DIAMOND ENTERTAINMENT CORP
10QSB, 1996-11-13
MOTION PICTURE & VIDEO TAPE DISTRIBUTION
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                                  UNITED STATES

                       SECURITIES AND EXCHANGE COMMISSION

                              Washington D.C. 20549
                                    ---------

                                   FORM 10-QSB

                Quarterly Report Pursuant to Section 13 or 15(d)
                     of the Securities Exchange Act of 1934

For the quarter ended     September 30, 1996    Commission File Number   0-17953

                        DIAMOND ENTERTAINMENT CORPORATION
             (Exact name of registrant as specified in its charter)

              New Jersey                                     22-2748019
            (State or other jurisdiction of              (I.R.S. Employer
            incorporation or organization)              Identification No.)

            16818 Marquardt Avenue
            Cerritos, California                               90703
            (Address of principal executive offices)        (Zip code)

Registrant's telephone number, including area code:             (310) 921-3999
                                                        ----------------------


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 of 15(d) of the  Securities  and  Exchange Act of 1934
during the preceding 12 months (or for such shorter  period that the  registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days.

                              Yes   X      No

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.


             Class                           Outstanding as of November 13, 1996
- ----------------------------------           -----------------------------------

Common Stock, No Par Value                              12,894,941

Convertible Preferred Stock, No Par Value                  483,251


<PAGE>



DIAMOND ENTERTAINMENT CORPORATION
- ------------------------------------------------------------------------------


INDEX
- ------------------------------------------------------------------------------




Part I:  FINANCIAL INFORMATION

Item 1: Financial Statements

        Balance Sheet as of September 30, 1996 [Unaudited] ......... 1.....2

        Statements of Operations for the three and six months ended
        September 30, 1996 and 1995 [Unaudited]..................... 3.....

        Statement of Stockholders' Equity for the six months ended
        September 30, 1996 [Unaudited].............................. 4.....

        Statements of Cash Flows for six months ended September 30, 1996
        and 1995 [Unaudited]........................................ 5.....6

        Notes to Financial Statements [Unaudited]................... 7.....12

Item 2: Management's Discussion and Analysis of Financial Condition
        and Results of Operations...................................13.....16

Signature...........................................................17.....





                          .   .   .   .   .   .   .   .


<PAGE>


<TABLE>

Item 1:

DIAMOND ENTERTAINMENT CORPORATION
- ------------------------------------------------------------------------------


BALANCE SHEET AS OF SEPTEMBER 30, 1996.
[UNAUDITED]
- ------------------------------------------------------------------------------


<S>                                                                     <C>

Assets:
Current Assets:
  Accounts Receivable - Net                                             $ 1,557,496
  Inventory                                                               1,716,156
  Prepaid Expenses and Deposits                                              39,732
  Other Receivables                                                          26,697
                                                                        -----------

  Total Current Assets                                                    3,340,081

Property and Equipment:
  Leasehold Improvements                                                     26,448
  Furniture, Fixtures and Equipment                                         734,841

  Total - At Cost                                                           761,289
  Less:  Accumulated Depreciation                                           535,512

  Property and Equipment - Net                                              225,777
                                                                        -----------

Film Masters and Artwork                                                  4,234,773

Less:  Accumulated Amortization                                           3,703,722

  Total Film Masters and Artwork - Net                                      531,051
                                                                        -----------

Other Assets:
  Accounts Receivable - ATRE                                              1,520,238
  Idle Assets                                                                90,931
  Investment in ATRE                                                         50,000
  Officer's Loan Receivable                                                  52,009
  Employee Receivable                                                           844
  Other Assets                                                                9,326
                                                                        -----------

  Total Other Assets                                                      1,723,348

  Total Assets                                                          $ 5,820,257
                                                                        ===========


The Accompanying Notes are an Integral Part of These Financial Statements.


                                         1
</TABLE>

<PAGE>


<TABLE>

DIAMOND ENTERTAINMENT CORPORATION
- ------------------------------------------------------------------------------


BALANCE SHEET AS OF SEPTEMBER 30, 1996.
[UNAUDITED]
- ------------------------------------------------------------------------------



<S>                                                                    <C> 

Liabilities and Stockholders' Equity [Deficit]:
Current Liabilities:
  Cash Overdraft                                                        $   225,349
  Accounts Payable                                                        2,098,642
  Convertible Promissory Notes Payable                                    1,257,988
  Notes Payable                                                           1,604,600
  Royalties Payable                                                          64,899
  Lease Obligations Payable                                                   5,697
  Accrued Expenses                                                          617,321
  Customer Deposit                                                            3,371
  Related Party Payable                                                      33,525
                                                                        -----------

  Total Current Liabilities                                               5,911,392

Long-Term Liabilities:
  Notes Payable                                                             114,119
  Lease Obligations Payable                                                   2,139

  Total Long-Term Liabilities                                               116,258

Commitments and Contingencies [5]                                                --

Stockholders' Equity [Deficit]:
  Convertible Preferred Stock - No Par Value, 5,000,000
   Shares Authorized, 656,174 Issued as of September 30,
   1996 [of which 172,923 are held in Treasury]                             376,593

  Common Stock - No Par Value, 100,000,000 Shares
   Authorized; 12,894,941 Shares Issued and Outstanding
   at September 30, 1996                                                  9,611,834

  Additional Paid-in Capital                                             (1,310,231)

  Retained Earnings [Deficit]                                            (8,814,500)

  Totals                                                                   (136,304)
  Less: Treasury Stock [Preferred] - At Cost                                (48,803)
        Deferred Costs [5H]                                                 (22,286)

  Total Stockholders' Equity [Deficit]                                     (207,393)

  Total Liabilities and Stockholders' Equity [Deficit]                  $ 5,820,257
                                                                        ===========



The Accompanying Notes are an Integral Part of These Financial Statements.


