MAIN STREET & MAIN INC
S-8, 1999-05-10
EATING PLACES
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      As filed with the Securities and Exchange Commission on May 10, 1999
                                                  Registration No. 333-
================================================================================
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM S-8
                             REGISTRATION STATEMENT
                                      Under
                           The Securities Act of 1933

                        MAIN STREET AND MAIN INCORPORATED
             ------------------------------------------------------
             (Exact name of Registrant as specified in its charter)

            Delaware                                           11-2948370
- ---------------------------------                         ----------------------
  (State or Other Jurisdiction                              (I.R.S. Employer
of Incorporation or Organization)                         Identification Number)

                        5050 North 40th Street, Suite 200
                             Phoenix, Arizona 85018
               ---------------------------------------------------
               (Address of Principal Executive Officer) (Zip Code)

                        MAIN STREET AND MAIN INCORPORATED
                             1995 Stock Option Plan
                         Various Stock Option Agreements
                         -------------------------------
                            (Full Title of the Plans)

                               Bart A. Brown, Jr.
                      President and Chief Executive Officer
                        MAIN STREET AND MAIN INCORPORATED
                        5050 North 40th Street, Suite 200
                             Phoenix, Arizona 85018
                                 (602) 852-9000
- --------------------------------------------------------------------------------
(Name, Address, and Telephone Number, Including Area Code, of Agent for Service)

This Registration  Statement shall become effective immediately upon filing with
the Securities and Exchange Commission,  and sales of the registered  securities
will begin as soon as reasonably practicable after such effective date.
<TABLE>
<CAPTION>
                         CALCULATION OF REGISTRATION FEE
============================================================================================
<S>                   <C>                  <C>           <C>                 <C>
                                                           PROPOSED         PROPOSED MAXIMUM
TITLE OF SECURITIES   AMOUNT TO BE    OFFERING PRICE   MAXIMUM AGGREGATE       AMOUNT OF
 TO BE REGISTERED     REGISTERED(1)     PER SHARE       OFFERING PRICE      REGISTRATION FEE
- --------------------------------------------------------------------------------------------
  Common Stock        5,000 shares         $1.72         $    8,600          $    2.39
  Common Stock       15,000 shares          1.88             28,200               7.84
  Common Stock      500,000 shares          2.00          1,000,000             278.00
  Common Stock      347,500 shares          2.50            868,750             241.51
  Common Stock       15,000 shares          2.75             41,250              11.47
  Common Stock      162,500 shares          3.00            487,500             135.53
  Common Stock       15,000 shares          3.19             47,850              13.30
  Common Stock      215,500 shares          3.25            700,375             194.70
  Common Stock       10,000 shares          3.375            33,750               9.38
  Common Stock       20,000 shares          3.38             67,600              18.79
  Common Stock      150,000 shares          3.438           515,700             143.37
  Common Stock       25,000 shares          3.63             90,750              25.23
  Common Stock       90,000 shares          4.00            360,000             100.08
  Common Stock      162,500 shares          5.00            812,500             225.88
  Common Stock          750 shares          3.375(2)          2,531               0.70
                  ---------                              ----------          ---------
     Total        1,733,750 shares                       $5,065,356          $1,408.17
============================================================================================
</TABLE>
<PAGE>

(1)  Represents  323,750  shares  issuable  under the 1995 Stock Option Plan and
     1,410,000  shares  issuable  under  various stock option  agreements.  This
     Registration  Statement  shall also cover any  additional  shares of Common
     Stock which  become  issuable  under the 1995 Stock Option Plan and various
     stock  option  agreements  by reason of any stock  dividend,  stock  split,
     recapitalization  or any  other  similar  transaction  without  receipt  of
     consideration  which  results in an increase  in the number of  outstanding
     shares of Common Stock of Main Street and Main Incorporated.
(2)  Calculated  for purposes of this offering under Rule 457(h) and Rule 457(c)
     of the  Securities  Act of 1933, as amended,  using the average of the high
     and low  sales  prices  for  the  Common  Stock  of Main  Street  and  Main
     Incorporated as reported on the Nasdaq National Market on May 3, 1999.
<PAGE>
                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

ITEM 3. INCORPORATION OF DOCUMENTS BY REFERENCE

     Main Street and Main Incorporated (the "Registrant") hereby incorporates by
reference into this Registration  Statement the following  documents  previously
filed with the Securities and Exchange Commission (the "Commission"):

     (a)  The Registrant's  latest annual report filed pursuant to Section 13(a)
          or 15(d) of the Securities Exchange Act of 1934, as amended (the "1934
          Act") or the latest prospectus filed pursuant to the Securities Act of
          1933,  as  amended  (the  "Securities   Act")  that  contains  audited
          financial statements for the Registrant's latest fiscal year for which
          such statements have been filed; and

     (b)  All other reports filed pursuant to Section 13(a) or 15(d) of the 1934
          Act since the end of the fiscal year covered by the documents referred
          to in (a) above; and

     (c)  The  description  of the  Registrant's  Common Stock  contained in the
          Registrant's  Registration  Statement  on Form 8-A (File No.  0-18668)
          filed with the Commission on June 29, 1990.

     All reports and definitive  proxy or information  statements filed pursuant
to  Section  13(a),  13(c),  14 or 15(d) of the 1934 Act  after the date of this
Registration  Statement  and prior to the filing of a  post-effective  amendment
which  indicates  that all  securities  offered  hereby  have been sold or which
deregisters  all  securities  then  remaining  unsold,  shall  be  deemed  to be
incorporated  by reference  into this  Registration  Statement  and to be a part
hereof from the date of filing of such documents.

ITEM 4. DESCRIPTION OF SECURITIES

     Not applicable.

ITEM 5. INTERESTS OF NAMED EXPERTS AND COUNSEL

     Not applicable.

ITEM 6. INDEMNIFICATION OF DIRECTORS AND OFFICERS

         The Restated  Certificate of Incorporation and Bylaws of the Registrant
provide that the Registrant will indemnify and advance expenses,  to the fullest
extent permitted by the Delaware General  Corporation Law, to each person who is
or was a  director  or officer  of the  Registrant,  or who serves or served any
other   enterprise  or  organization  at  the  request  of  the  Registrant  (an
"Indemnitee").

         Under  Delaware  law, to the extent that an Indemnitee is successful on
the merits in  defense of a suit or  proceeding  brought  against  him or her by
reason of the fact that he or she is or was a director, officer, or agent of the
Registrant,  or serves or served any other  enterprise  or  organization  at the
request of the  Registrant,  the Registrant  shall  indemnify him or her against
expenses  (including  attorneys'  fees)  actually  and  reasonably  incurred  in
connection with such action.

         If  unsuccessful  in defense of a  third-party  civil suit or  criminal
suit,  or if such a suit is settled,  an  Indemnitee  may be  indemnified  under
Delaware law against both (i)  expenses,  including  attorneys'  fees,  and (ii)
judgments,  fines,  and amounts  paid in  settlement  if he or she acted in good
faith and in a manner he or she

<PAGE>
reasonably  believed  to be in, or not  opposed  to, the best  interests  of the
Registrant, and, with respect to any criminal action, had no reasonable cause to
believe his or her conduct was unlawful.

         If  unsuccessful in defense of a suit brought by or in the right of the
Registrant,  where the suit is settled,  an Indemnitee may be indemnified  under
Delaware law only against  expenses  (including  attorneys'  fees)  actually and
reasonably  incurred in the defense or settlement of the suit if he or she acted
in good  faith and in a manner he or she  reasonably  believed  to be in, or not
opposed to, the best interests of the  Registrant  except that if the Indemnitee
is adjudged to be liable for negligence or misconduct in the  performance of his
or her duty to the Registrant,  he or she cannot be made whole even for expenses
unless a court  determines  that he or she is fully and  reasonably  entitled to
indemnification for such expenses.

         Also under Delaware law, expenses incurred by an officer or director in
defending a civil or criminal  action,  suit, or  proceeding  may be paid by the
Registrant  in  advance  of the  final  disposition  of  the  suit,  action,  or
proceeding  upon  receipt of an  undertaking  by or on behalf of the  officer or
director to repay such amount if it is ultimately  determined  that he or she is
not  entitled to be  indemnified  by the  Registrant.  The  Registrant  may also
advance  expenses  incurred by other employees and agents of the Registrant upon
such terms and conditions, if any, that the Board of Directors of the Registrant
deems appropriate.

ITEM 7. EXEMPTION FROM REGISTRATION CLAIMED

     Not applicable.

ITEM 8. EXHIBITS

Exhibit
Number     Exhibit
- ------     -------
5         Opinion and consent of O'Connor, Cavanagh,  Anderson,  Killingsworth &
          Beshears, a professional association
10.16     1995 Stock Option Plan
10.22     Stock Option  Agreement  dated August 5, 1996,  between the Registrant
          and John F. Antioco for 800,000 shares of Common Stock.
10.22A    Stock Option Agreement dated June 15, 1998, between the Registrant and
          John F. Antioco  amending the Stock Option  Agreement  dated August 5,
          1996.
10.23     Stock Option Agreement dated December 16, 1996, between the Registrant
          and Bart A.  Brown,  Jr.  for  250,000  shares of Common  Stock.  (The
          Registrant  issued three additional Stock Option  Agreements which are
          substantially identical in all material respects,  except as to number
          of shares.  The four Stock Option Agreements give rights to purchase a
          total of 625,000 shares of Common Stock.)
10.23A    Schedule of Stock Option Agreements substantially identical to Exhibit
          10.23.
10.24     Stock Option Agreement dated July 14, 1997, between the Registrant and
          Bart A. Brown, Jr. for 75,000 shares of Common Stock.  (The Registrant
          issued one additional  Stock Option  Agreement which is  substantially
          identical in all material respects, except as to number of shares. The
          two Stock Option Agreements give rights to purchase a total of 175,000
          shares of Common Stock.)
10.24A    Schedule of Stock Option Agreements substantially identical to Exhibit
          10.24.
10.25     Stock Option Agreement dated June 15, 1998, between the Registrant and
          James Yeager for 15,000 shares of Common Stock. (The Registrant issued
          two  additional  Stock  Option   Agreements  which  are  substantially
          identical in all  material  respects,  except as to option  holder and
          number of shares.  The three Stock  Option  Agreements  give rights to
          purchase a total of 50,000 shares of Common Stock.)
10.25A    Schedule of Stock Option Agreements substantially identical to Exhibit
          10.25.

                                      II-2
<PAGE>
10.26     Stock Option Agreement dated December 31, 1998, between the Registrant
          and Tim Rose for 10,000 shares of Common Stock. (The Registrant issued
          one additional Stock Option Agreement which is substantially identical
          in all  material  respects,  except as to option  holder and number of
          shares.  The two Stock  Option  Agreements  give  rights to purchase a
          total of 160,000 shares of Common Stock.)
10.26A    Schedule of Stock Option Agreements substantially identical to Exhibit
          10.26.
23.1      Consent of O'Connor,  Cavanagh,  Anderson,  Killingsworth  & Beshears,
          P.A. is contained in Exhibit 5
23.2      Consent of Independent  Certified Public Accountants - Arthur Andersen
          LLP
24        Power  of  Attorney  (included  on  page  II.4  of  this  Registration
          Statement)

ITEM 9. UNDERTAKINGS

     A. The undersigned registrant hereby undertakes:

          (1) To file,  during  any  period  in which  offers or sales are being
made, a post-effective amendment to this Registration Statement:

               (i) To include any prospectus required by Section 10(a)(3) of the
Securities Act of 1933;

               (ii) To reflect  in the  prospectus  any facts or events  arising
after the  effective  date of the  Registration  Statement  (or the most  recent
post-effective  amendment  thereof)  which,  individually  or in the  aggregate,
represent a fundamental  change in the information set forth in the Registration
Statement.  Notwithstanding the foregoing, any increase or decrease in volume of
securities  offered (if the total dollar value of  securities  offered would not
exceed that which was  registered) and any deviation from the low or high end of
the estimated  maximum offering range may be reflected in the form of prospectus
filed with the SEC pursuant to Rule 424(b) if, in the aggregate,  the changes in
volume  and price  represent  no more  than 20  percent  change  in the  maximum
aggregate  offering price set forth in the  "Calculation  of  Registration  Fee"
table in the effective Registration Statement.

               (iii) To include any  material  information  with  respect to the
plan of distribution not previously  disclosed in the Registration  Statement or
any material change to such information in the Registration Statement, provided,
however,  that  clauses  (1)(i)  and  (1)(ii)  do not  apply if the  information
required to be included in a  post-effective  amendment by those  paragraphs  is
contained in periodic reports filed by the Registrant  pursuant to Section 13 or
Section 15(d) of the Securities  Exchange Act of 1934 that are  incorporated  by
reference into the Registration Statement.

          (2) That,  for the  purpose of  determining  any  liability  under the
Securities Act of 1933, each such post-effective amendment shall be deemed to be
a new registration statement relating to the securities offered therein, and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

          (3) To remove from registration by means of a post-effective amendment
any of the securities being registered which remain unsold at the termination of
the offering.

     B. The  undersigned  registrant  hereby  undertakes  that,  for purposes of
determining  any liability  under the Securities Act of 1933, each filing of the
registrant's  annual  report  pursuant to Section  13(a) or Section 15(d) of the
Securities  Exchange  Act of 1934 that is  incorporated  by  reference  into the
registration  statement  shall  be  deemed  to be a new  registration  statement
relating to the securities offered therein,  and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

     C. Insofar as indemnification  for liabilities arising under the Securities
Act of 1933 may be permitted to directors,  officers or  controlling  persons of
the  registrant  pursuant  to  the  foregoing  provisions,   or  otherwise,  the
registrant  has been advised that in the opinion of the  Securities and Exchange
Commission  such  indemnification  is against  public policy as expressed in the
Securities Act and is, therefore,  unenforceable.  In the

                                      II-3
<PAGE>
event that a claim for indemnification  against such liabilities (other than the
payment by the registrant of expenses incurred or paid by a director, officer or
controlling  person of the registrant in the  successful  defense of any action,
suit or proceeding) is asserted by such director,  officer or controlling person
in connection with the securities being registered,  the registrant will, unless
in the  opinion  of its  counsel  the matter  has been  settled  by  controlling
precedent,  submit to a court of appropriate  jurisdiction  the question whether
such  indemnification  by it is  against  public  policy  as  expressed  in  the
Securities Act and will be governed by the final adjudication of such issue.

                                      II-4
<PAGE>
                                   SIGNATURES

     Pursuant to the  requirements of the Securities Act of 1933, the Registrant
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for  filing  on Form S-8 and has  duly  caused  this  registration
statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized,  in the City of Phoenix,  State of Arizona,  on this 5th day of May,
1999.

                                       MAIN STREET AND MAIN INCORPORATED

                                    By: /s/ Bart A. Brown, Jr.
                                       --------------------------------------
                                       Bart A. Brown, Jr.
                                       President, and Chief Executive Officer

                                POWER OF ATTORNEY

     KNOW ALL  PERSONS  BY THESE  PRESENTS,  that each  person  whose  signature
appears below constitutes and appoints jointly and severally, Bart A. Brown, Jr.
and James C.  Yeager and each of them,  as his true and lawful  attorney-in-fact
and agents, with full power of substitution and  resubstitution,  for him and in
his  name,  place  and  stead,  in any and all  capacities,  to sign any and all
amendments (including post-effective amendments) to this Registration Statement,
and to file  the  same,  with all  exhibits  thereto,  and  other  documents  in
connection therewith, with the Securities and Exchange Commission, granting unto
said attorneys-in-fact and agents, and each of them, full power and authority to
do and perform each and every act and thing  requisite  and necessary to be done
in  connection  therewith,  as fully to all intents and  purposes as he might or
could  do  in  person,   hereby   ratifying   and   confirming   all  that  said
attorneys-in-fact  and agents,  or any of them,  or their or his  substitute  or
substitutes, may lawfully do or cause to be done by virtue hereof.

     Pursuant  to  the   requirements  of  the  Securities  Act  of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated:

        SIGNATURE                     POSITION                         DATE
        ---------                     --------                         ----

/s/ John F. Antioco            Chairman of the Board                May 5, 1999
- --------------------------                                          
John F. Antioco

/s/ Bart A. Brown, Jr.         President, Chief Executive           May 5, 1999
- --------------------------     Officer, and Director
Bart A. Brown, Jr.             (Principal Executive Officer)

/s/ William G. Shrader         Executive Vice President,            May 5, 1999
- --------------------------     Chief Operating Officer,
William G. Shrader             and Director

/s/ James Yeager               Vice President-Finance (Principal    May 5, 1999
- --------------------------     Financial and Accounting Officer),
James Yeager                   Secretary and Treasurer

/s/ Jane Evans                 Director                             May 5, 1999
- --------------------------
Jane Evans

/s/ John C. Metz               Director                             May 5, 1999
- --------------------------
John C. Metz

/s/ Steven A. Sherman          Director                             May 5, 1999
- --------------------------
Steven A. Sherman

                                      II-5

                                    EXHIBIT 5

                               The Law Offices of
             O'CONNOR, CAVANAGH, ANDERSON, KILLINGSWORTH & BESHEARS
                      One East Camelback Road, Suite 1100
                             Phoenix, Arizona 85012

                            Telephone: (602) 263-2400
                               Fax: (602) 263-2900

                                   May 7, 1999


Main Street and Main Incorporated
5050 North 40th Street, Suite 200
Phoenix, Arizona 85018

     Re:      Registration Statement on Form S-8
              Main Street and Main Incorporated

Gentlemen:

     As  legal  counsel  to  Main  Street  and  Main  Incorporated,  a  Delaware
corporation  (the  "Company"),  we  have  assisted  in  the  preparation  of the
Company's Registration  Statement on Form S-8 (the "Registration  Statement") to
be filed with the Securities and Exchange Commission on or about May 10, 1999 in
connection with the  registration  under the Securities Act of 1933, as amended,
of 323,750  shares of the Company's  common  stock,  par value $0.001 per share,
(the  "Common  Stock")  issuable  pursuant  to the  Company's  1995  Amended and
Restated  Stock  Option Plan (the  "Option  Plan") and an aggregate of 1,410,000
shares of Common Stock issuable pursuant to various stock option agreements (the
"Agreements").  The shares of Common Stock issuable  pursuant to the Option Plan
and the Agreements are  collectively  referred to as the "Shares." The facts, as
we understand them, are set forth in the Registration Statement.

     With respect to the opinion set forth below,  we have  examined  originals,
certified  copies,  or copies otherwise  identified to our satisfaction as being
true copies, only of the following:

     A. The Amended  Certificate of Incorporation of the Company,  as filed with
the  Secretary  of State of the State of Delaware,  as amended  through the date
hereof;

     B. The Bylaws of the Company, as amended through the date hereof;
<PAGE>
Main Street and Main Incorporated
May 7, 1999
Page 2


     C. Various resolutions of the Board of Directors of the Company authorizing
the issuance of the Shares; and

     D. The Registration Statement.

     Subject to the assumptions  that (i) the documents and signatures  examined
by us are genuine and  authentic  and (ii) the persons  executing  the documents
examined by us have the legal capacity to execute such documents, and subject to
the further  limitations and  qualifications  set forth below, it is our opinion
that the Shares, when issued and sold in accordance with the terms of the Option
Plan and the Agreements, will be validly issued, fully paid and nonassessable.

     Please be advised that we are members of the State Bar of Arizona,  and our
opinion is limited to the legality of matters under federal  securities laws and
the General Corporation Laws of the State of Delaware.  Further,  our opinion is
based solely upon  existing  laws,  rules and  regulations,  and we undertake no
obligation  to advise you of any  changes  that may be brought to our  attention
after the date hereof.

     We  hereby  expressly   consent  to  any  reference  to  our  firm  in  the
Registration  Statement,  inclusion  of  this  opinion  as  an  exhibit  to  the
Registration  Statement,  and to the  filing  of this  opinion  with  any  other
appropriate governmental agency.

                                          Very truly yours,


                                          /s/  O'Connor, Cavanagh, Anderson,
                                          Killingsworth & Beshears, P.A.

                        MAIN STREET AND MAIN INCORPORATED
                             1995 STOCK OPTION PLAN

ARTICLE 1.
                                     GENERAL

1.1  PURPOSE OF PLAN; TERM

     (a)  ADOPTION.  On  January  8, 1996 (the  "Adoption  Date"),  the Board of
Directors  (the  "Board")  of Main  Street  and Main  Incorporated,  a  Delaware
corporation (the  "Company"),  adopted this stock option plan to be known as the
1995 Stock Option Plan (the "Plan").

     (b) DEFINED TERMS. All initially  capitalized  terms used hereby shall have
the meaning set forth in ARTICLE V hereto.

     (c)  GENERAL  PURPOSE.  The Plan shall be divided  into two  programs:  the
Discretionary Grant Program and the Automatic Grant Program.

          (i)  DISCRETIONARY  GRANT  PROGRAM.  The purpose of the  Discretionary
Grant Program is to further the interests of the Company and its stockholders by
encouraging  key persons  associated  with the Company (or Parent or  Subsidiary
Corporations)  to acquire  shares of the Company's  Stock,  thereby  acquiring a
proprietary  interest in its business and an increased  personal interest in its
continued success and progress.  Such purpose shall be accomplished by providing
for the  discretionary  granting  of  options  to acquire  the  Company's  Stock
("Discretionary  Options"),  the direct  granting of the Company's Stock ("Stock
Awards"), the granting of stock appreciation rights ("SARs"), or the granting of
other cash awards ("Cash Awards")  (Stock Awards,  SARs and Cash Awards shall be
collectively referred to herein as "Discretionary Awards").

          (ii)  AUTOMATIC  GRANT  PROGRAM.  The purpose of the  Automatic  Grant
Program is to promote the  interests  of the Company by  providing  non-employee
members of the Company's  Board of Directors  (the "Board") the  opportunity  to
acquire  a  proprietary   interest,  or  otherwise  increase  their  proprietary
interest,  in the Company and to thereby have an increased  personal interest in
its  continued  success and  progress.  Such purpose  shall be  accomplished  by
providing  for the  automatic  grant of options to acquire the  Company's  Stock
("Automatic Options").

     (d) CHARACTER OF OPTIONS.  Discretionary Options granted under this Plan to
employees  of the  Company  (or  Parent  or  Subsidiary  Corporations)  that are
intended to qualify as an  "incentive  stock  option" as defined in Code section
422 ("Incentive  Stock Option") will be specified in the applicable stock option
agreement.  All other  Options  granted  under  this  Plan will be  nonqualified
options.

     (e) RULE 16B-3 PLAN.  The Plan is  intended  to comply with all  applicable
conditions  of Rule 16b-3 (and all  subsequent  revisions  thereof)  promulgated
under the Securities Exchange Act of 1934 (the "Act"). In such instance,  to the
extent any provision of the Plan or action by a Plan  Administrator or the Board
fails to so comply, it shall be deemed null and void, to the extent permitted by
law and deemed advisable by the Board or such Plan  Administrator.  In addition,
the Board may amend the Plan from time to time as it deems necessary in order to
meet the requirements of any amendments to Rule 16b-3 without the consent of the
shareholders of the Company.

     (f) DURATION OF PLAN.  The term of the Plan is 10 years  commencing  on the
date of  adoption  of the  original  Plan by the Board as  specified  in SECTION
1.1(a) hereof. No Option or Award shall be granted under the Plan unless granted
<PAGE>
within 10 years of the adoption of the Plan by the Board,  but Options or Awards
outstanding on that date shall not be terminated or otherwise affected by virtue
of the Plan's expiration.

1.2  STOCK AND MAXIMUM NUMBER OF SHARES SUBJECT TO PLAN.

     (a) DESCRIPTION OF STOCK AND MAXIMUM SHARES ALLOCATED.  The shares of stock
subject  to the  provisions  of the Plan and  issuable  upon the  grant of Stock
Awards or upon the exercise of SARs or Options granted under the Plan are shares
of the Company's  common stock,  $.001 par value per share (the "Stock"),  which
may be either unissued or treasury  shares.  The Company may not issue more than
325,000  shares of Stock  pursuant  to the Plan,  unless  the Plan is amended as
provided in Section 1.3 or the maximum  number of shares  subject to the Plan is
adjusted as provided in Section 4.1.

     (b)  CALCULATION  OF  AVAILABLE  SHARES.  The  number  of  shares  of Stock
available  under the Plan shall be  reduced:  (i) by any shares of Stock  issued
(including any shares of Stock withheld for tax withholding  requirements)  upon
exercise  of an Option and (ii) by any  shares of Stock  issued  (including  any
shares of Stock withheld for tax withholding  requirements)  upon the grant of a
Stock Award or the exercise of an SAR.

     (c)  RESTORATION  OF  UNPURCHASED  SHARES.  If an Option or SAR  expires or
terminates  for any reason  prior to its exercise in full and before the term of
the Plan expires,  the shares of Stock  subject to, but not issued  under,  such
Option or SAR shall,  without  further action or by or on behalf of the Company,
again be available under the Plan.

1.3  APPROVAL; AMENDMENTS.

     (a)  APPROVAL  BY  STOCKHOLDERS.   The  Plan  shall  be  submitted  to  the
stockholders  of the Company for their approval at a regular or special  meeting
to be held  within  12  months  after  the  adoption  of the Plan by the  Board.
Stockholder  approval shall be evidenced by the affirmative  vote of the holders
of a majority of the shares of the  Company's  Common Stock present in person or
by proxy and voting at the meeting.  The date such stockholder approval has been
obtained shall be referred to herein as the "Effective Date."

     (b)  COMMENCEMENT  OF  PROGRAMS.   The  Automatic  Grant  Program  and  the
Discretionary Grant Program are both effective  immediately,  but if the Plan is
not  approved by the  stockholders  within 12 months  after its  adoption by the
Board,  the Plan and all Options and Awards made under either the  Discretionary
Grant Program or the Automatic Grant Program will automatically terminate and be
forfeited  to the same  extent  and with the same  effect as though the Plan had
never been adopted.

     (c)  AMENDMENTS TO PLAN.  The Board may,  without action on the part of the
Company's stockholders, make such amendments to, changes in and additions to the
Plan as it may, from time to time, deem necessary or appropriate and in the best
interests of the Company;  provided,  the Board may not,  without the consent of
the   applicable   Optionholder,   take  any  action  which   disqualifies   any
Discretionary  Option  previously  granted  under the Plan for  treatment  as an
Incentive Stock Option or which  adversely  affects or impairs the rights of the
Optionholder of any Discretionary Option outstanding under the Plan, and further
provided  that,  except as  provided  in ARTICLE  IV hereof,  the Board may not,
without the approval of the Company's  stockholders,  (i) increase the aggregate
number of shares of Stock subject to the Plan, (ii) reduce the exercise price at
which  Discretionary  Options may be granted or the exercise  price at which any
outstanding Discretionary Option may be exercised,  (iii) extend the term of the
Plan, (iv) change the class of persons eligible to receive Discretionary Options
or Discretionary  Awards under the Plan, or (v) materially increase the benefits

                                       2
<PAGE>
accruing to participants  under the Plan. In addition,  the provisions set forth
in Article III hereof shall not be amended more than once every six months other
than to  comport  with  changes  in the Code,  the  Employee  Retirement  Income
Security  Act,  or  the  rules   thereunder.   Notwithstanding   the  foregoing,
Discretionary  Options or Discretionary Awards may be granted under this Plan to
purchase  shares of Stock in excess of the number of shares then  available  for
issuance  under the Plan if (A) an amendment  to increase the maximum  number of
shares  issuable  under the Plan is  adopted by the Board  prior to the  initial
grant of any such Option or Award and within one year  thereafter such amendment
is approved by the Company's stockholders and (B) each such Discretionary Option
or Discretionary  Award granted does not become  exercisable or vested, in whole
or in part, at any time prior to the obtaining of such stockholder approval.

                                   ARTICLE 2.
                           DISCRETIONARY GRANT PROGRAM

2.1  PARTICIPANTS; ADMINISTRATION.

     (a) ELIGIBILITY AND PARTICIPATION.  Discretionary Options and Discretionary
Awards may be granted only to persons  ("Eligible  Persons")  who at the time of
grant are (i) key personnel (including officers and directors) of the Company or
Parent  or  Subsidiary   Corporations,   or  (ii)   consultants  or  independent
contractors who provide valuable services to the Company or Parent or Subsidiary
Corporations;  provided that (1) if a Senior  Committee  exists,  the members of
that Senior  Committee  shall be  ineligible,  during their tenure on the Senior
Committee, to be granted Discretionary Options or Discretionary Awards under the
Plan or to be granted or awarded  equity  securities of the Company  pursuant to
any other plan of the Company or its affiliates except pursuant to the Automatic
Grant Program or as otherwise allowed by Rule  16b-3(c)(2)(i)  promulgated under
the Act, and (2) Incentive Stock Options may only be granted to key personnel of
the Company (and its Parent or Subsidiary Corporation) who are also employees of
the  Company  (or its Parent or  Subsidiary  Corporation),  and (3) the  maximum
number of shares of stock with  respect to which  Options or SARs may be granted
to any  employee  during the term of the Plan shall not exceed 50 percent of the
shares  of stock  covered  by the Plan.  A Plan  Administrator  shall  have full
authority to determine which Eligible Persons in its  administered  group are to
receive  Discretionary  Option grants under the Plan, the number of shares to be
covered by each such grant,  whether or not the granted  Discretionary Option is
to be an  Incentive  Stock  Option,  the  time  or  times  at  which  each  such
Discretionary  Option is to become  exercisable,  and the maximum term for which
the Discretionary  Option is to be outstanding.  A Plan Administrator shall also
have full  authority to determine  which  Eligible  Persons in such group are to
receive  Discretionary  Awards  under the  Discretionary  Grant  Program and the
conditions relating to such Discretionary Award.

     (b) GENERAL  ADMINISTRATION.  The Eligible Persons under the  Discretionary
Grant  Program  shall be divided  into two groups and there  shall be a separate
administrator  for each group.  One group will be comprised of Eligible  Persons
that are Affiliates. For purposes of this Plan, the term "Affiliates" shall mean
all "officers" (as that term is defined in Rule 16a-1(f)  promulgated  under the
Act) and directors of the Company and all persons who own ten percent or more of
the Company's issued and outstanding equity securities.  Initially, the power to
administer the Discretionary Grant Program with respect to Eligible Persons that
are Affiliates shall be vested with the Board. At any time,  however,  the Board
may vest the power to administer the Discretionary Grant Program with respect to
Persons  that  are  Affiliates   exclusively   with  a  committee  (the  "Senior
Committee") comprised of two or more Disinterested Directors which are appointed
by the Board. The administration of all Eligible Persons that are not Affiliates
("Non-Affiliates")  shall be  vested  exclusively  with the  Board.  The  Board,
however,  may at any time appoint a committee (the "Employee  Committee") of two
or more  persons  who are  members of the Board and  delegate  to such  Employee
Committee the power to administer the  Discretionary  Grant Program with respect
to the  Non-Affiliates.  In  addition,  the Board may  establish  an  additional

                                       3
<PAGE>
committee or  committees of persons who are members of the Board and delegate to
such other  committee or committees  the power to administer all or a portion of
the Discretionary Grant program with respect to all or a portion of the Eligible
Persons.  Members  of the  Senior  Committee,  Employee  Committee  or any other
committee allowed hereunder shall serve for such period of time as the Board may
determine  and shall be subject  to removal by the Board at any time.  The Board
may at any time  terminate  all or a  portion  of the  functions  of the  Senior
Committee,  the Employee Committee, or any other committee allowed hereunder and
reassume all or a portion of powers and authority  previously  delegated to such
committee.  The Board in its  discretion  may also  require  the  members of the
Senior  Committee,  the  Employee  Committee  or  any  other  committee  allowed
hereunder to be "outside  directors"  as that term is defined in any  applicable
regulations promulgated under Code section 162(m).

     (c)  PLAN  ADMINISTRATORS.   The  Board,  the  Employee  Committee,  Senior
Committee,   and/or  any  other  committee  allowed   hereunder,   whichever  is
applicable,  shall be each  referred to herein as a "Plan  Administrator."  Each
Plan Administrator shall have the authority and discretion,  with respect to its
administered  group, to select which Eligible  Persons shall  participate in the
Discretionary  Grant Program,  to grant  Discretionary  Options or Discretionary
Awards  under the  Discretionary  Grant  Program,  to  establish  such rules and
regulations   as  they  may  deem   appropriate   with  respect  to  the  proper
administration   of  the   Discretionary   Grant   Program   and  to  make  such
determinations under, and issue such interpretations of, the Discretionary Grant
Program and any outstanding  Discretionary Option or Discretionary Award as they
may deem necessary or advisable.  Unless otherwise  required by law or specified
by the Board with  respect to any  committee,  decisions  among the members of a
Plan Administrator shall be by majority vote.  Decisions of a Plan Administrator
shall  be  final  and  binding  on all  parties  who  have  an  interest  in the
Discretionary  Grant  Program  or  any  outstanding   Discretionary   Option  or
Discretionary Award.

     (d) GUIDELINES FOR  PARTICIPATION.  In designating  and selecting  Eligible
Persons  for   participation  in  the  Discretionary   Grant  Program,   a  Plan
Administrator  shall consult with and give consideration to the  recommendations
and criticisms submitted by appropriate managerial and executive officers of the
Company.  A Plan  Administrator  also  shall  take into  account  the duties and
responsibilities  of the Eligible  Persons,  their past,  present and  potential
contributions  to the success of the  Company  and such other  factors as a Plan
Administrator  shall deem relevant in connection with  accomplishing the purpose
of the Plan.

2.2  TERMS AND CONDITIONS OF DISCRETIONARY OPTIONS.

     (a) ALLOTMENT OF SHARES. A Plan Administrator shall determine the number of
shares of Stock to be optioned  from time to time and the number of shares to be
optioned  to any  Eligible  Person  (the  "Optioned  Shares").  The  grant  of a
Discretionary  Option to a person  shall  neither  entitle  such  person to, nor
disqualify  such  person  from,  participation  in any other grant of Options or
Stock Awards under this Plan or any other stock option plan of the Company.

     (b) EXERCISE  PRICE.  Upon the grant of any  Discretionary  Option,  a Plan
Administrator  shall  specify the option price per share.  If the  Discretionary
Option is intended to qualify as an Incentive  Stock Option under the Code,  the
option price per share may not be less than 100 percent of the fair market value
per share of the stock on the date the  Discretionary  Option  is  granted  (110
percent if the Discretionary  Option is granted to a stockholder who at the time
the  Discretionary  Option is granted owns or is deemed to own stock  possessing
more than 10 percent of the total combined  voting power of all classes of stock
of the Company or of any Parent or Subsidiary Corporation). The determination of
the  fair  market  value  of the  Stock  shall  be made in  accordance  with the
valuation provisions of SECTION 4.5 hereof.

                                       4
<PAGE>
     (c) INDIVIDUAL STOCK OPTION AGREEMENTS. Discretionary Options granted under
the Plan shall be evidenced by option  agreements  in such form and content as a
Plan  Administrator   from  time  to  time  approves,   which  agreements  shall
substantially comply with and be subject to the terms of the Plan, including the
terms and conditions of this SECTION 2.2. As determined by a Plan Administrator,
each option  agreement  shall  state (i) the total  number of shares to which it
pertains,  (ii) the exercise price for the shares  covered by the Option,  (iii)
the time at which the Options vest and become  exercisable and (iv) the Option's
scheduled  expiration  date.  The  option  agreements  may  contain  such  other
provisions or conditions as a Plan Administrator  deems necessary or appropriate
to  effectuate  the sense and purpose of the Plan,  including  covenants  by the
Optionholder  not to compete  and  remedies  for the Company in the event of the
breach of any such covenant.

     (d) OPTION PERIOD.  No Discretionary  Option granted under the Plan that is
intended to be an Incentive  Stock Option shall be  exercisable  for a period in
excess of 10 years from the date of its grant (five  years if the  Discretionary
Option is granted to a shareholder who at the time the  Discretionary  Option is
granted  owns or is deemed to own stock  possessing  more than 10 percent of the
total  combined  voting  power of all  classes of stock of the Company or of any
Parent or any  Subsidiary  Corporation),  subject to earlier  termination in the
event of termination of employment,  retirement or death of the Optionholder.  A
Discretionary  Option  may be  exercised  in full or in part at any time or from
time to time  during the term of the  Discretionary  Option or  provide  for its
exercise in stated installments at stated times during the Option's term.

     (e) VESTING; LIMITATIONS. The time at which Discretionary Options vest with
respect to an  Optionholder  shall be in the  discretion of that  Optionholder's
Plan Administrator;  provided that no Discretionary  Options shall vest prior to
the Effective Date. Notwithstanding the foregoing, to the extent a Discretionary
Option is intended to qualify as an Incentive  Stock Option,  the aggregate fair
market value  (determined  as of the  respective  date or dates of grant) of the
Stock for which one or more  Options  granted to any person  under this Plan (or
any other option plan of the Company or its Parent or  Subsidiary  Corporations)
may for the first time become  exercisable as Incentive Stock Options during any
one  calendar  year shall not exceed the sum of $100,000  (referred to herein as
the  "$100,000  Limitation").  To the extent  that any person  holds two or more
Options which become  exercisable  for the first time in the same calendar year,
the foregoing  limitation  on the  exercisability  as an Incentive  Stock Option
shall be applied on the basis of the order in which such Options are granted.

     (f) NO  FRACTIONAL  SHARES.  Options  shall be  exercisable  only for whole
shares; no fractional shares will be issuable upon exercise of any Discretionary
Option granted under the Plan.

     (g) METHOD OF EXERCISE. To exercise a Discretionary Option, an Optionholder
(or  in  the  case  of  an  exercise  after  an   Optionholder's   death,   such
Optionholder's  executor,  administrator,  heir or legatee,  as the case may be)
must take the following action:

          (i) execute  and  deliver to the Company a written  notice of exercise
signed in writing by the person exercising the  Discretionary  Option specifying
the number of shares of Stock with respect to which the Discretionary  Option is
being exercised;

          (ii) pay the aggregate  Option Price in one of the alternate  forms as
set forth in SECTION 2.2(h) below; and

          (iii)  furnish  appropriate  documentation  that the person or persons
exercising the  Discretionary  Option (if other than the  Optionholder)  has the
right to exercise such Option.

                                       5
<PAGE>
As soon as practical  after the Exercise  Date, the Company will mail or deliver
to or on behalf of the Optionholder  (or any other person or persons  exercising
this  Discretionary  Option  under  the  Plan)  a  certificate  or  certificates
representing the Stock acquired upon exercise of the Discretionary Option.

     (h) PAYMENT  PRICE.  The aggregate  Option Price shall be payable in one of
the alternative forms specified below:

          (i) Full payment in cash or check made payable to the Company's order;
or

          (ii) Full  payment  in shares of Stock held for the  requisite  period
necessary  to avoid a charge to the  Company's  reported  earnings and valued at
fair market value on the Exercise Date (as determined in accordance with Section
4.5 hereof); or

          (iii) If a  cashless  exercise  program  has been  implemented  by the
Board,  full payment through a sale and remittance  procedure  pursuant to which
the  Optionholder  (A)  shall  provide  irrevocable  written  instructions  to a
designated brokerage firm to effect the immediate sale of the Optioned Shares to
be purchased and remit to the Company, out of the sale proceeds available on the
settlement date,  sufficient funds to cover the aggregate exercise price payable
for the  Optioned  Shares to be  purchased  and (B) shall  concurrently  provide
written  directives to the Company to deliver the  certificates for the Optioned
Shares to be purchased  directly to such brokerage firm in order to complete the
sale transaction.

     (i)  RIGHTS OF A  STOCKHOLDER.  An  Optionholder  shall not have any of the
rights of a stockholder  with respect to Optioned  Shares until such  individual
shall have  exercised  the Option  and paid the  Option  Price for the  Optioned
Shares.  No adjustment  will be made for dividends or other rights for which the
record date is prior to the date such stock certificate is issued.

     (j) REPURCHASE RIGHT. The Plan  Administrator  may, in its sole discretion,
set forth other  terms and  conditions  upon which the Company (or its  assigns)
shall have the right to repurchase  shares of Stock acquired by an  Optionholder
pursuant to a Discretionary Option. Any repurchase right of the Company shall be
exercisable by the Company (or its assignees)  upon such terms and conditions as
the Plan Administrator may specify in the Stock Repurchase  Agreement evidencing
such right.  The Plan  Administrator  may also in its discretion  establish as a
term and condition of one or more  Discretionary  Options granted under the Plan
that the  Company  shall  have a right  of first  refusal  with  respect  to any
proposed sale or other  disposition by the  Optionholder  of any shares of Stock
issued upon the exercise of such Discretionary  Options. Any such right of first
refusal shall be exercisable by the Company (or its assigns) in accordance  with
the terms and conditions set forth in the Stock Repurchase Agreement.

