MAIN STREET & MAIN INC
10-Q, 1998-11-10
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                              WASHINGTON, DC 20549

                                    FORM 10-Q

          QUARTERLY REPORT UNDER SECTION 13 OR 15 (D) OF THE SECURITIES
                              EXCHANGE ACT OF 1934

                For the quarterly Period Ended September 28, 1998

                        Commission File Number: 000-18668


                        MAIN STREET AND MAIN INCORPORATED
             (Exact name of registrant as specified in its charter)


         DELAWARE                                                11-294-8370
(State of other jurisdiction of                               (I.R.S. Employer
incorporation or organization)                               Identification No.)


             5050 N. 40TH STREET, SUITE 200, PHOENIX, ARIZONA 85018
                    (Address of principal executive offices)


                                 (602) 852-9000
              (Registrant's telephone number, including area code)


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days. Yes [X] No [ ]

Number of shares of common stock, $.001 par value, of registrant  outstanding at
November 9, 1998: 9,975,041
<PAGE>
                        MAIN STREET AND MAIN INCORPORATED

                                      INDEX



PART 1. FINANCIAL INFORMATION

Item 1. Financial Statements - Main Street and Main Incorporated

          Consolidated Balance Sheets - September 28, 1998 and
          December 29, 1997                                                    3

          Consolidated Statements of Operations - Three Months and Nine
          Months Ended September 28, 1998 and September 29, 1997               4

          Consolidated Statements of Cash Flows - Nine Months
          Ended September 28, 1998 and September 29, 1997                      5

          Notes to Consolidated Financial Statements -
          September 28, 1998                                                   6

Item 2. Management's Discussion and Analysis of Financial Condition and
        Results of Operations                                                  7

PART II. OTHER INFORMATION

Item 6. Exhibits and Reports on Form 8-K                                      11

SIGNATURES                                                                    11

                                       2
<PAGE>
                        MAIN STREET AND MAIN INCORPORATED
                           CONSOLIDATED BALANCE SHEETS
                                 (In Thousands)

                                                SEPTEMBER 28,      DECEMBER 29,
                                                    1998              1997
                                                -------------      ------------
                                                 (UNAUDITED)
ASSETS
Current Assets:
  Cash and cash equivalents                       $ 10,145          $  8,424
  Accounts receivable, net                           1,191             3,293
  Inventories                                        1,128             1,043
  Prepaid expenses                                     615               289
  Assets held for disposal, net                        363               363
                                                  --------          --------
      Total current assets                          13,442            13,412

Property and equipment, net                         37,053            30,194
Other assets, net                                    3,398             3,091
Franchise costs, net                                17,941            15,288
Note receivable                                         --               757
                                                  --------          --------

                                                  $ 71,834          $ 62,742
                                                  ========          ========
LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities:
  Current portion of long-term debt               $  1,233          $  1,233
  Accounts payable                                   3,536             3,890
  Other accrued liabilities                         10,877             9,619
                                                  --------          --------
      Total current liabilities                     15,646            14,742
                                                  --------          --------

Long-term debt, net of current portion              28,735            24,308
                                                  --------          --------

Other liabilities and deferred credits               1,743             1,489
                                                  --------          --------
Commitments and contingencies

Stockholders' Equity:
Common stock, $.001 par value, 25,000,000
  shares authorized; 9,975,041 and
  9,970,691 shares issued and outstanding
  in 1998 and 1997, respectively                        10                10
Additional paid-in capital                          44,149            44,145
Accumulated deficit                                (18,449)          (21,952)
                                                  --------          --------
                                                    25,710            22,203
                                                  --------          --------

                                                  $ 71,834          $ 62,742
                                                  ========          ========

              The accompanying notes are an integral part of these
                          consolidated balance sheets.