                                         2
</TABLE>

<PAGE>


<TABLE>

DIAMOND ENTERTAINMENT CORPORATION
- ------------------------------------------------------------------------------


STATEMENTS OF OPERATIONS
[UNAUDITED]
- ------------------------------------------------------------------------------


                                  Three months ended          Six months ended
                                      September 30,              September 30,
                                      -------------              -------------
                                  1 9 9 6       1 9 9 5     1 9 9 6        1 9 9 5
                                  -------       -------     -------        -------
<S>                              <C>         <C>           <C>          <C> 

Sales - Net                      $1,708,898  $ 2,898,521   $3,139,119   $ 6,530,521

Cost of Sales                     1,061,158    1,723,450    1,969,280     3,976,308
                                 ----------  -----------   ----------   -----------

  Gross Profit                      647,740    1,175,071    1,169,839     2,554,213
                                 ----------  -----------   ----------   -----------

Operating Expenses:
  Selling Expenses                  381,712      559,550      725,422     1,501,083
  General and Administrative Expenses480,466     410,301    1,053,677       801,965
  Factoring Fees                    111,606           --      236,290            --
  Financing Costs - Non-Cash [6D][8C]    --           --       50,000            --
  Consulting Costs - Non-Cash [5H]    3,714           --       27,714            --
  Bad Debt Expense                   30,000       10,000       60,208        18,493
                                 ----------  -----------   ----------   -----------

  Total Operating Expenses        1,007,498      979,851    2,153,311     2,321,541
                                 ----------  -----------   ----------   -----------

  Operating [Loss] Income          (359,758)     195,220     (983,472)      232,672
                                 ----------  -----------   ----------   -----------

Other [Income] Expenses:
  Interest Expense                   63,734       20,784       86,089       153,228
  Interest Income - Related Party   (42,508)          --      (80,916)     (117,800)
                                 ----------  -----------   ----------   -----------

  Other Expenses - Net               21,226       20,784        5,173        35,428
                                 ----------  -----------   ----------   -----------

  [Loss] Income Before Taxes       (380,984)     174,436     (988,645)      197,244

Provision for Income Taxes               --           --           --            --
                                 ----------  -----------   ----------   -----------

  Net [Loss] Income              $ (380,984) $   174,436   $ (988,645)  $   197,244
                                 ==========  ===========   ==========   ===========

  Net [Loss] Income Per Share    $     (.03) $       .02   $     (.07)  $      (.21)
                                 ==========  ===========   ==========   ===========

  Weighted Average Number of
   Shares Outstanding            13,837,280   11,142,023   13,837,280     6,608,702
                                 ==========  ===========   ==========   ===========




The Accompanying Notes are an Integral Part of These Financial Statements.

</TABLE>

                                         3

<PAGE>



<TABLE>

DIAMOND ENTERTAINMENT CORPORATION
- ------------------------------------------------------------------------------


STATEMENT OF STOCKHOLDERS' EQUITY [DEFICIT]
[UNAUDITED]
- ------------------------------------------------------------------------------




                          Convertible                                                   Treasury           Total
                        Preferred Stock     Common Stock   Additional Retained   Stock    Stock        Stockholders'
                       Number of         Number of           Paid-in  EarningsSubscription[Preferred]DeferredEquity
                        Shares  Amount    Shares   Amount    Capital  [Deficit]ReceivableAt Cost   Costs [Deficit]
<S>                      <C>     <C>     <C>        <C>       <C>        <C>        <C>      <C>     <C>    <C>

Balance - April 1, 1996  483,251 376,593 12,894,941 9,611,834 (1,410,231)(7,825,855)(86,636)(48,803)   --   616,902

Stock Options Issued             ]-- --        --        --    100,000       --      --       --    (100,000)     --
(5h ) (6d) (8c )

Financing Expense [6D][8C]  --      --        --        --         --       --      --       --      50,000   50,000

Consulting Expense [5H]     --      --        --        --         --       --      --       --      27,714   27,714

Stock Subscription Canceled --      --        --        --         --       --       86,636  --         --    86,636

Net [Loss] for the six months
  ended September 30, 1996  --      --        --        --         --     (988,645)     --       --    --    (988,645)
                          ---- -------  --------  --------  --------- --------  ------  -------  -------      --------

  Balance - September 30,
   1996                483,251 376,593 12,894,941 9,611,834(1,310,231)  (8,814,500) --     (48,803) (22,286)  (207,393)
                       ======= ======== ========= ========== ============ ========== ===  ========   ======== =========



The Accompanying Notes are an Integral Part of These Financial Statements.


                                         4
</TABLE>


<PAGE>


<TABLE>

DIAMOND ENTERTAINMENT CORPORATION
- ------------------------------------------------------------------------------


STATEMENTS OF CASH FLOWS
[UNAUDITED]
- ------------------------------------------------------------------------------



                                                              Six months ended
                                                                 September 30,
                                                             1 9 9 6       1 9 9 5
                                                             -------       -------
<S>                                                        <C>          <C> 


  Net Cash - Operating Activities                          $(1,058,556) $ 1,055,405
                                                           -----------  -----------

Investing Activities:
  Proceeds from Maturity of CD                                     --       600,000
  Advances to ATRE                                            (30,000)      (62,300)
  Proceeds from ATRE                                           80,600            --
  Employee Advances                                                --          (830)
  Advances to Officers                                        (38,448)           --
  Capital Expenditures                                        (18,609)      (47,846)
  Masters and Artwork                                        (175,604)     (167,030)
                                                           ----------   -----------

  Net Cash - Investing Activities                            (182,061)      321,994
                                                           ----------   -----------

Financing Activities:
  Purchase of Treasury Stock                                       --       (35,803)
  Proceeds from Notes Payable                               4,399,440     3,762,343
  Proceeds from Convertible Promissory Notes Payable        1,257,988            --
  Payments of Notes Payable                                (4,582,908)   (5,102,045)
  Payments of Leases Payable                                   (3,870)      (77,341)
  Cash Overdraft                                              169,967        75,447
                                                           ----------   -----------

  Net Cash - Financing Activities                           1,240,617    (1,377,399)
                                                           ----------   -----------

  Net Increase in Cash and Cash Equivalents                        --            --

Cash and Cash Equivalents - Beginning of Periods                   --            --
                                                           ----------   -----------

  Cash and Cash Equivalents - End of Periods               $       --   $        --
                                                           ==========   ===========

Supplemental Disclosures of Cash Flow Information:
   Cash paid during the periods for:
     Interest                                              $   53,096   $   121,000
     Income Taxes                                          $       --   $        --



The Accompanying Notes are an Integral Part of These Financial Statements.



                                         5
</TABLE>

<PAGE>



DIAMOND ENTERTAINMENT CORPORATION
- ------------------------------------------------------------------------------


STATEMENTS OF CASH FLOWS
[UNAUDITED]
- ------------------------------------------------------------------------------






Supplemental Schedule of Non-Cash Investing and Financing Activities:
  On April 13, 1995, the Company's former  President  surrendered his employment
contract and returned  146,654 shares of the Company's  preferred  stock back to
the Company as treasury stock.  Equipment with a carrying value of approximately
$170,000 was  transferred  from the Company and the Company's  former  President
assumed all remaining obligations on these assets of approximately $75,000.

  On May 8, 1995,  the Company closed the sales  agreement with an  unaffiliated
company for  $750,000 by allowing  credit to the Company for future  duplication
services.  The Company received $750,000 of duplication services and surrendered
equipment having a book value of approximately $630,000.

  In May of 1995,  three debt obligations  totaling  $1,131,434 were assigned to
the Company's Chief Executive Officer. In July of 1995,  8,212,785 shares of the
Company's common stock were issued for this obligation.

  Pursuant to the June 15, 1995  assignment  of debt  agreement,  the  Company's
$658,750  obligation to its former  underwriter was purchased by an unaffiliated
Company. On July 19, 1995, an agreement was reached to issue 2,538,446 shares of
the Company's common stock for this obligation.

  In December 1995, the Company settled a debt with a creditor for $390,000 less
than the carrying amount.

  During the six  months  ended  September  30,  1996,  the  Company  recorded a
non-cash  consulting  expense  of  $27,714  for  475,000  options  granted  to a
financial  consultant  and a non-cash  financing  cost of $50,000 for a total of
2,000,000  options granted to two consultants in connection with commitments for
additional financing for the Company [See Notes 5H, 6D and 8C].




The Accompanying Notes are an Integral Part of These Financial Statements.

                                         6

<PAGE>



DIAMOND ENTERTAINMENT CORPORATION
NOTES TO FINANCIAL STATEMENTS
[UNAUDITED]
- ------------------------------------------------------------------------------



[1]  Basis of Presentation

The accompanying  unaudited condensed financial statements have been prepared in
accordance with generally accepted  accounting  principles for interim financial
information  and  with  the  instructions  to Form  10-QSB  and  Regulation  SB.
Accordingly,  they do not include all of the information and footnotes  required
by generally accepted accounting  principles for complete financial  statements.
The interim financial  statements include all adjustments which are necessary in
order to make the financial statements not misleading. The results of operations
for any interim  period are not  necessarily  indicative  of the results for the
full year. These condensed  financial  statements  should be read in conjunction
with the financial  statements and notes thereto  contained in the annual report
on Form 10-KSB for the year ended March 31, 1996.

[2] Accounts Receivable

Accounts  receivable  at September  30, 1996 are shown net of an  allowance  for
doubtful accounts of approximately  $396,000.  Substantially all of the accounts
receivable at September 30, 1996,  have been pledged as collateral  for the line
of credit [See Note 6C].

[3] Inventory

Inventory consists of:
                                          September 30,
                                             1 9 9 6


Raw Materials                             $  162,116
Finished Goods                             1,554,040

  Totals                                  $1,716,156

[4A] Related Parties Receivables

At September  30, 1996,  the Company was owed $52,009 from the  President of the
Company.  Interest of $1,148 was accrued for the six month ended  September  30,
1996 at 10%.

[4B] American Top Real Estate ["ATRE"]

Investment  - The  Company  paid  $50,000  for  a 50%  interest  in  ATRE.  This
investment is accounted for on the equity method.  The investee has not incurred
any significant earnings or losses to date, therefore,  this investment does not
reflect any adjustments for earnings and losses.

Sale of ATRE  Real  Estate  Parcel  - In May  1995,  ATRE  entered  into a sales
agreement for two acres of land for approximately $940,000. In December of 1995,
the sale for one parcel of land was closed and the Company received $48,475.  In
September  1996, the other parcel was sold and proceeds were retained for future
sewage  construction  needed for this 20 acre  property,  however,  the  Company
received  $80,600 from ATRE for the six months ended  September  30, 1996. It is
anticipated   that  in  1997   monies  will  be  received  by  the  Company  for
reimbursement of monies reinvested from the proceeds of sales of property.

                                        7

<PAGE>



DIAMOND ENTERTAINMENT CORPORATION
NOTES TO FINANCIAL STATEMENTS, Sheet #2
[UNAUDITED]
- ------------------------------------------------------------------------------



[4B] American Top Real Estate ["ATRE"] [Continued]

Accounts  Receivable - The Company has a receivable  [including  interest]  from
ATRE of  $1,520,238  as of September 30, 1996.  This balance  includes  interest
income of $51,000 for the six months ended  September 30, 1996 at an annual rate
of 10%.

[5] Commitments and Contingencies

[A] Accounts  Payable - The Company is  currently  delinquent  on a  significant
amount of its accounts payable.

[B] Employment  Agreements - As of September 30, 1996,  there are two employment
agreements in effect for two officers for annual compensation totaling $240,000.
These  agreements  terminate  in the year  2001  and are  adjusted  annually  in
accordance with the Consumer Price Index. The Board of Directors agreed on April
23, 1996 to reserve  1,000,000  shares of common stock for  distribution  to two
officers  of the  Company.  The common  stock can be  purchased  in  installment
payments with a five year promissory note with interest at 6% per annum.

[C] Transfer of Custom  Duplication  Business - On April 13, 1995,  the Board of
Directors approved the transfer of its custom duplication business.  Pursuant to
this  transaction,  the Company's  former  President  surrendered his employment
contract and returned  146,654 shares of the Company's  preferred  stock back to
the Company as treasury stock.  Equipment with a carrying value of approximately
$170,000 was  transferred  from the Company and the Company's  former  President
assumed all remaining obligations on these assets of approximately  $75,000. The
Company  agreed to a non  compete  agreement  with this new  custom  duplication
venture by the Company's former President.

[D] Sale of Multi  Media  Assets - On May 8, 1995,  the  Company  closed a sales
agreement with a Mexican company, Central Video, for $750,000 by allowing credit
to the Company for future duplication  services.  The President of Central Video
is the former  President  of the  Company.  The  Company  received  $750,000  of
duplication   services  and  surrendered   equipment  having  a  book  value  of
approximately  $630,000. In addition,  Central Video entered into a sublease for
the remaining  thirteen  month lease.  The Company has  guaranteed the Company's
former  President a minimum of  $2,500,000 a year of  production  orders for the
next three years.  Central Video has agreed to provide a maximum of a $3,000,000
90 day credit line to the Company.  The Company has agreed to pay the  Company's
former  President  a 3%  commission  on orders the Company  places with  Central
Video.

[E] Termination of Employment - On December 31, 1995, an officer and director of
the Company resigned and terminated his employment agreement with the Company as
part of a settlement  agreement.  Effective  January 1, 1996 and ending December
31, 1996, the Company entered into a monthly $10,000  consulting  agreement with
this individual.  The individual  agreed to surrender 30,769 shares of preferred
stock and  10,000  shares of  common  stock  upon  execution  of the  settlement
agreement in  consideration  for 5% of net profits of the Company for the fiscal
years ended March 31, 1997 and 1998.

[F]  Production  Agreement - On December  31, 1995,  the Company  entered into a
production contract agreement for annual minimum orders totaling $500,000 with a
Company,  whose sole owner is a former  director  and officer of the Company who
resigned  December 31, 1995. The Company also sold production  equipment to this
entity on January 1, 1996 for $45,000, which had a book value of $64,744.





                                        8

<PAGE>



DIAMOND ENTERTAINMENT CORPORATION
NOTES TO FINANCIAL STATEMENTS, Sheet #3
[UNAUDITED]
- ------------------------------------------------------------------------------




[5] Commitments [Continued]

[G]  Duplication  Agreement/Line  of Credit - On January 3,  1996,  the  Company
entered into a two year Duplication  Agreement with a $200,000 revolving line of
credit with a  non-affiliated  entity.  The balance as of September 30, 1996 was
$344,800 which exceeds the line of credit.

[H]  Financial  Consultant  Commitments  - In May and June of 1996,  the Company
engaged three  consultants for total fees of $11,000 monthly for a period of six
months.  In  addition to the monthly  compensation,  the Company  will repay the
consultants for business  expenses.  All parties agreed that total expenses will
not exceed  $5,000 per month.  Another  financial  consultant  received  400,000
options with an exercise  price of $.25 per share and options for 25,000  shares
per month  for 24  months  exercisable  at $.25 per  share  for  services  to be
rendered.  The Company  recorded  deferred  consulting  costs of $50,000 for the
options to purchase the 1,000,000  shares and expensed $27,714 in the six months
ended  September  30,  1996.  The balance of $22,286  will be expensed  over the
remaining eighteen months. The Company recorded the deferred  consulting cost of
$50,000 in April for the fair value of the  options  granted.  The fair value of
the options was determined based upon the fair value of services rendered by the
consultant.

[6] Notes Payable

Notes payable consist of the following:

                                     S e p t e m b e r   3 0,  1 9 9 6
                        ----------------------------------------------
                       Interest
  Type of Loan          Expense  Amount   Current  Long-Term Rate     Due Date

Installment Loan (A) $9,971  $156,509  $42,390   $114,119 10%  November 14, 1999
Notes Payable (B)     7,324   23,638    23,638            14%  1997
Auto Loan              342    4,499     4,499       --    12%  September 3, 1997
Line of Credit (C)   15,267  1,534,073 1,534,073     --  Various  Revolving Line
       of Credit
Convertible Debenture (D)   --  1,257,988 1,257,988     --    10%  May 1997

  Totals                $32,904 $2,976,707 $2,862,58 $114,119
  ------                ======= ========== ========= =======

[A]  Installment  Loan - In March  1993 a loan was  renegotiated  for the sum of
$292,058  with  principal  payments of $5,000 per month with interest of 10% per
annum until  November 14,  1999.  The balance due at  September  30,  1996.  was
approximately $156,419.

[B] Note Payable for  Equipment - On May 8, 1995,  the Company  closed the sales
agreement with a Mexican Company, for $750,000 by allowing credit to the Company
for  duplication  services  and  received  $750,000 of  duplication  services in
exchange  for  equipment  having a book  value of  approximately  $630,000.  The
Company has classified the obligation for the equipment as notes payable.

[C]  Commitment  for Line of Credit - The  Company  engaged  an entity for three
months  commencing April 1, 1996 to arrange a line of credit for working capital
purposes of  $2,000,000  or more with a 2%  commission  at closing.  The Company
received a  commitment  for a credit  line of  $2,500,000  of which  $500,000 is
guaranteed  by the  Company's  President.  The Company  will assign the accounts
receivable  and inventory and will pay interest at 3% per annum plus the lenders
prime rate. Prime rate at balance sheet date was 8.25%.  Fees and charges may be
charged in addition to  interest.  On August 30,  1996,  this line of credit was
successfully established.



                                        9

<PAGE>



DIAMOND ENTERTAINMENT CORPORATION
NOTES TO FINANCIAL STATEMENTS, Sheet #4
[UNAUDITED]
- ------------------------------------------------------------------------------



[6] Notes Payable [Continued]

[D]  Convertible  Promissory  Notes Payable - During the June 1996 quarter,  the
Company negotiated  convertible promissory notes with 10% interest per annum and
a 7%  commission.  The principal  amount is convertible in whole or in part into
shares of the common stock of the Company at a conversion  price equal to 65% of
the  average  closing  bid price for the  common  stock  for five  trading  days
immediately  prior to the conversion.  In no event shall the conversion price be
less than $.20 per share or more than $.75 per share. If the notes are converted
they will be purchased by several off shore  Companies  under  Regulation  S. In
conjunction  with the  debentures,  the company  granted  options for a total of
1,000,000  options  exercisable  at  $.25  per  share  to  two  consultants  for
consulting   agreements.   As  of  September  30,  1996,  the  Company  received
approximately $1,258,000 on these debentures.  Interest expense of $37,993 and a
commission  fee of  approximately  $88,000 was recorded for the six months ended
September 30, 1996.  For the six months ended  September  30, 1996,  the Company
recorded a financing cost of $25,000 for the fair value of the options  granted.
The fair  value of the  options  was  determined  based  upon the fair  value of
services received by the Company in May and June of 1996.

[7] Income Taxes

The Company has net operating loss  carryforwards  of  approximately  $6,313,000
which  expire  through the year 2010.  As a result of these  carryforwards,  the
Company has a deferred  tax asset of  approximately  $2,146,000,  which has been
offset by a valuation  allowance of $2,146,000  resulting in a deferred asset of
$-0-. Future tax benefits related to this loss have not been recognized  because
its realization is not assured.  No current or deferred  federal or state income
taxes have been provided.

As of March 31, 1996,  the  approximate  amount of the net operating loss income
tax carryforwards and their expiration dates are as follows:

 Expiration
in Years ending                 Net Operating Loss
  March 31,                        Carryforwards

   2007                             $1,317,000
   2008                              2,693,000
   2009                              2,015,000
   2010                                288,000
                                    ----------

     Total                          $6,313,000

[8] Capital Stock and Options

[A] Stock  Subscription  Receivable - On April 23, 1996,  the Board of Directors
agreed to cancel the existing $86,636 stock subscription receivable. The Company
recorded the $86,636 as compensation expense.

[B]  Authorized  Shares - The Board of  Directors  agreed  on April 23,  1996 to
increase  its  authorized  shares to  100,000,000  shares  of  common  stock and
5,000,000 shares of preferred  stock,  which was approved at the August 23, 1996
annual shareholders meeting.




                                       10

<PAGE>



DIAMOND ENTERTAINMENT CORPORATION
NOTES TO FINANCIAL STATEMENTS, Sheet #5
[UNAUDITED]
- ------------------------------------------------------------------------------



[8] Capital Stock and Options [Continued]

[C]  Options  Granted - On April 23,  1996,  the  Company  engaged  an entity to
arrange  either debt or equity  financing  for the Company and agreed to grant a
total of 1,000,000 options  exercisable  within three years of grant at $.10 per
share.  The Company recorded a financing cost of $25,000 in June of 1996 for the
fair value of the options granted.  The fair value of the options was determined
based upon the fair value of services received by the Company in May and June of
1996.

[D] Stock  Options  and Similar  Equity  Instruments  Issued to  Employees - The
Company uses the intrinsic value method to recognize cost in accordance with APB
25 [Accounting for Stock Issued to Employees].

[9] Earnings Per Share

Earnings per share are based on the  weighted  average  number of common  shares
outstanding  for the three  months  ended June 30,  1996 and 1995 as restated to
include  the  number  of  shares  issued in the  business  combination  with TAV
reflecting  conversion for a preferred share of stock into 1.95 shares of common
stock.  The weighted average number of shares have been adjusted for all periods
to reflect the one-for-twenty  reverse stock split effected on July 2, 1993. The
effect of share equivalents is included when dilutive.

[10] Litigation

The  Company  has been named as  defendant  and  co-defendant  in various  legal
actions filed against the Company in the normal course of business.  The Company
believes that it has adequate  legal  defenses and intends to vigorously  defend
itself in these actions. The Company believes after consulting with counsel that
an adverse  decision in any one lawsuit would not have a material adverse impact
on the  Company,  however,  the  aggregate  affect of an adverse  decision  in a
majority of the lawsuits outstanding could have a material adverse impact on the
Company.

[11] Going Concern

The Company's  financial  statements  are prepared in conformity  with generally
accepted accounting principles,  which contemplates  continuation of the Company
as a going  concern.  The  Company has  incurred  net losses for the years ended
March 31,  1996 and 1995 of  $286,003  and  $1,958,468,  respectively  and has a
negative  working capital  deficit at March 31, 1996 of $1,711,626.  The Company
has also been experiencing  difficulties in paying its vendors on a timely basis
and was in default on a loan agreement. These factors create uncertainty whether
the Company can continue as a going concern. The Company's plans to mitigate the
effects of the  uncertainties  are (i) to sell parcels of property owned by ATRE
[50% owned by the Co.]  located in  Vancouver,  WA, (ii) to further  upgrade and
increase its products  lines and thus reach a  consistently  higher gross profit
margin mix and realize  profitability,  (iii) to seek another asset base lending
line of credit and (iv) to negotiate with several reliable  investors to provide
the Company with debt and equity financing for working capital purposes.

Management believes that these plans can be effectively  implemented in the next
twelve months.  The Company will continue to seek additional  interim  financing
from private  sources to  supplement  its cash needs for the next twelve  months
during the implementation of these plans to achieve profitability. The Company's
ability to continue as a going  concern is dependent on the  implementation  and
success of these plans. The financial  statements do not include any adjustments
in the event the Company is unable to continue as a going concern.

                                       11

<PAGE>



DIAMOND ENTERTAINMENT CORPORATION
NOTES TO FINANCIAL STATEMENTS, Sheet #6
[UNAUDITED]
- ------------------------------------------------------------------------------



[12] New Authoritative Pronouncements

The FASB has also issued SFAS No. 115,  "Accounting  for Certain  Investments in
Debt and Equity  Securities,"  which the Company  adopted on April 1, 1995. SFAS
No. 115  requires  management  to classify  its  investments  in debt and equity
securities as trading,  held-to-maturity,  and/or available-for-sale at the time
of purchase and to reevaluate such determination at each balance sheet date. The
Company does not anticipate that it will have many investments that will qualify
as  trading  or  held-to-maturity  investments.  Debt  securities  for which the
Company  does  not  have the  intent  or  ability  to hold to  maturity  will be
classified  as  available-for-sale,   along  with  most  investments  in  equity
securities.  Securities  available-for-sale are to be carried at fair vale, with
any  unrealized  holding  gains and losses,  net of tax,  reported in a separate
component of shareholders' equity until realized.

