY

Short-term borrowings. . . . . . . . . . . .$   670       $  144
Trade accounts payable                        1,486        1,719
Accrued liabilities and other obligations. . .1,090        1,231
Federal income taxes payable . . . . . . . . . . .5           14
Insurance policy claim reserves. . . . . . . .  238          236
Long-term debt . . . . . . . . . . . . . . . . .427          228
Obligations under capital leases . . . . . . . . 68           81
Deferred federal income taxes. . . . . . . . . .121          122
    Total Liabilities. . . . . . . . . . . . .4,105        3,775

Redeemable Preferred Stock . . . . . . . . . . . 75           75

Shareholders' Equity
 Common stock. . . . . . . . . . . . . . . . . . .-            -
 Capital in excess of par value. . . . . . . . . 27           23
 Retained earnings . . . . . . . . . . . . . . .758          751
 Unrealized gain on marketable equity securities 10            2
 Less:  Treasury stock, at cost. . . . . .     (96)         (89)
    Total Shareholders' Equity . . . . . . .    699          687

Total Liabilities andShareholders' Equity.   $4,879       $4,537





        See notes to consolidated condensed financial statements. 
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
                   CONSOLIDATED STATEMENT OF CASH FLOWS
                           (Millions of dollars)

                                                For the 39-Week
                                                  Period Ended
                                            September 30,  October 1,
                                              1995          1994

Cash flows from operating activities:
 Net income                                     $    10     $   53
 Adjustments to reconcile net income to 
  net cash provided by operating activities:
    Depreciation and amortization. . . . .    . . .  93         78
    Deferred income taxes. . . . . . . .      . . . (5)         10
    Gain on sales/retirements of assets.    . . . .(10)          -
 Changes in operating assets and liabilities:
  (Increase) decrease in:
    Trade and other accounts receivable. . . .    .(24)       (20)
    Accounts and notes receivable from affiliates. (14)       (10)
    Merchandise inventories. . . . . .            (169)      (248)
    Prepaid pension contribution . . . . . . . . .  (5)       (11)
    Other assets . . . . . . . . . . . . . . . .   (84)       (43)
  Increase (decrease) in:
    Trade accounts payabl  . . . . . . . . . . . .(233)       (17)
    Federal income taxes payable, net. . . . . .   (10)        (4)
     Accrued liabilities and other obligations    (159)      (125)
    Insurance policy claim reserves. . . . . .       2         (1)
     Net cash used in operations . . . . . . .    (608)      (338)

Cash flows from investing activities:
 Acquisition of Lechmere, net of cash acquired . .    -      (109)
 Investment in ValueVision International, Inc. . . . (8)        -
 Purchase of short-term investments. . . . . . .    (14)     (183)
 Purchase of investments of insurance operations ..(465)     (476)
 Sale of short-term investments. . . . . . . . . .   14        177
 Sale of investments of insurance operations . .    443        470
 Capital expenditures. . . . . . . . . . . . . .   (90)      (114)
 Disposition of properties, plants and 
    equipment, net. . . .                           24          1
    Sale of assets held for disposition. .           -          1 
     Net cash used for investing activities.       (96)      (233)


         See notes to consolidated condensed financial statements.
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
                    CONSOLIDATED STATEMENT OF CASH FLOWS
                           (Millions of dollars)

                                                         For the39-Week
                                                           Period Ended
                                                September 30,      October 1,
                                                      1995            1994
Cash flows from financing activities:
 Proceeds from short-term borrowings . . . . .     10,529            $6,255
 Payments on short-term borrowings . . . . . .    (10,003)           (5,693)
 Proceeds from issuance of long-term debt. . . .      205               166
 Payments of Montgomery Ward long-term debt  . .      (6)              (172)
 Payments of Lechmere long-term debt . . . . . . . .   -                (88)
 Payments of obligations under capital leases.        (5)                (6)
 Proceeds from issuance of Common Stock. . . . . . .   4                  2
 Proceeds from issuance of Preferred Stock . . . . .   -                 75
 Cash dividends paid . . . . . . . . . . . . . . .    (3)               (24)
 Purchase of treasury stock, at cost . . . . . .      (7)                (5)
    Net cash provided by financing activities. . .   714                510

Increase (decrease) in cash and cash equivalents .    10                (61)
Cash and cash equivalents at beginning of period .    33                 98

