AVADO BRANDS INC
DEF 14A, 2000-06-05
EATING PLACES
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                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
              the Securities Exchange Act of 1934 (Amendment No.    )

Filed by the Registrant /x/
Filed by a Party other than the Registrant / /

Check the appropriate box:

/ / Preliminary Proxy Statement
/ / Confidential, for Use of the Commission Only (as permitted by Rule
    14a-6(e)(2))
/X/ Definitive Proxy Statement
/ / Definitive Additional Materials
/ / Soliciting Material Pursuant to Section240.14a-11(c) or
    Section240.14a-12

                               AVADO BRANDS, INC.
--------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

--------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

/X/ No fee required.
/ / Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
        (1) Title of each class of securities to which transaction applies:
        ------------------------------------------------------------------------
        (2) Aggregate number of securities to which transaction applies:
        ------------------------------------------------------------------------
        (3) Per unit price or other underlying value of transaction computed
            pursuant to Exchange Act Rule 0-11 (set forth the amount on which
            the filing fee is calculated and state how it was determined):
        ------------------------------------------------------------------------
        (4) Proposed maximum aggregate value of transaction:
        ------------------------------------------------------------------------
        (5) Total fee paid:
        ------------------------------------------------------------------------
/ / Fee paid previously with preliminary materials.
/ / Check box if any part of the fee is offset as provided by Exchange Act Rule
    0-11(a)(2) and identify the filing for which the offsetting fee was paid
    previously. Identify the previous filing by registration statement number,
    or the Form or Schedule and the date of its filing.
        (1) Amount Previously Paid:
        ------------------------------------------------------------------------
        (2) Form, Schedule or Registration Statement No.:
        ------------------------------------------------------------------------
        (3) Filing Party:
        -----------------------------------------------------------------------
        (4) Date Filed:
        ------------------------------------------------------------------------

 <PAGE>
                               AVADO BRANDS, INC.

                             Hancock at Washington
                             Madison, Georgia 30650
                                 (706)342-4552

                  NOTICE OF THE ANNUAL MEETING OF SHAREHOLDERS
                           TO BE HELD ON JUNE 30, 2000

     The Annual Meeting of  Shareholders  of AVADO BRANDS,  INC. (the "Company")
will be held at the  offices of the Company at Hancock at  Washington,  Madison,
Georgia, on June 30, 2000, at 11:00 a.m. local time, for the following purposes:

     (1) To elect six members of the Board of  Directors  of the Company to hold
office until the next Annual Meeting of Shareholders  and until their successors
are elected and have qualified;

     (2) To approve an amendment to the Company's  Articles of  Incorporation to
effect a one-for-four reverse split of the Company's common stock;

     (3) To consider and act upon ratification of the appointment of KPMG LLP as
the auditors of the Company for the current year; and

     (4) To transact such other business as may properly come before the Meeting
or any adjournment thereof.




     Holders of Common  Stock of record of the  Company at the close of business
on May 1, 2000 are the only  shareholders  entitled  to notice of and to vote at
the Meeting or any adjournment thereof.

                                            By Order of the Board of Directors,


                                            /s/ John G. McLeod, Jr.

                                            John G. McLeod, Jr.
                                            Secretary

Madison, Georgia
June 5, 2000

WHETHER OR NOT YOU PLAN TO ATTEND THE ANNUAL  MEETING OF  SHAREHOLDERS,  YOU ARE
REQUESTED  TO FILL IN AND SIGN  THE  ENCLOSED  FORM OF PROXY  AND MAIL IT IN THE
ENCLOSED  RETURN  ENVELOPE,  WHICH  REQUIRES  NO POSTAGE IF MAILED IN THE UNITED
STATES. IT IS IMPORTANT THAT PROXIES BE RETURNED PROMPTLY.  IF YOU DO ATTEND THE
MEETING AND DECIDE THAT YOU WISH TO VOTE IN PERSON, YOU MAY WITHDRAW YOUR PROXY.

<PAGE>
                               AVADO BRANDS, INC.
                                 PROXY STATEMENT
                     FOR THE ANNUAL MEETING OF SHAREHOLDERS
                          TO BE HELD ON JUNE 30, 2000

                              GENERAL INFORMATION

Shareholders Meeting

     This Proxy  Statement is furnished in connection  with the  solicitation by
the Board of Directors of Avado Brands,  Inc.  (the  "Company") of proxies to be
used at the Annual Meeting of  Shareholders  to be held at 11:00 a.m. local time
on June 30,  2000 at the  offices  of the  Company  at  Hancock  at  Washington,
Madison,   Georgia.   This  Proxy   Statement  was  mailed  to  shareholders  on
approximately June 5, 2000.

Matters to be Acted Upon

     The following matters will be acted upon at the Annual Meeting:

     (1) The election of six members of the Board of Directors,  each to serve a
term of one year and until his successor is duly elected and has qualified;

     (2) To approve an amendment to the Company's  Articles of  Incorporation to
effect a one-for-four reverse split of the Company's common stock;

     (3)  Ratification  of the  selection of KPMG LLP as auditors of the Company
for the current year; and

     (4) Such other  business as may properly come before the Annual  Meeting or
any adjournment thereof.

Proxies and Voting

     The Board of  Directors  solicits  all  holders of the Common  Stock of the
Company  to vote by  marking,  signing,  dating  and  returning  their  proxies.
Submitting  a signed proxy will not affect a  shareholder's  right to attend the
Annual Meeting and vote in person.  A proxy may be revoked at any time before it
is exercised by giving written notice of such revocation to the Secretary of the
Company at the Company's  principal  executive  office at Hancock at Washington,
Madison, Georgia 30650. If a shareholder wishes to give a proxy to someone other
than the Company's designees, he or she may cross out the names appearing on the
enclosed proxy card, insert the name of such other person, and sign and give the
card to that person for use at the meeting.

     Each  holder of Common  Stock of record at the close of  business on May 1,
2000 is  entitled to one vote for each share of Common  Stock then held.  At the
close of  business on that date,  there were  outstanding  and  entitled to vote
25,326,290  shares of Common  Stock.  A majority  of the  outstanding  shares of
Common Stock entitled to vote at the Annual Meeting is a quorum.

     When the enclosed proxy is properly  signed and returned,  the shares which
it  represents  will be voted  at the  Annual  Meeting  in  accordance  with the
instructions  noted  thereon.  In the  absence of such  instruction,  the shares
represented  by a signed  proxy will be voted in favor of the six  nominees  for
election to the Board of  Directors,  in favor of the proposed  amendment to the
Company's  Articles of Incorporation  to effect a one-for-four  reverse split of
the Company's  common stock;  and in favor of the proposed  ratification  of the
selection of auditors. Votes will be counted manually and abstentions and broker
non-votes will not be counted. The Board of Directors does not know of any other
business to be brought before the Annual Meeting,  but it is intended that as to
other business,  if any,  shares  represented by a signed proxy will be voted in
accordance with the judgment of the person or persons acting thereunder.

<PAGE>
                    INFORMATION ABOUT THE BOARD OF DIRECTORS

Committees of the Board

     The  responsibilities  of certain  committees of the Board of Directors are
summarized  below.  The  Board  does not have a  nominating  committee  or other
committee serving a similar function. Action taken by any committee of the Board
is reported to the Board of Directors, usually at its next meeting.

