MAIN STREET & MAIN INC
SC 13D, 2000-04-20
EATING PLACES
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13D
                                 (Rule 13d-101)

             INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT
             TO RULE 13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT
                                TO RULE 13d-2(a)

                               (Amendment No.__)*


                        Main Street and Main Incorporated
                        ---------------------------------
                                (Name of Issuer)

                                  Common Stock
                         ------------------------------
                         (Title of Class of Securities)


                                  560345 30 8
                                 --------------
                                 (CUSIP Number)

                                 Bart A. Brown
    5050 North 40th Street, Suite 200, Phoenix, Arizona 85018 (602) 852-9000
    ------------------------------------------------------------------------
            (Name, Address and Telephone Number of Person Authorized
                     to Receive Notices and Communications)

                       June 6, 1997 through April 12, 2000
             -------------------------------------------------------
             (Date of Event which Requires Filing of this Statement)

     If the filing  person has  previously  filed a statement on Schedule 13G to
report the acquisition  which is the subject of this Schedule 13D, and is filing
this schedule because of Rule 13d-1(b)(3) or (4), check the following box [ ].

NOTE:  Schedules  filed in paper format shall include a signed original and five
copies of the  schedule,  including  all  exhibits.  SEE Rule 13d-7(b) for other
parties to whom copies are to be sent.

                         (Continued on following pages)

                              (Page 1 of 5 Pages)

- ----------
     (1) The  remainder  of this cover page shall be filled out for a  reporting
person's  initial  filing on this  form with  respect  to the  subject  class of
securities,  and for any subsequent amendment containing information which would
alter disclosures provided in a prior cover page.

     The  information  required on the remainder of this cover page shall not be
deemed to be "filed"  for the purpose of Section 18 of the  Securities  Exchange
Act of 1934 ("Act") or otherwise  subject to the  liabilities of that section of
the Act but shall be subject to all other  provisions of the Act  (however,  SEE
the NOTES).
<PAGE>
                                       13D
- ---------------------                                        -------------------
CUSIP NO. 560345 30 8                                         Page 2 of 5 Pages
- ---------------------                                        -------------------

1   NAMES OF REPORTING PERSON
    S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

    Bart A. Brown
    --------------------------------------------------------------------------
2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*                  (a) [ ]
                                                                       (b) [ ]
    --------------------------------------------------------------------------
3   SEC USE ONLY

    --------------------------------------------------------------------------
4   SOURCE OF FUNDS*

    PF
    --------------------------------------------------------------------------
5   CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
    TO ITEMS 2(d) OR 2(e)                                                  [ ]

    --------------------------------------------------------------------------
6   CITZENSHIP OR PLACE OF ORGANIZATION

    United States
    --------------------------------------------------------------------------
                  7  SOLE VOTING POWER
                     1,932,709
     NUMBER OF       ---------------------------------------------------------
      SHARES      8  SHARED VOTING POWER
    BENEFICIALLY     -0-
     OWNED BY        ---------------------------------------------------------
       EACH       9  SOLE DISPOSITIVE POWER
     REPORTING       1,932,709
      PERSON         ---------------------------------------------------------
       WITH      10  SHARED DISPOSITIVE POWER
                     -0-
                     ---------------------------------------------------------
11  AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

    1,932,709
    --------------------------------------------------------------------------
12  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES* [ ]


    --------------------------------------------------------------------------
13  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

    17.5%
    --------------------------------------------------------------------------
14  TYPE OF REPORTING PERSON*

    IN
    --------------------------------------------------------------------------
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!
<PAGE>
                                       13D
- ---------------------                                         -----------------
CUSIP NO. 560345 30 8                                         Page 3 of 5 Pages
- ---------------------                                         -----------------

ITEM 1. SECURITY AND ISSUER

     This  statement  relates to shares of common stock (the "Common  Stock") of
Main Street and Main Incorporated,  a Delaware corporation (the "Issuer"),  with
principal  executive  offices  located  at 5050 North  40th  Street,  Suite 200,
Phoenix, Arizona 85018.

ITEM 2. IDENTITY AND BACKGROUND

     (a)  Name: Bart A. Brown (the "Reporting Person").

     (b)  Business address: 5050 North 40th Street, Suite 200, Phoenix,  Arizona
          85018.

     (c)  Present  principal  occupation or employment  and the name,  principal
          business and address of any corporation or other organization in which
          such employment is conducted:

               The Reporting Person is the President,  Chief Executive  Officer,
               and a director  of the  Issuer.  The Issuer is a  franchisee  and
               owner of  restaurants.  The  address  of the Issuer is 5050 North
               40th Street, Suite 200, Phoenix, Arizona 85018.

     (d)  During  the  last  five  years,  the  Reporting  Person  has not  been
          convicted in a criminal  proceeding  (excluding  traffic violations or
          similar misdemeanors).

     (e)  During the last five years,  the Reporting Person was not a party to a
          civil  proceeding  of a judicial or  administrative  body of competent
          jurisdiction  as the  result of which the  Reporting  Person was or is
          subject  to  a  judgment,  decree  or  final  order  enjoining  future
          violations  of, or  prohibiting  or mandating  activities  subject to,
          federal or state securities laws or finding any violation with respect
          to such laws.

     (f)  Citizenship: United States

ITEM 3. SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION

     Between  November 1, 1996 and April 12,  2000,  the  Reporting  Person used
personal funds totaling $2,572,000 to purchase an aggregate of 932,709 shares of
Common  Stock in the open  market or in private  transactions  with the  Issuer.
Between  December  16,  1996 and  December  27,  1999,  the Issuer  granted  the
Reporting  Person options to acquire an aggregate of 1,000,000  shares of Common
Stock.

ITEM 4. PURPOSE OF TRANSACTION

     The sole purpose of the  acquisitions by the Reporting  Person as described
herein was and is for  investment.  As stated  above,  the  Reporting  Person is
President, Chief Executive Officer, and a director of the Issuer.
<PAGE>
                                       13D
- ---------------------                                         -----------------
CUSIP NO. 560345 30 8                                         Page 4 of 5 Pages
- ---------------------                                         -----------------

ITEM 5. INTEREST IN SECURITIES OF THE ISSUER

     (a)  The aggregate number of shares of Common Stock  beneficially  owned by
          the Reporting Person as of April 12, 2000 is 1,932,709  shares,  which
          represents  17.5% of the total Common Stock  outstanding.  This number
          includes  1,000,000  shares of Common Stock  issuable upon exercise of
          vested stock options.  The  calculation of the percent of ownership is
          based upon 10,029,126  shares of Common Stock outstanding at April 12,
          2000. In calculating the percentage of ownership, all shares of Common
          Stock that the  Reporting  Person  had the right to acquire  within 60
          days of April 12, 2000 are deemed to be outstanding for the purpose of
          computing  the  percentage  of the shares of Common Stock owned by the
          Reporting Person.

     (b)  The Reporting  Person has sole voting and  dispositive  power over the
          1,932,709 shares of Common Stock beneficially owned.

     (c)  The Reporting  Person effected the following open market  transactions
          in the Common Stock within 60 days of April 12, 2000:

                               Type of
                Date         Transaction   Number of Shares   Price Per Share
                ----         -----------   ----------------   ---------------
          February 24, 2000   Purchase*        167.8342           $3.4375
          February 25, 2000   Purchase*        167.8342           $3.4375
          March 7, 2000       Purchase            9,100            $3.125
          March 8, 2000       Purchase            1,000            $3.125
          March 9, 2000       Purchase           15,100            $3.125
          March 10, 2000      Purchase            1,000            $3.125
          March 10, 2000      Purchase              100            $3.094
          March 21, 2000      Purchase           10,000            $3.125
          March 23, 2000      Purchase           57,700            $3.125
          March 24, 2000      Purchase            6,000            $3.125

          * Purchased by 401(k) Plan.

     (d)  Not applicable.

     (e)  Not applicable.

ITEM 6. CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIPS WITH RESPECT TO
        SECURITIES OF THE ISSUER

        Not applicable.

ITEM 7. MATERIAL TO BE FILED AS EXHIBITS

        Not applicable.
<PAGE>
                                       13D
- ---------------------                                         ------------------
CUSIP NO. 560345 30 8                                         Page 5 of 5 Pages
- ---------------------                                         ------------------

                                   SIGNATURE

        After  reasonable  inquiry and to the best of my knowledge and belief, I
certify that the information  set forth in this statement is true,  complete and
correct.


                                                  April 17, 2000
                                      ------------------------------------------
                                                      (Date)

                                                /s/ Bart A. Brown
                                      ------------------------------------------
                                                    (Signature)


                                                   Bart A. Brown
                                      ------------------------------------------
                                                    (Name/Title)

     ATTENTION:  Intentional  misstatements  or  omissions  of  fact  constitute
Federal criminal violations (SEE 18 U.S.C. 1001).


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