ACE CASH EXPRESS INC/TX
DEF 14A, DEFA14A, 2000-10-17
FUNCTIONS RELATED TO DEPOSITORY BANKING, NEC
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                             ACE CASH EXPRESS, INC.
                         1231 Greenway Drive, Suite 800
                               Irving, Texas 75038
                         ------------------------------

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                          To be Held November 17, 2000
                         ------------------------------



         ACE Cash  Express,  Inc.  (the  "Company")  will  hold its 2000  Annual
Meeting of Shareholders at the Dallas Marriott Las Colinas, 223 West Las Colinas
Boulevard,  Irving, Texas 75039, on Friday,  November 17, 2000. The meeting will
begin at 10:00 a.m. At the meeting, the shareholders will be asked to:

         o       Elect seven directors.

         o       Vote upon a proposal  to  increase  the shares  authorized  for
                 issuance under the Company's 1997 Stock Option Plan.

         o       Consider any other business properly presented at the meeting.

         Shareholders  of record at the close of business on September 29, 2000,
may vote at the  meeting.  A list of those  shareholders  may be reviewed at the
Company's  offices at 1231 Greenway Drive,  Suite 800, Irving,  Texas 75038, for
ten days before the meeting.

         Whether or not you plan to attend the meeting, please date and sign the
enclosed proxy and return it in the accompanying  postage-prepaid  envelope.  If
you attend the meeting and wish to vote in person, you may do so.


                                            By order of the Board of Directors,

                                            Debra A. Bradford
                                            Secretary


Irving, Texas
October 17, 2000






<PAGE>


                             ACE CASH EXPRESS, INC.
                                 PROXY STATEMENT
                                       For
                         ANNUAL MEETING OF SHAREHOLDERS
                          To Be Held November 17, 2000
                          ----------------------------

         This Proxy  Statement is furnished to shareholders of ACE Cash Express,
Inc.,  a Texas  corporation  (the  "Company"),  to  solicit,  on  behalf  of the
Company's  Board  of  Directors,  proxies  to  vote  at the  Annual  Meeting  of
Shareholders of the Company to be held November 17, 2000 (the "Annual Meeting").
Proxies in the form  enclosed  will be voted at the Annual  Meeting if  properly
executed,  returned to the Company before the Annual  Meeting,  and not revoked.
This  Proxy  Statement  and the  enclosed  proxy  form are first  being  sent to
shareholders on or about October 17, 2000.

         Accompanying  this Proxy  Statement is a copy of the  Company's  Annual
Report to Shareholders  for the fiscal year ended June 30, 2000 ("fiscal 2000").
The  Annual  Report  to  Shareholders  is not  part  of the  proxy  solicitation
material.
<TABLE>

TABLE OF CONTENTS                                                                              PAGE
         <S>                                                                                     <C>
         Outstanding Capital Stock............................................................... 2
         Quorum and Voting....................................................................... 2
         Solicitation of Proxies..................................................................2
         Action to be Taken at Meeting............................................................2
         Revocation of Proxies....................................................................3
         Security Ownership of Certain Beneficial Owners and Management...........................4
         Directors and Executive Officers.........................................................6
                  Board of Directors..............................................................6
                  Director Nominees...............................................................6
                  Board Committees................................................................7
                  Board and Committee Meetings....................................................8
                  Director Compensation...........................................................8
                  Compliance with Section 16(a) of the Securities Exchange Act of 1934............9
                  Executive Officers.............................................................10
         Executive Compensation..................................................................11
                  Summary Compensation Table.....................................................11
                  Senior Management Bonus Plan...................................................11
                  Stock Options..................................................................12
                  Compensation Committee Interlocks and Insider Participation....................13
                  Compensation Committee Report on Executive Compensation........................13
                  Change-in-Control Severance Agreements.........................................15
                  Certain Relationships..........................................................16
         Stock Performance Chart.................................................................17
         Proposal to Amend ACE Cash Express, Inc. 1997 Stock Option Plan.........................17
                  Background and Summary of Terms................................................17
                  Tax Status of Stock Options....................................................19
                  Required Vote..................................................................20
         Relationship with Independent Public Accountants........................................20
         Shareholder Proposals for 2001 Annual Meeting...........................................20
         Miscellaneous...........................................................................21
</TABLE>
                                       -1-
<PAGE>


                            OUTSTANDING CAPITAL STOCK

         The record date for shareholders entitled to vote at the Annual Meeting
is  September  29,  2000.  At the close of  business  on that  date,  there were
9,955,963  shares of Common  Stock,  $.01 par value per  share,  of the  Company
("Common Stock") outstanding.


                                QUORUM AND VOTING

         The  presence,  in person or by proxy,  of the holders of a majority of
all  outstanding  shares of the Common  Stock on the record date is necessary to
constitute a quorum at the Annual Meeting. Assuming the presence of a quorum:

         o       A plurality of the votes cast at the Annual Meeting,  in person
                 or by proxy, is required for the election of directors; and

         o       A majority of the votes cast at the Annual  Meeting,  in person
                 or by proxy,  is required to approve the  proposal to amend the
                 Company's 1997 Stock Option Plan or any other matter.

         Each  shareholder  is entitled to one vote, in person or by proxy,  for
each share of Common Stock held in such  shareholder's  name on the record date.
Because  the seven  nominees  for  director  who  receive the most votes will be
elected,  any abstention will not be included in the vote totals.  Regarding any
other proposal,  an abstention will be included in vote totals and will have the
same effect as a negative vote.  Where brokers who are nominee record holders do
not vote on specific matters because they did not receive specific  instructions
on such matters from the beneficial owners of such shares ("broker  non-votes"),
such  broker  non-votes  will not be  included  in vote  totals and will have no
effect on the election of directors or any other proposal.

                             SOLICITATION OF PROXIES

         The  accompanying  proxies  are  solicited  on  behalf  of the Board of
Directors.  The Company  will pay all  expenses  of  soliciting  these  proxies.
Proxies  may be  solicited  not only by mail,  but also by  personal  interview,
telephone, and electronic transmission by the Company's directors, officers, and
employees.  Arrangements  may  also be made  with  brokerage  houses  and  other
custodians,  nominees,  and fiduciaries to forward solicitation  material to the
beneficial owners of shares of Common Stock held of record by such persons,  and
the Company may reimburse them for the  corresponding  reasonable  out-of-pocket
expenses.

                          ACTION TO BE TAKEN AT MEETING

         When shareholders have appropriately specified how their proxies should
be  voted,  the  proxies  will be  voted  accordingly.  Unless  the  shareholder
otherwise specifies therein, the proxies will be voted:

         o       FOR the  election  as  directors  of the  Company  of the seven
                 nominees named below under  "Directors  and Executive  Officers
                 --Director Nominees"; and

         o       FOR the  proposal  to  increase  the number of shares of Common
                 Stock  authorized  for issuance  under the Company's 1997 Stock
                 Option Plan.


                                       -2-
<PAGE>

         If any other  matter or business is properly  presented at the meeting,
the proxies will be voted at the discretion of the proxy holders,  in accordance
with their best  judgment.  On the date of this  Proxy  Statement,  the Board of
Directors  does not know of any other  matter or business to be presented at the
Annual Meeting other than as addressed in this Proxy Statement.

                              REVOCATION OF PROXIES

         A proxy may be revoked any time before it is  exercised.  A shareholder
giving a proxy may revoke it by:

         o       sending in another proxy with a later date;

         o       giving  written  notice to the Company's  Secretary  before the
                 Annual Meeting that the proxy has been revoked; or

         o       voting in person at the Annual Meeting.

























                                   -3-
<PAGE>


                              SECURITY OWNERSHIP OF
                    CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

         The  following  table  sets forth  certain  information  regarding  the
beneficial  ownership  of the Common Stock as of  September  29,  2000,  by each
person the Company  knows to  beneficially  own more than 5% of the  outstanding
Common Stock, each of the Company's directors,  the Named Executive Officers (as
defined in "Executive  Compensation -- Summary  Compensation  Table" below), and
all directors and executive  officers as a group. The Company believes each such
shareholder has sole voting and dispositive  power over the shares held,  except
as otherwise indicated.
<TABLE>

                                                 Shares of Common                  Percentage of Common
                                               Stock Beneficially Owned          Stock Beneficially Owned
                                              ----------------------------       -------------------------
<S>                                                      <C>                              <C>
Raymond C. Hemmig                                        689,437 (1)                        6.9%
10000 N. Central Expressway, Suite 1060
Dallas, Texas 75231

Donald H. Neustadt                                       901,631 (2)                        9.1%
1231 Greenway Drive, Suite 800
Irving, Texas 75038

Howard W. Davis                                           25,249 (3)                        (10)

Marshall B. Payne                                        235,588 (4)                        2.4%

Edward W. Rose III                                     1,114,905 (5)                       11.2%
500 Crescent Court, Suite 250
Dallas, Texas 75201

Jay B. Shipowitz                                          52,500 (6)                        (10)

Charles Daniel Yost                                       29,749 (7)                        (10)

Raymond E. McCarty                                       179,493 (8)                        1.8%

Debra A. Bradford                                          4,311 (9)                        (10)

Greenbriar Partners, Ltd.                                828,482 (11)                       8.3%
1901 North Akard
Dallas, Texas 75201

Robert Fleming Inc.                                      581,886 (12)                       5.8%
320 Park Avenue, 11th Floor
New York, NY 10022

Wanger Asset Management, L.P.                            765,000 (13)                       7.7%
227 West Monroe, Suite 3000
Chicago, IL 60606

All directors and executive officers as a                3,232,863(14)                     32.5%
group (9 persons)

</TABLE>
                                      -4-
<PAGE>


(1)  Includes  11,250  shares Mr.  Hemmig holds as custodian  for his  children,
     11,250  shares  held for the Hemmig  Family  Trust and  options to purchase
     24,637  shares  exercisable  within  60  days of the  date  of  this  Proxy
     Statement.
(2)  Includes  56,750  shares  held  by KLN  Foundation,  a  private  charitable
     foundation of which Mr.  Neustadt is one of three  officers.  Mr.  Neustadt
     shares voting and dispositive  power with those other foundation  officers.
     Mr.  Neustadt  disclaims  beneficial  ownership  of the shares  held by KLN
     Foundation.  Also includes  options to purchase  17,712 shares  exercisable
     within 60 days of the date of this Proxy Statement.
(3)  Includes  options to purchase 18,499 shares  exercisable  within 60 days of
     the date of this Proxy Statement.
(4)  Includes 24,120 shares owned by Scout Ventures, a Texas general partnership
     of which Mr. Payne is a general partner ("Scout");  Mr. Payne shares voting
     and dispositive power over the shares held by Scout with the other partners
     of Scout.  Also  includes  options to purchase  25,249  shares  exercisable
     within 60 days of the date of this Proxy  Statement.
(5)  Includes  894,005  shares of Common  Stock owned by Mr. Rose and options to
     purchase 25,249 shares exercisable within 60 days of the date of this Proxy
     Statement.  Also includes shares owned by the following persons:
         a)   Evelyn P.  Rose,  the wife of Mr.  Rose -  115,341  shares
         b)   Lela Helen Rose, the daughter of Mr. and Mrs. Rose - 21,705 shares
         c)   William E. Rose, the son of Mr. and Mrs. Rose - 21,705 shares
         d)   Kaiser-Francis  Oil Company - 27,675 shares.
         e)   Ruth Kaiser Nelson - 9,225 shares.
     Mr. Rose might be considered to share  dispositive power with each of these
     persons  over the shares of Common  Stock owned by that  person.  Mr. Rose,
     however,  disclaims beneficial ownership of any of the shares owned by each
     of these persons.
(6)  Includes  options to purchase 48,100 shares  exercisable  within 60 days of
     the date of this Proxy  Statement.
(7)  Consists of options to purchase 29,749 shares exercisable within 60 days of
     the date of this Proxy  Statement.
(8)  Includes  options to purchase 19,347 shares  exercisable  within 60 days of
     the date of this Proxy Statement.
(9)  Consists of options to purchase 4,311 shares  exercisable within 60 days of
     the date of this Proxy  Statement.
(10) Less than 1%.
(11) Includes  4,500  shares held by Mr.  Frederick  E. Rowe,  Jr.,  the general
     partner of Greenbriar Partners,  Ltd.  ("Greenbriar").  As general partner,
     Mr. Rowe has the power to manage  Greenbriar's  operations,  including  the
     shared right with  Greenbriar to vote and dispose of the 808,982  shares of
     Common Stock  Greenbriar  holds.  Mr. Rowe has sole voting and  dispositive
     power over the 4,500 shares he holds.  Also includes an  additional  15,000
     shares owned by the Rowe Family Partnership, of which Mr. Rowe is a general
     partner.
(12) Robert Fleming Inc. is a registered  investment  adviser with shared voting
     and dispositive power over these shares.
(13) Wanger Asset Management,  L.P. ("WAM") is a registered  investment adviser,
     the general partner of which is Wanger Asset Management,  Ltd. These shares
     have been acquired on behalf of discretionary  clients of WAM. One of those
     clients  is Acorn  Investment  Trust  ("Acorn"),  which  beneficially  owns
     750,000 of these shares.  Acorn's address is the same as the address of WAM
     and its general partner. WAM and its general partner have shared voting and
     dispositive  power over all of these  shares.  Acorn has shared  voting and
     dispositive power over its 750,000 shares.
(14) See Notes (1) through (9).


                                      -5-
<PAGE>


                        DIRECTORS AND EXECUTIVE OFFICERS


BOARD OF DIRECTORS

         Seven directors are to be elected at the Annual  Meeting.  Each nominee
will be elected to hold office until the next annual meeting of  shareholders or
until his successor is elected and qualified.  Proxy holders will not be able to
vote the  proxies  held by them for more than  seven  persons.  To be  elected a
director,  each nominee must receive a plurality of all of the votes cast at the
Annual  Meeting for the election of directors.  Should any nominee become unable
or unwilling to accept  nomination  or election,  the proxy holders may vote the
proxies  for the  election,  in his  stead,  of any  other  person  the Board of
Directors  may  recommend.  Each  nominee,  other than Michael S.  Rawlings,  is
currently  a  director  of the  Company.  Mr.  Howard W.  Davis,  who has been a
director  since 1995, has  determined,  for personal  reasons,  not to stand for
re-election.  Each nominee has  expressed his intention to serve the entire term
for which election is sought.

DIRECTOR NOMINEES

         Raymond C.  Hemmig,  age 50, has served as the Chairman of the Board of
the  Company  since  September  1988,  when he  first  became a  director.  From
September  1988 to October 1994,  Mr. Hemmig also served as the Company's  Chief
Executive Officer.  Mr. Hemmig served as a director of the National  Association
of Check  Cashers and was the  founding  President of the Texas  Association  of
Check Cashers, Inc. Since June 1994, Mr. Hemmig also has served as a director of
Restoration Hardware, Inc., a publicly held retail company. Since December 1995,
Mr. Hemmig has served as the Chairman of the Board and Chief  Executive  Officer
of Retail & Restaurant Growth Capital L.P., a licensed Small Business Investment
Corporation  and a provider  of  financing  to  emerging  retail and  restaurant
companies.  Mr. Hemmig also serves as a director of various  private  companies.
From 1990  until May 1994,  Mr.  Hemmig  served as a  director  of On The Border
Cafes,  Inc., a publicly held restaurant chain. From 1985 to September 1988, Mr.
Hemmig was a partner and  co-founder  of Hemmig & Martin,  a consulting  firm to
clients in the food service, retail, and franchise industries.

         Donald H. Neustadt,  age 51, has served as the Chief Executive  Officer
of the  Company  since  November  1994 and as a director  of the  Company  since
January 1987. Mr. Neustadt served as the Company's  President from November 1994
to December  1999.  Mr.  Neustadt  served as the  Company's  President and Chief
Operating Officer from January 1987 to November 1994. From 1972 to January 1987,
Mr. Neustadt served in various  capacities with Associates  Corporation of North
America  ("Associates  NA")  and  its  affiliates,  including  as  President  of
Associates  Financial  Express,  Inc.  ("Associates  Financial"),  a money order
company;  as Senior Vice  President and  Controller  of  Associates  Diversified
Services,  Inc., which owned a consumer credit card bank, a savings and loan and
Associates Financial; as Vice President of Strategic Planning for Associates NA;
and as Controller of Consumer  Operations  and a systems  manager for Associates
Financial  Services,  a consumer  finance  company.  Mr. Neustadt also currently
serves as a director of a private company.

         Jay B.  Shipowitz,  age 37,  has  served  as the  President  and  Chief
Operating  Officer and as a director  of the Company  since  January  2000.  Mr.
Shipowitz  served as the Company's  Senior Vice  President  and Chief  Financial
Officer from May 1997 to January  2000.  Prior to joining ACE, from July 1996 to
May 1997,  Mr.  Shipowitz  was the senior  vice  president  and chief  financial
officer of USDATA Corporation, a software company located in Richardson,  Texas.
From June 1993 to July 1996, Mr. Shipowitz was the vice president of finance and
administration  and chief financial  officer of Westinghouse  Security  Systems,
Inc., a residential security company  headquartered in Dallas,  Texas. From 1987
to 1993, Mr.  Shipowitz worked at Price  Waterhouse in Baltimore,  Maryland,  in
various


                                      -6-
<PAGE>

positions,  the last of which was senior manager.  Mr.  Shipowitz worked at KPMG
Peat Marwick in Greensboro, North Carolina from 1985 to 1987. Mr. Shipowitz is a
director  of  Financial   Service  Centers  of  America,   Inc.  (the  successor
organization to the National Association of Check Cashers),  and a director of a
private company.

         Marshall  B.  Payne,  age 43, has served as a director  of the  Company
since 1987. Since 1983, Mr. Payne has been Vice President of Cardinal Investment
Company,  Inc.,  an  investment  management  firm.  In addition,  he serves as a
director of Restoration  Hardware,  Inc., a publicly held retail  company,  as a
director of LBP, Inc., formerly engaged in the manufacturing of home improvement
products, and as a director of various private companies.

         Michael S. Rawlings,  age 46, is a nominee for director of the Company.
Since June 1997, Mr.  Rawlings has been the President of Pizza Hut, Inc. For the
previous 18 years, Mr. Rawlings worked in various  positions,  the last of which
was Chief  Executive  Officer of the Dallas  Group of DDB Needham  Worldwide,  a
large marketing communications agency.

         Edward W. Rose,  III,  age 59, has served as a director  of the Company
since 1987.  Since 1974, Mr. Rose has been the President and sole shareholder of
Cardinal  Investment Company,  Inc. In addition,  Mr. Rose serves as Chairman of
the Board of Drew Industries, Inc., an aluminum window manufacturer, and of LBP,
Inc., formerly engaged in the manufacturing of home improvement products, and as
a director of various private companies.

         Charles  Daniel  Yost,  age 51, has served as a director of the Company
since August 1996. In March 1998, Mr. Yost joined  Allegiance  Telecom,  Inc. as
President and Chief  Operating  Officer.  From July 1997 to March 1998, Mr. Yost
was  President  and Chief  Operating  Officer of NETCOM  On-line  Communications
Systems, Inc., an Internet service provider.  From 1994 to 1997, Mr. Yost served
as President of the Southwest Region of AT&T Wireless Services, Inc., a provider
of  cellular  telephone  service.  From 1991 to June 1994,  Mr.  Yost  served as
President  of  the  Southwest  Region  for  McCaw  Cellular   Communications/LIN
Broadcasting.  In  addition,  Mr. Yost serves as a director of a privately  held
architectural services provider.



        THE BOARD OF DIRECTORS RECOMMENDS THAT SHAREHOLDERS VOTE FOR THE
                           ELECTION OF EACH NOMINEE.

BOARD COMMITTEES

         The Board of Directors of the Company has two permanent committees: the
Audit Committee and the Compensation Committee.  None of the directors who serve
as members of either permanent  committee are employees of the Company or any of
its  subsidiaries.  The Company has no  nominating  committee or committee  that
recommends  qualified  candidates  to the Board of  Directors  for  election  as
directors.  The entire Board of Directors is responsible for selecting  nominees
for election as directors.

         The Audit Committee's functions include:

              o     Engaging auditors and determining their compensation;

              o     Making   recommendations  to  the  Board  of  Directors  for
                    reviewing  the  completed  audit and audit  report  with the
                    independent auditors, the conduct of the audit,  significant
                    accounting   adjustments,   recommendations   for  improving
                    internal controls, and all other significant findings during
                    the audit;


                                      -7-
<PAGE>

              o     Meeting  periodically  with  the  Company's  management  and
                    auditors  to  discuss  internal   accounting  and  financial
                    controls; and

              o     Initiating  and  supervising  any special  investigation  it
                    deems  necessary  regarding  the  Company's  accounting  and
                    financial policies and controls.

Messrs. Rose (Chairman) and Yost are the Audit Committee members.

         The Compensation Committee's functions include:

              o     Establishing and  administering  the Company's  compensation
                    policies;

              o     Administering  the Company's  1997 Stock Option Plan and the
                    Company's  Non-Employee  Directors  Stock  Option  Plan (the
                    "Directors  Option Plan"),  and  administering the remaining
                    options  outstanding  under the Company's  1987 Stock Option
                    Plan (under which no more options may be granted); and

              o     Overseeing  the  administration  of other  employee  benefit
                    plans  and  fringe  benefits  paid  to or  provided  for the
                    Company's   officers.   See   "Executive   Compensation   --
                    Compensation Committee Report on Executive Compensation."

Messrs. Davis (Chairman) and Payne are the Compensation Committee members.

BOARD AND COMMITTEE MEETINGS

         The Board of Directors held five meetings  during fiscal 2000.  Each of
the Audit  Committee and the  Compensation  Committee  held two meetings  during
Fiscal 2000. All persons who were directors during fiscal 2000 attended at least
75% of the total of the Board  meetings  and the  meetings of committee on which
they served.

DIRECTOR COMPENSATION

         Each non-employee  director (currently each director other than Messrs.
Hemmig,  Neustadt  and  Shipowitz)  receives  $1,250 per  calendar  quarter as a
retainer, $1,500 for attendance at each Board of Directors meeting, and $500 for
attendance at each meeting of a committee of the Board of Directors  that is not
held in  conjunction  with a  Board  of  Directors  meeting,  and is  reimbursed
expenses  related  to  his  activities  as a  director.  The  Company  does  not
compensate its employees for service as a director.

         Under the Directors Option Plan:

              o     Each non-employee director elected to the Board of Directors
                    who has not  previously  served as a director of the Company
                    is automatically  granted,  on the date of his election,  an
                    option to purchase 11,250 shares of Common Stock; and

              o     Each  non-employee  director  serving on  December 1 of each
                    year is  automatically  granted  an  option  on that date to
                    purchase 5,000 shares of Common Stock.

The number of shares subject to the automatic annual grant from December 1, 1995
through  December 1, 1997 was 6,750;  on August 17, 1998, the Board of Directors
reduced that number to 5,000,  beginning  December 1, 1998. The Directors Option


                                      -8-
<PAGE>
Plan  requires  that  the  exercise  price of each  option  must be equal to the
closing  price of the Common  Stock on The Nasdaq  Stock  Market on the date the
option is granted.

         Under the Directors Option Plan:

              o     An option to purchase  11,250  shares of Common  Stock at an
                    exercise  price of $3.66 per share was granted to Mr.  Davis
                    in March  1995  relating  to his  election  to the  Board of
                    Directors;

              o     Each of Mr. Davis,  Mr.  Payne,  and Mr. Rose was granted an
                    option  to  purchase  6,750  shares  of  Common  Stock at an
                    exercise price of $4.11 per share on December 1, 1995;

              o     An option to purchase  11,250  shares of Common  Stock at an
                    exercise  price of $5.56 per share was  granted to Mr.  Yost
                    when he was  elected  to the  Board of  Directors  in August
                    1996;

              o     Each of Mr.  Davis,  Mr. Payne,  Mr. Rose,  and Mr. Yost was
                    granted an option to purchase  6,750  shares of Common Stock
                    at an exercise price of $7.00 per share on December 1, 1996;

              o     Each of Mr.  Davis,  Mr. Payne,  Mr. Rose,  and Mr. Yost was
                    granted an option to purchase  6,750  shares of Common Stock
                    at an  exercise  price of $12.42  per share on  December  1,
                    1997;

              o     Each of Mr.  Davis,  Mr. Payne,  Mr. Rose,  and Mr. Yost was
                    granted an option to purchase  5,000  shares of Common Stock
                    at an  exercise  price of $13.25  per share on  December  1,
                    1998; and

              o     Each of Mr.  Davis,  Mr. Payne,  Mr. Rose,  and Mr. Yost was
                    granted an option to purchase  5,000  shares of Common Stock
                    at an  exercise  price of $16.375  per share on  December 1,
                    1999.

COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT OF 1934

         Section 16(a) of the  Securities  Exchange Act of 1934, as amended (the
"Exchange  Act"),  requires the Company's  directors,  executive  officers,  and
holders of more than 10% of the  Common  Stock to file with the  Securities  and
Exchange  Commission ("SEC") reports of ownership changes in ownership of Common
Stock. SEC regulations require those directors,  executive officers, and greater
than 10%  shareholders  to furnish the Company with copies of all Section  16(a)
forms they file.

         Based on the Company's review of reports and on written representations
that no other reports were required  during  fiscal 2000,  the Company  believes
that the  directors,  executive  officers,  and  greater  than 10%  shareholders
complied with all applicable Section 16(a) filing  requirements,  except Raymond
E.  McCarty,  who filed a late  Form 4 for March  2000 to report a sale of 1,800
shares.


                                      -9-
<PAGE>


EXECUTIVE OFFICERS

    NAME                         POSITION
    ----                         --------

    Raymond C. Hemmig            Chairman of the Board

    Donald H. Neustadt           Chief Executive Officer

    Jay B. Shipowitz             President and Chief Operating Officer

    Raymond E. McCarty           Executive Vice President - Operations
                                 President - ACE Franchise Group

    Debra A. Bradford            Senior Vice President, Chief Financial Officer,
                                 Secretary and Treasurer

See "-- Directors" above for business experience  information concerning Messrs.
Hemmig, Neustadt and Shipowitz.


         Raymond E. McCarty,  age 58, has served as the Company's Executive Vice
President - Operations  since January 2000 and as president of the ACE Franchise
Group since April 1996. Previously,  Mr. McCarty served as Senior Vice President
- Operations of the Company  since 1985.  Prior to his service with the Company,
Mr.  McCarty  was the  division  vice  president  of  Associates  NA.  While  at
Associates NA, Mr. McCarty was responsible for organizing  Associates NA's first
home improvement  loan portfolio  acquisition and for establishing an automobile
lending  program.  From 1963 to 1982, Mr.  McCarty served in various  capacities
with an  affiliate of Barclays  American  Corporation,  including  director of a
seven-state region.

         Debra A.  Bradford,  age 41, has served as the  Company's  Senior  Vice
President and Chief  Financial  Officer since January 2000. Ms.  Bradford joined
ACE in May 1999 as the Vice  President  of Finance.  From 1984 until  1999,  Ms.
Bradford held managerial  positions at First Data  Corporation,  including chief
operating  officer  of IPS  Card  Solutions,  vice  president  of  finance,  and
controller.


                                      -10-


<PAGE>
<TABLE>
<CAPTION>


                             EXECUTIVE COMPENSATION


                                             Annual Compensation                 Long-Term Compensation
                                      ----------------------------------- -------------------------------------
                                                                                    Awards            Payouts
                                                                          --------------------------- ---------
                                                               Other
                               Year                            Annual      Restricted    Securities      LTIP      All Other
                               Ended                        Compensation     Stock       Underlying    Payouts   Compensation
Name and Principal Position    June     Salary     Bonus        ($) (1)     Awards (S)   Options/SARs     ($)          ($)
                               30,       ($)       ($)                                     (#)
---------------------------- -------- ---------- --------- -------------- ----------- --------------- --------- --------------

<S>                             <C>     <C>      <C>             <C>                         <C>
Donald H. Neustadt              2000    308,014         0         13,144      -               11,686     -            -
(Chief Executive                1999    273,563   212,911         13,654      -               10,275     -            -
Officer)                        1998    248,012   166,700         13,654      -               16,458     -            -

Jay B. Shipowitz                2000    218,870         0         13,539      -              107,775     -            -
(President and                  1999    167,222   104,447         13,823      -                6,710     -            -
Chief Operating Officer)        1998    150,275    84,900         13,823      -                9,955     -            -

Raymond E. McCarty              2000    200,749         0         13,144      -                7,496     -            -
(Executive Vice                 1999    171,866   106,931         13,812      -                6,703     -            -
President - Operations)         1998    155,812    83,200         13,812      -               10,618     -            -

Debra A. Bradford               2000    146,875         0         10,144      -               33,497     -            -
(Senior Vice President,      1999(2)     17,769         0              0      -               11,250     -            -
Chief Financial Officer                                                       -                          -            -
Secretary and Treasurer)
</TABLE>


----------------------------------------------

(1) Includes a cash car allowance of $9,000 annually.

(2) Ms. Bradford  commenced her employment with the Company as Vice President of
    Finance on May 17, 1999 at an annual salary of $140,000.

SENIOR MANAGEMENT BONUS PLAN

         The  compensation  table above  includes  bonuses paid under the Senior
Management  Bonus Plan (the "Bonus  Plan").  Under the Bonus  Plan,  bonuses are
payable to the Named Executive Officers and other members of management selected
to  participate  by the  Compensation  Committee  of the Board of  Directors  if
certain targets for the Company's financial performance,  also determined by the
Compensation Committee (and approved by the Board of Directors), are achieved in
a fiscal  year.  For fiscal  2000,  target  bonuses  were payable if the Company
achieved a 25%  increase in pre-tax  earnings  for fiscal  2000  compared to the
preceding fiscal year,  though bonuses would have begun to be payable upon a 15%
increase  in  pre-tax  earnings.  The bonus pool was  established  at a total of
$440,000,  which would have been 3% of the Company's  targeted  pre-tax earnings
(determined  without  accrual  of  bonus  payments),  and the  pool  would  have
increased by $26,000 for each 1% increase in pre-tax  earnings over the targeted
increase  in pre-tax  earnings  of 25%.  For fiscal  2000,  the  Company did not
achieve the minimum required increase in pre-tax  earnings,  and no bonuses were
paid or accrued. See "Compensation Committee Report on Executive Compensation."


                                      -11-
<PAGE>


STOCK OPTIONS

         The following table provides  information on stock option grants to the
Named  Executive  Officers under the Company's 1997 Stock Option Plan (the "1997
Option Plan") during fiscal 2000:

<TABLE>
                                                                                                         Potential Realizable Value
                                                                                                         at Assumed Annual Rates of
                                                                                                          Stock Price Appreciation
                                         Individual Grants                                                  for Option Term (2)
----------------------------------------------------------------------------------------------------    ----------------------------
                                   Number of          % of Total
                                  Securities         Options/SARs
                        Underlying Granted to Exercise or
                                 Options/SARs        Employees in       Base Price       Expiration
           Name                       (#)             Fiscal Year         ($/Sh)            Date        5% ($) (3)       10% ($)(3)
----------------------------    ----------------    ----------------   -------------    -------------   ------------     -----------
<S>               <C>                    <C>                   <C>            <C>            <C>           <C>              <C>
Donald H. Neustadt(1)                    11,686                2.39           13.75          8/16/09        101,052          256,087

Jay B. Shipowitz(1)                       7,775                1.59           13.75          8/16/09         67,233          170,381
                                        100,000               20.43           17.00           1/3/10      1,069,121        2,709,362

Raymond E. McCarty(1)                     7,496                1.53           13.75          8/16/09         64,820          164,267

Debra A. Bradford(1)                      5,997                1.23           13.75          8/16/09         51,858          131,418
                                         27,500                5.62           17.00           1/3/10        294,008          745,075
</TABLE>

(1)  Options become exercisable in four equal annual installments.  The exercise
     price of each option is equal to the closing  price per share of the Common
     Stock on The Nasdaq Stock  Market on the date the option was granted.  Each
     option was granted under the 1997 Option Plan.
(2)  The values shown in these columns  reflect growth rate  assumptions the SEC
     prescribes.  Actual  gains,  if any, on stock option  exercises  and Common
     Stock holdings are dependent on the Common Stock's future  performance  and
     overall stock market conditions. There can be no assurance that the amounts
     reflected in this table will be achieved.
(3)  These values represent the difference  between the assumed  appreciation in
     the Common Stock's market value at the date of grant and the exercise price
     of the options.

         The following table provides information on the stock options/SARs that
the Named Executive Officers held at June 30, 2000:
<TABLE>

                                                                         Number of
                                                                         Securities              Value of
                                                                         Underlying             Unexercised
                                                                        Unexercised            In-the-Money
                                                                        Options/SARs          Options/SARs at
                                  Shares          Value Realized       at FY-End (#)            FY-End ($)*
                                                                       -------------            -----------
                                Acquired on            ($)              Exercisable/           Exercisable/
          Name                 Exercise (#)                            Unexercisable           Unexercisable
--------------------------     --------------     ---------------    -------------------    --------------------
<S>                               <C>                <C>              <C>                     <C>
Donald H. Neustadt                   0                   0              10,797/27,622            4,707/4,707

Jay B. Shipowitz                   2,500              25,469           43,504/117,786          170,132/2,650

Raymond E. McCarty                 3,938              48,536           14,822/17,833           52,526/2,939

Debra A. Bradford                    0                  0               2,812/41,935                0/0

--------------------------
         * Based on the closing  price on The Nasdaq  Stock Market of the Common
Stock on June 30, 2000 of $11.875 per share.
</TABLE>


                                      -12-
<PAGE>


COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

         Howard  W.  Davis  and  Marshall  B.  Payne  were  the  members  of the
Compensation  Committee  during  fiscal  2000.  Neither  of the  members  of the
Compensation  Committee  during fiscal 2000, was or has ever been, an officer or
employee of the Company or any of its subsidiaries.

COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

         The  Compensation  Committee has furnished the following  report on the
Company's executive  compensation program. The report describes the Compensation
Committee's compensation policies applicable to the Company's executive officers
and provides specific information regarding the CEO's compensation.

         Non-employee  members of the  Company's  Board of Directors  review all
decisions the Compensation  Committee makes relating to the Company's  executive
officers'  compensation.  The Compensation  Committee makes decisions about, and
recommends  to the Board of  Directors,  grants or awards  under the 1997 Option
Plan.

         o       Compensation  Policy.  The  Compensation   Committee's  overall
                 policy  regarding   compensation  of  the  Company's  executive
                 officers  is  to  provide   salary   levels  and   compensation
                 incentives that attract and retain qualified individuals in key
                 positions,   that  recognize  individual  performance  and  the
                 Company's performance, and that support the Company's objective
                 of achieving sustained improvements in its financial condition,
                 operating  results,  and  market  position.   The  Compensation
                 Committee  attempts  to  implement  this  policy by paying  the
                 Company's    executive    officers   slightly   above   average
                 compensation with an emphasis on  performance-related  pay. The
                 Company's   objective   is  to  pay  its   executive   officers
                 competitively  in base pay and automobile  allowances  compared
                 with similarly situated executives at comparable companies, and
                 then to give  the  executive  an  incentive  by  providing  the
                 executive officers the opportunity to earn significantly higher
                 than    average     performance-based     compensation.     The
                 performance-based  compensation  is made up of awards under the
                 Bonus Plan and stock options under the 1997 Option Plan.

                 The  Compensation   Committee   periodically  reviews  publicly
                 available and private  executive-compensation  surveys prepared
                 by independent sources, including compensation consultants,  to
                 determine  compensation  levels  and  practices  of  comparable
                 companies.   The   Compensation   Committee   identifies  those
                 comparable  companies,  in its discretion,  after considering a
                 broad  range  of  factors,   including   levels  of   revenues,
                 geographic  regions of operations,  growth, and industry (e.g.,
                 service   versus   manufacturing).   The  group  of  comparable
                 companies  includes  some  companies  in the  specialty  retail
                 industry and some of the companies in the peer group identified
                 below under  "Stock  Performance  Chart," but is not limited to
                 companies of those kinds or companies  whose stock is quoted in
                 The  Nasdaq  Stock  Market.  The  Compensation  Committee  also
                 solicits  appropriate  input from the chief  executive  officer
                 regarding  compensation for the senior executives who report to
                 him.

                 In determining executive officer compensation, the Compensation
                 Committee  considers the Company's  performance  as compared to
                 its budget; each individual  officer's  experience level, level
                 of responsibility,  and performance as compared to the budgeted
                 performance goals for such officer;  the Company's growth;  and
                 cash flow performance. Individual salaries are reviewed every 9
                 to  15  months  and,   based  on   evaluations   of  individual
                 performance,   are  adjusted  in   accordance   with   budgeted
                 compensation  guidelines the Board of Directors has established
                 for all officers.


                                      -13-
<PAGE>

         o       Base  Salaries  and  Allowances.   The  Compensation  Committee
                 determines  the base pay and allowances for the CEO and reviews
                 the  compensation of the Company's other officers as determined
                 by the CEO. In this  determination  or review,  as the case may
                 be,  as a basis  for  comparison,  the  Compensation  Committee
                 attempts to  determine  the base  salaries  and  allowances  of
                 similarly situated executives in comparable companies. Then the
                 Compensation  Committee determines a base salary and automobile
                 allowance  that is  comparable  with that which such  similarly
                 situated executives at the comparable companies would be paid.

         o       Performance  Pay. The  Compensation  Committee  determines  the
                 performance-based  compensation  for the CEO  and  reviews  the
                 performance-based compensation of the Company's other executive
                 officers as  determined  by the CEO. In this  determination  or
                 review, as the case may be, if the Company's executive officers
                 have performed in accordance with the Compensation  Committee's
                 expectations as described  above,  the  Compensation  Committee
                 ensures the CEO and the other  senior  executives  are provided
                 with  above   average  (as  compared  to   similarly   situated
                 executives at comparable companies)  performance-based  bonuses
                 through  the Bonus  Plan and  stock  options  through  the 1997
                 Option Plan.

         o       Senior  Management  Bonus Plan.  The Bonus Plan is an incentive
                 program for the Named  Executive  Officers  and  certain  other
                 members  of  management.  The Bonus  Plan's  goal is to place a
                 portion of the  participants'  annual  compensation  at risk to
                 encourage  and reward  performance  that  meets or exceeds  the
                 Company's expectations.  Under the Bonus Plan, at the beginning
                 of the fiscal year, the Compensation Committee recommends,  and
                 the Board of Directors approves, the current fiscal year plan.

                 For the Named  Executive  Officers and certain other members of
                 management  to earn  100% of  their  targeted  bonuses  for the
                 current fiscal year, the Company must achieve a 25% increase in
                 pre-tax  earnings  for the fiscal  year  ending  June 30,  2001
                 compared  to the fiscal  year ended  June 30,  2000.  The Named
                 Executive  Officers  and certain  other  members of  management
                 begin  earning  their  bonuses when the Company  achieves a 15%
                 increase  in pre-tax  earnings  for the fiscal year ending June
                 30, 2001  compared to the fiscal year ended June 30,  2000.  To
                 the extent the Company exceeds the targeted increase in pre-tax
                 earnings of 25%, the bonus pool would be increased  $26,000 for
                 each 1% increase over the targeted increase in pre-tax earnings
                 of 25%.

         o       Stock Options. The Compensation  Committee grants stock options
                 under the 1997 Option Plan to encourage and facilitate personal
                 stock  ownership by officers and key  employees,  including the
                 CEO,  thus  strengthening  their  commitment to the Company and
                 encouraging    a    longer-term     perspective     to    their
                 responsibilities.  This feature of the  Company's  compensation
                 program  directly links officers' and key employees'  interests
                 with  those of the  Company's  shareholders.  The  Compensation
                 Committee  reviews  prospective  grants of stock options to the
                 Company's  officers and considers the value and benefit of such
                 options   during   its   review  of  such   officers'   overall
                 compensation packages.  The Compensation  Committee's policy is
                 to grant stock option  awards based on  individual  performance
                 and the potential for the option recipient to contribute to the
                 Company's future success; awards are not affected by the amount
                 or terms of the  options  previously  granted to the officer or
                 key


                                      -14-
<PAGE>

                 employee.   Under  the  1997  Option  Plan,  the   Compensation
                 Committee may grant either incentive or non-qualified  options,
                 but typically grants incentive stock options because of the tax
                 advantages  to the optionees  resulting  from the grant of such
                 options.  The Compensation  Committee  generally grants options
                 under the 1997  Option  Plan that expire in 10 years and become
                 exercisable in equal  installments over a four-year period. The
                 Compensation  Committee believes that such limitations  provide
                 those  holding   options  with  incentives  to  remain  in  the
                 employment of the Company,  while also  providing a performance
                 incentive that can provide direct  benefits within a relatively
                 short period of time.

         o       Limits on Tax  Deductibility  of  Compensation.  Under  Section
                 162(m) of the Internal  Revenue Code of 1986,  as amended,  the
                 Company is generally  precluded from deducting  compensation in
                 excess of $1  million  per year for any of its Named  Executive
                 Officers unless the compensation is based on performance.  This
                 tax  provision  had no effect on the  Company  in fiscal  2000.
                 Further, the Compensation  Committee intends to continue to use
                 performance-based   compensation,  as  described  above,  which
                 should negate or minimize any effect of this tax provision.

         o       CEO  Compensation.  In accordance  with the policies  described
                 above in this  report,  the  fiscal  2000  base  salary  of Mr.
                 Neustadt  was   established  at  $308,014.   The   Compensation
                 Committee  believed  that this  salary  was within the range of
                 salaries  paid  to  chief  executive   officers  of  comparable
                 companies  in  October  1999,  when  it was  established.  This
                 salary,  which  constituted an increase of approximately 10% of
                 the salary that had been set for Mr.  Neustadt in fiscal  1999,
                 reflected the  Committee's  assessment of Mr.  Neustadt's  past
                 performance  and  anticipated   future   contributions  to  the
                 Company.  Mr.  Neustadt has overseen the  Company's  operations
                 since November 1994, and has served a key role in the expansion
                 of the various kinds of business that the Company  conducts and
                 in its growth  strategy,  including major  acquisitions.  He is
                 thoroughly  familiar  with the  consumer  or  retail  financial
                 services  industry  and  would  (the   Compensation   Committee
                 believed) continue to lead the Company's growth and success. In
                 accordance  with the terms of the Bonus Plan, Mr.  Neustadt did
                 not  receive  a bonus in fiscal  2000.  Mr.  Neustadt  was also
                 granted  options  under the 1997 Option Plan to acquire  11,686
                 shares of Common Stock. See "--Stock Options" above.

              The Compensation Committee of the Board of Directors:
                           Howard W. Davis (Chairman)
                                Marshall B. Payne

CHANGE-IN-CONTROL SEVERANCE AGREEMENTS

         The  Compensation  Committee  and the Board of Directors of the Company
recognized  that,  as is  the  case  with  most  publicly  held  companies,  the
possibility  of a  change  in  control  exists.  To help  assure  continuity  of
experienced and qualified management of the Company, the Compensation  Committee
recommended,   and  the  Board  of  Directors   authorized   and   approved,   a
Change-in-Control  Executive  Severance Agreement  ("Severance  Agreement") with
each of Mr.  Neustadt,  Mr.  Shipowitz,  Mr.  McCarty and Ms.  Bradford (each an
"Executive").   Mr.  Neustadt,   Mr.  Shipowitz  and  Mr.  McCarty's   Severance
Agreements, the terms of which are substantially identical, were entered into on
August 20, 1998.  Ms.  Bradford's  Severance  Agreement,  the terms of which are
substantially identical to those in the other Severance Agreements,  was entered
into on August 17, 2000.


                                      -15-
<PAGE>

         Each  Severance  Agreement  obligates the Company to provide  severance
benefits  to the  Executive  if his or her  employment  with the Company and its
subsidiaries is terminated,  within 24 months after a Change in Control,  either
(i) by the Company for any reason other than Cause or the Executive's disability
or (ii) by the Executive for Good Reason. "Change in Control," as defined in the
Severance Agreement,  includes (a) the acquisition (other than from the Company)
of 25% or more of the outstanding voting securities of the Company by any person
or group of  persons,  (b) a change  in the  Board of  Directors  such  that the
persons who were directors at the beginning of any two-year  period (and any new
director whose election was approved by at least two-thirds of the directors who
either were  directors at the  beginning of the period or whose  election was so
approved)  cease to  constitute a majority of the Board of  Directors,  or (c) a
reorganization,  merger,  or consolidation of the Company,  or the shareholders'
approval of the sale or substantially all the assets of the Company,  other than
in certain  circumstances  described  in the  Severance  Agreement.  "Cause," as
defined in the Severance Agreement,  includes the Executive's  continued failure
to perform his or her duties  after notice from the Board of Directors or his or
her engaging in conduct that materially  injures the Company.  "Good Reason," as
defined  in the  Severance  Agreement,  includes  a  material  reduction  of the
Executive's  compensation or benefits;  a material  reduction in the Executive's
position, authority, or responsibilities; a forced relocation of the Executive's
office by more than 50 miles;  or the failure of any successor to the Company to
expressly assume the Company's obligations under the Severance Agreement.

         The severance benefits under the Severance  Agreement are (i) a payment
equal to two and one-half times the sum of the Executive's  base salary,  annual
bonus,  and car allowance,  (ii) the  accelerated  vesting of outstanding  stock
options,  and (iii) the  continuation of insurance  benefits for 30 months after
termination of employment.  The payment is to be made in two equal installments,
the first  promptly after the  termination of employment,  and the second on the
first  anniversary of the termination of employment;  the second  installment is
subject to offset by the Company if the  Executive  violates the  noncompetition
covenant or the nondisclosure covenant in the Severance Agreement. The severance
benefits are limited to the amount that may be paid or provided to the Executive
without making an "excess parachute payment" under federal tax laws.

         The Company is  obligated to pay the  Executive's  legal fees and other
expenses  incurred in connection  with any good-faith  enforcement or defense of
his rights under the Severance Agreement.

         Each Severance Agreement will be effective until (i) any termination of
the Executive's  employment before a Change-in-Control  or (ii) June 30, 2001 or
any subsequent  year if the Company or the Executive  gives at least six months'
notice of termination.

CERTAIN RELATIONSHIPS

         Mr.  Neustadt is serving,  at the Company's  request,  as a director of
Instant  Insurance  Holdings,  Inc.,  a privately  held  company  with which the
Company has contractual  relationships  ("Instant").  Instant,  through licensed
insurance  agents,  solicits and produces  property and casualty  insurance  and
related  products in Texas and  certain  other  states.  For that  service,  Mr.
Neustadt  is  entitled  to the  same  compensation  from  Instant  as the  other
non-employee directors of Instant.

         Mr. Shipowitz is serving,  at the Company's  request,  as a director of
ePacific  Incorporated,  a privately held company in which the Company  invested
during fiscal 2000 ("ePacific"). ePacific provides customized debit-card payment
systems and electronic funds transfer processing services. For that service, Mr.
Shipowitz  is  entitled  to the same  compensation  from  ePacific  as the other
non-employee directors of ePacific.


                                      -16-


<PAGE>


                             STOCK PERFORMANCE CHART

         The  following  chart  compares the return on the Common Stock with the
NASDAQ  Market Index and a financial  services  peer group  (consisting  of Cash
America  International,  Inc.; EZ Corp, Inc.; First Cash, Inc.; H&R Block,  Inc;
and World  Acceptance  Corp.) for the period from June 30, 1995 through June 30,
2000.  The  comparison  assumes  that $100 was  invested on June 30,  1995,  and
assumes reinvestment of dividends and distributions.

<TABLE>
                  1995     1996     1997    1998     1999     2000

<S>               <C>      <C>      <C>     <C>      <C>      <C>
Peer Group        100      82.67    86.44   114.64   133.47   88.26

ACE               100      161.64   205.38  424.92   347.94   292.52

Broad Market      100      125.88   151.64  201.01   281.68   423.84
</TABLE>



       PROPOSAL TO AMEND THE ACE CASH EXPRESS, INC. 1997 STOCK OPTION PLAN

BACKGROUND AND SUMMARY OF TERMS

         In August 1997 the Board of  Directors of the Company  adopted,  and in
November 1997 the  shareholders of the Company  approved,  the 1997 Option Plan,
under  which  options  may be granted to key  employees  of the  Company and its
subsidiaries  for the purchase of shares of Common Stock. On September 26, 2000,
the Board of Directors  adopted an amendment to the 1997 Option Plan to increase
the number of shares of Common Stock that may be issued upon exercise of options
granted under that plan from 1,215,000 shares to 1,715,000 shares;  the proposed
increase  will  permit the  Company to  continue  to  provide  incentive  to key
employees of the Company by aligning their interests  directly with those of the
Company's  shareholders.  At the Annual Meeting, the Company's shareholders will
be asked to approve that amendment to the 1997 Option Plan.

