GENROCO INC
10SB12B/A, 2000-01-03
COMPUTER INTEGRATED SYSTEMS DESIGN
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                    U.S. Securities and Exchange Commission
                            Washington, D.C.  20549

                                  Form 10-SB/A

                 GENERAL FORM FOR REGISTRATION OF SECURITIES OF
                             SMALL BUSINESS ISSUERS

       Under Section 12(b) or (g) of the Securities Exchange Act of 1934

                                 GENROCO, Inc.
- --------------------------------------------------------------------------------
                 (Name of Small Business Issuer in its charter)

               Wisconsin                               88-0230309
- --------------------------------------  ----------------------------------------
   (State or other jurisdiction of        (I.R.S. Employer Identification No.)
   incorporation or organization)

    255 Info Highway, Slinger, WI                        53086
- --------------------------------------  ----------------------------------------
(Address of principal executive offices)               (Zip code)

Issuer's telephone number          (262) 644-8700
                                   ---------------------------------------------

Securities to be registered under Section 12(b) of the Act:

Title of each class                  Name of each exchange on which registered
                  None                                    None
- -----------------------------------  -------------------------------------------
Securities to be registered under Section 12(g) of the Act:

                    Common Stock, par value $0.02 per share
- --------------------------------------------------------------------------------
                                (Title of class)

                                    PART I.

ITEM 1.     DESCRIPTION OF BUSINESS.

GENERAL OVERVIEW

GENROCO, Inc.  and  its wholly  owned  subsidiaries, VideoPropulsion,  Inc.  and
GENROCO International, Inc.  (collectively the "Company"  or "GENROCO")  design,
manufacture and  sell  a  range of  high-performance  network  interface  cards,
bridges and switches.  The Company's products are used in Storage Area  Networks
(SAN's) that connect data storage to computer processors.  The Company  produces
a bridge that  enables equipment  using different  industry networking  protocol
standards to interact and communicate across  multiple platforms, a switch  that
allows data to be transferred between computer and storage devices at very  high
data  transfer rates, and  a one-terabyte storage  subsystem with data  transfer
speeds of approximately 700 megabytes per second.  Exclusive of interface cards,
the equipment has sale prices ranging from approximately $20,000 to $500,000 per
unit.

This equipment, largely  because of  the Company's  associated driver  software,
(See "About Scheduled Transfer (ST)" section for further definition) is  capable
of moving data from one point to another, within a computer configuration or  on
a data network,  at speeds far  in excess of  what the typical  high-performance
computer installation does today.

The Company is located in Slinger,  Wisconsin (30 miles north of Milwaukee)  and
has 28 employees.  The Company's primary focus is the SAN market and this effort
currently  receives  the  majority  of  the  Company's  available  research  and
development resources.

In order to focus on the emerging Digital Video Broadcast ("DVB") market,  which
the Company believes will bring  High Definition Television and  Video-On-Demand
("VOD") functionality into the average household within five years, the  Company
recently formed a new wholly-owned subsidiary VideoPropulsion, Inc. ("VPI").  In
January 2000,  the  Company  intends to  spin-off  the  subsidiary  (subject  to
approval of the Board of Directors  and compliance with the securities laws)  in
the form of a stock dividend to all GENROCO, Inc. shareholders of record.    The
primary reason  for  this strategic  move  is to  allow  the Company  to  devote
specific resources to the DVB market  and pursue alternate marketing  strategies
with a separate management team.

The Company (initially General Robotics Corporation) has been in business  since
1974 and was reorganized  under the laws of  the State of  Wisconsin in 1989  as
GENROCO, Inc.  The Company's Internet address is www.genroco.com.
                                                 ---------------

The Company is  registering voluntarily its  common stock  under the  Securities
Exchange Act of  1934, as amended  by filing this  Form 10-SB.   The Company  is
registering its common stock so that it may seek to have its common stock quoted
on the NASD Electronic  Bulletin Board.  Until  December 1, 1999, the  Company's
common stock was  listed on the  Electronic Bulletin Board.   As a  result of  a
recent regulatory change,  the NASD Electronic  Bulletin Board  will only  quote
securities which have been registered under the Securities Exchange Act of 1934,
as amended and the Company has decided to proceed with such registration.

PRINCIPAL PRODUCTS AND MARKETS

The Company's  current circuit  board products  sold include  Host Bus  Adapters
("HBA") and Network  Interface Card  ("NIC") printed  circuit boards,  populated
with  standard  and  custom  integrated  circuit  chips  and  other   electronic
components.   These  circuit  boards use  Fibre  Channel  ("FC")  and  HIPPI-800
("HIPPI") communication protocols for a variety of applications.

GENROCO'S other current products (available for sale and delivery) include:
     o    An eight-port Gigabit System Network ("GSN") Switch.
     o    An eight-port  GSN  to Fibre  Channel  or HIPPI  or  Gigabit  Ethernet
          ("GigE") (or any combination thereof) Bridge / Router.
     o    A Storage Subsystem  with data  transfer speeds  of approximately  700
          megabytes per second

Future products (in development and anticipated to become available for sale  by
the fourth quarter of 2000) include:
     o    An  eight-port  GSN  to  OC-48  Asynchronous  Transfer  Mode   ("ATM")
          Bridge/Router
     o    Scheduled transfer software as a stand-alone product.

Additional development  costs  for  these future  products  are  anticipated  to
approximate $100,000.

The Company's  future target  markets are  the SAN  market using  the  Scheduled
Transfer ("ST") communication protocol  and the DVB market.   In response to  an
increasing demand  for higher  speed data  paths, which  can inter-operate  with
existing communication  protocols and  network  infrastructure, the  Company  is
developing  the above-indicated "family" of  host bus adapters, storage  arrays,
switches and routers.  The SAN market is aimed toward high-performance  computer
configurations. The  Company  currently  enjoys selling  products  to  customers
utilizing SANs  running on  high-speed backbones  (the underlying  communication
hardware used to transfer data at high speed).  The network data storage  market
is expected to grow at a  rate of 21.5% per year to  more than $60.0 billion  by
2003 up from $18.8 billion in  1997, based on a report  by Kathy Barrett of  the
Gartner Group, published  under their  research reference  number 836-344-1  and
entitled STOR E-08-3062.

The Company anticipates that its future products will be sold into a variety  of
applications oriented around large SANs with  data transfer speeds of  gigabytes
per second  while  communicating concurrently  with  numerous types  of  network
standards.

     ABOUT SCHEDULED TRANSFER (ST)

     ST is a new American National Standards Institute ("ANSI") standard network
     protocol designed  to allow  many times  higher bandwidth  with much  lower
     processing  requirements  than   other  current   industry  standards.   ST
     commences, or  "schedules" data  transfer,  only when  it  is ready  to  be
     received.  This allows the sending  and receiving processors to operate  at
     the highest possible  speed and efficiency  by eliminating  inefficiencies.
     Officers of the Company  were participants on  the industry committee  that
     adopted the ANSI standard.

     ABOUT GIGABYTE SYSTEM NETWORK (GSN)

     The GSN standard  transfers data at  the highest bandwidth  with the  least
     amount of delays as compared with other standards and provides full  duplex
     800 megabyte per second transfer speeds of error-free data. The  technology
     is utilized wherever organizations require timely movement of large amounts
     of information including scientific and technical computing, digital TV and
     movie production,  transaction processing,  video and  film archiving,  and
     storage  management.  This  standard  provides  for  communication  between
     different technologies including  Ethernet, FC, ATM,  HIPPI-800, and  other
     standards.

STRATEGIC DIRECTION

GENROCO initially positioned itself as an engineering and marketing company with
a focus  on  solving  complex data  transfer  problems  for many  of  the  major
manufacturers of supercomputers and  top-end server systems.   During its  early
years, the Company focused on producing unique or custom controller cards for  a
number of platform vendors with a focus on Digital Equipment Corporation's  (now
owned by  Compaq) requirements.     Experience in  these areas  led to  original
equipment manufacturer  contracts  for  its  products  with  Compaq,  Tektronix,
Fujitsu and Hewlett Packard as well as projects with SGI, Sun and others.

In the  early 1990's  the Company  developed  and introduced  a family  of  disk
controllers that  is  the  foundation for  products  currently  being  sold  and
undergoing additional research.

The Company has developed a family of products designed to resolve the number of
connection and  bandwidth  problems  associated with  building  very  large  SAN
systems and provide cross-platform support between FC, HIPPI, GSN, GigE,  and/or
ATM communication protocols.  The Company believes this is a high growth segment
in which it can successfully compete  with its current products and those  under
development.

DISTRIBUTION AND SALES CHANNELS

The Company currently uses a direct  sales force of four people, which  receives
technical and sales support  from the engineering staff  on an as needed  basis.
Products are typically shipped from the  Company's Wisconsin facility direct  to
the customer via an independent shipping service.

The Company sells the majority of  its products and technology in Europe,  Japan
and the United States.  Approximately 53%, 22% and 37% of fiscal 1999, 1998  and
1997 sales were made to non-U.S. customers.

The European sales effort is coordinated by a GENROCO employee who has an office
at CERN,  the European  laboratory for  particle  research, located  in  Geneva,
Switzerland.  CERN is a leading  developer of high-speed networking designs  and
hosted the 1999  European high speed  GSN workshop.   Current sales to  European
customers include products sold to Compaq - France.

The sales effort in Japan is spearheaded by Tokyo Electron under a  distribution
agreement with the Company.  The Company also sells products directly to Fujitsu
and a few Japanese supercomputer manufacturers.

FISCAL YEAR END

The Company has a fiscal year end of March 31.  The results herein include the
years ended March 31, 1999 ("1999"), March 31, 1998 ("1998"), and March 31, 1997
("1997").  The fiscal year ending March 31, 2000 is referred to as "2000".

MAJOR CUSTOMERS

The  following  customers  comprise  a  significant  portion  of  the  Company's
business:

                 CUSTOMER REVENUE AS A PERCENT OF TOTAL REVENUE

                               1999           1998           1997
                               ----           ----           ----
               Tektronix       28 %           41 %           17 %
               DEC              0 %            8 %            9 %
               Compaq          34 %            0 %            0 %
               Fujitsu         19 %           14 %           27 %
               Convex           0 %           11 %           12 %
               STL              2 %           10 %           12 %

      The balance of the business is generated from approximately 30 customers.

Total revenue from integrators for the US Departments of Defense and Energy were
as follows:

                 REVENUE FROM INTEGRATORS FOR THE DEPARTMENTS OF
               DEFENSE AND ENERGY AS A PERCENTAGE OF TOTAL REVENUE
               ---------------------------------------------------
                          PERCENTAGE OF TOTAL REVENUE
                          ---------------------------

                         1999         1998         1997
                         ----         ----         ----
                          5 %         11 %         12 %

COMPETITION

Direct competition for the Company's GSN products is expected to come from  ODS,
Inc. (formerly Essential Communication, Inc.), and PMR, Inc. for the GSN switch,
as well as Silicon Graphics, Inc. for the Company's PCI/ GSN host bus  adapters.
The Company intends to face the competition by striving to deliver competitively
priced first-to-market products that are more effective than other products.

The Company does not expect near-term competition for any of its current GSN  to
FC storage  array  and GSN  bridge/router  products. The  Company  believes  its
current ability to provide product features and  systems software  communication
solutions provides a competitive advantage.

Indirect competition for the Company's current GSN products is being provided by
existing technology in the form of other products that are already in the market
place and providing  reasonably satisfactory  solutions.   The Company's  growth
will be limited if SAN technology and solutions do not become widely  accepted.
The Company's product development and marketing  efforts are focused on the  SAN
market, which has  only recently begun  to develop and  the Company believes  is
changing from  traditional server  based storage systems to storage systems that
do  not require  servers to  control  the  flow of  data.  The  markets  for new
technology frequently  develop more slowly than the technology targeted to these
markets.   Organizations  often   implement  SAN's  in   connection  with  their
deployment  of new storage systems and servers  and, as a result, the Company is
dependent  on  the  storage  systems  and  server  markets.  Potential  end-user
customers who have invested substantial resources in their existing data storage
and management  systems may be  reluctant or slow  to adopt a new approach, like
SAN's.  The Company's success also depends in part upon market acceptance of its
SAN switching  solutions in conjunction  with the  use of hubs and Fibre Channel
switches.  Because  this  technology is  new, it  is  difficult  to predict  its
potential size or future growth  rate.  If the market does not accept the use of
GSN switches,  bridges and  routers,  the Company's business could  be adversely
affected.

SUPPLIERS

The Company purchases  its non-critical parts  and services  from suppliers  and
distributors.  The  following suppliers comprise  a significant  portion of  the
Company's cost of goods sold.

             SUPPLIER COSTS AS A PERCENT OF TOTAL COST OF GOODS SOLD
             -------------------------------------------------------

                               1999             1998              1997
                               ----             ----              ----
          Multek                10%              14%               12%
          Insight               20%              20%               20%
          Hewlett Packard       10%              10%                6%
          Wyle                   4%              10%               10%
          DASH                   5%              10%               12%


Generally, the Company purchases its critical parts directly from manufacturers.
In the event that a  manufacturer is unable to  supply parts, the Company  would
then select an  alternate supplier which  it believes  are generally  available.
However a  select  few components  are  single-source and  if  unavailable,  the
Company would  be  required  to  redesign the  product.    Price  increases  are
generally passed along to the customer.

All circuit board fabrication and circuit board assembly work is out-sourced  to
high quality suppliers  who are  ISO 9001  certified and  have demonstrated  the
ability to produce quality products quickly.

The Company's  dependence on  a limited  number of  suppliers and  the  possible
unavailability of some key components may prevent it from being able to  produce
its products at  the level desired  by customers.   Some of  the components  the
Company uses in its products are available only from a single supplier, or  from
a limited number of  suppliers.  These components  may occasionally be in  short
supply or unavailable from a sole source supplier.  The following factors  could
each have  a  material  adverse  effect  on  the  Company's  ability  to  obtain
components for the Company's products:

     1.   Scarce quantities of components
     2.   A reduction or interruption in component supply
     3.   A disruption of existing supplier relationships
     4.   An inability to develop alternative sources
     5.   A significant increase in the price of components

If the Company is unable to purchase components on a timely basis, it may not be
able to produce its  products.  In  addition to the  Year 2000 Readiness  issues
discussed in Item 2 of this  registration statement, the Company's  distributors
are beginning to  provide allocation schedule  information, designed to  promote
forward planning  and  purchase  commitments,  which  in  itself  constitutes  a
business risk beyond the control of the Company.

EMPLOYEES

As of September 30, 1999, the Company had 28 employees, of which 27 were full-
time employees.  Of the 27 full time employees, five are employed by
VideoPropulsion, Inc. ("VPI"), a wholly owned subsidiary.  None of the Company's
employees are represented by a union.  The Company believes that its relations
with its employees are good.

INTELLECTUAL PROPERTY - PATENTS AND TRADEMARKS

The Company  owns  a  U.S.  patent  (Patent  #  5,420,984)  covering  peripheral
controllers and methods for rapid task  switching and memory caching, which  was
issued on May 30, 1995.  The Company has applied for other patents covering  the
following technologies:  (1) high-speed  data buffer  using a  virtual  first-in
first-out register  and  (2)  buffer memory  with  parallel  data  and  transfer
instruction buffering.

The Company has requested the following  trademarks:  (1) GENROCO, (2)  SOLSTOR,
(3) TURBOFIBRE, and  (4) TURBOSTOR.   Any use  of the  marks by  others on  U.S.
products in other classes may  cause dilution of the  mark and the goodwill  the
Company has created in the mark.

RESEARCH AND DEVELOPMENT ACTIVITIES

Research  and  development  costs  are  expensed  as  incurred.    Research  and
development expenses for 1999 were $1,134,000 compared to $1,044,000 in 1998 and
$713,000 in 1997,  or 24.3%, 18.0%  and 19.2% of  net sales for  1999, 1998  and
1997, respectively.    The Company expects to  incur similar levels of  research
and development costs in 2000 and thereafter.

FINANCIAL INFORMATION ABOUT INDUSTRY SEGMENTS

The Company  operates in  one  industry segment  as  a developer,  marketer  and
manufacturer of high-speed data communication computer hardware.

RISK FACTORS

          MARKET FOR THE COMPANY'S PRODUCTS MAY NOT DEVELOP

          A market for the Company's products may not develop.  If a significant
          market for  SAN's and  SAN switching  products does  not develop,  the
          Company's business may fail.  The Company's growth will be limited  if
          SAN  technology  and solutions  do not  become widely  accepted.   The
          Company's product development and marketing efforts are focused on the
          SAN market, which has only recently  begun to develop and is  evolving
          rapidly.   The  markets for  new  technology frequently  develop  more
          slowly than the technology targeted  to these markets.   Organizations
          often implement  SAN's  in connection  with  their deployment  of  new
          storage systems and servers and, as a result, the Company is dependent
          on the  storage  systems  and  server  markets.    Potential  end-user
          customers who have  invested substantial resources  in their  existing
          data storage and management systems may be reluctant or slow to  adopt
          a new approach.   The Company  has no assurance  that SAN's will  ever
          achieve widespread market acceptance or  that the market will  develop
          as quickly as anticipated.

          TECHNOLOGICAL CHANGES

          The data  storage market  is subject  to rapid  technological  change.
          These include changes in  customer requirements, frequent new  product
          introductions and enhancements and  evolving industry standards.   The
          Company's success depends  in part on  its ability to  keep pace  with
          technological developments  and  emerging  industry  standards.    The
          Company  must  also  respond  to  evolving  customer  requirements  by
          enhancing its current products and developing new products.  There  is
          a risk that if the Company  fails to anticipate or respond rapidly  to
          advances in  technology by  adapting its  products appropriately,  its
          products may become obsolete.  If  this occurs, the business could  be
          adversely affected.    As  the  Company  introduces  new  or  enhanced
          products, it will also need to manage successfully the transition from
          older products  to  minimize  disruption in  its  customers'  ordering
          patterns, to avoid excessive levels  of older product inventories  and
          to ensure that  enough supplies of  new products can  be delivered  to
          meet customer demand.  If the  Company fails to develop and  introduce
          successfully new products and  product enhancements, revenue could  be
          reduced, or substantial charges against earnings could be incurred.

          CUSTOMERS

          The demands  of  customers are  constantly  changing.   The  increased
          demand of customers  and the increasing  presence of  the internet  in
          everyday markets are creating a customer  base that demands a  quicker
          response time.   This  customer expectation  coupled with  the  global
          economies  make  meeting  these  expectations  a  constant  challenge,
          especially for small  companies who  may not  be able  to attract  the
          capital resources needed to meet these demands.

          The Company's customer portfolio is composed of a few global companies
          issuing purchase orders that do not provide the luxury of large multi-
          year contracts.  The Company's dependence on key customers exposes  it
          to sporadic order  rates, which require  higher than normal  inventory
          levels to support the business.

          INDUSTRY SEGMENTS

          The Company only operates in one segment.  The Company operates in one
          industry segment as  a developer, marketer  and manufacturer of  high-
          speed data communication computer hardware,  and thus the Company  can
          be significantly impacted by changes in the industry.

          INABILITY TO PENETRATE THE NETWORK-INDEPENDENT SAN MARKET

          The Company's ability to penetrate the network-independent SAN  market
          is a function of its:

               1.   Success in implementation of ST software drivers for various
                    platforms
               2.   Ability to  join with  an  appropriate Redundant  Arrays  of
                    Independent Disks ("RAID") supplier
               3.   Finding  an  integration,   installation,  and   maintenance
                    partner

          Failure to accomplish  any one  or all of  the above  could cause  the
          business to fail.

          COMPETITIVE PRICING PRESSURES MAY INCREASE

          Because of  competitive pricing  pressures, the average  price of  the
          Company's products may  decline, resulting in a  decrease in  revenues
          and gross  margins.  The Company expects that the average price of its
          products  will  decrease  in the  future in  response  to  competitive
          pricing pressures  and changes  in product mix  and other factors.  If
          the  Company is  unable to  offset these  decreases by  increasing its
          sales  volumes, its  revenues will  decline.  In addition, to maintain
          its gross margins, the Company must develop and introduce new products
          and  product   enhancements, and  it   must  continue  to  reduce  the
          manufacturing cost of  its products.  If the Company fails to do this,
          its business could suffer.

          NEW PRODUCTS MAY CONTAIN UNDETECTED HARDWARE AND SOFTWARE ERRORS

          New products the Company develops may contain undetected hardware  and
          software errors, which could require significant expenditures of  time
          and money to correct, harm  its relationships with existing  customers
          and negatively impact its reputation in the industry.

          Like other complex products, the  Company's SAN switches, bridges  and
          routers may contain undetected hardware or software errors when  first
          introduced or when  new versions  of existing  products are  released.
          Despite  its  testing  and   quality  control  efforts,  the   Company
          anticipates that  errors may  be found  from time  to time  in new  or
          enhanced products  after commercial  introduction.   In addition,  the
          Company's products are combined with products from other vendors.   As
          a result, when  problems occur, it  may be difficult  to identify  the
          source of the problem.   If the Company  is unable to rapidly  correct
          any errors, this  could result  in the  following consequences,  among
          others:

               1.   Delay or loss of market acceptance of the Company's products
               2.   Significant warranty or other liability claims
               3.   Diversion of engineering  and other  resources from  product
                    development efforts
               4.   Significant customer relations problems
               5.   Loss of credibility in the market
               6.   Inability  to  sell  its  products  until  any  errors   are
                    corrected

          Moreover, the  occurrence of  hardware  and software  errors,  whether
          caused by the  Company's products  or another  vendor's SAN  products,
          could delay  or  prevent the  development  of  the SAN  market.    The
          Company's growth depends on its SAN  products and if any of the  above
          events occur, the Company's business could be adversely impacted.

          SUPPLIERS

          If the Company's subcontractors do  not meet its manufacturing  needs,
          it may not  be able to  produce and sell  its products.   The  Company
          subcontracts a majority  of its production  activities, including  the
          manufacture and assembly of products.   The Company currently  depends
          upon qualified suppliers to deliver high-quality products in a  timely
          manner, but it  cannot assure that  these suppliers  will continue  to
          perform satisfactorily.  The Company currently  does not have a  long-
          term supply  contract with  any of  its subcontractors.   The  Company
          subcontractors are not obligated to  supply products for any  specific
          period, or in any  specific quantity, except as  may be provided in  a
          particular purchase order.  The  Company generally places orders  with
          its subcontractors  between  one  and three  months  before  scheduled
          delivery of  products  to  customers.   Accordingly,  if  the  Company
          inaccurately forecasts demand for  its products, it  may be unable  to
          obtain adequate manufacturing capacity from its subcontractors to meet
          its customers'  delivery requirements,  or  it may  accumulate  excess
          inventories.  Poor performance by one of the Company's  subcontractors
          would have a  material adverse effect  on business until  it finds  an
          alternative subcontractor.  The Company cannot assure that it would be
          able to find an alternative subcontractor to deliver quality  products
          at an acceptable price.  If the Company experiences problems with  any
          of its  subcontractors, the  Company's  business could  be  materially
          adversely affected.

          In addition, future growth may cause the Company to increase orders to
          its subcontractors.  If this happens,  the Company may not be able  to
          accurately forecast  its needs  or manage  its relationship  with  its
          subcontractors during the transition.

          Frequently,  manufacturers   encounter  delays   or  difficulties   in
          beginning volume production of new product  lines.  If the Company  or
          its subcontractors is not able  to effectively manage the  anticipated
          increase in production volumes, the Company's business could suffer.

          COMPONENTS

          The Company's  dependence on  a limited  number of  suppliers and  the
          possible unavailability of  some key  components may  prevent it  from
          being able to produce its products.

          Some of the components the Company uses in its products are  available
          only from a single  supplier, or from a  limited number of  suppliers.
          For example, the Company purchases Super HIPPI Media Access Controller
          ("SuMAC") and  First-In First-Out  ("FIFO") integrated  circuits  from
          single sources and other key components  from limited sources.   These
          components may occasionally be in short  supply or unavailable from  a
          sole source  supplier.    The following  factors  could  each  have  a
          material adverse effect on the Company's ability to obtain  components
          for the Company's products:

               1.   Scarce quantities of components
               2.   A reduction or interruption in component supply
               3.   A disruption of existing supplier relationships
               4.   An inability to develop alternative sources
               5.   A significant increase in the price of components

          If the Company is unable to purchase components on a timely basis,  it
          may not be able to produce its products.

          FAILURE TO DESIGN PRODUCTS THAT BECOME AN ACCEPTED STANDARD

          If the Company fails to comply  with evolving regulatory approvals  or
          government regulations  or the  emerging FC,  GSN, ST  and other  ANSI
          standards, it  may be  unable to  sell its  products.   The  Company's
          products must comply with various regulations and standards defined by
          the Federal Communications Commission and Underwriters Laboratories in
          the United  States.    Products  sold  internationally  will  also  be
          required to  comply  with  standards  established  by  authorities  in
          various countries.

          QUARTERLY FLUCTUATIONS

          Quarterly revenues and operating results may fluctuate.  The Company's
          quarterly revenues and operating results have varied significantly  in
          the past and are  likely to vary significantly  in the future, due  to
          several factors.    The  primary factors  that  may  affect  quarterly
          results include the following:

               1.   The overall strength of the economy, timing, size and  terms
                    of customer orders
               2.   Changes in customer buying patterns
               3.   Uncertainties associated with  the introduction  of any  new
                    product or product enhancement
               4.   The timing  of  the  announcement and  introduction  of  new
                    products by the Company or its competitors
               5.   The mix  of  products  sold  and  the  mix  of  distribution
                    channels through which products are sold
               6.   Deferrals  of  customer  orders   in  anticipation  of   new
                    products, services or product enhancements introduced by the
                    Company or its competitors
               7.   Technological developments affecting the data  communication
                    network and storage market

          FLUCTUATIONS IN STOCK PRICE

          As a result  of the variability  in operating  results, the  Company's
          stock price  has  fluctuated and  may  continue to  fluctuate  in  the
          future.   It  is likely  that  in  some future  period  the  Company's
          operating results will be below expectations or those of public market
          analysts.  If operating  results are lower  than expected, the  market
          for the Company's stock price could respond negatively.

          In addition  to  changes  in  stock  price  resulting  from  operating
          results, the Company's stock price may fluctuate due to the  following
          factors:

               1.   Changes in market valuations of other technology companies
               2.   Gain or loss of significant original equipment  manufacturer
                    customers
               3.   Short-selling of our common stock
               4.   Announcements  of  business  developments   by  us  or   our
                    competitors
               5.   Public perception regarding FC's market status
               6.   Developments or disputes concerning proprietary rights
               7.   Technological innovations or newly introduced products
               8.   General  conditions  in  the  data  communications   network
                    industry and the economy.
               9.   Comments about  the Company  or its  markets posted  on  the
                    internet
               10.  Changes in financial estimates by securities analysts

          LOSS OF KEY PERSONNEL  OR THE INABILITY  TO HIRE ADDITIONAL  QUALIFIED
          PERSONNEL WOULD NEGATIVELY IMPACT BUSINESS

          The loss of the services of any key management employees or  inability
          to attract and retain qualified personnel or delays in hiring required
          personnel, particularly engineers and sales personnel, could delay the
          development and introduction of,  and negatively impact the  Company's
          ability to  sell,  its  products.    In  addition  to  key  management
          personnel, the Company's success depends on its ability to attract and
          retain highly skilled managerial, engineering, sales and marketing and
          other personnel.   Competition  for these  personnel is  intense.   In
          recent years, there has been a strong demand for qualified skilled and
          unskilled employees in  the Wisconsin area,  where the Company's  main
          operations are located, and in other  areas where it operates.   There
          is a risk that it will be unsuccessful in attracting and retaining the
          personnel it needs for its business.

          INTELLECTUAL PROPERTY MAY NOT PROTECT THE COMPANY

          The  Company's  business is  dependent  on its  intellectual  property
          relating to  high speed  data  transfer  methods, and  its failure  to
          protect  its intellectual property could negatively affect its ability
          to compete.

          To establish and protect  the Company's intellectual property  rights,
          the Company must rely on a combination of patent, copyright, trademark
          and trade secret  laws and restrictions  on disclosure.   The  Company
          also  enters   into  confidentiality   or  license   agreements   with
          consultants, customers and corporate partners.  The Company cannot  be
          certain that the steps it takes  to protect its intellectual  property
          will adequately protect  its proprietary rights,  or that others  will
          not independently develop or otherwise acquire equivalent or  superior
          technology.  In addition, the laws  of some of the countries in  which
          the Company's  products are,  or  may be  sold,  may not  protect  the
          Company's proprietary  rights  as fully  as  the laws  of  the  United
          States.

          The Company may be a party to intellectual property litigation,  which
          may result in significant costs and be time consuming.

          In the future,  the Company may  be a party  to intellectual  property
          litigation, either to protect its intellectual property or as a result
          of an  alleged infringement  of others'  intellectual property.    Any
          litigation or dispute, regardless of  its success would likely  result
          in substantial costs and be time consuming.  An adverse  determination
          could:

               1.   Subject the Company  to significant  liabilities from  third
                    parties
               2.   Invalidate the Company's proprietary  rights and require  it
                    to seek licenses from or pay royalties to third parties
               3.   Require  the  Company  to  develop  appropriate  alternative
                    technology
               4.   Require  the   Company   to  stop   using   the   challenged
                    intellectual property  or  stop selling  its  products  that
                    incorporate it

          Any of  these events  could  have a  material  adverse effect  on  our
          business, financial condition and results of operations.

REPORTS TO SECURITY HOLDERS

Beginning with its year ending March 31,  2000, the Company will send an  annual
report to its shareholders, including audited financial statements.

WHERE YOU CAN FIND MORE INFORMATION

The Company will file  annual, quarterly and  special reports, proxy  statements
and other information  with the SEC.   These SEC  filings are  available to  the
public over the Internet at the SEC's web site - http:\\www.sec.gov. and through
the Company's web site at  www.genroco.com.   The public may also read and  copy
                           ---------------
any  document  the  Company  files  at  the  SEC's  public  reference  rooms  in
Washington, D.C., New York, and Chicago.  The public can call the SEC at  1-800-
732-0330 for further information about the public reference rooms.

ITEM 2.     MANAGEMENT'S DISCUSSION AND ANALYSIS

OVERVIEW

The Company's objective is to maximize stockholder value by executing strategies
that focus on a balance of three priorities: growth, profitability and
liquidity.

In 1998 the Company focused its efforts on expanding its business through
existing customers and consequently sales increased.  During 1999 senior
management of the Company made significant investments in product development
thus increasing expenses as all of the product development costs are expensed as
incurred.  As a result, 1999 income decreased as sales decreased because senior
management was focused on new product development.  A very large part of
research and development expense for 1999 was dedicated to designing and
demonstrating a Gigabyte System Network Storage Array sustaining data transfers
of approximately 700 megabytes per second - approximately eight times the speed
of current disk arrays generally used by customers.  The Company has
demonstrated that its products have met this standard in 1999.  During 2000 the
Company plans on continuing to invest approximately 18% of sales in technology
capable of being used as building blocks for very high performance, ST enabled
SANs that will allow GigE and ATM clients to access storage directly, without
intermediate servers.

RESULTS OF OPERATION

YEARS ENDED MARCH 31, 1999, 1998 and 1997

Net sales for 1999 (Fiscal Year ended March 31, 1999) were $4,658,000 compared
to $5,788,000 and $3,710,000 for 1998 and 1997, respectively.  The Company's
19.5% decline in revenue in 1999 can be attributed to approximately $1,500,000
in reduced revenues from two of the Company's largest customers (in 1998). The
Company's 56.0% increase in revenue from 1997 to 1998 was largely due to
increased sales of its TURBOfibre(R) family of Fibre Channel (FC) and Digital
Video Broadcast (DVB) product lines to its customers for use in digital
television data transmission and related high I/O performance applications.  The
Company's products are typically sold to major supercomputer and superserver
platform vendors, who in turn utilize these host adapter cards to increase the
I/O speed of their systems.  The customers' products, which typically sell for
more than $1,000,000 per system, are used to receive and archive satellite
images, edit weather maps, control newsroom production facilities, edit video
films, etc.

Cost of goods sold for 1999 was $1,831,000 compared to $2,346,000 and $1,261,000
for 1998 and 1997, respectively, and was comprised of parts and labor associated
with production and testing of circuit boards shipped to customers.

Gross profit for 1999 was $2,827,000  compared to $3,442,000 and $2,449,000  for
1998 and 1997 respectively.  The resulting gross margin percentages were  60.7%,
59.5%, and  66.0% of  net sales  for 1999,  1988 and  1997, respectively.    The
increase in 1999 was due to a change in product mix together with reduced  costs
related to producing products for higher  volume accounts.  The decline in  1998
was primarily due to  price concessions made to  the Company's largest  customer
which represented 28%, 41%,  and 17% of  total revenue in  1999, 1998 and  1997,
respectively.

The Company's major source of costs is driven by  the number of people employed,
most of whom are highly skilled and thus relatively expensive due to the present
status  of  the   labor  market.     Personnel  costs  traditionally   represent
approximately 65% of total overhead costs and expenses.

Research  and  development  expenses  for  1999  were  $1,134,000  compared   to
$1,044,000 in 1998 and $713,000 in 1997 or  24.3%, 18.0% and 19.2% of net  sales
for 1999, 1998 and 1997, respectively.

Selling, general and administrative expenses  for 1999 were $1,584,000  compared
to $1,713,000 in 1998 and $1,240,000  in 1997 or 34.0%,  29.6% and 33.4% of  net
sales for  1999, 1998  and  1997, respectively.    The increases  are  primarily
associated with additional  personnel costs related  to the areas  of sales  and
marketing.  If sales increase in future periods, these expenses are expected  to
decline as a percentage of total sales.

Income from operations in 1999 was  $109,000 compared to income from  operations
of $685,000 in 1998 and $496,000 in 1997 or  2.3%, 11.8% and 13.4% of net  sales
for 1999, 1998 and 1997, respectively.

Other income (expense) for 1999 was  ($35,000) compared to $154,000 in 1998  and
$5,000 in 1997.   The  $154,000 of income  in 1998  is primarily  the result  of
achieving a favorable outcome in litigation against a former business partner.

The Company's provision for income taxes totaled $28,000 in 1999 versus $205,000
in 1998 and zero  in 1997.  The  effective tax rate in  1999, 1998 and 1997  was
38.0%, 24.4%,  and 0.0%  respectively, versus  the  combined Federal  and  State
effective statutory rate of  39%, due to the  utilization of net operating  loss
carryforwards in  1998 and  1997  that were  previously  fully reserved.    Only
minimal net operating loss carry-forwards associated with the state of Wisconsin
remain available for future use.

Net income was $45,000  compared to $634,000 in  1998 and   $501,000 in 1997  or
1.0%, 11.0%, and 13.5% of net sales for 1999, 1998 and 1997, respectively.

SIX MONTHS ENDED SEPTEMBER 30, 1999 AND 1998

During the first six months of 2000, the Company stayed focused on its objective
to become a major  supplier of technology and  products for the growing  Storage
Area Network (SAN)  market. While  the Company  will continue  to provide  Fibre
Channel and  HIPPI  Host  Bus  Adapter (HBA)  cards  to  customers  with  unique
applications, it has  diverted its marketing  focus to a  new family of  switch,
bridge and router products.   The Company believes  that its ability to  provide
these new products for network independent SAN's will allow customers with  very
large storage systems to move up  to significantly higher levels of  performance
and flexibility.

Revenue for  the  six  months ended  September  30,  1999 increased  16.6  %  to
$2,286,000, compared to $1,960,000 for the six months ended September 30,  1998.
The Company experienced a net loss of  $28,000 or $(0.01) per share for the  six
months ended September 30, 1999 compared to a  net gain of $10,000 or $0.00  per
share for the  six months ended  September 30, 1998.  The Company's increase  in
revenues was the  result of  increased sales of  its Fibre  Channel products  to
customers in the United States and  Europe. The decrease in earnings during  the
first six months of 2000, as compared  to the first half of 1999. was the direct
result of increased operating expenses associated with developing and  marketing
the Company's new family of SAN products.

The Company's objectives  for the current  fiscal year  2000 include  developing
strategic alliances  with at  least five  major vendors/integrators  of  storage
products in the US and Japan, installing switch and bridge products in a  number
of large government laboratory accounts, generating  revenues  in excess of  the
$4,658,000 reported for 1999 and reporting nominal profitability for the year.

LIQUIDITY AND CAPITAL RESOURCES

The Company's cash position at September 30, 1999 was approximately $493,000  as
compared to approximately  $524,000 at March  31, 1999.   During the six  months
ended September 30, 1999, net cash provided by operating activities was $209,000
versus $85,000 for the six months ended September 30, 1998.

At September 30, 1999,  the Company had a  revolving line of credit with a  bank
of up  to $700,000  based on  a  borrowing base  relating to  eligible  accounts
receivable.   Funds borrowed under this  agreement bear interest at the rate  of
LIBOR plus 2.50% (approximately 7.785% at  September 30, 1999).  This  agreement
terminates  on  July  31,  2001  and  has  restrictive  covenants  including  an
obligation to maintain tangible net worth in excess of $1,500,000 and $1,250,000
at March 31,  2001 and 2000,  respectively.  Amounts  borrowed at September  30,
1999, March 31, 1999  and March 31, 1998  were $300,000, $425,000 and  $291,000,
respectively.

Stockholders' investment increased  22.7% to  $1,311,000 at  September 30  1999,
compared to $1,233,000  at March 31,  1999 and   $1,005,000 at  March 31,  1998.
GENROCO's ratio of  current assets to  current liabilities  (current ratio)  was
2.98 to 1 on September 30, 1999 versus 3.65 to 1 at March 31, 1999 and 2.51 to 1
at March 31, 1998.

Expenditures for plant and equipment during  the six months ended September  30,
1999 were  $178,000,  compared  to  $87,000  and  $237,000  in  1999  and  1998,
respectively.

In October of 1999, the Company acquired a previously leased 22,000 square foot
single story brick facility.  The Company entered into loan agreements with a
bank and the former property owner.  Each agreement contains a mortgage lien
against the building.  The primary debt agreement with a bank is a mortgage of
$1,110,000, bearing interest at an annual rate of 8.5%, being amortized over 20
years, with a balloon payment of approximately $823,000 due in 2006.  The
secondary debt agreement with the former property owner of $200,000 bears annual
interest at 9.0%, is amortized over 20 years with a balloon payment due of
approximately $153,000 in April 2001.

Management believes that cash on hand together with funds available under the
line of credit and projected cash generated from operations will be sufficient
to satisfy its short term 2000 operating requirements in the present mode of
operation.  In order to meet long term cash flow requirements and to increase
the levels of expenditure relating to product development and sales promotion
activities, the Company is seeking to raise an aggregate of $2,500,000 through
a private placement of shares at GENROCO'S common stock.  There can be no
assurances that this effort to raise additional working capital will be
successful and in the event that the Company is not successful, its ability to
aggressively market its family of SAN products will be limited.

YEAR 2000 READINESS

Computers, software and other equipment utilizing microprocessors that use  only
two digits  to identify  a year  in a  date field  may be  unable to  accurately
process certain  date-based information  at or  after the  year 2000.   This  is
commonly referred to as the "Year 2000 issue." The Company has analyzed the Year
2000 readiness issues related  to its computer systems  and determined that  all
systems critical to managing the business are Year 2000 compliant.

The Company's  worst-case  Year  2000 scenario  would  be  a  situation  whereby
critical single-source  parts are  not received  on time  because of  Year  2000
problems at a supplier's integrated circuit foundry or production facility.   In
anticipation of such an  event, the Company has  entered into arrangements  with
its suppliers, indicating anticipated  usage levels,   in return for  assurances
from them that they have the programs in place to meet the requirements.

The Company also has identified its critical component and service providers and
has contacted  each vendor to assess that vendor's Year 2000 readiness.  Because
the Company  is relying  solely on  information provided  by these  vendors,  it
cannot conclusively provide assurances that all  of its critical vendors are  or
will be Year 2000 ready.  Therefore, the Company cannot provide assurances  that
the Company will not be adversely affected by the Year 2000 change.

The Company  has  analyzed  the  Year 2000  readiness  status  of  the  products
manufactured by the Company.  The  Company's current product offerings meet  the
Company's Year 2000  readiness standards.   The Company expects  that the  total
costs of its Year 2000 readiness  program will approximate $40,000 and will  not
be material to its financial condition  or results of operations.     All  costs
(exclusive of capital equipment costs) are charged to expense as incurred and do
not include  potential costs  related to  any customer  or other  claims in  the
normal course of business.

ITEM 3.     DESCRIPTION OF PROPERTY

The Company's primary physical  presence in the United  States is its  corporate
headquarters in Slinger, Wisconsin.

In fiscal  2000,  the  Company  acquired  for  its  corporate  headquarters  the
previously leased 22,000 square  foot single story  brick facility designed  and
built specifically for  its needs. In  conjunction with the  acquisition of  the
building, the Company entered  into loan agreements with  a bank and the  former
property owner.

GENROCO currently occupies approximately 16,000 square feet of this space.   The
6,000 square  foot  balance at  the  facility is  used  for warehousing  and  is
available for future growth.  The building is being depreciated over a period of
20 years using the straight-line method for book purposes and accelerated method
for tax  purposes.   Annual  property taxes  are  expected to  be  approximately
$17,000 per year.