The Financial  Accounting Standards Board ["FASB"] issued Statement of Financial
Accounting  Standards  ["SFAS"]  No.  121,  Accounting  for  the  Impairment  of
Long-Lived Assets and for Long-Lived Assets to Be Disposed Of, in March of 1995.
SFAS No. 121 establishes  accounting  standards for the impairment of long-lived
assets, certain identifiable  intangibles,  and goodwill related to those assets
to be held  and  used,  and  for  long-lived  assets  and  certain  identifiable
intangibles  to be  disposed  of. The Company  adopted  SFAS No. 121 on April 1,
1996.  Adoption of SFAS No. 121 did not have a material  impact on the Company's
financial  statements.  In the future,  if the sum of the expected  undiscounted
cash flows is less than the carrying  amount of the asset,  an  impairment  loss
would be recognized.

The FASB has also issued SFAS No. 123 "Accounting for Stock-Based Compensation,"
in October 1995.  SFAS No. 123 uses a fair value based method of recognition for
stock options and similar equity  instruments  issued to employees as contrasted
to the  intrinsic  valued based method of  accounting  prescribed  by Accounting
Principles  board  ["APB"]Opinion  No.  25,  "Accounting  for  Stock  Issued  to
Employees."  The  recognition  requirements  of SFAS No. 123 are  effective  for
transactions  entered into in fiscal  years that begin after  December 15, 1995.
The Company will continue to apply Opinion No. 25 in recognizing its stock based
employee arrangements. The disclosure requirements of SFAS No. 123 are effective
for financial statements for fiscal years beginning after December 15, 1995. The
Company  adopted the  disclosure  requirements  on April 1, 1996.  SFAS 123 also
applies to  transactions  in which an entity  issues its equity  instruments  to
acquire  goods  or  services  from  non-employees.  Those  transactions  must be
accounting for based on the fair value of the consideration received or the fair
value of the equity instrument  issued,  whichever is more reliably  measurable.
This requirement is effective for  transactions  entered into after December 15,
1995.

[13] Financial Instruments

The following  table  summarizes the carrying amount and estimated fair value of
the  company's  significant  financial  instruments  all of  which  are held for
nontrading purposes:

                                         September 30, 1996
                                        Carrying   Estimated
                                         Amount   Fair Value

Other Receivable                       $  26,697  $   26,697
Long-Term Debt                         $ 116,258  $  116,258

In assessing the fair value of these financial instruments, the Company has used
a variety of methods and  assumptions,  which were based on  estimates of market
conditions and risks existing at that time. For certain  instruments,  including
other  receivables,  it was assumed that the carrying amount  approximated  fair
value  because of their short  maturities.  The fair value of long-term  debt is
based on current  rates at which the Company  could  borrow  funds with  similar
remaining maturities.

                    .  .  .  .  .  .  .  .  .  .  .  .  .  .

                                       12

<PAGE>



Item 2:

DIAMOND ENTERTAINMENT CORPORATION
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS
- ------------------------------------------------------------------------------


Six months ended September 30, 1996 compared with the six months ended September
30, 1995

Results of Operations

The  Company's  operating  loss for the six months ended  September 30, 1996 was
$983,472 as compared to an operating income of $232,672 for the same period last
year.  This  decrease  in  operating  income  was  primarily  attributable  to a
reduction in sales that could not support the operating expenses of the Company.

The  Company's  sales for the six months ended  September 30, 1996 and 1995 were
$3,139,119 and $6,530,521,  respectively. The decrease in sales of approximately
$3,400,000 is primarily attributable to the Company's lack of working capital to
provide  the  Company the ability to deliver  orders.  Management  believes  its
customer base has decreased over the prior year,  however,  it also believes it
could  recover to previous  levels based upon  management's intent to expand its
product  offerings  into higher growth and higher margin  products with licensed
title CD-ROM and DVD  distribution,  or through the  acquisition  of an existing
distribution company.

Cost of sales  for the six  months  ended  September  30,  1996  and  1995  were
$1,969,280 and $3,976,308 or 63% and 61% of sales, respectively.

Gross  profit  for the six  months  ended  September  30,  1996  and  1995  were
$1,169,839 and $2,554,213, or 37% and 39% of sales, respectively.  The Company's
gross profit  decreased by 2% as a percentage of sales, for the six months ended
September  30,  1996,  as compared  to  September  30,  1995.  Depreciation  and
amortization,  included in the cost of sales, for the six months ended September
30, 1996 and 1995 were $224,464 and $321,314, respectively.

In August 1995, the Company signed an agreement to cease any further  production
or sale of certain  videocassettes  and to return the  cassettes  and masters to
storage  for to three  years.  The  Company  has  written  down the  masters and
inventory by  approximately  $100,000.  The net realizable  value for these idle
assets is $90,931.

Operating  expenses  for the six months ended  September  30, 1996 and 1995 were
$2,153,311 and $2,321,541, respectively.

Interest  expense  for the six  months  ended  September  30,  1996 and 1995 was
$86,089 and $153,228,  respectively.  As of September 30, 1996, the  outstanding
debt of the  Company  was  approximately  $3,400,000  primarily  all of which is
classified as short-term.

Liquidity and Capital Resources

The Company's  working capital [deficit] at September 30, 1996 was $2,571,311 as
compared  with a working  capital  [deficit] of $736,403 at September  30, 1995.
This increase in the working capital  [deficit] of  approximately  $1,800,000 is
primarily the result of the Company's net losses.

Operations

For the six months ended  September 30, 1996,  cash utilized for operations was
$1,058,556 as compared to $1,055,405 of cash generated  from  operations for the
six months ended  September 30, 1995. The Company intends to utilize future debt
or equity  financing  or debt to equity  conversions  to help  satisfy  past due
obligations and to pay down its debt obligations.

                                       13

<PAGE>



DIAMOND ENTERTAINMENT CORPORATION
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION  AND
RESULTS OF OPERATIONS
- ------------------------------------------------------------------------------


Six months ended September 30, 1996 compared with the six months ended September
30, 1995

Liquidity and Capital Resources [Continued]

Operations [Continued]

The Company has frequently  been unable to pay its  obligations  for merchandise
and services as they become due. The Company has not been  operating  profitably
and it cannot be certain that it will earn sufficient profits in the foreseeable
future which would permit the Company to meet its  anticipated  working  capital
needs. A lack of working capital has inhibited the Company's  ability to deliver
orders.  Should the Company experience continued cash flow deficiencies and lack
of profitability, additional financing may be required.

In May and June of 1996, the Company engaged three consultants for total fees of
$11,000  monthly  for a  period  of six  months.  In  addition  to  the  monthly
compensation,  the Company will repay the consultants for business expenses. All
parties  agreed that total  expenses will not exceed  $5,000 per month.  Another
financial consultant received 400,000 options with an exercise price of $.25 per
share and options for 25,000 shares per month for 24 months  exercisable at $.25
per share for three years after the services are rendered.  The Company recorded
deferred  consulting  costs of $50,000  for the  options to  purchase  1,000,000
shares and expensed $27,714 in the six months ended September 30,1996.

Investing

Capital  expenditures  for the six months ended September 30, 1996 and 1995 were
$18,609 and $47,846,  respectively.  For the six months ended September 30, 1996
and 1995,  investments  in masters  and  artwork  were  $175,604  and  $167,030,
respectively.  Management continues to seek to acquire new titles to enhance its
product lines.

Financing

The  Company  paid off the bank  line of  credit  in July of 1995.  The  Company
believes  that  achieving  improved debt  financing,  sales growth and obtaining
profitability  would provide the means of financial and operational  support for
the next  twelve  months.  If any of these  factors  are not  achieved,  adverse
effects  could  result.  Should these adverse  effects  materialize,  management
intends to seek additional  equity  financing from  unaffiliated  individuals in
private  offerings and to secure an additional  line of credit until  operations
generate a positive  cash flow.  If the  Company is  unsuccessful  in  obtaining
additional  equity  or debt  financing,  the  Company's  liquidity  and  capital
resources  could be  adversely  affected.  There  can be no  guarantee  that the
Company will be successful  in these  efforts.  On August 30, 1996,  the Company
obtained an asset based lending credit line of $2,500,000 at interest rate of 3%
above prime rate.  The Company  used this line to repay the  existing  revolving
credit line provided by a private lender.

The Company has a 50% real estate  interest in ATRE. In May of 1995, the Company
entered into a sales agreement for two acres of land for approximately $940,000.
The Company received proceeds of $48,475 from ATRE on one parcel which closed in
December of 1995.  These proceeds reduced the receivable from ATRE. In September
1996,  the  Company  closed  the  escrow on the second  parcel at  $550,000  and
retained  proceeds for the construction of the sewage  requirement of this whole
parcel of 20 acres,  in order to sell the  remaining  pieces  successfully.  The
Company  received $80,600 from ATRE for the six months ended September 30, 1996.
The Company is required by the partnership agreement to make additional advances
to the ATRE  partnership.  A further  delay in the sales of these  parcels  will
require  additional  capital  contributions to be made. These additional capital
contributions by the Company and any further delay in the sales of these parcels
will have a negative impact on the Company's financial position. Therefore, ATRE
and the Company are seeking  additional  equity partners to inject capital to be
used for ATRE's short- and long-term needs.



                                       14

<PAGE>



MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION  AND
RESULTS OF OPERATIONS
- ------------------------------------------------------------------------------



Six months ended September 30, 1996 compared with the six months ended September
30, 1995

Liquidity and Capital Resources [Continued]

Financing [Continued]

On July 15,  1992,  the Company  signed a promissory  note for  $510,000  with a
former Underwriter. $676,031 that was due April 1, 1995 and on June 15, 1995 was
purchased by an unaffiliated  company. On June 2, 1995, an agreement was reached
to issue 2,538,446 shares of the Company's common stock for this obligation.

On August 12,  1992,  the  Company  obtained  two lines of credit from a private
investor.  On March 31,  1995,  the  Company  owed a total of  $812,455 of which
$752,042  was  principal  and $60,413 was accrued  interest.  The Company was in
default on the due date, however in May of 1995, these obligations were assigned
to the Company's Chief Executive  Officer.  On July 19, 1995, the officer agreed
to convert this debt obligation into shares of common stock.

On June 20, 1995, the Company accepted an offer by the Company's Chief Executive
Officer to convert an  outstanding  obligation to him totaling  $1,131,434  into
8,212,785 shares of the Company's common stock. The conversion is effectuated at
a 38% premium  rate of .138 per share of common  stock.  The market value at the
time of conversion was .10 per share of common stock.

On August 31,  1995,  the  Company  renewed a  revolving  line of credit with an
investor. The revolving line of credit is for up to a maximum of $1,250,000 with
a commitment  to borrow a minimum of $2,000,000  during a one year period.  This
loan is made in amounts  which is equal to 70% of the pledged  invoice's  amount
and it is secured by a first security  interest in certain  accounts  receivable
and personally guaranteed by an officer of the Company.  Repayment is to be made
upon receipt of any payment of pledged  invoices,  with interest rates of 3% for
within 30 days, 6% for within 60 days, and 9% for after 60 days. As of September
30, 1996, the outstanding loan balance was $-0-.

The  Company  engaged an entity  for three  months  commencing  April 1, 1996 to
arrange a line of credit for working capital purposes of $2,000,000 or more with
a 2% commission at closing.  The Company received a commitment for a credit line
of $2,500,000 of which  $500,000 is guaranteed by the Company's  President.  The
Company  assigned the accounts  receivable and inventory and pays interest at 3%
per annum  plus the  lenders  prime  rate.  Fees and  charges  may be charged in
addition to interest.  On August 30, 1996, this line of credit was  successfully
established,  as of  September  30,  1996,  the  outstanding  loan  balance  was
$1,534,073.

On April 23,  1996,  the  Company  engaged an entity to arrange  either  debt or
equity  financing  for the  Company  and  agreed  to grant a total of  1,000,000
options  exercisable  within three years of grant at $.10 per share. The Company
recorded a  financing  cost of $25,000 in June of 1996 for the fair value of the
options  granted.  The fair value of the options was  determined  based upon the
fair value of services received by the Company in May and June of 1996.

During the June 1996  quarter,  the Company  negotiated  convertible  promissory
notes with 10% interest per annum and a 7% commission.  The principal  amount is
convertible  in whole or in part into shares of the common  stock of the Company
at a  conversion  price  equal to 65% of the  average  closing bid price for the
common stock for five trading days  immediately  prior to the conversion.  In no
event shall the  conversion  price be less than $.20 per share or more than $.75
per share.  If the notes are  converted  they will be  purchased  by several off
shore Companies  under  Regulation S. In conjunction  with the  debentures,  the
company granted options for a total of 1,000,000 options exercisable at $.25 per
share to two  consultants for consulting  agreements.  As of September 30, 1996,
the Company  received  approximately  $1,258,000 on these  debentures.  Interest
expense of $37,993 and a commission  fee of  approximately  $88,000 was recorded
for the six months ended  September 30, 1996. For the six months ended September
30, 1996, the Company recorded a financing cost of $25,000 for the fair value of
the options granted.

                                       15

<PAGE>



MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION  AND
RESULTS OF OPERATIONS
- ------------------------------------------------------------------------------


Six months ended September 30, 1996 compared with the six months ended September
30, 1995

Liquidity and Capital Resources [Continued]

New Authoritative Pronouncements

The FASB has also issued SFAS No. 115,  "Accounting  for Certain  Investments in
Debt and Equity  Securities,"  which the Company  adopted on April 1, 1995. SFAS
No. 115  requires  management  to classify  its  investments  in debt and equity
securities as trading,  held-to-maturity,  and/or available-for-sale at the time
of purchase and to reevaluate such determination at each balance sheet date. The
Company does not anticipate that it will have many investments that will qualify
as  trading  or  held-to-maturity  investments.  Debt  securities  for which the
Company  does  not  have the  intent  or  ability  to hold to  maturity  will be
classified  as  available-for-sale,   along  with  most  investments  in  equity
securities.  Securities  available-for-sale are to be carried at fair vale, with
any  unrealized  holding  gains and losses,  net of tax,  reported in a separate
component of shareholders' equity until realized.

The Financial  Accounting Standards Board ["FASB"] issued Statement of Financial
Accounting  Standards  ["SFAS"]  No.  121,  Accounting  for  the  Impairment  of
Long-Lived Assets and for Long-Lived Assets to Be Disposed Of, in March of 1995.
SFAS No. 121 establishes  accounting  standards for the impairment of long-lived
assets, certain identifiable  intangibles,  and goodwill related to those assets
to be held  and  used,  and  for  long-lived  assets  and  certain  identifiable
intangibles  to be  disposed  of. The Company  adopted  SFAS No. 121 on April 1,
1996.  Adoption of SFAS No. 121 did not have a material  impact on the Company's
financial  statements.  In the future,  if the sum of the expected  undiscounted
cash flows is less than the carrying  amount of the asset,  an  impairment  loss
would be recognized.

The FASB has also issued SFAS No. 123 "Accounting for Stock-Based Compensation,"
in October 1995.  SFAS No. 123 uses a fair value based method of recognition for
stock options and similar equity  instruments  issued to employees as contrasted
to the  intrinsic  valued based method of  accounting  prescribed  by Accounting
Principles  board  ["APB"]Opinion  No.  25,  "Accounting  for  Stock  Issued  to
Employees."  The  recognition  requirements  of SFAS No. 123 are  effective  for
transactions  entered into in fiscal  years that begin after  December 15, 1995.
The Company will continue to apply Opinion No. 25 in recognizing its stock based
employee arrangements. The disclosure requirements of SFAS No. 123 are effective
for financial statements for fiscal years beginning after December 15, 1995. The
Company  adopted the  disclosure  requirements  on April 1, 1996.  SFAS 123 also
applies to  transactions  in which an entity  issues its equity  instruments  to
acquire  goods  or  services  from  non-employees.  Those  transactions  must be
accounting for based on the fair value of the consideration received or the fair
value of the equity instrument  issued,  whichever is more reliably  measurable.
This requirement is effective for  transactions  entered into after December 15,
1995.

Impact of Inflation

The Company  does not believe  that  inflation  had an impact on sales or income
during the past several years.  Increases in supplies or other  operating  costs
could adversely affect the Company's  operations;  however, the Company believes
it could  increase  prices to offset  increases  in costs of goods sold or other
operating costs.

                                       16

<PAGE>



SIGNATURE
- ------------------------------------------------------------------------------




Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
Registrant has duly caused this report on Form 10-QSB to be signed on its behalf
by the undersigned thereon duly authorized.



                        Diamond Entertainment Corporation





November 13, 1996                         s/s James K.T. Lu
                                          -----------------
                                          James K.T. Lu
                       Chief Executive Officer, Secretary
                                          and Director


                                       17

<PAGE>


SIGNATURE
- ------------------------------------------------------------------------------




Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
Registrant has duly caused this report on Form 10-QSB to be signed on its behalf
by the undersigned thereon duly authorized.



                        Diamond Entertainment Corporation





November 13, 1996
                                          James K.T. Lu
                       Chief Executive Officer, Secretary
                                          and Director


                                       17

<PAGE>



<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     this schedule contains summary financial information extracted from the 
consolidated balance sheet and the consolidated statements of operations and
is qualified in its entirety by reference to such financial statements.
</LEGEND>
                                 
       
<S>                             <C>
<PERIOD-TYPE>                   3-mos
<FISCAL-YEAR-END>                              mar-31-1996

<PERIOD-END>                                   sep-30-1996
<CASH>                                         0
<SECURITIES>                                   0
<RECEIVABLES>                                  1,557,496
<ALLOWANCES>                                   0
<INVENTORY>                                    1,716,156
<CURRENT-ASSETS>                               3,340,081
<PP&E>                                         761,289
<DEPRECIATION>                                 535,512
<TOTAL-ASSETS>                                 5,820,257
<CURRENT-LIABILITIES>                          5,911,392
<BONDS>                                        0
                          0
                                    376,593
<COMMON>                                       9,611,834
<OTHER-SE>                                     (10,195,820)
<TOTAL-LIABILITY-AND-EQUITY>                   5,820,257
<SALES>                                        1,708,898
<TOTAL-REVENUES>                               1,708,898
<CGS>                                          1,061,158
<TOTAL-COSTS>                                  1,007,498
<OTHER-EXPENSES>                               (42,508)
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             63,374
<INCOME-PRETAX>                                (380,984)
<INCOME-TAX>                                   0
<INCOME-CONTINUING>                            (380,984)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (380,984)
<EPS-PRIMARY>                                  (.03)
<EPS-DILUTED>                                  (.03)
        


</TABLE>


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