MAIN STREET & MAIN INC
DEF 14A, 1999-04-27
EATING PLACES
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  SCHEDULE 14A
                                 (Rule 14a-101)
        INFORMATION REQUIRED IN PROXY STATEMENT SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                Securities Exchange Act of 1934 (Amendment No. 1)

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[ ]  Preliminary Proxy Statement             [ ]  Confidential, For Use of the
[X]  Definitive Proxy Statement                   Commission Only (as permitted
[ ]  Definitive Additional Materials              by Rule 14a-6(e)(2))
[ ]  Soliciting Material Pursuant to
     Rule 14a-11(c) or Rule 14a-12

                       MAIN STREET AND MAIN INCORPORATED
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):
[X]  No fee required.
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

1)   Title of each class of securities to which transaction applies:

- --------------------------------------------------------------------------------
2)   Aggregate number of securities to which transaction applies:

- --------------------------------------------------------------------------------
3)   Per unit price or other underlying value of transaction  computed  pursuant
     to Exchange  Act Rule 0-11 (set forth the amount on which the filing fee is
     calculated and state how it was determined):

- --------------------------------------------------------------------------------
4)   Proposed maximum aggregate value of transaction:

- --------------------------------------------------------------------------------
5)   Total fee paid:

     [ ]  Fee paid previously with preliminary materials:

- --------------------------------------------------------------------------------
     [ ]  Check box if any part of the fee is offset as provided by Exchange Act
          Rule  0-11(a)(2)  and identify the filing for which the offsetting fee
          was paid  previously.  Identify  the previous  filing by  registration
          statement number, or the form or schedule and the date of its filing.

          1)   Amount previously paid:
                                      ------------------------------------------
          2)   Form, Schedule or Registration Statement No.:
                                                            --------------------
          3)   Filing Party:
                            ----------------------------------------------------
          4)   Date Filed:
                          ------------------------------------------------------
<PAGE>
                                  MAIN STREET
                             AND MAIN INCORPORATED

          ----------------------------------------------------------
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                                 JUNE 11, 1999
          ----------------------------------------------------------


     The  Annual Meeting of Stockholders of Main Street and Main Incorporated, a
Delaware  corporation  (the  "Company"),  will be held at 11:00 a.m., on Friday,
June  11,  1999 (the "Meeting"), at the Hermosa Inn, 5532 North Palo Cristi Rd.,
Paradise Valley, Arizona, for the following purposes:

     1.   To  elect  directors  to  serve  until  the  next  Annual  Meeting  of
          Stockholders and until their successors are elected and qualified.

     2.   To approve the Company's 1999 Incentive Stock Plan.

     3.   To ratify the  appointment of Arthur  Andersen LLP as the  independent
          auditors of the Company for the fiscal year ending December 27, 1999.

     4.   To  transact  such other  business  as may  properly  come  before the
          Meeting or any adjournment thereof.

     The  foregoing  items  of  business  are  more fully described in the Proxy
Statement accompanying this Notice.

     Only  stockholders of record at the close of business on April 23, 1999 are
entitled to notice of and to vote at the Meeting.

     All  stockholders are cordially invited to attend the Meeting in person. To
assure  your  representation  at  the  Meeting,  however, you are urged to mark,
sign,  date,  and  return  the  enclosed  proxy  as  promptly as possible in the
postage-prepaid  envelope  enclosed  for that purpose. Any stockholder attending
the  Meeting  may  vote  in  person  even if he or she previously has returned a
proxy.

                                     Sincerely,

                                     /s/ James Yeager

                                     James Yeager
                                     Secretary


Phoenix, Arizona
April 27, 1999
<PAGE>

                       MAIN STREET AND MAIN INCORPORATED
                       5050 North 40th Street, Suite 200
                             Phoenix, Arizona 85018

             ----------------------------------------------------
                                PROXY STATEMENT
             ----------------------------------------------------

                            VOTING AND OTHER MATTERS
GENERAL

     The  enclosed  proxy  is  solicited  on  behalf  of  Main  Street  and Main
Incorporated,  a Delaware corporation (the "Company"), by the Company's board of
directors  (the  "Board  of  Directors")  for  use  at  the  Annual  Meeting  of
Stockholders  to be held at 11:00 a.m. on Friday, June 11, 1999 (the "Meeting"),
or  at  any  adjournment  or adjournments thereof, for the purposes set forth in
this  Proxy  Statement  and  in  the  accompanying  Notice  of Annual Meeting of
Stockholders.  The  Meeting  will  be  held  at the Hermosa Inn, 5532 North Palo
Cristi Rd., Paradise Valley, Arizona.

     These proxy  solicitation  materials are being mailed on or about April 29,
1999, to all stockholders entitled to vote at the Meeting.

VOTING SECURITIES AND VOTING RIGHTS

     Stockholders  of  record  at  the  close of business on April 23, 1999 (the
"Record  Date")  are  entitled  to  notice of and to vote at the Meeting. On the
Record  Date,  there  were  issued  and  outstanding  10,011,052  shares  of the
Company's Common Stock, $.001 par value (the "Common Stock").

     The  presence,  in  person or by proxy, of the holders of a majority of the
total  number of shares of Common Stock outstanding constitutes a quorum for the
transaction  of business at the Meeting. Each Stockholder voting at the Meeting,
either  in  person or by proxy, may cast one vote per share of Common Stock held
on  all  matters  to  be  voted  on  at  the  Meeting. Assuming that a quorum is
present,  the affirmative vote of a majority of the outstanding shares of Common
Stock  of  the  Company present in person or represented by proxy at the Meeting
and  entitled to vote is required (a) for the election of directors, (b) for the
approval   of  the  Company's  1999  Incentive  Stock  Plan,  and  (c)  for  the
ratification  of  the  appointment  of  Arthur  Andersen  LLP as the independent
auditors of the Company for the year ending December 27, 1999.

     Votes  cast  by  proxy or in person at the Meeting will be tabulated by the
election  inspectors  appointed  for  the  Meeting  and will determine whether a
quorum  is  present.  The  election  inspectors will treat abstentions as shares
that  are  present and entitled to vote for purposes of determining the presence
of  a  quorum  but  as  unvoted  for purposes of determining the approval of any
matter  submitted  to  the stockholders for a vote. If a broker indicates on the
proxy  that  it  does  not  have discretionary authority as to certain shares to
vote  on a particular matter, those shares will not be considered as present and
entitled to vote with respect to that matter.

VOTING OF PROXIES

     When  a  proxy  is properly executed and returned, the shares it represents
will  be voted at the Meeting as directed. If no specification is indicated, the
shares  will  be  voted (1) "for" the election of the nominees set forth in this
Proxy  Statement,  (2)  "for" the approval of the Company's 1999 Incentive Stock
Plan,  and  (3) "for" the ratification of the appointment of Arthur Andersen LLP
as  the  independent  auditors  of  the Company for the year ending December 27,
1999.

REVOCABILITY OF PROXIES

     Any  person  giving a proxy may revoke the proxy at any time before its use
by  delivering  to  the  Company written notice of revocation or a duly executed
proxy bearing a later date, or by attending the Meeting and voting in person.

                                       1
<PAGE>
SOLICITATION

     The  cost  of  this solicitation will be borne by the Company. In addition,
the  Company  may  reimburse  brokerage  firms  and  other  persons representing
beneficial  owners  of  shares  for expenses incurred in forwarding solicitation
materials  to  such  beneficial owners. Proxies also may be solicited by certain
of  the  Company's  directors  and  officers,  personally  or  by  telephone  or
telegram, without additional compensation.

ANNUAL REPORT AND OTHER MATTERS

     The 1998 Annual Report to  Stockholders,  which was mailed to  stockholders
with or preceding this Proxy Statement, contains financial and other information
about the  activities of the Company,  but is not  incorporated  into this Proxy
Statement and is not to be considered a part of these proxy soliciting materials
or subject to Regulations  14A or 14C or to the liabilities of Section 18 of the
Securities Exchange Act of 1934 (the "Exchange Act"). The information  contained
in the "Compensation  Committee's  Report on Executive  Compensation"  below and
"Performance  Graph" below shall not be deemed  "filed" with the  Securities and
Exchange  Commission  (the "SEC") or subject to Regulations 14A or 14C or to the
liabilities of Section 18 of the Exchange Act.

     THE  COMPANY  WILL  PROVIDE  UPON  WRITTEN  REQUEST, WITHOUT CHARGE TO EACH
STOCKHOLDER  OF  RECORD  AS  OF  THE RECORD DATE, A COPY OF THE COMPANY'S ANNUAL
REPORT  ON FORM 10-K FOR THE YEAR ENDED DECEMBER 28, 1998 AS FILED WITH THE SEC.
ANY  EXHIBITS LISTED IN THE FORM 10-K REPORT ALSO WILL BE FURNISHED UPON REQUEST
AT  THE  ACTUAL  EXPENSE INCURRED BY THE COMPANY IN FURNISHING SUCH EXHIBIT. ANY
SUCH  REQUESTS  SHOULD  BE  DIRECTED TO THE COMPANY'S SECRETARY AT THE COMPANY'S
EXECUTIVE  OFFICES AT 5050 NORTH 40TH STREET, SUITE 200, PHOENIX, ARIZONA 85018.

                        ELECTION OF CORPORATE DIRECTORS

NOMINEES

     The  Company's  Bylaws  provide that the number of directors shall be fixed
from  time  to time by resolution of the Board of Directors or stockholders. All
directors  are  elected at each annual meeting of the Company's stockholders for
a  term  of  one  year  and  hold  office until their successors are elected and
qualified.

     A  board of six directors is to be elected at the Meeting. Unless otherwise
instructed,  the  proxy  holders will vote the proxies received by them for each
of  the nominees named below. All of the nominees currently are directors of the
Company.  In  the event that any nominee of the Company is unable or declines to
serve  as  a  director at the time of the Meeting, the proxies will be voted for
any  nominee  designated  by the current Board of Directors to fill the vacancy.
It  is  not expected that any nominee will be unable or will decline to serve as
a  director.  The  term  of the office of each person elected as a director will
continue  until the next Annual Meeting of Stockholders or until a successor has
been elected and qualified.

                                       2
<PAGE>
     The  following  table sets forth certain information regarding the nominees
for directors of the Company:

<TABLE>
<CAPTION>
                                      Positions and Offices Presently
Name                          Age          Held With the Company
- ----                          ---     -------------------------------
<S>                            <C>    <C>
John F. Antioco(1)...........  49     Chairman of the Board
Bart A. Brown, Jr............  67     President, Chief Executive Officer,
                                        and Director
William G. Shrader...........  51     Executive Vice President, Chief Operating
                                        Officer, and Director
Jane Evans(1)................  54     Director
John C. Metz(1)..............  59     Director
Steven A. Sherman(1).........  53     Director
</TABLE>

- ------------
(1) Member of the Audit and Compensation Committees.


     JOHN  F.  ANTIOCO  has  served  as Chairman of the Board of Directors since
August  9,  1996  and  as  a  director of the Company since January 8, 1996. Mr.
Antioco  has  served as the Chairman of the Board and Chief Executive Officer of
the  Blockbuster  Entertainment  Group  since  July 1997. Mr. Antioco previously
served  as  President and Chief Executive Officer of Taco Bell Corp. Mr. Antioco
served  as  the  Chairman of Circle K Corporation ("Circle K"), from August 1995
until  May  1996  and  as President and Chief Executive Officer of Circle K from
July  1993  until  May  1996.  Mr.  Antioco  joined  Circle K as Chief Operating
Officer  in  September  1991.  Mr. Antioco was Chief Operating Officer of Pearle
Vision  Centers,  Inc.  from  June  1990  to August 1991. From 1970 to 1990, Mr.
Antioco held various positions with The Southland Corporation.

     BART  A.  BROWN,  JR.  has served as the President, Chief Executive Officer
and  a  director  of  the  Company since December 1996. Mr. Brown was affiliated
with  Investcorp  International, N.A., an international investment banking firm,
from  April 1996 until December 1996. Mr. Brown served as the Chairman and Chief
Executive   Officer   of   Color   Tile,  Inc.  at  the  request  of  Investcorp
International,  Inc.,  which  owned  all  of  that  company's common stock, from
September  1995  until  March  1996,  shortly after Color Tile, Inc. filed under
Chapter  11  of  the United States Bankruptcy Code. Mr. Brown served as Chairman
of  the  Board  of  the  Circle  K Corporation from June 1990, shortly after its
filing  for  reorganization  under  Chapter  11  of the United States Bankruptcy
Code,  until September 1995. From September 1994 until September 1996, Mr. Brown
also   served   as  the  Chairman  and  Chief  Executive  Officer  of  Spreckels
Industries,  Inc.  Mr.  Brown  engaged  in the private practice of law from 1963
through  1990 after seven years of employment with the Internal Revenue Service.

     WILLIAM  G.  (BILL)  SHRADER  has served as Executive Vice President, Chief
Operating  Officer  and  a director of the Company since March 1, 1999. Prior to
joining  the  Company,  Mr.  Shrader  was Senior Vice President of Marketing for
Tosco  Marketing  Company  from February 1997 to March 1999. From August 1992 to
February  1997,  Mr.  Shrader  served  in several capacities at Circle K Stores,
Inc.,  including  President  of  the  Arizona Region, President of the Petroleum
Products/Services  Division,  Vice  President  of  Gasoline  Operations and Vice
President  of  Gasoline  Marketing.  Mr. Shrader began his career in 1976 at The
Southland  Corporation  and  departed  in  1992 as National Director of Gasoline
Marketing.

     JANE  EVANS  has  served as a director of the Company since March 1997. Ms.
Evans  has  served  as  President  and Chief Operating Officer of Smart TV since
April  1995. Ms. Evans served as Vice President and General Manager of U.S. West
Communications,  Home and Personal Services from February 1991 until March 1995;
as  President  and  Chief  Executive  Officer  of Interpacific Retail Group from
March  1989  until  January  1991; as a General Partner of Montgomery Securities
from  January 1987 until February 1989; as President and Chief Executive Officer
of  Monet  Jewelers  from  May  1984  until  December  1987;  as  Executive Vice
President  -- Fashion Group of General Mills, Inc. from October 1979 until April
1984;  as  Vice  President  --  Corporate Development of Fingerhut from November
1977 until September 1979; as

                                       3
<PAGE>
President  of  Butterick  Fashions  from  May  1974  until  October 1977; and as
President  of  the  I.  Miller Division of Genesro, Inc. from May 1970 until May
1973.  Ms.  Evans  serves  on  the  Boards  of  Directors  of  the Philip Morris
Companies,  Inc.,  Georgia-Pacific  Corp.,  Kaufman  &  Broad  Home  Corp.,  and
Petsmart, Inc.

     JOHN  C. METZ has served as a director of the Company since April 1996. Mr.
Metz  has  served  as  Chairman and Chief Executive Officer of Metz Enterprises,
Inc.,  a contract food management and retail restaurant company, since 1987. Mr.
Metz  also  is  a director of Longhorn Steaks, Inc., a chain of approximately 60
Texas-style roadhouse casual dining restaurants.

     STEVEN  A. SHERMAN has served as a director of the Company since June 1990.
Mr.  Sherman  served  as the Chairman of the Company from June 1990 until August
1996,  as  Chief  Executive  Officer of the Company from June 1990 until January
1996,  and  as  the President of the Company from January 1993 until April 1994.
Mr.  Sherman has served as Chairman of the Board of Novatel Wireless, Inc. since
1996.  Mr.  Sherman also served as President of Novatel Wireless, Inc. from 1996
until  November  1998.  Mr.  Sherman  served  as Chairman of the Board of Vodavi
Technology,  Inc.  ("Vodavi"), a company involved in the design, development and
distribution  of telephones, telephone systems, and related products, from March
1994  until  October  1997,  and  served as a director of Vodavi from March 1994
until  June 1998. Mr. Sherman was Chairman of the Board of Executone Information
Systems,   Inc.   (formerly   Vodavi   Technology  Corporation,  a  provider  of
information  systems,  which  was  founded  by  Mr. Sherman) from 1983 until his
resignation  in  July  1988  and  a  director  of  Executone from 1983 until his
resignation  in  January  1990.  In April 1994, Vodavi purchased the business of
the  Vodavi Communications Division from Executone Information Systems, Inc. Mr.
Sherman  is  a principal of Sherman Restaurants, L.L.C., which he founded during
1997,  and  Sherman  Capital Group, L.L.C., a merchant banking organization that
he founded in 1988.

     There  are no family relationships among any of the Company's directors and
executive officers.

MEETINGS AND COMMITTEES OF THE BOARD OF DIRECTORS

     The  Company's Bylaws authorize the Board of Directors to appoint among its
members  one  or  more committees consisting of one or more directors. The Board
of  Directors  has  appointed  two  committees.  The Audit Committee reviews the
annual  financial  statements,  any significant accounting issues, and the scope
of  the  audit  with  the  Company's  independent  auditors  and is available to
discuss  with the auditors any other audit-related matters that may arise during
the  year.  The  Compensation  Committee  makes  recommendations to the Board of
Directors   concerning  remuneration  arrangements  for  senior  management  and
directors. The Board of Directors has not appointed any other committees.

     The  Board  of  Directors  of  the  Company  held a total of three meetings
during  the  fiscal  year ended December 28, 1998. The Company's Audit Committee
met  separately  at one formal meeting during the fiscal year ended December 28,
1998,  and  the  Company's  Compensation  Committee met separately at one formal
meeting  during  the  fiscal  year ended December 28, 1998. No director attended
fewer  than  75%  of  the  aggregate  of (i) the total number of meetings of the
Board  of  Directors,  and  (ii)  the  total  number  of  meetings  held  by all
committees of the Board on which such director was a member.

DIRECTOR COMPENSATION

     Employees  of  the  Company  do  not  receive  additional  compensation for
serving  as  members  of  the  Company's  Board of Directors. Bart A. Brown, the
President,  Chief  Executive  Officer,  and  a  director  of the Company, has an
employment   agreement   with   the  Company.  See  "Executive  Compensation  --
Employment Agreements."

     During  1998  the  Company's  non-employee  directors  received  $15,000 in
annual  compensation  plus  $1,000  for each Board of Directors meeting attended
and  $500 for each telephonic Board of Directors meeting. The Company reimburses
the  costs  and  expenses  for  each director attending meetings of the Board of
Directors.  In  prior  years,  the  Company's  non-employee  directors  received
automatic  grants  of  stock  options  pursuant  to the Automatic Program of the
Company's  1995 Stock Option Plan. There currently is not a sufficient number of
shares remaining authorized under the 1995 Stock Option Plan to

                                       4
<PAGE>
permit  grants  under  the  Automatic  Program.  In  February 1999, the Board of
Directors  adopted  the  1999  Incentive  Stock  Plan,  subject  to  stockholder
approval  at  the  Meeting. Directors of the Company will be eligible to receive
stock  options  and  other  awards under that plan. See "Proposal to Approve the
Company's 1999 Incentive Stock Plan."

                             EXECUTIVE COMPENSATION

SUMMARY OF CASH AND OTHER COMPENSATION

     The   following   table   sets   forth,  for  the  periods  indicated,  the
compensation  received  by  the Company's Chairman of the Board, Chief Executive
Officer,  and  its  other  executive  officers  whose  annual  salary  and bonus
exceeded  $100,000  for  the  fiscal  year  ended  December 28, 1998 (the "Named
Officers").

                          SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                              Long Term
                                                             Compensation
                                                             ------------
                                                                Awards
                                                             ------------
                                       Annual Compensation    Securities
                                       --------------------   Underlying        All Other
Name and Principal Position    Year    Salary($)   Bonus($)    Options(#)    Compensation(1)
- ---------------------------    ----    ---------   --------    ----------    ---------------
<S>                            <C>     <C>         <C>         <C>              <C>
John F. Antioco                1998           --         --         --              --
 Chairman of the Board(2)      1997           --         --         --              --
                               1996           --         --    817,500 (2)          --

Bart A. Brown, Jr.             1998     $250,000    $50,000    200,000 (3)          --
 President and Chief           1997      250,000         --    350,000 (3)          --
 Executive Officer (3)         1996           --         --    250,000              --

Gerard T. Bisceglia            1998     $175,000         --    160,000 (4)      $2,375
 Chief Operating Officer (4)   1997      175,000         --    275,000 (4)          --
                               1996       10,103         --    200,000              --
</TABLE>

- ------------
(1) Amounts  for  1998  represent  matching contributions made by the Company to
    the Company's 401(k) plan.
(2) Mr.  Antioco  does  not  receive  any  salary for serving as Chairman of the
    Board.  During  1997, 200,000 options previously granted to Mr. Antioco were
    cancelled  and  regranted  to  Messrs.  Brown  and  Bisceglia.  During 1998,
    200,000  options  previously  granted  to  Mr.  Antioco  were  cancelled and
    regranted  to  Messrs.  Brown,  Bisceglia,  and three other employees of the
    Company.
(3) Mr.  Brown  served  as  President and Chief Executive Officer of the Company
    from  December  16, 1996 through December 30, 1996 for no cash compensation.
    The  options  granted  to  Mr. Brown in 1997 consist of 250,000 fully vested
    options  granted  at  an  exercise  price  of  $2.50  per  share and 100,000
    options  at  exercise  prices of $3.00 and $5.00, which were regranted after
    being  surrendered  by Mr. Antioco. The options granted to Mr. Brown in 1998
    consist  of  50,000  fully  vested options at an exercise price of $3.25 per
    share,  75,000  options at an exercise price of $3.25 per share that vest on
    December  31,  1999,  and  75,000  options  at  exercise prices of $3.00 and
    $5.00 which were regranted after being surrendered by Mr. Antioco.
(4) Mr.  Bisceglia  served  as  Chief  Operating  Officer  of  the  Company from
    November  4,  1996  until  November  24,  1998.  The  options granted to Mr.
    Bisceglia  in  1997  consist  of  175,000 fully vested options granted at an
    exercise  price  of $2.50  per share, and 100,000 options at exercise prices
    of  $3.00  and  $5.00  which  were  regranted after being surrendered by Mr.
    Antioco.  The  options  granted  to  Mr. Bisceglia in 1998 consist of 35,000
    fully  vested  options  at  an  exercise  price  of  $3.25 per share, 50,000
    options  at  an  exercise  price  of  $3.25 per share that vest over a three
    year  period,  and  75,000  options  at  exercise  prices of $3.00 and $5.00
    which  were  regranted after being surrendered by Mr. Antioco. Following Mr.
    Bisceglia's   resignation  from  the  Company,  137,500  options  previously
    granted  to  him that had not vested were cancelled pursuant to the terms of
    those options.

                                       5
<PAGE>
     Officers  and  key  personnel  of the Company are eligible to receive stock
options  and  awards  under  the Company's 1990 Stock Option Plan and 1995 Stock
Option  Plan.  Executive  officers  serve  at  the  discretion  of  the Board of
Directors. See "Executive Compensation -- Employment Agreements."

OPTION GRANTS

     The  following  table  provides information on stock options granted to the
Named Officers during the fiscal year ended December 28, 1998.

