GENROCO INC
DEF 14A, 2000-11-28
COMPUTER INTEGRATED SYSTEMS DESIGN
Previous: WM TRUST II, NSAR-A/A, EX-27, 2000-11-28
Next: SAFENET INC, S-8, 2000-11-28




                            SCHEDULE 14A INFORMATION

                   PROXY STATEMENT PURSUANT TO SECTION 14(A)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
                               (AMENDMENT NO.  )

Filed by the Registrant [X]

Filed by a Party other than the Registrant [  ]

Check the appropriate box:

[ X ]  Preliminary Proxy Statement
[   ]  Confidential, for Use of the  Commission Only (as permitted by Rule  14a-
       6(e)(2))
[   ]  Definitive Proxy Statement
[   ]  Definitive Additional Materials
[   ]  Soliciting Material Pursuant to Section 240.14a-12

                                 GENROCO, INC.
                (Name of Registrant as Specified in Its Charter)

    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[ X ]  No fee required
[   ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11

     1) Title of each class of securities to which transaction applies:   ------
        --------------
     2) Aggregate number of securities to which transaction applies:   ---------
        -----------
     3) Per  unit  price  or other  underlying  value  of  transaction  computed
        pursuant to  Exchange Act Rule 0-11 (set forth  the amount on which  the
        filing fee is calculated and state how it was determined):
        --------------------
     4) Proposed maximum aggregate value of transaction:  --------------------
     5) Total fee paid:  --------------------

[   ]  Fee paid previously with preliminary materials
[   ]  Check box if  any part of the fee is  offset as provided by Exchange  Act
       Rule 0-11(a)(2) and identify the filing for which the offsetting fee  was
       paid previously.  Identify the previous filing by registration  statement
       number, or the Form or Schedule and the date of its filing.

     1) Amount Previously Paid: --------------------
     2) Form, Schedule or Registration Statement No.: --------------------
     3) Filing Party: --------------------
     4) Date Filed: --------------------

                                 GENROCO, INC.
                                255 INFO HIGHWAY
                            SLINGER, WISCONSIN 53086

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                          TO BE HELD DECEMBER 8, 2000

TO THE SHAREHOLDERS:

     The 2000  Annual Meeting  of Shareholders  of  GENROCO, INC.,  a  Wisconsin
corporation (the "Company"), will be held  on Friday, December 8, 2000 at  10:00
a.m. local time,  at the  Company's headquarters  located at  255 Info  Highway,
Slinger, WI 53086 for the following purposes:

     1.   To  elect  four  directors  for  the  ensuing  year  and  until  their
successors are elected and qualified;

     2.   To approve an amendment to the Company's Articles of Incorporation  to
increase the authorized  number of shares  of Common Stock  of the Company  from
10,000,000 to 50,000,000; and

     3.   To transact  such  other business  as  may properly  come  before  the
meeting or any adjournment thereof.

     The foregoing  items of  business are  more fully  described in  the  Proxy
Statement accompanying this Notice.   A copy of  the Company's Annual Report  on
Form 10-KSB for  the fiscal year  ended March 31,  2000, which includes  audited
financial statements, also accompanies this Notice.

     Only shareholders of record at the  close of business on November 17,  2000
are entitled to  receive notice  of and to  vote at  the Annual  Meeting or  any
adjournment thereof.   A list of  shareholders entitled to  vote at the  meeting
will be open  for inspection  at the  Company's corporate  headquarters for  any
purpose germane to the meeting during ordinary business hours beginning November
28 and continuing to the date of the meeting.

     All shareholders  are cordially  invited to  attend the  Annual Meeting  in
person.

                                   Sincerely,

                                   /s/ Carl A. Pick

                                   Carl A. Pick
                                   Chairman and Chief Executive Officer

Slinger, Wisconsin
November 27, 2000

Please complete, date and sign  the enclosed proxy and  mail it promptly in  the
enclosed envelope to assure  representation of your shares,  whether or not  you
expect to attend the Annual Meeting.  If you attend the Annual Meeting, you  may
revoke the proxy and vote your shares in person.

                                 GENROCO, INC.
                                255 INFO HIGHWAY
                            SLINGER, WISCONSIN 53086

                                PROXY STATEMENT
                         ANNUAL MEETING OF SHAREHOLDERS
                          TO BE HELD DECEMBER 8, 2000

               SOLICITATION, EXECUTION AND REVOCATION OF PROXIES

     Proxies in  the accompanying  form  are solicited  on  behalf, and  at  the
direction, of  the Board  of Directors  of GENROCO,  Inc. (the  "Company").  All
shares represented  by  properly  executed proxies,  unless  such  proxies  have
previously been revoked, will be voted  in accordance with the direction on  the
proxies. If  no  direction  is indicated,  the  shares  will be  voted  FOR  the
Company's nominees for election as directors  at the Annual Meeting and FOR  the
proposal to increase the authorized shares of common stock of the Company.   The
Board of Directors is  not aware of any  other matter that  may come before  the
meeting.  If any other matters are properly presented at the meeting for action,
including a question of  adjourning the meeting from  time to time, the  persons
named in the proxies and acting thereunder will have discretion to vote on  such
matters in accordance with their best judgment.

     When stock is in the name  of more than one person,  the proxy is valid  if
signed by any of such persons unless the Company receives written notice to  the
contrary.  If the shareholder is a corporation, an executive or other authorized
officer should sign  the proxy in  the name of  such corporation.  If signed  as
attorney,  executor,   administrator,  trustee,   guardian  or   in  any   other
representative capacity, the  signer's full title  should be given  and, if  not
previously furnished, a certificate or other  evidence of appointment should  be
furnished to the Company.

     This Proxy  Statement and  the form  of proxy  that is  enclosed are  being
mailed to the Company's shareholders commencing on or about November 24, 2000.

     A shareholder executing and returning a proxy has the power to revoke it at
any time before it is voted. A shareholder who  wishes to revoke a proxy can  do
so by executing a later-dated proxy  relating to the same shares and  delivering
it to the Secretary of the Company prior to  the vote at the Annual Meeting,  by
written notice of revocation received by the Secretary prior to the vote at  the
Annual Meeting or by appearing in person at the Annual Meeting, filing a written
notice or revocation and voting in person the shares to which the proxy relates.

     In addition to the use of the  mails, proxies may be solicited by  personal
interview, telephone,  telefax  and  telegram by  the  directors,  officers  and
employees of the Company. Such persons  will receive no additional  compensation
for such services. Arrangements  may also be made  with certain brokerage  firms
and certain other  custodians, nominees and  fiduciaries for  the forwarding  of
solicitation materials to the beneficial owners  of Common Stock held of  record
by such persons, whereby such brokers, custodians, nominees and fiduciaries will
be reimbursed for their reasonable out-of-pocket expenses incurred in connection
therewith. All expenses incurred  in connection with  this solicitation will  be
borne by the Company.

     The mailing address of the principal corporate office of the Company is 255
Info Highway, Slinger, WI 53086.

                VOTING SECURITIES AND PRINCIPAL HOLDERS THEREOF

     Only shareholders of record at the  close of business on November 17,  2000
(the "Record Date"),  will be entitled  to vote at  the meeting.  On the  Record
Date, there were issued  and outstanding 9,327,224 shares  of common stock,  par
value $0.02, ("Common Stock").  Each holder of Common  Stock is entitled to  one
vote, exercisable in person or by proxy, for each share of the Company's  Common
Stock held of  record on  the Record Date.  The presence  of a  majority of  the
Common Stock, in person or by proxy, is required to constitute a quorum for  the
conduct of business at the Annual  Meeting. The Inspector of Election  appointed
by the Board of Directors shall determine the shares represented at the  meeting
and the validity of proxies and ballots, and shall count all votes and  ballots.
Directors are elected by a plurality of the  votes cast by the holder of  shares
entitled to vote in the election at a meeting at  which a quorum is present.   A
"plurality" means that the individuals who  receive the largest number of  votes
are elected as directors up to the maximum number of directors to be elected  at
the meeting.  The affirmative vote of a majority of such quorum is required with
respect to the approval of Proposal  2 set forth herein. Abstentions and  broker
non-votes are each included in the determination of the number of shares present
for quorum purposes. Because abstentions represent shares entitled to vote,  the
effect of an  abstention will  be the same  as a  vote cast  against a  proposal
except to the extent that the failure to vote for a director nominee results  in
another nominee receiving a larger number votes. A broker non-vote, on the other
hand, will not  be regarded  as representing  a share  entitled to  vote on  the
proposal and, accordingly, will have no effect on the voting for such proposal.

         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     As of  September 30,  2000  there were  9,327,224  shares of  Common  Stock
outstanding. The  table below  sets  forth as  of  September 30,  2000,  certain
information regarding  the shares  of Common  Stock beneficially  owned by  each
director of  the  Company  and  each named  executive  officer  in  the  Summary
Compensation Table  below,  by  all of  the  Company's  executive  officers  and
directors as a group, and by  those persons known by  the Company to have  owned
beneficially more than 5% of the outstanding shares of Common Stock, which
information as to beneficial ownership is based upon statements furnished to the
Company by such persons.

                            Position               Number           % of
Name and Address            with the     Director  Of               Outstanding
Of Beneficial Owner1<F1>    Company      Since     Shares2<F2>      Shares
------------------------    -------      -----     -----------      ------

Known 5% Holders:

GENROCO ESOP 3<F3>          N/A           N/A        708,852 4<F4>    7.6%

Directors and Executive
Officers:

Carl A. Pick (Husband of    Director,     1988     2,059,670 5<F5>   22.1%
Barbara)c/o GENROCO, Inc.   CEO,
255 Info Highway            Chairman,
Slinger, WI 53086           President

Barbara R. Pick             Director      1988     2,019,273 6<F6>   21.6%
(Wife of Carl)
c/o GENROCO, Inc.
255 Info Highway
Slinger, WI 53086

Chris Good                  Director,     1988       631,431 7<F7>    6.8%
c/o GENROCO, Inc.           Vice
255 Info Highway            President
Slinger, WI 53086

Keith E. Brue               Director,                414,844 8<F8>    4.4%
c/o GENROCO, Inc.           Executive
255 Info Highway            Vice
Slinger, WI 53086           President,
                            COO, CFO,     1988
                            Secretary

All Directors and Officers  N/A           N/A      5,600,111 9<F9>   60.0%
as a Group (7 persons)

1<F1>  The securities "beneficially owned" by a person are determined in
accordance with the definition of  "beneficial ownership" set forth  in the
regulations  of the Securities and Exchange Commission and, accordingly, may
include  securities owned by or for, among others,  the spouse, children or
certain other  relatives of such person, as well as other securities as to
which the person has or shares voting or investment power or has the right to
acquire within 60 days.

2<F2>  Certain of the shares held by three directors secure loans from the
Company which are forgiven over a three-year term.  Please see "Executive
Compensation" for details.

3<F3>  The amount of shares listed for the ESOP excludes 331,668 shares of the
Company's stock attributed to Officers and Directors listed above and included
in their individual totals as follows: 114,438 for Mr. Pick, 110,543 for Ms.
Pick, 78,761 for Mr. Good, and 27,936 for Mr. Brue.

4<F4>  As noted in footnote 3, excludes amount of shares held by named officers
and directors.

5<F5>  Includes 60 shares held in a trust for the benefit of Michael Le Cuellar
and Nicole M Cuellar, 377,400 shares held in a HR-10 and 114,428 shares held in
the Company's ESOP. 111,520 shares are held by the Company as collateral in
connection with a loan of $323,560 to Mr. Pick for his purchase of Company
common stock.  332,000 shares which are held by a bank as collateral for a
credit line.

6<F6>  Includes 363,000 shares held in a HR-10 plan and 110,593 shares held in
the Company's ESOP. 111,520 shares are held by the Company as collateral in
connection with a loan of $323,560 to Mrs. Pick for her purchase of Company
common stock.  332,860 shares are held by a bank as collateral for a personal
credit line.

7<F7>  Includes 23,160 shares held in a HR-10 plan and 78,761 shares held in
the Company's ESOP.  59,632 shares are held by the Company as collateral in
connection with a loan of $203,146 to Mr. Good for his purchase of
Company common stock.  70,100 shares are held by a bank as collateral for a
personal credit line.

8<F8>  Includes 27,936 shares held in the Company's ESOP.   55,222 shares are
held by the Company as collateral in connection with a loan of $183,301 for his
purchase of Company common stock.  216,000 shares are held by a bank as
collateral for a personal credit line.

9<F9>  Includes 224,591 shares held in the Company's ESOP, and 2,694 shares held
in IRA plans.  136,032 shares are held by the Company as collateral for $464,281
in loans to three other officers in transactions related to the purchase of
Company common stock.

                                   PROPOSAL 1

                             ELECTION OF DIRECTORS

VOTE REQUIRED; NOMINEES

     The Company has  nominated four  persons for  election at  the 2000  Annual
Meeting as directors  for terms expiring  at the 2001  Annual Meeting and  until
their successors have  been duly  elected and  qualified. Each  of the  nominees
currently is a director of the Company.  The Company's annual meeting is usually
held in August, but has been delayed due to the Company's intent to add outsider
directors.   To  date,  the  Company  has  not  been  successful  in  nominating
candidates who will serve as directors.

     SHARES REPRESENTED BY THE  ENCLOSED PROXY WILL BE  VOTED FOR THE  COMPANY'S
NOMINEES, UNLESS OTHERWISE SPECIFIED ON THE PROXY. If any of the nominees  shall
be unable or unwilling  to serve as a  director, it is  intended that the  proxy
will be voted for the election of such other person or persons as the  Company's
management may recommend  in the place  of such nominee.  The management has  no
reason to believe that  any of the nominees  will not be  candidates or will  be
unable to serve.

     All  directors  will  hold  office  until   the  next  Annual  Meeting   of
shareholders and  the  election  and qualification  of  their  successors.    As
mentioned above,  the Company  is looking  to  add outside  directors.   If  the
Company locates one or more qualified independent candidates to act as director,
the Board of Directors will have to amend the bylaws of the Company to  increase
the size of the Board of Directors.  Officers are elected annually and serve  at
the pleasure of the Board of Directors.

     Set forth below  is certain biographical  information (including  principal
occupations) relating to the nominees.

     CARL A.  PICK,  52, is  currently  the Chairman  of  the Board,  the  Chief
Executive  Officer,  the  President  and  a  Director  of  the  Company.  He  is
responsible for corporate development, marketing strategy, and overall corporate
management of the Company. Mr. Pick graduated from Yale University in 1971  with
a Bachelor's degree in Computer Engineering. Mr. Pick received a Master's degree
in Computer Science from Yale  in 1974. He, along  with Barbara Pick, his  wife,
founded General Robotics Corporation ("GRC") in August 1974 and reorganized  GRC
into the Company in 1988.  Mr. Pick is married to Barbara R. Pick.  Mr. Pick  is
the  Chairman  of   the  High  Speed   Networking  Forum  and   a  director   of
VideoPropulsion, Inc. (a company spun-off by the Company).

     KEITH BRUE,  63, has  served  as an  Executive  Vice President,  the  Chief
Operations Officer, the Chief Financial Officer and the Secretary of the Company
since March 1997.   He has been  a Director of  the Company since  1988.  He  is
responsible for  manufacturing, materials,  logistics, accounting  and  finance.
Mr. Brue  received  his  MBA degree  from  the  University of  Chicago  and  has
extensive  operations  experience  with  a   focus  on  dealing  with   mergers,
acquisitions and business  systems processes.    He began  his career in  public
accounting with a  predecessor to Ernst  & Young LLP  and has over  20 years  of
experience with several different high technology companies, including two which
were publicly  held  and traded  on  NASDAQ, as  the  result of  initial  public
offerings.  Mr. Brue is a director of VideoPropulsion, Inc. (a company  spun-off
by the Company).

     BARBARA R. PICK, 49, is currently  a Director of the  Company.   Mrs.  Pick
has been the Chairman Chief Executive Officer and President of  VideoPropulsion,
Inc. since its incorporation on October  1, 1999.  Mrs. Pick  also served as   a
Vice President of Sales for the Company since incorporation in 1974 to September
30, 1999 and President  of the Company from  1997 to September  30, 1999.   Mrs.
Pick is married to Carl A. Pick.

     CHRIS GOOD, 49, is currently a Director of the Company.  Mr. Good has  been
an Executive Vice President and the Chief Technical Officer of  VideoPropulsion,
Inc. since its incorporation on  October 1, 1999.   He graduated with an  honors
degree in Mathematics and Physics from  King's College, University of London  in
1971.  He was formerly with ITT, then Compaq Computer Corporation, UK.  He  also
served as Executive Vice  President and Chief Technical  Officer of the  Company
from 1987 to September 30, 1999

     All of the  directors have  held the positions  with the  Company or  other
organizations shown in the above descriptions during the past five or more years
except that (i) Ms. Pick and Mr. Good have held their respective positions  with
VideoPropulsion, Inc. since its incorporation on October 1, 1999, prior to which
both of them worked for the Company as  described above, and (ii) Mr. Brue  held
the position of Chief Financial Officer  for ImageMatrix, Inc. prior to  joining
the Company in March of 1997.  Messrs. Pick, Brue, Good and Ms. Barbara Pick are
each currently directors of VideoPropulsion, Inc.

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Under the securities laws  of the United  States, the Company's  directors,
its executive officers, and any persons  holding more than 10% of the  company's
Common Stock are  required to report  their initial ownership  of the  Company's
Common Stock and any subsequent changes in that ownership to the Securities  and
Exchange  Commission.    Specific  due  dates   for  these  reports  have   been
established, and the  Company is  required to disclose  any failure  to file  by
these dates.  Except for one set of Form 4's from Carl A. Pick, Barbara R. Pick,
Chris Good, Keith Brue, Donald Woelz, Joe Nordman, and Donald Benson, which were
due on April 10,  2000 but not filed  until May 15,  2000, the Company  believes
that all of  these filing  requirements were  satisfied during  the fiscal  year
ended March  31,  2000  and to  the  date  of this  report.    In  making  these
disclosures, the Company  has relied solely  on written  representations of  its
directors and executive officers and copies of the reports that they have  filed
with the commission.

MEETINGS AND COMMITTEES

     The Board  of  Directors  of the  Company  held  a total  of  six  meetings
(including telephonic meetings)  during the fiscal  year ended  March 31,  2000.
During the fiscal year ended March 31, 2000, all directors attended at least 75%
of the  aggregate of  all meetings  of the  Board of  Directors. Currently,  the
Company does not  have an audit,  nominating or compensation  committee, but  it
intends to form such committees once it has outside directors.

STOCK OPTIONS

     The Company did  not grant any  options during fiscal  2000 and no  options
were outstanding as of September 30,  2000.  The Company  does not have a  stock
option plan available for grants.

EXECUTIVE COMPENSATION

                           Summary Compensation Table

     The following table  sets forth  the compensation  paid by  the Company  to
executives for services rendered during the fiscal years of 2000, 1999 and 1998.

Name and                                                        All Other
Principal Position     Fiscal Year          Salary         Compensation 1<F10>
------------------     -----------          ------         -------------------

Carl A. Pick, CEO          2000            $ 71,602              $61,533
                           1999              95,953                2,838
                           1998             175,208                2,444

Barbara Pick,              2000              71,599               60,798
Former President           1999              95,953                2,527
                           1998             175,208                2,444

Chris Good,                2000              76,283               30,636
Former CTO                 1999              83,678                4,850
                           1998              99,400                4,690

Keith Brue, CFO            2000              90,485               89,873
                           1999              84,177                7,639
                           1998             107,886                6,552

1<F10>  These amounts are related to the value of health and life insurance
premiums paid by the Company on behalf of the  employee, plus, for the 2000
fiscal  year, forgiveness of notes issued by each listed employee in exchange
for Common Stock of the Company as follows: $56,500 for  Mr. Pick, $56,500 for
Ms. Pick,  $23,541 for Mr. Good and $79,441 for Mr. Brue.

DIRECTOR COMPENSATION

     The Company pays  director fees in  different amounts to  each of its  four
directors. Directors compensation varies each year, and by individual, based  on
the discretion of the board.   The following table illustrates the total  amount
of director fees paid to each director for fiscal 2000, 1999 and 1998.

                             2000             1999         1998
                             ----             ----         ----
Carl Pick (2)              $28,105          $30,795      $37,500
Barbara Pick                28,105           30,795       37,500
Chris Good                   4,240            4,090       12,500
Keith Brue                   4,000            4,000        2,500

SALE OF STOCK TO EMPLOYEES FOR NOTES

     The Company periodically sells Company common stock to employees at  prices
equal to approximately 85% of the average  closing price for the stock over  the
course of the previous 30 days  in exchange for personal notes bearing  interest
at a rate of 5.81% per annum.  The stock purchase agreement stipulates that  the
notes will be forgiven over a period of  time (generally 1-3 per year for  three
years), provided that the employee remains an employee of the Company and is not
terminated for  "cause" for  any reason.     In the  event that  the  employee's
employment arrangement terminates, for any reason, the Company has the right  to
"Call" the stock at the sales price and the employee has the right to "Put"  the
stock back to the Company in exchange for  payment of the outstanding note at  a
price equal to approximately 95% of the purchase  price.  In the event that  the
Company terminates for any reason other than cause, the Company's "Call" is also
terminated.

CHANGE IN CONTROL

     The Company does not have a change in control agreement with its  officers.
However, the Company's  loan program  where the Company loans money to employees
to purchase  stock  in the Company and  the loan is  forgiven, generally  over a
three  year  period, provides that  the  Company's  right  to  "call" the  stock
terminates  upon a change in control.  These loans bear interest at the  rate of
5.81% per annum.

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     In order  to effect   the  spin-off of  VideoPropulsion, Inc.  (formerly  a
wholly owned subsidiary), GENROCO, Inc. and VideoPropulsion, Inc. entered into a
series of agreements designed to allow the two businesses to operate on an arms-
length basis in the future.  These include, but are not limited to:

          O  Facilities Lease Agreement
          O  Transitional  Trademark Use  and License  Agreement (which  may  be
             amended by the parties)
          O  Interim Administrative Services Agreement
          O  Confidentiality and Non-Disclosure Agreement

     The Company  continues  to  sell its  products  to  VideoPropulsion,  Inc..
During the six  months ended  September 30, 2000,  the Company  sold $43,000  in
products to  VideoPropulsion, Inc  As noted  above, the  four directors  of  the
Company also serve as four directors  of VideoPropulsion, Inc.  The Chairman  of
the  Board of the Company establishes the salary of  all employees.

     The Company periodically  makes temporary loans  to its  officers.   During
fiscal 2000, loans  were extended  to Carl  and Barbara  Pick in  the amount  of
$267,000, all of which were repaid prior to March 31, 2000.  As of September 30,
2000, the outstanding principal balance of all such temporary loans was  $4,642.
For the fiscal  year ended March  31, the outstanding  principal balance of  all
such temporary loans as of the end of each month ranged from a low of $0 (March)
to a high of  $127,432.18 (July and  August).  The  Company charges interest  on
these loans at the rate of  5.81% per annum.

RECOMMENDATION

     The Board of  Directors unanimously  recommends a  vote "FOR"  each of  the
nominees for the Board of Directors.  The directors own approximately 55% of the
outstanding Common Stock of the Company and intend to vote "FOR" the nominees.

                                   PROPOSAL 2

                 PROPOSED INCREASE IN AUTHORIZED COMMON SHARES

     The  authorized  capital  stock  of  the  Company  presently  consists   of
10,000,000 shares  of Common  Stock, $.02  par value,  and 1,000,000  shares  of
Preferred Stock, $.02 par  value, issuable in  series. The following  statements
are brief  summaries of  certain provisions  relating to  the Company's  capital
stock contained in its Articles of Incorporation  and Bylaws and in the laws  of
Wisconsin.

COMMON STOCK

     The Company's authorized Common Stock  consists of 10,000,000 shares,  $.02
par value, of which 9,327,224 shares are issued and outstanding as of  September
30, 2000 and 592,677 have been  reserved for issuance pursuant to the  Company's
outstanding warrants  to purchase  Common Stock.    The issued  and  outstanding
shares of Common Stock are fully paid and non-assessable by the Company, subject
to the  personal liability  which  may be  imposed  on shareholders  by  Section
180.0622(2)(b)  of  the  Wisconsin  Business  Corporation  Law,  as   judicially
interpreted, for  debts  owing to  employees  for services  performed,  but  not
exceeding six months service in any  one case.  Although Section  180.0622(2)(b)
provides that such  personal liability of  shareholders shall be  "to an  amount
equal to  the  par value  of  shares owned  by  them respectively,  and  to  the
consideration for  which  their  shares  without  par  value  was  issued,"  the
Wisconsin Supreme Court,  by a  split decision  without a  written opinion,  has
affirmed a  judgment holding  shareholders of  a  corporation liable  under  the
substantially identical predecessor statute in  effect prior to January 1,  1991
(Section 180.40(6))  for  unpaid  employee  wages to  an  amount  equal  to  the
consideration for  which their  par value  shares were  issued rather  than  the
shares' lower stated par value.  Local 257 of Hotel and Restaurant Employees and
Bartenders International Union v. Wilson Street East Dinner Playhouse, Inc., 126
Wis. 2d 284, 375 N.W.2d 664 (1985)  (affirming the 1983 decision of the  Circuit
Court for Dane County,  Wisconsin, in Case No.  82-CV-0023).  The Wilson  Street
East case was subsequently overturned on other grounds. Holders of the Company's
Common Stock are  entitled to  one vote for  each share  held of  record on  all
matters submitted to a vote of the shareholders. As of September 30, 2000, there
were approximately 495 record holders of the Company's Common Stock. Each  share
of the Company's Common Stock is entitled to equal dividend rights and to  equal
rights in the  assets of the  Company available for  distribution to holders  of
Common Stock upon liquidation,  subject to the rights  of outstanding shares  of
Preferred Stock.  The Company's  Articles of  Incorporation  and Bylaws  do  not
provide for preemptive rights of the holders of its Common Stock.

PREFERRED STOCK

     The Company's authorized  Preferred Stock presently  consists of  1,000,000
shares, $.02 par value.  The Company's Board of  Directors may, without  further
action by the Company's shareholders, from  time to time direct the issuance  of
Preferred Stock  in series  and may,  at  the time  of issuance,  determine  the
rights, preferences and limitations of each series. Satisfaction of any dividend
preferences of Preferred Stock  would reduce the amount  of funds available  for
the payment of  dividends on Common  Stock. Such shares  could have varying  and
different voting rights.   Also, holders  of Preferred Stock  would normally  be
entitled to  receive a  preference  payment in  the  event of  any  liquidation,
dissolution or winding  up of  the Company  before any  payment is  made to  the
holders of Common Stock. The issuance of Preferred Stock may have the effect  of
delaying, deferring or  preventing a change  in control of  the Company  without
further action by the shareholders. The issuance of Preferred Stock with  voting
and conversion rights may adversely affect  the voting powers of the holders  of
Common Stock, including the loss of voting control to others.

     There are currently no outstanding shares of Preferred Stock and no  intent
to issue any.

COMMON SHARES RESERVED FOR ISSUANCE

     As of September 30, 2000, 592,677  shares of Common Stock are reserved  for
issuance upon exercise of outstanding warrants.

ANTI-TAKEOVER PROVISIONS

     Sections 180.1140 to  180.1144 of the  "Wisconsin Business Combination  Law
(the "WBCL")  regulate  a  broad range  of  "business  combinations"  between  a
"resident domestic  corporation"  (which the  Company  believes it  is)  and  an
"Interested Stockholder." The Wisconsin  Business Combination Statute defines  a
"business combination"  to include  a merger  or  share exchange,  sale,  lease,
exchange, mortgage, pledge, transfer, or other disposition of assets equal to at
least 5% of the market value of the stock or assets of the Company or 10% of its
earning power, or issuance of  stock or rights to  purchase stock with a  market
value equal to  at least  5% of the  outstanding stock,  adoption of  a plan  of
liquidation,  and   certain   other  transactions   involving   an   "interested
stockholder."  An  "interested   stockholder"  is  defined   as  a  person   who
beneficially owns,  directly or  indirectly,  10% of  the  voting power  of  the
outstanding voting stock of the corporation or who is an affiliate or  associate
of the corporation and beneficially  owned 10% of the  voting power of the  then
outstanding voting stock within  the last three years.   The Wisconsin  Business
Combination  Statute  prohibits  a  corporation  from  engaging  in  a  business
combination (other than a business combination  of a type specifically  excluded
from the coverage of the statute) with an interested stockholder for a period of
three years following the  date such person  becomes an interested  stockholder,
unless  the  board  of  directors  approved  the  business  combination  or  the
acquisition of  the stock  that  resulted in  a  person becoming  an  interested
stockholder before  such  acquisition.    Accordingly,  the  Wisconsin  Business
Combination Statute's  prohibition on  business combinations  cannot be  avoided
during the three-year period by subsequent  action of the board of directors  or
shareholders.  Business combinations after  the three-year period following  the
stock acquisition date are permitted only if (i) the board of directors approved
the acquisition  of  the stock  by  the  interested stakeholders  prior  to  the
acquisition date, (ii) the business combination is approved by a majority of the
outstanding voting stock not beneficially  owned by the interested  stockholder,
or (iii)  the  consideration  to  be  received  by  shareholders  meets  certain
requirements of the statute with respect to form and amount.

     In addition,  the WBCL  provides, in  sections 180.1130  to 180.1133,  that
certain  mergers,  share  exchanges  or   sales,  leases,  exchanges  or   other
dispositions of assets  in a transaction  involving a "significant  shareholder"
and a  resident  domestic  corporation  (as defined  below)  are  subject  to  a
supermajority vote  of shareholders  (the "Wisconsin  Fair Price  Statute"),  in
addition to any approval otherwise required.  A "significant shareholder,"  with
respect to  an  resident  domestic  corporation, is  defined  as  a  person  who
beneficially owns, directly or  indirectly, 10% or more  of the voting stock  of
the corporation, or an  affiliate of the  corporation which beneficially  owned,
directly or  indirectly, 10%  or more  of the  voting stock  of the  corporation
within the last two years.  Such  business combinations must be approved by  80%
of the voting power of  the corporation's stock and  at least two-thirds of  the
voting power of the corporation's stock not beneficially held by the significant
shareholder who is party to the relevant transaction or any of its affiliates or
associates, in each case voting together as a single group, unless the following
fair price standards have been met:   (i) the aggregate  value of the per  share
consideration is equal  to the  higher of  (a) the  highest price  paid for  any
common  shares  of  the  corporation  by  the  significant  shareholder  in  the
transaction in which  it became a  significant shareholder or  within two  years
before the  date  of the  business  combination, (b)  the  market value  of  the
corporation's shares on  the date  of commencement of  any tender  offer by  the
significant shareholder,  the date  on which  the  person became  a  significant
shareholder or  the  date of  the  first  public announcement  of  the  proposed
business combination, whichever  is higher, or  (c) the  highest liquidation  or
dissolution distribution to which holders of  the shares would be entitled,  and
(ii) either  cash,  or  the  form  of  consideration  used  by  the  significant
shareholder to acquire the largest number of shares, is offered.

     Under section 180.1150 (the "Wisconsin Control Share Statute") of the WBCL,
unless otherwise provided  in the articles  of incorporation (which  is not  the
case  with  respect  to   the  Company's  Amended   and  Restated  Articles   of
Incorporation), the  voting  power of  shares,  including shares  issuable  upon
conversion of convertible securities  or exercise of options  or warrants, of  a
resident domestic corporation held by any person or persons acting as a group in
excess of 20% of the voting  power in the election  of directors is limited  (in
voting on any matter)  to 10% of the  full voting power of  those shares.   This
restriction does not apply to shares  acquired directly from the issuing  public
corporation, in certain specified transactions, or in a transaction with respect
to which the corporation's  shareholders have approved  restoration of the  full
voting power of  otherwise restricted  shares.  In  light of  the 10%  threshold
contained in the Wisconsin Business  Combination Statute, the Wisconsin  Control
Share Statute  threshold  of 20%  may  not be  implicated  unless the  board  of
directors approves a transaction that permits the shareholder to exceed the  10%
ownership level.

     Section 180.1134  (the "Wisconsin  Defensive Action  Restrictions") of  the
WBCL provides that, in  addition to the  vote otherwise required  by law or  the
articles of incorporation of an issuing public corporation, the approval of  the
holders of a majority  of the shares  entitled to vote  is required before  such
corporation can take  certain action  while a takeover  offer is  being made  or
after a takeover offer has been  publicly announced and before it is  concluded.
Under the  Wisconsin  Defensive  Action Restrictions,  shareholder  approval  is
required for the  corporation to  (i) acquire more  than 5%  of the  outstanding
voting shares  at  a  price  above  the market  price  from  any  individual  or
organization that owns  more than 3%  of the outstanding  voting shares and  has
held such shares  for less than  two years, unless  a similar offer  is made  to
acquire all voting  shares, or  (ii) sell or  option assets  of the  corporation
which amount to at least 10% of the market value of the corporation, unless  the
corporation has  at least  three independent  directors (directors  who are  not
officers or employees) and a majority  of the independent directors vote not  to
have this provision apply to the corporation.  The Company will have,  following
the distribution, three independent directors, so the restrictions described  in
clause (ii) will not initially apply to the Company.  The restrictions described
in clause  (i)  above  may have  the  effect  of deterring  a  shareholder  from
acquiring the Company's  shares with  the goal of  seeking to  have the  Company
repurchase such shares at a premium over the market price.

     The  Company  believes  that  it  will  qualify  as  a  "resident  domestic
corporation" because it is  headquartered in Wisconsin and  its Common Stock  is
registered under  Section 12  of the  Securities and  Exchange Act  of 1934,  as
amended.  Accordingly the Company will  have the above anti-takeover  protection
discussed above.

CERTAIN ANTI-TAKEOVER EFFECTS

     Certain provisions  of  the  Company's Amended  and  Restated  Articles  of
Incorporation and By-Laws may have significant anti-takeover effects,  including
the limitation on the number of directors.

     The explicit  grant  in  section  180.0827  of  the  WBCL,  the  "Wisconsin
Stakeholder Provisions" of  discretion to directors  to consider  nonshareholder
constituencies could, in the context of an active "auction" of the Company, have
anti-takeover effects in situations where the  interests of stakeholders of  the
Company, including employees, suppliers, customers and communities in which  the
Company does business, conflict with the short-term maximization of  shareholder
value.

     The  Wisconsin  Control  Share  Statute  may  deter  any  shareholder  from
acquiring in excess  of 20%  of the  outstanding stock  of the  Company and  the
Wisconsin Fair Price  Statute may  discourage any  attempt by  a shareholder  to
squeeze out shareholders without offering an appropriate premium purchase price.
In addition, the Wisconsin Defensive Action Restrictions may have the effect  of
deterring a shareholder  from acquiring the  Company's shares with  the goal  of
seeking to have the Company repurchase the shares at a premium.

     The statutory provisions and the Company's Amended and Restated Articles of
Incorporation and By-Law provisions referenced  above are intended to  encourage
persons  seeking  to  acquire  control  of  the  Company  to  initiate  such  an
acquisition  through  arms-length  negotiations  with  the  Company's  Board  of
Directors, and  to ensure  that  sufficient time  for  consideration of  such  a
proposal, and any alternatives, is available.   Such measures are also  designed
to discourage investors  from attempting  to accumulate  a significant  minority
position in the Company and then use the threat of a proxy contest as a means to
pressure the Company to  repurchase shares at a  premium over the market  value.
To the extent that such  measures make it more  difficult for, or discourage,  a
proxy contest or the assumption of control by a holder of a substantial block of
the Company's stock, they could increase the likelihood that incumbent directors
will retain their  positions, and  may also have  the effect  of discouraging  a
tender offer or other attempt to obtain control of the Company, even though such
attempt might be beneficial to the Company and its shareholders.

INCREASED COMMON SHARES

     From time to time, the Board has authorized the issuance or reservation  of
shares of Common  Stock in  connection with the  offering of  Common Stock,  the
exercise of  employee  options  or warrants,  and  the  issuance  of  securities
convertible into Common Stock. In  the future, the Board  may from time to  time
conclude that  the  issuance of  additional  shares  of Common  Stock  for  such
purposes and potential acquisitions and private placements of Common Stock is in
the best interest of the Company.

     To enable the Board  to issue additional shares  in connection with  future
transactions,  the  Board  is  submitting  for  shareholder  approval   proposed
amendments to the Articles of Incorporation that would increase from  10,000,000
to 50,000,000 the number of shares of Common Stock that the Board is  authorized
to issue without  further shareholder approval.  The availability of  authorized
shares makes it possible to consummate potential transactions, including  public
and private offerings and acquisitions, without  the cost and delays that  could
result if  the  Board  were required  to  obtain  shareholder  authorization  of
additional shares  in the  context of  a particular  transaction. However,  such
availability, if approved, could have the  effect of depriving the  shareholders
of the opportunity to consider the merits of individual transactions.

     At the  present  time, the  Company  needs additional  working  capital  to
continue its operations and  is contemplating issuing  750,000 shares of  Common
Stock pursuant to a private  placement for $2.00 per  share.  Purchasers of  the
company's Common Stock under such private placement would also receive a warrant
entitling them to purchase one half share of Common Stock, for $3.00 per  share,
for every share of  Common Stock purchased through  the private placement.   The
Company's management is considering raising the amount to sell up to two million
shares of Common Stock.  The net proceeds of such private placement will be used
to fund  the  company's  working  capital  needs  and  other  general  corporate
purposes.   There  can be  no  assurances that  the  private placement  will  be
successful at all or on terms acceptable to the shareholders.  The Company needs
funds in  December  to  continue  to  operate  its  business  or  it  may  cease
operations.

     While the Board's purpose in proposing the increase in authorized shares of
Common Stock is to provide the Company flexibility in meeting its future capital
needs and in accomplishing potential acquisitions, it might be possible for  the
Board to issue a large number of shares of Common Stock to impede completion  of
a proposed hostile  merger, tender offer  or other takeover  attempt which  some
shareholders may at the time deem to be in their best interest. A similar result
might also  be achieved  by the  issuance, without  shareholder approval,  of  a
series of  Preferred  Stock (which  is  already authorized  for  Board  issuance
without shareholder  approval) vested  with  special voting  rights,  conversion
rights or other rights  and preferences to  a party believed  to be friendly  to
management.

     The issuance of  additional shares of  Common Stock  could reduce  existing
shareholders'  percentage  ownership  and  voting  power  in  the  Company  and,
depending on the  transaction in  which they are  issued, could  affect the  per
share book value or other per share financial information.

     The effect of  available authorized shares  as an  anti-takeover device  is
limited by the Board's duties with respect to the terms under which shares would
be  issued  in  takeover-related  circumstances.  Further,  the  Board  has  not
considered this possibility as a reason for increasing the number of  authorized
shares, and it is not  proposing the increase for  the purpose of enhancing  the
Company's ability  to resist  an unwanted  takeover  attempt. In  addition,  the
Company is unaware of any current  proposal or plan of  any third party to  seek
control of the Company.

     The proposed  amendment  would  restate Article  III  of  the  Articles  of
Incorporation to read as follows:

                                  "ARTICLE III

                                 Capital Stock

          The  authorized  capital  stock  of  this  corporation  shall
          consist of  Fifty  Million (50,000,000)  common  shares,  par
          value $.02 per  share and One  Million (1,000,000)  preferred
          shares, par value $.02 per share.

          The board of directors of  this corporation is hereby  vested
          to the  fullest extent  permitted by  the Wisconsin  Business
          Corporation Law to divide  the preferred shared into  series,
          and  within  the  limitations  set  forth  in  the  Wisconsin
          Business Corporation Law, the board of directors may fix  and
          determine the relative rights  and preferences of the  shares
          of any preferred series so established."

     Approval of the proposal requires the affirmative vote of the holders of at
least a majority of  the outstanding voting shares.   SHARES REPRESENTED BY  THE
ENCLOSED PROXY WILL BE VOTED FOR THE PROPOSAL, UNLESS OTHERWISE SPECIFIED ON THE
PROXY.

RECOMMENDATION

     The Board of Directors unanimously recommends a vote "FOR" approval of  the
amendment to the Articles of Incorporation  to increase the number of shares  of
Common Stock  that  the Company  is  authorized to  issue.   The  directors  own
approximately 55% of the outstanding Common  Stock of the Company and intend  to
vote "FOR"  approval  of the  amendment  to  the Articles  of  Incorporation  to
increase the number of shares of Common Stock that the Company is authorized  to
issue.

                                 OTHER MATTERS

     At the date of this  Proxy Statement, the Company  is unaware of any  other
matters that are to  be presented for  action at the  meeting. Should any  other
matter come before the meeting, however, the persons named in the enclosed proxy
will have  discretionary authority  to vote  all proxies  with respect  to  such
matter in accordance with their judgment.

                         INDEPENDENT PUBLIC ACCOUNTANTS

     The  Company  selected  Arthur  Anderson  LLP  to  audit  the  consolidated
financial statements of the Company for  the fiscal year ending March 31,  2000.
Arthur Andersen's representatives are not expected  to be present at the  Annual
Meeting.

                             REPORT ON FORM 10-KSB

     A COPY OF  THE COMPANY'S FORM  10-KSB WITHOUT EXHIBITS  FOR THE  TRANSITION
PERIOD ENDED  MARCH  31, 2000  HAS  BEEN  ENCLOSED WITH  THIS  PROXY  STATEMENT.
SHAREHOLDERS MAY REQUEST  A COPY OF  THE EXHIBITS TO  THE FORM  10-KSB, FREE  OF
CHARGE, BY WRITING TO: KEITH BRUE,  CHIEF FINANCIAL OFFICER, GENROCO, INC.,  255
INFO HIGHWAY, SLINGER, WISCONSIN 53086.

                        FINANCIAL AND OTHER INFORMATION

     Financial and other information regarding the Company, including the
Company's financial statements and management's discussion and analysis of
financial condition and results of operations, contained in the Company's Form
10-KSB (enclosed herein) is incorporated in this Proxy Statement by reference.
The information contained in this Proxy Statement does not purport to be
comprehensive and should be read together with the information contained in the
Company's Form 10-KSB incorporated herein.  The Company's unaudited financial
statements for the first two fiscal quarters of the 2001 fiscal year are set
forth below.


                     CONSOLIDATED CONDENSED BALANCE SHEETS

                              ASSETS             (Unaudited)        (Audited)
                                                -------------    --------------

                                                June 30, 2000    March 31, 2000
                                                -------------    --------------
CURRENT ASSETS:

  Cash and Cash Equivalents                      $   701,212        $   842,104
  Accounts Receivable - Trade, Net of
    Allowances of $3,000 at June 30
    and March 31, 2000                               134,052            274,677
  Accounts Receivable from VideoPropulsion            76,279             72,604
  Inventories                                        749,511             72,934
  Prepaid Expenses                                   130,247             87,791
  Employee Advances                                   35,015             64,868
  Income Taxes Receivable                            211,127             11,127
  Net Assets of Discontinued Operations               47,842             56,554
                                                  ----------         ----------

   Total Current Assets                            2,085,285          2,282,659

PROPERTY AND EQUIPMENT, at cost
    Building                                       1,250,000          1,250,000
    Building and Leasehold Improvements               90,419             90,419
    Machinery and Equipment                          855,584            795,096
                                                  ----------         ----------

                                                   2,196,003          2,135,515

   Less - Accumulated Depreciation and
   Amortization                                      478,202            423,265
                                                  ----------          ---------

   Net Property, Plant and Equipment               1,717,801          1,712,250

Other Assets                                         146,938            137,749
                                                  ----------         ----------

   Total Assets                                   $3,950,024         $4,132,658
                                                  ----------         ----------
                                                  ----------         ----------


 LIABILITIES AND SHAREHOLDERS' INVESTMENT     (Unaudited)          (Audited)
                                             -------------       --------------

                                             June 30, 2000       March 31, 2000
                                             -------------       --------------
CURRENT LIABILITIES:

  Accounts Payable                            $  278,838            $  412,679
  Current Portion of Long Term Debt              360,476               352,980
  Accrued Payroll and Payroll Taxes               87,607               139,651
  Other Accrued Liabilities                      134,374               112,567
                                              ----------            ----------

   Total Current Liabilities                     861,295             1,017,877

LONG-TERM DEBT:
  Mortgage Payable                             1,046,954             1,061,377
  Payable to Banks                               157,000                    -
  Capital Leases Payable                         161,670               158,655
                                              ----------            ----------

   Total Liabilities                           2,226,919             2,237,909

SHAREHOLDERS' INVESTMENT:
  Common Stock, $.02 par value, 10,000,000
       shares authorized, 9,267,224
       issued and outstanding on June 30,
       2000 and 8,724,624 issued and
       outstanding on March 31, 2000             185,345                87,246
  Additional Paid-In Capital                   6,821,752             4,624,171
  Retained Deficit                            (2,622,366)           (1,618,107)
  Unearned Compensation                       (2,661,626)           (1,100,225)
  Advance to ESOP                                      -               (98,336)
                                             -----------           -----------

   Total Shareholders' Investment              1,723,105             1,894,749
                                              ----------            ----------

                                              $3,950,024            $4,132,658
                                              ----------            ----------
                                              ----------            ----------

See accompanying notes

                     CONSOLIDATED STATEMENTS OF OPERATIONS
                      (In Dollars, Except Per Share Data)

                                                        (Unaudited)
                                               -----------------------------

                                                    Three Months Ended
                                                         June 30,
                                               -----------------------------

                                                  2000               1999
                                               ----------         ----------

NET SALES                                     $   255,957         $   938,170
COST OF GOODS SOLD                                247,629             355,750
                                              -----------         -----------
  Gross Profit                                      8,328             582,420

OPERATING EXPENSES:
  Engineering                                     432,056             199,265
  Selling and Administrative                      434,833             386,966
                                              -----------         -----------
                                                  866,889             586,231
                                              -----------         -----------

Loss from Operations                             (858,561)             (3,811)
  Interest Expense                                 37,637               8,341
  Interest Income                                   8,022               4,501
  Other Non-Operating Expenses                      7,370               6,502
                                              -----------         -----------
LOSS BEFORE TAXES                                (895,546)            (14,153)

  Income Tax Expense                                    -               7,000
                                              -----------         -----------


NET LOSS FROM CONTINUING OPERATIONS
   BEFORE INCOME TAXES                           (895,546)            (21,153)

      (Loss) / Earnings from Discontinuing
        Operations (Less Applicable Tax
        Provision of $0)                         (108,713)             32,002
                                             ------------         -----------

NET (LOSS) INCOME                            $ (1,004,259)        $    10,849
                                             ------------         -----------
                                             ------------         -----------

BASIC AND FULLY DILUTED (LOSS)
   EARNINGS PER SHARE                        $       (.11)        $        -
                                             ------------         -----------
                                             ------------         -----------

Average number of shares outstanding            8,905,490           7,669,980
                                             ------------         -----------
                                             ------------         -----------

Average number of shares - Assuming full
dilution                                        9,249,242           7,668,980
                                             ------------         -----------
                                             ------------         -----------

      (After consideration of July 3, 2000, 2-for-1 forward stock split)

See accompanying notes


                     CONSOLIDATED STATEMENTS OF CASH FLOWS

                                                           (Unaudited)
                                                    ---------------------------

                                                        Three Months Ended
                                                             June 30,
                                                    ---------------------------


                                                       2000             1999
                                                    -----------      ----------


CASH FLOWS FROM OPERATING ACTIVITIES:
  Net loss from continuing operations                $(895,546)      $ (21,153)

  Adjustments to reconcile net income to net
    cash provided by (used in) operating activities:

     Depreciation, amortization and deferred
       income taxes                                     55,748          30,436

     Compensation expense from forgiveness
       of notes receivable from shareholders           234,279          73,829

     (Loss) Earnings from discontinued operations     (108,713)          32,002

     Change in assets and liabilities:

       Current assets, other than cash                  59,419         381,633

       Current liabilities, other than notes
         payable                                      (167,014)       (134,367)
                                                     ---------       ---------

            Net cash (used in) provided by
               operating activities                   (821,828)        362,380

CASH FLOWS FROM INVESTING ACTIVITIES:

  Additions to property, plant and equipment,
    net of retirements                                 (70,489)       (103,964)
                                                     ---------       ---------

     Net cash used in investing activities             (70,489)       (103,964)

CASH FLOWS FROM FINANCING ACTIVITIES:
  Proceeds from long-term debt                         211,255         116,924
  Principal payments of long-term debt                 (58,166)       (175,000)
  Issuance of common stock:                            (58,166)       (175,000)
     Private placement                                 500,000              -
Purchase of Stock                                           -          (42,464)

  Advance to ESOP                                       98,336          61,883
                                                     ---------       ---------

     Net cash provided by (used in) financing
       activities                                      751,425         (38,657)
                                                     ---------       ---------

  Net (decrease) increase in cash and cash
    equivalents                                       (140,892)        219,759

  Cash and cash equivalents at beginning of
    period                                             842,104         524,359
                                                     ---------       ---------

  Cash and cash equivalents at end of period         $ 701,212       $ 744,118
                                                     ---------       ---------
                                                     ---------       ---------

SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:

                                        (Unaudited) June 30,
                                       -----------------------

                                          2000         1999
                                       ---------     ---------

Cash paid during year for:


  Interest                              $37,637      $ 8,341
                                        -------      -------
                                        -------      -------

                                        $    -       $    -
  Income taxes                          -------      -------
                                        -------      -------


See accompanying notes

                    NOTES TO UNAUDITED FINANCIAL STATEMENTS
                                 JUNE 30, 2000

1.   BASIS OF PRESENTATION

     The consolidated condensed financial statements include  GENROCO, Inc.  and
     its  wholly   owned  subsidiaries,   VideoPropulsion,  Inc.   and   GENROCO
     International, Inc. (collectively the "Company" or "GENROCO") and have been
     prepared  by  the  Company,  without  audit,  pursuant  to  the  rules  and
     regulations of the Securities and Exchange Commission.

     The financial results of VideoPropulsion, Inc. for the quarter are included
     herein as  a  discontinued  operation  because  it  was  spun  off  to  its
     shareholders on July 10,  2000. The historical  financial data for  GENROCO
     has been adjusted to reflect the  impact of treating VideoPropulsion,  Inc.
     as a discontinued operation.

     The share data in this  report has been adjusted  to reflect the effect  of
     the  2-for-1  forward  stock  split  distributed   on  July  13,  2000   to
     shareholders of record on July 3, 2000.

     Certain information and footnote disclosures normally included in financial
     statements, prepared  in  accordance  with  generally  accepted  accounting
     principles, have  been condensed  or omitted  pursuant  to such  rules  and
     regulations, and as  such, the Company  believes that  the disclosures  are
     adequate to make the information presented not misleading.  The results for
     the quarter ended June 30,  2000 may not be  indicative of the results  for
     the entire year.  These statements  should be read in conjunction with  the
     financial statements and the notes thereto  included in the Company's  Form
     10-KSB for the Company's fiscal year ended March 31, 2000.

2.   INVENTORIES

     Cost of the Company's inventory is determined using the average cost first-
     in, first-out (FIFO) inventory valuation method.  The distribution  between
     major classes of inventories is as follows:

                                          (Unaudited)          (Audited)
                                         June 30, 2000       March 31, 2000
                                         -------------       --------------


Raw material and work-in-process            $250,978            $480,018
                                            --------            --------

Finished goods                               498,533             192,916
                                            --------            --------

                                            $749,511            $672,934
                                            --------            --------
                                            --------            --------

3.   DISTRIBUTION OF SUBSIDIARY

     In August of 1999,  the board of directors  of GENROCO began  contemplating
     the spin-off  and distribution  of the  Company's Digital  Video  Broadcast
     (DVB) business as a separate company to be named VideoPropulsion, Inc.  The
     Company executed the  distribution on  July 10, 2000   by  issuing one  new
     share of VideoPropulsion Inc. stock, for  each share of Company stock  held
     by GENROCO shareholders of record, as of the close of business on June  30,
     2000. The spin-off was recorded as a  distribution as of July 10, 2000  and
     served to reduce retained earnings by approximately $120,000.

4.   STOCK SPLIT

     In July 2000, GENROCO  declared a 2 for  1 stock split as  of July 3,  2000
     with a distribution date of  July 13, 2000.   As a result, shareholders  of
     record as of July 3, 2000 received 4,633,612 additional shares to bring the
     total outstanding amount to 9,267,224.

  FINANCIAL STATEMENTS (UNAUDITED) FOR THE SIX MONTHS ENDED SEPTEMBER 30, 2000

                     CONSOLIDATED CONDENSED BALANCE SHEETS

                                                  (Unaudited)        (Audited)
                     ASSETS
                                                 -------------      ------------

                                                 September 30,       March 31,
                                                      2000              2000
                                                 -------------      ------------

CURRENT ASSETS:
  Cash and Cash Equivalents                        $  259,077       $  842,104
  Accounts Receivable - Trade, Net of
    Allowances of $3,000 at September 30, 2000
    and March 31, 2000                                561,648          274,677
  Accounts Receivable from VidoPropulsion, Inc.       142,715           72,604
  Inventories                                         767,748          672,934
  Prepaid Expenses                                    192,669           87,791
  Employee Advances                                    36,616           64,868
  Income Taxes Receivable                                  -           211,127
  Net Assets of Discontinued Operations                    -            56,554
                                                   ----------       ----------
       Total Current Assets                         1,960,473        2,282,659

PROPERTY AND EQUIPMENT, at cost
  Building                                          1,250,000        1,250,000
  Building and Leasehold Improvements                  90,419           90,419
  Machinery and Equipment                             864,237          795,096
                                                   ----------       ----------
                                                    2,204,656        2,135,515

  Less - Accumulated Depreciation and
    amortization                                      533,418          423,265
                                                   ----------       ----------

  Net Property, Plant and Equipment .               1,671,238        1,712,250

Other Assets                                          154,871          137,749
                                                   ----------       ----------

       Total Assets                                $3,786,582       $4,132,658
                                                   ----------       ----------
                                                   ----------       ----------



     LIABILITIES AND SHAREHOLDERS'           (Unaudited)           (Audited)
              INVESTMENT                  ------------------    --------------

                                          September 30, 2000    March 31, 2000
                                          ------------------    --------------
CURRENT LIABILITIES:

  Accounts Payable                           $  228,517             $  412,679
  Current Portion of Long Term Debt             342,833                352,980
  Accrued Payroll and Payroll Taxes              97,259                139,651
  Notes Payable to Banks                        389,000                      0
  Other Accrued Liabilities                     183,491                112,567
                                             ----------             ----------
   Total Current Liabilities                  1,241,100              1,017,877

LONG-TERM DEBT:
  Mortgage Payable                            1,036,454              1,061,377
  Capital Leases Payable                        130,329                158,655
                                             ----------             ----------
   Total Liabilities                          2,407,883              2,237,909

SHAREHOLDERS' INVESTMENT:
  Common Stock, $.02 par value,
       10,000,000 shares authorized,
       9,267,224 issued and outstanding
       on June 30, 2000 and 8,724,624
       issued and outstanding on March
       31, 2000                                 185,704                174,492
  Additional Paid-In Capital                  6,967,293              4,536,925
  Retained Deficit                           (3,286,773)            (1,618,107)
  Unearned Compensation                      (2,467,923)            (1,100,225)
  Advance to ESOP                               (19,602)               (98,336)
                                             ----------             ----------
   Total Shareholders' Investment             1,378,699              1,894,749
                                             ----------             ----------
   Total Liabilities and Shareholders'       $3,786,582             $4,132,658
      Investment                             ----------             ----------
                                             ----------             ----------
See accompanying notes

               CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)

<TABLE>
                                                        Three Months Ended                       Six Months Ended
                                                          September 30,                           September 30,
                                                      2000                1999                2000                1999
                                                      ----                ----                ----                ----
<S>                                                   <C>                 <C>                 <C>                 <C>
NET SALES                                          $ 678,045           $ 957,756         $   934,002          $1,896,926

COST OF GOODS SOLD                                   348,353             408,378             595,982             764,128
                                                   ---------            --------         -----------          ----------
Gross Profit                                         329,692             549,378             338,020           1,131,798

OPERATING EXPENSES:
  Engineering                                        425,687             203,545             857,743             402,810
  Selling and administrative                         471,199             442,965             906,032             829,931
                                                   ---------            --------         -----------          ----------
                                                     896,886             646,510           1,763,775           1,232,741
                                                   ---------            --------         -----------          ----------

LOSS FROM OPERATIONS                                (567,194)            (97,132)         (1,425,755)           (100,943)

   Interest expense                                   36,217              10,123              73,854              18,464
   Interest income                                       812               2,888               8,834               7,389
   Other non-operating expenses                        8,062              (9,910)             15,432              (3,408)
                                                   ---------            --------         -----------          ----------
   LOSS BEFORE TAXES                                (610,661)            (94,457)         (1,506,207)           (108,610)
   (Provision) Benefit - Income taxes.                (5,904)             25,000              (5,904)             18,000
                                                   ---------            --------         -----------          ----------
LOSS FROM CONTINUING OPERATIONS                     (616,565)            (69,457)         (1,512,111)            (90,610)
Gain (Loss) from
  Discontinued Operations                              9,031              30,664             (99,682)             62,667
                                                   ---------            --------         -----------          ----------
NET LOSS                                           $(607,534)           $(38,793)        $(1,611,793)         $  (27,943)
                                                   ---------            --------         -----------          ----------
                                                   ---------            --------         -----------          ----------
BASIC LOSS EARNINGS PER SHARE
                                                      $ (.07)              $ .00              $ (.18)              $ .00
DILUTED LOSS
  PER SHARE                                           $ (.07)              $ .00              $ (.17)              $ .00

Average number of
shares outstanding                                 9,282,224           7,728,150           9,043,252           7,481,058
                                                   ---------           ---------         -----------          ----------
                                                   ---------           ---------         -----------          ----------
Average number of
 shares - Assuming full dilution                   9,874,901           7,728,150           9,635,930           7,481,058
                                                   ---------           ---------         -----------          ----------
                                                   ---------           ---------         -----------          ----------
</TABLE>

See accompanying notes

                CONSOLIDATED CONDENSED STATEMENTS OF CASH FLOWS

<TABLE>
                                                                                         (Unaudited)
                                                                                ------------------------------
                                                                                Six Months Ended September 30,
                                                                                ------------------------------
                                                                                  2000                1999
                                                                                ----------          ----------
<S>                                                                                <C>                 <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
   Net loss from continuing operations                                         $(1,512,111)         $  (90,610)
   Adjustments to reconcile net income to net cash (used in)
     provided by operating activities:
   Depreciation, amortization and deferred income taxes                            110,153              63,483
   Compensation expense due to forgiveness of notes
     receivable related to sale of stock to employees                              391,802             154,815
   (Loss) Earnings from discontinued operations                                    (99,682)             62,666
Change in assets and liabilities:
   Current assets, other than cash                                                (154,645)           (176,761)
   Receivable from VideoPropulsion, Inc.                                           (70,111)                 -
   Current liabilities, other than notes payable                                  (155,630)            107,620
                                                                               -----------           ---------
   Net cash (used in) provided by operating activities                          (1,490,224)            121,213

CASH FLOWS FROM INVESTING ACTIVITIES:
   Additions to property, plant and equipment, net of retirements                  (69,141)           (178,926)
                                                                               -----------           ---------
   Net cash used in investing activities                                           (69,141)           (178,926)

CASH FLOWS FROM FINANCING ACTIVITIES:
   Proceeds from lease financing and bank debt                                     680,244             783,049
   Principal payments of lease financing and bank debt                            (354,640)           (795,806)
   Sale of common stock                                                            572,000                  -
   Purchase of common stock                                                             -              (22,464)
   Advance to ESOP                                                                  78,734              61,883
   Dividend associated with spin-off of VideoPropulsion, Inc.                      (56,873)                 -
                                                                               -----------           ---------
   Net cash provided by financing activities                                       976,338              26,662
                                                                               -----------           ---------
   Net decrease in cash and cash equivalents                                      (583,027)            (31,051)
   Cash and cash equivalents at beginning of period                                842,104             524,359
                                                                               -----------           ---------
   Cash and cash equivalents at end of period                                  $   259,077           $ 493,308
                                                                               -----------           ---------
                                                                               -----------           ---------
</TABLE>

              SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:

                                                         (Unaudited)
                                                   -----------------------

                                                        September 30,
                                                   -----------------------

                                                    2000             1999

Cash paid during year for:

   Interest                                       $ 72,481         $ 18,464
                                                  --------         --------
                                                  --------         --------


   Income Taxes                                   $     -          $175,036
                                                  --------         --------
                                                  --------         --------



See accompanying notes

                         GENROCO, INC. and Subsidiaries
                    NOTES TO UNAUDITED FINANCIAL STATEMENTS
                               SEPTEMBER 30, 2000

1.   BASIS OF PRESENTATION

     The consolidated  condensed financial  statements include  the accounts  of
     GENROCO, Inc.  and its  wholly owned  subsidiaries, GENROCO  International,
     Inc.  (currently  dormant   and  in   the  process   of  liquidation)   and
     VideoPropulsion, Inc., up to July 10, 2000, the effective date of the spin-
     off, (collectively the "Company"  or "GENROCO") and  have been prepared  by
     the Company, without audit,  pursuant to the rules  and regulations of  the
     Securities and  Exchange  Commission.   Certain  information  and  footnote
     disclosures  normally  included  in   financial  statements,  prepared   in
     accordance  with  generally  accepted  accounting  principles,  have   been
     condensed or omitted pursuant to such  rules and regulations, and as  such,
     the Company  believes  that  the  disclosures  are  adequate  to  make  the
     information presented not misleading.   The results  for the quarter  ended
     September 30, 2000  may not  be indicative of  the results  for the  entire
     year.  It  is suggested these  statements be read  in conjunction with  the
     financial statements and the notes thereto, included in the Company's  Form
     10-KSB for its fiscal year ended March 31, 2000 which was filed on June 19,
     2000.

2.   INVENTORIES

     Cost of the Company's inventory is determined using the average cost first-
     in, first-out (FIFO) inventory valuation method.  The distribution  between
     major classes of inventories is as follows:

                                            (Unaudited)              (Audited)
                                         September 30, 2000       March 31, 2000
                                         ------------------       --------------



Raw Material and Work-In Process              $495,248               $480,018

Finished Goods                                 272,500                192,916
                                              --------               --------

                                              $767,748               $672,934
                                              --------               --------
                                              --------               --------



3.   DISTRIBUTION OF SUBSIDIARY

     In August 1999, the board of  directors of GENROCO began contemplating  the
     spin-off and distribution  of the Company's  Digital Video Broadcast  (DVB)
     business as  a separate  company to  be named  VideoPropulsion, Inc.    The
     Company executed the distribution on July 10, 2000  by issuing one share of
     VideoPropulsion Inc. stock for each share of Company stock held by  GENROCO
     shareholders of record as of  the close of business  on June 30, 2000.  The
     spin-off was recorded as a distribution as  of July 10, 2000 and served  to
     reduce retained earnings by $56,873.

4.   STOCK SPLIT

     In July 2000,  GENROCO declared a  2-for-1 stock split  to shareholders  of
     record as of July 3, 2000 with a distribution date of July 13, 2000.  As  a
     result, shareholders  of record  as of  July  3, 2000,  received  4,633,612
     additional shares to bring the total  outstanding amount to 9,267,224 on  a
     post-split basis.   Subsequent  to the  split, the  Company has  issued  an
     additional 60,000 shares to bring the total outstanding amount to 9,327,224
     as of September 30, 2000.  All financial information has been restated  for
     the split.

                             SHAREHOLDER PROPOSALS

     Any shareholder proposal intended for inclusion  in the proxy material  for
the 2001  Annual Meeting  of shareholders  must be  received in  writing by  the
Company, at the address set forth on the  first page of the Proxy Statement,  on
or before  July 27,  2001. Any  such  proposal will  be  subject to  Rule  14a-8
promulgated under the Securities Exchange Act of 1934.

     Notice of  shareholder  proposals  for  presentation  at  the  2001  Annual
Meeting, but which are not going to be presented to the Company for inclusion in
the proxy materials, will be considered untimely after October 10, 2001. If  the
annual meeting date is  changed, the Company shall  disclose in the Form  10-QSB
such revised dates.

                      MATERIALS INCORPORATED BY REFERENCE

     The Company's Form 10-KSB (enclosed herein) is incorporated in this Proxy
Statement by reference.  The information contained in this Proxy Statement does
not purport to be comprehensive and should be read together with the information
contained in the Company's Form 10-KSB incorporated herein.

                                   GENROCO, INC.

                                   /s/ Carl A. Pick

                                   ------------------------------------
                                   Carl A. Pick
                                   Chairman and Chief Executive Officer

November 27, 2000

                                 GENROCO, INC.

               ANNUAL MEETING OF SHAREHOLDERS - DECEMBER 8, 2000
                                   P R O X Y
                                  COMMON STOCK
          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

CARL A. PICK AND KEITH BRUE, and each of them, are hereby authorized as Proxies,
with full power of substitution, to represent and vote the Common Stock of the
undersigned at the Annual Meeting of Stockholders of GENROCO, Inc., a Wisconsin
corporation, to be held on Friday, December 8, 2000, or any adjournment thereof,
with like effect as if the undersigned were personally present and voting, upon
the following matters:

1. Election of Directors ----- FOR all nominees listed ----- WITHHOLD AUTHORITY
                           below (except as marked to     to vote for all
                           the contrary below)            nominees listed below

             CARL A. PICK, KEITH BRUE, BARBARA R. PICK, CHRIS GOOD

(INSTRUCTION:   To withhold authority to vote for any individual nominee,  write
                that nominee's name on the line provided below.)
--------------------------------------------------------------------------------

2. Approve an Amendment to the Company's Articles of Incorporation to increase
   the number of authorized shares of Common Stock from 10,000,000 to
   50,000,000.

     ---------- FOR     ---------- AGAINST     ---------- ABSTAIN

                          (Continued on reverse side)
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
                         (Continued from reverse side)

3. In their discretion, upon such other business as may properly come before
   the Meeting or any adjournment thereof;

all as set out in the Notice and Proxy Statement relating to the Meeting,
receipt of which is hereby acknowledged.

THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER SPECIFIED HEREIN
BY THE UNDERSIGNED SHAREHOLDER.  IF NO SPECIFICATION IS MADE, THIS PROXY WILL BE
VOTED FOR PROPOSALS 1 AND 2.

                                   Dated: -------------------------, 2000

                                   --------------------------------------

Check appropriate box              --------------------------------------
Indicate changes below:               Signature(s) of Shareholder(s)

Address Change? ----   Name Change ----  PLEASE SIGN PERSONALLY AS NAME APPEARS
                                         AT LEFT.  When signing as attorney,
                                         executor, administrator, personal
                                         representative, trustee or guardian,
                                         give full title as such.  If signer is
                                         a  corporation, sign full corporate
                                         name by duly authorized officer.  If
                                         stock is  held in the name of two or
                                         more persons, all should sign.

PLEASE SIGN AND DATE THIS PROXY AND RETURN IN ENCLOSED PREPAID ENVELOPE - PLEASE
DO NOT FOLD


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission