MAIN STREET & MAIN INC
S-3, 2000-07-24
EATING PLACES
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      As filed with the Securities and Exchange Commission on July 24, 2000
                                                    Registration No. 333-_______
================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM S-3
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933

                        MAIN STREET AND MAIN INCORPORATED
             (Exact Name of Registrant as Specified in its Charter)

           DELAWARE                                             11-2948370
-------------------------------                           ----------------------
(State or other jurisdiction of                             (I.R.S. Employer
 incorporation or organization)                           Identification number)

                        5050 NORTH 40TH STREET, SUITE 200
                             PHOENIX, ARIZONA 85018
                                 (602) 852-9000
    ------------------------------------------------------------------------
    (Address, including zip code, and telephone number, including area code,
                  of Registrant's principal executive offices)

         BART A. BROWN, JR.                                    COPIES TO:
PRESIDENT AND CHIEF EXECUTIVE OFFICER                     ROBERT S. KANT, ESQ.
  5050 NORTH 40TH STREET, SUITE 200                      JERE M. FRIEDMAN, ESQ.
       PHOENIX, ARIZONA 85018                            GREENBERG TRAURIG, LLP
           (602) 852-9000                                ONE EAST CAMELBACK ROAD
(Name, address, including zip code,                      PHOENIX, ARIZONA 85012
  and telephone number, including                            (602) 263-2300
  area code, of agent for service)

     APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: As soon as
practical after the Registration Statement becomes effective.

     If the only  securities  being  registered  on this form are being  offered
pursuant to dividend or interest  reinvestment plans, please check the following
box. [ ]

     If any of the securities being registered on this form are to be offered on
a delayed or continuous  basis  pursuant to Rule 415 under the Securities Act of
1933, other than securities offered only in connection with dividend or interest
reinvestment plans, please check the following box. [X]

     If this Form is filed to  register  additional  securities  for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration  statement  number  of the  earlier
effective registration statement for the same offering. [ ] __________

     If this Form is a  post-effective  amendment  filed pursuant to Rule 462(c)
under the  Securities  Act,  check the following box and list the Securities Act
registration  statement number of the earlier effective  registration  statement
for the same offering. [ ] __________

     If delivery of the  prospectus is expected to be made pursuant to Rule 434,
please check the following box. [ ]

                         CALCULATION OF REGISTRATION FEE

<TABLE>
<CAPTION>
=======================================================================================================
                                                 PROPOSED MAXIMUM    PROPOSED MAXIMUM
  TITLE OF EACH CLASS OF        AMOUNT TO BE         OFFERING           AGGREGATE         AMOUNT OF
SECURITIES TO BE REGISTERED      REGISTERED      PRICE PER SHARE(1)   OFFERING PRICE   REGISTRATION FEE
-------------------------------------------------------------------------------------------------------
<S>                            <C>                     <C>             <C>                 <C>
Rights to purchase shares
  of common stock(2)........   4,011,740 rights           --                 --                --
Common stock................   4,011,740 shares        $2.9063         $11,659,319.00      $3,078.06
=======================================================================================================
</TABLE>
(1)  Calculated  for purposes of this offering under Rule 457(g) and Rule 457(c)
     of the  Securities  Act of 1933, as amended,  using the average of the high
     and low  sales  prices  for  the  Common  Stock  of Main  Street  and  Main
     Incorporated as reported on the Nasdaq National Market on July 20, 2000.
(2)  Evidencing  non-transferable  rights to  purchase  shares of common  stock.
     Pursuant to Rule 457(g),  no separate  registration fee is required because
     the rights are being registered in the same  registration  statement as the
     common stock underlying the rights.

THE REGISTRANT HEREBY AMENDS THIS  REGISTRATION  STATEMENT ON SUCH DATE OR DATES
AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT  SHALL FILE
A FURTHER AMENDMENT WHICH SPECIFICALLY  STATES THAT THIS REGISTRATION  STATEMENT
SHALL  THEREAFTER  BECOME  EFFECTIVE  IN  ACCORDANCE  WITH  SECTION  8(A) OF THE
SECURITIES  ACT OF 1933,  OR  UNTIL  THE  REGISTRATION  STATEMENT  SHALL  BECOME
EFFECTIVE  ON SUCH  DATE  AS THE  SECURITIES  AND  EXCHANGE  COMMISSION,  ACTING
PURSUANT TO SAID SECTION 8(A), MAY DETERMINE.
<PAGE>
THE  INFORMATION IN THIS  PROSPECTUS IS NOT COMPLETE AND MAY BE CHANGED.  WE MAY
NOT SELL  THESE  SECURITIES  UNTIL THE  REGISTRATION  STATEMENT  FILED  WITH THE
SECURITIES  AND  EXCHANGE  COMMISSION  FOR  THIS  OFFERING  IS  EFFECTIVE.  THIS
PROSPECTUS  IS NOT AN OFFER TO SELL,  AND IT IS NOT  SOLICITING AN OFFER TO BUY,
THESE SECURITIES IN ANY STATE WHERE THE OFFER OR SALE IS NOT PERMITTED.

                   SUBJECT TO COMPLETION, DATED JULY 24, 2000

PROSPECTUS

                        4,011,740 SHARES OF COMMON STOCK

                        MAIN STREET AND MAIN INCORPORATED

     Main Street and Main  Incorporated is conducting a rights offering.  We are
distributing  rights to  purchase  our common  stock to each  person  that owned
shares of our common  stock at the close of  business on July 31,  2000.  During
this rights offering, we may issue up to 4,011,740 shares of common stock.

     You will  receive  one  non-transferable  subscription  right  for each 2.5
shares of common stock that you owned on July 31, 2000. Your subscription rights
will be  aggregated  for all of the shares  that you owned on that date and then
rounded  down to the  nearest  whole  number,  so that you will not  receive any
fractional rights. The subscription rights are exercisable beginning on the date
of this prospectus and continuing  until 5:00 p.m.,  Mountain  Daylight  Savings
Time, on __________,  2000. Each subscription right entitles you to purchase one
share of common stock at a purchase price of $___ per share. If you exercise all
of your  subscription  rights,  you also may have the  opportunity  to  purchase
additional shares at the same purchase price.

                                                                   PROCEEDS TO
                                           SUBSCRIPTION PRICE    OUR COMPANY(1)
                                           ------------------    ---------------
Per Share...............................     $                   $
                                             --------------      ---------------
Total...................................     $                   $
                                             --------------      ---------------

----------
(1)  Before deducting expenses associated with this offering, which we will pay.
     We estimate these expenses will total approximately $_______.

     The  subscription  rights may not be sold or transferred.  The subscription
rights will not be listed for trading on any stock exchange or trading market.

     Four of our five  directors  have  advised us that they  intend to exercise
their basic  subscription  privileges  in full.  Three of these  directors  have
further  advised  us  that  they  intend  to  exercise  their  over-subscription
privileges  for at  least an  additional  __________  shares  of  common  stock.
Accordingly, we expect to receive gross proceeds of at least $5.75 million.

     Our common stock is traded on the Nasdaq  National  Market under the symbol
"MAIN." On July 21, 2000, the last sale price of our common stock as reported on
Nasdaq was $2.88 per share.

     SEE "RISK FACTORS,"  BEGINNING ON PAGE 12, FOR A DISCUSSION OF CERTAIN RISK
FACTORS THAT YOU SHOULD CONSIDER BEFORE  EXERCISING YOUR RIGHTS TO BUY SHARES OF
OUR COMMON STOCK.

     NEITHER THE  SECURITIES AND EXCHANGE  COMMISSION  NOR ANY STATE  SECURITIES
COMMISSION HAS APPROVED OR  DISAPPROVED  OF THESE  SECURITIES OR PASSED UPON THE
ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
CRIMINAL OFFENSE.

                 THE DATE OF THIS PROSPECTUS IS __________, 2000
<PAGE>
                                TABLE OF CONTENTS

                                                                        PAGE NO.
                                                                        --------

Statement Regarding Forward-Looking Statements...........................   2
Summary..................................................................   3
  Our Company............................................................   3
  Recent Developments....................................................   4
  Questions and Answers About the Rights Offering........................   6
  Summary Consolidated Financial Data....................................  10
  Summary Historical and Pro Forma Financial Information.................  11
Risk Factors.............................................................  12
  Risks Related to Our Business..........................................  12
  Risks Related to Our Common Stock......................................  18
  Risks Related to the Rights Offering...................................  19
Use of Proceeds..........................................................  20
Capitalization...........................................................  21
Unaudited Pro Forma Condensed Consolidated Financial Information.........  22
The Rights Offering......................................................  27
Important................................................................  34
Federal Income Tax Considerations........................................  34
If You Have Questions....................................................  35
Description of Securities................................................  36
Determination of Offering Price..........................................  37
Plan of Distribution.....................................................  37
Legal Opinions...........................................................  37
Experts..................................................................  37
Where You Can Obtain Additional Information..............................  38

                                   ----------

                 STATEMENT REGARDING FORWARD-LOOKING STATEMENTS

     THE  STATEMENTS  CONTAINED  IN  OR  INCORPORATED  BY  REFERENCE  INTO  THIS
PROSPECTUS THAT ARE NOT PURELY HISTORICAL ARE FORWARD-LOOKING  STATEMENTS WITHIN
THE MEANING OF APPLICABLE  SECURITIES LAWS.  FORWARD-LOOKING  STATEMENTS INCLUDE
STATEMENTS   REGARDING   OUR   "EXPECTATIONS,"   "ANTICIPATION,"   "INTENTIONS,"
"BELIEFS," OR "STRATEGIES" REGARDING THE FUTURE. FORWARD-LOOKING STATEMENTS ALSO
INCLUDE  STATEMENTS  REGARDING  OUR  REVENUE,  MARGINS,  EXPENSES,  AND EARNINGS
ANALYSIS FOR FUTURE  PERIODS;  FUTURE  RESTAURANT  OPERATIONS AND NEW RESTAURANT
ACQUISITIONS OR DEVELOPMENT;  THE RESTAURANT INDUSTRY IN GENERAL;  AND LIQUIDITY
AND ANTICIPATED  CASH NEEDS AND  AVAILABILITY.  ALL  FORWARD-LOOKING  STATEMENTS
INCLUDED IN OR  INCORPORATED  BY  REFERENCE  INTO THIS  PROSPECTUS  ARE BASED ON
INFORMATION AVAILABLE TO US AS OF THE DATE OF THIS PROSPECTUS,  AND WE ASSUME NO
OBLIGATION TO UPDATE ANY SUCH  FORWARD-LOOKING  STATEMENTS.  OUR ACTUAL  RESULTS
COULD DIFFER MATERIALLY FROM THE FORWARD-LOOKING  STATEMENTS.  AMONG THE FACTORS
THAT COULD CAUSE ACTUAL RESULTS TO DIFFER  MATERIALLY ARE THE FACTORS  DISCUSSED
UNDER THE HEADING "RISK FACTORS."

                                        2
<PAGE>
                                    SUMMARY

     THE  FOLLOWING  SUMMARY  PROVIDES  INFORMATION  ABOUT OUR  COMPANY AND THIS
RIGHTS  OFFERING.  THIS  SUMMARY IS NOT COMPLETE AND DOES NOT CONTAIN ALL OF THE
INFORMATION THAT YOU SHOULD CONSIDER BEFORE EXERCISING YOUR SUBSCRIPTION RIGHTS.
YOU SHOULD CAREFULLY REVIEW THE DETAILED  INFORMATION AND FINANCIAL  STATEMENTS,
INCLUDING THE NOTES THERETO, APPEARING ELSEWHERE IN OR INCORPORATED BY REFERENCE
INTO THIS  PROSPECTUS.  UNLESS  OTHERWISE  INDICATED,  ALL  INFORMATION  IN THIS
PROSPECTUS ASSUMES NO EXERCISE OF ANY CURRENTLY  OUTSTANDING OR AUTHORIZED STOCK
OPTIONS OR WARRANTS.

                                   OUR COMPANY

     We are the  world's  largest  franchisee  of T.G.I.  Friday's  restaurants,
currently owning 53 and managing six T.G.I.  Friday's  restaurants.  We also own
six Redfish Looziana Roadhouse & Seafood Kitchen restaurants and two Bamboo Club
restaurants.

     T.G.I. Friday's restaurants are full-service,  casual dining establishments
featuring a wide  selection of freshly  prepared,  popular  foods and  beverages
served by  well-trained,  friendly  employees  in relaxed  settings.  Our T.G.I.
Friday's  restaurants  that were open  during all of fiscal  1999  generated  an
average of  approximately  $3.1 million of annual  revenue.  Alcoholic  beverage
sales in fiscal 1999 accounted for approximately  24.4% of revenue.  Menu prices
range  from $6 to $17 for beef,  chicken,  and  seafood  entrees;  $6 to $10 for
pizzadillas,  pasta, wrappers, and oriental and southwestern specialty items; $4
to $9 for salads,  sandwiches,  and burgers;  and $3 to $10 for  appetizers  and
soups.

     T.G.I. Friday's restaurants have been in operation for 35 years. We develop
and operate our T.G.I.  Friday's  restaurants  according to specified  standards
established  by the T.G.I.  Friday's  franchisor.  We believe  that the  uniform
development and operating standards of the T.G.I. Friday's system facilitate the
efficiency of our restaurants and afford us significant benefits,  including the
brand-name recognition and goodwill associated with T.G.I. Friday's restaurants.

     Redfish Looziana Roadhouse & Seafood Kitchen  restaurants are full-service,
casual dining  restaurants  that feature a broad  selection of New Orleans style
fresh seafood,  Creole and Cajun cuisine,  and traditional  southern dishes,  as
well as a "VooDoo"  style  lounge,  all under one roof.  The  restaurants  offer
unique,  freshly  prepared  food that is served  quickly  and  efficiently  in a
fun-filled  New Orleans  atmosphere.  Each Redfish  restaurant's  VooDoo  lounge
features a unique atmosphere  decorated with an eclectic collection of authentic
New Orleans  artifacts,  signs,  and  antiques.  Local bands and,  occasionally,
national  touring acts present live rhythm and blues music on weekends.  Redfish
restaurants are open for lunch and dinner seven days a week from 11 a.m. until 2
a.m.

     Bamboo Club  restaurants are  full-service,  fine dining  restaurants  that
feature an extensive and diverse menu of innovative and tantalizing  Pacific Rim
cuisine.  Bamboo Club  restaurants  use fresh  ingredients and premium herbs and
spices  in  creative  combinations  to serve  high-quality,  delicious  food and
beverages that deliver a unique  combination of delicious  taste,  eye-appealing
color,  appetizing aroma, and delightful texture. The entire Bamboo Club concept
has been  designed to deliver a consistent  and enjoyable  dining  experience to
each guest in an elegant,  upscale atmosphere.  The restaurants feature a modern
decor  that  provides  a  dramatic  yet  comfortable  impression,  with food and
beverages prepared and served by a highly trained and skilled staff.

                                        3
<PAGE>
     Of our 61 currently owned restaurants, we acquired 32 and developed 29. The
following table shows, as of July 21, 2000,  information regarding the number of
restaurants in each state in which we operate.

                            OWNED            MANAGED        OWNED   OWNED BAMBOO
     STATE             T.G.I. FRIDAY'S   T.G.I. FRIDAY'S   REDFISH      CLUB
     -----             ---------------   ---------------   -------      ----
     Arizona.........         9                 --            --          2
     California......        33                  5             1         --
     Colorado........        --                 --             1         --
     Illinois........        --                 --             2         --
     Kansas..........         3                 --            --         --
     Louisiana.......        --                 --            --         --
     Missouri........         2                 --            --         --
     Nevada..........         4                 --            --         --
     New Mexico......         1                 --            --         --
     Ohio............        --                 --             2         --
     Texas...........         1                  1            --         --
                            ---                ---           ---        ---
        Totals               53                  6             6          2

     We  own  the  exclusive  rights  to  develop  additional  T.G.I.   Friday's
restaurants in several  territories  in the western  United  States.  We plan to
develop  additional  T.G.I.  Friday's  restaurants  in our existing  development
territories,  in which we are  required  to open 37  additional  restaurants  by
December 31, 2003. Our strategy is to

     *    capitalize on the brand-name  recognition and goodwill associated with
          T.G.I. Friday's restaurants;

     *    expand our restaurant operations through

          *    the development of additional T.G.I.  Friday's restaurants in our
               existing development territories,

          *    the   development   of   additional   Redfish   and  Bamboo  Club
               restaurants, and

          *    the  acquisition or development  of restaurants  operating  under
               other restaurant concepts; and

     *    increase  our  profitability  by  continuing  to  enhance  the  dining
          experience of our guests and improving operating efficiencies.

We may explore  opportunities  to franchise the Redfish and Bamboo Club concepts
to third parties in the future.

     Our  principal  executive  offices are  located at 5050 North 40th  Street,
Suite 200,  Phoenix,  Arizona 85018, and our telephone number is (602) 852-9000.
As used in this prospectus, the terms "we," "our," "us," or "Main Street" refers
to Main  Street  and  Main  Incorporated  and  its  subsidiaries  and  operating
divisions.

                               RECENT DEVELOPMENTS

ACQUISITION OF BAMBOO CLUB RESTAURANTS

     On July 21, 2000,  we acquired the  business and  substantially  all of the
assets of two Bamboo Club restaurants operated by two Arizona corporations owned
by a sole shareholder.  As part of the acquisition,  we also acquired the right,
title and  interest  under,  in and to the  "Bamboo  Club"  name and  restaurant
concept.  The two Bamboo Club restaurants are located in Phoenix and Scottsdale,
Arizona.  The  restaurants  offer  specialty  Pacific  Rim cuisine in an upscale
atmosphere.  We paid a cash purchase price of approximately  $12,000,000,  which
consisted of  approximately  $3,273,000 for the operating  assets and $8,727,000
for the rights and title to the "Bamboo Club" and restaurant concept.

     We financed the acquisition with  approximately $7.0 million from available
cash resources and $5.0 million of short-term debt from one of our lenders.  The
short-term  debt matures on December 31,  2000,  but if we complete  this rights
offering  prior to that date we must use the first $5.0 million of proceeds from
this offering

                                        4
<PAGE>
to repay the debt.  John F.  Antioco,  our  Chairman  of the Board,  and Bart A.
Brown,  Jr., our President and Chief  Executive  Officer,  each have  personally
guaranteed the $5.0 million of short-term debt.

     We intend to continue to operate the existing Bamboo Club restaurants,  and
we currently are  developing  plans to expand the Bamboo Club concept by opening
additional  restaurants.  We currently do not have definitive plans with respect
to the  number  and  timing  for any new  Bamboo  Club  restaurants  that we may
develop. We also may explore  opportunities to franchise the Bamboo Club concept
to third parties in the future.

THE BAMBOO CLUB CONCEPT

     Bamboo Club  restaurants are  full-service,  fine dining  restaurants  that
feature an extensive and diverse menu of innovative and tantalizing  Pacific Rim
cuisine.  Bamboo Club  restaurants  use fresh  ingredients and premium herbs and
spices  in  creative  combinations  to serve  high-quality,  delicious  food and
beverages that deliver a unique  combination of delicious  taste,  eye-appealing
color,  appetizing aroma, and delightful texture. The entire Bamboo Club concept
has been  designed to deliver a consistent  and enjoyable  dining  experience to
each guest in an elegant,  upscale atmosphere.  The restaurants feature a modern
decor  that  provides  a  dramatic  yet  comfortable  impression,  with food and
beverages prepared and served by a highly trained and skilled staff.

     Bamboo Club restaurants are open for lunch and dinner,  with hours of 11:30
a.m. to midnight  Sunday through  Thursday and 11:30 a.m. to 1:00 a.m. on Friday
and Saturday.  The kitchen remains open until 11:00 p.m. Sunday through Thursday
and until  midnight on Friday and Saturday to  accommodate  guests who prefer to
dine late. Bamboo Club restaurants take reservations and can serve large parties
or groups.

MENU

     Bamboo Club  restaurants  feature a menu of more than 80 items  inspired by
the diverse and exotic  cuisines  found in  locations  such as Bangkok,  Canton,
Singapore, Seoul, Hong Kong, Indonesia, Hawaii, and other Pacific Rim cities and
provinces.  The menu includes the following styles of dishes, with a few samples
listed below each category:

*    Big Bamboo's Favorites
     *    Orange Scallops or Shrimp on Crispy Spinach
     *    Lemon Grass Chicken, Beef, Shrimp or Scallops
     *    Maui Volcano Beef on a Broccoli Island
     *    Dr. Kate's Honey Garlic Ribs
     *    Bamboo Beijing Duck with Asian Pancakes

*    Steamed
     *    Steamed Salmon or Chicken and Broccoli in a Black Bean & Garlic Sauce
     *    Steamed Whole Red Snapper with Ginger and Lite Soya

*    Woked
     *    Bangkok Shrimp with Bamboo Shoots and Mushrooms
     *    Beef or Chicken with Asparagus in Black Bean Sauce
     *    Hawaiian Macadamia Nut Chicken
     *    Woked Vietnamese Beef or Shrimp and Chicken

*    Sizzled
     *    Crispy Whole Red Snapper with Ginger and Green Onion Infused Oil
     *    Hawaiian Sweet and Sour Pineapple Chicken

*    Barbecued
     *    BBQ Pork with Hot Mustard
     *    BBQ Long Spare Ribs Cantonese Style
     *    Mixed BBQ Platter Hong Kong Style

*    Deep Fried
     *    Coconut Shrimp with Honey Mustard Sauce
     *    Chicken and Vegetable Spring Rolls Vietnamese Style

*    1 1/2 lb. Live Lobster
     *    Saigon Lobster with Lemon Grass
     *    Szechuan Style Lobster Flambe

*    Vegetarian
     *    Kim Chi - Korean Spicy Cabbage
     *    Three Kinds of Woked Mushrooms

*    Noodled

     *    Pad Thai - Thai Rice Noodles with Chicken and Shrimp
     *    Cantonese Noodles with Shrimp and Chicken
     *    Korean Style Beef or Chicken on Crispy Rice Noodle

*    Grilled
     *    Korean Garlic Steak with Roasted Garlic and Charred Onion
     *    Sizzling Benihana Steak on Seasonal Vegetables
     *    Teriyaki Steak with Bean Sprouts and Mushrooms

*    Salad
     *    Spicy Crackling Calamari Salad
     *    BBQ Duck Salad with Spinach in a Plum Mustard Dressing
     *    Thai Spicy Beef Salad with Greens and Crispy Rice Noodles with Spinach
          and Basil

*    Fried Rice
     *    Club Special  Fried Rice with Shrimp,  Pork and Chicken in a Pineapple
          Boat

                                        5
<PAGE>
     Each Bamboo Club restaurant also features a full-service  bar that serves a
variety of popular drinks and liquors,  such as martinis and tropical drinks, as
well as  traditional  mixed  beverages,  fine wines, a wide selection of popular
Asian and domestic beers, and fine cigars.

     Menu prices range from $6 to $10 for salads; $5 to $10 for appetizers;  and
$10 to $29 for entrees. The average guest check is approximately $25 per person.
Alcoholic  beverage sales account for approximately 25% to 30% of total revenue,
depending on the time of year.  Take-out orders  represent  approximately  5% of
total  revenue.  In  addition,  sales  through a  third-party  delivery  service
represent approximately 2.8% of total revenue.

RESTAURANT LAYOUT AND STAFFING

     Bamboo Club restaurants have been designed to create a dramatic  impression
in an  atmosphere  that is both spacious and intimate.  The  restaurants'  decor
features artful lighting,  dramatic murals, an eclectic mix of background music,
and a general color theme of black, copper, and bamboo to create a "hip," exotic
feeling of warmth and color.

     The  restaurants  also  feature an  "exhibition  kitchen"  adjacent  to the
seating area,  where diners can watch highly skilled wok chefs prepare and serve
the  restaurants'  appetizers  and entrees.  Most dishes are prepared and served
within five to ten minutes from the time when the order is placed.

     The two existing Bamboo Club restaurants are located in high-traffic retail
shopping environments.  Each restaurant contains approximately 5,400 square feet
of space in leased facilities,  excluding patio areas. Each of these restaurants
feature  indoor  seating and bar area seating for a total of  approximately  200
guests, which does not include outdoor patio seating.

     Bamboo Club  restaurants  have developed an extensive  program to train and
motivate restaurant  employees.  The Bamboo Club serving staff are professional,
friendly,  highly skilled,  and knowledgeable about the restaurant's cuisine and
menu selections.  Servers are trained to make suggestions or recommendations for
new or different menu items or combinations  that patrons might try, which helps
each guest to enjoy a memorable dining experience.

                 QUESTIONS AND ANSWERS ABOUT THE RIGHTS OFFERING

WHAT IS A RIGHTS OFFERING?

     A rights  offering  is an  opportunity  for our  stockholders  to  purchase
additional  shares of common stock at a fixed price to be determined  before the
rights  offering  begins  and in an  amount  proportional  to the  stockholders'
existing interests. This rights offering enables our company to raise additional
capital while enabling you to maintain your current percentage  ownership in our
company.

WHAT IS A SUBSCRIPTION RIGHT?

     We are distributing to you, at no charge,  one subscription right for every
2.5  shares  of  common  stock  that you  owned on July  31,  2000.  We will not
distribute  any  fractional  subscription  rights,  but will round the number of
subscription  rights  you  receive  down  to  the  nearest  whole  number.  Each
subscription  right  entitles  you to  purchase  one share of  common  stock for
$_____.  When you  "exercise" a subscription  right,  you choose to purchase the
common stock that the  subscription  right  entitles  you to  purchase.  You may
exercise  any  number of your  subscription  rights,  or you may  choose  not to
exercise  any  subscription  rights.  You cannot give or sell your  subscription
rights to anybody else; only you can exercise them.

WHAT IS THE BASIC SUBSCRIPTION PRIVILEGE?

     The basic subscription privilege of each subscription right entitles you to
purchase one share of our common stock at a subscription price of $___.

                                        6
<PAGE>
WHAT IS THE OVER-SUBSCRIPTION PRIVILEGE?

     We do not expect that all of our  stockholders  will  exercise all of their
basic  subscription  rights.  By extending  over-subscription  privileges to our
stockholders,  we are  providing  stockholders  that exercise all of their basic
subscription  privileges  with the opportunity to purchase those shares that are
not  purchased  by other  stockholders  through  the  exercise  of  their  basic
subscription  privileges.  The over-subscription  privilege entitles you, if you
fully exercise your basic  subscription  privilege,  to subscribe for additional
shares  of common  stock not  acquired  by other  holders  of rights at the same
subscription price of $__ per share.

WHAT ARE THE LIMITATIONS ON THE OVER-SUBSCRIPTION PRIVILEGE?

     We will issue a maximum  4,011,740  shares of common  stock in this  rights
offering.  The number of shares available for over-subscription  privileges will
be 4,011,740  minus the number of shares  purchased  upon  exercise of all basic
subscription  privileges.  If sufficient  shares are available,  we will seek to
honor the  over-subscription  requests in full.  If  over-subscription  requests
exceed the number of shares  available,  we will allocate the  available  shares
among  stockholders that  over-subscribed  in proportion to the number of shares
purchased by those over-subscribing  stockholders through the basic subscription
privilege. However, if your pro rata allocation exceeds the number of shares you
requested,  you will receive only the number of shares that you  requested,  and
the remaining  shares from your pro rata  allocation will be divided among other
stockholders exercising their over-subscription  privileges that have subscribed
for  additional  shares in proportion to the number of shares  purchased by that
group of over-subscribing stockholders through the basic subscription privilege.
See "The Rights  Offering -  Over-Subscription  Privilege"  for a more  detailed
explanation  of how we will  make this  allocation.  In  certain  circumstances,
however, in order to comply with applicable state securities laws, we may not be
able  to  honor  all  over-subscription  privileges,  even  if  we  have  shares
available.

WHY ARE WE ENGAGING IN A RIGHTS OFFERING?

     We are  offering the  subscription  rights to our current  stockholders  in
order to raise  approximately  $_____  million in  additional  capital.  We need
additional  funds to repay  short-term  debt that we incurred in connection with
the acquisition of our Bamboo Club  restaurants,  as well as for working capital
purposes and to improve our liquidity.  Instead of selling  additional shares of
common stock to outside  parties,  our Board of Directors has chosen to give you
the  opportunity to buy more shares and provide us with additional  capital.  Of
course, we cannot assure you that we will not need to seek additional  financing
in the future.

HOW MANY SHARES MAY I PURCHASE?

     You will  receive  one  subscription  right for every 2.5  shares of common
stock  that you  owned  on July 31,  2000.  We will  not  distribute  fractional
subscription  rights,  but will  round the  number of  subscription  rights  you
receive down to the nearest whole number.  Each subscription  right entitles you
to  purchase  one share of common  stock for $___.  If you  exercise  all of the
subscription  rights that you receive,  you may have the opportunity to purchase
additional shares of common stock. On the attached subscription certificate, you
may  request  to  purchase  as many  additional  shares as you wish for $___ per
share. We may honor all of the over-subscription  requests,  but if not, you may
not be able to  purchase as many shares as you  requested  on your  subscription
certificate.  Subject  to state  securities  laws and  regulations,  we have the
discretion  to issue fewer than the total number of shares that may be available
for over-subscription requests in order to comply with state securities laws.

HOW DID WE ARRIVE AT THE OFFERING PRICE PER SHARE?

     Our Board of Directors  considered several factors in determining the price
at which a share of common stock may be purchased in this rights offering. These
factors  include the historic and current market price of the common stock,  our
business  prospects,  our  recent and  anticipated  operating  results,  general
conditions  in the  securities  markets,  our  need  for  capital,  alternatives
available to us for raising capital, the amount of proceeds desired, the pricing
of similar transactions, the liquidity of our common stock, the level of risk to
our investors,  and the need to offer shares at a price that would be attractive
to our investors relative to the current trading price

                                        7
<PAGE>
of our common stock. We did not seek or obtain any opinion of financial advisors
or investment bankers in establishing the subscription price.

HOW DO I EXERCISE MY SUBSCRIPTION RIGHTS?

     You must  properly  complete  the  attached  subscription  certificate  and
deliver it to the Subscription  Agent before 5 p.m.,  Mountain  Daylight Savings
Time, on  _______________,  2000. The address for the  Subscription  Agent is on
page __. Your subscription certificate must be accompanied by proper payment for
each share that you wish to purchase.

HOW LONG WILL THE RIGHTS OFFERING LAST?

     You will be able to exercise your subscription rights only during a limited
period. IF YOU DO NOT EXERCISE YOUR SUBSCRIPTION  RIGHTS BEFORE 5 P.M., MOUNTAIN
DAYLIGHT SAVINGS TIME, ON  ___________________,  2000, YOUR SUBSCRIPTION  RIGHTS
WILL EXPIRE. We may, in our discretion, extend the rights offering. In addition,
if the commencement of the rights offering is delayed,  the expiration date will
similarly be extended.

AFTER I EXERCISE MY SUBSCRIPTION RIGHTS, CAN I CHANGE MY MIND?

     No. Once you send in your subscription  certificate and payment, you cannot
revoke  the  exercise  of your  subscription  rights,  even if you  later  learn
information  about  us that you  consider  to be  unfavorable.  You  should  not
exercise  your  subscription  rights  unless  you are  certain  that you wish to
purchase additional shares of our common stock at a price of $____ per share.

IS EXERCISING MY SUBSCRIPTION RIGHTS RISKY?

     The exercise of your subscription rights involves certain risks. Exercising
your subscription rights means buying additional shares of our common stock, and
you should  carefully  consider  this  investment as you would view other equity
investments.  Among  other  things,  you  should  carefully  consider  the risks
described under the heading "Risk Factors."

WHAT HAPPENS IF I CHOOSE NOT TO EXERCISE MY SUBSCRIPTION RIGHTS?

     You will  retain  your  current  number of  shares  of common  stock in our
company even if you do not exercise your subscription rights.  However, if other
stockholders  exercise  their  subscription  rights and you do not exercise your
basic subscription  privilege in full, your percentage ownership interest in our
company will diminish,  and your relative  voting rights and economic  interests
will be diluted.

CAN I SELL OR GIVE AWAY MY SUBSCRIPTION RIGHTS?

     No.

MUST I EXERCISE ANY SUBSCRIPTION RIGHTS?

     No.

WHAT ARE THE FEDERAL  INCOME TAX  CONSEQUENCES  OF  EXERCISING  MY  SUBSCRIPTION
RIGHTS?

     The receipt and  exercise of your  subscription  rights are  intended to be
nontaxable. You should seek specific tax advice from your personal tax advisor.

WHEN WILL I RECEIVE MY NEW SHARES?

     If you purchase  shares of common stock through this rights  offering,  you
will receive certificates representing those shares as soon as practicable after
______________,  2000. Subject to state securities laws and regulations, we have
the discretion to delay  allocation and distribution of any shares you may elect
to purchase by exercise of your basic or over-subscription privilege in order to
comply with state securities laws.

                                        8
<PAGE>
CAN WE CANCEL THE RIGHTS OFFERING?

     Yes. Our Board of Directors  may cancel the rights  offering at any time on
or before ___________,  2000, for any reason. If we cancel this rights offering,
we will promptly  refund any money that we received from  stockholders,  without
interest.

HOW MUCH MONEY WILL MAIN STREET AND MAIN  INCORPORATED  RECEIVE  FROM THE RIGHTS
OFFERING?

     Our gross  proceeds  from the rights  offering will depend on the number of
shares that are purchased. If we sell all 4,011,740 shares that may be purchased
upon  exercise of the rights  offered by this  prospectus,  then we will receive
proceeds of $__________,  before  deducting  expenses payable by us. We estimate
that those expenses will be $________.  Since four of our directors have advised
us that they intend to exercise their basic subscription  privileges in full and
three of those  directors  have further  advised us that they intend to exercise
their respective over-subscription privileges for at least an additional _______
shares of common stock, we expect to receive  proceeds of at least $5.75 million
from the rights offering, before deducting expenses.

HOW WILL WE USE THE PROCEEDS FROM THE RIGHTS OFFERING?

     We will use the proceeds from this rights offering to repay short-term debt
that  we  incurred  in  connection  with  the  acquisition  of our  Bamboo  Club
restaurants, as well as for additional working capital to fund operations.

HOW MANY SHARES WILL BE OUTSTANDING AFTER THE RIGHTS OFFERING?

     There are  10,029,351  shares of common  stock  outstanding  as of July 21,
2000. The number of shares of common stock that will be  outstanding  after this
rights  offering will depend on the number of shares that are  purchased.  If we
sell all of the shares offered by this prospectus,  then we will issue 4,011,740
new shares of common stock during this rights  offering.  In that case,  we will
have 14,041,091 shares of common stock outstanding after this rights offering.

WHAT IF I HAVE MORE QUESTIONS?

     If you have more questions about this rights offering, please contact Duane
Wilkes, our Secretary, at (602) 852-9000 or by email at [email protected].

                                        9
<PAGE>
                       SUMMARY CONSOLIDATED FINANCIAL DATA

     The  following  summary  of  the  historical   consolidated  statements  of
operations and balance sheet data of our company as of and for each of the years
ended  December 25, 1995,  December  30, 1996,  December 29, 1997,  December 28,
1998,  and December 27,  1999,  have been derived from our audited  consolidated
financial  statements.   The  summary  historical   consolidated  statements  of
operations  and balance  sheet data of our company  for the three  months  ended
March  27,  2000 and March  29,  1999,  have  been  derived  from our  unaudited
condensed consolidated  financial statements.  Our unaudited condensed financial
statements  include all adjustments,  consisting of normal  recurring  accruals,
that we consider necessary for a fair presentation of the financial position and
the results of operations  for those  periods.  Operating  results for the three
months ended March 27, 2000,  are not  necessarily  indicative of the results of
the entire year ending  December 25, 2000.  Amounts shown in the following table
are in thousands, except per share amounts.

<TABLE>
<CAPTION>
                                                          FISCAL YEAR ENDED                            THREE MONTHS ENDED
                                    -------------------------------------------------------------    ----------------------
                                    DEC. 25,     DEC. 30,     DEC. 29,     DEC. 28,     DEC. 27,     MAR. 29,     MAR. 27,
                                      1995         1996         1997         1998         1999         1999         2000
                                    ---------    ---------    ---------    ---------    ---------    ---------    ---------
<S>                                 <C>          <C>          <C>          <C>          <C>          <C>          <C>
STATEMENT OF OPERATIONS DATA:
Revenue                             $ 119,508    $ 122,563    $ 107,997    $ 115,324    $ 140,294    $  31,464    $  44,339
Restaurant operating expenses         110,377      115,477       97,605      103,069      125,952       27,891       40,402
Income from restaurant operations       9,131        7,086       10,392       12,255       14,342        3,573        3,937
Operating income (loss)                 3,390      (18,960)       7,270        6,383        3,792        1,302        1,216
Net income (loss) before
   cumulative effect of change
   in accounting principle and
   extraordinary item                  (1,034)     (22,166)       4,804        4,165        1,138          731          404
                                    ---------    ---------    ---------    ---------    ---------    ---------    ---------
Net income (loss)(1)                $  (1,034)   $ (22,166) $     3,166    $   4,165    $     970    $     563    $     404
                                    =========    =========    =========    =========    =========    =========    =========

Diluted earnings per share:
Net income (loss) before
   cumulative effect of change
   in accounting principle and
   extraordinary item               $   (0.22)   $   (2.73)   $    0.47    $    0.39    $    0.11    $    0.07    $    0.04
                                    =========    =========    =========    =========    =========    =========    =========
   Net income (loss)(1)             $   (0.22)   $   (2.73)   $    0.31    $    0.39    $    0.09    $    0.05    $    0.04
                                    =========    =========    =========    =========    =========    =========    =========

 Weighted average shares
   outstanding - diluted                4,621        8,110       10,098       10,608       10,407       10,323       10,346

 BALANCE SHEET DATA:
   Working capital                  $  (7,848)   $  (1,343)   $  (1,330)   $  (2,807)   $ (16,652)   $  (4,183)   $ (12,989)
   Total assets                        88,605       70,848       61,168       70,255       86,525       71,248       94,640
   Long-term debt, net of current
     portion                           31,204       33,809       24,308       28,264       31,513       27,917       41,861
   Stockholders' equity                37,261       16,585       22,203       26,372       27,383       26,935       27,797
</TABLE>

----------
(1)  Fiscal 1996 includes $20,208,000,  or $2.49 per share, for asset impairment
     and restructuring charges.  Fiscal 1997 includes an extraordinary loss from
     debt extinguishment of $1,638,000, or $0.16 per share. Fiscal 1999 includes
     a charge of $168,000,  or $0.02 per share, due to the cumulative  effect of
     change in  accounting  principle  related to the adoption of SOP 98-5.  The
     three months ended March 31, 1999  includes a charge of $168,000,  or $0.02
     per  share,  for  deferred  preopening  costs  as a result  of a change  in
     accounting principle.

                                       10
<PAGE>
             SUMMARY HISTORICAL AND PRO FORMA FINANCIAL INFORMATION

     The summary pro forma financial  information set forth below should be read
in conjunction  with "Summary  Consolidated  Financial  Data" and "Unaudited Pro
Forma  Condensed  Consolidated  Financial  Information"  and the  Notes  thereto
included  elsewhere  in this  Prospectus,  and with our  Consolidated  Financial
Statements and the Notes thereto  incorporated by reference in this  prospectus.
See  "Where  You  Can  Obtain  Additional  Information."  Amounts  shown  in the
following table are in thousands, except per share amounts.

<TABLE>
<CAPTION>
                                         FISCAL YEAR ENDED DECEMBER 27, 1999       THREE MONTHS ENDED MARCH 27, 2000
                                         -----------------------------------      -----------------------------------
                                         HISTORICAL  ACQUIRED(1)  PRO FORMA(2)   HISTORICAL   ACQUIRED(1)  PRO FORMA(2)
                                         ---------    ---------    ---------      ---------    ---------    ---------
<S>                                      <C>          <C>          <C>            <C>          <C>          <C>
STATEMENT OF OPERATIONS DATA:
   Revenue                               $ 140,294    $   5,907    $ 146,201      $  44,339    $   1,717    $  46,056
   Restaurant operating expenses           125,952        5,198      131,150         40,402        1,365       41,767
   Income from restaurant operations        14,342          709       15,051          3,937          352        4,289
   Operating income                          3,792          709        3,730          1,216          352        1,375
   Income before cumulative
     effect of change in accounting
     principle and extraordinary item        1,138          709          589            404          352          441

   Net income                            $     970    $     709    $     421(3)   $     404    $     352    $     441(3)

   Diluted earnings per share:
     Income before cumulative effect
       of change in accounting
       principle and extraordinary
       item                              $    0.11                 $    0.06      $    0.04                 $    0.04
                                         =========                 =========      =========                 =========

   Net income                            $    0.09                 $    0.04(3)   $    0.04                 $    0.04(3)
                                         =========                 =========      =========                 =========

   Weighted average shares
      outstanding-diluted                   10,407                    10,407         10,346                    10,346

BALANCE SHEET DATA:
   Working capital                       $ (19,652)   $    (872)         N/A(4)   $ (12,989)   $    (806)   $ (24,989)
   Total assets                             86,525          654          N/A(4)      94,640          661      106,640
   Long-term debt,
      net of current portion                31,513           --          N/A(4)      41,801           --       41,861
   Stockholder's equity                     27,383         (411)         N/A(4)      27,797         (363)      27,797
</TABLE>

----------
(1)  Reflects the historical financial information of FWC, Inc. and Chapter Two,
     Inc.
(2)  Gives effect to the recent  acquisition  of FWC, Inc. and Chapter Two, Inc.
     as if each had occurred as of December 29, 1998.  See  "Unaudited Pro Forma
     Condensed Consolidated Financial Information."
(3)  Does not include any  adjustment  for the salaries and benefits of the sole
     shareholder of FWC, Inc. and Chapter Two, Inc., who is continuing  with the
     combined companies in a consulting capacity.  The inclusion would result in
     an  adjusted  pro forma net income of  $1,261,000,  or  adjusted  pro forma
     diluted earnings per share of $0.12, for the fiscal year ended December 27,
     1999 and adjusted  pro forma net income of $703,000,  or adjusted pro forma
     diluted  earnings per share of $0.07,  for the three months ended March 27,
     2000.
(4)  Pro forma  balance  sheet  information  as of December  27,  1999,  was not
     compiled and therefore is not presented here.

                                       11
<PAGE>
                                  RISK FACTORS

     YOU SHOULD CAREFULLY  CONSIDER THE FOLLOWING  FACTORS AND OTHER INFORMATION
IN THIS PROSPECTUS BEFORE DECIDING TO PURCHASE SHARES OF OUR COMMON STOCK IN THE
RIGHTS OFFERING.

                          RISKS RELATED TO OUR BUSINESS

WE DEPEND ON CARLSON WORLDWIDE.

     We currently operate 53 T.G.I.  Friday's  restaurants as a T.G.I.  Friday's
franchisee.  We also manage an additional six T.G.I.  Friday's  restaurants  for
other franchisees. Carlson Restaurants Worldwide, Inc., or Carlson Worldwide, is
the  franchisor  of T.G.I.  Friday's  restaurants.  As a result of the nature of
franchising and our franchise  agreements with Carlson  Worldwide  (formerly TGI
Friday's, Inc.), our long-term success depends, to a significant extent, on

     *    the continued vitality of the T.G.I.  Friday's  restaurant concept and
          the overall success of the T.G.I. Friday's system;

     *    the ability of Carlson  Worldwide  to identify and react to new trends
          in the restaurant industry,  including the development of popular menu
          items;

     *    the ability of Carlson  Worldwide  to develop  and pursue  appropriate
          marketing  strategies  in  order  to  maintain  and  enhance  the name
          recognition,  reputation,  and market  perception  of T.G.I.  Friday's
          restaurants;

     *    the goodwill associated with the T.G.I. Friday's trademark;

     *    the  quality,  consistency,  and  management  of  the  overall  T.G.I.
          Friday's system; and

     *    the  successful  operation  of T.G.I.  Friday's  restaurants  owned by
          Carlson Worldwide and other T.G.I. Friday's franchisees.

     We  believe  that  the  experience,  reputation,  financial  strength,  and
franchisee  support of Carlson  Worldwide  represent  positive  factors  for our
business.  We have no control,  however,  over the  management  or  operation of
Carlson  Worldwide or other T.G.I.  Friday's  franchisees.  A variety of factors
affecting Carlson Worldwide or the T.G.I. Friday's concept could have a material
adverse effect on our business. These factors include the following:

     *    any business reversals that Carlson Worldwide may encounter;

     *    a failure by Carlson Worldwide to promote the T.G.I.  Friday's name or
          restaurant concept;

     *    the  inability  or  failure  of  Carlson   Worldwide  to  support  its
          franchisees, including our company;

     *    the failure to operate  successfully the T.G.I.  Friday's  restaurants
          that Carlson Worldwide itself owns; or

     *    negative  publicity  with  respect to Carlson  Worldwide or the T.G.I.
          Friday's name.

The future results of the  operations of our  restaurants  will not  necessarily
reflect the results achieved by Carlson Worldwide or its other franchisees,  but
will depend upon such factors as the  effectiveness  of our management team, the
locations of our restaurants, and the operating results of those restaurants.

FRANCHISE AGREEMENTS IMPOSE RESTRICTIONS AND OBLIGATIONS ON OUR BUSINESS.

     Our franchise  agreement  with Carlson  Worldwide for each T.G.I.  Friday's
restaurant that we own generally requires us to

     *    pay an initial franchise fee of $50,000;

     *    pay royalties of 4% of the restaurant's gross sales; and

                                       12
<PAGE>
     *    spend up to 4% of the restaurant's  gross sales on advertising,  which
          may include contributions to a national marketing pool administered by
          Carlson Worldwide.

During fiscal 1999,  Carlson Worldwide  required us and its other franchisees to
contribute  2.1% of gross sales to the national  marketing  pool. We must pay or
accrue  these  amounts   regardless  of  whether  or  not  our  restaurants  are
profitable.  In addition,  the  franchise  agreements  require us to operate our
T.G.I.   Friday's   restaurants  in  accordance   with  the   requirements   and
specifications   established  by  Carlson  Worldwide.   These  requirements  and
specifications relate to a variety of factors, including the following:

     *    the  exterior  and  interior   design,   decor,   and  furnishings  of
          restaurants;

     *    menu selection;

     *    the preparation of food products;

     *    quality of service;

     *    general operating procedures;

     *    advertising;

     *    maintenance of records; and

     *    protection of trademarks.

     If we fail to satisfy  these  requirements  or otherwise  default under the
franchise  agreements,  we could be subject to  potential  damages for breach of
contract  and could  lose our  franchise  rights  for some or all of our  T.G.I.
Friday's restaurants. We also could lose our rights to develop additional T.G.I.
Friday's restaurants.

WE MAY NOT BE ABLE TO COMPLY  WITH ALL OF THE  REQUIREMENTS  OF OUR  DEVELOPMENT
AGREEMENTS.

     At the beginning of our current  fiscal year,  our  development  agreements
with  Carlson  Worldwide  required  us to open at  least  39  additional  T.G.I.
Friday's restaurants by December 31, 2003, including nine by the end of 2000. We
opened three new T.G.I.  Friday's restaurants during the first quarter of fiscal
2000 and two during the second quarter of fiscal 2000. One of these  restaurants
fulfilled our development  requirements for 1999.  Accordingly,  we must develop
five additional T.G.I. Friday's restaurants by the end of 2000 and a total of 35
additional T.G.I. Friday's restaurants by December 31, 2003.

     The  acquisition  of  restaurants  does not  constitute  the opening of new
restaurants  under  the  development  agreements.  We may not be able to  secure
sufficient  restaurant  sites that we believe are suitable or we may not be able
to  develop  restaurants  on sites  on terms  and  conditions  that we  consider
favorable in order to satisfy the  requirements of the  development  agreements.
The development  agreements give Carlson Worldwide certain remedies in the event
that we fail to comply with the development schedule in a timely manner or if we
breach  the   confidentiality  or  noncompete   provisions  of  the  development
agreements.  These remedies include, under certain  circumstances,  the right to
reduce the number of  restaurants  we may  develop  in the  related  development
territory or to terminate  our  exclusive  right to develop  restaurants  in the
related development territory.

     At our request, Carlson Worldwide from time to time has agreed to amend the
development  schedules  to extend the time by which we were  required to develop
new  restaurants  in  certain  development   territories.   We  requested  those
amendments  because  we were  unable  to secure  sites  that we  believed  to be
attractive on favorable terms and conditions.  Carlson  Worldwide may decline to
extend the development schedule in the future if we experience any difficulty in
satisfying the schedule for any reason, including a shortage of capital.

WE FACE RISKS ASSOCIATED WITH THE ACQUISITION AND INTEGRATION OF BAMBOO CLUB AND
OTHER ACQUIRED RESTAURANTS WITH OUR EXISTING OPERATIONS.

     We must  integrate the operations of our Bamboo Club  restaurants  with our
existing  operations  in order to enhance  revenue,  realize cost  savings,  and
achieve  anticipated  operating  efficiencies.  Because Bamboo Club  restaurants
feature a  diverse  Pacific  Rim menu  served in an  upscale  atmosphere,  these
restaurants present

                                       13
<PAGE>
operating requirements that differ from our existing T.G.I. Friday's and Redfish
restaurants,  which could result in  unanticipated  challenges to our management
team. We may wish to acquire other  complementary  restaurant  operations in the
future. We may not be able to identify suitable  acquisition  candidates or make
acquisitions on commercially  acceptable terms. We also cannot provide assurance
that we will be able to

     *    effectively complete the  integration of the Bamboo Club operations or
          any other acquired businesses with our existing operations;

     *    manage  effectively  the  Bamboo  Club  restaurants  or  the  combined
          operations of our different restaurant concepts;

     *    achieve our  operating  and growth  strategies  with  respect to these
          businesses;

     *    obtain increased revenue  opportunities as a result of the anticipated
          synergies created by the Bamboo Club and other acquisitions; or

     *    reduce the  overall  selling,  general,  and  administrative  expenses
          associated with acquired operations.

     The integration of the management,  personnel,  restaurant operations,  and
facilities  of Bamboo Club and any other  businesses  that we may acquire in the
future could involve unforeseen  difficulties.  These difficulties could disrupt
our ongoing  business,  distract our management and employees,  and increase our
expenses, which could have a material adverse effect on our business,  financial
condition, and operating results.

     We conduct due diligence reviews of each acquired  business,  and we obtain
representations  and  warranties  regarding each acquired  business.  Unforeseen
liabilities  and  difficulties,  however,  can  arise  in  connection  with  the
operation  of acquired  businesses.  Contractual  or other  remedies  may not be
sufficient  to  compensate  us in the  event  unforeseen  liabilities  or  other
difficulties arise.

     We strive to take advantage of the opportunities created by the combination
of  acquired  operations  to  achieve  significant  revenue   opportunities  and
substantial cost savings,  including  increased  product offerings and decreased
operating expenses as a result of the elimination of duplicative  facilities and
personnel  associated  with sales,  marketing,  administrative,  and  purchasing
functions.   Significant   uncertainties,   however,   accompany   any  business
combination.  We  may  not be  able  to  achieve  revenue  increases;  integrate
facilities, functions, and personnel in order to achieve operating efficiencies;
or otherwise realize cost savings as a result of acquisitions.  The inability to
achieve revenue  increased or cost savings could have a material  adverse effect
on our business, financial condition, and operating results.

WE FACE RISKS ASSOCIATED WITH THE EXPANSION OF OUR OPERATIONS.

     The success of our business  depends on our ability to expand the number of
our restaurants,  either by developing or acquiring additional restaurants.  Our
success  also  depends on our  ability to operate  and manage  successfully  our
growing operations. Our ability to expand successfully will depend upon a number
of factors, including the following:

     *    the  availability  and  cost  of  suitable  restaurant  locations  for
          development;

     *    the availability of restaurant acquisition opportunities;

     *    the hiring,  training,  and  retention of  additional  management  and
          restaurant personnel;

     *    the availability of adequate financing;

     *    the continued development and implementation of management information
          systems;

     *    competitive factors; and

     *    general economic and business conditions.

     The rate at which we will be able to increase the number of  restaurants we
operate will vary  depending  upon whether we acquire  existing  restaurants  or
develop new restaurants. The acquisition of existing restaurants

                                       14
<PAGE>
depends upon our ability to identify  and acquire  restaurants  on  satisfactory
terms and conditions. The opening of new restaurants depends upon our ability to

     *    locate suitable sites in terms of

          *    favorable population characteristics,
          *    density and household income levels,
          *    visibility, accessibility, and traffic volume,
          *    proximity  to  demand   generators,   including  shopping  malls,
               lodging, and office complexes, and
          *    potential competition;

     *    obtain financing for  construction,  tenant  improvements,  furniture,
          fixtures, and equipment;

     *    negotiate acceptable leases or terms of purchase;

     *    secure liquor licenses and zoning, environmental,  health, and similar
          regulatory approvals;

     *    recruit and train qualified personnel; and

     *    manage successfully the rate of expansion and expanded operations.

     Increased   construction  costs  and  delays  resulting  from  governmental
regulatory approvals, strikes or work stoppages, adverse weather conditions, and
various acts of God may also affect the opening of new restaurants. Newly opened
restaurants may operate at a loss for a period  following their initial opening.
The length of this period will depend upon a number of factors, including

          *    the time of year the restaurant is opened,

          *    sales volume, and

          *    our ability to control costs.

     We may not successfully achieve our expansion goals. Additional restaurants
that we develop or acquire may not be  profitable.  In addition,  the opening of
additional  restaurants  in an  existing  market  may have the effect of drawing
customers  from and reducing the sales  volume of our  existing  restaurants  in
those markets.

WE MAY NEED ADDITIONAL CAPITAL.

     The development of new restaurants requires funds for construction,  tenant
improvements,  furniture,  fixtures,  equipment, training of employees, permits,
initial  franchise fees, and additional  expenditures.  We expect that cash flow
from  operations,  together with  financing  commitments,  will be sufficient to
develop the nine T.G.I.  Friday's  restaurants  that our development  agreements
require us to open by the end of 2000 and the one new Redfish restaurant that we
plan to develop  during 2000.  We will require  funds to develop the  additional
restaurants  that our development  agreements  require us to open after 2000, to
develop and open additional  Redfish and Bamboo Club restaurants,  and to pursue
any additional restaurant development or restaurant  acquisition  opportunities.
In the future,  we may seek additional equity or debt financing to provide funds
so that we can develop or acquire additional restaurants. Such financing may not
be available or may not be available on satisfactory  terms. If financing is not
available on  satisfactory  terms,  we may be unable to satisfy our  obligations
under our development  agreements with Carlson  Worldwide or otherwise to expand
our restaurant operations. See "Risk Factors - We may not be able to comply with
all of the  requirements  of our development  agreements."  While debt financing
will enable us to add more  restaurants  than we otherwise  would be able to do,
debt financing  increases  expenses and we must repay the debt regardless of our
operating  results.  Future  equity  financings  could result in dilution to our
stockholders.

WE HAVE SIGNIFICANT BORROWINGS.

     We have incurred  significant  indebtedness  in connection  with our growth
strategy.  Our growth  strategy  has  focused  on  restaurant  acquisitions  and
internal restaurant development.  As of March 27, 2000, we had long-term debt of
approximately  $41.9 million and a working capital deficit of $13.0 million.  We
borrowed an

                                       15
<PAGE>
additional $5.0 million in short-term debt in connection with the acquisition of
our  Bamboo  Club  restaurants.  This debt  requires a $2.0  million  payment of
principal  plus  interest  on  September  30,  2000,  and the  remaining  unpaid
principal  and interest  will mature on December 31, 2000.  If we complete  this
offering  prior to that date,  we must use the first $5.0 million of proceeds to
repay the  short-term  debt.  If we are unable to raise at least $5.0 million of
net proceeds in this rights offering,  we will need to obtain adequate financing
from other sources to repay the short-term debt as it becomes due.

     Our  borrowings  will  result in  interest  expense of  approximately  $4.8
million in 2000 and $6.0 million in 2001, based on currently prevailing interest
rates and assuming the  outstanding  indebtedness is paid in accordance with the
existing payment schedules without any prepayments or additional borrowings.  We
must  make  these  interest  payments   regardless  of  our  operating  results.
Currently, 51 of our restaurants are pledged to secure our debt obligations.  We
also may seek additional equity or debt financing in the future to provide funds
to develop or acquire  additional  restaurants.  See "Risk Factors - We may need
additional capital."

WE WILL BE SUBJECT TO THE RISKS  ASSOCIATED  WITH  FRANCHISING  OPERATIONS IF WE
BEGIN FRANCHISING THE REDFISH OR BAMBOO CLUB CONCEPTS.

     We will be subject to the risks  associated  with  franchising  if we begin
franchising  activities in the future. If we develop a franchising  program, our
success as a franchisor will depend upon our ability to

     *    develop and  implement a successful  system of concepts and  operating
          standards;

     *    attract and  identify  suitable  franchisees  with  adequate  business
          experience and access to sufficient capital to enable them to open and
          operate  restaurants  in a manner  consistent  with our  concepts  and
          operating standards;

     *    monitor the operations of our  franchisees to ensure  compliance  with
          our concepts and operating standards;

     *    identify suitable sites for restaurant development; and

     *    negotiate  favorable  purchasing  terms  with  national   distribution
          companies.

We cannot  provide  assurance that we would be able to  successfully  meet these
challenges as a franchisor.  In addition, as a franchisor we would be subject to
a variety of federal and state laws and  regulations,  including  Federal  Trade
Commission regulations,  governing the offer and sale of franchises.  These laws
and regulations

     *    impose registration and disclosure  requirements on franchisors in the
          offer and sale of franchises, and

     *    regulate  the   termination  of  franchises,   the  refusal  to  renew
          franchises, and other substantive aspects of the relationships between
          franchisors and franchisees.

These laws and regulations  could result in significant  increased  expenses and
potential  liabilities  for our  company  in the event we engage in  franchising
activities in the future.

WE FACE RISKS THAT AFFECT THE RESTAURANT INDUSTRY IN GENERAL.

     A variety of factors over which we have no control may affect the ownership
and operation of restaurants. These factors include the following:

     *    adverse changes in national,     *    changing consumer tastes,
          regional, or local economic           habits, and spending
          or market conditions;                 priorities;

     *    increased costs of labor or      *    the cost and availability of
          food products;                        insurance coverage;

     *    fuel and other price             *    management problems;
          increases;

     *    competitive factors;             *    uninsured losses;

                                       16
<PAGE>
     *    the number, density, and         *    limited alternative uses for
          location of competitors;              properties and equipment;

     *    changing demographics;           *    changes in government
                                                regulation; and

     *    changing traffic patterns;       *    weather conditions.

     Third  parties  may file  lawsuits  against  us  based  on  discrimination,
personal  injury,  claims for  injuries or damages  caused by serving  alcoholic
beverages  to an  intoxicated  person  or to a  minor,  or  other  claims.  As a
multi-unit  restaurant  operator,  our business  could be adversely  affected by
publicity  about  food  quality,  illness,  injury,  or other  health and safety
concerns  or  operating  issues  at  one  restaurant  or  a  limited  number  of
restaurants  operated  under the same name,  whether or not we  actually  own or
manage the restaurants in question.  We cannot predict any of these factors with
any degree of certainty.  Any one or more of these factors could have a material
adverse effect on our business.

WE FACE INTENSE COMPETITION.

     The  restaurant  business  is highly  competitive  with  respect  to price,
service,  and food type and  quality.  Restaurant  operators  also  compete  for
attractive restaurant sites and qualified restaurant personnel and managers. Our
restaurants compete with a large number of other restaurants, including national
and regional  restaurant chains and franchised  restaurant  systems,  as well as
with  locally  owned,  independent  restaurants.  Many of our  competitors  have
greater financial  resources,  more experience,  and longer operating  histories
than we have.

WE DEPEND UPON OUR SENIOR MANAGEMENT.

     Our  success  depends,  in large  part,  upon the  services  of our  senior
management.  The loss of the  services of any  members of our senior  management
team could have a material and adverse effect on our business.

WE FACE RISKS ASSOCIATED WITH GOVERNMENT REGULATION.

     Various federal, state, and local laws affect our business. The development
and operation of restaurants depend to a significant extent on the selection and
acquisition  of suitable  sites.  These  sites are subject to zoning,  land use,
environmental,  traffic,  and other regulations of state and local  governmental
agencies.  City  ordinances or other  regulations,  or the  application  of such
ordinances  or  regulations,  could  impair our ability to  construct or acquire
restaurants in desired locations and could result in costly delays. In addition,
restaurant operations are subject to

     *    licensing and  regulation by state and local  departments  relating to
          health, sanitation, safety standards, and fire codes;

     *    federal  and state  labor  laws,  including  applicable  minimum  wage
          requirements,  tip credit provisions,  overtime regulations,  workers'
          compensation  insurance rates,  unemployment and other taxes,  working
          and safety conditions, and citizenship requirements; and

     *    state and local licensing of the sale of alcoholic beverages.

     The  delay or  failure  to obtain  or  maintain  any  licenses  or  permits
necessary for operations  could have a material  adverse effect on our business.
In addition,  an increase in the minimum wage rate,  employee  benefit costs, or
other costs  associated with employees could adversely  affect our business.  We
also are subject to the  Americans  with  Disabilities  Act of 1990 that,  among
other things,  may require us to install certain fixtures or  accommodations  in
new restaurants or to renovate existing  restaurants to meet federally  mandated
requirements.

     Sales of alcoholic  beverages  represent an important source of revenue for
each of our  restaurants.  The  temporary  suspension  or permanent  loss or the
inability to maintain a liquor license for any restaurant  would have an adverse
effect on the operations of that restaurant. We do not plan to open a restaurant
in any  location  for which we  believe  we cannot  obtain or  maintain a liquor
license.

                                       17
<PAGE>
                        RISKS RELATED TO OUR COMMON STOCK

THE MARKET PRICE OF OUR COMMON STOCK MAY BE VOLATILE.

     Historically,  the market price of our common stock has been  volatile.  In
the  future,  the  market  price of our  common  stock  will be  subject to wide
fluctuations as a result of a variety of factors, including the following:

     *    quarterly  variations  in our  operating  results  or  those  of other
          restaurant companies;

     *    changes in analysts' estimates of our financial performance;

     *    changes in national and regional  economic  conditions,  the financial
          markets, or the restaurant industry;

     *    natural disasters; or

     *    other   developments   affecting  our  business  or  other  restaurant
          companies.

     The trading volume of our common stock has been limited, which may increase
the volatility of the market price for our stock. In addition,  the stock market
has  experienced  extreme price and volume  fluctuation  in recent  years.  This
volatility  has had a  significant  effect on the  market  prices of  securities
issued by many  companies for reasons not  necessarily  related to the operating
performances of these companies.

OUR  MANAGEMENT  WILL CONTROL A  SIGNIFICANT  PORTION OF THE VOTING POWER OF OUR
COMMON STOCK FOLLOWING THE RIGHTS OFFERING.

     Our  directors  and  officers   currently  own,   directly  or  indirectly,
approximately 3,237,124 shares, or 32.3%, of our outstanding common stock. These
directors  and officers  also hold options to purchase an aggregate of 1,167,000
shares of common stock at exercise prices ranging from $2.00 to $5.00 per share.
Four of our five  directors  have advised us that they intend to exercise  their
basic  subscription  privileges in full.  Three of these  directors have further
advised us that they intend to exercise their  over-subscription  privileges for
at least an additional _______ shares of common stock.  Assuming these directors
exercise the minimum amount of the  over-subscription  privileges that they have
indicated,  our directors and officers would own approximately _______ shares of
common stock upon completion of this rights offering,  excluding shares issuable
upon exercise of stock options. As a result,  these persons voting together will
have significant voting power.

THE EXISTENCE OF STOCK  OPTIONS AND WARRANTS MAY  ADVERSELY  AFFECT THE TERMS OF
FUTURE FINANCINGS.

     Stock  options to acquire an aggregate of 2,850,334  shares of common stock
currently  are  outstanding.  An  additional  2,119,466  have been  reserved for
issuance upon  exercise of options that may be granted under our existing  stock
option plans.  In addition,  warrants to acquire  233,916 shares of common stock
currently are outstanding.  During the terms of those options and warrants,  the
holders of those securities will have the opportunity to profit from an increase
in the market price of our common  stock.  The existence of options and warrants
may adversely  affect the terms on which we can obtain  additional  financing in
the future,  and the holders of options and warrants can be expected to exercise
those options and warrants at a time when, in all  likelihood,  we would be able
to obtain  additional  capital by offering  shares of common stock on terms more
favorable  to it  than  those  provided  by the  exercise  of such  options  and
warrants.

SALES OF LARGE NUMBERS OF SHARES COULD ADVERSELY  AFFECT THE PRICE OF OUR COMMON
STOCK.

     Sales of substantial  amounts of common stock in the public market, or even
the potential for such sales,  could adversely affect  prevailing  market prices
for our common stock and could adversely affect our ability to raise capital. As
of July 21, 2000, there were outstanding  10,029,351 shares of our common stock.
Of these shares,  8,044,074 shares are freely  transferable  without restriction
under the securities  laws,  unless they are held by our  "affiliates,"  as that
term is defined in the securities laws. The remaining  1,985,277 of common stock
currently  outstanding are  "restricted  securities," as that term is defined in
Rule 144 under the securities laws, and may be sold only in compliance with Rule
144,  pursuant to  registration  under the  securities  laws,  or pursuant to

                                       18
<PAGE>
an exemption from  registration.  Affiliates  also are subject to certain of the
resale  limitations  of Rule 144.  Generally,  under Rule 144,  each person that
beneficially owns restricted  securities with respect to which at least one year
has elapsed  since the later of the date the shares were acquired from us or one
of  our  affiliates  may,  every  three  months,   sell  in  ordinary  brokerage
transactions  or to market makers an amount of shares equal to the greater of 1%
of our  then-outstanding  common stock or the average  weekly trading volume for
the four weeks prior to the proposed sale of such shares. Currently, most of the
restricted  shares are  eligible  for sale under Rule 144 or under  registration
statements that we have filed to permit resales of the restricted shares.

WE DO NOT ANTICIPATE THAT WE WILL PAY DIVIDENDS.

     We have  never  paid  any  dividends  on our  common  stock,  and we do not
anticipate  that we will pay dividends in the foreseeable  future.  We intend to
apply  any  earnings  to the  expansion  and  development  of our  business.  In
addition,  the terms of our credit facilities limit our ability to pay dividends
on our common stock.

                      RISKS RELATED TO THIS RIGHTS OFFERING

IF YOU  DO NOT  EXERCISE  ALL  OF  YOUR  SUBSCRIPTION  RIGHTS,  YOU  MAY  SUFFER
SIGNIFICANT DILUTION OF YOUR PERCENTAGE OWNERSHIP OF OUR COMMON STOCK.

     This rights  offering is  designed  to allow all  current  stockholders  to
purchase  additional  shares of common stock at a discount from the market price
of the stock on the date the rights are offered.  The purpose of this  structure
is to enable us to raise capital while allowing current stockholders to maintain
their  relative  proportionate  voting  and  economic  interest.  Three  of  our
directors have advised us that they intend to exercise their basic  subscription
privileges  in  full  and  that  they  intend  to  exercise   their   respective
over-subscription  privileges for at least an additional  _______ shares. To the
extent that current  stockholders do not exercise their subscription  rights and
shares  are  purchased  by  other  stockholders  in this  rights  offering,  the
proportionate  voting  interest  of  the  non-exercising  stockholders  will  be
reduced,  and the percentage of our expanded  equity that their original  shares
represent after exercise of the subscription  rights will be  disproportionately
diluted.

THE PRICE OF OUR  COMMON  STOCK  MAY  DECLINE  BEFORE OR AFTER THE  SUBSCRIPTION
RIGHTS EXPIRE.

     We cannot  assure you that the public  trading  market  price of our common
stock will not decline  after you exercise  your  subscription  rights.  If that
occurs,  you will have  committed to buy shares of common stock at a price above
the  prevailing  market  price and you will have an immediate  unrealized  loss.
Moreover,  we cannot  assure you that,  following  the exercise of  subscription
rights, you will be able to sell your shares of common stock at a price equal to
or greater than the subscription  price.  Until  certificates are delivered upon
expiration  of this rights  offering,  you may not be able to sell the shares of
our  common  stock  that you  purchase  in this  rights  offering.  Certificates
representing  shares of our common stock  purchased will be delivered as soon as
practicable  after  expiration  of this  rights  offering.  We will  not pay you
interest on funds delivered to the  Subscription  Agent pursuant to the exercise
of rights.

ONCE YOU EXERCISE YOUR SUBSCRIPTION RIGHTS, YOU MAY NOT REVOKE THE EXERCISE.

     Once  you  exercise  your  subscription  rights,  you  may not  revoke  the
exercise, even if fewer than all of the shares that we are offering are actually
purchased. If we elect to withdraw or terminate this rights offering, neither we
nor the  Subscription  Agent  will  have  any  obligation  with  respect  to the
subscription  rights  except  to  return,  without  interest,  any  subscription
payments.

THE SUBSCRIPTION PRICE IS NOT AN INDICATION OF THE VALUE OF OUR COMPANY.

     Our Board of  Directors  set the  subscription  price after  considering  a
variety  of  factors,   including  the  desire  to  encourage  full  stockholder
participation  in this rights  offering  by setting an exercise  price below the
current  market  price of the  common  stock.  The  subscription  price does not
necessarily  bear  any  relationship  to the  book  value  of our  assets,  past
operations,  cash flows,  losses,  financial  condition or any other established
criteria  for value.  You  should  not  consider  the  subscription  price as an
indication of the present or future value of

                                       19
<PAGE>
our company.  Our Board of Directors has established the subscription price at a
__%  discount  from  the  market  price of the  common  stock on the date of the
offering of the  subscription  rights to encourage all  stockholders to exercise
their  subscription  rights and  thereby  raise  capital  without  diluting  the
interests  of  current  stockholders.  We have  neither  sought  nor  obtained a
valuation opinion from an outside financial consultant or investment banker.

