MAIN STREET & MAIN INC
10-Q, 1999-05-12
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                              WASHINGTON, DC 20549

                                    FORM 10-Q

          QUARTERLY REPORT UNDER SECTION 13 OR 15 (D) OF THE SECURITIES
                              EXCHANGE ACT OF 1934

                  For the Quarterly Period Ended March 29, 1999

                        Commission File Number: 000-18668



                        MAIN STREET AND MAIN INCORPORATED
             (Exact name of registrant as specified in its charter)

            DELAWARE                                 11-294-8370
   (State or other jurisdiction of                   (I.R.S. Employer
   incorporation or organization)                    Identification No.)

             5050 N. 40TH STREET, SUITE 200, PHOENIX, ARIZONA 85018
                    (Address of principal executive offices)



                                 (602) 852-9000
              (Registrant's telephone number, including area code)




Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days. Yes X  No
                                      ---   ---

Number of shares of common stock, $.001 par value, of registrant  outstanding at
May 11, 1999: 10,011,052
<PAGE>
                        MAIN STREET AND MAIN INCORPORATED
- --------------------------------------------------------------------------------
                                      INDEX



PART 1.  FINANCIAL INFORMATION

Item 1. Financial Statements - Main Street and Main Incorporated

         Consolidated Balance Sheets - March 29, 1999 and
         December 28, 1998                                                 3

         Consolidated Statements of Operations - Three Months
         Ended March 29, 1999 and March 30, 1998                           4

         Consolidated Statements of Cash Flows - Three Months
         Ended March 29, 1999 and March 30, 1998                           5

         Notes to Consolidated Financial Statements -
         March 29, 1999                                                    6

Item 2. Management's Discussion and Analysis of Financial Condition and
        Results of Operations                                              7

PART II. OTHER INFORMATION

Item 6. Exhibits and Reports on Form 8-K                                  11


SIGNATURES                                                                11

                                        2
<PAGE>
                        MAIN STREET AND MAIN INCORPORATED
                           CONSOLIDATED BALANCE SHEETS
                                 (In Thousands)

                                                       MARCH 29,    DECEMBER 28,
                                                         1999          1998
                                                       --------        --------
                                                       (UNAUDITED)
ASSETS
Current Assets:
       Cash and cash equivalents                       $  6,225        $  7,294
       Accounts receivable, net                           2,385           2,096
       Inventories                                        1,024             840
       Prepaid expenses                                     523             593
                                                       --------        --------
                  Total current assets                   10,157          10,823

Property and equipment, net                              41,274          39,195
Other assets, net                                         2,105           2,337
Franchise costs, net                                     17,712          17,900
                                                       --------        --------

                                                       $ 71,248        $ 70,255
                                                       ========        ========

LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities:
       Current portion of long-term debt               $  1,365        $  1,365
       Accounts payable                                   5,010           4,183
       Other accrued liabilities                          7,965           8,082
                                                       --------        --------
                  Total current liabilities              14,340          13,630
                                                       --------        --------

Long-term debt, net of current portion                   27,917          28,264
                                                       --------        --------

Other liabilities and deferred credits                    2,056           1,989
                                                       --------        --------

Commitments and contingencies

Stockholders' Equity:

Common stock, $.001 par value, 25,000,000 shares
        authorized;  10,011,052 and 9,976,416 shares
        issued and outstanding in 1999 and 1998,
        respectively                                         10              10
Additional paid-in capital                               44,149          44,149
Accumulated deficit                                     (17,224)        (17,787)
                                                       --------        --------
                                                         26,935          26,372
                                                       --------        --------

                                                       $ 71,248        $ 70,255
                                                       ========        ========

              The accompanying notes are an integral part of these
                          consolidated balance sheets.

                                       3
<PAGE>
                        MAIN STREET AND MAIN INCORPORATED
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (Unaudited)
                    (In Thousands, Except Per Share Amounts)
<TABLE>
<CAPTION>
                                                               THREE MONTHS ENDED
                                                               ------------------
                                                         MARCH 29, 1999   MARCH 30, 1998
                                                         --------------   --------------
<S>                                                          <C>            <C>
Revenue                                                      $ 31,464       $ 24,159
                                                             --------       --------

Restaurant Operating Expenses:
     Cost of sales                                              8,964          6,975
     Payroll and benefits                                       9,389          7,176
     Depreciation and amortization                              1,041            773
     Other operating expenses                                   8,497          6,452
                                                             --------       --------
       Total restaurant operating expenses                     27,891         21,376
                                                             --------       --------

Income from restaurant operations                               3,573          2,783

Other Operating (Income) Expenses:
     Amortization of intangible assets                            258            201
     General and administrative expenses                        1,281          1,174
     Preopening expenses                                          639            102
     New manager training expenses                                326            162
     Management fee income                                       (233)          (183)
                                                             --------       --------

Operating income                                                1,302          1,327

Interest expense, net                                             571            577
                                                             --------       --------

Net income before taxes                                           731            750

Income tax expense                                                 --             --
                                                             --------       --------

Net income before cumulative effect
     of change in accounting principle                            731            750

Cumulative effect of change in accounting  principle              168             --
                                                             --------       --------

Net income                                                   $    563       $    750
                                                             ========       ========

Diluted Earnings Per Share:
     Net income before cumulative effect of change in
          accounting principle                               $   0.07       $   0.07
     Cumulative effect of change in accounting principle        (0.02)            --
                                                             --------       --------

     Net income                                              $   0.05       $   0.07
                                                             ========       ========

     Weighted average shares outstanding-diluted               10,323         10,396
                                                             ========       ========
</TABLE>

        The accompanying notes are an integral part of these consolidated
                             financial statements.

                                       4
<PAGE>
                        MAIN STREET AND MAIN INCORPORATED
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (Unaudited)
                                 (In Thousands)
<TABLE>
<CAPTION>
                                                          THREE MONTHS ENDED
                                                          ------------------
                                                         MARCH 29,     MARCH 30,
                                                           1999           1998
                                                          -------       -------
<S>                                                       <C>           <C>
Cash Flows From Operating Activities:
    Net Income                                            $   563       $   750
    Adjustments to reconcile net income to net cash
      provided by operating activities:
       Depreciation and amortization                        1,299         1,076
       Changes in assets and liabilities:
         Accounts receivable, net                            (289)          546
         Inventories                                         (184)           49
         Prepaid expenses                                      70          (228)
         Other assets, net                                    170          (274)
         Accounts payable                                     827          (558)
         Other accrued liabilities                            (50)        1,468
                                                          -------       -------
               Net Cash Flows - Operating Activities        2,406         2,829
                                                          -------       -------

Cash Flows From Investing Activities:
    Net additions to property and equipment                (4,806)       (4,416)
     Cash received from sale-leaseback transactions         1,678            --
     Cash received from sale of assets                         --         2,062
                                                          -------       -------
             Net Cash Flows - Investing Activities         (3,128)       (2,354)
                                                          -------       -------

Cash Flows From Financing Activities:
    Principal payments on long-term debt                     (347)         (315)
                                                          -------       -------
             Net Cash Flows -  Financing Activities          (347)         (315)
                                                          -------       -------

Net change in cash and cash equivalents                    (1,069)          160

Cash and cash equivalents, beginning                        7,294         8,424
                                                          -------       -------

Cash and cash equivalents, ending                         $ 6,225       $ 8,584
                                                          =======       =======

Supplemental Disclosure of Cash Flow Information:
    Cash paid  for interest                               $   714       $   577
                                                          =======       =======
</TABLE>

        The accompanying notes are an integral part of these consolidated
                             financial statements.
                                       5
<PAGE>
                        MAIN STREET AND MAIN INCORPORATED
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                 MARCH 29, 1999
                                   (Unaudited)

1.    The financial  statements  have been prepared by the Company without audit
      pursuant  to the rules and  regulations  of the  Securities  and  Exchange
      Commission.  The  information  furnished  herein  reflects all adjustments
      (consisting of normal recurring  accruals and  adjustments)  which are, in
      the opinion of management, necessary to fairly state the operating results
      for the respective periods.  Certain information and footnote  disclosures
      normally  included in annual financial  statements  prepared in accordance
      with generally accepted  accounting  principles have been omitted pursuant
      to such rules and regulations, although management of the Company believes
      that the disclosures  are adequate to make the  information  presented not
      misleading. For a complete description of the accounting policies, see the
      Company's Form 10-K Report for the year ended December 28, 1998.

2.    The Company operates on fiscal quarters of 13 weeks.

3.    The results of  operations  for the three  months ended March 29, 1999 are
      not necessarily indicative of the results to be expected for a full year.

4.    In May 1998,  the Company  acquired  six T.G.I.  Friday's  restaurants  in
      northern  California for approximately  $6,800,000,  funded in part by the
      assumption  of existing  long-term  debt and the addition of new long-term
      debt for a total increase in debt of $5,737,000.

5.    On the first day of its 1999 fiscal year,  December 29, 1998,  the Company
      adopted  Statement of Position 98-5 ("SOP 98-5"),  "Reporting on the Costs
      of Start-Up  Activities".  Pursuant to this  accounting  requirement,  the
      costs of start-up activities are expensed as incurred. The adoption of SOP
      98-5 resulted in deferred  preopening costs on the Company's  consolidated
      balance sheet at December 28, 1998 of $168,000,  or $0.02 per share, being
      charged to operations as the  cumulative  effect of a change in accounting
      principle during the quarter ended March 29, 1999. Additionally,  pursuant
      to SOP  98-5,  preopening  costs of  $639,000,  or $0.06 per  share,  were
      charged to operations during the quarter.

6.    During the quarter ended March 29, 1999, the Company charged approximately
      $148,000 in legal  costs and  severance  payments  against the reserve for
      projected  losses.  The reserve  balance in other accrued  liabilities  at
      March 29,  1999 was  approximately  $1,219,000  for  severance,  legal and
      condemnation costs.

                                       6
<PAGE>
ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
         OF OPERATIONS

THREE  MONTHS  ENDED MARCH 29, 1999  COMPARED  WITH THREE MONTHS ENDED MARCH 30,
1998

RESULTS OF OPERATIONS

The following table sets forth, for the periods indicated, the percentages which
certain items of income and expense bear to total revenue:

                                             MARCH 29, 1999    MARCH 30, 1998
                                             --------------    --------------

Revenue                                           100.0%            100.0%

Restaurant Operating Expenses:
    Cost of sales                                  28.5              28.9
    Payroll and benefits                           29.8              29.7
    Depreciation and amortization                   3.3               3.2
    Other operating expenses                       27.0              26.7
                                                  -----             -----
       Total restaurant operating expenses         88.6              88.5
                                                  -----             -----

Income from restaurant operations                  11.4              11.5

Other Operating (Income)Expenses:
    Amortization of intangible assets               0.8               0.8
    General and administrative expenses             4.1               4.9
     Preopening expenses                            2.0               0.4
     New manager training expenses                  1.1               0.7

                  Management fee income            (0.7)             (0.8)
                                                  -----             -----

Operating income                                    4.1               5.5

     Interest expense, net                          1.8               2.4
                                                  -----             -----

Net income before taxes                             2.3%              3.1%
                                                  =====             =====


Revenue  for the  three  months  ended  March  29,  1999  increased  by 30.2% to
$31,464,000  compared with  $24,159,000 in the comparable  period in 1998.  This
increase was due primarily to the  acquisition  of six  restaurants  in northern
California in May 1998, the  development of three new  restaurants  during 1998,
the development of four new restaurants  during the three months ended March 29,
1999, and a 6.8% increase in same-store sales for the quarter.

Cost of sales  decreased as a percentage of revenue to 28.5% in the three months
ended March 29, 1999 from 28.9% in the comparable  period in 1998. This decrease
was due to  management's  on-going  efforts to reduce food costs by implementing
more efficient and cost effective practices in food preparation and purchasing.

                                       7
<PAGE>
Beginning in 1999,  the Company  decided to increase the  restaurant  management
staff  from  four to five  managers  in many  of its  restaurants.  The  Company
believes   that  this  change  will   provide   benefit  by  adding   management
effectiveness  in the  restaurants,  which will result in increased sales volume
and lower operating expenses, and ultimately reduce other labor-related costs by
improving  the  quality  of life  for our  managers,  thus  lowering  management
turnover and the  significant  costs  related  thereto.  As a result of this new
staffing policy,  labor costs as a percentage of revenue were 29.8% in the three
months ended March 29, 1999, a slight increase over the rate for the same period
in 1998.

Other operating expenses increased to 27.0% of revenue in the three months ended
March 29, 1999 as compared  with 26.7% in the  comparable  period in 1998.  This
increase is due  primarily  to the costs of a direct mail  advertising  campaign
conducted in the first quarter of 1999.

General and  administrative  expenses  decreased to 4.1% of revenue in the three
months  ended  March 29,  1999 from  4.9% in the  comparable  period in 1998 due
primarily  to the  relatively  fixed  nature of these  expenses  relative to the
increase in revenue.

During the quarter, the Company adopted Statement of Position 98-5 ("SOP 98-5"),
as promulgated by the American Institute of Certified Public Accountants,  which
requires that the Company expense  preopening costs as incurred.  Prior to 1999,
such costs were capitalized and amortized over a period of one year. Pursuant to
SOP 98-5,  preopening  costs of  $639,000  (2.0% of  revenue)  were  charged  to
operations   during  the  quarter   ended  March  29,  1999,  as  compared  with
amortization  of  preopening  costs  of  $102,000  (0.4%  of  revenue)  for  the
comparable  quarter of 1998. Prior to the effects of SOP 98-5, the Company would
have reported net income for the quarter ended March 29, 1999 of $1,225,000,  or
$0.12 per diluted  share (which would have been net of $145,000 in  amortization
of preopening costs).

New manager training  expenses are those costs incurred  training newly hired or
promoted managers,  as well as those costs incurred relocating those managers to
permanent  management  positions.  Due to the Company's aggressive growth, these
costs increased to $326,000 (1.1% of revenue) as compared with $162,000 (0.7% of
revenue) for the comparable period in 1998.

Interest  expense was $571,000 in the three months ended March 29, 1999 compared
with $577,000 in the same period of 1998. This decrease was primarily due to the
capitalization of financing costs of $142,350  associated with restaurants under
development during the quarter ended March 29, 1999.

No income tax provision  was recorded in either  quarter ended March 29, 1999 or
March 30, 1998 due to the  availability of net loss  carryforwards.  At December
28, 1998, the Company had approximately $12,100,000 of net operating and capital
loss  carryforwards  to be used to offset future income for income tax purposes.
These carryforwards expire in 2002 to 2012.

                                       8
<PAGE>
In prior years, the Company  established  various reserves to recognize  certain
litigation,  condemnation and severance  losses.  During the quarter ended March
29, 1999,  approximately  $148,000 was charged  against these reserves for legal
costs paid in connection with litigation and condemnation  claims, and severance
payments made to a former  employee.  The reserve  balance at March 29, 1999 was
approximately  $1,219,000.  The Company expects that the  transactions for which
these  reserves  were  established  will be fully  concluded,  and the  reserves
eliminated, by the end of the current fiscal year.


LIQUIDITY AND CAPITAL RESOURCES

The Company's  current  liabilities  exceed its current  assets due primarily to
cash  expended  on  the  Company's  development  requirements  and  because  the
restaurant  business receives  substantially  immediate payment for sales, while
payables  related to inventories  and other current  liabilities  normally carry
longer payment terms,  usually 15 to 30 days. At March 29, 1999, the Company had
a cash balance of $6,225,000  and monthly cash receipts have been  sufficient to
pay all obligations as they became due.

The Company plans to develop approximately ten or eleven additional  restaurants
by the  end of  1999,  funded  partially  from  available  corporate  funds  and
partially from debt and sale/leaseback financing commitments.

The Company has received debt and sale/leaseback  financing commitments totaling
$30,000,000  and a  $3,000,000  bank  revolving  line of  credit  which  will be
utilized to help fund development activity through 1999.

The  Company  leases its  restaurants  with terms  ranging  from 10 to 20 years.
Minimum payments on the Company's  existing lease  obligations are approximately
$5,800,000 per year through 2002.


YEAR 2000

The Company continues to assess and quantify the impact the Year 2000 issue will
have on its information  systems,  imbedded systems and business processes.  The
systems  that might be  affected  by the Year 2000  issue are (1) the  Company's
internal  corporate support systems,  including a mid-range  computer system the
Company relies upon to assimilate  accounting  information and produce  internal
and external  accounting  reports;  (2) the Company's internal personal computer
network and  related  software  that it relies  upon to produce  correspondence,
daily and weekly financial data; (3) the Company's  point-of-sale and restaurant
back-office  accounting  systems  that it relies upon to process  guest  orders,
track the status of orders,  schedule and track time and attendance  information
and related labor costs, and produce store-level  operating data; (4) restaurant
equipment necessary to prepare the guests' orders; and (5) third-

                                       9
<PAGE>
party systems such as computer systems used by the banking, telephone,  utility,
food preparation and distribution industries,  all of which are necessary to the
basic operation of the Company's restaurants.

In 1998, the Company began  identifying  those most critical areas that might be
deficient and  established  a time line to complete the  necessary  analysis and
remediation plans. The Company has begun correcting the deficiencies  identified
in all affected areas and  anticipates  completion of the  remediation  plans by
September 30, 1999. The estimated  capital cost of the analysis and  remediation
plans related to the Year 2000 issues is approximately $760,000.

As part of this process, the Company has assessed the role of critical suppliers
of products  and  services  to  determine  the extent that the Company  might be
vulnerable in the event that these  suppliers have failures due to the Year 2000
issue. A questionnaire has been provided to, and research is being conducted on,
critical suppliers to determine their state of Year 2000 readiness.

The Company has determined that the worst case scenario related to the Year 2000
issue  would be a complete  failure of the  Company's  systems  and those of the
Company's  critical  suppliers  of  products  and  services.  The failure of the
Company's  information  systems,  embedded systems, or business processes or the
systems of third  parties to timely  achieve Year 2000  compliance  could have a
material  adverse  effect on the  Company's  business,  financial  condition and
operating results.

Where critical  suppliers or processes might not be compliant,  or compliance is
uncertain,  the Company is establishing contingency plans in the event that such
suppliers or processes fail to perform after December 31, 1999. Such contingency
plans might consist of converting to manual  systems or changing to  alternative
processes or suppliers that will function  properly after December 31, 1999. The
Company  anticipates that it will complete these  contingency plans by September
30, 1999.  The Company is unable to reasonably  estimate the effect,  if any, on
its consolidated  financial  position,  results of operations or cash flows from
the failure of its significant vendors to be Year 2000 ready.


FORWARD-LOOKING STATEMENTS

This report contains forward-looking statements,  including statements regarding
the Company's business strategies,  the Company's business,  and the industry in
which the Company operates. These forward-looking statements are based primarily
on the  Company's  expectations  and  are  subject  to a  number  of  risks  and
uncertainties,  some of which are beyond the Company's  control.  Actual results
could  differ  materially  from the  forward-looking  statements  as a result of
numerous  factors,  including those set forth in the Company's Form 10-K for the
year  ended  December  28,  1998,  as filed  with the  Securities  and  Exchange
Commission.

                                       10
<PAGE>
PART II.  OTHER INFORMATION


ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

                   (a)              Exhibits.
                                    27 Financial Data Schedule

                   (b)              The Company did not file any reports on Form
                                    8-K during the three  months ended March 29,
                                    1999








                                   SIGNATURES


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



                                   Main Street and Main Incorporated



Dated:         May 11, 1999        /s/ Bart A. Brown Jr.
                                   --------------------------------------------

                                   Bart A. Brown Jr., President and
                                   Chief Executive Officer



Dated:         May 11, 1999         /s/ James Yeager
                                   ----------------------------
                                   James Yeager,  Vice President-Finance,
                                   Secretary and Treasurer

<TABLE> <S> <C>

<ARTICLE>                     5
<LEGEND>
     This exhibit contains summary  financial  information from the Registrant's
     unaudited  consolidated financial statements for the period ended March 29,
     1999 and is  qualified  in its  entirety  by  reference  to such  financial
     statements.
</LEGEND>
<MULTIPLIER>                                     1,000
<CURRENCY>                                U.S. DOLLARS
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-27-1999
<PERIOD-END>                               MAR-29-1999
<EXCHANGE-RATE>                                      1
<CASH>                                           6,225
<SECURITIES>                                         0
<RECEIVABLES>                                    2,385
<ALLOWANCES>                                         0
<INVENTORY>                                      1,024
<CURRENT-ASSETS>                                10,157
<PP&E>                                          57,184
<DEPRECIATION>                                (15,910)
<TOTAL-ASSETS>                                  71,248
<CURRENT-LIABILITIES>                           14,340
<BONDS>                                         27,917
                                0
                                          0
<COMMON>                                            10
<OTHER-SE>                                      26,925
<TOTAL-LIABILITY-AND-EQUITY>                    71,248
<SALES>                                         31,464
<TOTAL-REVENUES>                                31,697
<CGS>                                            8,964
<TOTAL-COSTS>                                   27,891
<OTHER-EXPENSES>                                 2,504
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 571
<INCOME-PRETAX>                                    731
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                                731
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                          168
<NET-INCOME>                                       563
<EPS-PRIMARY>                                      .06
<EPS-DILUTED>                                      .05
        

</TABLE>


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