DIRECTCOM INC
10-Q, 1998-05-14
DIRECT MAIL ADVERTISING SERVICES
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<PAGE>
 
                                   FORM 10-Q
                                        

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                            ------------------------
                                        
(Mark One)

[X]       QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                       SECURITIES EXCHANGE ACT OF 1934
                 For the quarterly period ended March 31, 1998

                                       OR

[_]       TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
                       SECURITIES EXCHANGE ACT OF 1934

          For the transition period from ............ to ............


                        Commission File Number 33-27603
                                        
                            ------------------------
                                        
                                DIRECTCOM, INC.

             (Exact name of registrant as specified in its charter)


          Delaware                                         22-2942013
(State or other jurisdiction                             (IRS Employer     
of incorporation or organization)                      Identification No.)
                                                    
 

                            3 Garret Mountain Plaza
                        West Paterson, New Jersey  07424
                    (Address of principal executive offices)


                                 (973) 523-2500
              (Registrant's telephone number, including area code)



Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the registrant
was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.
                                                 YES  X    NO   
                                                    ----     ----

The number of shares of Common Stock of the Registrant outstanding as of March
31, 1998 was 3,101,983.
<PAGE>
 
         PART I - FINANCIAL INFORMATION
 
Item 1.       Financial Information
              ---------------------
                                                                      Page No.
                                                                      --------
 
Consolidated balance sheets - March 31, 1998 (unaudited) and 
 December 31, 1997                                                        2
 
Consolidated statements of operations (unaudited) -Three months ended 
 March 31, 1998 and 1997                                                  3
 
Consolidated statements of cash flows (unaudited) -Three months ended 
 March 31, 1998 and 1997                                                  4
 
Notes to consolidated financial statements                                5
 
Item 2.  Management's Discussion and Analysis of Financial Condition 
         and Results of Operations                                        9

         PART II - OTHER INFORMATION


Item 1.    Legal Proceedings
           -----------------

There is no material litigation or other proceeding currently pending against
the registrant.

Item 2.    Change in Securities
           --------------------

           None

Item 3.    Defaults Upon Senior Securities
           -------------------------------

           None

Item 4.    Submission of Matters to a Vote of Security Holders
           ---------------------------------------------------

           None
 
Item 5.    Other information
           -----------------

The basic and diluted per common share for the three months ended March 31, 1998
is calculated as follows:

           Common shares outstanding                 3,101,983
           Common shares equivalents outstanding        68,000
           Net Income                               $  454,347
           Per share - Basic                        $      .15
           Per share - Diluted                      $      .14

Item 6.    Exhibits and Reports on Form 8-K
           --------------------------------

The Company filed a Current Report on Form 8-K, under Item 4, dated February 13,
1998 and two clarifying amendments to that report on Forms 8-K/A No. 1 and No.
2, dated February 18, 1998 and February 20, 1998, respectively, stating under
Item 4 that the Company retained the services of Coopers and Lybrand L.L.P. to
replace Thompson Dugan, PC as the Company's certifying accountants.
<PAGE>
 
                                DIRECTCOM, INC.
 
                          CONSOLIDATED BALANCE SHEETS
 
                                    ASSETS

<TABLE> 
<CAPTION> 
 
                                                                                      March 31, 1998   December 31, 1997
                                                                                      ---------------  ------------------
                                                                                       (Unaudited)
<S>                                                                                   <C>              <C> 
CURRENT ASSETS
    Cash                                                                                 $ 2,891,336         $ 2,837,427
    Cash - restricted                                                                      1,400,000           1,400,000
    Accounts receivable, less allowance for doubtful accounts of $139,171
     and $121,171 as of March 31, 1998 and December 31, 1997, respectively                 3,485,278           2,200,749
    Inventories                                                                              679,419             450,837
    Prepaid and other current assets                                                         518,944             903,232
                                                                                         -----------         -----------
         Total current assets                                                              8,974,977           7,792,245
PROPERTY, PLANT AND EQUIPMENT, Net                                                         5,809,570           6,002,779
OTHER ASSETS                                                                                 513,369             504,744
                                                                                         -----------         -----------
 
