MEDIAX CORP
10QSB, 1999-11-15
COMPUTER PROCESSING & DATA PREPARATION
Previous: PLUM CREEK TIMBER CO INC, 10-Q, 1999-11-15
Next: GOLF ENTERTAINMENT INC, 10-Q, 1999-11-15




                     U.S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-QSB

             QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                For the Fiscal Quarter ended: September 30, 1999
                           Commission File No. 0-23780

                               MEDIAX CORPORATION
        (Exact Name of Small Business Issuer as Specified in its Charter)

                                     Nevada
         (State or Other Jurisdiction of Incorporation or Organization)

                                   84-1107138
                     (I.R.S. Employer Identification Number)

        8522 National Boulevard, Suite 110, Culver City, California 90232
          (Address of Principal Executive Offices, Including Zip Code)

                                 (310) 815-8002
                            Issuer's Telephone Number
        Securities Registered Pursuant to Section 12(b) of the Act: None.
           Securities Registered Pursuant to Section 12(g) of the Act:

                    SHARES OF COMMON STOCK, $.0001 PAR VALUE

Check  whether the Issuer (1) filed all reports  required to be filed by Section
13 or 15(d) of the  Exchange  Act during the past 12 months (or for such shorter
period that the Registrant was required to file such reports),  and (2) has been
subject to such filing requirements for the past 90 days. Yes [X] No []

The aggregate market value of the Issuer's Common Stock,  $.0001 Par Value, held
by non-affiliates  of the Issuer,  based on the closing sale price of the Common
Stock  on  October  29,1999  as  reported  on  the  OTC  Bulletin   Board,   was
approximately $14,967,133.

As of October 31, 1999 there were 5,995,875 shares of the Issuer's Common Stock,
$.0001 Par Value, outstanding.

<PAGE>

                               MEDIAX CORPORATION
                                   FORM 10-QSB

                                                                            Page

                                     PART I

Item 1.       Financial Statements

              Condensed Balance Sheet as of September 30, 1999
              (unaudited) .................................................3

              Condensed Statements of Operations for the Three and
              Nine Months Ended September 30, 1999 and 1998 (unaudited) ...4

              Condensed Statements of Cash Flows for the Nine Months Ended
              September 30, 1999 and 1998 (unaudited)......................6

              Notes to Condensed Financial Statements .....................8


Item 2.       Management's Discussion and Analysis of Financial Condition
              and Results of Operations ...................................10

                                     PART II

Item 1.       Legal Proceedings ...........................................14

Item 2.       Changes In Securities........................................14

Item 3.       Defaults Upon Senior Securities..............................14

Item 4.       Submission of Matters to a Vote of Security Holders..........14

Item 5.       Other Information............................................14

Item 6.       Exhibits And Reports On Form 8-K.............................14

              Signatures...................................................15

<PAGE>
<TABLE>
<CAPTION>

                               MEDIAX CORPORATION
                          (A Development Stage Company)
                             Condensed Balance Sheet
                                   (Unaudited)

                                                                                              September 30,
    ASSETS                                                                                          1999
                                                                                          -----------------
<S>                                                                                       <C>
    Current assets
      Cash and cash equivalents                                                           $       1,611,276
      Accounts receivable, net                                                                        8,684
      Inventories                                                                                    13,309
      Prepaid advertising costs                                                                   1,100,000
      Other prepaid expenses                                                                         43,965
              Total current assets                                                                2,777,234
    Property and equipment
     Computers and office equipment                                                                 254,523
     Software                                                                                       162,272
     Furniture and fixtures                                                                          19,859
                                                                                          -----------------
                                                                                                    436,654
      Less: accumulated depreciation                                                               (264,267)
                                                                                          -----------------
                                                                                                    172,387
                                                                                          -----------------
    Other assets
     Note and interest receivable - officer                                                         114,830
     Deferred software development costs                                                            314,624
     License agreement and trademark                                                                102,287
     Deposits and other assets                                                                       11,197
     Deferred charges                                                                               200,778
                                                                                          -----------------
                                                                                                    743,716
                                                                                          -----------------
                                                                                          $       3,693,337
                                                                                          =================
    LIABILITIES AND STOCKHOLDERS EQUITY (DEFICIT)
    Current liabilities
     Convertible debentures payable                                                       $       1,228,028
     Notes payable, other                                                                            26,000
     Subscriptions payable                                                                          458,993
     Accounts payable - trade                                                                        95,809
     Payroll accruals                                                                                15,526
                                                                                          -----------------
                                                                                                  1,824,356
                                                                                          -----------------
    Long term liabilities
     Convertible debentures payable                                                               2,211,151
     Commitments, contingency and subsequent events                                                      --
    Stockholders' equity (deficit)
     Preferred stock, $.0001 par value per shares; 10,000,000 shares
       authorized and no shares issued                                                                   --
     Common stock, $.0001 par value per share; 25,000,000 shares
       authorized;  5,995,875 shares issued and outstanding                                             599
      Additional paid-in capital                                                                  6,443,403
      Deficit accumulated during the development stage                                           (6,786,172)
                                                                                          ------------------
                                                                                                   (342,170)
                                                                                          ------------------
                                                                                          $       3,693,337
                                                                                          ==================
</TABLE>
    The accompanying notes are an integral part of this condensed statement.

<PAGE>

<TABLE>
<CAPTION>

                               MEDIAX CORPORATION
                          (A Development Stage Company)
                       Condensed Statements of Operations
                                   (Unaudited)

                                                                             For the Three Months Ended
                                                                                   September 30,
                                                                    -------------------------------------------

                                                                             1999                   1998
                                                                    ---------------------  --------------------
<S>                                                                 <C>                    <C>

   Sales/Cost of sales
         Sales                                                      $              4,835   $             15,764
         Allowances for returns                                                  (14,842)               (39,038)
         Cost of sales                                                            (4,575)               (21,652)
                                                                    ---------------------  ---------------------
         Gross profit                                                            (14,582)               (44,926)
                                                                    ---------------------  ---------------------

   Operating Expenses
         Amortization and depreciation                                            11,727                 29,771
         Professional, legal and accounting services                              80,420                 33,230
         Marketing and selling                                                    41,709                 80,711
         Rent and utilities                                                       35,838                 38,912
         Salaries                                                                388,656                287,541
         General and administrative                                              205,458                 65,774
                                                                    ---------------------  --------------------
                                                                                 763,808                535,939
                                                                    --------------------   --------------------

   Other Income (Expenses)
         Interest income                                                           8,543                  1,476
         Interest expense                                                        (72,814)               (38,355)
         Other (loss) income                                                          --                     --
                                                                    --------------------   --------------------
                                                                                 (64,271)               (36,879)
                                                                    ---------------------  ---------------------

   Net loss                                                         $           (842,661)  $           (617,744)
                                                                    =====================  =====================

   Basic and diluted weighted average number of
    common shares                                                              5,507,883              1,855,679

   Basic and diluted net loss per common share                      $               (.16)  $               (.33)
                                                                    ====================   =====================
</TABLE>

    The accompanying notes are an integral part of this condensed statement.

<PAGE>

<TABLE>
<CAPTION>

                               MEDIAX CORPORATION
                          (A Development Stage Company)
                       Condensed Statements of Operations
                                   (Unaudited)

                                                                                      For the Nine Months Ended
                                                                                            September 30,
                                                                             --------------------------------------------

                                                                                      1999                   1998
                                                                             ---------------------  ---------------------
<S>                                                                          <C>                    <C>

           Sales/Cost of sales
                 Sales                                                       $             58,962   $            340,198
                 Allowances for returns                                                   (14,842)              (155,320)
                 Cost of sales                                                            (15,566)               (89,264)
                                                                             ---------------------  ---------------------
                 Gross profit                                                              28,554                 95,614
                                                                             ---------------------  ---------------------

           Operating Expenses
                 Amortization and depreciation                                             34,980                 88,936
                 Professional, legal and accounting services                              245,828                176,277
                 Marketing and selling                                                    109,442                989,227
                 Rent and utilities                                                        94,667                 95,148
                 Salaries                                                                 815,612                747,942
                 General and administrative                                               341,567                237,139
                                                                             ---------------------  --------------------
                                                                                        1,642,096              2,334,669
                                                                             ---------------------  --------------------

           Other Income (Expenses)
                 Interest income                                                           10,604                  5,730
                 Interest expense                                                        (141,971)               (85,565)
                 Other (loss) income                                                          --                  (2,093)
                                                                             --------------------   --------------------
                                                                                         (131,367)               (81,928)
                                                                             ---------------------  ---------------------

           Net loss                                                          $         (1,744,909)  $         (2,320,983)
                                                                             =====================  =====================

           Basic and diluted weighted average number of
            common shares                                                               5,073,183              1,731,450
                                                                             =====================  =====================

           Basic and diluted net loss per common share                        $              (.35)  $              (1.34)
                                                                             =====================  =====================
</TABLE>

    The accompanying notes are an integral part of this condensed statement.