         The following description of the 1997 Option Plan is only a summary; it
does  not  purport  to be a  complete  or  detailed  description  of  all of the
provisions  of the 1997  Option  Plan.  A copy of the 1997  Option  Plan will be
furnished  by the  Company  to  any  shareholder  upon  written  request  to the
Secretary of the Company at the Company's executive offices.


                                      -17-
<PAGE>

         The 1997 Option Plan permits the grant of options to the key  employees
(including  officers) of the Company and its  subsidiaries to purchase shares of
Common Stock.  The eligible key employees are those employees whose  performance
and responsibilities  are determined by the Compensation  Committee of the Board
of  Directors  to  be  influential  to  the  success  of  the  Company  and  its
subsidiaries.  Approximately  100 of the Company's  employees may participate in
the 1997 Option Plan.

         The Compensation  Committee  administers and interprets the 1997 Option
Plan. In that  capacity,  the  Compensation  Committee has complete  discretion,
within the limits set forth in the 1997 Option Plan,  to determine  the terms of
the options granted, including the term of, the number of shares subject to, the
exercise price of, and the form of  consideration  payable upon exercise of each
such option.  The Compensation  Committee is constituted in a manner intended to
comply with the  requirements of Rule 16b-3 under the Exchange Act,  relating to
the  disinterested  administration  of employee  benefit  plans.  Members of the
Compensation Committee receive no additional  compensation for their services in
connection with the administration of the 1997 Option Plan.

         Each  option  granted  under the 1997  Option  Plan is  evidenced  by a
written stock option  agreement  between the Company and the option holder.  The
specific terms of any individual option granted may vary, but only to the extent
permitted by the terms of the 1997 Option Plan.

         The term of an option granted under the 1997 Option Plan may not exceed
ten years from the date of grant of that option.  The options  granted under the
1997 Option Plan are generally for the maximum ten-year period.

         Full payment for shares  purchased  upon  exercise of an option must be
made at the time of exercise,  and no shares may be issued until full payment is
made.  The  exercise  price of each option is payable in cash or by check or, if
the option agreement with the Company so provides,  in shares of Common Stock at
the fair market value per share on the date of exercise.

         Though the Compensation Committee has discretion to determine the terms
of the exercise of any option, options are generally exercisable in equal annual
installments over a four-year period.  All installments that become  exercisable
are  generally  cumulative  and may be  exercised  at any time after they become
exercisable  until the  expiration  of the term of the option.  Incentive  stock
options and, unless  otherwise  specified in the applicable  option  agreements,
nonqualified  stock options may not be transferred  other than by will or by the
laws of descent and  distribution.  If an optionee  dies or becomes  permanently
disabled before the  termination of his option without having totally  exercised
the option,  the option may be exercised,  to the extent that the optionee could
have exercised it on the date of his death or disability,  by (i) in the case of
death, his estate or the person who acquired the right to exercise the option by
bequest or inheritance,  or (ii) in the case of disability,  the optionee or his
personal  representative,  provided that the option is exercised before the date
of the  expiration  of the option or 180 days  after the date of the  optionee's
death or disability, whichever occurs first.

         Both  incentive  stock  options and  nonqualified  stock options may be
granted  under the 1997 Option  Plan.  The 1997 Option  Plan  requires  that the
exercise  price of each  incentive  stock  option  be at least  100% of the fair
market  value of the  Common  Stock at the time of the grant of the  option.  No
incentive  stock option,  however,  may be granted under the 1997 Option Plan to
anyone  who owns  more  than 10% of the  outstanding  Common  Stock  unless  the
exercise  price is at least 110% of the fair market value of the Common Stock at
the date of grant and the  option is not  exercisable  for more than five  years
after it is  granted.  There is no limit on the fair market  value of  incentive
stock  options that may be granted to an employee in any calendar  year,  but no
employee may be granted  incentive  stock options that first become  exercisable
during a calendar  year for the purchase of stock with an aggregate  fair market
value (determined as of the date of grant of each option) in excess of $100,000.
An option (or an installment thereof) counts against this annual limitation only
in the calendar year in which it first becomes exercisable.


                                      -18-
<PAGE>

         Unless the Board of  Directors  terminates  it sooner,  the 1997 Option
Plan will  terminate on August 4, 2007,  and no options may be granted under the
1997  Option  Plan  thereafter.  The  Board  of  Directors  or the  Compensation
Committee  may amend,  alter or  discontinue  the 1997 Option  Plan  without the
shareholders'  approval,  except that the Board of Directors or the Compensation
Committee does not have the power or authority to materially increase the number
of  securities  that may be issued  under the 1997 Option Plan or to  materially
modify the  requirements  of eligibility  for  participation  in the 1997 Option
Plan. The Board of Directors or the Compensation  Committee,  however,  may make
appropriate  adjustments in the number of shares the 1997 Option Plan covers, in
the number of outstanding  options, and in the option exercise prices to reflect
any stock dividend,  stock split,  share  combination or other  recapitalization
and,  with  respect to  outstanding  options and option  prices,  to reflect any
merger,  consolidation,   reorganization,  liquidation  or  similar  transaction
involving the Company.

         As of  September  29,  2000,  options to purchase a total of  1,140,383
shares  of Common  Stock  under  the 1997  Option  Plan  (excluding  expired  or
terminated  options)  had been  granted,  options to  purchase a total of 23,418
shares had been exercised,  options to purchase a total of 1,116,965 shares were
outstanding,  and a total of 74,617  shares  were  available  for future  option
grants. As of September 29, 2000, the total market value of all shares of Common
Stock subject to  outstanding  options was  $12,286,615  (based upon the closing
price of the Common  Stock of $11.00 per share as reported  on The Nasdaq  Stock
Market on that date).

TAX STATUS OF STOCK OPTIONS

         The  Compensation  Committee  may provide for an option  under the 1997
Option  Plan to qualify  either as an  incentive  stock  option  ("ISO") or as a
nonqualified stock option for United States federal income tax purposes.

         Incentive Stock Options. All stock options that qualify under the rules
of Section 422 of the Internal  Revenue Code of 1986,  as amended (the  "Code"),
will be entitled to ISO treatment.  To receive ISO  treatment,  an optionee must
not dispose of the  acquired  stock within two years after the option is granted
or within one year after exercise. In addition, the individual must have been an
employee of the Company for the entire time from the date of grant of the option
until three months (or one year if the employee is disabled)  before the date of
the  exercise.  The  requirement  that the  individual  be an  employee  and the
two-year  and  one-year  holding  periods are waived in the case of death of the
employee. If all such requirements are met, no tax will be imposed upon exercise
of the option,  and any gain upon sale of the acquired stock will be entitled to
capital gain  treatment.  The  employee's  gain on exercise  (the excess of fair
market value at the time of exercise over the exercise price) of an ISO is a tax
preference item and, accordingly,  is included in the computation of alternative
minimum taxable income.

         If an  employee  does  not  meet  the  two-year  and  one-year  holding
requirement   (a   "disqualifying   disposition"),   but  does  meet  all  other
requirements, tax will be imposed at the time of sale of the acquired stock, but
the employee's gain on exercise will be treated as ordinary income,  rather than
capital gain, and the Company will get a corresponding  deduction at the time of
sale in an amount equal to the income that the employee would have recognized on
exercise  of the  option.  Any  remaining  gain on sale  will be  short-term  or
long-term  capital gain,  depending on the holding  period of the stock.  If the
amount realized on the  disqualifying  disposition is less than the value at the
date of  exercise,  the  amount  includible  in  gross  income,  and the  amount
deductible by the Company,  will equal the excess of the amount  realized on the
sale or exchange over the exercise price.

                                      -19-
<PAGE>

         An option  agreement with the Company may permit payment for stock upon
the exercise of an ISO to be made with other shares of Common  Stock.  In such a
case, in general, if an employee uses stock acquired pursuant to the exercise of
an ISO to acquire other stock in connection  with the exercise of an ISO, it may
result in ordinary income if the stock so used has not met the minimum statutory
holding period necessary for favorable tax treatment as an ISO.

         Nonqualified  Options. In general, no taxable income will be recognized
by the optionee, and no deduction will be allowed to the Company, upon the grant
of an option. Upon exercise of a nonqualified option, an optionee will recognize
ordinary  income  (and the  Company  will be  entitled  to a  corresponding  tax
deduction if applicable  withholding  requirements  are  satisfied) in an amount
equal to the amount by which the fair market value of the shares on the exercise
date exceeds the option exercise price. Any gain or loss realized by an optionee
on disposition  of such shares  generally is a capital gain or loss and does not
result in any tax deduction to the Company.

