ROLLINS INC
DEF 14A, 1996-03-20
TO DWELLINGS & OTHER BUILDINGS
Previous: REVCO D S INC, SC 14D1/A, 1996-03-20
Next: RUSSELL CORP, DEF 14A, 1996-03-20



<PAGE>
                            SCHEDULE 14A INFORMATION
 
                  Proxy Statement Pursuant to Section 14(a) of
            the Securities Exchange Act of 1934 (Amendment No.    )
 
Filed by the Registrant /X/
Filed by a Party other than the Registrant / /
 
Check the appropriate box:
/ /  Preliminary Proxy Statement
/ /  Confidential, for Use of the Commission Only (as permitted by Rule
     14a-6(e)(2))
/X/  Definitive Proxy Statement
/ /  Definitive Additional Materials
/ /  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12
 
                                             ROLLINS, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
 
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
/X/  $125  per Exchange  Act Rules  0-11(c)(1)(ii), 14a-6(i)(1),  14a-6(i)(2) or
     Item 22(a)(2) of Schedule 14A.
/ /  $500 per  each party  to  the controversy  pursuant  to Exchange  Act  Rule
     14a-6(i)(3).
/ /  Fee   computed  on   table  below   per  Exchange   Act  Rules  14a-6(i)(4)
     and 0-11.
     1) Title of each class of securities to which transaction applies:
        ------------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:
        ------------------------------------------------------------------------
     3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
        filing fee is calculated and state how it was determined):
        ------------------------------------------------------------------------
     4) Proposed maximum aggregate value of transaction:
        ------------------------------------------------------------------------
     5) Total fee paid:
        ------------------------------------------------------------------------
/ /  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the  filing for which the  offsetting fee was  paid
     previously.  Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
     1) Amount Previously Paid:
        ------------------------------------------------------------------------
     2) Form, Schedule or Registration Statement No.:
        ------------------------------------------------------------------------
     3) Filing Party:
        ------------------------------------------------------------------------
     4) Date Filed:
        ------------------------------------------------------------------------
<PAGE>
                                     [LOGO]
 
                                 ROLLINS, INC.
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                2170 PIEDMONT ROAD, N.E., ATLANTA, GEORGIA 30324
 
TO THE HOLDERS OF THE COMMON STOCK:
 
    PLEASE  TAKE NOTICE that the 1996 Annual Meeting of Stockholders of Rollins,
Inc., a Delaware  corporation (the  "Company"), will  be held  at the  Company's
offices  located at 2170 Piedmont Road, N.E., Atlanta, Georgia on Tuesday, April
23, 1996, at 9:30 A.M., or any adjournment thereof, for the following purposes:
 
    (a) To elect three Class I directors to the Board of Directors;
 
    (b) To transact such other business as may properly come before the  meeting
       or any adjournment thereof.
 
    The Proxy Statement dated March 22, 1996, is attached.
 
    The Board of Directors has fixed the close of business on February 29, 1996,
as  the record date for the determination of stockholders entitled to notice of,
and to vote at, the meeting.
 
    Stockholders who do not  expect to be  present at the  meeting are urged  to
complete,  date, sign, and return the enclosed  proxy. No postage is required if
the enclosed envelope is used and mailed in the United States.
 
                                          BY ORDER OF THE BOARD OF DIRECTORS
 
                                          Gene L. Smith, SECRETARY
 
Atlanta, Georgia
March 22, 1996
<PAGE>
                                PROXY STATEMENT
 
    The  following information concerning the enclosed  proxy and the matters to
be acted upon  at the Annual  Meeting of Stockholders  to be held  on April  23,
1996, is submitted by the Company to the stockholders for their information.
 
                   SOLICITATION OF AND POWER TO REVOKE PROXY
 
    A form of proxy is enclosed. Each proxy submitted will be voted as directed,
but  if not otherwise specified, proxies solicited  by the Board of Directors of
the Company will be voted in favor  of the candidates for election to the  Board
of Directors.
 
    This  Proxy Statement and a form of  proxy were first mailed to stockholders
on or about March 22, 1996. A  stockholder executing and delivering a proxy  has
power  to revoke the same  and the authority thereby given  at any time prior to
the  exercise  of  such  authority,  if  he  so  elects,  by  contacting  either
proxyholder.
 
                                 CAPITAL STOCK
 
    The  outstanding capital stock of the Company on February 29, 1996 consisted
of 35,926,726  shares of  Common Stock,  par value  $1.00 per  share  (excluding
5,505,088  treasury shares).  Holders of Common  Stock are entitled  to one vote
(non-cumulative) for each  share of  such stock registered  in their  respective
names  at  the close  of  business on  February 29,  1996,  the record  date for
determining stockholders entitled to notice of and to vote at the meeting or any
adjournment thereof.
 
    The name and  address of the  executives named in  the Summary  Compensation
Table  and the name and address of  each stockholder who owned beneficially five
percent (5%) or more of  the shares of Common Stock  of the Company on  February
29,  1996, together  with the number  of shares  so owned and  the percentage of
outstanding shares that ownership represents, and information as to Common Stock
ownership of the  executive officers  and directors of  the Company  as a  group
(according to information received by the Company) is set out below:
 
<TABLE>
<CAPTION>
                                                                               AMOUNT         PERCENT OF
                            NAME AND ADDRESS                                BENEFICIALLY      OUTSTANDING
                          OF BENEFICIAL OWNER                                OWNED (1)          SHARES
                         ---------------------                            ----------------  ---------------
<S>                                                                       <C>               <C>
R. Randall Rollins......................................................     14,150,700(2)          39.4
2170 Piedmont Road, N.E.
Atlanta, Georgia
Gary W. Rollins.........................................................     14,348,819(3)          40.0
2170 Piedmont Road, N.E.
Atlanta, Georgia
Reich & Tang Asset Management L.P.......................................      2,070,700(4)           5.8
600 Fifth Avenue
New York, New York
Mario Gabelli...........................................................      1,805,675(5)           5.0
655 Third Avenue
New York, New York
Gene L. Smith...........................................................          9,300(6)        --
2170 Piedmont Road, N.E.
Atlanta, Georgia
All Directors and Executive Officers as a group
(8 persons).............................................................     15,450,998(7)          43.0
</TABLE>
 
- ------------------------
(1)  Except as otherwise noted,  the nature of the  beneficial ownership for all
    shares is sole voting and investment power.
 
                                       1
<PAGE>
(2) Includes  343,004  shares of  the  Company  held as  Trustee,  Guardian,  or
    Custodian  for his children or as custodian for the children of his brother,
    Gary W. Rollins. Also includes 1,407,200 shares of the Company held in  five
    trusts  of which  he is a  Co-Trustee and as  to which he  shares voting and
    investment power. Does not include 55,003* shares of the Company held by his
    wife. Also includes 10,419,000 shares owned  by LOR, Inc. Mr. Rollins is  an
    officer,  director  and stockholder  of  LOR, Inc.  Also  includes 1,080,000
    shares owned by The May Partnership. Mr. Rollins is an officer, director and
    stockholder of Rollins Holding Company,  Inc., the corporation which is  the
    sole  general partner of  The May Partnership.  Also includes 748,288 shares
    owned by Mr. O.  Wayne Rollins' Estate. Mr.  Rollins is the Co-Executor  and
    Co-Trustee of this estate.
 
(3)   Includes  235,226  shares  of  the  Company  held  as  Custodian  for  the
    grandchildren of his brother,  R. Randall Rollins,  and 1,373,600 shares  of
    the  Company in  five trusts of  which he is  Co-Trustee and as  to which he
    shares voting and investment power. Does  not include 59,754* shares of  the
    Company held by his wife. Also includes 10,419,000 shares owned by LOR, Inc.
    Mr.  Rollins  is an  officer,  director and  stockholder  of LOR,  Inc. Also
    includes 1,080,000 shares owned  by The May Partnership.  Mr. Rollins is  an
    officer,  director  and stockholder  of Rollins  Holding Company,  Inc., the
    corporation which is the sole general  partner of The May Partnership.  Also
    includes  748,288 shares owned by Mr.  O. Wayne Rollins' Estate. Mr. Rollins
    is the Co-Executor and Co-Trustee of this estate.
 
(4) Based  upon  the  information  received by  the  Company,  an  aggregate  of
    2,070,700  shares of Company Common Stock  are beneficially owned by Reich &
    Tang Asset Management L.P. on behalf  of certain accounts for which Reich  &
    Tang   Asset  Management  L.P.   provides  investment  advice   on  a  fully
    discretionary basis. This entity  has the right to  receive or the power  to
    direct  the receipt  of dividends  from, or the  proceeds from  the sale of,
    shares of  the Common  Stock. None  of the  above mentioned  entities has  a
    greater than 5% interest in the Common Stock.
 
(5)  Based upon information  received by the Company,  an aggregate of 1,805,675
    shares of Company Common Stock are  beneficially owned by Mario Gabelli  and
    entities  controlled  directly or  indirectly by  Mario Gabelli  as follows:
    GAMCO Investors,  Inc.,  1,171,675  shares;  Gabelli  Funds,  Inc.,  630,000
    shares; and Mr. Mario Gabelli, 4,000 shares. Several of these entities share
    voting  and disposition powers with respect  to the shares of Company Common
    Stock held by them.
 
(6) Mr.  Smith owns  less than  1% of  outstanding shares.  This includes  4,072
    incentive stock options that are currently exercisable.
 
(7)  Shares held in trusts as to which more than one officer and/or director are
    Co-Trustees have been included only  once. These shares include shares  held
    by LOR, Inc. and The May Partnership.
 
    *Messrs.  R. Randall  Rollins and  Gary W.  Rollins disclaim  any beneficial
     interest in these holdings.
 
                             ELECTION OF DIRECTORS
 
    Three individuals are to be elected at the Annual Meeting to serve as  Class
I  directors for a term of three years, and until the election and qualification
of their  successors. Four  other individuals  serve as  directors but  are  not
standing  for  re-election because  their terms  as  directors extend  past this
Annual Meeting pursuant to provisions of the Company's Bylaws which provide  for
the  election of  directors for  staggered terms,  with each  director serving a
three year term. Unless authority is  withheld, the proxy holders will vote  for
the  election of  the first  three persons  named below  to three  year terms as
directors. Although  Management does  not contemplate  the possibility,  in  the
event  any nominee is not a  candidate or is unable to  serve as director at the
time of the election,  unless authority is withheld,  the proxies will be  voted
for  any nominee who  shall be designated  by the present  Board of Directors to
fill such vacancy.
 
                                       2
<PAGE>
    The name and age of each of the three nominees, their principal occupations,
together with the number of shares of Common Stock beneficially owned,  directly
or  indirectly, by  each nominee and  the percentage of  outstanding shares that
ownership represents,  all  as of  the  close  of business  February  29,  1996,
(according  to information received  by the Company) are  set out below. Similar
information is also provided  for those directors whose  terms expire in  future
years.
 
<TABLE>
<CAPTION>
                                                                     SERVICE              SHARES       PERCENT OF
                                                                        AS               OF COMMON     OUTSTANDING
     NAME OF NOMINEE               PRINCIPAL OCCUPATION (1)          DIRECTOR   AGE      STOCK (2)       SHARES
- -------------------------  ----------------------------------------  --------  ------  -------------   -----------
<S>                        <C>                                       <C>       <C>     <C>             <C>
CLASS I (NEW TERM EXPIRES
1999)
R. Randall Rollins (3)     Chairman   of   the   Board   and  Chief   1968 to     64   14,150,700(4)      39.4
                           Executive Officer of the Company  (since   date
                           October  1991); Senior  Vice Chairman of
                           the  Board  of   the  Company   (October
                           1983-October   1991);  Chairman  of  the
                           Board, Chief Executive  Officer of  RPC,
                           Inc.  (oil  and gas  field  services and
                           boat manufacturing) (since 1984)
 
Henry B. Tippie            Chairman  of   the   Board   and   Chief   1960 to     69    1,244,750(5)       3.5
                           Executive   Officer  of   Tippie  Commu-   1970;
                           nications, Inc. et.al. (radio stations);   1974 to
                           Chairman of the Executive Committee  and   date
                           Vice  Chairman of  the Board  of Rollins
                           Truck Leasing Corp. (vehicle leasing and
                           transportation); Chairman  of  Executive
                           Committee, Rollins Environmental
                           Services, Inc. (hazardous waste
                           treatment and disposal); and Chairman of
                           Executive  Committee of Matlack Systems,
                           Inc. (bulk trucking and terminaling)
 
James B. Williams          Chairman  of   the   Board   and   Chief   1978 to     62       20,000            *
                           Executive  Officer  of  SunTrust  Banks,   date
                           Inc. (bank holding company) (since April
                           1991); President,  CEO and  Director  of
                           SunTrust   Banks,  Inc.   (bank  holding
                           company) (April  1990-April 1991);  Vice
                           Chairman and Director of SunTrust Banks,
                           Inc.   (bank   holding   company)  (July
                           1984-April  1990);  President  and   Di-
                           rector   of  Trust  Company  Bank  (bank
                           holding  company)   (June   1981-January
                           1989);  President  and  Director  of Sun
                           Banks, Inc. (bank holding company) (from
                           January 1986-January 1989)
</TABLE>
 
                                       3
<PAGE>
<TABLE>
<CAPTION>
                                                                     SERVICE              SHARES       PERCENT OF
                                                                        AS               OF COMMON     OUTSTANDING
     NAME OF NOMINEE               PRINCIPAL OCCUPATION (1)          DIRECTOR   AGE      STOCK (2)       SHARES
- -------------------------  ----------------------------------------  --------  ------  -------------   -----------
<S>                        <C>                                       <C>       <C>     <C>             <C>
CLASS II (TERM EXPIRES
1997)
John W. Rollins (3)        Chairman  of   the   Board   and   Chief   1948 to     79       15,510(6)         *
                           Executive   Officer  of   Rollins  Truck   date
                           Leasing  Corp.   (vehicle  leasing   and
                           transportation);  Chairman of  the Board
                           and Chief Executive  Officer of  Rollins
                           Environmental  Services, Inc. (hazardous
                           waste treatment and disposal)
 
Gary W. Rollins (3)        President and Chief Operating Officer of   1981 to     51   14,348,819(7)      40.0
                           the Company (since 1984)                   date
CLASS III (TERM EXPIRES
1998)
Wilton Looney              Honorary  Chairman  of   the  Board   of   1975 to     76        1,500            *
                           Genuine  Parts Company (automotive parts   date
                           distributor)
 
Bill J. Dismuke            Retired  President  of  Edwards   Baking   1984 to     59          900            *
                           Company (manufacturing of baked pies and   date
                           pie   pieces);   President   and   Chief
                           Executive Officer of Jackson and  Coker,
                           Inc. (Physician recruiting) (1987-1990)
</TABLE>
 
- ------------------------
 *  Less than .1% of outstanding shares.
 
(1)  Each of the directors  has held the positions  of responsibility set out in
    this column  (but not  necessarily his  present title)  for more  than  five
    years. In addition to the directorships listed in this column, the following
    individuals  also  serve  on  the  boards  of  directors  of  the  following
    companies: John W. Rollins: FPA Corporation and Matlack Systems, Inc.; James
    B. Williams: The Coca-Cola Company,  Genuine Parts Company, Sonat Inc.,  and
    Georgia-Pacific Corp.; Gary W. Rollins: Rol-
    lins Truck Leasing Corporation; R. Randall Rollins: SunTrust Banks, Inc. and
    SunTrust  Banks of Georgia. All persons named in the above table, other than
    Bill J. Dismuke, are also directors of RPC, Inc.
 
(2) Except as otherwise  noted, the nature of  the beneficial ownership for  all
    shares is sole voting and investment power.
 
(3)  R. Randall  Rollins and Gary  W. Rollins  are brothers. John  W. Rollins is
    their uncle.
 
(4) (See information contained in footnote (2) to the table appearing in Capital
    Stock section.)
 
(5) Includes 919,750** shares of Common Stock  of the Company in five trusts  of
    which  he is  Co-Trustee and  as to  which he  shares voting  and investment
    power, 5,000** shares in a trust of which he is the sole Trustee, and 10,000
    shares in a  partnership which  he has voting  right for  10,000 shares  but
    beneficial  partnership interest of  100 shares. Does  not include shares of
    Common Stock of  the Company owned  by The May  Partnership, an interest  in
    which  is indirectly held by a trust of which Mr. Tippie is a Co-Trustee but
    not a beneficiary, 300** shares  held by his wife,  or 900** shares held  by
    his wife as Trustee for his children.
 
(6)  Does  not include  1,150** shares  held by  his wife  as custodian  for his
    children.
 
(7) (See information contained in footnote (3) to the table appearing in Capital
    Stock section.)
- ------------------------
**  Messrs. John W. Rollins and Henry B. Tippie disclaim any beneficial interest
    in these holdings.
 
                                       4
<PAGE>
            BOARD OF DIRECTORS COMPENSATION, COMMITTEES AND MEETINGS
 
    During 1995, non-employee Directors  received $750 for  each meeting of  the
Board  of Directors or committee they attended,  plus $10,000 per year, from the
Company.
 
    The Audit Committee  of the Board  of Directors of  the Company consists  of
Henry  B.  Tippie, Chairman;  Wilton Looney;  and James  B. Williams.  The Audit
Committee had  two  meetings during  the  year  ending December  31,  1995.  Its
functions  are to select a firm of certified public accountants whose duty it is
to audit the  books and accounts  of the  Company and its  subsidiaries for  the
fiscal year for which they are appointed and to monitor the effectiveness of the
audit  efforts  and  the  Company's financial  and  accounting  organization and
financial reporting. The Compensation Committee of the Board of Directors of the
Company consists  of Henry  B. Tippie,  Chairman; Wilton  Looney; and  James  B.
Williams.  The Compensation  Committee had  one meeting  during the  year ending
December 31, 1995. The function of  the Compensation Committee is to review  the
Company's  executive  compensation  structure  and recommend  to  the  Board any
changes to  insure  continued effectiveness.  It  also administers  the  Rollins
Employee Stock Incentive Plan. The Board of Directors met, or took action by way
of  unanimous consent, five  times during the  year ended December  31, 1995. No
director attended  fewer  than  75%  of  the  board  meetings  and  meetings  of
committees  on  which  he  served  during 1995.  The  Company  does  not  have a
nominating committee of the Board of Directors.
 
         REPORT OF THE COMPENSATION COMMITTEE AND THE PERFORMANCE GRAPH
 
    NOTWITHSTANDING ANYTHING TO THE CONTRARY SET  FORTH IN ANY OF THE  COMPANY'S
PREVIOUS FILINGS UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR THE SECURITIES
EXCHANGE  ACT  OF  1934,  AS AMENDED,  THAT  MIGHT  INCORPORATE  FUTURE FILINGS,
INCLUDING THIS PROXY STATEMENT,  IN WHOLE OR IN  PART, THE FOLLOWING REPORT  AND
THE  PERFORMANCE  GRAPH SHALL  NOT BE  INCORPORATED BY  REFERENCE INTO  ANY SUCH
FILINGS.
 
         REPORT OF THE COMPENSATION COMMITTEE ON EXECUTIVE COMPENSATION
 
OVERVIEW
 
    The Compensation Committee  is comprised  of outside directors  who are  not
eligible  to  participate in  the  plans and  over  whose names  this  report is
presented. The Committee reviews and approves the compensation of the  Company's
executive  officers annually. The actions of  executive officers have a profound
impact on the short-term and long-term profitability of the Company.  Therefore,
the design of the executive officer compensation package is very important.
 
    The  Company  has an  executive compensation  package that  is driven  by an
increase in shareholder value, the overall  performance of the Company, and  the
individual   performance  of  the  executive.  The  measures  of  the  Company's
performance include sales revenue and net  income. The three main components  of
the  executive compensation package  are base salary,  cash incentive plans, and
stock-based incentive plans.
 
BASE SALARY
 
    The first  component  is  base  salary. The  Company  believes  that  it  is
important for the Named Executives to receive acceptable salaries so the Company
can  keep the senior executive talent it needs to meet the challenges in today's
environment. The factors  subjectively used in  determining base salary  include
the recent profit performance of the Company, the magnitude of responsibilities,
the  scope of the position, individual performance and the pay received by peers
in similar positions in the same  geographical area. These factors are not  used
in  any specific formula or weighting. The  salaries of the Named Executives are
reviewed annually.
 
CASH BASED INCENTIVE PLANS
 
    The second component  of the  executive compensation package  consists of  a
cash based incentive plan. The Company currently offers one cash based incentive
plan, which is the performance bonus plan or short-term plan.
 
                                       5
<PAGE>
    The  performance bonus plan  has more emphasis  on short-term performance by
evaluating performance over a 12 month  operating cycle. This plan has a  payout
subjectively  based  on  net  income, budget  objectives,  and  other individual
specific performance objectives. These specific performance objectives relate to
each  executive  improving   the  contribution  of   his  functional  areas   of
responsibility  to  further  enhance the  earnings  of the  Company.  The annual
incentive compensation package for executive officers is developed by the  Chief
Executive  Officer of the  Company prior to the  end of each  fiscal year. It is
based upon a performance formula for  the ensuing fiscal year. That  performance
formula and incentive package is then reviewed by the Compensation Committee and
is either accepted, amended or modified. Of the three Named Executives, only the
Chief  Financial Officer,  Gene L. Smith,  participates in this  plan. The Chief
Executive Officer, R.  Randall Rollins,  and the President  and Chief  Operating
Officer,  Gary W. Rollins, do not participate in the performance bonus plan. The
Committee determined that due to the short term nature of the performance  bonus
plan,  it  is not  appropriate for  the two  aforementioned Named  Executives to
participate at this time because  many of their individual contributions  cannot
be effectively measured over a 12 month operating cycle.
 
    Gene  L. Smith, the Chief Financial Officer, earned no bonus in 1995 because
the Company did not attain its profit objectives.
 
STOCK BASED INCENTIVE PLAN
 
    At the  Company's 1994  Annual Meeting  the stockholders  approved the  1994
Employee  Stock Incentive  Plan. There  were no  Incentive Stock  Options, Stock
Appreciation Rights, Long-Term Incentive Plan  Awards or other awards under  the
1994  Employee Stock Incentive Plan granted to the Named Executives during 1995.
The Chief  Executive  Officer,  R.  Randall Rollins,  and  the  Chief  Operating
Officer,  Gary  W. Rollins,  maintain a  significant  ownership interest  in the
Company and were  therefore not  considered for grants  in 1995  under the  1994
Employee   Stock  Incentive   Plan.  The   Compensation  Committee  subjectively
determined that no additional awards would be granted in 1995 to Gene L.  Smith,
the  Chief Financial Officer, based  upon the number of  options awarded in 1994
and the  value of  unexercised options  held by  Mr. Smith  under the  Company's
former plan.
 
    The  Committee thinks  it unlikely  that any  participants in  the Company's
stock plans will, in the foreseeable future, receive in excess of $1 million  in
aggregate  compensation (the  maximum amount for  which an employer  may claim a
compensation deduction pursuant to Section  162(m) of the Internal Revenue  Code
of  1986, as amended, unless certain performance related compensation exemptions
are met) during  any fiscal year,  and has therefore  determined that since  the
exemption  requirement does not  apply, the Company will  not change its various
compensation plans, or  otherwise meet  the requirements of  such exemption,  at
this time.
 
CEO PAY
 
    The  1995  cash  compensation  of R.  Randall  Rollins,  Chairman  and Chief
Executive Officer, was $459,036. This represents the total compensation for  Mr.
Rollins,  no portion of which  was in performance driven  bonuses or stock based
incentive plans  as  mentioned  above.  The Committee  feels  that  due  to  the
significant  level of ownership in the Company, the Chief Executive Officer will
not participate  in an  incentive plan  at this  time. The  Committee  considers
several  factors  when  determining  the  CEO's  salary.  These  factors include
long-term growth in net  income, stockholder value improvements  as well as  his
individual  performance. The decision  of the Committee  is subjective and these
factors are not  used in any  specific formula  or weighting. The  CEO does  not
participate  in the deliberations of the  Compensation Committee when his salary
or incentive is determined.
 
                                       6
<PAGE>
CONCLUSION
 
    The Committee believes that this mix of conservative market-based  salaries,
cash  incentives for both long-term and  short-term performance, and stock based
incentives for long-term  performance in  the Company represent  a balance  that
will motivate the executive team to produce the type of results that the Company
has  historically achieved. The Committee  further believes this program strikes
an appropriate balance  between the interests  of the Company  in operating  its
businesses and appropriate rewards based on shareholder value.
 
                                          Henry B. Tippie, Chairman
                                          Wilton Looney
                                          James B. Williams
 
                                       7
<PAGE>
                               PERFORMANCE GRAPH
 
    As  part of the  executive compensation information  presented in this Proxy
Statement,  the  Securities  and  Exchange  Commission  requires  a  five   year
comparison  of the cumulative total stockholder  return based on the performance
of the stock of the  Company as compared with both  a broad equity market  index
and an industry or peer group index. The indices included in the following graph
are the S&P 500 Index and the S&P 500 Commercial Services Index.
 
                COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*
 
EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC
 
<TABLE>
<CAPTION>
                                                                  ROLLINS, INC     S&P 500      S&P COMMERCIAL SVCS
<S>                                                              <C>              <C>        <C>
1990                                                                      100.00     100.00                      100.00
1991                                                                      137.99     130.47                      108.70
1992                                                                      180.67     140.41                      107.64
1993                                                                      204.51     154.56                      104.30
1994                                                                      176.95     156.60                       95.98
1995                                                                      173.32     214.86                      129.64
ASSUMES INITIAL INVESTMENT OF $100
*TOTAL RETURN ASSUMES REINVESTMENT OF DIVIDENDS
NOTE: TOTAL RETURNS BASED ON MARKET CAPITALIZATION
</TABLE>
 
          COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
    The following directors serve on the Company's Compensation Committee: Henry
B.  Tippie, Wilton Looney, and James B.  Williams. None of these individuals are
employees of  the Company.  No executive  officer  of the  Company serves  on  a
Compensation  Committee of another company. R.  Randall Rollins, an executive of
the Company, serves on the Board of  Directors of both SunTrust Banks, Inc.  and
SunTrust  Banks of Georgia, a subsidiary of SunTrust Banks, Inc. Mr. Williams is
the Chairman and Chief Executive Officer of SunTrust Banks, Inc. Mr. Rollins  is
not  on  the  Compensation Committee  of  either  SunTrust Banks  of  Georgia or
SunTrust Banks, Inc. Rollins, Inc. maintains a significant banking  relationship
with  SunTrust Banks of Georgia. All banking services provided by SunTrust Banks
of Georgia are priced at market-competitive rates.
 
                                       8
<PAGE>
                             EXECUTIVE COMPENSATION
 
    Shown below is information concerning the annual and long-term  compensation
for  services in  all capacities  to the  Company for  the calendar  years ended
December 31, 1995, 1994  and 1993, of  those persons who  were, at December  31,
1995  (i) the chief executive officer and (ii) the other most highly compensated
executive officers  of  the Company  whose  total annual  compensation  exceeded
$100,000 (the Named Executives):
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                          LONG-TERM
                                                                     COMPENSATION AWARDS
                                                                   ------------------------
                                                                   RESTRICTED
                                       ANNUAL COMPENSATION           STOCK     SECURITIES
                                ---------------------------------   AWARDS     UNDERLYING        ALL OTHER
 NAME AND PRINCIPAL POSITION      YEAR       SALARY       BONUS     ($) (1)    OPTIONS (#)   COMPENSATION (2)
- ------------------------------  ---------  -----------  ---------  ---------  -------------  -----------------
<S>                             <C>        <C>          <C>        <C>        <C>            <C>
R. Randall Rollins                   1995  $   459,036  $  --      $  --           --            $   1,800
Chairman of the Board &              1994      437,632     --         --           --                1,800
Chief Executive Officer              1993      437,632     --         --           --                2,830
 
Gary W. Rollins                      1995      798,228     --         --           --                1,800
President &                          1994      757,632     --         --           --                1,800
Chief Operating Officer              1993      757,632     --         --           --                2,830
 
Gene L. Smith                        1995      162,779     --         --           --                1,800
Chief Financial Officer              1994      157,332     25,030   51,075          4,000            1,800
                                     1993      137,400     34,350     --              800            2,015
</TABLE>
 
- ------------------------
(1)  The values set forth above in the column for restricted stock awards are as
    of January 24, 1994, the  date of grant of  Time Lapse Restricted Stock.  On
    December  31, 1995, these were  the only shares of  restricted stock held by
    the Named Executive. The  number of shares and  their value on December  31,
    1995  were  as  follows: Mr.  Smith,  1,800  shares valued  at  $39,825. The
    December 31, 1995 values are based  on the December 31, 1995 closing  market
    stock  price of $22 1/8 and do not take into account any diminution of value
    attributable  to  time  lapse  restrictions  on  these  shares.  Time  Lapse
    Restricted  Stock vests ten years  from the date of  grant. During these ten
    years, grantees receive all dividends declared and retain voting rights  for
    the   granted  shares.  No  Time  Lapse  Restricted  Stock  will  vest  upon
    termination of employment.
 
(2) Effective  October 1,  1983, the  Company adopted  the Rollins  401(k)  Plan
    ("401(k)   Plan"),  a  qualified  retirement   plan  designed  to  meet  the
    requirements of Section 401(k) of the Internal Revenue Code. The 401(k) Plan
    provides for a  matching contribution  of forty  cents ($.40)  for each  one
    dollar  ($1.00) of a  participant's contribution to the  401(k) Plan, not to
    exceed  3  percent  of  his  or  her  annual  compensation  (which  includes
    commissions, overtime and bonuses). A participant's voluntary pre-tax salary
    deferrals  made under the 401(k) Plan are in lieu of payment of compensation
    to the participant. The amounts shown  in this column represent the  Company
    match for the Named Executives.
 
                     OPTION/SAR GRANTS IN FISCAL YEAR 1995
 
    There  were no Incentive Stock Options or Stock Appreciation Right grants to
the Named Executives during 1995.
 
                                       9
<PAGE>
              AGGREGATED OPTION/SAR EXERCISES IN FISCAL YEAR 1995
                         AND YEAR-END OPTION/SAR VALUES
 
<TABLE>
<CAPTION>
                                                                                           NUMBER OF
                                                                                          SECURITIES         VALUE OF
                                                                                          UNDERLYING       UNEXERCISED
                                                                                          UNEXERCISED      IN-THE-MONEY
                                                                                         OPTIONS/SAR'S    OPTIONS/SAR'S
                                                                                         AT FY-END (#)  AT FY-END ($) (1)
                                                    SHARES ACQUIRED          VALUE       EXERCISABLE/      EXERCISABLE/
                     NAME                           ON EXERCISE (#)      REALIZED ($)    UNEXERCISABLE    UNEXERCISABLE
                    ------                       ---------------------  ---------------  -------------  ------------------
<S>                                              <C>                    <C>              <C>            <C>
R. Randall Rollins.............................                0           $       0              0/0   $              0/0
Gary W. Rollins................................                0                   0              0/0                  0/0
Gene L. Smith..................................                0                   0      3,109/7,360        20,188/29,157
</TABLE>
 
- ------------------------
(1) Based on the  closing price of  Company common stock on  the New York  Stock
    Exchange on December 31, 1995 of $22 1/8 per share.
 
            LONG-TERM INCENTIVE PLANS -- AWARDS IN FISCAL YEAR 1995
 
    There were no Long-Term Incentive Plan Awards to the Named Executives during
1995.
 
                                 BENEFIT PLANS
 
    The  Rollins,  Inc. Retirement  Income Plan  is  a trusteed  defined benefit
pension plan. The amounts shown on the following table are those annual benefits
payable for life on retirement at age 65. The amounts computed in the  following
table  assume: (a) that  the participant remains  in the service  of the Company
until his normal retirement date at age 65; (b) that the participant's  earnings
continue at the same rate as paid in the year ended December 31, 1995 during the
remainder  of his service until age 65; (c) that the normal form of benefit is a
single-life annuity;  and  (d)  that  the  Plan  continues  without  substantial
modification.
 
<TABLE>
<CAPTION>
                                                    PENSION PLAN TABLE
                              ---------------------------------------------------------------
                                                     YEARS OF SERVICE
                              ---------------------------------------------------------------
REMUNERATION                      15           20           25           30           35
- ----------------------------  -----------  -----------  -----------  -----------  -----------
<S>                           <C>          <C>          <C>          <C>          <C>
$ 100,000...................  $    22,500  $    30,000  $    37,500  $    45,000  $    45,000
  200,000...................       45,000       60,000       75,000       90,000       90,000
  300,000...................       67,500       90,000      112,500      135,000      135,000
  400,000...................       90,000      120,000      150,000      180,000      180,000
  500,000...................      112,500      150,000      187,500      225,000      225,000
  600,000...................      135,000      180,000      225,000      270,000      270,000
  700,000...................      157,500      210,000      262,500      315,000      315,000
  800,000...................      180,000      240,000      300,000      360,000      360,000
  900,000...................      202,500      270,000      337,500      405,000      405,000
 1,000,000..................      225,000      300,000      375,000      450,000      450,000
</TABLE>
 
The  above table does  not reflect the  Plan offset for  Social Security average
earnings, the maximum limit on covered compensation under Section 401(a)(17)  of
the  Internal  Revenue Code  of 1986  as  amended (the  "Code"), or  the maximum
benefit limitations under Section 415 of the Internal Revenue Code. The  covered
compensation for the Named Executives is identical to the compensation reflected
in  the Summary  Compensation Table  under the  two columns  titled "Salary" and
"Bonus".
 
    Retirement income  benefits  are based  on  the average  of  the  employee's
compensation  from the Company for the  five consecutive complete calendar years
of highest compensation during the last ten consecutive complete calendar  years
("final  average compensation") immediately  preceding the employee's retirement
date or, if earlier,  the date of his  termination of employment. All  full-time
corporate  employees of the  Company and its  subsidiaries (other than employees
subject to collective
 
                                       10
<PAGE>
bargaining agreements) are eligible to participate in the Retirement Income Plan
after completing one  year of  service as an  employee. The  benefit formula  is
1  1/2% of final average  compensation less 3/4% of  final average FICA earnings
multiplied by  years of  service  (maximum 30  years).  The Plan  also  provides
reduced  early retirement benefits under  certain conditions. In accordance with
the Code,  the maximum  annual benefit  that could  be payable  to a  Retirement
Income  Plan beneficiary in 1995 was $120,000. However, this limitation does not
affect previously accrued benefits of  those individuals who became entitled  to
benefits  in  excess  of $120,000  prior  to  the effective  date  of applicable
provisions of the Tax Equity and Fiscal  Responsibility Act of 1982 and the  Tax
Reform  Act of  1986. In  accordance with  the Code  (as amended  by the Omnibus
Budget Reconciliation Act of 1993),  the maximum compensation recognized by  the
Retirement  Income Plan was $150,000 in 1995. Retirement benefits accrued at the
end of any calendar year  will not be reduced by  any subsequent changes in  the
maximum compensation limit.
 
    The current credited years of service for the Named Executives, each of whom
is  a  participant in  the  Plan, are:  R. Randall  Rollins,  12 years;  Gary W.
Rollins, 30 years; and Gene L. Smith, 10 years.
 
    Effective October 1, 1983, the  Company adopted a qualified retirement  plan
designed to meet the requirements of Section 401(k) of the Internal Revenue Code
("401(k)  Plan"). The only  form of benefit  payment under the  401(k) Plan is a
single lump-sum payment equal to the balance in the participant's account on the
date the distribution is processed. Under the 401(k) Plan, the full amount of  a
participant's  accrued benefit  is payable  upon his  termination of employment,
attainment of age  59 1/2 with  respect to pre-tax  deferrals only,  retirement,
total and permanent disability, or death. Amounts contributed to the accounts of
Named  Executives  for 1995  under  this plan  are  reported in  the  "All Other
Compensation" column of the Summary Compensation Table above.
 
                         INDEPENDENT PUBLIC ACCOUNTANTS
 
    Arthur Andersen LLP  served as the  Company's auditors for  1995. As is  its
policy,  upon the recommendation of the  Audit Committee, the Board of Directors
shall select a firm of certified public accountants for 1996. It is  anticipated
that  a representative  of Arthur  Andersen LLP  will be  present at  the Annual
Meeting to answer questions and make  a statement should such representative  so
desire.
 
                             SECTION 16 COMPLIANCE
 
    The  Company  has completed  a review  of Forms  3, 4  and 5  and amendments
thereto furnished to the Company by all Directors, Officers and greater than  10
percent  stockholders subject to the provisions  of Section 16 of the Securities
Exchange Act of 1934. In addition, the Company has a written representation from
all Directors, Officers and  greater than 10 percent  stockholders from whom  no
Form 5 was received, indicating that no Form 5 filing was required. Based solely
on  this review, the  Company believes that filing  requirements of such persons
under Section  16  for  the  fiscal  year ended  December  31,  1995  have  been
satisfied.
 
                             STOCKHOLDER PROPOSALS
 
    Appropriate  proposals  of  stockholders  intended to  be  presented  at the
Company's 1997 Annual Meeting of Stockholders must be received by the Company by
November 22,  1996  for inclusion  in  its proxy  statement  and form  of  proxy
relating  to that meeting. If the date of the next annual meeting is advanced by
more than 30 calendar  days or delayed  by more than 30  calendar days from  the
date  of the annual meeting  to which this proxy  statement relates, the Company
shall, in a timely manner, inform its stockholders of the change and the date by
which proposals of stockholders must be received.
 
                      VOTING PROCEDURES AND VOTE REQUIRED
 
    The Chairman  of  the  Board of  Directors  of  the Company  will  select  a
representative  of the Company's transfer agent as Inspector of the Election, to
determine the  eligibility of  persons present  at the  Meeting to  vote and  to
determine   whether  the  name   signed  on  each   proxy  card  corresponds  to
 
                                       11
<PAGE>
the name of  a stockholder of  the Company. The  Inspector shall also  determine
whether  or not a quorum of the shares  of the Company (consisting of a majority
of the  votes  entitled to  be  cast at  the  Meeting) exists  at  the  Meeting.
Abstentions  and broker  non-votes are counted  for purposes  of determining the
presence or absence of  a quorum for  the transaction of  business. If a  quorum
exists  and a vote is taken at the Meeting, the Inspector shall tabulate (i) the
votes cast for or against each proposal  and (ii) the abstentions in respect  of
each proposal.
 
    In accordance with the Delaware General Corporation Law, the election of the
nominees  named  herein as  directors  will require  the  affirmative vote  of a
plurality of the votes cast  by the shares of  Company Common Stock entitled  to
vote in the election provided that a quorum is present at the Meeting.
 
    In  the  case  of  a  plurality vote  requirement  (as  in  the  election of
directors), where  no particular  percentage vote  is required,  the outcome  is
solely  a matter of comparing the number of votes cast in favor of a proposal to
the number of  votes cast  against the  proposal, and  hence only  votes for  or
against  the proposal (and not abstentions  or broker non-votes) are relevant to
the outcome.
 
                                 MISCELLANEOUS
 
    The Company's Annual Report for the calendar year ended December 31, 1995 is
being mailed to stockholders with this proxy statement.
 
    UPON THE WRITTEN REQUEST OF ANY  RECORD OR BENEFICIAL OWNER OF COMMON  STOCK
OF  THE COMPANY  WHOSE PROXY  WAS SOLICITED IN  CONNECTION WITH  THE 1996 ANNUAL
MEETING OF STOCKHOLDERS, THE COMPANY WILL FURNISH SUCH OWNER, WITHOUT CHARGE,  A
COPY  OF ITS ANNUAL  REPORT ON FORM 10-K  FOR THE YEAR  ENDED DECEMBER 31, 1995.
REQUEST FOR A COPY OF SUCH ANNUAL REPORT ON FORM 10-K SHOULD BE MADE IN WRITING,
ADDRESSED TO ROLLINS,  INC., P.O.  BOX 647, ATLANTA,  GEORGIA 30301,  ATTENTION:
GENE L. SMITH, SECRETARY.
 
    Management  knows of  no business  other than  the matters  set forth herein
which will be presented at  the meeting. Inasmuch as  matters not known at  this
time  may  come before  the meeting,  the  enclosed proxy  confers discretionary
authority with respect to such matters as may properly come before the  meeting;
and  it is the intention of the persons named in the proxy to vote in accordance
with their best judgment on such matters.
 
                                          BY ORDER OF THE BOARD OF DIRECTORS
 
                                          Gene L. Smith, SECRETARY
 
Atlanta, Georgia
March 22, 1996
 
                                       12

<PAGE>

PROXY                            ROLLINS, INC.
         PROXY SOLICITED BY THE BOARD OF DIRECTORS OF ROLLINS, INC. FOR
       ANNUAL MEETING OF STOCKHOLDERS, TUESDAY, APRIL 23, 1996, 9:30 A.M.
 
    The  undersigned hereby constitutes and appoints R. RANDALL ROLLINS and GARY
W. ROLLINS, and each of them, jointly and severally, proxies, with full power of
substitution, to  vote all  shares  of Common  Stock  which the  undersigned  is
entitled  to vote at the Annual Meeting of  Stockholders to be held on April 23,
1996, at  9:30 a.m.,  at 2170  Piedmont  Road, N.E.,  Atlanta, Georgia,  or  any
adjournment thereof.
 
    The  undersigned  acknowledges receipt  of  Notice of  the  aforesaid Annual
Meeting and Proxy Statement, each dated March 22, 1996, grants authority to said
proxies, or either  of them,  or their  substitutes, to  act in  the absence  of
others,  with all the  powers which the undersigned  would possess if personally
present at such meeting, and hereby ratifies and confirms all that said proxies,
or their substitutes, may lawfully do in the undersigned's name, place or stead.
The undersigned instructs said proxies, or either of them, to vote as follows:

ALL  PROXIES SIGNED AND RETURNED  WILL BE VOTED OR  NOT VOTED IN ACCORDANCE WITH
YOUR INSTRUCTIONS, BUT THOSE WITH  NO CHOICE WILL BE  VOTED FOR ELECTION OF  THE
BOARD  OF DIRECTORS' NOMINEES FOR DIRECTOR. THIS PROXY IS SOLICITED ON BEHALF OF
THE BOARD OF DIRECTORS OF THE COMPANY.

                                     (over)

<PAGE>

                          (continued from other side)

<TABLE>
<S>        <C>
1. ELECTION OF DIRECTORS

           / / FOR all Class I nominees listed above (except as marked to the 
               contrary) 
           / / WITHHOLD AUTHORITY to vote for all Class I nominees listed above.

           NOMINEES: R. RANDALL ROLLINS, HENRY B. TIPPIE, JAMES B. WILLIAMS

           (INSTRUCTIONS: To refrain from  voting for any individual  nominee, 
           write that nominee's  name on the space  provided below.)
           _____________________________________________________________________

2. ON ALL  OTHER MATTERS  WHICH MAY  PROPERLY COME  BEFORE THE  MEETING  OR  ANY
   ADJOURNMENT THEREOF.
</TABLE>

                                                               PROXY

                                                    PLEASE SIGN BELOW, DATE AND
                                                    RETURN PROMPTLY
                                                    ____________________________
                                                    ____________________________
                                                             SIGNATURE
                                                    DATED: _____________________
                                                    (Signature should conform to
                                                    name  and  title   stenciled
                                                    hereon. Executors,
                                                    administrators, trustees,
                                                    guardians    and   attorneys
                                                    should add their title  upon
                                                    signing.)
 
   NO POSTAGE REQUIRED IF THIS PROXY IS RETURNED IN THE ENCLOSED ENVELOPE AND
                          MAILED IN THE UNITED STATES.



© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission