DIAMOND ENTERTAINMENT CORP
10QSB, 2000-11-20
MOTION PICTURE & VIDEO TAPE DISTRIBUTION
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 10-QSB


                   [X] QUARTERLY REPORT PURSUANT TO SECTION 13
               OR 15(d) OF THE SECURITIES AND EXCHANGE COMMISSION

                For the quarterly period ended September 30, 2000

                                       OR

               [ ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF
                      THE SECURITIES EXCHANGE ACT OF 1934.

          For transition period from _______________ to _______________

                         Commission File Number: 0-17953


                        DIAMOND ENTERTAINMENT CORPORATION
             (Exact name of registrant as specified in its charter)



             New Jersey                                22-2748019
   (State or other jurisdiction of        (I.R.S. Employer Identification No.)
   incorporation or organization)


              800   Tucker Lane, Walnut California, California 91789 (Address of
                    principal executive offices)

                                 (909) 839-1989
                (Issuer's telephone number, including area code)

                            -------------------------

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.
                YES   [ X   ]     NO   [     ]

As of  September  30,  2000,  there  were  69,634,029  shares  of  common  stock
outstanding.

Transitional Small Business Disclosure Format (check one):
                          YES   [   ]     NO   [X]


<PAGE>





                     DIAMOND ENTERTAINMENT CORPORATION AND SUBSIDIARIES

                                           INDEX

Part I.  Financial Information

Item 1:  Financial Statements

   Condensed Consolidated Balance Sheet as of September 30, 2000
   [Unaudited]........................................................  2-3

   Condensed Consolidated Statements of Operations for the three
   and six months ended September 30, 2000 and 1999 [Unaudited].........  4

   Condensed Consolidated Statements of Cash Flows for Six months
   ended September 30, 2000 and 1999 [Unaudited]......................  5-6

   Notes to Condensed Consolidated Financial Statements [Unaudited]...  7-9

Item 2:  Management's Discussion and Analysis or Plan of Operations... 10-15

Part II.  Other Information

Item 1:  Legal Proceedings..... ......................................  16

Item 2:  Changes in Securities........................................  16-17

Item 3:  Defaults Upon Senior Securities..............................  17

Item 4:  Submission of Matters to a Vote of Security Holders..........  17

Item 5:  Other Information............................................  17

Item 6:  Exhibits and Reports on Form 8-K............................   17

Signatures...........................................................   18




                                       1


<PAGE>



PART I.  FINANCIAL INFORMATION

Item 1.  Financial Statements



               DIAMOND ENTERTAINMENT CORPORATION AND SUBSIDIARIES
               CONSOLIDATED BALANCE SHEET AS OF SEPTEMBER 30, 2000
                                  [UNAUDITED]


      ASSETS
CURRENT ASSETS
  Accounts Receivable, net of allowance for
     Doubtful accounts of $138,914                                $   556,871
  Deferred consulting costs                                           139,333
  Inventory                                                         1,083,075
  Prepaid expenses and other current assets                            95,739
                                                                  -----------
  Total Current Assets                                              1,875,018

  FURNITURE AND EQUIPMENT, net                                        301,465
  FILM MASTERS AND ARTWORK, less
     Accumulated amortization of $3,890,506                            81,250

  OTHER ASSETS
     Investment in ATRE                                                50,000
     Other assets                                                      60,982
                                                                  -----------
     TOTAL ASSETS                                                 $ 2,368,715
                                                                  ===========






The  accompanying  notes are an integral  part of these  consolidated  financial
statements.












                                        2

<PAGE>



               DIAMOND ENTERTAINMENT CORPORATION AND SUBSIDIARIES
               CONSOLIDATED BALANCE SHEET AS OF SEPTEMBER 30, 2000
                                  [UNAUDITED]

      LIABILITIES AND STOCKHOLDERS' DEFICIENCY
CURRENT LIABILITIES
  Book overdraft                                                  $     7,711
  Accounts Payable and accrued expenses                             1,515,492
  Financing payable                                                   853,663
  Notes payable - current portion                                      82,079
  Notes payable related party - current portion                     1,530,241
  Convertible debentures - current portion                          1,049,275
Capital lease obligations - current portion                            28,742
                                                                  -----------
   Total Current Liabilities                                        5,067,203

LONG TERM LIABILITIES
  Notes payable, less current portion                                  52,112
  Notes payable related party, less current portion                   100,000
  Convertible debentures, less current portion                        100,000
  Capital lease obligations, less current portion                       5,788
                                                                  -----------
   Total  Liabilities                                               5,325,103
                                                                  -----------

COMMITMENTS AND CONTINGENCIES                                               -

STOCKHOLDERS' DEFICIENCY
  Convertible  Preferred  Stock - No Par  Value,
   5,000,000  Shares  Authorized, 483,301 Issued
   [of which 172,923 are held in Treasury]                            809,593
  Common Stock - No Par Value, 600,000,000 Shares
    Authorized; 69,634,029 Shares Issued and Outstanding           14,466,035
  Accumulated Deficit                                             (18,183,213)
  Treasury Stock                                                  (    48,803)
                                                                  -----------
  TOTAL STOCKHOLDERS' DEFICIENCY                                  ( 2,956,388)
                                                                  -----------

  TOTAL LIABILITES AND STOCKHOLDERS' DEFICIENCY                   $ 2,368,715)
                                                                  ===========


The  accompanying  notes are an integral  part of these  consolidated  financial
statements.


                                        3


<PAGE>
<TABLE>
<CAPTION>
               DIAMOND ENTERTAINMENT CORPORATION AND SUBSIDIARIES
                CONSOLIDATED STATEMENT OF OPERATIONS [UNAUDITED]

                                             Three months ended         Six months ended
                                               September 30,              September 30,
                                          ------------------------   -------------------------
                                             2000          1999         2000           1999
                                          -----------  -----------   ----------    -----------
<S>                                       <C>          <C>           <C>           <C>
SALES  - net                              $  878,022   $  974,026    $1,473,567    $ 1,673,111

COST OF GOODS SOLD                           527,093      695,649       920,792      1,160,414
                                          ----------   -----------    ----------   -----------

GROSS PROFIT                                 350,929      278,377       552,775        512,697

SELLING, GENERAL AND ADMINISTRATIVE
  EXPENSES                                   546,654      715,824       913,853      1,562,037
                                          ----------   -----------    ----------   -----------
LOSS FROM OPERATIONS                        (195,725)    (437,447)     (361,078)    (1,049,340)
                                          ----------   -----------    ----------   -----------
OTHER INCOME (EXPENSES)
  Interest Expense                          (129,207)    (142,583)     (160,644)    (  306,899)
  Other income                                   124        7,416           183          7,592
                                          ----------   -----------   ----------    -----------
LOSS BEFORE INCOME TAXES                    (324,808)    (572,614)     (521,539)    (1,348,647)
                                          ----------    ----------   ----------    -----------

INCOME TAXES                                       -            -             -              -
                                          ----------    ----------   ----------    -----------

NET LOSS                                    (324,808)    (572,614)     (521,539)    (1,348,647)
                                          ----------    ----------   ----------    -----------

PREFERRED DIVIDEND                          (  7,500)           -      ( 11,250)             -
                                          ----------    ----------   ----------    -----------

NET LOSS ATTRIBUTABLE TO COMMON SHARES    $( 332,308)  $ (572,614)   $ (532,789)   $(1,348,647)
                                          ==========   ===========   ==========    ===========
LOSS PER SHARE, basic and diluted
  NET LOSS                                $        -   $ (    .01)   $ (    .01)   $ (     .02)
  PREFERRED DIVIDEND                               -            -             -              -
                                          ----------   -----------   ----------    -----------
  NET LOSS ATTRIBUTABLE TO COMMON SHARES  $        -   $  (   .01)   $ (    .01)   $ (     .02)
                                          ==========   ===========  ==========     ===========

WEIGHTED AVERAGE COMMON SHARES
OUTSTANDING, basic and diluted            68,967,362   57,461,529    66,650,696     55,061,112
                                          ==========   ==========    ==========    ===========
</TABLE>

The  accompanying  notes are an integral  part of these  consolidated  financial
statements.

                                        4

<PAGE>


               DIAMOND ENTERTAINMENT CORPORATION AND SUBSIDIARIES
                CONSOLIDATED STATEMENT OF CASH FLOWS [UNAUDITED]

                                                            Six months ended
                                                              September 30,
                                                          2000          1999
                                                       ----------   -----------

CASH FLOWS FROM OPERATING ACTIVITIES
  Net loss                                             $ (532,789)  $(1,348,647)
  Adjustments to reconcile net loss to net cash
   (used in) operating activities
    Depreciation and amortization                         116,695       171,041
    Bad debt expense                                       91,001        65,816
    Non-cash consulting and compensation expense           69,667       285,591
    Non-cash interest expense                                   -       116,250
    Increase (decrease)in accounts receivable            (171,675)     (154,646)
    Increase (decrease)in inventory                        11,803       240,155
    Increase (decrease)in prepaid expense                  20,717       (47,836)
    Increase (decrease)in Other Assets                          -        80,035
    Decrease (decrease)in deferred Cost                  (139,333)     ( 18,346)
    Increase (decrease)in accounts payable and
      accrued expenses                                     29,350       274,994
    Decrease (decrease)in obligation Payable               64,932        14,734
    Decrease in accrued expenses                                -
                                                       ----------   -----------
Net cash used in operating activities                    (439,632)     (320,859)
                                                       ----------   -----------

CASH FLOWS FROM INVESTING ACTIVITIES
  Repayments by ATRE                                       59,900        97,900
  Purchase of property and equipment                     ( 73,573)     ( 16,189)
  Purchases of masters and artwork                       ( 44,843)     ( 24,480)
  Loans receivable                                              -             -
                                                       ----------   -----------
Net cash provided by (used in) investing activities    $ ( 58,516)  $    57,231
                                                       ----------   -----------




The  accompanying  notes are an integral  part of these  consolidated  financial
statements.

                                        5


<PAGE>



               DIAMOND ENTERTAINMENT CORPORATION AND SUBSIDIARIES
           CONSOLIDATED STATEMENT OF CASH FLOWS [UNAUDITED](continued)


                                                           Six months ended
                                                             September 30,
                                                          2000          1999
                                                       ----------   -----------

CASH FLOWS FROM FINANCING ACTIVITIES
  Increase (decrease) in book overdraft                  ( 11,717)     (120,639)
  Net repayments of financing agreement                  ( 55,468)     ( 74,903)
  Proceeds from notes payable                                   -             -
  Payment of notes payable                               ( 55,443)     (120,000)
  Proceeds from notes payable related parties                   -       190,000
  Payments of notes payable related party                ( 13,600)     (211,500)
  Proceeds from convertible debentures                         -        150,000
  Payments of convertible debentures                     (  1,500)     ( 13,544)
  Payments on capital leases                             ( 12,124)     ( 14,186)
  Proceeds from sale of preferred convertible stocks      433,000
  Proceeds from the exercise of options                   215,000       478,400
                                                       ----------   -----------
Net cash provided by financing activities                 498,148       263,628
                                                       ----------   -----------

NET CHANGE IN CASH AND CASH EQUIVALENTS                         0      ( 48,074)

CASH AND CASH EQUIVALENTS - BEGINNING OF YEAR                   0        48,074
                                                       ----------   -----------
CASH AND CASH EQUIVALENTS - END OF PERIOD              $        0   $         0
                                                       ===========  ============
SUPPLEMENTAL INFORMATION   Interest paid               $   64,725   $   190,760
                                                       ==========   ===========
   Income taxes paid                                   $        -   $         -
                                                       ==========   ===========




The  accompanying  notes are an integral  part of these  consolidated  financial
statements.


                                        6



<PAGE>
                     DIAMOND ENTERTAINMENT CORPORATION AND SUBSIDIARIES
                         NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                        (UNAUDITED)

NOTE 1 - BASIS OF PRESENTATION

     The  unaudited  Condensed   Consolidated  Financial  Statements  have  been
     prepared by Diamond Entertainment Corporation (the "Company"),  pursuant to
     the rules and  regulations of the Securities and Exchange  Commission.  The
     information furnished herein reflects all adjustments (consisting of normal
     recurring   accruals  and  adjustments)   which  are,  in  the  opinion  of
     management,  necessary  to fairly  present  the  operating  results for the
     respective periods.  Certain information and footnote  disclosures normally
     present in annual consolidated  financial statements prepared in accordance
     with generally accepted accounting principles have been omitted pursuant to
     such rules and  regulations.  The results of the six months ended September
     30, 2000 are not  necessarily  indicative of the results to be expected for
     the full year ending March 31, 2001.

NOTE 2 - STOCK OPTION PLAN

     On June 9,  2000,  the  Board of  Directors  of the  Company  approved  the
     Company's  2000  Stock  Compensation  Plan  ("Plan")  for  the  purpose  of
     providing the Company with a means of  compensating  selected key employees
     (including  officers),  directors  and  consultants  to the Company and its
     subsidiaries for their services rendered in connection with the development
     of Diamond  Entertainment  Corporation  with shares of Common  Stock of the
     Company.  The plan authorizes the Board of Directors of the Company to sell
     or award up to  13,000,000  shares and/or  options of the Company's  Common
     Stock, no par value.

NOTE 3 - CONSULTING AGREEMENTS

     On June 1, 2000, the Company entered into three consulting  agreements that
     will  terminate  on May 31,  2001,  whereby the  consultants  will  provide
     consulting  service  for  the  Company  concerning  management,  marketing,
     consulting,   strategic  planning,  corporate  organization  and  financial
     matters in connection  with the operation of the businesses of the Company,
     expansion  of  services,  acquisitions  and  business  opportunities.   The
     consultants  received  options  to  purchase  a total of  7,300,000  of the
     Company's  common  stock  exercisable  at $.035 per share in  exchange  for
     services to be rendered and the options shall expire on May 31, 2001.

     The per unit weighted-average fair value of unit options granted on June 1,
     2000 was $0.029 at the date of grant using the Black-Scholes option pricing
     model with the  following  weighted-average  assumptions:  weighted-average
     risk-free interest rates of 5.86;  dividend yields of 0%;  weighted-average
     volatility  factors of the expected  market price of the  Company's  common
     stock of 178%;  and a weighted  average  expected  life of the option was 2
     months. In June and July of 2000, the Company received $215,500 in cash for
     the issuance of the 6,157,143 shares upon the exercise of these options and
     the remaining  options of 1,142,857 were exercised for consulting  services
     incurred and owed by the Company to one of the consultants totaling $30,000
     and from the  cancellation  of a  obligation  of $10,000 in  principal  and
     interest  owed to the same  consultant.  The options had an aggregate  fair
     value at date of grant of approximately $209,000.

                                       7
<PAGE>

               DIAMOND ENTERTAINMENT CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                   (UNAUDITED)

     On July 24, 2000, the Company engaged a consulting firm for a period of one
     year to  provide  advice to  undertake  for and  consult  with the  company
     concerning management, marketing, consulting, strategic planning, corporate
     organization  and  structure,  financial  matters  in  connection  with the
     operation  of  the  businesses  of  the  Company,  expansion  of  services,
     acquisitions  and business  opportunities,  and shall review and advise the
     Company  regarding  its  overall  progress,   needs  and  conditions.   The
     consulting  firm was  granted  options to  purchase  600,000  shares of the
     Company's Common Stock with an exercise price at $0.05 per share and option
     shall  expire on July 24,  2003.  These  options  were not  exercised as of
     September 30, 2000.

NOTE 4  - SERIES A CONVERTIBLE PREFERRED STOCK

     On May 11, 2000, the Company entered into a Securities  Purchase  Agreement
     ("Securities  Purchase  Agreement") with eight  investors.  Pursuant to the
     Securities  Purchase  Agreement,  the Company  issued and sold 50 shares of
     Series A Convertible Preferred Stock ("Series A Preferred Stock") for total
     consideration of $500,000,  or $10,000 per share. The May Davis Group, Inc.
     ("May  Davis"),  acted as  placement  agent  for the  offering.  May  Davis
     received a  placement  fee of $40,000 and the  Company  issued  warrants to
     purchase  1,500,000  shares  of  Common  Stock  to May  Davis  and  certain
     designees  of May Davis and  warrants to purchase  25,000  shares of Common
     Stock to Butler  Gonzalez,  LLP,  counsel to May Davis.  Such  warrants are
     exercisable at a price of $.08 per share.

     Commencing August 9, 2000, the Series A Preferred Stock is convertible,  at
     the  investors'  option,  into  shares of the  Company's  common  Stock and
     automatically  converts into Common Stock on April 12, 2002. The conversion
     price of the Series A Preferred Stock is the lower of $.08 per share or 80%
     of the average of the closing bid prices of the  Company's  Common Stock on
     any five trading days in the ten trading day period  preceding  the date of
     conversion.  The conversion  price of the Series A Preferred  Stock is also
     adjusted in the event of stock dividends, stock splits,  recapitalizations,
     reorganizations,  consolidations,  mergers or sales of assets. The Series A
     Preferred  stock also provides for a dividend upon conversion of the Series
     A Preferred Stock at the rate of 6% per annum payable in additional  shares
     of the  Company's  Common  Stock.  An accrual  was  recorded  as a dividend
     expense for  approximately  $11,250 during six month period ended September
     30, 2000.  In no event can the Series A Preferred  Stock be converted  into
     more than 11,575,000 shares of Common Stock.

     Additional  features of the Series A Preferred  Stock include,  among other
     things,  i) a  redemption  feature at the option of the Company  commencing
     September  8, 2000,  of shares of Series A Preferred  Stock having a stated
     value  of up to  $100,000,  ii) a  mandatory  redemption  feature  upon the
     occurrence   of   certain   events   such  as  a  merger,   reorganization,
     restructuring, consolidation or similar event, and a liquidation preference
     over  the  Common  Stock  in the  event  of a  liquidation,  winding  up or
     dissolution of the Company.  The Series A Preferred  Stock does not provide
     any voting rights, except as may be required by law.

                                       8
<PAGE>


               DIAMOND ENTERTAINMENT CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                   (UNAUDITED)

NOTE 4  - SERIES A CONVERTIBLE PREFERRED STOCK (continued)

     Under  Registration  Rights  Agreements  the Company  entered into with the
     purchasers of the Series A Preferred Stock, the Company is required to file
     a  registration  statement  to  register  the Common  Stock  issuable  upon
     conversion  of the Series A  Preferred  Stock under the  Securities  Act to
     provide  for the resale of such  Common  Stock.  The Company is required to
     keep such  registration  statement  effective until all of such shares have
     been resold.

NOTE 5 - AUTHORIZED SHARES

     In July 2000, the Company amended its Articles of Incorporation to increase
     the  number  of  authorized   common  stock  from  100,000,000   shares  to
     600,000,000 shares.














                                       9
<PAGE>


Item 2:  Management's Discussion and Analysis or Plan of Operations

The following  discussion and analysis  should be read in  conjunction  with the
Company's  consolidated  financial statements and related footnotes for the year
ended March 31, 2000 included in its Annual Report on Form 10KSB. The discussion
of results,  causes and trends  should not be construed to imply any  conclusion
that such results or trends will necessarily continue in the future.

Overview
--------

During the six months ended  September  30, 2000,  we continued to implement our
operational  changes to meet our primary goals in  generating  profits in fiscal
2001,  and to position the Company as a going concern to generate  positive cash
flow  starting the forth  quarter of fiscal year 2001. We have made strong gains
towards  converting  50% of our video products sales to higher margin DVD format
sales  during  fiscal  year 2001.  During the  quarter  ended June 30,  2000 and
September 30, 2000, DVD product sales accounted for  approximately 8% and 30% of
total  sales,   respectively.   We  have  also  reduced  operating  expenses  by
approximately $648,000 during the six month period ended September 30, 2000 when
compared to the same period a year earlier.

Although the Company  believes  that the outlook is  favorable,  there can be no
assurance that market  conditions will continue in a direction  favorable to the
Company.


SIX MONTHS ENDED SEPTEMBER 30, 2000 COMPARED WITH THE SIX MONTHS ENDED SEPTEMBER
30, 1999:

Results of Operations
---------------------

The  Company's  net loss  before  preferred  dividend  for the six months  ended
September  30,  2000 was  approximately  $522,000  as  compared to a net loss of
approximately  $1,349,000  for the same period last year. The primary reason for
the net loss was the Company's operating loss of approximately $361,000.

The  Company's  operating  loss for the six months ended  September 30, 2000 was
$361,000 as compared to an operating  loss of  approximately  $1,049,000 for the
same  period  last year.  The  decrease in the  Company's  operating  loss arose
primarily from decreased  operating expenses of approximately  $648,000,  and an
increase in gross profit of approximately $40,000.



                                       10
<PAGE>

The Company's  sales for the six months ended  September 30, 2000 and 1999, were
approximately  $1,473,000  and  $1,673,000  respectively.  The  Company's  sales
decreased  by  approximately  $200,000  from the same period a year earlier with
decreased  video  product  sales and toy products of  approximately  $37,000 and
$163,000,  respectively.  The lower video and toy product sales when compared to
the same period a year earlier was  attributable  to lower demand from our major
customers resulting from primarily,  the lack of new products. The Company plans
to acquire new titles for  videocassette  and DVD products over the remainder of
fiscal  year  2001.  Sales of the  Company's  products  are  generally  seasonal
resulting in increased sales starting in the third quarter of the fiscal year.

Cost of sales for the six months ended September 30, 2000 and 1999 were $921,000
and  $1,160,000 or 63% and 69% of sales,  respectively.  The decrease in cost of
goods of  approximately  $239,000 was due to lower sales volume offset by higher
DVD product margins.

Gross  profit  for  the six  months  ended  September  30,  2000  and  1999  was
approximately $553,000 and $513,000, or 37% and 31% of sales, respectively.  The
higher gross margin of approximately $40,000 was primarily the result of product
mix moving  towards  the higher  margin DVD  product  line offset by lower sales
volume.

Operating  expenses  for the six months ended  September  30, 2000 and 1999 were
approximately $914,000 and $1,562,000,  respectively. This decrease in operating
expenses of approximately $648,000 was the result of the Company's lower expense
levels in general administrative, selling, bad debt, and non-cash consulting and
compensation. General Administrative expenses for the six months ended September
30, 2000 and 1999 were approximately  $593,000 and $768,000,  respectively.  The
decrease  in general  administrative  expenses  of  approximately  $175,000  was
primarily  the result of lower  expense  levels of office  rent,  salaries,  and
payroll related costs.  Selling  expenses for the six months ended September 30,
2000 and 1999  were  approximately  $215,000  and  $508,000,  respectively.  The
decrease in selling expenses of approximately  $293,000 was attributable  mainly
to lower expense levels in salaries,  royalty expense, freight,  advertising and
sales promotion related expenses.  Non-cash consulting and compensation expenses
for the six months ended September 30, 2000 and 1999 were approximately  $70,000
and $286,000,  respectively.  The decreased of approximately  $216,000  resulted
primarily from the lower costs  associated with the issuance of stock options to
consultants  and employees.  Bad debt expense for the six months ended September
30, 2000 and 1999 were approximately $91,000 and $66,000, respectively.

Interest  expense  for the six months  ended  September  30,  2000 and 1999 were
$161,000  and  $308,000  respectively.  The  decrease  in  interest  expense  of
approximately  $147,000  was the result of lower levels of  borrowings  together
with lower non-cash interest expenses associated with issuance of stock options.
As of September 30, 2000, the outstanding debt of the Company was  approximately
$3,802,000 of which approximately $3,544,000 is classified as current.

The Company's  auditors  issued a going concern  report for the year ended March
31, 2000. There can be no assurance that management's  plans to reduce operating
losses will continue or the  Company's  efforts to obtain  additional  financing
will be successful.

                                       11
<PAGE>


THREE  MONTHS  ENDED  SEPTEMBER  30, 2000  COMPARED  WITH THE THREE MONTHS ENDED
SEPTEMBER 30, 1999:

Results of Operations
---------------------

The  Company's  net loss before  preferred  dividend  for the three months ended
September  30,  2000 was  approximately  $325,000  as  compared to a net loss of
approximately $573,000 for the same period last year. The primary reason for the
net loss was the Company's operating loss of approximately $196,000.

The Company's  operating loss for the three months ended  September 30, 2000 was
$196,000 as compared to an operating loss of approximately $437,000 for the same
period last year. The decrease in the Company's  operating loss arose  primarily
from reduced  operating  expenses of  approximately  $168,000 and an increase in
gross profit of approximately $73,000.

The Company's sales for the three months ended September 30, 2000 and 1999, were
approximately $878,000 and $974,000 respectively.  The Company's sales decreased
by  approximately  $96,000 from the same period a year earlier with higher video
product sales of  approximately  $30,000  offset by lower toy products  sales of
approximately  $126,000.  The lower toy product  sales when compared to the same
period a year earlier was  attributable to lower demand from our major customers
resulting from primarily, the lack of new products. The Company plans to acquire
new titles for  videocassette and DVD products over the remainder of fiscal year
2001.  Sales of the  Company's  products  are  generally  seasonal  resulting in
increased sales starting in the third quarter of the fiscal year.

Cost of  sales  for the  three  months  ended  September  30,  2000 and 1999 was
$527,000  and  $696,000 or 60% and 72% of sales,  respectively.  The decrease in
cost of goods of  approximately  $169,000  was  attributable  primarily to lower
sales volume.

Gross  profit  for the  three  months  ended  September  30,  2000 and 1999 were
approximately $351,000 and $278,000, or 40% and 28% of sales, respectively.  The
higher gross margin of approximately  $73,000 was the caused mainly by the shift
towards higher margin video and DVD products.

Operating  expenses for the three months ended  September 30, 2000 and 1999 were
approximately  $547,000 and $715,000,  respectively.  This decrease in operating
expenses of approximately $168,000 was the result of the Company's lower expense
levels  in  general   administrative,   selling,  and  non-cash  consulting  and
compensation.  General  Administrative  expenses  for  the  three  months  ended
September  30,  2000  and  1999  were   approximately   $319,000  and  $395,000,
respectively.  The decrease in general administrative  expenses of approximately
$76,000  was  primarily  the  result of lower  expense  levels  of office  rent,


                                       12
<PAGE>

accounting  expense,  and  expenses  related  to public  corporation  compliance
services.  Selling  expenses for the three months ended  September  30, 2000 and
1999 were  approximately  $140,000 and $262,000,  respectively.  The decrease in
selling expenses of approximately  $122,000 were attributable primarily to lower
expense levels in royalty  expense,  advertising and sales  promotional  related
expenses.  Non-cash  consulting and  compensation  expenses for the three months
ended  September  30,  2000 and 1999 were  approximately  $52,000  and  $58,000,
respectively.  The  decreased of  approximately  $6,000  resulted from the lower
costs  associated  with  the  issuance  of  stock  options  to  consultants  and
employees.  Bad debt expense for the three months ended  September  30, 2000 and
1999 were approximately $61,000 and $30,000, respectively.

Interest  expense for the three  months  ended  September  30, 2000 and 1999 was
$129,000  and  $142,000  respectively.  The  decrease  in  interest  expense  of
approximately $13,000 was the result of lower levels of borrowings together with
lower non-cash interest expenses associated with issuance of stock options.


LIQUIDITY AND CAPITAL RESOURCES

The Company's  working  capital  deficit at September 30, 2000 was $3,192,185 as
compared  with a working  capital  deficit of  $2,473,275 at September 30, 1999.
This  increase  in the  working  capital  deficit of  approximately  $719,000 is
primarily  the  result of lower  levels of  account  receivable,  inventory  and
deferred consulting costs, offset by decreased borrowing.


Operations
-------------
For the six months ended  September,  2000,  cash  utilized for  operations  was
approximately  $440,000 as compared to $321,000 the six months  ended  September
30, 1999. Net cash provided by financing  activities during the six months ended
September  30,  2000,  and  1999  were  approximately   $498,000  and  $264,000,
respectively.

The Company has also been  experiencing  difficulties in paying its vendors on a
timely basis. These factors create uncertainty  whether the Company can continue
as a going concern.

In the  third  quarter  of  fiscal  2001 the  Company  will  require  additional
financing.  A back-up plan is being considered in case this planned financing is
not in place when required.  The Company will have an alternative cash flow plan
to react to this  situation.  The principal  objective of the Company is to have
the above its back-up plan and required  financing  implemented  in fiscal 2001,
which will lead to a profitable operation if they are successfully  implemented,
and will be  subject  to  market  and other  conditions.  Although  the  Company
believes  that the outlook is favorable,  there can be no assurance  that market
conditions will continue in a direction favorable to the Company.


                                       13
<PAGE>


Investing
----------

For the six months ended September 30, 2000 and 1999, investments in masters and
artwork were $34,300 and $26,692, respectively.  Management continues to seek to
acquire new titles to enhance its product lines.

American  Top Real  Estate,  Inc.  ("ATRE")  was  formed  in March  1989 for the
purposes  of  acquiring,   owning  and  holding  real  property  for  commercial
development.  ATRE does not engage in any other business operations. The Company
paid  $50,000 for a 50% interest in ATRE.  The  Company's  arrangement  with its
partners in ATRE requires that all parties  contribute capital or loans pro rata
according to their  interests  whenever  required by ATRE for land  acquisition,
principal or interest payments, property taxes or other expenses.

On  June  2,  1999,   ATRE  entered  into  a  real  estate  sale  agreement  for
approximately $600,000 and in September 1999, entered into a sales agreement for
another parcel of the remaining acres for  approximately  $550,000.  During June
2000, the sales agreement for $600,000 entered into on June 2, 1999 was canceled
by the buyer who  forfeited the $25,000  purchase  deposit to ATRE. On September
19,  2000,  ATRE  closed  the sale for one  parcel  of the  remaining  acres for
$550,000.  The net proceeds of this sale was applied against ATRE'S  outstanding
mortgage loan which was collateralized by the property sold. ATRE had previously
repaid the  Company all past loans it borrowed  from the Company  including  all
applicable interest and at September 30, 2000, the Company owed ATRE $568,800 in
accumulated loans it received, consisting of proceeds from ATRE's mortgage loans
and partial  proceeds from parcels  previously sold. ATRE believes the remaining
parcels will be sold and continues to list the  properties  with its real estate
agent.  Future sales are  contingent  on market  conditions  and there can be no
assurance that ATRE will sell the remaining parcels within the next one to three
years.


Financing
-----------
On May 11,  2000,  the Company  entered  into a  Securities  Purchase  Agreement
("Securities  Purchase  Agreement")  with  eight  investors.   Pursuant  to  the
Securities Purchase Agreement, the Company issued and sold 50 shares of Series A
Convertible Preferred Stock ("Series A Preferred Stock") for total consideration
of $500,000,  or $10,000 per share.  The May Davis Group,  Inc.  ("May  Davis"),
acted as placement agent for the offering. May Davis received a placement fee of
$40,000 and the Company issued warrants to purchase  1,500,000  shares of Common
Stock to May Davis and certain  designees  of May Davis and warrants to purchase
25,000  shares of Common Stock to Butler  Gonzalez,  LLP,  counsel to May Davis.
Such warrants are exercisable at a price of $.08 per share.

Commencing  August 9, 2000, the Series A Preferred Stock is convertible,  at the
investors'  option,  into shares of the Company's common Stock and automatically
converts into Common Stock on April 12, 2002. The conversion price of the Series
A  Preferred  Stock is the lower of $.08 per share or 80% of the  average of the
closing bid prices of the Company's Common Stock on any five trading days in the
ten trading day period preceding the date of conversion.

                                       14
<PAGE>

The  conversion  price of the Series A Preferred  Stock is also  adjusted in the
event of stock  dividends,  stock  splits,  recapitalizations,  reorganizations,
consolidations,  mergers or sales of assets.  The Series A Preferred  stock also
provides for a dividend upon  conversion of the Series A Preferred  Stock at the
rate of 6% per annum payable in additional shares of the Company's Common Stock.
An accrual was recorded as a dividend  expense for $11,250  during the six month
period ended September 30, 2000. In no event can the Series A Preferred Stock be
converted into more than 11,575,000 shares of Common Stock.

Additional features of the Series A Preferred Stock include, among other things,
i) a  redemption  feature at the option of the Company  commencing  September 8,
2000,  of shares  of Series A  Preferred  Stock  having a stated  value of up to
$100,000,  ii) a mandatory  redemption  feature upon the  occurrence  of certain
events such as a merger, reorganization, restructuring, consolidation or similar
event,  and a  liquidation  preference  over the Common  Stock in the event of a
liquidation,  winding up or dissolution  of the Company.  The Series A Preferred
Stock does not provide any voting rights, except as may be required by law.

Under  Registration   Rights  Agreements  the  Company  entered  into  with  the
purchasers  of the Series A Preferred  Stock,  the Company is required to file a
registration  statement to register the Common Stock issuable upon conversion of
the Series A Preferred  Stock under the Securities Act to provide for the resale
of such  Common  Stock.  The  Company  is  required  to keep  such  registration
statement effective until all of such shares have been resold.


Impact of Inflation
-------------------

The Company  does not believe  that  inflation  had an impact on sales or income
during the past several years.  Increases in supplies or other  operating  costs
could adversely affect the Company's  operations;  however, the Company believes
it could  increase  prices to offset  increases  in costs of goods sold or other
operating costs.


Forward Looking Statements
--------------------------
Forward looking  statements  within the meaning of Section 27A of the Securities
Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934,
as amended.  Stockholders  are  cautioned  that all  forward-looking  statements
involve risks and uncertainty,  including without limitation,  the ability of us
to implement our new plan to attain our primary  goals as discussed  above under
"Operations." Although we believe the assumptions underlying the forward-looking
statements  contained  herein are reasonable,  any of the  assumptions  could be
inaccurate,  and therefore,  there can be no assurance that the  forward-looking
statements contained in the report will prove to be accurate.


                                       15
<PAGE>


PART II.  OTHER INFORMATION

Item 1.  Legal Proceedings.

      None.

Item 2.  Changes in Securities.

     On June 1, 2000, the Company entered into three consulting  agreements that
will terminate on May 31, 2001,  whereby the consultants will provide consulting
service for the Company concerning management,  marketing, consulting, strategic
planning,  corporate  organization and financial  matters in connection with the
operation of the businesses of the Company, expansion of services,  acquisitions
and business opportunities. The consultants received options to purchase a total
of 7,300,000 of the  Company's  common stock  exercisable  at $.035 per share in
exchange  for  services to be rendered  and the options  shall expire on May 31,
2001.

     The per unit weighted-average fair value of unit options granted on June 1,
2000 was  $0.029 at the date of grant  using the  Black-Scholes  option  pricing
model  with  the  following   weighted-average   assumptions:   weighted-average
risk-free  interest  rates  of 5.86;  dividend  yields  of 0%;  weighted-average
volatility factors of the expected market price of the Company's common stock of
178%; and a weighted average  expected life of the option was 2 months.  In June
and July of 2000, the Company received  $215,500 in cash for the issuance of the
6,157,143 shares upon the exercise of these options and the remaining options of
1,142,857  were  exercised  for  consulting  services  incurred  and owed by the
Company to one of the consultants  totaling $30,000 and from the cancellation of
a obligation of $10,000 in principal  and interest owed to the same  consultant.
The  options  had an  aggregate  fair  value at date of  grant of  approximately
$209,000.

     On May 11, 2000, the Company entered into a Securities  Purchase  Agreement
("Securities  Purchase  Agreement")  with  eight  investors.   Pursuant  to  the
Securities Purchase Agreement, the Company issued and sold 50 shares of Series A
Convertible Preferred Stock ("Series A Preferred Stock") for total consideration
of $500,000,  or $10,000 per share.  The May Davis Group,  Inc.  ("May  Davis"),
acted as placement agent for the offering. May Davis received a placement fee of
$40,000 and the Company issued warrants to purchase  1,500,000  shares of Common
Stock to May Davis and certain  designees  of May Davis and warrants to purchase
25,000  shares of Common Stock to Butler  Gonzalez,  LLP,  counsel to May Davis.
Such warrants are exercisable at a price of $.08 per share.

                                       16
<PAGE>


     Commencing August 9, 2000, the Series A Preferred Stock is convertible,  at
the  investors'   option,   into  shares  of  the  Company's  common  Stock  and
automatically converts into Common Stock on April 12, 2002. The conversion price
of the  Series A  Preferred  Stock is the  lower of $.08 per share or 80% of the
average of the  closing  bid prices of the  Company's  Common  Stock on any five
trading days in the ten trading day period preceding the date of conversion. The
conversion  price of the Series A Preferred  Stock is also adjusted in the event
of  stock   dividends,   stock   splits,   recapitalizations,   reorganizations,
consolidations,  mergers or sales of assets.  The Series A Preferred  stock also
provides for a dividend upon  conversion of the Series A Preferred  Stock at the
rate of 6% per annum payable in additional shares of the Company's Common Stock.
An accrual was recorded as a dividend expense for  approximately  $11,250 during
the six month period  ended  September  30,  2000.  In no event can the Series A
Preferred Stock be converted into more than 11,575,000 shares of Common Stock.


Item 3.  Defaults Upon Senior Securities.

     None.

Item 4.  Submission of Matters to a Vote of Security Holders.

     None.

Item 5.  Other Information.

     None.

Item 6.  Exhibits and Reports on Form 8-K.

      (a)   Exhibits

       Exhibit No.      Description
       ----------       -----------
           27           Financial Data Schedule

      (b)   Reports on Form 8-K

     None


                                       17
<PAGE>





                                   SIGNATURES

     In  accordance  with Section 13 of the Exchange  Act,  the  registrant  has
caused this report to be signed on its behalf by the undersigned,  hereunto duly
authorized.

                                    DIAMOND ENTERTAINMENT CORPORATION



Dated:  November 20, 2000      By:  /s/ Fred U. Odaka

                                    ---------------------------------------
                                    Fred U. Odaka
                                    Chief Financial Officer
                                    (Principal Financial Officer and Principal
                                     Accounting Officer)








                                       18


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