         The foregoing statements are based upon present federal income tax laws
and  regulations  are  subject  to  change if the tax laws and  regulations,  or
interpretations thereof, are changed.

REQUIRED VOTE

         The favorable vote of the holders of a majority of the shares of Common
Stock  present and entitled to vote at the Annual  Meeting in person or by proxy
is required to approve the proposed amendment to the 1997 Option Plan.

    THE BOARD OF DIRECTORS RECOMMENDS THAT SHAREHOLDERS VOTE FOR THE PROPOSAL
                         TO AMEND THE 1997 OPTION PLAN.


                RELATIONSHIP WITH INDEPENDENT PUBLIC ACCOUNTANTS

         Arthur Andersen LLP served as the  independent  auditors of the Company
for  fiscal  2000  and has  been  selected  by the  Board  of  Directors  as the
independent  auditors of the Company for the current  fiscal  year.  One or more
representatives  of  Arthur  Andersen  LLP are  expected  to attend  the  Annual
Meeting,  at which they will have an  opportunity  to make a statement  and will
respond to appropriate questions from shareholders.

                  SHAREHOLDER PROPOSALS FOR 2001 ANNUAL MEETING

         An  eligible  shareholder  who  wishes  to  include a  proposal  in the
Company's  proxy  statement  for the 2001 Annual  Meeting of  Shareholders  must
submit it, in  accordance  with the SEC's Rule 14a-8,  so that it is received by
the Company's  Secretary,  at the Company's executive offices, on or before June
18, 2001.

         A shareholder  who wishes to make a proposal at the 2001 Annual Meeting
of Shareholders  without including the proposal in the Company's proxy statement
must give written  notice of that  proposal to the Company's  Secretary,  at the
Company's  executive  offices,  by September 1, 2001. If a shareholder  fails to
timely give that  notice,  then the persons  named as proxies in the proxy cards
solicited by the Company's  Board of Directors for that meeting will be entitled
to vote the proxy cards held by them regarding that proposal, if properly raised
at the meeting, in their discretion.


                                      -20-
<PAGE>

                                  MISCELLANEOUS

         All  information  contained  in this Proxy  Statement  relating  to the
occupations,  affiliations,  and securities  holdings of directors and executive
officers of the Company and their relationship and transactions with the Company
is based upon information  received from the individual  directors and executive
officers.  All information  relating to any beneficial  owner of more than 5% of
the Common Stock is based upon  information  contained in reports  filed by such
owner with the SEC.

         THE COMPANY WILL FURNISH  WITHOUT CHARGE A COPY OF ITS ANNUAL REPORT ON
FORM 10-K,  INCLUDING THE FINANCIAL  STATEMENTS AND SCHEDULES  THERETO,  FOR THE
FISCAL  YEAR ENDED JUNE 30,  2000 FILED WITH THE SEC  PURSUANT  TO SECTION 13 OR
15(D) OF THE EXCHANGE ACT TO ANY  SHAREHOLDER  (INCLUDING ANY BENEFICIAL  OWNER)
UPON  WRITTEN  REQUEST  TO  INVESTOR  RELATIONS/CORPORATE  COMMUNICATIONS,  1231
GREENWAY DRIVE,  SUITE 800, IRVING,  TEXAS 75038. A COPY OF THE EXHIBITS TO SUCH
REPORT WILL BE FURNISHED TO ANY SHAREHOLDER  UPON WRITTEN  REQUEST  THEREFOR AND
PAYMENT OF A NOMINAL FEE.


                                            By Order of the Board of Directors,

                                            Debra A. Bradford
                                            Secretary


Irving, Texas
October 17, 2000











                                      -21-
<PAGE>

                             ACE CASH EXPRESS, INC.

          PROXY FOR ANNUAL MEETING OF SHAREHOLDERS -- NOVEMBER 17, 2000

         I  (i)  acknowledge   receipt  of  the  Notice  of  Annual  Meeting  of
Shareholders of Ace Cash Express, Inc., a Texas corporation (the "Company"),  to
be held on Friday,  November 17, 2000, at 10:00 a.m., Dallas time, at the Dallas
Marriott Las Colinas,  223 West Las Colinas Boulevard,  Irving, Texas 75039, and
the Proxy Statement in connection therewith;  and (ii) appoint Raymond C. Hemmig
and  Donald  H.  Neustadt,  and each of them,  my  proxies  with  full  power of
substitution,  for and in my name,  place and  stead,  to vote upon and act with
respect to all of the shares of Common Stock of the Company standing in my name,
or with  respect to which I am  entitled  to vote and act, at the meeting and at
any adjournment  thereof,  and I direct that this proxy be voted as indicated on
the other side.

         I hereby revoke any proxy or proxies  heretofore  given to vote upon or
act with  respect  to such  stock and hereby  ratify  and  confirm  all that the
proxies, their substitutes, or any of them, may lawfully do by virtue hereof.

     THIS PROXY IS SOLICITED ON BEHALF OF THE COMPANY'S BOARD OF DIRECTORS.

                     IMPORTANT: SIGN AND DATE ON OTHER SIDE


                             (FOLD AND DETACH HERE)
















                         PREFERENTIAL SHAREHOLDERS LIST

To be among the first to receive  via e-mail or fax the latest  press  releases,
announcements,  news clippings and other up-to-date public information regarding
ACE,  please fill out the information  below and return via fax  (972/582-1437),
e-mail [email protected] or regular mail.

                                                        (Please Print Clearly)

Name:  __________________________ # of ACE shares currently held:  _____________

Address:  ______________________________________  Phone #:  ____________________

City:  ____________________________  State: ____________  Zip Code:  ___________

E-mail:  ______________________________________________   Fax #:  ______________

<PAGE>


THIS PROXY WILL BE VOTED AS INDICATED BELOW.  UNLESS OTHERWISE  INDICATED,  THIS
PROXY WILL BE VOTED FOR ALL  NOMINEES IN ITEM 1 AND FOR THE  PROPOSAL IN ITEM 2.
THIS PROXY  WILL BE VOTED IN THE  DISCRETION  OF THE  PROXIES  NAMED  HEREIN (OR
EITHER OF THEM)  REGARDING  ANY OTHER MATTER THAT MAY  PROPERLY  COME BEFORE THE
MEETING.


1. Election of Directors

FOR all nominees listed                                   WITHHOLD AUTHORITY
below (except as marked                                     to vote for all
to the contrary below)                                   nominees listed above
       [   ]                                                     [   ]


Nominees:  Raymond C. Hemmig, Donald H. Neustadt, Jay B. Shipowitz,  Marshall B.
Payne, Michael S. Rawlings, Edward W. Rose III, and Charles Daniel Yost



(INSTRUCTIONS:  To withhold authority to vote for any individual nominee,  write
that nominee's name in the space provided below.)


--------------------------------------------------------------------------------

2.   The proposal to increase  the number of shares of Common  Stock  authorized
     for issuance  under the  Company's  1997 Stock  Option Plan from  1,215,000
     shares to 1,715,000 shares.

          FOR                       AGAINST                    ABSTAIN
         [   ]                       [   ]                      [   ]



3. In the discretion of the proxies,  on any other matter that may properly come
before the meeting or any adjournment thereof.



                                        Date: ________________________, 2000

                                        ---------------------------------
                                        Signature of Shareholder


                                        ---------------------------------
                                        Printed Name of Shareholder


                                        ---------------------------------
                                        Title, if applicable



                                        Please  date  this  proxy  and sign your
                                        name exactly as it appears hereon. Where
                                        there  is  more  than  one  owner,  each
                                        should   sign.   When   signing   as  an
                                        attorney,    administrator,    executor,
                                        guardian  or  trustee,  please  add your
                                        title  as  such.   If   executed   by  a
                                        corporation,  a duly authorized  officer
                                        should sign the proxy. EACH JOINT TENANT
                                        SHOULD SIGN.



PLEASE MARK, SIGN, DATE AND RETURN YOUR PROXY PROMPTLY IN THE ENCLOSED ENVELOPE.
NO POSTAGE VOTES MUST BE INDICATED (X) IN BLACK OR BLUE INK IS REQUIRED.





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