PALM DESERT ART INC
10QSB, 2000-03-16
MISCELLANEOUS RETAIL
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                   U.S. SECURITIES AND EXCHANGE COMMISSION
                           WASHINGTON, D.C. 20549

                                 FORM 10-QSB

(Mark One)
[X]   Quarterly Report pursuant to Section 13 or 15(d) of the Securities
      Exchange Act of 1934

For the quarterly period ended January 31, 2000
                               ----------------

[ ]   Transition report under Section 13 or 15(d) of the Exchange Act

For the transition period from                 to
                               ---------------    ---------------

                     Commission file number     0-17623
                     ----------------------------------

                            PALM DESERT ART, INC.
      -----------------------------------------------------------------
      (Exact name of small business issuer as specified in its charter)

                 Delaware                                 02-429620
      -------------------------------                -------------------
      (State or Other Jurisdiction of                 (I.R.S.Employer
       Incorporation or Organization)                Identification No.)

          74-350 Alessandro Drive, Suite A2, Palm Desert, CA  92260
          ---------------------------------------------------------
                  (Address of Principal Executive Offices)

                               (760) 346-1192
              ------------------------------------------------
              (Issuer s Telephone Number, Including Area Code)

                                     N/A
            ----------------------------------------------------
            (Former Name, Former Address and Former Fiscal Year,
                        if Changed Since Last Report)

      Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter
period that the registrant was required to file such reports), and (2) has
been subject to such filing requirements for the past 90 days.

Yes   X    No
    -----     -----

                    APPLICABLE ONLY TO CORPORATE ISSUERS:

      Indicate the number of shares outstanding of each of the issuer's
classes of common stock, as of the last practicable date.

      Common Stock, $.001 par value per share, 7,506,120 shares outstanding
at January 31, 2000.

      Transitional Small Business Disclosure Format (check one)
      Yes        No   X
          -----     -----


                            PALM DESERT ART, INC.

                            INDEX TO FORM 10-QSB

                                                                       Page

PART I.  FINANCIAL INFORMATION

    Item 1.  Financial Statements

      Balance Sheets as of January 31, 2000 and April 30, 1999           3

      Statements of Income for the three and nine months
       ended January 31, 2000 and January 31, 1999                       5

      Statement of Changes in Stockholders' as of
       January 31, 2000                                                  6

      Statements of Cash Flows for the nine months ended
       January 31, 2000 and January 31, 1999                             7

      Notes to Financial Statements                                      8

Item 2.  Management's Discussion and Analysis of Financial
         Condition and Results of Operations                            10

PART II.  OTHER INFORMATION

    Item 1.  Legal Proceedings                                          13

    Item 2.  Changes in Securities                                      13

    Item 3.  Defaults Upon Senior Securities                            13

    Item 4.  Submissions of Matters to a Vote of Security Holders       13

    Item 5.  Other Information                                          13

    Item 6.  Exhibits and Reports on Form 8-K                           13


                           PALM DESERT ART, INC.

                                Balance Sheet

                                   ASSETS

<TABLE>
<CAPTION>
                                   Assets

                                           01/31/00       04/30/99
                                         (Unaudited)    (Unaudited)

<S>                                      <C>            <C>
Current assets
  Cash                                   $   23,961     $      201
  Accounts receivable                     1,038,417        624,899
  Inventory                                 549,890        436,441
  Prepaid expense                            62,452         15,000
                                         -------------------------
  Direct response advertising                              194,342
                                         -------------------------

      Total current assets                1,674,720      1,270,883

Property and equipment
  Leasehold improvements                     48,074         48,074
  Furniture and fixtures                     11,500         11,500
  Vehicles                                   33,544          4,552
  Equipment                                  13,569         11,197
                                         -------------------------

                                            106,687         75,323
  Less accumulated depreciation              16,822          9,859
                                         -------------------------

      Net property and equipment             89,865         65,464
                                         -------------------------

