PRIDE INC
DEF 14C, 1999-09-13
MOTOR VEHICLES & PASSENGER CAR BODIES
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                                  SCHEDULE 14C
                                 (RULE 14C-101)

     Information  Statement Pursuant to Section 14(c) of the Securities Exchange
Act of 1934

Check the appropriate box:

[ ] Preliminary Information Statement

[X] Definitive Information Statement

[ ] Confidential, for Use of the Commission Only
    (as permitted by Rule 14c-5(d)(2))

                                   PRIDE, INC.
                (Name of Registrant As Specified In Its Charter)

Payment of Filing Fee (Check the Appropriate Box):

[X] No fee required

[ ] Fee computed on table below per Exchange Act Rules 14c-5(g) and 0-11.

     (1) Title of each class of securities to which transaction applies:

     (2) Aggregate number of securities to which the transaction applies:

     (3) Per unit  price  or other  underlying  value  of  transaction  computed
pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the filing fee
is calculated and state how it was determined):

     (4) Proposed maximum aggregate value of transaction:

     (5) Total fee paid:

[ ] Fee paid previously with preliminary materials

[ ] check box if any part of the fee is offset as provided by Exchange  Act Rule
0-11(a)(2)  and  identify  the  filing  for  which the  offsetting  fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing.

         (1)      Amount previously paid:

         (2)      Form, Schedule or Registration Statement No.:

         (3)      Filing Party:

         (4)      Date Filed:


<PAGE>
                                   PRIDE, INC.
                                   Pride House
                       Watford Metro Centre, Tolpits Lane
                              Watford Hertfordshire
                                 WD1 8SB England


                              INFORMATION STATEMENT
                             PURSUANT TO SECTION 14
                     OF THE SECURITIES EXCHANGE ACT OF 1934
                 AND REGULATION 14C AND SCHEDULE 14C THEREUNDER

                        WE ARE NOT ASKING YOU FOR A PROXY
                  AND YOU ARE NOT REQUESTED TO SEND US A PROXY



                                  INTRODUCTION


     This  information  statement  has been mailed on September  10, 1999 to the
stockholders of record on August 12, 1999 of Pride, Inc., a Delaware corporation
("Pride" or the "Company") in connection with certain actions to be taken by the
Company  pursuant to the written  consent by the  majority  stockholders  of the
Company,  dated August 12, 1999.  The action to be taken pursuant to the written
consent shall be taken on October 1, 1999.  The principal  executive  offices of
the Company are located at Pride House,  Watford  Metro  Centre,  Tolpits  Lane,
Watford Hertfordshire,  WD1 8SB England. The Company's telephone number is (800)
698-6590.


     THIS  IS  NOT  A  NOTICE  OF A  SPECIAL  MEETING  OF  STOCKHOLDERS  AND  NO
STOCKHOLDER  MEETING WILL BE HELD TO CONSIDER ANY MATTER WHICH WILL BE DESCRIBED
HEREIN.



                                                                   Alan Lubinsky
                                                                       President

                                        1

<PAGE>
          NOTICE OF ACTION TO BE TAKEN PURSUANT THE WRITTEN CONSENT OF
           A MAJORITY STOCKHOLDER IN LIEU OF A SPECIAL MEETING OF THE
                         STOCKHOLDERS ON OCTOBER 1, 1999


To Our Shareholders:

         NOTICE  IS  HEREBY  GIVEN  that  the  following  actions  will be taken
pursuant the written  consent of a majority of stockholders in lieu of a special
Meeting of the stockholders a special meeting of shareholders of Pride,  Inc. on
October 1, 1999:

     1. The adoption of a Share Exchange Agreement (the  "Agreement"),  dated as
of July 30, 1999,  between Pride and the  shareholders of Mason Hill & Co., Inc.
("Mason  Hill"),  providing  for the  acquisition  of Mason Hill by Pride on the
terms and conditions contained in such Agreement, a copy of which is attached as
Exhibit A to the accompanying Information Statement;

     2. The adoption of an  amendment to the  Certificate  of  Incorporation  of
Pride to (i) decrease the number of  authorized  shares of common stock of Pride
from 500,000,000 to 20,000,000  shares;  and (ii) change the name of the Company
to Mason Hill Holdings,Inc.;

     3. The election of the  directors set forth herein to serve as directors of
Pride for the ensuing year;

     4. A reverse-split of the Company's common stock on a one-for-two basis;

     5.  The  selection  of  Lilling  &  Company  as the  Company's  independent
accountants for the fiscal year ended March 31, 2000.

     6. The reorganization of Pride's AC Investments,  Inc. and PMS Investments,
Inc.  subsidiaries  such  that  they  become  wholly-owned  subsidiaries  of  AC
Holdings, Inc., a wholly owned subsidiary of Pride;

     7. The spin-off of all of the  2,166,357  shares of common stock of Pride's
AC Holdings,  Inc.  subsidiary to its shareholders  will occur at such time as a
Registration  Statement  therefor is declared  effective by the  Securities  and
Exchange Commission;

     8. The spin-off of 743,000 shares of DME Interactive Holdings,  Inc. common
stock which are owned by the Company, to its shareholders.

     The Board of  Directors  has fixed the close of business on August 12, 1999
as the record date for  determining the  shareholders  entitled to notice of the
foregoing.

                                                       By order of the
                                                       Board of Directors,
September 10, 1999                                     Alan Lubinsky, Secretary


                                        2

<PAGE>
                      OUTSTANDING SHARES AND VOTING RIGHTS

         As of the Record Date, the Company's authorized capitalization consists
of 500,000,000  shares of Common Stock,  par value $.002 per share and 5,000,000
shares of Preferred Stock, par value $.001 per share, which may be issued in one
or more series at the  discretion  of the board of  directors.  As of the Record
Date hereof,  there were 2,166,357  shares of Common Stock  outstanding,  all of
which were fully paid and non-assessable and no shares of Preferred Stock issued
or outstanding. Holders of Common Stock of the Company have no preemptive rights
to acquire or subscribe to any of the additional shares of Common Stock.

         Each  share of Common  Stock  entitles  its  holder to one vote on each
matter submitted to the stockholders.  However,  because shareholders holding at
least a majority of the Common  Stock  issued and  outstanding  as at the Record
Date,  namely New World Finance  Limited,  the holder of 1,050,000 shares of the
Company's common stock; Eros Nominees  Limited,  the holder of 100,000 shares of
the Company's common stock; Regent Nominees Limited, the holder of 81,000 shares
of the Company's  common stock;  and Fort  Investments,  Limited,  the holder of
100,000  shares  of the  Company's  common  stock  have  voted  in  favor of the
following  proposals by Resolution dated August 11, 1999; and having  sufficient
voting power to approve such Proposals  through their ownership of the Company's
Common Stock, no other shareholder consents will be solicited in connection with
this Information Statement.

         Pursuant to Rule 14c-2 under the Exchange Act, the  proposals  will not
be adopted  until a date at least  twenty (20) days after the date on which this
Information  Statement has been mailed to the Shareholders.  As this Information
Statement is being sent to the  beneficial  owners of the Common Stock on August
12,  1999,  which is more than twenty (20) days before the date of the  Meeting,
the Company anticipates that the actions contemplated herein will be effected on
or about the close of business on the date of the Meeting.

         The  Company  has asked  brokers  and other  custodians,  nominees  and
fiduciaries to forward this  Information  Statement to the beneficial  owners of
the Common Stock held of record by such persons and will  reimburse such persons
for out-of-pocket expenses incurred in forwarding such material.

         This Information Statement will serve as written notice to stockholders
pursuant to Section 228 of the Delaware Business Company Law.


                                        3

<PAGE>
                             OWNERSHIP OF SECURITIES

         The following  table sets forth,  as of the Record Date,  the number of
shares of Common  Stock of the Company  owned by (i) each person who is known by
the Company to own of record or  beneficially  five  percent (5%) or more of the
Company's  outstanding shares, (ii) each director of the Company,  (iii) each of
the executive  officers,  and (iv) all  directors and executive  officers of the
Company as a group.  The  shareholders  listed in the table have sole voting and
investment powers with respect to the shares indicated.
<TABLE>
<CAPTION>

                                                     Number of                          Percentage of
Name                                                  Shares                            Share Ownership

<S>                                                  <C>                               <C>
Alan Lubinsky (1)(2)                                 1,331,535                         61.4%
c/o Pride House
Watford Metro Centre
Tolpits Lane
Watford Hertordshire
WD1 8SB England

Ivan Averbuch (2)                                       50,000                           *
c/o Pride House
Watford Metro Centre
Tolpits Lane
Watford Hertordshire
WD1 8SB England

Allan Edgar (2)                                              *                           *
c/o Pride House
Watford Metro Centre
Tolpits Lane
Watford Hertordshire
WD1 8SB England

New World Finance, Ltd. (1)                          1,050,535                        48.5%
c/o Pride House
Watford Metro Centre
Tolpits Lane
Watford Hertordshire
WD1 8SB England



<PAGE>
Eros Nominees, Ltd. (1)                                100,000                         4.6%
c/o Pride House
Watford Metro Centre
Tolpits Lane
Watford Hertordshire
WD1 8SB England

Regent Nominees, Ltd. (1)                               81,000                         3.7%
c/o Pride House
Watford Metro Centre
Tolpits Lane
Watford Hertordshire
WD1 8SB England

Fort Investments, Ltd. (1)                             100,000                         4.6%
c/o Pride House
Watford Metro Centre
Tolpits Lane
Watford Hertordshire
WD1 8SB England

All officers and
Directors as a group
 (3 persons) (1)(2)                                  1,845,535                        70.3%

</TABLE>

     (1)  Although Mr.  Lubinsky  disclaims  beneficial  ownership of the shares
owned by New World Finance,  Ltd., Eros Nominees,  Ltd., Fort Investments,  Ltd.
and Regent  Nominees,  Ltd.,  it may be expected that each of such entities will
vote their respective shares in favor of proposals espoused by Mr. Lubinsky.

     (2) Excludes Shares which are issuable upon the exercise of options granted
under the Company's 1994 Stock Option Plan.


                                APPROVAL REQUIRED

     The  approval of a majority of the  outstanding  stock  entitled to vote is
necessary to approve the following  proposals.  However, as discussed above, the
Company's  Board of  Directors  has obtained  the  necessary  approval for these
proposals from  stockholders  with voting  authority for stock  constituting  in
excess of 50% of the total  outstanding  shares of the  Company's  Common  Stock
entitled to vote. As such, the Board of Directors does not intend to solicit any
proxies  or  consents  from any other  stockholders  in  connection  with  these
actions.



                                        2

<PAGE>
                       BACKGROUND AND RECENT DEVELOPMENTS

     Pride,  Inc. (the "Company") was incorporated as L.H.M.  Corp. in the State
of  Delaware  on May 10,  1988,  as a "blank  check"  company for the purpose of
seeking  potential  business  ventures through  acquisition or merger.  In April
1990, L.H.M.  Corp.  entered into an Agreement and Plan of  Reorganization  with
International  Sportsfest,  Inc.  ("ISI"),  a  company  formed  to engage in and
establish  sports  expositions  in sports  products  such as clothing and sports
related equipment.  At such time L.H.M. Corp. changed its name to ISI. ISI never
engaged in any business  operations.  In November 1992, ISI effected a 1 for 200
reverse split of its issued and  outstanding  shares of Common Stock. In January
1994,  ISI  entered  into an  Agreement  and Plan of  Reorganization  with Pride
Management Services, Plc. ("PMS"), an English corporation,  whereby PMS became a
wholly owned subsidiary of ISI and ISI changed its name to Pride, Inc.

     Pride Automotive Group, Inc., a Delaware  corporation ("PAG") was formed by
the Company in March 1995 for the purpose of  acquiring  all of the  outstanding
shares of common stock of PMS,  which was accounted  for as a  "Reorganization."
Prior to the Reorganization, PMS was a wholly owned subsidiary of the Company.

