PRIDE INC
10QSB, 1996-07-19
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-QSB




             QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                        For the period ended May 31, 1996

                        Commission File Number 33-24718-A


                                   PRIDE, INC.
             (Exact name of registrant as specified in its charter)

           Delaware                                      65-0109088
(State or other jurisdiction of             (I.R.S. Employer Identification No.)
incorporation or organization)


    Pride House, Watford Metro Centre, Tolpits Lane, Watford, England WD1 8SB
               (Address of principal executive offices) (Zip Code)

                                  800 698-6590
                (Issuer's telephone number, including area code)




Indicate by (X)  whether  Registrant  (1) has filed all  reports  required to be
filed by Section 13 or 15(d) of the  Securities  Exchange Act of 1934 during the
preceding 12 months and (2) has been subject to such filing requirements for the
past 90 days. YES __X__     NO _____

Common Stock, $.002 par value. 1,995,357 shares outstanding as of May 31, 1996.

<PAGE>

                           PRIDE INC. AND SUBSIDIARIES


                                      INDEX


<TABLE>
<CAPTION>
                                                                                       Page(s)
                                                                                       -------
<S>                                                                                      <C> 
PART I.  Financial Information:

ITEM 1.  Financial Statements

         Consolidated Condensed Balance Sheets - May 31, 1996
         (Unaudited) and November 30, 1995                                                3.

         Consolidated Condensed Statements of Operations (Unaudited) -
         Six and Three Months Ended May 31, 1996 and 1995                                 4.

         Consolidated Condensed Statements of Cash Flows (Unaudited) -
         Six Months Ended May 31, 1996 and 1995                                           5.

         Notes to Interim Consolidated Condensed Financial Statements (Unaudited)         6.

ITEM 2.  Management's Discussion and Analysis of Financial Condition and
         Results of Operations                                                            8.


PART II. Other Information                                                               10.


SIGNATURES                                                                               11.

EXHIBITS:

    Exhibit 11 - Computation of Earnings (Loss) Per Share

    Exhibit 27 - Financial Data Schedule
</TABLE>

<PAGE>

PART I.        FINANCIAL INFORMATION

ITEM 1.        Financial Statements


<TABLE>
<CAPTION>
                                                    PRIDE, INC. AND SUBSIDIARIES
                                                CONSOLIDATED CONDENSED BALANCE SHEETS

                                                             - ASSETS -
                                                                                                  May 31,           November 30,
                                                                                                   1996                1995
                                                                                              -------------        -------------
                                                                                               (Unaudited)
<S>                                                                                           <C>                  <C>          
ASSETS:
  Cash and cash equivalents                                                                   $     463,176        $      73,946
  Accounts receivable - net of allowance for doubtful accounts                                    1,351,021            1,255,690
  Inventories                                                                                       202,909               31,137
  Property, revenue producing vehicles and equipment - net (Note 2)                              11,375,667            9,924,318
  Intangible assets - net (Note 6)                                                                9,826,795           10,141,130
                                                                                              -------------        -------------

TOTAL ASSETS                                                                                  $  23,219,568        $  21,426,221
                                                                                              =============        =============

                                            - LIABILITIES AND SHAREHOLDERS' EQUITY -

LIABILITIES:
  Due to creditors (Note 3)                                                                   $   9,576,411        $   9,962,888
  Loans payable - officers/directors                                                                 26,270              149,938
                                                                                              -------------        -------------

TOTAL LIABILITIES                                                                                 9,602,681           10,112,826
                                                                                              -------------        -------------

MINORITY INTERESTS IN CONSOLIDATED SUBSIDIARIES
  (Note 4)                                                                                        5,979,580                 --
                                                                                              -------------        -------------

COMMITMENTS AND CONTINGENCIES

SHAREHOLDERS' EQUITY:
  Preferred stock, $.001 par value, 5,000,000 shares authorized,
    none issued or outstanding                                                                         --                   --
  Common stock, $.002 par value, 500,000,000 shares authorized,
    1,995,357 and 1,905,357 shares issued and outstanding at
    May 31, 1996 and November 30, 1995, respectively                                                  3,991                3,811
  Additional paid-in capital                                                                      8,485,286           12,126,311
  Retained earnings (deficit)                                                                    (1,301,860)          (1,226,363)
  Foreign currency translation                                                                      449,890              409,636
                                                                                              -------------        -------------

                                                                                                  7,637,307           11,313,395
                                                                                              -------------        -------------

TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY                                                    $  23,219,568        $  21,426,221
                                                                                              =============        =============
</TABLE>

        See notes to interim consolidated condensed financial statements.

                                                                         Page 3.

<PAGE>

<TABLE>
<CAPTION>
                                                  PRIDE, INC. AND SUBSIDIARIES
                                         CONSOLIDATED CONDENSED STATEMENTS OF OPERATIONS
                                                           (Unaudited)

                                                                    For the Six Months                  For the Three Months
                                                                       Ended May 31,                        Ended May 31,
                                                               ---------------------------           ---------------------------
                                                                  1996             1995                 1996             1995
                                                               ----------       ----------           ----------       ----------


<S>                                                            <C>              <C>                  <C>              <C>       
REVENUES                                                       $5,242,878       $3,555,331           $2,797,154       $1,848,556
                                                               ----------       ----------           ----------       ----------
EXPENSES:
 Cost of sales                                                  3,932,351        2,374,520            2,228,301        1,418,557
 General and administrative expenses                              679,160          590,431              271,738          169,674
 Amortization of goodwill and acquisition costs                   315,360          320,487              157,680          160,244
 Interest expense and other                                       459,123          464,881              251,788          218,287
                                                               ----------       ----------           ----------       ----------
                                                                5,385,994        3,750,319            2,909,507        1,966,762
                                                               ----------       ----------           ----------       ----------

LOSS BEFORE MINORITY INTERESTS                                   (143,116)        (194,988)            (112,353)        (118,206)

 Minority interests in net loss of consolidated
   subsidiaries  (Note 4)                                          67,619             --                 45,348             --
                                                               ----------       ----------           ----------       ----------

LOSS BEFORE PROVISION FOR INCOME
 TAXES                                                            (75,497)        (194,988)             (67,005)        (118,206)

 Provision for income taxes                                          --               --                   --               --
                                                               ----------       ----------           ----------       ----------

NET LOSS                                                       $  (75,497)      $ (194,988)          $  (67,005)      $ (118,206)
                                                               ==========       ==========           ==========       ==========

LOSS PER COMMON SHARE (Note 5)                                 $     (.04)      $     (.10)          $     (.03)      $     (.06)
                                                               ==========       ==========           ==========       ==========

WEIGHTED AVERAGE NUMBER OF
 COMMON SHARES OUTSTANDING
  (Note 5)                                                      1,913,717        1,851,996            1,921,987        1,905,357
                                                               ==========       ==========           ==========       ==========
</TABLE>

        See notes to interim consolidated condensed financial statements.

                                                                         Page 4.

<PAGE>

<TABLE>
<CAPTION>
                                                  PRIDE, INC. AND SUBSIDIARIES
                                         CONSOLIDATED CONDENSED STATEMENTS OF CASH FLOWS
                                                           (Unaudited)

                                                                                                    For The Six Months Ended
                                                                                                             May 31,
                                                                                                 -------------------------------
                                                                                                     1996                1995
                                                                                                 ------------        -----------

<S>                                                                                              <C>                 <C>        
NET CASH PROVIDED BY OPERATING ACTIVITIES                                                        $     31,608        $ 2,016,106
                                                                                                 ------------        -----------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchases of revenue producing assets                                                            (3,207,506)        (1,347,226)
  Proceeds from sale of fixed assets                                                                  570,037            252,031
                                                                                                 ------------        -----------
    Net cash (utilized) by investing activities                                                    (2,637,469)        (1,095,195)
                                                                                                 ------------        -----------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Proceeds from hire purchase contract funding                                                      3,795,711          1,317,587
  Principal repayments of hire purchase contract funding                                           (3,448,679)        (1,752,002)
  Principal payments of long-term debt                                                                (42,436)              --
  Loans (repaid to) received from officers                                                           (123,668)            26,270
  Proceeds from subsidiary's sale of stock                                                          2,346,354               --
  Bank lines of credit                                                                                467,809               --
                                                                                                 ------------        -----------
    Net cash provided (utilized) by financing activities                                            2,995,091           (408,145)
                                                                                                 ------------        -----------

NET INCREASE IN CASH AND CASH EQUIVALENTS                                                             389,230            512,766

  Cash and cash equivalents, at beginning of year                                                      73,946             22,336
                                                                                                 ------------        -----------

CASH AND CASH EQUIVALENTS, AT END OF PERIOD                                                      $    463,176        $   535,102
                                                                                                 ============        ===========
</TABLE>



SUPPLEMENTAL INFORMATION:

(i)   During the period ended May 1995,  the Company  issued  155,000  shares of
      common  stock at a price of $1.00 per share in lieu of  repayment of loans
      aggregating $155,000.

(ii)  During the period  ended May 1996,  the Company  issued  90,000  shares of
      common stock in connection with consulting services rendered.

        See notes to interim consolidated condensed financial statements.

                                                                         Page 5.

<PAGE>

                          PRIDE, INC. AND SUBSIDIARIES
          NOTES TO INTERIM CONSOLIDATED CONDENSED FINANCIAL STATEMENTS
                                   (Unaudited)


NOTE 1 -  DESCRIPTION OF COMPANY:

          Pride,  Inc.  (the  "Company"),   which  is  a  holding  company,  was
          incorporated  as  International  Sportsfest,  Inc.  in  the  state  of
          Delaware on September 11, 1988.  The Company was a  development  stage
          company with no operations through January 13, 1994. On that date, the
          Company  acquired,  through an  exchange  of stock,  Pride  Management
          Services Plc ("PMS"), a consolidated group of companies located in the
          United  Kingdom.  Simultaneously  with the  acquisition,  the  Company
          changed its name from  International  Sportsfest,  Inc. to Pride, Inc.
          and now has its  corporate  offices in Watford,  England and New York,
          New York. By acquiring 100% of the issued and outstanding common stock
          of Pride  Management,  PMS  became a  wholly-owned  subsidiary  of the
          Company.  For  accounting  purposes the  acquisition  was treated as a
          recapitalization  of Pride  Management  with PMS as the  acquiror in a
          reverse  acquisition.  In  March  1995,  pursuant  to  the  terms  and
          conditions of a  reorganization,  the Company exchanged all its shares
          in Pride  Management  Services,  Plc. for  1,500,000  shares of common
          stock  in Pride  Automotive  Group,  Inc.  (a  newly  formed  Delaware
          corporation).  As a result of this exchange,  Pride Automotive  Group,
          Inc. ("PAG") became a majority owned subsidiary of the Company and the
          parent of PMS. See also Note 4 re: Minority Interest in Subsidiaries.

          Pride  Management  Services  Plc  ("PMS") is a holding  company of six
          subsidiaries  which are  engaged  in the  leasing  of motor  vehicles,
          primarily  on  contract  hire,  to  local   authorities  and  selected
          corporate customers throughout the United Kingdom.

          The accounting  policies followed by the Company are set forth in Note
          2 to the Company's  consolidated  financial statements included in its
          Annual  Report on Form 10-KSB for the year ended  November  30,  1995,
          which is incorporated herein by reference.  Specific reference is made
          to this report for a description  of the Company's  securities and the
          notes to consolidated financial statements included therein.

          In the  opinion of  management,  the  accompanying  unaudited  interim
          consolidated  condensed  financial  statements of Pride,  Inc. and its
          wholly-owned  subsidiaries,   contain  all  adjustments  necessary  to
          present fairly the Company's financial position as of May 31, 1996 and
          the  results of its  operations  for the six and three  month  periods
          ended  May 31,  1996 and 1995 and its  cash  flows  for the six  month
          periods ended May 31, 1996 and 1995.

          The results of  operations  for the six and three month  periods ended
          May 31,  1996 are not  necessarily  indicative  of the  results  to be
          expected for the full year.

NOTE 2 -  FIXED ASSETS:

          Fixed assets consists of the following:

                                                       May 31,      November 30,
                                                        1996            1995
                                                    -----------     -----------
          Building and improvements                 $ 1,719,415     $ 1,719,415
          Revenue producing vehicles                 14,039,749      11,989,192
          Furniture, fixtures and machinery             529,771         519,753
                                                    -----------     -----------
                                                     16,288,935      14,228,360
          Less:  accumulated depreciation             4,913,268       4,304,042
                                                    -----------     -----------
                                                    $11,375,667     $ 9,924,318
                                                    ===========     ===========

                                                                         Page 6.

<PAGE>

                          PRIDE, INC. AND SUBSIDIARIES
          NOTES TO INTERIM CONSOLIDATED CONDENSED FINANCIAL STATEMENTS
                                   (Unaudited)


NOTE 3  - DUE TO CREDITORS:

          Included in due to creditors  as of May 31,  1996,  are amounts in the
          aggregate of $3,725,807  which are not due and payable until after May
          31,  1997.  This amount  consists  of amounts due to trade  creditors,
          loans payable, equipment notes payable and various accruals.


NOTE 4  - MINORITY INTERESTS IN SUBSIDIARIES:

          In December  1995,  PAG  consummated a private  placement  offering of
          common stock of 500,000  shares which reduced the Company's  ownership
          interest to 72.8%.

          In April 1996, PAG successfully  completed an initial public offering.
          The offering consisted of 592,500 shares of common stock at a price of
          $5.00 per share and 2,000,000 warrants at a price of $.10 per warrant.
          As a result of the above transactions,  the Company now owns 56.55% of
          PAG. As of May 31, 1996, the minority interest liabilities  aggregated
          $5,979,580.


NOTE 5  - COMMON STOCK / EARNINGS (LOSS) PER SHARE:

          Earnings  (loss)  per  share  has been  computed  on the  basis of the
          weighted average number of common shares and common  equivalent shares
          outstanding during each period presented.


NOTE 6 -  INTANGIBLE ASSETS:

          Intangible  assets  consist  primarily  of  goodwill  which  arose  in
          connection  with  the  acquisition  of  certain  subsidiaries  of PMS.
          Acquisition  costs  representing  organization  type expenditures have
          also been capitalized as intangible assets.  These are being amortized
          on a straight-line basis over a 20 and 10 year period, respectively.

          The Company  periodically  reviews the valuation and  amortization  of
          goodwill to determine  possible  impairment  by comparing the carrying
          value to the undiscounted future cash flows of the related assets.

                                                                         Page 7.

<PAGE>

ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
          CONDITION AND RESULTS OF OPERATIONS

          Pride,  Inc.  (the  "Company"),   which  is  a  holding  company,  was
          incorporated  as  International  Sportsfest,  Inc.  in  the  state  of
          Delaware on September 11, 1988.  The Company was a  development  stage
          company with no operations through January 13, 1994. On that date, the
          Company  acquired,  through an  exchange  of stock,  Pride  Management
          Services Plc ("PMS"), a consolidated group of companies located in the
          United  Kingdom.  Simultaneously  with the  acquisition,  the  Company
          changed its name from  International  Sportsfest,  Inc. to Pride, Inc.
          and now has its  corporate  offices in Watford,  England and New York,
          New York. By acquiring 100% of the issued and outstanding common stock
          of Pride  Management,  PMS  became a  wholly-owned  subsidiary  of the
          Company.  For  accounting  purposes the  acquisition  was treated as a
          recapitalization  of Pride  Management  with PMS as the  acquiror in a
          reverse  acquisition.  In  March  1995,  pursuant  to  the  terms  and
          conditions of a  reorganization,  the Company exchanged all its shares
          in Pride  Management  Services,  Plc. for  1,500,000  shares of common
          stock  in Pride  Automotive  Group,  Inc.  (a  newly  formed  Delaware
          corporation).  As a result of this exchange,  Pride Automotive  Group,
          Inc. ("PAG") became a majority owned subsidiary of the Company and the
          parent of PMS.

          In December 1995, Pride Automotive Group,  Inc.  consummated a private
          placement  offering of common stock of 500,000  shares,  which reduced
          the  Company's  ownership  interest  to 72.8%.  In April  1996,  Pride
          Automotive Group, Inc. completed an initial public offering of 592,500
          shares of common  stock at $5.00  per share and  2,000,000  redeemable
          common  stock  warrants  at a price of $.10  each.  The  effect of the
          offering was to reduce the Company's ownership interest to 56.55%.

          Pride  Management  Services Plc.  ("PMS") is a holding  company of six
          subsidiaries  which are  engaged  in the  leasing  of motor  vehicles,
          primarily  on  contract  hire,  to  local   authorities  and  selected
          corporate customers throughout the United Kingdom.

          Prior to the aforementioned  reorganization PMS prepared its financial
          statements in accordance with generally accepted accounting principles
          of the United  Kingdom.  The Company is now  preparing  its  financial
          statements in accordance with generally accepted accounting principles
          in the U.S.

          The financial information presented herein includes:  (i) Consolidated
          Condensed  Balance  Sheets as of May 31, 1996 and  November  30, 1995;
          (ii) Consolidated  Condensed  Statements of Operations for the Six and
          Three Month Periods Ended May 31, 1996 and 1995 and (iii) Consolidated
          Condensed Statements of Cash Flows for the Six Month Periods Ended May
          31, 1996 and 1995.

          Results of Operations

          Revenues  increased when comparing the three months ended May 31, 1995
          to the three months ended May 31, 1996 from  $1,848,556 to $2,797,154.
          This  increase of $948,598 or 51% was due to more new  business  being
          written and more vehicles being sold on termination of leases.

                                                                         Page 8.

<PAGE>

          A portion of the increase,  approximately $210,000,  resulted from the
          Company's fleet management division.  For the six months ended May 31,
          1996, revenues increased by $1,687,547 as compared to the prior year.

          As stated  above,  this was due to  increases  in new  business  being
          written,  more vehicles being sold and an increase in fleet management
          revenues.

          Gross profit  margins for the three and six month period ended May 31,
          decreased by 3%, when  comparing 1995 to 1996.  Management  attributes
          this  decrease to the buying of vehicles and selling to third  parties
          at  slightly  lower  margins  in order  to take  advantage  of  dealer
          bonuses.

          General and administrative  expenses increased by $102,064 and $88,729
          for the three and six month periods ended May 31, when  comparing 1995
          and 1996.  Management  attributes  this  increase  to the  increase in
          business activity, when comparing 1995 and 1996.

          Income  before taxes for the three months ended May 31, 1995 and 1996,
          prior to the  amortization  of goodwill for the period  ($160,244  and
          $157,680, respectively) and minority interests, aggregated $42,308 (or
          $.02 per share) and $45,327 (or $.02 per share) respectively.

          Income  before taxes for the six months ended May 31, 1995 and May 31,
          1996,  prior to the  amortization of goodwill for the period ($320,487
          and  $315,360,   respectively)  and  minority  interests,   aggregated
          $125,499 (or $.07 per share) and $172,244 (or $.09 per share).

          The Company  reported losses after goodwill  amortization and minority
          interests  of  $118,206  (or $.06 per share) and  $67,005 (or $.03 per
          share) for the three month periods ended May 31, when  comparing  1995
          and 1996.

          The Company  reported losses after goodwill  amortization and minority
          interests  of  $194,988  (or $0.10 per share) and $75,497 (or $.04 per
          share) for the six month periods ended May 31, when comparing 1995 and
          1996.

          Liquidity and Capital Resources

          The Company's  balance sheet at May 31, 1996 reflects  total assets of
          $23,219,568  and total  liabilities  of  $15,582,261  (which  includes
          minority interests in subsidiaries of $5,979,580.).  Due to the nature
          of the Company's business,  full maintenance leasing of motor vehicles
          which are long term assets,  the balance sheet has been prepared on an
          unclassified basis.  Therefore,  there is no classification of current
          assets and current liabilities.

          The Company's  total assets and resulting net worth include the excess
          of cost  over  net  assets  acquired  and  acquisition  costs,  net of
          amortization,  aggregating  $9,826,795.  These  excess costs are being
          amortized over ten (10) and twenty (20) year periods, respectively.

          The Company  acquires new vehicles as required.  There are no material
          planned capital expenditures at the present time.

                                                                         Page 9.

<PAGE>

PART II - OTHER INFORMATION

ITEM 1 -  Legal Proceedings.

          None.

ITEM 2 -  Changes in Securities.

          None.

ITEM 3 -  Defaults Upon Senior Securities.

          None.

ITEM 4 -  Submission of Matters to a Vote of Security Holders.

          None.

ITEM 5 -  Other Information.

          None.

ITEM 6 -  Exhibits or Reports on From 8-K.

          None.

<PAGE>

SIGNATURES

     Pursuant to the  requirements  of the  Securities  Exchange Act of 1934, as
amended,  the  Registrant has duly caused this Report to be signed on its behalf
by the undersigned thereunto duly authorized.

Dated July 16, 1996


                                        PRIDE, INC.


                                        By: /s/ Alan Lubinsky
                                            ----------------------------
                                        Chief Executive Officer



                                                                     Exhibit 11.


                          PRIDE, INC. AND SUBSIDIARIES
                                   EXHIBIT 11
                 COMPUTATION OF EARNINGS (LOSS) PER COMMON SHARE
                                   (Unaudited)

<TABLE>
<CAPTION>
                                         For the Six Months               For the Three Months
                                            Ended May 31,                     Ended May 31,
                                     --------------------------        -------------------------- 
                                        1996             1995             1996             1995
                                     ---------        ---------        ---------        --------- 
<S>                                  <C>              <C>              <C>              <C>       
NET LOSS                             $ (75,497)       $(194,988)       $ (67,005)       $(118,206)
                                     =========        =========        =========        ========= 

WEIGHTED AVERAGE NUMBER OF
  COMMON SHARES OUTSTANDING          1,9l3,717        1,851,996        1,921,987        1,905,357
                                     =========        =========        =========        =========

LOSS PER COMMON SHARE                    $(.04)           $(.10)           $(.03)           $(.06)
                                         =====            =====            =====            ===== 
</TABLE>

<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
          The schedule contains summary financial information extracted from the
          condensed  consolidated  financial statements for the six months ended
          May 31, 1996 and is  qualified  in its  entirety by  reference to such
          statements.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                              NOV-30-1996
<PERIOD-START>                                 DEC-01-1995
<PERIOD-END>                                   MAY-31-1996
<CASH>                                            463,176
<SECURITIES>                                            0
<RECEIVABLES>                                   1,351,021
<ALLOWANCES>                                            0
<INVENTORY>                                             0
<CURRENT-ASSETS>                                        0
<PP&E>                                         16,288,935
<DEPRECIATION>                                  4,913,268
<TOTAL-ASSETS>                                 23,219,568
<CURRENT-LIABILITIES>                                   0
<BONDS>                                                 0
                                   0
                                             0
<COMMON>                                            3,991
<OTHER-SE>                                      7,633,316
<TOTAL-LIABILITY-AND-EQUITY>                   23,219,568
<SALES>                                         5,242,878
<TOTAL-REVENUES>                                5,242,878
<CGS>                                           3,932,351
<TOTAL-COSTS>                                     994,520
<OTHER-EXPENSES>                                        0
<LOSS-PROVISION>                                        0
<INTEREST-EXPENSE>                                459,123
<INCOME-PRETAX>                                   (75,497)
<INCOME-TAX>                                            0
<INCOME-CONTINUING>                               (75,497)
<DISCONTINUED>                                          0
<EXTRAORDINARY>                                         0
<CHANGES>                                               0
<NET-INCOME>                                      (75,497)
<EPS-PRIMARY>                                        (.04)
<EPS-DILUTED>                                        (.04)
        


</TABLE>


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