     Audit  Committee.  The Audit Committee is comprised of John L. Moorhead and
Dr. Ruth G. Shaw,  with Mr.  Moorhead  serving as Chairman.  The Audit Committee
reviews  the  independence,  qualifications  and  activities  of  the  Company's
independent  certified  public  accountants  and the activities of the Company's
accounting staff. The Audit Committee recommends to the Board the appointment of
the  independent  certified  public  accountants  and reviews and  approves  the
Company's annual financial  statements together with other financial reports and
related  matters.  The Audit  Committee  is also  responsible  for the review of
transactions  between the Company and other entities in which a Company  officer
or director has a material  interest.  The Audit Committee met four times during
1999.

     In  addition  to its  regular  or  special  meetings,  the Audit  Committee
established a policy in 1999 of conducting a quarterly  conference call prior to
the release of quarterly financial results.  The Chairman of the Audit Committee
and the Chief Financial Officer  participate along with  representatives  of the
Company's independent Accountants. Other members of the Board and management are
invited to attend as their schedules permit.  The Audit Committee held quarterly
conference  calls in each of the two  quarters  following  establishment  of the
policy.

     Compensation  and Human Resources  Committee.  The  Compensation  and Human
Resource  Committee is comprised of Dr. Ruth G. Shaw and John L. Moorhead,  with
Dr. Shaw serving as Chairperson.  The Compensation  Committee  reviews and makes
recommendations to the Board concerning officer salaries,  bonus programs, stock
options,  benefits and other  components of  compensation.  The Compensation and
Human  Resources  Committee  met four times during 1999 (see  "Compensation  and
Human Resources Committee Report on Executive Compensation").

     Finance and Planning  Committee.  The Finance and Planning Committee ceased
to operate as a  committee  of the Board in 1999.  The full  Board  assumed  all
functions  and  responsibilities  of this  committee.  The Finance and  Planning
Committee met two times during 1999.

Director Compensation

     Directors,  who are not officers of the Company, receive an annual retainer
of  $20,000,  plus  $1,000  for each  Board  meeting  attended,  $1,000 for each
committee  meeting  attended,  $500 for each special  meeting in which he or she
participates by telephone and reimbursement of out-of-pocket expenses. Directors
also receive an annual  retainer of $3,000 for serving as chairperson of a Board
committee.

     In 1999,  the  Committee  recommended  and the Board  approved a  temporary
amendment to the outside director  compensation plan, the effect of which was to
eliminate  the  committee  meeting  fee  and  provide  for a fee of  $1,500  per
committee  meeting  attended  for the  committee  chairperson.  Under  the basic
compensation  plan as amended,  described above, the Company's outside directors
received total meeting fees and retainers of approximately $38,000 each in 1999.

     Directors may elect  annually to defer receipt of their cash  compensation,
or any portion thereof, and receive credits of deferred stock units, pursuant to
the Company's Outside Director  Deferred Stock Unit Plan (see  "Compensation and
Human Resources Committee Report on Executive Compensation").


                                       2
<PAGE>
     The  Board  established  a  Special  Committee  in 1999  consisting  of the
Company's outside  directors for the purpose of evaluating  alternatives for the
future  ownership,  financing and operation of the Company  including a proposal
involving the acquisition of the Company by certain  members of management.  The
Company paid retainers and meeting fees to Dr. Shaw of $31,000 and Mr.  Moorhead
of $21,000 for their service on the Special Committee in 1999.

     The Special  Committee  retained  the  services of James W. Rowe,  a former
member of the Board of Directors  of the  Company,  as an advisor to the Special
Committee. Mr. Rowe received $5,000 per month for each of the first three months
of service and $2,500 per month  thereafter plus $1,000 per meeting attended and
reimbursement  of expenses.  In 1999,  the Company paid Mr. Rowe $14,000 for his
service as advisor to the Special Committee.

     In addition to cash  compensation,  each outside  director  received  stock
option  grants of 7,832  shares at the market  price of the stock on the date of
grant and vested at the rate of 33.3% per year for three years.

     Directors  who  are  also  officers  of  the  Company  do not  receive  any
additional compensation for serving as directors.

Meeting of the Board of Directors

     During the fiscal year ended  January 2, 2000,  seven  regularly  scheduled
meetings  of the Board of  Directors  were held.  Each  director  then in office
attended  at least  75% of the  total of all  meetings  of the  Board and of the
Committees of the Board on which he or she served.


                                      3
<PAGE>
                       Proposal 1: ELECTIONS OF DIRECTORS

     The  Company's  Board of Directors  presently  consists of four  directors.
Effective May 18, 2000, Dr. Ruth G. Shaw resigned from the Board. In conjunction
with Dr.  Shaw's  resignation,  Robert Sroka was  appointed to the Board.  Three
additional  candidates  have  also  been  nominated  for  election  to the Board
including William V. Lapham, Emilio Alvarez-Recio and William P. McCormick. John
L.  Moorhead  will retire from the Board  effective as of the date of the Annual
Meeting.

     Unless otherwise directed,  it is the intention of the persons named in the
enclosed form of proxy to vote executed  proxies in favor of the election of the
six  persons  named  below,  and such  proxies  cannot  be voted in favor of the
election of a greater  number of persons.  Each person  elected will serve until
the next Annual Meeting of  Shareholders  and thereafter  until his successor is
elected and has qualified.  Should any nominee become  unavailable for election,
an event which is not anticipated,  the persons named in the proxy will have the
right to use their discretion to vote for a substitute or substitutes or to vote
only for the remaining nominees. Directors will be elected by a plurality of the
votes cast in person or by proxy.

Nominees for Director

     Tom E. DuPree,  Jr.  founded the Company and has been Chairman of the Board
of Directors and Chief  Executive  Officer of the Company since its formation in
1986.  Mr.  DuPree  has  been  actively  involved  in  developing  and  managing
restaurants  since 1978. He is a graduate of the Georgia Institute of Technology
and holds a Master's  degree in Accounting  from Georgia State  University.  Mr.
DuPree is 48 years old.

     Erich J. Booth became a director of the Company in June 1997. Mr. Booth has
served as the Chief Financial  Officer and Treasurer of the Company  since 1991.
In addition,  in 1998 he became Acting Group President of the Company's Hops and
McCormick & Schmick's  brands.  Before  joining the Company,  Mr. Booth had been
Vice  President of Finance of Dun &  Bradstreet  Software  (formerly  Management
Science  America,  Inc.)  since  1989.  From  1984 to 1989,  he  served  as Vice
President  and Chief  Financial  Officer  of Ward  White USA  Holding,  Inc.,  a
diversified,  United  Kingdom-based  parent,  specialty  retailer.  Mr. Booth, a
Certified  Public  Accountant,  worked  from  1973 to 1984  for  Peat,  Marwick,
Mitchell  & Co.  He is a  graduate  of  the  University  of  North  Carolina  at
Greensboro. Mr. Booth is 51 years old.

     William P.  McCormick  is Chairman of the  Company's  McCormick & Schmick's
brand  which he  founded  in 1974.  From 1967 to 1974,  he was a partner  in the
Refractory  Steak House chain of restaurants.  Mr.  McCormick also serves on the
executive committee of the National  Restaurant  Association Board of Directors.
He is a graduate of Boston University. Mr. McCormick is 60 years old.

     Robert Sroka is Managing  Partner of  Lighthouse  Holdings,  LLC, a private
investment and business consulting company.  From 1994 to 1998, Mr. Sroka served
as Managing  Director of Investment  Banking - Mergers and Acquisitions for J.P.
Morgan.  From 1983 to 1998,  he was  employed  by J.P.  Morgan & Company,  Inc.,
focusing on corporate finance,  investment banking and mergers and acquisitions.
Mr. Sroka is a graduate of the State University of New York at Buffalo and holds
a  Master's  degree  from  New  York  University.  He is a  director  of  Sypris
Solutions, Inc. Mr. Sroka is 51 years old.

     William V. Lapham was associated with Ernst & Young LLP from 1962 until his
retirement in 1998,  having served as a partner for 26 years.  Mr. Lapham served
for seven years as global senior partner  responsible  for all Ernst & Young LLP
services  to  The  Coca-Cola  Company  and  as  a  member  of  Ernst  &  Young's
International  Council for eight years  ending in  December  1997.  He served as
acting Chief Financial  Officer of Uptons,  a division of American Retail Group,
from January 1999 to June 1999 and is a director of Life Point  Hospitals,  Inc.
and Renal Care Group, Inc. He is a graduate of Texas Tech University and holds a
Master's  degree  from  Ohio  University.  Mr.  Lapham is 61 years  old.


                                       4
<PAGE>
     Emilio  Alvarez-Recio  is  vice  president  of  worldwide  advertising  for
Colgate-Palmolive  Company,  a position  he has held since 1992.  Since  joining
Colgate-Palmolive   in  1967,  he  has  held  various  positions  of  increasing
responsibility.  From 1990 to 1992, he was vice president and division - general
manager  responsible  for joint ventures and  operations in Middle  East/Central
Asia.  Mr.Recio was vice president  worldwide  personal care products  including
acquisitions  and special USA projects  from 1985 to 1990.  In addition,  he was
divisional  president  - North  American  Division  from 1981 to 1985.  Prior to
joining Colgate-Palmolive,  Mr. Recio was employed by Richardson - Vick. He is a
former director of Colgate-Palmolive  Canada and National Westminster Bank - USA
and is a graduate of Havana University. Mr. Recio is 62 years old.

     There are no family  relationships  among the Company's  executive officers
and directors.

Executive Officers

     In addition to the executive  officers named above,  the following  persons
also serve as executive officers of the Company.

     John G. McLeod,  Jr. has served as Senior Vice President of Human Resources
since 1992,  Vice President of Human Resources from 1987 to 1992, and a director
and Secretary of the Company since its formation in 1986. Mr. McLeod rotated off
the Board of Directors  in December  1997,  but  continues to serve as Corporate
Secretary and Senior Vice President of Human  Resources.  From 1983 to 1987, Mr.
McLeod was the  Personnel  Director of a  predecessor  of the  Company.  He is a
graduate of Wofford College. Mr. McLeod is 56 years old.

     Margaret E.  Waldrep was  elected to the  position of Chief  Administrative
Officer of the Company in May 1997. In addition, in 1998 she became Acting Group
President  of the  Company's  Don Pablo's and Canyon Cafe  brands.  Ms.  Waldrep
joined the Company in 1985.  From 1978 to 1985,  Ms.  Waldrep  was a  long-range
planner with the Greenville Planning Commission in Greenville, S.C. She earned a
Bachelor's degree in Political Science in 1977 and a Master's degree in City and
Regional Planning in 1979 from Clemson  University in Clemson,  S.C. Ms. Waldrep
is 44 years old.

     Officers of the Company  serve at the  pleasure of the Board of  Directors.
The term of office for each  director  of the  Company  ends at the next  annual
meeting of the  Company's  shareholders  or when his or her successor is elected
and has qualified.


                                       5
<PAGE>
                       COMPENSATION OF EXECUTIVE OFFICERS

     The following  table  summarizes  the  compensation  paid or accrued by the
Company for services  rendered during the years indicated to the Chief Executive
Officer and the four most highly compensated executive officers,  other than the
Chief Executive Officer. The Company did not grant any stock appreciation rights
or make any long-term  incentive  plan payouts  during the years  indicated.  In
1999,  the  Company's  Compensation  and Human  Resources  Committee  approved a
Management  Severance  Plan  that  provides  severance  benefits  to  any  named
executive  officer,  in addition to certain other  management  employees,  whose
employment  is  terminated  within one year of and due to a change in control of
the  Company.  The amount of  severance  payment  depends  on the  participant's
position in the  Company and is  calculated  as a multiple  of base  salary.  No
benefits were paid pursuant to this plan in 1999.
<TABLE>


<CAPTION>
                                                                            Long-Term
                                                                          Compensation
                                                                   ---------------------------
                                          Annual Compensation        Restricted   Securities     All Other
                                          --------------------         Stock      Underlying   Compensation
   Name and Principal Position    Year  Salary($)(1)   Bonus($)(2)     Awards     Options (#)     ($)(3)
--------------------------------- ---- -------------  ------------ ------------- ------------- ------------
<S>                               <C>      <C>           <C>         <C>           <C>             <C>
Tom E. DuPree, Jr.                1999     525,000       255,398           -       805,594         397,744
Chairman and Chief Executive      1998     525,000       269,600           -             -         265,762
Officer                           1997     425,000             -           -             -         195,470

Erich J. Booth                    1999     335,000       118,977           -       112,447           1,744
Chief Financial Officer and       1998     245,000       141,000           -             -           5,226
Treasurer                         1997     230,000             -           -        10,125           4,600

Margaret E. Waldrep               1999     335,000        83,045           -       112,448           1,744
Chief Administrative Officer      1998     220,000        82,950           -             -           5,226
                                  1997     171,291             -           -         6,835           3,426

Louis J. Profumo  (4)             1999     240,000        64,261           -        33,566           1,744
Chief Accounting Officer          1998     259,965        45,740           -             -           5,226
                                  1997     111,635             -      72,500        65,000               -

John G.  McLeod,  Jr.             1999     126,000        67,045           -        17,622           1,744
Senior Vice President of Human    1998     120,000        82,950           -             -           3,919
Resources and Secretary           1997     120,000             -           -             -           2,400
</TABLE>

     (1)  1999  salary  amounts  for Mr.  Booth  and  Ms.  Waldrep  reflect  the
additional  responsibilities of Acting Group President of the Hops and McCormick
&  Schmicks's  brands and Acting  Group  President of the Don Pablo's and Canyon
Cafe brands, respectively.

     (2)  Amounts  shown in the  Bonus  column  for 1999  consist  primarily  of
payments  to the named  executive  officers  pursuant to the  Company's  Special
Transition Bonus Plan which was instituted in connection with the divestiture of
the Applebee's brand which was completed in 1999.

     (3) Except for Mr.  DuPree,  the amounts  shown in this  column  consist of
contributions  by the Company to its 401(k)  savings plan on behalf of the named
executive  officers,  and the  fair  market  value of  shares  of  Common  Stock
allocated to the executive  officer's account pursuant to the Company's Employee
Stock  Ownership  Plan and Trust  ("ESOP").  Mr. DuPree does not  participate in
either the ESOP or the 401(k)  plan.  The  amount  shown in this  column for Mr.
DuPree includes  $397,744  reflecting the current dollar value of the benefit to
Mr. DuPree of the unreimbursed  portion of the premiums paid by the Company with


                                       6
<PAGE>
respect to a split-dollar  insurance  agreement (See "Certain  Relationships and
Related Transactions" below for a description of such agreement),  which benefit
was determined by calculating  the time value of money (using the Company's 1999
weighted  average  borrowing rate of 9.54%) of the  unreimbursed  portion of the
premiums paid by the Company for the period ended January 2, 2000.

     (4) Mr. Profumo ended his employment with the Company in March 2000.


                                       7
<PAGE>
                        OPTION GRANTS IN LAST FISCAL YEAR

         The following table sets forth information  concerning  options granted
during the fiscal year ended  January 2, 2000,  under the  Company's  1995 Stock
Incentive Plan to the executives named in the Summary Compensation Table:
<TABLE>
<CAPTION>
                                            Individual Grants
                                   --------------------------------
                                                     Percentage of
                                      Number of      Total Options
                                     Securities       Granted to     Exercise or                 Grant Date
                                     underlying      Employees in    Base Price    Expiration     Present
           Name                    Options Granted       1999         ($/share)       Date        Value($)(1)
--------------------------------- ----------------- --------------- ------------- ------------- --------------
<S>                                    <C>               <C>            <C>         <C>            <C>
Tom E. DuPree, Jr.                     600,000           40.3%          9.29        05/04/09       3,498,000
Tom E. DuPree, Jr.                     205,594           13.8%          9.70        01/04/09       1,252,067
Erich J. Booth                         112,447            7.6%          8.94        01/04/09         630,828
Margaret E. Waldrep                    112,448            7.6%          8.94        01/04/09         630,833
Louis J. Profumo                        33,566            2.3%          8.94        01/04/09         188,305
John G. McLeod, Jr.                     17,622            1.2%          8.94        01/04/09          98,859
</TABLE>

     (1) Grant  date  present  value  was  determined  using  the  Black-Scholes
option-pricing  model with the  following  assumptions:  dividend  yield  1.39%,
volatility 70%,  risk-free interest rate 6.5% and an expected option life of 6.5
years.


               AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND
                          FISCAL YEAR-END OPTION VALUES

     The  following  table  sets  forth  information  concerning  the  value  of
unexercised  options as of January 2, 2000 held by the  executives  named in the
Summary  Compensation  Table.  No options were exercised  during the fiscal year
ended January 2, 2000 by the executives named in the summary  compensation table
and no stock appreciation rights were outstanding during fiscal 1999.
<TABLE>
<CAPTION>
                                                                 Number of Shares        Value of Unexercised
                                                              Underlying Unexercised         In-the-Money
                                    Shares                         Options at                 Options at
                                   Acquired                     January 2, 2000            January 2, 2000
                                      on          Value     -------------------------- --------------------------
      Name                        Exercise(#)   Realized($) Exercisable/Unexercisable  Exercisable/Unexercisable
------------------------------- -------------- ------------ -------------------------- --------------------------
<S>                                    <C>           <C>        <C>                             <C>
Tom E. DuPree, Jr.                     -             -          46,305 / 959,005                - / -
Erich J. Booth                         -             -          18,143 / 179,304                - / -
Margaret E. Waldrep                    -             -          15,266 / 167,182                - / -
Louis J. Profumo                       -             -               - /  98,566                - / -
John G. McLeod, Jr.                    -             -               - /  17,622                - / -
</TABLE>


                                       8
<PAGE>
Comparison of Five-Year
Cumulative Shareholder Return

     The following graph compares the cumulative total shareholder return on the
Company's  Common  Stock with the  cumulative  total  return of the Standard and
Poor's 500 Stock Index and Nation's Restaurant News Stock Index, for a period of
five years  commencing  December 31, 1994 and ending  January 2, 2000. The graph
assumes that $100 was invested on December 31, 1994,  in Company  Common  Stock,
Standard and Poor's 500 Stock Index and the Nations Restaurant News Stock Index.

EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC


 YEAR       AVADO BRANDS, INC.      NATIONS RESTAURANT NEWS(1)      S&P 500
------      ------------------      --------------------------      -------
  94              100                          100                    100
  95              163                          141                    138
  96              103                          142                    169
  97              102                          148                    226
  98               64                          198                    292
  99               33                          185                    354

----------------------

     (1)Does not reflect dividend reinvestment,  which management of the Company
believes to be immaterial.


                                       9
<PAGE>
     Compensation and Human Resources Committee Report on Executive Compensation

Committee Responsibilities

     The  Compensation  and Human Resources  Committee (the  "Committee") of the
Board of Directors (the "Board") is charged with the responsibility of reviewing
and making recommendations to the Board concerning the salaries, bonus programs,
stock  options,  benefits  and other  components  of  compensation  of the Chief
Executive  Officer,  all other elected  corporate  officers with individual base
salaries of $200,000 or more,  and of brand  presidents.  The  Committee has the
additional responsibilities of reviewing,  monitoring and making recommendations
to the Board concerning the Company's career development and succession planning
programs,  diversity  initiatives,  employee  relations  programs and  qualified
retirement  plans.  The Committee met four times in 1999.  All of the members of
the Committee are independent, non-management directors.

Committee Philosophy

     The Committee  focuses on three primary  objectives in determining the type
and amount of executive compensation:  to attract and retain superior talent; to
motivate executives to achieve above average performance  targets;  and to align
the interests of management with that of the shareholders for the long term.

     In 1998, the Committee retained the services of Watson Wyatt Worldwide as a
consultant to review and make  recommendations to the Committee on the Company's
executive  compensation  programs.  As a result of this  effort,  the  Committee
adopted new Short and  Long-Term  Incentive  Plans and a  Supplemental  Deferred
Compensation Plan for  implementation  in 1999. Thus, the primary  components of
executive compensation are base salaries,  annual bonuses based on the Company's
Short-Term  Incentive  Plan  ("STIP"),  and long  term  incentives  based on the
Company's  Long-Term  Incentive  Plan  ("LTIP").   Executives  are  eligible  to
participate  in various  benefit  plans,  including  the  Supplemental  Deferred
Compensation Plan, on the same basis as other employees of the Company.

Base Salaries

     Salary  recommendations are based on both internal and external factors for
determining  competitive  executive  salary  levels.  External  factors  include
compensation  survey data for executives in companies of similar size,  industry
and growth rate as the Company, as well as general industry surveys of executive
compensation.  The Committee  utilized the services of Watson Wyatt Worldwide as
consultants to the Committee in analyzing and researching salary survey data and
determining  competitive  salary  ranges  for the  Chairman  and  CEO and  other
executive officers of the Company. Internal factors affecting executive salaries
include individual  performance,  employee length of service and overall Company
performance.  Based on these factors,  weighted  subjectively  by the Committee,
base salaries for 1999 were  generally set at levels the Committee  believes are
competitive with those of similarly situated executives at comparable companies.

Bonuses

     Pursuant  to the  Company's  Short-Term  Incentive  Plan,  the  Committee's
objective in 1999 was to target cash bonuses at a percentage of base salary that
motivates the executive to achieve  Company goals and is competitive  within the
industry.   To  accomplish  this  objective,   guidelines  for  determining  the
percentage that bonuses bear to base salaries were  established at 50% - 70% for
corporate officers, 40% - 60% for corporate  vice-presidents,  and 50% - 60% for
brand  presidents.  To qualify for bonus,  the Company's annual operating income
targets must be met. Once the operating  income target is met, the bonus paid is
based  60% on the  operating  income  target  and 40% on the  sales  goal at the
beginning of the fiscal year.  The plan allows for partial bonus  payments below
plan and  additional  bonus for above plan  results.  No bonuses were paid under
this plan in 1999.


                                       10
<PAGE>
     In  1998,  the  Committee  adopted  a  Special  Transition  Bonus  Plan for
employees  covered by the 1997  Executive  Bonus Plan.  Payments under this plan
were based on the successful  divestiture of the Company's  Applebee's Division.
In addition,  the Committee  approved a special Fourth Quarter,  1998 Bonus Plan
for  employees  covered  by the  1998  Executive  Bonus  Plan  and  based on the
Company's operating income above plan for the Fourth Quarter,  1998. The Company
paid bonuses pursuant to these plans in 1999 to executive  officers as described
in the summary  compensation table under the caption  "Compensation of Executive
Officers."

Long-Term Incentive Plan

     As mentioned above,  the Company  implemented a new LTIP in 1999. This plan
provides  for both stock  option  grants and  long-term  cash  bonuses for which
employees  are  eligible  in various  percentages  depending  on the  employees'
positions and areas of responsibility  with the Company.  For example,  eligible
corporate  employees receive 100% of their long-term incentive as stock options,
while brand  presidents  are  eligible  for 50% of their long term  incentive in
stock  options and 50% in cash.  All stock options under the plan are granted at
the  market  price of the stock on the date of grant,  and vested at the rate of
33.3 % per year for three years. Option terms are ten years. The cash portion of
the LTIP is earned in rolling three-year performance cycles and is based on each
brand's  net  operating  profit  after  taxes in excess  of its cost of  capital
(economic  profit) as compared to the three year plan.  The cash  portion of the
LTIP is paid following the end of year three of the  performance  cycle. No cash
bonuses  were  paid  under  the  LTIP in  1999.  Stock  option  grants  to named
executives under the LTIP are shown in the table entitled "Option Grants in Last
Fiscal Year."

Management Severance Plan

     In 1999, the Committee  approved a Management  Severance Plan that provides
severance  benefits  for  eligible  management  employees  whose  employment  is
terminated within one year of, and due to, a  change-in-control  of the Company.
All management  employees who are participants in the 2000 LTIP are eligible for
a lump sum  payment  payable  not less  than 30 days  after  termination  of the
participant's employment within 12 months of, and due to, a change-in-control as
it is defined in the plan.  The amount of the severance  payment  depends on the
participant's  position in the Company and is  calculated  as a multiple of base
salary. No benefits were paid pursuant to this plan in 1999.

Compensation of the Chairman and Chief Executive Officer

     The compensation of the Chairman and Chief Executive Officer of the Company
was determined  based on the salary,  bonuses and LTIP plans described above. In
1999,  the  Chairman  and Chief  Executive  Officer  also  received  a  one-time
performance  grant of 600,000 stock options at the market price of the Company's
stock on the date of grant.  Vesting is contingent upon the Company's  achieving
its three year sales and  earning's  targets,  but in no case  sooner than three
years or later than seven  years from the date of grant.  (See  tables  entitled
"Options Grants in Last Fiscal year" and "Compensation of Executive Officers.")

Director Compensation

     In 1999, the Committee  recommended,  and the Board  approved,  a temporary
amendment to the outside  director  compensation  schedule as it is described in
the section of this proxy entitled  "Information  About The Board of Directors."
This change was implemented  following the retirement of Thomas R. Williams from
the Board, which left the Board with two outside  directors.  The effect of this
change was to eliminate the committee meeting fee and pay the committee chairs a
fee of $1,500 per committee meeting attended and chaired.

     Mr. Moorhead  participated in the Outside Director Deferred Stock Unit Plan
in 1999.  The plan  allows  outside  directors  to defer  receipt  of all or any
portion of their retainers  and/or meeting fees and receive deferred stock units
that are convertible to shares of Company stock upon termination of a director's


                                       11
<PAGE>
board service. At December 31, 1999, 1,174 deferred stock units were credited to
Mr.  Moorhead's  account in this plan.  (See "Voting  Securities  and  Principal
Holders Thereof.")

     On November 9, 1999, the Board  appointed a Special  Committee of the Board
to explore alternatives for the future ownership, financing and operation of the
Company.  Compensation  paid to members of the Special Committee is explained in
the section entitled "Information About The Board of Directors."

Other Information

     Section 162(m) of the Internal Revenue Code limits the Company's ability to
deduct certain compensation  (including compensation resulting from the exercise
of nonqualified stock options) in excess of $1,000,000 for any taxable year paid
to any of its executive  officers.  To the extent it is reasonably able to do so
and as one of the factors  considered  in  compensation  matters,  the Committee
considers the  anticipated tax treatment to the Company and to the executives of
various payments and benefits. The Committee intends to retain the deductibility
of compensation pursuant to Section 162(m), but it reserves the right to provide
non-deductible  compensation  if it  determines  that such action is in the best
interest  of the  Company  and its  shareholders.  No  executive  officer of the
Company received compensation in excess of $1,000,000 in 1999.

Report submitted March 31, 2000.

By:      Dr. Ruth G. Shaw, Chairperson
         John L. Moorhead


                                       12
<PAGE>
                 VOTING SECURITIES AND PRINCIPAL HOLDERS THEREOF

     The following table sets forth certain information regarding the beneficial
ownership  of the  Company's  Common  Stock as of February  28, 2000 by (i) each
person known by the Company to own  beneficially  more than 5% of the  Company's
Common Stock,  (ii) each director and executive officer of the Company and (iii)
all executive officers and directors of the Company as a group.
<TABLE>
<CAPTION>
                                                       Shares Beneficially
                                                            Owned(1)(2)
                                                 -------------------------------
                 Name                                Number           Percent
     ------------------------------------------  ---------------  --------------
      <S>                                           <C>                  <C>
      Tom E. DuPree, Jr. (3)...................     7,982,855            31.5%
      John G. McLeod, Jr. (4)..................       258,448             *
      Erich J. Booth (5).......................        68,254             *
      Margaret E. Waldrep (6)..................        51,318             *
      Louis J. Profumo (7).....................         7,357             *
      Dr. Ruth G. Shaw (8).....................         4,000             *
      John L. Moorhead (9).....................         1,249             *

      State of Wisconsin Investment Board (10).     3,786,000            15.0%
      All directors and executive officers
          as a group (7 persons)(11)...........     8,193,388            32.3%
</TABLE>

     Mr.  DuPree  and the  State  of  Wisconsin  Investment  Board  are the only
shareholders known by the Company to be the beneficial owners of more than 5% of
the  Company's  Common Stock.  Mr.  DuPree's  address is Hancock at  Washington,
Madison,  Georgia 30650. The address of the State of Wisconsin  Investment Board
is P.O. Box 7842, Madison, Wisconsin 53707.
---------------------------------------------
   *Less than one percent.

     (1) The named  shareholders  have sole  voting  and  investing  power  with
respect to all shares  shown as being  beneficially  owned by them  except  with
respect to the shares owned by the Company's  Employee Stock  Ownership Plan and
Trust ("ESOP").  Each  participant in the ESOP has the right to direct voting of
all  shares  allocated  to his  account  on all  matters.  Power to  direct  the
investment  of  shares  held by the ESOP  presently  rests  with  the  Company's
Employee  Benefit  Committee,  whose  members  are  Messrs.  DuPree and  McLeod;
however,  each ESOP participant,  age 55 and with 10 years of service, may elect
to direct the investment of 25% of shares allocated to his account.

     (2) Except as  indicated  below,  does not  include  shares  issuable  upon
exercise of stock options.

     (3) Includes 645,812 shares held by various  Foundations,  Partnerships and
Trusts of which Mr. Dupree's wife is the sole trustee.  Includes  232,500 shares
held by DuPree  Holdings,  LLC.  Includes 46,305 shares which Mr. DuPree has the
right to acquire within 60 days upon the exercise of stock options at an average
exercise  price of $20.39.  Includes  171,631  shares held by the ESOP which are
allocated  to other  employees  and for which Mr.  DuPree has shared  investment
power.  See  Footnote  (1) above.  Mr.  DuPree is the  Chairman  of the Board of
Directors and Chief Executive Officer of the Company.

     (4) Includes  11,477 shares held by the ESOP which are vested and allocated
to Mr.  McLeod and 160,154  shares held by the ESOP which are allocated to other
employees and for which Mr. McLeod has shared investment power. See Footnote (1)
above.  Also includes 1,962 shares held in the Avado Brands,  Inc.  Supplemental
Deferred  Compensation  Plan.  Mr. McLeod is the Senior Vice  President of Human
Resources and the Secretary of the Company.


                                       13
<PAGE>
     (5) Includes  1,166 shares held by the ESOP which are vested and  allocated
to Mr.  Booth.  Includes  18,143 shares which Mr. Booth has the right to acquire
within 60 days upon the exercise of stock options at an average  exercise  price
of $19.64.  Mr. Booth is Chief Financial Officer and Treasurer and a Director of
the Company.

     (6) Includes  7,296 shares held by the ESOP which are vested and  allocated
to Ms.  Waldrep.  Includes  15,266  shares  which Ms.  Waldrep  has the right to
acquire within 60 days upon the exercise of stock options at an average exercise
price of $20.00. Ms. Waldrep is Chief Administrative Officer of the Company.

     (7) Includes  3,000 shares held under a Restricted  Stock  Agreement.  Also
includes  1,357  shares held in the Avado  Brands,  Inc.  Supplemental  Deferred
Compensation  Plan.  Does not  include  264  shares  held by the ESOP  which are
allocated to Mr. Profumo but are unvested. Mr. Profumo is the former Senior Vice
President of Finance and Chief Accounting  Officer of the Company.

     (8) Includes 2,000 shares which Dr. Shaw has the right to acquire within 60
days upon the exercise of stock options at an average  exercise price of $21.25.
Dr. Shaw is a former director of the Company.

     (9) Includes 1,174 deferred stock units credited to Mr. Moorhead's  account
in  the  Company's   Outside  Director  Deferred  Stock  Unit  Plan,  which  are
convertible to shares of common stock upon  termination  of Board  service.  Mr.
Moorhead is a director of the Company.

     (10) Based on a Form 13G/A dated  January 26,  2000,  filed by the State of
Wisconsin Investment Board.

     (11) Includes 81,714 shares which the officers and directors have the right
to  acquire  within 60 days upon the  exercise  of stock  options  at an average
exercise  price of $20.13 per share,  20,203  shares  held by the ESOP which are
vested and allocated to executive officers,  and 151,428 shares held by the ESOP
which are unvested or allocated to other employees. See Footnote (1) above.

                 Certain Relationships and Related Transactions

     In March 1995, the Company entered into a Split Dollar Insurance  Agreement
(the  "Agreement")  with The DuPree  Insurance  Trust (the "Trust")  whereby the
Company agreed to make premium  payments on certain life  insurance  policies of
which the Trust is the owner and beneficiary.  These policies provide a total of
$50  million in death  proceeds  payable  upon death of the  survivor  of Tom E.
DuPree,  Jr., and his wife.  The devisees  under the wills of Mr. DuPree and his
wife are the beneficiaries of the Trust.

     The Trust has agreed to  reimburse  the Company on an annual basis for that
portion of the premiums which equals the current value of the economic  benefit,
as defined by the Internal Revenue  Service,  attributable to the life insurance
protection  provided.  The premiums due under the  policies  total  $850,000 per
year.  Reimbursements for the current value of the economic benefit attributable
to the life  insurance  provided in fiscal 1999  totaled  $2,847.  There were no
reimbursements due to the Company from the Trust at January 2, 2000.

     The  Company  or the Trust  can  cancel  the  Agreement  at any time.  Upon
cancellation, the Trust is obligated to repay the Company an amount equal to the
lesser of either the cash surrender value of the policies or the total amount of
unreimbursed  premiums paid by the Company.  Upon receipt of the death  proceeds
under  the  policies,  the  Trust is  required  to  repay  the  Company  for all
unreimbursed premium payments. The policies have been assigned to the Company to
secure the repayment obligations of the Trust.

     At  January  2, 2000 and  January 3, 1999,  the  Company  held three  notes
receivable  from Tom E.  DuPree,  Jr.,  the  Chairman  of the  Board  and  Chief
Executive Officer of the Company,  totaling  $7,851,500.  These notes are due in
November and December of 2000,  or earlier upon demand of the Company,  and bear
interest at 7.0% per annum with interest payable at maturity.  In addition,  the
Company held notes receivable from Erich J. Booth,  Chief Financial  Officer and
Treasurer,  totaling $107,000 and from Margaret E. Waldrep, Chief Administrative
Officer,  totaling  $41,500.  These  notes  are due on June  30,  2000  and bear
interest at 9.84% with interest payment due at maturity.  The Company also holds
an additional note receivable from Mr. DuPree in the amount of $3,000,000 due on
June 30,  2000,  bearing  interest at 9.84% per annum and secured by real estate
owned by Mr. DuPree.


                                       14
<PAGE>
       Proposal 2: AMENDMENT TO EFFECT A ONE-FOR-FOUR REVERSE STOCK SPLIT

General

     The  Company's  Board  of  Directors  has  approved,  and  recommends  that
shareholders  approve,  an amendment to Article Two of the Company's Articles of
Incorporation  to effect a reverse  stock split of the Common  Stock,  $0.01 par
value, of the Company at the ratio of one for four (the "Reverse Split"). If the
Reverse  Split is approved by the  shareholders,  the Articles of  Incorporation
will be amended as described  herein and as set forth in the form of Articles of
Amendment of Avado Brands,  Inc. attached hereto as Exhibit A (the "Amendment").
The Reverse Split will have no  going-private  effect  pursuant to Rule 13e-3 of
the  Securities  Exchange Act of 1934.  The effective  date of the Reverse Split
will be the date on which the  Amendment is filed with the Secretary of State of
the State of Georgia (the "Effective  Date").  The Board may make any changes to
the  Amendment  that it deems  necessary  or  appropriate  in order to cause the
Amendment to be accepted  for filing with the Georgia  Secretary of State and to
give effect to the Reverse  Split.  The Reverse  Split may be  abandoned  by the
Board of Directors,  without  further  action by the  shareholders,  at any time
before or after the Annual  Meeting and prior to the next Annual  Meeting if for
any reason  the Board  deems it  advisable  to do so.  Presently,  the Board and
management  of the  Company  intend  to  effect  the  Reverse  Split  as soon as
practicable  subsequent  to receiving the requisite  shareholder  approval.  The
Company expects to notify shareholders of the effectiveness of the Reverse Split
by press release.

Purpose for the Reverse Split

     The  Company's  Common  Stock is  currently  listed on the Nasdaq  National
Market.  In order for the Common Stock to continue to be eligible for listing on
the Nasdaq National Market, the Stock must have a minimum bid price of $5.00 per
share.  The Common Stock is currently  trading at slightly less than $2.00.  The
Board believes the Reverse Split  represents the best  alternative  available to
the Company to meet the Nasdaq National  Market  continued  listing  requirement
with  respect to minimum  bid price.  If the Common  Stock price does not regain
compliance  with the minimum  bid price  requirement,  and the Company  fails to
implement available  alternatives,  including failing to make an application for
listing on the Nasdaq  SmallCap  Market,  the Common Stock may be de-listed from
the Nasdaq National  Market.  Such an event could adversely impact the liquidity
of the Common Stock.

