ROLLINS INC
DEF 14A, 2000-03-20
TO DWELLINGS & OTHER BUILDINGS
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                            SCHEDULE 14A INFORMATION
                  Proxy Statement Pursuant to Section 14(a) of
                       the Securities Exchange Act of 1934
                                (Amendment No. )

Filed by the Registrant [X]

Filed by a Party other than the Registrant [_]

Check the appropriate box:

[_]  Preliminary Proxy Statement           [ ]  Confidential, for Use of the
[X]  Definitive Proxy Statement                 Commission Only (as permitted by
[_]  Definitive Additional Materials            Rule 14a-6(e)(2))
[_]  Soliciting Material Pursuant to
     (ss.)240.14a-11(c) or (ss.)240.14a-12

                                  ROLLINS, INC.
                                  -------------
                (Name of Registrant as Specified In Its Charter)

                                       N/A
                                       ---
     (Name of Person(s) Filing Proxy Statement if other than the Registrant)


Payment of Filing Fee (Check the appropriate box):

[X]   No fee required.

[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

      1)  Title of each class of securities to which transaction applies:
      2)  Aggregate number of securities to which transaction applies:
      3)  Per unit price or other  underlying  value of transaction  computed
          pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
          filing fee is calculated and state how it was determined):
      4)  Proposed maximum aggregate value of transaction: 5) Total fee paid:

[_]   Fee paid previously with preliminary materials.

[_]   Check box if any part of the fee is offset as  provided  by  Exchange Act
      Rule  0-11(a)(2)  and identify the filing for which the offsetting fee was
      paid  previously.  Identify the previous filing by registration  statement
      number, or the Form or Schedule and the date of its filing.

      1)  Amount Previously Paid:
      2)  Form, Schedule or Registration Statement No.:
      3)  Filing Party:
      4)  Date Filed:
<PAGE>
                                     [LOGO]

                                  ROLLINS, INC.

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                2170 Piedmont Road, N.E., Atlanta, Georgia 30324


TO THE HOLDERS OF THE COMMON STOCK:

         PLEASE  TAKE NOTICE that the 2000  Annual  Meeting of  Stockholders  of
Rollins,  Inc.,  a Delaware  corporation  (the  "Company"),  will be held at the
Company's  offices  located at 2170 Piedmont  Road,  N.E.,  Atlanta,  Georgia on
Tuesday,  April 25, 2000,  at 9:30 A.M.,  or any  adjournment  thereof,  for the
following purposes:

         (a)  To elect two Class II directors to the Board of Directors;

         (b)  To transact such other business as may properly come before the
              meeting or any adjournment thereof.

         The Proxy Statement dated March 24, 2000, is attached.

         The Board of Directors  has fixed the close of business on February 29,
2000, as the record  date for the  determination  of  stockholders  entitled to
notice of, and to vote at, the meeting.

         Stockholders  who do not expect to be present at the  meeting are urged
to complete,  date,  sign, and return the enclosed proxy. No postage is required
if the enclosed envelope is used and mailed in the United States.

                                          BY ORDER OF THE BOARD OF DIRECTORS
                                          Michael W. Knottek, Secretary

Atlanta, Georgia
March 24, 2000
<PAGE>
                                 PROXY STATEMENT

         The following information concerning the enclosed proxy and the matters
to be acted upon at the Annual Meeting of  Stockholders  to be held on April 25,
2000, is submitted by the Company to the stockholders for their information.

                    SOLICITATION OF AND POWER TO REVOKE PROXY

         A form of proxy is  enclosed.  Each  proxy  submitted  will be voted as
directed,  but if not  otherwise  specified,  proxies  solicited by the Board of
Directors of the Company will be voted in favor of the  candidates  for election
to the Board of Directors.

         This  Proxy  Statement  and a  form  of  proxy  were  first  mailed  to
stockholders on or about March 24, 2000. A stockholder  executing and delivering
a proxy has power to revoke the same and the authority thereby given at any time
prior to the exercise of such authority,  if he so elects,  by contacting either
proxy holder.

                                  CAPITAL STOCK

         The  outstanding  capital  stock of the  Company on  February  29, 2000
consisted  of  29,881,458  shares of Common  Stock,  par value  $1.00 per share.
Holders of Common Stock are entitled to one vote (non-cumulative) for each share
of such stock  registered in their  respective names at the close of business on
February  29, 2000,  the record date for  determining  stockholders  entitled to
notice of and to vote at the meeting or any adjournment thereof.

         A majority of the  outstanding  shares will  constitute a quorum at the
Annual  Meeting.  Abstentions  and broker  non-votes are counted for purposes of
determining the presence or absence of a quorum for the transaction of business.
In  accordance  with  General  Corporation  Law of the  state of  Delaware,  the
election of the nominees named herein as Directors will require the  affirmative
vote of a  plurality  of the votes cast by the shares of  Company  Common  Stock
entitled to vote in the election provided that a quorum is present at the Annual
Meeting.  In the case of a plurality  vote  requirement  (as in the  election of
directors),  where no  particular  percentage  vote is required,  the outcome is
solely a matter of  comparing  the  number of votes cast for each  nominee,  and
hence only votes for director nominees (and not abstentions or broker non-votes)
are relevant to the outcome.

         The names of the executives named in the Summary Compensation Table and
the name and address of each  stockholder  who owned  beneficially  five percent
(5%) or more of the shares of Common  Stock of the Company on February 29, 2000,
together with the number of shares so owned and the  percentage  of  outstanding
shares that ownership  represents,  and information as to Common Stock ownership
of the executive  officers and directors of the Company as a group (according to
information received by the Company) is set out below:
<TABLE>
<CAPTION>

                                                                Amount            Percent of
                                                             Beneficially        Outstanding
Name and Address of Beneficial Owner                           Owned (1)            Shares
- ------------------------------------                           ---------            ------
<S>                                                         <C>                      <C>
R. Randall Rollins                                          13,847,245(2)            46.3
2170 Piedmont Road, N.E.
Atlanta, Georgia

Gary W. Rollins                                             14,388,660(3)            48.2
2170 Piedmont Road, N.E.
Atlanta, Georgia
</TABLE>
                                       2
<PAGE>
<TABLE>
<CAPTION>
                                                                Amount            Percent of
                                                             Beneficially        Outstanding
Name and Address of Beneficial Owner                            Owned (1)           Shares
- ------------------------------------                            ---------           ------
<S>                                                          <C>                     <C>
Mario Gabelli                                                6,581,875(4)            22.0
One Corporate Center
Rye, New York 10020

Michael W. Knottek                                             705,452(5)             2.4

Harry J. Cynkus                                                  8,900(6)               -

All Directors and Executive Officers as a group             16,247,829(7)            54.4
  (9 persons)
</TABLE>

(1)      Except as otherwise noted, the nature of the beneficial ownership for
         all shares is sole voting and investment power.

(2)      Includes  163,292 shares of the Company held as Trustee,  Guardian,  or
         Custodian  for his  children or as  custodian  for the  children of his
         brother, Gary W. Rollins. Also includes 2,079,700 shares of the Company
         held in five  trusts  of  which he is a  Co-Trustee  and as to which he
         shares voting and investment  power. Does not include 61,530* shares of
         the Company held by his wife. Also includes  10,419,000 shares owned by
         LOR, Inc. Mr. Rollins is an officer,  director and  stockholder of LOR,
         Inc. Also includes 432,000 shares owned by The Rollins Holding Company.
         Mr. Rollins is an officer,  director and stockholder of Rollins Holding
         Company,  Inc.  Also  includes  683,288  shares  owned by Mr. O.  Wayne
         Rollins' Estate.  Mr. Rollins is the Co-Executor and Co-Trustee of this
         estate.  Also  includes  50,010  shares  owned  by the  RWR  Investment
         Partnership, a Georgia limited partnership, of which Mr. Rollins is the
         sole general partner.

(3)      Includes  365,846  shares  of the  Company  held as  Custodian  for the
         grandchildren of his brother, R. Randall Rollins,  and 2,046,100 shares
         of the Company in five trusts of which he is Co-Trustee and as to which
         he shares voting and investment power. Does not include 66,140* shares
         of the Company held by his wife. Also includes  10,419,000 shares owned
         by LOR, Inc. Mr.  Rollins is an officer,  director and  stockholder  of
         LOR,  Inc. Also includes  432,000  shares owned by The Rollins  Holding
         Company. Mr. Rollins is an officer, director and stockholder of Rollins
         Holding  Company,  Inc.  Also includes  683,288  shares owned by Mr. O.
         Wayne Rollins' Estate. Mr. Rollins is the Co-Executor and Co-Trustee of
         this estate.

(4)      Based  upon  information  received  by the  Company,  an  aggregate  of
         6,581,875  shares of Company  Common  Stock are  beneficially  owned by
         Mario Gabelli and entities  controlled  directly or indirectly by Mario
         Gabelli as follows:  GAMCO Investors,  Inc., 4,794,875 shares;  Gabelli
         Funds,  Inc.,  1,783,000  shares and Mr. Mario  Gabelli,  4,000 shares.
         GAMCO Investors, Inc. does not have authority to vote 148,500 shares of
         the total  4,794,875  held.  Several of these entities share voting and
         disposition  powers with respect to the shares of Company  Common Stock
         held by them.

(5)      Includes options to purchase 16,000 shares,  which are currently
         exercisable or will  become  exercisable  within  60 days  of the  date
         hereof.  This excludes  options to  purchase  56,000  shares  that are
         not  currently exercisable  and will not become  exercisable  within
         sixty days of the date hereof.  Also includes  682,552 shares held by
         the Rollins 401 (k)Plan as to which Mr. Knottek has voting power.

(6)      Mr.  Cynkus  owns less than 1% of  outstanding  shares.  This  includes
         options to purchase  6,000 shares,  which are currently  exercisable or
         will  become  exercisable  within  60 days  of the  date  hereof.  This
         excludes  options to  purchase  21,000  shares  that are not  currently
         exercisable  and will not become  exercisable  within sixty days of the
         date hereof.

(7)      Shares held in trusts as to which more than one officer and/or director
         are  Co-Trustees  have been  included only once.  These shares  include
         shares held by LOR, Inc. and Rollins Holding Company.

*        Messrs. R. Randall Rollins and Gary W. Rollins disclaim any beneficial
         interest in these holdings.

                                       3
<PAGE>
                              ELECTION OF DIRECTORS

         Two  individuals  are to be elected  at the Annual  Meeting to serve as
Class II  directors  for a term of three  years,  and  until  the  election  and
qualification of their successors. Five other individuals serve as directors but
are not standing for  re-election  because their terms as directors  extend past
this Annual Meeting pursuant to provisions of the Company's Bylaws which provide
for the election of directors for staggered terms,  with each director serving a
three-year term.  Unless authority is withheld,  the proxy holders will vote for
the election of the fourth and fifth persons named below to three-year  terms as
directors.  Although  Management does not contemplate  the  possibility,  in the
event any  nominee is not a  candidate  or is unable to serve as director at the
time of the election,  unless  authority is withheld,  the proxies will be voted
for any nominee who shall be  designated  by the present  Board of  Directors to
fill such vacancy.

         The  name  and  age  of  each  of the  two  nominees,  their  principal
occupations,  together  with the number of shares of Common  Stock  beneficially
owned, directly or indirectly, by each nominee and the percentage of outstanding
shares that ownership  represents,  all as of the close of business February 29,
2000,  (according  to  information  received by the  Company) are set out below.
Similar  information is also provided for those  directors whose terms expire in
future years.
<TABLE>
<CAPTION>
                                                                                                       Shares           Percent of
                                                                           Service as                of Common          Outstanding
Name                                     Principal Occupation (1)           Director       Age        Stock (2)           Shares
- ----                                     ------------------------           --------       ---        ---------           ------
<S>                                 <C>                                   <C>               <C>      <C>                  <C>
Class I (Term Expires 2002)
R. Randall Rollins (3)              Chairman  of the  Board  and Chief    1968 to date      68       13,847,245(4)         46.3
                                    Executive  Officer of the Company;
                                    Chairman   of  the  Board,   Chief
                                    Executive  Officer  of  RPC,  Inc.
                                    (oil and gas  field  services  and
                                    boat manufacturing)

Henry B. Tippie                     Chairman  of the  Board  and Chief    1960 to           73        1,244,750(5)          4.2
                                    Executive    Officer   of   Tippie    1970;
                                    Services,     Inc.     (management    1974 to
                                    services);    Chairman    of   the    date
                                    Executive   Committee   and   Vice
                                    Chairman  of the Board of  Rollins
                                    Truck   Leasing   Corp.   (vehicle
                                    leasing    and    transportation);
                                    Chairman    of    the    Executive
                                    Committee   of  Matlack   Systems,
                                    Inc.     (bulk     trucking    and
                                    terminaling);   Vice  Chairman  of
                                    the    Board   of   Dover    Downs
                                    Entertainment,  Inc.  (operator of
                                    multi-purpose      gaming      and
                                    entertainment    complex)   (since
                                    October 1996)

James B. Williams                   Chairman    of    the    Executive    1978 to date      66           20,000               *
                                    Committee of SunTrust Banks,  Inc.
                                    (bank holding company)
</TABLE>

                                       4
<PAGE>
<TABLE>
<CAPTION>

                                                                                                       Shares           Percent of
                                                                           Service as                of Common          Outstanding
Name                                     Principal Occupation (1)           Director       Age        Stock (2)           Shares
- ----                                     ------------------------           --------       ---        ---------           ------
<S>                                 <C>                                   <C>               <C>      <C>                   <C>
Class II (Term Expires 2003)
John W. Rollins (3)                 Chairman  of the  Board  and Chief    1948 to date      83           15,510(6)            *
                                    Executive   Officer   of   Rollins
                                    Truck   Leasing   Corp.   (vehicle
                                    leasing    and    transportation);
                                    Chairman  of the  Board  of  Dover
                                    Downs     Entertainment,      Inc.
                                    (operator of multi-purpose  gaming
                                    and entertainment  complex) (since
                                    October 1996)

Gary W. Rollins (3)                 President   and  Chief   Operating    1981 to date      55       14,388,660(7)         48.2
                                    Officer  of  the  Company   (since
                                    1984)

Class III (Term Expires 2001)
Wilton Looney                       Honorary  Chairman of the Board of    1975 to date      80            1,500               *
                                    Genuine Parts Company  (automotive
                                    parts distributor)

Bill J. Dismuke                     Retired   President   of   Edwards    1984 to date      63              900               *
                                    Baking Company  (manufacturing  of
                                    baked pies and pie pieces)
</TABLE>

(1)      Except  as  noted,  each  of  the  Directors  has  held  the positions
         of responsibility  set out in this column (but not  necessarily  his
         present title)for more  than five  years.  In  addition  to the
         directorships  listed in this column,  the following  individuals also
         serve on the Boards of Directors of the following  companies:  John W.
         Rollins:  Matlack Systems,  Inc. and Safety-Kleen Corporation;  Henry
         B. Tippie: Safety-Kleen Corporation;  James B. Williams: The Coca-Cola
         Company,  Genuine Parts Company,  and  Georgia-Pacific  Corp.; Gary W.
         Rollins: Rollins Truck Leasing Corporation;  R. Randall Rollins:
         SunTrust Banks, Inc., SunTrust Banks of Georgia, and Dover Downs
         Entertainment, Inc. All persons named in the above table, other than
         Bill J. Dismuke, are also directors of RPC, Inc.

(2)      Except as otherwise noted, the nature of the beneficial ownership for
         all shares is sole voting and investment power.

(3)      R.  Randall Rollins and Gary W. Rollins are brothers.  John W.Rollins
         is their uncle.

(4)      (See information contained in footnote (2) to the table appearing in
         Capital Stock section.)

(5)      Includes 909,750** shares of Common Stock of the Company in five trusts
         of  which  he is  Co-Trustee  and as to  which  he  shares  voting  and
         investment  power,  5,000**  shares  in a trust of which he is the sole
         Trustee,  and 10,000 shares in a partnership  which he has voting right
         for 10,000 shares but  beneficial  partnership  interest of 100 shares.
         Does not include shares of Common Stock of the Company owned by Rollins
         Holding Company,  an interest in which is indirectly held by a trust of
         which  Mr.  Tippie is a  Co-Trustee  but not a  beneficiary,  and 300**
         shares held by his wife.

(6)      Does not include 1,950** shares held by his wife as custodian for his
         children.

(7)      (See information contained in footnote (3) to the table appearing in
         Capital Stock section.)
* Less than 1% of outstanding shares.
** Messrs. John W. Rollins and Henry B. Tippie disclaim any beneficial interest
   in these holdings.

                                       5
<PAGE>

            BOARD OF DIRECTORS COMPENSATION, COMMITTEES AND MEETINGS

         During 1999,  non-employee  Directors  received  $750 for each Board of
Directors or  committee  meeting they  attended,  plus $10,000 per year, from
the Company.

         The Audit  Committee of the Board of Directors of the Company  consists
of Henry B. Tippie,  Chairman;  Wilton Looney; and James B. Williams.  The Audit
Committee  had two  meetings  during  the year  ended  December  31,  1999.  Its
functions are to select a firm of certified public  accountants whose duty it is
to audit the books and  accounts  of the Company  and its  subsidiaries  for the
fiscal year for which they are appointed and to monitor the effectiveness of the
audit  efforts and the  Company's  financial  and  accounting  organization  and
financial reporting. The Compensation Committee of the Board of Directors of the
Company  consists of Henry B.  Tippie,  Chairman;  Wilton  Looney;  and James B.
Williams.  The  Compensation  Committee  had one  meeting  during the year ended
December 31, 1999. The function of the  Compensation  Committee is to review the
Company's  executive  compensation  structure  and  recommend  to the  Board any
changes to insure continued effectiveness. It also administers the Rollins, Inc.
1994 and 1998 Employee  Stock  Incentive  Plans.  The Board of Directors met, or
took  action by way of  unanimous  consent,  seven  times  during the year ended
December 31, 1999. No Director attended fewer than 75% of the board meetings and
meetings of committees on which he served during 1999. The Company does not have
a nominating committee of the Board of Directors.

         REPORT OF THE COMPENSATION COMMITTEE AND THE PERFORMANCE GRAPH

         Notwithstanding  anything  to  the  contrary  set  forth  in any of the
Company's  filings  under  the  Securities  Act  of  1933,  as  amended,  or the
Securities  Exchange Act of 1934,  as amended,  that might  incorporate  Company
filings,  including  this Proxy  Statement,  in whole or in part,  the following
report and the Performance Graph shall not be incorporated by reference into any
such filings.

         REPORT OF THE COMPENSATION COMMITTEE ON EXECUTIVE COMPENSATION

During fiscal year 1999, the members of the Compensation  Committee of the Board
of Directors held primary  responsibility for determining executive compensation
levels. The Compensation Committee is comprised of outside directors who are not
eligible to participate in the Company's  compensation plans and over whose name
this report is presented.

The  Company is engaged in a highly  competitive  industry.  The  actions of the
executive  officers  have a  profound  impact on the  short-term  and  long-term
profitability  of the Company;  therefore,  the design of the executive  officer
compensation  package is very important.  In order to retain key employees,  the
Company has an executive  compensation  package that is driven by an increase in
shareholder  value, the overall  performance of the Company,  and the individual
performance of the executive.  The measures of the Company's performance include
sales revenue and net income.

Pursuant to the above compensation philosophy,  the three main components of the
executive  compensation  package are base salary,  a cash  incentive  plan,  and
stock-based incentive plans.

The factors  subjectively  used in  determining  base salary  include the recent
profit performance of the Company, the magnitude of responsibilities,  the scope
of the position, individual performance and the pay received by peers in similar
positions  in the  same  geographic  area.  These  factors  are not  used in any
specific formula or weighting. The salaries of the Named Executives are reviewed
annually.  One Named  Executive  received  a raise in 1999 that was based on his
individual  performance and overall departmental  improvements.  The other three
did not receive a raise  because the current  salaries  were deemed  appropriate
given the profits of the Company in 1999.

The annual  cash  incentive  compensation  package  for the  non-Director  Named
Executives is developed by the Chief  Executive  Officer of the Company prior to
the end of each fiscal year. It is based upon performance objectives for the
ensuing  fiscal  year.  The  specific  performance  objectives  relate  to  each

                                       6
<PAGE>

executive improving the contribution of his functional area of responsibility to
further enhance the earnings of the Company.  These  performance  objectives and
incentive  package are then  reviewed by the  Compensation  Committee and either
accepted,  amended or modified.  Both of the Named  Executives  participating in
this Plan earned a bonus during 1999 as a result of improvements in departmental
function and progress made toward the Company's strategic objectives.  The Chief
Executive  Officer and the Chief  Operating  Officer do not  participate in this
cash incentive plan.

Awards under the Company's Stock Option Plans are purely discretionary,  and are
not based upon any  specific  formula and may or may not be granted in any given
fiscal year.  When  considering  the grant of stock  options,  the  Compensation
Committee gives  consideration to the overall performance of the Company and the
performance of individual  employees.  The Chief Executive  Officer,  R. Randall
Rollins,  and  the  Chief  Operating  Officer,  Gary  W.  Rollins,   maintain  a
significant  ownership  interest  in  the  Company  and  were,  therefore,   not
considered  for grants in 1999 under the 1994 or 1998 Employee  Stock  Incentive
Plan.  Grants  are made  under  the Plans  and the  Plans  are  administered  by
non-employee  directors  within the meaning of Rule 16b-3  under the  Securities
Exchange Act of 1934, as amended.  During the fiscal year 1999, the non-Director
Named  Executives  were granted a total of 44,000  Incentive  Stock Options.  In
general,  these  grants  were  based  upon  the  scope of the  position  and the
individual performance of each individual.

The Committee  thinks it unlikely that any  participants  in the Company's stock
plans  will,  in the  foreseeable  future,  receive  in excess of $1  million in
aggregate  compensation  (the  maximum  amount for which an employer may claim a
compensation  deduction  pursuant to Section 162(m) of the Internal Revenue Code
of 1986, as amended,  unless certain performance related compensation exemptions
are met) during any fiscal year,  and has therefore,  determined  that since the
exemption  requirement  does not apply,  the Company will not change its various
compensation  plans, or otherwise meet the  requirements  of such exemption,  at
this time.

CEO COMPENSATION

The CEO's compensation is determined by the Compensation  Committee.  For fiscal
year 1999,  the cash  compensation  for R. Randall  Rollins was  $461,045.  This
represents the total  compensation  for Mr. Rollins,  no portion of which was in
performance   driven  bonuses  or  stock  based  incentive   plans.   The  CEO's
compensation  is based upon the  long-term  growth in the  Company's net income,
shareholder value  improvements,  as well as, the CEO's individual  performance.
The decision of the  Compensation  Committee is, however,  subjective and is not
based upon any specific formula or guidelines. The CEO does not consult with the
Compensation  Committee when his salary is  determined.  Neither the CEO nor any
other member of the Compensation Committee participates in any Company incentive
program.

                                                  Henry B. Tippie, Chairman
                                                  Wilton Looney
                                                  James B. Williams

                                       7
<PAGE>

                                PERFORMANCE GRAPH

         As part of the  executive  compensation  information  presented in this
Proxy  Statement,  the Securities and Exchange  Commission  requires a five year
comparison of the cumulative total  stockholder  return based on the performance
of the stock of the Company as compared  with both a broad  equity  market index
and an industry or peer group index. The indices included in the following graph
are the S&P 500 Index and the S&P 500 Commercial Services Index.

                COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*
           EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPH

<TABLE>
<CAPTION>
Years          Rollins, Inc.         S&P 500           S&P Commercial Svcs.
- -----          -------------         -------           --------------------
<S>              <C>                 <C>                    <C>
1994             $100.00             $100.00                $100.00
1995               97.93              137.58                 128.82
1996               90.97              169.17                 155.62
1997               94.85              225.61                 243.82
1998               84.05              290.09                 267.12
1999               72.94              351.13                 208.13
</TABLE>

                       ASSUMES INITIAL INVESTMENT OF $100
                 *TOTAL RETURN ASSUMES REINVESTMENT OF DIVIDENDS
               NOTE: TOTAL RETURNS BASED ON MARKET CAPITALIZATION

           COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

         The following directors serve on the Company's Compensation Committee:
Henry B. Tippie, Wilton Looney, and James B. Williams. None of these individuals
are employees of the Company.  No executive  officer of the Company  serves on a
Compensation  Committee of another company.  R. Randall Rollins, an executive of
the Company,  serves on the Board of Directors of both SunTrust Banks,  Inc. and
SunTrust Banks of Georgia,  a subsidiary of SunTrust Banks, Inc. Mr. Williams is
the Chairman and Chief Executive  Officer of SunTrust Banks, Inc. Mr. Rollins is
not on the  Compensation  Committee  of  either  SunTrust  Banks of  Georgia  or
SunTrust Banks, Inc. Rollins,  Inc. maintains a significant banking relationship
with SunTrust Banks of Georgia.  All banking services provided by SunTrust Banks
of Georgia are priced at market-competitive rates.

                                     8
<PAGE>

                             EXECUTIVE COMPENSATION

         Shown  below  is  information   concerning  the  annual  and  long-term
compensation  for  services in all  capacities  to the Company for the  calendar
years ended  December 31, 1999,  1998 and 1997,  of those  persons who were,  at
December 31, 1999 (i) the chief executive officer and (ii) the other most highly
compensated  executive  officers of the Company whose total annual  compensation
exceeded $100,000 ("the Named Executives"):


                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                            Annual Compensation                   Long-Term Compensation Awards
                                            -------------------                   -----------------------------

Name and Principal Position             Year     Salary ($)  Bonus ($)   Restricted     Securities        LTIP         All Other
- ---------------------------             ----     ----------  ---------     Stock       Underlying     Payouts (3)  Compensation (1)
                                                                           Awards       Options (#)   -----------  ----------------
                                                                           ------       -----------
<S>                                     <C>     <C>         <C>               <C>          <C>              <C>        <C>
R. Randall Rollins................      1999    $461,045      $-              -              -              -           $2,400
Chairman of the Board and               1998     457,632       -              -              -              -            1,920
Chief Executive Officer                 1997     459,018       -              -              -              -            1,920

Gary W. Rollins...................      1999    $798,572      $-              -              -              -           $2,400
President and                           1998     797,908       -              -              -              -            1,920
Chief Operating Officer                 1997     798,208       -              -              -              -            1,920

Michael W. Knottek.............         1999    $200,708    $95,500           -            32,000           -           $2,400
Vice President and Secretary            1998     192,560     15,000           -            40,000           -            1,920
                                        1997      70,759       -              -               -             -              -

Harry J. Cynkus...................      1999    $170,333    $77,407           -            12,000           -          $22,540
Chief Financial Officer and             1998     114,548     10,500           -            15,000           -              -
 Treasurer
</TABLE>
- -----------

(1)      Except for the $20,140 for relocation expenses paid to Harry J. Cynkus,
         the amounts  shown in this column  represent  the Company match for the
         Named Executives under the Rollins 401 (k) Plan.  Effective  October 1,
         1983, the Company  adopted the Rollins 401(k) Plan ("401(k)  Plan"),  a
         qualified  retirement plan designed to meet the requirements of Section
         401(k) of the Internal  Revenue  Code.  The 401(k) Plan  provides for a
         matching contribution of forty cents ($.40) for each one dollar ($1.00)
         of a  participant's  contribution  to the 401(k) Plan,  not to exceed 3
         percent of his or her annual compensation (which includes  commissions,
         overtime  and  bonuses).  A  participant's   voluntary  pre-tax  salary
         deferrals  made  under  the  401(k)  Plan  are in  lieu of  payment  of
         compensation to the participant.

                                       9
<PAGE>

                      OPTION/SAR GRANTS IN FISCAL YEAR 1999

         The following table sets forth stock options granted in the fiscal year
ending  December 31, 1999 to each of the Named  Executives.  The table also sets
forth the  hypothetical  gains  that would  exist for the  options at the end of
their ten-year term,  assuming  compound rates of stock  appreciation  of 5% and
10%.  The actual  future value of the options will depend on the market value of
the Company's  Common Stock.  All option exercise prices are based on the market
price at the grant date.

<TABLE>
<CAPTION>

                                                             Individual Grants (1)                           Potential Realizable
                                                             ---------------------                           Value at Annual Rates
                                                                                                                Of Stock Price
                                                                                                               Appreciation for
                                                                                                                Option Term (2)
Name                                     Number of       Percent of         Exercise         Expiration       5% ($)      10% ($)
- ----                                    Securities         Total             or Base            Date          ------      -------
                                        Underlying        Options         Price ($/Sh)          ----
                                          Options        Granted to       ------------
                                        Granted (#)      Employees
                                        -----------      in Fiscal
                                                            Year
                                                            ----
<S>                                        <C>               <C>              <C>             <C>           <C>          <C>
R. Randall Rollins.................          -               N/A                 N/A              N/A           N/A          N/A
Gary W. Rollins....................          -               N/A                 N/A              N/A           N/A          N/A
Michael W. Knottek.................        32,000(3)         3.7%             16 5/16         01/26/09      $328,283     $831,934
Harry J. Cynkus....................        12,000(3)         1.4%             16 5/16         01/26/09      $123,106     $311,975
</TABLE>
- -----------

(1)      Options were granted on January 26,  1999 at a price of $16 5/16 per
         share. No Stock  Appreciation  Rights were granted to the Named
         Executives during 1999.

(2)      These  amounts,  based  on  assumed  appreciation  rates  of 5% and 10%
         prescribed by the Securities  and Exchange  Commission  rules,  are not
         intended  to  forecast  possible  future  appreciation,  if any, of the
         Company's  stock price.  These numbers do not take into account certain
         provisions of options providing for termination of the option following
         termination of employment,  nontransferability,  or phased-in  vesting.
         The  Company  did  not use an  alternative  formula  for a  grant  date
         valuation  as it is not aware of any formula that will  determine  with
         reasonable accuracy a present value based on future unknown or volatile
         factors.  Future  compensation  resulting  from option  grants is based
         solely on the performance of the Company's stock price.

(3)      These Incentive Stock Options vest and become exercisable 20% each year
         over 5 years and expire after 10 years.

               AGGREGATED OPTION/SAR EXERCISES IN FISCAL YEAR 1999
                         AND YEAR-END OPTION/SAR VALUES
<TABLE>
<CAPTION>

Name                                        Shares Acquired            Value             Number of                Value of
- ----                                         On Exercise (#)        Realized ($)        Securities              Unexercised
                                             ---------------        ------------        Underlying             In-the-Money
                                                                                        Unexercised            Options/SAR's
                                                                                       Options/SAR's          At FY-End ($) (1)
                                                                                       At FY-End (#)            Exercisable/
                                                                                       Exercisable/            Unexercisable
                                                                                       Unexercisable           -------------
                                                                                       -------------
<S>                                                 <C>                  <C>            <C>                         <C>
R. Randall Rollins...............                   -                    $-                 -/-                     $-/-
Gary W. Rollins..................                   -                     -                 -/-                      -/-
Michael W. Knottek...............                   -                     -             8,000/72,000                 -/-
Harry J. Cynkus..................                   -                     -             3,000/27,000                 -/-
</TABLE>
(1)      Based on the  closing  price of the  Company's  Common  Stock on the
         New York  Stock  Exchange  on  December  31, 1999 of $15.00 per share.

                                       10
<PAGE>

                                  BENEFIT PLANS

         The Rollins,  Inc. Retirement Income Plan is a trusteed defined benefit
pension plan. The amounts shown on the following table are those annual benefits
payable for life on retirement at age 65. The amounts  computed in the following
table  assume:  (a) that the  participant  remains in the service of the Company
until his normal retirement date at age 65; (b) that the participant's  earnings
continue at the same rate as paid in the year ended December 31, 1999 during the
remainder of his service  until age 65; (c) that the normal form of benefit is a
single-life  annuity;  and (d)  that  the  Plan  continues  without  substantial
modification.

<TABLE>
<CAPTION>

                                                             PENSION PLAN TABLE
                                                             ------------------
                                                                   Years of Service
                                                                   ----------------
Remuneration                                    15            20            25           30            35
- ------------                                    --            --            --           --            --
<S>                                            <C>           <C>           <C>          <C>           <C>
$ 100,000..............................        $22,500       $30,000       $37,500      $45,000       $45,000
  200,000..............................         45,000        60,000        75,000       90,000        90,000
  300,000..............................         67,500        90,000       112,500      135,000       135,000
  400,000..............................         90,000       120,000       150,000      180,000       180,000
  500,000..............................        112,500       150,000       187,500      225,000       225,000
  600,000..............................        135,000       180,000       225,000      270,000       270,000
  700,000..............................        157,500       210,000       262,500      315,000       315,000
  800,000..............................        180,000       240,000       300,000      360,000       360,000
  900,000..............................        202,500       270,000       337,500      405,000       405,000
1,000,000..............................        225,000       300,000       375,000      450,000       450,000
</TABLE>

The above table does not reflect  the Plan  offset for Social  Security  average
earnings,  the maximum limit on  compensation  under  Section  401(a)(17) of the
Internal  Revenue Code of 1986 as amended (the "Code"),  or the maximum  benefit
limitations  under  Section  415 of the  Code.  The  compensation  for the Named
Executives   is  identical  to  the   compensation   reflected  in  the  Summary
Compensation Table under the two columns titled "Salary" and "Bonus".

         Retirement  income  benefits are based on the average of the employee's
compensation  from the Company for the five consecutive  complete calendar years
of highest  compensation during the last ten consecutive complete calendar years
("final average  compensation")  immediately preceding the employee's retirement
date or, if earlier,  the date of his  termination of employment.  All full-time
corporate  employees of the Company and its  subsidiaries  (other than employees
subject to collective bargaining  agreements) are eligible to participate in the
Retirement Income Plan after completing one year of service as an employee.  The
benefit  formula  is 1 1/2% of final  average  compensation  less  3/4% of final
average FICA  earnings  multiplied by years of service  (maximum 30 years).  The
Plan also provides reduced early retirement  benefits under certain  conditions.
In accordance with the Code, the maximum annual benefit that could be payable to
a  Retirement  Income  Plan  beneficiary  in 1999 was  $130,000.  However,  this
limitation does not affect previously  accrued benefits of those individuals who
became entitled to benefits in excess of $130,000 prior to the effective date of
applicable  provisions of the Tax Equity and Fiscal  Responsibility  Act of 1982
and the Tax Reform Act of 1986. In  accordance  with the Code (as amended by the
Omnibus Budget Reconciliation Act of 1993), the maximum compensation  recognized
by the Retirement Income Plan was $160,000 in 1999.  Retirement benefits accrued
at the end of any calendar year will not be reduced by any subsequent changes in
the maximum compensation limit.

         The current  credited  years of service for the Named Executives, each
of whom is a participant in the Plan, are: R. Randall  Rollins,  16 years; Gary
W. Rollins, 30 years; Michael W. Knottek, 2 years; and Harry J. Cynkus, 1 year.

                                       11
<PAGE>
         Effective  October 1, 1983, the Company adopted a qualified  retirement
plan designed to meet the  requirements  of Section  401(k) of the Code ("401(k)
Plan").  The only form of  benefit  payment  under the  401(k)  Plan is a single
lump-sum payment equal to the balance in the  participant's  account on the date
the  distribution  is  processed.  Under the 401(k)  Plan,  the full amount of a
participant's  accrued  benefit is payable upon his  termination  of employment,
attainment of age 59 1/2 (with respect to pre-tax  deferrals only),  retirement,
total and permanent disability,  or death. Amounts contributed by the Company to
the  accounts of Named  Executives  for 1999 under this plan are reported in the
"All Other Compensation" column of the Summary Compensation Table above.

                         INDEPENDENT PUBLIC ACCOUNTANTS

         Arthur  Andersen LLP served as the  Company's  auditors for 1999. As is
its  policy,  upon the  recommendation  of the  Audit  Committee,  the  Board of
Directors  shall select a firm of certified  public  accountants for 2000. It is
anticipated that a representative  of Arthur Andersen LLP will be present at the
Annual   Meeting  to  answer   questions  and  make  a  statement   should  such
representative so desire.

             SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

         The Company has  completed a review of Forms 3, 4 and 5 and  amendments
thereto furnished to the Company by all Directors,  Officers and greater than 10
percent  stockholders  subject to the provisions of Section 16 of the Securities
Exchange Act of 1934. In addition, the Company has a written representation from
all Directors,  Officers and greater than 10 percent  stockholders  from whom no
Form 5 was received, indicating that no Form 5 filing was required. Based solely
on this  review,  the  Company  believes  that all filing  requirements  of such
persons under Section 16 for the fiscal year ended December 31, 1999 were timely
satisfied.

                              STOCKHOLDER PROPOSALS

Appropriate  proposals of stockholders intended to be presented at the Company's
2001 Annual  Meeting of the  Stockholders,  pursuant  to Rule 14a-8  promulgated
under the Securities  Exchange Act of 1934, as amended,  must be received by the
Company by November 24, 2000 for  inclusion in its proxy  statement  and form of
proxy relating to that meeting.

With respect to the Company's  annual meeting of the  stockholders to be held in
2001, all stockholder proposals submitted outside the stockholder proposal rules
contained in Rule 14a-8 promulgated  under the Securities  Exchange Act of 1934,
as amended,  which  pertains to the  inclusion  of  stockholder  proposals  in a
Company's proxy materials,  must be received by the Company by February 7, 2001,
in order to be considered timely. With regard to such stockholder proposals,  if
the date of the next annual meeting of  stockholders is advanced or delayed more
than 30  calendar  days from April 25,  2001,  the  Company  shall,  in a timely
manner,  inform  its  stockholders  of the  change and of the date by which such
proposals must be received.

                                  MISCELLANEOUS

         The Company's  Annual Report for the calendar year ended  December 31,
1999 is being mailed to stockholders with this proxy statement.

         UPON THE WRITTEN  REQUEST OF ANY RECORD OR  BENEFICIAL  OWNER OF COMMON
STOCK OF THE  COMPANY  WHOSE PROXY WAS  SOLICITED  IN  CONNECTION  WITH THE 2000
ANNUAL  MEETING OF  STOCKHOLDERS,  THE COMPANY WILL FURNISH SUCH OWNER,  WITHOUT
CHARGE, A COPY OF ITS ANNUAL REPORT ON FORM 10-K FOR THE YEAR ENDED DECEMBER 31,
1999.  REQUEST FOR A COPY OF SUCH  ANNUAL  REPORT ON FORM 10-K SHOULD BE MADE IN
WRITING,  ADDRESSED TO ROLLINS,  INC.,  P.O. BOX 647,  ATLANTA,  GEORGIA  30301,
ATTENTION: HARRY J. CYNKUS, CHIEF FINANCIAL OFFICER.

                                       12
<PAGE>
Management  knows of no business  other than the matters set forth  herein which
will be presented at the meeting. Inasmuch as matters not known at this time may
come before the meeting, the enclosed proxy confers discretionary authority with
respect to such matters as may properly  come before the meeting;  and it is the
intention  of the persons  named in the proxy to vote in  accordance  with their
best judgment on such matters.

                                 BY ORDER OF THE BOARD OF DIRECTORS
                                 Michael W. Knottek, Secretary

Atlanta, Georgia
March 24, 2000

                                       13
<PAGE>
PROXY                              ROLLINS, INC.

         Proxy Solicited by the board of Directors of Rollins, Inc. for
       Annual Meeting of Stockholders, Tuesday, April 25, 2000, 9:30 a.m.

         The undersigned  hereby constitutes and appoints R. RANDALL ROLLINS and
GARY W. ROLLINS,  and each of them,  jointly and severally,  proxies,  with full
power of substitution,  to vote all shares of Common Stock which the undersigned
is entitled to vote at the Annual  Meeting of  Stockholders  to be held on April
25, 2000, at 9:30 a.m., at 2170 Piedmont Road, N.E.,  Atlanta,  Georgia,  or any
adjournment thereof.

         The undersigned  acknowledges receipt of Notice of the aforesaid annual
Meeting and Proxy Statement, each dated March 24, 2000, grants authority to said
proxies,  or either of them,  or their  substitutes,  to act in the  absence  of
others,  with all the powers which the  undersigned  would possess if personally
present at such meeting, and hereby ratifies and confirms all that said proxies,
or their substitutes, may lawfully do in the undersigned's name, place or stead.
The undersigned instructs said proxies, or either of them, to vote as follows:

1.       / / FOR John W. Rollins and Gary W. Rollins as Class II directors;
         / / For all Class II nominees,  except as indicated  below;  or
         / / REFRAIN from voting for the election of all Class II nominees.
             (INSTRUCTIONS:  To refrain from voting for any individual nominee,
             write that nominee's name on the space provided below.)

2.       ON ALL OTHER MATTERS WHICH MAY PROPERLY COME BEFORE THE MEETING OR
         ANY ADJOURNMENT THEREOF.

                                     (over)
<PAGE>
                           (continued from other side)

ALL PROXIES  SIGNED AND RETURNED WILL BE VOTED OR NOT VOTED IN  ACCORDANCE  WITH
YOUR  INSTRUCTIONS,  BUT THOSE WITH NO CHOICE WILL BE VOTED FOR  ELECTION OF THE
BOARD OF DIRECTORS' NOMINEES FOR DIRECTOR.  THIS PROXY IS SOLICITED ON BEHALF OF
THE BOARD OF DIRECTORS OF THE COMPANY.

                                   PROXY

                                   Please sign below, date and return promptly
                                   -------------------------------------------
                                   -------------------------------------------
                                   Signature

                                   Dated:_______________ (Signature  should
                                   conform to name and title stenciled  hereon.
                                   Executors, administrators, trustees,
                                   guardians and attorneys should add their
                                   title upon signing.)

NO POSTAGE  REQUIRED  IF THIS PROXY IS RETURNED IN THE  ENCLOSED  ENVVELOPE  AND
MAILED IN THE UNITED STATES.


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