RJR NABISCO HOLDINGS CORP
DEFA14A, 1996-03-22
COOKIES & CRACKERS
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                                 SCHEDULE 14A
                                (Rule 14a-101)
                    INFORMATION REQUIRED IN PROXY STATEMENT
                           SCHEDULE 14A INFORMATION

                   Proxy Statement Pursuant to Section 14(a)
                    of the Securities Exchange Act of 1934


Filed by the Registrant  [x]
Filed by a Party other than the Registrant  [  ]

Check the appropriate box:

[ ]      Preliminary Proxy Statement

[ ]      Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2)

[ ]      Definitive Proxy Statement

[ ]      Definitive Additional Materials

[X]      Soliciting Material Pursuant to Section 240.14a-11(c) or Section
         240.14a-12


                          RJR Nabisco Holdings Corp.

               (Name of Registrant as Specified In Its Charter)

                          RJR Nabisco Holdings Corp.

                  (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

[ ]      $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), 14a-6(i)(2)
         or Item 22(a)(2) of Schedule 14A.

[ ]      $500 per each party to the controversy pursuant to Exchange Act Rule
         14a-6(i)(3).

[ ]      Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and
         0-11.

         (1)   Title of each class of securities to which transaction applies:

         (2)   Aggregate number of securities to which transaction applies:

         (3)   Per unit price or other underlying value of transaction
               computed pursuant to Exchange Act Rule 0-11:

         (4)   Proposed maximum aggregate value of transaction:

         (5)   Total fee paid:

[x]      Fee paid previously with preliminary materials.

[ ]      Check box if any part of the fee is offset as provided by Exchange
         Act Rule 0-11(a)(2) and identify the filing for which the offsetting
         fee was paid previously.  Identify the previous filing by
         registration statement number, or the Form or Schedule and the date
         of its filing.

         (1)   Amount Previously Paid:

         (2)   Form, Schedule or Registration Statement No.:

         (3)   Filing Party:

         (4)   Date Filed:



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RJR Nabisco logo                                                  News Release

Contact:  Carol Makovich
         (212) 258-5785

                  RJR NABISCO RELEASES LETTER TO SHAREHOLDERS


NEW YORK- New York -- March 20, 1996 -- RJR Nabisco (NYSE:RN) said that the
company is mailing the following letter to its shareholders today:
March 19, 1996

Dear Fellow Shareholder:

      By now you have received two separate sets of annual meeting proxy
materials sent to you by RJR Nabisco and a group controlled by corporate
raiders Bennett LeBow and Carl Icahn. The LeBow/Icahn group has nominated an
alternate slate of directors to replace your current board and give the
LeBow/Icahn group control of RJR Nabisco.

      We believe your choice is clear:

o      You can vote for your current board of directors, which has
       demonstrated a commitment to managing RJR Nabisco with the interest of
       all shareholders in mind and, having gotten the company out from under
       a crushing debt load, is focusing on responsibly maximizing value for
       all shareholders; or

o      You can vote to turn over the company to a new slate of director
       candidates that were hand-picked by Bennett LeBow and Carl Icahn,
       both of whom have repeatedly demonstrated contempt and reckless
       disregard for shareholders at other companies they have controlled.


      A vote for the LeBow/Icahn nominees could leave the company in the hands
of two corporate raiders with a history of self-enrichment and reckless
behavior.

      We believe your current board is best able to manage RJR Nabisco for
your benefit, in a responsible way that does not "junk" the company and
ultimately erode value with unsustainable financial policies.


                 THE BEST WAY TO SAFEGUARD YOUR INVESTMENT IS
             TO VOTE FOR YOUR EXISTING BOARD USING THE WHITE CARD.



      We strongly urge you to vote for the company's current board of
directors at the annual meeting and to vote on the other proposals in the
manner recommended by your board of directors.

      Carl Icahn's exploits as a corporate raider and greenmailer are
legendary:

o      In 1985, he gained control of Trans World Airways.  In 1992, TWA was
       forced to file for bankruptcy and Icahn was required to relinquish his
       stock in the company, resign as chairman and loan the company $190
       million to extinguish his liability for the company's underfunded
       pension obligations.

o      In addition, he has forced a number of companies, including Saxon
       Industries, Hammermill Paper Co. and Viacom International, Inc., to pay
       him "greenmail" at the expense of other shareholders.

       Bennett LeBow's corporate abuses are also well chronicled:

o      At MAI Systems, LeBow acquired a minority position in the company. He
       converted his position into a preferred stock holding and led the
       company into bankruptcy, wiping out all other shareholders in the
       process. LeBow was left with control of the company.

o      At Western Union, LeBow gained control of a company with more than $500
       million of debt and $25 million of equity. Under LeBow's control,
       Western Union was unable to pay interest on its debt, fired workers and
       ultimately filed for bankruptcy.

o      LeBow's foray into the tobacco business with Liggett is also cause for
       grave concern.  In the ten years LeBow has controlled the company, its
       volume has dropped by almost 50 percent, its overall market share has
       fallen by almost half to a mere 2.2 percent and its total full-price
       brands' market share has virtually evaporated to just one-half of one
       percent.

      In all of these cases, the companies involved had boards of directors,
which in theory should have protected shareholders. The fact is, however, that
both raiders have demonstrated time and again that they are able to impose
damaging financial policies on the companies they control, enriching
themselves and leaving other shareholders with little to show for their
investment.

      A majority of LeBow's slate of director nominees have direct financial
ties to the LeBow/Icahn group that raise legitimate questions about their
ability or willingness to represent other shareholders over the financial
interests of LeBow and Icahn.  LeBow and Icahn agreed to pay their slate of
nominees a total of $450,000 before they are even elected and begin receiving
director fees from RJR Nabisco.  This is especially ironic in that LeBow and
Icahn, in their proxy materials to you, claim to support curbs on director
compensation.

      The potential consequences of electing a board slate hand-picked by
Bennett LeBow and Carl Icahn are severe.

      Just last week, the LeBow/Icahn group demonstrated how dangerous its
behavior can be to shareholders of RJR Nabisco.  In a high-risk gamble to
advance their proxy contest agenda, the LeBow/Icahn group agreed to a
dangerous deal with tobacco litigation plaintiffs.  The news of this
development wiped out billions of dollars of stock market value for holders
of RJR Nabisco and other tobacco-related stocks and demonstrated, once
again, how little regard these men have for the long-term interests of
other shareholders.

THE CHOICE IS CLEAR: VOTE FOR THE RJR NABISCO BOARD.

       The changes put in place by the company's management are producing
impressive results at RJR Nabisco's operating businesses.

      Our debt is significantly reduced, the company is now financially
stable, and we finally are in a position to focus on business building and
shareholder returns.  We have made a number of important strategic, operating
and management changes at our operating businesses to assure that the company
can produce strong financial results that will reward shareholders.  The
results of those changes were obvious in the company's operating performance
at year-end 1995:

o      The domestic tobacco business turned around its market share
       performance after a decline that preceded the leveraged buyout by more
       than a decade.  In the fourth quarter, full-price market shares were
       ahead of the year-ago quarter and the Camel and Doral brands showed
       particularly strong growth in shipments and market share.  This
       progress is a result of a re-energized focus on core brand marketing
       and cost-cutting to meet our commitment to deliver strong earnings to
       shareholders.

o      The international tobacco business finished the year with double-digit
       volume and earnings growth, posting a strong recovery from export
       disruptions early in 1995 in the Middle East and Russia and putting the
       business on track for continued strong performance in 1996.

o      Nabisco has grown revenue significantly and increased its leading
       market shares in recent years despite intense competition in the U.S.
       biscuit and nut markets.  The company has also built a substantial
       international business.  Wall Street has greeted our initial public
       offering of Nabisco shares enthusiastically, demonstrating its belief
       that Nabisco has a terrific future ahead of it.

      With our businesses on track for a strong 1996, the company will have
the resources needed to enrich shareholders directly and assure the company's
businesses can sustain their performance in the future.

                RJR Nabisco is committed to using more of its
                   growing cash flow to reward shareholders.

      The board recently adopted an important change in the company's
financial policy to return increased levels of RJR Nabisco's free cash flows
to shareholders. The policy results in two immediate actions:

o      A 23 percent increase in RJR Nabisco's annual common dividend rate to
       $1.85 per common share from $1.50 per common share ($.465 per common
       share from $.375 per common share on a quarterly basis, effective as of
       the April 1,  1996 dividend).

o      The adoption of a share repurchase objective of approximately 10
       million common shares over the next several years based on the
       achievement of performance targets, and the immediate authorization by
       the board for the company to repurchase up to $100 million of stock in
       1996.

      We took these financial actions because of the company's tremendous
earnings potential, now that its finances are in order and its businesses are
on track.

     The RJR Nabisco board is committed to maintaining a level of financial
integrity for the company that will enable it to build on its ability to
reward shareholders in a sustainable fashion.

      While our financial policy represents a dramatic change, it is a prudent
change.  We did not "junk" RJR Nabisco. We did not promise a dividend level
beyond what we believe we can realistically maintain.  We did not starve the
rapidly growing international tobacco business that will play an increasingly
important role in the company's future ability to return value to
shareholders.  We approved a payout that should maximize value for you today
while maintaining prospects for future growth in the value of your investment.

                The RJR Nabisco board of directors is committed to a
successful spin-off of Nabisco.

      The board of directors is committed to spinning off Nabisco as soon as
we believe that it can be done successfully.  Your board has already taken a
number of steps that were necessary to allow a spin-off when it will not
jeopardize your investment.

      In raising the dividend rate to $1.85 on an annualized basis, we have
increased your common dividend to a level that reflects the dividend income
the company receives from its 80.5 percent interest in Nabisco as well as the
performance of the tobacco businesses.

      We believe this approach is a responsible means of allowing shareholders
to participate in Nabisco dividend income until we can achieve an actual
spin-off for you.

              The RJR Nabisco board is committed to a structure
                        that benefits all shareholders.

      Over the past 18 months, the company has evolved from a company
controlled by one leveraged buy-out investment firm to a company with broad,
public ownership.  Your board recently voted to form a new corporate
governance and nominating committee of the board to provide a formal means of
determining what additional steps are necessary to complete the company's
transition.  The committee will be limited to outside directors of the company
and will be chaired by former Assistant Secretary of State Rozanne Ridgway.

      In carrying out its responsibilities, the corporate governance and
nominating committee will review and recommend appropriate changes regarding
board policies, including director compensation, and recruit additional
outside directors committed to managing the company responsibly for your
benefit.

       We urge you NOT to sign or return the BLUE proxy cards sent to you by
the LeBow/Icahn group or its agents, including Brooke Group.

      We ask you to sign, date and return the accompanying WHITE card, using
the enclosed postage-paid envelope, indicating your support of the company's
board and management. If you have any questions or need assistance in
completing the enclosed WHITE card, please call our solicitors: MacKenzie
Partners, Inc., toll free, at 1-800-322-2885 or D.F. King & Co., Inc., toll
free, at 1-800-290-6430.

          On Behalf of your Board of Directors,


     Charles M. Harper                       Steven F. Goldstone
     Chairmen                                President and Chief Executive
                                             Officer


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