     The Board also believes the Reverse Split could result in a broader  market
for the  Common  Stock.  The stock has traded for some  period  below  $5.00 per
share.  Many  institutional  investors are reluctant or unable due to investment
restrictions  to invest in  companies  whose stock trades at less than $5.00 per
share. Many  stockbrokers are subject to internal  restrictions on their ability
to recommend stocks trading at less than $5.00 per share. The Common Stock price
increase expected to result from the Reverse Split may relieve,  to some extent,
the effect of such  limitations on the market for the Common Stock. The expected
increase in trading price may also encourage  interest and trading in the Common
Stock and possibly promote greater liquidity for the Company's shareholders.

Effects of the Reverse Split

     The Company has authorized  capital shares  consisting of 75,000,000 shares
of Common Stock and  10,000,000  shares of  Preferred  Stock.  If effected,  the
Reverse Split will reduce the number of issued and outstanding  shares of Common
Stock from 25,326,290 as of the record date to approximately 6,331,572 shares as
of the Effective  Date. In  conjunction  with the Reverse  Split,  the number of
authorized shares of Common Stock will be reduced by a ratio of one for three to
25,000,000 shares. The $0.01 par value of the Common Stock will not be affected.
The Reverse Split will also have no effect on the Company's  Preferred Stock, of
which no shares are issued and outstanding.

     The Reverse Split will not affect any  shareholders'  proportionate  equity
interest  or  proportional  voting  power  in  the  Company,  except  for  those
shareholders  who will receive cash in lieu of fractional  shares,  as discussed
below.  None of the current  rights of holders of the  Company's  Common  Stock,
holders of options to purchase  Common Stock or  participants  in the  Company's
Employee  Stock Purchase Plan,  Employee  Stock  Ownership Plan or  Supplemental


                                       15
<PAGE>
Deferred  Compensation  Plan will be affected by the  Reverse  Split.  As of the
record date, in addition to the 25,326,290  shares of Common Stock  outstanding,
the Company has an aggregate of  approximately  6.0 million shares  reserved for
the granting of stock options  under the  Company's  stock option plans of which
approximately  1.8 million  shares have been granted and  exercised.  Options to
purchase  approximately  4.2 million  shares were  outstanding  as of the record
date. The Company's stock option plans include  provisions for adjustment in the
number of shares covered  thereby and adjustment of the exercise prices thereof,
in the event of a reverse  stock split.  If the Reverse  Split is approved,  the
number of options outstanding would be reduced to approximately 1.05 million.

     The  reduction  in the  number of issued and  outstanding  shares of Common
Stock to result from the Reverse  Split is expected to increase the market price
of the Common Stock to a level above the current market trading price. While the
Board  believes that the shares of Common Stock will trade at higher prices than
those which have  prevailed in the recent past,  there can be no assurance  that
such increase in the trading price will occur or, if it does occur, that it will
equal or exceed  the  direct  arithmetical  result of the  Reverse  Split due to
numerous factors and contingencies which could affect such price.

Cash Payment in Lieu of Fractional Shares

     In lieu of issuing  fractional shares resulting from the Reverse Split, the
Company will redeem all fractional  shares for cash. Each  outstanding  share of
Common Stock held on the Effective Date of the Reverse Split will be valued at a
price per share  ("Market  Price")  equal to the closing bid price of the Common
Stock on the trading day  immediately  preceding the Effective Date, as reported
on the Nasdaq Stock Market.  No brokerage  commission will be payable by holders
who  receive  cash in lieu of  fractional  shares.  The  Company  will not issue
certificates  representing  fractional  shares and will pay the Market  Price to
redeem  fractional  shares resulting from the Reverse Split upon presentation to
the Company's  transfer agent of the certificates  representing such shares. The
holders of Common  Stock prior to the  Reverse  Split will not have the right to
offer to the Company for cash redemption any shares other than fractional shares
resulting from the Reverse Split.

Procedure for Implementing the Reverse Split

     As soon as  practicable  after the  Effective  Date,  the Company will send
letters of transmittal to all  shareholders  of record on the Effective Date for
use in transmitting  stock  certificates  ("Old  Certificates")  to the transfer
agent  (SunTrust  Bank),  who  will  act  as the  exchange  agent.  Upon  proper
completion and execution of the letter of transmittal  and return thereof to the
transfer agent,  together with the Old Certificates,  each shareholder who holds
of record fewer than four shares on the Effective  Date will receive cash in the
amount to which he or she is entitled.  Holders of record of four or more shares
on the  Effective  Date  will  receive  new  certificates  ("New  Certificates")
representing  the number of whole shares of Common Stock into which their shares
of Common Stock have been converted as a result of the Reverse Split. Holders of
record of four or more shares on the Effective  Date whose shares are not evenly
divisible  by four will receive cash in the amount to which they are entitled in
lieu of any fractional shares.  Until a shareholder  forwards a completed letter
of  transmittal,  together with the Old  Certificates  to the exchange agent and
receives in return a New Certificate,  such shareholders'  Common Stock shall be
deemed  equal to the  number  of whole  shares  of  Common  Stock to which  such
shareholder  is  entitled  as a result of the Reverse  Split.  Old  Certificates
should not be sent to the Company or the exchange  agent  before  receipt of the
letter of transmittal from the Company.

Federal Income Tax Consequences

     The following is a summary of the material  anticipated  federal income tax
consequences of the Reverse Split to  shareholders of the Company.  This summary
is based on the provisions of the Internal Revenue Code of 1986, as amended (the
"Code"),  the Treasury  Department  Regulations  issued  pursuant  thereto,  and
published  rulings and court  decisions in effect as of the date hereof,  all of
which are subject to change.  This summary  does not take into account  possible
changes  in such  laws or  interpretations,  including  amendments  to the Code,


                                       16
<PAGE>
applicable statutes, regulations and proposed regulations or changes in judicial
or  administrative  rulings,  some of which  may have  retroactive  effect.  The
federal  income  tax   consequences   of  the  Reverse  Split  will  vary  among
shareholders  depending  upon  whether  they  receive  (i) solely cash for their
shares,  (ii) solely New  Certificates,  or (iii) New Certificates plus cash for
fractional shares, in exchange for Old Certificates. No ruling from the Internal
Revenue Service nor opinion of counsel will be sought or obtained  regarding the
federal income tax  consequences to the  shareholders of the Company as a result
of the Reverse  Split.  Accordingly,  each  shareholder is encouraged to consult
such  shareholder's  own tax advisor  regarding the specific tax consequences of
the  Reverse  Split to such  shareholder.  However,  the Company  believes  that
because  the  Reverse  Split  is not  part  of a plan to  periodically  increase
shareholders'  proportionate  interest in the assets or earnings  and profits of
the  Company,  and  because  the  cash  payment  in  lieu of  fractional  shares
represents  a  mechanical   rounding  rather  than   separately   bargained  for
consideration, the proposed Reverse Split will have the following federal income
tax effects:

     1). A shareholder will not recognize taxable gain or loss on the receipt of
New  Certificates in exchange for Old  Certificates in the Reverse Split. In the
aggregate,  the  shareholder's  basis in the  Common  Stock  represented  by New
Certificates  will  equal  his or  her  basis  in the  shares  of  Common  Stock
represented by Old Certificates  exchanged therefor (but not including the basis
of any  shares  of  Common  Stock  represented  by Old  Certificates  to which a
fractional  share interest in Common Stock  represented by a New  Certificate is
attributable),  and such  shareholder's  holding period for the New Certificates
will include the holding period for the Old Certificates  therefor if the shares
of Common Stock represented by such certificates are capital assets in the hands
of such shareholder.

     2). To the extent that a shareholder  receives cash in the Reverse Split in
lieu of the  issuance of a  fractional  share by the Company  (whether or not in
addition to receiving New Certificates in exchange for Old  Certificates),  such
shareholder  will generally be treated as having received a fractional  interest
in a share  of  Common  Stock  represented  by a new  Certificate  which is then
redeemed by the Company.  Such shareholder generally will recognize taxable gain
or loss, as the case may be, equal to the difference, if any, between the amount
of cash received and such shareholders' aggregate basis in the pre-Reverse Split
share of Common Stock to which such fractional  share interest is  attributable.
If such shares are a capital asset in the hands of such shareholder, the gain or
loss will be  long-term  gain or loss if the shares  were held for more than one
year.

     3). The Company  believes that the proposed Reverse Split will qualify as a
"recapitalization"  under Section  368(a)(1)(E)  of the Code.  As a result,  the
Company will not recognize any gain or loss as a result of the proposed  Reverse
Split.

     The  affirmative  vote of the holders of a majority of the shares  voted on
the matter is required to approve the Reverse Split.

  The Board of Directors recommends a vote "For" approval of the Reverse Split.


                                       17
<PAGE>
         Proposal 3: RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS

     The Board of Directors of the Company, upon the recommendation of the Audit
Committee,  has appointed the firm of KPMG LLP to serve as independent  auditors
of the  Company  for the  fiscal  year  ending  December  31,  2000,  subject to
ratification of this  appointment by the  shareholders of the Company.  KPMG LLP
has served as  independent  auditors  of the Company  and a  predecessor  of the
Company  since 1985 and is  considered  by  management of the Company to be well
qualified.  The  Company has been  advised by that firm that  neither it nor any
member thereof has any financial interest, direct or indirect, in the Company or
any of its subsidiaries in any capacity. One or more representatives of KPMG LLP
will be  present  at the  Annual  Meeting,  will have an  opportunity  to make a
statement  if he or she  desires  to do so and will be  available  to respond to
appropriate questions.

     The  affirmative  vote of the holders of a majority of the shares  voted on
the matter is required to ratify the selection of auditors.  If the shareholders
should not ratify  the  appointment  of KPMG LLP,  the Board of  Directors  will
reconsider the appointment.

     The Board of Directors recommends a vote "For" ratification of selection of
the auditors.


             SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Pursuant to Section 16(a) of the Securities Exchange Act of 1934, officers,
directors  and  beneficial  owners of more than ten  percent of the  outstanding
Common  Stock are  required to file  reports  with the  Securities  and Exchange
Commission  reporting their beneficial ownership of the Common Stock at the time
that they become subject to the reporting requirements and changes in beneficial
ownership  occurring  thereafter.  Based on a review of reports submitted to the
Company  and written  representations  from  persons  known to the Company to be
subject to these  reporting  requirements,  the Company  believes  that all such
reports  due in 1999 were filed on a timely  basis with the  exception  that the
Company filed a Form 4 on behalf of each Messrs. DuPree, McLeod, Booth, Profumo,
and Ms.  Waldrep,  approximately  one month late.  Each of these  forms  related
solely to the granting of stock  options  pursuant to the  Company's  1995 Stock
Incentive  Plan and were filed late as a result of the timing of grant  approval
by the Company's Compensation and Human Resources Committee.


                             FORM 10-K ANNUAL REPORT

     A COPY OF THE  COMPANY'S  ANNUAL  REPORT ON FORM  10-K,  AS FILED  WITH THE
SECURITIES  AND  EXCHANGE  COMMISSION,  MAY BE  OBTAINED  WITHOUT  CHARGE BY ANY
SHAREHOLDER,  UPON WRITTEN REQUEST TO THE CHIEF FINANCIAL OFFICER, AVADO BRANDS,
INC., HANCOCK AT WASHINGTON, MADISON, GEORGIA 30650.


                              COST OF SOLICITATION

     The cost of  soliciting  proxies  will be borne by the  Company.  Officers,
directors  and  employees  of the Company  may  solicit  proxies in person or by
telephone,  telegraph  or other  means of  communication,  for which no  special
compensation  will be paid.  Arrangements will be made with brokerage houses and
other  custodians,  nominees and  fiduciaries to forward proxy  materials to the
beneficial  owners of the Common Stock,  and such persons will be reimbursed for
their reasonable expenses.


                              SHAREHOLDER PROPOSALS

     No  proposals  by  non-management  shareholders  have  been  presented  for
consideration  at the Annual  Meeting.  The Company expects that its 2001 Annual
Meeting will occur during May 2001. Any proposals by non-management shareholders
intended  for  presentation  at the 2001 Annual  Meeting must be received by the
Company at its principal  executive  offices,  attention of the  Secretary,  not
later than November 23, 2000, in order to be included in the proxy  material for


                                       18
<PAGE>
that  Meeting.  The Company must be notified not later than  February 8, 2001 of
any  shareholder  proposal that was not  submitted  earlier for inclusion in the
proxy materials,  but is intended to be presented for action at the meeting,  or
else  proxies  solicited  by the Company  for that  meeting may be voted on such
proposal at the discretion of the person or persons holding those proxies.


                                  OTHER MATTERS

     Management  of the Company is not aware of any other  matters that may come
before the Annual Meeting of Shareholders.  However,  as to any such matters, it
is the intention of the persons named in the proxy to vote thereon in accordance
with their judgement.

Madison, Georgia
June 5, 2000

<PAGE>
                                    EXHIBIT A

                              ARTICLES OF AMENDMENT
                                       OF
                               AVADO BRANDS, INC.

         1.   The name of the corporation is Avado Brands, Inc.

         2.   The Articles of Incorporation shall be amended as follows:

              Article Two shall be amended to provide that the corporation shall
              have the  authority,  exercisable  by its Board of  Directors,  to
              issue up to 25,000,000  shares of voting  common stock,  $0.01 par
              value per share.  Effective  with this amendment (i) all shares of
              common  stock  issued  and   outstanding   shall  be  reduced  and
              reconstituted so that for every four shares outstanding the holder
              thereof shall hereafter hold one share, (ii) all fractional shares
              that  otherwise  would be created  pursuant to the  reverse  stock
              split or combination  will instead  represent the right to be paid
              cash at a price per share  equal to the  closing  bid price of the
              common  stock  on  the  trading  day  immediately   preceding  the
              effective date of this amendment,  as reported on the Nasdaq Stock
              Market, and (iii) each outstanding certificate representing shares
              prior to this amendment shall be deemed to represent hereafter the
              number  of  shares  which is  one-fourth  of the  number of shares
              listed  on such  certificate  prior  to this  amendment,  less any
              fractional shares produced by such quotient, and the right to cash
              payment for such fractional shares as provided in (ii) above.

         3.   The  Amendment  shall  become  effective  upon the filing of these
              Articles of Amendment  in the Office of the  Secretary of State of
              the State of Georgia.

         4.   The  undersigned  officer of the Corporation  hereby  acknowledges
              that the foregoing is the act and deed of the Corporation and that
              the facts stated herein are true.

         IN WITNESS  WHEREOF,  the  Corporation  has caused  these  Articles  of
         Amendment to be duly executed and acknowledged as of _______________.


                                                   AVADO BRANDS, INC.


                                                   _________________________
                                                   Tom E. DuPree, Jr.
                                                   Chief Executive Officer and
                                                   Chairman of the Board


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