Other assets
  Prepaid Rent                              151,417        119,792
  Deposits                                  328,134        170,184
  Note receivable                           308,315        308,315
  Direct response advertising               139,413         29,757
  Other Receivables                          64,150              -
  Other Prepaid Assets                      209,265              -
                                         -------------------------

      Total other assets                  1,200,694        628,048
                                         -------------------------

      Total assets                       $2,965,279     $1,964,395
                                         =========================
</TABLE>

<TABLE>
<CAPTION>
                    LIABILITIES AND STOCKHOLDERS' EQUITY

                                           01/31/00       04/30/99
                                         (Unaudited)    (Unaudited)

<S>                                      <C>            <C>
Current liabilities
  Accounts payable                       $  429,583     $  151,719
  Loans payable                             618,749        536,494
  Accrued liabilities                       332,610        162,377
  Income taxes payable                            -          4,691
  Deferred taxes- current                         -         15,474
                                         -------------------------
      Total current liabilities           1,380,942        870,755

  Deferred taxes-long term                        -         22,531

      Total liabilities                   1,380,942        893,286
                                         -------------------------

Stockholders' equity
  Common stock - $.001 par value,
   25,000,000 shares authorized,
    7,506,120 shares outstanding (after
    deducting 2,500 shares in treasury)       7,491          3,829
  Common stock subscribed                   164,000        164,000
  Common stock subscription receivable     (164,000)      (164,000)
  Additional paid-in capital              1,919,221        871,210
  Retained earnings                        (342,375)       196,715
  Treasury Stock                                  -           (645)
                                         -------------------------

      Total stockholders' equity          1,584,337      1,071,109
                                         -------------------------

      Total liabilities and
       stockholders' equity              $2,965,279     $1,964,395
                                         =========================
</TABLE>


                            PALM DESERT ART, INC.

                            Statements of Income

                 Nine Months Ended January 31, 2000 and 1999

<TABLE>
<CAPTION>

                             01/31/2000   01/31/1999   01/31/2000   01/31/1999
                             (3 Months)   (3 Months)   (9 Months)   (9 Months)
                             (Unaudited)  (Unaudited)  (Unaudited)  (Unaudited)

<S>                           <C>            <C>        <C>          <C>
Sales                         $ 339,160      556,900    1,447,281    1,671,813

Cost of sales                 $ 120,484      253,292      477,600      625,477
                              ------------------------------------------------
  Gross profit                $ 218,676      303,608      969,681    1,046,336

Selling, general, and
 administrative expenses      $ 357,574      296,970    1,405,879    1,015,365

  Operating income
   (loss)                     $(138,898)       6,638     (436,198)      30,971

Income tax benefit

Interest expense              $   1,353       10,411       35,315       13,726

  Net income  (loss)          $(140,251)      (3,773)    (471,513)      17,245
                              ------------------------------------------------

  Income (loss) per
   share - Basic              $   (0.02)       (0.03)       (0.06)        0.02

  Income (loss) per
   share - Diluted            $   (0.02)           -        (0.06)           -
</TABLE>


                            PALM DESERT ART, INC.

     Statement of Changes in Stockholders' Equity As of January 31, 2000

                     Nine Months Ended January 31, 2000

<TABLE>
<CAPTION>
                                                                                                       Retained
                                                         Common Stock                                  Earnings
                                 Common   Common Stock   Subscription   Additional Paid   Treasury   (Accumulated
                                 stock     Subscribed     Receivable      -In Capital      Stock       Deficit)     Total

<S>                              <C>         <C>           <C>             <C>             <C>        <C>         <C>
Balance, April 30, 1999           3,829       164,000       (164,000)         871,210       (645)       196,715    1,071,109
Net loss                                                                                               (276,484)    (276,484)
Issuance of common stock          1,397                                       126,832                                128,229
                                 -------------------------------------------------------------------------------------------
Balance, July 31, 1999,           5,226       164,000       (164,000)         998,042       (645)       (79,769)     922,854
                                 -------------------------------------------------------------------------------------------
Net loss                                                                                               (122,355)    (122,355)
                                 -------------------------------------------------------------------------------------------
Balance, October 31, 1999        $5,226      $164,000      $(164,000)        $998,042      $(645)     $(202,124)  $  800,499
                                 -------------------------------------------------------------------------------------------
Net loss                                                                                               (140,251)    (140,251)
                                 -------------------------------------------------------------------------------------------
Issuance of common stock            129                                       $12,771                                 12,900
                                 -------------------------------------------------------------------------------------------
Balance, January 31, 2000        $5,355      $164,000      $(164,000)      $1,010,813      $(645)     $(342,375)  $  673,148
                                 ===========================================================================================
</TABLE>

                            PALM DESERT ART, INC.

                          Statements of Cash Flows

Nine Months Ended January 31, 2000 and 1999

<TABLE>
<CAPTION>
                                                  01/31/2000    01/31/1999
                                                  (9 Months)    (9 Months)
Cash flows from operating activities              (Unaudited)   (Unaudited)

<S>                                                 <C>           <C>
Net income                                          (471,513)      102,557
Adjustments to reconcile net income to
 net cash used by operating activities
  Depreciation Expense                                 6,963         1,911
  Amortization Expense                               189,692
  Stock issued for payment of expenses
   (Increase) in
    Accounts receivable                             (413,518)     (443,042)
    Inventory                                        (18,949)     (373,579)
    Goodwill                                               -      (128,844)
    Prepaid expenses                                 165,069       (21,783)
    Notes Receivable                                       -       (68,561)
    Direct acquisition costs                               -
    Deposits                                         (48,450)      (14,368)
    Other Prepaid Assets                            (209,265)
    Direct response advertising                       54,929        (8,074)
  Increase (decrease) in
    Accounts payable                                 277,864       142,542
    Accrued liabilities                              170,233       264,698
    Accrued interest                                                 2,072
    Income Tax Payable                                (4,691)
    Deferred taxes                                   (38,005)
                                                    ----------------------

    Net cash used by operating activities           (339,641)     (544,471)
                                                    ----------------------

Cash flows from investing activities
  Additions to property and equipment                (31,364)     (242,131)
                                                    ----------------------

Cash flows from financing activities
  Net short term borrowing - cash overdraft                -       (11,251)
  Common stock deposits received                           -
  Proceeds from borrowings                            82,255       142,643
  Proceeds from sale of stock                        409,157       655,210
                                                    ----------------------

  Net cash provided by financing activities          491,412       786,602
                                                    ----------------------

  Net increase in cash                               120,407             -

Cash, beginning of quarter                               450             -
                                                    ----------------------

Cash, end of quarter                                  23,961             -
                                                    ----------------------
</TABLE>


                            PALM DESERT ART, INC.

                        Notes to Financial Statements


Basis of Presentation
- ---------------------

The accompanying unaudited financial statements have been prepared in
accordance with generally accepted accounting principles for interim
financial information and with the instructions to Form 10-QSB and Item 310
of Regulation S-B. Accordingly, they do not include all of the information
and footnotes required by generally accepted accounting principles for
complete financial statements and should be read in conjunction with the
Company's audited financial statements at, and for the fiscal year ended,
April 30, 1999. In the opinion of management, all adjustments (consisting
only of normal recurring accruals) considered necessary for a fair
presentation have been included. Operating results for the nine months
ended January 31, 2000 are not necessarily indicative of the results that
may be expected for the year ending April 30, 2000.

1.    Direct Response Advertising
- ---------------------------------

      The Company expenses the costs of advertising the first time
      advertising takes place, except for direct-response advertising,
      which is capitalized and amortized over its expected period of future
      benefits.

      Direct-response advertising consists primarily of magazine
      advertisements that include response coupons for the Company's
      products. The capitalized costs of the advertising are amortized as
      sales are recognized over a period, not to exceed two years.

2.    Loans Payable
- -------------------

<TABLE>

      Loans payable consist of:

      <S>                                                      <C>
      Loan payable to a minority stockholder, interest
      at 9%, due July 1998. This note is guaranteed by
      the majority stock-holder, and the guarantee is
      collateralized by all of the shares the majority
      stockholder owns of the Company's stock. The
      pledged stock is in the hands of the noteholder.
      The original terms have been extended with no due
      date.                                                    $ 55,000

      Unsecured notes payable to individuals, due on
      demand, with interest rates ranging from 5% to 15%.      $623,554
                                                               ========

</TABLE>

3.    Commitments and Contingencies
- -----------------------------------

The note receivable of $308,315 represents the amount management believes
the Company is owed from the transfer of the RM&M Framemakers, Inc.
business operations.  The Company is reviewing its legal options for
collection.  If management is not able to enforce its ability to collect
through legal action it will have to reserve or write off the receivable.
As of March 6,2000, management does not believe the asset is impaired.


                        PART I. FINANCIAL INFORMATION

Item 2.  Management's Discussion and Analysis of Financial Condition and
         Results of Operations

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF
1995.

      The statements which are not historical facts contained in this
Quarterly Report on Form 10-QSB are forward looking statements that involve
a number of known and unknown risks, uncertainties and other factors, all
of which are difficult or impossible to predict and many of which are
beyond the control of the Company, which may cause the actual results,
performance or achievements of the Company to be materially different from
any future results, performance or achievements expressed or implied by
such forward looking statements. Such factors include, but are not limited
to, uncertainty regarding market acceptance of current artwork and the
ability to successfully develop and market new artwork, the impact of
supply constraints, uncertainties relating to customer plans and
commitments, competition, uncertainties relating to economic conditions in
the markets in which the Company operates, the ability to hire and retain
key personnel and the ability to obtain additional capital if required. The
words "believe", "expect", "anticipate", and "seek" and similar expressions
identify forward-looking statements. Readers are cautioned not to place
undue reliance on these forward-looking statements, which speak only as of
the date the statement was made.

LIQUIDITY AND CAPITAL RESOURCES

      The Company's ability to meet its financial needs depends upon funds
generated from operating activities, accounts receivable and inventories,
short-term borrowing capacity and the ability to obtain long-term capital
on satisfactory terms. Liquidity has been and will continue to be an
intermittent problem because revenues from operations do not generate
sufficient cash flow.

      The Company will continue its efforts to increase sales, maintain
margins, reduce inventory levels and collect its accounts receivables.

      The Company seeks to raise additional capital through the sale of a
convertible debenture or common stock or some type of debt financing
during the fiscal year ending April 30, 2000. However there can be no
assurances that financing can be obtained or, if obtained, that it will be
of a sufficient quantity to meet the company's immediate needs or that it
will be on reasonable terms.

      The proceeds from the raising of capital will be used for expansion,
providing liquidity and the promotion and enhancement of its e-commerce
site, E-ArtNow.com

