ROLLINS INC
DEF 14A, 1995-03-24
TO DWELLINGS & OTHER BUILDINGS
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<PAGE>
                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
            the Securities Exchange Act of 1934 (Amendment No.    )

    Filed by the Registrant /X/
    Filed by a Party other than the Registrant / /

    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting  Material  Pursuant  to  Section  240.14a-11(c)  or  Section
         240.14a-12

                                             ROLLINS, INC.
--------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

--------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

/X/  $125 per  Exchange Act  Rules 0-11(c)(1)(ii),  14a-6(i)(1), 14a-6(i)(2)  or
     Item 22(a)(2) of Schedule 14A.
/ /  $500  per  each party  to  the controversy  pursuant  to Exchange  Act Rule
     14a-6(i)(3).
/ /  Fee  computed  on   table  below   per  Exchange   Act  Rules   14a-6(i)(4)
     and 0-11.
     1) Title of each class of securities to which transaction applies:
        ------------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:
        ------------------------------------------------------------------------
     3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
        filing fee is calculated and state how it was determined):
        ------------------------------------------------------------------------
     4) Proposed maximum aggregate value of transaction:
        ------------------------------------------------------------------------
     5) Total fee paid:
        ------------------------------------------------------------------------
/ /  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the  filing for which the  offsetting fee was paid
     previously. Identify the previous filing by registration statement  number,
     or the Form or Schedule and the date of its filing.
     1) Amount Previously Paid:
        ------------------------------------------------------------------------
     2) Form, Schedule or Registration Statement No.:
        ------------------------------------------------------------------------
     3) Filing Party:
        ------------------------------------------------------------------------
     4) Date Filed:
        ------------------------------------------------------------------------
<PAGE>
                                 ROLLINS, INC.

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                2170 PIEDMONT ROAD, N.E., ATLANTA, GEORGIA 30324

TO THE HOLDERS OF THE COMMON STOCK:

    PLEASE  TAKE NOTICE that the 1995 Annual Meeting of Stockholders of Rollins,
Inc., a Delaware  corporation (the  "Company"), will  be held  at the  Company's
offices  located at 2170 Piedmont Road, N.E., Atlanta, Georgia on Tuesday, April
25, 1995, at 9:30 A.M., or any adjournment thereof, for the following purposes:

    (a) To elect two Class III directors to the Board of Directors;

    (b) To transact such other business as may properly come before the  meeting
        or any adjournment thereof.

    The Proxy Statement dated March 24, 1995, is attached.

    The Board of Directors has fixed the close of business on February 28, 1995,
as  the record date for the determination of stockholders entitled to notice of,
and to vote at, the meeting.

    Stockholders who do not  expect to be  present at the  meeting are urged  to
complete,  date, sign, and return the enclosed  proxy. No postage is required if
the enclosed envelope is used and mailed in the United States.

                                          BY ORDER OF THE BOARD OF DIRECTORS

                                          Gene L. Smith, SECRETARY

Atlanta, Georgia
March 24, 1995
<PAGE>
                                PROXY STATEMENT

    The  following information concerning the enclosed  proxy and the matters to
be acted upon  at the Annual  Meeting of Stockholders  to be held  on April  25,
1995, is submitted by the Company to the stockholders for their information.

                   SOLICITATION OF AND POWER TO REVOKE PROXY

    A form of proxy is enclosed. Each proxy submitted will be voted as directed,
but  if not otherwise specified, proxies solicited  by the Board of Directors of
the Company will be voted in favor  of the candidates for election to the  Board
of Directors.

    This  Proxy Statement and a form of  proxy were first mailed to stockholders
on or about March 24, 1995. A  stockholder executing and delivering a proxy  has
power  to revoke the same  and the authority thereby given  at any time prior to
the  exercise  of  such  authority,  if  he  so  elects,  by  contacting  either
proxyholder.

                                 CAPITAL STOCK

    The  outstanding capital stock of the Company on February 28, 1995 consisted
of 35,838,091  shares of  Common Stock,  par value  $1.00 per  share  (excluding
5,593,723  treasury shares).  Holders of Common  Stock are entitled  to one vote
(non-cumulative) for each  share of  such stock registered  in their  respective
names  at  the close  of  business on  February 28,  1995,  the record  date for
determining stockholders entitled to notice of and to vote at the meeting or any
adjournment thereof.

    The name and  address of the  executives named in  the Summary  Compensation
Table  and the name and address of  each stockholder who owned beneficially five
percent (5%) or more of  the shares of Common Stock  of the Company on  February
28,  1995, together  with the number  of shares  so owned and  the percentage of
outstanding shares that ownership represents, and information as to Common Stock
ownership of  certain  members of  the  Rollins  family, and  of  the  executive
officers  and  directors of  the Company  as a  group (according  to information
received by the Company) is set out below:

<TABLE>
<CAPTION>
                                                                               AMOUNT         PERCENT OF
                            NAME AND ADDRESS                                BENEFICIALLY      OUTSTANDING
                          OF BENEFICIAL OWNER                                OWNED (1)          SHARES
                         ---------------------                            ----------------  ---------------
<S>                                                                       <C>               <C>
R. Randall Rollins......................................................      14,158,990(2)         39.5
2170 Piedmont Road, N.E.
Atlanta, Georgia
Gary W. Rollins.........................................................      14,339,364(3)         40.0
2170 Piedmont Road, N.E.
Atlanta, Georgia
Mario Gabelli...........................................................       1,911,025(4)          5.3
655 Third Avenue
New York, New York
Gene L. Smith...........................................................           5,440(5)       --
2170 Piedmont Road, N.E.
Atlanta, Georgia
All Directors and Executive Officers as a group
(8 persons).............................................................      15,443,078(6)         43.1
<FN>
------------------------

(1)  Except as otherwise noted, the nature  of the beneficial ownership for  all
     shares is sole voting and investment power.

(2)  Includes  339,734  shares  of the  Company  held as  Trustee,  Guardian, or
     Custodian for his children or as custodian for the children of his brother,
     Gary W. Rollins. Also includes 1,407,200 shares of the Company held in five
     trusts of which he  is a Co-Trustee  and as to which  he shares voting  and
</TABLE>

                                       1
<PAGE>
<TABLE>
<S>  <C>
     investment  power. Does not  include 53,563* shares of  the Company held by
     his wife. Also includes
     10,419,000 shares owned by  LOR, Inc. Mr. Rollins  is an officer,  director
     and  stockholder of LOR,  Inc. Also includes 1,080,000  shares owned by The
     May Partnership. Mr.  Rollins is  an officer, director  and stockholder  of
     Rollins  Holding Company, Inc.,  the corporation which  is the sole general
     partner of The May Partnership. Also  includes 748,288 shares owned by  Mr.
     O.  Wayne Rollins' Estate. Mr. Rollins is the Co-Executor and Co-Trustee of
     this estate.

(3)  Includes  219,386  shares  of  the  Company  held  as  Custodian  for   the
     grandchildren  of his brother, R. Randall  Rollins, and 1,373,600 shares of
     the Company in five  trusts of which  he is Co-Trustee and  as to which  he
     shares  voting and investment power. Does not include 58,339* shares of the
     Company held by  his wife. Also  includes 10,419,000 shares  owned by  LOR,
     Inc.  Mr. Rollins is an officer, director and stockholder of LOR, Inc. Also
     includes 1,080,000 shares owned by The  May Partnership. Mr. Rollins is  an
     officer,  director and  stockholder of  Rollins Holding  Company, Inc., the
     corporation which is the sole general partner of The May Partnership.  Also
     includes  748,288 shares owned by Mr. O. Wayne Rollins' Estate. Mr. Rollins
     is the Co-Executor and Co-Trustee of this estate.

(4)  Based upon information received by  the Company, an aggregate of  1,911,025
     shares  of Company Common Stock are beneficially owned by Mario Gabelli and
     entities controlled directly  or indirectly  by Mario  Gabelli as  follows:
     GAMCO  Investors,  Inc.,  1,277,025 shares;  Gabelli  Funds,  Inc., 630,000
     shares; and  Mr. Mario  Gabelli, 4,000  shares. Several  of these  entities
     share  voting and disposition powers with  respect to the shares of Company
     Common Stock held by them.

(5)  Mr. Smith owns  less than  1% of  outstanding shares.  This includes  3,109
     incentive stock options that are currently exercisable.

(6)  Shares held in trusts as to which more than one officer and/or director are
     Co-Trustees  have been included only once. These shares include shares held
     by LOR, Inc. and The May Partnership.
</TABLE>

    *Messrs. R.  Randall Rollins  and Gary  W. Rollins  disclaim any  beneficial
     interest in these holdings.

                             ELECTION OF DIRECTORS

    Two  individuals are to be  elected at the Annual  Meeting to serve as Class
III  directors  for  a  term  of  three  years,  and  until  the  election   and
qualification of their successors. Five other individuals serve as directors but
are  not standing for  re-election because their terms  as directors extend past
this Annual Meeting pursuant to provisions of the Company's Bylaws which provide
for the election of directors for staggered terms, with each director serving  a
three  year term. Unless authority is withheld,  the proxy holders will vote for
the election  of the  first  two persons  named below  to  three year  terms  as
directors.  Although  Management does  not contemplate  the possibility,  in the
event any nominee is not  a candidate or is unable  to serve as director at  the
time  of the election, unless  authority is withheld, the  proxies will be voted
for any nominee who  shall be designated  by the present  Board of Directors  to
fill such vacancy.

    The  name and age of each of  the two nominees, their principal occupations,
together with the number of shares of Common Stock beneficially owned,  directly
or  indirectly, by  each nominee and  the percentage of  outstanding shares that
ownership represents,  all  as of  the  close  of business  February  28,  1995,
(according  to information received  by the Company) are  set out below. Similar
information is also provided  for those directors whose  terms expire in  future
years.

<TABLE>
<CAPTION>
                                                                                                  SHARES        PERCENT OF
                                                                     SERVICE AS                  OF COMMON      OUTSTANDING
     NAME OF NOMINEE               PRINCIPAL OCCUPATION (1)           DIRECTOR        AGE        STOCK (2)        SHARES
--------------------------  ---------------------------------------  -----------      ---      -------------  ---------------
<S>                         <C>                                      <C>          <C>          <C>            <C>
CLASS III (NEW TERM EXPIRES 1998)
Wilton Looney               Honorary   Chairman  of  the  Board  of     1975 to           75           1,500             *
                            Genuine Parts Company (automotive parts        date
                            distributor)
</TABLE>

