PRIDE INC
PRE 14C, 1999-08-13
MOTOR VEHICLES & PASSENGER CAR BODIES
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                                  SCHEDULE 14C
                                 (RULE 14C-101)

     Information  Statement Pursuant to Section 14(c) of the Securities Exchange
Act of 1934

Check the appropriate box:

[X] Preliminary Information Statement

[ ] Definitive Information Statement

[ ] Confidential, for Use of the Commission Only
    (as permitted by Rule 14c-5(d)(2))

                                   PRIDE, INC.
                (Name of Registrant As Specified In Its Charter)

Payment of Filing Fee (Check the Appropriate Box):

[X] No fee required

[ ] Fee computed on table below per Exchange Act Rules 14c-5(g) and 0-11.

     (1) Title of each class of securities to which transaction applies:

     (2) Aggregate number of securities to which the transaction applies:

     (3) Per unit  price  or other  underlying  value  of  transaction  computed
pursuant  to  Exchange  Act Rule 0- 11 (Set forth the amount on which the filing
fee is calculated and state how it was determined):

     (4) Proposed maximum aggregate value of transaction:

     (5) Total fee paid:


[ ] Fee paid previously with preliminary materials

[ ] check box if any part of the fee is offset as provided by Exchange  Act Rule
0-11(a)(2)  and  identify  the  filing  for  which the  offsetting  fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing.

     (1) Amount previously paid:

     (2) Form, Schedule or Registration Statement No.:

     (3) Filing Party:

     (4) Date Filed:


<PAGE>
                                   PRIDE, INC.
                                 AC Cars House
                              Vickers Drive North
                           Brooklands Industrial Park
                                Surrey, KT13 0YU


                        PRELIMINARY INFORMATION STATEMENT
                             PURSUANT TO SECTION 14
                     OF THE SECURITIES EXCHANGE ACT OF 1934
                 AND REGULATION 14C AND SCHEDULE 14C THEREUNDER

                        WE ARE NOT ASKING YOU FOR A PROXY
                  AND YOU ARE NOT REQUESTED TO SEND US A PROXY



                                  INTRODUCTION


     This  information  statement  has been  mailed  on  _________,  1999 to the
stockholders of record on August 12, 1999 of Pride, Inc., a Delaware corporation
("Pride" or the "Company") in connection with certain actions to be taken by the
Company  pursuant to the written  consent by the  majority  stockholders  of the
Company,  dated August 12, 1999.  The action to be taken pursuant to the written
consent shall be taken on September 27, 1999. The principal executive offices of
the  Company  are  located  at AC Cars  House  Vickers  Drive  North  Brooklands
Industrial Park Surrey, KT13 0YU . The Company's telephone number is 011 44 1932
336033.


     THIS  IS  NOT  A  NOTICE  OF A  SPECIAL  MEETING  OF  STOCKHOLDERS  AND  NO
STOCKHOLDER  MEETING WILL BE HELD TO CONSIDER ANY MATTER WHICH WILL BE DESCRIBED
HEREIN.



                                                                   Alan Lubinsky
                                                                       President

                                        1

<PAGE>
         NOTICE OF ACTION TO BE TAKEN PURSUANT THE WRITTEN CONSENT OF A
            MAJORITY STOCKHOLDER IN LIEU OF A SPECIAL MEETING OF THE
                       STOCKHOLDERS ON SEPTEMBER 27, 1999

To Our Shareholders:

     NOTICE IS HEREBY GIVEN that the  following  actions will be taken  pursuant
the written  consent of a majority of  stockholders in lieu of a special Meeting
of the stockholders of Pride, Inc. on September 27, 1999:

         1. The adoption of a Share Exchange Agreement (the "Agreement"),  dated
         as of July 30, 1999, between Pride and the shareholders of Mason Hill &
         Co., Inc.  ("Mason Hill"),  providing for the acquisition of Mason Hill
         by Pride on the terms and  conditions  contained in such  Agreement,  a
         copy of which is attached as Exhibit A to the accompanying  Information
         Statement;

         2. The adoption of an amendment to the Certificate of  Incorporation of
         Pride to (i) decrease the number of  authorized  shares of common stock
         of Pride from  500,000,000  to 20,000,000  shares;  and (ii) change the
         name of the Company to Mason Hill Holdings,Inc.;

         3. The election of the directors set forth herein to serve as directors
         of Pride for the ensuing year;

         4.A reverse-split of the Company's common stock on a one-for-two basis;

         5. The  selection  of  Lilling & Company as the  Company's  independent
         accountants for the fiscal year ended March 31, 2000.

         6.  The  reorganization  of  Pride's  AC  Investments,   Inc.  and  PMS
         Investments,  Inc.  subsidiaries  such  that they  become  wholly-owned
         subsidiaries of AC Holdings, Inc., a wholly owned subsidiary of Pride;

         7. The  spin-off  of all of the  2,166,357  shares of  common  stock of
         Pride's AC Holdings, Inc. subsidiary to the stockholders of Pride;

         8. The spin-off of 743,000  shares of DME  Interactive  Holdings,  Inc.
         common stock which are owned by the Company, to the stockholders of the
         Company.

     The Board of  Directors  has fixed the close of business on August 12, 1999
as the record date for  determining the  shareholders  entitled to notice of the
foregoing.

                                                                 By order of the
                                                             Board of Directors,

                                                        Alan Lubinsky, Secretary

                                        2

<PAGE>
August __, 1999

                      OUTSTANDING SHARES AND VOTING RIGHTS

     As of the Record Date, the Company's authorized  capitalization consists of
500,000,000  shares of Common  Stock,  par value  $.002 per share and  5,000,000
shares of Preferred Stock, par value $.001 per share, which may be issued in one
or more series at the  discretion  of the board of  directors.  As of the Record
Date hereof,  there were 2,166,357  shares of Common Stock  outstanding,  all of
which were fully paid and non-assessable and no shares of Preferred Stock issued
or outstanding. Holders of Common Stock of the Company have no preemptive rights
to acquire or subscribe to any of the additional shares of Common Stock.

     Each share of Common  Stock  entitles its holder to one vote on each matter
submitted to the stockholders.  However, because shareholders holding at least a
majority  of the Common  Stock  issued and  outstanding  as at the Record  Date,
namely  New  World  Finance  Limited,  the  holder  of  1,050,000  shares of the
Company's common stock; Eros Nominees  Limited,  the holder of 100,000 shares of
the Company's common stock; Regent Nominees Limited, the holder of 81,000 shares
of the Company's  common stock;  and Fort  Investments,  Limited,  the holder of
100,000  shares  of the  Company's  common  stock  have  voted  in  favor of the
following  proposals by Resolution dated August 12, 1999; and having  sufficient
voting power to approve such Proposals  through their ownership of the Company's
Common Stock, no other shareholder consents will be solicited in connection with
this Information Statement.

     Pursuant to Rule 14c-2 under the Exchange  Act, the  proposals  will not be
adopted  until a date at least  twenty  (20) days  after the date on which  this
Information  Statement has been mailed to the Shareholders.  As this Information
Statement is being sent to the  beneficial  owners of the Common Stock on August
12,  1999,  which is more than twenty (20) days before the date of the action to
be taken by the  written  consent of a majority  of  stockholders,  the  Company
anticipates  that the actions  contemplated  herein will be effected on or about
the close of business on September 27, 1999.

     The  Company  has  asked  brokers  and  other   custodians,   nominees  and
fiduciaries to forward this  Information  Statement to the beneficial  owners of
the Common Stock held of record by such persons and will  reimburse such persons
for out-of-pocket expenses incurred in forwarding such material.

     This  Information  Statement will serve as written  notice to  stockholders
pursuant to Section 228 of the Delaware Business Company Law.


                                       3

<PAGE>
                            OWNERSHIP OF SECURITIES

     The following table sets forth, as of the Record Date, the number of shares
of Common  Stock of the  Company  owned by (i) each  person  who is known by the
Company  to own of  record  or  beneficially  five  percent  (5%) or more of the
Company's  outstanding shares, (ii) each director of the Company,  (iii) each of
the executive  officers,  and (iv) all  directors and executive  officers of the
Company as a group.  The  shareholders  listed in the table have sole voting and
investment powers with respect to the shares indicated.
<TABLE>
<CAPTION>

                                                     Number of                          Percentage of
Name                                                  Shares                            Share Ownership

<S>                                                  <C>                               <C>
Alan Lubinsky (1)                                            *                          *
c/o Pride House
AC Cars House
Vickers Drive North
Brooklands Industrial Park
Surrey, KT13 0YU

Christopher Kinsley                                     40,500                          *
c/o Mason Hill & Co., Inc.
110 Wall Street
New York, NY 10005

Walter Durchhalter (2)                                       *                          *
c/o Mason Hill & Co., Inc.
110 Wall Street
New York, NY 10005

Ivan Averbuch (1)                                            *                          *
c/o Pride House
AC Cars House
Vickers Drive North
Brooklands Industrial Park
Surrey, KT13 0YU

Allan Edgar (1)                                              *                          *
c/o Pride House
AC Cars House
Vickers Drive North
Brooklands Industrial Park
Surrey, KT13 0YU

New World Finance, Ltd.                              1,050,535                         48.5%
c/o Pride House
AC Cars House
Vickers Drive North
Brooklands Industrial Park
Surrey, KT13 0YU


                                        1

<PAGE>
Eros Nominees, Ltd.                                    100,000                          4.6%
c/o Pride House
AC Cars House
Vickers Drive North
Brooklands Industrial Park
Surrey, KT13 0YU

Regent Nominees, Ltd.                                   81,000                          3.7%
c/o Pride House
AC Cars House
Vickers Drive North
Brooklands Industrial Park
Surrey, KT13 0YU

Fort Investments, Ltd.                                 100,000                          4.6%
c/o Pride House
AC Cars House
Vickers Drive North
Brooklands Industrial Park
Surrey, KT13 0YU

All officers and
Directors as a group
 (3 persons) (1)                                     1,845,535                          70.3%

</TABLE>


     (1) Excludes Shares which are issuable upon the exercise of options granted
under the Company's 1994 Stock Option Plan.

     (2)  Excludes  40,500  Shares  which are owned by Marion  Durchhalter,  the
mother of Walter Durchhalter,  as to which Mr. Durchhalter  disclaims beneficial
ownership.

                                APPROVAL REQUIRED

     The  approval of a majority of the  outstanding  stock  entitled to vote is
necessary to approve the following  proposals.  However, as discussed above, the
Company's  Board of  Directors  has obtained  the  necessary  approval for these
proposals from  stockholders  with voting  authority for stock  constituting  in
excess of 50% of the total  outstanding  shares of the  Company's  Common  Stock
entitled to vote. As such, the Board of Directors does not intend to solicit any
proxies  or  consents  from any other  stockholders  in  connection  with  these
actions.

                                        2

<PAGE>
                       BACKGROUND AND RECENT DEVELOPMENTS

     Pride,  Inc. (the "Company") was incorporated as L.H.M.  Corp. in the State
of  Delaware  on May 10,  1988,  as a "blank  check"  company for the purpose of
seeking  potential  business  ventures through  acquisition or merger.  In April
1990, L.H.M.  Corp.  entered into an Agreement and Plan of  Reorganization  with
International  Sportsfest,  Inc.  ("ISI"),  a  company  formed  to engage in and
establish  sports  expositions  in sports  products  such as clothing and sports
related equipment.  At such time L.H.M. Corp. changed its name to ISI. ISI never
engaged in any business  operations.  In November 1992, ISI effected a 1 for 200
reverse split of its issued and  outstanding  shares of Common Stock. In January
1994,  ISI  entered  into an  Agreement  and Plan of  Reorganization  with Pride
Management Services, Plc. ("PMS"), an English corporation,  whereby PMS became a
wholly owned subsidiary of ISI and ISI changed its name to Pride, Inc.

     Pride Automotive Group, Inc., a Delaware  corporation ("PAG") was formed by
the Company in March 1995 for the purpose of  acquiring  all of the  outstanding
shares of common stock of PMS,  which was accounted  for as a  "Reorganization."
Prior to the Reorganization, PMS was a wholly owned subsidiary of the Company.

     In connection  with the  Reorganization  and formation of PAG, PMS became a
wholly owned  subsidiary of PAG which,  prior to PAG's initial public  offering,
was  approximately  72.8% owned by Pride. PMS is a holding company which has six
wholly owned subsidiaries  which, prior to the Asset Disposition (as hereinafter
defined) engaged in the Company's  operations.  PMS's wholly-owned  subsidiaries
include; Pride Vehicle Contracts Limited, Baker Vehicle Contracts Limited, Pride
Vehicle Contracts (UK) Limited,  Pride Leasing Limited, Pride Vehicle Management
Limited and Pride Vehicle  Deliveries  Limited.  These companies operated as one
unit, with the same management and facilities.

     In November 1996, PAG,  through its subsidiary AC Automotive  Group Limited
("Automotive"),  acquired  all of the assets of AC Cars  Limited ("AC Cars") and
Autokraft Limited  ("Autokraft"),  two companies  incorporated under the laws of
England and Wales, respectively.  AC Cars and Autokraft are specialty automobile
manufacturers that had been in administrative receivership since March 1996.

     In November 1998, PMS and its  subsidiaries  entered into an agreement with
Newcourt Automotive  Services,  Ltd. ("Newcourt) to sell it substantially all of
their leasing  portfolios for the sum of  approximately  $14,943,000 (the "Asset
Dispostion"). The portfolio sold had been carried on the books of the Company at
a  value  of  approximately  (pound)18,098,000   ($29,499,740).   PMS  currently
maintains  leases  on  approximately  100  vehicles,   although  it  intends  to
discontinue its leasing operations by the end of calendar year 1999. The sale of
such assets was deemed  necessary by PMS due to pressure  from its  lenders.  In
June 1999, the Company acquired 100% of the issued and outstanding capital stock
of PMS and PAG's 16% interest in AC Automotive,  each for the sum of $1.00.  The
acquisition of the foregoing by the Company

                                        3

<PAGE>
     from  PAG  was  in   connection   with   PAG's   acquisition,   through   a
"reverse-merger" type transaction, of DME Interactive Holdings, Inc. ("DME").

     PMS is  winding  down its  operations  and has a negative  net  worth.  The
Company is of the opinion  that PMS is of no  commercial  value and that its 16%
interest in Automotive could be of value to its shareholders in the future.  The
Company is also of the belief that delivering shares of DME to its shareholders
will result in value to the  shareholders  as there  currently  exists a limited
market for such securities.

     In light of the  foregoing,  Management  had been  searching for a business
opportunity for the Company.  Since Mason Hill had been  investment  bankers for
PAG and was  recently  engaged  as  investment  bankers  for  the  Company,  the
opportunity to acquire Mason Hill resulted from conversations between management
of the Company and management of Mason Hill. The terms of the merger transaction
were  negotiated  by management  of both  companies.  The Company and Mason Hill
executed a definitive share exchange agreement on July 30, 1999.

     The Company's assets currently consist of its ownership interest of PMS and
its ownership of approximately  16% of the capital stock of AC Automotive Group,
Inc.  ("Automotive"),  its ownership of PMS (through its  subsidiaries)  and its
ownership of 1,193,000 shares of common stock of DME Interactive Holdings,  Inc.
("DME"),  743,000 of which will be spun-off to  shareholders  in connection with
the matters  contemplated  herein and 350,000 of which will be contributed to AC
Holdings,  Inc.  ("ACH")  prior to the  spin-off of ACH to the  shareholders  of
Pride.

                   ACTIONS TO BE TAKEN AT THE SPECIAL MEETING

I.       THE ADOPTION OF A SHARE EXCHANGE AGREEMENT (THE
         "AGREEMENT"), DATED AS OF JULY 30, 1999, BETWEEN PRIDE AND THE
         SHAREHOLDERS OF MASON HILL

     On July 30, 1999,  the Company  entered into a  definitive  Share  Exchange
Agreement  with Mason Hill which  provides for the exchange of all of the issued
and outstanding  capital shares of Mason Hill by its shareholders for 15,886,618
shares of the Company's common stock.

     The  Company  does not  believe  that  Delaware  law  requires  shareholder
approval of the foregoing transaction,  although same was approved by a majority
of Pride shareholders pursuant to the terms of the Agreement. Upon completion of
the Mason Hill Acquisition,  Mason Hill will become a wholly-owned subsidiary of
the Company.

Business - Mason Hill & Co., Inc.


                                        4

<PAGE>
     Mason Hill is an NASD registered  securities  broker/dealer  which has been
engaged in commercial  brokerage  operations  since  November  1995.  Mason Hill
concentrates  its efforts in the areas of (a) retail and  institutional  sale of
securities;  (b) trading and market making  activities;  and (c)  investment and
merchant  banking.  Mason Hill may  additionally  engage in other aspects of the
securities business, including the purchase and sale of United States Government
obligations,  money market instruments,  mortgage related securities,  municipal
and tax exempt securities, options, and foreign exchange commodities. Such other
activities  may involve the  different or  additional  business  risks and would
require personnel experienced in such areas.

     Mason Hill utilizes the services of CIBC Oppenheimer ("Oppenheimer") as its
clearing  broker to process all of the securities  transactions  for Mason Hill.
Mason Hill leases 18,650 square feet at 110 Wall Street,  New York,  New York as
its principal  offices.  The term of the lease is for a period of five (5) years
ending July of the year 2000.

Retail and Institutional Sale of Securities

     Mason Hill derives a significant  portion of its revenues from  commissions
on brokerage  transactions  resulting from the retail and institutional  sale of
equity securities. Mason Hill's customers include both United States and foreign
individuals and high net worth individuals.

     Mason Hill earns retail  commissions from brokerage  transactions in Nasdaq
securities,  as well as securities listed on the NYSE and AMEX. Depending on the
circumstances,  Mason Hill acts as either principal or agent in the execution of
trades in these  markets.  Mason Hill  employs  registered  representatives  who
principally  engage in the retail  sale of  securities.  As of the date  hereof,
Mason Hill employs 25 registered representatives.

Trading and Market-Making Activities

     Mason Hill is subject to the "Net  Capital  Rule",  which rule  governs the
amount of securities which Mason Hill may buy, sell or hold in inventory.  Mason
Hill  purchases some  securities  for inventory,  in order to "make a market" in
such securities. As a market-maker,  Mason Hill is required to publish bona fide
bid and offer  quotations in a quotation  system  (generally  Nasdaq) or furnish
bona fide  quotations to other  broker-dealers  upon  request.  Mason Hill, as a
market maker, must be ready to buy and sell reasonable  quantities of a security
at its quoted prices.  Consequently,  Mason Hill has its capital at risk when it
conducts such market-making activities.  The number of securities in which Mason
Hill is  permitted  to make a market  is  limited  by Mason  Hill's  restriction
agreement  with the NASD and the net capital  rule under the NASD's  regulations
(the "Net Capital Rule").

     In executing  customer  orders for Nasdaq  securities  in which it does not
make a market, Mason Hill charges a commission and acts as a broker in executing
the order with another firm which is a market-maker.  Brokerage  commissions are
also  charged on NYSE and AMEX  transactions  in  accordance  with Mason  Hill's
commission schedule. Mason Hill executes

                                        5

<PAGE>
customer orders for securities listed on the NYSE, AMEX or on Nasdaq through its
clearing firm, Oppenheimer.

     Mason Hill also engages in securities trading for its own account.  Trading
profits  or  losses   depend  on  the  skills  of  Mason  Hill's   employees  in
market-making  activities,   the  amount  of  capital  allocated  to  securities
positions,  the  volatility of the  securities  markets and the general trend of
prices in the securities markets. Trading as a principal requires the commitment
of capital and creates an opportunity for profit as well as the risk of loss due
to market  fluctuations.  Mason  Hill  takes  both long and short  positions  in
securities in which it makes a market. If Mason Hill is in a short position with
respect to any security,  it may be subject to a significant  liability if it is
unable to cover the short position.  The size of securities positions on any one
day may not be  representative  of Mason  Hill's  exposure  on any other day, as
securities  positions  vary  substantially  on the basis of economic  and market
conditions,  allocations of capital, including the amount of capital that may be
committed to underwritings, and trading volume. In addition, the aggregate value
of  inventories  which  Mason  Hill may  carry is  limited  by  certain  reserve
requirements imposed by the Net Capital Rule.

Investment and Merchant Banking

     Mason  Hill's  activities  in this area  include the raising of capital for
corporations, founding and developing new corporations, acting as an underwriter
in public  offerings of equity and debt  securities  for small to mid-size firms
and as placement  agent in the private  placement of securities.  Mason Hill has
acted in such public  underwritings  as both the syndicate  manager or syndicate
member and intends to continue such activities in the future.  Mason Hill has in
the past and may continue to arrange for or provide  investment  candidates with
bridge or temporary financing until consummation of a public offering.

     Mason Hill,  while engaged in  investment  banking  activities,  intends to
provide a full  complement of services to its corporate  clients.  This not only
involves  the  private  and  public   financing  of  a  corporation,   but  also
participation in the  corporation's  development as an active  investment banker
and  consultant.  Mason Hill may  additionally  attempt to raise capital for its
corporate clients in connection with mergers, acquisitions,  leveraged buy-outs,
divestitures,   asset-based   financing   and  corporate   reorganizations   and
recapitalization.  In addition,  Mason Hill intends to assist in the development
of new corporations and secure the capital for such new business.  In connection
with certain of its  activities in this area,  Mason Hill,  and certain of their
officers,  directors and employees  have in the past and may continue to acquire
significant equity positions in these developing enterprises. Mason Hill expects
that  its  investment   banking   activities  will,  in  part,   concentrate  on
corporations that are engaged in the environmental,  technological,  automotive,
healthcare,  communications and biotechnical  fields,  although it will consider
businesses in other, unrelated industries.

     In addition to the foregoing,  the NASD has recently  adopted a position of
deeming limited partners and owners of even a limited,  de minimis percentage of
a brokerage firm to be "Associated  Persons" of such broker/dealer.  In essence,
such a position has had the effect of

                                        6

<PAGE>
preventing  such  persons from  participating  in private  offerings  and bridge
transactions of issuers being  underwritten by the broker/dealer and may further
restrict such persons  ability to  participate  in initial  public  offerings of
securities  which open at a premium  because of  "free-riding  and  withholding"
rules  promulgated by the NASD.

     Many of the investment and merchant banking  activities in which Mason Hill
may  engage  will  require  substantially  greater  capital  than Mason Hill has
available.  There can be no assurance that Mason Hill will ever be able to enter
into any significant investment and merchant banking activities, or that it will
be successful  in such areas.  Moreover,  the types of  investment  and merchant
banking  transactions  in which  Mason Hill may engage is  restricted  under the
terms of Mason Hill Restriction Agreement.

Clearing Accounts and Operations

     Mason  Hill  does  not  generally  hold  any  funds  or  securities  of its
customers. Mason Hill utilizes, on a fully disclosed basis, the services of CIBC
Oppenheimer  ("Oppenheimer") as its clearing broker.  Oppenheimer,  the clearing
broker, on a fee basis, will process all securities transactions for Mason Hill,
and the accounts of its customers.  Services of Oppenheimer, as clearing broker,
include  billing  and credit  control,  and  receipt,  custody  and  delivery of
securities,  for which each brokerage firm pays a portion of the  commissions it
receives from customer transactions.  The clearing agreement requires that Mason
Hill indemnify and hold harmless the clearing broker from certain liabilities or
claims.  The services of Oppenheimer,  as clearing broker,  in effect provides a
"back office" for Mason Hill's brokerage activities, freeing Mason Hill from the
need and expense of creating its own back office  capability,  and affording its
customers the security of having their  securities and cash held by a major Wall
Street firm.

     As  required  by the NASD and  certain  other  authorities,  Mason  Hill is
required to carry a fidelity bond covering loss or theft of securities,  as well
as embezzlement and forgery.  The accounts of Mason Hill's customers are insured
by SIPC for up to  $500,000  for  each  customer,  subject  to a  limitation  of
$100,000 for claims for cash balances and $400,000 for securities.  Oppenheimer,
Mason Hill's  clearing  agent,  provides this Firm's  customers with  additional
insurance of up to $49,500,000.  SIPC is funded through  assessments  charged to
registered broker-dealers.

Regulation

     The securities  industry is subject to extensive  regulation  under federal
and  state  laws.  The  principal  purpose  of  the  regulation  is to  regulate
broker-dealers,  protect  customers and the securities  markets.  The SEC is the
federal agency charged with  administration of the federal securities laws. Much

<PAGE>
of  the   regulation  of   broker-dealers,   however,   has  been  delegated  to
self-regulatory organizations,  principally the NASD and the national securities
exchanges. These self-regulatory organizations adopt rules (which are subject to
approval by the SEC) which govern the industry and conduct periodic examinations
of member  broker-dealers.  Securities  firms are also subject to  regulation by
state  securities  commissions in the states in which they are  registered.  The
regulations  to which  broker-dealers  are  subject  cover  all  aspects  of the
securities   business,   including  sales  methods,   trading   practices  among
broker-dealers,  capital structure of securities  firms,  record keeping and the
conduct of directors, officers and employees. Mason Hill is currently registered
as a broker-dealer in 44 states.

Net Capital Requirements

     As a broker-dealer  and a member of the National  Association of Securities
Dealers,  Inc. (the "NASD") Mason Hill is subject to the NASD's Net Capital Rule
which is designed to measure the general financial  integrity and liquidity of a
broker-dealer.  In computing net capital,  various  adjustments  are made to net
worth  which  exclude  assets  readily   convertible   into  cash,  and  take  a
conservative   perspective  of  other  assets  such  as  a  firm's  position  in
securities.  The requirements  provide that the  broker-dealer  shall maintain a
certain  minimum  level of net  capital  and a certain  ratio of net  capital to
aggregate indebtedness. The particular levels vary in application depending upon
the nature of the  activity  undertaken  by Mason Hill and the length of time it
has been in business.  The Net Capital Rule imposes restrictions on Mason Hill's
operations.  Compliance  with the Net Capital  Rule limits those  operations  of
securities  firms which  require the  intensive  use of their  capital,  such as
underwriting  commitments  and  principal  trading  activities,  and  limits the
ability of securities  firms to pay dividends.  Although the Net Capital Rule is
operative on a continuous  basis,  for reasons of  administrative  practicality,
Mason Hill compliance  computations are made on a monthly basis. There can be no
assurance  that Mason Hill will maintain  adequate net capital,  or that its net
capital will not fall below requirements  established by the NASD or the SEC and
subject  Mason  Hill to  disciplinary  action by those  agencies  in the form of
fines, censure, suspension, expulsion or the termination of business altogether.

     Net capital is essentially  defined as net worth (assets minus liabilities)
plus  certain  qualifying  subordinated   borrowings,   less  various  mandatory
deductions. Such deductions result from excluding assets not readily convertible
into cash and from  conservative  valuation of certain other assets.  Among such
mandatory  deductions are adjustments (called "haircuts") in the market value of
securities to reflect the  possibility of a market decline prior to disposition.
The Net  Capital  Rule as  applied  to Mason  Hill  requires  that the  ratio of
aggregate indebtedness, as defined by the rule, to net capital not exceed 8-to-1
(increased to 15-1 after one (1) year under certain conditions). Compliance with
the Net Capital Rule limits  those  operations  of Mason Hill which  require the
intensive  use  of  capital,  such  as  underwriting   commitments  and  trading
activities.  The Net Capital  Rule also limits the ability of Mason Hill to make
withdrawals of capital under certain conditions. The Net Capital Rule will limit
the ability of Mason Hill to make cash distributions to its Shareholders.

Competition

                                        7

<PAGE>
     All  aspects  of Mason  Hill's  business  are  highly  competitive.  In its
brokerage activities, Mason Hill competes directly with national broker-dealers,
which are large,  well-known  firms with  substantially  greater  financial  and
personnel  resources than Mason Hill. Many of Mason Hill's  competitors  conduct
extensive  advertising  and  actively  solicit  potential  clients  in  order to
increase  their  business.  Mason  Hill also  competes  with a number of smaller
regional  brokerage firms as well as discount and on-line  electronic  brokerage
firms which offer lower commission  rates to their  customers.  In recent years,
institutions such as large commercial banks,  insurance  companies and financial
service  companies  have  become  a  competitive  factor  by  offering  to their
customers many services which are  unavailable  from a small brokerage firm such
as Mason Hill.

Diversification and Size of Investments

     Although  Mason  Hill  maintains  its  principal  offices  in the New  York
metropolitan area, finance and investment  opportunities will be pursued through
the U.S.  and  global  markets.  In order to reduce  the impact on Mason Hill of
failure of one or more unsuccessful transactions,  an objective of Mason Hill is
to balance  its  portfolio  with  respect to the size of its  corporate  finance
transactions  and to diversity of  industries,  products and company  maturities
represented.

     Consistent   with  the   foregoing,   the  size  of  Mason  Hill's  finance
transactions  may vary and may depend upon whether Mason Hill is acting alone or
in conjunction with other investors as part of a public or private financing. It
is expected that Mason Hill will continue to  participate  in public and private
financings  sponsored  by  other  underwriters.  In  general,  the  size of each
transaction  effected by Mason Hill will be determined by a financial plan which
demonstrates  that the  capital  sought  will be  sufficient  for the company to
achieve a specific objective,  that such investment may significantly reduce the
investment risk of any proposed future financing,  and that such investment will
support the company's operations.

Personnel

     Most aspects of the brokerage,  securities  trading and investment  banking
business are dependent on highly-skilled  individuals. To achieve its objectives
of  operating a versatile  brokerage,  securities  trading  and  investment  and
merchant  banking  firm  capable of  offering a wide  variety of services to its
customers,  Mason  Hill  must  attract  and  retain  individuals  with  in-depth
experience in many specialized  fields,  including,  without  limitation,  stock
trading,  research,  acquisitions,  leveraged buy-outs,  corporate takeovers and
other aspects of investment and merchant banking. There can be no assurance that
Mason Hill will be able to retain such personnel.

Properties


                                        8

<PAGE>
     Mason Hill maintains its principal  offices at 110 Wall Street,  6th Floor,
in Manhattan,  New York. The lease is for 18,650 square feet of office space and
is for a term of 5 years.

Litigation

     Many  aspects  of  Mason  Hill's  business  involve  substantial  risks  of
liability.  Underwriters  are subject to  substantial  potential  liability  for
material  misstatements  and omissions in prospectuses and other  communications
with  respect to public and private  underwritten  offerings.  There has been an
increased  incidence of litigation in the  securities  industry in recent years,
including  class action suits which  generally  seek  substantial  damages.  Any
litigation,  from the groundless to the meritorious,  could consume  significant
resources of Mason Hill and could affect its ability to carry on normal business
operations.  Mason Hill does not have any insurance  with outside  carriers that
would cover such risks of liability.

     The   securities  of  some  of  the  Offerings  in  which  Mason  Hill  has
participated as underwriter or syndicate  member have declined  substantially in
value. As a result of the significant  decrease in the value of said securities,
it is possible that the potential for litigation exists, most likely in the form
of arbitration claims set forth against Mason Hill. Mason Hill has been named in
an  arbitration  which,  if decided  against  Mason Hill,  would have a material
adverse  affect on the  financial  condition of Mason Hill and could cause it to
reduce or terminate operations.  In addition,  Mason Hill has been notified that
the trading of one of the public  offerings  in which it  participated  is being
reviewed by the NASD and certain state securities agencies.

     Except  for the  foregoing,  Mason  Hill is not  presently  a party  to any
litigation and knows of no litigation which is threatened or pending.


II. AMENDMENT OF THE CERTIFICATE OF INCORPORATION OF THE COMPANY

Background

     On August 12, 1999, the Company's Board of Directors unanimously authorized
an amendment to the Company's  Certificate of  Incorporation  (i) decreasing the
number of authorized  shares from  500,000,000  million to 20 million  shares of
Common Stock; and (ii) changing the name of the Company to "Mason Hill Holdings,
Inc." The  amendment  was  approved  by a majority  of the  shareholders  of the
Company on August 12, 1999.

     Each of these  proposed  amendments  is discussed in greater  detail below.
Additionally,  a proposed form of Certificate of Amendment of the Certificate of
Incorporation  of the  Company  is  included  as  Exhibit B to this  Information
Statement.  A Certificate in  substantially  the form of Exhibit B will be filed
with  the  Delaware   Secretary  of  State  promptly  after  completion  of  the
Acquisition of Mason Hill.

     The Board of  Directors  has  determined  that the adoption of the proposed
amendments will be in the best interests of the Company.

                                       10

<PAGE>
Reasons for the Authorized Actions

     (i) The  Company's  Board  of  Directors  believes  that it is in the  best
interests of the Company to decrease the number of  authorized  shares of Common
Stock from 500,000,000  million to 20 million shares of Common Stock in order to
effectively  reduce  potential  franchise  tax  liability  of the Company in the
future.  The  Company's  Board of  Directors  is of the belief  that  authorized
capital of 20,000,000  shares of Common Stock will be sufficient for current and
near future  purposes.  The balance of the  authorized  but  unissued  shares of
common stock will be issuable at any time and from time to time by action of the
Board  of  Directors   without   further   authorization   from  the   Company's
shareholders,  except  as  otherwise  required  by  applicable  law or rules and
regulations  to which the Company may be subject,  to such  persons and for such
consideration  (but  not  less  than  the par  value  thereof)  as the  Board of
Directors determines.  Holders of Common Stock of the Company have no preemptive
rights to acquire or subscribe to any of the additional shares of Common Stock.

     Issuance of additional Common Stock,  directly or upon exercise of warrants
or  options  if  issued,  has  potentially  dilutive  effects  on  each  of  the
shareholders  to the extent that any of the authorized  but unissued  shares are
subsequently  issued.  The  issuance of such shares of Common Stock (or even the
potential  issuance)  may have a  depressive  effect on the market  price of the
Company's  securities.  Moreover, an increase in the number of authorized shares
would have a dilutive effect on the voting power of the outstanding Common Stock
of the Company.  Finally, the issuance of any of the additional shares of Common
Stock,  or options to purchase  shares at prices below the current  market price
would also have a dilutive effect on stockholder's equity in the Company.

     (ii) The  Company's  Board  of  Directors  believes  that it is in the best
interests  of the  Company  to change  the name of the  Company  to "Mason  Hill
Holdings,  Inc." to reflect  the new  business  direction  of the  Company.  The
Company has decided to redirect its business from the leasing of  automobiles to
the brokerage  business.  See "Business of Mason Hill." To this end, the Company
is spinning-off to shareholders all of its assets (with the exception of 100,000
shares  of DME  common  stock)  to  its  shareholders  as  part  of the  actions
contemplated herein.

Required Vote

     The  adoption  of the above  described  amendments  to the  Certificate  of
Amendment of the Certificate of  Incorporation  requires the affirmative vote of
not less than a  majority  of the  votes  entitled  to be cast by all  shares of
Common Stock issued and outstanding on the Record Date. As discusses  above, the
Company's majority shareholders have approved the foregoing amendment.



                                       11

<PAGE>
No Right of Appraisal

         Under Delaware  Business Company Law, the state in which the Company is
incorporated,  the decrease in the number of authorized  shares does not require
the Company to provide dissenting shareholders with a right of appraisal and the
Company will not provide shareholders with such right.


III. DIRECTORS AND EXECUTIVE OFFICERS

     The  following  persons have been elected as directors by a majority of the
stockhokders  pursuant to its written  consent,  with such  elections  to become
effective  upon  the  closing  of  the  Digital  Acquisition.  Furthermore,  the
following persons will be elected as officers  effective upon the closing of the
Digital Acquisition:
<TABLE>
<CAPTION>


<S>                                 <C>                       <C>
Name                                Age                       Position with the Company

Christopher Kinsley                 43                        President, Treasurer and Director

Walter Durchhalter                  33                        Secretary and Director

Peter Andrew Stearne                39                        Director
</TABLE>

     Christopher  J.  Kinsley.  Mr.  Kinsley is the  President,  Secretary and a
Director  of Mason  Hill & Co.,  Inc.  From 1982 to  present,  Mr.  Kinsley  was
employed with Smith Barney (formerly  Shearson Lehman Bros.).  Mr. Kinsley began
his employment with Shearson as a retail broker.  From 1984 to 1992, Mr. Kinsley
managed two different  Shearson branch offices with between 50 and 90 brokers in
each of such offices.  Mr. Kinsley  currently  holds Series 7, 8, 15, 24, 42, 63
and 65 licenses with the NASD. Mr. Kinsley holds a Bachelors of Arts degree from
Adelphi University.

     Walter W. Durchhalter.  Mr.  Durchhalter is the Treasurer and a Director of
Mason Hill & Co., Inc.  From July 1993 to March 1995,  Mr.  Durchhalter  was the
Secretary,  Executive Vice  President,  a Director and principal  shareholder of
White Rock Corp.,  the general partner of White Rock Partners & Co., Inc., a New
York City based broker/dealer.  From April 1990 until July 1992, Mr. Durchhalter
was a Senior Vice  President of Shearson  Lehman  Brothers.  From April 1988 and
April 1990, Mr.  Durchhalter was a Senior Vice President of Gruntal & Company, a
registered broker-dealer.  From January 1986 through April 1988, Mr. Durchhalter
was a Vice President of Moseley Securities, a registered broker-dealer.



                                       12

<PAGE>
     Peter  Andrew  Stearne  will has agreed to become a Director of the Company
upon  completion  of the Mason  Hill  Acquisition.  Mr.  Stearne is a Patent and
Trademark Attorney who resides in and practices in Sydney Australia. Mr. Stearne
holds  a B.S.  with  Honors  from  the  University  of  Melbourne,  majoring  in
biochemistry and chemistry. Mr. Stearne holds a Doctor of Philosophy degree from
the Walter & Eliza Hall Institute of Medical Research.

     The directors of the Company are elected  annually by the  stockholders and
hold  office  until the next  annual  meeting of  stockholders,  or until  their
successors  are  elected  and  qualified.  The  executive  officers  are elected
annually  by the board of  directors,  serve at the  discretion  of the board of
directors  and hold office  until their  successors  are elected and  qualified.
Vacancies on the board of directors may be filled by the remaining directors.

     As permitted  under  Delaware  Company Law, the  Company's  Certificate  of
Incorporation  eliminates the personal liability of the directors to the Company
or any of its  stockholders  for damages for breaches of their fiduciary duty as
directors.  As a result of the inclusion of such provision,  stockholders may be
unable to recover  damages  against  directors  for actions  taken by them which
constitute  negligence  or gross  negligence  or that are in  violation of their
fiduciary duties.  The inclusion of this provision in the Company's  Certificate
of  Incorporation  may reduce the  likelihood of derivative  litigation  against
directors and other types of stockholder litigation.

IV REVERSE-SPLIT OF THE COMPANY'S COMMON STOCK

     The Company's Board of Directors and majority  shareholder  have approved a
reverse-split  of the Company's  common stock.  The Board of Directors  believes
that a reverse-split of the Company's common stock on a one-for-two  basis is in
the best interests of the Company as it has the effect of reducing the number of
shares issued and outstanding.

Required Vote

     The reverse split of the Company's  Common Stock been approved by the Board
of Directors and by the majority shareholders of the Company.

V RATIFICATION OF INDEPENDENT ACCOUNTANTS

     A majority of the Company's  Stockholders  and the Board of Directors  have
ratified  the  selection  of Lilling &  Company,  as the  Company's  independent
accountants  for the fiscal year ended November 30, 1999.  Lilling & Company has
previously  been retained by Mason Hill and is being retained by the Company for
fiscal 1999 because of such  relationship  and the fact that the Company will be
effecting its operations through Mason Hill during fiscal 1999.


                                       13

<PAGE>
VI   THE REORGANIZATION OF PRIDE'S AC INVESTMENTS, INC. AND PMS
     INVESTMENTS, INC. SUBSIDIARIES SUCH THAT THEY BECOME WHOLLY-
     OWNED SUBSIDIARIES OF AC HOLDINGS, INC., A WHOLLY OWNED
     SUBSIDIARY OF PRIDE;

     The Company has reorganized  the ownership of its AC Investments,  Inc. and
PMS  Investments,  Inc.  subsidiaries  such that they have  become  wholly-owned
subsidiaries  of AC  Holdings,  Inc., a wholly owned  subsidiary  of Pride.  The
reorganization  has been  effected  to permit the Company to spin-off of Pride's
non-DGMF assets to its  shareholders,  which the Board believes will benefit its
shareholders.   The  Company  does  not  believe  that   Delaware  law  requires
shareholder approval of the foregoing transaction, although same was approved by
a majority of Pride  shareholders  pursuant to the terms of the Agreement.  Upon
completion of the Mason Hill Acquisition,  AC Holdings,  Inc. will be 100% owned
by the shareholders of Pride as at the Record Date.


VII      THE SPIN-OFF OF ALL OF THE 2,166,357  SHARES OF COMMON STOCK OF PRIDE'S
         AC HOLDINGS, INC. SUBSIDIARY TO ITS SHAREHOLDERS.

     As set forth  above,  the Company  intends to spin-off of Pride's  non-DGMF
assets  to  its  shareholders,   which  the  Board  believes  will  benefit  its
shareholders.   The  Company  does  not  believe  that   Delaware  law  requires
shareholder approval of the foregoing transaction, although same was approved by
a majority of Pride  shareholders  pursuant to the terms of the Agreement.  Upon
completion of the Mason Hill Acquisition,  shares of AC Holdings,  Inc. owned by
the shareholders of Pride will be restricted from transfer,  absent registration
of such shares under the Securities Act of 1933 or an exemption therefrom. There
can be no assurance  that the AC Holdings,  Inc. will ever be  transferrable  or
that they will be of any value to shareholders.

VII      THE SPIN-OFF OF 743,000 SHARES OF DME INTERACTIVE HOLDINGS, INC.
         COMMON STOCK WHICH ARE OWNED BY THE COMPANY TO ITS
         SHAREHOLDERS.

     As set forth above,  the Company intends to spin-off 743,000 shares of DGMF
common stock owned by the Company to its shareholders,  which the Board believes
will benefit its  shareholders.  DGMF common stock  currently  trades on the OTC
Bulletin Board under the symbol "DGMF".  It is the intention of the Company that
such shares will be freely transferrable upon the distribution of such shares to
the Pride  Shareholders,  although  there can be no that the DGMF shares will be
transferrable  or that they will be of any value to  shareholders.  The  Company
does  not  believe  that  Delaware  law  requires  shareholder  approval  of the
foregoing  transaction,  although  same  was  approved  by a  majority  of Pride
shareholders pursuant to the terms of the Agreement.


                                       14

<PAGE>
     The Company has not received an appraisal or fairness  opinion with respect
to any of the foregoing transactions.

                             ADDITIONAL INFORMATION

     The  Company's  annual  report on Form  10-KSB  for the  fiscal  year ended
November 30, 1998 and Report on Form 10-QSB for the quarter  ended  February 28,
1999 and the exhibits filed therewith are hereby incorporated by reference.  The
Company  will  furnish a copy of the Form  10-KSB or any  exhibit  thereto  upon
request by a shareholder to Alan Lubinsky,  Pride,  Inc.,  Pride House,  Watford
Metro Centre, Tolpits Lane, Watford Hertfordshire,  WD1 8SB England.

                                             By Order of the Board of Directors,

                                                                     PRIDE, INC.



                                                        Alan Lubinsky, Secretary


New York, New York
August __, 1999

                                       15


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