RESULTS OF OPERATIONS

NINE MONTHS ENDED January 31, 2000

      Sales for the nine months ended January 31, 2000 were $1,447,281 a
decrease of $224,532or 13% compared with the same period in 1999. Cost of
sales as a percentage of sales was 33% and 37% for the nine months ended
January 31, 2000 and 1999, respectively. The decrease in the cost of sales
percentage from 1999 to 2000 was primarily the result of the changes in
sales mix. Selling, general and administrative expenses increased $390,514
in the first nine months ended January 31, 2000 compared with the same
period the previous year. Selling expenses include such items as retail
sales location occupancy costs, advertising, sales commissions, brochures
and other promotional material costs, freight and certain salary expenses.
General and administrative expenses include all corporate overhead costs.
Selling expenses have remained relatively higher primarily due to increased
promotional costs and fixed and variable compensation.  Sales location
occupancy costs also increased over the same period last year due to the
opening of the Company's new galleries in New York City and West Palm
Beach, FL. Overall, the net loss for the nine months ended January 31,
2000, is reflective of the seasonality of the Registrants business in its
Palm Desert, CA and West Palm Beach, FL. Galleries. The Company's strategy
is to continue to seek to attract new promising artists and to promote
their works while providing the consumer with substantial value at
reasonable prices. The Company intends to continue to seek out acquisition
candidates for privately-owned art galleries throughout the country.
Although management is of the opinion that administrative expenses will
continue to rise as a result of its plan to acquire and consolidate art
galleries, the Company believes it will realize economies of scale and
increase its margins when it sells the artwork it publishes in newly
acquired galleries.

      During the third quarter ended January 31, 1999, management effected
a soft launch of its e-commerce site, E-ArtNow.com.  During the quarter,
management was seeking investment capital to provide cash to promote its
site.  The investment capital has not been raised as of the date of this
filing.  Despite the lack of cash available to promote its site, the site
has generated activity in the nature of sales, inquiries from customers and
artists.  Management believes the limited marketing activities undertaken
will benefit the site and the physical galleries.  Management has
maintained a database of the potential customer registrations to the site.
Management believes this database will be the source of future sales for
its art.

      Management, in accordance with GAAP, has expensed all of the
development and maintenance costs associated with its e-commerce site.
Management believes that the off-balance value of the site has not been
adequately reflected in the market value of its stock.  Management has come
to this conclusion based on the market valuations of e-commerce sites in
general and based on the valuations of certain of its competitors.
Management's plan to increase the value of its e-commerce site will be
focused on raising equity to further promote its site and exploring the
feasibility of spinning-off the site to a corporation, which will be
publicly traded.


                         PART II. OTHER INFORMATION

Item 1.    Legal Proceedings

           N/A

Item 2.    Changes in Securities and Use of Proceeds.

Management issued 129,000 shares of its $.001 par value Common Stock for a
total gross offering price of $12900.

Item 3.    Defaults Upon Senior Securities

           N/A

Item 4.    Submissions of Matters to a Vote of Security Holders

           N/A

Item 5.    Other Information

Item 6.    Exhibits and Reports on Form 8-K

           (a)   Exhibits

                 None

           (b)   Reports on Form 8-K

                 No reports on Form 8-K were filed during the quarter ended
                 July 31, 1999.


                                 SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                       PALM DESERT ART, INC.



                                       By: /s/ Hugh G. Pike
                                           -----------------------
                                           Hugh G. Pike, President
                                           (Duly Authorized Officer)
                                           (Principal Financial Officer)


Date: December 14, 1999



<TABLE> <S> <C>

<ARTICLE>               5

<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          APR-30-1999
<PERIOD-END>                               OCT-31-1999
<CASH>                                          23,961
<SECURITIES>                                         0
<RECEIVABLES>                                1,038,417
<ALLOWANCES>                                         0
<INVENTORY>                                    549,890
<CURRENT-ASSETS>                              1,674720
<PP&E>                                       1,200,694
<DEPRECIATION>                                  16,822
<TOTAL-ASSETS>                               2,965,279
<CURRENT-LIABILITIES>                        1,380,942
<BONDS>                                              0
                                0
                                          0
<COMMON>                                         7,491
<OTHER-SE>                                   1,576,846
<TOTAL-LIABILITY-AND-EQUITY>                 2,965,279
<SALES>                                      1,447,281
<TOTAL-REVENUES>                             1,447,281
<CGS>                                          477,600
<TOTAL-COSTS>                                  477,600
<OTHER-EXPENSES>                             1,405,879
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              35,315
<INCOME-PRETAX>                              (471,513)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                          (471,513)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (471,513)
<EPS-BASIC>                                      (.06)
<EPS-DILUTED>                                    (.06)


</TABLE>


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