MAIN STREET & MAIN INC
10-Q, 1996-11-14
EATING PLACES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                              WASHINGTON, DC 20549

                                    FORM 10-Q

QUARTERLY  REPORT UNDER SECTION 13 OR 15 (D) OF THE  SECURITIES  EXCHANGE ACT OF
1934

For the quarterly Period Ended September 30, 1996

Commission File Number: 0-18668



                        MAIN STREET AND MAIN INCORPORATED
             (Exact name of registrant as specified in its charter)

          DELAWARE                                           11-294-8370
(State of other jurisdiction of                              (I.R.S. Employer
incorporation or organization)                               Identification No.)

             5050 N. 40TH STREET, SUITE 200, PHOENIX, ARIZONA 85018
                    (Address of principal executive offices)



                                 (602) 852-9000
              (Registrant's telephone number, including area code)




Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.


Yes   X     No 
    -----      -----

Number of shares of common stock,  .001 par value, of registrant  outstanding at
September 30, 1996: 8,451,825
<PAGE>
                        MAIN STREET AND MAIN INCORPORATED
- --------------------------------------------------------------------------------
                                      INDEX



PART 1.           FINANCIAL INFORMATION

Item 1.  Financial Statements - Main Street and Main Incorporated
<TABLE>
<S>                                                                                    <C>
                  Consolidated Balance Sheets -September 30, 1996 and
                  December 25, 1995                                                     3

                  Consolidated Statements of Operations - Three Months
                  and Nine Months Ended September 30, 1996 and September 25, 1995       4


                  Consolidated Statements of Cash Flows - Nine Months
                  Ended September 30, 1996 and September 25, 1995                       5

                  Notes to Consolidated Financial Statements -                                                             
                  September 30, 1996                                                    6

Item 2.  Management's Discussion and Analysis of Financial Condition and
          Results of Operations                                                         8


PART II. OTHER INFORMATION

Item 6.   Exhibits and Reports on Form 8-K                                             13


SIGNATURES                                                                             13
</TABLE>
                                       2
<PAGE>
                        MAIN STREET AND MAIN INCORPORATED
                           CONSOLIDATED BALANCE SHEETS
                                 (In Thousands)

<TABLE>
<CAPTION>
                                                                September 30, 1996    December 25, 1995
                                                                ------------------    -----------------
                                                                   (Unaudited)
<S>                                                                  <C>                  <C>
ASSETS
Current Assets:
       Cash and cash equivalents                                     $  3,695             $  4,741
       Accounts receivable, net                                         1,325                2,484
       Inventories                                                      1,495                1,517
       Prepaid expenses                                                   356                  461
                                                                     --------             --------
                 Total current assets                                   6,871                9,203

Property and equipment, net                                            45,691               44,104
Other assets, net                                                       5,806                6,287
Franchise costs, net                                                   22,229               22,761
Notes receivable, net                                                   1,250                6,250
                                                                     --------             --------
                                                                     $ 81,847             $ 88,605
                                                                     ========             ========

LIABILITIES AND STOCKHOLDERS' EQUITY 
Current Liabilities:
       Current portion of long-term debt                             $  5,245             $  4,567
       Accounts payable                                                 2,904                3,543
       Other accrued liabilities                                        8,508                8,941
                                                                     --------             --------
                 Total current liabilities                             16,657               17,051
                                                                     --------             --------

Long-term debt, net of current portion                                 31,363               31,204
                                                                     --------             --------

Other liabilities and deferred credits                                  2,662                3,089
                                                                     --------             --------

Commitments and contingencies

Stockholders' Equity
Common stock, $.001 par value, 40,000,000 shares
       authorized; 8,451,825 and 7,951,825 shares
       issued and  outstanding in 1996 and 1995,
       respectively                                                         8                    8
Additional paid-in capital                                             41,205               40,205
Accumulated deficit                                                   (10,048)              (2,952)
                                                                     --------             --------
                                                                       31,165               37,261
                                                                     --------             --------
                                                                     $ 81,847             $ 88,605
                                                                     ========             ========
</TABLE>

       The accompanying notes are an integral part of these consolidated
                                 balance sheets.
                                       3
<PAGE>
                        MAIN STREET AND MAIN INCORPORATED
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (Unaudited)

                    (In Thousands, Except Per Share Amounts)

<TABLE>
<CAPTION>
                                                   Three Months Ended         Nine Months Ended
                                                   ------------------         -----------------
                                              September 30, September 25, September 30, September 25,
                                                 1996          1995          1996          1995
                                              ------------- ------------- ------------- -------------
<S>                                            <C>           <C>           <C>           <C>     
Revenue                                        $ 29,638      $ 29,858      $ 93,557      $ 90,780
                                               --------      --------      --------      --------

Restaurant Operating Expenses:
    Cost of sales                                 8,538         8,478        26,744        25,784
    Payroll and benefits                          9,412         9,469        29,192        27,906
    Depreciation and amortization                 1,130         1,124         3,360         3,227
    Other operating expenses                      9,030         9,132        27,523        26,509
                                               --------      --------      --------      --------
       Total restaurant operating expenses       28,110        28,203        86,819        83,426
                                               --------      --------      --------      --------

Income from restaurant operations                 1,528         1,655         6,738         7,354

    Depreciation and amortization                   351           371         1,087         1,026
    General and administrative expenses             913         1,062         2,918         3,283
    Restructuring charge                           --            --           7,448          --
                                               --------      --------      --------      --------

Operating income (loss)                             264           222        (4,715)        3,045


    Interest expense, net                           771         1,217         2,381         3,494
                                               --------      --------      --------      --------

       Net loss before taxes                       (507)         (995)       (7,096)         (449)

       Income tax expense                          --            --            --            --
                                               --------      --------      --------      --------

          Net loss                             $   (507)     $   (995)     $ (7,096)     $   (449)
                                               ========      ========      ========      ========

Net Loss Per Share                             $  (0.06)     $  (0.27)     $  (0.89)     $  (0.12)
                                               ========      ========      ========      ========

Weighted average shares outstanding               8,084         3,639         7,995         3,638
                                               ========      ========      ========      ========
</TABLE>
              The accompanying notes are an integral part of these
                       consolidated financial statements.
                                        4
<PAGE>
                        MAIN STREET AND MAIN INCORPORATED
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (Unaudited)
                                 (In Thousands)

<TABLE>
<CAPTION>
                                                                    Nine Months Ended
                                                                    -----------------
                                                          September 30, 1996   September 25, 1995
                                                          ------------------   ------------------
<S>                                                       <C>                  <C>
Cash Flows From Operating Activities
    Net Loss                                                   $(7,096)            $  (449)
    Adjustments to reconcile net income to net cash
      provided by operating activities:
       Depreciation and amortization                             4,447               4,253
       Restructuring charge                                      7,448                  --
          Changes in assets and liabilities:
           Accounts receivable                                   1,116                 (81)
           Inventories                                              22                 (58)
           Prepaid expenses                                        105                  18
           Other assets                                         (1,041)             (2,035)
           Accounts payable                                       (639)             (2,097)
           Other liabilities                                      (805)              1,792
                                                               -------             -------
              Net cash - operating activities                    3,557               1,343

Cash Flows From Investing Activities:
    Investments in affiliates                                     --                  (700)
    Payment of accrued acquisition costs                          --                  (242)
    Net additions to property and equipment                     (6,440)             (3,992)
    Cash received from sale-leaseback transactions                --                 3,203
                                                               -------             -------
             Net cash - investing activities                    (6,440)             (1,731)
                                                               -------             -------

Cash Flows From Financing Activities:
    Cash proceeds from sale of common stock                      1,000                  16
    Borrowing under credit facilities                            3,468               3,028
    Principal payments on long-term debt                        (2,631)             (3,107)
                                                               -------             -------
              Net cash -  financing activities                   1,837                 (63)
                                                               -------             -------

Net change in cash and cash equivalents                         (1,046)               (451)

Cash and cash equivalents, beginning of period                   4,741               3,049
                                                               -------             -------

Cash and cash equivalents, end of period                       $ 3,695             $ 2,598
                                                               =======             =======

Supplemental Disclosure of Cash Flow Information
    Cash paid during the period for interest                   $ 2,310             $ 2,772
                                                               =======             =======
</TABLE>
              The accompanying notes are an integral part of these
                       consolidated financial statements.
                                        5
<PAGE>
                        MAIN STREET AND MAIN INCORPORATED

                   Notes to Consolidated Financial Statements

                               September 30, 1996
                                   (Unaudited)

1.       The  financial  statements  have been  prepared by the Company  without
         audit,  pursuant to the rules and  regulations  of the  Securities  and
         Exchange  Commission.  The  information  furnished  herein reflects all
         adjustments  (consisting of normal recurring  accruals and adjustments)
         which are, in the opinion of management,  necessary to fairly state the
         operating results for the respective  periods.  Certain information and
         footnote  disclosures  normally included in annual financial statements
         prepared in accordance with generally  accepted  accounting  principles
         have been  omitted  pursuant  to such rules and  regulations,  although
         management of the Company believes that the disclosures are adequate to
         make  the  information   presented  not  misleading.   For  a  complete
         description  of the  accounting  policies,  see the Company's Form 10-K
         filing for the year ended December 25, 1995.

2.       The Company's restaurants operate on a fiscal quarter of 13 weeks.

3.       The results of operations for the nine months ended  September 30, 1996
         are not necessarily indicative of the results to be expected for a full
         year.

4.       As a result of certain  events  taking place  during the quarter  ended
         July  1,  1996,  the  Company   recorded  a  restructuring   charge  of
         $7,448,000. This charge is comprised of the following:

                  Non-core assets reduced to net realizable value   $  5,474,000
                  Under performing core assets                         1,146,000
                  Other restructuring costs                              828,000
                                                                    ------------
                                                                    $  7,448,000
                                                                    ============

         Non-core assets reduced to net realizable value:
         During the  quarter  ended  July 1, 1996,  the debtor on the $6 million
         promissory note payable to the Company sold assets related to its dairy
         operations,  which represented a significant  portion of the collateral
         securing  the  note.  The  debtor  used  cash from the sale to pay down
         senior debt and to provide  working  capital for its ice cream  novelty
         production  facility.  The Company  converted its promissory note to an
         equity  position  in  the  debtor's  business.   As  a  result  of  the
         uncertainty of the debtor's  business,  the Company's  promissory note,
         net of a deferred  gain booked at the time of the  initial  sale of the
         Company's  dairy and food  distribution  business,  was written down by
         $4.1  million.  In  addition,  the  Company  has  determined  that  its
         investment  in an indoor  entertainment  center being leased to a third
         party  may  exceed  its  realizable  value  and has  taken a charge  of
         $582,000.  The  remaining  balance of  non-core  assets  reduced to net
         realizable  value consist  primarily of write downs of real estate that
         the Company was holding for future restaurant development and now plans
         to dispose of within the next 12 months.
                                       6
<PAGE>
         Under performing core assets:
         The charge related to under performing core assets relates primarily to
         the write off of preopening  costs associated with two of the Company's
         recently  developed  restaurants.  While it is the Company's  policy to
         amortize preopening costs over 12 months commencing with the opening of
         each new restaurant,  the operating  results at these  restaurants were
         not sufficient to support the amortization of preopening  costs. One of
         the  restaurants  was the recently  opened Front Row Sports Grill.  The
         Company is currently  negotiating  with various  parties  regarding the
         future of this  restaurant.  The remaining  balance of under performing
         core assets  relates to a charge the Company is taking in  anticipation
         of  closing  a 20 year  old  T.G.I.  Friday's  restaurant  in  southern
         California.

         Other restructuring costs:
         Other restructuring costs include costs to be incurred through December
         31, 1998 under the terms of an existing  employment  agreement with the
         Company's  former  Chairman and accrued  professional  fees incurred in
         conjunction with the restructuring.

5.    The Company's debt at September 30, 1996 consists of the following:

      The Company's  Term Loan of  $27,750,000  bears interest at LIBOR plus 280
      basis  points  (8.55% as of October  1, 1996) and is payable in  quarterly
      installments  of  $750,000  with a final  payment of  $9,000,000  due upon
      maturity on September 30, 2002.

      In conjunction  with the acquisition of Friday's of California,  Inc., the
      Company  issued an unsecured  note to TGI Friday's  Inc.  This note has an
      outstanding  balance of  approximately  $1,742,000 which bears interest at
      12% per annum and has a maturity  date  extended to March 31,  1998.  As a
      result  of  the  terms  of an  intercreditor  agreement,  the  Company  is
      currently prohibited from making payments under this note.

      The Company  currently  finances  equipment and leasehold  improvements at
      restaurants it develops and has  approximately  $7,116,000 in debt secured
      by specific  restaurants.  The notes relating to these range from $400,000
      to $950,000,  have interest  rates ranging from 10.3% to 11.0% and require
      monthly principal and interest payments.

      The Term  Loan  contains  certain  financial  covenants  relative  to debt
      service coverage,  capital  expenditures,  minimum cash balances and other
      ratios.  The  Company and its lender are  currently  in  discussions  with
      regard to the debt service  coverage ratio,  with which the Company is not
      in  compliance.  The lender has indicated that it will not exercise any of
      its rights as a result of the covenant violation,  including  accelerating
      the payments  under the loan,  until  December  31,  1996.  The Company is
      exploring  various  options  which  will  bring  it into  compliance  with
      covenants  under the Term Loan.  During this period,  the lender may limit
      the Company from  incurring  additional  debt and entering into new leases
      for sites for future  restaurant  development.  There can be no  assurance
      that the Company's negotiations with its lender will be successful. If the
      negotiations are not successful, the lender could declare the Term Loan to
      be  immediately  due and payable and exercise its remedies  under the Term
      Loan,  including  foreclosing  on the  collateral  securing the loan which
      includes substantially all of the Company's assets.
                                       7
<PAGE>
Item 2.           Management's Discussion  and  Analysis  of Financial Condition
                  and Results of Operations

Results of Operations

The following table sets forth, for the periods indicated, the percentages which
certain items of income and expense bear to total revenue:

<TABLE>
<CAPTION>
                                                        Three Months Ended                        Nine Months Ended
                                                        ------------------                        -----------------
                                                   September 30,       September 25,       September 30,       September 25,
                                                        1996                1995                1996                1995
                                                   -------------       -------------       -------------       -------------
<S>                                                    <C>                 <C>                 <C>                 <C>
Revenue                                                100.0%              100.0%              100.0%              100.0%
Restaurant Operating Expenses
    Cost of sales                                       28.8                28.4                28.6                28.4
    Payroll and benefits                                31.7                31.7                31.2                30.7
    Depreciation and amortization                        3.8                 3.8                 3.6                 3.6
    Other operating expenses                            30.5                30.6                29.4                29.2
                                                       -----               -----               -----               -----
       Total restaurant operating expenses              94.8                94.5                92.8                91.9
                                                       -----               -----               -----               -----

Income from restaurant operations                        5.2                 5.5                 7.2                 8.1

    Depreciation and amortization                        1.2                 1.2                 1.2                 1.1
    General and administrative expenses                  3.1                 3.6                 3.1                 3.6
     Restructuring charge                                 --                  --                 8.0                  --
                                                       -----               -----               -----               -----

Operating income (loss)                                   .9                  .7                (5.1)                3.4


    Interest expense, net                                2.6                 4.0                 2.5                 3.9
                                                       -----               -----               -----               -----

          Net loss                                      (1.7)%              (3.3)%              (7.6)%              (0.5)%
                                                       =====               =====               =====               =====

</TABLE>
Revenue for the three  months  ended  September  30, 1996  decreased  by 0.7% to
$29,638,000  compared to $29,858,000 in the same period in 1995. Revenue for the
nine months ended  September 30, 1996 increased by 3.1% to $93,557,000  compared
to  $90,780,000  in the same period in 1995.  Revenue from the four  restaurants
opened  subsequent to September 25, 1995 contributed to the overall revenue gain
for the nine  months  ended  September  30,  1996;  however,  it was offset by a
decline in same store sales for the three and nine months  ended  September  30,
1996 of 4.7% and 2.7%, respectively.

Cost of sales  increased as a percentage of revenue to 28.8% in the three months
ended  September  30, 1996 from 28.4% in the same period in 1995.  Cost of sales
increased as a  percentage  of revenue to 28.6% in the first nine months of 1996
from 28.4% from the same period in 1995.  Cost of sales have  increased due to a
shift in the beverage market to  premium/specialty  beers and liquors which have
slightly lower margins and higher prices for dairy products.  In addition,  cost
of sales  increased as a result of  increases  in portion  sizes on several menu
items;  however,  some of the  resulting  increase has been offset by negotiated
purchasing discounts.
                                       8
<PAGE>
Labor costs as a  percentage  of revenue  were 31.7% in the three  months  ended
September 30, 1996 which is unchanged from the same period in 1995.  Labor costs
increased as a  percentage  of revenue to 31.2% in the first nine months of 1996
from 30.7% in the same period of 1995. This increase is almost entirely  related
to the decline in same store sales in relation to the fixed  component  of labor
costs.

Other  restaurant  operating  expenses  decreased as a percentage  of revenue to
30.5% in the three months ended September 30, 1996 from 30.6% in the same period
in 1995.  Other  restaurant  operating  expenses  increased as a  percentage  of
revenue to 29.4% in the first nine  months of 1996 from 29.2% in the same period
of 1995.  This  increase for the nine month  period is primarily  related to the
fixed nature of occupancy costs and the decline in same store sales.

Income from restaurant  operations  decreased as a percentage of revenue to 7.2%
in the nine  months  ended  September  30,  1996 from 8.1% in the same period of
1995. In addition to the items discussed  above,  there were two primary factors
contributing  to this  decrease.  In February 1996, the Company opened its first
Front Row Sports Grill in Portland,  Oregon.  The higher costs  associated  with
opening a new concept coupled with lower than anticipated  revenue accounted for
approximately  60 basis  points of the  decrease.  In addition,  the  nine-month
period of 1995 included $300,000 or approximately 30 basis points related to the
Company's  management  assistance agreement with AsianStar Co., Ltd. (AsianStar)
to provide  management  services and expertise  relative to the  development and
operation of T.G.I.  Friday's  restaurants in the Republic of Korea.  No revenue
related to the  management  assistance  agreement was recorded in the nine-month
period ended September 30, 1996 as the Company has entered into an agreement for
an ownership  interest in AsianStar,  which  currently  owns and operates  seven
T.G.I. Friday's restaurants in Korea.

In total,  depreciation  and  amortization as a percentage of revenue is 5.0% in
the three  months  ended  September  30, 1996 which is  unchanged  from the same
period in 1995.  Depreciation  and  amortization  increased as a  percentage  of
revenue to 4.8% in the first nine months of 1996 from 4.7% in the same period of
1995.  These  increases are due primarily to the fixed nature of these  expenses
given a decline in same store sales.

General and administrative expenses decreased as a percentage of revenue to 3.1%
in the three  months  ended  September  30, 1996 from 3.6% in the same period in
1995. General and  administrative  expenses decreased as a percentage of revenue
to 3.1% in the first nine  months of 1996 from 3.6% in the same  period of 1995.
This  decrease  relates  to  reductions  in  corporate  staff  coupled  with the
relatively  fixed nature of these expenses in comparison to the overall increase
in revenue.

A restructuring  charge of $7,448,000 was recorded during the quarter ended July
1, 1996 as a result of certain events taking place.  This charge is comprised of
the following:

                  Non-core assets reduced to net realizable value    $5,474,000
                  Under performing core assets                        1,146,000
                  Other restructuring costs                             828,000
                                                                     ----------
                                                                     $7,448,000
                                                                     ==========
                                       9
<PAGE>
         Non-core assets reduced the net realizable value:
         During the quarter  ended July 1, 1996,  the debtor of the Company's $6
         million  promissory  note sold assets  related to its dairy  operations
         which represented a significant  portion of the collateral securing the
         note. The debtor used cash from the sale to pay down senior debt and to
         provide working capital for its ice cream novelty production  facility.
         The Company  converted its promissory note to an equity position in the
         debtor's  business.  As a result  of the  uncertainty  of the  debtor's
         business,  the Company's promissory note, net of a deferred gain booked
         at the  time  of the  initial  sale of the  Company's  dairy  and  food
         distribution  business,  was written down by $4.1 million. In addition,
         the  Company  has   determined   that  its   investment  in  an  indoor
         entertainment  center  being  leased to a third  party may  exceed  its
         realizable  value  and has taken a charge of  $582,000.  The  remaining
         balance of non-core assets reduced to net realizable value is comprised
         primarily  of write  downs of real  estate that the Company was holding
         for future  restaurant  development  and now plans to dispose of within
         the next 12 months.

         Under performing core assets:
         The charge related to under performing core assets relates primarily to
         the write off of preopening  costs associated with two of the Company's
         recently  developed  restaurants.  While it is the Company's  policy to
         amortize preopening costs over 12 months commencing with the opening of
         each new restaurant,  the operating  results at these  restaurants were
         not sufficient to support the amortization of preopening  costs. One of
         the  restaurants  was the recently  opened Front Row Sports Grill.  The
         Company is currently  negotiating  with various  parties  regarding the
         future of this  restaurant.  The remaining  balance of under performing
         core assets  relates to a charge the Company is taking in  anticipation
         of  closing  a 20 year  old  T.G.I.  Friday's  restaurant  in  southern
         California.

         Other restructuring costs:
         Other restructuring costs include costs to be incurred through December
         31, 1998 under the terms of an existing  employment  agreement with the
         Company's  former  Chairman and accrued  professional  fees incurred in
         conjunction with the restructuring.

Interest  expense was  $771,000 in the three  months  ended  September  30, 1996
compared  to  $1,217,000  in the same  period  of  1995.  Interest  expense  was
$2,381,000  in the first nine months of 1996  compared to $3,494,000 in the same
period  of 1995.  This  decrease  was a result  of the  retirement  of over $8.7
million of indebtedness  with the proceeds from a public  offering  completed in
September  1995 and the  concurrent  modification  of the Company's  Senior Term
Loan.

No income tax provision was recorded in 1996 or 1995 due to the  availability of
net  operating  loss  carryforwards.  At  December  25,  1995,  the  Company had
approximately  $7,000,000  of net  operating  loss  carryforwards  to be used to
offset future income for income tax purposes.
                                       10
<PAGE>
Liquidity and Capital Resources

The  Company's  primary  use of funds over the past three years has been for the
acquisition of existing T.G.I.  Friday's  restaurants and exclusive  development
rights.  These  acquisitions were financed  principally  through the issuance of
long-term  debt and Common Stock.  The Company has also  expended  funds for the
development  of new  restaurants.  The principal  source of these funds has been
operating cash flows, supplemented by bank and lease financing.

The Company's current  liabilities exceed its current assets due in part to cash
expended on the Company's  development  requirements  and because the restaurant
business  receives  substantially  immediate  payment for sales,  while payables
related to  inventories  and other  current  liabilities  normally  carry longer
payment terms,  usually 15 to 30 days. The Company  currently  generates average
monthly cash receipts of approximately  $11,000,000,  which have been sufficient
to pay all obligations as they become due.

The Company's debt at September 30, 1996 consists of the following:

      The Company's  Term Loan of  $27,750,000  bears interest at LIBOR plus 280
      basis  points  (8.55% as of October  1, 1996) and is payable in  quarterly
      installments  of  $750,000  with a final  payment of  $9,000,000  due upon
      maturity on September 30, 2002.

      In conjunction  with the acquisition of Friday's of California,  Inc., the
      Company  issued an unsecured  note to TGI Friday's  Inc.  This note has an
      outstanding  balance of  approximately  $1,742,000 which bears interest at
      12% per annum and has a maturity  date  extended to March 31,  1998.  As a
      result  of  the  terms  of an  intercreditor  agreement,  the  Company  is
      currently prohibited from making payments under this note.

      The Company  currently  finances  equipment and leasehold  improvements at
      restaurants it develops and has  approximately  $7,116,000 in debt secured
      by  specific  restaurants.  The notes  relating  to these  debt range from
      $400,000 to $950,000,  have interest rates ranging from 10.3% to 11.0% and
      require monthly principal and interest payments.

The Term Loan  contains  certain  financial  covenants  relative to debt service
coverage,  capital  expenditures,  minimum cash balances and other  ratios.  The
Company and its leaders are  currently  in  discussions  with regard to the debt
service coverage ratio, with which the Company is not in compliance.  The leader
has  indicated  that it will not  exercise  any of its rights as a result of the
covenant  violation,  including  accelerating the payments under the loan, until
December 31, 1996. The Company is exploring  various options which will bring it
into  compliance  with covenants  under the Term Loan.  During this period,  the
lender may limit the Company from  incurring  additional  debt and entering into
new  leases  for  sites  for  future  restaurant  development.  There  can be no
assurance that the Company's negotiations with its lender will be successful. If
the negotiations  are not successful,  the lender could declare the Term Loan to
be immediately due and payable and  exercise its  remedies  under the Term Loan,
including  foreclosing  on the  collateral  securing  the  loan  which  includes
substantially all of the Company's assets.
                                       11
<PAGE>
Pursuant to its development  agreements, the Company currently pays royalties of
4.0% and  marketing  fees of up to 1.4% of  revenue  to TGI  Friday's  Inc.  The
Company  also leases its  restaurants  with terms  ranging  from 10 to 20 years.
Minimum payments on the Company's  existing lease  obligations are approximately
$6,100,000 per year through 2000.

The Company has five  separate  development  agreements  with TGI Friday's  Inc.
which in the aggregate require the Company to open at least 34 additional T.G.I.
Friday's  restaurants  by December  31,  1999.  The  Company  intends to develop
restaurants with approximately 5,000 to 6,500 square feet involving  development
costs (excluding land) of approximately $1.4 to $2.0 million per restaurant. The
Company expects that current  financing  commitments  and management  agreements
whereby a third-party  lender finances the development costs and cash flows from
operations,  will be sufficient to develop the additional  restaurants  that the
development  agreements require the Company to open. However,  given the current
competitive environment in the casual dining segment of the restaurant industry,
the Company is reviewing its development plans and while no final  determination
has been  made,  may  develop  less  restaurants  than the  current  development
agreements require.  Each development  agreement gives TGI Friday's Inc. certain
remedies in the event the Company fails to comply with the development  schedule
in a timely  manner or there is a breach of the  confidentiality  or  noncompete
provisions of the development  agreement.  These remedies include, under certain
circumstances,  the right to reduce the number of  restaurants  the  Company may
develop in the related  development  territory  or to  terminate  the  Company's
exclusive right to develop restaurants in the related territory.
                                       12
<PAGE>
PART II.  OTHER INFORMATION


Item 6.           Exhibits and Reports on Form 8-K

                  (a)      Exhibits.  None.

                  (b)      The  Registrant  did not file any reports on Form 8-K
                           during the three months ended September 30, 1996.




                                   SIGNATURES


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



                               Main Street and Main Incorporated



Dated:  November 14, 1996      /s/ Joe W. Panter
                               -----------------
                               Joe W. Panter, President and
                               Chief Executive Officer



Dated:  November 14, 1996      /s/ Mark C. Walker
                               ------------------
                               Mark C. Walker, Chief Financial Officer,
                               Vice President Finance, Secretary and Treasurer
                                       13

<TABLE> <S> <C>

<ARTICLE>                     5
<LEGEND>
     This  exhibit  shall not be deemed  filed for purposes of Section 11 of the
     Securities  Act of 1933 and Section 18 of the  Securities  Exchange  Act of
     1934, or otherwise subject to the liability of such sections,  nor shall it
     be deemed a part of any other  filing  which  incorporates  this  report by
     reference,  unless such other filing expressly incorporates this Exhibit by
     reference.
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