Exhibit 99.1
NEWS RELEASE
January 8, 2001
For more information contact
Kay Love, Dir., I.R.
(405) 419-4919
Advantage Marketing Systems, Inc. Acquires
LifeScience Technologies Holdings and Its Affiliates
OKLAHOMA CITY, OK - Advantage Marketing Systems, Inc. ("AMS")
(AMM - AMEX) Chairman and CEO, John W. Hail, today announced
that AMS acquired LifeScience Technologies Holdings Limited
Partnership, LifeScience Technologies Limited, LifeScience
Technologies of Japan, LST Fulfillment Limited Partnership
and LifeScience Technologies of Canada, Inc. (collectively,
"LST") on January 4, 2001.
LST, comprised of privately owned, direct selling
companies, markets a line of scientifically researched and
designed adaptogen, nutritional, personal care, weight
management, and pet products. These products are the result
of 45 years of research led by highly recognized scientist,
Dr. Israel Brekhman, from the former Soviet Union. Dr.
Brekhman's lifelong work was directed toward plants that
possess remarkable attributes for naturally supporting human
health. LST's most popular and largest selling products,
Prime One and Brekhman's Gold, are unique anti-stress
formulas that increase energy and stamina and strengthen the
immune system.
LST sales for the year 2000 were approximately
$7,000,000. The acquisition of LST gives AMS the exclusive
worldwide distributorship of this proprietary product line
and also provides AMS international expansion into Japan and
Canada.
The acquisition of LST adds 5,000 independent
distributors to the AMS current distributor sales force of
80,000. The acquisition also expands the AMS product line
which already consists of more than 100 natural nutritional
supplements, weight management products, skin and hair care
products and cosmetics based on herbal-based proprietary
product formulations.
For more information, visit the Company's web site at
www.amsonline.com.
AMS is listed on the American Stock Exchange under the
trading symbol AMM.
Certain statements in this release may constitute "forward-
looking statements" within the meaning of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Certain, but
not necessarily all, of such forward-looking statements can
be identified by the use of forward-looking terminology such
as "anticipates," "believes," "expects," "may," "will," or
"should" or other variations thereon, or by discussions of
strategies that involve risks and uncertainties. The actual
results of the Company or industry results may be materially
different from any future results expressed or implied by
such forward-looking statements.