ACTUAL RESULTS MAY DIFFER FROM THE FORWARD LOOKING STATEMENTS  CONTAINED IN THIS
PROSPECTUS

     Certain statements and information  contained in this prospectus concerning
our future, proposed, and anticipated activities; certain trends with respect to
our operating results, capital resources, and liquidity; the restaurant industry
in general;  and other statements contained in this prospectus regarding matters
that are not historical facts are  forward-looking  statements,  as that term is
defined under applicable securities laws.  Forward-looking  statements, by their
very nature,  include risks and uncertainties.  Accordingly,  actual results may
differ,  perhaps  materially,  from  those  expressed  in  or  implied  by  such
forward-looking  statements.  Factors that could cause actual  results to differ
materially include those discussed elsewhere under "Risk Factors."

                                 USE OF PROCEEDS

     Assuming  that  stockholders  exercise  subscription  rights for all of the
common stock that we are  offering,  we will  receive  gross  proceeds  from the
rights  offering of $_______.  Since four of our directors  have advised us that
they intend to exercise their basic subscription privileges in full and three of
those  directors  have  further  advised us that they intend to  exercise  their
respective  over-subscription  privileges for up to an additional _______ shares
of common  stock,  we expect to receive  proceeds of at least $5.75 million from
the rights offering. We will pay estimated expenses of approximately $_______ in
connection with the rights offering.

     We  intend  to use the net  proceeds  from  the  rights  offering  to repay
short-term  indebtedness of $5.0 million that we incurred in connection with the
acquisition  of our  Bamboo  Club  restaurants.  This debt bears  interest  at a
floating  rate  (currently  9.75%  per  annum)  with  interest  payable  monthly
beginning  on August 13,  2000.  The  short-term  debt  requires a $2.0  million
payment of principal  plus  interest on September  30, 2000,  and the  remaining
principal and unpaid interest  matures on December 31, 2000. If we complete this
offering  prior to that date, we must use the first $5.0 million of the proceeds
to repay the debt.  If the proceeds from the rights  offering  exceed the amount
needed to repay the  short-term  debt,  we will use the  remaining  proceeds for
working capital to fund operations.

                                       20
<PAGE>
                                 CAPITALIZATION

     The following table sets forth (a) our company's actual  capitalization  at
March 27,  2000,  (b) our pro forma  capitalization  at March  27,  2000,  which
reflects the acquisition of FWC and Ch. II, and (c) our pro forma capitalization
at March 27,  2000,  as adjusted  to reflect  the sale of the maximum  number of
shares  offered in this rights  offering at an assumed  offering price of $_____
per share and the  application  of the estimated net proceeds  therefrom,  after
deducting estimated offering expenses of $_____.

                                                        MARCH 27, 2000
                                               --------------------------------
                                                                      PRO FORMA
                                                ACTUAL    PRO FORMA  AS ADJUSTED
                                               --------    --------    --------
                                                        (IN THOUSANDS)

Notes payable ..............................   $     --    $  7,000    $
Short-term debt ............................         --       5,000
                                               --------    --------    --------

Long-term debt, net of current portion .....     41,861      41,861
                                               --------    --------    --------

Other liabilities and deferred credits .....      2,507       2,507
                                               --------    --------    --------

Stockholders' equity
  Preferred stock, 2,000,000 shares
    authorized; no shares issued ...........         --          --
  Common Stock, 25,000,000 shares
    authorized, 10,029,126 shares
    outstanding ............................         10          10
  Additional paid-in capital ...............     44,200      44,200
  Accumulated deficit ......................    (16,413)    (16,413)
                                               --------    --------    --------
                                                 27,797      27,797
                                               --------    --------    --------
      Total Capitalization .................   $ 72,165    $ 84,165    $
                                               ========    ========    ========

                                       21
<PAGE>
        UNAUDITED PRO FORMA CONDENSED CONSOLIDATED FINANCIAL INFORMATION

INTRODUCTION

On July 21, 2000, we acquired  substantially  all of the assets of FWC, Inc., or
FWC, and Chapter Two, Inc., or Ch. II, from the sole  shareholder of FWC and Ch.
II. We also purchased and acquired from the sole shareholder,  free and clear of
all encumbrances,  all the shareholder's  rights, title, and interest under, in,
and to the "Bamboo Club" name and restaurant  concept.  The following  unaudited
pro forma  condensed  consolidated  financial  statements of our company for the
fiscal year ended December 27, 1999, and the three-month  period ended March 27,
2000,  gives  effect to the  acquisition  of FWC and Ch.  II. We paid a purchase
price of  approximately  $12,000,000,  in the form of  $7,000,000  of cash  from
available  cash  resources  and  $5,000,000  from the  proceeds of a  short-term
financing.  We anticipate  that we will repay the short-term  debt with proceeds
from this rights offering. The acquisition,  related financing,  and this rights
offering are herein referred to as the transactions.

The unaudited  pro forma  condensed  consolidated  balance sheet as of March 27,
2000,  gives  effect to the  transactions  as if they had  occurred on March 27,
2000. The unaudited pro forma condensed consolidated statement of operations for
the fiscal year ended December 27, 1999, and the three-month  period ended March
27, 2000,  assumes that the  acquisition was completed on December 29, 1998. The
unaudited pro forma financial  information  presented herein does not purport to
represent  what  our  actual  results  of  operations  would  have  been had the
transactions occurred on those dates or to project our results of operations for
any future period.

The unaudited pro forma condensed  consolidated  balance sheet of our company as
of March  27,  2000,  has  been  derived  from  unaudited  historical  financial
statements  of our  company  as of March 27,  2000,  and of FWC and Ch. II as of
March 31, 2000.  The unaudited  condensed  consolidated  pro forma  statement of
operations  for the three months ended March 27, 2000, has been derived from the
unaudited  historical  financial statements of our company as of March 27, 2000,
and of FWC and Ch. II for the three months ended March 31, 2000.

The unaudited pro forma condensed  consolidated  statement of operations for the
fiscal year ended  December  27,  1999,  has been  derived  from (a) the audited
financial  statements  of our company from  December  29, 1998,  to December 27,
1999,  (b) the FWC and Ch. II audited  historical  financial  statements for the
period from April 1, 1999,  to  December  31,  1999;  and (c) the FWC and Ch. II
unaudited historical financial statements for the period from January 1, 1999 to
March 31, 1999.

The unaudited pro forma  condensed  consolidated  financial  statements  contain
certain  adjustments  that are directly  attributable to the  transactions.  The
unaudited pro forma condensed consolidated statements of operations above do not
include any adjustments related to potential selling, general and administrative
expense synergies as a result of the acquisitions of FWC and Ch. II.

                                       22
<PAGE>
            UNAUDITED PRO FORMA CONDENSED CONSOLIDATED BALANCE SHEET
                       AS OF MARCH 27, 2000 (IN THOUSANDS)

<TABLE>
<CAPTION>
                                           MAIN STREET
                                             AND MAIN     ACQUIRED
                                           INCORPORATED   ENTITIES
                                             MARCH 27,    MARCH 31,      TOTAL      PRO FORMA          PRO FORMA
                                               2000        2000 (1)    COMBINED    ADJUSTMENTS         COMBINED
                                             ---------    ---------    ---------    ---------          ---------
<S>                                          <C>          <C>          <C>          <C>                <C>
              ASSETS

Current Assets:
  Cash and cash equivalents                  $   4,332    $     120    $   4,452    $    (120)(2)      $   4,332
  Accounts receivable, net                       2,955           57        3,012          (57)(2)          2,955
  Inventories                                    1,636           41        1,677          (41)(2)          1,636
  Prepaid expenses                                 563           --          563           --                563
                                             ---------    ---------    ---------    ---------          ---------
      Total current assets                       9,486          218        9,704         (218)             9,486

Property and equipment, net                     65,154          443       65,597          (14)(2)(3)      65,583
Other assets, net                                2,007           --        2,007           --              2,007
Franchise costs, net                            17,993           --       17,993           --             17,993
Goodwill                                            --           --           --       11,571(3)          11,571
                                             ---------    ---------    ---------    ---------          ---------
                                             $  94,640    $     661    $  95,301    $  11,339          $ 106,640
                                             =========    =========    =========    =========          =========
LIABILITIES AND STOCKHOLDERS' EQUITY

Current Liabilities:
  Current portion of long-tem debt           $   1,830    $      --    $   1,830    $      --          $   1,830
  Accounts payable                               8,271          274        8,545         (274)(2)          8,271
  Accrued liabilities                           12,374          750       13,124         (750)(2)         12,374
  Short-term debt                                   --           --           --        5,000(4)(5)        5,000
  Notes payable                                     --           --           --        7,000(4)           7,000
                                             ---------    ---------    ---------    ---------          ---------
      Total current liabilities                 22,475        1,024       23,499       10,976             34,475

Long-Term Debt, net of current portion          41,861           --       41,861           --             41,861
Other liabilities and deferred credits           2,507           --        2,507           --              2,507

Commitments and Contingencies

Stockholders' Equity:
  Stockholder's equity (acquired entities)          --         (363)        (363)         363(2)              --
  Preferred stock                                   --           --           --           --                 --
  Common stock                                      10           --           10           --                 10
  Additional paid-in capital                    44,200           --       44,200           --             44,200
  Accumulated deficit                          (16,413)          --      (16,413)          --            (16,413)
                                             ---------    ---------    ---------    ---------          ---------
      Total stockholders' equity                27,797         (363)      27,434          363             27,797
                                             ---------    ---------    ---------    ---------          ---------
      Total liabilities and
        stockholders' equity                 $  94,640    $     661    $  95,301    $  11,339          $ 106,640
                                             =========    =========    =========    =========          =========
</TABLE>

----------
(1)  Reflects  the  historical  combined  balance  sheet of FWC and Ch. II as of
     March 31, 2000.
(2)  Reflects the reversal of assets,  liabilities,  and equity not purchased or
     assumed.
(3)  Reflects the preliminary allocation of the purchase price to the net assets
     of the business acquired.
(4)  Reflects  payment  of  consideration  for the FWC and Ch.  II  acquisition,
     including a $5 million  short-term  loan and $7 million from available cash
     at July 21, 2000, which is reflected as a note payable at March 27, 2000.
(5)  The  short-term  debt bears  interest at the lender's prime rate plus 0.25%
     and matures on December  31,  2000.  We  anticipate  that we will repay the
     short-term debt with proceeds from this rights offering.

                                       23
<PAGE>
       UNAUDITED PRO FORMA CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS
          FOR THE TWELVE MONTHS ENDED DECEMBER 27, 1999 (IN THOUSANDS)

<TABLE>
<CAPTION>
                                      MAIN STREET
                                       AND MAIN      ACQUIRED
                                     INCORPORATED    ENTITIES
                                      DECEMBER 27,  DECEMBER 31,    TOTAL      PRO FORMA     PRO FORMA
                                         1999         1999(1)     COMBINED    ADJUSTMENTS    COMBINED
                                       ---------     ---------    ---------    ---------     ---------
<S>                                    <C>           <C>          <C>          <C>           <C>
Revenue                                $ 140,294     $   5,907    $ 146,201    $      --     $ 146,201

Restaurant operating expenses            125,952         5,198      131,150           --       131,150
                                       ---------     ---------    ---------    ---------     ---------
Income from restaurant operations         14,342           709       15,051           --        15,051

Other operating expenses                  10,550            --       10,550          771(2)     11,321
                                       ---------     ---------    ---------    ---------     ---------
   Operating income                        3,792           709        4,501         (771)        3,730

Interest expense and other, net            2,604            --        2,604          487(3)      3,091
                                       ---------     ---------    ---------    ---------     ---------
Income before income taxes,
  cumulative effect of change in
  accounting principle, and
  extraordinary item                       1,188           709        1,897       (1,258)          639
Provision (benefit) for income taxes          50            --           50           --(4)         50
                                       ---------     ---------    ---------    ---------     ---------
Net income before cumulative
  effect of change in accounting
  principle and extraordinary
  item                                     1,138           709        1,847       (1,258)          589
Cumulative effect of change in
  accounting principle                      (168)           --         (168)          --          (168)
                                       ---------     ---------    ---------    ---------     ---------
      Net income (loss)                $     970     $     709    $   1,679    $  (1,258)    $     421
                                       =========     =========    =========    =========     =========
Basic earnings per share
  Net income before cumulative
    effect of change in accounting
    principle and extraordinary
    item                               $    0.11                                             $    0.06
  Cumulative effect of change in
    accounting principle                   (0.02)                                                (0.02)
                                       ---------                                             ---------

      Net income                       $    0.09                                             $    0.04
                                       =========                                             =========
</TABLE>

                                       24
<PAGE>
       UNAUDITED PRO FORMA CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS
    FOR THE TWELVE MONTHS ENDED DECEMBER 27, 1999 (CONTINUED) (IN THOUSANDS)


<TABLE>
<CAPTION>
                                        MAIN STREET
                                         AND MAIN       ACQUIRED
                                        INCORPORATED    ENTITIES
                                        DECEMBER 27,   DECEMBER 31,   TOTAL       PRO FORMA     PRO FORMA
                                            1999         1999 (1)    COMBINED    ADJUSTMENTS    COMBINED
                                         ----------     ---------    ---------    ---------     ---------
<S>                                      <C>            <C>          <C>          <C>           <C>
Diluted earnings per share
  Net income before cumulative
    effect of change in accounting
    principle and extraordinary
    item                                 $     0.11                                             $     0.06
  Cumulative effect of change in
    accounting principle                      (0.02)                                                 (0.02)
                                         ----------                                             ----------
        Net income                       $     0.09                                             $     0.04
                                         ==========                                             ==========
Weighted average shares
  outstanding - basic                        10,008                                                 10,008
                                         ==========                                             ==========
Weighted average shares
  outstanding - diluted                      10,407                                                 10,407
                                         ==========                                             ==========
Supplemental Pro Forma Presentation(5)

Combined net income                                                                             $      421
                                                                                                ----------
Pro forma adjustment to compensation
  expense:
    Reduction to be made in sole
      shareholder salary                                                                               840
    Related income taxes                                                                                --(4)
                                                                                                ----------
Pro forma net income after reduction
  reduction to be made in sole
  shareholder salary                                                                                 1,261
                                                                                                ----------
Earnings per share - basic               $      .09                                             $     0.13
                                         ==========                                             ==========
Earnings per share - diluted             $      .09                                             $     0.12
                                         ==========                                             ==========
</TABLE>

----------
(1)  Reflects the combined  historical  statement of  operations  for the twelve
     months ended December 31, 1999 of FWC and Ch. II.
(2)  Reflects the amortization of deductible goodwill over 15 years.
(3)  Reflects  interest  expense on the short-term  debt incurred to finance the
     acquisition.
(4)  Reflects the  provision  for income  taxes based on applying the  statutory
     income tax rates of each  company  and our  available  net  operating  loss
     carryforwards.
(5)  Supplemental Pro Forma Presentation  reflects the reduction of salaries and
     benefits of the sole  shareholder of FWC and Ch. II, who is continuing with
     the combined companies in a consulting capacity.

                                       25
<PAGE>
       UNAUDITED PRO FORMA CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
            FOR THE THREE MONTHS ENDED MARCH 27, 2000 (IN THOUSANDS)

<TABLE>
<CAPTION>
                                         MAIN STREET
                                          AND MAIN     ACQUIRED
                                         INCORPORATED  ENTITIES
                                          MARCH 27,    MARCH 31,     TOTAL       PRO FORMA      PRO FORMA
                                            2000        2000(1)     COMBINED    ADJUSTMENTS     COMBINED
                                          ---------    ---------    ---------    ---------      ---------
<S>                                       <C>          <C>          <C>          <C>            <C>
Revenue                                   $  44,339    $   1,717    $  46,056    $      --      $  46,056

Restaurant operating expenses                40,402        1,365       41,767           --         41,767
                                          ---------    ---------    ---------    ---------      ---------
Income from restaurant operations             3,937          352        4,289           --          4,289

Other operating expenses                      2,721           --        2,721          193(2)       2,914
                                          ---------    ---------    ---------    ---------      ---------
      Operating income                        1,216          352        1,568         (193)(2)      1,375

Interest expense and other, net                 898           --          898          122(3)       1,020
                                          ---------    ---------    ---------    ---------      ---------
Income/(loss) before income taxes               318          352          670         (315)           355

Income tax (benefit) provision                  (86)          --          (86)          --(4)         (86)
                                          ---------    ---------    ---------    ---------      ---------
      Net income                          $     404    $     352    $     756    $    (315)     $     441
                                          =========    =========    =========    =========      =========
Basic earnings per share                  $    0.04                                             $    0.04
                                          =========                                             =========
Diluted earnings per share                $    0.04                                             $    0.04
                                          =========                                             =========
Weighted average shares
  outstanding - basic                        10,028                                                10,028
                                          =========                                             =========
Weighted average shares
  outstanding - diluted                      10,346                                                10,346
                                          =========                                             =========
Supplemental Pro Forma Presentation(5)

Combined net income                                                                             $     441
                                                                                                ---------
Pro forma adjustment to compensation
  expense:
    Reduction to be made in sole
      shareholder salary                                                                              262
    Related income taxes                                                                               --(4)
                                                                                                ---------
Pro forma net income after reduction to
  be made in sole shareholder salary                                                                  703
                                                                                                ---------
Basic earnings per share                  $     .04                                             $     .07
                                          =========                                             =========
Diluted earnings per share                $     .04                                             $     .07
                                          =========                                             =========
</TABLE>

----------
(1)  Reflects the combined  historical  statement  of  operations  for the three
     months ended March 31, 2000 of FWC and Ch. II.
(2)  Reflects the amortization of deductible goodwill over 15 years.
(3)  Reflects  interest  expense on the short term debt  incurred to finance the
     acquisition.
(4)  Reflects the  provision  for income  taxes based on applying the  statutory
     income tax rates of each  company  and our  available  net  operating  loss
     carryforwards.
(5)  Supplemental Pro Forma Presentation  reflects the reduction of salaries and
     benefits of the sole  shareholder of FWC and Ch. II, who is continuing with
     the combined companies in a consulting capacity.