TOTAL ASSETS                                                                             $15,297,916         $14,299,768
                                                                                         ===========         ===========
 
                     LIABILITIES AND SHAREHOLDERS' EQUITY
 
CURRENT LIABILITIES
    Current maturities of long-term debt                                                 $   437,430         $   437,430
    Accounts payable                                                                         420,178             351,931
    Accounts payable - related company                                                     2,638,687           2,315,860
    Income taxes payable                                                                           -              82,847
    Accrued expenses and other current liabilities                                           826,905             526,584
                                                                                         -----------         -----------
         Total current liabilities                                                         4,323,200           3,714,652
LONG-TERM DEBT                                                                             6,160,590           6,215,452
DEFERRED INCOME TAXES                                                                        539,000             577,000
MINORITY INTEREST                                                                            830,415             802,300
                                                                                         -----------         -----------
         TOTAL LIABILITIES                                                                11,853,205          11,309,404
                                                                                         -----------         -----------
SHAREHOLDERS' EQUITY
   Preferred stock $.00001 par value - authorized 10,000,000 shares;
     issued and outstanding: none                                                                  -                   -
   Common stock $.00001 par value - authorized 60,000,000 shares;
     issued 3,421,983 of which 320,000 shares are held as treasury stock                          34                  34
    Paid-in capital                                                                          650,181             650,181
    Retained earnings                                                                      3,099,496           2,645,149
                                                                                         -----------         -----------
                                                                                           3,749,711           3,295,364
    Less treasury stock, at cost                                                            (305,000)           (305,000)
                                                                                         -----------         -----------
         TOTAL SHAREHOLDERS' EQUITY                                                        3,444,711           2,990,364
                                                                                         -----------         -----------
 
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY                                               $15,297,916         $14,299,768
                                                                                         ===========         ===========
</TABLE> 
 
                See notes to consolidated financial statements

                                       2
<PAGE>
 
                                DIRECTCOM, INC.

 
                     CONSOLIDATED STATEMENTS OF OPERATIONS
 
                       FOR THREE MONTHS ENDED MARCH 31,
                                  (UNAUDITED)

<TABLE> 
<CAPTION> 
 
 
                                                                              1998         1997
                                                                           ----------   ----------
<S>                                                                        <C>          <C>  
REVENUES
  Database                                                                 $3,055,738   $2,891,543
  Printing - related company                                                  683,692      677,861
  Printing                                                                  2,487,011    3,575,383
                                                                           ----------   ----------
        Total revenues                                                      6,226,441    7,144,787
                                                                           ----------   ----------
 
COST OF REVENUE
  Database - related company                                                1,505,020    1,145,542
  Database - other                                                            475,751      629,335
  Printing - related company                                                  158,530       18,277
  Printing                                                                  1,580,958    2,337,222
                                                                           ----------   ----------
        Total cost of revenue                                               3,720,259    4,130,376
 
OPERATING EXPENSES
  Selling, general and
    administrative expense                                                    883,252      779,817
  Administrative fee related party (Note 4)                                   435,850            -
  Interest expense                                                             93,594       98,681
  Depreciation and amortization                                               287,024      219,837
                                                                           ----------   ----------
        Total costs and expenses                                            5,419,979    5,228,711
                                                                           ----------   ----------
Income from operations before income taxes
  and minority interest                                                       806,462    1,916,076
Provision for income taxes                                                    324,000      816,918
                                                                           ----------   ----------
Income from operations before minority interest                               482,462    1,099,158
Minority interest in income of subsidiary                                      28,115      111,500
                                                                           ----------   ----------
 
Net income                                                                 $  454,347   $  987,658
                                                                           ==========   ==========
 
BASIC EARNINGS PER SHARE                                                        $0.15        $0.33
                                                                           ==========   ==========
 
DILUTED EARNINGS PER SHARE                                                      $0.14        $0.32
                                                                           ==========   ==========
</TABLE> 
 
                See notes to consolidated financial statements.

                                       3
<PAGE>
 
                                DIRECTCOM, INC.
 
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
 
                        FOR THREE MONTHS ENDED MARCH 31
                                  (UNAUDITED)

<TABLE> 
<CAPTION> 
 
 
                                                                              1998          1997
                                                                          ------------  ------------
<S>                                                                       <C>           <C>
Cash flows from operating activities:
    Net income                                                            $   454,347   $   987,658
    Adjustments to reconcile net income
        to net cash provided by operating activities:
        Depreciation and amortization                                         287,024       219,836
        Bad debt expense                                                       18,000        17,000
        Minority interest                                                      28,115       111,500
        Deferred taxes                                                        (38,000)            -
        (Increase) decrease in:
           Accounts receivable                                             (1,302,529)   (1,246,572)
           Inventory                                                         (228,582)     (262,531)
           Prepaid and other current assets                                   384,288        92,869
        Other non-current assets                                               (8,625)      (32,817)
        Increase (decrease) in:
           Accounts payable                                                    68,247       267,601
           Accounts payable - related company                                 322,827       774,227
           Income taxes payable                                               (82,847)      222,510
           Accrued expenses and other current liabilities                     300,321       302,448
           Decrease in long term liabilities                                        -      (279,275)
           Deferred  revenue                                                        -       (99,475)
                                                                          -----------   -----------
 
                 Net cash provided by operating activities                    202,586     1,074,979
                                                                          -----------   -----------
 
Cash flows from investing activities:
        Purchase of property, plant and equipment                             (93,815)     (302,015)
                                                                          -----------   -----------
 
                 Net cash used in investing activities                        (93,815)     (302,015)
                                                                          -----------   -----------
 
Cash flows from financing activities:
        Repayments of notes payable                                                 -      (471,036)
        Repayments of long-term debt                                          (54,862)     (109,905)
                                                                          -----------   -----------
 
                 Net cash used in financing activities                        (54,862)     (580,941)
                                                                          -----------   -----------
 
Net increase in cash                                                           53,909       192,023
 
Cash at beginning of period                                                 2,837,427     1,080,630
                                                                          -----------   -----------
 
Cash at end of period                                                     $ 2,891,336   $ 1,272,653
                                                                          ===========   ===========
</TABLE> 
 
                See notes to consolidated financial statements.

                                       4
<PAGE>
 
                                DIRECTCOM, INC.

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                  (UNAUDITED)



NOTE 1 - BASIS OF PRESENTATION

The accompanying unaudited financial statements have been prepared in accordance
with generally accepted accounting principles for interim financial information
and with the instructions to Form 10-Q and Article 10 of  Regulation S-X.
Accordingly, they do not include all of the information and footnotes required
by generally accepted accounting principles for complete financial statements.
In the opinion of management, all adjustments (consisting of normal recurring
accruals) considered necessary for a fair presentation have been included.
Operating results for the three months ended March 31, 1998, are not necessarily
indicative of the results that may be expected for the year ended December 31,
1998. For further information, refer to the consolidated financial statements
and related footnotes thereto included in the Company's Annual Report on Form
10-K for the year ended December 31, 1997.

NOTE 2 - INVENTORIES

Inventories consist of the following:

                                              March 31, 1998   December 31, 1997
                                              --------------   -----------------

     Paper                                    $      378,887   $         293,373
     Other raw materials                              81,289              93,823
     Work-in-process                                 219,243              63,641
                                              --------------   -----------------
                                              $      679,419   $         450,837
                                              ==============   =================


NOTE 3 - PREPAID AND OTHER CURRENT ASSETS
 
Prepaid and other current assets consist of the following:

<TABLE>
<CAPTION>
                                    March 31, 1998  December 31, 1997
                                    --------------  -----------------
<S>                                 <C>             <C>
Deferred income taxes                     $133,000           $133,000
Refundable state taxes                      13,876             13,876
Prepaid income taxes                       319,744            676,591
Other current assets                        52,324             79,765
                                          --------           --------
                                          $518,944           $903,232
                                          ========           ========
</TABLE>
                                                                                

                                       5
<PAGE>
 
                                DIRECTCOM, INC.