                                       3
<PAGE>
                        MAIN STREET AND MAIN INCORPORATED
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (Unaudited)
                    (In Thousands, Except Per Share Amounts)
<TABLE>
<CAPTION>
                                             THREE MONTHS ENDED              NINE MONTHS ENDED
                                        ---------------------------    --------------------------
                                        SEPTEMBER 28,  SEPTEMBER 29,   SEPTEMBER 28,  SEPTEMBER 29,
                                            1998           1997           1998           1997
                                            ----           ----           ----           ----
<S>                                       <C>            <C>             <C>           <C>     
Revenue                                   $31,363        $29,050         $85,352       $ 84,580
                                          -------        -------         -------       --------
Restaurant Operating Expenses:
 Cost of sales                              9,022          8,441          24,309         24,189
 Payroll and benefits                       9,329          8,805          25,676         25,654
 Depreciation and amortization              1,280            968           3,165          2,876
 Other operating expenses                   8,382          8,060          22,640         23,729
                                          -------        -------         -------       --------
    Total restaurant operating expenses    28,013         26,274          75,790         76,448
                                          -------        -------         -------       --------

Income from restaurant operations           3,350          2,776           9,562          8,132

Other Operating (Income) Expenses:
 Depreciation and amortization                286            220             702            648
 General and administrative expenses        1,305          1,340           3,594          3,468
 Gain on disposal of assets                    --             --              --         (1,595)
                                          -------        -------         -------       --------

Operating income                            1,759          1,216           5,266          5,611

Interest expense, net                         537            622           1,763          1,905
                                          -------        -------         -------       --------

Net income before taxes                     1,222            594           3,503          3,706

Income tax expense                             --             --              --             --
                                          -------        -------         -------       --------

Net income before extraordinary item        1,222            594           3,503          3,706

Extraordinary loss from debt
  extinguishment                               --             --              --          1,638
                                          -------        -------         -------       --------

Net income                                $ 1,222        $   594         $ 3,503       $  2,068
                                          =======        =======         =======       ========
Diluted Earnings Per Share:
 Net income before extraordinary item     $  0.11        $  0.06         $  0.33       $   0.37
 Extraordinary loss from debt
   extinguishment                              --             --              --          (0.16)
                                          -------        -------         -------       --------

          Net income                      $  0.11        $  0.06         $  0.33       $   0.21
                                          =======        =======         =======       ========
Weighted average shares
  outstanding-diluted                      10,747         10,266          10,619         10,026
                                          =======        =======         =======       ========
</TABLE>
              The accompanying notes are an integral part of these
                       consolidated financial statements.

                                       4
<PAGE>
                        MAIN STREET AND MAIN INCORPORATED
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (Unaudited)
                                 (In Thousands)

                                                         NINE MONTHS ENDED
                                                   -----------------------------
                                                   SEPTEMBER 28,   SEPTEMBER 29,
                                                      1998            1997
                                                      ----            ----
Cash Flows From Operating Activities
  Net Income                                        $  3,503        $  2,068
  Adjustments to reconcile net income to net cash
   provided by operating activities:
    Depreciation and amortization                      3,867           3,524
    Gain on disposal of assets                            --          (1,595)
    Extraordinary loss from debt extinguishment           --           1,638
    Changes in assets and liabilities:
     Accounts receivable, net                             40            (707)
     Inventories                                         (85)            147
     Prepaid expenses                                   (326)            (86)
     Other assets, net                                  (870)           (462)
     Accounts payable                                   (354)           (914)
     Other accrued liabilities                         1,512          (2,103)
                                                    --------        --------
        Net Cash Flows - Operating Activities          7,287           1,510
                                                    --------        --------
Cash Flows From Investing Activities:
 Cash paid to acquire assets through business
    combination                                           --            (880)
 Net additions to property and equipment             (12,563)         (2,913)
  Cash received from sale-leaseback transactions       2,920           1,641
  Cash received from note receivable                     757              --
  Cash paid to acquire franchise rights               (3,173)             --
  Cash received from sale of assets                    2,062          11,588
                                                    --------        --------
        Net Cash Flows - Investing Activities         (9,997)          9,436
                                                    --------        --------
Cash Flows From Financing Activities:
 Proceeds from sale of common stock                        4           2,449
 Long-term debt borrowings                             5,620          21,554
 Principal payments on long-term debt                 (1,193)        (29,740)
                                                    --------        --------
        Net Cash Flows -  Financing Activities         4,431          (5,737)
                                                    --------        --------

Net change in cash and cash equivalents                1,721           5,209

Cash and cash equivalents, beginning                   8,424           2,613
                                                    --------        --------

Cash and cash equivalents, end                      $ 10,145        $  7,822
                                                    ========        ========
Supplemental Disclosure of Cash Flow Information:
  Cash paid during the period for interest          $  1,968        $  2,803
                                                    ========        ========

              The accompanying notes are an integral part of these
                       consolidated financial statements.

                                       5
<PAGE>
                        MAIN STREET AND MAIN INCORPORATED
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                               SEPTEMBER 28, 1998
                                   (Unaudited)

1.   The financial  statements  have been prepared by the Company  without audit
     pursuant  to the rules  and  regulations  of the  Securities  and  Exchange
     Commission.  The  information  furnished  herein  reflects all  adjustments
     (consisting of normal recurring accruals and adjustments) which are, in the
     opinion of management,  necessary to fairly state the operating results for
     the  respective  periods.  Certain  information  and  footnote  disclosures
     normally  included in annual  financial  statements  prepared in accordance
     with generally accepted accounting principles have been omitted pursuant to
     such rules and  regulations,  although  management of the Company  believes
     that the  disclosures  are adequate to make the  information  presented not
     misleading.  For a complete description of the accounting policies, see the
     Company's Form 10-K Report for the year ended December 29, 1997.

2.   The Company operates on fiscal quarters of 13 weeks.

3.   The results of operations for the three and nine months ended September 28,
     1998 are not  necessarily  indicative  of the results to be expected  for a
     full year.

4.   On  January  16,  1997,  the  Company  sold five  restaurants  in  northern
     California  (the "Northern  California  Sale") for  $10,575,000 in cash and
     entered  into  a  Management   Agreement  with  the  buyer  to  manage  the
     restaurants.   This  transaction   resulted  in  a  gain  before  taxes  of
     approximately  $1,595,000.  Of the total  proceeds,  $8,000,000 was used to
     reduce the  Company's  Term Loan with the balance used for working  capital
     purposes.

5.   During 1997, $26,500,000 of debt was repaid with proceeds from the Northern
     California  Sale  and  with  proceeds  from  new   borrowings.   The  early
     extinguishment   of  the  debt  resulted  in  an   extraordinary   loss  of
     approximately $1,638,000 before taxes.

6.   In May 1998,  the  Company  acquired  six T.G.I.  Friday's  restaurants  in
     northern  California for  approximately  $6,800,000,  funded in part by the
     assumption  of existing  long-term  debt and the addition of new  long-term
     debt for a total increase in debt of $5,737,000.

7.   In  April  1998,  the  Accounting   Standards  Executive  Committee  issued
     Statement  of  Position  98-5  ("SOP  98-5"),  "Reporting  on the  Costs of
     Start-Up  Activities".   This  statement  is  effective  for  fiscal  years
     beginning after December 15, 1998. SOP 98-5 provides authoritative guidance
     on the financial  reporting of start-up and organization  costs,  including
     the costs  incurred  prior to the opening of a  restaurant,  or  preopening
     costs. This statement  requires that such costs be expensed as incurred and
     not  capitalized  and  amortized.  The Company  currently  capitalizes  and
     amortizes  these costs over a one year  period.  The Company will adopt SOP
     98-5 for its fiscal year  beginning on December 29, 1998 and will  commence
     expensing  preopening  costs as they are incurred.  All  unamortized  costs
     outstanding at the end of the fiscal year ending  December 28, 1998 will be

                                       6
<PAGE>
     reported as the cumulative effect of a change in accounting  principle,  as
     described  in  Accounting  Principles  Board  Opinion  No. 20,  "Accounting
     Changes",  to be included in the financial  statements  for the fiscal year
     ended December 27, 1999.

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
        OF OPERATIONS

RESULTS OF OPERATIONS

The following table sets forth, for the periods indicated,  the percentages that
certain items of income and expense bear to total revenue:
<TABLE>
<CAPTION>
                                             THREE MONTHS ENDED            NINE MONTHS ENDED
                                        ---------------------------   ---------------------------
                                        SEPTEMBER 28,  SEPTEMBER 29,  SEPTEMBER 28,  SEPTEMBER 29,
                                            1998           1997          1998            1997
                                            ----           ----          ----            ----
<S>                                        <C>            <C>            <C>            <C>
Revenue                                    100.0%         100.0%         100.0%         100.0%

Restaurant Operating Expenses:
 Cost of sales                              28.8           29.1           28.5           28.6
 Payroll and benefits                       29.7           30.3           30.1           30.3
 Depreciation and amortization               4.1            3.3            3.7            3.4
 Other operating expenses                   26.7           27.7           26.5           28.1
                                           -----          -----          -----          -----
    Total restaurant operating expenses     89.3           90.4           88.8           90.4
                                           -----          -----          -----          -----

Income from restaurant operations           10.7            9.6           11.2            9.6

Other Operating (Income) Expenses:
 Depreciation and amortization               0.9            0.8            0.8            0.8
 General and administrative expenses         4.2            4.6            4.2            4.1
 Gain on disposal of assets                   --             --             --           (1.9)
                                           -----          -----          -----          -----
Operating income                             5.6            4.2            6.2            6.6

     Interest expense, net                   1.7            2.1            2.1            2.2
                                           -----          -----          -----          -----

Net income before taxes                      3.9%           2.1%           4.1%           4.4%
                                           =====          =====          =====          =====
</TABLE>

Revenue for the three  months  ended  September  28, 1998  increased  by 8.0% to
$31,363,000 compared with $29,050,000 for the comparable period in 1997. Revenue
for the nine months  ended  September  28, 1998  increased  0.9% to  $85,352,000
compared to $84,580,000 for the comparable  period in 1997.  These increases are
attributed  to increased  same store sales and new units  acquired and developed
during 1998.  Included in revenue are management fees derived from the Company's
agreements to manage five restaurants in northern California,  one restaurant in

                                       7
<PAGE>
El Paso,  Texas, and three  restaurants in Louisiana.  Management fee income was
$343,000 and $785,000 for the three months and nine months ended  September  28,
1998, respectively.

Same store  sales for the quarter  were up 4.3% as compared  with an increase of
7.0% for the comparable  period in 1997.  Year-to-date  same store sales were up
4.2% as  compared  with an  increase  in same  store  sales of 1.3% for the same
period of the prior year.

Cost of sales  decreased as a percentage of revenue to 28.8% in the three months
ended  September  28,  1998 from 29.1% in the  comparable  period in 1997 and to
28.5% for the nine months ended September 28, 1998 from 28.6% for the comparable
period in 1997.  These  decreases are  primarily due to the Company's  food cost
reduction efforts and optimum pricing of all menu items.

Labor costs as a  percentage  of revenue  were 29.7% in the three  months  ended
September 28, 1998, a decrease of 0.6% as compared with the same period in 1997.
Labor costs as a percentage  of revenue for the nine months ended  September 28,
1998 were 30.1% as compared with 30.3% for the  comparable  period in 1997.  The
current  quarter and  year-to-date  decreases as a percentage  of revenue are in
spite of the  acquisition  of six  restaurants  in May  1998,  a $0.40  per hour
increase in the federal  minimum wage rate in September  1997 and an  additional
$0.60 per hour increase in California in March 1998.

Other  operating  expenses  decreased as a percentage of revenue to 26.7% in the
three months ended  September  28, 1998 from 27.7% in the  comparable  period in
1997 and to 26.5% for the nine months  ended  September  28, 1998 from 28.1% for
the comparable  period in 1997.  These decreases are the result of the Company's
programs  to  lower  supply,  insurance,  and  maintenance  costs,  as  well  as
fluctuations  in the  percentage  of  revenue  the  Company  pays to a  national
marketing fund administered by T.G.I. Friday's, Inc.

Interest  expense was $537,000 for the three  months  ended  September  28, 1998
compared with  $622,000 in the same period of 1997.  This decrease is due to the
allocation of interest costs to new restaurants under construction.

No income tax provision was recorded in 1998 or 1997 due to the  availability of
net loss  carryforwards.  At December  29, 1997,  the Company had  approximately
$14,700,000 of net operating and capital loss carryforwards to be used to offset
future income for income tax purposes.

LIQUIDITY AND CAPITAL RESOURCES

The Company's current  liabilities exceed its current assets due in part to cash
expended on the Company's  development  requirements  and because the restaurant
business  receives  substantially  immediate  payment for sales,  while payables
related to  inventories  and other  current  liabilities  normally  carry longer
payment  terms,  usually 15 to 30 days. At September 28, 1998, the Company had a

                                       8
<PAGE>
cash balance of  $10,145,000  and monthly cash receipts have been  sufficient to
pay all obligations as they become due.

The Company  currently has five restaurants under development and is on schedule
to complete  four by the end of 1998 or in January 1999.  These new  restaurants
are being funded  partially  from  corporate  funds and partially  from debt and
sale/leasebacks.

The Company believes that its current cash resources,  its lines of credit,  and
expected  cash flows from  operations  will be  sufficient to fund the Company's
recurring  capital  needs  during  the next 12  months at its  current  level of
operations.   The  Company  has  available  debt  and  sale/leaseback  financing
commitments  totaling $30,000,000 that will be utilized to help fund development
activity through 1999. The Company may be required to obtain additional  capital
to fund its planned  growth  during the next 12-18 months and beyond.  Potential
sources of any such capital may include bank financing,  strategic alliances and
additional offerings of the Company's equity or debt securities. There can be no
assurance  that such  capital will be  available  from these or other  potential
sources,  and the lack of capital  could have a material  adverse  effect on the
Company's business.

The  Company  leases its  restaurants  with terms  ranging  from 10 to 20 years.
Minimum payments on the Company's  existing lease  obligations are approximately
$4,800,000 per year through 2002.

YEAR 2000

The Company has completed its  assessment of the impact the Year 2000 issue will
have  on  its  information  systems  and  operations.  The  Company's  corporate
information   system,   which  consolidates   operating  results  from  all  the
restaurants  and  processes  accounts  payable  and  payroll,  will be Year 2000
compliant  through vendor software  upgrades which will be completed  during the
first quarter of 1999.  These updates are part of the software  vendor's regular
maintenance  program and will be provided at no additional  cost to the Company.
The Company is currently  evaluating new point-of-sale  equipment along with new
back-office hardware and software for each of its restaurants. These systems and
related equipment which process guest orders,  schedule labor, and provide store
level operating data, need to be upgraded periodically to incorporate the latest
technology.

To insure that these  systems are Year 2000  compliant,  the Company  expects to
invest approximately $600,000 over the next 12 months to upgrade the back-office
hardware and software.

These  enhancements  will be made in the normal  course of  business to keep the
Company  current  in  its  technology  and  information   systems,  to  keep  it
competitive  with other  restaurant  companies and to insure the Company is Year
2000 compliant.

                                       9
<PAGE>
FORWARD-LOOKING STATEMENTS

This report contains forward-looking statements,  including statements regarding
the Company's business strategies,  the Company's business,  and the industry in
which the Company operates. These forward-looking statements are based primarily
on the  Company's  expectations  and  are  subject  to a  number  of  risks  and
uncertainties,  some of which are beyond the Company's  control.  Actual results
could  differ  materially  from the  forward-looking  statements  as a result of
numerous  factors,  including those set forth in the Company's Form 10-K for the
year  ended  December  29,  1997,  as filed  with the  Securities  and  Exchange
Commission.


                                       10
<PAGE>

PART II. OTHER INFORMATION

ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

          (a)  Exhibits - 27.1 Financial Data Schedule

          (b)  The Company did not file any reports on Form 8-K during the three
               months ended September 28, 1998


                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


                                             Main Street and Main Incorporated


Dated:  November 9, 1998                     /s/ Bart A. Brown Jr.
                                             -----------------------------------
                                             Bart A. Brown Jr., President and
                                             Chief Executive Officer



Dated:  November 9, 1998                     /s/ James Yeager
                                             -----------------------------------
                                             James Yeager,
                                             Corporate Controller and Secretary

                                       11

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS  EXHIBIT  CONTAINS  SUMMARY  FINANCIAL  INFORMATION  FROM THE  REGISTRANT'S
UNAUDITED  CONSOLIDATED  FINANCIAL STATEMENTS FOR THE PERIOD ENDED SEPTEMBER 28,
1998 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-28-1998
<PERIOD-END>                               SEP-28-1998
<CASH>                                          10,145
<SECURITIES>                                         0
<RECEIVABLES>                                    1,191
<ALLOWANCES>                                         0
<INVENTORY>                                      1,128
<CURRENT-ASSETS>                                13,442
<PP&E>                                          51,278
<DEPRECIATION>                                (14,225)
<TOTAL-ASSETS>                                  71,834
<CURRENT-LIABILITIES>                           15,646
<BONDS>                                         28,735
                                0
                                          0
<COMMON>                                            10
<OTHER-SE>                                      25,700
<TOTAL-LIABILITY-AND-EQUITY>                    71,834
<SALES>                                         85,352
<TOTAL-REVENUES>                                85,352
<CGS>                                           24,309
<TOTAL-COSTS>                                   75,790
<OTHER-EXPENSES>                                 4,296
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               1,763
<INCOME-PRETAX>                                  3,503
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                              3,503
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     3,503
<EPS-PRIMARY>                                      .35
<EPS-DILUTED>                                      .35
        

</TABLE>


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