PRIDE INC
SC 13G, 1999-08-05
MOTOR VEHICLES & PASSENGER CAR BODIES
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                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549

                                 SCHEDULE 13G

                                 -------------

                                 (Rule 13d-102)


INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULES
13d-1(b)(c), AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO RULE
13d-2(b)
                          (Amendment No.____________)1


                                  Pride, Inc.
             -----------------------------------------------------
                                (Name of Issuer)

                                     Common
             -----------------------------------------------------
                         (Title of Class of Securities)

                                   74153R209
             -----------------------------------------------------
                                 (CUSIP Number)

                                July 27, 1999
             -----------------------------------------------------
            (Date of Event Which Requires Filing of this Statement)

Check the  appropriate box to designate the rule pursuant to which this Schedule
is filed:

[ ] Rule 13d-1(b)
[X] Rule 13d-1(c)
[ ] Rule 13d-1(d)

- ------------
         1 The  remainder of this cover page shall be filled out for a reporting
person's  initial  filing on this  form with  respect  to the  subject  class of
securities,  and for any subsequent amendment containing information which would
alter the disclosures provided in a prior cover page.

         The information  required in the remainder of this cover page shall not
be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 or otherwise  subject to the  liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).

                               Page 1 of 6 Pages


<PAGE>




CUSIP No. 74153R209                   13G
Page 2 of 6 Pages

- -------------------------------------------------------------
   1.  NAME OF REPORTING PERSONS
       I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

       Mitchell Lampert
- -------------------------------------------------------------
   2.  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
       (a)
       (b)
- -------------------------------------------------------------
   3.  SEC USE ONLY

- -------------------------------------------------------------
   4.  CITIZENSHIP OR PLACE OF ORGANIZATION

       US
- -------------------------------------------------------------
   NUMBER OF      5.   SOLE VOTING POWER
     SHARES
  BENEFICIALLY
    OWNED BY      6.   SHARED VOTING POWER
      EACH             150,000
   REPORTING
     PERSON       7.   SOLE DISPOSITIVE POWER
      WITH

- --------------------------------------------------------------
                  8.   SHARED DISPOSITIVE POWER

                        150,000
- --------------------------------------------------------------
   9.  AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                         150,000
- --------------------------------------------------------------
  10.  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES
CERTAIN SHARES*


      [ ]
- --------------------------------------------------------------
  11.  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

       6.9%
- --------------------------------------------------------------
  12.  TYPE OF REPORTING PERSON*

       IN
- ----------------------------------------------------------
                   *SEE INSTRUCTIONS BEFORE FILLING



<PAGE>



CUSIP No. 74153R209                   13G
Page 3 of 6 Pages

- --------------------------------------------------------------
Item 1.(a).  Name of Issuer:

             Pride, Inc.

- --------------------------------------------------------------
Item 1.(b).  Address of Issuer's Principal Executive Offices:

             Pride House, Watford Metro Centre, Tolpits Lane,
             Watford, Hertfordshire, WD1 8SB England

- --------------------------------------------------------------
Item 2.(a).  Name of Person Filing:

             Mitchell Lampert and Jean Lampert

- --------------------------------------------------------------
Item 2.(b).  Address of Principal Business Office, or if None,
Residence:

             135 West 50th Street, New York, New York 10020

- --------------------------------------------------------------
Item 2.(c).  Citizenship:

             US

- --------------------------------------------------------------
Item 2.(d).  Title of Class of Securities:

             Common

- --------------------------------------------------------------
Item 2.(e).  CUSIP Number:

             74153R209

- --------------------------------------------------------------
Item 3. If this  statement is filed pursuant to Rules  13d-1(b),  or 13d-2(b) or
(c), check whether the person filing is a:

            (a) [ ] Broker or Dealer registered under Section 15 of the Exchange
Act,

            (b) [ ] Bank as defined in Section 3(a)(6) of the Exchange Act,

            (c) [ ]  Insurance  Company as defined  in Section  3(a)(19)  of the
Exchange Act,

            (d)   [ ]   Investment Company registered under Section


<PAGE>



CUSIP No. 74153R209                 13G
Page 4 of 6 Pages

8 of the Investment Company Act,

            (e)  [  ]  An   investment   adviser   in   accordance   with   Rule
13(d)-1(b)(1)(ii)(E);

            (f) [ ] An employee  benefit  plan or endowment  fund in  accordance
with Rule 13(d)-1(b)(1)(ii)(F);

            (g) [ ] A parent  holding  company or control  person in  accordance
with Rule 13(d)-1(b)(1)(ii)(G);

            (h) [ ] A savings  association  as defined  in  Section  3(b) of the
Federal Deposit Insurance Act;

            (i) [ ] A church plan that is  excluded  from the  definition  of an
investment company under Section 3(c)(14) of the Investment Company Act;

            (j) [ ] Group, in accordance with Rule 13(d)-1(b)(1)(ii)(J);

            If this statement is filed pursuant to Rule 13d-1(c),
check this Box. [ ]




<PAGE>



CUSIP No. 74153R209                 13G
Page 5 of 6 Pages

- -------------------------------------------------------------

Item 4.     Ownership.

            Provide the following information regarding the aggregate number and
percentage of the class of securities of the issuer identified in Item 1.

            If more than five percent of the class is owned, indicate:

            (a) Amount beneficially owned:
                150,000
- -------------------------------------,

            (b) Percent of class:
                 6.9%
- -------------------------------------,

            (c) Number of shares as to which such person has:

                  (i) Sole power to vote or to direct the vote
                 n/a
- -------------------------------------,

                  (ii) Shared power to vote or to direct the vote 150,000
- -------------------------------------,

                  (iii) Sole power to dispose or to direct the disposition of
                 n/a
- -------------------------------------------------------,

                  (iv) Shared power to dispose or to direct the disposition of
                   150,000
- --------------------------------------------------, and


            (d) Shares which there is a right to acquire:
                   n/a
- --------------------------------------------------.

Item 5.     Ownership of Five Percent or Less of a Class.


Item 6.     Ownership of More Than Five Percent on Behalf of
Another Person.




<PAGE>


CUSIP No. 74153R209                 13G
Page 5 of 6 Pages


Item 7.     Identification and Classification of the Subsidiary
which Acquired the Security Being Reported on By the Parent Holding
Company.
                    n/a

Item 8.     Identification and Classification of Members of the
Group.
                    n/a

Item 9.     Notice of Dissolution of Group.

                    n/a

Item 10.    Certification.

            By signing below,  we certify that, to the best of my/our  knowledge
and  belief,  the  securities  referred to above were  acquired in the  ordinary
course of business  and were not acquired for the purpose of and do not have the
effect of changing or influencing  the control of the issuer of such  securities
and were not acquired in connection  with or as a participant in any transaction
having such purpose or effect.

                                    SIGNATURE

         After reasonable  inquiry and to the best of my knowledge and belief, I
certify that the information  set forth in this statement is true,  complete and
correct.


       July 27, 1999
- ----------------------------------
           Date:


    /s/ Mitchell Lampert
- -----------------------------------

    /s/ Jean Lampert
- -----------------------------------
(Signature)*

         The original  statement  shall be signed by each person on whose behalf
the  statement is filed or his  authorized  representative.  If the statement is
signed on behalf of a person by his  authorized  representative  (other  than as
executive  officer or general  partner of the filing  person),  evidence  of the
representative's  authority to sign on behalf of such person shall be filed with
the  statement,  provided,  however,  that a power of attorney  for this purpose
which is already on file with the  Commissions may be incorporated by reference.
The name and any title of each person who signs the statement  shall be typed or
printed beneath his signature.

         Note.  Schedules  filed in paper format shall include a signed original
and five copies of the schedule,  including all exhibits.  See Rule 13d-7(b) for
other parties for whom copies are to be sent.

* Attention.  Intentional  misstatements or omissions of fact constitute federal
criminal violations (see 18 U.S.C. 1001).




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