     (k) TERMINATION OF SERVICE.  If any Optionholder ceases to be in Service to
the  Company  for a reason  other  than  permanent  disability  or  death,  such
Optionholder must, within 90 days after the date of termination of such Service,
but in no event after the Option's stated expiration date,  exercise some or all
of the  Discretionary  Options that the Optionholder was entitled to exercise on
the  date  the  Optionholder's  Service  terminated;   provided,   that  if  the
Optionholder  is  discharged  for  Cause  or  commits  acts  detrimental  to the
Company's  interests after the Service of the  Optionholder has been terminated,
then the Option will  thereafter be void for all purposes.  "Cause" shall mean a
termination of Service based upon a finding by the applicable Plan Administrator
that the Optionholder:  (i) has committed a felony involving dishonesty,  fraud,
theft or embezzlement; (ii) after written notice from the Company has repeatedly
failed or  refused,  in a material  respect,  to follow  reasonable  policies or
directives  established  by the  Company;  (iii) after  written  notice from the
Company,  has willfully and persistently  failed to attend to material duties or
obligations;  (iv) has  performed  an act or  failed to act,  which,  if he were
prosecuted and convicted,  would  constitute a theft of money or property of the
Company;  or (v) has misrepresented or concealed a material fact for purposes of

                                       6
<PAGE>
securing  employment  with the  Company.  If any  Optionholder  ceases  to be in
Service to the Company by reason of permanent  disability  within the meaning of
section   22(e)(3)  of  the  Code  (as   determined  by  the   applicable   Plan
Administrator),  the  Optionholder  will  have  12  months  after  the  date  of
termination of Service,  but in no event after the stated expiration date of the
Optionholder's Discretionary Options, to exercise Discretionary Options that the
Optionholder  was  entitled to exercise on the date the  Optionholder's  Service
terminated as a result of the disability.

     (l) DEATH OF OPTIONHOLDER.  If an Optionholder  dies while in the Company's
Service,  any  Discretionary  Options  that the  Optionholder  was  entitled  to
exercise on the date of death will be exercisable within three months after such
date or until the stated expiration date of the Optionholder's Option, whichever
occurs first, by the person or persons ("successors") to whom the Optionholder's
rights pass under a will or by the laws of descent and distribution.  As soon as
practicable  after  receipt by the Company of such notice and of payment in full
of the Option Price, a certificate  or  certificates  representing  the Optioned
Shares shall be registered in the name or names  specified by the  successors in
the written notice of exercise and shall be delivered to the successors.

     (m) OTHER PLAN PROVISIONS STILL  APPLICABLE.  If a Discretionary  Option is
exercised upon the termination of Service or death of an Optionholder under this
Section 2.2,  the other  provisions  of the Plan will  continue to apply to such
exercise,  including the requirement  that the Optionholder or its successor may
be required to enter into a Stock Repurchase Agreement.

     (n)  DEFINITION  OF  "SERVICE".  For  purposes  of this Plan,  unless it is
evidenced  otherwise  in  the  option  agreement  with  the  Optionholder,   the
Optionholder  is  deemed  to be in  "Service"  to the  Company  so  long as such
individual renders continuous services on a periodic basis to the Company (or to
any Parent or Subsidiary Corporation) in the capacity of an employee,  director,
or an  independent  consultant or advisor.  In the  discretion of the applicable
Plan  Administrator,   an  Optionholder  will  be  considered  to  be  rendering
continuous  services to the Company even if the type of services  change,  e.g.,
from employee to independent consultant.  The Optionholder will be considered to
be an  employee  for so long as such  individual  remains  in the  employ of the
Company or one or more of its Parent or Subsidiary Corporations.

2.3  TERMS AND CONDITIONS OF STOCK AWARDS.

     (a)  ELIGIBILITY.  All Eligible  Persons shall be eligible to receive Stock
Awards.  The Plan  Administrator of each administered  group shall determine the
number of shares of Stock to be awarded from time to time to any Eligible Person
in such group.  Except as provided  otherwise in this Plan, the grant of a Stock
Award to a person (a  "Grantee")  shall  neither  entitle  such  person  to, nor
disqualify  such  person  from  participation  in, any other grant of options or
awards by the Company,  whether  under this Plan or under any other stock option
or award plan of the Company.

     (b)  AWARD  FOR  SERVICES  RENDERED.  Stock  Awards  shall  be  granted  in
recognition of an Eligible Person's services to the Company.  The grantee of any
such Stock Award shall not be required to pay any  consideration  to the Company
upon  receipt of such Stock  Award,  except as may be  required  to satisfy  any
applicable  Arizona corporate law,  employment tax and/or income tax withholding
requirements.

     (c)  CONDITIONS TO AWARD.  All Stock Awards shall be subject to such terms,
conditions,  restrictions,  or limitations as the applicable Plan  Administrator
deems  appropriate,  including,  by  way  of  illustration  but  not  by  way of
limitation,   restrictions   on   transferability,   requirements  of  continued
employment,  individual performance or the financial performance of the Company,

                                       7
<PAGE>
or payment by the recipient of any applicable  employment or withholding  taxes.
Such  Plan  Administrator  may  modify  or  accelerate  the  termination  of the
restrictions  applicable to any Stock Award under the  circumstances as it deems
appropriate.

     (d) AWARD AGREEMENTS.  A Plan Administrator may require as a condition to a
Stock Award that the recipient of such Stock Award enter into an award agreement
in such form and content as that Plan Administrator from time to time approves.

2.4  TERMS AND CONDITIONS OF SARS.

     (a)  ELIGIBILITY.  All Eligible  Persons shall be eligible to receive SARs.
The Plan Administrator of each administered group shall determine the SARs to be
awarded from time to time to any Eligible Person in such group.  The grant of an
SAR to a person shall neither entitle such person to, nor disqualify such person
from  participation  in, any other  grant of  options or awards by the  Company,
whether  under  this Plan or under any other  stock  option or award plan of the
Company.

     (b)  AWARD OF SARS.  Concurrently  with or  subsequent  to the grant of any
Discretionary  Option  to  purchase  one or  more  shares  of  Stock,  the  Plan
Administrator may award to the Optionholder with respect to each share of Stock,
underlying the  Discretionary  Option, a related SAR permitting the Optionholder
to be paid any  appreciation on that Stock in lieu of exercising the Option.  In
addition,  a  Plan  Administrator  may  award  to  any  Eligible  Person  an SAR
permitting  the  Eligible  Person to be paid the  appreciation  on a  designated
number of shares of the Stock, whether or not such Shares are actually issued.

     (c) CONDITIONS TO SAR. All SARs shall be subject to such terms, conditions,
restrictions  or  limitations  as  the  applicable  Plan   Administrator   deems
appropriate,  including,  by way of  illustration  but not by way of limitation,
restrictions  on   transferability,   requirements   of  continued   employment,
individual performance,  financial performance of the Company, or payment by the
recipient  of  any  applicable   employment  or  withholding  taxes.  Such  Plan
Administrator  may modify or  accelerate  the  termination  of the  restrictions
applicable to any SAR under the circumstances as it deems appropriate.

     (d) SAR AGREEMENTS.  A Plan Administrator may require as a condition to the
grant of an SAR that the  recipient  of such SAR enter into an SAR  agreement in
such form and content as that Plan Administrator from time to time approves.

     (e)  EXERCISE.  An Eligible  Person who has been granted a SAR may exercise
such SAR subject to the  conditions  specified in the SAR  agreement by the Plan
Administrator.

     (f) AMOUNT OF PAYMENT. The amount of payment to which the grantee of an SAR
shall be entitled upon the exercise of each SAR shall be equal to the amount, if
any,  by which the fair  market  value of the  specified  shares of Stock on the
exercise date exceeds the fair market value of the specified  shares of Stock on
the date the  Discretionary  Option  related  to the SAR was  granted  or became
effective,  or, if the SAR is not related to any Option, on the date the SAR was
granted or became effective.

     (g)  FORM OF  PAYMENT.  The SAR may be paid in  either  cash or  Stock,  as
determined in the discretion of the applicable Plan  Administrator and set forth
in the SAR  agreement.  If the  payment is in Stock,  the number of shares to be
paid to the  participant  shall be  determined  by  dividing  the  amount of the
payment  determined  pursuant to SECTION  2.4(f) by the fair  market  value of a
share of Stock on the  exercise  date of such SAR.  As soon as  practical  after
exercise,  the  Company  shall  deliver  to the SAR  grantee  a  certificate  or
certificates for such shares of Stock.

                                       8
<PAGE>
     (h) TERMINATION OF EMPLOYMENT;  DEATH.  Sections 2.2(k) and (l), applicable
to Options, shall apply equally to SARs.

2.5  OTHER CASH AWARDS.

     (a) IN GENERAL.  The Plan  Administrator of each  administered  group shall
have the  discretion  to make other  awards of cash to Eligible  Persons in such
group ("Cash Awards"). Such Cash Awards may relate to existing Options or to the
appreciation in the value of the Stock or other Company securities.

     (b)  CONDITIONS  TO AWARD.  All Cash Awards shall be subject to such terms,
conditions,  restrictions  or limitations as the applicable  Plan  Administrator
deems  appropriate,  and such Plan  Administrator  may require as a condition to
such Cash  Award  that the  recipient  of such Cash  Award  enter  into an award
agreement in such form and content as the Plan  Administrator  from time to time
approves.

                                   ARTICLE 3.
                            AUTOMATIC GRANT PROGRAM

     3.1 ELIGIBLE  DIRECTORS  UNDER THE AUTOMATIC  GRANT PROGRAM.  The Automatic
Grant Program shall  commence as of the date set forth in SECTION 1.3(b) hereof.
The persons  eligible to  participate  in the  Automatic  Grant Program shall be
limited to non-employee  Board members ("Eligible  Directors").  Persons who are
eligible  under the  Automatic  Grant  Program  may also be  eligible to receive
Discretionary  Options or  Discretionary  Awards under the  Discretionary  Grant
Program or option  grants or direct  stock  issuances  under  other plans of the
Company.

3.2  TERMS AND CONDITIONS OF AUTOMATIC OPTION GRANTS.

     (a)  AMOUNT  AND DATE OF GRANT.  During  the term of this  Plan,  grants of
Automatic  Options shall be made to each Eligible Director  ("Optionholder")  as
follows:

          (i) ANNUAL  GRANTS.  Each year on the Annual  Grant Date an  Automatic
Option to  acquire  2,500  shares of stock  shall be  granted  to each  Eligible
Director for so long as there are shares of Stock  available  under  SECTION 1.2
hereof.  The  "Annual  Grant  Date"  shall be the date of the  Company's  annual
stockholders  meeting  commencing as of the next annual meeting  occurring after
the  Effective  Date.  Any Person that was  granted an  Automatic  Option  under
SECTION  3.2(a)(ii)  hereof  within 90 days of an  Annual  Grant  Date  shall be
ineligible  to  receive an  Automatic  Option  Grant  pursuant  to this  SECTION
3.2(a)(i) on such Annual Grant Date.

          (ii) INITIAL NEW DIRECTOR GRANTS. On the Initial Grant Date, every new
member of the Board who is an Eligible Director and has not previously  received
an Automatic Option grant under this SECTION  3.2(a)(ii) or SECTION  3.2(a)(iii)
shall be granted an Automatic  Option to acquire  15,000 shares of Stock as long
as there are shares of Stock  available  under SECTION 1.2 hereof.  The "Initial
Grant Date" shall be the date that an Eligible  Director is first  appointed  or
elected to the Board.

          (iii) INITIAL EXISTING  DIRECTOR  GRANTS.  On the Adoption Date, every
Eligible  Director shall be granted an Automatic  Option to acquire 7,500 shares
of Stock.

     (b) EXERCISE  PRICE.  The exercise  price per share of Stock (the "Optioned
Shares") subject to each Automatic Option grant shall be equal to 100 percent of

                                       9
<PAGE>
the fair market  value per share of the Stock on the date the  Automatic  Option
was granted as determined in accordance with the valuation provisions of SECTION
4.5 hereof (the "Option Price").

     (c) VESTING.  Each Automatic Option grant shall become exercisable and vest
on the date of such grant; provided that no Automatic Option shall vest prior to
the Effective Date.

     (d) METHOD OF  EXERCISE.  In order to  exercise  an  Automatic  Option with
respect to any vested Optioned  Shares,  an  Optionholder  (or in the case of an
exercise  after  an   Optionholder's   death,  such   Optionholder's   executor,
administrator,  heir or  legatee,  as the case may be) must  take the  following
action:

          (i) execute  and  deliver to the Company a written  notice of exercise
signed in writing by the person  exercising the Automatic Option  specifying the
number of shares of Stock with  respect to which the  Automatic  Option is being
exercised;

          (ii) pay the aggregate  Option Price in one of the alternate  forms as
set forth in Section 3.2(e) below; and

          (iii)  furnish  appropriate  documentation  that the person or persons
exercising the Automatic Option (if other than the  Optionholder)  has the right
to exercise such Option.

As soon after the Exercise Date, as practical, the Company shall mail or deliver
to or on behalf of the Optionholder  (or any other person or persons  exercising
the Automatic  Option in  accordance  herewith) a  certificate  or  certificates
representing  the Stock for which the  Automatic  Option has been  exercised  in
accordance  with the  provisions  of this  Plan.  In no event may any  Automatic
Option be exercised for any fractional shares.

     (e) PAYMENT  PRICE.  The aggregate  Option Price shall be payable in one of
the alternative forms specified below:

          (i) full payment in cash or check made payable to the Company's order;
or

          (ii) full  payment  in shares of Stock held for the  requisite  period
necessary  to avoid a charge to the  Company's  reported  earnings and valued at
fair market value on the Exercise Date (as determined in accordance with Section
4.5 hereof); or

(iii) if a cashless  exercise  program has been  implemented by the Board,  full
payment  through  a  sale  and  remittance   procedure  pursuant  to  which  the
Optionholder (A) shall provide irrevocable written  instructions to a designated
brokerage  firm to  effect  the  immediate  sale of the  Optioned  Shares  to be
purchased and remit to the Company,  out of the sale  proceeds  available on the
settlement date,  sufficient funds to cover the aggregate exercise price payable
for the  Optioned  Shares to be  purchased  and (B) shall  concurrently  provide
written  directives to the Company to deliver the  certificates for the Optioned
Shares to be purchased  directly to such brokerage firm in order to complete the
sale transaction.

     (f) TERM OF  OPTION.  Each  Automatic  Option  shall  expire  on the  tenth
anniversary of the date on which an Automatic Option grant was made ("Expiration
Date").  Except as  provided  in  Article IV  hereof,  should an  Optionholder's
service as a Board  member  cease  prior to the  Expiration  Date for any reason
while  an  Automatic  Option  remains  outstanding  and  unexercised,  then  the
Automatic Option term shall immediately terminate and the Automatic Option shall
cease to be outstanding in accordance with the following provisions:

                                       10
<PAGE>
          (i) The Automatic Option shall  immediately  terminate and cease to be
outstanding  for any  shares of Stock  which  were not vested at the time of the
Optionholder's cessation of Board service.

          (ii) Should an Optionholder cease, for any reason other than death, to
serve  as a  member  of the  Board,  then the  Optionholder  shall  have 90 days
measured  from the date of such  cessation of Board service in which to exercise
the Options which vested prior to the time of such  cessation of Board  service.
In no event, however, may any Automatic Option be exercised after the Expiration
Date of such Option.

          (iii) Should an  Optionholder  die while  serving as a Board member or
within  90  days  after   cessation   of  Board   service,   then  the  personal
representative  of the  Optionholder's  estate (or the person or persons to whom
the Automatic Option is transferred  pursuant to the  Optionholder's  will or in
accordance with the laws of descent and distribution) shall have a 90 day period
measured from the date of the Optionholder's cessation of Board service in which
to exercise  the Options  which  vested  prior to the time of such  cessation of
Board service. In no event, however, may any Automatic Option be exercised after
the Expiration Date of such Option.

     (g)  RIGHTS OF A  STOCKHOLDER.  An  Optionholder  shall not have any of the
rights of a stockholder  with respect to Optioned  Shares until such  individual
shall have  exercised  the Option  and paid the  Option  Price for the  Optioned
Shares.  No adjustment  will be made for dividends or other rights for which the
record date is prior to the date such stock certificate is issued.

                                   ARTICLE 4.
                                  MISCELLANEOUS

     4.1 CAPITAL ADJUSTMENTS. The aggregate number of shares of Stock subject to
the Plan,  the number of shares of Stock  covered  by  outstanding  Options  and
Awards, the number of shares of Stock covered by unissued Automatic Options, and
the price per  share  stated in all  outstanding  Options  and  Awards  shall be
proportionately  adjusted  for  any  increase  or  decrease  in  the  number  of
outstanding  shares of Stock of the  Company  resulting  from a  subdivision  or
consolidation  of shares or any other  capital  adjustment  or the  payment of a
stock  dividend  or any other  increase or decrease in the number of such shares
effected  without  the  Company's  receipt of  consideration  therefor in money,
services or property.

     4.2 MERGERS, ETC. If the Company is the surviving corporation in any merger
or consolidation  (not including a Corporate  Transaction),  any Option or Award
granted under the Plan shall  pertain to and apply to the  securities to which a
holder of the number of shares of Stock  subject  to the  Option or Award  would
have been entitled prior to the merger or  consolidation.  Except as provided in
Section 4.3 hereof,  a  dissolution  or  liquidation  of the Company shall cause
every Option or Award outstanding hereunder to terminate.

     4.3  CORPORATE  TRANSACTION.  In the  event of  stockholder  approval  of a
Corporate  Transaction,  (a) all unvested Automatic Options shall  automatically
accelerate and immediately vest so that each outstanding  Option shall, one week
prior to the  specified  effective  date for the Corporate  Transaction,  become
fully exercisable for all of the Optioned Shares and (b) the Plan  Administrator
shall have the discretion and authority, exercisable at any time, to provide for
the  automatic  acceleration  of one or  more of the  outstanding  Discretionary
Options  or  Discretionary  Awards  granted  by it  under  the  Plan.  Upon  the
consummation of the Corporate Transaction,  all Options shall, to the extent not
previously exercised, terminate and cease to be outstanding.

                                       11
<PAGE>
     4.4 CHANGE IN CONTROL.

          (a) AUTOMATIC GRANT PROGRAM. In the event of a Change in Control,  all
unvested Automatic Options shall  automatically  accelerate and immediately vest
so that  each  outstanding  Automatic  Option  shall,  immediately  prior to the
effective date of such Change in Control,  become fully  exercisable  for all of
the Optioned Shares. Thereafter,  each Automatic Option shall remain exercisable
until the Expiration Date of such Option.

          (b) DISCRETIONARY  GRANT PROGRAM. In the event of a Change in Control,
a Plan Administrator shall have the discretion and authority, exercisable at any
time,  whether  before  or after the  Change  in  Control,  to  provide  for the
automatic  acceleration  of one or more  outstanding  Discretionary  Options  or
Discretionary  Awards  granted by it under the Plan upon the  occurrence of such
Change in Control.  A Plan  Administrator  may also impose  limitations upon the
automatic  acceleration  of such  Options  or  Awards  to the  extent  it  deems
appropriate.  Any Options or Awards  accelerated  upon a Change in Control  will
remain fully  exercisable  until the  expiration  or sooner  termination  of the
Option term.

          (c)  INCENTIVE  STOCK  OPTION  LIMITS.   The   exercisability  of  any
Discretionary  Options which are intended to qualify as Incentive  Stock Options
and which are accelerated by the Plan Administrator in connection with a pending
Corporation Transaction or Change in Control shall, except as otherwise provided
in the discretion of the Plan Administrator and the Optionholder, remain subject
to the $100,000 Limitation and vest as quickly as possible without violating the
$100,000 Limitation.

     4.5  CALCULATION OF FAIR MARKET VALUE OF STOCK.  The fair market value of a
share of Stock on any relevant date shall be  determined in accordance  with the
following provisions:

          (a) If the Stock is not at the time  listed or  admitted to trading on
any stock exchange but is traded in the over-the-counter market, the fair market
value shall be the mean  between the highest bid and lowest asked prices (or, if
such information is available,  the closing selling price) per share of Stock on
the date in question in the over-the-counter market, as such prices are reported
by the National  Association of Securities  Dealers through its Nasdaq system or
any successor  system. If there are no reported bid and asked prices (or closing
selling price) for the Stock on the date in question,  then the mean between the
highest bid price and lowest asked price (or the closing  selling  price) on the
last preceding date for which such quotations  exist shall be  determinative  of
fair market value.

          (b) If the Stock is at the time  listed or  admitted to trading on any
stock  exchange,  then the fair market value shall be the closing  selling price
per share of Stock on the date in question on the stock  exchange  determined by
the Board to be the primary  market for the Stock,  as such price is  officially
quoted in the composite tape of  transactions  on such exchange.  If there is no
reported sale of Stock on such  exchange on the date in question,  then the fair
market  value shall be the  closing  selling  price on the  exchange on the last
preceding date for which such quotation exists.

          (c) If the Stock at the time is neither listed nor admitted to trading
on any stock exchange nor traded in the  over-the-counter  market, then the fair
market  value shall be  determined  by the Board after  taking into account such
factors as the Board shall deem  appropriate,  including one or more independent
professional appraisals.

     4.6 USE OF PROCEEDS.  The proceeds received by the Company from the sale of
Stock pursuant to the exercise of Options or Awards hereunder,  if any, shall be
used for general corporate purposes.

     4.7  CANCELLATION  OF  OPTIONS.  Each  Plan  Administrator  shall  have the
authority to effect,  at any time and from time to time, with the consent of the
affected Optionholders, the cancellation of any or all outstanding Discretionary
Options  granted  under  the  Plan by that  Plan  Administrator  and to grant in

                                       12
<PAGE>
substitution  therefore  new  Discretionary  Options under the Plan covering the
same or different  numbers of shares of Stock as long as such new  Discretionary
Options  have an  exercise  price per  share of Stock no less  than the  minimum
exercise price as set forth in Section 2.2(b) hereof on the new grant date.

     4.8 REGULATORY  APPROVALS.  The implementation of the Plan, the granting of
any Option or Award  hereunder,  and the  issuance of Stock upon the exercise of
any such Option or Award shall be subject to the  procurement  by the Company of
all approvals and permits required by regulatory authorities having jurisdiction
over the Plan,  the  Options  or Awards  granted  under it and the Stock  issued
pursuant to it.

     4.9 INDEMNIFICATION. In addition to such other rights of indemnification as
they may have, the members of a Plan Administrator shall be indemnified and held
harmless by the Company, to the extent permitted under applicable law, for, from
and against all costs and  expenses  reasonably  incurred by them in  connection
with any action,  legal proceeding to which any member thereof may be a party by
reason of any action taken,  failure to act under or in connection with the Plan
or any  rights  granted  thereunder  and  against  all  amounts  paid by them in
settlement  thereof or paid by them in  satisfaction  of a judgment  of any such
action, suit or proceeding, except a judgment based upon a finding of bad faith.

     4.10 PLAN NOT  EXCLUSIVE.  This Plan is not  intended  to be the  exclusive
means by which the Company  may issue  options or warrants to acquire its Stock,
stock awards or any other type of award.  To the extent  permitted by applicable
law,  any such other  option,  warrants  or awards may be issued by the  Company
other than pursuant to this Plan without shareholder approval.

     4.11 COMPANY RIGHTS. The grants of Options shall in no way affect the right
of the Company to adjust, reclassify, reorganize or otherwise change its capital
or business structure or to merge, consolidate,  dissolve,  liquidate or sell or
transfer all or any part of its business or assets.

     4.12 ASSIGNMENT.  The right to acquire Stock or other assets under the Plan
may not be assigned,  encumbered or otherwise  transferred  by any  Optionholder
except as  specifically  provided  herein.  No Option or Award granted under the
Plan or any of the rights and privileges  conferred  thereby shall be assignable
or  transferable by an Optionholder or grantee other than by will or the laws of
descent and distribution,  and such Option or Award shall be exercisable  during
the  Optionholder's  or grantee's  lifetime only by the Optionholder or grantee.
Notwithstanding  the foregoing,  any Options or Awards  granted  pursuant to the
Discretionary Grant Program may be assigned, encumbered or otherwise transferred
by the Optionholder or grantee if specifically allowed by the Plan Administrator
upon the grant of such Option or Award.  The  provisions of the Plan shall inure
to the  benefit of, and be binding  upon,  the  Company  and its  successors  or
assigns,  and the Optionholders,  the legal  representatives of their respective
estates, their respective heirs or legatees and their permitted assignees.

     4.13 SECURITIES RESTRICTIONS

     (a) LEGEND ON CERTIFICATES.  All certificates  representing shares of Stock
issued under the Plan shall be endorsed with a legend reading as follows:

             The  shares  of  Common   Stock   evidenced  by  this
             certificate  have been issued to the registered owner
             in reliance upon written  representations  that these
             shares  have been  purchased  solely for  investment.
             These shares may not be sold, transferred or assigned
             unless in the  opinion of the  Company  and its legal
             counsel such sale, transfer or assignment will not be

                                       13
<PAGE>
             in  violation  of  the  Securities  Act of  1933,  as
             amended, and the rules and regulations thereunder.

          (b) PRIVATE  OFFERING FOR INVESTMENT  ONLY. The Options and Awards are
and shall be made  available  only to a limited number of present and future key
executives,  directors  and  employees  who  have  knowledge  of  the  Company's
financial  condition,  management  and its affairs.  The Plan is not intended to
provide additional capital for the Company,  but to encourage ownership of Stock
among the Company's key  personnel.  By the act of accepting an Option or Award,
each grantee  agrees (i) that,  any shares of Stock  acquired will be solely for
investment  not with any  intention to resell or  redistribute  those shares and
(ii) such intention will be confirmed by an appropriate  certificate at the time
the Stock is acquired if  requested  by the  Company.  The neglect or failure to
execute such a  certificate,  however,  shall not limit or negate the  foregoing
agreement.

          (c) REGISTRATION  STATEMENT.  If a Registration Statement covering the
shares of Stock issuable  under the Plan as filed under the Securities  Exchange
Act of 1933, as amended,  and as declared  effective by the Securities  Exchange
Commission,  the provisions of SECTIONS  4.14(a) and (b) shall terminate  during
the period of time that such Registration  Statement,  as periodically  amended,
remains effective.

     4.14 TAX WITHHOLDING.

          (a) GENERAL.  The Company's obligation to deliver Stock under the Plan
shall be subject to the satisfaction of all applicable federal,  state and local
income tax withholding requirements.

          (b) SHARES TO PAY FOR  WITHHOLDING.  The Board may, in its  discretion
and in  accordance  with  the  provisions  of  this  SECTION  4.15(b)  and  such
supplemental  rules as it may from time to time adopt  (including the applicable
safe-harbor  provisions of SEC Rule 16b-3),  provide any or all Optionholders or
Grantees with the right to use shares of Stock in satisfaction of all or part of
the  federal,   state  and  local  income  tax  liabilities   incurred  by  such
Optionholders  or Grantees in  connection  with the receipt of Stock  ("Taxes").
Such right may be provided to any such Optionholder or Grantee in either or both
of the following formats:

               (i) STOCK WITHHOLDING. An Optionholder or Grantee may be provided
with the election,  which may be subject to approval by the Plan  Administrator,
to have the Company withhold,  from the Stock otherwise  issuable,  a portion of
those  shares  of  Stock  with an  aggregate  fair  market  value  equal  to the
percentage of the applicable Taxes (not to exceed 100 percent) designated by the
Optionholder or Grantee.

               (ii) STOCK DELIVERY.  The Board may, in its  discretion,  provide
the Optionholder or Grantee with the election to deliver to the Company,  at the
time the Option is  exercised  or Stock is awarded,  one or more shares of Stock
previously  acquired by such individual  (other than pursuant to the transaction
triggering  the  Taxes)  with  an  aggregate  fair  market  value  equal  to the
percentage  of the taxes  incurred in  connection  with such Option  exercise or
Stock  Award (not to exceed  100  percent)  designated  by the  Optionholder  or
Grantee.

          (c)  GOVERNING  LAW.  The Plan shall be governed by and all  questions
hereunder  shall be  determined  in  accordance  with  the laws of the  State of
Arizona.

                                       14
<PAGE>
                                   ARTICLE 5.
                                   DEFINITIONS

     The  following  capitalized  terms used in this Plan shall have the meaning
described below:

     "AFFILIATES"  shall mean all "executive  officers" (as that term is defined
in Rule 16a-1(f) promulgated under the Act) and directors of the Company and all
persons  who own ten  percent or more of the  Company's  issued and  outstanding
Stock.

     "ANNUAL GRANT DATE" shall mean the date of the Company's annual stockholder
meeting.

     "AUTOMATIC  GRANT PROGRAM" shall mean that program set forth in Article III
of this  Agreement  pursuant  to which  non-employee  members  of the  Board are
automatically granted Options upon certain events.

     "AUTOMATIC  OPTION GRANT" shall mean those automatic  option grants made on
the Annual Grant Date, on the Initial Grant Date, and on the Effective Date.

     "AUTOMATIC  OPTIONS"  shall  mean those  Options  granted  pursuant  to the
Automatic Grant Program.

     "AWARDS" shall mean the Discretionary Awards and the Automatic Awards.

     "BOARD" shall mean the Board of Directors of the Company.

     "CASH  AWARD"  shall  mean an award to be paid in cash  and  granted  under
Section 2.5 hereunder.

     "CHANGE IN CONTROL"  shall mean and include the following  transactions  or
situations:

          (a) A sale,  transfer,  or other  disposition by the Company through a
single  transaction  or a series of  transactions  of  securities of the Company
representing  30 percent or more of the combined  voting power of the  Company's
then  outstanding  securities to any "Unrelated  Person" or "Unrelated  Persons"
acting in concert  with one  another.  For  purposes of this  Section,  the term
"Person"  shall mean and include any  individual,  partnership,  joint  venture,
association, trust corporation, or other entity (including a "group" as referred
to in Section  13(d)(3)  of the Act).  For  purposes of this  Section,  the term
"Unrelated  Person" shall mean and include any Person other than the Company,  a
wholly-owned  subsidiary  of the  Company,  or an employee  benefit  plan of the
Company.

          (b)  A  sale,   transfer,   or  other  disposition  through  a  single
transaction  or a series  of  transactions  of all or  substantially  all of the
assets of the Company to an  Unrelated  Person or  Unrelated  Persons  acting in
concert with one another.

          (c) A  change  in  the  ownership  of the  Company  through  a  single
transaction  or a series  of  transactions  such  that any  Unrelated  Person or
Unrelated  Persons  acting in concert  with one another  become the  "Beneficial
Owner,"  directly or indirectly,  of securities of the Company  representing  at
least 30 percent of the combined voting power of the Company's then  outstanding
securities. For purposes of this Section, the term "Beneficial Owner" shall have
the same meaning as given to that term in Rule 13d-3  promulgated under the Act,
provided  that  any  pledgee  of  voting  securities  is  not  deemed  to be the
Beneficial  Owner thereof prior to its acquisition of voting rights with respect
to such securities.

                                       15
<PAGE>
          (d)  Any  consolidation  or  merger  of the  Company  with  or into an
Unrelated  Person,  unless  immediately  after the  consolidation  or merger the
holders  of  the  common  stock  of  the  Company   immediately   prior  to  the
consolidation or merger are the Beneficial Owners of securities of the surviving
corporation representing at least 50 percent of the combined voting power of the
surviving corporation's then outstanding securities.

          (e) During any period of two years,  individuals who, at the beginning
of such period, constituted the Board of Directors of the Company cease, for any
reason,  to  constitute  at least a majority  thereof,  unless the  election  or
nomination  for  election of each new  director  was  approved by the vote of at
least two-thirds of the directors then still in office who were directors at the
beginning of such period.

          (f) A change in  control  of the  Company  of a nature  that  would be
required to be reported in response to item 6(e) of Schedule  14A of  Regulation
14A  promulgated  under the Act, or any successor  regulation of similar import,
regardless of whether the Company is subject to such reporting requirement.

     Notwithstanding  any  provision  hereof to the  contrary,  the  filing of a
proceeding for the reorganization of the Company under Chapter 11 of the General
Bankruptcy Code or any successor or other statute of similar import shall not be
deemed to be a Change of Control for purposes of this Plan.

     "CODE" shall mean the Internal Revenue Code of 1986, as amended.

     "COMPANY"  shall  mean  Main  Street  and  Main  Incorporated,  a  Delaware
corporation.

     "CORPORATE  TRANSACTION"  shall mean (a) a merger or consolidation in which
the Company is not the surviving entity,  except for a transaction the principal
purposes of which is to change the state in which the  Company is  incorporated;
(b) the sale,  transfer of or other  disposition of all or substantially  all of
the  assets of the  Company  and  complete  liquidation  or  dissolution  of the
Company,  or (c) any reverse merger in which the Company is the surviving entity
but in which  the  securities  possessing  more  than 50  percent  of the  total
combined voting power of the Company's outstanding securities are transferred to
a person or persons  different from those who held such  securities  immediately
prior to such merger.

     "DISCRETIONARY AWARD" shall mean a Stock Award, SAR or Cash Award under the
Discretionary Grant Program.

     "DISCRETIONARY  GRANT PROGRAM" shall mean the program  described in ARTICLE
II of this  Agreement  pursuant to which  certain  Eligible  Persons are granted
Options or Awards in the discretion of the Plan Administrator.

     "DISCRETIONARY  OPTIONS" shall mean options granted under the Discretionary
Grant Program.

     "DISINTERESTED  DIRECTORS"  shall  mean those  Directors  who  satisfy  the
definition of "Disinterested Person" under Rule 16b-3(c)(2)(i) promulgated under
the Act.

     "EFFECTIVE DATE" shall mean the date that the Plan has been approved by the
stockholders as required by SECTION 1.3(a) hereof.

                                       16
<PAGE>
     "ELIGIBLE  DIRECTORS"  shall  mean,  with  respect to the  Automatic  Grant
Program, those persons who are non-employee Board members.

     "ELIGIBLE  PERSONS"  shall mean,  with respect to the  Discretionary  Grant
Program,  those  persons  who,  at the time  that the  Discretionary  Option  or
Discretionary  Award is granted,  are (i) key personnel  (including officers and
directors)  of the  Company  or  Parent  or  Subsidiary  Corporations,  or  (ii)
consultants  or independent  contractors  who provide  valuable  services to the
Company  or  Parent  or  Subsidiary  Corporations;  provided  that  if a  Senior
Committee  is formed  pursuant  to SECTION  2.1(b)  hereof,  the members of that
Committee  shall not be included as "Eligible  Persons" under the  Discretionary
Grant Program during their tenure on the Senior Committee.

     "EMPLOYEE  COMMITTEE"  shall mean that committee  appointed by the Board to
administer the Plan with respect to the  Non-Affiliates  and comprised of one or
more persons who are members of the Board.

     "EXERCISE  DATE" shall be the date on which written  notice of the exercise
of an Option is delivered to the Company in accordance with the  requirements of
the Plan.

     "EXPIRATION DATE" shall be the 10-year  anniversary of the date on which an
Automatic Option Grant was made.

     "GRANTEE"  shall mean an  Eligible  Person or  Eligible  Director  that has
received an Award.

     "INCENTIVE STOCK OPTION" shall mean a Discretionary Option that is intended
to qualify as an "inventive stock option" under Code section 422.

     "INITIAL GRANT DATE" shall mean the date that an Eligible Director is first
appointed or elected to the Board.

     "NON-AFFILIATES" shall mean all persons who are not Affiliates.

     "$100,000 LIMITATION" shall mean the limitation in which the aggregate fair
market value  (determined  as of the  respective  date or dates of grant) of the
Stock for which one or more  Options  granted to any person  under this Plan (or
any other  option plan of the Company or any Parent or  Subsidiary  Corporation)
may for the first time be exercisable as Incentive  Stock Options during any one
calendar year shall not exceed the sum of $100,000.

     "OPTIONHOLDER"  shall mean an Eligible Person or Eligible  Director to whom
Options have been granted.

     "OPTIONED  SHARES"  shall be those shares of Stock to be optioned from time
to time to any Eligible Person or Eligible Directors.

     "OPTION  PRICE"  shall mean the option  price per share as specified by the
Plan Administrator or by the terms of the Plan.

     "OPTIONS"  shall mean  options  granted  under the Plan to  acquire  Stock.

     "PARENT  CORPORATION"  shall mean any  corporation in the unbroken chain of
corporations  ending with the employer  corporation,  where, at each link of the

                                       17
<PAGE>
chain,  the  corporation  and the link  above  owns at least 50  percent  of the
combined  total voting power of all classes of the stock in the  corporation  in
the link below.

     "PLAN" shall mean the stock option plan for the Company.

     "PLAN ADMINISTRATOR" shall mean (a) either the Board, the Senior Committee,
or  any  other  committee,   whichever  is  applicable,   with  respect  to  the
administration  of the  Discretionary  Grant Program as it relates to Affiliates
and (b)  either the  Board,  the  Employee  Committee,  or any other  committee,
whichever is applicable, with respect to the administration of the Discretionary
Grant Program as it relates to Non-Affiliates.

     "SAR" shall mean stock appreciation  rights granted pursuant to Section 2.4
hereof.

     "SENIOR  COMMITTEE"  shall mean that  committee  appointed  by the Board to
administer  the  Discretionary  Grant Program with respect to the Affiliates and
comprised of two or more Disinterested Directors.

     "SERVICE" shall have the meaning set forth in Section 2.2(n) hereof.

     "STOCK"  shall mean shares of the Company's  common stock,  $.001 par value
per share,  which may be unissued or treasury shares, as the Board may from time
to time determine.

     "STOCK  AWARDS" shall mean Stock directly  granted under the  Discretionary
Grant Program.

     "SUBSIDIARY  CORPORATION"  shall mean any corporation in the unbroken chain
of corporations starting with the employer  corporation,  where, at each link of
the chain,  the  corporation  and the link above owns at least 50 percent of the
combined voting power of all classes of stock in the corporation below.

     EXECUTED as of the 8th day of January, 1996.

                                               MAIN STREET AND MAIN INCORPORATED



                                               By:
                                                  ------------------------------
                                               Name:
                                                  ------------------------------
                                               Its:
                                                  ------------------------------


ATTESTED BY:


- ------------------------------
Secretary

                        MAIN STREET AND MAIN INCORPORATED
                             STOCK OPTION AGREEMENT

     THIS STOCK OPTION AGREEMENT  ("Agreement") is made as of August 5, 1996, by
and  between  MAIN STREET AND MAIN  INCORPORATED,  a Delaware  corporation  (the
"Company"), and JOHN F. ANTIOCO ("Antioco").

     WHEREAS,  Antioco and the Company have entered into an Employment Agreement
as of August 5, 1996 (the "Employment Agreement"), whereby Antioco will serve as
the Chairman of the Board of the Company; and

     WHEREAS,  the Employment  Agreement provides that the Company will grant to
Antioco an option to purchase  shares of the Company's  common stock,  par value
$.001 per share (the "Common Stock"); and

     WHEREAS,  the Company  considers it desirable  and its best  interest  that
Antioco be given an opportunity to acquire a proprietary interest in the Company
and added  incentive  to advance the  interest of the Company by  possessing  an
option to purchase shares of Common Stock.

     NOW,  THEREFORE,  in  consideration  of the  premises  and  of  the  mutual
covenants herein contained, it is agreed by and between the parties as follows:

     1. GRANT OF OPTION.  Subject in all respects to the terms,  conditions  and
provisions of this Agreement,  the Company grants to Antioco,  as of the date of
this  Agreement  (the  "Grant  Date"),  the right,  privilege  and  option  (the
"Option") to purchase 800,000 shares of Common Stock (the "Optioned Shares").

     2. OPTION PRICE AND VESTING.

          (a) GENERAL.  The purchase price (the "Option  Price") of the Optioned
Shares  and the time at which  the  Optioned  Shares  vest  and  Antioco  or his
permitted  assignee(s)  (each, an "Optionholder")  may thereafter  exercise this
Option with respect to such Optioned Shares shall be as follows:

                                                         PER SHARE
                                    NUMBER OF              OPTION
          VESTING DATE               OPTIONS               PRICE
          ------------               -------               -----
          August 5, 1996             200,000               $2.00
          August 5, 1997             200,000               $2.00
          August 5, 1998             200,000               $3.00
          August 5, 1999             200,000               $5.00


          (b) ACCELERATED  VESTING AND FORFEITURE OF UNVESTED  OPTIONED  SHARES.
Notwithstanding  the provisions of Section 2(a) hereof, the Optioned Shares that
would  otherwise  vest on August 5,  1997 will vest  immediately  on the date on
which the closing sale price of the Common  Stock has  exceeded  $6.00 per share
for 20 consecutive  days and the options that would  otherwise vest on
<PAGE>
August 5, 1998 and August 5, 1999 will vest immediately on the date on which the
closing  sale  price  of  the  Common  Stock  exceeds  $8.00  per  share  for 20
consecutive  trading days. The Optioned Shares will vest and become  exercisable
on the foregoing dates only if the Employment Term (as defined in the Employment
Agreement) has not terminated  prior to such dates.  Any Optioned Shares granted
pursuant to this Agreement that have not vested prior to the  termination of the
Employment  Term  will be  forfeited  immediately  upon the  termination  of the
Employment  Term.  In the event of a "Change of Control" of Employer (as defined
in the Employment  Agreement),  any unvested  Optioned  Shares will become fully
vested and exercisable  immediately upon such Change of Control. In the event of
a Change of Control that is not approved by at least  two-thirds  of the members
of  Employer's  Board of  directors,  the  exercise  price  for all  unexercised
Optioned  Shares  outstanding  on the date of such  Change of  Control  shall be
increased  by  100%.  Optioned  Shares  that  have  vested  may be  acquired  in
accordance  with the terms of this Agreement at any time, and from time to time,
in whole or in part, until the Option expires as provided in Section 4 hereof.

     3. EXERCISE OF OPTION. All or any portion of the vested Optioned Shares may
be purchased by an Optionholder upon written notice to the Company, addressed to
the Company at its principal  place of business.  Such notice shall be signed by
the  Optionholder  and shall state the  election to exercise  the Option and the
number of Optioned  Shares  with  respect to which it is being  exercised.  Such
notice  shall be  accompanied  by payment  in full of the  Option  Price for the
number of shares of Common Stock being purchased. Payment may be made in cash or
by check or by  tendering  duly  endorsed  certificates  representing  shares of
Common  Stock  then owned by the  Optionholder.  In the sole  discretion  of the
Company, an Optionholder may be provided with the election to pay for the Option
Price by having the Company withhold,  from the Common Stock otherwise issuable,
a portion of those shares of Common  Stock with an  aggregate  fair market value
equal to that portion of the Option Price designated by the Optionholder (not to
exceed 100 percent of the Option  Price).  Upon the exercise of the Option,  the
Company  shall  deliver,  or  cause  to be  delivered,  to  the  Optionholder  a
certificate  or  certificates  representing  the  net  shares  of  Common  Stock
purchased  upon such  exercise as soon as  practicable  after  payment for those
shares has been received by the Company.  All shares that are purchased and paid
for in full upon exercise of the Option shall be fully paid and non-assessable.

     4.  TERMINATION  OF OPTION.  This  Option,  to the  extent  not  previously
exercised,  shall terminate upon the tenth  anniversary of the Grant Date, or as
otherwise set forth in this Agreement.

     5. TERMINATION OF EMPLOYMENT.  If Antioco's  employment with the Company is
terminated pursuant to the Employment Agreement,  or as a result of the death or
disability of Antioco,  all Optioned Shares that are vested shall be exercisable
by an  Optionholder  in accordance with Section 3 hereof for a period of 30 days
(one year in the case of a termination  as the result of the death or disability
of Antioco)  after the  expiration  of the  Employment  Term or until the stated
expiration  date of the Option,  whichever  occurs  first.  Notwithstanding  the
foregoing,  if Antioco is terminated  "for cause" (as defined in the  Employment
Agreement),  the Option granted  hereunder shall become  immediately void and no
longer exercisable.

     6. NO PRIVILEGE OF COMMON STOCK OWNERSHIP.  The Optionholder shall not have
any of the rights of a  stockholder  with respect to the  Optioned  Shares until
such  Optionholder  has  exercised  the option and paid the Option Price for the
purchased shares of Common Stock.

                                       2
<PAGE>
     7.  COMPLIANCE WITH LAWS AND  REGULATIONS.  The exercise of this Option and
the  issuance  of the  Common  Stock  upon such  exercise  shall be  subject  to
compliance by the Company and each Optionholder with all applicable requirements
of law  relating  thereto  and  with all  applicable  regulations  of any  stock
exchange or trading market on which the shares of the Common Stock may be listed
or traded at the time of such  exercise and  issuance.  In  connection  with the
exercise of an Option  hereunder,  an Optionholder  shall execute and deliver to
the Company such  representations  in writing as may be requested by the Company
in order for it to comply  with  applicable  requirements  of federal  and state
securities laws.

     8.  LIABILITY  OF THE  COMPANY.  The  inability  of the  Company  to obtain
approval from any regulatory body having  authority  deemed by the Company to be
necessary to the lawful  issuance and sale of any Common Stock  pursuant to this
Agreement  shall  relieve  the  Company  of any  liability  with  respect to the
nonissuance or sale of the Common Stock as to which such approval shall not have
been obtained.  The Company,  however,  shall use its best efforts to obtain all
such approvals.

     9.   CAPITAL   ADJUSTMENTS.   The  number  of  Optioned   Shares  shall  be
proportionately  adjusted  for  any  increase  or  decrease  in  the  number  of
outstanding  shares of Common Stock of the Company  resulting from a subdivision
or consolidation  of shares or any other capital  adjustment or the payment of a
stock  dividend  or any other  increase or decrease in the number of such shares
effected  without  the  Company's  receipt of  consideration  therefor in money,
services or property.

     10. MERGERS, ETC. If the Company is the surviving corporation in any merger
or consolidation (not including a Change of Control),  the Option granted herein
shall pertain to and apply to the  securities to which a holder of the number of
shares of Common Stock subject to the Option would have been  entitled  prior to
the merger or consolidation.

     11. ASSIGNMENT.  The right to acquire Common Stock under this Agreement may
not be assigned,  encumbered or otherwise  transferred by an Optionholder  other
than by will or the laws of descent and distribution.

     12. SECURITIES RESTRICTIONS.

          (a) LEGEND ON CERTIFICATES.  All certificates  representing  shares of
Common  Stock  issued  hereunder  shall be  endorsed  with a legend  reading  as
follows:

             THE SHARES  EVIDENCED BY THIS CERTIFICATE HAVE NOT
             BEEN REGISTERED  UNDER THE SECURITIES ACT OF 1933,
             AS AMENDED,  AND ARE  'RESTRICTED  SECURITIES'  AS
             DEFINED BY RULE 144 UNDER THAT ACT. THE SHARES MAY
             NOT BE SOLD, TRANSFERRED,  PLEDGED OR HYPOTHECATED
             IN  THE  ABSENCE  OF  AN  EFFECTIVE   REGISTRATION
             STATEMENT   REGISTERING   THE  SHARES   UNDER  THE
             SECURITIES  ACT OF 1933,  AS AMENDED,  OR, IN LIEU
             THEREOF, AN OPINION OF COUNSEL FOR THIS COMPANY TO
             THE EFFECT THAT REGISTRATION IS NOT REQUIRED UNDER
             THAT ACT.

                                  3
<PAGE>
          (b) PRIVATE  OFFERING FOR INVESTMENT  ONLY. If the shares to be issued
to an  Optionholder  upon the  exercise of any Option  have not been  registered
under the  Securities  Act of 1933,  as amended  (the "1933  Act"),  the Arizona
Securities  Act  (the  "Arizona  Act")  or the  securities  laws  of  any  other
jurisdiction, those shares will be "restricted securities" within the meaning of
Rule 144 under the 1933 Act and must be held indefinitely  without any transfer,
sale or other  disposition  unless (a) the shares  are  subsequently  registered
under  the 1933  Act,  the  Arizona  Act and the  securities  laws of any  other
applicable  jurisdiction,  or (b) the Optionholder obtains an opinion of counsel
which is  satisfactory to counsel for the Company that the shares may be sold in
reliance on an exemption from registration requirements. By the act of accepting
an Option,  Antioco  agrees (i) that any shares of Common Stock acquired will be
solely for investment and not with any intention to resell or redistribute those
shares and (ii) such intention  will be confirmed by an appropriate  certificate
at the time the Common  Stock is  acquired  if  requested  by the  Company.  The
neglect or failure to execute such a  certificate,  however,  shall not limit or
negate the  foregoing  agreement.  Notwithstanding  the  foregoing,  Antioco may
transfer all or any portion of the Option or the Optioned  Shares to his spouse,
child, estate, personal representative,  heir or successor or to a trust for the
benefit of Antioco or his spouse, child, or heir. To transfer any portion of the
Option,  Antioco  shall  execute and deliver to the Company an Assignment in the
form attached as Exhibit A hereto.

          (c) REGISTRATION  STATEMENT.  If a registration statement covering the
shares of Common  Stock  issuable  hereunder  is filed under the 1933 Act and is
declared  effective by the  Securities  Exchange  Commission,  the provisions of
Sections  12(a)  and (b) shall  terminate  during  the  period of time that such
registration statement, as periodically amended, remains effective.

     13. TAX WITHHOLDING.

          (a) GENERAL.  the Company's  obligation to deliver  Common Stock under
this  Agreement  shall be subject to Antioco's  satisfaction  of all  applicable
federal, state and local income tax withholding requirements.

          (b) Shares to Pay for Withholding.  the Company may, in its discretion
and  in  accordance   with  the  provisions  of  this  Section  13(b)  and  such
supplemental  rules as it may from time to time adopt  (including any applicable
safe-harbor provisions of SEC Rule 16b-3), provide Antioco with the right to use
shares of Common Stock in satisfaction of all or part of the federal,  state and
local income tax liabilities  incurred by Antioco in connection with the receipt
of Common  Stock  ("Taxes").  Such right may be provided to Antioco in either or
both of the following formats:

               (i) STOCK WITHHOLDING.  Antioco may be provided with the election
to have the  Company  withhold,  from the Common  Stock  otherwise  issuable,  a
portion of those  shares of Common  Stock with an  aggregate  fair market  value
equal to the  percentage  of the  applicable  Taxes (not to exceed 100  percent)
designated by Antioco.

               (ii) STOCK DELIVERY. the Company may, in its discretion,  provide
Antioco with the  election to deliver to the Company,  at the time the Option is
exercised,  one or more shares of Common  Stock  previously  acquired by Antioco
(other than pursuant to the transaction  triggering the Taxes) with an aggregate
fair market value equal to the  percentage  of the taxes  incurred in connection
with such Option exercise (not to exceed 100 percent) designated by Antioco.

                                       4
<PAGE>
     14. BINDING  EFFECT.  Subject to the  restrictions on transfer set forth in
Sections 11 and 12, this Agreement  shall inure to the benefit of and be binding
upon the parties hereto and their respective heirs,  executors,  administrators,
successors and assigns.

     15. DEFINED  TERMS.  All  capitalized  terms herein which are not otherwise
defined  therein  shall  have the same  meaning  ascribed  to such  terms in the
Employment Agreement.

     16.  NOTICES.  Any notice  required to be given or delivered to the Company
under the terms of this  Agreement  shall be in  writing  and  addressed  to the
Company in care of the Corporate  Secretary at its principal  corporate offices.
Any notice required to be given or delivered to Antioco at the address indicated
on the signature page hereto.  Any permitted assignee hereunder shall notify the
other party  hereto of the  permitted  assignee's  address for  purposes of this
notice  provision.  All notices  shall be deemed to have been given or delivered
upon personal delivery or upon deposit in the U.S. mail,  postage prepaid return
receipt requested, and properly addressed to the party to be notified.

     17.  INTEGRATION  AND  MODIFICATION.  This  Agreement  and  the  Employment
Agreement  embody the full  understanding  of the  parties  with  respect to the
subject  matter  hereof,  superseding  any  and  all  prior  agreements,  and no
amendment or modification thereof shall be effective unless the same shall be in
writing and signed by both of said parties.

     18.  GOVERNING LAW. This Agreement  shall be construed in accordance  with,
and governed by, the laws of the State of Arizona, without regard to application
of conflicts of law principles.

     19.   COUNTERPARTS.   This  Agreement  may  be  executed  in  two  or  more
counterparts, each of which shall be deemed an original, but all of which, taken
together, shall constitute one and the same instrument.

     IN WITNESS  WHEREOF the parties  hereto have  executed  this  Agreement  or
caused it to be executed on the day and year first above written.

                                  MAIN STREET AND MAIN INCORPORATED


                                  By: /s/ Bart A. Brown
                                     ----------------------------------
                                  Name:
                                       --------------------------------
                                  Its: President
                                      ---------------------------------

                                  /s/ John F. Antioco
                                  -------------------------------------
                                  John F. Antioco
                                  Address:
                                  -------------------------------------
                                  -------------------------------------

                                       5
<PAGE>
                                    EXHIBIT A

                                   ASSIGNMENT

                    (To be executed by the registered holder
                        desiring to transfer the Options)


     FOR VALUE  RECEIVED,  the  undersigned  holder of the  Options to  purchase
shares of common  stock,  par value  $.001 per  share,  of Main  Street and Main
Incorporated, a Delaware corporation (the "Corporation"),  described on Schedule
1 attached hereto (the "Options"),  hereby sells, assigns and transfers unto the
person or persons  below  named  Options to  purchase  __________  shares of the
Corporation's  common stock and does hereby  irrevocably  constitute and appoint
__________________________________________________  attorney  to  transfer  said
Options on the books of the Corporation,  with full power of substitution in the
premises.

     The undersigned agrees not to sell, assign, transfer, pledge or hypothecate
the Options except in compliance with applicable securities laws:



Dated:
                                           -------------------------------------
                                                         Signature

Fill in for new Registration of Options:


- -------------------------------------
                Name

- -------------------------------------
               Address

- -------------------------------------
Please print name and address of assignee
(including zip code number)

- --------------------------------------------------------------------------------

NOTICE

The signature to this  Assignment  must correspond to the name as written as the
registered  holder  of the  Options  on the  books of the  Corporation  in every
particular, without alteration or enlargement or any change whatsoever.

- --------------------------------------------------------------------------------
<PAGE>
                                   Schedule 1

                                       to

                                   Assignment

Optionholder:



Grant Date:



Optioned Shares:



Option Price:



Vesting Schedule:



Number of Options Being Transferred:



The options are nonqualified options.

                        MAIN STREET AND MAIN INCORPORATED
                             STOCK OPTION AGREEMENT


     THIS STOCK OPTION CANCELLATION  AGREEMENT  ("Agreement") is made as of June
15,  1998  by  and  between  MAIN  STREET  AND  MAIN  INCORPORATED,  a  Delaware
corporation (the "Company"), and JOHN F. ANTIOCO ("Antioco").

     WHEREAS,  Antioco and the Company have entered into an Employment Agreement
as of August 5, 1996 (the "Employment Agreement"), whereby Antioco will serve as
the Chairman of the Board of the Company; and

     WHEREAS,  the  Company  previously  granted  Antioco an option to  purchase
shares of the  Company's  common  stock,  par value $.001 per share (the "Common
Stock") pursuant to the Employment Agreement and;

     WHEREAS,  the  Company and Antioco  consider it  desirable  and in its best
interest  that Antioco  transfer his holdings of $3.00 and $5.00  options to Mr.
Bart Brown, Mr. Gerard Bisceglia, Mr. Jeff Smit, Mr. Kevin Burnett and Mr. James
Yeager.

     NOW,  THEREFORE,  in  consideration  of the  premises  and  of  the  mutual
covenants herein contained, it is agreed by and between the parties as follows:

     1.  CANCELLATION OF OPTIONS.  Antioco agrees to the cancellation of options
to  purchase  100,000  shares of Common  Stock at $3.00 per share and options to
purchase  100,000 shares of Common Stock at $5.00 per share. The optioned shares
are adjusted as follows:

                                                              
                                   NUMBER OF OPTIONS          PER SHARE
                               --------------------------       OPTION 
          VESTING DATE          BEFORE             AFTER        PRICE
          ------------          ------             -----        -----
         August 5, 1996        200,000            200,000       $2.00
         August 5, 1997        200,000            200,000       $2.00
         August 5, 1998        100,000                  0       $3.00
         August 5, 1999        100,000                  0       $5.00

     2. OPTION TERMS. All other terms of the Stock Option Agreement dated August
5, 1996  between  Main Street and Main  Incorporated  and Antioco will remain in
effect.

     IN WITNESS  WHEREOF,  the parties  executed and delivered this Agreement on
the date first above written.

                                        MAIN STREET AND MAIN INCORPORATED


                                        By: /s/ Bart A. Brown, Jr.
                                           ---------------------------------
                                           Bart A. Brown, Jr.

                                            /s/ John F. Antioco
                                           ---------------------------------
                                           John F. Antioco

                        MAIN STREET AND MAIN INCORPORATED
                             STOCK OPTION AGREEMENT

     THIS STOCK OPTION AGREEMENT  ("Agreement") is made as of December 16, 1996,
by and between MAIN STREET AND MAIN  INCORPORATED,  a Delaware  corporation (the
"Company"), and BART A. BROWN, JR. ("Brown").

     WHEREAS, Brown and the Company have entered into an Employment Agreement as
of December 16, 1996 (the "Employment  Agreement"),  whereby Brown will serve as
the President and Chief Executive Officer of the Company; and

     WHEREAS,  the Employment  Agreement provides that the Company will grant to
Brown an option to purchase  shares of the  Company's  common  stock,  par value
$.001 per share (the "Common Stock"); and

     WHEREAS,  the Company  considers it desirable  and its best  interest  that
Brown be given an opportunity  to acquire a proprietary  interest in the Company
and added  incentive  to advance the  interest of the Company by  possessing  an
option to purchase shares of Common Stock.

     NOW,  THEREFORE,  in  consideration  of the  premises  and  of  the  mutual
covenants herein contained, it is agreed by and between the parties as follows:

     1. GRANT OF OPTION.  Subject in all respects to the terms,  conditions  and
provisions of this  Agreement,  the Company  grants to Brown,  as of the date of
this  Agreement  (the  "Grant  Date"),  the right,  privilege,  and option  (the
"Option") to purchase 250,000 shares of Common Stock (the "Optioned Shares").

     2. OPTION PRICE AND VESTING.

          (a) GENERAL.  The purchase price (the "Option  Price") of the Optioned
Shares and the time at which the Optioned Shares vest and Brown or his permitted
assignee(s) (each, an "Optionholder")  may thereafter  exercise this Option with
respect to such Optioned Shares shall be as follows:

                                                                 PER SHARE
                                           NUMBER OF               OPTION
               VESTING DATE                 OPTIONS                PRICE
               ------------                 -------                -----

            December 16, 1996               100,000                $2.00
            December 31, 1997                50,000                $3.00
            June 30, 1998                    50,000                $4.00
            December 31, 1998                50,000                $5.00


          (b) ACCELERATED  VESTING AND FORFEITURE OF UNVESTED  OPTIONED  SHARES.
Except as otherwise  provided  herein,  the Optioned Shares will vest and become
exercisable on the foregoing  dates only if Brown's  employment with the Company
has not terminated  prior to such dates. Any Optioned Shares granted pursuant to
this  Agreement  that  have not  vested  prior  to the  termination  of  Brown's
employment with the Company will be forfeited  immediately  upon the termination
of  employment  for any  reason  other  than a  termination  as a result  of the
circumstances  specified  in  Sections  4(b)(i),  (ii),  (iii),  or  (vi) of the
Employment  Agreement.  In the event of a termination  of  employment  under the
circumstances  specified  in  Sections  4(b)(i),  (ii),  (iii),  or  (vi) of the
Employment Agreement,  any unvested Optioned Shares will become fully vested and
exercisable  immediately upon such a termination of employment.  Optioned Shares
that have vested may be acquired in accordance with the terms
<PAGE>
of this Agreement at any time, and from time to time, in whole or in part, until
the Option expires as provided in Sections 4 or 5 hereof.

     3. EXERCISE OF OPTION. All or any portion of the vested Optioned Shares may
be purchased by an Optionholder upon written notice to the Company, addressed to
the Company at its principal  place of business.  Such notice shall be signed by
the  Optionholder  and shall state the  election to exercise  the Option and the
number of Optioned  Shares  with  respect to which it is being  exercised.  Such
notice  shall be  accompanied  by payment  in full of the  Option  Price for the
number of shares of Common Stock being purchased. Payment may be made in cash or
by check or by  tendering  duly  endorsed  certificates  representing  shares of
Common  Stock  then owned by the  Optionholder.  In the sole  discretion  of the
Company, an Optionholder may be provided with the election to pay for the Option
Price by having the Company withhold,  from the Common Stock otherwise issuable,
a portion of those shares of Common  Stock with an  aggregate  fair market value
equal to that portion of the Option Price designated by the Optionholder (not to
exceed 100 percent of the Option  Price).  Upon the exercise of the Option,  the
Company  shall  deliver,  or  cause  to be  delivered,  to  the  Optionholder  a
certificate  or  certificates  representing  the  net  shares  of  Common  Stock
purchased  upon such  exercise as soon as  practicable  after  payment for those
shares has been received by the Company.  All shares that are purchased and paid
for in full upon exercise of the Option shall be fully paid and non-assessable.

     4.  TERMINATION  OF OPTION.  This  Option,  to the  extent  not  previously
exercised,  shall terminate upon the tenth  anniversary of the Grant Date, or as
otherwise set forth in this Agreement.

     5.  TERMINATION OF EMPLOYMENT.  If Brown's  employment  with the Company is
terminated pursuant to Sections 4(b)(i),  (ii), (iii), or (vi) of the Employment
Agreement,  all  Optioned  Shares  that are vested  shall be  exercisable  by an
Optionholder  in  accordance  with Section 3 hereof until the stated  expiration
date of the Option.  Notwithstanding  the foregoing,  if Brown's employment with
the  Company is  terminated  pursuant to Section  4(b)(iv) or (v) of  Employment
Agreement),  the Option granted  hereunder shall become  immediately void and no
longer exercisable.

     6. NO PRIVILEGE OF COMMON STOCK OWNERSHIP.  The Optionholder shall not have
any of the rights of a  stockholder  with respect to the  Optioned  Shares until
such  Optionholder  has  exercised  the option and paid the Option Price for the
purchased shares of Common Stock.

     7.  COMPLIANCE WITH LAWS AND  REGULATIONS.  The exercise of this Option and
the  issuance  of the  Common  Stock  upon such  exercise  shall be  subject  to
compliance by the Company and each Optionholder with all applicable requirements
of law  relating  thereto  and  with all  applicable  regulations  of any  stock
exchange or trading market on which the shares of the Common Stock may be listed
or traded at the time of such  exercise and  issuance.  In  connection  with the
exercise of an Option  hereunder,  an Optionholder  shall execute and deliver to
the Company such  representations  in writing as may be requested by the Company
in order for it to comply  with  applicable  requirements  of federal  and state
securities laws.

     8.  LIABILITY  OF THE  COMPANY.  The  inability  of the  Company  to obtain
approval from any regulatory body having  authority  deemed by the Company to be
necessary to the lawful  issuance and sale of any Common Stock  pursuant to this
Agreement  shall  relieve  the  Company  of any  liability  with  respect to the
nonissuance or sale of the Common Stock as to which such approval shall not have
been obtained.  The Company,  however,  shall use its best efforts to obtain all
such approvals.

     9.   CAPITAL   ADJUSTMENTS.   The  number  of  Optioned   Shares  shall  be
proportionately  adjusted  for  any  increase  or  decrease  in  the  number  of
outstanding  shares of Common Stock of the Company  resulting from a subdivision
or consolidation  of shares or any other capital  adjustment or the payment of a
stock  dividend  or any other  increase or decrease in the number of such shares
effected  without  the  Company's  receipt of  consideration  therefor in money,
services or property.

                                       2
<PAGE>
     10. MERGERS, ETC. If the Company is the surviving corporation in any merger
or consolidation (not including a Change of Control),  the Option granted herein
shall pertain to and apply to the  securities to which a holder of the number of
shares of Common Stock subject to the Option would have been  entitled  prior to
the merger or consolidation.

     11. ASSIGNMENT.  The right to acquire Common Stock under this Agreement may
not be assigned,  encumbered,  or otherwise transferred by an Optionholder other
than by will  or the  laws of  descent  and  distribution.  Notwithstanding  the
foregoing,  Brown may  transfer all or any portion of the Option or the Optioned
Shares to his spouse, child, estate, personal representative, heir, or successor
or to a trust  for the  benefit  of  Brown or his  spouse,  child,  or heir.  To
transfer  any  portion of the  Option,  Brown  shall  execute and deliver to the
Company an Assignment in the form attached as Exhibit A hereto.

     12. SECURITIES RESTRICTIONS.

          (a) LEGEND ON CERTIFICATES.  All certificates  representing  shares of
Common  Stock  issued  hereunder  shall be  endorsed  with a legend  reading  as
follows:

             THE SHARES  EVIDENCED BY THIS CERTIFICATE HAVE NOT
             BEEN REGISTERED  UNDER THE SECURITIES ACT OF 1933,
             AS AMENDED,  AND ARE  'RESTRICTED  SECURITIES'  AS
             DEFINED BY RULE 144 UNDER THAT ACT. THE SHARES MAY
             NOT BE SOLD, TRANSFERRED,  PLEDGED OR HYPOTHECATED
             IN  THE  ABSENCE  OF  AN  EFFECTIVE   REGISTRATION
             STATEMENT   REGISTERING   THE  SHARES   UNDER  THE
             SECURITIES  ACT OF 1933,  AS AMENDED,  OR, IN LIEU
             THEREOF, AN OPINION OF COUNSEL FOR THIS COMPANY TO
             THE EFFECT THAT REGISTRATION IS NOT REQUIRED UNDER
             THAT ACT.

          (b) PRIVATE  OFFERING FOR INVESTMENT  ONLY. If the shares to be issued
to an  Optionholder  upon the  exercise of any Option  have not been  registered
under the  Securities  Act of 1933,  as amended  (the "1933  Act"),  the Arizona
Securities  Act  (the  "Arizona  Act"),  or the  securities  laws  of any  other
jurisdiction, those shares will be "restricted securities" within the meaning of
Rule 144 under the 1933 Act and must be held indefinitely  without any transfer,
sale, or other  disposition  unless (i) the shares are  subsequently  registered
under  the 1933  Act,  the  Arizona  Act and the  securities  laws of any  other
applicable jurisdiction,  or (ii) the Optionholder obtains an opinion of counsel
that is  satisfactory  to counsel for the Company that the shares may be sold in
reliance on an exemption from registration requirements. By the act of accepting
an  Option,  Brown or his  permitted  transferees  agree (1) that any  shares of
Common Stock  acquired will be solely for  investment and not with any intention
to resell or redistribute those shares, and (2) such intention will be confirmed
by an  appropriate  certificate  at the time the  Common  Stock is  acquired  if
requested by the Company.  The neglect or failure to execute such a certificate,
however, shall not limit or negate the foregoing agreement.

          (c) REGISTRATION  STATEMENT.  If a registration statement covering the
shares of Common  Stock  issuable  hereunder  is filed under the 1933 Act and is
declared effective by the Securities and Exchange Commission,  the provisions of
Sections  12(a)  and (b) shall  terminate  during  the  period of time that such
registration statement, as periodically amended, remains effective.

     13. TAX WITHHOLDING.

          (a) GENERAL.  The Company's  obligation to deliver  Common Stock under
this  Agreement  shall be  subject  to the  Optionholder's  satisfaction  of all
applicable federal, state and local income tax withholding requirements.

                                       3
<PAGE>
          (b) SHARES TO PAY FOR WITHHOLDING.  The Company may, in its discretion
and  in  accordance   with  the  provisions  of  this  Section  13(b)  and  such
supplemental  rules as it may from time to time adopt,  provide the Optionholder
with the right to use shares of Common Stock in  satisfaction  of all or part of
the federal,  state, and local income tax liabilities  ("Taxes") incurred by the
Optionholder in connection  with the receipt of Common Stock.  Such right may be
provided to the Optionholder in either or both of the following formats:

               (i) STOCK WITHHOLDING.  The Optionholder may be provided with the
election to have the Company withhold, from the Common Stock otherwise issuable,
a portion of those shares of Common  Stock with an  aggregate  fair market value
equal to the  percentage  of the  applicable  Taxes (not to exceed 100  percent)
designated by the Optionholder.

               (ii) STOCK DELIVERY. The Company may, in its discretion,  provide
the  Optionholder  with the election to deliver to the Company,  at the time the
Option is exercised,  one or more shares of Common Stock previously  acquired by
the Optionholder  (other than pursuant to the transaction  triggering the Taxes)
with an aggregate fair market value equal to the  percentage  (not to exceed 100
percent) of the Taxes incurred in connection with such Option exercise.

     14. BINDING  EFFECT.  Subject to the  restrictions on transfer set forth in
Sections 11 and 12, this Agreement  shall inure to the benefit of and be binding
upon the parties hereto and their respective heirs,  executors,  administrators,
successors and assigns.

     15. DEFINED  TERMS.  All  capitalized  terms herein which are not otherwise
defined  herein  shall  have  the same  meaning  ascribed  to such  terms in the
Employment Agreement.

     16.  NOTICES.  Any notice  required to be given or delivered to the Company
under the terms of this  Agreement  shall be in  writing  and  addressed  to the
Company in care of the Corporate  Secretary at its principal  corporate offices.
Any notice  required to be given or  delivered to the  Optionholder  shall be in
writing  and  addressed  to the  Optionholder  at the address  indicated  on the
signature page hereto.  Any permitted  assignee hereunder shall notify the other
party  hereto of the  permitted  assignee's  address for purposes of this notice
provision.  All  notices  shall be deemed to have been given or  delivered  upon
personal  delivery or upon  deposit in the U.S.  mail,  postage  prepaid  return
receipt requested, and properly addressed to the party to be notified.

     17.  INTEGRATION  AND  MODIFICATION.  This  Agreement  and  the  Employment
Agreement  embody the full  understanding  of the  parties  with  respect to the
subject  matter  hereof,  superseding  any  and  all  prior  agreements,  and no
amendment or modification thereof shall be effective unless the same shall be in
writing and signed by both of said parties.

     18.  GOVERNING LAW. This Agreement  shall be construed in accordance  with,
and governed by, the laws of the state of Arizona, without regard to application
of conflicts of law principles.

     19.   COUNTERPARTS.   This  Agreement  may  be  executed  in  two  or  more
counterparts, each of which shall be deemed an original, but all of which, taken
together, shall constitute one and the same instrument.

                                       4
<PAGE>
     IN WITNESS  WHEREOF the parties  hereto have  executed  this  Agreement  or
caused it to be executed on the day and year first above written.

                                  MAIN STREET AND MAIN INCORPORATED


                                  By: /s/ John  Antioco
                                     ----------------------------------
                                  John Antioco
      
                                  /s/ Bart A. Brown, Jr.
                                  -------------------------------------
                                  Bart A. Brown, Jr.

                                  Address:
                                  -------------------------------------
                                  -------------------------------------

                                       5
<PAGE>
                                    EXHIBIT A

                                   ASSIGNMENT

                    (To be executed by the registered holder
                        desiring to transfer the Options)


     FOR VALUE  RECEIVED,  the  undersigned  holder of the  Options to  purchase
shares of common  stock,  par value  $.001 per  share,  of Main  Street and Main
Incorporated, a Delaware corporation (the "Corporation"),  described on Schedule
1 attached hereto (the "Options"),  hereby sells, assigns and transfers unto the
person or persons  below  named  Options to  purchase  __________  shares of the
Corporation's  common stock and does hereby  irrevocably  constitute and appoint
__________________________________________________  attorney  to  transfer  said
Options on the books of the Corporation,  with full power of substitution in the
premises.

     The undersigned agrees not to sell, assign, transfer, pledge or hypothecate
the Options except in compliance with applicable securities laws:



Dated:
                                           -------------------------------------
                                                         Signature

Fill in for new Registration of Options:


- -------------------------------------
                Name

- -------------------------------------
               Address

- -------------------------------------
Please print name and address of assignee
(including zip code number)

- --------------------------------------------------------------------------------

NOTICE

The signature to this  Assignment  must correspond to the name as written as the
registered  holder  of the  Options  on the  books of the  Corporation  in every
particular, without alteration or enlargement or any change whatsoever.

- --------------------------------------------------------------------------------
<PAGE>
                                   Schedule 1

                                       to

                                   Assignment

Optionholder:



Grant Date:



Optioned Shares:



Option Price:



Vesting Schedule:



Number of Options Being Transferred:



The options are nonqualified options.

                                 EXHIBIT 10.23A

                       SCHEDULE OF STOCK OPTION AGREEMENTS
                    SUBSTANTIALLY IDENTICAL TO EXHIBIT 10.23

1.   Stock Option Agreement dated July 14, 1997, between the Company and Bart A.
     Brown, Jr. for 250,000 shares of Common Stock at an exercise price of $2.50
     per share.

2.   Stock Option Agreement dated June 15, 1998, between the Company and Bart A.
     Brown,  Jr. for 75,000 shares of Common Stock at an exercise price of $3.25
     per share.

3.   Stock Option Agreement dated June 15, 1998, between the Company and Bart A.
     Brown,  Jr. for 50,000 shares of Common Stock at an exercise price of $3.25
     per share.

                        MAIN STREET AND MAIN INCORPORATED
                             STOCK OPTION AGREEMENT

     THIS STOCK OPTION  AGREEMENT  ("Agreement") is made as of June 15, 1998, by
and  between  MAIN STREET AND MAIN  INCORPORATED,  a Delaware  corporation  (the
"Company"), and BART A. BROWN, JR. ("Brown").

     WHEREAS, Brown and the Company have entered into an Employment Agreement as
of December 16, 1996 (the "Employment  Agreement"),  whereby Brown will serve as
the President and Chief Executive Officer of the Company; and

     WHEREAS,  Mr. John Antioco was previously  granted options to purchase Main
Street Common Stock and desires to transfer some his holdings of $3.00 and $5.00
options to Brown,  through the cancellation of 200,000 of Antioco's  options and
regranting of 75,000 options to Brown and;

     WHEREAS,  the Company  considers it desirable  and its best  interest  that
Brown be given an opportunity  to acquire a proprietary  interest in the Company
and added  incentive  to advance the  interest of the Company by  possessing  an
option to purchase shares of Common Stock.

     NOW,  THEREFORE,  in  consideration  of the  premises  and  of  the  mutual
covenants herein contained, it is agreed by and between the parties as follows:

     1. GRANT OF OPTION.  Subject in all respects to the terms,  conditions  and
provisions of this  Agreement,  the Company  grants to Brown,  as of the date of
this  Agreement  (the  "Grant  Date"),  the right,  privilege,  and option  (the
"Option") to purchase 75,000 shares of Common Stock (the "Optioned Shares").

     2. OPTION PRICE AND VESTING.

          (a) GENERAL.  The purchase price (the "Option  Price") of the Optioned
Shares and the time at which the Optioned Shares vest and Brown or his permitted
assignee(s) each, an  "Optionholder")  may thereafter  exercise this Option with
respect to such Optioned Shares shall be as follows:

                                                       PER SHARE
                                       NUMBER OF        OPTION
                 VESTING DATE           OPTIONS         PRICE
                 ------------           -------         -----

              December 31, 1998          37,500          $3.00
              December 31, 1999          37,500          $5.00


          (b) ACCELERATED  VESTING AND FORFEITURE OF UNVESTED  OPTIONED  SHARES.
Except as otherwise  provided  herein,  the Optioned Shares will vest and become
exercisable on the foregoing  dates only if Brown's  employment with the Company
has not terminated  prior to such dates. Any Optioned Shares granted pursuant to
this  Agreement  that  have not  vested  prior  to the  termination  of  Brown's
employment with the Company will be forfeited  immediately  upon the termination
of  employment  for any  reason  other  than a  termination  as a result  of the
circumstances  specified  in  Sections  4(b)(i),  (ii),  (iii),  or  (vi) of the
Employment  Agreement.  In the event of a termination  of  employment  under the
circumstances  specified  in  Sections  4(b)(i),  (ii),  (iii),  or  (vi) of the
Employment Agreement,  any unvested Optioned Shares will become fully vested and
exercisable  immediately upon such a termination of employment.  Optioned Shares
that have vested may be acquired in accordance  with the terms of this Agreement
at any  time,  and from  time to time,  in whole or in part,  until  the  Option
expires as provided in Sections 4 or 5 hereof.

     3. EXERCISE OF OPTION. All or any portion of the vested Optioned Shares may
be purchased by an Optionholder upon written notice to the Company, addressed to
the Company at its principal  place of business.  Such notice shall be signed by
the  Optionholder  and shall state the  election to exercise  the Option and the
number of Optioned  Shares  with  respect to which it is being  exercised.  Such
notice  shall be  accompanied  by payment  in full of the  Option  Price for the
number of shares of Common Stock being purchased. Payment may be made in cash or
by

                                       1
<PAGE>
check or by tendering duly endorsed  certificates  representing shares of Common
Stock then owned by the Optionholder.  In the sole discretion of the Company, an
Optionholder  may be provided  with the  election to pay for the Option Price by
having the Company withhold, from the Common Stock otherwise issuable, a portion
of those  shares of Common  Stock with an  aggregate  fair market value equal to
that portion of the Option Price designated by the  Optionholder  (not to exceed
100 percent of the Option Price).  Upon the exercise of the Option,  the Company
shall deliver,  or cause to be delivered,  to the  Optionholder a certificate or
certificates  representing  the net shares of Common Stock  purchased  upon such
exercise as soon as practicable after payment for those shares has been received
by the Company. All shares that are purchased and paid for in full upon exercise
of the Option shall be fully paid and non-assessable.

     4.  TERMINATION  OF OPTION.  This  Option,  to the  extent  not  previously
exercised,  shall terminate upon the tenth  anniversary of the Grant Date, or as
otherwise set forth in this Agreement.

     5.  TERMINATION OF EMPLOYMENT.  If Brown's  employment  with the Company is
terminated pursuant to Sections 4(b)(i),  (ii), (iii), or (vi) of the Employment
Agreement,  all  Optioned  Shares  that are vested  shall be  exercisable  by an
Optionholder  in  accordance  with Section 3 hereof until the stated  expiration
date of the Option.  Notwithstanding  the foregoing,  if Brown's employment with
the  Company is  terminated  pursuant to Section  4(b)(iv) or (v) of  Employment
Agreement),  the Option granted  hereunder shall become  immediately void and no
longer exercisable.

     6. NO PRIVILEGE OF COMMON STOCK OWNERSHIP.  The Optionholder shall not have
any of the rights of a  stockholder  with respect to the  Optioned  Shares until
such  Optionholder  has  exercised  the option and paid the Option Price for the
purchased shares of Common Stock.

     7.  COMPLIANCE WITH LAWS AND  REGULATIONS.  The exercise of this Option and
the  issuance  of the  Common  Stock  upon such  exercise  shall be  subject  to
compliance by the Company and each Optionholder with all applicable requirements
of law  relating  thereto  and  with all  applicable  regulations  of any  stock
exchange or trading market on which the shares of the Common Stock may be listed
or traded at the time of such  exercise and  issuance.  In  connection  with the
exercise of an Option  hereunder,  an Optionholder  shall execute and deliver to
the Company such  representations  in writing as may be requested by the Company
in order for it to comply  with  applicable  requirements  of federal  and state
securities laws.

     8.  LIABILITY  OF THE  COMPANY.  The  inability  of the  Company  to obtain
approval from any regulatory body having  authority  deemed by the Company to be
necessary to the lawful  issuance and sale of any Common Stock  pursuant to this
Agreement  shall  relieve  the  Company  of any  liability  with  respect to the
nonissuance or sale of the Common Stock as to which such approval shall not have
been obtained.  The Company,  however,  shall use its best efforts to obtain all
such approvals.

     9.   CAPITAL   ADJUSTMENTS.   The  number  of  Optioned   Shares  shall  be
proportionately  adjusted  for  any  increase  or  decrease  in  the  number  of
outstanding  shares of Common Stock of the Company  resulting from a subdivision
or consolidation  of shares or any other capital  adjustment or the payment of a
stock  dividend  or any other  increase or decrease in the number of such shares
effected  without  the  Company's  receipt of  consideration  therefor in money,
services or property.

     10. MERGERS, ETC. If the Company is the surviving corporation in any merger
or consolidation (not including a Change of Control),  the Option granted herein
shall pertain to and apply to the  securities to which a holder of the number of
shares of Common Stock subject to the Option would have been  entitled  prior to
the merger or consolidation.

     11. ASSIGNMENT.  The right to acquire Common Stock under this Agreement may
not be assigned,  encumbered,  or otherwise transferred by an Optionholder other
than by will  or the  laws of  descent  and  distribution.  Notwithstanding  the
foregoing,  Brown may  transfer all or any portion of the Option or the Optioned
Shares to his spouse, child, estate, personal representative, heir, or successor
or to a trust  for the  benefit  of  Brown or his  spouse,  child,  or heir.  To
transfer  any  portion of the  Option,  Brown  shall  execute and deliver to the
Company an Assignment in the form attached as Exhibit A hereto.

                                       2
<PAGE>
     12. SECURITIES RESTRICTIONS.

          (a) LEGEND ON CERTIFICATES.  All certificates  representing  shares of
Common  Stock  issued  hereunder  shall be  endorsed  with a legend  reading  as
follows:

             THE SHARES  EVIDENCED BY THIS CERTIFICATE HAVE NOT
             BEEN REGISTERED  UNDER THE SECURITIES ACT OF 1933,
             AS AMENDED,  AND ARE  'RESTRICTED  SECURITIES'  AS
             DEFINED BY RULE 144 UNDER THAT ACT. THE SHARES MAY
             NOT BE SOLD, TRANSFERRED,  PLEDGED OR HYPOTHECATED
             IN  THE  ABSENCE  OF  AN  EFFECTIVE   REGISTRATION
             STATEMENT   REGISTERING   THE  SHARES   UNDER  THE
             SECURITIES  ACT OF 1933,  AS AMENDED,  OR, IN LIEU
             THEREOF, AN OPINION OF COUNSEL FOR THIS COMPANY TO
             THE EFFECT THAT REGISTRATION IS NOT REQUIRED UNDER
             THAT ACT.

          (b) PRIVATE  OFFERING FOR INVESTMENT  ONLY. If the shares to be issued
to an  Optionholder  upon the  exercise of any Option  have not been  registered
under the  Securities  Act of 1933,  as amended  (the "1933  Act"),  the Arizona
Securities  Act  (the  "Arizona  Act"),  or the  securities  laws  of any  other
jurisdiction, those shares will be "restricted securities" within the meaning of
Rule 144 under the 1933 Act and must be held indefinitely  without any transfer,
sale, or other  disposition  unless (i) the shares are  subsequently  registered
under  the 1933  Act,  the  Arizona  Act and the  securities  laws of any  other
applicable jurisdiction,  or (ii) the Optionholder obtains an opinion of counsel
that is  satisfactory  to counsel for the Company that the shares may be sold in
reliance on an exemption from registration requirements. By the act of accepting
an  Option,  Brown or his  permitted  transferees  agree (1) that any  shares of
Common Stock  acquired will be solely for  investment and not with any intention
to resell or redistribute those shares, and (2) such intention will be confirmed
by an  appropriate  certificate  at the time the  Common  Stock is  acquired  if
requested by the Company.  The neglect or failure to execute such a certificate,
however, shall not limit or negate the foregoing agreement.

          (c) REGISTRATION  STATEMENT.  If a registration statement covering the
shares of Common  Stock  issuable  hereunder  is filed under the 1933 Act and is
declared effective by the Securities and Exchange Commission,  the provisions of
Sections  12(a)  and (b) shall  terminate  during  the  period of time that such
registration statement, as periodically amended, remains effective.

     13. TAX WITHHOLDING.

          (a) GENERAL.  The Company's  obligation to deliver  Common Stock under
this  Agreement  shall be  subject  to the  Optionholder's  satisfaction  of all
applicable federal, state and local income tax withholding requirements.

          (b) SHARES TO PAY FOR WITHHOLDING.  The Company may, in its discretion
and  in  accordance   with  the  provisions  of  this  Section  13(b)  and  such
supplemental  rules as it may from time to time adopt,  provide the Optionholder
with the right to use shares of Common Stock in  satisfaction  of all or part of
the federal,  state, and local income tax liabilities  ("Taxes") incurred by the
Optionholder in connection  with the receipt of Common Stock.  Such right may be
provided to the Optionholder in either or both of the following formats:

               (i) STOCK WITHHOLDING.  The Optionholder may be provided with the
election to have the Company withhold, from the Common Stock otherwise issuable,
a portion of those shares of Common  Stock with an  aggregate  fair market value
equal to the  percentage  of the  applicable  Taxes (not to exceed 100  percent)
designated by the Optionholder.

               (ii) STOCK DELIVERY. The Company may, in its discretion,  provide
the  Optionholder  with the election to deliver to the Company,  at the time the
Option is exercised,  one or more shares of Common Stock previously  acquired by
the Optionholder  (other than pursuant to the transaction  triggering the Taxes)
with an aggregate fair market value equal to the  percentage  (not to exceed 100
percent) of the Taxes incurred in connection with such Option exercise.

                                       3
<PAGE>
     14. BINDING  EFFECT.  Subject to the  restrictions on transfer set forth in
Sections 11 and 12, this Agreement  shall inure to the benefit of and be binding
upon the parties hereto and their respective heirs,  executors,  administrators,
successors and assigns.

     15. DEFINED  TERMS.  All  capitalized  terms herein which are not otherwise
defined  herein  shall  have  the same  meaning  ascribed  to such  terms in the
Employment Agreement.

     16.  NOTICES.  Any notice  required to be given or delivered to the Company
under the terms of this  Agreement  shall be in  writing  and  addressed  to the
Company in care of the Corporate  Secretary at its principal  corporate offices.
Any notice  required to be given or  delivered to the  Optionholder  shall be in
writing  and  addressed  to the  Optionholder  at the address  indicated  on the
signature page hereto.  Any permitted  assignee hereunder shall notify the other
party  hereto of the  permitted  assignee's  address for purposes of this notice
provision.  All  notices  shall be deemed to have been given or  delivered  upon
personal  delivery or upon  deposit in the U.S.  mail,  postage  prepaid  return
receipt requested, and properly addressed to the party to be notified.

     17.  INTEGRATION  AND  MODIFICATION.  This  Agreement  and  the  Employment
Agreement  embody the full  understanding  of the  parties  with  respect to the
subject  matter  hereof,  superseding  any  and  all  prior  agreements,  and no
amendment or modification thereof shall be effective unless the same shall be in
writing and signed by both of said parties.

     18.  GOVERNING LAW. This Agreement  shall be construed in accordance  with,
and governed by, the laws of the state of Arizona, without regard to application
of conflicts of law principles.

     19.   COUNTERPARTS.   This  Agreement  may  be  executed  in  two  or  more
counterparts, each of which shall be deemed an original, but all of which, taken
together, shall constitute one and the same instrument.

     IN WITNESS  WHEREOF the parties  hereto have  executed  this  Agreement  or
caused it to be executed on the day and year first above written.

                                MAIN STREET AND MAIN INCORPORATED


                                By: /s/ John Antioco
                                   ----------------------------------
                                John Antioco
   
                                /s/ Bart A. Brown, Jr.
                                -------------------------------------
                                Bart A. Brown, Jr.

                                       4
<PAGE>
                                    EXHIBIT A

                                   ASSIGNMENT

                    (To be executed by the registered holder
                        desiring to transfer the Options)


     FOR VALUE  RECEIVED,  the  undersigned  holder of the  Options to  purchase
shares of common  stock,  par value  $.001 per  share,  of Main  Street and Main
Incorporated, a Delaware corporation (the "Corporation"),  described on Schedule
1 attached hereto (the "Options"),  hereby sells, assigns and transfers unto the
person or persons  below  named  Options to  purchase  __________  shares of the
Corporation's  common stock and does hereby  irrevocably  constitute and appoint
__________________________________________________  attorney  to  transfer  said
Options on the books of the Corporation,  with full power of substitution in the
premises.

     The undersigned agrees not to sell, assign, transfer, pledge or hypothecate
the Options except in compliance with applicable securities laws:



Dated:
                                           -------------------------------------
                                                           Signature

Fill in for new Registration of Options:


- -------------------------------------
                Name

- -------------------------------------
               Address

- -------------------------------------
Please print name and address of assignee
(including zip code number)

- --------------------------------------------------------------------------------

NOTICE

The signature to this  Assignment  must correspond to the name as written as the
registered  holder  of the  Options  on the  books of the  Corporation  in every
particular, without alteration or enlargement or any change whatsoever.

- --------------------------------------------------------------------------------
<PAGE>
                                   Schedule 1

                                       to

                                   Assignment

Optionholder:



Grant Date:



Optioned Shares:



Option Price:



Vesting Schedule:



Number of Options Being Transferred:



The options are nonqualified options.

                                 EXHIBIT 10.24A

                       SCHEDULE OF STOCK OPTION AGREEMENTS
                    SUBSTANTIALLY IDENTICAL TO EXHIBIT 10.24


1.   Stock Option Agreement dated June 15, 1998, between the Company and Bart A.
     Brown,  Jr. for 100,000  shares of Common  Stock,  with 50,000 shares at an
     exercise price of $3.00 per share and 50,000 shares at an exercise price of
     $5.00 per share.

                        MAIN STREET AND MAIN INCORPORATED
                             STOCK OPTION AGREEMENT

     THIS STOCK OPTION  AGREEMENT  ("Agreement") is made as of June 15, 1998, by
and  between  MAIN STREET AND MAIN  INCORPORATED,  a Delaware  corporation  (the
"Company"), and JAMES YEAGER ("Yeager").

     WHEREAS,  Yeager became employed with the company on June 16, 1997 to serve
as the Controller of the Company; and

     WHEREAS,  Mr. John Antioco was previously  granted options to purchase Main
Street Common Stock and desires to transfer some his holdings of $3.00 and $5.00
options to Yeager through the  cancellation of 200,000 of Antioco's  options and
regranting of 15,000 options to Yeager and;

     WHEREAS,  the Company  considers it desirable  and its best  interest  that
Yeager be given an opportunity to acquire a proprietary  interest in the Company
and added  incentive  to advance the  interest of the Company by  possessing  an
option to purchase shares of Common Stock.

     NOW,  THEREFORE,  in  consideration  of the  premises  and  of  the  mutual
covenants herein contained, it is agreed by and between the parties as follows:

     1. GRANT OF OPTION.  Subject in all respects to the terms,  conditions  and
provisions of this  Agreement,  the Company grants to Yeager,  as of the date of
this  Agreement  (the  "Grant  Date"),  the right,  privilege,  and option  (the
"Option") to purchase 15,000 shares of Common Stock (the "Optioned Shares").

     2. OPTION PRICE AND VESTING.

          (a) GENERAL.  The purchase price (the "Option  Price") of the Optioned
Shares  and the  time at which  the  Optioned  Shares  vest  and  Yeager  or his
permitted  assignee(s)  each, an  "Optionholder")  may thereafter  exercise this
Option with respect to such Optioned Shares shall be as follows:

                                            PER SHARE
                                            NUMBER OF            OPTION
                 VESTING DATE                OPTIONS             PRICE
                 ------------                -------             -----

              December 31, 1998               7,500              $3.00
              December 31, 1999               7,500              $5.00

          (b) ACCELERATED  VESTING AND FORFEITURE OF UNVESTED  OPTIONED  SHARES.
The Optioned Shares will vest and become exercisable on the foregoing dates only
if Yeager's  employment with the Company has not terminated prior to such dates.
Any Optioned  Shares  granted  pursuant to this  Agreement  that have not vested
prior  to the  termination  of  Yeager's  employment  with the  Company  will be
forfeited  immediately  upon  the  termination  of  employment  for any  reason,
including  death or  disability.  In the event of a "Change of  Control"  of the
Company any unvested  Optioned  Shares will become fully vested and  exercisable
immediately upon such Change of Control. Optioned Shares that have vested may be
acquired in accordance  with the terms of this  Agreement at any time,  and from
time to time,  in whole or in part,  until the  Option  expires as  provided  in
Section 4 hereof.

     3. EXERCISE OF OPTION. All or any portion of the vested Optioned Shares may
be purchased by an Optionholder upon written notice to the Company, addressed to
the Company at its principal  place of business.  Such notice shall be signed by
the  Optionholder  and shall state the  election to exercise  the Option and the
number of Optioned  Shares  with  respect to which it is being  exercised.  Such
notice  shall be  accompanied  by payment  in full of the  Option  Price for the
number of shares of Common Stock being purchased. Payment may be made in cash or
by check or by  tendering  duly  endorsed  certificates  representing  shares of
Common  Stock  then owned by the  Optionholder.  In the sole  discretion  of the
Company, an Optionholder may be provided with the election to pay for the Option
Price by having the Company withhold,  from the Common Stock otherwise issuable,
a portion of those shares of Common  Stock with an  aggregate  fair market value
equal to that portion of the Option Price designated by the Optionholder (not to
exceed 100 percent of the Option  Price).  Upon the exercise of the Option,  the
Company  shall  deliver,  or  cause  to be  delivered,  to  the  Optionholder  a
certificate  or  certificates  representing  the  net  shares  of  Common  Stock
purchased  upon such  exercise as soon as  practicable  after  payment for those
shares has been received by the Company.  All shares that are purchased and paid
for in full upon exercise of the Option shall be fully paid and non-assessable.

                                       1
<PAGE>
     4.  TERMINATION  OF OPTION.  This  Option,  to the  extent  not  previously
exercised,  shall terminate upon the tenth  anniversary of the Grant Date, or as
otherwise set forth in this Agreement.

     5.  TERMINATION OF EMPLOYMENT.  If Yeager's  employment with the Company is
terminated  or as a result of the death or  disability  of Yeager,  all Optioned
Shares that are vested shall be  exercisable  by an  Optionholder  in accordance
with  Section  3  hereof  for a  period  of 30 days  (one  year in the case of a
termination  as the  result  of the death or  disability  of  Yeager)  after the
expiration  of Yeager's  employment or until the stated  expiration  date of the
Option,  whichever  occurs first.  Notwithstanding  the foregoing,  if Yeager is
terminated "for cause",  the Option granted  hereunder shall become  immediately
void and no longer exercisable.

     6. NO PRIVILEGE OF COMMON STOCK OWNERSHIP.  The Optionholder shall not have
any of the rights of a  stockholder  with respect to the  Optioned  Shares until
such  Optionholder  has  exercised  the option and paid the Option Price for the
purchased shares of Common Stock.

     7.  COMPLIANCE WITH LAWS AND  REGULATIONS.  The exercise of this Option and
the  issuance  of the  Common  Stock  upon such  exercise  shall be  subject  to
compliance by the Company and each Optionholder with all applicable requirements
of law  relating  thereto  and  with all  applicable  regulations  of any  stock
exchange or trading market on which the shares of the Common Stock may be listed
or traded at the time of such  exercise and  issuance.  In  connection  with the
exercise of an Option  hereunder,  an Optionholder  shall execute and deliver to
the Company such  representations  in writing as may be requested by the Company
in order for it to comply  with  applicable  requirements  of federal  and state
securities laws.

     8.  LIABILITY  OF THE  COMPANY.  The  inability  of the  Company  to obtain
approval from any regulatory body having  authority  deemed by the Company to be
necessary to the lawful  issuance and sale of any Common Stock  pursuant to this
Agreement  shall  relieve  the  Company  of any  liability  with  respect to the
nonissuance or sale of the Common Stock as to which such approval shall not have
been obtained.  The Company,  however,  shall use its best efforts to obtain all
such approvals.

     9.   CAPITAL   ADJUSTMENTS.   The  number  of  Optioned   Shares  shall  be
proportionately  adjusted  for  any  increase  or  decrease  in  the  number  of
outstanding  shares of Common Stock of the Company  resulting from a subdivision
or consolidation  of shares or any other capital  adjustment or the payment of a
stock  dividend  or any other  increase or decrease in the number of such shares
effected  without  the  Company's  receipt of  consideration  therefor in money,
services or property.

     10. MERGERS, ETC. If the Company is the surviving corporation in any merger
or consolidation (not including a Change of Control),  the Option granted herein
shall pertain to and apply to the  securities to which a holder of the number of
shares of Common Stock subject to the Option would have been  entitled  prior to
the merger or consolidation.

     11. ASSIGNMENT.  The right to acquire Common Stock under this Agreement may
not be assigned,  encumbered,  or otherwise transferred by an Optionholder other
than by will  or the  laws of  descent  and  distribution.  Notwithstanding  the
foregoing,  Yeager may transfer all or any portion of the Option or the Optioned
Shares to his spouse, child, estate, personal representative, heir, or successor
or to a trust for the  benefit  of  Yeager or his  spouse,  child,  or heir.  To
transfer  any portion of the  Option,  Yeager  shall  execute and deliver to the
Company an Assignment in the form attached as Exhibit A hereto.

                                       2
<PAGE>
     12. SECURITIES RESTRICTIONS.

          (a) LEGEND ON CERTIFICATES.  All certificates  representing  shares of
Common  Stock  issued  hereunder  shall be  endorsed  with a legend  reading  as
follows:

             THE SHARES  EVIDENCED BY THIS CERTIFICATE HAVE NOT
             BEEN REGISTERED  UNDER THE SECURITIES ACT OF 1933,
             AS AMENDED,  AND ARE  'RESTRICTED  SECURITIES'  AS
             DEFINED BY RULE 144 UNDER THAT ACT. THE SHARES MAY
             NOT BE SOLD, TRANSFERRED,  PLEDGED OR HYPOTHECATED
             IN  THE  ABSENCE  OF  AN  EFFECTIVE   REGISTRATION
             STATEMENT   REGISTERING   THE  SHARES   UNDER  THE
             SECURITIES  ACT OF 1933,  AS AMENDED,  OR, IN LIEU
             THEREOF, AN OPINION OF COUNSEL FOR THIS COMPANY TO
             THE EFFECT THAT REGISTRATION IS NOT REQUIRED UNDER
             THAT ACT.

          (b) PRIVATE  OFFERING FOR INVESTMENT  ONLY. If the shares to be issued
to an  Optionholder  upon the  exercise of any Option  have not been  registered
under the  Securities  Act of 1933,  as amended  (the "1933  Act"),  the Arizona
Securities  Act  (the  "Arizona  Act"),  or the  securities  laws  of any  other
jurisdiction, those shares will be "restricted securities" within the meaning of
Rule 144 under the 1933 Act and must be held indefinitely  without any transfer,
sale, or other  disposition  unless (i) the shares are  subsequently  registered
under  the 1933  Act,  the  Arizona  Act and the  securities  laws of any  other
applicable jurisdiction,  or (ii) the Optionholder obtains an opinion of counsel
which is  satisfactory to counsel for the Company that the shares may be sold in
reliance on an exemption from registration requirements. By the act of accepting
an  Option,  Yeager or his  permitted  transferees  agree (1) that any shares of
Common Stock  acquired will be solely for  investment and not with any intention
to resell or redistribute those shares, and (2) such intention will be confirmed
by an  appropriate  certificate  at the time the  Common  Stock is  acquired  if
requested by the Company.  The neglect or failure to execute such a certificate,
however, shall not limit or negate the foregoing agreement.

          (c) REGISTRATION  STATEMENT.  If a registration statement covering the
shares of Common  Stock  issuable  hereunder  is filed under the 1933 Act and is
declared effective by the Securities and Exchange Commission,  the provisions of
Sections  12(a)  and (b) shall  terminate  during  the  period of time that such
registration statement, as periodically amended, remains effective.

     13. TAX WITHHOLDING.

          (a) GENERAL.  The Company's  obligation to deliver  Common Stock under
this  Agreement  shall be  subject  to the  Optionholder's  satisfaction  of all
applicable federal, state, and local income tax withholding requirements.

          (b) SHARES TO PAY FOR WITHHOLDING.  The Company may, in its discretion
and  in  accordance   with  the  provisions  of  this  Section  13(b)  and  such
supplemental  rules as it may from time to time adopt,  provide the Optionholder
with the right to use shares of Common Stock in  satisfaction  of all or part of
the federal,  state and local income tax liabilities  ("Taxes")  incurred by the
Optionholder in connection  with the receipt of Common Stock.  Such right may be
provided to the Optionholder in either or both of the following formats:

               (i) STOCK WITHHOLDING.  The Optionholder may be provided with the
election to have the Company withhold, from the Common Stock otherwise issuable,
a portion of those shares of Common  Stock with an  aggregate  fair market value
equal to the  percentage  of the  applicable  Taxes (not to exceed 100  percent)
designated by the Optionholder.

               (ii) STOCK DELIVERY. The Company may, in its discretion,  provide
the  Optionholder  with the election to deliver to the Company,  at the time the
Option is exercised,  one or more shares of Common Stock previously  acquired by
the Optionholder  (other than pursuant to the transaction  triggering the Taxes)
with an aggregate fair market value equal to the  percentage  (not to exceed 100
percent) of the Taxes incurred in connection with such Option exercise.

     14. BINDING  EFFECT.  Subject to the  restrictions on transfer set forth in
Sections 11 and 12, this Agreement  shall inure to the benefit of and be binding
upon the parties hereto and their respective heirs,  executors,  administrators,
successors and assigns.

                                       3
<PAGE>
     15.  NOTICES.  Any notice  required to be given or delivered to the Company
under the terms of this  Agreement  shall be in  writing  and  addressed  to the
Company in care of the Corporate  Secretary at its principal  corporate offices.
Any notice  required to be given or  delivered to the  Optionholder  shall be in
writing  and  addressed  to the  Optionholder  at the address  indicated  on the
signature page hereto.  Any permitted  assignee hereunder shall notify the other
party  hereto of the  permitted  assignee's  address for purposes of this notice
provision.  All  notices  shall be deemed to have been given or  delivered  upon
personal  delivery or upon  deposit in the U.S.  mail,  postage  prepaid  return
receipt requested, and properly addressed to the party to be notified.

     16.   INTEGRATION  AND   MODIFICATION.   This  Agreement  embody  the  full
understanding  of the  parties  with  respect  to  the  subject  matter  hereof,
superseding  any and all prior  agreements,  and no  amendment  or  modification
thereof  shall be  effective  unless the same shall be in writing  and signed by
both of said parties.

     17.  GOVERNING LAW. This Agreement  shall be construed in accordance  with,
and governed by, the laws of the state of Arizona, without regard to application
of conflicts of law principles.

     18.   COUNTERPARTS.   This  Agreement  may  be  executed  in  two  or  more
counterparts, each of which shall be deemed an original, but all of which, taken
together, shall constitute one and the same instrument.

     IN WITNESS  WHEREOF the parties  hereto have  executed  this  Agreement  or
caused it to be executed on the day and year first above written.

                                MAIN STREET AND MAIN INCORPORATED


                                By /s/ Bart A. Brown, Jr.
                                  -------------------------------------
                                  Bart A. Brown, Jr.

                                  /s/ James Yeager
                                  ----------------------------------
                                  James Yeager


                                       4
<PAGE>
                                    EXHIBIT A

                                   ASSIGNMENT

                    (To be executed by the registered holder
                        desiring to transfer the Options)


     FOR VALUE  RECEIVED,  the  undersigned  holder of the  Options to  purchase
shares of common  stock,  par value  $.001 per  share,  of Main  Street and Main
Incorporated, a Delaware corporation (the "Corporation"),  described on Schedule
1 attached hereto (the "Options"),  hereby sells, assigns and transfers unto the
person or persons  below  named  Options to  purchase  __________  shares of the
Corporation's  common stock and does hereby  irrevocably  constitute and appoint
__________________________________________________  attorney  to  transfer  said
Options on the books of the Corporation,  with full power of substitution in the
premises.

     The undersigned agrees not to sell, assign, transfer, pledge or hypothecate
the Options except in compliance with applicable securities laws:



Dated:
                                           -------------------------------------
                                                           Signature

Fill in for new Registration of Options:


- -------------------------------------
                Name

- -------------------------------------
               Address

- -------------------------------------
Please print name and address of assignee
(including zip code number)

- --------------------------------------------------------------------------------

NOTICE

The signature to this  Assignment  must correspond to the name as written as the
registered  holder  of the  Options  on the  books of the  Corporation  in every
particular, without alteration or enlargement or any change whatsoever.

- --------------------------------------------------------------------------------
<PAGE>
                                   Schedule 1

                                       to

                                   Assignment

Optionholder:



Grant Date:



Optioned Shares:



Option Price:



Vesting Schedule:



Number of Options Being Transferred:



The options are nonqualified options.

                                 EXHIBIT 10.25A

                       SCHEDULE OF STOCK OPTION AGREEMENTS
                    SUBSTANTIALLY IDENTICAL TO EXHIBIT 10.25

1.   Stock Option  Agreement dated June 15, 1998,  between the Company and Kevin
     Burnett for 15,000 shares of Common Stock, with 7,500 shares at an exercise
     price of $3.00 per share and 7,500 shares at an exercise price of $5.00 per
     share.

2.   Stock Option  Agreement  dated June 15, 1998,  between the Company and Jeff
     Smit for 20,000 shares of Common  Stock,  with 10,000 shares at an exercise
     price of $3.00 per share and 10,000  shares at an  exercise  price of $5.00
     per share.

                        MAIN STREET AND MAIN INCORPORATED
                       NONQUALIFIED STOCK OPTION AGREEMENT


     This STOCK OPTION AGREEMENT  ("Agreement") is made as of DECEMBER 31, 1998,
(the "Grant Date") by and between MAIN STREET AND MAIN INCORPORATED,  a Delaware
corporation (the "Company"), and TIM ROSE ("Optionee").

     WHEREAS,  the Company  considers it desirable and in its best interest that
Optionee  be given an  opportunity  to  acquire a  proprietary  interest  in the
Company  and an added  incentive  to  advance  the  interest  of the  Company by
possessing an option to purchase shares of Common Stock.

     NOW,  THEREFORE,  in  consideration  of the  premises  and  of  the  mutual
covenants herein contained, it is agreed by and between the parties as follows:

     1. GRANT OF OPTION.  Subject in all respects to the terms,  conditions  and
provisions of this Agreement,  the Company grants to Optionee, as of the date of
this  Agreement  (the  "Grant  Date"),  the right,  privilege,  and option  (the
"Option") to purchase 10,000 SHARES OF COMMON STOCK (the "Optioned Shares").

     2. OPTION PRICE AND VESTING.

          (a) GENERAL.  The purchase price (the "Option  Price") of the Optioned
Shares  and the time at which  the  Optioned  Shares  vest and  Optionee  or his
permitted  assignee(s) each, (an  "Optionholder")  may thereafter  exercise this
Option with respect to such Optioned Shares shall be as follows:

                                       PER SHARE
                                       NUMBER OF            OPTION
              VESTING DATE              OPTIONS             PRICE
              ------------              -------             -----

           December 31, 1999             3,333              $3.375
           December 31, 2000             3,333              $3.375
           December 31, 2001             3,334              $3.375

          (b) ACCELERATED  VESTING AND FORFEITURE OF UNVESTED  OPTIONED  SHARES.
The Optioned Shares will vest and become exercisable on the foregoing dates only
if  Optionee's  employment  with the  Company has not  terminated  prior to such
dates.  Any Optioned  Shares  granted  pursuant to this  Agreement that have not
vested prior to the  termination of Optionee's  employment with the Company will
be forfeited  immediately  upon the  termination  of employment  for any reason,
including  death or  disability.  In the event of a "Change of  Control"  of the
Company any unvested  Optioned  Shares will become fully vested and  exercisable
immediately upon such Change of Control. Optioned Shares that have vested may be
acquired in accordance  with the terms of this  Agreement at any time,  and from
time to time,  in whole or in part,  until the  Option  expires as  provided  in
Section 4 hereof.

     3. EXERCISE OF OPTION. All or any portion of the vested Optioned Shares may
be purchased by an Optionholder upon written notice to the Company, addressed to
the Company at its principal  place of business.  Such notice shall be signed by
the  Optionholder  and shall state the  election to exercise  the Option and the
number of Optioned  Shares  with  respect to which it is being  exercised.  Such
notice  shall be  accompanied  by payment  in full of the  Option  Price for the
number of shares of Common Stock being purchased. Payment may be made in cash or
by check or by  tendering  duly  endorsed  certificates  representing  shares of
Common  Stock  then owned by the  Optionholder.  In the sole  discretion  of the
Company, an Optionholder may be provided with the election to pay for the Option
Price by having the Company withhold,  from the Common Stock otherwise issuable,
a portion of those shares of Common  Stock with an  aggregate  fair market value
equal to that portion of the Option Price designated by the Optionholder (not to
exceed 100 percent of the Option  Price).  Upon the exercise of the Option,  the
Company
<PAGE>
Nonqualified Option Agreement
Page 2

shall deliver,  or cause to be delivered,  to the  Optionholder a certificate or
certificates  representing  the net shares of Common Stock  purchased  upon such
exercise as soon as practicable after payment for those shares has been received
by the Company. All shares that are purchased and paid for in full upon exercise
of the Option shall be fully paid and non-assessable.

     4.  TERMINATION  OF OPTION.  This  Option,  to the  extent  not  previously
exercised,  shall terminate upon the tenth  anniversary of the Grant Date, or as
otherwise set forth in this Agreement.

     5. TERMINATION OF EMPLOYMENT.  If Optionee's employment with the Company is
terminated or as a result of the death or  disability of Optionee,  all Optioned
Shares that are vested shall be  exercisable  by an  Optionholder  in accordance
with  Section  3  hereof  for a  period  of 30 days  (one  year in the case of a
termination  as the result of the death or  disability  of  Optionee)  after the
expiration of Optionee's  employment or until the stated  expiration date of the
Option,  whichever occurs first.  Notwithstanding the foregoing,  if Optionee is
terminated "for cause",  the Option granted  hereunder shall become  immediately
void and no longer exercisable.

     6. NO PRIVILEGE OF COMMON STOCK OWNERSHIP.  The Optionholder shall not have
any of the rights of a  stockholder  with respect to the  Optioned  Shares until
such  Optionholder  has  exercised  the option and paid the Option Price for the
purchased shares of Common Stock.

     7.  COMPLIANCE WITH LAWS AND  REGULATIONS.  The exercise of this Option and
the  issuance  of the  Common  Stock  upon such  exercise  shall be  subject  to
compliance by the Company and each Optionholder with all applicable requirements
of law  relating  thereto  and  with all  applicable  regulations  of any  stock
exchange or trading market on which the shares of the Common Stock may be listed
or traded at the time of such  exercise and  issuance.  In  connection  with the
exercise of an Option  hereunder,  an Optionholder  shall execute and deliver to
the Company such  representations  in writing as may be requested by the Company
in order for it to comply  with  applicable  requirements  of federal  and state
securities laws.

     8.  LIABILITY  OF THE  COMPANY.  The  inability  of the  Company  to obtain
approval from any regulatory body having  authority  deemed by the Company to be
necessary to the lawful  issuance and sale of any Common Stock  pursuant to this
Agreement  shall  relieve  the  Company  of any  liability  with  respect to the
nonissuance or sale of the Common Stock as to which such approval shall not have
been obtained.  The Company,  however,  shall use its best efforts to obtain all
such approvals.

     9.   CAPITAL   ADJUSTMENTS.   The  number  of  Optioned   Shares  shall  be
proportionately  adjusted  for  any  increase  or  decrease  in  the  number  of
outstanding  shares of Common Stock of the Company  resulting from a subdivision
or consolidation  of shares or any other capital  adjustment or the payment of a
stock  dividend  or any other  increase or decrease in the number of such shares
effected  without  the  Company's  receipt of  consideration  therefor in money,
services or property.

     10. MERGERS, ETC. If the Company is the surviving corporation in any merger
or consolidation (not including a Change of Control),  the Option granted herein
shall pertain to and apply to the  securities to which a holder of the number of
shares of Common Stock subject to the Option would have been  entitled  prior to
the merger or consolidation.
<PAGE>
Nonqualified Option Agreement
Page 3

     11. ASSIGNMENT.  The right to acquire Common Stock under this Agreement may
not be assigned,  encumbered,  or otherwise transferred by an Optionholder other
than by will  or the  laws of  descent  and  distribution.  Notwithstanding  the
foregoing,  Optionee  may  transfer  all or any  portion  of the  Option  or the
Optioned Shares to his spouse, child, estate, personal representative,  heir, or
successor  or to a trust for the benefit of Optionee  or his spouse,  child,  or
heir. To transfer any portion of the Option,  Optionee shall execute and deliver
to the Company an Assignment in the form attached as Exhibit A hereto.

     12. SECURITIES RESTRICTIONS.

          (a) LEGEND ON CERTIFICATES.  All certificates  representing  shares of
Common  Stock  issued  hereunder  shall be  endorsed  with a legend  reading  as
follows:

            THE SHARES  EVIDENCED BY THIS CERTIFICATE HAVE NOT
            BEEN REGISTERED  UNDER THE SECURITIES ACT OF 1933,
            AS AMENDED,  AND ARE  'RESTRICTED  SECURITIES'  AS
            DEFINED BY RULE 144 UNDER THAT ACT. THE SHARES MAY
            NOT BE SOLD, TRANSFERRED,  PLEDGED OR HYPOTHECATED
            IN  THE  ABSENCE  OF  AN  EFFECTIVE   REGISTRATION
            STATEMENT   REGISTERING   THE  SHARES   UNDER  THE
            SECURITIES  ACT OF 1933,  AS AMENDED,  OR, IN LIEU
            THEREOF, AN OPINION OF COUNSEL FOR THIS COMPANY TO
            THE EFFECT THAT REGISTRATION IS NOT REQUIRED UNDER
            THAT ACT.

          (b) PRIVATE  OFFERING FOR INVESTMENT  ONLY. If the shares to be issued
to an  Optionholder  upon the  exercise of any Option  have not been  registered
under the  Securities  Act of 1933,  as amended  (the "1933  Act"),  the Arizona
Securities  Act  (the  "Arizona  Act"),  or the  securities  laws  of any  other
jurisdiction, those shares will be "restricted securities" within the meaning of
Rule 144 under the 1933 Act and must be held indefinitely  without any transfer,
sale, or other  disposition  unless (i) the shares are  subsequently  registered
under  the 1933  Act,  the  Arizona  Act and the  securities  laws of any  other
applicable jurisdiction,  or (ii) the Optionholder obtains an opinion of counsel
which is  satisfactory to counsel for the Company that the shares may be sold in
reliance on an exemption from registration requirements. By the act of accepting
an Option,  Optionee or his permitted  transferees  agree (1) that any shares of
Common Stock  acquired will be solely for  investment and not with any intention
to resell or redistribute those shares, and (2) such intention will be confirmed
by an  appropriate  certificate  at the time the  Common  Stock is  acquired  if
requested by the Company.  The neglect or failure to execute such a certificate,
however, shall not limit or negate the foregoing agreement.

          (c) REGISTRATION  STATEMENT.  If a registration statement covering the
shares of Common  Stock  issuable  hereunder  is filed under the 1933 Act and is
declared effective by the Securities and Exchange Commission,  the provisions of
Sections  12(a)  and (b) shall  terminate  during  the  period of time that such
registration statement, as periodically amended, remains effective.

     13. TAX WITHHOLDING.

          (a) GENERAL.  The Company's  obligation to deliver  Common Stock under
this  Agreement  shall be  subject  to the  Optionholder's  satisfaction  of all
applicable federal, state, and local income tax withholding requirements.

          (b) SHARES TO PAY FOR WITHHOLDING.  The Company may, in its discretion
and  in  accordance   with  the  provisions  of  this  Section  13(b)  and  such
supplemental  rules as it may from time to time adopt,  provide the Optionholder
with the right to use shares of Common Stock in  satisfaction  of all or part of
the federal,  state and local income tax liabilities  ("Taxes")  incurred by the
Optionholder in connection  with the receipt of Common Stock.  Such right may be
provided to the Optionholder in either or both of the following formats:
<PAGE>
Nonqualified Option Agreement
Page 4

               (i) STOCK WITHHOLDING.  The Optionholder may be provided with the
election to have the Company withhold, from the Common Stock otherwise issuable,
a portion of those shares of Common  Stock with an  aggregate  fair market value
equal to the  percentage  of the  applicable  Taxes (not to exceed 100  percent)
designated by the Optionholder.

               (ii) STOCK DELIVERY. The Company may, in its discretion,  provide
the  Optionholder  with the election to deliver to the Company,  at the time the
Option is exercised,  one or more shares of Common Stock previously  acquired by
the Optionholder  (other than pursuant to the transaction  triggering the Taxes)
with an aggregate fair market value equal to the  percentage  (not to exceed 100
percent) of the Taxes incurred in connection with such Option exercise.

     14. BINDING  EFFECT.  Subject to the  restrictions on transfer set forth in
Sections 11 and 12, this Agreement  shall inure to the benefit of and be binding
upon the parties hereto and their respective heirs,  executors,  administrators,
successors and assigns.

     15.  NOTICES.  Any notice  required to be given or delivered to the Company
under the terms of this  Agreement  shall be in  writing  and  addressed  to the
Company in care of the Corporate  Secretary at its principal  corporate offices.
Any notice  required to be given or  delivered to the  Optionholder  shall be in
writing  and  addressed  to the  Optionholder  at the address  indicated  on the
signature page hereto.  Any permitted  assignee hereunder shall notify the other
party  hereto of the  permitted  assignee's  address for purposes of this notice
provision.  All  notices  shall be deemed to have been given or  delivered  upon
personal  delivery or upon  deposit in the U.S.  mail,  postage  prepaid  return
receipt requested, and properly addressed to the party to be notified.

     16.  INTEGRATION  AND  MODIFICATION.  This Agreement  shall embody the full
understanding  of the  parties  with  respect  to  the  subject  matter  hereof,
superseding  any and all prior  agreements,  and no  amendment  or  modification
thereof  shall be  effective  unless the same shall be in writing  and signed by
both of said parties.

     17.  GOVERNING LAW. This Agreement  shall be construed in accordance  with,
and governed by, the laws of the state of Arizona, without regard to application
of conflicts of law principles.

     18.   COUNTERPARTS.   This  Agreement  may  be  executed  in  two  or  more
counterparts, each of which shall be deemed an original, but all of which, taken
together, shall constitute one and the same instrument.

     IN WITNESS  WHEREOF the parties  hereto have  executed  this  Agreement  or
caused it to be executed on the day and year first above written.

                                MAIN STREET AND MAIN INCORPORATED


                                By /s/ Bart A. Brown, Jr.
                                  -------------------------------------
                                  Bart A. Brown, Jr.

                                  /s/ Tim Rose
                                  ----------------------------------
                                  Tim Rose
<PAGE>
                                    EXHIBIT A

                                   ASSIGNMENT

                    (To be executed by the registered holder
                        desiring to transfer the Options)


     FOR VALUE  RECEIVED,  the  undersigned  holder of the  Options to  purchase
shares of common  stock,  par value  $.001 per  share,  of Main  Street and Main
Incorporated, a Delaware corporation (the "Corporation"),  described on Schedule
1 attached hereto (the "Options"),  hereby sells, assigns and transfers unto the
person or persons  below  named  Options to  purchase  __________  shares of the
Corporation's  common stock and does hereby  irrevocably  constitute and appoint
__________________________________________________  attorney  to  transfer  said
Options on the books of the Corporation,  with full power of substitution in the
premises.

     The undersigned agrees not to sell, assign, transfer, pledge or hypothecate
the Options except in compliance with applicable securities laws.



Dated:
                                           -------------------------------------
                                                           Signature

Fill in for new Registration of Options:


- -------------------------------------
                Name

- -------------------------------------
               Address

- -------------------------------------
Please print name and address of assignee
(including zip code number)

- --------------------------------------------------------------------------------

NOTICE

The signature to this  Assignment  must correspond to the name as written as the
registered  holder  of the  Options  on the  books of the  Corporation  in every
particular, without alteration or enlargement or any change whatsoever.

- --------------------------------------------------------------------------------
<PAGE>
                                   Schedule 1

                                       to

                                   Assignment

Optionholder:



Grant Date:



Optioned Shares:



Option Price:



Vesting Schedule:



Number of Options Being Transferred:



The options are nonqualified options.

                                 EXHIBIT 10.26A

                       SCHEDULE OF STOCK OPTION AGREEMENTS
                    SUBSTANTIALLY IDENTICAL TO EXHIBIT 10.26


1.   Stock Option Agreement dated March 1, 1999, between the Company and William
     G.  Shrader for  150,000  shares of Common  Stock at an  exercise  price of
     $3.438 per share.

                                  EXHIBIT 23.2

                               ARTHUR ANDERSEN LLP


                    CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS

     As independent public  accountants,  we hereby consent to the incorporation
by reference  in this  registration  statement of our report dated  February 19,
1999,  included  in Main Street and Main  Incorporated's  Form 10-K for the year
ended  December 28, 1998,  and to all  references  to our firm  included in this
registration statement.

                                                /s/ Arthur Andersen LLP


Phoenix, Arizona,
  April 30, 1999.


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