ADVANTAGE MARKETING SYSTEMS INC/OK
8-K, 1996-07-12
BUSINESS SERVICES, NEC
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<PAGE>
 
                      SECURITIES AND EXCHANGE COMMISSION

                             Washington D.C. 20549


                                   FORM 8-K


               Current Report Pursuant to Section 13 or 15(d) of
                      The Securities Exchange Act of 1934



        Date of Report (Date of earliest event reported): June 20, 1996



                       ADVANTAGE MARKETING SYSTEMS, INC.
            (Exact name of registrant as specified in its charter)




      Oklahoma                        33-25701                 33-0296193

(State or other jurisdiction    (Commission File Number)  (I.R.S. Employer
of incorporation)                                         Identification No.)




2601 Northwest Expressway, Suite 1210W
        Oklahoma City, Oklahoma                       73112-7293
(Address of principal executive offices)              (Zip Code)



      Registrant's telephone number, including area code:  (405) 842-0131

                                       1
<PAGE>
 
ITEM 2.  Acquisiton or Disposition of Assets

        Pursuant to a Stock Purchase Agreement having an effective date of May
31, 1996 (the "Purchase Agreement"), the Advantage Marketing Systems, Inc. (the
"Company") acquired all of the issued and outstanding capital stock of Miracle
Mountain International, Inc., a Colorado corporation ("MMI"), and MMI became a
wholly-owned subsidiary of the Company (the "MMI Acquisition"). The MMI
Acquisition was closed on June 20, 1996. MMI is a multi-level marketer of
various third-party manufactured nutritional supplement products. Pursuant to
the Purchase Agreement and in connection with the MMI Acquisition, the Company
issued and delivered to the shareholders of MMI 160,000 shares of Common Stock.
In addition, the Company agreed to issue and deliver an additional 40,000 shares
of Common Stock to the shareholders of MMI on or before October 18, 1996,
pending determination of certain liabilities.

ITEM 7. Financial Statements and Exhibits

        (A)  Financial Statements and Exhibits

        The following financial statements of Miracle Mountain International,
Inc. are incorporated by reference to the Company's Amendment No. 1 to the
Registration Statement on Form SB-2 (No.33-80629), as filed with the Commission
on July 1, 1996, appearing at the indicated pages of the Prospectuses contained
in such Registration Statement:

MIRACLE MOUNTAIN INTERNATIONAL, INC. AUDITED FINANCIAL STATEMENTS:
<TABLE>
       <S>                                                                                             <C>
        Independent Auditors' Report...................................................................F-18
        Balance Sheet as of December 31, 1995..........................................................F-19
        Statement of Operations for the Year Ended December 31, 1995...................................F-20
        Statement of Stockholders' Deficiency for the Year Ended December 31, 1995.....................F-21
        Statement of Cash Flows for the Year Ended December 31, 1995...................................F-22
        Notes to Financial Statements for the Year Ended December 31, 1995.............................F-23

 
MIRACLE MOUNTAIN INTERNATIONAL, INC. UNAUDITED FINANCIAL STATEMENTS:
 
        Balance Sheets as of March 31, 1996 and December 31, 1995 (Unaudited)..........................F-25
        Statements of Operations for the Three Months Ended March 31, 1996 and 1995 (Unaudited)........F-26
        Statements of Cash Flows for the Three Months Ended March 31, 1996 and 1995 (Unaudited)........F-27
        Notes to Financial Statements for the Year Ended December 31, 1995 (Unaudited).................F-28
</TABLE>
    
        (B)  PRO FORMA FINANCIAL INFORMATION.

        The pro forma financial information related to the acquisition of the
assets purchased by the Company from Miracle Mountain International, Inc. filed
begin at page F-1.

        (C) EXHIBITS.
            -------- 

        2.1     Stock Purchase Agreement having an effective date of May 31,
                1996, between Advantage Marketing Systems, Inc., Miracle
                Mountain International, Inc., Richard Seaton, Gene Burson, Kaye
                Jennings, Daryl Burson, and James Rogers is incorporated by
                reference to Exhibit 4.13 of the Company's Amendment No. 1 to
                the Registration Statement on Form SB-2 (No.33-80629), as filed
                with the Commission on July 1, 1996.

                                       2
<PAGE>
 
<TABLE>
<CAPTION>
                                             ADVANTAGE MARKETING SYSTEMS, INC.
                                      UNAUDITED PRO FORMA CONSOLIDATED BALANCE SHEET
                                                      MARCH 31, 1996

                                                                   HISTORICAL
                                                      ------------------------------------

                                                        ADVANTAGE
                                                        MARKETING       MIRACLE MOUNTAIN
                                                      SYSTEMS, INC.   INTERNATIONAL ,INC.
                                                      --------------  --------------------
                                                        MARCH 31,          MARCH 31,         PRO FORMA          PRO FORMA
                                                          1996               1996           ADJUSTMENTS          COMBINED
                                                      --------------  --------------------  ------------       ------------
<S>                                                   <C>             <C>                   <C>                <C>
ASSETS
- ------
CURRENT ASSETS:
   Cash............................................   $  223,775        $      -            $     -           $  223,775
   Receivables - net of allowance of $27,434.......       22,365               -                  -               22,365
   Receivable from affiliate.......................       59,757               -                  -               59,757
   Inventory.......................................      160,572             3,193                -              163,765
   Prepaid expenses................................        4,810               -                  -                4,810
                                                      ----------        ----------                            ----------
        Total current assets.......................      471,279             3,193                -              474,472
                                                      ----------        ----------          ----------        ----------
COMMISSION ADVANCES TO RELATED
    PARTIES - NONCURRENT...........................        1,790               -                  -                1,790
RECEIVABLES - NONCURRENT...........................       20,972               -                  -               20,972
PROPERTY AND EQUIPMENT, net........................      159,136            37,807                -              196,943
OTHER ASSETS........................................      84,148               725                -               84,873
GOODWILL............................................        -                  -               124,559 (a)       124,559
                                                      ----------        ----------          ----------        ----------
TOTAL ASSETS........................................  $  737,325        $   41,725          $  124,559        $  903,609
                                                      ==========        ==========          ==========        ==========

LIABILITIES & STOCKHOLDERS'
- ---------------------------
    EQUITY (DEFICIENCY)
- -----------------------
CURRENT LIABILITIES:
    Bank overdrafts.................................  $        -        $      513          $     (513)(b)    $      -
    Accounts payable................................      145,187            8,238              (8,238)(b)       145,187
    Accrued expenses................................      225,318           16,284                               241,602
    Accrued interest expense........................          -              2,584              (2,584)(b)           -
    Accrued promotion expense.......................      108,990              -                   -             108,990
    Notes payable:
        Stockholder.................................       64,648           62,174             (62,174)(c)        64,648
        Other.......................................       12,370              -                   -              12,370
    Current obligations under capital lease.........       23,839              -                   -              23,839
                                                      -----------       ----------          ----------        ----------
            Total current liabilities...............      580,352           89,793             (73,509)          596,636
LONG-TERM LIABILITIES:
    Notes payable - other...........................       26,232              -                   -              26,232
    Capital lease...................................       74,265              -                   -              74,265
                                                      -----------       ----------          ----------        ----------
            Total long-term liabilities.............      100,497              -                   -             100,497
                                                      -----------       ----------          ----------        ----------
TOTAL LIABILITIES...................................      680,849           89,793             (73,509)          697,133
                                                      -----------       ----------          ----------        ----------
STOCKHOLDERS' EQUITY (DEFICIENCY):
    Preferred stock - $.0001 par value; authorized
        5,000,000 shares; none issued...............          -                -                  -                  -
    Common stock - $.0001 par value; authorized
        495,000,000 shares; 16,985,524 shares
        issued and outstanding......................        1,698           92,655              62,174 (c)
                                                                                              (154,829)(a)
                                                                                                    20 (d)         1,718
    Paid-in capital.................................    1,858,396              -               149,980 (d)     2,008,376
    Accumulated deficit.............................   (1,803,618)        (140,723)            140,723 (a)    (1,803,618)
                                                      -----------       ----------          ----------        ----------
        Total stockholders' equity (deficiency).....       56,476          (48,068)            198,068           206,476
                                                      -----------       ----------          ----------        ----------
TOTAL LIABILITIES AND
    STOCKHOLDERS' EQUITY............................  $   737,325       $   41,725          $  124,559        $  903,609
                                                      ===========       ==========          ==========        ==========

</TABLE>
     
      See notes to unaudited pro forma consolidated financial statements.

                                      F-1
<PAGE>
 
<TABLE>
<CAPTION>
                                          ADVANTAGE MARKETING SYSTEMS, INC.
                              UNAUDITED PRO FORMA CONSOLIDATED STATEMENT OF OPERATIONS
                                        FOR THE YEAR ENDED DECEMBER 31, 1995
 
                                                            HISTORICAL
                                              ---------------------------------------
                                                  ADVANTAGE            MIRACLE
                                                  MARKETING            MOUNTAIN
                                                SYSTEMS, INC.    INTERNATIONAL, INC.    PRO FORMA          PRO FORMA
                                              DECEMBER 31, 1995   DECEMBER 31, 1995    ADJUSTMENTS         COMBINED
                                              -----------------  --------------------  ------------       -----------
                                                                                          Note 2
<S>                                           <C>                <C>                    <C>               <C>

REVENUES:
  Programs.....................................     $ 4,382,935        $ 277,366       $     -          $ 4,660,301
  Promotional material.........................         109,733                -             -              109,733
  Other........................................          25,535                -             -               25,535
                                                    -----------        ---------       ----------       -----------
            Total revenues.....................       4,518,203          277,366             -            4,795,569
                                                    -----------        ---------       ----------       -----------
COSTS AND EXPENSES:                                                    
  Programs.....................................       1,094,157          103,217             -            1,197,374
  Promotional material.........................          92,087                -             -               92,087
  Selling......................................       2,201,510          145,650             -            2,347,160
  General and administration...................         857,743          157,725          17,794 (e)      1,033,262
  Interest expense.............................          22,998            1,403             -               24,401
                                                    -----------        ---------       ---------        -----------
            Total expenses.....................       4,268,495          407,995          17,794          4,694,284
                                                    -----------        ---------       ---------        -----------
NET INCOME (LOSS)..............................     $   249,708        $(130,629)      $ (17,794)       $   101,285
                                                    ===========        =========       =========        ===========
                                                                       
Weighted average common shares outstanding.....      21,301,441          200,000                         21,501,441
                                                                       
Net income per common share....................     $      0.01                                                 NIL

 
</TABLE>



   See notes to unaudited pro forma consolidated financial statements.

                                   F-2     
<PAGE>
 
<TABLE>
<CAPTION>
                                        ADVANTAGE MARKETING SYSTEMS, INC.
                            UNAUDITED PRO FORMA CONSOLIDATED STATEMENT OF OPERATIONS
                                    For the Three MOnths Ended March 31, 1996
 

                                                           HISTORICAL
                                              ------------------------------------
                                                ADVANTAGE           MIRACLE
                                                MARKETING           MOUNTAIN
                                              SYSTEMS, INC.   INTERNATIONAL, INC.      PRO FORMA        PRO FORMA
                                              MARCH 31, 1996     MARCH 31, 1996       ADJUSTMENTS        COMBINED
                                              --------------  --------------------    ------------     -----------
                                                                                        Note 2
<S>                                           <C>             <C>                   <C>                <C>
REVENUES:
  Programs..................................     $ 1,255,889       $ 122,248            $   -          $ 1,378,137
  Promotional material......................          62,684             -                  -               62,684
  Other.....................................          13,876             -                  -               13,876
                                                 -----------       ---------            -------        -----------
                                                                     
            Total revenues..................       1,332,449         122,248                -            1,454,697
                                                 -----------       ---------            -------        -----------
                                                                     
COSTS AND EXPENSES:                                                  
  Programs..................................         302,879          39,602                -              342,481
  Promotional material......................          35,745             -                  -               35,745
  Selling...................................         683,164          67,343                -              750,507
  General and administration................         221,598          24,131              4,449 (e)        250,178
  Interest expense..........................           7,359           1,266                -                8,625
                                                 -----------       ---------            -------        -----------
            Total expenses..................       1,250,745         132,342              4,449          1,387,536
                                                 -----------       ---------            -------        -----------
                                                                     
NET INCOME (LOSS)...........................     $    81,704       $ (10,094)           $(4,449)       $    67,161
                                                 ===========       =========            ========       ===========
                                                                     
Weighted average common shares outstanding..      24,588,424         200,000                            24,788,424
                                                                     
Net income per common share..................            NIL                                                   NIL
 
</TABLE>



      See notes to unaudited pro forma consolidated financial statements.

                                      F-3
<PAGE>
 
                       ADVANTAGE MARKETING SYSTEMS, INC.
        NOTES TO UNAUDITED PRO FORMA CONSOLIDATED FINANCIAL STATEMENTS
- --------------------------------------------------------------------------------

1.  BASIS FOR PRESENTATION

        The pro forma balance sheet and statement of income present the pro
        forma effects of the acquisition by the Company of the issued and
        outstanding capital stock of Miracle Mountain International, Inc., a
        Colorado corporation ("MMI"), and MMI became a wholly-owned subsidiary
        of the Company (the "MMI Acquisition"), pursuant to a Stock Purchase
        Agreement with an effective date of May 31, 1996, (the "Purchase
        Agreement"). MMI is a multi-level marketer of various third-party
        manufactured nutritional supplement products. Pursuant to the Purchase
        Agreement and in connection with the MMI Acquisition, the Company issued
        and delivered to the shareholders of MMI 160,000 shares of Common Stock.
        In addition, the Company agreed to issue and deliver an additional
        40,000 shares of Common Stock to the shareholders of MMI on or before
        October 18, 1996, pending determination of certain liabilities.

        The accompanying unaudited pro forma statement of income is presented
        assuming the MMI Acquisition occurred or was consummated on the first
        day of the period presented. The unaudited pro forma consolidated
        balance sheet as of March 31, 1996, is presented assuming the MMI
        Acquisition occurred or was consummated on such date. The historical
        information presented for the Company and MMI as of December 31, 1995,
        is derived from the audited financial statements of the Company and MMI
        as of such date.

        The pro forma financial information presented in the unaudited pro forma
        financial statements is not necessarily indicative of the financial
        position and results of operations that would have been achieved had the
        assets and liabilities been owned by a single corporate entity. The
        results of operations presented in the unaudited pro forma statement of
        income are not necessarily indicative of the consolidate results of
        future operations of the Company following consummation of the MMI
        Acquisition.

2.  ADJUSTMENTS

        The accompanying unaudited pro forma consolidated financial statements
        have been adjusted to record and give effect to the following:

        (a)     Goodwill equal to the excess of the $150,000 purchase price over
                the $25,441 fair market value of assets of MMI, net of
                liabilities, amortizable over a seven-year period;

        (b)     Elimination of accounts payable, accrued interest payable and
                bank overdrafts of MMI in the aggregate sum of $11,335, which
                were not assumed by the Company;

        (c)     Conversion of $62,174 shareholder note payable to common stock
                of MMI prior to consummation of the MMI Acquisition;

        (d)     Issuance of 200,000 shares of Common Stock of the Company in
                exchange for the issued and outstanding capital stock of MMI;

        (e)     Amortization of goodwill over seven years, $17,794 and $4,449
                for the year ended December 31, 1995, and for the three months
                ended March 31, 1996, respectively.

3.  NET INCOME PER SHARE

     Pro forma per share calculations for the Company are based upon the number
of shares of Common Stock to be outstanding after giving effect to the MMI
Acquisition.


                                      F-4
<PAGE>
 
                                  SIGNATURES


    Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                        ADVANTAGE MARKETING SYSTEMS, INC.
                                        (Registrant)


                                        By: /S/ ROGER P. BARESEL
                                            -------------------------------
                                                Roger P. Baresel. President

Date: July 10, 1996


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