In the opinion of  management, the property is  adequately covered by  insurance
and adequately provides for the operations of the Company's business.

ITEM 4.     SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The following table sets  forth certain information at  September 30, 1999  with
respect to the number of shares of  common stock beneficially owned by (i)  each
person known to  the Company  to own  beneficially more  than 5%  of the  common
stock; (ii) each director of the Company; (iii) the Chief Executive Officer, and
(iv) all directors and  executive officers of  the Company as  a group.   Unless
otherwise noted, each person listed below  has sole voting and investment  power
with respect to his or her  shares.  The address  for each individual set  forth
below is 255 Info Highway, Slinger, WI  53086.

                                                                  PERCENTAGE OF
                                                  NUMBER OF        OUTSTANDING
       NAME OF BENEFICIAL OWNER (1)<F1>             SHARES           SHARES
       ---------------------------------          ---------       -------------
       Carl A. Pick (husband of Barbara)          1,009,631           24.9%
       Barbara Pick (wife of Carl)                  998,004           24.6%
       Chris Good                                   307,956            7.6%
       Keith Brue                                   200,340            4.9%
       All directors and executive
         officers as a group (6 people)           2,853,989           71.3%

       (1)<F1>   The securities "beneficially owned" by a person are  determined
                 in  accordance with  the definition  of "beneficial  ownership"
                 set forth  in the regulations  of the  Securities and  Exchange
                 Commission and,  accordingly, may include  securities owned  by
                 or for,  among others, the  spouse, children  or certain  other
                 relatives of  such person  as well  as other  securities as  to
                 which the  person has or shares  voting or investment power  or
                 has the right to acquire within 60 days.

The Company has had an Employee Stock Ownership Plan (ESOP) since April of 1989,
which owns 540,600 shares (13.3%) of  the 4,057,392 total outstanding shares  of
GENROCO, Inc. common stock.

All employees of GENROCO, Inc are members of  the plan. The ESOP provides for  a
five year vesting schedule, except that in the event of the sale of the  Company
all employees become 100% vested.

ITEM 5.     DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS

The following is a listing of all directors and executive officers of the
Company.  An officer remains in office until he or she resigns, dies or a
different person is appointed to the office.  Directors shall hold office until
the next annual shareholders' meeting and until the director's successor has
been elected or until his or her resignation, death or removal.

       NAME                 AGE         POSITION
       --------------       ---         ----------------------------------------
       Carl A. Pick          51         Chairman, Chief Executive Officer,
                                        President and Director
       Keith Brue            62         Executive Vice President, Chief
                                        Financial Officer, Chief Operations
                                        Officer, Secretary and Director
       Don Woelz             52         Vice President of Sales and Marketing
       Joe Nordman           37         Vice President of Engineering
       Barbara Pick          48         Director
       Chris Good            48         Director

CARL A. PICK - Chairman, Chief Executive Officer, President and Director. He  is
responsible for corporate development, marketing strategy, and overall corporate
management of the Company. Mr. Pick graduated from Yale University in 1971  with
a Bachelor's degree in  Computer Engineering. He received  a Master's degree  in
Computer Science  from Yale  in 1974.  He, along  with Barbara  Pick, his  wife,
founded General Robotics Corporation ("GRC") in August 1974 and reorganized  GRC
into GENROCO, Inc. in 1987.  Mr. Pick is married  to Barbara R. Pick.  Mr.  Pick
is the Chairman and Marketing Director of the High Speed Networking Forum.

KEITH BRUE - Executive Vice President, Chief Operations Officer, Chief Financial
Officer, and Secretary since March, 1997. He has been a director of  the Company
since  1986.   He   is  responsible  for  manufacturing,  materials,  logistics,
accounting and finance.   Mr. Brue received  his MBA degree from  the University
of  Chicago  and  has extensive operations  experience  with a focus  on dealing
with mergers, acquisitions and business systems processes.  He began  his career
in public  accounting with a predecessor to Ernst &  Young LLP  and has  over 20
years of experience with several different high technology companies,  including
two  which were  publicly held and  traded on  NASDAQ, as the  result of Initial
Public Offerings.

DON WOELZ  - Vice  President of  Sales and  Marketing.   He is  responsible  for
technology and market evaluations, trade shows and technology presentations, and
marketing communications. Mr. Woelz graduated from Marquette University in  1970
with a degree in Electrical Engineering and conducted his post-graduate  studies
in Electrical Engineering and Computer Science at the University of Wisconsin  -
Milwaukee. He joined GRC in April  of 1977 and has  held the positions of  Sales
Engineer, National Sales Manager, General Manager  - CAD Systems Division,  Vice
President of Engineering, and Vice President of Sales.

JOSEPH NORDMAN - Vice President of Engineering.   He is responsible for hardware
development and  management.   Mr.  Nordman  graduated from  the  University  of
Wisconsin in 1984 with  a degree in  Electrical Engineering.   He joined GRC  in
February 1985.

BARBARA PICK - Director of GENROCO.    Chief Executive Officer and President  of
VideoPropulsion, Inc. since incorporation on October 1, 1999.    She also served
as a  Vice  President  of Sales  for  GENROCO  since incorporation  in  1974  to
September 30, 1999 and DVB Product manager for DVB and President of GENROCO from
1997 to September 30, 1999.  Ms. Pick is married to Carl A. Pick.

CHRIS GOOD - Director of GENROCO.  Executive Vice President and Chief  Technical
Officer of VideoPropulsion,  Inc. since incorporation  on October 1,  1999.   He
graduated with an honors degree in Mathematics and Physics from King's  College,
University of London in 1971.   He was formerly  with ITT, then Compaq  Computer
Corporation, UK.  He also served as Executive Vice President and Chief Technical
Officer of GENROCO, Inc. from 1987 to September 30, 1999.

ITEM 6.     EXECUTIVE COMPENSATION

SUMMARY COMPENSATION TABLE

The following  table  sets  forth  the  compensation  paid  by  the  Company  to
executives for services rendered during 1999, 1998 and 1997.

                                                            All Other
                                                            Compensation ($) -
  Name and Principal Position             Salary ($)        (1)<F2>
  ------------------------------------    ----------        ------------------
  Carl A. Pick, CEO           1999          $95,953                $2,838
                              1998          175,208                 2,444
                              1997          134,859                 2,456

  Barbara Pick, President     1999           95,953                 2,527
                              1998          175,208                 2,444
                              1997          134,859                 2,264

  Chris Good, CTO             1999           83,678                 4,850
                              1998           99,400                 4,690
                              1997           94,010                 4,709

  Keith Brue, CFO / COO       1999           84,117                 7,639
                              1998          107,886                 6,552
                              1997            8,574                 2,312

     (1)<F2>   These amounts are related to the value of health and life
               insurance premiums paid by the Company on behalf of the employee.

DIRECTORS' COMPENSATION

The Company pays director fees to each of its four directors.  Directors
compensation varies each year, and by individual based on performance of the
Company and at the discretion of the board.  The following table illustrates the
total amount of director fees paid to each director for 1999, 1998 and 1997.

                         1999           1998           1997
                       -------        -------        -------
Carl Pick              $30,795        $37,500        $29,450
Barbara Pick            30,795         37,500         29,450
Chris Good               4,090         12,500         48,125
Keith Brue               4,000          2,500              0

EMPLOYMENT CONTRACTS

STOCK PURCHASE AGREEMENT

The Company has no stock option plans in place.  The Company has, from time to
time, entered into stock purchase agreements with certain key employees, whereby
the Company agreed to loan the employee the funds required to purchase common
stock from the Company at fair market value on the date of the agreement.

Under the terms of the loan agreements, the employee is obligated to remain in
the employment of the Company for a period of three years.  The employee's
obligation to pay principal and interest on the related note payable is waived
at the annual anniversary of the note over a 3-year period and treated as
taxable income to the employee and compensation expense to the Company.

A summary of employees stock purchase agreement transactions is set forth below:

                         Number of           Fair Market         Aggregate
  Agreement Dates        Shares Issued       Value / Share       Market Value
  ---------------        -------------       -------------       ------------
  November 1997             144,000              $1.16             $168,000
  August 1998               364,500               1.88              686,475
  July 1999                 223,200               1.83              409,200

At March 31, 1999 and 1998, the notes receivable from employees were $608,000
and $154,000, respectively.  The 1998 and 1997 notes are receivable over terms
ranging from 15 to 24 months and bear interest at 5.8%.  The 1999 notes are due
over 36 months and bear interest at 5.8%.

The following table summarizes the shares included in the above totals for all
executive officers outlining the total shares (adjusted for the 3 for 1 stock
split on September 28, 1999 for all shareholders of record as of September 21,
1999), the period over which the note will be waived, original value and the
remaining outstanding balance on the notes as of September 30, 1999.

                                                                 Remaining
                                                              note balance at
                    Number of   Amortization  Total original   September 30,
Name                  shares       Period         value             1999
- ---------------     ---------   ------------  --------------  ---------------
Carl Pick             90,000     36 months      $169,500         $103,583
Barbara Pick          90,000     36 months       169,500          103,583
Chris Good            37,500     36 months        70,625           43,160
Keith Brue           181,500     36 months       238,625           74,160

The stock purchase agreements do not provide for any acceleration upon change in
control of the Company.

CONFIDENTIALITY AND NON-COMPETE AGREEMENTS

All GENROCO employees  have signed a  comprehensive non-compete agreement  which
stipulates that the employee shall not directly or indirectly use,  disseminate,
disclose, lecture  upon  or publish  any  confidential information  (as  defined
therein) while employed by the Company and for a period of two years thereafter.
The agreement provides that for a period ending two years after the  termination
of employment with  the Company  for whatever  reason, the  employee shall  not,
whether for  his  own  account or  for  the  account of  any  other  individual,
partnership, firm, corporation or other entity, intentionally solicit,  endeavor
to entice away from the Company, or otherwise interfere with the relationship of
the Company,  any person  who is  employed by  or otherwise  engaged to  perform
services for the Company.

ITEM 7.     CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

The Company has notes receivable outstanding to employees and executive officers
for the purchase of shares under the stock purchase agreements outlined above in
Item 6 of this registration statement.  Exact dates and amounts of the shares
are outlined in Part II Item 4 of this registration statement.  There are no
other related party transactions with the Company.

ITEM 8.     DESCRIPTION OF SECURITIES

GENERAL

The description of the Company's capital stock contained herein is qualified by
reference to the Company's Articles of Incorporation, as amended to date, and
By-Laws.  The Company's authorized capital stock consists of 5,000,000 common
stock shares, par value $0.02 per share and 1,000,000 preferred stock shares, no
par value.

COMMON STOCK

As of September 30, 1999, the Company has 4,057,392 (post split) shares of
common stock issued and outstanding.   The Company has authorized only one class
of common stock.  The holders of the common stock are entitled to one vote for
each share on all matters voted upon by the Company's shareholders, including
election of directors, and there is no cumulative voting.  The holders of the
common stock are also entitled to such dividends as may be declared at the
discretion of the Board of Directors out of funds legally available therefore.
See "Dividend Policy".  Holders of common stock are entitled to share ratably in
the net assets of the Company upon liquidation after payment or provision for
all liabilities.  The holders of common stock have no preemptive rights to
purchase shares of stock of the Company.  Shares of common stock are not subject
to any redemption provisions and are not convertible into any other securities
of the Company.

PREFERRED STOCK

The Board of Directors of the Company, without further action by the Company's
shareholders, is authorized to issue preferred stock or other senior equity
securities in one or more class or series and to determine preferences as
dividends and in liquidation, and conversion, redemption and other rights of
each such series.  The Company's Board of Directors could issue a class or
series of preferred stock or other senior equity securities with rights more
favorable with respect to dividends, voting and liquidation than those held by
the holders of common stock.  The Company has not issued any  preferred stock or
other senior equity securities and the Company has no present plans to issue
such stock or securities.

ANTITAKEOVER PROVISIONS

Sections 180.1140 to 180.1144 of the "Wisconsin Business Combination Law(the
"WBCL") regulate a broad range of "business combinations" between a "resident
domestic corporation" (which the Company is) and an "interested shareholder."
The Wisconsin Business Combination Statute defines a "business combination" to
include a merger or share exchange, sale, lease, exchange, mortgage, pledge,
transfer, or other disposition of assets equal to at least 5% of the market
value of the stock or assets of the company or 10% of its earning power, or
issuance of stock or rights to purchase stock with a market value equal to at
least 5% of the outstanding stock, adoption of a plan of liquidation, and
certain other transactions involving an "interested shareholder." An "interested
shareholder" is defined as a person who beneficially owns, directly or
indirectly, 10% of the voting power of the outstanding voting stock of the
corporation or who is an affiliate or associate of the corporation and
beneficially owned 10% of the voting power of the then outstanding voting stock
within the last three years.  The Wisconsin Business Combination Statute
prohibits a corporation from engaging in a business combination (other than a
business combination of a type specifically excluded from the coverage of the
statute) with an interested shareholder for a period of three years following
the date such person becomes an interested shareholder, unless the board of
directors approved the business combination or the acquisition of the stock that
resulted in a person becoming an interested shareholder before such acquisition.
Accordingly, the Wisconsin Business Combination Statute's prohibition on
business combinations cannot be avoided during the three-year period by
subsequent action of the board of directors or shareholders.  Business
combinations after the three-year period following the stock acquisition date
are permitted only if (I) the board of directors approved the acquisition of the
stock prior to the acquisition date, (ii) the business combination is approved
by a majority of the outstanding voting stock not beneficially owned by the
interested shareholder, or (iii) the consideration to be received by
shareholders meets certain requirements of the statute with respect to form and
amount.

In addition, the WBCL provides, in Sections 180.1130 to 180.1133, that certain
mergers, share exchanges or sales, leases, exchanges or other dispositions of
assets in a transaction involving a "significant shareholder" and a "resident
domestic corporation" (as defined below) are subject to a supermajority vote of
shareholders (the "Wisconsin Fair Price Statute"), in addition to any approval
otherwise required.  A "significant shareholder," with respect to an issuing
public corporation, is defined as a person who beneficially owns, directly or
indirectly, 10% or more of the voting stock of the corporation, or an affiliate
of the corporation which beneficially owned, directly or indirectly, 10% or more
of the voting stock of the corporation within the last two years.  Such business
combinations must be approved by 80% of the voting power of the corporation's
stock and at least two-thirds of the voting power of the corporation's stock not
beneficially held by the significant shareholder who is party to the relevant
transaction or any of its affiliates or associates, in each case voting together
as a single group, unless the following fair price standards have been met:  (I)
the aggregate value of the per share consideration is equal to the higher of (a)
the highest price paid for any common shares of the corporation by the
significant shareholder in the transaction in which it became a significant
shareholder or within two years before the date of the business combination, (b)
the market value of the corporation's shares on the date of commencement of any
tender offer by the significant shareholder, the date on which the person became
a significant shareholder or the date of the first public announcement of the
proposed business combination, whichever is higher, or (c) the highest
liquidation or dissolution distribution to which holders of the shares would be
entitled, and (ii) either cash, or the form of consideration used by the
significant shareholder to acquire the largest number of shares, is offered.

Under Section 180.1150 (the "Wisconsin Control Share Statute") of the WBCL,
unless otherwise provided in the articles of incorporation (which is not the
case with respect to the Company's Amended and Restated Articles of
Incorporation), the voting power of shares, including shares issuable upon
conversion of convertible securities or exercise of options or warrants, of an
issuing public corporation held by any person or persons acting as a group in
excess of 20% of the voting power in the election of directors is limited (in
voting on any matter) to 10% of the full voting power of those shares.  This
restriction does not apply to shares acquired directly from the resident
domestic corporation, in certain specified transactions, or in a transaction
with respect to which the corporation's shareholders have approved restoration
of the full voting power of otherwise restricted shares.  In light of the 10%
threshold contained in the Wisconsin Business Combination Statute, the Wisconsin
Control Share Statute threshold of 20% may not be implicated unless the board of
directors approves a transaction that permits the shareholder to exceed the 10%
ownership level.