<PAGE>

<TABLE>
<CAPTION>

                               MEDIAX CORPORATION
                          (A Development Stage Company)
                 Condensed Statements of Cash Flows (Unaudited)

                                                                                                  For the Nine Months Ended
                                                                                                        September 30,
                                                                                            ---------------------------------------

                                                                                                   1999                1998
                                                                                            -----------------   -------------------
<S>                                                                                         <C>                 <C>

  Cash Flows from Operating Activities:
   Net income (loss)                                                                        $     (1,744,909)   $     (2,320,983)
   Adjustments to reconcile to net cash provided by operating  activities:
      Amortization and depreciation                                                                   34,980              88,936
      Non cash interest expense                                                                      135,087              83,204
   Changes in assets and liabilities
      Decrease (increase)  in accounts receivable                                                     68,123            (226,797)
      (Increase) decrease in prepaid expense                                                         (13,641)            505,716
      Decrease (increase) in inventories                                                              79,454             (14,373)
      (Increase) in deposits and other assets                                                             --              (1,115)
      (Increase) in note and interest receivable - officer                                            (3,000)             (3,000)
      (Decrease) increase in accounts payable - trade                                               (197,043)            200,100
      (Decrease) in accounts payable - related parties                                                    --             (35,118)
      Increase  in accrued and other expenses                                                             --             159,140
      Increase in product refund reserve                                                                  --              77,184
      Increase in payroll accruals                                                                     7,050              11,312
                                                                                            -----------------   -------------------

         Net cash  used by operating activities                                                   (1,633,899)         (1,475,794)
                                                                                            -----------------   -------------------
  Cash Flows from Investing Activities:
     Purchase of fixed assets                                                                        (31,158)             (8,566)
     Deferred software development costs                                                            (209,002)                 --
                                                                                            -----------------   -------------------
        Net cash used by investing activities                                                       (240,160)            (8,566)
                                                                                            -----------------   -------------------

  Cash Flow from Financing Activities:
    Principal payments on capital lease                                                                   --             (4,073)
    Stock subscriptions payable                                                                      138,993                 --
    Proceeds from issuance of common stock including warrant  conversions and
       exercise of stock options                                                                   1,319,324            625,000
    Proceeds received from issuance of notes payable and convertible debentures                    2,207,821            499,458
    Financing  costs                                                                                (200,778)                --
                                                                                            -----------------   -------------------
        Net cash provided by financing activities                                                  3,465,360          1,120,385
                                                                                            ------------------  -------------------
  Increase (decrease)  in cash and cash equivalents                                                1,591,301           (363,975)

  Cash and cash equivalents, beginning of period                                                      19,975            392,673
                                                                                            ------------------  -------------------

  Cash and cash equivalents, end of period                                                  $      1,611,276    $        28,698
                                                                                            =================   ===================
</TABLE>

    The accompanying notes are an integral part of this condensed statement.

<PAGE>

<TABLE>
<CAPTION>

                              MEDIAX CORPORATION
                          (A Development Stage Company)
                 Condensed Statements of Cash Flows (Unaudited)

<S>                                                                                                  <C>                <C>

  Supplemental Disclosures of Cash Flow information:
    Cash paid for income taxes during the quarter                                                    $     800          $   1,600
    Cash paid for interest expense                                                                         365              1,245
    Stock issued in connection with advertising credits                                              1,000,000                 --
    Stock issued in connection with conversion of convertible debentures                               350,000                 --

</TABLE>

    The accompanying notes are an integral part of this condensed statement.

<PAGE>

                               MEDIAX CORPORATION
                          (A Development Stage Company)
                        Notes to the Financial Statements

Note 1:    BASIS OF PRESENTATION

      The condensed  financial  statements of MediaX Corporation (the "Company")
for the three and nine months ended  September  30, 1999 and 1998 are  unaudited
and reflect all adjustments,  consisting of normal recurring adjustments as well
as additional  adjustments,  which are, in the opinion of management,  necessary
for a fair presentation of the results for the interim periods presented.  These
condensed  financial  statements  should be read in conjunction with the audited
financial  statements and notes thereto  included in the Company's Annual Report
on Form  10-KSB for its fiscal  year ended  December  31,  1998.  The results of
operations  for the nine months  ended  September  30, 1999 are not  necessarily
indicative of the results for the entire year ending December 31, 1999.

Note 2:     NET EARNINGS (LOSS) PER SHARE

      Net earnings per share is based on the weighted  average  number of common
and common  equivalent  shares  outstanding  during each  period.  Common  stock
equivalents  have  been  excluded  from the  computation  for the three and nine
months ended September 30, 1999 and 1998, loss periods, as their inclusion would
be anti-dilutive.

Note 3:    GOING CONCERN

      The Company has incurred significant net losses since its inception. As of
September 30, 1999, the Company had an accumulated deficit of $6,786,172.  As it
seeks to expand  aggressively,  the Company believes that its operating expenses
will continue at a high level as a result of the financial  commitments  related
to  the  development  of  marketing  channels,   future  marketing   agreements,
acquisition of entertainment  content and improvements to its Internet sites and
other  capital  expenditures.  In August 1999,  the Company  issued  convertible
debentures  with warrants for net proceeds of $2,004,000.  Since the Company has
relatively low product gross margins, the ability of the Company to generate and
enhance profitability depends upon its ability to substantially increase its net
sales. To the extent that significantly  higher net sales do not result from the
Company's marketing efforts,  the Company will be materially adversely affected.
The Company may need to utilize its common stock to fund its operations  through
fiscal  1999.  There can be no  assurance  that the Company  will  realize  such
anticipated sales or secure additional alternative financing.  Accordingly,  the
accompanying  consolidated  financial  statements  have been presented under the
assumption the Company will continue as a going concern.