                                       26
<PAGE>
                               THE RIGHTS OFFERING

BEFORE EXERCISING OR SELLING ANY SUBSCRIPTION  RIGHTS, YOU SHOULD READ CAREFULLY
THE INFORMATION SET FORTH UNDER "RISK FACTORS."

THE SUBSCRIPTION RIGHTS

     We are  distributing,  at no  cost  to our  stockholders,  non-transferable
subscription rights to stockholders that owned shares of our common stock at the
close of business on July 31, 2000. We will issue to you one subscription  right
for each 2.5 shares of common  stock that you owned on July 31,  2000.  You will
not receive  fractional  subscription  rights  during the rights  offering,  but
instead we will round your  number of  subscription  rights  down to the nearest
whole number.  Each subscription right will entitle you to purchase one share of
common stock for $_________.  If you wish to exercise your subscription  rights,
you  must  do  so  before  5:00  p.m.,   Mountain   Daylight  Savings  Time,  on
____________,  ______.  After that date, the subscription rights will expire and
will no longer be exercisable.

BASIC SUBSCRIPTION PRIVILEGE

     Each  subscription  right will  entitle you to purchase one share of common
stock  at  a  price  of  $_______  per  share.  You  will  receive  certificates
representing  the shares that you purchase  pursuant to your basic  subscription
privilege as soon as practicable after ____________,  2000, whether you exercise
your subscription rights immediately prior to that date or earlier.

OVER-SUBSCRIPTION PRIVILEGE

     Subject to the allocation  described below,  each  subscription  right also
gives you an over-subscription privilege to purchase additional shares of common
stock that are not purchased by other stockholders. You are entitled to exercise
your  over-subscription  privilege only if you exercise your basic  subscription
privilege in full. If you wish to exercise your over-subscription privilege, you
should indicate the number of additional  shares that you would like to purchase
in the space provided on your  subscription  certificate.  When you send in your
subscription  certificate,  you also must send the full  purchase  price for the
number of additional shares that you have requested to purchase,  in addition to
the payment due for shares purchased through your basic subscription privilege.

     If the  number  of  shares  remaining  after  the  exercise  of  all  basic
subscription  privileges  is not  sufficient  to satisfy  all  over-subscription
privileges,  we will  allocate  the  available  shares among  stockholders  that
over-subscribed  in  proportion  to the  number  of  shares  purchased  by those
over-subscribing stockholders through the basic subscription privilege. However,
if your pro rata allocation exceeds the number of shares you requested, you will
receive only the number of shares that you requested,  and the remaining  shares
from  your  pro  rata  allocation  will  be  divided  among  other  stockholders
exercising   their   over-subscription   privileges  that  have  subscribed  for
additional  shares in proportion to the number of shares purchased by that group
of over-subscribing  stockholders through the basic subscription  privilege.  In
certain  circumstances,  however,  in  order to  comply  with  applicable  state
securities  laws, we may not be able to honor all  over-subscription  privileges
even if we have shares available.

     The  following  examples  illustrate  how shares  will be  allocated  among
stockholders  that  exercise  their  over-subscription  privilege,  depending on
whether or not there is a sufficient  number of shares  remaining to satisfy all
over-subscription  exercises. For both examples,  assume that Stockholders A, B,
and  C  are  the  only  stockholders   that  exercise  their   over-subscription
privileges, as follows:

                                       27
<PAGE>
                    # SHARES HELD PRIOR   BASIC SUBSCRIPTION   OVER-SUBSCRIPTION
                     TO RIGHTS OFFERING        PRIVILEGE           REQUESTS
                          ---------            ---------           ---------
Stockholder A:                1,000                  400           1,000,000
Stockholder B:               10,000                4,000             850,000
Stockholder C:              100,000               40,000             150,000
                          ---------            ---------           ---------
   Total:                   111,000               44,400           2,000,000
                          =========            =========           =========

EXAMPLE 1:

     Assume that  stockholders  exercise their basic  subscription  rights for a
total of 2,000,000  shares, so that a total of 2,011,740 shares remain available
for over-subscription  requests. Because that number exceeds the total number of
over-subscription  exercises,  each of Stockholders A, B, and C will receive the
full number of shares they subscribed for, as follows:

<TABLE>
<CAPTION>
                 # SHARES HELD        BASIC
                PRIOR TO RIGHTS   SUBSCRIPTION   OVER-SUBSCRIPTION    TOTAL # SHARES HELD
                   OFFERING         PRIVILEGE        REQUESTS        AFTER RIGHTS OFFERING
                  ---------         ---------        ---------             ---------
<S>               <C>               <C>              <C>                   <C>
Stockholder A:        1,000               400        1,000,000             1,001,400
Stockholder B:       10,000             4,000          850,000               864,000
Stockholder C:      100,000            40,000          150,000               290,000
                  ---------         ---------        ---------             ---------
   Total:           111,000            44,400        2,000,000             2,155,400
                  =========         =========        =========             =========
</TABLE>

EXAMPLE 2:

     Assume that  stockholders  exercise their basic  subscription  rights for a
total of  3,000,000  shares,  so that a total of only  1,011,740  shares  remain
available   for    over-subscription    requests.    Because   the   number   of
over-subscription  exercises exceeds the number available,  the available shares
will be allocated among Stockholders A, B, and C as follows:

     Stockholder A:               1,011,740  x     400/44,400  =     9,115
     Stockholder B:               1,011,740  x   4,000/44,400  =    91,148
     Stockholder C:               1,011,740  x  40,000/44,400  =   150,000
                                                                 ---------
        Total:                                                     250,263
                                                                 =========

Because  Stockholder C  over-subscribed  for only 150,000  shares,  only 150,000
shares  will be  allocated  to her,  even  though  the  calculation  would  have
permitted  her to  take up to  911,477  shares.  The  remaining  761,477  shares
(1,011,740 - 250,263 = 761,477) will be allocated between Stockholder A and B as
follows:

Total basic subscription rights exercised: Stockholder A:        400
                                           Stockholder B:      4,000
                                                           ---------
                                           Total               4,400

     Stockholder A:                 761,477  x     400/4,400   =    69,225
     Stockholder B:                 761,477  x   4,000/4,400   =   692,252
                                                                 ---------
        Total:                                                     761,477
                                                                 =========

                                       28
<PAGE>
The total allocation of the over-subscription privilege will be as follows:

     Stockholder A:               9,115  +    69,225  =      78,340
     Stockholder B:              91,148  +   692,252  =     783,400
     Stockholder C:             150,000  +         0  =     150,000
                                                          ---------
        Total:                                            1,011,740
                                                          =========

Following this allocation, Stockholders A, B, and C will own shares as follows:

<TABLE>
<CAPTION>
                 # SHARES HELD        BASIC
                PRIOR TO RIGHTS   SUBSCRIPTION   OVER-SUBSCRIPTION    TOTAL # SHARES HELD
                   OFFERING         PRIVILEGE        REQUESTS        AFTER RIGHTS OFFERING
                  ---------         ---------        ---------             ---------
<S>               <C>               <C>              <C>                   <C>
Stockholder A:        1,000               400           78,340                79,740
Stockholder B:       10,000             4,000          783,400               797,400
Stockholder C:      100,000            40,000          150,000               290,000
                  ---------         ---------        ---------             ---------
   Total:           111,000            44,400        1,011,740             1,167,140
                  =========         =========        =========             =========
</TABLE>

INTENDED PURCHASES

     John F. Antioco,  Bart A. Brown,  William G. Shrader,  and John C. Metz are
directors of our company and currently  own an aggregate of 3,237,124  shares of
our common stock,  excluding  shares issuable upon exercise of options that they
hold.  These  directors have advised us that they intend to exercise their basic
subscription  rights in full. Messrs.  Antioco,  Brown, and Shrader have further
advised  us that they  intend to  exercise  their  respective  over-subscription
privileges  for an aggregate  of at least  _______  additional  shares of common
stock,  which will  assure  that we receive  gross  proceeds  of at least  $5.75
million in this rights offering, as follows:

<TABLE>
<CAPTION>
                                    JOHN F. ANTIOCO         BART A. BROWN, JR.      WILLIAM G. SHRADER
                                -----------------------   ----------------------   --------------------
<S>                             <C>          <C>          <C>         <C>          <C>         <C>
Shares Currently Held:          2,245,600                  952,009                  24,015
Basic Subscription Privilege:
  # Shares:                       898,240                  380,803                   9,606
  $ Amount:                                  $                        $                        $
                                             ----------               ----------               --------
Over-Subscription Privilege:
  # Shares:                       [_____]                  [_____]                  [_____]
  $ Amount:                                  $                        $                        $
                                             ----------               ----------               --------
Total:
  # Shares:                       [_____]                  [_____]                  [_____]
  $ Amount:                                  $3,000,000               $2,500,000               $250,000
                                             ==========               ==========               ========
</TABLE>

NO RECOMMENDATION

     Our company and our Board of Directors  are not making any  recommendations
as to whether or not you should exercise your  subscription  rights.  You should
make your decision based on your own assessment of your best interests.

EXPIRATION DATE

     The rights  will  expire at 5 p.m.,  Mountain  Daylight  Savings  Time,  on
_____________,  2000, unless we decide to extend this rights offering. If you do
not exercise  your  subscription  rights prior to that time,  your  subscription
rights will be null and void.  We will not be required to issue shares of common
stock to you if the Subscription Agent receives your subscription certificate or
your payment after that time, regardless of when you

                                       29
<PAGE>
sent the subscription  certificate and payment, unless you send the documents in
compliance with the guaranteed delivery procedures described below.

WITHDRAWAL RIGHT

     Our Board of  Directors  may  withdraw  this  rights  offering  in its sole
discretion  at any  time  prior to or on  ____________,  2000,  for any  reason,
including, without limitation, a change in the market price of our common stock.
If we  withdraw  this  rights  offering,  any  funds  you may have  paid will be
promptly refunded to you, without interest or penalty.

DETERMINATION OF SUBSCRIPTION PRICE

     Our Board of Directors  chose the $___ per share  subscription  price after
considering a variety of factors, including the following:

     *    the historic and current market price of our common stock;

     *    our business prospects;

     *    our historical and anticipated results of operations;

     *    general conditions in the securities markets;

     *    our need for capital;

     *    alternatives available to us for raising capital;

     *    the amount of proceeds desired;

     *    pricing of similar transactions;

     *    the liquidity of our common stock;

     *    the level of risk to our investors; and

     *    the need to offer  shares at a price that would be  attractive  to our
          investors relative to the current trading price of our common stock.

The  subscription  price should not be  considered  an  indication of the actual
value of our  company  or of our  common  stock.  We cannot  assure you that the
market  price of our common  stock will not decline  during or after this rights
offering.  We also  cannot  assure  you that you will be able to sell  shares of
common  stock  purchased  during  this  rights  offering  at a price equal to or
greater than the subscription price.

TRANSFERABILITY OF SUBSCRIPTION RIGHTS

     Both the basic subscription privileges and over-subscription privileges are
non-transferable and non-assignable. Only you may exercise these rights.

EXERCISE OF SUBSCRIPTION RIGHTS

     You may exercise your subscription rights by delivering to the Subscription
Agent on or prior to _____________, 2000:

     *    A properly completed and duly executed subscription certificate;

     *    Any required signature guarantees; and

     *    Payment  in full of $ ____ per  share for the  shares of common  stock
          subscribed for by exercising your basic  subscription  privileges and,
          if desired, your over-subscription privilege.

                                       30
<PAGE>
     You  should  deliver  your  subscription  certificate  and  payment  to the
Subscription Agent at the address shown under the heading  "Subscription Agent."
We will  not pay you  interest  on funds  delivered  to the  Subscription  Agent
pursuant to the exercise of rights.

METHOD OF PAYMENT

     You must make  payment  for the  shares by check or bank  draft  (cashier's
check) drawn upon a United States bank or a postal, telegraphic or express money
order  payable  to the order of  Computershare  Trust  Company,  Inc.  (formerly
American Securities Transfer & Trust, Inc.), as Subscription Agent. You also may
make payment for basic subscription rights and over-subscription  rights through
wire transfer as follows:

               Union Bank & Trust
               100 Broadway
               Denver, Colorado 80209
               (303) 744-3221
               ABA# 102000908
               Credit Account # 85-02961
               Account Name: Computershare Trust Company, Inc.
                             AST Escrow Agent

     Payment will be deemed to have been received by the Subscription Agent only
upon:

     *    clearance of any uncertified check; or

     *    receipt by the Subscription Agent of any certified check or bank draft
          drawn upon a U.S. bank or of any postal,  telegraphic or express money
          order; or

     *    receipt by the  Subscription  Agent of any funds  transferred  by wire
          transfer; or

     *    receipt of funds by the  Subscription  Agent  through  an  alternative
          payment method approved by us.

     Please note that funds paid by uncertified personal check may take at least
five  business  days to  clear.  Accordingly,  if you wish to pay by means of an
uncertified  personal check, we urge you to make payment sufficiently in advance
of  _________________,  2000,  to ensure that the payment is received and clears
before that date.  We also urge you to consider  payment by means of a certified
or cashier's check, money order, or wire transfer.

GUARANTEED DELIVERY PROCEDURES

     If you want to exercise your subscription  rights, but time will not permit
your  subscription  certificate to reach the  Subscription  Agent on or prior to
____________, 2000, you may exercise your subscription rights if you satisfy the
following guaranteed delivery procedures:

     (1)  You send, and the  Subscription  Agent  receives,  payment in full for
          each share of common  stock  being  subscribed  for  through the basic
          subscription  privilege  and the  over-subscription  privilege,  on or
          prior to ____________, 2000;

     (2)  You  send,  and  the  Subscription  Agent  receives,  on or  prior  to
          _____________, 2000, a notice of guaranteed delivery, substantially in
          the form set forth in the  instructions  accompanying the subscription
          certificate,  from a member firm of a registered  national  securities
          exchange  or a  member  of  the  National  Association  of  Securities
          Dealers,  Inc., or a commercial bank or trust company having an office
          or  correspondent  in the  United  States.  The  notice of  guaranteed
          delivery must state your name, the number of subscription  rights that
          you hold,  the  number of  shares  of  common  stock  that you wish to
          purchase pursuant to the basic  subscription  privilege and the number
          of  shares,   if  any,   you  wish  to   purchase   pursuant   to  the
          over-subscription  privilege.  The notice of guaranteed  delivery must
          guarantee  the  delivery  of  your  subscription  certificate  to  the
          Subscription   Agent  within  three   over-the-counter   trading  days
          following the date of the notice of guaranteed delivery; and

                                       31
<PAGE>
     (3)  You send, and the Subscription Agent receives, your properly completed
          and duly  executed  subscription  certificate,  including any required
          signature  guarantees,  within  three  over-the-counter  trading  days
          following the date of your notice of guaranteed  delivery.  The notice
          of guaranteed  delivery may be delivered to the Subscription  Agent in
          the same manner as your subscription  certificate at the addresses set
          forth under the heading "Subscription Agent," or may be transmitted to
          the Subscription Agent by facsimile transmission,  to facsimile number
          (303) 986-2444. You can obtain additional copies of the form of notice
          of guaranteed  delivery by requesting them from the Subscription Agent
          at the address set forth under the heading "Subscription Agent."

SIGNATURE GUARANTEE

     Signatures on the subscription  certificate do not need to be guaranteed if
either the subscription  certificate provides that the shares of common stock to
be  purchased  are  to be  delivered  directly  to  the  record  owner  of  such
subscription  rights,  or the  subscription  certificate  is  submitted  for the
account of a member  firm of a  registered  national  securities  exchange  or a
member of the National Association of Securities Dealers,  Inc., or a commercial
bank or trust company having an office or correspondent in the United States. If
a signature  guarantee is required,  signatures on the subscription  certificate
must be  guaranteed  by an Eligible  Guarantor  Institution,  as defined in Rule
17Ad-15 of the  Securities  Exchange  Act of 1934,  as  amended,  subject to the
standards and procedures adopted by the Subscription  Agent.  Eligible Guarantor
Institutions include banks, brokers, dealers, credit unions, national securities
exchanges, and savings associations.

SHARES HELD FOR OTHERS

     If you are a broker,  a trustee,  or a depository  for  securities,  or you
otherwise  hold shares of common stock for the account of a beneficial  owner of
common stock,  you should notify the beneficial  owner of such shares as soon as
possible to obtain  instructions with respect to their  subscription  rights. If
you are a beneficial owner of common stock held by a holder of record, such as a
broker,  trustee, or a depository for securities,  you should contact the holder
and ask the holder to effect transactions in accordance with your instructions.

AMBIGUITIES IN EXERCISE OF SUBSCRIPTION RIGHTS

     If you do not specify the number of subscription  rights being exercised on
your subscription  certificate,  or if your payment is not sufficient to pay the
total  purchase  price  for all of the  shares  that you  indicated  you wish to
purchase,   you  will  be  deemed  to  have  exercised  the  maximum  number  of
subscription  rights that could be exercised  for the amount of the payment that
the  Subscription  Agent  receives  from you. If your payment  exceeds the total
purchase  price for all of the  subscription  rights shown on your  subscription
certificate,  your payment will be applied,  until  depleted,  to subscribe  for
shares of common stock in the following order:

     (1)  to subscribe  for the number of shares,  if any, that you indicated on
          the  subscription  certificate  that you wish to purchase through your
          basic subscription privilege;

     (2)  to subscribe for shares of common stock until your basic  subscription
          privilege has been fully exercised;

     (3)  to subscribe  for  additional  shares of common stock  pursuant to the
          over-subscription privilege, but subject to any applicable proration.

Any excess payment remaining after the foregoing  allocation will be returned to
you as soon as practicable by mail, without interest or deduction.

REGULATORY LIMITATION

     We will not be  required  to issue you shares of common  stock  pursuant to
this rights  offering if, in our opinion,  you would be required to obtain prior
clearance or approval from any state or federal regulatory

                                       32
<PAGE>
authorities  to own or  control  such  shares  if, at the time the  subscription
rights expire, you have not obtained such clearance or approval.

STATE AND FOREIGN SECURITIES LAWS

     We are not making this rights  offering in any state or other  jurisdiction
in which it is unlawful to do so, nor are we selling or accepting  any offers to
purchase  any shares of common  stock to you if you are a  resident  of any such
state or other  jurisdiction.  We may  delay  the  commencement  of this  rights
offering in certain  states or other  jurisdictions  in order to comply with the
securities law  requirements  of such states or other  jurisdictions.  We do not
anticipate that there will be any changes in the terms of this rights  offering.
In our sole  discretion,  we may decline to make  modifications  to the terms of
this rights  offering  requested by certain  states or other  jurisdictions,  in
which case stockholders  that live in those states or jurisdictions  will not be
eligible to participate in this rights offering.

OUR DECISION WILL BE BINDING ON YOU

     We will determine all questions concerning the timeliness,  validity, form,
and eligibility of any exercise of subscription  rights,  and our determinations
will be final and binding.  In our sole  discretion,  we may waive any defect or
irregularity,  or permit a defect or  irregularity  to be corrected  within such
time as we may determine,  or reject the purported  exercise of any subscription
right by reason of any defect or  irregularity  in such exercise.  Subscriptions
will not be deemed to have been  received or accepted  until all  irregularities
have  been  waived  or  cured  within  such  time as we  determine  in our  sole
discretion.  Neither  we nor the  Subscription  Agent  will be under any duty to
notify you of any defect or  irregularity in connection with the submission of a
subscription  certificate  or incur  any  liability  for  failure  to give  such
notification.

NO REVOCATION

     After  you  have   exercised   your   basic   subscription   privilege   or
over-subscription  privilege,  YOU MAY NOT REVOKE THAT EXERCISE.  You should not
exercise  your  subscription  rights  unless  you are  certain  that you wish to
purchase additional shares of common stock.

SHARES OF COMMON STOCK OUTSTANDING AFTER THE RIGHTS OFFERING

     There are  10,029,351  shares of common  stock  outstanding  as of July 21,
2000.  Assuming we issue all of the shares of common stock offered in the rights
offering,  approximately  14,041,091  shares of common  stock will be issued and
outstanding.  This would represent a ____% increase in the number of outstanding
shares of common stock. IF YOU DO NOT EXERCISE YOUR BASIC SUBSCRIPTION RIGHTS IN
FULL,  YOUR  PERCENTAGE  OWNERSHIP  OF OUR COMMON  STOCK WILL  DECREASE IF OTHER
STOCKHOLDERS PURCHASE SHARES IN THE RIGHTS OFFERING.

FEES AND EXPENSES OF EXERCISES

     We will pay all fees charged by the Subscription Agent. You are responsible
for paying any other  commissions,  fees,  taxes or other  expenses  incurred in
connection  with your exercise of the  subscription  rights.  Neither we nor the
Subscription Agent will pay such expenses.

SUBSCRIPTION AGENT

     We have appointed our transfer  agent,  Computershare  Trust Company,  Inc.
(formerly American  Securities  Transfer and Trust, Inc.), as Subscription Agent
for this  rights  offering.  You may  exercise  your  rights by  forwarding  the
attached  subscription  documents,   with  payment  in  full  of  the  aggregate
subscription  price,  to the  Subscription  Agent  prior to 5:00  p.m.  Mountain
Daylight Savings Time at either of the following addresses:

     By mail:                           Computershare Trust Company, Inc.
                                        P.O. Box 1596
                                        Denver, Colorado 80201-1596

                                       33
<PAGE>
     By hand or overnight courier:      Computershare Trust Company, Inc.
                                        12039 West Alameda Parkway
                                        Suite Z-2
                                        Lakewood, Colorado 80228

     The  Subscription  Agent's  telephone  number  is  (303)  986-5400  and its
facsimile  number  is (303)  986-2444.  You  should  deliver  your  subscription
certificate, payment of the subscription price and notice of guaranteed delivery
(if any) to the Subscription Agent. We will pay the fees and certain expenses of
the Subscription Agent, which we estimate will total $_____. We also have agreed
to indemnify  the  Subscription  Agent from any  liability  that it may incur in
connection with the rights offering.

                                    IMPORTANT

PLEASE CAREFULLY READ THE INSTRUCTIONS ACCOMPANYING THE SUBSCRIPTION CERTIFICATE
AND FOLLOW THOSE  INSTRUCTIONS IN DETAIL. DO NOT SEND SUBSCRIPTION  CERTIFICATES
DIRECTLY TO US. YOU ARE RESPONSIBLE FOR CHOOSING THE PAYMENT AND DELIVERY METHOD
FOR YOUR SUBSCRIPTION  CERTIFICATE,  AND YOU BEAR THE RISKS ASSOCIATED WITH SUCH
DELIVERY. IF YOU CHOOSE TO DELIVER YOUR SUBSCRIPTION  CERTIFICATE AND PAYMENT BY
MAIL, WE RECOMMEND THAT YOU USE REGISTERED MAIL,  PROPERLY INSURED,  WITH RETURN
RECEIPT REQUESTED.  WE ALSO RECOMMEND THAT YOU ALLOW A SUFFICIENT NUMBER OF DAYS
TO ENSURE DELIVERY TO THE  SUBSCRIPTION  AGENT AND CLEARANCE OF PAYMENT PRIOR TO
______________, 2000. BECAUSE UNCERTIFIED PERSONAL CHECKS MAY TAKE AT LEAST FIVE
BUSINESS DAYS TO CLEAR, WE STRONGLY URGE YOU TO PAY, OR ARRANGE FOR PAYMENT,  BY
MEANS OF CERTIFIED OR CASHIER'S CHECK OR MONEY ORDER.

                        FEDERAL INCOME TAX CONSIDERATIONS

     The following  summarizes the material federal income tax considerations of
this rights  offering to you and our  company.  This summary is based on current
law, which is subject to change at any time,  possibly with retroactive  effect.
This summary is not a complete discussion of all federal income tax consequences
of this rights offering, and, in particular,  may not address federal income tax
consequences  applicable  to  stockholders  subject to special  treatment  under
federal  income tax law.  In  addition,  this  summary  does not address the tax
consequences of this rights offering under applicable  state,  local, or foreign
tax laws. This discussion  assumes that you hold your shares of common stock and
the subscription  rights and shares issued to you during this rights offering as
capital assets.

     Receipt and exercise of the  subscription  rights  distributed  pursuant to
this  rights  offering is intended to be  nontaxable  to  stockholders,  and the
following  summary assumes you will qualify for such nontaxable  treatment.  If,
however,  the  rights  offering  does not  qualify as  nontaxable,  you would be
treated as  receiving a taxable  distribution  equal to the fair market value of
the subscription  rights on their  distribution  date. The distribution would be
taxed as a  dividend  to the  extent  made  out of our  current  or  accumulated
earnings  and  profits;  any excess  would be treated  first as a return of your
basis  (investment) in your common stock and then as a capital gain.  Expiration
of the subscription rights would result in a capital loss.

     WE HAVE INCLUDED THIS  DISCUSSION  FOR YOUR GENERAL  INFORMATION  ONLY. YOU
SHOULD CONSULT YOUR TAX ADVISOR TO DETERMINE THE TAX CONSEQUENCES TO YOU OF THIS
RIGHTS OFFERING IN LIGHT OF YOUR PARTICULAR CIRCUMSTANCES,  INCLUDING ANY STATE,
LOCAL, AND FOREIGN TAX CONSEQUENCES.

TAXATION OF STOCKHOLDERS

     RECEIPT OF A SUBSCRIPTION  RIGHT.  You will not recognize any gain or other
income upon receipt of a subscription right.

     TAX BASIS AND HOLDING PERIOD OF SUBSCRIPTION RIGHTS. Your tax basis in each
subscription   right  will  effectively  depend  on  whether  you  exercise  the
subscription right or allow the subscription right to expire.

     If you exercise a subscription  right,  your tax basis in the  subscription
right will be  determined  by  allocating  the tax basis of your common stock on
which the subscription right is distributed between the common

                                       34
<PAGE>
stock and the  subscription  right,  in proportion to their relative fair market
values on the date of distribution of the subscription  right.  However,  if the
fair  market  value of your  subscription  rights is less than 15 percent of the
fair market value of your existing shares of common stock, then the tax basis of
each  subscription  right  will be  deemed  to be zero,  unless  you  elect,  by
attaching  an  election  statement  to your  federal  income  tax return for the
taxable year in which you receive the subscription rights, to allocate tax basis
to your subscription rights.

     If you allow a subscription  right to expire,  it will be treated as having
no tax basis.

     Your  holding  period for a  subscription  right will  include your holding
period for the  shares of common  stock  upon  which the  subscription  right is
issued.

     EXPIRATION OF SUBSCRIPTION RIGHTS. You will not recognize any loss upon the
expiration of a subscription right.

     EXERCISE OF SUBSCRIPTION RIGHTS. You generally will not recognize a gain or
loss on the  exercise  of a  subscription  right.  The tax basis of any share of
common stock that you purchase  through the rights offering will be equal to the
sum of your tax basis, if any, in the subscription right exercised and the price
paid for the share.  The holding period of the shares of common stock  purchased
through  the  rights  offering  will  begin on the date that you  exercise  your
subscription rights.

TAXATION OF OUR COMPANY

     We will not recognize  any gain,  other income or loss upon the issuance of
the subscription rights, the lapse of the subscription rights, or the receipt of
payment for shares of common stock upon exercise of the subscription rights.

                              IF YOU HAVE QUESTIONS

     If you have  questions or need  assistance  concerning  the  procedure  for
exercising  subscription  rights or if you would like additional  copies of this
prospectus,  the instructions,  or the Notice of Guaranteed Delivery, you should
contact Duane Wilkes, our Secretary, at:

               Main Street and Main Incorporated
               5050 North 40th Street
               Suite 200
               Phoenix, Arizona 85018
               Telephone:  (602) 852-9000
               E-mail: [email protected]

                                       35
<PAGE>
                            DESCRIPTION OF SECURITIES

     Our  authorized  capital  consists of  25,000,000  shares of common  stock,
$0.001 par value, and 2,000,000  shares of preferred stock,  $.001 par value. As
of July 21, 2000, a total of  10,029,351  shares of common stock were issued and
outstanding.  There are no shares of preferred stock outstanding.  An additional
3,069,800  shares  of  common  stock  may be issued  upon  exercise  of  options
outstanding  or  available  for  issuance  under our stock  option  plans and an
additional 233,916 shares of common stock may be issued upon exercise of certain
outstanding warrants.

COMMON STOCK

     Holders of shares of common  stock are  entitled to one vote for each share
of  common  stock  held of  record  on all  matters  submitted  to a vote of the
stockholders.  Subject to the  preferences of any outstanding  preferred  stock,
holders  of common  stock are  entitled  to  receive  such  dividends  as may be
declared  by the  board of  directors  out of funds  legally  available.  If our
company is liquidated or dissolved, the holders of common stock will be entitled
to share  ratably in all assets  remaining  after we have paid our  creditors in
full and paid the liquidation preferences of any outstanding shares of preferred
stock.  Holders of common stock do not have  preemptive  rights to subscribe for
additional  shares that we may issue.  All of the  outstanding  shares of common
stock,  including  the shares of common stock to be sold in this  offering,  are
fully paid and nonassessable.

PREFERRED STOCK

     Our board of directors  may issue  shares of  preferred  stock from time to
time in one or more series for such  consideration and with such relative rights
and preferences as the board of directors may determine.  Accordingly, the board
of  directors  has the  power  to fix the  dividend  rate and to  establish  the
provisions,  if any, relating to voting rights,  redemption rate,  sinking fund,
liquidation preferences, and conversion rights for any series of preferred stock
issued in the future. We have no present plans, arrangements,  or understandings
for the issuance or sale of any other shares of preferred  stock.  Any preferred
stock that may be issued in the  future  could be given  voting  and  conversion
rights that could dilute the voting power and equity of holders of common stock.

WARRANTS

     We have outstanding  warrants to purchase 233,916 shares of common stock at
an  exercise  price of $8.98 per  share.  We issued  these  warrants  to several
lenders in connection with term loans. The warrants expire in March 2004. We may
redeem the warrants under certain circumstances.

REPORTS TO STOCKHOLDERS

     We furnish  annual  reports  to our  stockholders  containing  consolidated
financial  statements of our company audited by independent public  accountants.
We also distribute quarterly reports containing unaudited financial information.

SHARES ELIGIBLE FOR FUTURE SALE

     As of July 21, 2000, we had 10,029,351 shares of common stock  outstanding,
of which  8,044,074  shares are freely  tradeable in the public  market  without
restriction under the securities laws unless held by one of our "affiliates," as
that term is defined in Rule 144 under the securities  laws.  Affiliates will be
subject  to  certain  of the  resale  limitations  of Rule  144.  The  1,985,277
remaining   shares  of  common  stock  currently   outstanding  are  "restricted
securities,"  as that  term is  defined  in Rule  144,  and may be sold  only in
compliance with Rule 144, pursuant to registration under the securities laws, or
pursuant to an exemption  from  registration.  We have  registered for resale an
aggregate  of  5,252,750   shares  of  common  stock  covered  by  an  effective
registration  statement,  which includes 1,482,500 shares issuable upon exercise
of outstanding options. These shares include "restricted  securities" as well as
otherwise freely tradeable shares that are held by some of our affiliates.

                                       36
<PAGE>
     In general,  under Rule 144 as  currently  in effect,  a person (or persons
whose  shares  are  aggregated),  including  a person who may be deemed to be an
"affiliate" of our company,  is entitled to sell, within any three-month period,
a number of restricted shares beneficially owned by such person for at least one
year in an amount  that does not  exceed the  greater of (a) one  percent of the
then-outstanding shares of common stock (approximately 100,294 shares as of July
21, 2000) or (b) the average  weekly  trading  volume of the common stock during
the four calendar weeks immediately  preceding the date on which a notice of the
sale is filed with the SEC.  Sales  under  Rule 144 also are  subject to certain
other  requirements  relating  to the  manner  of sale and the  availability  of
current  public  information  about our  company.  However,  a person who is not
deemed to have been an affiliate at any time within the three months immediately
prior to the date of sale and who has  beneficially  owned his or her shares for
at least  two years is  entitled  to sell  those  shares  without  regard to the
volume, manner of sale, or notice requirements.  Sales of substantial amounts of
common  stock  by our  stockholders  under  Rule 144 or  otherwise,  or even the
potential  for such sales,  may have a depressive  effect on the market price of
the common stock.

     As of July 21,  2000,  options to purchase a total of  2,850,334  shares of
common stock were  outstanding  under our stock  option plans and various  stock
option agreements with employees.  We have filed  registration  statements under
the  securities  laws to register  for offer and sale the shares of common stock
reserved for issuance  pursuant to the exercise of stock  options  granted under
our stock option plans and option agreements. Shares issued upon the exercise of
such stock options generally will be eligible for sale in the public market.

TRANSFER AGENT AND REGISTRAR

     The transfer  agent and  registrar  for our common  stock is  Computershare
Trust Company,  Inc. (formerly American  Securities  Transfer and Trust,  Inc.),
Denver, Colorado.

                         DETERMINATION OF OFFERING PRICE

     Our Board of Directors decided to set a $___ per share  subscription  price
after considering a variety of factors  described  elsewhere in this prospectus.
The $___ per share price should not be  considered  an  indication of the actual
value of our  company  or of our  common  stock.  We cannot  assure you that the
market  price of the common  stock will not  decline  during or after the rights
offering.  We also  cannot  assure  you that you will be able to sell  shares of
common stock purchased during the rights offering at a price equal to or greater
than $___ per share. We have neither sought, nor obtained, any valuation opinion
from outside financial advisors or investment bankers.

                              PLAN OF DISTRIBUTION

     On or about  ______________,  2000,  we will  distribute  the  subscription
rights, subscription certificates, and copies of this prospectus to persons that
owned  shares of common  stock on July 31,  2000.  If you wish to exercise  your
subscription rights and purchase shares of common stock, you should complete the
subscription  certificate  and return it with  payment  for the  shares,  to the
Subscription  Agent,   Computershare  Trust  Company,  Inc.  (formerly  American
Securities Transfer and Trust, Inc.), at the address on page __. If you have any
questions,  you should  contact Duane Wilkes,  our  Secretary,  at the telephone
number and address on page __.

     We have agreed to pay the Subscription  Agent a fee of $______ plus certain
expenses.  We estimate  that our total  expenses in  connection  with the rights
offering will be approximately $_________.

                                 LEGAL OPINIONS

     Greenberg Traurig, LLP, Phoenix, Arizona will pass upon for us the validity
of the shares of common stock offered by this prospectus.

                                     EXPERTS

     The consolidated financial statements as of and for the year ended December
27, 1999,  incorporated  by reference in this  prospectus  and  elsewhere in the
registration  statement of which this prospectus  forms a part have been audited
by Arthur Andersen LLP,  independent public  accountants,  as indicated in their
reports with respect

                                       37
<PAGE>
thereto, and are incorporated by reference herein in reliance upon the authority
of that firm as experts in giving the reports.

                   WHERE YOU CAN OBTAIN ADDITIONAL INFORMATION

     We are subject to the informational requirements of the Securities Exchange
Act  of  1934.  Accordingly,  we  file  reports,  proxy  statements,  and  other
information  with the SEC. You may read and copy any materials that we file with
the  SEC  at  the  SEC's  Public  Reference  Room  at 450  Fifth  Street,  N.W.,
Washington,  D.C.  20549 upon  payment of the  prescribed  fees.  You may obtain
information on the operation of the Public  Reference Room by calling the SEC at
1-800-SEC-0330.  The SEC also maintains an Internet site that contains  reports,
proxy, and information statements and other materials that are filed through the
SEC's Electronic Data Gathering,  Analysis, and Retrieval, or EDGAR, system. You
can access this web site at http://www.sec.gov.

     We have  filed a  registration  statement  on Form  S-3  with  the SEC with
respect to this rights  offering.  This prospectus is a part of the registration
statement,  but  does  not  contain  all  of  the  information  included  in the
registration  statement.  You may wish to inspect the registration statement and
the exhibits to that registration statement for further information with respect
to our  company and the  securities  offered in this  prospectus.  Copies of the
registration  statement and the exhibits to such  registration  statement are on
file  at the  offices  of the  SEC  and  may be  obtained  upon  payment  of the
prescribed  fee  or may be  examined  without  charge  at the  public  reference
facilities of the SEC described above.  Statements  contained in this prospectus
concerning the provisions of documents are necessarily summaries of the material
provisions of such documents, and each statement is qualified in its entirety by
reference to the copy of the applicable document filed with the SEC.

     The SEC allows us to "incorporate by reference"  certain documents into the
registration  statement  and this  prospectus,  which means that we can disclose
important information to you by referring you to other documents.  The documents
that are  incorporated by reference are legally  considered to be a part of this
prospectus.  Accordingly,  you should refer to those documents to obtain all the
information you should consider before  exercising rights to purchase our common
stock.  We hereby  incorporate  the following  documents by reference  into this
prospectus:

     (1) our Annual  Report on Form 10-K for the year ended  December  27, 1999,
which we filed with the SEC on March 28, 2000;

     (2) our Quarterly Report on Form 10-Q for the quarter ended March 27, 2000,
which we filed on May 15, 2000;

     (3) our Form 8-K dated July 21,  2000,  which we filed with the SEC on July
24, 2000; and

     (4) the  description  of our common  stock  contained  in the  registration
statement on Form 8-A, which we filed with the SEC on June 29, 1990.

     All reports and other  documents  that we file pursuant to Sections  13(a),
13(c),  14, or 15(d) of the Exchange Act after the date of this prospectus shall
be  deemed  to be  incorporated  by  reference  into  and to be a part  of  this
prospectus from the date on which we file them. To the extent that any statement
in this prospectus or in any subsequently filed document that is incorporated by
reference  modifies or supersedes any statement  contained in a previously filed
document that is  incorporated  by  reference,  the more recent  statement  will
modify or supersede the earlier statement. Any modified or superseded statement,
to the extent that it is modified or superseded, is not part of this prospectus.

                                       38
<PAGE>
     You may  contact us to obtain  free  copies of any or all of the  documents
referred to above that have been  incorporated by reference to this  prospectus.
We will  provide  exhibits  to such  documents  free of charge  only if they are
specifically incorporated by reference into this prospectus.

     You may contact us at:             Main Street and Main Incorporated
                                        Attn:  Secretary
                                        5050 North 40th Street, Suite 200
                                        Phoenix, Arizona 85018
                                        (602) 852-9000
                                        e-mail: [email protected]

                                       39
<PAGE>
                                4,011,740 SHARES




                        MAIN STREET AND MAIN INCORPORATED




                                  COMMON STOCK




                                   ----------

                               P R O S P E C T U S

                                   ----------




                                __________, 2000


                                   ----------

    YOU MAY RELY ON THE INFORMATION CONTAINED IN THIS PROSPECTUS. WE HAVE NOT
    AUTHORIZED ANYONE TO PROVIDE INFORMATION DIFFERENT FROM THAT CONTAINED IN
        THIS PROSPECTUS. NEITHER THE DELIVERY OF THIS PROSPECTUS NOR THE
   SALE OF COMMON STOCK MEANS THAT INFORMATION CONTAINED IN THIS PROSPECTUS IS
  CORRECT AFTER THE DATE OF THIS PROSPECTUS. THIS PROSPECTUS IS NOT AN OFFER TO
        SELL OR A SOLICITATION OF AN OFFER TO BUY THESE SHARES OF COMMON
  STOCK IN ANY CIRCUMSTANCES UNDER WHICH THE OFFER OR SOLICITATION IS UNLAWFUL.

                                   ----------
<PAGE>
                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 14. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.

     The following  table sets forth the expenses  payable by the  Registrant in
connection with the offering described in the Registration Statement. All of the
amounts shown are estimates except for the registration fee:

                                                               Amount to be Paid
                                                               -----------------
     Registration Fee..........................................   $ 3,078.06
     Nasdaq Listing Fee........................................
     Subscription Agent Fees and Expenses......................
     Blue Sky Fees and Expenses................................
     Legal Fees and Expenses...................................
     Accountants' Fees and Expenses............................
     Printing and Engraving Expenses...........................
     Miscellaneous Fees........................................
                                                                  ----------
     Total.....................................................   $
                                                                  ==========

ITEM 15. INDEMNIFICATION OF DIRECTORS AND OFFICERS.

     The Certificate of Incorporation and Bylaws of the Registrant  provide that
the  Registrant  will  indemnify  and advance  expenses,  to the fullest  extent
permitted by the Delaware General  Corporation Law, to each person who is or was
a  director,  officer  or agent of the  Registrant,  or who serves or served any
other   enterprise  or  organization  at  the  request  of  the  Registrant  (an
"Indemnitee").

     Under  Delaware  law, to the extent that an Indemnitee is successful on the
merits in defense of a suit or proceeding  brought  against him or her by reason
of the  fact  that  he or she is or was a  director,  officer  or  agent  of the
Registrant,  or serves or served any other  enterprise  or  organization  at the
request of the  Registrant,  the Registrant  shall  indemnify him or her against
expenses  (including  attorney's  fees)  actually  and  reasonably  incurred  in
connection with such action.

     If unsuccessful in defense of a third-party  civil suit or a criminal suit,
or if such a suit is settled,  an Indemnitee may be  indemnified  under Delaware
law against both (i) expenses,  including  attorneys'  fees, and (ii) judgments,
fines and amounts paid in  settlement  if he or she acted in good faith and in a
manner he or she  reasonably  believed  to be in, or not  opposed  to,  the best
interests of the Registrant,  and, with respect to any criminal  action,  had no
reasonable cause to believe his or her conduct was unlawful.

     Also under  Delaware  law,  expenses  incurred by an officer or director in
defending  a civil or criminal  action,  suit or  proceeding  may be paid by the
Registrant in advance of the final disposition of the suit, action or proceeding
upon  receipt of an  undertaking  by or on behalf of the  officer or director to
repay such amount if it is ultimately  determined that he or she is not entitled
to be indemnified by the Registrant.  The Registrant  also may advance  expenses
incurred by other  employees  and agents of the  Registrant  upon such terms and
conditions,  if any,  that  the  Board  of  Directors  of the  Registrant  deems
appropriate.

                                       R-1
<PAGE>
ITEM 16. EXHIBITS

EXHIBIT
NUMBER                              EXHIBIT
------                              -------
2.1            Asset Purchase  Agreement dated July 10, 2000,  among Main Street
               and Main  Incorporated,  FWC, Inc., Chapter Two, Inc., and Debbie
               Bloy(1)
5.1            Opinion of Greenberg Traurig, LLP
10.35          Credit  Agreement  dated April 2, 1999,  between  Main Street and
               Main Incorporated and Imperial Bank(1)
10.35A         First Amendment to Credit Agreement dated August 2, 1999, between
               Main Street and Main Incorporated and Imperial Bank (1)
10.35B         Second Amendment to Credit Agreement dated July 13, 2000, between
               Main Street and Main Incorporated and Imperial Bank(1)
10.36          Revolving  Promissory  Note dated July 13, 2000, in the principal
               amount of $5,000,000 from Main Street and Main  Incorporated,  as
               Borrower, to Imperial Bank, as Lender(1)
10.37          Term Promissory Note dated July 13, 2000, in the principal amount
               of  $5,000,000  from  Main  Street  and  Main  Incorporated,   as
               Borrower, to Imperial Bank, as Lender(1)
10.38          Unconditional  Guarantee  of  Payment  of  Term  Promissory  Note
               executed by John F. Antioco,  as Guarantor,  in favor of Imperial
               Bank, as Lender(1)
10.39          Unconditional  Guarantee  of  Payment  of  Term  Promissory  Note
               executed  by Bart A.  Brown,  Jr.,  as  Guarantor,  in  favor  of
               Imperial Bank, as Lender(1)
23.1           Consent of Arthur Andersen LLP, independent public accountants
23.2           Consent of Arthur Andersen LLP, independent public accountants
23.3           Consent of Greenberg Traurig, LLP, is included in Exhibit 5.1
24.1           Power of Attorney is included on the signature page
27.1           Financial Data Schedule for the year ended December 27, 1999(2)
27.2           Financial Data Schedule for the quarter ended March 27, 2000(3)
99.1           Form of Subscription Certificate*
99.2           Instructions  on  Use  of  Main  Street  and  Main   Incorporated
               Subscription Certificates*
99.3           Notice of Guaranteed Delivery*
99.4           Form of Letter to Stockholders*
99.5           Form of Letter to Brokers*

----------
*    To be filed by amendment.
(1)  Incorporated by reference to the Registrant's Form 8-K dated July 21, 2000,
     as filed with the Securities and Exchange Commission on July 24, 2000.
(2)  Incorporated by reference to the Registrant's  Form 10-K for the year ended
     December 27, 1999, as filed with the Securities and Exchange  Commission on
     March 28, 2000.
(6)  Incorporated  by  reference to the  Registrant's  Form 10-Q for the quarter
     ended March 27, 2000, as filed with the Securities and Exchange  Commission
     on May 15, 2000.

ITEM 17. UNDERTAKINGS

     The undersigned Registrant hereby undertakes:

     (1) To file,  during any period in which  offers or sales are being made, a
post-effective amendment to this Registration Statement:

          (i) To include  any  prospectus  required  by Section  10(a)(3) of the
Securities Act of 1933;

          (ii) To reflect in the  prospectus  any facts or events  arising after
the  effective  date  of  the   Registration   Statement  (or  the  most  recent
post-effective  amendment  thereof)  which,  individually  or in the  aggregate,
represent a fundamental  change in the information set forth in the Registration
Statement.

                                       R-2
<PAGE>
Notwithstanding the foregoing,  any increase or decrease in volume of securities
offered (if the total dollar value of  securities  offered would not exceed that
which  was  registered)  and any  deviation  from  the  low or  high  end of the
estimated  maximum  offering  range may be reflected  in the form of  prospectus
filed with the SEC pursuant to Rule 424(b) if, in the aggregate,  the changes in
volume  and price  represent  no more  than 20  percent  change  in the  maximum
aggregate  offering price set forth in the  "Calculation  of  Registration  Fee"
table in the effective Registration Statement.

          (iii) To include any material  information with respect to the plan of
distribution  not  previously  disclosed  in the  Registration  Statement or any
material change to such information in the Registration Statement;

provided,  however,  that  clauses  (1)(i)  and  (1)(ii)  do  not  apply  if the
information  required  to be  included in a  post-effective  amendment  by those
paragraphs is contained in periodic reports filed by the Registrant  pursuant to
Section  13 or Section  15(d) of the  Securities  Exchange  Act of 1934 that are
incorporated by reference into the Registration Statement.

     (2) That, for the purpose of determining any liability under the Securities
Act of 1933,  each  such  post-effective  amendment  shall be deemed to be a new
Registration  Statement  relating to the  securities  offered  therein,  and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

     (3) To remove from registration by means of a post-effective  amendment any
of the securities being registered which remain unsold at the termination of the
offering.

     The  undersigned   registrant  hereby  undertakes  that,  for  purposes  of
determining  any liability  under the Securities Act of 1933, each filing of the
Registrant's  annual  report  pursuant to Section  13(a) or Section 15(d) of the
Securities  Exchange  Act of 1934  (and,  where  applicable,  each  filing of an
employee  benefit  plan's  annual  report  pursuant  to  Section  15(d)  of  the
Securities  Exchange  Act of 1934)  that is  incorporated  by  reference  in the
Registration  Statement  shall  be  deemed  to be a new  Registration  Statement
relating to the securities offered therein,  and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

     The undersigned Registrant hereby undertakes that:

     (1) For purposes of determining  any liability  under the Securities Act of
1933, the information  omitted from the form of prospectus filed as part of this
Registration  Statement  in reliance  upon Rule 430A and  contained in a form of
prospectus  filed by the Registrant  pursuant to Rule 424(b)(1) or (4) or 497(h)
under  the  Securities  Act  shall  be  deemed  to be part of this  Registration
Statement as of the time it was declared effective.

     (2) For the purpose of determining  any liability  under the Securities Act
of 1933, each post-effective  amendment that contains a form of prospectus shall
be deemed to be a new Registration  Statement relating to the securities offered
therein,  and the offering of such securities at that time shall be deemed to be
the initial bona fide offering thereof.

     Insofar as indemnification for liabilities arising under the Securities Act
of 1933 may be permitted to directors,  officers and controlling  persons of the
Registrant  pursuant  to the  provisions  described  under  Item  15  above,  or
otherwise, the Registrant has been advised that in the opinion of the Securities
and Exchange SEC such  indemnification  is against public policy as expressed in
the  Act  and is,  therefore,  unenforceable.  In the  event  that a  claim  for
indemnification  against  such  liabilities  (other  than  the  payment  by  the
Registrant of expenses  incurred or paid by a director,  officer or  controlling
person of the  Registrant  in the  successful  defense  of any  action,  suit or
proceeding)  is  asserted by such  director,  officer or  controlling  person in
connection with the securities being registered,  the Registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit  to a  court  of  appropriate  jurisdiction  the  question  whether  such
indemnification  by it is against public policy as expressed in the Act and will
be governed by the final adjudication of such issue.

                                      R-3
<PAGE>
                                   SIGNATURES

     Pursuant to the  requirements of the Securities Act of 1933, the Registrant
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for  filing  on Form S-3 and has  duly  caused  this  registration
statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized, in the city of Phoenix, Arizona, on the 21st day of July, 2000.

                                       MAIN STREET AND MAIN INCORPORATED


                                       By: /s/ Bart A. Brown, Jr.
                                           ------------------------------------
                                           Bart A. Brown, Jr.
                                           President and Chief Executive Officer

     KNOW ALL PERSONS BY THESE PRESENTS, that the person whose signature appears
below  constitutes and appoints,  jointly and severally,  Bart A. Brown, Jr. and
Duane E. Wilkes, and each one of them, as his true and lawful  attorneys-in-fact
and agents, with full power of substitution and  resubstitution,  for him and in
his  name,  place  and  stead,  in any and all  capacities,  to sign any and all
amendments  (including  pre-effective  and  post-effective  amendments)  to this
registration  statement,  and to sign any registration  statement and amendments
thereto for the same offering  pursuant to Rule 462(b) under the  Securities Act
of 1933, and to file the same, with all exhibits thereto, and other documents in
connection therewith, with the Securities and Exchange Commission, granting unto
said attorneys-in-fact and agents, and each of them, full power and authority to
do and perform each and every act and thing  requisite  and necessary to be done
in  connection  therewith,  as fully to all intents and  purposes as he might or
could  do  in  person,   hereby   ratifying  and   confirming   all  which  said
attorneys-in-fact  and agents,  or any of them,  or their or his  substitute  or
substitutes, may lawfully do, or cause to be done by virtue hereof.

     Pursuant  to  the   requirements  of  the  Securities  Act  of  1933,  this
registration  statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated:


Signature                   Capacity                               Date
---------                   --------                               ----

/s/ John F. Antioco         Chairman of the Board                  July 21, 2000
------------------------
    John F. Antioco

/s/ Bart A. Brown, Jr.      President, Chief Executive Officer,
------------------------    and Director (Principal Executive      July 21, 2000
    Bart A. Brown, Jr.      Officer)


/s/ William G. Shrader      Executive Vice President, Chief
------------------------    Operating Officer, and Director        July 21, 2000
    William G. Shrader


/s/ Duane E. Wilkes         Corporate Controller and Secretary
------------------------    (Principal Financial and Accounting    July 21, 2000
    Duane E. Wilkes         Officer)


/s/ Jane Evans              Director                               July 21, 2000
------------------------
    Jane Evans


/s/ John C. Metz            Director                               July 21, 2000
------------------------
    John C. Metz

                                       R-4


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