                       OPTION GRANTS IN LAST FISCAL YEAR

<TABLE>
<CAPTION>
                                                    Individual Grants                          Potential Realizable
                               ----------------------------------------------------------     Value at Assumed Annual
                                  Number of                                                    Rates of Stock Price
                                 Securities       % of Total                                  Appreciation For Option
                                 Underlying     Options Granted     Exercise                          Term(2)
                                   Options       to Employees        Price     Expiration     -----------------------
           Name                Granted (#)(1)    in Fiscal Year      ($/Sh)       Date            5%            10%
           ----                --------------    --------------      ------       ----            --            ---
<S>                            <C>                    <C>            <C>         <C>          <C>            <C>
John F. Antioco............        --                 --                --         --               --             --

Bart A. Brown, Jr..........    75,000                 12%            $3.25       6/15/08      $153,293       $388,475
                               50,000                  8%            $3.25       6/15/08      $102,195       $258,983
                               37,500 (3)              6%            $3.00        8/5/06      $ 68,446       $151,252
                               37,500 (3)              6%            $5.00        8/5/06      $     --       $ 76,252

Gerard T. Bisceglia........    50,000 (4)              8%            $3.25       6/15/08      $102,195       $258,983
                               35,000                  6%            $3.25       6/15/08      $ 71,537       $181,288
                               37,500 (3)              6%            $3.00        8/5/06      $ 68,446       $151,252
                               37,500 (3)(4)           6%            $5.00        8/5/06      $     --       $ 76,252
</TABLE>

- ------------
(1) The  options  were  granted  at or above the fair value of the shares on the
    date of grant and have 10-year terms.
(2) Potential  gains  are net of the exercise price, but before taxes associated
    with  the  exercise.  Amounts  represent  hypothetical  gains  that could be
    achieved  for  the  respective options if exercised at the end of the option
    term.  The  assumed  5%  and  10%  rates  of  stock  price  appreciation are
    provided  in  accordance  with  SEC rules and do not represent the Company's
    estimate  or  projection  of the future price of the Company's Common Stock.
    Actual  gains,  if  any,  on  stock  option  exercises  will depend upon the
    future market prices of the Company's Common Stock.
(3) These  options  were  granted  to  Messrs.  Brown  and Bisceglia after being
    surrendered by Mr. Antioco.
(4) These  options  were  cancelled  upon  Mr.  Bisceglia's resignation from the
    Company on November 24, 1998.

OPTION HOLDINGS

     None  of  the  Named Officers exercised any options during fiscal 1998. The
following  table  provides  information on the value of unexercised options held
by the Named Officers at December 28, 1998.

                             YEAR-END OPTION VALUES

<TABLE>
<CAPTION>
                                    Number of Securities                Value of Unexercised
                                   Underlying Unexercised               in-the-Money Options
                                Options at Fiscal Year-End(1)         at Fiscal Year-End ($)(2)
                               ------------------------------       -----------------------------
           Name                Exercisable      Unexercisable       Exercisable     Unexercisable
           ----                -----------      -------------       -----------     -------------
<S>                              <C>              <C>                <C>               <C>
John F. Antioco.............     417,500                0            $552,775               --
Bart A. Brown, Jr...........     550,000          250,000            $400,000          $23,438
Gerard T. Bisceglia.........     497,500          137,500 (3)        $277,813          $ 6,250
</TABLE>

- ------------
(1) Amounts reflect options outstanding as of December 28, 1998.
(2) Calculated  based  upon  the  Nasdaq  National  Market  closing price of the
    Company's  Common  Stock  on  December  28,  1998,  of $3.375 per share. The
    exercise  prices  of  certain of the options held by the Company's executive
    officers on December 28, 1998 were greater than $3.375 per share.
(3) These  options  were  cancelled  upon  Mr.  Bisceglia's resignation from the
    Company on November 24, 1998.

                                       6
<PAGE>
1990 STOCK OPTION PLAN

     On  July 25, 1990, the Company's Board of Directors adopted, and on July 1,
1991  the Company's stockholders approved, the 1990 Stock Option Plan (the "1990
Plan").  The 1990 Plan provides for the granting of both incentive stock options
and   nonstatutory   stock  options  to  qualified  employees  and  non-employee
directors.  The  1990  Plan  also  provides  for various other incentive awards,
including  stock  appreciation  rights.  Options  granted  under  the  1990 Plan
generally  cannot  be  exercised  for  at  least one year and typically vest and
become  exercisable  in installments of equal numbers of shares over a three- to
five-year  period.  As  of April 23, 1999, 250,000 options were authorized under
the  1990  Plan, 64,325 shares of Common Stock have been issued upon exercise of
options  granted  pursuant  to the 1990 Plan, and there were outstanding options
to  purchase  173,000  shares of Common Stock under the 1990 Plan. An additional
12,675  shares of Common Stock remain reserved for issuance under the 1990 Plan.
No  incentive  awards  other than stock options have been granted under the 1990
Plan.

     The  exercise  price  of all incentive stock options and options granted to
directors  under  the  1990 Plan must be at least equal to the fair market value
of  the  shares  on  the  date  of  the grant or, in the case of incentive stock
options  granted  to  a  holder  of 10% or more of the Company's Common Stock (a
"10%  Stockholder"),  at  least  110% of the fair market value of such shares on
the  date  of  the  grant. The maximum exercise period for which incentive stock
options  may  be  granted  is  ten  years  (five  years  in  the  case  of a 10%
Stockholder).

     The  1990  Plan  provides  for  its  administration  in accordance with the
requirements  of  Rule  16b-3 under the Exchange Act. The 1990 Plan currently is
administered   by   the   Board   of  Directors.  The  Board  of  Directors  has
discretionary  authority,  subject  to  certain  restrictions,  to determine the
individuals  to  whom,  the  times  at  which, and, with respect to nonstatutory
stock   options,   the  exercise  price  for  which  options  will  be  granted.
Notwithstanding  the foregoing, the 1990 Plan provides that the Company will not
grant  any nonstatutory stock options to purchase shares at an exercise price of
less  than 85% of the fair market value of such shares on the date of the grant.

1995 STOCK OPTION PLAN

     The  Company's  1995 Stock Option Plan (the "1995 Plan") was adopted by the
Company's  Board  of  Directors  on  January  8,  1996  and  was approved by the
Company's  stockholders  on  May  22,  1996.The  1995  Plan  is divided into two
programs:  the Discretionary Grant Program (the "Discretionary Program") and the
Automatic  Grant  Program  (the  "Automatic Program"). The Discretionary Program
provides  for  the  grant  of  options  to  acquire  Common Stock of the Company
("Options"),  the  direct  grant  of Common Stock ("Stock Awards"), the grant of
stock  appreciation  rights  ("SARs"), and the grant of other cash awards ("Cash
Awards")  (Stock  Awards,  SARs,  and  Cash  Awards are collectively referred to
herein  as  "Awards"). The Automatic Program provides for the automatic grant of
options  to  acquire  the Common Stock of the Company to non-employee members of
the Company's Board of Directors.

     A  maximum  of  325,000 shares of Common Stock of the Company may be issued
under  the  1995 Plan. If any Option or SAR terminates or expires without having
been  exercised in full, stock not issued under such Option or SAR will again be
available  for the purposes of the 1995 Plan. As of April 23, 1999, 1,250 shares
of  Common  Stock  have  been  issued upon exercise of options granted under the
1995  Plan  and  there were outstanding Options to acquire 323,000 shares of the
Company's  Common Stock under the 1995 Plan. Accordingly, only an additional 750
shares  remain  available  for  grants  under  the  1995  Plan. See "Proposal to
Approve  the  Company's 1999 Incentive Stock Plan." The 1995 Plan will remain in
effect until January 8, 2006.

     Options  and  Awards  may  be granted pursuant to the Discretionary Program
only  to  persons  ("Eligible  Persons") who at the time of grant are either (i)
key  personnel  (including  officers  and  directors)  of  the  Company, or (ii)
consultants  and  independent  contractors  who provide valuable services to the
Company.  Options granted pursuant to the Discretionary Program may be incentive
stock  options  or non-qualified stock options. Options that are incentive stock
options  may  be  granted  only  to  key  personnel  of the Company who are also
employees  of  the  Company.  To  the  extent that granted Options are incentive
stock  options,  the  terms  and  conditions of those Options must be consistent
with  the  qualification  requirements set forth in the Internal Revenue Code of
1986, as amended.

                                       7
<PAGE>
     To  exercise an Option, the optionholder will be required to deliver to the
Company  full  payment  of  the  exercise  price  for the shares as to which the
Option  is  being  exercised. Generally, Options can be exercised by delivery of
cash, check, or shares of Common Stock of the Company.

     SARs  will  entitle  the  recipient  to  receive  a  payment  equal  to the
appreciation  in  market value of a stated number of shares of Common Stock from
the  price  on  the  date  the SAR was granted or became effective to the market
value  of  the  Common  Stock  on the date first exercised or surrendered. Stock
Awards  will  entitle  the  recipient  to receive shares of the Company's Common
Stock  directly.  Cash  Awards  will  entitle  the  recipient  to receive direct
payments  of  cash  depending  on  the  market  value or the appreciation of the
Common Stock or other securities of the Company.

     The   Automatic  Program  provides  for  the  automatic  grant  of  Options
("Automatic   Options")   to   non-employee   directors  of  the  Company.  Each
non-employee  director  serving  on  the  Board  of Directors on the date of the
adoption  of the 1995 Plan received Automatic Options to acquire 7,500 shares of
Common  Stock,  and  each  subsequent  newly  elected non-employee member of the
Board  of  Directors  receives  Automatic  Options  to  acquire 15,000 shares of
Common  Stock  on  the  date  of his or her first appointment or election to the
Board  of  Directors.  In addition, Automatic Options to acquire 2,500 shares of
Common  Stock  were  granted to each non-employee director at the meeting of the
Board  of  Directors held immediately after each annual meeting of stockholders.
Automatic  Options  become  exercisable  and  vest  immediately  upon grant. The
exercise  price  per  share  of  Automatic Options was equal to 100% of the fair
market  value of the Company's Common Stock (as defined in the 1995 Plan) on the
date  such  Automatic  Options are granted. Each Automatic Option expires on the
tenth  anniversary  of  the  date  on  which an Automatic Option grant was made.
Non-employee  members  of  the  Company's Board of Directors who do not serve on
the  committee  that  administers  the  1995  Plan with respect to the Company's
executive  officers  and  directors who are employees of the Company also may be
eligible  to  receive  Options  or Awards under the Discretionary Program of the
1995  Plan  or  option grants or direct stock issuances under any other plans of
the  Company.  There  currently  is  not a sufficient number of shares remaining
authorized  under  the  1995  Stock  Option  Plan  to  permit  grants  under the
Automatic  Program.  In  February  1999, the Board of Directors adopted the 1999
Incentive  Stock Plan, subject to stockholder approval at the Meeting. Directors
of  the Company will be eligible to receive stock options and other awards under
that plan. See "Proposal to Approve the Company's 1999 Incentive Stock Plan."

1999 INCENTIVE STOCK PLAN

     On  February  19,  1999,  the Board of Directors adopted the 1999 Incentive
Stock  Plan, subject to approval by the Company's stockholders. See "Proposal to
Approve the Company's 1999 Incentive Stock Plan."

401(K) PROFIT SHARING PLAN

     The  Company's qualified 401(k) Profit Sharing Plan (the "401(k) Plan") was
adopted  by  the Board of Directors on January 14, 1991, effective as of January
1,  1991,  and  covers corporate management and restaurant employees. The 401(k)
Plan  currently provides for a Company matching contribution equal to 25% of the
first   6%  of  the  salary  deduction  a  participant  elects  to  defer  as  a
contribution  to the 401(k) Plan. The 401(k) Plan further provides for a special
discretionary  contribution  equal  to a percentage of a participant's salary to
be  determined  each  year  by  the  Company.  The Company also may contribute a
discretionary  amount  in  addition  to  the special discretionary contribution.
Contributions  to  the  401(k)  Plan  by  the  Company  for fiscal 1998 totalled
approximately $99,500.

EMPLOYMENT AGREEMENTS

     The  Company  is a party to an employment agreement with Bart A. Brown, Jr.
with  a  term  through December 31, 2000. The agreement automatically renews for
successive  one-year  terms  unless  either party terminates by giving the other
party  at  least  60  days'  written  notice.  Mr.  Brown's employment agreement
provides  for  him  to serve as the President and Chief Executive Officer of the
Company.  The employment agreement provides for Mr. Brown to receive a salary of
$300,000  per  annum.  In  addition,  the employment agreement provides that Mr.
Brown will be eligible to receive discretionary bonuses

                                       8
<PAGE>
in  amounts  determined  by  the  Company's  Board  of Directors. The employment
agreement  contains  provisions  regarding  non-competition, non-solicitation of
employees, and non-disclosure of confidential information.

     The  employment  agreement  provides  for  Mr.  Brown  to receive his fixed
compensation  to  the  date  of  the  termination of his employment by reason of
resignation  or as a result of termination of employment "for cause," as defined
in  the  agreement.  In  the event of the termination of employment by reason of
death  or disability, the employment agreement provides for the payment of fixed
compensation  to  Mr.  Brown  for a period of one year from the date of death or
disability.  If  the  Company  terminates Mr. Brown's employment other than "for
cause"  or  in  the event of any termination of employment following any "change
in  control"  of  the  Company,  as  defined  in  the  agreement, the employment
agreement  also  provides  for Mr. Brown to receive his fixed compensation as if
his  employment  had  not  been terminated. Section 280G of the Internal Revenue
Code  may  limit  the  deductibility  of  such  payments  for federal income tax
purposes.  If these payments are not deductible and if the Company has income at
least  equal  to  such payments, an amount of income equal to the amount of such
payments  could not be offset. As a result, the income that was not offset would
be  "phantom  income"  (i.e.,  income  without cash) to the Company. A change in
control  would  include  a merger or consolidation of the Company, a sale of all
or  substantially all of the assets of the Company, changes in the identity of a
majority  of  the  members  of  the  Board  of  Directors  of  the  Company,  or
acquisitions  of more than 15% of the Company's Common Stock, subject to certain
limitations.

     During  1998,  the  Company  was  a  party  to an employment agreement with
Gerard  T.  Bisceglia,  who served as the Company's Executive Vice President and
Chief  Operating  Officer  from  November 1996 until his resignation on November
24,  1998.  The  terms of the employment agreement were substantially similar to
the  terms of Mr. Brown's employment agreement, except that the Company paid Mr.
Bisceglia  a salary of $175,000 per annum. Under the terms of that agreement and
an  agreement  entered  into between the Company and Mr. Bisceglia in connection
with  his  resignation, the Company will pay Mr. Bisceglia $175,000 plus certain
health  and  other  benefits  during  1999.  In addition, in connection with his
resignation,  the Company accelerated the vesting of certain options held by Mr.
Bisceglia  and  extended  the  period  in which he was permitted to exercise his
vested options following his resignation.

     The  Company was a party to an employment agreement with Steven A. Sherman,
a  director  of  the  Company,  that  expired  on  December 31, 1998. Under that
agreement, the Company paid Mr. Sherman an annual salary of $200,000.

LIMITATION OF LIABILITY AND INDEMNIFICATION MATTERS

     The  Certificate  of  Incorporation  and Bylaws of the Company provide that
the  Company  will  indemnify  and  advance  expenses,  to  the  fullest  extent
permitted  by the Delaware General Corporation Law, to each person who is or was
a  director,  officer, or agent of the Company or who serves or served any other
enterprise  or  organization  at  the  request of the Company (an "Indemnitee").
Under  Delaware  law,  to  the  extent  that  an Indemnitee is successful on the
merits  of a suit or proceeding brought against him or her by reason of the fact
that  he  or  she  is  or  was  a director, officer, or agent of the Company, or
serves  or  served  any  other  enterprise or organization at the request of the
Company,  the  Company  will  indemnify  him  or her against expenses (including
attorneys'  fees)  actually  and  reasonably  incurred  in  connection with such
action.  If  unsuccessful  in  defense of a third-party civil suit or a criminal
suit,  or  if  such  suit  is  settled,  an  Indemnitee may be indemnified under
Delaware  law  against  both  (i)  expenses, including attorneys' fees, and (ii)
judgments,  fines,  and  amounts  paid  in settlement if he or she acted in good
faith  and  in  a  manner he or she reasonably believed to be in, or not opposed
to,  the  best  interests  of  the  Company,  and,  with respect to any criminal
action,  had  no reasonable cause to believe his or her conduct was unlawful. If
unsuccessful  in  defense  of  a suit brought by or in the right of the Company,
where  the  suit is settled, an Indemnitee may be indemnified under Delaware law
only  against  expenses  (including  attorneys'  fees)  actually  and reasonably
incurred  in  the  defense  or settlement of the suit if he or she acted in good
faith  and  in  a  manner he or she reasonably believed to be in, or not opposed
to,  the  best  interests  of  the  Company,  except  that  if the Indemnitee is
adjudged  to be liable for negligence or misconduct in the performance of his or
her  duty  to  the  Company,  he  or  she cannot be made whole even for expenses
unless

                                       9
<PAGE>
a  court  determines  that  he  or  she  is  fully  and  reasonably  entitled to
indemnification  for  such  expenses. Also under Delaware law, expenses incurred
by  an  officer  or  director  in defending a civil or criminal action, suit, or
proceeding  may  be  paid  by the Company in advance of the final disposition of
the  suit,  action, or proceeding upon receipt of an undertaking by or on behalf
of  the  officer or director to repay such amount if it is ultimately determined
that  he  or  she  is not entitled to be indemnified by the Company. The Company
also  may advance expenses incurred by other employees and agents of the Company
upon  such  terms  and  conditions,  if  any, that the Board of Directors of the
Company  deems  appropriate.  Insofar as indemnification for liabilities arising
under  the  Securities  Act  of 1933 may be permitted to directors, officers, or
persons  controlling  the  Company  pursuant  to  the  foregoing provisions, the
Company  has  been  informed that, in the opinion of the Securities and Exchange
Commission,  such  indemnification  is against public policy as expressed in the
Securities Act of 1933 and is therefore unenforceable.

            COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

OVERVIEW AND PHILOSOPHY

     Decisions  on  compensation  of  the  Company's  executives are made by the
Compensation  Committee,  consisting  of  independent  members  of  the Board of
Directors  appointed  by  the Board of Directors (the "Committee"). The Board of
Directors  and  the  Compensation Committee make every effort to ensure that the
compensation  plan  is  consistent with the Company's values and is aligned with
the Company's business strategy and goals.

     The   Company's   compensation  program  for  executive  officers  consists
primarily  of  base salary, bonus, and long-term incentives in the form of stock
options.  Executives  also participate in various other benefit plans, including
medical  and retirement plans, which generally are available to all employees of
the Company.

     The  Company's  philosophy  is to pay base salaries to executives at levels
that  enable  the  Company  to  attract,  motivate,  and retain highly qualified
executives.  The bonus program is designed to reward individuals for performance
based  on the Company's financial results as well as the achievement of personal
and  corporate  objectives  that will contribute to the long-term success of the
Company  in  building  stockholder  value.  Stock  option grants are intended to
result  in  minimal  or  no  rewards if stock price does not appreciate, but may
provide  substantial  rewards to executives as all of the Company's stockholders
benefit from stock price appreciation.

     The  Company  follows  a  subjective  and  flexible approach rather than an
objective  or  formula  approach  to compensation. Various factors (as discussed
herein)  receive  consideration  without any particular weighting or emphasis on
any  one  factor.  In  establishing compensation for the year ended December 28,
1998,  the  Committee  took  into  account,  among  other  things, the financial
results  of  the  Company, compensation paid in prior years, and compensation of
executive  officers  employed  by  companies  of  similar size in the restaurant
industry.

BASE SALARY AND ANNUAL INCENTIVES

     Base  salaries  for  executive  positions  are  established relative to the
Company's  financial  performance  and  comparable  positions in similarly sized
companies.  The  Committee  from  time  to  time may use competitive surveys and
outside  consultants  to help determine the relevant competitive pay levels. The
Company  targets  base  pay  at  the level required to attract and retain highly
qualified  executives.  In  determining  salaries, the Committee also takes into
account  individual  experience and performance, salary levels relative to other
positions with the Company, and specific needs particular to the Company.

     Annual  incentive  awards  are based on the Company's financial performance
and   the   efforts   of  its  executives.  Performance  is  measured  based  on
profitability  and  revenue  and  the  successful  achievement of functional and
personal  goals.  James  Yeager,  the Company's Corporate Controller, Secretary,
and  Treasurer  during  1998, received a bonus of $20,000 during the fiscal year
ended December 28, 1998.

STOCK OPTION GRANTS

     The  Company  strongly  believes in tying executive rewards directly to the
long-term  success  of  the  Company  and increases in stockholder value through
grants of executive stock options. Stock option

                                       10
<PAGE>
grants  also  will enable executives to develop and maintain a significant stock
ownership  position in the Company's Common Stock. The amount of options granted
takes  into  account  options  previously  granted to an individual. The Company
granted  options  to  the  Company's  executive officers during fiscal 1998. See
"Executive Compensation -- Option Grants."

OTHER BENEFITS

     Executive   officers  are  eligible  to  participate  in  benefit  programs
designed  for  all  full-time  employees  of the Company. These programs include
medical  insurance,  a qualified retirement program allowed under Section 401(k)
of  the  Internal  Revenue  Code, and life insurance coverage equal to one times
base salary to a maximum of $50,000.

CHIEF EXECUTIVE OFFICER COMPENSATION

     Mr.  Brown  has  served  as  President  and  Chief Executive Officer of the
Company  since December 16, 1996. Effective January 1, 1999, the Company entered
into  a  new employment agreement with Mr. Brown. See "Executive Compensation --
Employment  Agreements."  The  Board  of Directors determined Mr. Brown's salary
based  on  a  number  of  factors,  including  the Company's performance and his
individual  performance  and  salaries  paid  by comparable companies. Mr. Brown
received  a  bonus  of  $50,000  for  fiscal 1998. The Company granted Mr. Brown
options during 1998. See "Executive Compensation -- Option Grants."

DEDUCTIBILITY OF EXECUTIVE COMPENSATION

     The  Internal  Revenue  Code currently limits the deductibility for federal
income  tax  purposes  of  compensation  paid  to  the Company's Chief Executive
Officer  and  to  each  of  its  other  four  most  highly compensated executive
officers.  The  Company  may deduct certain types of compensation paid to any of
these  individuals  only  to the extent that such compensation during any fiscal
year  does  not  exceed  $1.0  million.  The  Company  does not believe that its
compensation  arrangements  with  any  of its executive officers will exceed the
limits on deductibility during its current fiscal year.

     This  report has been furnished by members of the Compensation Committee of
the Board of Directors of the Company.

       John F. Antioco
       Jane Evans
       John C. Metz
       Steven A. Sherman

          COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

     During  the fiscal year ended December 28, 1998, the Company's Compensation
Committee  consisted of John F. Antioco, Jane Evans, John C. Metz, and Steven A.
Sherman.  Except  for  the  Company's  lease  of its corporate office space in a
building  in  which Mr. Sherman owns a majority interest, none of the members of
the  Compensation  Committee had any contractual or other relationships with the
Company  during  fiscal  1998  except  as  directors.  The  Company  made rental
payments  for  its  corporate  offices  totalling  approximately $177,000 during
1998.  Mr.  Sherman served as the Company's Chairman of the Board from June 1990
until  August  1996,  as  Chief  Executive Officer of the Company from June 1990
until  January  1996,  and  as  the  Company's President from January 1993 until
April 1994.

                                       11
<PAGE>
                               PERFORMANCE GRAPH

     The  following line graph compares cumulative total stockholder returns for
(i)  the  Company's Common Stock; (ii) the Nasdaq Stock Market (U.S.) Index (the
"Index");  and  (iii) a peer group consisting of the following five companies in
the  restaurant  industry  (the  "Peer  Group"):  Avado  Brands,  Inc. (formerly
AppleSouth,  Inc.); Eateries, Inc.; Cheesecake Factory, Inc.; O'Charley's, Inc.;
and  Cooker Restaurant Corp. In previous years, the Peer Group included El Chico
Restaurants,  Inc.  ("El  Chico").  The  Peer  Group no longer includes El Chico
because that company's stock was not publicly traded during all of 1998.

     The  graph  assumes  an  investment of $100 in each of the Company's Common
Stock,  the  Peer  Group, and the Index on December 27, 1993. The calculation of
cumulative   stockholder  return  on  the  Peer  Group  and  the  Index  include
reinvestment  of dividends, but the calculation of cumulative stockholder return
on  the  Company's  Common  Stock  does  not  include  reinvestment of dividends
because  the  Company  did  not pay dividends during the measurement period. The
stock  price  and  index  performance  shown  in  the  graph are not necessarily
indicative of future results.

                            CUMULATIVE TOTAL RETURN

<TABLE>
<CAPTION>
                      12/27/93   12/26/94   12/25/95   12/30/96   12/29/97   12/28/98                         
                      --------   --------   --------   --------   --------   --------                         
<S>                      <C>         <C>       <C>        <C>        <C>        <C>
MAIN STREET AND
MAIN INCORPORATED        100         49         15          8         15         16
                                                                                   
PEER GROUP               100         83        123         94        107        107
                                                                                   
NASDAQ STOCK                                                                       
MARKET (U.S.)            100         99        141        173        208        298
</TABLE>


                                       12
<PAGE>
            SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section  16(a)  of  the  Exchange  Act  requires  the  Company's directors,
officers,  and  persons  who  own  more  than  10%  of a registered class of the
Company's  equity  securities  to  file  reports  of  ownership  and  changes in
ownership  with  the  SEC.  SEC  regulations  require  directors,  officers, and
greater  than 10% stockholders to furnish the Company with copies of all Section
16(a) forms they file.

     During  1999,  the directors, officers, and 10% stockholders of the Company
became  aware  that certain transactions that are required to be disclosed under
Section  16(a)  had  not  previously  been  reported.  The  Company currently is
assisting  the  following  persons  to prepare and file Section 16(a) filings to
disclose  beneficial  ownership  and/or  transactions  that  were required to be
previously  reported  on  Form  3, Form 4, or Form 5: Bart A. Brown, Jr. (Form 3
beneficial  ownership disclosure and a total of five exempt option grants during
1997  and  1998);  James  Yeager  (Form  3 beneficial ownership disclosure and a
total  of three exempt option grants during 1998); Jane Evans (Form 3 beneficial
ownership  disclosure  and a total of three exempt option grants during 1997 and
1998);  and  John C. Metz (Form 3 beneficial ownership disclosure and a total of
two  exempt  option  grants during 1997 and 1998). The Company has implemented a
program   that   is  intended  to  ensure  that  directors,  officers,  and  10%
stockholders  comply  with  their  Section 16(a) filing requirements on a timely
basis in the future.

                             CERTAIN TRANSACTIONS

     The  Company  has  adopted  a  policy  that  it  will  not  enter  into any
transactions  with directors, officers, or holders of more than 5% of its Common
Stock  on  terms  that  are less favorable to the Company than could be obtained
from  independent third parties and that any loans to directors, officers, or 5%
stockholders will be approved by a majority of the disinterested directors.

     In  December  1993, the Company entered into a five-year lease for space to
serve  as  the  corporate  offices  of  the  Company.  Steven  A. Sherman owns a
majority  interest  in the building housing the space. The lease was approved by
the  disinterested  directors of the Company. During 1998, the lease was amended
to  extend  the  original  term  through January 31, 2004. Rental payments under
this  agreement  were approximately $177,000 during 1998. The lease provides for
annual rent of approximately $236,000 in 1999.

     The  Company  believes that the foregoing transaction was no less favorable
to the Company than could be obtained from non-affiliated parties.

                                       13
<PAGE>
     SECURITY OWNERSHIP OF PRINCIPAL STOCKHOLDERS, DIRECTORS, AND OFFICERS

     The   following   table   sets  forth  certain  information  regarding  the
beneficial  ownership  of the Company's Common Stock as of April 23, 1999 by (i)
each  person who is known to the Company to own beneficially more than 5% of the
Company's  Common  Stock,  (ii) each director, (iii) each of the named executive
officers,  and (iv) all directors and executive officers as a group. The Company
is  not  aware  of  any  other person that beneficially owns more than 5% of its
Common Stock as of the Record Date.

<TABLE>
<CAPTION>
Name and Address of                                         Shares Beneficially    Approximate Percentage
Beneficial Owner(1)                                                Owned          of Outstanding Shares(2)
- -------------------                                         -------------------   ------------------------
<S>                                                            <C>                         <C>
John F. Antioco..........................................      2,118,100 (3)               20.3%
Bart A. Brown............................................      1,501,200 (4)               14.0%
William G. Shrader.......................................         12,015                      *
Jane Evans...............................................         20,000 (5)                  *
John C. Metz.............................................         37,500 (6)                  *
Steven A. Sherman........................................        459,306 (7)                4.6%
James Yeager.............................................         14,583 (8)                  *
All directors and officers as a group (seven persons)....      4,162,704                   37.1%
</TABLE>

- ------------
  * Less than 1.0%.
 (1) Each  of such persons may be reached through the Company at 5050 North 40th
     Street, Suite 200, Phoenix, Arizona 85018.
 (2) The  percentages shown include the shares of Common Stock actually owned as
     of  April  23, 1999 and the shares of Common Stock that the person or group
     had  the  right  to acquire within 60 days of such date. In calculating the
     percentage  of  ownership,  all  shares of Common Stock that the identified
     person  or  group had the right to acquire within 60 days of April 23, 1999
     upon  the  exercise of options are deemed to be outstanding for the purpose
     of  computing  the  percentage  of the shares of Common Stock owned by such
     person  or  group,  but are not deemed to be outstanding for the purpose of
     computing  the  percentage of the shares of Common Stock owned by any other
     person.
 (3) Includes  vested options to purchase 417,500 shares of Common Stock held by
     Mr. Antioco.
 (4) Includes vested options to purchase 687,500 shares held by Mr. Brown.
 (5) Represents vested options to purchase 20,000 shares held by Ms. Evans.
 (6) Includes vested options to purchase 22,500 shares held by Mr. Metz.
 (7) Includes  options  to  acquire  40,000  shares  of Common Stock held by Mr.
     Sherman;  7,812  shares  of  Common Stock held by Mr. Sherman's wife, as to
     which  shares  Mr. Sherman disclaims any beneficial interest; 25,000 shares
     held  by  Mr. Sherman as custodian for his children, as to which shares Mr.
     Sherman  disclaims  any beneficial interest; 110,000 shares held by Sherman
     Capital  Partners,  L.L.C.,  of  which  Mr. Sherman is the managing member;
     16,250  shares  held  by  The  Sherman  Group,  of  which  he  is  the sole
     proprietor;  and  2,500  shares  held  by Sherman Capital Group, L.L.C., of
     which Mr. Sherman is a managing member.
 (8) Represents  vested  options  to  purchase 14,583 shares held by Mr. Yeager.
     Mr.  Yeager  serves  as Vice President-Finance, Secretary, and Treasurer of
     the Company.

                                       14
<PAGE>
                       PROPOSAL TO APPROVE THE COMPANY'S
                           1999 INCENTIVE STOCK PLAN

     The  Board  of  Directors  adopted  the Company's 1999 Incentive Stock Plan
(the  "Incentive  Plan"),  on  February  19,  1999,  subject  to approval by the
Company's  stockholders  at  the Meeting. The full text of the Incentive Plan is
included as "Appendix A" to this Proxy Statement.

     By  February  19,  1999, the Company had an aggregate of only 13,425 shares
of  Common  Stock  remaining available for issuance under the 1990 Plan and 1995
Plan.  At  that  time, the Board of Directors considered the likelihood that the
Company  will  be required to grant stock options or other stock-based awards in
the  future  in order to attract, retain, and motivate key employees, directors,
and  independent  contractors  to  provide services to the Company. Accordingly,
the  Board  of  Directors  adopted  the  Incentive  Plan,  which  is intended to
attract,  retain, and motivate directors, employees, and independent contractors
who  provide  valuable  services  to  the  Company  by  providing  them with the
opportunity  to  acquire a proprietary interest in the Company and to link their
interest  and  efforts to the long-term interests of the Company's shareholders.
The  Board of Directors believes that it is in the best interests of the Company
to  adopt  the  Incentive Plan. Accordingly, the Board of Directors recommends a
vote "FOR" the proposal to approve the Incentive Plan.

GENERAL TERMS OF THE INCENTIVE PLAN; SHARES AVAILABLE FOR ISSUANCE

     The  Incentive  Plan  provides  for  the  granting  of awards to employees,
directors,  and  independent  contractors  eligible  to receive awards under the
Incentive  Plan.  Such  awards  may  include,  but are not limited to, incentive
stock  options,  nonqualified stock options, stock appreciation rights ("SARs"),
and restricted stock awards.

     The  Incentive  Plan  authorizes the issuance of 1,000,000 shares of Common
Stock.  The maximum number of shares covered by awards granted to any individual
in  any year may not exceed 15% of the total number of shares that may be issued
under  the Incentive Plan. If any award is forfeited, terminated, canceled, does
not  vest,  or  expires  without having been exercised in full, stock not issued
under  such  award  will  again  be  available for the purposes of the Incentive
Plan.  If  SARs are settled in cash, the shares covered by such SARs will remain
available  for  the granting of other awards. If any change is made in the stock
subject  to  the  Incentive  Plan,  or  subject  to  any award granted under the
Incentive   Plan   (through  consolidation,  spin-off,  recapitalization,  stock
dividend,  split-up,  combination  of shares, exchange of shares, or otherwise),
the  Incentive Plan provides that appropriate adjustments will be made as to the
aggregate  number  and  type  of shares available for awards, the maximum number
and  type  of shares that may be subject to awards to any individual, the number
and  type  of  shares  covered by each outstanding award, and the exercise price
per  share  (but  not  the  total  price)  for  stock  options, SARs, or similar
outstanding awards.

     The  Incentive  Plan  provides  that it is not intended to be the exclusive
means  by which the Company may issue options to acquire its Common Stock or any
other  type of award. To the extent permitted by applicable law, the Company may
issue  any  other  options,  warrants,  or  awards  other  than  pursuant to the
Incentive  Plan  without  stockholder  approval.  Stockholder  approval  of  the
Incentive  Plan  will  authorize  the Board of Directors to issue or confirm the
issuance of stock options outside of the Incentive Plan.

ELIGIBILITY AND ADMINISTRATION

     Employees  of  the  Company,  non-employee  directors,  proposed directors,
proposed  employees,  and  independent  contractors  will be eligible to receive
Awards  under  the  Incentive Plan. Options that are incentive stock options may
be granted only to employees of the Company.

     The  Board  of  Directors  will administer the Incentive Plan. The Board of
Directors  may delegate all or any portion of its authority and duties under the
Incentive  Plan  to  one  or more committees appointed by the Board of Directors
under  such  conditions  and limitations as the Board of Directors may from time
to  time  establish.  The  Board of Directors and/or any committee that has been
delegated  the  authority to administer the Incentive Plan is referred to as the
"Plan  Administrator."  The  Plan  Administrator will have the authority, in its
discretion,   to  determine  all  matters  relating  to  awards,  including  the
selection of the

                                       15
<PAGE>
individuals  to  be  granted awards, the type of awards, the number of shares of
Common  Stock  subject  to  an  award, vesting conditions, and any and all other
terms, conditions, restrictions, and limitations, if any, of an award.

GRANT AND EXERCISE OF AWARDS

  STOCK OPTIONS

     The   expiration  date,  maximum  number  of  shares  purchasable,  vesting
provisions,  and  any  other  provisions  of options granted under the Incentive
Plan  will  be established at the time of grant. The Plan Administrator will set
the  term  of  each  option,  but  no incentive stock options may be granted for
terms  of  greater  than  10  years. Options will vest and become exercisable in
whole  or  in  one or more installments at such time as may be determined by the
Plan  Administrator.  The Board of Directors will have the discretion to provide
for  the  automatic  acceleration  of  the vesting of outstanding options in the
event of a "Transfer of Control" (as defined in the Incentive Plan).

     The   exercise   prices   of   options  will  be  determined  by  the  Plan
Administrator,  but  if  the option is intended to be an incentive stock option,
the  exercise  price  may  not be less than 100% of the fair market value of the
Common  Stock  at  the  time  of the grant (110% of the fair market value if the
option  is  granted  to a stockholder who at the time the option is granted owns
stock  possessing  more  than  10%  of  the  total  combined voting power of all
classes  of stock of the Company or of its subsidiaries). On April 23, 1999, the
closing  price  of  the Company's Common Stock on the Nasdaq National Market was
$3.47 per share.

  STOCK APPRECIATION RIGHTS

     SARs   will   entitle  the  holder  to  receive  a  payment  equal  to  the
appreciation  in  the  market value of a stated number of shares of Common Stock
from  the  price stated in the award agreement to the market value of the Common
Stock  on  the date the SAR is exercised. Such payment may be made in cash or in
shares  of  Common  Stock  valued  as of the date of the surrender, or partly in
cash  and partly in shares of Common Stock, as determined in the sole discretion
of  the  Plan  Administrator.  The  Plan  Administrator may grant SARs either in
tandem  with  an  option  or  with  respect  to  a number of shares for which no
options  are  granted. Consistent with the provisions of the Incentive Plan, the
Plan  Administrator  may  determine  such  terms,  conditions, restrictions, and
limitations,  if  any,  on  any  SARs,  including  a  maximum appreciation value
payable for SARs.

  RESTRICTED STOCK AWARDS

     The  Plan  Administrator  also  may grant restricted stock awards in Common
Stock  or  denominated  in units of Common Stock. The Plan Administrator, in its
discretion,  may  make  such  awards subject to conditions and restrictions that
may  be  based  on  continuous  service  with  the  Company or the attainment of
certain  performance  goals  related  to  profits, profit growth, profit-related
return  ratios,  cash  flow  or  shareholder returns. The Plan Administrator may
choose,  at  the  time  of  granting  a  restricted  stock  award or at any time
thereafter  up  to  the time of payment of the award, to include as part of such
award  an  entitlement  to receive dividends or dividend equivalents, subject to
such  terms  as  the Plan Administrator may establish. All dividends or dividend
equivalents  that  are  not  paid  currently,  in  the Plan Administrator's sole
discretion,  may  accrue  interest and be paid to the award holder if, when, and
to the extent such award is paid.

TRANSFERABILITY  OF  OPTIONS;  TERMINATION  OF  EMPLOYMENT  OR  SERVICES  TO THE
COMPANY

     Except  as  otherwise  allowed  by  the Plan Administrator, options granted
under  the  Incentive Plan are nontransferable other than by will or by the laws
of  descent  and  distribution  upon  the  death  of  the holder and, during the
lifetime  of  the  holder,  are  exercisable  only  by  such  holder.  The  Plan
Administrator  will  determine  the terms and conditions under which options may
be  exercised  following  the  termination of the holder's relationship with the
Company.  Incentive  stock  options,  however,  will not be exercisable for more
than  (i)  up  to  three months after termination of the holder's employment for
reasons  other  than  death  or  disability,  or  (ii)  up  to  one  year  after
termination due to disability.

                                       16
<PAGE>
DURATION AND MODIFICATION

     The  Incentive  Plan  will  remain in force until February 19, 2009, unless
sooner  terminated  by  the  Board  of  Directors.  After  the Incentive Plan is
terminated,  no future awards may be granted, but awards previously granted will
remain  outstanding  in  accordance  with their applicable terms and conditions.
The  Board  of  Directors  may amend, suspend or terminate the Incentive Plan at
any  time,  except  that that the Board of Directors may not amend the Incentive
Plan  to  increase  the  number  of  shares  available  for  issuance  under the
Incentive  Plan  (other  than through consolidation, spin-off, recapitalization,
stock  dividend,  split-up,  combination  of  shares,  exchange  of  shares,  or
otherwise)  without  the  approval  of  the  Company's shareholders. Despite the
foregoing,  the  Board  of  Directors, in its sole discretion, may bifurcate the
Incentive  Plan  so as to restrict, limit, or condition the use of any provision
of   the   Incentive  Plan  to  participants  who  are  officers,  directors  or
shareholders  subject  to Section 16 of the Exchange Act without so restricting,
limiting  or conditioning the Incentive Plan with respect to other participants.

FEDERAL INCOME TAX CONSEQUENCES

     Certain  options  granted  under  the  Incentive  Plan  will be intended to
qualify  as  incentive  stock  options under Section 422 of the Internal Revenue
Code.  Accordingly,  there  will  be  no  taxable  income to an employee when an
incentive  stock  option  is  granted  to  him  or  her  or  when that option is
exercised.  The  amount by which the fair market value of the shares at the time
of  exercise  exceeds  the exercise price, however, generally will be treated as
an  item  of preference in computing the alternate minimum taxable income of the
optionholder.  If  an  optionholder exercises an incentive stock option and does
not  dispose  of  the shares within either two years after the date of the grant
of  the  option  or  one  year  of  the  date the shares were transferred to the
optionholder  upon  exercise, any gain realized upon disposition will be taxable
to  the optionholder as a capital gain. If the optionholder does not satisfy the
applicable  holding  periods, however, the difference between the exercise price
and  the  fair  market value of the shares on the date of exercise of the option
will  be  taxed as ordinary income, and the balance of the gain, if any, will be
taxed  as  capital  gain. If the shares are disposed of before the expiration of
the  one-year and two-year periods and the amount realized is less than the fair
market  value  of  the  shares  at the date of exercise, the employee's ordinary
income  is  limited  to  the  amount  realized less the exercise price paid. The
Company  will be entitled to a tax deduction only to the extent the optionholder
has  ordinary  income  upon the sale or other disposition of the shares received
when the option was exercised.

     Certain  other  options issued under the Incentive Plan may be nonqualified
options.  The  income tax consequences of nonqualified options, as well as other
awards  granted  under the Incentive Plan, will be governed by Section 83 of the
Internal  Revenue Code. Under Section 83, the excess of the fair market value of
the  shares  of  the Company's Common Stock acquired pursuant to the exercise of
any  nonqualified  option  or the grant of other awards over the amount paid for
such  stock  (the  "Excess  Value")  must be included in the gross income of the
holder  in  the  first  taxable  year  in which the Common Stock acquired by the
holder  is  not  subject to a substantial risk of forfeiture. In calculating the
Excess  Value,  fair  market  value  will  be  determined  on  the date that the
substantial  risk of forfeiture expires, unless a Section 83(b) election is made
to  include  the  Excess  Value  in income immediately after the acquisition, in
which  case fair market value will be determined on the date of the acquisition.
Generally,  the  Company  will  be entitled to a federal income tax deduction in
the  same  taxable  year  that  holders  recognize  income.  The Company will be
required  to withhold income taxes with respect to income reportable pursuant to
Section  83  by a holder. The basis of the shares acquired by an optionholder or
award  recipient  will  be  equal to the exercise price of those shares plus any
income  recognized  pursuant  to  Section  83.  Subsequent sales of the acquired
shares  will  produce  capital  gain  or loss. Such capital gain or loss will be
long  term  if the stock has been held for more than 12 months from the date the
substantial  risk  of forfeiture lapsed or, if a Section 83(b) election is made,
more  than 12 months from the date the shares were acquired. The maximum federal
capital gains tax rate currently is 20% for property held more than 12 months.

RATIFICATION BY STOCKHOLDERS OF THE INCENTIVE PLAN

     Approval of the  Incentive  Plan will require the  affirmative  vote of the
holders of a majority of the shares of Common  Stock of the  Company  present in
person or by proxy at the Meeting. Upon

                                       17
<PAGE>
approval  of  the  Incentive  Plan  by  the  Company's  stockholders, any awards
granted  pursuant  to  the  Incentive  Plan  prior  to stockholder approval will
remain  valid  and  unchanged.  In  the  event  that the proposal to approve the
Incentive  Plan  is  not  approved  by  the  stockholders  of the Company at the
Meeting,  any  awards  granted pursuant to the Incentive Plan will automatically
terminate  and  be  forfeited  to  the  same  extent and with the same effect as
though  the Incentive Plan had never been adopted, and the Company will not make
any further grants of awards under the Incentive Plan.

              RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS

     The  Board  of  Directors  has  appointed  Arthur Andersen LLP, independent
public  accountants,  to  audit  the  consolidated  financial  statements of the
Company  for  the  fiscal  year  ending  December  27,  1999 and recommends that
stockholders  vote  in  favor  of  the  ratification of such appointment. In the
event  of  a  negative  vote  on  such ratification, the Board of Directors will
reconsider   its   selection.   The   Board   of   Directors   anticipates  that
representatives  of  Arthur  Andersen  LLP  will be present at the Meeting, will
have  the  opportunity to make a statement if they desire, and will be available
to respond to appropriate questions.

                 DEADLINE FOR RECEIPT OF STOCKHOLDER PROPOSALS

     Stockholder   proposals   that   are  intended  to  be  presented  by  such
stockholders  at  the  annual  meeting of stockholders of the Company to be held
during  calendar 2000 must be received by the Company no later than December 30,
1999  in  order to be included in the proxy statement and form of proxy relating
to  such  meeting.  Pursuant  to  Rule 14a-4 under the Exchange Act, the Company
intends  to  retain  discretionary  authority  to  vote  proxies with respect to
stockholder  proposals for which the proponent does not seek to have the Company
include  the proposed matter in the proxy statement for the annual meeting to be
held  during  calendar  2000,  except  in  circumstances  where  (i) the Company
receives  notice  of  the  proposed matter no later than March 15, 2000 and (ii)
the proponent complies with the other requirements set forth in Rule 14a-4.

                                 OTHER MATTERS

     The  Company  knows  of no other matters to be submitted to the Meeting. If
any  other  matters properly come before the Meeting, it is the intention of the
persons  named  in  the enclosed proxy card to vote the shares they represent as
the Board of Directors may recommend.


                                                           Dated: April 27, 1999

                                       18
<PAGE>
                                   APPENDIX A

                        MAIN STREET AND MAIN INCORPORATED
                            1999 INCENTIVE STOCK PLAN

            ADOPTED BY THE BOARD OF DIRECTORS AS OF FEBRUARY 19, 1999

     1. PURPOSE.  The purpose of this 1999 Incentive  Stock Plan (the "Plan") is
to  attract,   retain  and  motivate  employees,   directors,   and  independent
contractors  by providing  them with the  opportunity  to acquire a  proprietary
interest  in MAIN  STREET AND MAIN  INCORPORATED,  a Delaware  corporation  (the
"Company") and to link their interest and efforts to the long-term  interests of
the Company's shareholders.

     2. PLAN ADMINISTRATION

          2.1 IN GENERAL.  The Plan shall be administered by the Company's Board
of Directors (the  "Board").  Except for the power to amend the Plan as provided
in Section  11, the  Board,  in its sole  discretion,  may  delegate  all or any
portion of its  authority  and duties  under the Plan to one or more  committees
appointed by the Board and consisting of at least one member of the Board, under
such  conditions and  limitations as the Board may from time to time  establish.
The  Board  and/or  any  committee  that has been  delegated  the  authority  to
administer the Plan shall be referred to as the "Plan Administrator."  Except as
otherwise  explicitly set forth in the Plan, the Plan  Administrator  shall have
the authority,  in its discretion,  to determine all matters  relating to awards
(as  described  in Section 5) under the Plan,  including  the  selection  of the
individuals to be granted  awards,  the type of awards,  the number of shares of
the  Company's  common  stock  ("Common  Stock")  subject  to an award,  vesting
conditions,   and  any  and  all  other  terms,  conditions,   restrictions  and
limitations,  if any, of an award. All decisions made by the Plan  Administrator
pursuant  to the Plan and  related  orders  and  resolutions  shall be final and
conclusive.

          2.2 RULE 16b-3 AND CODE SECTION 162(m).  Notwithstanding any provision
of this Plan to the contrary,  only the Board or a committee  composed of two or
more "Non-Employee Directors" may make determinations regarding grants of awards
to officers,  directors,  and 10%  shareholders of the Company.  For purposes of
this Plan, the term "Non-Employee Directors" shall have the meaning set forth in
Rule 16b-3  promulgated  under the  Securities  Exchange Act of 1934, as amended
(the "1934 Act"). The Plan Administrator shall have the authority and discretion
to  determine  the extent to which awards will  conform to the  requirements  of
Section 162(m) of the Internal Revenue Code of 1986, as amended (the "Code") and
to take such action, establish such procedures,  and impose such restrictions as
the Plan  Administrator  determines to be necessary or appropriate to conform to
such requirements.

          2.3 OTHER PLANS. The Plan  Administrator  also shall have authority to
grant awards as an alternative to or as the form of payment for grants or rights
earned or due under other  compensation  plans or  arrangements  of the Company,
including the plan of any entity acquired by the Company.

     3.  ELIGIBILITY.  Any employee of the Company  shall be eligible to receive
any award under the Plan.  Directors who are not employees,  proposed directors,
proposed  employees  and  independent  contractors  shall be eligible to receive
awards  other than  Incentive  Stock  Options (as defined in SECTION  5.2).  For
purposes of this SECTION 3, the "Company,"  with respect to all awards under the
Plan,  other than Incentive Stock Options,  includes any entity that is directly
or indirectly controlled by the Company or any entity in which the Company has a
significant  equity  interest,  as  determined by the Plan  Administrator.  With
respect  to  Incentive  Stock  Options,  the  "Company"  includes  any parent or
subsidiary of the Company as defined in Section 424 of the Code.

     4. SHARES SUBJECT TO THE PLAN

          4.1 NUMBER AND  SOURCE.  The  shares  offered  under the Plan shall be
shares  of  Common  Stock  and may be  unissued  shares  or  shares  now held or
subsequently   acquired  by  the  Company  as  treasury  shares,   as  the  Plan
Administrator may from time to time determine. Subject to adjustment as provided
in SECTION 4.3, the

                                      A-1
<PAGE>
aggregate  number of shares  that may be issued  under the Plan shall not exceed
1,000,000  shares.  The aggregate number of shares that may be covered by awards
granted  to any one  individual  in any year  shall not  exceed 15% of the total
number of shares that may be issued under the Plan.

          4.2 SHARES AVAILABLE. Any shares subject to an award granted under the
Plan that is forfeited,  terminated or canceled, or any shares that do not vest,
shall again be available  for the granting of awards under the Plan.  If a stock
appreciation  right is settled in cash,  the shares  covered by such award shall
remain available for the granting of other awards. The payment of cash dividends
and dividend  equivalents paid in cash in conjunction  with  outstanding  awards
shall not be counted against the shares available for issuance.

          4.3 ADJUSTMENT OF SHARES  AVAILABLE.  The aggregate number and type of
shares  available  for awards  under the Plan,  the  maximum  number and type of
shares  that may be  subject  to awards to any  individual  under the Plan,  the
number and type of shares covered by each  outstanding  award,  and the exercise
price per share (but not the total price) for stock options,  stock appreciation
rights or similar awards outstanding under the Plan shall all be proportionately
adjusted for any  increase or decrease in the number of issued  shares of Common
Stock   resulting  from  any  split-up,   combination  or  exchange  of  shares,
consolidation,  spin-off  or  recapitalization  of  shares  or any like  capital
adjustment or the payment of any stock dividend.

          4.4 TRANSFER OF CONTROL.  In the event of a Transfer of Control of the
Company (as defined below), the surviving,  continuing,  successor or purchasing
corporation or parent  corporation  thereof,  as the case may be (the "Acquiring
Corporation")  shall either assume the Company's  rights and  obligations  under
outstanding awards or substitute for outstanding awards substantially equivalent
awards  for the  Acquiring  Corporation's  stock.  In the  event  the  Acquiring
Corporation  elects not to assume or substitute for such  outstanding  awards in
connection  with the  Transfer  of Control,  the Board may,  in its  discretion,
provide that any unexercisable and/or unvested portion of the outstanding awards
shall be immediately exercisable and vested in full on or before the date of the
Transfer  of  Control.  The  exercise  and/or  vesting  of  any  award  that  is
permissible  solely by reason of this SECTION 4.4 shall be conditioned  upon the
consummation of the Transfer of Control. Any awards that are neither (i) assumed
or substituted for by the Acquiring  Corporation in connection with the Transfer
of Control nor (ii)  exercised  on or before the date of the Transfer of Control
shall  terminate  and cease to be  outstanding  effective  as of the date of the
Transfer of Control.  Unless  otherwise  determined by the Board, a "Transfer of
Control"  shall be deemed to have occurred in the event of any of the following:
(a) the direct or indirect sale or exchange by the  shareholders  of the Company
of all or  substantially  all of the stock of the Company if the shareholders of
the Company before such sale or exchange do not retain,  directly or indirectly,
at least a  majority  of the  beneficial  interest  in the  voting  stock of the
Company  after  such  sale or  exchange;  (b) a merger or  consolidation  if the
shareholders of the Company before such merger or  consolidation  do not retain,
directly or indirectly,  at least a majority of the  beneficial  interest in the
voting stock of the Company after such merger or  consolidation  (regardless  of
whether the Company is the  surviving  corporation);  (c) the sale,  exchange or
transfer  of all or  substantially  all of the assets of the  Company;  or (d) a
liquidation or dissolution of the Company.

     5. AWARDS

          5.1 TYPES OF AWARDS.  Awards granted under this Plan may include,  but
are not limited to,  Incentive Stock Options or  Nonqualified  Stock Options (as
defined in SECTION 5.2), stock  appreciation  rights or restricted stock awards.
Such awards may be granted  either alone,  in addition to, or in tandem with any
other type of award granted under the Plan.

          5.2 STOCK  OPTIONS.  The Plan  Administrator  may grant stock options,
designated as "Incentive  Stock  Options,"  which comply with the  provisions of
Section 422 of the Code or any successor statutory  provision,  or "Nonqualified
Stock Options" that do not comply with the provisions of Section 422 of the Code
or any  successor  statutory  provision.  The  price  for  which  shares  may be
purchased  upon exercise of a particular  option shall be determined by the Plan
Administrator;  however,  the exercise price of an Incentive  Stock Option shall
not be less than 100% of the Fair Market Value (as defined below) of such shares
on the date such option is granted (110% of the Fair Market Value if options are
intended to be Incentive  Stock Options and are granted to a shareholder  who at
the time the option is granted  owns or is deemed to own stock  possessing  more
than 10% of the  total  combined

                                      A-2
<PAGE>
voting  power of all  classes  of  stock  of the  Company  or of any  parent  or
subsidiary of the Company).  For purposes of the Plan, "Fair Market Value" as to
a particular  day shall be the  per-share  closing price for the Common Stock as
reported for the prior  trading day in THE WALL STREET  JOURNAL or in such other
source as the Plan Administrator  deems reliable.  The Plan Administrator  shall
set the term of each  stock  option,  but no  Incentive  Stock  Option  shall be
exercisable more than 10 years after the date such option is granted and, to the
extent the aggregate Fair Market Value  (determined as of the date the option is
granted) of Common Stock with respect to which  Incentive  Stock Options granted
to a  particular  individual  become  exercisable  for the first time during any
calendar  year (under the Plan and all other stock  option plans of the Company)
exceeds $100,000 (or such  corresponding  amount as may be set by the Code) such
options shall be treated as Nonqualified Stock Options.  An optionholder and the
Plan Administrator can agree at any time to convert an Incentive Stock Option to
a Nonqualified Stock Option.

          5.3 STOCK APPRECIATION  RIGHTS. The Plan Administrator may grant stock
appreciation rights, either in tandem with a stock option granted under the Plan
or with  respect  to a number of shares  for which an option is not  granted.  A
stock  appreciation  right shall entitle the holder to receive,  with respect to
each  share of stock as to which the right is  exercised,  payment  in an amount
equal to the excess of the share's  Fair  Market  Value on the date the right is
exercised  over its Fair Market  Value on the date the right was  granted.  Such
payment may be made in cash or in shares of Common  Stock  valued at Fair Market
Value as of the date of the surrender, or partly in cash and partly in shares of
Common Stock, as determined by the Plan  Administrator  in its sole  discretion.
The Plan  Administrator may establish a maximum  appreciation  value payable for
stock appreciation rights.

          5.4  RESTRICTED  STOCK  AWARDS.   The  Plan  Administrator  may  grant
restricted  stock awards under the Plan in Common Stock or  denominated in units
of Common Stock. The Plan Administrator, in its discretion, may make such awards
subject  to  conditions  and  restrictions,  as  set  forth  in  the  instrument
evidencing the award,  which may be based on continuous service with the Company
or the  attainment  of certain  performance  goals  related to  profits,  profit
growth,  profit-related  return ratios, cash flow or shareholder returns,  where
such goals may be stated in absolute  terms or relative to comparison  companies
or indices or to be achieved during a period of time. The Plan Administrator may
choose,  at the  time of  granting  a  restricted  stock  award  or at any  time
thereafter  up to the time of payment  of the award,  to include as part of such
award an entitlement to receive  dividends or dividend  equivalents,  subject to
such terms as the Plan  Administrator  may establish.  All dividends or dividend
equivalents  that are not paid currently may, in the Plan  Administrator's  sole
discretion,  accrue interest and be paid to the participant if, when, and to the
extent such award is paid.

          5.5 PAYMENT;  DEFERRAL.  Awards  granted under the Plan may be settled
through  cash  payments,  the  delivery of Common  Stock  (valued at Fair Market
Value)  or  the  granting  of  awards  or  combinations   thereof  as  the  Plan
Administrator   shall  determine.   Any  award  settlement,   including  payment
deferrals, may be subject to such conditions, restrictions, and contingencies as
the Plan  Administrator  shall determine.  The Plan  Administrator may permit or
require the deferral of any award payment,  subject to such rules and procedures
as it may establish,  which may include  provisions for the payment or crediting
of  interest,  or dividend  equivalents,  including  converting  such credits to
deferred stock unit equivalents.

          5.6 INDIVIDUAL AWARD AGREEMENTS.  Stock Options shall and other awards
may be evidenced  by  agreements  between the Company and the  recipient in such
form and content as the Plan  Administrator  from time to time  approves,  which
agreements  shall  substantially  comply with and be subject to the terms of the
Plan.  Such  individual  agreements may contain such provisions or conditions as
the Plan  Administrator  deems  necessary or appropriate to effectuate the sense
and purpose of the Plan and may be amended from time to time in accordance  with
the terms thereof.

     6. AWARD EXERCISE

          6.1  PRECONDITION  TO STOCK  ISSUANCE.  No shares  shall be  delivered
pursuant to the exercise of any stock  option or stock  appreciation  right,  in
whole or in part,  until  qualified for delivery under such  securities laws and
regulations as may be deemed by the Plan  Administrator to be applicable thereto
and until,  in the case of the  exercise  of an  option,  payment in full of the
option  price  thereof (in cash or stock as provided in SECTION 6.3) is received
by the Company. No holder of an option or stock appreciation right, or any legal
representative,  legatee or

                                      A-3
<PAGE>
distributee  shall be or be deemed to be a holder of any shares  subject to such
option or right unless and until such option or right is exercised, the exercise
price is paid, and such shares are issued.

          6.2 NO FRACTIONAL SHARES. No stock option may at any time be exercised
with respect to a fractional  share.  No  fractional  share shall be issued with
respect to a stock appreciation right;  however, a fractional stock appreciation
right may be exercised for cash.

          6.3 FORM OF PAYMENT.  An optionee may exercise a stock option using as
the form of payment (a) cash or cash equivalent, (b) stock-for-stock payment (as
described below), (c) cashless  exercises,  (d) any combination of the above, or
(e) such other means as the Plan  Administrator  may  approve.  Any optionee who
owns Common  Stock may use such  shares as a form of payment to  exercise  stock
options granted under the Plan. The Plan Administrator,  in its discretion,  may
restrict or rescind  this right by notice to  optionees.  A stock  option may be
exercised in such manner only by tendering  (actually or by  attestation) to the
Company whole shares of Common Stock having a Fair Market Value equal to or less
than the exercise price. If an option is exercised by surrender of shares having
a Fair Market Value less than the exercise price, the optionholder  must pay the
difference in cash.

     7.  TRANSFERABILITY.  Any  Incentive  Stock Option  granted  under the Plan
shall, during the recipient's  lifetime,  be exercisable only by such recipient,
and shall not be assignable or transferable by such recipient other than by will
or the laws of descent and distribution.  Except as specifically  allowed by the
Plan  Administrator,  any other  award  under the Plan and any of the rights and
privileges  conferred  thereby shall not be assignable  or  transferable  by the
recipient  other than by will or the laws of descent and  distribution  and such
award  shall  be  exercisable  during  the  recipient's  lifetime  only  by  the
recipient.

     8. WITHHOLDING TAXES; OTHER DEDUCTIONS. The Company shall have the right to
deduct from any  settlement of an award  granted  under the Plan,  including the
delivery or vesting of shares,  (a) an amount of cash or shares of Common  Stock
having  a value  sufficient  to cover  withholding  as  required  by law for any
federal,  state or local  taxes,  and (b) any amounts due from the  recipient of
such award to the  Company or to any parent or  subsidiary  of the Company or to
take such other action as may be necessary  to satisfy any such  withholding  or
other obligations,  including  withholding from any other cash amounts due or to
become due from the Company to such  recipient  an amount equal to such taxes or
obligations.  The Plan  Administrator  also may, in its  discretion,  permit the
holder of an award to deliver to the Company, at the time the award is exercised
or vests,  one or more  shares  of  Common  Stock  previously  acquired  by such
individual (other than pursuant to the transaction triggering the taxes) with an
aggregate  Fair Market Value up to or equal to (but not in excess of) the amount
of the taxes incurred in connection with such exercise or vesting.

     9.  TERMINATION OF SERVICES.  The terms and conditions under which an award
may be exercised following termination of a recipient's employment, directorship
or independent  contractor  relationship with the Company shall be determined by
the Plan Administrator;  provided,  however,  that Incentive Stock Options shall
not be  exercisable at any time after the earliest of the date that is (a) three
months after  termination of  employment,  unless due to death or Disability (as
defined in Section  22(e)(3)  of the Code);  (b) one year after  termination  of
employment  due to  Disability;  or (c) ten years  after the date of grant (five
years if granted to a shareholder  who at the time the option is granted owns or
is deemed to own stock  possessing  more than 10% of the total  combined  voting
power of all classes of stock of the Company or of any parent or  subsidiary  of
the Company).

     10. TERM OF THE PLAN.  The Plan shall  become  effective  as of the date of
adoption by the Board and shall remain in full force and effect through the date
that is ten years thereafter,  unless sooner terminated by the Board.  After the
Plan is  terminated,  no future  awards may be  granted,  but awards  previously
granted shall remain  outstanding in accordance with their  applicable terms and
conditions and the Plan's terms and conditions.

     11. PLAN AMENDMENT;  BIFURCATION OF THE PLAN. The Board may amend,  suspend
or terminate the Plan at any time; provided that no such amendment shall be made
without the approval of the Company's  shareholders  (a) that would increase the
number of shares available for issuance under the Plan (other than in accordance
with  SECTION  4.3),  or (b) if such  approval  is  required  (i) to comply with
Section 422 of the Code with 

                                      A-4
<PAGE>
respect to Incentive  Stock  Options,  or (ii) for purposes of Section 162(m) of
the Code. Notwithstanding any provision of this Plan to the contrary, the Board,
in its sole  discretion,  may  bifurcate  the Plan so as to  restrict,  limit or
condition the use of any provision of the Plan to participants who are officers,
directors  or  shareholders  subject to  Section  16 of the 1934 Act  without so
restricting,   limiting  or   conditioning   the  Plan  with  respect  to  other
participants

     12. PLAN NOT EXCLUSIVE. This Plan is not intended to be the exclusive means
by which the Company may issue awards to acquire its Common Stock.

     13. GOVERNING LAW. The Plan shall be governed by, and all questions arising
hereunder  shall be  determined  in  accordance  with,  the laws of the State of
Delaware.

     14.  APPROVAL  BY  SHAREHOLDERS.  This  Plan  shall  be  submitted  to  the
shareholders  of the Company for their approval at a regular or special  meeting
to be held  within  12  months  after the  adoption  of this Plan by the  Board.
Shareholder  approval shall be evidenced by the affirmative  vote of the holders
of a majority of the shares of the  Company's  Common Stock present in person or
by proxy and voting at the meeting. If the shareholders  decline to approve this
Plan at such meeting or if this Plan is not approved by the shareholders  within
12 months  after its  adoption by the Board,  this Plan (and all awards  granted
hereunder)  shall  automatically  terminate to the same extent and with the same
effect as though this Plan had never been  adopted.  If this Plan is approved by
shareholders,  all awards granted under the Plan to persons who are "Affiliates"
of the Company (as defined under the  Securities  Act of 1933, as amended) shall
be deemed acquired on the date such approval is obtained.

                                      A-5
<PAGE>
           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
                        MAIN STREET AND MAIN INCORPORATED
                       1999 ANNUAL MEETING OF STOCKHOLDERS

   The undersigned stockholder of MAIN STREET AND MAIN INCORPORATED,  a Delaware
corporation (the "Company"), hereby acknowledges receipt of the Notice of Annual
Meeting of Stockholders and Proxy Statement of the Company, each dated April 27,
1999, and hereby appoints Bart A. Brown, Jr. and James Yeager, and each of them,
proxies  and  attorneys-in-fact,  with full  power to each of  substitution,  on
behalf and in the name of the  undersigned,  to represent the undersigned at the
1999 Annual Meeting of Stockholders of the Company,  to be held on Friday,  June
11, 1999, at 11:00 a.m.,  local time, at the Hermosa Inn, 5532 North Palo Cristi
Rd.,  Paradise Valley,  Arizona and at any adjournment or adjournments  thereof,
and to vote all shares of Common Stock that the undersigned would be entitled to
vote if then and there personally present, on the matters set forth below:

   1. ELECTION OF DIRECTORS:

      [ ] FOR all nominees listed below    [ ] WITHHOLD AUTHORITY to vote for
          (except as indicated)                all nominees listed below:

   If you  wish to  withhold  authority  to vote for any  individual  nominee,
   strike a line through that nominee's name in the list below:

            John F. Antioco, Bart A. Brown, Jr., William G. Shrader,
                  Jane Evans, John C. Metz, Steven A. Sherman

   2. PROPOSAL TO APPROVE THE 1999 INCENTIVE STOCK PLAN:

            [ ] FOR          [ ] AGAINST          [ ] ABSTAIN

   3. PROPOSAL TO RATIFY THE APPOINTMENT OF ARTHUR ANDERSEN LLP AS THE
      INDEPENDENT AUDITORS OF THE COMPANY FOR THE FISCAL YEAR ENDING
      DECEMBER 27, 1999:

            [ ] FOR          [ ] AGAINST          [ ] ABSTAIN

and upon such matter or matters that may  properly  come before the meeting or
any adjournment or adjournments thereof.

                                    (CONTINUED AND TO BE SIGNED ON REVERSE SIDE)

<PAGE>

(CONTINUED FROM OTHER SIDE)

   THIS  PROXY  WILL BE  VOTED AS  DIRECTED  OR,  IF NO  CONTRARY  DIRECTION  IS
INDICATED,  WILL BE VOTED FOR THE ELECTION OF DIRECTORS; FOR THE APPROVAL OF THE
COMPANY'S 1999 INCENTIVE STOCK PLAN; FOR THE  RATIFICATION OF THE APPOINTMENT OF
ARTHUR  ANDERSEN LLP AS THE  INDEPENDENT  AUDITORS OF THE  COMPANY;  AND AS SAID
PROXIES  DEEM  ADVISABLE ON SUCH OTHER  MATTERS AS MAY PROPERLY  COME BEFORE THE
MEETING.

   A majority of such attorneys or substitutes as shall be present and shall act
at said meeting or any adjournment or adjournments thereof (or if only one shall
be present and act, then that one) shall have and may exercise all of the powers
of said attorney-in-fact hereunder.

                                             (This Proxy should be dated, signed
                                             by the  stockholder(s)  exactly  as
                                             his or her name appears hereon, and
                                             returned  promptly in the  enclosed
                                             envelope.   Persons  signing  in  a
                                             fiduciary    capacity   should   so
                                             indicate.  If  shares  are  held by
                                             joint   tenants  or  as   community
                                             property,  both stockholders should
                                             sign.)


                                             Dated:_______________________, 1999

                                             ___________________________________
                                                        (Signature)

                                             ___________________________________
                                                 (Signature if jointly held)

  PLEASE MARK, SIGN, DATE, AND RETURN THIS PROXY CARD IN THE ENCLOSED ENVELOPE.




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