     In connection  with the  Reorganization  and formation of PAG, PMS became a
wholly owned  subsidiary of PAG which,  prior to PAG's initial public  offering,
was  approximately  72.8% owned by Pride. PMS is a holding company which has six
wholly owned subsidiaries  which, prior to the Asset Disposition (as hereinafter
defined) engaged in the Company's  operations.  PMS's wholly-owned  subsidiaries
include; Pride Vehicle Contracts Limited, Baker Vehicle Contracts Limited, Pride
Vehicle Contracts (UK) Limited,  Pride Leasing Limited, Pride Vehicle Management
Limited and Pride Vehicle  Deliveries  Limited.  These companies operated as one
unit, with the same management and facilities.

     In November 1996, PAG,  through its subsidiary AC Automotive  Group Limited
("Automotive"),  acquired  all of the assets of AC Cars  Limited ("AC Cars") and
Autokraft Limited  ("Autokraft"),  two companies  incorporated under the laws of
England and Wales, respectively.  AC Cars and Autokraft are specialty automobile
manufacturers that had been in administrative receivership since March 1996.

     In November 1998, PMS and its  subsidiaries  entered into an agreement with
Newcourt Automotive  Services,  Ltd. ("Newcourt) to sell it substantially all of
their leasing  portfolios for the sum of  approximately  $14,943,000 (the "Asset
Dispostion"). The portfolio sold had been carried on the books of the Company at
a  value  of  approximately  (pound)18,098,000   ($29,499,740).   PMS  currently
maintains  leases  on  approximately  100  vehicles,   although  it  intends  to
discontinue its leasing operations by the end of calendar year 1999. The sale of
such assets was deemed  necessary by PMS due to pressure  from its  lenders.  In
June 1999, the Company acquired 100% of the issued and outstanding capital stock
of PMS and PAG's 16% interest in AC Automotive,  each for the sum of $1.00.  The
acquisition  of the  foregoing  by the Company from PAG was in  connection  with
PAG's acquisition, through a "reverse-merger" type transaction, of Digital Mafia
Enterprises, LLC ("DGMF").

                                        3

<PAGE>
     PMS is  winding  down its  operations  and has a negative  net  worth.  The
Company is of the opinion  that PMS is of no  commercial  value and that its 16%
interest in Automotive could be of value to its shareholders in the future.  The
Company is also of the belief that delivering shares of DGMF to its shareholders
will result in value to the  shareholders  as there  currently  exists a limited
market for such securities.

     In light of the  foregoing,  Management  had been  searching for a business
opportunity for the Company.  Since Mason Hill had been  investment  bankers for
PAG and was  recently  engaged  as  investment  bankers  for  the  Company,  the
opportunity to acquire Mason Hill resulted from conversations between management
of the Company and management of Mason Hill. The terms of the merger transaction
were  negotiated  by management  of both  companies.  The Company and Mason Hill
executed a definitive share exchange agreement on July 30, 1999.

     The Company's assets currently consist of its ownership interest of PMS and
its ownership of approximately  16% of the capital stock of AC Automotive Group,
Inc.  ("Automotive"),  its ownership of PMS (through its  subsidiaries)  and its
ownership of 1,193,000 shares of common stock of DME Interactive Holdings,  Inc.
("DGMF"),  743,000 of which will be spun-off to  shareholders in connection with
the matters  contemplated  herein and 350,000 of which (or the proceeds from the
sale of such shares) will be contributed to AC Holdings,  Inc.  ("ACH") prior to
the spin-off of AFH to the shareholders of Pride.

                   ACTIONS TO BE TAKEN AT THE SPECIAL MEETING

I.       THE ADOPTION OF A SHARE EXCHANGE AGREEMENT (THE
         "AGREEMENT"), DATED AS OF JULY 30, 1999, BETWEEN PRIDE AND
         THE SHAREHOLDERS OF MASON HILL

     On July 30, 1999,  the Company  entered into a  definitive  Share  Exchange
Agreement  with Mason Hill which  provides for the exchange of all of the issued
and outstanding  capital shares of Mason Hill by its shareholders for 15,886,618
shares of the Company's common stock.

     The  Company  does not  believe  that  Delaware  law  requires  shareholder
approval of the foregoing transaction,  although same was approved by a majority
of Pride shareholders pursuant to the terms of the Agreement. Upon completion of
the Mason Hill Acquisition,  Mason Hill will become a wholly-owned subsidiary of
the Company.

Business - Mason Hill & Co., Inc.

     Mason Hill is an NASD registered  securities  broker/dealer  which has been
engaged in commercial  brokerage  operations  since  November  1995.  Mason Hill
concentrates  its efforts in the areas of (a) retail and  institutional  sale of
securities;  (b) trading and market making  activities;  and (c)  investment and
merchant  banking.  Mason Hill may  additionally  engage in other aspects of the
securities business, including the purchase and sale of United States

                                        4

<PAGE>
Government obligations,  money market instruments,  mortgage related securities,
municipal and tax exempt securities,  options, and foreign exchange commodities.
Such other activities may involve the different or additional business risks and
would require personnel experienced in such areas.

     Mason Hill utilizes the services of CIBC Oppenheimer ("Oppenheimer") as its
clearing  broker to process all of the securities  transactions  for Mason Hill.
Mason Hill leases 18,650 square feet at 110 Wall Street,  New York,  New York as
its principal  offices.  The term of the lease is for a period of five (5) years
ending July of the year 2000.

Retail and Institutional Sale of Securities

     Mason Hill derives a significant  portion of its revenues from  commissions
on brokerage  transactions  resulting from the retail and institutional  sale of
equity securities. Mason Hill's customers include both United States and foreign
individuals and high net worth individuals.

     Mason Hill earns retail commissions from brokerage  transactions in Nasdaq,
as  well  as  securities  listed  on  the  NYSE  and  AMEX.   Depending  on  the
circumstances,  Mason Hill acts as either principal or agent in the execution of
trades in these  markets.  Mason Hill  employs  registered  representatives  who
principally  engage in the retail  sale of  securities.  As of the date  hereof,
Mason Hill employs 25 Registered Representatives.

Trading and Market-Making Activities

     Mason Hill is subject to the "Net  Capital  Rule",  which rule  governs the
amount of securities  which Mason Hill may buy,  sell or  inventory.  Mason Hill
purchases some  securities  for  inventory,  in order to "make a market" in such
securities.  As a market-maker,  Mason Hill is required to publish bona fide bid
and offer  quotations in a quotation system  (generally  Nasdaq) or furnish bona
fide quotations to other  broker-dealers  upon request.  Mason Hill, as a market
maker, must be ready to buy and sell reasonable  quantities of a security at its
quoted prices. Consequently, Mason Hill has its capital at risk when it conducts
such market-making  activities.  The number of securities in which Mason Hill is
permitted to make a market is limited by Mason Hill's restriction agreement with
the NASD and the net capital rule under the NASD's regulations (the "Net Capital
Rule").

     In executing  customer  orders for Nasdaq  securities  in which it does not
make a market, Mason Hill charges a commission and acts as a broker in executing
the order with another firm which is a market-maker.  Brokerage  commissions are
also  charged on NYSE and AMEX  transactions  in  accordance  with Mason  Hill's
commission  schedule.  Mason Hill executes customer orders for securities listed
on the NYSE, AMEX or on Nasdaq through its clearing firm, Oppenheimer.

     Mason Hill also engages in securities trading for its own account.  Trading
profits  or  losses   depend  on  the  skills  of  Mason  Hill's   employees  in
market-making activities, the

                                        5

<PAGE>
amount of capital  allocated to  securities  positions,  the  volatility  of the
securities  markets and the general trend of prices in the  securities  markets.
Trading  as a  principal  requires  the  commitment  of capital  and  creates an
opportunity  for profit as well as the risk of loss due to market  fluctuations.
Mason Hill takes both long and short positions in securities in which it makes a
market.  If Mason Hill is in a short  position with respect to any security,  it
may be subject  to a  significant  liability  if it is unable to cover the short
position.  The  size  of  securities  positions  on  any  one  day  may  not  be
representative  of  Mason  Hill's  exposure  on any  other  day,  as  securities
positions  vary  substantially  on the basis of economic and market  conditions,
allocations of capital, including the amount of capital that may be committed to
underwritings,   and  trading  volume.  In  addition,  the  aggregate  value  of
inventories   which  Mason  Hill  may  carry  is  limited  by  certain   reserve
requirements imposed by the Net Capital Rule.

Investment and Merchant Banking

     Mason Hill's  activities  in this area  includes the raising of capital for
corporations, founding and developing new corporations, acting as an underwriter
in public  offerings of equity and debt  securities  for small to mid-size firms
and as placement  agent in the private  placement of securities.  Mason Hill has
acted in such public  underwritings  as both the syndicate  manager or syndicate
member and intends to continue such activities in the future.  Mason Hill has in
the past and may continue to arrange for or provide  investment  candidates with
bridge or temporary financing until consummation of a public offering.

     Mason Hill,  while engaged in  investment  banking  activities,  intends to
provide a full  complement of services to its corporate  clients.  This not only
involves  the  private  and  public   financing  of  a  corporation,   but  also
participation in the  corporation's  development as an active  investment banker
and consultant.  Mason Hill may  additionally  will attempt to raise capital for
its  corporate  clients in  connection  with  mergers,  acquisitions,  leveraged
buy-outs, divestitures,  asset-based financing and corporate reorganizations and
recapitalization. In addition Mason Hill intends to assist in the development of
new  corporations  and secure the capital for such new  business.  In connection
with certain of its activities in this area, Mason Hill, the General Partner and
certain of their  officers,  directors  and  employees  have in the past and may
continue  to  acquire   significant   equity   positions  in  these   developing
enterprises.  Mason Hill expects that its investment banking activities will, in
part,  concentrate  on  corporations  that  are  engaged  in the  environmental,
technological,  automotive, healthcare,  communications and biotechnical fields,
although it will consider businesses in other, unrelated industries.

     In addition to the foregoing,  the NASD has recently  adopted a position of
deeming limited partners and owners of even a limited,  de minimis percentage of
a brokerage firm to be "Associated  Persons" of such broker/dealer.  In essence,
such a position has had the effect of preventing such persons from participating
in private  offerings and bridge  transactions of issuers being  underwritten by
the  broker/dealer  and may further restrict such persons ability to participate
in initial  public  offerings of securities  which open at a premium  because of
"free-riding and withholding"  rules  promulgated by the NASD.  Investors herein
should be

                                        6

<PAGE>
aware that they will in all likelihood be deemed  "Associated  Persons" of Mason
Hill and may therefore be precluded from  participating in bridge loan,  private
placement  and  initial  public  offerings  in which Mason Hill is or may become
involved.

     Many of the investment and merchant banking  activities in which Mason Hill
may  engage  will  require  substantially  greater  capital  than Mason Hill has
available.  There can be no assurance that Mason Hill will ever be able to enter
into any significant investment and merchant banking activities, or that it will
be successful  in such areas.  Moreover,  the types of  investment  and merchant
banking  transactions  in which  Mason Hill may engage is  restricted  under the
terms of Mason Hill Restriction Agreement.

Clearing Accounts and Operations

     Mason  Hill  does  not  generally  hold  any  funds  or  securities  of its
customers. Mason Hill utilizes, on a fully disclosed basis, the services of CIBC
Oppenheimer  ("Oppenheimer") as its clearing broker.  Oppenheimer,  the clearing
broker, on a fee basis, will process all securities transactions for Mason Hill,
and the accounts of its customers.  Services of Oppenheimer, as clearing broker,
includes  billing and credit  control,  and  receipt,  custody  and  delivery of
securities,  for which each brokerage firm pays a portion of the  commissions it
receives from customer transactions.  The clearing agreement requires that Mason
Hill indemnify and hold harmless the clearing broker from certain liabilities or
claims. The services of , as clearing broker, in effect provides a "back office"
for Mason  Hill's  brokerage  activities,  freeing  Mason Hill from the need and
expense of creating its own back office capability,  and affording its customers
the  security of having  their  securities  and cash held by a major Wall Street
firm.