Cash and cash equivalents at end of period . .    $   43             $   37

Supplemental disclosure of cash flow information:
  Cash paid during the period for:
    Income taxes . . . . . . . . . . . . . . . . .   $ 22              $ 25
    Interest . . . . . . . . . . . . . . . . . . . . $ 61              $ 40

Non-cash financing activity:
 Notes issued for purchase of Treasury stock.        $  -              $  3

Non-cash investing activity:
 Change in unrealized gain on marketable equity 
    securities                                       $  8              $  2
 Like-kind exchange of assets. . . . . . . . .       $  -              $  4 








         See notes to consolidated condensed financial statements.
<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
           NOTES TO CONSOLIDATED CONDENSED FINANCIAL STATEMENTS
              (Millions of dollars, except per share amounts)


1.  Condensed Financial Statements

  Montgomery Ward Holding Corp. (the Company or MW Holding) conducts its opera-
tions through its only direct subsidiary, Montgomery Ward & Co., Incorporated 
(Montgomery Ward).  In the opinion of management, the unaudited financial state-
ments of the Company include all adjustments necessary for a fair presentation. 
All such adjustments are of a normal recurring nature.  The condensed financial 
statements should be read in the context of the financial statements and notes 
thereto filed with the Securities and Exchange Commission in MW Holding's 1994 
Annual Report on Form 10-K.  Certain prior period amounts have been reclassified
to be comparable with the current period presentation.


2.  Net Income Per Common Share

 Net income per common share is computed as follows:
                                               13-Week Period Ended
                                                September 30, 1995
                                              Class A       Class B

 Earnings available for Common Shareholders. .    $ 1           $ 1

 Weighted average number of common 
   and common equivalent shares 
   (stock options) outstanding. . . .       20,919,243   25,000,000

 Earnings per share. . . . . . . . . . . .       $ .05       $ . 04



                                            13-Week Period Ended
                                               October 1, 1994
                                              Class A        Class B
 Earnings available for Common 
  Shareholders . . . . . . . . . . . . . . . .    $ 7          $ 7

 Weighted average number of common 
    and common equivalent shares
    (stock options) outstanding. .         21,309,266    25,000,000
 
 Earnings per share. . . . . . . . . . . . . . $ .33           $ .29








<PAGE>
                       MONTGOMERY WARD HOLDING CORP.
           NOTES TO CONSOLIDATED CONDENSED FINANCIAL STATEMENTS
              (Millions of dollars, except per share amounts)


2.  Net Income Per Common Share (continued)

                                                        39-Week Period Ended
                                                       September 30, 1995
                                                    Class A          Class B


 Earnings available for Common Shareholders.       $    3         $       4

 Weighted average number of common 
   and common equivalent shares
  (stock options) outstanding. . . . . . . . . 19,915,677        25,000,000

 Earnings per share. . . . . . . . . . . . . .      $ .17            $  .14





                                            39-Week Period Ended
                                                October 1, 1994
                                             Class A        Class B

 Earnings available for Common Shareholders. . $ 25               $ 26

 Weighted average number of common 
  and common equivalent shares
  (stock options) outstanding. . . .       21,459,648          25,000,000

 Earnings per share. . . . . . . . . . . . . . $ 1.18              $ 1.02


3.  Benefits and Losses

  Operating, selling, general and administrative expenses include benefits and
losses related to direct response marketing operations of $28 and $26 for the 
13-week periods ended September 30, 1995 and October 1, 1994, respectively and 
$83 and $78 for the 39-week periods ended September 30, 1995 and October 1, 
1994, respectively.

4.  Debt Agreements

  On July 11, 1995, Montgomery Ward entered into a Note Purchase Agreement
(1995 Note Purchase Agreement) with various lenders involving the private
placement of $180 of Senior Notes which have maturities of from five to ten 
years at fixed interest rates varying from 6.52% to 6.98%.  Proceeds from the 
debt issue were used to pay short-term borrowings incurred to fund the acquisi-
tion of Lechmere.

  On September 29, 1995, Montgomery Ward borrowed $25 under a Term Loan
Agreement (Term Loan Agreement) with  a bank.  The borrowings mature on 
September 30, 1999.  Under the Term Loan Agreement, Montgomery Ward may select 
among several interest rate options which are based on market rates.

