PLAYTEX PRODUCTS INC
SC 13D, 1998-02-06
APPAREL & OTHER FINISHD PRODS OF FABRICS & SIMILAR MATL
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13D

                    Under the Securities Exchange Act of 1934
                                (Amendment No. )*

                             Playtex Products, Inc.
                                (Name of Issuer)

                     Common Stock, Par Value $.01 per share
                         (Title of Class of Securities)

                                   72813P 10 0
                                 (CUSIP Number)

                                 John W. Childs
                        J.W. Childs Equity Partners, L.P.
                               One Federal Street
                           Boston, Massachusetts 02110
                                  (617)753-1100
           (Name, Address and Telephone Number of Person Authorized to
                       Receive Notices and Communications)

                                January 28, 1998
             (Date of Event which Requires Filing of this Statement)

If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  which is the subject of this  Schedule 13D, and is filing this
schedule because of Rule 13d-1(b)(3) or (4), check the following box / /.


Note: Six copies of this statement, including all exhibits, should be filed with
the  Commission.  See Rule  13d-1(a) for other  parties to whom copies are to be
sent.

* The remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for  any  subsequent   amendment   containing   information  which  would  alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).
<PAGE>

                                  SCHEDULE 13D


CUSIP No. 72813P 10 0                                       Page 2 of 12 Pages


1          NAME OF REPORTING PERSON
           S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

           J.W. Childs Equity Partners, L.P.
2          CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*         (a) |_|
                                                                     (b) |X|

3          SEC USE ONLY


4          SOURCE OF FUNDS*

           OO
5          CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
           ITEMS 2(d) OR 2(e)                   |_|


6          CITIZENSHIP OR PLACE OF ORGANIZATION

           Delaware
                           7          SOLE VOTING POWER
         NUMBER OF
          SHARES                      7,855,764
       BENEFICIALLY
         OWNED BY
           EACH
         REPORTING
          PERSON
           WITH
                           8          SHARED VOTING POWER
                           
                                      0
                           9          SOLE DISPOSITIVE POWER
                           
                                      7,855,764
                           10         SHARED DISPOSITIVE POWER
                           
                                      0
11         AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

           7,855,764
12         CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES 
           CERTAIN SHARES*                                    |_|


13         PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

           13.05%
14         TYPE OF REPORTING PERSON*

           PN

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!


<PAGE>
                                  SCHEDULE 13D


CUSIP No. 72813P 10 0                                       Page 3 of 12 Pages


1          NAME OF REPORTING PERSON
           S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

           J.W. Childs Advisors, L.P.
2          CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*            (a) |_|
                                                                        (b) |X|

3          SEC USE ONLY


4          SOURCE OF FUNDS*

           OO
5          CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
           ITEMS 2(d) OR 2(e)                   |_|


6          CITIZENSHIP OR PLACE OF ORGANIZATION

           Delaware
                           7          SOLE VOTING POWER
         NUMBER OF
          SHARES                      7,855,764
       BENEFICIALLY
         OWNED BY
           EACH
         REPORTING
          PERSON
           WITH
                           8          SHARED VOTING POWER
                          
                                      0
                           9          SOLE DISPOSITIVE POWER
                          
                                      7,855,764
                           10         SHARED DISPOSITIVE POWER
                                  
                                      0
11         AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

           7,855,764
12         CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN
           SHARES*                                    |_|


13         PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

           13.05%
14         TYPE OF REPORTING PERSON*

           PN

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!


<PAGE>


                                  SCHEDULE 13D


CUSIP No. 72813P 10 0                                       Page 4 of 12 Pages


1          NAME OF REPORTING PERSON
           S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

           J.W. Childs Associates, L.P.
2          CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*          (a) |_|
                                                                      (b) |X|

3          SEC USE ONLY


4          SOURCE OF FUNDS*

           OO
5          CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT 
           TO ITEMS 2(d) OR 2(e)                   |_|


6          CITIZENSHIP OR PLACE OF ORGANIZATION

           Delaware
                            7          SOLE VOTING POWER
         NUMBER OF
          SHARES                       7,855,764
       BENEFICIALLY
         OWNED BY
           EACH
         REPORTING
          PERSON
           WITH
                            8          SHARED VOTING POWER
                            
                                       0
                            9          SOLE DISPOSITIVE POWER
                            
                                       7,855,764
                            10         SHARED DISPOSITIVE POWER
                            
                                       0
11         AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

           7,855,764
12         CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN 
           SHARES*                                    |_|


13         PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

           13.05%
14         TYPE OF REPORTING PERSON*

           PN

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!


<PAGE>


                                  SCHEDULE 13D


CUSIP No. 72813P 10 0                                       Page 5 of 12 Pages


1          NAME OF REPORTING PERSON
           S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

           J.W. Childs Associates, Inc.
2          CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*           (a) |_|
                                                                       (b) |X|

3          SEC USE ONLY


4          SOURCE OF FUNDS*

           OO
5          CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT 
           TO ITEMS 2(d) OR 2(e)                   |_|


6          CITIZENSHIP OR PLACE OF ORGANIZATION

           Delaware
                           7          SOLE VOTING POWER
         NUMBER OF
          SHARES                      7,855,764
       BENEFICIALLY
         OWNED BY
           EACH
         REPORTING
          PERSON
           WITH
                           8          SHARED VOTING POWER
                          
                                      0
                           9          SOLE DISPOSITIVE POWER
                          
                                      7,855,764
                           10         SHARED DISPOSITIVE POWER
                          
                                      0
11         AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

           7,855,764
12         CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN 
           SHARES*                                    |_|


13         PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

           13.05%
14         TYPE OF REPORTING PERSON*

           CO

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!


<PAGE>


                                  SCHEDULE 13D


CUSIP No. 72813P 10 0                                        Page 6 of 12 Pages


Item 1.  Security and issuer.

         The class of equity  securities  to which  this  statement  relates  is
Common Stock, $.01 par value per share ("Shares"),  of Playtex Products, Inc., a
Delaware corporation ("Playtex"),  with principal executive offices at 300 Nyala
Farms Road, Westport, Connecticut 06880.

Item 2.  Identify and background.

         This statement is being filed jointly by J.W.  Childs Equity  Partners,
L.P. ("Childs"), a Delaware limited partnership, J.W. Childs Advisors L.P. ("JWC
Advisors"),  a Delaware  limited  partnership  which is the  general  partner of
Childs,  J.W. Childs Associates,  L.P.  ("Associates  L.P."), a Delaware limited
partnership  which is the  general  partner  of JWC  Advisors  and  J.W.  Childs
Associates,  Inc.  ("Associates  Inc."),  a  Delaware  corporation  which is the
general partner of Associates  L.P.  Childs,  JWC Advisors,  Associates L.P. and
Associates Inc. are the "Reporting  Persons".  The agreement among the Reporting
Persons  relating  to joint  filing of this  statement  is attached as Exhibit 1
hereto.

          Each of the Reporting  Persons is principally  engaged in the business
of investing  through  partnerships  in securities.  Information  concerning the
directors and executive officers of Associates,  Inc. is contained in Schedule A
attached hereto.

          The  address  of the  principal  business  and  office  of each of the
Reporting   Persons  is  One  Federal  Street,   Twenty-First   Floor,   Boston,
Massachusetts 02110.

          During the last five years,  neither the Reporting Persons nor, to the
best knowledge of the Reporting Persons,  any of the other persons named in this
Item 2 or Schedule A hereto:  (i) has been  convicted  in a criminal  proceeding
(excluding traffic violations or similar misdemeanors); or (ii) was a party to a
civil proceeding of a judicial or administrative body of competent  jurisdiction
and as a result of such  proceeding  was or is subject to a judgment,  decree or
final  order  enjoining  future  violations  of,  or  prohibiting  or  mandating
activities subject to, federal or state securities laws or finding any violation
with respect to such laws.

Item 3.  Source and amount of funds or other consideration.

         The consideration for the acquisition of Shares to which this statement
relates was shares in Personal Care Holdings, Inc. ("PCH"). On January 28, 1998,
PCH merged with and into PCG  Acquisition  Corp.,  a subsidiary  of Playtex (the
"Merger")  in exchange  for $91 million in cash and an  aggregate  of  9,257,375
Shares. As a result of the Merger,  Childs acquired 7,855,764 Shares.  Effective
upon the  consummation  of the Merger,  John W.  Childs,  the  President  of JWC
Advisors, was appointed a director of Playtex.



<PAGE>


                                  SCHEDULE 13D


CUSIP No. 72813P 10 0                                        Page 7 of 12 Pages


Item 4.  Purpose of transaction.

         The transaction  requiring the filing of this statement is described in
Item 3 above.  The  transaction  was entered  into  principally  for  investment
purposes.

         Depending upon Childs' continuing review of its investments, Childs may
(subject to any  applicable  securities  laws) decide to sell all or any part of
the Shares, although it has no current plans to do so.

         Except as set forth in this Item 4, the  Reporting  Persons do not have
any plans or proposals which would related to or result in:

         (a) The acquisition by any person of additional  securities of Playtex,
or the disposition of securities of Playtex;

         (b)  An  extraordinary   corporate  transaction,   such  as  a  merger,
reorganization or liquidation, involving Playtex or any of its subsidiaries;

         (c) A sale or transfer of a material amount of assets of Playtex or any
of its subsidiaries;

         (d) Any change in the  present  board of  directors  or  management  of
Playtex  including  any  plans or  proposals  to change  the  number or terms of
directors or to fill any existing vacancies on the board;

         (e) Any  material  change in the  present  capitalization  or  dividend
policy of Playtex;

         (f) Any  other  material  change in  Playtex's  business  or  corporate
structure;

         (g) Changes in Playtex's charter,  bylaws or instruments  corresponding
thereto or other actions which may impede the  acquisition of control of Playtex
by any person;

         (h)  Causing a class of  securities  of Playtex to be  delisted  from a
national  securities  exchange or to cease to be  authorized  to be quoted in an
inter-dealer quotation system of a registered national securities association;

         (i) A class of equity  securities  of  Playtex  becoming  eligible  for
termination  of  registration  pursuant to Section  12(g)(4)  of the  Securities
Exchange Act of 1934; or

         (j) Any action similar to any of those enumerated above.



<PAGE>


                                  SCHEDULE 13D


CUSIP No. 72813P 10 0                                       Page 8 of 12 Pages


Item 5.  Interest in securities of the issuer.

         (a) Childs currently holds 7,855,764 Shares (constituting approximately
13.05% of the outstanding  Shares,  based upon the sum of the number reported by
Playtex in its Quarterly Report on Form 10-Q for the quarter ended September 27,
1997, plus the number of Shares issued in the Merger).  JWC Advisors is the sole
general  partner of Childs.  Associates  L.P. is the sole general partner of JWC
Advisors.  Associates  Inc.  is the sole  general  partner  of  Associates  L.P.
Therefore,  JWC Advisors,  Associates L.P. and Associates Inc. have the power to
direct  the  voting  and  disposition  of  any  Shares  owned  or  deemed  to be
beneficially  owned by Childs.  As a result,  JWC Advisors,  Associates L.P. and
Associates  Inc. may be deemed to  beneficially  own any shares of Issuer Common
Stock owned or deemed to be beneficially owned by Childs.

         (b) Except as otherwise described in paragraph (a), Childs has the sole
right to vote and direct the  disposition of the Shares which are the subject of
this statement.

         (c) Other than as may be described in Item 3, no transactions in Shares
have been effected by the Reporting Persons during the past sixty days.

         (d) No other  person is known to have the right to receive or the power
to direct the  receipt  of  dividends  from,  or the  proceeds  from the sale of
securities covered by this statement.

Item 6. Contracts, arrangements, understandings or relationships with respect to
        securities of the issuer.

         In  connection  with the Merger,  Childs  entered  into a  Stockholders
Agreement and a  Registration  Rights  Agreement  with Playtex.  Pursuant to the
Stockholders  Agreement,  Childs has agreed (i) not to acquire, offer to acquire
or agree to acquire Shares where such action would, in the reasonable opinion of
Playtex,  cause a "change of control" as defined in or a default  under  certain
indentures and other agreements to which Playtex is or becomes a party, and (ii)
not to  distribute  to its  partners  any of the Shares owned by it prior to the
third  anniversary  of the  effective  date of the Merger.  Also pursuant to the
Stockholders  Agreement,  Playtex has agreed that as long as Childs continues to
own at least 4,628,688 Shares, as adjusted for stock splits, stock dividends and
reclassifications,  it will use its  best  efforts  to  ensure  that one  person
designated by Childs is a member of the Playtex Board of Directors.

         In  accordance  with the terms of their  agreements  to  subscribe  for
shares in PCH,  certain former  shareholders of PCH (including the directors and
executive officers of Associates, Inc. identified on Schedule A attached hereto)
have agreed that they will sell Shares acquired in the Merger only if a pro rata
portion of the Shares  acquired  by Childs in the Merger is being sold by Childs
or distributed to its partners on  substantially  the same terms,  and as of the
date of the proposed sale such former shareholders,  the Shares distributed are,
or upon the exercise of 
<PAGE>


                                  SCHEDULE 13D


CUSIP No. 72813P 10 0                                       Page 9 of 12 Pages


registration  rights  then  exercisable  could  be,  saleable  under  applicable
securities  laws to the same  extent as the Shares  proposed  to be sold by such
former shareholders.

         Except as set forth in this  Statement,  to the best  knowledge  of the
Reporting Persons, there are no other contracts, arrangements, understandings or
relationships (legal or otherwise) among the persons named in Item 2 and between
such persons and any person with respect to any securities of Playtex, including
but not limited to,  transfer or voting of any of the  securities of the Issuer,
joint  ventures,  loan or  option  arrangements,  puts or calls,  guarantees  or
profits,  division of profits or loss, or the giving or  withholding of proxies,
or a pledge or  contingency  the  occurrence of which would give another  person
voting power over the securities of the Issuer.

Item 7.  Material to be filed as exhibits.

         The following documents are filed as an exhibit to this statement:

         1.       Joint Filing Agreement

         2.       Stockholders Agreement

         3.       Registration Rights Agreement

         4.       Form of PCH Subscription Agreement


<PAGE>


                                  SCHEDULE 13D


CUSIP No. 72813P 10 0                                       Page 10 of 12 Pages


                                    SIGNATURE


         After reasonable  inquiry and to the best of my knowledge and belief, I
certify that the information  set forth in this statement is true,  complete and
current.

February 6, 1998

                        J.W. CHILDS EQUITY PARTNERS, L.P.
                        By: J.W. CHILDS ADVISORS, L.P., its general partner
                        By: J.W. CHILDS ASSOCIATES, L.P., its general partner
                        By: J.W. CHILDS ASSOCIATES, INC., its general partner


                        By: /s/ John W. Childs
                            Name: John W. Childs
                            Title: President

                        J.W. CHILDS ADVISORS, L.P.,
                        By: J.W. CHILDS ASSOCIATES, L.P., its general partner
                        By: J.W. CHILDS ASSOCIATES, INC., its general partner


                        By: /s/ John W. Childs
                            Name: John W. Childs
                            Title: President

                        J.W. CHILDS ASSOCIATES, L.P.,
                        By: J.W. CHILDS ASSOCIATES, INC., its general partner


                        By: /s/ John W. Childs
                            Name: John W. Childs
                            Title: President


                        J.W. CHILDS ASSOCIATES, INC.



                        By: /s/ John W. Childs
                            Name: John W. Childs
                            Title: President


<PAGE>


                                  SCHEDULE 13D


CUSIP No. 72813P 10 0                                      Page 11 of 12 Pages

                                   SCHEDULE A

<TABLE>
<CAPTION>
                          J.W. CHILDS ASSOCIATES, INC.

Executive Officers and Directors:


                                                        Principal
Name                      Business Address              Occupation          Office                     Citizenship
- ----                      ----------------              ----------          ------                     -----------

<S>                      <C>                           <C>                 <C>                        <C>
John W. Childs            One Federal Street,           President,          President and              U.S.
                          Boston, MA  02110             Associates          Treasurer

Steven G. Segal           One Federal Street,           Employee,           Vice President             U.S.
                          Boston, MA 02110              Associates          and Secretary

Adam L. Suttin            One Federal Street,           Employee,           Vice President             U.S.
                          Boston, MA 02110              Associates

Glenn A. Hopkins          One Federal Street,           Employee,           Vice President             U.S.
                          Boston, MA 02110              Associates


</TABLE>

<PAGE>


                                  SCHEDULE 13D


CUSIP No. 72813P 10 0                                      Page 12 of 12 Pages

                                  EXHIBIT INDEX

                           Exhibit

         1.         Joint Filing Agreement

         2.         Stockholders Agreement

         3.         Registration Rights Agreement

         4.         Form of PCH Subscription Agreement





                                    AGREEMNT

         Pursuant to Rule 13d-1(f)(1) under the Securities Exchange Act of 1934,
the undersigned hereby agree that only one statement  containing the information
required  by  Schedule  13D (or any  amendment  thereof)  need be filed on their
behalf with  respect to the  beneficial  ownership of any equity  securities  of
Playtex   Products,   Inc.   ("Playtex")  or  any  subsequent   acquisitions  or
dispositions of equity securities of Playtex by any of the undersigned.

Dated: February 6, 1998
                     
                        J.W. CHILDS EQUITY PARTNERS, L.P.
                        By: J.W. CHILDS ADVISORS, L.P., its general partner
                        By: J.W. CHILDS ASSOCIATES, L.P., its general partner
                        By: J.W. CHILDS ASSOCIATES, INC., its general partner


                        By: /s/ John W. Childs
                            Name: John W. Childs
                            Title: President

                        J.W. CHILDS ADVISORS, L.P.,
                        By: J.W. CHILDS ASSOCIATES, L.P., its general partner
                        By: J.W. CHILDS ASSOCIATES, INC., its general partner


                        By: /s/ John W. Childs
                            Name: John W. Childs
                            Title: President

                        J.W. CHILDS ASSOCIATES, L.P.,
                        By: J.W. CHILDS ASSOCIATES, INC., its general partner


                        By: /s/ John W. Childs
                            Name: John W. Childs
                            Title: President


                        J.W. CHILDS ASSOCIATES, INC.



                        By: /s/ John W. Childs
                            Name: John W. Childs
                            Title: President


                                                                      
                                                                    EXHIBIT 99.2

                                                            



                             STOCKHOLDERS AGREEMENT


                  STOCKHOLDERS  AGREEMENT (the "Agreement")  dated as of January
28,  1998,  between  PLAYTEX  PRODUCTS,   INC.,  a  Delaware   corporation  (the
"Company"),   and  J.W.  CHILDS  EQUITY  PARTNERS,   L.P.,  a  Delaware  limited
partnership  (the  "Principal  Stockholder")  and the other  persons who are set
forth in Schedule A hereto  (collectively  with the Principal  Stockholder,  the
"Childs Holders").

                                    RECITALS

                  WHEREAS,  the  Company  and  the  Principal  Stockholder  are,
together with PCG  Acquisition  Corp., a Delaware  corporation  and wholly owned
subsidiary of the Company  ("Subsidiary"),  and Personal  Care Holdings  Inc., a
Delaware  corporation  ("Target"),  parties to a Merger  Agreement,  dated as of
December 22, 1997 (as amended,  the "Merger  Agreement"),  pursuant to which, on
the  Effective  Date,  Subsidiary  will be  merged  with  and into  Target  (the
"Merger"), whereupon Subsidiary shall continue as the surviving corporation;

                  WHEREAS,  after the Effective  Date,  the Childs  Holders will
hold,  in  aggregate,  9,257,375  shares (the  "Shares")  of common stock of the
Company, par value $.01 ("Company Common Stock"); and

                  WHEREAS,  as an  inducement  to and a condition of the Company
entering  into the Merger  Agreement,  the Company has required  that the Childs
Holders,  and the Childs  Holders  have  agreed,  to execute  and  deliver  this
Agreement.



<PAGE>
                                                                            2




                  NOW,   THEREFORE,   in  consideration  of  the  covenants  and
agreements set forth herein, the parties hereto agree as follows:

                                    ARTICLE I
                                   DEFINITIONS

                  1.1  Definitions.  (a)  The  following  terms,  whenever  used
herein, shall have the following meanings for all purposes of this Agreement.

                  "1933 Act" means the Securities  Act of 1933, as amended,  and
the rules and regulations promulgated thereunder.

                  "1934  Act"  means the  Securities  Exchange  Act of 1934,  as
amended, and the rules and regulations promulgated thereunder.

                  An "Affiliate" of, or a person  "affiliated" with, a specified
Person,  means  a  Person  that  directly,  or  indirectly  through  one or more
intermediaries,  controls, or is controlled by, or is under common control with,
the Person  specified.  The term "control"  (including the terms  "controlling,"
"controlled by" and "under common control with") means the possession, direct or
indirect,  of the power to direct or cause the direction of the  management  and
policies of a person,  whether  through the ownership of voting  securities,  by
contract,  or  otherwise.  No owner of a  limited  partnership  interest  of the
Principal  Stockholder shall be deemed an affiliate of, or a Person "affiliated"
with, the Principal Stockholder solely by reason of such ownership.

                  "By-laws" means the by-laws of the Company.

                  "By-laws  Amendment"  means  the  proposed  amendment  to  the
By-laws in the form attached as Exhibit A hereto.


<PAGE>
                                                                               3


                  "Transfer"  means,  in relation to any share of Company Common
Stock,  any sale,  assignment,  transfer or  disposition  by gift or  otherwise,
including without limitation,  any distribution in liquidation or otherwise by a
corporation or partnership;  provided,  however,  that "Transfer" does not mean,
with respect to any such share of Company  Common Stock,  any pledge,  mortgage,
hypothecation  or grant of a security  interest  therein  or a transfer  thereof
through the granting of participation rights.

                  "Person" means any individual, firm, corporation, partnership,
limited liability company or partnership,  trust, incorporated or unincorporated
association,  joint venture,  joint stock  company,  government (or an agency or
political  subdivision  thereof) or other entity of any kind,  and shall include
any successor (by merger or otherwise) of such entity.

                  (b) Capitalized  terms not otherwise defined herein shall have
the meanings given such terms in the Merger Agreement.


                                   ARTICLE II
                                    DIRECTORS

                  2.1  Increase  in the  Size of the  Board  of  Directors.  The
Company hereby agrees that it will use its best efforts to (i) increase the size
of its Board of  Directors  (the  "Board") by two persons  effective on the date
hereof, and (ii) cause one of the vacancies thus created to be filled by John W.
Childs in accordance with the By-laws as in effect on the date hereof.

                  2.2 Nomination of Target  Director.  The Company hereby agrees
that for so long as the Principal Stockholder owns, in the aggregate, at least



<PAGE>


                                                                               4


4,628,688   Shares,  as  adjusted  for  stock  splits,   stock  dividends,   and
reclassifications,  it will use its best efforts to ensure that,  following  any
vote for the election of directors of the Company at a stockholders'  meeting or
otherwise,  one director  (the "Target  Director")  designated  by the Principal
Stockholder is a member of the Board,  provided,  that the Principal Stockholder
shall ensure that the proposed  Target  Director is nominated in accordance with
the By-Laws.

                  2.3 Stockholder  Meeting;  Proxy Material;  By-Laws Amendment.
The Company  shall  cause  either (a) a meeting of its  stockholders  to be duly
called and held as soon as practicable  following the Effective Time, subject to
the Company's  right to adjourn such meeting at any time or from time to time if
in the  Board's  good faith  judgment  such  adjournment  is  desirable,  or (b)
consents of its stockholders to be solicited, in accordance with the By-laws and
the 1934  Act,  for the  purpose  of  voting  for the  adoption  of the  By-Laws
Amendment  (the  "Stockholder  Meeting").  In  connection  with the  Stockholder
Meeting,  the Company:  (A) shall promptly  prepare and file with the Securities
and  Exchange  Commission  (the  "SEC")  in  accordance  with  the  1934  Act an
information  statement  relating  to the  By-Laws  Amendment  (the  "Information
Statement"), use all reasonable efforts to have the Information Statement and/or
any amendment or supplement  thereto  cleared by the SEC and thereafter  mail to
its  stockholders  as promptly  as  practicable  following  such  clearance  the
Information  Statement;  (B) shall use its reasonable best efforts to obtain the
necessary  approvals  by its  stockholders  for  the  adoption  of  the  By-Laws
Amendment  (unless the Board  shall have  determined  in good faith,  based upon
advice of outside  counsel,  that not taking such actions is  necessary  for the
Board to comply with its fiduciary duties



<PAGE>


                                                                               5


under   applicable   law);  and  (C)  shall  otherwise  comply  with  all  legal
requirements  applicable  to the  Stockholders  Meeting.  The Company shall make
available to the Principal  Stockholder prior to the filing thereof with the SEC
copies  of  the  preliminary   Information   Statement  and  any  amendments  or
supplements  thereto and shall make any changes therein reasonably  requested by
the Principal Stockholder insofar as such changes relate to any matters relating
to the Principal Stockholder.

                                   ARTICLE III
                             TRANSFERS OF SECURITIES

                  3.1  Restrictions  on Transfer of Company  Common  Stock.  The
Principal  Stockholder  agrees  that,  prior  to the  third  anniversary  of the
Effective  Date,  it shall not Transfer any of the Shares,  by  distribution  or
otherwise, to any of its shareholders, partners, members or owners.

                  3.2 Transfers  Subject to Compliance with Securities  Laws. No
Shares may be  Transferred  by the Childs  Holders  (other  than  pursuant to an
effective  registration  Statement under the 1933 Act) unless such Childs Holder
first delivers to the Company an opinion of counsel,  reasonably satisfactory to
the Company,  to the effect that such  Transfer is not required to be registered
under the 1933 Act.

                  3.3  Certificates  for Shares To Bear Legends.  (A) So long as
the Shares are not sold pursuant to an effective  registration  statement  under
the 1933 Act or  pursuant  to Rule 144 under the 1933 Act,  the Shares  shall be
subject to a stop-transfer  order and the  certificates  therefor shall bear the
following legend by which each holder thereof shall be bound:



<PAGE>


                                                                               6




                           "THE SHARES  REPRESENTED BY THIS  CERTIFICATE MAY NOT
                  BE  OFFERED  OR  SOLD  EXCEPT  PURSUANT  TO (i)  AN  EFFECTIVE
                  REGISTRATION  STATEMENT  UNDER THE  SECURITIES ACT OF 1933, OR
                  (ii) AN APPLICABLE EXEMPTION FROM REGISTRATION THEREUNDER."

                      (B) So long as the  Shares  are  subject  to the terms and
conditions of Section 3.1, the Shares shall be subject to a stop-transfer  order
and the certificates shall bear the following legend:

                  "THE  SALE  OR  TRANSFER  OF THE  SHARES  REPRESENTED  BY THIS
                  CERTIFICATE  IS  FURTHER  SUBJECT  TO  RESTRICTIONS  WHICH ARE
                  CONTAINED IN A STOCKHOLDERS  AGREEMENT DATED AS OF JANUARY 28,
                  1998 A COPY OF  WHICH  IS ON FILE  WITH  THE  ISSUER  OF THESE
                  SHARES AND WILL BE  FURNISHED BY THE ISSUER OF THESE SHARES TO
                  THE STOCKHOLDER ON REQUEST AND WITHOUT CHARGE."

                      (C) After the  termination of the legend  requirements  of
either Section  3.3(A) or Section  3.3(B),  the Company shall,  upon the written
request of the  holders of the Shares  and  receipt by the  Company of  evidence
reasonably  satisfactory to it that such requirement has terminated  (including,
with respect to the legend required by the Section 3.3(A),  a written opinion of
outside  counsel),  issue  certificates  for such Shares that do not bear all or
part of the legend  described in Section 3.3(A) or Section  3.3(B),  as the case
may be.


<PAGE>


                                                                               7


                                   ARTICLE IV
                            RESTRICTIONS ON PURCHASE

                  4.1  Restricted  Purchases.  Each Childs Holder agrees that it
will not, nor will it permit any of its Affiliates  to,  directly or indirectly,
take any action, including, without limitation, to acquire, offer to acquire, or
agree to acquire,  by purchase or otherwise any Company Common Stock, where such
action or acquisition would, in the reasonable opinion of the Company, cause (A)
a "Change of Control"  under,  and as defined in, (x) the Indenture  dated as of
February 2, 1994 among the Company,  certain  subsidiaries  of the  Company,  as
Guarantors,  and IBJ  Schroder  Bank & Trust  Company,  as  Trustee  (the  "1994
Indenture"),  (y) the  Indenture  dated as of July 21,  1997 among the  Company,
certain subsidiaries of the Company, as Guarantors,  and Marine Midland Bank, as
Trustee  (the  "1997  Indenture"  and,  together  with the 1994  Indenture,  the
"Indentures")  or (z) any other  presently  existing or future  agreement of the
Company  (a copy of which has been  delivered  to the  Childs  Holders  with the
relevant  provisions clearly  identified) where such action or acquisition would
have a similar  effect (any such  agreement,  a "Noticed  Agreement"),  or (B) a
default under the provisions of the Indentures or any Noticed Agreement,  to the
extent that the relevant Childs Holder received a copy of such provisions  prior
to taking any such action or making any such acquisition.


<PAGE>


                                                                               8




                                    ARTICLE V
                                   TERMINATION

                  5.1 Termination. This Agreement shall terminate ten years from
the date hereof.

                                   ARTICLE VI
                                  MISCELLANEOUS

                  6.1  Amendment.  This Agreement may be altered or amended only
with the consent of the Company and the Childs Holders Representative.

                  6.2  Specific  Performance.  The  parties  recognize  that the
obligations  imposed  on them in  this  Agreement  are  special,  unique  and of
extraordinary  character,  and that in the event of breach by any party, damages
will be an  insufficient  remedy;  consequently,  it is agreed  that the parties
hereto may have  specific  performance  (in addition to damages) as a remedy for
the enforcement hereof, without proving damages.

                  6.3 Assignment. Except as other provided herein, the terms and
conditions of this  Agreement  shall inure to the benefit of and be binding upon
the respective  successors of the parties hereto;  provided,  however, that this
Agreement may not be assigned by any party without the prior written  consent of
the Company and the Childs  Holders  Representative  except that the Company may
assign its rights herein to any successor to all or substantially all its assets
(by merger or otherwise).  Any assignment of rights  hereunder  shall be coupled
with the  assumption by the assignee of all of the  obligations  of the assignor
hereunder and shall thereby relieve



<PAGE>


                                                                             9


such assignor of such obligations. Any purported assignment made in violation of
this Section 6.3 shall be void and of no force and effect.

                  6.4 Appointment of  Representative.  Each Childs Holder hereby
authorizes  and appoints John W. Childs (in such capacity,  the "Childs  Holders
Representative")  as its  representative and agent for purposes of accepting and
delivering notices and taking actions hereunder on behalf of each Childs Holder.
In the event that John W. Childs is unable or unwilling to be the Childs Holders
Representative,  then the Childs  Holders  holding  at least a  majority  of the
Shares at such time (the "Majority  Childs  Holders")  shall appoint a successor
Childs  Holders  Representative  and,  until such  successor is  appointed,  all
actions  to be taken by the Childs  Holders  Representative  hereunder  shall be
taken by the Majority Childs Holders.

                  6.5  Notices.  Any and all  notices,  designations,  consents,
offers,  acceptances,  or any other  communication  provided for herein shall be
given in writing and deemed received when delivered by overnight courier or hand
delivery,  or when sent by facsimile  transmission which shall be addressed,  or
sent, as follows:

                  If to the Company, to it at:
                           Playtex Products, Inc.
                           300 Nyala Farms Road
                           Westport, Connecticut 06880
                           Attention:  Michael F. Goss, Chief Financial Officer
                           Telecopier: (203) 341-4260


<PAGE>


                                                                        10




                  With a copy to:

                    Paul, Weiss, Rifkind, Wharton & Garrison
                           1285 Avenue of the Americas
                           New York, New York 10019-6064
                           Attention:  Robert M. Hirsh, Esq.
                           Telecopier: (212) 373-2159

                  If to the Childs Holders Representative to him at:

                           J.W. Childs Equity Partners, L.P.
                           c/o J.W. Childs Associates, Inc.
                           One Federal Street
                           Boston, MA 02110
                           Attention:  John W. Childs
                           Telecopier:  (617) 753-1101

                  With a copy to:

                           Sullivan & Worcester LLP
                           One Post Office Square
                           Boston, MA 02109
                           Attention:  Christopher Cabot, Esq.
                           Telecopier:  (617) 338-2880

                  or,  in  each  case,  such  other  address  as  the  Principal
Stockholder shall specify to the Company and the other parties hereto.

                  6.6  Counterparts.  This  Agreement  may be executed in one or
more  counterparts  and each  counterpart  shall be deemed to be an original and
which  counterparts  together shall constitute one and the same agreement of the
parties hereto.

                  6.7 Section Headings. Headings contained in this Agreement are
inserted only as a matter of convenience  and in no way define,  limit or extend
the scope or intent of this Agreement or any provisions hereof.




<PAGE>


                                                                              11


                  6.8 Choice of Law.  This  Agreement  shall be  governed by the
laws of the State of New York,  without  regard to  principles  of  conflicts of
laws.

                  6.9 Entire Agreement. This Agreement, the Merger Agreement and
the  Registration  Rights  Agreement  contain  the entire  understanding  of the
parties  hereto  respecting  the subject matter hereof and thereof and supersede
all prior  agreements,  discussions,  and  understandings  with  respect to such
subject matters.

                  IN WITNESS  WHEREOF,  the parties  hereto have  executed  this
Agreement as of the day and year first above written.

                              PLAYTEX PRODUCTS, INC.


                               By: /s/ Michael F. Goss
                                 Name:  Michael F. Goss
                                 Title: Executive Vice President
                                        and Chief Financial Officer


                                    J.W. CHILDS EQUITY PARTNERS, L.P.

                                    By:  J.W. CHILDS ADVISORS, L.P., its
                                         General Partner

                                    By:  J.W. CHILDS ASSOCIATES, L.P., its
                                         General Partner

                                    By:  J.W. CHILDS ASSOCIATES, INC.


                                         By: /s/ Adam L. Suttin
                                            Name: Adam L. Suttin
                                            Title: Vice President



<PAGE>


                                                                              12




                              FORM OF AMENDMENT TO
                           THE BY-LAWS OF THE COMPANY


                  a. The  existing  Section  15(b) in Article III of the By-laws
shall be redesignated  Section 15(b)(A) and a Section 15(b)(B) shall be added to
read as follows:
                           "(B) From the Effective Date until the earlier of (1)
                  the date upon which the Principal  Stockholder  holds,  in the
                  aggregate,  less than 4,628,688  shares of common stock of the
                  Company or (2) the tenth  anniversary  of the Effective  Date,
                  one  of  the  Non-Purchaser  Directors  shall  be  the  Target
                  Director.  The  "Effective  Date" shall have the meaning given
                  that term in the  Merger  Agreement.  The  "Merger  Agreement"
                  means the Merger  Agreement,  dated as of  December  22,  1997
                  among the Corporation,  PCG Acquisition  Corp.,  Personal Care
                  Holdings,  Inc. and J.W.  Childs  Equity  Partners,  L.P. (the
                  "Principal  Stockholder").  The  "Target  Director"  means the
                  Director designated by the Principal Stockholder."




<PAGE>


                                                                              13

<TABLE>
<CAPTION>

                                   Schedule A
<S>                                           <C>

Bock Family Trust                               James D. Murphy and Diane G. Murphy
J.W. Childs Equity Partners, L.P.               Joseph Pachella                  
James E. Childs                                 Leslie A. Paparone               
John W. Childs                                  Jay E. Politi                    
Richard S. Childs                               Kenneth F. Reilly                
The Dowds Family Investment Trust               Joel Slank                       
Kenneth M. Evans                                Daniel M. Synan                  
Adam T. Feild                                   Anne Tashjian                    
Timothy J. Healy                                James D. Tates                   
Glenn A. Hopkins                                Sharad B. Tilak                  
Jerry D. Horn                                   Paul W. Tonnesen                 
Alan R. Koss Revocable Living Trust             Mariane Wojcicki                 
Alan R. Koss                                    Karen A. August                  
Lambros J. Lambros                              Dennis G. Podlesak               
Stephanie L. Mansfield                          Julie B. Sweeney                 
Lawrence J. Mansfield and Edith R. Mansfield    Neil P. Guller                   
Jenny Childs Preston                            Stephen K. Carrico               
Raymond B. Rudy                                 Michael Fleury                   
Steven G. Segal                                 James P. Garvey                  
Steven G. Segal 1995 Irrevocable Trust          Marcie J. Griesmeyer             
SGS 1995 Family Limited Partnership             David Hays                       
SGS-III Family Limited Partnership              Kim Levine                       
Mario E. Soussou                                Michael Cox                      
Adam L. Suttin                                  Rebecca Cushing                 
Suttin Family Trust                             Teresita Eugenio                 
Gagan Verma                                     Peter Gower                      
Stephen H. Wise                                 Thomas Horton                    
Catherine Durden                                Lee Jacobs                       
Michael P. Ferry                                Loren Block                      
Debra T. Follick                                Christina Bartolick              
Bruce A. Goldsmith                              Cheryl Lawler                    
William R. Kinder                               
Michael J. Metzger
Donald W. Miller
Dennis L. Moore
Donald G. Morgan
</TABLE>

 



                                                                    EXHIBIT 99.3
















                          REGISTRATION RIGHTS AGREEMENT


                                      among


                             PLAYTEX PRODUCTS, INC.


                                       and


                        J.W. CHILDS EQUITY PARTNERS, L.P.









                     ---------------------------------------

                          Dated as of January 28, 1998
                     ---------------------------------------













<PAGE>









<TABLE>
<CAPTION>

                                TABLE OF CONTENTS

                                                                                                      Page
<S>     <C>                                                                                             <C>

1.       Background......................................................................................1

2.       Registration Under Securities Act, etc..........................................................1
         2.1      Registration on Request................................................................1
         2.2      Incidental Registration................................................................5
         2.3      Registration Procedures................................................................9
         2.4      Underwritten Offerings................................................................12
         2.5      Preparation; Reasonable Investigation.................................................13
         2.6      Limitations, Conditions and Qualifications to Obligations under
                  Registration Covenants................................................................13
         2.7      Indemnification.......................................................................14

3.       Definitions....................................................................................17

4.       Rule 144 and Rule 144A.........................................................................20

5.       Amendments and Waivers.........................................................................20

6.       Nominees for Beneficial Owners.................................................................20

7.       Appointment of Representative..................................................................20

8.       Notices........................................................................................21

9.       Assignment.....................................................................................21

10.      Calculation of Percentage Interests in Registrable Securities..................................21

11.      No Inconsistent Agreements.....................................................................21

12.      Remedies.......................................................................................21

13.      Severability...................................................................................22

14.      Entire Agreement...............................................................................22

15.      Headings.......................................................................................22

16.      Governing Law..................................................................................22

17.      Counterparts...................................................................................22

</TABLE>

<PAGE>





         REGISTRATION  RIGHTS AGREEMENT (the  "Agreement"),  dated as of January
28, 1998, between PLAYTEX PRODUCTS, INC., a Delaware corporation (the "Company")
and J.W.  CHILDS EQUITY  PARTNERS,  L.P., a Delaware  limited  partnership  (the
"Principal  Stockholder")  and the other persons who are set forth in Schedule A
hereto (collectively with the Principal Stockholder, the "Childs Holders").

         The parties hereby agree as follows:

         1.  Background.  Pursuant to that certain Merger Agreement (as amended,
the "Merger  Agreement"),  dated as of December 22, 1997, among the Company, PCG
Acquisition  Corp., a Delaware  corporation and  wholly-owned  subsidiary of the
Company  ("Subsidiary"),  Personal  Care Holdings  Inc., a Delaware  corporation
("Target"),  and the Principal Stockholder,  the Childs Holders received as part
of the consideration for their shares of common stock of Target,  par value $.01
per share, among other things, in the aggregate, 9,257,375 shares (the "Shares")
of Common Stock,  par value $.01 per share,  of the Company.  Capitalized  terms
used herein but not  otherwise  defined  shall have the  meanings  given them in
Section 3.

         2. Registration Under Securities Act, etc.

                  2.1 Registration on Request.

                      (a) Request. At any time after the date that is six months
after the Effective Date (as defined in the Merger Agreement),  upon the written
request  of the  Childs  Representative  on behalf of one or more  holders  (the
"Initiating  Holders") of  Registrable  Securities  that the Company  effect the
registration under the Securities Act of all or part of such Initiating Holders'
Registrable  Securities,  the Company  promptly will give written notice of such
requested registration to all registered holders of Registrable Securities,  and
thereupon  the  Company  will use its best  efforts to effect,  at the  earliest
possible date, the registration under the Securities Act of:

                           (i) the Registrable  Securities which the Company has
                  been so requested to register by such Initiating Holders; and

                           (ii)  all  other  Registrable  Securities  which  the
                  Company  has  been   requested   to  register  by  the  Childs
                  Representative  on behalf of the holders thereof (such holders
                  together with the Initiating Holders  hereinafter are referred
                  to as the "Selling  Holders") by written  request given to the
                  Company within 30 days after the giving of such written notice
                  by the





<PAGE>


                                                                               2




         Company,  all to the extent  necessary to permit the disposition of the
         Registrable Securities so to be registered.

                      (b) Registration of Other Securities. Whenever the Company
shall effect a  registration  pursuant to this Section 2.1, no securities  other
than Registrable  Securities  shall be included among the securities  covered by
such  registration  unless the Selling  Holders of not less than  66-2/3% of all
Registrable  Securities to be covered by such registration  shall have consented
in writing to the inclusion of such other securities;  provided,  however,  that
such consent  shall not be required  with respect to  securities  required to be
registered by (a) the holders  thereof (the "HWH Selling  Holders")  pursuant to
Section 2.2(a) of the HWH Agreement (such securities,  "HWH Securities") and (b)
the holders thereof (the "Third Party Selling Holders" and together with the HWH
Selling Holders,  the "Other Selling  Holders")  pursuant to Section 3(a) of the
Stockholders Agreement (such securities,  "Third Party Securities" and, together
with the HWH Securities, the "Other Securities").

                      (c) Registration Statement Form.  Registrations under this
Section 2.1 shall be on such appropriate  registration form of the Commission as
shall be reasonably selected by the Company.

                      (d)  Effective  Registration   Statement.  A  registration
requested  pursuant to this Section 2.1 shall be deemed to have been effected if
a registration  statement with respect thereto has become effective and remained
effective in compliance  with the  provisions of the Securities Act with respect
to the disposition of all Registrable  Securities  covered by such  registration
statement  until  such  time as all of such  Registrable  Securities  have  been
disposed of in accordance with the intended methods of disposition by the seller
or sellers thereof set forth in such registration  statement (unless the failure
to so dispose of such Registrable Securities shall be caused solely by reason of
a failure on the part of the Selling Holders);  provided,  that such period need
not exceed 135 days.  Notwithstanding  the foregoing,  a registration  requested
pursuant to this  Section  2.1 shall not be deemed to have been  effected if (i)
after it has become effective,  such registration is interfered with by any stop
order,  injunction  or other order or  requirement  of the  Commission  or other
governmental  agency  or court for any  reason  not  attributable  solely to the
Selling Holders and has not thereafter become effective,  or (ii) the conditions
to closing  specified in the  underwriting  agreement,  if any,  entered into in
connection with such registration are not satisfied or waived, other than solely
by reason of a failure on the part of the Selling Holders.

                      (e)  Selection  of   Underwriters.   The   underwriter  or
underwriters of each underwritten  offering of the Registrable  Securities so to
be  registered  shall be  selected  by the  Childs  Representative  on behalf of
Selling  Holders of more than 50% of  Registrable  Securities  to be included in
such registration and


<PAGE>

                                                                               3


shall be  reasonably  acceptable  to the  Company.  For purposes of this Section
2.1(e), the Company hereby acknowledges that each of the underwriters identified
on Schedule  2.1(e)  hereto  shall be deemed to be  acceptable  to the  Company;
provided that such  acknowledgment is subject to the condition that with respect
to any underwriter  identified on such Schedule selected by the Selling Holders,
there shall have not  occurred  since the date hereof any  material  change with
respect  to such  underwriter  which,  in the  reasonable  determination  of the
Company,  makes such  underwriter  unqualified to participate in an underwritten
offering of Common  Stock of which  change the Company  shall have  notified the
Childs  Representative  prior to any such  demand  under this  Section  2.1 upon
request from the Childs Representative.

                      (f)  Priority in Requested  Registration.  If the managing
underwriter  of any  underwritten  offering shall advise the Company in writ ing
(and the Company shall so advise each Selling Holder of  Registrable  Securities
requesting  registration  of such advice)  that,  in its opinion,  the number of
securities  requested  to be  included in such  registration  exceeds the number
which can be sold in such offering within a price range acceptable to the Childs
Representative  on behalf of  Selling  Holders  of  66-2/3%  of the  Registrable
Securities requested to be included in such registration, the Company, except as
provided below, will include in such  registration,  to the extent of the number
and type which the  Company is so advised can be sold in (or during the time of)
such offering (the "Maximum Amount"),

                  first, Third Party Securities requested to be included in such
registration  to the extent  required  to be  included  therein  pursuant to the
Stockholders Agreement,  pro rata (based on the number of Third Party Securities
requested  to be included in such  registration)  among the Third Party  Selling
Holders requesting participation in such registration;

                  second,  Registrable  Securities  requested  to be included in
such  registration  up to an  aggregate  amount  equal to the  lesser of (A) the
aggregate  amount of  Registrable  Securities  requested  to be included in such
registration and (B) (x) if such registration is the first requested pursuant to
this Section 2.1 (the "first registration"),  the excess, if any, of the Maximum
Amount over the amount of  securities  provided for in the  preceding  paragraph
(such amount,  the "Adjusted Maximum  Amount"),  but not in excess of 75% of the
Maximum Amount, or (y) if such registration is the second requested  pursuant to
this  Section 2.1 (the  "second  registration"),  the sum of 50% of the Adjusted
Maximum Amount plus the Recapture Amount;

                  third,  HWH  Securities  requested  to  be  included  in  such
registration up to an aggregate  amount equal to the lesser of (A) the aggregate
amount of HWH Securities  requested to be included in such  registration and (B)
(x) if such registration is the first  registration,  the excess, if any, of the
Maximum  Amount over the amount of securities  provided for in the two preceding
paragraphs but not in excess of 25% of

<PAGE>


                                                                               4


the Maximum Amount, or (y) if such registration is the second registration,  50%
of the Adjusted Maximum Amount less the Recapture Amount;

                  fourth,  to the extent that the amount of securities  provided
for in the three  immediately  preceding  paragraphs  is less  than the  Maximum
Amount, Registrable Securities or HWH Securities, as applicable, requested to be
included in such  registration,  up to the  aggregate  amount  requested  by the
Selling Holders and HWH Selling  Holders,  respectively,  to be included in such
registration  in excess of the  amounts  provided  for in the three  immediately
preceding paragraphs; and

                  fifth,  all securities  proposed to be sold by the Company for
its own account;

provided, that from and after the date on which the Stockholders Agreement is no
longer in effect,  all  references  to Third Party  Securities  in the foregoing
priorities  shall be deleted and the  priorities  provided  for herein  shall be
automatically adjusted accordingly.

                  For purposes of the foregoing (A) all  Registrable  Securities
included in such  registration  shall be allocated pro rata (based on the number
of Registrable Securities held by each of the Selling Holders) among the Selling
Holders requesting such registration and (B) all HWH Securities included in such
registration  shall be allocated pro rata (based on the number of HWH Securities
held  by each  of the  HWH  Selling  Holders)  among  the  HWH  Selling  Holders
requesting participation in such registration.

                  Notwithstanding   the  foregoing,   if  the  total  number  of
Registrable  Securities  requested to be included in any registration  cannot be
included,  the Childs  Representative  on behalf of the  holders of  Registrable
Securities  requesting  registration  thereof  pursuant  to  this  Section  2.1,
representing  not less than 50% of the  Registrable  Securities  with respect to
which  registration  has been  requested,  shall have the right to withdraw  the
request for  registration by giving written notice to the Company within 20 days
after receipt of the notice from the managing underwriter described above by the
Company and, in the event of such withdrawal,  such request shall not be counted
for purposes of the requests for  registration  to which holders of  Registrable
Securities  are  entitled  pursuant  to  this  Section  2.1.  If a  request  for
registration is withdrawn pursuant to the immediately  preceding sentence and at
least 80% of the Registrable Securities requested to be included could have been
included  therein,  the  Registration   Expenses  incurred  by  the  Company  in
connection  with such withdrawn  registration  through the date of the Company's
receipt of the notice  requesting  such  withdrawal,  shall be reimbursed by the
Selling  Holders,  pro rata  (based  on the  number  of  registrable  securities
requested to be included therein) among the Selling Holders.


<PAGE>

                                                                               5

                      (g) Limitations on Registration Requests.  Notwithstanding
anything in this  Section 2.1 to the  contrary,  in no event will the Company be
required to effect (i) in the aggregate, more than two registrations pursuant to
this Section  2.1;  provided  that in the event that the holders of  Registrable
Securities  are unable to include at least 50% of the  relevant  Maximum  Amount
with respect to any such registration  requested pursuant to Section 2.1(a) as a
result solely of the  participation  of the Third Party Selling  Holders in such
registration,  then,  unless  the  amount  requested  to  be  included  in  such
registration is less than 50% of the relevant Maximum Amount,  such registration
shall not be counted  for  purposes  of this  clause  (i),  (ii) a  registration
pursuant to this Section 2.1 within the six-month period  occurring  immediately
subsequent  to the  effectiveness  (within the  meaning of Section  2.1(d)) of a
registration  statement filed pursuant to this Section 2.1, unless a majority of
the Disinterested  Directors  determines that effecting such second registration
within the  six-month  period  would not have a material  adverse  effect on the
market price of the Common Stock,  or (iii) a  registration  pursuant to Section
2.1 covering less than 30% of the then outstanding Registrable Securities.

                      (h)  Expenses.  The  Company  will  pay  all  Registration
Expenses in connection with any registrations requested pursuant to this Section
2.1.

                  2.2 Incidental Registration.

                      (a)  Right  to  Include  Registrable  Securities.  If  the
Company at any time  proposes  to  register  any of its Common  Stock  under the
Securities Act by registration on any form other than Forms S-4 or S-8,  whether
or not for sale for its own account,  it will each such time give prompt written
notice to all registered  holders of Registrable  Securities of its intention to
do so and of such  holders'  rights  under this  Section  2.2.  Upon the written
request of any such holder (a "Requesting  Holder") (which request shall specify
the Registrable Securities intended to be disposed of by such Requesting Holder)
made as  promptly  as  practicable  and in any event  within  30 days  after the
receipt of any such notice  from the  Company (15 days if the Company  states in
such written notice or gives  telephonic or telecopied  notice to all registered
holders of Registrable Securities,  with written confirmation to follow promptly
thereafter, that (i) such registration will be on Form S-3 and (ii) such shorter
period of time is required  because of a planned filing date),  the Company will
use its best efforts to effect the registration  under the Securities Act of all
Registrable  Securities  which the Company has been so  requested to register by
the Requesting  Holders thereof;  provided,  that prior to the effective date of
the registration statement filed in connection with such registration,  promptly
upon  notification to the Company from the managing  underwriter of the price at
which such securities are to be sold, if such price is below the price which any
Requesting  Holder shall have  indicated  to be  acceptable  to such  Requesting
Holder,  the Company shall so advise such Requesting  Holder of such price,  and
such Requesting Holder shall then have the right to withdraw its request to have
its Registrable Securities included in such registration



<PAGE>

                                                                               6


statement; provided, further, however, that if, at any time after giving written
notice of its  intention to register any  securities  and prior to the effective
date of the registra tion statement filed in connection with such  registration,
the  Company  shall  determine  for  any  reason  not to  register  or to  delay
registration of such securities,  the Company may, at its election, give written
notice of such determination to each Requesting Holder of Registrable Securities
and (x) in the case of a determination not to register, shall be relieved of its
obligation  to register  any  Registrable  Securities  in  connection  with such
registration (but not from any obligation of the Company to pay the Registration
Expenses in connection therewith),  without prejudice, however, to the rights of
any holder or holders of Registrable  Securities entitled to do so to cause such
registration to be effected as a registration  under Section 2.1, and (y) in the
case of a  determination  to  delay  registering,  shall be  permitted  to delay
registering  any  Registrable  Securities,  for the same  period as the delay in
registering such other securities.  No registration  effected under this Section
2.2 shall relieve the Company of its obligation to effect any registration  upon
request under Section 2.1.

                      (b) Priority in Incidental Registrations.  If the managing
underwriter of any  underwritten  offering shall inform the Company by letter of
its  opinion  that  the  number  or type of  Registrable  Securities  and  Other
Securities  requested  to be  included  in such  registration  would  materially
adversely  affect such  offering,  and the Company has so advised the Requesting
Holders and the holders of Other Securities that have requested Other Securities
to be included in such  registration  ("Other  Requesting  Holders") in writing,
then the Company will include in such registration,  to the extent of the number
and type which the  Company is so advised can be sold in (or during the time of)
such offering (the "Incidental Maximum Amount"):

                  (A) if such  registration is the first or second  registration
initiated pursuant to Section 2.1 of the HWH Agreement:

                  first, Registrable Securities requested to be included in such
registration up to the Recapture Amount;

                  second,  HWH  Securities  requested  to be  included  in  such
registration up to an amount equal to the lesser of (i) the aggregate  amount of
HWH Securities requested to be included in such registration and (ii) 85% of the
Incidental Maximum Amount less the Recapture Amount;

                  third, Third Party Securities requested to be included in such
registration  to the extent  required  to be  included  therein  pursuant to the
Stockholders Agreement,  pro rata (based on the number of Third Party Securities
requested to be included in such registration)  among the Third Party Requesting
Holders requesting participation in such registration;

<PAGE>


                                                                               7


                  fourth,  Registrable  Securities  requested  to be included in
such  registration  up to an amount  equal to the  lesser  of (i) the  aggregate
amount of Registrable  Securities requested to be included in such registration,
(ii) the excess of the Incidental Maximum Amount over the amount provided for in
the three preceding paragraphs and (iii) 15% of the Incidental Maximum Amount;

                  fifth,  Registrable  Securities and Other Securities requested
to be included in such registration, up to the aggregate amount requested by the
Selling Holders and HWH Selling  Holders to be included in such  registration in
excess of the amounts provided for in the preceding paragraphs; and

                  sixth,  securities  proposed by the Company to be sold for its
own account;

                  (B) if such  registration is the third or fourth  registration
initiated pursuant to Section 2.1 of the HWH Agreement:

                  first, Third Party Securities requested to be included in such
registration  to the extent  required  to be  included  therein  pursuant to the
Stockholders Agreement,  pro rata (based on the number of Third Party Securities
requested to be included in such registration)  among the Third Party Requesting
Holders requesting participation in such registration;

                  second, Registrable Securities and HWH Securities requested to
be included in such registration, pro rata (based on the number of securities of
the Company held by each  Requesting  Holder and each HWH Selling  Holder) among
such Requesting Holders and HWH Selling Holders; and

                  third,  securities  proposed by the Company to be sold for its
own account;

                  (C) if such  registration  is  initiated  by the  Third  Party
Selling Holders pursuant to Section 3(b) of the Stockholders Agreement:

                  first, Third Party Securities requested to be included in such
registration by the Third Party Requesting  Holders to the extent required to be
included therein pursuant to the Stockholders Agreement,  pro rata (based on the
number of Third Party Securities requested to be included in such registration);

                  second, Registrable Securities and HWH Securities requested to
be included in such registration, pro rata (based on the number of securities of
the Company held by each Requesting Holder and each HWH Requesting Holder) among
such Requesting Holders and HWH Requesting Holders; and


<PAGE>


                                                                               8


                  third,  securities  proposed by the Company to be sold for its
own account; and

                  (D) in all other incidental registrations:

                  first,  securities  proposed by the Company to be sold for its
own account;

                  second,  Third Party  Securities  requested  to be included in
such  registration to the extent required to be included therein pursuant to the
Stockholders  Agreement  and HWH  Securities,  pro rata  (based on the number of
Other  Securities  requested to be included in such  registration  by each Other
Requesting Holder) among the Other Requesting  Holders requesting  participation
in such registration; and

                  third,  Registrable Securities;

provided,  that from and after the date that the  Stockholders  Agreement  is no
longer in effect, (x) all references to Third Party Securities in the priorities
set forth in  clauses  (A) and (B) above  shall be  deleted  and the  priorities
provided for herein shall be automatically adjusted accordingly,  (y) clause (C)
above shall be deleted in its entirety, and (z) clause (D) shall be redesignated
as clause (C) and shall be amended in its entirety to read as follows:

                  "(C)  in all other incidental registrations:

                  first,  securities  proposed by the Company to be sold for its
own account; and

                  second, Registrable Securities and HWH Securities requested to
be included in such registration, pro rata (based on the number of securities of
the Company held by each Requesting Holder and each HWH Requesting Holder) among
the Requesting Holders and the HWH Requesting  Holders requesting  participation
in such registration."

                  For  purposes of the  foregoing,  to the extent not  otherwise
provided  for  above,  (x)  all  Registrable  Securities  included  in any  such
registration  shall be  allocated  pro rata (based on the number of  Registrable
Securities held by each of the Requesting  Holders) among the Requesting Holders
and (y) all HWH Securities  included in any such registration shall be allocated
pro  rata  (based  on the  number  of HWH  Securities  held  by  each of the HWH
Requesting Holders) among the HWH Requesting Holders.


<PAGE>


                                                                               9




                      (c)  Expenses.  The  Company  will  pay  all  Registration
Expenses  in  connection  with any  registration  contemplated  pursuant to this
Section 2.2.

                  2.3  Registration  Procedures.  If and whenever the Company is
required to use its best efforts to effect the  registration  of any Registrable
Securities  under the  Securities  Act as provided in Sections  2.1 and 2.2, the
Company will, as expeditiously as possible:

                           (i)  prepare and (within 90 days after the end of the
                  period within which requests for  registration may be given to
                  the  Company)   file  with  the   Commission   the   requisite
                  registration   statement  to  effect  such   registration  and
                  thereafter  use its best  efforts to cause  such  registration
                  statement to become  effective;  provided,  however,  that the
                  Company may  discontinue  any  registration  of its securities
                  which  are  not  Registrable   Securities   (and,   under  the
                  circumstances   specified  in  Section   2.2(a),   Registrable
                  Securities)  at any time  prior to the  effective  date of the
                  registration statement relating thereto;

                           (ii)  prepare  and  file  with  the  Commission  such
                  amendments and supplements to such registration  statement and
                  the  prospectus  used  in  connection   therewith  as  may  be
                  necessary  to keep such  registration  statement  effective in
                  accordance  with Section  2.1(d) hereof and to comply with the
                  provisions  of  the   Securities   Act  with  respect  to  the
                  disposition  of all  Registrable  Securities  covered  by such
                  registration   statement  until  such  time  as  all  of  such
                  Registrable  Securities  have been  disposed of in  accordance
                  with the  intended  methods  of  disposition  by the seller or
                  sellers  thereof  set  forth in such  registration  statement;
                  provided,  that except with  respect to any such  registration
                  statement filed pursuant to Rule 415 under the Securities Act,
                  such period need not exceed 135 days;

                           (iii)   furnish   to  each   seller  of   Registrable
                  Securities covered by such registration statement, such number
                  of conformed copies of such registration statement and of each
                  such amendment and supplement  thereto (in each case including
                  all  exhibits),  such  number  of  copies  of  the  prospectus
                  contained  in  such  registration  statement  (including  each
                  preliminary  prospectus  and any summary  prospectus)  and any
                  other  prospectus  filed  under Rule 424 under the  Securities
                  Act, in conformity  with the  requirements  of the  Securities
                  Act, and such other  documents,  as such seller may reasonably
                  request;

                           (iv) use its reasonable  best efforts (x) to register
                  or qualify all  Registrable  Securities  and other  securities
                  covered  by  such  registration  statement  under  such  other
                  securities  or blue  sky  laws of such  States  of the  United
                  States of America where an exemption is not available and


<PAGE>


                                                                              10


                  as the  sellers  of  Registrable  Securities  covered  by such
                  registration  statement shall reasonably request,  (y) to keep
                  such  registration or  qualification  in effect for so long as
                  such registration  statement remains in effect and (z) to take
                  any  other  action  which  may  be  reasonably   necessary  or
                  advisable to enable such sellers to consummate the disposition
                  in such  jurisdictions  of the  securities  to be sold by such
                  sellers,  except  that  the  Company  shall  not for any  such
                  purpose be required to qualify  generally  to do business as a
                  foreign  corporation in any jurisdiction  wherein it would not
                  but for the requirements of this subdivision (iv) be obligated
                  to be so qualified or to consent to general service of process
                  in any such jurisdiction;

                           (v) use its best  efforts  to cause  all  Registrable
                  Securities  covered  by  such  registration  statement  to  be
                  registered  with or  approved  by such other  federal or state
                  governmental  agencies or  authorities  as may be necessary in
                  the  reasonable  opinion of counsel to the Company and counsel
                  to the seller or sellers of  Registrable  Securities to enable
                  the seller or sellers thereof to consummate the disposition of
                  such Registrable Securities;

                           (vi)   furnish   at  the   effective   date  of  such
                  registration   statement   to  each   seller  of   Registrable
                  Securities,  and each such  seller's  underwriters,  if any, a
                  signed counterpart of:

                           (x) an opinion of counsel for the Company,  dated the
                  effective  date  of  such   registration   statement  and,  if
                  applicable,  the date of the  closing  under the  underwriting
                  agreement; and

                           (y) a  "comfort"  letter  signed  by the  independent
                  public accountants who have certified the Company's  financial
                  statements  included  or  incorporated  by  reference  in such
                  registration statement,

                  covering  substantially  the same matters with respect to such
                  registration  statement (and the prospectus  included therein)
                  and,  in the case of the  accountants'  comfort  letter,  with
                  respect  to events  subsequent  to the date of such  financial
                  statements, as are customarily covered in opinions of issuer's
                  counsel and in accountants'  comfort letters  delivered to the
                  underwriters  in underwritten  public  offerings of securities
                  and,  in the case of the  accountants'  comfort  letter,  such
                  other  financial  matters,  and,  in the  case  of  the  legal
                  opinion,  such other legal matters,  as the  underwriters  may
                  reasonably request;

                           (vii)  notify each seller of  Registrable  Securities
                  covered  by such  registration  statement  at any time  when a
                  prospectus  relating thereto is required to be delivered under
                  the Securities Act, upon discovery that, or upon the happening
                  of any event as a result of which, the prospectus


<PAGE>


                                                                              11

                  included in such  registration  statement,  as then in effect,
                  includes an untrue  statement  of a material  fact or omits to
                  state any  material  fact  required  to be stated  therein  or
                  necessary to make the statements  therein not  misleading,  in
                  the light of the circumstances under which they were made, and
                  at the request of any such seller promptly prepare and furnish
                  to it a reasonable  number of copies of a supplement  to or an
                  amendment of such  prospectus  as may be necessary so that, as
                  thereafter  delivered to the  purchasers  of such  securities,
                  such  prospectus  shall not include an untrue  statement  of a
                  material  fact or omit to state a material fact required to be
                  stated therein or necessary to make the statements therein not
                  misleading in the light of the circumstances  under which they
                  were made;

                           (viii)  otherwise use its best efforts to comply with
                  all applicable  rules and regulations of the  Commission,  and
                  make available to its security holders,  as soon as reasonably
                  practicable  (but not more  than  eighteen  months  after  the
                  effective date of such  registration  statement),  an earnings
                  statement  covering  the  period  of at  least  twelve  months
                  beginning  with  the  first  full  calendar  month  after  the
                  effective date of such registration statement,  which earnings
                  statement shall satisfy the provisions of Section 11(a) of the
                  Securities Act and Rule 158 promulgated thereunder;

                           (ix)  provide and cause to be  maintained  a transfer
                  agent and registrar  (which, in each case, may be the Company)
                  for all Registrable  Securities  covered by such  registration
                  statement  from and after a date not later than the  effective
                  date of such registration; and

                           (x) use its  best  efforts  to list  all  Registrable
                  Securities  covered  by  such  registration  statement  on any
                  national securities  exchange on which Registrable  Securities
                  of the same class covered by such  registration  statement are
                  then  listed  and, if no such  Registrable  Securities  are so
                  listed,  on any  national  securities  exchange  on which  the
                  Common Stock is then listed.

The Company may require each seller of  Registrable  Securities  as to which any
registration is being effected to furnish the Company such information regarding
such seller and the distribution of such securities as the Company may from time
to time reasonably request in writing.

         Each holder of  Registrable  Securities  agrees by  acquisition of such
Registrable  Securities that, upon receipt of any notice from the Company of the
happening  of any  event  of the kind  described  in  subdivision  (vii) of this
Section 2.3, such holder will forthwith discontinue such holder's disposition of
Registrable  Securities pursuant to the registration  statement relating to such
Registrable  Securities  until  such  holder's  receipt  of  the  copies  of the
supplemented or amended  prospectus  contemplated  by subdivision  (vii) of this
Section 2.3 and, if so directed by the


<PAGE>


                                                                              12

Company,  will  deliver to the Company (at the  Company's  expense)  all copies,
other than  permanent  file  copies,  then in such  holder's  possession  of the
prospectus  relating  to such  Registrable  Securities  current  at the  time of
receipt of such notice.

                  2.4 Underwritten Offerings.

                      (a) Requested Underwritten  Offerings. If requested by the
underwriters for any underwritten offering by holders of Registrable  Securities
pursuant to a registration  requested  under Section 2.1, the Company will enter
into an underwriting  agreement with such  underwriters for such offering,  such
agreement to be  reasonably  satisfactory  in  substance  and form to the Childs
Representative on behalf of the holders of Registrable  Securities  representing
at least 50% of all Registrable  Securities and the  underwriters and to contain
such  representations  and warranties by the Company and such other terms as are
generally prevailing in agreements of that type, including,  without limitation,
indemnities  to the  effect and to the extent  provided  in Section  2.7 or such
other  indemnities  as  are  customarily  received  by  underwriters  in  public
offerings  of similar  securities.  The  holders of the  Registrable  Securities
proposed to be sold by such  underwriters  will  reasonably  cooperate  with the
Company  in the  negotiation  of the  underwriting  agreement.  Such  holders of
Registrable  Securities to be sold by such underwriters shall be parties to such
underwriting  agreement and may, at their option, require that any or all of the
representations  and warranties by, and the other agreements on the part of, the
Company to and for the  benefit of such  underwriters  shall also be made to and
for the benefit of such holders of Registrable Securities and that any or all of
the  conditions  precedent to the  obligations of such  underwriters  under such
underwriting  agreement  be  conditions  precedent  to the  obligations  of such
holders of Registrable Securities.  No holder of Registrable Securities shall be
required to make any  representations  or warranties  to or agreements  with the
Company other than  representations,  warranties or  agreements  regarding  such
holder, such holder's  Registrable  Securities and such holder's intended method
of distribution or any other representations required by applicable law.

                      (b)  Incidental  Underwritten  Offerings.  If the  Company
proposes  to  register  any  of  its  securities  under  the  Securities  Act as
contemplated  by Section 2.2 and such  securities  are to be  distributed  by or
through  one or  more  underwriters,  the  Company  will,  if  requested  by any
Requesting Holder of Registrable Securities,  use its reasonable best efforts to
arrange for such  underwriters to include all the  Registrable  Securities to be
offered and sold by such  Requesting  Holder among the securities of the Company
to be  distributed  by such  underwriters,  subject to the provisions of Section
2.2(b).  The  holders  of  Registrable  Securities  to be  distributed  by  such
underwriters shall be parties to the underwriting  agreement between the Company
and such  underwriters and may, at their option,  require that any or all of the
representations  and warranties by, and the other agreements on the part of, the
Company to and for the benefit of such underwriters


<PAGE>


                                                                              13


shall  also  be  made to and for the  benefit  of such  holders  of  Registrable
Securities and that any or all of the conditions precedent to the obligations of
such underwriters under such underwriting  agreement be conditions  precedent to
the obligations of such holders of Registrable  Securities.  Any such Requesting
Holder  of   Registrable   Securities   shall  not  be   required  to  make  any
representations  or  warranties  to  or  agreements  with  the  Company  or  the
underwriters other than representations, warranties or agreements regarding such
Requesting  Holder,  such Requesting  Holder's  Registrable  Securities and such
Requesting Holder's intended method of distribution or any other representations
required by applicable law.

                      2.5 Preparation;  Reasonable Investigation.  In connection
with the  preparation  and  filing  of each  registration  statement  under  the
Securities  Act  pursuant to this  Agreement,  the Company  will give the Childs
Representative  on  behalf  of  the  holders  of  Registrable  Securities  to be
registered under such registration  statement,  their underwriters,  if any, and
their  respective  counsel the  opportunity to participate in the preparation of
such registration statement,  each prospectus included therein or filed with the
Commission, and each amendment thereof or supplement thereto, and will give each
of them such reasonable  access to its books and records and such  opportunities
to discuss the business of the Company  with its  officers  and the  independent
public  accountants  who have  certified  its  financial  statements as shall be
necessary,  in the opinion of such  holders' and such  underwriters'  respective
counsel,  to  conduct a  reasonable  investigation  within  the  meaning  of the
Securities Act.

                      2.6   Limitations,   Conditions  and   Qualifications   to
Obligations  under  Registration  Covenants.  The  Company  shall be entitled to
postpone for a reasonable  period of time (but not exceeding 90 days) the filing
of any registration  statement otherwise required to be prepared and filed by it
pursuant to Section 2.1 if the Company determines,  in its reasonable  judgment,
that  such  registration  and  offering  would  interfere  with  any  financing,
acquisition,  corporate  reorganization or other material transaction  involving
the Company and promptly gives the holders of Registrable  Securities requesting
registration   thereof   pursuant  to  Section   2.1  written   notice  of  such
determination,   containing  a  general   statement  of  the  reasons  for  such
postponement and an approximation of the anticipated delay. If the Company shall
so  postpone  the filing of a  registration  statement,  holders of  Registrable
Securities requesting registration thereof pursuant to Section 2.1, representing
not  less  than  50%  of  the  Registrable  Securities  with  respect  to  which
registration  has been  requested,  shall have the right to withdraw the request
for  registration  by giving  written notice to the Company within 30 days after
receipt of the notice of postponement and, in the event of such withdrawal, such
request  shall not be counted for purposes of the requests for  registration  to
which holders of  Registrable  Securities  are entitled  pursuant to Section 2.1
hereof.


<PAGE>


                                                                              14


                  2.7 Indemnification.

                      (a) Indemnification by the Company.  The Company will, and
hereby  does,  indemnify  and hold  harmless,  in the  case of any  registration
statement  filed pursuant to Section 2.1 or 2.2, each seller of any  Registrable
Securities  covered by such  registration  statement  and each other  Person who
participates  as an underwriter  in the offering or sale of such  securities and
each other  Person,  if any,  who controls  such seller or any such  underwriter
within  the  meaning  of the  Securities  Act or the  Exchange  Act,  and  their
respective directors,  officers,  partners,  agents and affiliates,  against any
losses, claims,  damages or liabilities,  joint or several, to which such seller
or underwriter  or any such  director,  officer,  partner,  agent,  affiliate or
controlling  person may become  subject under the  Securities  Act or otherwise,
including,  without  limitation,  the  reasonable  fees  and  expenses  of legal
counsel,  insofar as such losses,  claims, damages or liabilities (or actions or
proceedings,  whether commenced or threatened,  in respect thereof) arise out of
or are based  upon any  untrue  statement  or alleged  untrue  statement  of any
material  fact  contained  in  any  registration   statement  under  which  such
securities were registered under the Securities Act, any preliminary prospectus,
final prospectus or summary prospectus  contained  therein,  or any amendment or
supplement  thereto,  or any  omission or alleged  omission  to state  therein a
material fact required to be stated  therein or necessary to make the statements
therein  not  misleading,   and  the  Company  will  reimburse  such  seller  or
underwriter  and each such  director,  officer,  partner,  agent,  affiliate and
controlling  Person for any reasonable  legal or any other expenses  incurred by
them in  connection  with  investigating  or  defending  any such  loss,  claim,
liability,  action or proceeding;  provided, however, that the Company shall not
be liable in any such case to the  extent  that any such  loss,  claim,  damage,
liability (or action or proceeding in respect  thereof) or expense arises out of
or is based upon an untrue  statement or alleged untrue statement or omission or
alleged  omission  made in such  registration  statement,  any such  preliminary
prospectus,  final prospectus,  summary  prospectus,  amendment or supplement in
reliance  upon and in  conformity  with  written  information  furnished  to the
Company  by or on behalf  of such  seller  or  underwriter,  as the case may be,
specifically  stating that it is for use in the preparation  thereof;  provided,
further,  that the  Company  shall not be liable in any such case to the  extent
that any such loss,  claim,  damage,  liability  or expense  arises out of or is
based upon an untrue  statement or alleged untrue statement of any material fact
contained in any such  registration  statement,  preliminary  prospectus,  final
prospectus  or summary  prospectus  contained  therein or any  omission to state
therein a material fact  required to be stated  therein or necessary to make the
statements  therein  in light of the  circumstances  in which they were made not
misleading in a prospectus or prospectus supplement, if such untrue statement or
omission  is  completely  corrected  in  an  amendment  or  supplement  to  such
prospectus or prospectus  supplement,  the seller of the Registrable  Securities
has an obligation under the Securities Act to deliver a prospectus or prospectus
supplement in connection with such sale of Registrable Securities and the seller
of Registrable


<PAGE>


                                                                              15


Securities  thereafter fails to deliver such prospectus or prospectus supplement
as so  amended  or  supplemented  prior  to or  concurrently  with  the  sale of
Registrable  Securities  to the person  asserting  such loss,  claim,  damage or
liability  after the Company has furnished such seller with a sufficient  number
of copies of the same.  Such  indemnity  shall  remain in full  force and effect
regardless  of  any  investigation  made  by or on  behalf  of  such  seller  or
underwriter  or  any  such  director,  officer,  partner,  agent,  affiliate  or
controlling  person and shall  survive the transfer of such  securities  by such
seller or underwriter.

                      (b)  Indemnification  by the  Sellers.  As a condition  to
including any Registrable Securities in any registration statement,  the Company
shall  have  received  an  undertaking  reasonably  satisfactory  to it from the
prospective  seller  of such  Registrable  Securities,  to  indemnify  and  hold
harmless  (in the same  manner  and to the same  extent as set forth in  Section
2.7(a)) the  Company,  and each  director of the  Company,  each  officer of the
Company and each other Person, if any, who participates as an underwriter in the
offering  or sale of such  securities  and each other  Person who  controls  the
Company or any such underwriter  within the meaning of the Securities Act or the
Exchange Act, with respect to any statement or alleged  statement in or omission
or  alleged  omission  from  such   registration   statement,   any  preliminary
prospectus,  final prospectus or summary prospectus  contained  therein,  or any
amendment or  supplement  thereto,  if such  statement  or alleged  statement or
omission or alleged  omission was made in reliance upon and in  conformity  with
written information furnished to the Company by such seller specifically stating
that  it  is  for  use  in  the  preparation  of  such  registration  statement,
preliminary  prospectus,  final  prospectus,  summary  prospectus,  amendment or
supplement;  provided,  however,  that the liability of such indemnifying  party
under this Section 2.7(b) shall be limited to the amount of proceeds received by
such  indemnifying  party in the offering  giving rise to such  liability.  Such
indemnity shall remain in full force and effect, regardless of any investigation
made by or on behalf of the Company or any such director, officer or controlling
person and shall survive the transfer of such securities by such seller.

                      (c) Notices of Claims,  etc.  Promptly after receipt by an
indemnified  party of notice of the  commencement  of any  action or  proceeding
involving a claim referred to in Section 2.7(a) or (b), such  indemnified  party
will, if a claim in respect thereof is to be made against an indemnifying party,
give written notice to the latter of the commencement of such action;  provided,
however,  that the failure of any  indemnified  party to give notice as provided
herein shall not relieve the  indemnifying  party of its  obligations  under the
preceding  subdivisions  of this Sec tion  2.7,  except to the  extent  that the
indemnifying party is actually and materially prejudiced by such failure to give
notice.  In case any such action shall be brought against any indemnified  party
and it shall notify the  indemnifying  party of the  commencement  thereof,  the
indemnifying  party shall be entitled to participate  therein and, to the extent
that it may wish, to assume the defense thereof, with counsel


<PAGE>


                                                                              16


reasonably  satisfactory to such indemnified party; provided,  however, that any
indemnified  party  may,  at  its  own  expense,   retain  separate  counsel  to
participate in such defense.  Notwithstanding  the  foregoing,  in any action or
proceeding  in  which  both the  Company  and an  indemnified  party  is,  or is
reasonably  likely to become,  a party,  such  indemnified  party shall have the
right to employ separate counsel at the Company's expense and to control its own
defense of such action or proceeding if, in the reasonable opinion of counsel to
such indemnified party, (a) there are or may be legal defenses available to such
indemnified  party or to other  indemnified  parties that are different  from or
additional  to those  available  to the Company or (b) any conflict or potential
conflict exists between the Company and such  indemnified  party that would make
such separate  representation  advisable;  provided,  however,  that in no event
shall the Company be required to pay fees and  expenses  under this  Section 2.7
for  more  than one  firm of  attorneys  representing  the  indemnified  parties
(together,  if appropriate,  with one firm of local counsel per jurisdiction) in
any one legal action or group of related legal actions.  No  indemnifying  party
shall be liable for any settle ment of any action or proceeding effected without
its written  consent,  which  consent  shall not be  unreasonably  withheld.  No
indemnifying  party shall,  without the consent of the indemnified  party, which
consent shall not be unreasonably withheld,  consent to entry of any judgment or
enter into any settlement which does not include as a term thereof the giving by
the  claimant  or  plaintiff  to such  indemnified  party of a release  from all
liability in respect to such claim or litigation or which requires  action other
than the payment of money by the indemnifying party.

                      (d) Contribution.  If the indemnification  provided for in
this Section 2.7 shall for any reason be held by a court to be unavailable to an
indemnified  party  under  Section  2.7(a) or (b) hereof in respect of any loss,
claim, damage or liability,  or any action in respect thereof,  then, in lieu of
the amount paid or payable under Section  2.7(a) or (b), the  indemnified  party
and the  indemnifying  party under Section 2.7(a) or (b) shall contribute to the
aggregate  losses,  claims,  damages and liabilities  (including  legal or other
expenses  reasonably incurred in connection with investigating the same), (i) in
such  proportion as is  appropriate to reflect the relative fault of the Company
and  the  prospective   sellers  of  Registrable   Securities   covered  by  the
registration  statement which resulted in such loss, claim, damage or liability,
or action or proceeding in respect  thereof,  with respect to the  statements or
omissions which resulted in such loss, claim, damage or liability,  or action or
proceeding  in  respect  thereof,  as  well  as  any  other  relevant  equitable
considerations  or (ii) if the  allocation  provided  by clause (i) above is not
permitted by  applicable  law, in such  proportion  as shall be  appropriate  to
reflect the  relative  benefits  received  by the  Company and such  prospective
sellers  from  the  offering  of the  securities  covered  by such  registration
statement,  provided,  that for  purposes  of this  clause  (ii),  the  relative
benefits  received by the prospective  sellers shall be deemed not to exceed the
amount of proceeds  received by such  prospective  sellers.  No Person guilty of
fraudulent  misrepresentation  (within  the  meaning  of  Section  11(f)  of the
Securities Act) shall be entitled to contribution from any Person who was not



<PAGE>


                                                                              17


guilty  of  such  fraudulent   misrepresentation.   Such  prospective   sellers'
obligations  to  contribute  as provided in this  Section  2.7(d) are several in
proportion  to the relative  value of their  respective  Registrable  Securities
covered by such  registration  statement and not joint.  In addition,  no Person
shall be  obligated  to  contribute  hereunder  any  amounts in payment  for any
settlement of any action or claim effected without such Person's consent,  which
consent shall not be unreasonably withheld.

                      (e)    Other    Indemnification.    Indemnification    and
contribution  similar to that  specified in the preceding  subdivisions  of this
Section 2.7 (with appropriate  modifications)  shall be given by the Company and
each seller of Registrable  Securities with respect to any required registration
or  other  qualification  of  securities  under  any  federal  or  state  law or
regulation of any governmental authority other than the Securities Act.

                      (f)  Indemnification  Payments.  The  indemnification  and
contribution  required by this Section 2.7 shall be made by periodic payments of
the amount thereof  during the course of the  investigation  or defense,  as and
when bills are received or expense, loss, damage or liability is incurred.

         3. Definitions.  As used herein, unless the context otherwise requires,
the following terms have the following respective meanings:

                  "Commission"  means the Securities and Exchange  Commission or
any other federal agency at the time administering the Securities Act.

                  "Common  Stock" shall mean and include the Common  Stock,  par
value $.01 per share,  of the Company  and each other class of capital  stock of
the  Company  that does not have a  preference  over any other  class of capital
stock of the Company as to dividends or upon liquidation, dissolution or winding
up of the Company  and, in each case,  shall  include any other class of capital
stock of the Company into which such stock is reclassified or reconstituted.

                  "Disinterested   Director"   means,   with   respect   to  any
transaction  or  series  of  related  transactions,  a  member  of the  board of
directors  of the  Company  who does not have any  material  direct or  indirect
financial  interest in or with respect to such  transaction or series of related
transactions.

                  "Exchange Act" means the  Securities  Exchange Act of 1934, as
amended,  or any  superseding  Federal  statute,  and the rules and  regulations
promulgated  thereunder,  all  as the  same  shall  be in  effect  at the  time.
Reference to a particular  section of the  Securities  Exchange Act of 1934,  as
amended,  shall include a reference to the  comparable  section,  if any, of any
such superseding Federal statute.


<PAGE>


                                                                              18


                  "HWH Agreement" means the Registration  Rights Agreement dated
as of March  17,  1995  among the  Company,  HWH  Capital  Partners,  L.P.,  HWH
Valentine Partners, L.P., and HWH Surplus Valentine Partner, L.P.

                  "Incidental Maximum Amount" is defined in Section 2.2(b).

                  "Initiating Holder" is defined in Section 2.1.

                  "Person" means any individual, firm, corporation, partnership,
limited liability company or partnership,  trust, incorporated or unincorporated
association,  joint venture,  joint stock  company,  government (or an agency or
political subdivision thereof) or other entity of any kind and shall include any
successor (by merger or otherwise) of such entity.

                  "Recapture  Amount"  means  the sum of (A) in the  event  that
Selling   Holders  have  requested   registration   of  Registrable   Securities
representing,  in the  aggregate,  more than the  Adjusted  Maximum  Amount with
respect to the first  registration  effected by the Company  pursuant to Section
2.1 hereof,  the excess,  if any, of (x) the lower of 75% of the Maximum  Amount
with  respect to such  registration  or the  aggregate  amount  requested by the
Selling  Holders to be  included  in such  registration,  over (y) the number of
Registrable Securities included in such registration, plus (B) in the event that
Requesting  Holders  have  requested   registration  of  Registrable  Securities
representing,  in the aggregate,  more than 15% of the Incidental Maximum Amount
with  respect to the first  registration  effected  by the  Company  pursuant to
Section  2.1 of the  HWH  Agreement,  the  excess,  if  any,  of (x) 15% of such
Incidental  Maximum  Amount,  over  (y) the  number  of  Registrable  Securities
included  in  such  registration.   The  Recapture  Amount  in  respect  of  any
registration  effected by the Company  pursuant to Section 2.1 hereof or Section
2.1 of the HWH  Agreement  shall be  adjusted to reflect  the  inclusion  of any
portion of the Recapture Amount included in any prior registration.

                  "Registrable  Securities"  means any  Shares  and any  Related
Registrable  Securities.  As to  any  particular  Registrable  Securities,  once
issued,  such  securities  shall cease to be Registrable  Securities  when (a) a
registration  statement with respect to the sale of such  securities  shall have
become  effective under the Securities Act and such  securities  shall have been
disposed of in accordance with such registration statement,  (b) they shall have
been  sold as  permitted  by Rule 144 (or any  successor  provision)  under  the
Securities Act, (c) they shall have been otherwise transferred, new certificates
for them not  bearing a legend  restricting  further  transfer  shall  have been
delivered by the Company and subsequent  public  distribution  of them shall not
require  registration  of such  distribution  under the Securities Act, (d) they
shall have been  transferred  or  distributed  to any limited  partner,  general
partner,  member or holder of interests (however called) of any Childs Holder or
(e) they shall have ceased to be outstanding.


<PAGE>


                                                                              19


                  "Registration  Expenses"  means all  expenses  incident to the
Company's  performance  of or  compliance  with  Section 2,  including,  without
limitation,  all  registration  and filing fees,  all fees of the New York Stock
Exchange,  other national  securities  exchanges or the National  Association of
Securities Dealers,  Inc., all fees and expenses of complying with securities or
blue sky laws, all word processing, duplicating and printing expenses, messenger
and delivery expenses, the fees and disbursements of counsel for the Company and
of its  independent  public  accountants,  including  the  expenses of "comfort"
letters required by or incident to such performance and compliance, any fees and
disbursements  of  underwriters  customarily  paid  by  issuers  or  sellers  of
securities (excluding any underwriting  discounts or commissions with respect to
the Registrable  Securities) and the reasonable fees and expenses of one counsel
to the Selling Holders (selected by Selling Holders representing at least 50% of
the Registrable  Securities covered by such  registration);  provided,  however,
that in the event the Company shall determine, in accordance with Section 2.2(a)
or Section  2.6,  not to register  any  securities  with respect to which it had
given written  notice of its intention to so register to holders of  Registrable
Securities,  all of the costs of the type (and subject to any  limitation to the
extent)  set forth in this  definition  and  incurred by  Requesting  Holders in
connection with such  registration on or prior to the date the Company  notifies
the  Requesting  Holders  of such  determination  shall be  deemed  Registration
Expenses.

                  "Related  Registrable  Securities"  means with  respect to the
Shares any  securities of the Company  issued or issuable with respect to any of
the  Shares  by way  of a  dividend  or  stock  split  or in  connection  with a
combination  of  shares,   recapitalization,   merger,  consolidation  or  other
reorganization or otherwise.

                  "Requesting Holder" is defined in Section 2.2.

                  "Securities Act" means the Securities Act of 1933, as amended,
or any superseding  Federal statute,  and the rules and regulations  promulgated
thereunder,  all as the same  shall be in effect at the  time.  References  to a
particular  section of the Securities  Act of 1933, as amended,  shall include a
reference to the comparable  section,  if any, of any such  superseding  Federal
statute.

                  "Securityholder" means any of the parties to the HWH Agreement
and the  Stockholders  Agreement,  respectively,  in each  case  other  than the
Company.

                  "Selling Holder" is defined in Section 2.1.

                  "Stockholders   Agreement"  means  the  Amended  and  Restated
Stockholders  Agreement,  dated as of November 5, 1991,  by and among Playtex FP
Group  Incorporated,  the  management  investors  listed on  Schedule A thereto,
ML-Lee  Acquisition  Fund,  L.P.,  Thomas H. Lee Company and the related persons
thereof set forth on Schedule B thereto,  Chesterfield  Investments and Sara Lee
Corporation, as

<PAGE>


                                                                              20


amended by Amendment  No. 1, dated as of March 17, 1995 and effective as of June
6, 1995, by and among the Company, Joel E. Smilow, Richard Smilow Trust, William
Smilow Trust, Susan Varsa Trust, Hercules P. Sotos, Christina Sotos Trust, Peter
Sotos Trust,  Cynthia  Sotos  Trust,  Calvin J. Gauss and the 1989 Thomas H. Lee
Nominee Trust, dated as of September 29, 1989.

         4.  Rule  144 and  Rule  144A.  The  Company  shall  take  all  actions
reasonably  necessary to enable holders of  Registrable  Securities to sell such
securities  without  registration under the Securities Act within the limitation
of the provisions of (a) Rule 144 under the Securities  Act, as such Rule may be
amended from time to time, (b) Rule 144A under the Securities  Act, as such Rule
may be  amended  from  time to time,  or (c) any  similar  rules or  regulations
hereafter  adopted  by  the  Commission.  Upon  the  request  of any  holder  of
Registrable  Securities,  the  Company  will  deliver  to such  holder a written
statement as to whether it has complied with such requirements.

         5.  Amendments  and  Waivers.  This  Agreement  may be amended with the
consent of the Company and the Company may take any action herein prohibited, or
omit to perform  any act herein  required  to be  performed  by it,  only if the
Company shall have  obtained the written  consent to such  amendment,  action or
omission  to act,  of the holder or  holders of at least 50% of the  Registrable
Securities affected by such amendment, action or omission to act. Each holder of
any Registrable  Securities at the time or thereafter outstanding shall be bound
by any consent  authorized  by this Section 5,  whether or not such  Registrable
Securities shall have been marked to indicate such consent.

         6. Nominees for Beneficial  Owners.  In the event that any  Registrable
Securities  are  held  by a  nominee  for  the  beneficial  owner  thereof,  the
beneficial  owner  thereof  may,  at its  election in writing  delivered  to the
Company, be treated as the holder of such Registrable Securities for purposes of
any request or other action by any holder or holders of  Registrable  Securities
pursuant to this Agreement or any  determination  of any number or percentage of
shares of  Registrable  Securities  held by any holder or holders of Registrable
Securities  contemplated  by this  Agreement.  If the  beneficial  owner  of any
Registrable  Securities so elects, the Company may require assurances reasonably
satisfactory  to it of such owner's  beneficial  ownership  of such  Registrable
Securities.

         7. Appointment of Representative.  Each Childs Holder hereby authorizes
and appoints  the  Principal  Stockholder  as its  representative  and agent for
purposes of accepting and  delivering  notices and taking  actions  hereunder on
behalf of each such Childs  Holder  hereunder and the Company  acknowledges  and
consents thereto. The Principal Stockholder acting in such capacity is sometimes
referred to herein as the "Childs Representative."


<PAGE>


                                                                              21


         8. Notices. All notices,  demands and other communications provided for
or permitted  hereunder  shall be made in writing and shall be by  registered or
certified  first-class  mail,  return  receipt  requested,  telecopier,  courier
service or personal delivery:

                  (a) if to the  Principal  Stockholder,  addressed to it in the
manner set forth in the Merger  Agreement,  or at such other address as it shall
have furnished to the Company in writing in the manner set forth herein; or

                  (b) if to the Company, addressed to it in the manner set forth
in the Merger  Agreement,  or at such other  address as the  Company  shall have
furnished to each holder of  Registrable  Securities at the time  outstanding in
the manner set forth herein.

                  All such  notices and  communications  shall be deemed to have
been duly given: when delivered by hand, if personally delivered; when delivered
by a courier,  if delivered by overnight  courier  service;  three business days
after being deposited in the mail, postage prepaid,  if mailed; and when receipt
is acknowledged, if telecopied.

         9.  Assignment.  This Agreement  shall be binding upon and inure to the
benefit of and be  enforceable  by the parties  hereto and,  with respect to the
Company only, its respective successors and permitted assigns.

         10. Calculation of Percentage Interests in Registrable Securities.  For
purposes of this  Agreement,  all references to a percentage of the  Registrable
Securities shall be calculated  based upon the number of Registrable  Securities
out standing at the time such calculation is made.

         11. No  Inconsistent  Agreements.  The Company will not hereafter enter
into any agreement with respect to its securities,  or modify, amend, supplement
or extend any existing  agreement  with respect to its  securities,  which is or
will be  inconsistent  with the  rights  granted to the  holders of  Registrable
Securities in this Agreement.

         12.  Remedies.  Each holder of Registrable  Securities,  in addition to
being  entitled to exercise  all rights  granted by law,  including  recovery of
damages,  will be  entitled  to specific  performance  of its rights  under this
Agreement.  The  Company  agrees  that  monetary  damages  would not be adequate
compensation for any loss incurred by reason of a breach by it of the provisions
of this  Agreement  and  hereby  agrees to waive the  defense  in any action for
specific performance that a remedy at law would be adequate.


<PAGE>


                                                                              22


         13.  Severability.  In the event that any one or more of the provisions
contained  herein,  or the  application  thereof in any  circumstances,  is held
invalid,  illegal or unenforceable in any respect for any reason,  the validity,
legality and  enforceability of any such provision in every other respect and of
the  remaining  provisions  contained  herein  shall not be in any way  impaired
thereby,  it  being  intended  that  all of the  rights  and  privileges  of the
Principal  Stockholder  shall be enforceable to the fullest extent  permitted by
law.

         14.  Entire  Agreement.  This  Agreement,   together  with  the  Merger
Agreement  (including the exhibits and schedules  thereto) and the  Stockholders
Agreement,  is intended by the parties as a final  expression of their agreement
and  intended to be a complete and  exclusive  statement  of the  agreement  and
understanding  of the parties hereto in respect of the subject matter  contained
herein  and  therein.  There  are  no  restrictions,   promises,  warranties  or
undertakings, other than those set forth or referred to herein and therein. This
Agreement,  the Merger Agreement  (including the exhibits and schedules thereto)
and the Stockholders Agreement supersede all prior agreements and understandings
between the parties with respect to such subject matter.

         15.  Headings.  The headings in this  Agreement are for  convenience of
reference only and shall not limit or otherwise affect the meaning hereof.

         16.  Governing  Law. This Agreement has been  negotiated,  executed and
delivered  in the State of New York and shall be  governed by and  construed  in
accordance with the laws of the State of New York,  without regard to principles
of conflicts of law.

         17.  Counterparts.  This  Agreement  may be  executed  in any number of
counterparts and by the parties hereto in separate  counterparts,  each of which
when so  executed  shall be deemed an original  and all of which taken  together
shall constitute one and the same instrument.

         IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
executed  and  delivered  by  their  respective  representatives  hereunto  duly
authorized as of the date first above written.

                                    PLAYTEX PRODUCTS, INC.


                                    By: /s/ Michael F. Goss
                                       Name:  Michael F. Goss
                                       Title: Executive Vice President
                                                 and Chief Financial Officer



<PAGE>


                                                                              23


                                    J.W. CHILDS EQUITY PARTNERS, L.P.

                                    By: J.W. CHILDS ADVISORS, L.P., its
                                          general partner

                                    By: J.W. Childs Associates, L.P., its
                                          general partner

                                    By: J.W. Childs Associates, Inc.


                                           By: /s/ Adam L. Suttin
                                              Name: Adam L. Suttin
                                              Title: Vice President




<PAGE>

                                                               Schedule 2.1(e)



                            Acceptable Underwriters:


Merrill Lynch & Co., Inc.
Morgan Stanley, Dean Witter, Discover & Co.
Salomon Brothers Inc.
Donaldson Lufkin & Jenrette
NationsBank Montgomery
Goldman, Sachs & Co.
BT Alex Brown Incorporated
Credit Suisse First Boston
PaineWebber Incorporated
<PAGE>
<TABLE>
<CAPTION>

                                   Schedule A
<S>                                           <C>

Bock Family Trust                               James D. Murphy and Diane G. Murphy
J.W. Childs Equity Partners, L.P.               Joseph Pachella                  
James E. Childs                                 Leslie A. Paparone               
John W. Childs                                  Jay E. Politi                    
Richard S. Childs                               Kenneth F. Reilly                
The Dowds Family Investment Trust               Joel Slank                       
Kenneth M. Evans                                Daniel M. Synan                  
Adam T. Feild                                   Anne Tashjian                    
Timothy J. Healy                                James D. Tates                   
Glenn A. Hopkins                                Sharad B. Tilak                  
Jerry D. Horn                                   Paul W. Tonnesen                 
Alan R. Koss Revocable Living Trust             Mariane Wojcicki                 
Alan R. Koss                                    Karen A. August                  
Lambros J. Lambros                              Dennis G. Podlesak               
Stephanie L. Mansfield                          Julie B. Sweeney                 
Lawrence J. Mansfield and Edith R. Mansfield    Neil P. Guller                   
Jenny Childs Preston                            Stephen K. Carrico               
Raymond B. Rudy                                 Michael Fleury                   
Steven G. Segal                                 James P. Garvey                  
Steven G. Segal 1995 Irrevocable Trust          Marcie J. Griesmeyer             
SGS 1995 Family Limited Partnership             David Hays                       
SGS-III Family Limited Partnership              Kim Levine                       
Mario E. Soussou                                Michael Cox                      
Adam L. Suttin                                  Rebecca Cushing                 
Suttin Family Trust                             Teresita Eugenio                 
Gagan Verma                                     Peter Gower                      
Stephen H. Wise                                 Thomas Horton                    
Catherine Durden                                Lee Jacobs                       
Michael P. Ferry                                Loren Block                      
Debra T. Follick                                Christina Bartolick              
Bruce A. Goldsmith                              Cheryl Lawler                    
William R. Kinder                               
Michael J. Metzger
Donald W. Miller
Dennis L. Moore
Donald G. Morgan
</TABLE>

                                                                    EXHIBIT 99.4

                               Subscription Letter
                        (for J.W. Childs & Participants)



Personal Care Holdings, Inc.
c/o J.W. Childs Associates, L.P.
One Federal Street, 21st Floor
Boston, Massachusetts 02110

Gentlemen:

         The  undersigned  hereby  offers to purchase  the  aggregate  number of
shares  (the  "Shares")  of the Common  Stock,  par value  $0.01 per  share,  of
Personal Care Holdings,  Inc., a Delaware corporation (the  "Corporation"),  for
the cash price,  per share and in the  aggregate,  as set forth on the signature
page hereto.

         The undersigned hereby acknowledges that he/she/it understands that the
Shares have not been  registered  under the  Securities  Act of 1933, as amended
(the "Act"),  or any state  securities  law ("Blue Sky Law") and that the Shares
constitute  "restricted  securities" within the meaning of the rules promulgated
under the Act.

         The undersigned  hereby  represents to the  Corporation  that he/she/it
will acquire the Shares for  his/her/its own account for investment and not with
a view to or for sale in  connection  with any  distribution  thereof,  and that
he/she/it has no present intention of selling or distributing any of the Shares.
The  undersigned  further  represents to the  Corporation  that he/she/it has no
reason to  anticipate  any  change  in  his/her/its  circumstances  or any other
particular  occasion or event which would cause him/her/it to sell or distribute
any of the Shares.

         The undersigned has completed the section of this  subscription  letter
entitled "Investor General Information".

         If the undersigned is an "accredited  investor" as such term is defined
in Regulation D promulgated  under the Act,  he/she/it has completed the section
of this  subscription  letter  entitled  "Certification  of Accredited  Investor
Status," and all  information  he/she/it  has  provided  therein is complete and
correct.

         If the  undersigned  is not an  "accredited  investor",  he/she/it  has
completed the attached  "Investor  Financial  Information"  and will provide the
Corporation with such other  information as the Corporation may request in order
to determine  whether the undersigned  meets applicable  investment  suitability
standards.  All such  information  provided  by the  undersigned  is and will be
complete and correct.

         The undersigned agrees that he/she/it will make no sale,  assignment or
transfer of any  interest  in any of the Shares in the  absence of an  effective
registration  statement under the Act and under applicable Blue Sky Law relating
to such  transfer  of the Shares or an opinion  of counsel  satisfactory  to the
Corporation that registration under the Act or Blue Sky Law is not required. The
stock certificates for the Shares will bear a legend to this effect.

                                                        

<PAGE>



         The  undersigned  acknowledges  that  he/she/it  has been  afforded  an
opportunity to ask such questions and obtain such information as the undersigned
has  determined  necessary in order to understand  the risks of  purchasing  the
Shares.

         The undersigned  acknowledges that he/she/it is a "participant" of John
W. Childs in respect of the undersigned's  investment in the Corporation  within
the meaning of paragraph  3.07 of the First  Amended and  Restated  Agreement of
Limited  Partnership of J.W. Childs Equity  Partners,  L.P. dated as of December
20, 1996 (the "Equity Partners Agreement"),  and,  accordingly,  the undersigned
agrees to be bound by all of the  provisions  of  paragraph  3.07 of the  Equity
Partners Agreement,  including,  without limitation,  the provisions of 3.07(b),
and further  agrees to be bound by the  confidentiality  provisions set forth in
paragraph  14.08 of the Equity Partners  Agreement as if the undersigned  were a
limited partner under the Equity Partners Agreement.


                          INVESTOR GENERAL INFORMATION
                       (To be completed by all Investors.)


Name:___________________________________      Telephone:_______________________
Home Address: ______________________________________________________________
City:_____________________________State:_______________Zip Code: _____________
Name of Business
or Employer:__________________________________________Position: ______________
Business Address:  ____________________________________________________________
City:_____________________________State:_______________Zip Code:  _____________
Telephone:_______________________________________
Date of Birth:_____________________________________
Social Security Number:____________________________
U.S. Citizen:    Yes_______      No_______



                           CERTIFICATION OF ACCREDITED
                                 INVESTOR STATUS
         (To  be  completed  by  each  "accredited"  investor  according  to the
criteria set forth below.)

         The  undersigned  qualifies  as an  "accredited  investor"  pursuant to
Regulation D under the Securities Act of 1933, as amended, as a result of his or
her status as (check as appropriate):

         ____     A natural  person  whose  individual  net worth,  or joint net
                  worth with his or her spouse,  exceeds  $1,000,000  (including
                  home, home furnishings and automobiles);

         ____     A natural  person  who had an  individual  income in excess of
                  $200,000 in each of the two most recent years, or joint income
                  with his or her spouse in excess of $300,000

                                       -2-

<PAGE>



                  in each of those years,  and who reasonably  expects an income
                  of the  same  level in the  current  year.  For this  purpose,
                  "income"  means  individual  adjusted gross income for federal
                  income tax  purposes,  plus (A) any  deduction  for  long-term
                  capital gains under Section 1202 of the Internal  Revenue Code
                  of 1986,  as  amended  (the  "Code"),  (B) any  deduction  for
                  depletion  under  Section  611 et seq.  of the  Code,  (C) any
                  exclusion for interest  under Section 103 of the Code, and (D)
                  any losses of a  partnership  allocated  to him as reported on
                  Schedule E of Form 1040 or any successor form;

         ____     A director or executive  officer of the Corporation.  For this
                  purpose, "executive officer" means its president, any managing
                  director  or other  officer  or other  person  who  performs a
                  policy making function and may include  officers of affiliates
                  of the  Corporation  or if they  perform  such  policy  making
                  functions for the Corporation;

         ____     A trust with total assets  greater than  $5,000,000 not formed
                  for the purpose of acquiring shares of the Corporation,  whose
                  purchase is directed  by a person who has such  knowledge  and
                  experience  in  financial  and  business  matters  that  he is
                  capable of  evaluating  the  merits and risks of the  proposed
                  investment;

         ____     A trust or other entity in which all of the equity owners/
                  beneficiaries are "accredited investors" as defined herein in 
                  any one or more of the categories specified above;

         ____     A charitable,  educational,  religious or other not-for-profit
                  organization  described  in  Section  501(c)(3)  of the  Code,
                  corporation,  Massachusetts  or  similar  business  trust,  or
                  partnership, with total assets in excess of $5,000,000 and not
                  formed for the  specific  purpose of  acquiring  shares of the
                  Corporation.



                         INVESTOR FINANCIAL INFORMATION
              (To be completed by investors who are not accredited
              investors according to the criteria set forth above.)

Income

         The  approximate  amount of my income for the years  indicated below is
(in 000's):

         (i) Gross individual (not joint) income for the tax year ended:

                  1994:  Over - $150__     $175__      $200__     $300__

                  1995:  Over - $150__     $175__      $200__     $300__


         (ii)  Anticipated  individual (not joint) gross income for the tax year
ended:

                  1996:  Over - $150__     $175__      $200__     $300__

                  1997:  Over - $150__     $175__      $200__     $300__

                                       -3-

<PAGE>



         (iii) Gross joint income for the tax year ended:

                  1994:  Over - $150__     $175__      $200__     $300__

                  1995:  Over - $150__     $175__      $200__     $300__



         (iv) Anticipated gross joint income for the tax year ended:

                  1996:  Over - $150__     $175__      $200__     $300__

                  1997:  Over - $150__     $175__      $200__     $300__

  
Net Worth

         (v) My individual net worth is (in 000's):

                   Over - $500__          $750__

                   Over - $1,000__        $2,000__      $3,000__


         (vi) My joint net worth is (in 000's):

                   Over - $500__          $750__

                   Over - $1,000__        $2,000__      $3,000__

Other Suitability Standards

         I satisfy at least one of the following criteria:

                (vii)    I,  either  alone or with a  purchaser  representative,
                         have such  knowledge  and  experience  in financial and
                         business  matters so as to be capable of evaluating the
                         merits and risk of an investment in the Corporation.

                                                  Yes_____    No_____

               (viii)    I am able to bear the economic risk of an investment in
                         the Corporation, and I am investing no more than 10% of
                         my net worth (or joint net worth  with my spouse) in an
                         investment in the Corporation.

                                                  Yes_____    No_____



                       [Signatures on the following page.]

                                       -4-

<PAGE>


                      Signature Page to Subscription Letter
                          Personal Care Holdings, Inc.


         IN WITNESS  WHEREOF,  the  undersigned  has  executed,  or caused to be
executed, this subscription letter for the number of shares and at the aggregate
and per share price set forth below.

                                  Name:  

                                  Signature:________________________________

                                  Title (if applicable):____________________

                                  Date:_____________________________________

                                  No. of Shares:  

                                  Price per share:  

                                  Aggregate price:  


         The  above   subscription   is  hereby   accepted   this  ____  day  of
________________, 1996.

                                             PERSONAL CARE HOLDINGS, INC.



                                              By:_________________________
                                                   Title:




                                       -5-


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