ADVANTAGE MARKETING SYSTEMS INC/OK
POS AM, EX-23.1, 2000-10-19
DURABLE GOODS, NEC
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                                  EXHIBIT 23.1

                        INDEPENDENT ACCOUNTANTS' CONSENT


We consent to the use in this Post Effective Amendment No. 2 to Registration
Statement No. 333-47801 on Form SB-2 of Advantage Marketing Systems, Inc. of
our report dated March 20, 2000 appearing in the Prospectus, which is a part
of such Registration Statement, and to the reference to us under the heading
"Experts" in such Prospectus.


DELOITTE & TOUCHE LLP


Oklahoma City, Oklahoma,

October 17, 2000



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