            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
                                  (UNAUDITED)


NOTE 4 - RELATED-PARTY TRANSACTIONS

Certain of the Company's major shareholders also exercise control over North
American Communications, Inc. (NAC), an affiliated company. The Company's
related party revenue is generated through printed materials for direct mail
packages. The Company's related party expenses result from the production,
printing and mailing of direct mail packages in addition to salary and insurance
expenses.

ACCOUNTS PAYABLE - RELATED COMPANY

The accounts payable - related company as of March 31, 1998 and December 31,
1997 represents amounts due to NAC for printing and mailing services. Offset
against the related party payable are receivables in the amount of $386,085 for
the three months ended March 31, 1998 and $358,063 for the year ended December
31, 1997.

ADMINISTRATIVE FEE - RELATED COMPANY

The administrative fee is a result of a management agreement with a related
party for administrative and management support services.  The agreement was
established during the fourth quarter of 1997.  The fee for the three months
ended March 31, 1998 was $435,850.

NOTE 5 - SUBSEQUENT EVENTS

The Wilmington, Delaware office relocated their operations, to another location
within Wilmington, Delaware, as of May 1, 1998, entering into a three year lease
commitment. The relocation was prompted by the need for additional space to
accommodate the operations growth.

NOTE 6 - INCOME TAXES

Deferred income taxes are provided under the asset and liability method. The
Company recognizes deferred tax assets and liabilities for the expected future
income tax consequences of events that have been recognized in the Company's
financial statements. Under this method, deferred tax assets and liabilities are
based on temporary differences between the financial statement carrying amounts
and the tax bases of assets and liabilities using enacted tax rates in effect in
the years in which the temporary differences are expected to reverse. Income tax
expense consists of the Company's current liability for federal and state taxes
and the change in the Company's deferred income tax assets and liabilities. The
Company determines its interim effective tax rate based upon the estimated
annual effective rate. Differences between the federal statutory rate and the
Company's effective tax rate are primarily due to state taxes and certain non-
deductible expenses.

NOTE 7 - COMPREHENSIVE INCOME

Statement of Financial Accounting Standards No. 130, "Reporting Comprehensive
Income" is effective for the three months ended March 31, 1998. SFAS No. 130
establishes standards for reporting comprehensive income in a full set of
general purpose financial statements either in  the statement of operations or
in a separate statement. The Company has no items of comprehensive income to
report.

                                       6
<PAGE>
 
                                DIRECTCOM, INC.

            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
                                  (UNAUDITED)


NOTE 8 - NEW ACCOUNTING PRONOUNCEMENT

The Financial Accounting Standards Board has issued Statement of Financial
Accounting Standard No. 131, "Disclosures about Segments of an Enterprise and
Related Information." SFAS No. 131 establishes standards for reporting
information about operating segments, including related disclosures, and
products, services, geographic areas and major customers and is effective for
the year ending December 31, 1998.

NOTE 9 - EARNINGS PER SHARE

Effective December 31, 1997 the Company adopted Statement of Financial
Accounting Standards No. 128, "Earnings Per Share," which requires the
presentation of basic earnings per share and diluted earnings per share. Basic
earnings per share is based on the weighted average number of outstanding common
shares for the period. Diluted earning per share adjusts the weighted average
for the potential dilution that could occur if the stock options, warrants or
other convertible securities were exercised or converted into common stock.

                                       7
<PAGE>
 
Item 7:   Management's Discussion and Analysis of Financial Condition and
          Results of Operations.

Three Months Ended March 31, 1998 and March 31, 1997

General

The Company has focused its growth strategy on acquiring complementary
database and direct mail marketing companies. The Company intends to build a
vertically integrated company that provides turnkey database marketing products
and services to direct marketers. These services will include database
management and data warehousing, predictive modeling, marketing strategy
consulting, agency creative, production management, direct mail production and
fulfillment and printing.

(a)  Results of Operations

<TABLE>
<CAPTION>
                                            Three Months Ended March 31,
 
                                                        1998
                                                        ----
 
                                          Database    Printing       Total
                                          --------    --------       -----    
                  <S>                    <C>          <C>         <C>    
                  Revenues               $3,055,738   $3,170,703   $6,226,441
                  Gross profit           $1,074,967   $1,431,215   $2,506,182
                  Operating income       $  753,715   $   52,747   $  806,462
 
                                                        1997
                                                        ----

                  Revenues               $2,891,543   $4,253,244   $7,144,787
                  Gross profit           $1,116,666   $1,897,745   $3,014,411
                  Operating income       $  777,412   $1,138,664   $1,916,076
</TABLE>

Consolidated net revenues of $6,226,441 for the three month period ended March
31, 1998  represent a decrease of $918,346 over three month period ended March
31, 1997. Operating income of $806,462 represents a decrease of $1,109,614 over
1997.


Revenues
- --------

Net revenues decreased $918,346 from $7,144,787 in 1997 to $6,226,441 in 1998.
The revenue decrease was primarily attributed to the loss of two significant
printing customers. Management does not believe that this loss will have any
adverse impact on future earnings of the Company and anticipates that the
printing revenues will be replaced during the upcoming quarter and continue to
increase throughout the year.

The database and advertising revenue for the three month period ended March 1998
increased 5.6% over the prior period comparison. The increase resulted primarily
from increased sales to existing customers, including Capital One and Fleet
Corporation, and sales to several new clients.

The sales at the end of the current period, March 31, 1998, were significantly
higher than the sales at December 31, 1997, which is reflected by the increase
in accounts receivable.

                                       8
<PAGE>
 
Cost of Revenue
- ---------------

The Company's cost of revenue, as a percentage of net revenues was 59.7% for the
three month period ended March 31, 1998 as compared to 57.8% for the prior three
month period ended March 31, 1997.

The database cost of revenue for the three month period ended March 31, 1998, in
comparison to database revenues, increased 3.5% from the prior period
comparison. The current period increase resulted from a 9.6% increase in costs
associated with the printing and mailing services provided by a related party.
This increase resulted due to an increase in the printing and mailing sales
volume. The related party increase is offset by a 6.1% decrease in other
database costs of revenue, resulting from a re-negotiated contract provided by
an outside service, together with the development of internal resources to
fulfill production requirements.

The cost of revenue for printing in the three month period ended March 31, 1998,
as a percentage of printing revenues, decreased .5%

Selling, General and Administrative Expenses
- --------------------------------------------

Selling, general and administrative expenses increased $103,435 in 1998 as
compared to the prior period. The current period increase resulted primarily
from: a) cost associated with the increase from the purchase of a building for
the relocation of Color Graphics and b) increased professional fees associated
with the Company's growth strategies.

Administrative Fee
- ------------------

The administrative fee is a result of a management agreement with a related 
party for administrative and management support services. The agreement was 
established during the fourth quarter of 1997.

Interest Expense
- ----------------

Interest expense decreased $5,087 for the three month period ended March 31,
1998 as compared to the prior period. The current period decrease resulted from
no borrowings on the Company's revolving lines of credit during the three months
ended March 31, 1998.

Depreciation and Amortization
- -----------------------------

Depreciation and amortization increased $67,187 in 1998 as compared to the prior
period. The increase resulted primarily from depreciation of a building
purchased for the relocation of Color Graphics.

Provision for Income Taxes
- --------------------------

Provision for income taxes decreased as a result of the decrease in income
before taxes.

                                       9
<PAGE>
 
Liquidity and Capital Resources
- -------------------------------

                                                3/31/98     12/31/97
                                              ----------   ----------
 
      Working capital                         $4,651,777   $4,077,593
      Cash                                     2,891,336    2,837,427
      Cash - restricted                        1,400,000    1,400,000
 
                                                3/31/98      3/31/97
                                              ----------   ----------
      Cash provided by operating activities      202,586    1,074,979
      Cash used in investing activities           93,815      302,015
      Cash used in financing activities           54,862      580,941

Working capital increased as of March 31, 1998 by $574,184 over the working
capital as of December 31, 1997, primarily as a result of increased customer
receivables, due to increased sales activity at the end of the first quarter.

The decrease in cash flows from operations in 1998 resulted primarily from the
Company's repayment of  related party and other accounts payable.

The restricted cash is to be utilized for purposes relating to the renovations,
remodeling and moving expenses of the Color Graphics operations. The Company
intends to utilize all of these funds in 1998.

The decrease of cash used in investing activities resulted primarily from
decreased capital expenditures for the current period. The Company expects to
continue to invest in capital assets to support its growth.

The decrease of cash used in financing results from the fact that the Company
had no significant borrowings or repayments on the Company's lines of credit.

At March 31, 1998, the Company had outstanding debt of $6,598,020 primarily in
the form of notes payable.

At March 31, 1998 the amount available under the Company's lines of credit was
approximately $3,500,000.

The Company anticipates that current cash balances as well as anticipated cash
flows from operations will provide sufficient funds to meet its working capital
and capital expenditure needs at least through December 31, 1998. However, if
the pace or size of the Company's acquisition or capital expenditure activities
increase, then additional debt or financing may be necessary.

                                       10

<TABLE> <S> <C>

<PAGE>

<ARTICLE> 5
       
<S>                             <C>                     <C>
<PERIOD-TYPE>                   3-MOS                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1998             DEC-31-1997
<PERIOD-START>                             JAN-01-1998             JAN-01-1997
<PERIOD-END>                               MAR-31-1998             MAR-31-1997
<CASH>                                       4,891,336               4,837,427
<SECURITIES>                                         0                       0
<RECEIVABLES>                                3,624,449               2,321,920
<ALLOWANCES>                                   139,171                 121,171
<INVENTORY>                                    679,419                 450,837
<CURRENT-ASSETS>                             8,974,977               7,792,245
<PP&E>                                       7,558,712               7,464,897
<DEPRECIATION>                               1,749,142               1,462,118
<TOTAL-ASSETS>                              15,297,916              14,299,768
<CURRENT-LIABILITIES>                        4,323,200               3,714,652
<BONDS>                                              0                       0
                                0                       0
                                          0                       0
<COMMON>                                            34                      34
<OTHER-SE>                                     650,181                 650,181
<TOTAL-LIABILITY-AND-EQUITY>                15,297,916              14,299,768
<SALES>                                      6,137,988               7,054,593
<TOTAL-REVENUES>                             6,226,441               7,144,787
<CGS>                                        3,720,259               4,130,376
<TOTAL-COSTS>                                3,720,259               4,130,376
<OTHER-EXPENSES>                               866,252                 762,817
<LOSS-PROVISION>                                17,000                  17,000
<INTEREST-EXPENSE>                              93,594                  98,861
<INCOME-PRETAX>                                806,462               1,916,076
<INCOME-TAX>                                   324,000                 816,918
<INCOME-CONTINUING>                            482,462               1,099,158
<DISCONTINUED>                                       0                       0
<EXTRAORDINARY>                                 28,115                 111,500
<CHANGES>                                            0                       0
<NET-INCOME>                                   454,347                 987,658
<EPS-PRIMARY>                                      .15                     .33
<EPS-DILUTED>                                      .14                     .32
        

</TABLE>


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