  Borrowings under the 1995 Note Purchase Agreement and the Term Loan Agreement
are subject to various restrictions on Montgomery Ward, including the
satisfaction of certain financial tests which include restrictions on the pay-
ment of dividends.  The dividend restrictions under the 1995 Note Purchase 
Agreement and the Term Loan Agreement are currently no more restrictive than the
restrictions imposed by the Long Term Credit Agreement and Short Term Credit
Agreement.
<PAGE>
                 MONTGOMERY WARD HOLDING CORP.
     NOTES TO CONSOLIDATED CONDENSED FINANCIAL STATEMENTS
                     (Millions of dollars)


5.   Subsequent Event

   Subsequent to quarter end, Signature Financial/Marketing, Inc. ( Signature 
and, together with its subsidiaries, the  Signature Group )  and Amoco Oil Hold-
ing Company entered into a letter of intent for the sale of all the outstanding
capital stock of  Amoco Enterprises, Inc., operator of the Amoco Motor Club, to
the Signature Group. Signature is a wholly-owned subsidiary of Montgomery Ward
& Co., Incorporated, which is, in turn, a wholly-owned subsidiary of Montgomery
Ward Holding Corp.  The purchase price is $100 million, subject to certain
specified adjustments based upon the closing balance sheet of Amoco Enterprises,
Inc. The transaction is subject to certain conditions, including the completion
of a due diligence review, the approval of both its  Board of Directors, the
receipt of all regulatory and third party approvals, as well as the execution of
a definitive agreement between the two companies.
  

Item 2. Management's Discussion and Analysis of Financial Condition and Results
        of Operations

  The following discussion and analysis of results of operations for MW Holding
compares the third quarter of 1995 to the third quarter of 1994, as well as the
first nine months of 1995 to the first nine months of 1994.  All dollar amounts
referred to in this discussion are in millions, and all income and expense items
are shown before income taxes, unless specifically stated otherwise.

  MW Holding's business is seasonal, with one-third of the sales traditionally
occurring in the fourth quarter; accordingly, the results of operations for the
quarter and the first nine months are not necessarily indicative of the results
for the entire year.  
 
Results of Operations 

Third Quarter 1995 Compared with Third Quarter 1994

  Net income for the third quarter of 1995 was $3, a decrease of $12 from the
prior year.

  Consolidated total revenues (net sales and direct response marketing
revenues, including insurance) were $1,704 compared with $1,690 in 1994.  Net
sales decreased $9.  Apparel and Domestics sales decreased 6%, while Hardlines
sales  increased 3%.  Comparable store sales decreased 3%.  The Apparel and
Domestics sales decrease includes the impact of Montgomery Ward s decision to
exit the sale of paint and painting supplies in 1995.

  Direct response marketing revenues increased $23, or 19%, to $142.  The
increase was due to increased insurance revenues of $6, primarily due to
increased policyholders obtained from Montgomery Ward in-store promotions, and
increased club revenues of $17, primarily due to acquisitions as well as
increased marketing efforts.

    Gross margin (net sales less cost of goods sold) dollars were $322, a
decrease of $14, or 4%, from the third quarter of last year.  The decrease in
gross margin was due to a decrease in the gross margin rate ($10), primarily due
to decreased Hardlines margin rates, and increased occupancy costs ($4).  The
occupancy cost increase was primarily due to increased depreciation expense as
a result of 1994 and 1995 capital investments in new and existing stores. 
Competitive pressures continue to have a negative impact on margin rates.

    Operating, selling, general and administrative expenses increased $19, or 
4%, from the prior year.  This increase was due to the impact of new store 
openings of $9, increased advertising and promotional costs of $10 and increased
operating and other administrative expenses of $5, partially offset by increased
income generated from the sale of product service contracts of $5.  In addition,
the Company continued to incur expenditures associated with the integration of
Lechmere's operations, stores and merchandise information systems. 
<PAGE>

Item 2. Management's Discussion and Analysis of Financial Condition and Results
        of Operations (continued)

Results of Operations (continued) 

Third Quarter 1995 Compared with Third Quarter 1994 (continued)

  Net interest expense increased $8, or 50%, from the prior year due to
increased borrowings (as more fully described in the Discussion of Financial
Condition), as well as increased interest rates. 

First Nine Months of 1995 Compared with First Nine Months of 1994

  Consolidated net income was $10, a decrease of $43 from the prior year.  Net
income for 1995 includes a first quarter loss from operations of Lechmere. 
Lechmere was acquired on March 30, 1994, therefore 1994 results exclude
Lechmere s first quarter 1994 results.   In addition, the prior year results
include a favorable income tax adjustment of $3.

  Consolidated total revenues were $4,846 compared with $4,644 in 1994.  Net
sales increased $134, or 3%, of which $192 was attributable to the first quarter
impact of Lechmere, as described above.  Excluding Lechmere's first quarter
impact, net sales decreased $58.  The decreased sales reflect a 3% decrease in
Apparel and Domestics, which includes the negative impact of exiting the sale of
paint and  paint supplies, while Hardlines sales remained even with the prior
year.   Sales on a comparable store basis, which reflects only the stores in
operation for both the first nine months of 1995 and 1994, decreased 3%.

  Direct response marketing revenues increased $68, or 20%, to $407.  The
increase was due to increased insurance revenues of $20, primarily due to
increased policyholders obtained from  Montgomery Ward in-store promotions, and
increased club revenues of $48, primarily due to acquisitions as well as
increased marketing efforts.  The acquisitions of Smilesaver in April, 1994 and
Credit Card Sentinel in October, 1994 accounted for an increase in revenues of 
$8.

    Gross margin dollars, including Lechmere, were $911, a decrease of $44, or
5%, from the first nine months of last year.  The decrease was due to the
decreased gross margin rate ($61) and increased occupancy costs ($26), partially
offset by the gross margin impact of the increase in sales ($37) and decreased
buying office and other expenses ($6). Continued competitive pressures also had
a negative impact on margin rates.   See  Third Quarter 1995 Compared with Third
Quarter 1994  for a discussion of the increase in occupancy costs.  The 1995 
gross margin rate reflects the gross margin results for Lechmere for nine months
while the 1994 rate reflects Lechmere s results for only six months.  Lechmere s
emphasis in appliances and electronics, which tend to have lower gross margin
rates, contributed to the decrease in the 1995 gross margin rate.

  Operating, selling, general and administrative expenses, including the first
quarter impact of Lechmere, increased $63, or 5%, from the prior year.  Exclud-
ing Lechmere's first quarter impact, operating, selling, general and administra-
tive expenses increased by $29. This increase was due to the impact of new store
openings of $29, increased advertising and promotional costs of $14 and in-
creased operating and other administrative expenses of $8, partially offset by 
the increased income generated from the sales of product service contracts of 
$22.

  Net interest expense increased $26, or 63%, from the prior year due to
increased borrowings (as more fully described in the Discussion of Financial
Condition), the first quarter impact of higher borrowings due to the Lechmere
acquisition, and increased interest rates.


<PAGE>

Item 2. Management's Discussion and Analysis of Financial Condition and Results
        of Operations (continued)

Discussion of Financial Condition

  Montgomery Ward is the only direct subsidiary of MW Holding and therefore
Montgomery Ward and its subsidiaries are MW Holding's sole source of funds.

  Montgomery Ward has entered into a Long Term Credit Agreement (Long Term
Agreement) dated as of September 15, 1994 with various lenders.  The Long Term
Agreement, which was extended during the third quarter of 1995 and currently
expires on September 6, 2000, provides for a revolving facility in the principal
amount of $603.  As of September 30, 1995, $444 was outstanding under the Long
Term Agreement.  Concurrently, Montgomery Ward also entered into a Short Term
Credit Agreement (Short Term Agreement) dated as of September 15, 1994 with
various lenders.   The  Short  Term  Agreement,  which was extended during the
third quarter of 1995 and currently expires on September 6, 1996, provides for
a revolving facility in  the  principal  amount of $297.  As of September 30,
1995, $181 was outstanding under the Short Term Agreement.  In addition, $45 was
outstanding under short-term uncommitted bank lines of credit as of 
September 30, 1995, which the Company uses to diversify its borrowings when in-
terest rates under the uncommitted lines are attractive.

  Under the Long Term Agreement and the Short Term Agreement (collectively, the
Agreements), Montgomery Ward may select among several interest rate options,
including a rate negotiated with one or more of the various lenders.  The
interest rates for the aforementioned bank borrowings are based on market rates
and significant increases in market interest rates will increase interest
payments required.  A commitment fee is payable based upon the unused amount of
each facility, although under certain circumstances, an additional fee may be
payable to lenders not participating in a negotiated rate loan.

  During the fourth quarter of 1994, Montgomery Ward entered into interest rate
exchange and cap agreements with various banks to offset the market risk
associated with an increase in interest rates under both the Long Term Agreement
and Short Term Agreement.  The aggregate notional principal amounts under the
interest rate exchange agreements is $175 in 1995.  Under the terms of the
interest rate exchange agreements, Montgomery Ward pays the banks a weighted
average fixed rate of 7.4% multiplied by the notional principal amount in 1995
and will receive the one-month daily average London Interbank Offered (LIBO) 
rate multiplied by the notional principal amount.  The average aggregate 
notional principal amount under the various cap agreements is $154 in 1995.  
Under the terms of the cap agreements, Montgomery Ward receives payments from 
the banks when the one-month daily average LIBO rate exceeds the 5.5% cap strike
rate in 1995.  Such payments will equal the amount determined by multiplying the
notional principal amount by the excess of the percentage rate, if any, of the 
one-month daily average LIBO rate over the cap strike rate.  The interest rate 
exchange and cap agreements increased the effective borrowing rate under the 
Agreements by .45% for the 39-week period ended October 1, 1995.  Montgomery 
Ward is exposed to credit risk in the event of nonperformance by the other 
parties to the interest rate exchange and cap agreements; however, Montgomery 
Ward anticipates full performance by the counterparties. 

  On July 11, 1995, Montgomery Ward entered into a Note Purchase Agreement
(1995 Note Purchase Agreement) with various lenders involving the private
placement of $180 of Senior Notes which have maturities of from five to ten 
years at fixed interest rates varying from 6.52% to 6.98%.  Proceeds from the 
debt issue were used to repay short-term borrowings incurred to fund the 
Company's acquisition of Lechmere.  See Note 4 to the Consolidated Condensed 
Financial Statements.

  On September 29, 1995, Montgomery Ward borrowed $25 under a Term Loan
Agreement (Term Loan Agreement) with a bank.   The borrowings mature on 
September 30, 1999.  Under the Term Loan Agreement,  Montgomery Ward may select 
among several interest rate options which are based on market rates.  See Note 5
to the Consolidated Condensed Financial Statements.

<PAGE> 

Item 2. Management's Discussion and Analysis of Financial Condition and Results
        of Operations (continued)

Discussion of Financial Condition (continued)

  The Agreements, the 1993 Note Purchase Agreements, the 1995 Note Purchase
Agreement and the Term Loan Agreement impose various restrictions on Montgomery
Ward, including the satisfaction of certain financial tests which include
restrictions on payments of dividends.  Under the terms of the Agreements and 
the Term Loan Agreement, which are currently the most restrictive of the 
financing agreements as to dividends, distributions and redemptions, Montgomery 
Ward may not pay dividends or make any other distributions to the Company or re-
deem any Common Stock in excess of (1) $63 on a cumulative basis, plus (2) 50% 
of Consolidated Net Income of Montgomery Ward (as defined in the Agreements) 
after January 1, 1994, plus (3) any repayment by the Company of any loan or 
advance made by Montgomery Ward to the Company which was received after
January 1, 1994, plus (4) capital contributions received by Montgomery Ward 
after January 1, 1994, plus (5) net proceeds received by Montgomery Ward from 
(a) the issuance of capital stock including treasury stock but excluding Debt-
Like Preferred Stock (as defined in the Agreements) or (b) any indebtedness 
which is converted into shares of capital stock other than Debt-Like Preferred 
Stock of Montgomery Ward or the Company, after January 1, 1994, plus (6) an ad-
justment of $45 for 1994 through 1996, $30 in 1997 and $15 in 1998.

  Financing requirements were expected to increase in 1995 due to new store
openings and the Lechmere acquisition.  The Company has made, and will continue
to make significant investments in Lechmere's operations, particularly in the
computer systems used by store and buying office associates.  However, lower 
than expected sales and lower inventory turnover also contributed to the in-
crease in debt levels and interest expense over the prior year.  The prior year 
debt levels were reduced by a dividend received by Montgomery Ward from Sig-
nature of $15. Signature did not pay a 1995 dividend.  Increased short term 
interest rates also caused an increase in interest expense.  Inventory manage-
ment initiatives are underway which are intended to reduce working capital and 
debt levels by year-end, although management can not assure these initiatives 
will be successful.

  Future cash needs are expected to be provided by ongoing operations, the sale
of customer receivables to Montgomery Ward Credit Corporation (Montgomery Ward
Credit), a subsidiary of General Electric Capital Corporation and borrowings
under the Agreements.

  Capital expenditures during the first nine months of 1995 of $90 were
primarily related to expenditures for the opening of three Electric Avenue & 
More stores, the relocation of one Lechmere store and various merchandise fix-
ture and presentation programs.  Capital expenditures for the comparable 1994 
period were $114.
  


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