<PAGE>1
Rochester Telephone Corporation
Local Area Network Banner display December 9-16, 1994
Attention employee shareowners: VOTE FOR FRONTIER!
Be sure to complete and return the proxy card you received
in the mail. This is your opportunity to contribute to our
Company's name change to "Frontier Corporation" and the other
proposals which we believe will assist our Company in achieving
its Strategic Vision. Frontier represents more than just a new
name for our Company. It's an entire image -- a new image which
our progressive, leading-edge Company deserves.
The Board of Directors and management of Rochester Tel
believe that the name "Frontier Corporation" is in the best
interests of our shareowners, employees and customers. They
recommend that everyone support this name change and the other
proposals, especially if you are able to support it with your
vote. Send in your proxy card with a positive vote as soon as
possible. Let's head for the next Frontier!
<PAGE>
<PAGE>2
Rochester Tel (logo)
December 9, 1994
FYI Issue #269
FYI - For Your Information
VOTE YES
A proxy statement has been mailed to all Rochester Tel
shareowners to vote on the future direction of our Company. Five
proposals will be voted on by shareowners at a special meeting on
December 19. The first four proposals hinge upon one another, and
their passage will initiate the Company's Open Market Plan,
including the formation of a holding company. The final proposal
is independent of the others and will change the Company's name
to "Frontier Corporation."
We believe that the freedom and flexibility which would result
from these proposals will assist our Company in achieving its
Strategic Vision and competing in the marketplace. And the name
Frontier reflects that vision. But, Frontier is more than a
name. It represents an entire image -- the new image which our
progressive, leading-edge Company deserves.
Each and every vote of acceptance is extremely important as the
restructuring of our Company will provide virtually unprecedented
freedom of choice to our customers regarding their communication
needs.
The Board of Directors and management of Rochester Tel believe
that these proposals are in the best interest of shareowners,
employees, and customers. They recommend that everyone support
these changes, especially if you are able to support them with
your vote. Shareowners should send in their proxy cards with a
positive vote as soon as possible.
Let's head for the next Frontier!
Any questions concerning this proxy statement may be directed to
Josephine Trubek (716-777-6713) or Barbara LaVerdi
(716-777-7979).
END
<PAGE>
<PAGE>3
BREAKING NEW GROUND -- FRONTIER FIELD
PHOTO: Ground Breaking Ceremony - from left to right: Dale
Gregory, President Rochester Tel Telecommunications Group; Doug
Gates, Citizen's Advisory Committee; Elliot Curwin, President
Rochester Community Baseball; Mike Nozzolio, State Senator; Dave
Rusin, President Frontier Communications; Bob King, Monroe County
Executive; Bill Johnson, Rochester Mayor; David Gantt,
Assemblyman; Joseph Robach, Assemblyman; Lois Giess, President
City Council; Joseph Morelle, Assemblyman; and Arnold Eckert,
Legislature.
In what has been referred to as one of the largest events in
Rochester history, 500 people turned out for the ground-breaking
of Frontier Field. On November 16, company, government and
Rochester Community Baseball officials gathered before hundreds
of press and community members to announce that Rochester's new
downtown stadium will be called Frontier Field.
Frontier Communications of Rochester, Inc. (R-Com) purchased the
naming rights to this 10,000 seat stadium for the next 21 years.
Dave Rusin, president of Frontier Communications is quoted as
saying, "This is an excellent opportunity for us from a
marketing point of view and this is an excellent opportunity for
the community from an investment point of view."
That evening, a public reception was held to celebrate the
announcement and to showcase renderings of the stadium. "This was
an opportunity for Frontier Communications employees to meet the
public," said Diana Tomai, marketing manager for Frontier
Communications. The company was very successful at reaching out
to the community, as all three major local television stations
broadcast their evening news story directly from the event.
"Frontier Communications is off to a running start," said Tomai.
"With the amount of press coverage from the stadium announcement,
Frontier is fast becoming a household name. This name recognition
will make our sales job a lot easier."
Frontier Field will be the home of Rochester's Triple A baseball
team, the Rochester Red Wings. The stadium will be built in the
High Falls district, an area of the city slated for renovation.
It is expected that the Red Wings will play their season opener
at Frontier Field in April 1996.
END
<PAGE>
<PAGE>4
PRESIDENTIAL ADVISOR AMONG PROPONENTS OF AN OPEN MARKET
PHOTO: Presidential Advisor Larry Irving (standing) leads a panel
discussion on competition (l to r): Lisa Rosenblum, Commissioner
of the New York State Public Service Commission; Tom Staebell,
Director, Time Warner Communications; Jerry Carr, president of
Telephone Operations at Rochester Tel; Gerald Norlander, Deputy
Director of the Public Utility Law Project of New York.
The late Senator Dirkson once said that there is no force so
powerful as an idea whose time has come. "I believe that
competition in the telecommunications industry is clearly an idea
whose time has come," said Larry Irving, Assistant Secretary for
Communications and Information and the Administrator of the
National Telecommunications and Information Administration.
Irving was the featured speaker on November 2, at a forum hosted
by Rochester Tel.
A panel of interested parties in the telecommunications industry
met to discuss "Views on a Competitive Communications
Marketplace." Along with Irving, panelists included Lisa
Rosenblum, Commissioner of the New York State Public Service
Commission; Gerald Norlander, Deputy Director of the Public
Utility Law Project of New York; Tom Staebell, Director, Time
Warner Communications; and Jerry Carr, President of Telephone
Operations at Rochester Tel.
"The U.S. confronts a choice - move the telecommunications
information industry toward competition or monopoly. For this
Administration, the choice is an easy one," said Irving. "We
wish to reduce costs for consumers, increase the diversity of
products and services, and spur innovation. Clearly, we'll choose
the path towards competition."
Referring to the Open Market Plan, Rosenblum said, "This plan is
a framework that will serve as a model for other companies
wishing to move forward into a more competitive environment. It's
certainly a nationally recognized plan, and we at the Commission
are very proud of what happened in Rochester. Frankly, it's due
in large part to the credibility of the Rochester company and its
willingness to work with other parties in the state."
<PAGE>
<PAGE>5
PRESIDENTIAL ADVISOR AMONG PROPONENTS OF AN OPEN MARKET (cont'd)
For Norlander, whose group represents the interests of low-income
consumers, competition is a means to an end, not the end in
itself. He believes that his constituency will reap the rewards
of opening up the local market. "Competition will help keep
prices down and most likely will lower them even further. It will
spur the introduction of new services. It's time to let the
market decide what it wants," he said.
Time Warner's Staebell agrees that consumers will certainly
benefit from competition. "I think that 5 to 7 years down the
road you will see a robust competitive mood in the
telecommunications industry. Both Time Warner and Rochester Tel
will have a sizeable share of the market," he said. "And as
service providers meet head-to-head in the marketplace, customers
will be well-served as each company packages their products and
services to best meet consumer needs."
Rochester Telephone's Jerry Carr noted several reasons why the
company has embraced a competitive environment. "Competition for
the local loop is already here, and we have a chance right now to
design the game and how it is played," he said. "Competition
generates demand, allows for partnerships between companies to
develop, and gives customers more choices and more information.
That will result in a larger market for all of us."
"Competition will provide employees with a broader basis of
comparison - we will find out how good we are or how far we have
to go compared to our competitors," Carr continued. "By sharing
our networks, central offices, switches and even our people,
owners will maximize past investments. And finally, competition
is fun, it energizes people."
"Rochester, New York, is indeed the new frontier in
communications," Irving stated. "What happens here will be a
model for the nation, and it's one in which we in the federal
government are intensely interested."
Irving sees the benefits of competition extending far beyond
basic telephone service. "We're looking toward the day when
competition makes things like interactive learning, on-line
communications, and interconnectivity between places like
hospitals and doctors offices the norm rather than the
exception," said Irving. "Lower prices and more choices - that's
what competition is all about."
END
<PAGE>
<PAGE>6
PROCURING STRATEGIC ALLIANCES
- -----------------------------------------------------
Forum provides valuable insight into what it's like to do
business with Rochester Tel
PHOTO: Corporate Vice President Janet Sansone stresses the
importance of premier partnerships to vendors and suppliers.
Last month, Rochester Tel invited its top 25 financial, equipment
and service providers to our first ever Strategic Alliance Forum,
an innovative environment for communicating with key suppliers,
which was created to bring them on board as partners in the
corporate vision for premier procurement.
More than 60 enthusiastic supplier/vendor representatives
attended, all eager for the opportunity to participate in an open
exchange of information and learn where the corporation is headed
when the market open for competition on January 1, 1995.
CEO Ron Bittner spoke at the forum, emphasizing the important
corporate objective of strengthening partnerships with suppliers
and vendors in view of the major expansion and growth anticipated
by the end of the decade. He introduced forum attendees to
Frontier Communications of Rochester (R-Com) and presented an
overview of the opportunities and challenges in a competitive
market environment.
Senior management outlined the corporation's financial outlook,
underscoring a strategy shift in procurement practices toward
utilization of Total Acquisition Cost as the yardstick for
evaluating the efficiency of partner alliances.
"The main purpose of the forum was to give suppliers and vendors
our perspective of world class procurement and let them know how
they can assist us in achieving it," said Cathy Deagman,
corporate procurement manager. "One of the most productive parts
of the event were break-out sessions which gave representatives
the opportunity to tell us what it's like to do business with
Rochester Tel. Mixed-industry focus groups provided us with the
feedback we need to be a better partner ourselves."
The forum laid the foundation for follow-up meetings with
individual suppliers and vendors to map out strategies for
premier procurement partnerships. Starting this month, corporate
procurement representatives and key stakeholders within the
corporation will participate in meetings to help shape premier
alliances.
END
<PAGE>
<PAGE>7
1+7=7?
Increased demand for telephone numbers nationwide is causing a
change in dialing procedures in Rochester. Beginning December 5,
and for about two weeks, central offices in Rochester are being
converted so that toll calls within Rochester's 716 area code can
no longer be dialed using the prefix "1" - calls will be dialed
using 7 digits only. This loss of te "toll indicator" was
mandated by the Public Service Commission as a response to the
changes to the North American Numbering Plan. As a result, some
numbers that are now used as exchange codes will also be
available as area codes beginning January 1, 1995.
"Undoubtedly there will be some customer confusion, particularly
with all the other changes in telephone service in Rochester, but
we've tried to let customers know through a combination of radio,
newspaper, letters, bill messages and outreach activities,"
ommented Mark Harris, senior analyst in regulatory planning. "The
key is for customers to know their local toll free calling area.
There will still be a charge for calls outside that area, even
though dialing the (1) is not necessary."
END
NEWS BRIEFS
New Ticker Symbol
An application has been filed with the New York Stock Exchange to
change the ticker symbol of the company stock, coincident with
the corporate name change, to FRO. Pending shareowner approval of
the Frontier name, this change will become effective January 1,
1995. This change does not affect existing stock certificates
that employees or retirees may have in their possession.
- -------------------
Coming Soon ... Frontier LogoWear
An illustrated preview catalog of Frontier clothing items has
been mailed to
employees' work locations. The company is making a limited
selection of items available
for personal purchase. The preview catalog will include
Polo shirts Mugs
T-shirts Sweatshirts
Hats ... all with the Frontier logomark.
These items make great gifts as well!
<PAGE>
<PAGE>8
NEWS BRIEFS (cont'd.)
Watch for Employee Recognition Day
January 27th, 1995 has been designated "Employee Recognition Day"
across the entire corporation Keep watching for more details.
Living the Vision nominees should be on the lookout for their
invitation to the Recognition Banquet being held in Rochester on
January 27th.
- -----------------------
Corporate Call Guide
As one of its major accomplishments, the Secretarial Forum has
collectively developed the company's first "Call Guide". The Call
Guide alphabetically lists all of the company's products and
services and includes a contact, phone number, and brief
description for each product/service.
Presently in circulation, the Call Guide has received an
overwhelmingly positive response due to the convenience of this
booklet. If you are in need of a copy, one may be obtained from
the Administrative Assistant in your work group. The Software
2000 Data Administration Group is currently in the process of
adding the Call Guide to the RTC LAN Directory.
Any additions or updates to the Call Guide should be directed to:
Aimee Eliason (8227), Kay Mack (7702), or Eileen Verdino (7075).
- ---------------------------
Payroll News
If in 1994 you: either received a "Vision in Action" Award or
had Group Term Life Insurance Coverage in excess of $50,000, the
value of these items is taxable income to you and FICA and
Medicare taxes must be withheld on this value. Therefore, in your
next paycheck, this taxable income will be added to your records
and FICA & Medicare tax on the value of these items will be
withheld from your regular paycheck. If you have any questions,
contact your Payroll Office.
- ----------------------------
<PAGE>
<PAGE>9
NEWS BRIEFS (cont'd.)
Employees On the Move
Name Title Business Unit
John Affronti Customer Service Rep Cellular
Mary Beth Allen Account Executive Rotelcom
Patricia Allen Project Leader DSI
Todd Allen Account Executive Long Distance
John Armstrong Direct Marketing Rep Long Distance
Christine Burke Senior Analyst Corporate
Paul Ceppi Retail Sales Associate Cellular
Calista Close Customer Service Rep Long Distance
Janet Curtis Business Partner Mgr Long Distance
Michael Dalton Sales Manager Rotelcom
Kristen DiGiacomo Customer Care Rep Long Distance
Dean Ewing Customer Service Rep Long Distance
Daniel Farberman Labor Relations Manager Corporate
Anthony Famighetti Customer Base Rep Long Distance
Robert Famiglietti Business Partners Mgr Long Distance
Maria Ferraro Administrative Assistant Long Distance
Geoffrey Fiske Customer Care Rep Cellular
Judith Frey Project Leader DSI
Elizabeth Gallagher Bus Applications Spec DSI
Gloria Gates Customer Service Rep Long Distance
Scott Hathaway Customer Service Rep Cellular
William Heiler Marketing/Product Coor Cellular
Richard Hill Cell Site Implement Mgr Long Distance
Jamie Hodges Sr Cash Mgmt Analyst Corporate
Frederick Hollembaek Computer Operations Mgr DSI
Mark Hussey Account Executive Long Distance
Maria Ingala Retail Sales Associate Cellular
Christine Jacobs Customer Service Rep Long Distance
Mary Jennings Switch Database Admin Cellular
Brenda Johnson C.I.S. Assistant Midwest
Beverly Jones Customer Service Rep Long Distance
Robin Jones Administrative Assistant Cellular
Claudia Karlen Technician Rotelcom
Latacha Kauffman Customer Service Rep Cellular
Steve Kellogg Computer Operator DSI
Phillip Kelly Purchasing Manager DSI
Richard Kunz Customer Care Rep Long Distance
Michele LaDuca Customer Support Rep Long Distance
Jeffrey Larson Product Manager Long Distance
Lawrence Letteney Bus Market Develop Mgr Long Distance
Lisa Stone-Lounder Accounts Payable Clerk DSI
Allan Lowles Customer Care Rep Long Distance
<PAGE>
<PAGE>10
NEWS BRIEFS (cont'd.)
Employees On the Move (cont'd.)
Name Title Business Unit
Patrick Lynch Technical Trainer Corporate
James Marotta Account Executive Long Distance
Francis McDonnell Account Executive Long Distance
April Moss Customer Care Rep Long Distance
Mark Murphy Account Executive Long Distance
Susan Murray Customer Care Rep Long Distance
Cynthia Myers Payroll Clerk DSI
Frank Myers Account Executive Long Distance
Elaine Neth Write Off Clerk Cellular
Regina Keane Palmer Sales Training Mgr Long Distance
James Parks Business Partner Mgr Long Distance
Jennifer L Perrott Retail Sales Associate Cellular
Deanna Post Customer Service Rep Cellular
Charles Provenzano Direct Marketing Rep Long Distance
Timothy Reid LAN Supervisor DSI
Douglas Renz Customer Support Rep DSI
Clark Rogers Computer Operations DSI
Debra Rosenberg Customer Data Coord Cellular
Robert Salisbury Sr Applications Specialist DSI
Kristina Sammarco Retail Sales Rep Cellular
Michelle Sardina Direct Marketing Rep Long Distance
Jeremy Seligman Application Devel Director DSI
Pat Smith Account Executive Midwest
Carols Thompson Account Executive Long Distance
Melissa Trace Business Partners Mgr Long Distance
Karen Trimm Customer Service Rep Cellular
Louise G. Tunnell Director, Customer Serv. Cellular
Mercedes Vazquez Customer Care Rep Long Distance
Benjamin Vos Int Network Develop Mgr Long Distance
Scott Walker Customer Account Rep Midwest
Diana Watson Administrative Assistant Long Distance
Robert Wicklund Microsystem Assistant DSI
Mary Williams Service Representative Midwest
Judith Woodward Administrative Assistant Long Distance
Nicole Wright Administrative Assistant DSI
Shirley Zajia Administrative Assistant Long Distance