                                       2
<PAGE>

<TABLE>
<CAPTION>
                                                                                                  SHARES        PERCENT OF
                                                                     SERVICE AS                  OF COMMON      OUTSTANDING
     NAME OF NOMINEE               PRINCIPAL OCCUPATION (1)           DIRECTOR        AGE        STOCK (2)        SHARES
--------------------------  ---------------------------------------  -----------      ---      -------------  ---------------
<S>                         <C>                                      <C>          <C>          <C>            <C>
Bill J. Dismuke             President  of  Edwards  Baking  Company     1984 to           58             900             *
                            (manufacturing  of  baked pies  and pie        date
                            pieces)  (since  1991);  President  and
                            Chief  Executive Officer of Jackson and
                            Coker,  Inc.   (Physician   recruiting)
                            (1987-1990)
CLASS II (TERM EXPIRES 1997)
John W. Rollins (3)         Chairman   of   the  Board   and  Chief     1948 to           78          15,510(7)            *
                            Executive  Officer  of  Rollins   Truck        date
                            Leasing   Corp.  (vehicle  leasing  and
                            transportation); Chairman of the  Board
                            and  Chief Executive Officer of Rollins
                            Environmental Services, Inc. (hazardous
                            waste treatment and disposal)
Gary W. Rollins (3)         President and  Chief Operating  Officer     1981 to           50      14,339,364(5)         40.0
                            (since 1984)                                   date
CLASS I (TERM EXPIRES 1996)
R. Randall Rollins (3)      Chairman   of   the  Board   and  Chief     1968 to           63      14,158,990(4)         39.5
                            Executive Officer of the Company (since        date
                            October 1991); Senior Vice Chairman  of
                            the   Board  of  the  Company  (October
                            1983-October  1991);  Chairman  of  the
                            Board,  Chief Executive  Officer of RPC
                            Energy  Services,  Inc.  (oil  and  gas
                            field  services and boat manufacturing)
                            (since 1984)
Henry B. Tippie             Chairman  of   the  Board   and   Chief     1960 to           68       1,245,950(6)          3.5
                            Executive   Officer   of   Tippie  Com-       1970;
                            munications, Inc.  et.al.  (radio  sta-     1974 to
                            tions);   Chairman  of   the  Executive        date
                            Committee  and  Vice  Chairman  of  the
                            Board  of  Rollins Truck  Leasing Corp.
                            (vehicle leasing  and  transportation);
                            Chairman    of   Executive   Committee,
                            Rollins  Environmental  Services,  Inc.
                            (hazardous waste treatment and
                            disposal);  and  Chairman  of Executive
                            Committee  of  Matlack  Systems,   Inc.
                            (bulk trucking and terminaling)
</TABLE>

                                       3
<PAGE>

<TABLE>
<CAPTION>
                                                                                                  SHARES        PERCENT OF
                                                                     SERVICE AS                  OF COMMON      OUTSTANDING
     NAME OF NOMINEE               PRINCIPAL OCCUPATION (1)           DIRECTOR        AGE        STOCK (2)        SHARES
--------------------------  ---------------------------------------  -----------      ---      -------------  ---------------
<S>                         <C>                                      <C>          <C>          <C>            <C>
James B. Williams           Chairman, CEO, and Director of SunTrust     1978 to           62          20,000             *
                            Banks,   Inc.  (bank  holding  company)        date
                            (since April 1991); President, CEO  and
                            Director  of SunTrust Banks, Inc. (bank
                            holding  company)   (April   1990-April
                            1991);  Vice  Chairman and  Director of
                            SunTrust  Banks,  Inc.  (bank   holding
                            company)    (July   1984-April   1990);
                            President and Director of Trust Company
                            Bank  (bank   holding  company)   (June
                            1981-January   1989);   President   and
                            Director  of  Sun  Banks,  Inc.   (bank
                            holding company) (from January
                            1986-January 1989)
<FN>
------------------------
*Less than .1% of outstanding shares.

(1)  Each  of the directors has held the  positions of responsibility set out in
     this column (but  not necessarily  his present  title) for  more than  five
     years.  In  addition  to  the  directorships  listed  in  this  column, the
     following individuals  also  serve  on  the  boards  of  directors  of  the
     following  companies: John W. Rollins: FPA Corporation and Matlack Systems,
     Inc.; James  B. Williams:  The Coca-Cola  Company, Genuine  Parts  Company,
     Sonat,  Inc.,  and Georgia-Pacific  Corp.; Gary  W. Rollins:  Rollins Truck
     Leasing Corporation; R.  Randall Rollins: Trust  Company Bank. All  persons
     named in the above table, other than Bill J. Dismuke, are also directors of
     RPC Energy Services, Inc.

(2)  Except  as otherwise noted, the nature  of the beneficial ownership for all
     shares is sole voting and investment power.

(3)  R. Randall Rollins  and Gary W.  Rollins are brothers.  John W. Rollins  is
     their uncle.

(4)  (See  information  contained  in footnote  (2)  to the  table  appearing in
     Capital Stock section.)

(5)  (See information  contained  in footnote  (3)  to the  table  appearing  in
     Capital Stock section.)

(6)  Includes  909,750** shares of Common Stock of the Company in five trusts of
     which he is  Co-Trustee and  as to which  he shares  voting and  investment
     power  and 5,000** shares in a trust of  which he is the sole Trustee. Does
     not include  shares  of  Common Stock  of  the  Company owned  by  The  May
     Partnership,  an interest in which  is indirectly held by  a trust of which
     Mr. Tippie is a Co-Trustee but not a beneficiary, 300** shares held by  his
     wife, or 900** shares held by his wife as Trustee for his children.

(7)  Does  not include  1,100** shares  held by  his wife  as custodian  for his
     children.
</TABLE>

------------------------
**Messrs. John W. Rollins and Henry  B. Tippie disclaim any beneficial  interest
in these holdings.

                                       4
<PAGE>
            BOARD OF DIRECTORS COMPENSATION, COMMITTEES AND MEETINGS

    During  1994, non-employee Directors  received $550 for  each meeting of the
Board of Directors or  committee they attended, plus  $8,800 per year, from  the
Company.

    The  Audit Committee of  the Board of  Directors of the  Company consists of
Henry B.  Tippie, Chairman;  Wilton Looney;  and James  B. Williams.  The  Audit
Committee  had  two  meetings during  the  year  ending December  31,  1994. Its
functions are to select a firm of certified public accountants whose duty it  is
to  audit the  books and accounts  of the  Company and its  subsidiaries for the
fiscal year for which they are appointed and to monitor the effectiveness of the
audit efforts  and  the  Company's financial  and  accounting  organization  and
financial reporting. The Compensation Committee of the Board of Directors of the
Company  consists  of Henry  B. Tippie,  Chairman; Wilton  Looney; and  James B.
Williams. The  Compensation Committee  had one  meeting during  the year  ending
December  31, 1994. The function of the  Compensation Committee is to review the
Company's executive  compensation  structure  and recommend  to  the  Board  any
changes  to  insure continued  effectiveness.  It also  administers  the Rollins
Employee Stock Incentive Plan. The Board of Directors met, or took action by way
of unanimous consent, four times during  the year ended December 31, 1994.  Each
director  attended all of the board meetings and meetings of committees on which
he served during 1994. The Company does  not have a nominating committee of  the
Board of Directors.

         REPORT OF THE COMPENSATION COMMITTEE AND THE PERFORMANCE GRAPH

    NOTWITHSTANDING  ANYTHING TO THE CONTRARY SET  FORTH IN ANY OF THE COMPANY'S
PREVIOUS FILINGS UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR THE SECURITIES
EXCHANGE ACT  OF  1934,  AS  AMENDED, THAT  MIGHT  INCORPORATE  FUTURE  FILINGS,
INCLUDING  THIS PROXY STATEMENT, IN  WHOLE OR IN PART,  THE FOLLOWING REPORT AND
THE PERFORMANCE  GRAPH SHALL  NOT BE  INCORPORATED BY  REFERENCE INTO  ANY  SUCH
FILINGS.

         REPORT OF THE COMPENSATION COMMITTEE ON EXECUTIVE COMPENSATION

OVERVIEW

    The  Compensation Committee  is comprised of  outside directors  who are not
eligible to  participate  in the  plans  and over  whose  names this  report  is
presented.  The Committee reviews and approves the compensation of the Company's
executive officers annually. The actions of executives officers have a  profound
impact  on the short-term and long-term profitability of the Company. Therefore,
the design of the executive officer compensation package is very important.

    The Company  has an  executive compensation  package that  is driven  by  an
increase  in shareholder value, the overall  performance of the Company, and the
individual  performance  of  the  executive.  The  measures  of  the   Company's
performance  include sales revenue and net  income. The three main components of
the  executive  compensation  package  are  stock-based  incentive  plans,  cash
incentive plans, and base salary.

STOCK BASED INCENTIVE PLAN

    The  1994 Employee Stock Incentive Plan  was approved by the stockholders at
the April 26,  1994 Meeting. As  detailed in the  Summary Compensation Table  on
page 9, the Option/SAR grant Table on page 10 and Long-Term Incentive Plan Table
on  page 11, the named  executives received an aggregate  of 8,100 units in 1994
under this plan. These  awards were intended to  help insure that the  long-term
goals  of the executives were aligned with  those of the Company. Specific award
amounts were determined based on the performance of the individual and took into
consideration the  number  of  options  awarded in  a  previous  plan  that  are
currently  held by the named executives. The Chief Executive Officer, R. Randall
Rollins,  and  the  Chief  Operating  Officer,  Gary  W.  Rollins,  maintain   a
significant ownership interest in the Company and were therefore not considered,
at this time, for grants under the 1994 Employee Stock Incentive Plan.

    The  Committee thinks  it unlikely  that any  participants in  the Company's
stock plans will, in the foreseeable future, receive in excess of $1 million  in
aggregate compensation (the maximum amount

                                       5
<PAGE>
for  which an  employer may claim  a compensation deduction  pursuant to Section
162(m) of  the  Internal  Revenue  Code of  1986,  as  amended,  unless  certain
performance related compensation exemptions are met) during any fiscal year, and
has  therefore determined that  since the exemption  requirement does not apply,
the Company will not  change its various compensation  plans, or otherwise  meet
the requirements of such exemption, at this time.

CASH BASED INCENTIVE PLANS

    The  second component  of the executive  compensation package  consists of a
cash based incentive plan. The Company currently offers one cash based incentive
plan which is the performance bonus plan or short-term plan. The Company's Stock
Appreciation Rights Plan  expired in  1994 and no  cash based  grants were  made
pursuant thereto.

    The  performance bonus plan  has more emphasis  on short-term performance by
evaluating performance over a 12 month  operating cycle. This plan has a  payout
subjectively  based  on  net  income, budget  objectives,  and  other individual
specific performance objectives. These specific performance objectives relate to
each  executive  improving   the  contribution  of   his  functional  areas   of
responsibility  to further  enhance the  earnings of  the Company.  Of the three
named executives, only the Chief Financial Officer, Gene L. Smith,  participates
in this plan. The Chief Executive Officer, R. Randall Rollins, and the President
and  Chief  Operating  Officer,  Gary  W. Rollins,  do  not  participate  in the
performance bonus plan.  The Committee  determined that  due to  the short  term
nature  of  the  performance bonus  plan,  it  is not  appropriate  for  the two
aforementioned named  executives to  participate at  this time  because many  of
their  individual contributions cannot  be effectively measured  over a 12 month
operating cycle.

    Gene L.  Smith,  the  Chief  Financial  Officer,  who  participates  in  the
performance  bonus plan, will receive approximately 20% of his 1994 compensation
in a performance bonus. The amount of Mr. Smith's bonus was determined based  on
his attainment of his specific performance and budget objectives.

BASE SALARY

    The  third  component  is  base  salary. The  Company  believes  that  it is
important for the named executives to receive acceptable salaries so the Company
can keep the senior executive talent it needs to meet the challenges in  today's
environment.  The factors  used in  determining base  salary include  the recent
profit performance of the Company, the magnitude of responsibilities, the  scope
of the position, individual performance and the pay received by peers in similar
positions. Approximately one half of the merit percentage increases are based on
attainment  of the net income objectives. The  remaining 50% of the merit salary
increase is  subjectively  based on  the  other aforementioned  criteria.  These
factors  are not used in any specific  formula or weighting. The salaries of the
named executives are reviewed annually.

CEO PAY

    The 1994  cash  compensation  of  R. Randall  Rollins,  Chairman  and  Chief
Executive  Officer, was $437,632. This represents the total compensation for Mr.
Rollins of which  no portion was  in performance driven  bonuses. The  Committee
feels  that due to the significant level  of stock ownership in the Company, the
Chief Executive Officer will not participate in the stock based incentive  plans
at this time. The Committee considers several factors when determining the CEO's
salary.  These factors include long-term growth in net income, stockholder value
improvements as well as his individual  performance. These factors are not  used
in any specific formula or weighting.

                                       6
<PAGE>
CONCLUSION

    The  Committee believes that  this mix of  acceptable market-based salaries,
cash incentives  for  short-term performance,  and  stock based  incentives  for
long-term  performance in the Company represent a balance that will motivate the
executive team to continue to produce the  type of results that the Company  has
historically  achieved. The Committee  further believes this  program strikes an
appropriate balance  between the  interests of  Rollins, Inc.  in operating  its
businesses and appropriate rewards based on shareholder value.

                                          Henry B. Tippie, Chairman
                                          Wilton Looney
                                          James B. Williams

                                       7
<PAGE>
                               PERFORMANCE GRAPH

    As  part of the  executive compensation information  presented in this Proxy
Statement,  the  Securities  and  Exchange  Commission  requires  a  five   year
comparison  of the cumulative total stockholder  return based on the performance
of the stock of the  Company as compared with both  a broad equity market  index
and an industry or peer group index. The indices included in the following graph
are the S&P 500 Index and the S&P 500 Commercial Services Index.

                COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*

EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC

<TABLE>
<CAPTION>
            ROLLINS, INC     S&P 500      S&P COMMERCIAL SVCS
<S>        <C>              <C>        <C>
1989                   100        100                         100
1990                 119.3      96.89                       83.97
1991                164.62     126.42                       91.28
1992                215.55     136.05                       90.38
1993                243.99     149.76                       87.57
1994                211.11     151.74                       80.59
</TABLE>

          COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

    The following directors serve on the Company's Compensation Committee: Henry
B.  Tippie, Wilton Looney, and James B.  Williams. None of these individuals are
employees of  the Company.  No executive  officer  of the  Company serves  on  a
Compensation  Committee of another company. R.  Randall Rollins, an executive of
the Company,  serves  on  the  Board  of Directors  of  Trust  Company  Bank,  a
subsidiary  of  SunTrust Banks,  Inc.  Mr. Williams  is  the Chairman  and Chief
Executive Officer of SunTrust Banks, Inc. Mr. Rollins is not on the Compensation
Committee of either SunTrust  or Trust Company Bank.  Rollins, Inc. maintains  a
significant  banking relationship with Trust  Company Bank. All banking services
provided by Trust Company Bank are priced at market-competitive rates.

                                       8
<PAGE>
                             EXECUTIVE COMPENSATION

    Shown below is information concerning the annual and long-term  compensation
for  services in  all capacities  to the  Company for  the calendar  years ended
December 31, 1994, 1993  and 1992, of  those persons who  were, at December  31,
1994  (i) the chief executive officer and (ii) the other most highly compensated
executive officers  of  the Company  whose  total annual  compensation  exceeded
$100,000 (the named executives):

                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                                          LONG-TERM
                                                                     COMPENSATION AWARDS
                                                                   ------------------------
                                                                   RESTRICTED
                                       ANNUAL COMPENSATION           STOCK     SECURITIES
                                ---------------------------------   AWARDS     UNDERLYING        ALL OTHER
 NAME AND PRINCIPAL POSITION      YEAR       SALARY       BONUS     ($) (1)    OPTIONS (#)   COMPENSATION (2)
------------------------------  ---------  -----------  ---------  ---------  -------------  -----------------
<S>                             <C>        <C>          <C>        <C>        <C>            <C>
R. Randall Rollins                   1994  $   437,632  $  --      $  --           --            $   1,800
Chairman of the Board &              1993      437,632     --         --           --                2,830
Chief Executive Officer              1992      357,632     --         --           --                2,746

Gary W. Rollins                      1994      757,632     --         --           --                1,800
President &                          1993      757,632     --         --           --                2,830
Chief Operating Officer              1992      657,632     --         --           --                2,746

Gene L. Smith                        1994      157,332     34,350     51,075        4,000            1,800
Chief Financial Officer              1993      137,400     30,528         --          800            2,015
                                     1992      127,200     27,600         --           --            1,857
<FN>
------------------------

(1)  The  values set forth above in the column above for restricted stock awards
     are as of  January 24, 1994,  the date  of grant of  Time Lapse  Restricted
     Stock. On December 31, 1994, these were the only shares of restricted stock
     held  by the named executive officers. The number of shares and their value
     on December 31,  1994 were as  follows: Mr. Smith,  1,800 shares valued  at
     $41,625.  The December 31, 1994  values are based on  the December 31, 1994
     closing market stock  price of $23  1/8 and  do not take  into account  any
     diminution  of  value  attributable  to time  lapse  restrictions  on these
     shares. Time Lapse Restricted Stock vests ten years from the date of grant.
     During these ten years, grantees receive all dividends declared and  retain
     voting  rights for the granted shares.  No Time Lapse Restricted Stock will
     vest upon termination of employment.

(2)  Effective October  1,  1983, the  Company  adopted the  Rollins  Retirement
     Account  ("Retirement Account"),  a qualified  retirement plan  designed to
     meet the requirements of Section 401(k)  of the Internal Revenue Code.  The
     Retirement  Account  provides for  a matching  contribution of  forty cents
     ($.40) for each one dollar ($1.00)  of a participant's contribution to  the
     Retirement  Account,  not  to  exceed  3  percent  of  his  or  her  annual
     compensation  (which   includes   commissions,   overtime   and   bonuses).
     Participants  accrue  benefits  under  the Retirement  Account  in  lieu of
     payment of  compensation to  the  participant. The  amounts shown  in  this
     column represent the Company match for the named executives.
</TABLE>

                                       9
<PAGE>
                     OPTION/SAR GRANTS IN FISCAL YEAR 1994

    The  following table  sets forth  stock options  granted in  the fiscal year
ending December 31, 1994 to  each of the named  executives. The table also  sets
forth  the hypothetical  gains that would  exist for  the options at  the end of
their ten-year term,  assuming compound rates  of stock appreciation  of 5%  and
10%.  The actual future value of the options  will depend on the market value of
the Company's Common Stock. All option  exercise prices are based on the  market
price on the grant date.

<TABLE>
<CAPTION>
                                                      INDIVIDUAL GRANTS (1)
                                        -------------------------------------------------
                                                       PERCENT                              POTENTIAL REALIZABLE
                                         NUMBER OF    OF TOTAL                             VALUE AT ANNUAL RATES
                                        SECURITIES     OPTIONS                                 OF STOCK PRICE
                                        UNDERLYING   GRANTED TO                               APPRECIATION FOR
                                          OPTIONS     EMPLOYEES   EXERCISE OR                 OPTION TERM (2)
                                          GRANTED     IN FISCAL   BASE PRICE   EXPIRATION  ----------------------
                 NAME                       (#)         YEAR        ($/SH)        DATE      5% ($)      10% ($)
                ------                  -----------  -----------  -----------  ----------  ---------  -----------
<S>                                     <C>          <C>          <C>          <C>         <C>        <C>
R. Randall Rollins....................           0       N/A          N/A         N/A         N/A         N/A
Gary W. Rollins.......................           0       N/A          N/A         N/A         N/A         N/A
Gene L. Smith.........................       4,000(3)         3%   $  28 3/8     01/24/04  $  71,380  $   180,890
<FN>
------------------------

(1)  Options  were granted on January 24, 1994 at  a price of $28 3/8 per share.
     No Stock Appreciation Rights  were granted to  the named executives  during
     1994.

(2)  These amounts, based on assumed appreciation rates of 5% and 10% prescribed
     by  the  Securities  and Exchange  Commission  rules, are  not  intended to
     forecast possible  future  appreciation, if  any,  of the  Company's  stock
     price. These numbers do not take into account certain provisions of options
     providing   for  termination   of  the  option   following  termination  of
     employment, nontransferability or  phased-in vesting. The  Company did  not
     use an alternative formula for a grant date valuation as it is not aware of
     any  formula which will determine with  reasonable accuracy a present value
     based on future unknown or volatile factors. Future compensation  resulting
     from  option grants  is based  solely on  the performance  of the Company's
     stock price.

(3)  These Incentive Stock Options vest and become exercisable 20% each year and
     expire after 10 years.
</TABLE>

              AGGREGATED OPTION/SAR EXERCISES IN FISCAL YEAR 1994
                         AND YEAR-END OPTION/SAR VALUES

<TABLE>
<CAPTION>
                                                                                     NUMBER OF
                                                                                    SECURITIES         VALUE OF
                                                                                    UNDERLYING       UNEXERCISED
                                                                                    UNEXERCISED      IN-THE-MONEY
                                                                                   OPTIONS/SAR'S    OPTIONS/SAR'S
                                                                         VALUE     AT FY-END (#)  AT FY-END ($) (1)
                                                   SHARES ACQUIRED     REALIZED    EXERCISABLE /    EXERCISABLE /
                     NAME                          ON EXERCISE (#)        ($)      UNEXERCISABLE    UNEXERCISABLE
                    ------                       -------------------  -----------  -------------  ------------------
<S>                                              <C>                  <C>          <C>            <C>
R. Randall Rollins.............................               0        $       0            0/0   $              0/0
Gary W. Rollins................................               0                0            0/0                  0/0
Gene L. Smith..................................             531            6,305    2,309/8,160        22,177/43,336
<FN>
------------------------

(1)  Based on the closing price  of Company common stock  on the New York  Stock
     Exchange on December 31, 1994 of $23 1/8 per share.
</TABLE>

                                       10
<PAGE>
            LONG-TERM INCENTIVE PLANS -- AWARDS IN FISCAL YEAR 1994

<TABLE>
<CAPTION>
                                                                               PERFORMANCE OR
                                                              NUMBER OF         OTHER PERIOD
                                                            SHARES, UNITS     UNTIL MATURATION
NAME                                                     OR OTHER RIGHTS (#)      OR PAYOUT
-------------------------------------------------------  -------------------  -----------------
<S>                                                      <C>                  <C>
R. Randall Rollins.....................................               0                  N/A
Gary W. Rollins........................................               0                  N/A
Gene L. Smith..........................................           2,300             01/24/99
</TABLE>

    Performance  restricted stock is  granted, but not  earned and issued, until
certain five year tiered performance criteria are met. The performance  criteria
are  predetermined market prices  of the Company's  stock. On the  date that the
stock appreciates to each level (determination date), 20% of performance  shares
are  earned. Once earned, the  stock vests in five  years from the determination
date. After  the determination  date,  the grantee  will receive  all  dividends
declared and also have voting rights to the shares.

                                 BENEFIT PLANS

    The  Rollins,  Inc. Retirement  Income Plan  is  a trusteed  defined benefit
pension plan. The amounts shown on the following table are those annual benefits
payable for life on retirement at age 65. The amounts computed in the  following
table  assume: (a) that  the participant remains  in the service  of the Company
until his normal retirement date at age 65; (b) that the participant's  earnings
continue at the same rate as paid in the year ended December 31, 1994 during the
remainder  of his service until age 65; (c) that the normal form of benefit is a
single-life annuity;  and  (d)  that  the  Plan  continues  without  substantial
modification.

<TABLE>
<CAPTION>
                                                    PENSION PLAN TABLE
                              ---------------------------------------------------------------
                                                     YEARS OF SERVICE
                              ---------------------------------------------------------------
REMUNERATION                      15           20           25           30           35
----------------------------  -----------  -----------  -----------  -----------  -----------
<S>                           <C>          <C>          <C>          <C>          <C>
$100,000....................  $    22,500  $    30,000  $    37,500  $    45,000  $    45,000
 200,000....................       45,000       60,000       75,000       90,000       90,000
 300,000....................       67,500       90,000      112,500      135,000      135,000
 400,000....................       90,000      120,000      150,000      180,000      180,000
 500,000....................      112,500      150,000      187,500      225,000      225,000
 600,000....................      135,000      180,000      225,000      270,000      270,000
 700,000....................      157,500      210,000      262,500      315,000      315,000
 800,000....................      180,000      240,000      300,000      360,000      360,000
</TABLE>

The  above table does  not reflect the  Plan offset for  Social Security average
earnings, the maximum limit on covered compensation under Section 401(a)(17)  of
the  Internal Revenue Code, or the maximum benefit limitations under Section 415
of the Internal Revenue Code. The covered compensation for the named  executives
is identical to the salary reflected in the Summary Compensation Table under the
two columns titled "Salary" and "Bonus".

    Retirement  income  benefits  are based  on  the average  of  the employee's
compensation from the Company for  the five consecutive complete calendar  years
of  highest compensation during the last ten consecutive complete calendar years
("final average compensation") immediately  preceding the employee's  retirement
date  or, if earlier, the  date of his termination  of employment. All full-time
corporate employees of the  Company and its  subsidiaries (other than  employees
subject  to collective bargaining agreements) are eligible to participate in the
Retirement Income Plan after completing one year of service as an employee.  The
benefit  formula is  1 1/2%  of final  average compensation  less 3/4%  of final
average FICA earnings  multiplied by years  of service (maximum  30 years).  The
Plan  also provides reduced early  retirement benefits under certain conditions.
In accordance with the  Internal Revenue Code of  1986 as amended (the  "Code"),
the  maximum annual benefit  that could be  payable to a  Retirement Income Plan
beneficiary in  1994 was  $118,800.  However, this  limitation does  not  affect

                                       11
<PAGE>
previously accrued benefits of those individuals who became entitled to benefits
in  excess of $118,800 prior  to the effective date  of applicable provisions of
the Tax Equity and Fiscal Responsibility Act  of 1982 and the Tax Reform Act  of
1986.   In  accordance  with  the  Code   (as  amended  by  the  Omnibus  Budget
Reconciliation  Act  of  1993),  the  maximum  compensation  recognized  by  the
Retirement  Income Plan was $150,000 in 1994. Retirement benefits accrued at the
end of any calendar year  will not be reduced by  any subsequent changes in  the
maximum compensation limit.

    The current credited years of service for the three individuals named in the
Summary  Compensation Table, each of whom is  a participant in the Plan, are: R.
Randall Rollins, 11  years; Gary  W. Rollins,  29 years;  and Gene  L. Smith,  9
years.

    Effective  October 1, 1983, the Company  adopted a qualified retirement plan
designed to meet the requirements of Section 401(k) of the Internal Revenue Code
("Rollins Retirement  Account"). The  only  form of  benefit payment  under  the
Rollins  Retirement Account is a single lump-sum payment equal to the balance in
the participant's  account on  the quarterly  valuation date  preceding date  of
distribution.  Under  the  Rollins  Retirement Account,  the  full  amount  of a
participant's accrued benefit  is payable  upon his  termination of  employment,
attainment  of age  59 1/2 with  respect to pre-tax  deferrals only, retirement,
total and permanent disability, or death. Amounts contributed to the accounts of
named executives  for  1994 under  this  plan are  reported  in the  "All  Other
Compensation" column of the Summary Compensation Table above.

                         INDEPENDENT PUBLIC ACCOUNTANTS

    Arthur  Andersen LLP served  as the Company's  auditors for 1994.  As is its
policy, upon the recommendation of the  Audit Committee, the Board of  Directors
shall  select a firm of certified public accountants for 1995. It is anticipated
that a  representative of  Arthur Andersen  LLP will  be present  at the  Annual
Meeting  to answer questions and make  a statement should such representative so
desire.

                             SECTION 16 COMPLIANCE

    The Company  has completed  a review  of Forms  3, 4  and 5  and  amendments
thereto  furnished to the Company by all Directors, Officers and greater than 10
percent stockholders subject to the provisions  of Section 16 of the  Securities
Exchange Act of 1934. In addition, the Company has a written representation from
all  Directors, Officers and  greater than 10 percent  stockholders from whom no
Form 5 was received, indicating that no Form 5 filing was required. Based solely
on this review, the  Company believes that filing  requirements of such  persons
under  Section  16  for  the  fiscal year  ended  December  31,  1994  have been
satisfied, except that R. Randall Rollins and Gary W. Rollins each filed a  late
report  on Form 5 which  reported the disposition of shares  by the estate of O.
Wayne Rollins, of which both are co-executors.

                             STOCKHOLDER PROPOSALS

    Appropriate proposals  of  stockholders  intended to  be  presented  at  the
Company's 1996 Annual Meeting of Stockholders must be received by the Company by
November  19,  1995 for  inclusion  in its  proxy  statement and  form  of proxy
relating to that meeting. If the date of the next annual meeting is advanced  by
more  than 90 calendar  days or delayed by  more than 90  calendar days from the
date of the annual  meeting to which this  proxy statement relates, the  Company
shall, in a timely manner, inform its stockholders of the change and the date by
which proposals of stockholders must be received.

                      VOTING PROCEDURES AND VOTE REQUIRED

    The  Chairman  of  the Board  of  Directors  of the  Company  will  select a
representative of the Company's transfer agent as Inspector of the Election,  to
determine  the eligibility  of persons  present at  the Meeting  to vote  and to
determine whether the name signed on each proxy card corresponds to the name  of
a  stockholder of the Company. The Inspector shall also determine whether or not
a quorum of the  shares of the  Company (consisting of a  majority of the  votes
entitled to be cast at the

                                       12
<PAGE>
Meeting) exists at the Meeting. Abstentions and broker non-votes are counted for
purposes  of determining the presence or absence of a quorum for the transaction
of business.  If a  quorum  exists and  a  vote is  taken  at the  Meeting,  the
Inspector  shall tabulate (i)  the votes cast  for or against  each proposal and
(ii) the abstentions in respect of each proposal.

    In accordance with the Delaware General Corporation Law, the election of the
nominees named  herein as  directors  will require  the  affirmative vote  of  a
plurality  of the votes cast  by the shares of  Company Common Stock entitled to
vote in the election provided that a quorum is present at the Meeting.

    In the  case  of  a  plurality  vote requirement  (as  in  the  election  of
directors),  where no  particular percentage  vote is  required, the  outcome is
solely a matter of comparing the number of votes cast in favor of a proposal  to
the  number of  votes cast  against the  proposal, and  hence only  votes for or
against the proposal (and not abstentions  or broker non-votes) are relevant  to
the outcome.

                                 MISCELLANEOUS

    The Company's Annual Report for the calendar year ended December 31, 1994 is
being mailed to stockholders with this proxy statement.

    UPON  THE WRITTEN REQUEST OF ANY RECORD  OR BENEFICIAL OWNER OF COMMON STOCK
OF THE COMPANY  WHOSE PROXY  WAS SOLICITED IN  CONNECTION WITH  THE 1995  ANNUAL
MEETING  OF STOCKHOLDERS, THE COMPANY WILL FURNISH SUCH OWNER, WITHOUT CHARGE, A
COPY OF ITS ANNUAL  REPORT ON FORM  10-K FOR THE YEAR  ENDED DECEMBER 31,  1994.
REQUEST FOR A COPY OF SUCH ANNUAL REPORT ON FORM 10-K SHOULD BE MADE IN WRITING,
ADDRESSED  TO ROLLINS,  INC., P.O. BOX  647, ATLANTA,  GEORGIA 30301, ATTENTION:
GENE L. SMITH, SECRETARY.

    Management knows of  no business  other than  the matters  set forth  herein
which  will be presented at  the meeting. Inasmuch as  matters not known at this
time may  come before  the  meeting, the  enclosed proxy  confers  discretionary
authority  with respect to such matters as may properly come before the meeting;
and it is the intention of the persons named in the proxy to vote in  accordance
with their best judgment on such matters.

                                           BY ORDER OF THE BOARD OF DIRECTORS

                                           Gene L. Smith, SECRETARY

Atlanta, Georgia
March 24, 1995

                                       13
<PAGE>
PROXY                            ROLLINS, INC.
         PROXY SOLICITED BY THE BOARD OF DIRECTORS OF ROLLINS, INC. FOR
       ANNUAL MEETING OF STOCKHOLDERS, TUESDAY, APRIL 25, 1995, 9:30 A.M.

    The  undersigned hereby constitutes and appoints R. RANDALL ROLLINS and GARY
W. ROLLINS, and each of them, jointly and severally, proxies, with full power of
substitution, to  vote all  shares  of Common  Stock  which the  undersigned  is
entitled  to vote at the Annual Meeting of  Stockholders to be held on April 25,
1995, at  9:30 a.m.,  at 2170  Piedmont  Road, N.E.,  Atlanta, Georgia,  or  any
adjournment thereof.

    The  undersigned  acknowledges receipt  of  Notice of  the  aforesaid Annual
Meeting and Proxy Statement, each dated March 24, 1995, grants authority to said
proxies, or either  of them,  or their  substitutes, to  act in  the absence  of
others,  with all the  powers which the undersigned  would possess if personally
present at such meeting, and hereby ratifies and confirms all that said proxies,
or their substitutes, may lawfully do in the undersigned's name, place or stead.
The undersigned instructs said proxies, or either of them, to vote as follows:

<TABLE>
<S>        <C>
1.         / / FOR all Class III nominees; / / For all Class III nominees, except as indicated below; or / / REFRAIN from voting
           for the election of Wilton Looney and Bill J. Dismuke as Class III directors.
           (INSTRUCTIONS: To refrain from  voting for any individual  nominee, write that nominee's  name on the space  provided
           below.)
</TABLE>

<TABLE>
<S>        <C>
------------------------------------------------------------------------------------------------------------------------
2.         ON ALL OTHER MATTERS WHICH MAY PROPERLY COME BEFORE THE MEETING OR ANY ADJOURNMENT THEREOF.
</TABLE>

                                     (over)
<PAGE>
                          (continued from other side)

ALL  PROXIES SIGNED AND RETURNED  WILL BE VOTED OR  NOT VOTED IN ACCORDANCE WITH
YOUR INSTRUCTIONS, BUT THOSE WITH  NO CHOICE WILL BE  VOTED FOR ELECTION OF  THE
BOARD  OF DIRECTORS' NOMINEES FOR DIRECTOR. THIS PROXY IS SOLICITED ON BEHALF OF
THE BOARD OF DIRECTORS OF THE COMPANY.
                                                               PROXY

                                                    PLEASE SIGN BELOW, DATE AND
                                                    RETURN PROMPTLY
                                                    ____________________________
                                                    ____________________________
                                                             SIGNATURE
                                                    DATED: _____________________
                                                    (Signature should conform to
                                                    name  and  title   stenciled
                                                    hereon. Executors,
                                                    administrators, trustees,
                                                    guardians    and   attorneys
                                                    should add their title  upon
                                                    signing.)

   NO POSTAGE REQUIRED IF THIS PROXY IS RETURNED IN THE ENCLOSED ENVELOPE AND
                          MAILED IN THE UNITED STATES.


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