     As  required  by the NASD and  certain  other  authorities,  Mason  Hill is
required to carry a fidelity bond covering loss or theft of securities,  as well
as embezzlement and forgery.  The accounts of Mason Hill's customers are insured
by SIPC for up to  $500,000  for  each  customer,  subject  to a  limitation  of
$100,000 for claims for cash balances and $400,000 for securities.  Oppenheimer,
Mason Hill's  clearing  agent,  provides this Firm's  customers with  additional
insurance of up to $49,500,000.  SIPC is funded through  assessments  charged to
registered broker-dealers.

Regulation

     The securities  industry is subject to extensive  regulation  under federal
and  state  laws.  The  principal  purpose  of  the  regulation  is to  regulate
broker-dealers,  protect  customers and the securities  markets.  The SEC is the
federal agency charged with  administration of the federal securities laws. Much
of  the   regulation  of   broker-dealers,   however,   has  been  delegated  to
self-regulatory organizations,  principally the NASD and the national securities
exchanges. These self-regulatory organizations adopt rules (which are subject to
approval by the SEC) which govern the industry and conduct periodic examinations
of member  broker-dealers.  Securities  firms are also subject to  regulation by
state  securities  commissions in the states in which they are  registered.  The
regulations to which broker-dealers are subject

                                        7

<PAGE>
cover all aspects of the securities business,  including sales methods,  trading
practices among  broker-dealers,  capital structure of securities firms,  record
keeping and the conduct of  directors,  officers  and  employees.  Mason Hill is
currently registered as a broker-dealer in 44 states.

Net Capital Requirements

     As a broker-dealer  and a member of the National  Association of Securities
Dealers,  Inc. (the "NASD") Mason Hill is subject to the NASD's Net Capital Rule
which is designed to measure the general financial  integrity and liquidity of a
broker-dealer.  In computing net capital,  various  adjustments  are made to net
worth  which  exclude  assets  readily   convertible   into  cash,  and  take  a
conservative   perspective  of  other  assets  such  as  a  firm's  position  in
securities.  The requirements  provide that the  broker-dealer  shall maintain a
certain  minimum  level of net  capital  and a certain  ratio of net  capital to
aggregate indebtedness. The particular levels vary in application depending upon
the nature of the  activity  undertaken  by Mason Hill and the length of time it
has been in business.  The Net Capital Rule imposes restrictions on Mason Hill's
operations.  Compliance  with the Net Capital  Rule limits those  operations  of
securities  firms which  require the  intensive  use of their  capital,  such as
underwriting  commitments  and  principal  trading  activities,  and  limits the
ability of securities  firms to pay dividends.  Although the Net Capital Rule is
operative on a continuous  basis,  for reasons of  administrative  practicality,
Mason Hill compliance  computations are made on a monthly basis. There can be no
assurance  that Mason Hill will maintain  adequate net capital,  or that its net
capital will not fall below requirements  established by the NASD or the SEC and
subject  Mason  Hill to  disciplinary  action by those  agencies  in the form of
fines, censure, suspension, expulsion or the termination of business altogether.

     Net capital is essentially  defined as net worth (assets minus liabilities)
plus  certain  qualifying  subordinated   borrowings,   less  various  mandatory
deductions. Such deductions result from excluding assets not readily convertible
into cash and from  conservative  valuation of certain other assets.  Among such
mandatory  deductions are adjustments (called "haircuts") in the market value of
securities to reflect the  possibility of a market decline prior to disposition.
The Net  Capital  Rule as  applied  to Mason  Hill  requires  that the  ratio of
aggregate indebtedness, as defined by the rule, to net capital not exceed 8-to-1
(increased to 15-1 after one (1) year under certain conditions). Compliance with
the Net Capital Rule limits  those  operations  of Mason Hill which  require the
intensive  use  of  capital,  such  as  underwriting   commitments  and  trading
activities.  The Net Capital  Rule also limits the ability of Mason Hill to make
withdrawals of capital under certain conditions. The Net Capital Rule will limit
the ability of Mason Hill to make cash distributions to its Shareholders.

Competition

     All  aspects  of Mason  Hill's  business  are  highly  competitive.  In its
brokerage activities, Mason Hill competes directly with national broker-dealers,
which are large,  well-known  firms with  substantially  greater  financial  and
personnel  resources than Mason Hill. Many of Mason Hill's  competitors  conduct
extensive advertising and actively solicit potential

                                        8

<PAGE>
clients in order to increase  their  business.  Mason Hill also  competes with a
number of smaller  regional  brokerage  firms as well as  discount  and  on-line
electronic   brokerage  firms  which  offer  lower  commission  rates  to  their
customers.  In  recent  years,  institutions  such as  large  commercial  banks,
insurance  companies and financial  service  companies have become a competitive
factor by offering to their customers many services which are unavailable from a
small brokerage firm such as Mason Hill.

Diversification and Size of Investments

     Although  Mason  Hill  maintains  its  principal  offices  in the New  York
metropolitan area, finance and investment  opportunities will be pursued through
the U.S.  and  global  markets.  In order to reduce  the impact on Mason Hill of
failure of one or more unsuccessful transactions,  an objective of Mason Hill is
to balance  its  portfolio  with  respect to the size of its  corporate  finance
transactions  and to diversity of  industries,  products and company  maturities
represented.

     Consistent   with  the   foregoing,   the  size  of  Mason  Hill's  finance
transactions  may vary and may depend upon whether Mason Hill is acting alone or
in  conjunction  with  other  investors  as part of a private  financing.  It is
expected  that Mason Hill will  continue  to  participate  in public and private
financings  sponsored  by  other  underwriters.  In  general,  the  size of each
transaction  effected by Mason Hill will be determined by a financial plan which
demonstrates  that the  capital  sought  will be  sufficient  for the company to
achieve a specific objective,  that such investment may significantly reduce the
investment risk of any proposed future financing,  and that such investment will
support the company's operations.

Personnel

     Most aspects of the brokerage,  securities  trading and investment  banking
business are dependent on highly-skilled  individuals. To achieve its objectives
of  operating a versatile  brokerage,  securities  trading  and  investment  and
merchant  banking  firm  capable of  offering a wide  variety of services to its
customers,  Mason  Hill  must  attract  and  retain  individuals  with  in-depth
experience in many specialized  fields,  including,  without  limitation,  stock
trading,  research,  acquisitions,  leveraged buy-outs,  corporate takeovers and
other aspects of investment and merchant banking. There can be no assurance that
Mason Hill will be able to retain such personnel.

Properties

     Mason Hill maintains its principal  offices at 110 Wall Street,  6th Floor,
in Manhattan,  New York. The lease is for 18,650 square feet of office space and
is for a term of 5 years.



                                        9

<PAGE>
Litigation

     Many  aspects  of  Mason  Hill's  business  involves  substantial  risks of
liability.  Underwriters  are subject to  substantial  potential  liability  for
material  misstatements  and omissions in prospectuses and other  communications
with  respect to public and private  underwritten  offerings.  There has been an
increased  incidence of litigation in the  securities  industry in recent years,
including  class action suits which  generally  seek  substantial  damages.  Any
litigation,  from the groundless to the meritorious,  could consume  significant
resources of Mason Hill and could affect its ability to carry on normal business
operations.  Mason Hill does not have any insurance  with outside  carriers that
would cover such risks of liability.

     The   securities  of  some  of  the  Offerings  in  which  Mason  Hill  has
participated as underwriter or syndicate  member have declined  substantially in
value. As a result of the significant  decrease in the value of said securities,
it is possible that the potential for litigation exists, most likely in the form
of arbitration claims set forth against Mason Hill. Mason Hill has been named in
an  arbitration  which,  if decided  against  Mason Hill,  would have a material
adverse  affect on the  financial  condition of Mason Hill and could cause it to
reduce or terminate operations.  In addition,  Mason Hill has been notified that
the trading of one of the public  offerings  in which it  participated  is being
reviewed by the NASD and certain state securities agencies.

     Mason  Hill is not  presently  a party to any  litigation  and  knows of no
litigation which is threatened or pending.


II. AMENDMENT OF THE CERTIFICATE OF INCORPORATION OF THE COMPANY

Background

     On August 12, 1999, the Company's Board of Directors unanimously authorized
an amendment to the Company's  Certificate of  Incorporation  (i) decreasing the
number of authorized  shares from  500,000,000  million to 20 million  shares of
Common Stock; and (ii) changing the name of the Company to "Mason Hill Holdings,
Inc." The  amendment  was  approved  by a majority  of the  shareholders  of the
Company on August 12, 1999.

     Each of these  proposed  amendments  is discussed in greater  detail below.
Additionally,  a proposed form of Certificate of Amendment of the Certificate of
Incorporation  of the  Company  is  included  as  Exhibit B to this  Information
Statement.  A Certificate in  substantially  the form of Exhibit B will be filed
with  the  Delaware   Secretary  of  State  promptly  after  completion  of  the
Acquisition of Mason Hill.

     The Board of  Directors  has  determined  that the adoption of the proposed
amendments will be in the best interests of the Company.

                                       10

<PAGE>
Reasons for the Authorized Actions

(i) The Company's  Board of Directors  believes that it is in the best interests
of the Company to decrease the number of authorized  shares of Common Stock from
500,000,000  million  to 20  million  shares of Common  Stock in order to effect
reduce  potential  franchise  tax  liability  of the Company in the future.  The
Company's  Board of  Directors  is of the  belief  that  authorized  capital  of
20,000,000 shares of Common Stock will be sufficient for current and near future
purposes. The balance of the authorized but unissued shares of common stock will
be  issuable  at any  time  and  from  time to time by  action  of the  Board of
Directors without further authorization from the Company's shareholders,  except
as otherwise  required by applicable  law or rules and  regulations to which the
Company may be subject, to such persons and for such consideration (but not less
than the par value  thereof) as the Board of  Directors  determines.  Holders of
Common Stock of the Company have no preemptive rights to acquire or subscribe to
any of the additional shares of Common Stock.

     Issuance of additional Common Stock,  directly or upon exercise of warrants
or  options  if  issued,  has  potentially  dilutive  effects  on  each  of  the
shareholders  to the extent that any of the authorized  but unissued  shares are
subsequently  issued.  The  issuance of such shares of Common Stock (or even the
potential  issuance)  may have a  depressive  effect on the market  price of the
Company's  securities.  Moreover, an increase in the number of authorized shares
would have a dilutive effect on the voting power of the outstanding Common Stock
of the Company.  Finally, the issuance of any of the additional shares of Common
Stock,  or options to purchase  shares at prices below the current  market price
would also have a dilutive effect on stockholder's equity in the Company.

(ii) The Company's Board of Directors  believes that it is in the best interests
of the Company to change the name of the Company to "Mason Hill Holdings,  Inc."
to reflect the new business direction of the Company. The Company has decided to
redirect its business from the leasing of automobiles to the brokerage business.
See  "Business  of Mason  Hill." To this end,  the  Company is  spinning-off  to
shareholders  all of its assets (with the  exception  of 100,000  shares of DGMF
common stock) to its shareholders as part of the actions contemplated herein.

Required Vote

     The  adoption  of the above  described  amendments  to the  Certificate  of
Amendment of the Certificate of  Incorporation  requires the affirmative vote of
not less than a  majority  of the  votes  entitled  to be cast by all  shares of
Common Stock issued and outstanding on the Record Date. As discusses  above, the
Company's majority shareholders have approved the foregoing amendment.



                                       11

<PAGE>
No Right of Appraisal

     Under  Delaware  Business  Company  Law,  the state in which the Company is
incorporated,  the decrease in the number of authorized  shares does not require
the Company to provide dissenting shareholders with a right of appraisal and the
Company will not provide shareholders with such right.


III. DIRECTORS AND EXECUTIVE OFFICERS

     The  following  persons  have been  elected as  directors  by the  majority
shareholder  pursuant  to its written  consent,  with such  elections  to become
effective  upon  the  closing  of  the  Digital  Acquisition.  Furthermore,  the
following persons will be elected as officers  effective upon the closing of the
Digital Acquisition:
<TABLE>
<CAPTION>


Name                                Age                       Position with the Company

<S>                                 <C>                       <C>
Christopher Kinsley                 42                        President, Treasurer and Director

Walter Durchhalter                  33                        Secretary and Director

Peter Andrew Stearne                39                        Director
</TABLE>

     Christopher  J.  Kinsley.  Mr.  Kinsley is the  President,  Treasurer and a
Director  of Mason  Hill & Co.,  Inc.  From 1982 to  present,  Mr.  Kinsley  was
employed with Smith Barney (formerly  Shearson Lehman Bros.).  Mr. Kinsley began
his employment with Shearson as a retail broker.  From 1984 to 1992, Mr. Kinsley
managed two different  Shearson branch offices with between 50 and 90 brokers in
each of such offices.  Mr. Kinsley  currently  holds Series 7, 8, 15, 24, 42, 63
and 65 licenses with the NASD. Mr. Kinsley holds a Bachelors of Arts degree from
Adelphi University.

     Walter W. Durchhalter.  Mr.  Durchhalter is the Secretary and a Director of
Mason Hill & Co., Inc. From July 1993 to present,  Mr.  Durchhalter has been the
Secretary,  Executive Vice  President,  a Director and principal  shareholder of
White Rock Corp.,  the general partner of White Rock Partners & Co., Inc., a New
York City based broker/dealer.  From April 1990 until July 1992, Mr. Durchhalter
was a Senior Vice  President of Shearson  Lehman  Brothers.  From April 1988 and
April 1990, Mr.  Durchhalter was a Senior Vice President of Gruntal & Company, a
registered broker-dealer.  From January 1986 through April 1988, Mr. Durchhalter
was a Vice President of Moseley Securities, a registered broker-dealer.



                                       12

<PAGE>
     Peter  Andrew  Stearne  will has agreed to become a Director of the Company
upon  completion  of the Mason  Hill  Acquisition.  Mr.  Stearne is a Patent and
Trademark Attorney who resides in and practices in Sydney Australia. Mr. Stearne
holds  a B.S.  with  Honors  from  the  University  of  Melbourne,  majoring  in
biochemistry and chemistry. Mr. Stearne holds a Doctor of Philosophy degree from
the Walter & Eliza Hall Institute of Medical Research.

     The directors of the Company are elected  annually by the  stockholders and
hold  office  until the next  annual  meeting of  stockholders,  or until  their
successors  are  elected  and  qualified.  The  executive  officers  are elected
annually  by the board of  directors,  serve at the  discretion  of the board of
directors  and hold office  until their  successors  are elected and  qualified.
Vacancies on the board of directors may be filled by the remaining directors.

     As permitted  under  Delaware  Company Law, the  Company's  Certificate  of
Incorporation  eliminates the personal liability of the directors to the Company
or any of its  stockholders  for damages for breaches of their fiduciary duty as
directors.  As a result of the inclusion of such provision,  stockholders may be
unable to recover  damages  against  directors  for actions  taken by them which
constitute  negligence  or gross  negligence  or that are in  violation of their
fiduciary duties.  The inclusion of this provision in the Company's  Certificate
of  Incorporation  may reduce the  likelihood of derivative  litigation  against
directors and other types of stockholder litigation.

IV REVERSE-SPLIT OF THE COMPANY'S COMMON STOCK

     The Company's Board of Directors and majority  shareholder  have approved a
reverse-split  of the Company's  common stock.  The Board of Directors  believes
that a reverse-split of the Company's common stock on a one-for-two  basis is in
the best interests of the Company as it has the effect of reducing the number of
shares issued and outstanding.

Required Vote

     The reverse split of the Company's  Common Stock been approved by the Board
of Directors and by the majority shareholders of the Company.

V RATIFICATION OF INDEPENDENT ACCOUNTANTS

     The Company's majority shareholder and Board of Directors have ratified the
selection of Lilling & Company, as the Company's independent accountants for the
fiscal year ended  November  30,  1999.  Lilling & Company has  previously  been
retained  by Mason Hill and is being  retained  by the  Company  for fiscal 1999
because of such relationship and the fact that the Company will be effecting its
operations through Mason Hill during fiscal 1999.


                                       13

<PAGE>
VI THE REORGANIZATION OF PRIDE'S AC INVESTMENTS, INC. AND PMS
INVESTMENTS, INC. SUBSIDIARIES SUCH THAT THEY BECOME WHOLLY-
OWNED SUBSIDIARIES OF AC HOLDINGS, INC., A WHOLLY OWNED
SUBSIDIARY OF PRIDE;

     The Company has reorganized  the ownership of its AC Investments,  Inc. and
PMS  Investments,  Inc.  subsidiaries  such that they have  become  wholly-owned
subsidiaries  of AC  Holdings,  Inc., a wholly owned  subsidiary  of Pride.  The
reorganization  has been  effected  to permit the Company to spin-off of Pride's
non-DGMF assets to its  shareholders,  which the Board believes will benefit its
shareholders.   The  Company  does  not  believe  that   Delaware  law  requires
shareholder approval of the foregoing transaction, although same was approved by
a majority of Pride  shareholders  pursuant to the terms of the Agreement.  Upon
completion of the Mason Hill Acquisition and the receipt an effective order with
respect to a Registration  Statement  registering  the AC Holdings,  Inc. common
stock, AC Holdings,  Inc. will be 100% owned by the  shareholders of Pride as at
the Record Date.  Although the Company intends to file a Registration  Statement
on behalf of AC Holdings, Inc. to effect the intended spin-off,  there can be no
assurance as to when,  if ever,  the  Securities  and Exchange  Commission  will
declare same effective. If the Registration Statement is not declared effective,
the Company will not be able to spin-off the AC Holdings,  Inc.  common stock to
shareholders.  In any  event,  it is not  expected  that  the  spin-off  will be
completed before April 1, 2000.


VII      THE SPIN-OFF OF ALL OF THE 2,166,357  SHARES OF COMMON STOCK OF PRIDE'S
         AC HOLDINGS, INC. SUBSIDIARY TO ITS SHAREHOLDERS.

     As set forth  above,  the Company  intends to spin-off of Pride's  non-DGMF
assets  to  its  shareholders,   which  the  Board  believes  will  benefit  its
shareholders.   The  Company  does  not  believe  that   Delaware  law  requires
shareholder approval of the foregoing transaction, although same was approved by
a majority of Pride  shareholders  pursuant to the terms of the Agreement.  Upon
completion of the Mason Hill  Acquisition,  shares of AC Holdings,  Inc. must be
registered  with the  Securities  and Exchange  Commission  prior to delivery to
shareholders.  There  can  be no  assurance  that  a  market  will  develop  for
securities of AC Holdings, Inc. or that they will be any value to shareholders.

VII      THE SPIN-OFF OF 743,000 SHARES OF DME INTERACTIVE HOLDINGS, INC.
         COMMON STOCK WHICH ARE OWNED BY THE COMPANY TO ITS
         SHAREHOLDERS.

     As set forth above,  the Company intends to spin-off 743,000 shares of DGMF
common stock owned by the Company to its shareholders,  which the Board believes
will benefit its  shareholders.  DGMF common stock  currently  trades on the OTC
Bulletin Board under the symbol "DGMF".  It is the intention of the Company that
such shares will be freely

                                       14

<PAGE>
transferrable  upon the  distribution of such shares to the Pride  Shareholders,
although there can be no that the DGMF shares will be transferrable or that they
will be of any value to shareholders. The Company does not believe that Delaware
law requires  shareholder approval of the foregoing  transaction,  although same
was  approved by a majority of Pride  shareholders  pursuant to the terms of the
Agreement.


     The Company has not received an appraisal or fairness  opinion with respect
to any of the foregoing transactions.

                             ADDITIONAL INFORMATION

     The  Company's  annual  report on Form  10-KSB  for the  fiscal  year ended
November 30, 1998 and Report on Form 10-QSB for the quarter  ended  February 28,
1999 and the exhibits filed therewith are hereby incorporated by reference.  The
Company  will  furnish a copy of the Form  10-KSB or any  exhibit  thereto  upon
request by a shareholder to Alan Lubinsky,  Pride,  Inc.,  Pride House,  Watford
Metro Centre, Tolpits Lane, Watford Hertfordshire,  WD1 8SB England. By Order of
the Board of Directors,

                                                                     PRIDE, INC.



                                                        Alan Lubinsky, Secretary
                                                              New York, New York
September 10, 1999

                                       15

<PAGE>
                                    AGREEMENT

                     CONCERNING THE EXCHANGE OF COMMON STOCK

                                      AMONG

                                   PRIDE, INC.

                             MASON HILL & CO., INC.

                                       and

                   THE SHAREHOLDERS OF MASON HILL & CO., INC.




<PAGE>
                                TABLE OF CONTENTS
<TABLE>
<CAPTION>

                                                                                              Page No.

<S>     <C>                                                                                      <C>
ARTICLE 1 - EXCHANGE OF SECURITIES                                                               1

         1.1  - Issuance of Shares                                                               1
         1.2  - Exemption from Registration                                                      1

ARTICLE 2 - REPRESENTATIONS AND WARRANTIES OF MASON HILL                                         2

         2.1  - Organization                                                                     2
         2.2  - Capital                                                                          2
         2.3  - Subsidiaries                                                                     2
         2.4  - Directors and Officers                                                           2
         2.5  - Financial Statements                                                             2
         2.6  - Investigation of Financial Condition                                             3
         2.7  - Compliance with Laws                                                             3
         2.8  - Litigation                                                                       3
         2.9  - Authority                                                                        3
         2.10 - Ability to Carry Out Obligations                                                 4
         2.11 - Full Disclosure                                                                  4
         2.12 - Material Contracts                                                               4
         2.13 - Indemnification                                                                  4
         2.14 - Transactions with Officers and Directors                                         4
         2.15 - Background of Officers and Directors                                             5
         2.16 - Employee Benefits                                                                6

ARTICLE 3 - REPRESENTATIONS AND WARRANTIES OF PRIDE                                              6

         3.1  - Organization                                                                     6
         3.2  - Capital                                                                          6
         3.3  - Subsidiaries                                                                     6
         3.4  - Directors and Officers                                                           6
         3.5  - Financial Statements                                                             6
         3.6  - Absence of Changes                                                               7
         3.7  - Absence of Undisclosed Liabilities                                               7
         3.8  - Tax Returns                                                                      7
         3.9  - Investigation of Financial Condition                                             7
         3.10 - Trade Names and Rights                                                           7
         3.11 - Compliance with Laws                                                             7
         3.12 - Litigation                                                                       8
         3.13 - Authority                                                                        8


<PAGE>
         3.14 - Ability to Carry Out Obligations                                                 8
         3.15 - Validity of Pride Shares                                                         8
         3.16 - Full Disclosure                                                                  8
         3.17 - Assets                                                                           9
         3.18 - Material Contracts                                                               9

ARTICLE 4 - REPRESENTATIONS AND WARRANTIES OF SHAREHOLDERS                                       9

         4.1  - Share Ownership                                                                  9
         4.2  - Investment Intent                                                                9
         4.3  - Indemnification                                                                  10
         4.4  - Legend                                                                           10

ARTICLE 5 - COVENANTS                                                                            11

         5.1  - Investigative Rights                                                             11
         5.2  - Conduct of Business                                                              11

ARTICLE 6 - CONDITIONS PRECEDENT TO PRIDE'S PERFORMANCE                                          11


         6.1  - Conditions                                                                       11
         6.2  - Accuracy of Representations                                                      11
         6.3  - Performance                                                                      12
         6.4  - Absence of Litigation                                                            12
         6.5  - Acceptance by Mason Hill Shareholders                                            12
         6.6  - Officer's Certificate                                                            12
         6.7  - Opinion of Counsel to Mason Hill                                                 12

ARTICLE 7 - CONDITIONS PRECEDENT TO MASON HILL'S PERFORMANCE                                     13

         7.1  - Conditions                                                                       13
         7.2  - Accuracy of Representations                                                      13
         7.3  - Performance                                                                      14
         7.4  - Absence of Litigation                                                            14
         7.5  - Current Status                                                                   14
         7.6  - Directors of Pride                                                               14
         7.7  - Officers of Pride                                                                14
         7.8  - Cash Assets                                                                      14
         7.9  - Officer's Certificate                                                            14
         7.10 - Opinion of Counsel                                                               14




<PAGE>
ARTICLE 8 - CLOSING                                                                              16

         8.1  - Closing                                                                          16

ARTICLE 9 - MISCELLANEOUS                                                                        17

         9.1  - Captions and Headings                                                            17
         9.2  - No Oral Change                                                                   17
         9.3  - Non-Waiver                                                                       17
         9.4  - Entire Agreement                                                                 17
         9.5  - Choice of Law                                                                    17
         9.6  - Counterparts                                                                     17
         9.7  - Notices                                                                          17
         9.8  - Brokers                                                                          18
         9.9  - Binding Effect                                                                   18
         9.10 - Mutual Cooperation                                                               18
         9.11 - Announcements                                                                    19
         9.12 - Expenses                                                                         19
         9.13 - Survival of Representations and Warranties                                       19
         9.14 - Exhibits                                                                         19

Signatures                                                                                       19
</TABLE>

EXHIBITS

         Allocation of Mason Hill Shares                      Exhibit 1.1
         Directors and Officers of Mason Hill                 Exhibit 2.4
         Mason Hill Financial Statements                      Exhibit 2.5
         Material Contracts                                   Exhibit 2.12
         Directors and Officers of Pride                      Exhibit 3.4
         Pride November 30, 1998 on Form 10-KSB


<PAGE>
                                    AGREEMENT



         AGREEMENT,  made as of the _____ day of July, 1999, by and among Pride,
Inc.,  a Delaware  corporation  ("Pride"),  Mason Hill & Co.,  Inc.,  a Delaware
Corporation  ("Mason Hill") and the  shareholders of Mason Hill & Co., Inc. (the
"Shareholders").

         WHEREAS,  Pride  desires to acquire  all of the issued and  outstanding
shares of Mason Hill, in exchange for an aggregate of 15,886,618  authorized but
unissued  shares of the common stock,  $.002 par value,  of Pride (the "Exchange
Stock"); and

         WHEREAS,  the  Shareholders  desire to exchange their Mason Hill shares
for the Exchange Stock as set forth herein; and

         WHEREAS,  Mason Hill desires to assist Pride in a business  combination
which will result in the Shareholders of Mason Hill owning  approximately 88% of
the then issued and outstanding  shares of Pride's Common Stock and Pride owning
100% of the issued and outstanding shares of Mason Hill's Capital Stock;

         NOW, THEREFORE, in consideration of the mutual promises,  covenants and
representations contained herein, the parties hereto agree as follows:

                                    ARTICLE I

                             Exchange of Securities

         1.1 Issuance of Shares.  Subject to all of the terms and  conditions of
this  Agreement,  Pride agrees to issue to  Shareholders  15,886,618  shares the
Exchange  Stock in  exchange  for all of the  outstanding  shares of Mason  Hill
capital  stock  owned by the  Shareholders.  The  Exchange  Stock will be issued
directly to the  Shareholders of Mason Hill on the Closing Date,  subject to the
tender of their respective Mason Hill stock certificates to Pride, duly endorsed
in blank.

         1.2 Exemption  from  Registration.  The parties  hereto intend that the
Common Stock to be issued by Pride to the Shareholders  shall be exempt from the
registration  requirements of the Securities Act of 1933, as amended (the "Act")
pursuant to Section  4(2) of the Act and the rules and  regulations  promulgated
thereunder.



                                        2

<PAGE>
                                    ARTICLE 2

                  Representations and Warranties of Mason Hill

     Mason  Hill,  Christopher  Kinsley  and  Walter  Durchhalter,  (Christopher
Kinsley and Walter  Durchhalter being hereinafter  referred to as the "Principal
Shareholders") represents to Pride that:

         2.1  Organization.  Mason  Hill is a  corporation  duly  organized  and
validly  existing  and in good  standing  under the laws of Delaware and has all
necessary corporate powers to own its properties and to carry on its business as
now owned and  operated by it, and is duly  qualified  to do business  and is in
good standing in each of the states where its business requires qualification.

         2.2 Capital. The authorized capital stock of Mason Hill is as set forth
on the annexed  exhibit  2.2, a copy of which is annexed  hereto and made a part
hereof. The shares currently  outstanding are owned by the Shareholders of Mason
Hill as set forth in Exhibit  2.1  hereto.  All of the  issued  and  outstanding
shares  of  Mason  Hill  are  duly  and  validly   issued,   fully   paid,   and
non-assessable.  There  are  no  outstanding  subscriptions,   options,  rights,
warrants, debentures,  instruments,  convertible securities, or other agreements
or commitments  obligating  Mason Hill to issue or to transfer from treasury any
additional shares of its capital stock of any class.

         2.3 Subsidiaries. As of the date of this Agreement, Mason Hill does not
have any subsidiaries or own any interest in any other enterprise.

         2.4 (a) Directors and Officers. Exhibit 2.4 to this Agreement, the text
of which is incorporated  herein by reference,  contains the names and titles of
all directors and officers of Mason Hill as of the date of this Agreement.

         2.5 (b) Financial Statements.  The current Mason Hill audited financial
statements as of December 31, 1998,  which are annexed hereto as Exhibit 2.5 and
have been  delivered to Pride prior to the Closing,  are complete,  accurate and
fairly present the financial  condition of Mason Hill as of the date thereof and
the results of operations  for the period then ended.  Since  December 31, 1998,
the business of Mason Hill has been operated only in the normal course.

         There are no material  liabilities,  either  fixed or  contingent,  not
reflected in such  financial  statements  other than contracts or obligations in
the ordinary and usual course of business;  and no such contracts or obligations
in the usual course of business  constitute liens or other liabilities which, if
disclosed,  would  materially  alter the  financial  condition  of Mason Hill as
reflected in such financial  statements.  The financial statements of Mason Hill
are incorporated herein by reference and deemed to be a part hereof.

                                        3

<PAGE>
         2.6  Investigation  of  Financial  Condition.  Without  in  any  manner
reducing or otherwise  mitigating the  representations  contained herein,  Pride
and/or its attorneys  shall have the  opportunity to meet with  accountants  and
attorneys of Mason Hill to discuss the financial  condition of Mason Hill. Mason
Hill shall make available to Pride and/or its attorneys all books and records of
Mason  Hill.  If the  transaction  contemplated  hereby  is not  completed,  all
documents received by Pride and/or its attorneys shall be returned to Mason Hill
and all information so received shall be treated as confidential.

         2.7 Compliance  with Laws.  Mason Hill has complied with and are not in
violation of applicable federal,  state or local statutes,  laws and regulations
(including,  without limitation,  any applicable building,  zoning or other law,
ordinance  or  regulation)  affecting  its  properties  or the  operation of its
business. All Federal and State income tax returns required to be filed by Mason
Hill  have been  filed  and all  required  taxes  have been paid or an  adequate
reserve therefor has been established in the financial statements.  Mason Hill's
tax returns have not been audited by any authority empowered to do so.

         2.8  Litigation.  Neither Mason Hill nor Principal  Shareholders  are a
party  to any  suit,  action,  arbitration  or  legal,  administrative  or other
proceeding,  or governmental  investigation pending or, to the best knowledge of
Mason Hill and the Principal Shareholder,  threatened against or affecting Mason
Hill or Principal Shareholders,  their assets or financial condition, except for
matters  which  would  not  have a  material  effect  on Mason  Hill,  Principal
Shareholders or their  respective  properties.  Neither Mason Hill nor Principal
Shareholders  are in default  with  respect to any order,  writ,  injunction  or
decree of any federal,  state,  local or foreign  court,  department,  agency or
instrumentality  applicable to it. Neither Mason Hill nor Principal Shareholders
are  engaged in any  lawsuits to recover  any  material  amount of moneys due to
Mason Hill or Principal Shareholders.

         2.9 Authority.  The Board of Directors of Mason Hill has authorized the
execution  of  this  Agreement  and  the   consummation   of  the   transactions
contemplated  herein,  and upon  obtaining any necessary  shareholder  approval,
Mason Hill will have full power and  authority  to execute,  deliver and perform
this Agreement and this Agreement will be a legal,  valid and binding obligation
of Mason Hill,  enforceable in accordance with its terms and conditions,  except
as may be limited by bankruptcy and insolvency  laws and by other laws affecting
the rights of creditors generally.

         2.10 Ability to Carry Out  Obligations.  The  execution and delivery of
this  Agreement  by  Mason  Hill  and  the  performance  by  Mason  Hill  of its
obligations  hereunder  in the  time and  manner  contemplated  will not  cause,
constitute  or conflict  with or result in (a) any breach or violation of any of
the  provisions  of or  constitute  a  default  under  any  license,  indenture,
mortgage,  charter,  instrument,  articles of incorporation,  by-laws,  or other
agreement  or  instrument  to which Mason Hill or Principal  Shareholders  are a
party or by which either may

                                        4

<PAGE>
be bound, nor will any consents or  authorizations of any party other than those
hereto be required; (b) an event that would permit any party to any agreement or
instrument, to terminate it or to accelerate the maturity of any indebtedness or
other obligation of Mason Hill or Principal  Shareholders;  or (c) an event that
would result in the creation or imposition of any lien,  charge,  or encumbrance
on any asset of Mason Hill or Principal Shareholders.

         2.11 Full Disclosure.  None of the  representations and warranties made
by  Mason  Hill  and  the  Principal  Shareholder  herein,  or in  any  exhibit,
certificate or memorandum  furnished or to be furnished by Mason Hill, or on its
behalf,  contains or will contain any untrue statement of material fact, or omit
any material fact, the omission of which would be misleading.

         2.12 Material Contracts.  Neither Mason Hill nor Principal Shareholders
has any  material  contracts  to which  either  is a party or by which  they are
bound,  except for those  agreements  set forth on the annexed hereto as Exhibit
2.12.

         2.13 Indemnification. Mason Hill and the Principal Shareholder agree to
defend and hold  harmless  Pride,  its  officers  and  directors  against and in
respect of any and all claims,  demands,  losses, costs, expenses,  obligations,
liabilities, damages, recoveries and deficiencies, including interest, penalties
and reasonable  attorney's fees, that it shall incur or suffer,  which arise out
of,  result  from or relate to any breach of or failure by Mason Hill to perform
any of its respective representations,  warranties,  covenants and agreements in
this  Agreement  or in  any  exhibit  or  other  instrument  furnished  or to be
furnished by Mason Hill under this Agreement.

         2.14  Transactions  with  Officers and  Directors.  Except as otherwise
disclosed  in Mason  Hill's  financial  statements  dated  December 31, 1998 and
delivered to Pride,  there have been, and through the date of Closing there will
be (1) no bonuses or unusual compensation to any of the officers or directors of
Mason  Hill;  (2) no  loans,  leases  or  contracts  made to or with  any of the
officers or  directors of Mason Hill;  (3) no  dividends or other  distributions
declared or paid by Mason Hill; and (4) no purchases by Mason Hill of any of its
capital shares.

         2.15  Background of Officers and  Directors.  During the past five year
period, no officer or director of Mason Hill has been the subject of:

                  (a) A petition under the Federal  Bankruptcy laws or any other
insolvency law or has a receiver, fiscal agent or similar officer been appointed
by a court for the business or property of such person,  or any  partnership  in
which he was a general  partner at or within  two years  before the time of such
filing, or any corporation or business  association of which he was an executive
officer at or within two years before the time of such filing;

                  (b) A conviction  in a criminal  proceeding or a named subject
of a pending criminal  proceeding  (excluding traffic violations and other minor
offenses);

                                        5

<PAGE>
                  (c) Any order, judgment or decree, not subsequently  reversed,
suspended or vacated,  of any court of competent  jurisdiction,  permanently  or
temporarily enjoining him from, or otherwise limiting, the following activities:

                    (i)  Acting as a futures  commission  merchant,  introducing
               broker,  commodities  trading  advisor,  commodity pool operator,
               floor broker,  leverage  transaction  merchant,  any other person
               regulated  by  the  United  States   Commodity   Futures  Trading
               Commission or an associated person of any of the foregoing, or as
               an  investment   advisor,   underwriter,   broker  or  dealer  in
               securities,  or as an affiliated person,  director or employee of
               any investment  company,  bank,  savings and loan  association or
               insurance  company,  or engaging in or continuing  any conduct or
               practice in connection with such activity;

                    (ii) Engaging in any type of business practice; or

                    (iii)  Engaging  in any  activity  in  connection  with  the
               purchase and sale of any  security or commodity or in  connection
               with any violation of Federal,  State or other  securities law or
               commodities law.

                  (d) Any order,  judgment,  decree, not subsequently  reversed,
suspended  or  vacated,  of any  Federal,  State  or  local  authority  barring,
suspending, or otherwise limiting for more than 60 days the right of such person
to engage in any activity  described in the  preceding  sub-paragraph,  or to be
associated with persons engaged in any such activity;

                  (e) a finding  by any  court of  competent  jurisdiction  in a
civil action or by the United States Securities and Exchange  Commission to have
violated any securities law, and the judgment in such civil action or finding by
such Commission has not been subsequently reversed, suspended or vacated; or

                  (f) a finding  by any  court of  competent  jurisdiction  in a
civil action or by the United States  Commodity  Futures  Trading  Commission to
have  violated  any  commodities  law,  and the judgment in such civil action or
finding by such  Commission  has not been  subsequently  reversed,  suspended or
vacated.

         2.16  Employee  Benefits.  Mason Hill does not have any  pension  plan,
profit sharing or similar employee benefit plan.




                                        6

<PAGE>
                                    ARTICLE 3

                     Representations and Warranties of Pride

         Pride represents and warrants to Mason Hill that:

         3.1  Organization.  Pride  is a  corporation  duly  organized,  validly
existing and in good standing under the laws of Delaware,  and has all necessary
corporate powers to own properties and to carry on business.

         3.2  Capital.  The  authorized  capital  stock  of  Pride  consists  of
500,000,000  shares of Common  Stock,  par value  $.002 per share and  5,000,000
shares of Preferred Stock, par value $.001 per share, which may be issued in one
or more series at the  discretion of the board of  directors.  As of the date of
this Agreement, there were 2,166,357 shares of Common Stock outstanding,  all of
which were fully paid and non-assessable.  Except for the Options owned by those
persons  identified  in the  Report on Form  10-KSB of Pride for the year  ended
November 31, 1998,  there are no  outstanding  subscriptions,  options,  rights,
warrants,  convertible securities, or other agreements or commitments obligating
Pride to issue or to transfer from treasury any additional shares of its capital
stock of any class.

         3.3  Subsidiaries.  Pride has does not have any subsidiaries or own any
interest  in  any  other  enterprise  (whether  or  not  such  enterprise  is  a
corporation)  except  for  AC  Investments,  Inc.,  PMS  Investments,  Inc.,  AC
Holdings,  Inc. and those entities identified on Exhibit 3.3, annexed hereto and
made a part hereof.

         3.4  Directors  and Officers.  Exhibit 3.4,  annexed  hereto and hereby
incorporated herein by reference, contains the names and titles of all directors
and officers of Pride as of the date of this Agreement. All of such officers and
directors shall resign at the Closing.

         3.5 Financial Statements.  Exhibit 3.5, annexed hereto and incorporated
herein by reference,  consists of the Pride audited  financial  statements as of
November 30, 1998.

         3.6 Changes Since November 30, 1998. Since November 30, 1998, there has
been not been any adverse  change in the financial  condition and  operations of
Pride.

         3.7 Absence of Undisclosed Liabilities.  As of November 30, 1998, Pride
did not have any material debt, liability,  or obligation of any nature, whether
accrued,  absolute,  contingent, or otherwise, and whether due or to become due,
that is not reflected in Pride's  balance  sheet as of November 30, 1998.  There
have been no new liabilities  incurred since November 30, 1998, except for those
incurred  in the  ordinary  course  of  business  and in  connection  with  this
transaction.

                                        7

<PAGE>
         3.8 Tax Returns.  Within the times and in the manner prescribed by law,
Pride has filed all federal, state and local tax returns required by law and has
paid all taxes,  assessments  and penalties due and payable.  The provisions for
taxes,  if any,  reflected  in the  balance  sheet  included  in Exhibit  3.5 is
adequate for any and all federal,  state,  county and local taxes for the period
ending on the date of such balance sheet and for all prior  periods,  whether or
not disputed. There are no present disputes as to taxes of any nature payable by
Pride.

         3.9  Investigation  of  Financial  Condition.  Without  in  any  manner
reducing or otherwise  mitigating the  representations  contained herein,  Mason
Hill shall have the  opportunity to meet with Pride's  accountants and attorneys
to discuss the financial condition of Pride. Pride shall make available to Mason
Hill all books and records of Pride.

         3.10 Trade Names and Rights. Pride does not use any trademark,  service
mark, trade name, or copyright in its business, or own any trademarks, trademark
registrations  or  applications.  To the best knowledge of Pride, no person owns
any trademark, trademark registration or application,  service mark, trade name,
copyright,  or  copyright  registration  or  application  the  use of  which  is
necessary or contemplated in connection with the operation of Pride's business.

         3.11  Compliance  with  Laws.  Pride  has  complied  with and is not in
violation of applicable  federal,  state or local statutes,  laws or regulations
(including,  without limitation,  any applicable building, zoning, securities or
other law, ordinance,  or regulation)  affecting its properties or the operation
of its business.

         3.12 Litigation. Pride is not a party to any suit, action, arbitration,
or legal,  administrative,  or other proceeding,  or governmental  investigation
pending or, to the best  knowledge  of Pride,  threatened  against or  affecting
Pride or its business,  assets or financial  condition.  Pride is not engaged in
any legal action to recovery moneys due to it.

         3.13 Authority.  The Board of Directors and  Shareholders of Pride have
authorized  the execution of this  Agreement and the  transactions  contemplated
herein,  and Pride has full power and authority to execute,  deliver and perform
this Agreement and this Agreement is the legal,  valid and binding obligation of
Pride, is enforceable in accordance with its terms and conditions, except as may
be limited by bankruptcy  and  insolvency  laws and by other laws  affecting the
rights of creditors generally.

         3.14 Ability to Carry Out  Obligations.  The  execution and delivery of
this  Agreement  by  Pride  and the  performance  by  Pride  of its  obligations
hereunder  will not cause,  constitute,  or  conflict  with or result in (a) any
breach or violation of any of the  provisions  of or  constitute a default under
any   license,   indenture,   mortgage,   charter,   instrument,   articles   of
incorporation,  by-laws,  or other  agreement or  instrument to which Pride is a
party, or by which it may be

                                        8

<PAGE>
bound,  nor will any  consents or  authorizations  of any party other than those
hereto be required; (b) an event that would permit any party to any agreement or
instrument to terminate it or to accelerate the maturity of any  indebtedness or
other  obligation of Pride; or (c) an event that would result in the creation or
imposition of any lien, charge, or encumbrance on any asset of Pride.

         3.15 Validity of Pride  Shares.  The shares of Pride Common Stock to be
delivered  pursuant  to this  Agreement,  when  issued  in  accordance  with the
provisions of this Agreement,  will be duly  authorized,  validly issued,  fully
paid and non-assessable.

         3.16 Full Disclosure.  None of the  representations and warranties made
by Pride herein, or in any exhibit, certificate or memorandum furnished or to be
furnished  by Pride,  or on its  behalf,  contains  or will  contain  any untrue
statement of material  fact,  or omit any material  fact,  the omission of which
would be misleading.

         3.17 Assets. Pride has good and marketable title to all of its property
free  and  clear  of any and all  liens,  claims  and  encumbrances,  except  as
disclosed in its financial statements.

         3.18  Material  Contracts.   Except  as  otherwise  disclosed  in  this
agreement  and in its Report on From 10-KSB for the period  ended  November  30,
1998,  Pride has no material  contracts to which it is a party or by which it is
bound.


                                    ARTICLE 4

                 Representations and Warranties of Shareholders

         4.1 Share Ownership.  Each Shareholder  represents that he holds shares
of Mason Hill's  common stock as set forth in Exhibit 2.2 hereof,  and that such
shares are owned of record and beneficially by such shareholder, and such shares
are  not  subject  to any  lien,  encumbrance  or  pledge,  and  are  restricted
securities  as  defined  in  Rule  144  of the  Securities  Act  of  1933.  Each
Shareholder  severally represents that he holds authority to exchange his shares
pursuant to this Agreement.

         4.2 Investment  Intent.  Each Shareholder  understands and acknowledges
that the shares of Exchange  Stock are being  offered  for  exchange in reliance
upon the exemption  provided in Section 4(2) of the  Securities  Act of 1933 for
non-public offerings;  and each Shareholder makes the following  representations
and warranties  with the intent that same may be relied upon in determining  the
suitability of each such shareholder as a purchaser of securities:


                                        9

<PAGE>
                  (a) Each such Shareholder acknowledges that the Exchange Stock
being  acquired  solely for the  account  of such  Shareholder,  for  investment
purposes  only,  and not with a view towards or for sale in connection  with any
distribution   thereof,  and  with  no  present  intention  of  distributing  or
re-selling any part of the Exchange Stock;

                  (b) Each  Shareholder  agrees not to  dispose of his  Exchange
Stock,  or any  portion  thereof  unless and until  counsel for Pride shall have
determined that the intended disposition is permissible and does not violate the
Securities Act of 1933 or any applicable state securities laws, or the rules and
regulations thereunder;

                  (c) Each  Shareholder  acknowledges  that  Pride  has made all
documentation  pertaining to all aspects of the herein transaction  available to
him and to his qualified representatives, if any, and has offered such person or
persons an opportunity to discuss such transaction with the officers of Pride;

                  (d) Each Shareholder represents that he has relied solely upon
Pride's  Report on Form  10-KSB  for the  period  ended  November  30,  1998 and
independent  investigations made by such Shareholder or his representatives,  if
any;

                  (e) Each Shareholder  represents that he is knowledgeable  and
experienced in making and  evaluating  investments of this nature and desires to
acquire the Exchange Stock on the terms and conditions herein set forth;

                  (f) Each  Shareholder  represents  that he is able to bear the
economic risk of an investment,  as a result of the herein  transaction,  in the
Exchange Stock;

                  (g) Each  Shareholder  represents that he understands  that an
investment in the Exchange Stock is not liquid, and each Shareholder  represents
that he has  adequate  means of  providing  for his current  needs and  personal
contingencies and has no need of liquidity in this investment; and

                  (h)  Each  shareholder  represents  that he is an  "accredited
investor" as that term is defined in Rule 501 of Regulation D, promulgated under
the Securities Act of 1933.

         4.3 Indemnification.  Each Shareholder recognizes that the offer of the
Exchange Stock to him is based upon the  representations  and warranties made by
such  Shareholder  set forth and contained  herein and each  Shareholder  hereby
agrees to indemnify and hold  harmless  Pride  against all  liability,  costs or
expenses  (including  reasonable  attorney's  fees)  arising  as a result of any
misrepresentations made herein by such Shareholder.


                                       10

<PAGE>
         4.4 Legend.  Each Shareholder  agrees that the certificates  evidencing
the Exchange Stock acquired pursuant to this Agreement will have a legend placed
thereon stating that the securities  have not been  registered  under the Act or
any state  securities laws and setting forth or referring to the restrictions on
transferability and sale of such securities.


                                    ARTICLE 5

                                    Covenants

         5.1  Investigative  Rights.  From the date of this Agreement  until the
Closing Date,  Pride and Mason Hill shall provide to each other,  and such other
party's counsels,  accountants,  auditors and other authorized  representatives,
full access during normal  business hours and upon  reasonable  advance  written
notice of each party's properties, books, contracts, commitments and records for
the purpose of examining the same. Each party shall furnish the other party with
all  information  concerning  each  party's  affairs  as  the  other  party  may
reasonably request.

         5.2 Conduct of  Business.  Prior to the  Closing,  Pride and Mason Hill
shall  each  conduct  its  business  in the normal  course,  and shall not sell,
pledge,  or assign any assets,  without the prior written  approval of the other
party  except in the regular  course of business or as part of the  transactions
contemplated  hereby.  Neither  Pride nor Mason Hill shall amend its Articles of
Incorporation  or  By-laws,  declare  dividends,  redeem or sell  stock or other
securities, incur additional or newly funded liabilities,  acquire or dispose of
fixed  assets,  change  employment  terms,  enter into any material or long term
contract,  guarantee  obligations  of any third party,  settle or discharge  any
balance  sheet  receivable  for less  than its  stated  amount,  pay more on any
liability than its stated amount, or enter into any other transaction other than
in the regular course of business.

                                    ARTICLE 6

                   Conditions Precedent to Pride's Performance

         6.1 Conditions.  Pride's obligations  hereunder shall be subject to the
satisfaction,  at or before the Closing, of all the conditions set forth in this
Article  6. Pride may waive any or all of these  conditions  in whole or in part
without  prior  notice;  provided,  however,  that no such wavier of a condition
shall  constitute a waiver by Pride of any other  condition or of any of Pride's
other rights or remedies, at law or in equity, if Mason Hill or the Shareholders
shall be in default of any of their  representations,  warranties  or  covenants
under this Agreement.



                                       11

<PAGE>
         6.2 Accuracy of Representations.  Except as otherwise permitted by this
Agreement,  all representations and warranties by Shareholders and Mason Hill in
this  Agreement or in any written  statement that shall be delivered to Pride by
Mason Hill  under this  Agreement  shall be true and  accurate  on and as of the
Closing Date as though made at that time.

         6.3  Performance.  Mason  Hill  shall have  performed,  satisfied,  and
complied  with  all  covenants,  agreements  and  conditions  required  by  this
Agreement to be performed or complied with by it, on or before the Closing Date.

         6.4 Absence of  Litigation.  No action,  suit or proceeding  before any
court or any  governmental  body or  authority,  pertaining  to the  transaction
contemplated  by  this  Agreement  or  to  its  consummation,  shall  have  been
instituted or  threatened  against  Mason Hill or Principal  Shareholders  on or
before the Closing Date.

         6.5 Acceptance by Mason Hill Shareholders.  The holders of an aggregate
of not less than 100% of the issued and  outstanding  shares of common  stock of
Mason Hill shall have agreed to exchange their shares for shares of the Exchange
Stock.

         6.6 Officer's  Certificate.  Mason Hill shall have delivered to Pride a
certificate,  dated the Closing Date,  and signed by the President and Secretary
of Mason Hill,  certifying that each of the conditions specified in Sections 6.2
through 6.5 hereof have been fulfilled.

         6.7 Opinion of Counsel to Mason Hill.  Mason Hill shall have  delivered
to Pride an opinion of its counsel, dated the Closing date, to the effect that:

                  (a)  Mason  Hill  is a  corporation  duly  organized,  validly
existing  and in good  standing  under the laws of the State of Delaware and has
the corporate power and is duly authorized,  qualified,  franchised and licensed
under  all  applicable  laws,  regulations,  ordinances  and  orders  of  public
authorities to own all of its properties and assets and to carry on its business
in all material respects as it is now being conducted,  including  qualification
to do business as a foreign corporation in the states in which the character and
location of the assets owned by it or the nature of the business  transacted  by
it requires qualification;

                  (b) To the best knowledge of such legal counsel, the execution
and  delivery  by  Mason  Hill of this  Agreement  and the  consummation  of the
transactions  contemplated by this Agreement in accordance with the terms hereof
will not conflict with or result in the breach of any term or provision of Mason
Hill's  certificate of  incorporation or by-laws or constitute a default or give
rise to a right of termination,  cancellation or acceleration under any material
mortgage,  indenture,  deed of trust, license agreement or other obligation,  or
violate any court order, writ, injunction or decree applicable to Mason Hill, or
their properties or assets;


                                       12

<PAGE>
                  (c) The authorized capital stock of Mason Hill is as set forth
on the annexed  exhibit  2.2, a copy of which is annexed  hereto and made a part
hereof.  All issued and  outstanding  shares are legally  issued  pursuant to an
exemption from  registration  under Federal and State securities laws, are fully
paid and  non-assessable and not issued in violation of the preemptive rights of
any  person.  There are no other  outstanding  subscriptions,  options,  rights,
warrants,  convertible  securities or other agreements or commitments obligating
Mason Hill to issue any additional shares of any class of its capital stock.

                  (d) This  Agreement  has been  duly  and  validly  authorized,
executed and delivered and constitutes the legal and binding obligation of Mason
Hill,  except as limited by  bankruptcy  and  insolvency  laws and by other laws
affecting the rights of creditors generally; and

                  (e) To the  best  knowledge  of  such  counsel,  there  are no
actions,  suits or proceedings pending or threatened by or against Mason Hill or
Principal  Shareholders,  or affecting  Mason Hill or Principal  Shareholders or
their properties,  at law or in equity,  before any court or other  governmental
agency or instrumentality,  domestic or foreign, or before any arbitrator of any
kind.


                                    ARTICLE 7

                             Conditions Precedent to
                   Mason Hill's and Shareholders' Performance

         7.1 Conditions.  Mason Hill's and Shareholders'  obligations  hereunder
shall be  subject to the  satisfaction,  at or before  the  Closing,  of all the
conditions  set forth in this Article 7. Mason Hill and  Shareholders  may waive
any or all of  these  conditions  in  whole  or in part  without  prior  notice;
provided,  however, that no such waiver of a condition shall constitute a waiver
by Mason Hill and  Shareholders of any other condition or of any of Mason Hill's
and Shareholders' rights or remedies,  at law or in equity, if Pride shall be in
default  of any of its  representations,  warranties  or  covenants  under  this
Agreement.

         7.2 Accuracy of Representations.  Except as otherwise permitted by this
Agreement,  all  representations and warranties by Pride in this Agreement or in
any written  statement that shall be delivered to Mason Hill and Shareholders by
Pride under this  Agreement  shall be true and accurate on and as of the Closing
Date as though made at that time.

         7.3 Performance.  Pride shall have performed,  satisfied,  and complied
with all covenants,  agreements and conditions  required by this Agreement to be
performed or complied with by it, on or before the Closing Date.


                                       13

<PAGE>
         7.4 Absence of  Litigation.  No action,  suit or proceeding  before any
court or any  governmental  body or  authority,  pertaining  to the  transaction
contemplated  by  this  Agreement  or  to  its  consummation,  shall  have  been
instituted or threatened  against Pride on or before the Closing Date, except as
disclosed herein.

         7.5  Current  Status.  Pride  shall  have  prepared  and filed with the
Securities  and  Exchange  Commission  its Annual  Report on Form 10-KSB for the
period ended November 30, 1998.

         7.6  Directors of Pride.  Effective  on the Closing,  Pride shall cause
persons nominated by Mason Hill to be elected to the Board of Directors.  All of
the  current  Officers  and  Directors  of  Pride  shall  have  submitted  their
resignations as Directors and Officers of Pride effective on the Closing of this
transaction.

         7.7  Officers  of Pride.  Effective  on the  Closing,  Pride shall have
elected new officers of Pride to consist of the following persons:

                                    President and Treasurer
                                    Secretary
                                    Vice-President

     7.8 DME Interactive Holdings,  Inc. Stock and Spin-Off Transactions.  Pride
agrees that it shall effect the following as a condition to the Closing:

                  a.  On  or  before  the   Closing,   Pride   shall  cause  its
subsidiaries  to be  reorganized  such  that its AC  Investments,  Inc.  and PMS
Investments,  Inc.  subsidiaries  shall become  wholly-owned  subsidiaries of AC
Holdings, Inc., a wholly owned subsidiary of the Pride.

                  b.  On or  before  the  Closing,  Pride  shall  cause  its  AC
Holdings, Inc. subsidiary to be spun-off to its shareholders.

                  c. On or before the Closing,  Pride shall cause 743,000 shares
of DME Interactive  Holdings,  Inc. common stock which it owns to be spun-off to
its shareholders.

                  d. On or before the Closing,  Pride shall cause 350,000 shares
of DME Interactive Holdings,  Inc. common stock which it owns to be delivered to
AC Holdings, Inc. as a contribution to its capital.

                  e. At the Closing, Pride shall own no less than 100,000 shares
of DME Interactive Holdings, Inc. common stock.


                                       14

<PAGE>
     7.9  Officers'  Certificate.  Pride shall have  delivered to Mason Hill and
Shareholders a  certificate,  dated the Closing Date and signed by the President
of Pride  certifying  that each of the  conditions  specified  in  Sections  7.2
through 7.8 have been fulfilled.

     7.10 Opinion of Counsel.  Pride shall  deliver an opinion of its counsel in
the form annexed hereto as Exhibit 7.10;


                                    ARTICLE 8

                                     Closing

         8.1  Closing.  The  Closing  of this  transaction  shall be held at the
offices of Lampert,  Lampert & Ference,  Esqs., 135 West 50th Street,  New York,
New York  10020,  or such  other  place as shall be  mutually  agreed  upon,  on
_________,  1999 or such  other  date as shall be  mutually  agreed  upon by the
parties. At the Closing:

                  (a) Shareholders  shall present the certificates  representing
their shares of Mason Hill being exchanged to Pride, and such  certificates will
be duly endorsed with signature guaranteed;

                  (b)  Shareholders  shall receive a certificate or certificates
representing  the number of shares of Pride Common Stock for which the shares of
Mason Hill common stock shall have been exchanged;

                  (c) Pride shall deliver an officer's certificate, as described
in  Section  7.9  hereof,  dated the  Closing  Date,  that all  representations,
warranties,  covenants and  conditions  set forth in this Agreement on behalf of
Pride are true and correct as of, or have been fully performed and complied with
by, the Closing Date;

                  (d) Pride shall deliver a resolution of its Board of Directors
of  Pride  approving  this  Agreement  and each  matter  to be  approved  by the
Directors of Pride under this Agreement;

                  (e)  Pride  shall  deliver  an  opinion  of  its  counsel,  as
described in Section 7.10 hereof, dated the Closing Date;

                  (f) Mason Hill  shall  deliver an  officer's  certificate,  as
described   in  Section  6.6  hereof,   dated  the   Closing   Date,   that  all
representations,   warranties,  covenants  and  conditions  set  forth  in  this
Agreement on behalf of Mason Hill are true and correct as of, or have been fully
performed and complied with by, the Closing Date.


                                       15

<PAGE>
                  (g) Mason Hill shall  deliver  an opinion of its  counsel,  as
described in Section 6.7 hereof, dated the Closing Date; and

                  (h)  Mason  Hill  shall  deliver  resolutions  of its Board of
Directors  approving  this  Agreement  and each  matter  to be  approved  by the
Directors of Mason Hill under this Agreement.

                                    ARTICLE 9

                                  Miscellaneous

         9.1  Captions  and  Headings.   The  Article  and  paragraph   headings
throughout  this Agreement are for  convenience and reference only, and shall in
no way be deemed to define,  limit,  or add to the meaning of any  provision  of
this Agreement.

         9.2 No Oral Change.  This Agreement and any provision hereof may not be
waived,  changed,  modified or  discharged  orally,  but it can be changed by an
agreement  in  writing,  signed by the party  against  whom  enforcement  of any
waiver, change, modification or discharge is sought.

         9.3  Non-Waiver.  Except as otherwise  expressly  provided  herein,  no
waiver of any covenant, condition or provision of this Agreement shall be deemed
to have been made unless  expressly  in writing and signed by the party  against
whom such waiver is  charged;  and (i) the failure of any party to insist in any
one or more cases upon the  performance of any of the  provisions,  covenants or
conditions of this  Agreement or to exercise any option herein  contained  shall
not be  construed  as a waiver  or  relinquishment  for the  future  of any such
provisions,  covenants or  conditions;  (ii) the  acceptance of  performance  of
anything required by this Agreement to be performed with knowledge of the breach
of failure of a covenant,  condition or  provision  hereof shall not be deemed a
waiver of such breach or failure; and (iii) no waiver by any party of one breach
by another  party shall be  construed  as a waiver with  respect to any other or
subsequent breach.

         9.4 Entire Agreement.  This Agreement contains the entire agreement and
understanding between the parties hereto and supersedes all prior agreements and
understandings.

         9.5 Choice of Law. This Agreement and its application shall be governed
by the laws of the State of New York.

         9.6 Counterparts.  This Agreement may be executed simultaneously in one
or more  counterparts,  each of which  shall be deemed an  original,  but all of
which together shall constitute one and the same instrument.

                                       16

<PAGE>
         9.7 Notices.  All notices,  requests,  demands and other communications
under this  Agreement  shall be in writing and shall be deemed to have been duly
given on the date of service if served personally on the party to whom notice is
to be given,  or on the third day after  mailing  if mailed to the party to whom
notice is to be given,  by first class mail,  registered or  certified,  postage
prepaid, and properly addressed as follows:

         To Pride, Inc.:

         Mr. Alan Lubinsky, President
         Pride, Inc.
         PrideHouse
         Watford Metro Centre, Tolpits Lane
         Watford Hertfordshire
         WD1 8SB England

         To Mason Hill & Co., Inc.:

         Mr. Christopher Kinsley, President
         Mason Hill & Co, Inc.
         110 Wall Street, 6th Floor
         New York, New York

         9.8 Brokers.  The parties  hereto  represent  and agree that no fee has
been paid or is payable by any party for a finder's or  brokerage  fee.  Each of
the parties hereto shall  indemnify and hold the other harmless  against any and
all claims, losses,  liabilities or expenses which may be asserted against it as
a result of its dealings,  arrangements  or  agreements  with any such broker or
person.

         9.9 Binding  Effect.  This Agreement shall inure to and be binding upon
the heirs, executors,  personal representatives,  successors and assigns of each
of the parties to this Agreement.

         9.10 Mutual  Cooperation.  The parties hereto shall cooperate with each
other to achieve the purpose of this  Agreement and shall execute such other and
further documents and take such other and further actions as may be necessary or
convenient to effect the transaction described herein.

         9.11  Announcements.  Pride and Mason Hill will  consult and  cooperate
with  each  other as to the  timing  and  content  of any  announcements  of the
transactions  contemplated  hereby  to  the  general  public  or  to  employees,
customers or suppliers.


                                       17

<PAGE>
         9.12  Expenses.  Each party will pay its own legal,  accounting and any
other  out-of-pocket  expenses  reasonably  incurred  in  connection  with  this
transaction,  whether or not the transaction contemplated hereby is consummated.
In no event  shall  one  party be liable  for any of the  expenses  of the other
party.

         9.13 Survival of Representations and Warranties.  The  representations,
warranties,  covenants and agreements of the parties set forth in this Agreement
or in any instrument,  certificate, opinion or other writing provided for in it,
shall survive the Closing irrespective of any investigation made by or on behalf
of any party.

         9.14  Exhibits.  As of the execution  hereof,  the parties  hereto have
provided each other with the Exhibits  provided for  hereinabove,  including any
items  referenced  therein or  required  to be attached  thereto.  Any  material
changes to the Exhibits shall be immediately disclosed to the other party.

         WHEREFORE,  the above  agreement is hereby agreed to and accepted as of
the date first above written.


                                                      PRIDE, INC.


                                               By:
                                                  Alan Lubinsky, President


                                                      MASON HILL & CO., INC.


                                               By:
                                                  Christopher Kinsley, President

                                                         (d:\pride\exchange.agt)

                                       18

<PAGE>
SHAREHOLDERS                         NUMBER OF MASON HILL                NUMBER
OF PRIDE                                      SHARES
















(d:\pride\exchange.agt)

                                       19

<PAGE>
                              AMENDED AND RESTATED

                          CERTIFICATE OF INCORPORATION

                                       OF

                                   PRIDE, INC.

     PRIDE,  INC., a corporation  organized  and existing  under the laws of the
State of Delaware, hereby certifies as follows:

     1. The name of the  corporation  is Pride,  Inc.  The date of filing of its
original   Certificate  of  Incorporation   with  the  Secretary  of  State  was
[_________].

     This  Amended  and  Restated  Certificate  of  Incorporation  restates  and
integrates and further amends the Certificate of  Incorporation in its entirety,
as follows:

     FIRST: The name of the corporation is MASON HILL HOLDINGS, INC.

     SECOND:  The address of its  registered  office in the State of Delaware is
1013 Centre  Road,  City of  Wilmington,  19805,  County of New Castle;  and the
registered  agent of the corporation in the State of Delaware at such address is
Corporation Service Company.

     THIRD:  The nature of the  business or purposes to be conducted or promoted
by the  corporation  is: To  engage  in any  lawful  act or  activity  for which
corporations may be organized under the General Corporation Law of Delaware.

     FOURTH:  (a) The total  number of shares of all  classes of Stock which the
Corporation  shall have  authority to issue is TWENTY FIVE MILLION  (25,000,000)
shares.  Of these (i) TEWENTY  MILLION  (20,000,000)  shares  shall be shares of
Common Stock of the par value of $.001 per share; (ii) FIVE MILLION  (5,000,000)
shall be shares of Serial Preferred Stock of the par value of $.001 per share;

     I. The following are the powers,  rights,  qualifications  and restrictions
regarding the remaining shares of Common Stock ("Common Stock").

     COMMON STOCK. Subject to the rights, privileges, preferences and priorities
of any holders of any series of  Preferred  Stock,  the holders of record of the
Common  Stock (i) shall  have equal  ratable  rights to  dividends  out of funds
legally available  therefor,  when, as and if declared by the Board of Directors
of the  Corporation  and paid to the  holders  of Common  Stock;  (ii)  shall be
entitled to share  ratably in all the assets of the  Corporation  available  for
distribution  to holders of the  Corporation's  Common  Stock upon  liquidation,
dissolution or winding up of the  Corporation;  (iii) shall not have preemptive,
subscription  or conversion  rights,  or redemption or sinking funds  provisions
applicable thereto;  and (iv) except as otherwise provided herein or by law, the
holders of the Common Stock shall have full voting  rights and powers,  and each
share of Common Stock shall be entitled to one non-cumulative  vote per share on
all matters on which the Corporation's  stockholders may vote at all meetings of
stockholders.  All shares of Common Stock shall be identical  with each other in
every respect."

     II. The following are the powers,  rights,  qualifications and restrictions
regarding the shares of Serial  Preferred  Stock  ("Preferred  Stock" or "Serial
Preferred Stock"):

     SERIAL  PREFERRED  STOCK.  The Preferred  Stock may be issued in additional
series, and shall have such voting powers, full or limited, or no voting powers,
and such designations, preferences and relative participating, optional or other
special rights,  and  qualifications,  limitations or restrictions  thereof,  as
shall be stated and expressed in the resolution or resolutions providing for the
issuance of such stock adopted from time to time by the Board of Directors.  The
Board of Directors is hereby  expressly  vested with the  authority to determine
and fix in the resolution or resolutions  providing for the additional issuances
of additional series of Preferred Stock, the voting powers,  conversion  rights,
designations,  preferences and rights,  and the  qualifications,  limitations or
restrictions  thereof,  of each such series to the full extent now or  hereafter
permitted by the laws of the State of Delaware;

     FIFTH: The corporation is to have perpetual existence.

     SIXTH:  The  directors  shall  have power to make and to alter or amend the
By-Laws;  to fix the amount to be reserved as working capital,  and to authorize
and cause to be executed,  mortgages  and liens  without limit as to the amount,
upon the property and franchises of this Corporation.

     With the  consent in  writing,  and  pursuant to a vote of the holders of a
majority of the Common Stock issued and  outstanding,  the directors  shall have
authority to dispose, in any manner, of the whole property of this Corporation.

     The By-Laws  shall  determine  whether and to what extent the  accounts and
books of this  Corporation,  or any of them,  shall be open to the inspection of
the  stockholders;  and no  stockholder  shall have any right of inspecting  any
account, or book, or document of this Corporation, except as conferred by Law of
the By-Laws, or by resolution of the stockholders.

     The  stockholders and directors shall have power to hold their meetings and
keep the books,  documents  and papers of the  Corporation  outside the State of
Delaware,  at such places as may be from time to time  designated by the By-Laws
or by resolution of the stockholders or directors,  except as otherwise required
by the laws of Delaware.

     It is the intention that the objects,  purposes and powers specified in the
third  paragraph  hereof  shall,   except  where  otherwise  specified  in  said
paragraph,  be in no way limited or restricted by reference to or inference from
the terms of any other clause or paragraph in this Certificate of Incorporation,
but that the objects, purposes and powers specified in the paragraph "THIRD" and
in each of the  clauses or  paragraphs  of this  charter  shall be  regarded  as
independent objects, purposes and powers.

     SEVENTH:  Meetings of stockholders  may be held within or without the State
of Delaware,  as the By-Laws may provide.  The books of the  corporation  may be
kept (subject to any provision  contained in the statutes)  outside the State of
Delaware at such place or places as may be  designated  from time to time by the
Board of Directors or in the By-Laws of the corporation.  Elections of directors
need not be by written  ballot  unless the By-Laws of the  corporation  shall so
provide.

     EIGHTH:  The  corporation  reserves  the right to amend,  alter,  change or
repeal any provision  contained in this  Certificate  of  Incorporation,  in the
manner now or hereafter  prescribed by statute,  and all rights  conferred  upon
stockholders,  directors or any other person herein are granted  subject to this
reservation.

     NINTH:  No director of the  corporation  shall be personally  liable to the
corporation  or any of its  stockholders  for  monetary  damages  for  breach of
fiduciary  duty as a director,  except for  liability  (i) for any breach of the
director's duty of loyalty to the corporation or its stockholders, (ii) for acts
or omissions  not in good faith or which  involve  intentional  misconduct  or a
knowing  violation  of law,  (iii)  under  Section 174 of the  Delaware  General
Corporation Law, as the same exists or hereafter may be amended, or (iv) for any
transaction from which the director derived an improper personal benefit. If the
Delaware  General  Corporation Law hereafter is amended to authorize the further
elimination or limitation of the liability of directors, then the liability of a
director of the corporation, in addition to the limitation on personal liability
provided herein, shall be limited to the fullest extent permitted by the amended
Delaware General  Corporation Law. Any repeal or modification of this Article by
the  stockholders  of the corporation  shall be prospective  only, and shall not
adversely  affect any limitation on the personal  liability of a director of the
corporation existing at the time of such repeal or modification.

     TENTH: The Corporation  shall have the power to merge and consolidated with
any corporation or corporations in such manner as may be permitted by law.

     ELEVENTH:  The corporation  elects not to be governed by Section 203 of the
Delaware General Corporation Law.

     4. This Amended and Restated  Certificate of Incorporation was duly adopted
by  written  consent  of the  stockholders  in  accordance  with the  applicable
provisions  of Sections 228, 242 and 245 of the General  Corporation  Law of the
State  of  Delaware  and  written  notice  of  the  adoption  of  this  Restated
Certificate  of  Incorporation  has been given as provided by Section 228 of the
General  Corporation Law of the State of Delaware to every stockholder  entitled
to such notice.

     5.  This  Amended  and  Restated  Certificate  of  Incorporation  shall  be
effective on September ___, 1999

     IN WITNESS  WHEREOF,  said Pride,  Inc. has caused this  Certificate  to be
signed by the undersigned officer this ____ day of September, 1999.

                                                     PRIDE, INC.


                                                 By: ________________________





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