CHEROKEE INC
10-Q, 1998-09-09
WOMEN'S, MISSES', AND JUNIORS OUTERWEAR
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<PAGE>
 
                       SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C.  20549

                                   FORM 10-Q

[X] Quarterly Report Pursuant to Section 13 or 15(d) of the Securities Exchange
    Act of 1934
For the quarterly period ended August 1, 1998.

[ ] Transition Report Pursuant to Section 13 or 15(d) of the Securities Exchange
    Act of 1934
For the Transition Period From _____________________ to __________________.

                         Commission file number 0-18640
                                                -------
                                        
                                 CHEROKEE INC.
                                 -------------
             (Exact name of registrant as specified in its charter)
             ------------------------------------------------------

          Delaware                                      95-4182437
          --------                                      ----------
(State or other jurisdiction of             (IRS employer identification number)
Incorporation or organization)
 
6835 Valjean Avenue, Van Nuys, CA                         91406
- ---------------------------------                         -----
(Address of principal executive offices)                 Zip Code
 
Registrant's telephone number, including area code       (818) 908-9868
                                                         --------------
 
Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the registrant
was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes  X   No 
                                       ---     ---

Indicate by check mark whether the registrant has filed all documents and
reports to be filed by Sections 12, 13 or 15(d) of the Securities Exchange Act
of 1934 subsequent to the distribution of securities under a plan confirmed by
the court. Yes  X    No 
               ---      ---
 

Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practicable date.

                Class                       Outstanding at September 2, 1998
                -----                       --------------------------------
Common Stock, $.02 par value per share                 8,705,428
<PAGE>
 
                                 CHEROKEE INC.
                                 -------------

                                     INDEX


  PART 1.   FINANCIAL INFORMATION

     ITEM I.  CONSOLIDATED FINANCIAL STATEMENTS

     Consolidated Balance Sheets
       August 1, 1998 and January 31, 1998

     Consolidated Statements of Operations
       Three Months and Six Months ended August 1, 1998 and
       August 2, 1997
 
     Consolidated Statements of Cash Flow
       Three months and Six Months ended August 1, 1998 and
       August 2, 1997

     Notes to Consolidated Financial Statements


     ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
              FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 

  PART II.  OTHER INFORMATION

     ITEM 1.  LEGAL PROCEEDINGS

     ITEM 2.  CHANGES IN SECURITIES

     ITEM 3.  DEFAULTS UPON SENIOR SECURITIES

     ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     ITEM 5.  OTHER INFORMATION

     ITEM 6.  EXHIBITS AND REPORTS ON 8-K
<PAGE>
 
                                 CHEROKEE INC.
                          CONSOLIDATED BALANCE SHEETS

<TABLE>
<CAPTION>
                                                                               UNAUDITED
                                                                             AUGUST 1, 1998           JANUARY 31, 1998
                                                                           ------------------       --------------------
<S>                                                                        <C>                      <C>
ASSETS
Current assets:
  Cash and cash equivalents                                                $       9,521,000        $      10,275,000
  Receivables, net                                                                 5,320,000                2,347,000
  Inventories                                                                         45,000                   45,000
  Other current assets                                                               257,000                  220,000
                                                                           -----------------        -----------------
Total current assets                                                              15,143,000               12,887,000

Deferred tax asset                                                                 4,935,000                7,576,000
Asset held for sale                                                                        -                        -
Notes receivable                                                                           -                        -
Securitization fees                                                                1,115,000                1,218,000
Trademarks and other assets                                                        2,872,000                2,790,000
                                                                           -----------------        -----------------
Total assets                                                               $      24,065,000        $      24,471,000
                                                                           =================        =================

LIABILITIES AND STOCKHOLDERS' DEFICIT

Current liabilities:
  Accounts payable and accrued expenses                                    $          87,000        $         645,000
  Other accrued liabilities                                                        1,044,000                  522,000
  Notes payable                                                                    9,000,000                6,525,000
                                                                           -----------------        -----------------
Total current liabilities                                                         10,131,000                7,692,000

Other liabilities                                                                    750,000                  750,000
Notes Payable - long term                                                         38,609,000               41,675,000

STOCKHOLDERS' DEFICIT:
Common stock, $.02 par value,20,000,000 shares authorized,
  8,705,428 and 8,612,657 shares issued and outstanding at
  August 1, 1998 and at January 31, 1998, respectively                               174,000                  173,000
Additional paid-in capital                                                       (23,526,000)             (23,806,000)
Note receivable from stockholder                                                  (2,073,000)              (2,013,000)
Retained earnings                                                                                                   -
                                                                           -----------------        -----------------
Stockholders' deficit                                                            (25,425,000)             (25,646,000)
                                                                           -----------------        -----------------
Total liabilities and stockholders' deficit                                $      24,065,000        $      24,471,000
                                                                           =================        =================
</TABLE>
 
 
See the accompanying notes which are an integral part of these consolidated 
financial statements.
<PAGE>
 
                                 CHEROKEE INC.
                     CONSOLIDATED STATEMENTS OF OPERATIONS
                                   UNAUDITED

<TABLE>
<CAPTION>
                                                               THREE MONTHS ENDED                         SIX MONTHS ENDED
                                                     ----------------------------------------    ----------------------------------
                                                       AUGUST 1, 1998        AUGUST 2, 1997       AUGUST 1, 1998     AUGUST 2, 1997
                                                     ------------------    ------------------    ----------------    --------------
<S>                                                  <C>                   <C>                   <C>                 <C> 
Royalty revenues                                        $6,124,000            $2,331,000           $11,420,000        $4,506,000
Selling, general and administrative expenses             2,258,000             1,038,000             3,498,000         2,034,000
                                                        ----------            ----------           -----------        ----------
Operating income                                         3,866,000             1,293,000             7,922,000         2,472,000
Other income (expenses):
Interest expense                                          (766,000)                    -            (1,629,000)                -
Investment and Interest income                             124,000               116,000               310,000           254,000
Gain on Sale of Assets                                           -               101,000                     -           219,000
Other                                                            -                     -                     -            75,000
                                                        ----------            ----------           -----------        ----------
Total other income (expenses), net                        (642,000)              217,000            (1,319,000)          548,000
Income before income taxes                               3,224,000             1,510,000             6,603,000         3,020,000
Income tax provision (benefit)                           1,290,000              (771,000)            2,641,000          (771,000)
                                                        ----------            ----------           -----------        ----------
Net income                                              $1,934,000            $2,281,000           $ 3,962,000        $3,791,000
                                                        ==========            ==========           ===========        ==========
Basic earnings per share                                $     0.22            $     0.29           $      0.46             $0.49
                                                        ----------            ----------           -----------        ----------
Diluted earnings per share                              $     0.22            $     0.27           $      0.45             $0.45
                                                        ----------            ----------           -----------        ----------
Weighted average shares outstanding
 Basic                                                   8,697,095             7,749,146             8,661,773         7,746,230
                                                        ==========            ==========           ===========        ==========
 Diluted                                                 8,794,740             8,350,290             8,762,321         8,347,374
                                                        ==========            ==========           ===========        ==========
</TABLE>
See the accompanying notes which are an integral part of these consolidated 
financial statements.
<PAGE>
 
                                 CHEROKEE INC.
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   UNAUDITED

<TABLE>
<CAPTION>
                                                                                      SIX MONTHS ENDED
                                                                     --------------------------------------------------
                                                                        AUGUST 1, 1998               AUGUST 2, 1997
                                                                     --------------------        ----------------------

<S>                                                                  <C>                         <C>
OPERATING ACTIVITIES
Net income                                                               $ 3,962,000                   $ 3,791,000

Adjustments to reconcile net income to net cash
 provided by operating activities:
   Depreciation and amortization                                              16,000                        13,000
   Amortization of goodwill and trademarks                                   137,000                             -
   Amortization of securitization fees
        and debt discount                                                  1,670,000                             -
   Change in deferred taxes                                                2,641,000                      (926,000)
   Interest income on note receivable from stockholder                       (60,000)                            -
   Changes in current assets and liabilities:
    Increase in accounts receivable                                       (2,973,000)                      (24,000)
    Decrease in inventories                                                        -                        32,000
    (Increase) decrease in other current assets                              (37,000)                       10,000
    (Decrease) increase in accounts payable and accrued liabilities          (36,000)                       62,000
                                                                         -----------                   -----------
Net cash provided by operating activities                                  5,320,000                     2,958,000


INVESTING ACTIVITIES
Repayment on note receivable from stockholder                                      -                       144,000
Proceeds from sale of assets held for sale                                         -                     3,576,000
Collection of notes receivable                                                     -                     1,961,000
Purchase trademarks and other assets                                        (144,000)                     (179,000)
                                                                         -----------                   -----------
Net cash (used in) provided by investing activities                         (144,000)                    5,502,000

FINANCING ACTIVITIES
Cash distributions                                                        (4,348,000)                   (2,529,000)
Proceeds from exercise of stock options                                      668,000                       110,000
Payment on Notes                                                          (2,250,000)                            -
Proceeds from exercise of warrants                                                 -                        39,000
                                                                         -----------                   -----------
Net cash used in financing activities                                     (5,930,000)                   (2,380,000)
                                                                         -----------                   -----------

(Decrease) increase in cash and cash equivalents                            (754,000)                    6,080,000
Cash and cash equivalents at beginning of period                          10,275,000                     3,139,000
                                                                         -----------                   -----------
Cash and cash equivalents at end of period                               $ 9,521,000                   $ 9,219,000
                                                                         ===========                   ===========

Total paid during period:
     Income taxes                                                        $         -                   $    64,000
     Interest                                                            $    62,000                   $         -
Non-cash transactions:
     Utilization of pre-bankruptcy NOL
       carryforwards                                                     $         -                   $ 1,727,000
     Declaration of Dividend                                             $ 2,176,000                   $         -
</TABLE>
See the accompanying notes which are an integral part of these consolidated 
financial statements.
<PAGE>
 
                                 CHEROKEE INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                      AUGUST 1, 1998 AND JANUARY 31, 1998
                                        
(1)  Basis of Presentation
     ---------------------

The accompanying condensed consolidated financial statements for the six months
ended August 1, 1998 and August 2, 1997 have been prepared in accordance with
generally accepted accounting principles ("GAAP").  These consolidated financial
statements have not been audited by independent public accountants but include
all adjustments, consisting of normal, recurring accruals, and certain
reclassifications from prior quarter, which in the opinion of management of
Cherokee Inc. ("Cherokee" or the "Company") are necessary for a fair
presentation of the financial position and the results of operations for the
periods presented.  The accompanying consolidated balance sheet as of January
31, 1998 has been derived from audited consolidated financial statements, but
does not include all disclosures required by GAAP. The results of operations for
the six months ended August 1, 1998 are not necessarily indicative of the
results to be expected for the fiscal year ended January 30, 1999. For further
information, refer to the consolidated financial statements and footnotes
thereto included in the Company's annual report on Form 10-K for the eight-month
period ended January 31, 1998 (the "Form 10-K").

The preparation of financial statements in conformity with GAAP requires
management to make estimates and assumptions that affect the reported amounts of
assets and liabilities, the disclosure of contingent assets and liabilities at
the date of the financial statements, and the reported amounts of sales and
expenses during the reporting period.  Actual results could differ from those
estimates.

(2)  Significant Transactions
     ------------------------

During the three months ended August 1, 1998, Cherokee entered into new non-
exclusive retail direct licensing agreements for the Sideout brand with (1)
Dayton Hudson Corporation for the Mervyns' stores, (2) Uptons, Inc. and (3) Gart
Bros. Sporting Goods & Sportmart.  Although the terms of the agreements vary,
all three agreements cover a broad range of categories of merchandise, including
women's, men's and children's activewear, bags, hats and other accessory items.
The Company also entered into a wholesale licensing agreement for the Sideout
brand with Genender International Inc.  The agreement is for three years and
includes watches and related time products.  In order to maximize the Company's
retail direct licensing strategy, the Company completed the planned termination
of four of the existing wholesale licensing agreements for the Sideout brand,
which the Company acquired in the Sideout trademarks purchase in November 1997.

The master licensee in Japan for the Cherokee brand, Vantex Inc., has filed for
protection under Japan's bankruptcy laws.  Cherokee has entered into interim
licensing agreements, on terms substantially similar to the master license
agreement, with the existing sub-licensees, Takaya, Sanmoto, Okudo and Takaishi,
until such time as a new master license agreement is signed.

As of August 1, 1998, the Company had 24 continuing license agreements for the
Company's various trademarks, covering both domestic and international markets.
<PAGE>
 
On June 8, 1998, the Company' Board of Directors declared a cash dividend of
$0.25 per share to be distributed on August 3, 1998 to the Company's
shareholders of record on the close of business on July 15, 1998.  Assuming the
Company's cash position continues to be favorable, the Company intends to
maintain a quarterly cash dividend of $0.25 per share for the balance of the
fiscal year ending January 30, 1999; however, the declaration of such dividends
remains subject to the discretion of the Company's Board of Directors.

(3)  Summary of Significant Accounting Policies
     ------------------------------------------

Principles of Consolidation

The consolidated financial statements include the accounts of the Company and
its wholly owned subsidiary, SPELL C. LLC, a Delaware limited liability
corporation ("Spell C").  All significant intercompany accounts and transactions
have been eliminated in consolidation.

Company Year End

On December 19, 1997, the Company determined to change its fiscal year to a 52
or 53 week fiscal year ending on the Saturday nearest to January 31 in order to
better align the Company with its licensees who also generally operate and plan
using a fiscal year ending nearest to January 31.  Prior to this change, the
Company's fiscal year was a 52 or 53 week fiscal year ending on the Saturday
nearest to May 31.

Earnings per Share Computation

The Company adopted Statement of Financial Accounting Standards (SFAS) No. 128,
"Earnings Per Share" for the eight month period ended January 31, 1998, and has
restated earnings per common share for all periods presented in accordance with
the new standard.  Earnings per common share is computed by dividing net income
by the weighted average number of shares of common stock outstanding during the
period.  Earnings per common share assuming dilution is computed by dividing net
income by the weighted average number of shares of common stock outstanding plus
the number of additional common shares that would have been outstanding if all
dilutive potential common shares had been issued.  Potential common shares
related to stock options are excluded from the computation when their effect is
antidilutive.

The following is a reconciliation of the numerator and denominator of the basic
and diluted earnings per share (EPS) computations for the three and six months
ended August 1, 1998 and August 2, 1997:

<TABLE>
<CAPTION>
                                           1998                      1997
                                  3 Months     6 Months     3 Months     6 Months
                                 ----------   ----------   ----------   ----------
<S>                              <C>          <C>          <C>          <C>
Numerator:
Net income-numerator for
net income per common share
and net income per common
share assuming dilution          $1,934,000   $3,962,000   $2,281,000   $3,791,000
</TABLE>
<PAGE>
 
<TABLE>
<S>                              <C>          <C>          <C>          <C>
Denominator:
Denominator for net income
Per common share-weighted
average shares                    8,697,095    8,661,773    7,749,146    7,746,230
 
Effect of dilutive securities:
Stock options                        97,645      100,548      601,144      601,144
 
Denominator for net income
per common share, assuming
dilution: Adjusted weighted
average shares and assumed
conversions                       8,794,740    8,762,321    8,350,290    8,347,374
</TABLE>

Common shares related to stock options that are antidilutive amounted to zero
for the quarters ended August 1, 1998 and August 2, 1997, respectively.

(4)  New Accounting Standards
     ------------------------

In June 1997, the FASB issued SFAS No. 131 "Disclosures About Segments of an
Enterprise and Related Information," which changes current practice and
established a new framework, referred to as the "management" approach, on which
to base segment reporting. The management approach requires that management
identify the "operating segments" based on the way that management disaggregates
the entity for internal operating decisions.  SFAS No. 131 is effective for
fiscal years beginning after December 15, 1997 and is not required for interim
statements in the first year of adoption.  Management believes that the adoption
of this new standard will not have any material impact on the Company's
financial position or results of operations because the Company does not have
operating segments.

In June 1998, the FASB issued SFAS No. 133, "Accounting for Derivative
Instruments and Hedging Activities."  This statement requires that all
derivative instruments be recorded on the balance sheet at their fair value.
Changes in the fair value of derivatives will be recorded each period in current
earnings or other comprehensive income, depending on whether a derivative is
designated as part of a hedge transaction and, if it is the type of hedge
transaction.  The new rules will be effective the first quarter of 2000.  The
Company does not believe that the new standard will have a material impact on
the Company's financial statements.

(5)  Long Term Debt
     --------------

In September 1997, the Company's Board authorized Libra Investments, Inc.
("Libra") to explore ways to maximize shareholder value, including a
recapitalization or sale of the Company.  On December 23, 1997, the Company
completed the recapitalization described below and publicly announced that it
would declare a special dividend of $5.50 per share, which was subsequently paid
on January 15, 1998.
<PAGE>
 
As part of the recapitalization, the Company, in exchange for the proceeds from
the Secured Notes (as defined below), sold to its wholly-owned subsidiary, Spell
C, all its rights to the Cherokee brand and related trademarks in the United
States and assigned to Spell C all of its rights in an amended licensing
agreement (the "Amended Target Agreement") with Target Stores, a division of
Dayton Hudson Corporation ("Target"). Spell C issued for gross proceeds of $47.9
million, privately placed Zero Coupon Secured Notes (the "Secured Notes"),
yielding 7.0% interest per annum and maturing on February 20, 2004. The Secured
Notes amortize quarterly from May 20, 1998 through February 20, 2004. The
Secured Notes are secured by the Amended Target Agreement and the domestic
Cherokee brand name and trademarks. The Secured Notes indenture (the
"Indenture") requires that any proceeds due to Spell C under the Amended Target
Agreement must be deposited directly into a collection account controlled by the
trustee under the Indenture. The trustee will distribute from the collection
account the amount of principal due and payable on the Secured Notes to the
holders thereof on quarterly note payment dates. Excess amounts on deposit in
the collection account may only be distributed to Spell C if the amount on
deposit in the collection account exceeds the aggregate amount of principal due
and payable on the next quarterly note payment date. Such excess amounts, if
any, may then be distributed by Spell C to the Company. The minimum guaranteed
royalty under the Amended Target Agreement is $9.0 million per year for each of
the two fiscal years ending January 29, 1999 and 2000 and $10.5 million per year
for each of the four fiscal years ending January 31, 2001 through 2004,
therefore, the aggregate scheduled amortization under the Secured Notes ($60.0
million) equals the aggregate minimum guaranteed royalty payable under the
Amended Target Agreement ($60.0 million). Of the $9,657,000 in royalty revenues
received from Target pursuant to the Amended Target Agreement during the six
months ended August 1, 1998, $6,714,000 was deposited into the collection
account for the Secured Notes.


Maturity Schedule of Secured Notes is as follows:
 
     AS OF:                                                         FACE VALUE
     August 1, 1999 .............................................  $ 9,000,000
     August 1, 2000 .............................................    9,375,000
     August 1, 2001 .............................................   10,500,000
     August 1, 2002 .............................................   10,500,000
     August 1, 2003 .............................................   10,500,000
               Thereafter .......................................    7,875,000
                                                                   -----------
                    Total .......................................   57,750,000
               Less unamortized Note Discount....................   10,141,000
                                                                   -----------
                                                                    47,609,000
               Less current portion of long term debt ...........    9,000,000
                                                                   -----------
               LONG TERM OBLIGATION .............................  $38,609,000
<PAGE>
 
ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
         FINANCIAL CONDITION AND RESULTS OF OPERATIONS

OVERVIEW

The Company is in the business of marketing and licensing the Cherokee and
Sideout brands and related trademarks and other brands it owns.  The Company is
one of the leading licensors of brand names and trademarks for apparel, footwear
and accessories in the United States.  The Company and its wholly-owned
subsidiary, SPELL C. LLC ("Spell C"), hold several trademarks including
Cherokee, Sideout, Sideout Sport, King of the Beach and others.  The Cherokee
brand, which began as a footwear brand in 1973, has been positioned to connote
quality, comfort, fit and a "Casual American" lifestyle with traditional
wholesome values.  The Sideout brand and related trademarks, which represent a
beach-oriented, active, "Ca1ifornia" lifestyle, were acquired by the Company in
November 1997.

The Company's operating strategy emphasizes retail direct, wholesale and
international licensing whereby the Company grants retailers and wholesalers the
license to use the trademarks held by the Company on certain categories of
merchandise, and the licensees are responsible for designing and manufacturing
the merchandise.  The Company's license agreements generally provide the Company
with final approval of pre-agreed upon quality standards, packaging and
marketing of licensed products and the Company has the right to conduct periodic
quality control inspections to ensure that the image and quality of licensed
products remain consistent.  As of August 1, 1998, the Company had 24 continuing
license agreements for the Company's various trademarks, covering both domestic
and international markets.  The Company will continue to solicit new licensees
and may, from time to time, retain the services of outside consultants to assist
the Company in this regard.  In November 1997 the Company reaffirmed its
relationship with Target Stores, a division of Dayton Hudson Corporation
("Target"), by entering into an amended licensing agreement (the "Amended Target
Agreement") which grants Target the exclusive right in the United States to use
the Cherokee trademarks on certain specified categories of merchandise.  Under
the Amended Target Agreement, Target is obligated to pay a royalty based upon a
percentage of its net sales of Cherokee brand products, with a minimum
guaranteed royalty of $60.0 million over the six-year initial term of the
agreement.

As previously discussed in some detail in the Company's Form 10-K for the
transition period from June 1, 1997 to January 31, 1998 (the "Form 10-K"), in
December 1997 the Company completed a series of transactions whereby it sold its
rights to the Cherokee brand and related trademarks in the United States to
Spell C, its wholly-owned subsidiary, and also assigned to Spell C its rights in
the Amended Target Agreement. In return the Company received the gross proceeds
resulting from the sale by Spell C, for an aggregate of $47.9 million, of
privately placed Zero Coupon Secured Notes (the "Secured Notes"), which yield
7.0% interest per annum, amortize quarterly from May 20, 1998 through February
20, 2004 and are secured by the Amended Target Agreement and by the Untied
States Cherokee trademarks. The aggregate scheduled amortization under the
Secured Notes ($60.0 million) equals the aggregate minimum guaranteed royalty
payable under the Amended Target Agreement ($60.0 million).
<PAGE>
 
RESULTS OF OPERATIONS
 
Net revenues for the six months ended August 1, 1998 (the "Six Months") and the
three months ended August 1, 1998 (the "Second Quarter") were $11,420,000 and
$6,124,000, respectively, in comparison to net revenues for the six months and
three months ended August 2, 1997 of $4,506,000 and $2,331,000, respectively.
Revenues for both periods were generated 100% through the licensing of the
Company's trademarks. For the Six Months and for the comparable period ended
August 2, 1997, royalty revenues of $9,657,000 and $3,438,000 were recognized
from Target, which accounts for 85% and 76% of total revenues, respectively. The
increase in revenues is due to the expansion by Target of the Cherokee mark over
a broader range of categories, including men's and boys' apparel, women's
intimate apparel and certain accessory categories. $6,714,000 of the $9,657,000
of the Target's royalty revenues were deposited into the collection account for
the Secured Notes.

Selling, general, and administrative expenses for the Six Months and Second
Quarter were $3,498,000 and $2,258,000 or 31% and 37% of net revenues. In
comparison, net selling, general and administrative expenses were $2,034,000 and
$1,038,000 or 45% and 44% of net revenues during the six months and three months
ended August 2, 1997. In the Six Months, selling, general and administrative
expenses increased mainly due to expenses of approximately $137,000 in
amortization of the Company's trademarks, $130,000 in salaries for additional
marketing staff hired to intensify the Company's domestic and international
efforts to negotiate contracts, $103,000 in amortization of the securitization
fees, which were incurred by Spell C., the Company's wholly-owned subsidiary, in
completing the recapitalization and $924,000 in management bonus accrual.

During the Six Months and Second Quarter, the Company's interest expense was
$1,629,000 and $766,000, respectively and its investment and interest income was
$310,000 and $124,000, respectively.  The interest expense is attributable to
the Secured Notes.

During the Six Months and Second Quarter, the Company's net income was
$3,962,000 and $1,934,000, respectively, whereas for the similar periods ended
August 2, 1997, net income was $3,791,000 and $2,281,000, respectively.  For the
Six Months, the Company booked for GAAP purposes a tax provision of $2,641,000,
which amount was offset against the Company's deferred tax asset account.

LIQUIDITY AND CAPITAL RESOURCES

On August 1, 1998, the Company had $9,521,000 in cash and cash equivalents. Cash
flow needs over the next 12 months are expected to be met through the operating
cash flows generated from licensing revenues, and the Company's cash and cash
equivalents.

During the Six months, net cash provided by operations was $5,320,000, net cash
used in investing activities was $144,000 and net cash used in financing
activities was $5,930,000, which represented the net from the proceeds received
from the exercise of options, the quarterly payment on the Secured Notes and the
cash dividend distributions, which were paid during the Six Months.

<PAGE>
 
INFLATION AND CHANGING PRICES

Inflation has not had a significant effect on the Company's operations.

YEAR 2000 COMPLIANCE

The Year 2000 issue is a result of computer programs being written using two
digits, e.g. "98", to define a year.  Date-sensitive software may recognize the
year "00" as the year 1900 rather than the year 2000.  This would result in
errors and miscalculations or even system failure causing disruptions in
everyday business activities and transactions.  Software is termed "Year 2000
compliant" when it is capable of performing transactions correctly in the year
2000.

Because the Company's primary business is marketing and licensing its
trademarks, the Company has only modest information technology requirements and
resources, none of which is critical to the Company's day to day operations.
Based on a recent assessment of the Company's computer hardware and software, it
has been determined that more than 95% of the Company's hardware and software
systems are either currently Year 2000 compliant or have an existing upgrade
available from the software vendor that is Year 2000 compliant.  All systems
that are not currently Year 2000 compliant will either be upgraded to be Year
2000 compliant or replaced with alternative systems that are Year 2000 compliant
over the next eighteen months.  The Company expects the costs to upgrade or
replace such systems will not exceed approximately $12,000.

The Company does not expect that the achievement of Year 2000 compliance by the
Company will have a material impact on its financial condition or results of
operations.  However, the Company could be materially adversely effected if its
significant licensees fail to adequately address and correct Year 2000 problems
and such failures result in the interruption of royalty payments or lower
royalty payments.  The Company has no control over its licensees' Year 2000
compliance.  The Company has contacted its most significant licensees in an
effort to determine the status of their Year 2000 compliance efforts. The 
Company has received information that these licenses are in the process of 
evaluating the impact and assessing the potential problems of Year 2000 and they
expect to be in compliance in a timely manner.

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
- -------------------------------------------------

   This Form 10-Q contains certain forward-looking statements, including without
limitation, statements containing the words, "believes," "anticipates,"
"estimates," "expects," and words of similar import.  Such forward-looking
statements involve known and unknown risks, uncertainties and other factors
which may cause the actual results, performance or achievements of the Company
to be materially different from any future results, performance or achievements
expressed or implied by such forward-looking statements.  These risks and
uncertainties include, but are not limited to, restrictions on distributions by
Spell C, uncertainty regarding the Sideout brand, competition, dependence on a
single licensee, dependence on intellectual property rights, Year 2000
readiness, and other factors referenced in this Form 10-Q and/or discussed
further in the Company's Form 10-K.  The forward-looking information provided by
the Company pursuant to the safe harbor established under the Private Securities
Litigation Reform Act of 1995 should be evaluated in conjunction with the risk
factors listed in the Company's Form 10-K under "Certain Business Considerations
and Risk Factors."  Given the known and unknown risks and uncertainties, undue
reliance should not be placed on the 
<PAGE>
 
forward-looking statements contained herein. In addition, the Company disclaims
any intent or obligation to update any of the forward-looking statements
contained herein to reflect future events and developments.


PART II - OTHER INFORMATION

ITEM 1.  Legal Proceedings
         -----------------

   In the ordinary course of business, the Company becomes involved in certain
legal claims and litigation.  In the opinion of Management, based upon
consultations with legal counsel, the disposition of litigation currently
pending against the Company will not have, individually or in the aggregate, a
materially adverse effect on its consolidated financial position or results of
operations.

ITEM 2.  Changes in Securities
         ---------------------

   None

ITEM 3.  Defaults Upon Senior Securities
         -------------------------------

   Not applicable

ITEM 4.  Submission of Matters to a Vote of Security Holders
         ---------------------------------------------------

   On June 8, 1998, the Company held its annual meeting of stockholders.  At the
meeting, all five directors on the board of directors were re-elected.  The
results of the voting was as follows: 7,996,112 votes for and 14,010 abstentions
for directors Timothy Ewing, Douglas Weitman and Keith Hull, 7,995,922 votes for
and 14,210 abstentions for director Jess Ravich and 7,995,921 votes for and
14,211 abstentions for director Robert Margolis.  The Amendment to the 1995
Incentive Stock Option Plan (the "Amendment") was approved by the shareholders;
7,705,636 shares were voted for approval of the Amendment, 260,333 shares were
voted against approval of the Amendment, 6,843 shares abstained from voting and
37,520 shares were broker non-votes.

ITEM 5.  Other Information
         -----------------

   New Securities and Exchange Commission ("SEC") rules regarding shareholder
proposals became effective on June 29, 1998.  Pursuant to these new rules, if
the Company has not received notice on or before March 24, 1999 of any matter a
shareholder intends to propose for a vote at the 1999 annual meeting of
shareholders, then a proxy solicited by the board of directors may be voted on
such matter in the discretion of the proxy holder, without discussion of the
matter in the proxy statement soliciting such proxy and without such matter
appearing as a separate matter on the proxy card.  As previously disclosed in
the Company's proxy statement for the annual meeting of shareholders held
earlier this year on June 8, 1998, a shareholder who wishes to include a
proposal and the shareholder's statement in support thereof in the Company's
<PAGE>
 
proxy statement must send such material in accordance with SEC rules to the
Company at its principal executive offices for receipt no later than January 8,
1999.
 
ITEM 6.  Exhibits and Reports on 8-K
         ---------------------------

   The Company filed no reports on Form 8-K during the Six Months.

 

List of Exhibits


Exhibit Number     Description of Exhibit
- --------------     ----------------------

27.1               Article 5 of Regulation S-X  Financial Data Schedule
<PAGE>
 
                                   SIGNATURES
                                   ----------

   Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


Dated:    September 8, 1998


                                          CHEROKEE INC.


                                          BY:  /S/ ROBERT MARGOLIS
                                               -------------------
                                               ROBERT MARGOLIS
                                               CHIEF EXECUTIVE OFFICER



                                          BY:  /S/ CAROL GRATZKE
                                               -----------------
                                               CAROL GRATZKE
                                               CHIEF FINANCIAL OFFICER

<TABLE> <S> <C>

<PAGE>
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