Note 4:    OTHER TRANSACTIONS

      During the third  quarter of 1999,  the Company  issued  16,000  shares of
common  stock for  services  rendered,  issued  100,000  shares of common  stock
pursuant to warrant conversions for proceeds of $21,000 and issued 833 shares of
common stock pursuant to the exercise of stock options for proceeds of $816.

      On August 24, 1999,  the Company  completed an offering of $2.2 million of
5%  convertible  debentures  due 2002 (the  "Debentures").  The  Debentures  and
attached  warrants  are  convertible  into  the  Company's  common  stock at the
holders'  option at a price subject to certain bases or the fair market value as
mutually  determined  by the  Company  and the  registered  holder.  Interest is
accrued at 5% per annum on the unpaid  balance.  No payment of the  principal of
the Debenture may be made prior to the maturity date by the Company  without the
consent of the registered  holder. At the Company's option, any interest payment
required to be paid on the  Debenture  may be made in the form of common  stock,
with the  number of shares of such  common  stock to be  payable in lieu of such
interest payments to be mutually determined,  as if such interest payment were a
portion of the  principal  amount of the  Debenture to be converted  into common
stock.  Subject to certain  conditions,  the  Debentures  may be redeemed at the
option of the Company, at the redemption price set forth in agreement.

<PAGE>

Note 5:    RECLASSIFICATION OF PRIOR YEAR AMOUNTS

      To enhance  comparability,  the fiscal 1998 financial statements have been
reclassified,  where  appropriate,  to  conform  with  the  financial  statement
presentation used in the fiscal 1999 financial statements.

Note 6:   DEFERRED CHARGES

      Deferred charges relate to fees and charges resulting from the issuance of
Company debt.  The net increase in deferred  charges  relates to the August 1999
issuance the Debentures, offset by amortization of charges into interest expense
over the life of the underlying debt.

<PAGE>

ITEM 2.    MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATIONS

      The following information should be read in conjunction with the financial
statements  and the notes  thereto.  The  analysis  set forth  below is provided
pursuant to applicable Securities and Exchange Commission regulations and is not
intended to serve as a basis for projections of future events.

FORWARD-LOOKING STATEMENTS

      EXCEPT FOR HISTORICAL  INFORMATION CONTAINED HEREIN, THE MATTERS DISCUSSED
IN THIS FORM 10-QSB ARE  FORWARD-LOOKING  STATEMENTS THAT ARE SUBJECT TO CERTAIN
RISKS AND  UNCERTAINTIES  THAT COULD CAUSE ACTUAL  RESULTS TO DIFFER  MATERIALLY
FROM THOSE SET FORTH IN SUCH FORWARD LOOKING  STATEMENTS.  SUCH  FORWARD-LOOKING
STATEMENTS MAY BE IDENTIFIED BY THE USE OF CERTAIN FORWARD-LOOKING  TERMINOLOGY,
SUCH AS "MAY," "WILL," "EXPECT,"  "ANTICIPATE,"  "INTEND," "ESTIMATE," "BELIEVE"
OR COMPARABLE  TERMINOLOGY THAT INVOLVES RISKS OR  UNCERTAINTIES.  ACTUAL FUTURE
RESULTS  AND  TRENDS MAY  DIFFER  MATERIALLY  FROM  HISTORICAL  AND  ANTICIPATED
RESULTS,  WHICH MAY OCCUR AS A RESULT OF A VARIETY  OF  FACTORS.  SUCH RISKS AND
UNCERTAINTIES  INCLUDE,  WITHOUT  LIMITATION,  THE COMPANY'S  LIMITED  OPERATING
HISTORY,  THE  UNPREDICTABILITY  OF ITS FUTURE REVENUES,  THE  UNPREDICTABLE AND
EVOLVING NATURE OF ITS KEY MARKETS,  THE INTENSELY  COMPETITIVE  ONLINE COMMERCE
AND  ENTERTAINMENT  ENVIRONMENTS,  THE  COMPANY'S  DEPENDENCE  ON ITS  STRATEGIC
ALLIANCES, DEPENDENCE ON KEY PERSONNEL, DEPENDENCE ON THIRD PARTIES FOR INTERNET
OPERATIONS,  DEPENDENCE  ON CONTENT  ACQUISITION,  CREATION AND  LICENSING,  THE
MANAGEMENT OF GROWTH AND THE COMPANY'S  NEED FOR  ADDITIONAL  CAPITAL  EXCEPT AS
REQUIRED  BY  LAW,  THE  COMPANY   UNDERTAKES   NO   OBLIGATION  TO  UPDATE  ANY
FORWARD-LOOKING STATEMENT, WHETHER AS A RESULT OF NEW INFORMATION, FUTURE EVENTS
OR OTHERWISE.  READERS  SHOULD  CAREFULLY  REVIEW THE FACTORS SET FORTH IN OTHER
REPORTS OR DOCUMENTS THAT THE COMPANY FILES FROM  TIME-TO-TIME  WITH THE SEC AND
MATTERS    GENERALLY    AFFECTING   ONLINE   COMMERCE   AND   ONLINE   SALE   OF
ENTERTAINMENT-RELATED PRODUCTS, INCLUDING, BUT NOT LIMITED TO, MUSIC RETAILING.

OVERVIEW

         Originally  founded as a multi-media  production studio in 1995, MediaX
Inc.  was  acquired  and brought  public in 1996 by  ZeitGeist  Werks,  Inc. and
subsequently renamed MediaX Corporation. MediaX began as a real-time 3D computer
game development company, developing high marquee-value intellectual properties,
such as the  exclusive  license  for George  Orwell's  "1984"  for  distribution
through  both  conventional  and  Internet  distribution  channels,  as  well as
licensing it to large publishers.

         Although the Company's  strategic focus is on Internet-based  commerce,
it is currently in the process of negotiating licensing this property to a large
publisher. At the conclusion of such an agreement the company expects to receive
an advance and continuing royalty payments into the future. The Company believes
that since any major Internet presence today requires a skilled engineering team
and advanced technology,  and the experience gathered and proprietary technology
developed  during the  company's  real-time  3D  period,  will prove to become a
competitive advantage. Leading edge campaigns, such as the full screen real-time
streaming campaign in June 1999 for Paul McCartney, could not have been produced
without this skill set.

         Since July 1998  MediaX  owns,  operates  and  integrates  a network of
several distinct types of  entertainment  based Internet web sites positioned to
generate revenue through the sale of artist specific merchandises, entertainment
related products,  club subscriptions,  endorsement  opportunities for corporate
sponsors  and third  party  advertising  and a variety of  products  provided by
affiliates.  In February 1999, the Company launched  amuZnet.com,  an e-commerce
site offering more than 265,000  entertainment  titles on CDs, DVDs,  videos and
most  recently,  movies for sale.  The Company  houses its  marketing  campaigns
through  amuZnet.com.  Most recent  campaigns were with Rod Stewart,  Divine and

<PAGE>

Paul McCartney.  Negotiations have been concluded with Faith Hill and others are
currently  underway  which  strengthen  the  Company's   entertainment  content.
MediaX's team of engineers and graphic artists  develops,  designs and maintains
all sites and their  content in this  network in house and hosts all services on
the MediaX server system, including the real time streaming of video and audio.

         MediaX is in the process of  aggressively  expanding  this  network and
establishing amuZnet.com as one of the major entertainment  destination (portal)
sites on the Internet.  All MediaX sites in this unique network of celebrity web
sites serve as traffic generating satellite sites for amuZnet.com.  Also amuZnet
intends to  cross-link it as an Internet  portal with the  satellite  sites to a
broad global audience the Company  believes this will generate  revenues in both
areas.

         All content  currently  being produced or re-purposed  for  interactive
satellite broadcasting can also easily be transferred to other broadband systems
such as  cable TV  companies  or ADSL  subscriber  systems  without  significant
technological  effort.  This puts the Company in the  position  to have  several
outlets for the digital  interactive  content it produces.  The Company hopes to
tap into the rapidly  emerging  efforts of cable and telecom  companies with its
existing  technology  and content.  However,  there can be no assurance that the
Company will achieve its objectives or  successfully  implement its  interactive
satellite business plan.

GOING CONCERN

      The Company has incurred significant net losses since its inception. As of
September 30, 1999, the Company had an accumulated deficit of $6,786,172.  As it
seeks to expand  aggressively,  the Company believes that its operating expenses
will continue at a high level as a result of the financial  commitments  related
to  the  development  of  marketing  channels,   future  marketing   agreements,
acquisition of entertainment  content and improvements to its internet sites and
other capital  expenditures.  In August 1999, the Company issued the convertible
debentures  with warrants for net proceeds of $2,004,000.  Since the Company has
relatively low product gross margins, the ability of the Company to generate and
enhance profitability depends upon its ability to substantially increase its net
sales. To the extent that significantly  higher net sales do not result from the
Company's marketing efforts,  the Company will be materially adversely affected.
The Company may need to utilize its common stock to fund its operations  through
fiscal 1999.  As such,  there can be no assurance  that the Company will realize
such anticipated sales or secure additional alternative financing.  Accordingly,
the accompanying consolidated financial statements have been presented under the
assumption the Company will continue as a going concern.

RESULTS OF OPERATIONS

      In view of the rapidly  evolving  nature of our  business  and our limited
operating history, we believe that period-to-period  comparisons of our revenues
and operating results, including operating expenses as a percentage of total net
revenues,  are not  necessarily  meaningful  and  should  not be relied  upon as
indications of future  performance and therefore,  comparative  discussions have
not been included.  Although we have experienced  sequential quarterly growth in
revenues,  we do not believe that our  historical  growth rates are  necessarily
sustainable or indicative of future growth.

<TABLE>
<CAPTION>

                                                   Three Months Ended September 30,            Nine Months Ended September 30,
                                               -----------------------------------------     ------------------------------------
                                                   1999         1998           Change           1999          1998      Change
                                               -----------  -----------        ------        ---------     -----------  ---------

<S>                                            <C>          <C>                <C>           <C>           <C>          <C>

Sales                                             $  4,835  $  15,764           69%          $58,962      $ 340,198     83%
Cost of sales                                        4,575     21,652           79%           15,566         89,264     83%
Amortization and depreciation                       11,727     29,771           61%           34,980         88,936     61%
Professional, legal and accounting                  80,420     33,230          142%          245,828        176,277     39%
Marketing and selling                               41,709     80,711           48%          109,442        989,227     89%
Rent and utilities                                  35,838     38,912            8%           94,667         95,148      1%
Salaries                                           388,656    287,541           35%          815,612        747,942      9%
General and administrative                         205,458     65,774          212%          341,567        237,139     44%
Net other expenses                                  64,271     36,879           75%          131,367         81,928     61%

</TABLE>

<PAGE>

      Sales  are  composed  of  membership  dues,  sponsorships,  sale of artist
specific  merchandises,   pre-recorded  music  and  other  entertainment-related
products,  net of returns and include outbound shipping and handling charges. To
further  promote the  websites,  the  Company  will offer free  shipping  and/or
increase the discounts it offers to its  customers  which  partially  offset the
positive effect of membership dues and sponsorship  revenue,  which has a higher
margin  than  product  sales.  Allowances  for  returns  during  the  quarter is
attributed to the discontinued CD-rom product sold in 1998.

      Cost of sales consists primarily of cost of merchandise sold to customers,
including product  fulfillment and outbound  shipping and handling charges.  The
Company  over  time  intends  to  expand  its  operations  by  promoting  new or
complementary  products or sales  formats and by expanding the breadth and depth
of its  product  or  service  offerings  and may  otherwise  alter  its  pricing
structure and policies.

      Amortization  and  depreciation  consist of provision for  depreciation of
fixed assets and intangible  assets,  calculated using the straight-line  method
based upon estimated  useful lives ranging from 3 to 7 years.  Expenditures  for
maintenance, repairs and other renewals of items are charged to expense.

      Professional,  legal  and  accounting  consist  of  professional  services
provided by consultants  including  e-commerce content creation and acquisitions
and payments to the Company's  chairman  pursuant to a month to month consulting
agreement.  The Company believes that continued investment in the development of
its web  stores and  infrastructure  will  increase  significantly  in  absolute
dollars.

      Marketing and selling  expenses  consist  primarily of expenses related to
marketing agreements,  database license fees, advertising,  public relations and
promotion  and credit card  processing  fees.  Payroll and related  expenses for
personnel  engaged in marketing and selling is classified  under  salaries.  The
Company expects the dollar amount of sales and marketing  expense to continue to
increase in future periods to commensurate with its expansion plans.

      Rent and utilities consist  primarily of office and studio leases,  rental
of equipment,  telephone and  utilities.  The Company  expects office and studio
leases,    telecommunication   operations,    systems   and   telecommunications
infrastructure to increase to commensurate with its expansion plans.

      Salaries  consist  of  personnel  engaged  in  corporate   administration,
marketing, selling, web designers and engineers. The Company believes its future
success  will also  depend in large part upon its  ability to attract and retain
highly skilled  personnel.  Competition is intense and there can be no assurance
that the Company will be successful in attracting and retaining such personnel.
The company expects  salaries to continue to increase to  commensurate  with its
expansion plans.

      General and administrative expenses consist of insurance, travel, Internet
operations,  investor relations and other general corporate expenses,  including
the bad debt expense of $40,360 and loss due to the write down of inventory  for
the  discontinued  product of $62,733 for the three months ended  September  30,
1999. The Company expects general and administrative expenses to increase as the
Company  expands  and  incurs  additional  costs  related  to the  growth of its
business.

       Net other  expenses  consist of  interest  income and  expense  and other
expense.  Interest income on cash and cash  equivalents  increased due to higher
balances  resulting from the Company's  financing  activities,  principally  the
August 1999 issuance of the  Debentures in the amount of $2.2 million.  Interest
expense  consists  primarily of interest on the Debentures,  other loans and the
amortization of deferred charges.

         The  Company's  net loss for the three months ended  September 30, 1999
was  $842,661  as compared  to  $617,744  during the same period last year.  The
Company's net loss for the nine months ended  September 30, 1999 was  $1,744,909
compared to $2,320,983 for the comparable period last year.

LIQUIDITY AND CAPITAL RESOURCES

      At  September  30,  1999,  the Company  had  positive  working  capital of
$952,878,  as compared to negative working capital of $1,773,728 at December 31,

<PAGE>

1998. The net change in working capital is attributable to the Company utilizing
its  working  capital  for the  payment of current  liabilities,  marketing  and
promotion  arrangements  for ongoing  operations  during the nine  months  ended
September 30, 1999. Although the Company has no material commitments for capital
expenditures,  it anticipates a substantial increase in its capital expenditures
consistent with anticipated growth in operations,  infrastructure and personnel,
which will also require it to commit to lease obligations.

      Management  believes that its existing cash and working  capital  balances
will be  sufficient  to meet its  working  capital  needs for the balance of the
fiscal year ending  December 31, 1999.  However,  any  projection of future cash
needs and cash flows is subject to substantial  uncertainty.  If current cash in
addition  to cash  generated  from  operations  is  insufficient  to satisfy the
Company's liquidity requirements, the Company may seek to sell additional equity
or debt  securities  or obtain a line of credit.  In August  1999,  the  Company
issued 5% convertible debentures and warrants for net proceeds of $2 million. In
September  1999,  the  Company  signed an  agency  agreement  with an  unrelated
investment bank for the private  placement of up to $15 million of the Company's
common shares.  The success,  or lack thereof,  of this  additional  funding and
sales from  operations may have a material  impact on the future of the Company.
The sale of additional  equity or convertible  debt  securities  could result in
additional  dilution to the  Company's  stockholders.  In addition,  the Company
will, from time to time,  consider the acquisition of or investment in products,
services and  technologies,  the repurchase and retirement of debt,  which might
impact  the  Company's  liquidity  requirements  or cause the  Company  to issue
additional  equity or debt  securities.  As such, there can be no assurance that
financing will be available in amounts or on terms acceptable to the Company, if
at all.

CASH FLOWS

      Cash used by operating activities was $1,633,899 for the nine months ended
September  30, 1999 as compared to  $1,475,794  for the  comparable  period last
year. The change is primarily  attributable to the change in Company's  business
strategies and decrease in payables over the same period last year.

      Cash used in investing  activities  was $240,160 for the nine months ended
September  30, 1999 as compared to $8,566 for the  comparable  period last year.
The change is  primarily  attributable  to the  increase  in  deferred  software
development costs for "Big Brother" and purchases of fixed assets.

      Cash provided by financing  activities  was $3,465,360 for the nine months
ended  September 30, 1999 as compared to $1,120,385  for the  comparable  period
last year.  The change is primarily  attributable  to proceeds  from issuance of
common stock, stock subscriptions and convertible debentures offset by financing
costs.

YEAR 2000

      The Year 2000 issue could  result in system  failures  or  miscalculations
causing  disruptions  of  operations,   including,  among  others,  a  temporary
inability to process  transactions,  send  invoices or engage in similar  normal
business activities which may materially  adversely affect the Company. To date,
the Company has experienced  very few problems related to Year 2000 problems and
the Company  does not  believe  that it has  material  exposure to the Year 2000
issue  with  respect  to the  Company's  information  systems  as these  systems
correctly defined the Year 2000.

      The Company is currently conducting an analysis to determine the extent to
which the  systems  of third  parties  raise  Year 2000  issues  may  affect the
Company.  However,  we cannot assure that the providers the Company uses to fill
orders for direct-to-consumer  products, will, in fact be year 2000 compliant on
a timely basis. Generally,  the Company is unable to predict the extent to which
the Year 2000  issue  will  effect  it's  suppliers,  or the extent to which the
Company  would be vulnerable  to it's  suppliers'  failure to remediate any Year
2000 issues on a timely basis.  The failure of a major  supplier  subject to the
Year 2000 issue to convert its systems on a timely basis or a conversion that is
incompatible  with the Company's systems could have a material adverse effect on
the Company,  which is not  currently  quantifiable.  In  addition,  most of the
purchases  from the Company's  on-line web site are made with credit cards,  and
the Company's  operations may be materially adversely affected to the extent the
Company's customers are unable to use their credit cards due to Year 2000 issues
that are not rectified by credit card providers.

<PAGE>

                                    PART II

ITEM 1.    LEGAL PROCEEDINGS

      There are no pending  legal  proceedings,  and the Company is not aware of
any threatened legal proceedings to which it is a party.

ITEM 2.    CHANGES IN SECURITIES

      During the third  quarter of 1999,  the Company  issued  16,000  shares of
common  stock for  services  rendered,  issued  100,000  shares of common  stock
pursuant to warrant conversions for proceeds of $21,000 and issued 833 shares of
common stock pursuant to the exercise of stock options for proceeds of $816.

      On August 24, 1999,  the Company  completed an offering of $2.2 million of
5%  convertible  debentures  due 2002 (the  "Debentures").  The  debentures  and
attached  warrants  are  convertible  into  the  Company's  common  stock at the
holders'  option at a price subject to certain bases or the fair market value as
mutually  determined  by the  Company  and the  registered  holder.  Interest is
accrued at 5% per annum on the unpaid  balance.  No payment of the  principal of
the debenture may be made prior to the maturity date by the Company  without the
consent of the registered  holder. At the Company's option, any interest payment
required to be paid on this  debenture  may be made in the form of common stock,
with the  number of shares of such  common  stock to be  payable in lieu of such
interest payments to be mutually determined,  as if such interest payment were a
portion of the  principal  amount of the  debenture to be converted  into common
stock.  Subject to certain  conditions,  the  debentures  may be redeemed at the
option of the Company, at the redemption price set forth in agreement.

      Exemption from  registration  under the Securities Act of 1933, as amended
(the  "Act"),  is claimed  for the sale of certain of the  securities  set forth
above in reliance upon the exemption afforded by Section 4(2) of the Act.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES  None.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITIES HOLDERS

       The Company  notified its  shareholders  of record  (August 9, 1999) that
stockholders  holding a majority  of the voting  power of the  Company  take the
following  action by written  consent in lieu of an annual  meeting ,  effective
September 10, 1999:
      1. The election of Nancy Poertner,  Rainer Poertner and Matthew  MacLaurin
as directors to serve until the 2000 annual meeting of shareholders
      2. The  approval  of an  increase in the number of  authorized  $.0001 par
value  common  shares to  25,000,000  from the current 7,500,000
      3. The approval and  ratification  of the 1998  Amendment to the Company's
1996 Stock  Option  Plan that  increased  the  number of shares of common  stock
available to the Plan to 500,000 shares of $.0001 par value common stock
      4.  The  ratification  of the  appointment  of  Davis & Co.,  CPAs,  PC as
independent auditors for the Company for the year ending December 31, 1999.

ITEM 5. OTHER TRANSACTIONS   None.

ITEM 6.    EXHIBITS AND REPORTS ON FORM 8-K
      (a)  3.       EXHIBITS.

          NUMBER         DESCRIPTION              LOCATION
          ------         -----------------------  -----------------------------
          27             Financial Data Schedule  Filed herewith electronically

      (b)  REPORTS ON FORM 8-K.  No  Reports  on Form 8-K were filed  during the
Company's fiscal quarter ended September 30, 1998.

<PAGE>

                                   SIGNATURES

      Pursuant  to the  requirements  of Section  13 or 15(d) of the  Securities
Exchange Act of 1934, the Registrant has duly caused this Report to be signed on
its behalf by the undersigned, thereunto duly authorized.

Date: November 12, 1999                 MEDIAX CORPORATION

                                        By:  /s/  Nancy Poertner, President
                                             ---------------------------------
                                                  Nancy Poertner, President

      Pursuant to the requirements of the Securities  Exchange Act of 1934, this
report has been signed below by the following person on behalf of the Registrant
and in the capacities and on the dates indicated.

         SignatureTitleDate

/s/  Nancy Poertner           President, Secretary          November 12,1999
     Nancy Poertner           and Director

/s/  Rainer Poertner          Chairman and Director         November 12,1999
     Rainer Poertner

/s/  Matthew MacLaurin        Executive V.P. and            November 12,1999
     Matthew MacLaurin        Director

/s/  Jacqueline Cabellon      Controller                    November 12,1999
     Jacqueline Cabellon      (Principal Accounting Officer)


<TABLE> <S> <C>


<ARTICLE>                     5

<S>                           <C>
<PERIOD-TYPE>                 9-MOS
<FISCAL-YEAR-END>             DEC-31-1999
<PERIOD-END>                  SEP-30-1999
<CASH>                        1,611,276
<SECURITIES>                  0
<RECEIVABLES>                 8,684
<ALLOWANCES>                  0
<INVENTORY>                   13,309
<CURRENT-ASSETS>              2,777,234
<PP&E>                        436,654
<DEPRECIATION>                (264,267)
<TOTAL-ASSETS>                3,693,337
<CURRENT-LIABILITIES>         1,824,356
<BONDS>                       0
         0
                   0
<COMMON>                      599
<OTHER-SE>                    (342,170)
<TOTAL-LIABILITY-AND-EQUITY>  3,693,337
<SALES>                       4,835
<TOTAL-REVENUES>              (10,007)
<CGS>                         4,575
<TOTAL-COSTS>                 0
<OTHER-EXPENSES>              763,808
<LOSS-PROVISION>              0
<INTEREST-EXPENSE>            (72,814)
<INCOME-PRETAX>               (842,661)
<INCOME-TAX>                  0
<INCOME-CONTINUING>           0
<DISCONTINUED>                0
<EXTRAORDINARY>               0
<CHANGES>                     0
<NET-INCOME>                  (842,661)
<EPS-BASIC>                 (.16)
<EPS-DILUTED>                 (.16)



</TABLE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission