MASON HILL HOLDINGS INC
NT 10-Q, 2000-02-14
MOTOR VEHICLES & PASSENGER CAR BODIES
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 12b-25

                       Commission File Number 033-24178-A

                           NOTIFICATION OF LATE FILING

|_| Form 10-K |_| Form 11-K |_| Form 20-F |X| Form 10-Q
|_| Form N-SAR
         For Period Ended: December 31, 1999

|_|  Transition  Report  on Form  10-K |_|  Transition  Report  on Form 10-Q |_|
Transition Report on Form 20-F |_| Transition Report on Form N-SAR

         For the Transition Period Ended: ____________________

         Nothing in this form shall be  construed  to imply that the  Commission
has verified any information contained herein.

     If the  notification  relates  to a portion of the  filing  checked  above,
indentify the item(s) to which the notification relates:


                                     PART I
                             REGISTRANT INFORMATION

Full name of registrant:                    Mason Hill & Co., Inc.
Former name if applicable:                  Pride, Inc.
Address of principal executive office:      110 Wall Street,
City, state and zip code:                   New York, New York  10005


                                     PART II

                             RULE 12b-25 (b) AND (c)

     If the subject  report could not be filed  without  unreasonable  effort or
expense and the  registrant  seeks  relief  \pursuant  to Rule  12b-25 (b),  the
following should be completed. (Check box if appropriate.)

|X|     (a)   The reasons described in reasonable detail in Part III of this
              form could not be eliminated without unreasonable effort or
              expense;

|X|     (b)   The subject annual report,  semi-annual report,  transition report
              on Form 10-K,  20-F,  11-K or Form 10-Q, or portion therof will be
              filed on or before the 15th calendar day following the  prescribed
              due date; or the subject  quarterly report or transition report on
              Form 10-Q, or portion thereof will be filed on or before the fifth
              calendar day following the prescribed due date; and

|X|     (c)   The accountant's statement or other exhibit required by Rule 12b-
              25(c) has been attached if applicable.
<PAGE>
                                    PART III
                                    NARRATIVE

         State below in reasonable detail the reasons why Form 10-K, 11-K, 20-F,
10-Q,  N-SAR or the transition  report portion thereof could not be filed within
the prescribed time period.

         During the last fiscal year, the company  consummated an acquisition of
all of the issued and outstanding stock of Mason Hill & Co., Inc. Simultaneously
with the completion of the  acquisition,  the Company changed its key management
personnel and staffing,  and it relocated its principal offices.  As a result of
the foregoing changes,  the Company has experienced some difficulty in compiling
the information required to be included in the Form 10-Q for the relevant fiscal
quarter without incurring undue hardship and expense. The registrant  undertakes
the  responsibility to file such annual report no later than five days after its
original date.

                                     Part IV
                                Other Information

     (1) Name and  telephone  number  of  person  to  contact  in regard to this
notification

Christopher J. Kinsley                  (212)                   425-3000
        (Name)                       (Area Code)          (Telephone Number)

     (2) Have all other periodic  reports  required under Section 13 or 15(d) of
the Securities  Exchange Act of 1934 or Section 30 of the Investment Company Act
of 1940  during the  preceding  12 months or for such  shorter  period  that the
registrant was required to file such report(s) been filed?  If the answer is no,
identify report(s).

                                                                  [X] Yes [ ] No

     (3) Is it anticipated that any significant  change in results of operations
from the corresponding  period for the last fiscal year will be reflected by the
earnings statements to be included in the subject report or portion thereof?

                                                                  [ ] Yes [X] No

                                                       Mason Hill Holdings, Inc.
                                     Name of Registrant as Specified in Charter.
                                                                    (Registrant)

                                                       /s/Christopher J. Kinsley
Dated:  February 14, 2000                        By:      Christopher J. Kinsley
                                                          President


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