Section 180.1134 (the "Wisconsin Defensive Action Restrictions") of the WBCL
provides that, in addition to the vote otherwise required by law or the articles
of incorporation of a resident domestic corporation, the approval of the holders
of a majority of the shares entitled to vote is required before such corporation
can take certain action while a takeover offer is being made or after a takeover
offer has been publicly announced and before it is concluded.  Under the
Wisconsin Defensive Action Restrictions, shareholder approval is required for
the corporation to (i) acquire more than 5% of the outstanding voting shares at
a price above the market price from any individual or organization that owns
more than 3% of the outstanding voting shares and has held such shares for less
than two years, unless a similar offer is made to acquire all voting shares, or
(ii) sell or option assets of the corporation which amount to at least 10% of
the market value of the corporation, unless the corporation has at least three
independent directors (directors who are not officers or employees) and a
majority of the independent directors vote not to have this provision apply to
the corporation.  The Company will have, following the distribution, no
independent directors, so the restrictions described in clause (ii) will
initially apply to the Company.  The restrictions described in clause (i) above
may have the effect of deterring a shareholder from acquiring the Company's
shares with the goal of seeking to have the Company repurchase such shares at a
premium over the market price.

The Company believes that it will qualify as a resident domestic corporation
because it is headquartered in Wisconsin.  Accordingly the Company will have the
above antitakeover protection discussed above.

CERTAIN ANTI-TAKEOVER EFFECTS

Certain provisions of the Company's Articles of Incorporation and By-Laws may
have significant anti-takeover effects, including the inability of shareholders
to remove directors without cause, and the limitation on the number of
directors.

The explicit grant in section 180.0827 of the WBCL, the "Wisconsin Stakeholder
Provisions" of discretion to directors to consider nonshareholder constituencies
could, in the context of an active "auction" of the Company, has anti-takeover
effects in situations where the interests of stakeholders of the Company,
including employees, suppliers, customers and communities in which the Company
does business, conflict with the short-term maximization of shareholder value.

The Wisconsin Control Share Statute may deter any shareholder from acquiring in
excess of 20% of the outstanding stock of the Company and the Wisconsin Fair
Price Statute may discourage any attempt by a shareholder to squeeze out
shareholders without offering an appropriate premium purchase price.  In
addition, the Wisconsin Defensive Action Restrictions may have the effect of
deterring a shareholder from acquiring the Company's shares with the goal of
seeking to have the Company repurchase the shares at a premium.

The statutory provisions and the Company's Articles of Incorporation and By-Law
provisions referenced above are intended to encourage persons seeking to acquire
control of the Company to initiate such an acquisition through arms-length
negotiations with the Company's Board of Directors, and to ensure that
sufficient time for consideration of such a proposal, and any alternatives, is
available.  Such measures are also designed to discourage investors from
attempting to accumulate a significant minority position in the Company and then
use the threat of a proxy contest as a means to pressure the Company to
repurchase shares at a premium over the market value.  To the extent that such
measures make it more difficult for, or discourage, a proxy contest or the
assumption of control by a holder of a substantial block of the Company's stock,
they could increase the likelihood that incumbent directors will retain their
positions, and may also have the effect of discouraging a tender offer or other
attempt to obtain control of the Company, even though such attempt might be
beneficial to the Company and its shareholders.

Forms of the Company's Articles of Incorporation and By-Laws are attached to
this Registration Statement as Exhibits 2.1 and 2.4, respectively, and are
incorporated herein by reference.  The foregoing description of certain
provisions of the Amended and Restated Articles of Incorporation and the By-Laws
does not purport to be complete and is subject to, and is qualified in its
entirety by reference to, the Amended and Restated Articles of Incorporation and
the By-Laws, including definitions of certain terms in each respective document.

DIVIDEND POLICY

To date the Company has paid no cash dividends on its Common Stock.  The Company
intends to retain its future earnings, if any, to finance the expansion of its
business and for general corporate purposes.  The Company does not anticipate
paying any cash dividends on its common stock in the future.  Any payment of
future dividends will be at the discretion of the Company's Board of Directors
and will depend upon, among other things, the Company's earnings, financial
condition, capital requirements, level of indebtedness, contractual restrictions
with respect to the payment of dividends and other factors that the Company's
Board of Directors deems relevant.

TRANSFER AGENT

The transfer agent for the Company's common stock is Fidelity Transfer Company,
1800 Southwest Temple Suite #301, Box 53, Salt Lake City, UT 84115.

                                    PART II.

ITEM 1.     MARKET PRICE OF AND DIVIDENDS ON THE REGISTRANT'S COMMON EQUITY AND
            OTHER SHAREHOLDER MATTERS.

The Company's common stock has been traded on the OTC Bulletin Board as a non-
reporting company since 1988.  On December 1, 1999, the Company's common stock
began trading on the Electronic Pink Sheet.  The amount of shares in the hands
of non-employee shareholders has historically been less than 20% of total shares
outstanding.  Trading volume has historically been negligible.  The high and low
bid prices at the close of each fiscal quarter for the past 14 quarters are as
follows (adjusted for 3 for 1 stock split as of September 21, 1999):


                                                        Bid
                                              ----------------------
        QUARTER ENDED                          High            Low
     --------------------                     ------          ------
     June 30, 1996                               NA             NA
     September 30, 1996                          NA             NA
     December 30, 1996                         1.375           0.328
     March 31, 1997                            1.000           0.672

     June 30, 1997                             0.672           0.672
     September 30, 1997                        1.672           0.672
     December 31, 1997                         3.328           1.672
     March 31, 1998                            2.672           1.922

     June 30, 1998                             2.328           1.672
     September 30, 1998                        3.000           1.828
     December 31, 1998                         2.250           1.672
     March 31, 1999                            2.328           1.672

     June 30, 1999                             2.171           1.672
     September 30, 1999                       11.000           1.672
     Quarter through November 30, 1999        14.000           7.625

Source:  Dow Jones News Retrieval Service (Invest-text database)

These quotations represent bid prices without retail markup, markdown, or
commission, and may not reflect actual transactions.

As of September 30, 1999, there were approximately 169 shareholders of record of
the Company's common stock.

The Company has not paid any cash dividends for the past three fiscal years or
during the interim period presented and has no intention to pay a dividend.

ITEM 2.     LEGAL PROCEEDINGS

The Company is, from time to time, a party to litigation arising in the normal
course of its business.  The Company believes that none of these actions will
have a material adverse effect on the financial condition or results of
operations of the Company.  Currently there are no litigation claims open.

ITEM 3.     CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS.

Not applicable.

ITEM 4.     RECENT SALES OF UNREGISTERED SECURITIES

From fiscal 1997 through September 30, 1999,  all of the sales of the  Company's
securities  by  the  Company  have  been  unregistered.    The  following  table
summarizes all stock  sales (post split)  that have occurred  during this  time.
All sales or grants were made to employees of the Company.

<TABLE>
Purchase Date         Number of shares    Per Share Amount    Total Value    Type of Transaction            Exemption
- -------------         ----------------    ----------------    -----------    -------------------            ---------
<S>                   <C>                 <C>                 <C>            <C>                            <C>
June 1996                    3,000              $0.58            $1,750       Stock Grant                       701
August 1996                186,000               0.33            62,000       Cash sale                        4(2)
October 1996                 3,000               0.33             1,000       Stock Grant                       701
November 1996                3,000               0.33             1,000       Cash Sale                        4(2)
September 1997              27,000               1.16            31,500       Sale in exchange for note        4(2)
October 1997                 1,500               1.16             1,750       Stock Grant                       701
November 1997                6,522               1.16             7,609       Cash Sale                        4(2)
November 1997              144,000               1.16           168,000       Sale in exchange for note        4(2)
January 1998                 4,311               3.08            13,292       Cash Sale                        4(2)
February 1998                1,506               2.42             3,649       Cash Sale                        4(2)
May 1998                    11,766               1.96            23,121       Cash Sale                        4(2)
June 1998                    3,000               2.25             6,750       Stock Grant                       701
August 1998                  3,000               2.18             6,550       Stock Grant                       701
August 1998                364,500               1.88           686,475       Sale in exchange for note        4(2)
July 1999                  223,200              $1.83          $408,456       Sale in exchange for note        4(2)
</TABLE>

Each  sale, including  those exempt  pursuant to  Section 4(2) listed  above, is
between  the  Company  and  an officer  or  employee  based  upon  face to  face
discussions  and   negotiations.  Each  purchaser   represented  that  they  are
acquiring the common stock  for their own account and understand the issuance is
based  upon an exemption from registration  under the Securities Act of 1993, as
amended.  Such  purchasers met  with  management  and asked  questions, received
financial  information  about  the  Company,  and  had  an  opportunity  to  ask
management about  the Company and its prospects.  Each such purchaser  confirmed
in  writing  that  he  or  she  was  acting  as an  accredited investor or  is a
sophisticated  investor or  had  such  knowledge  and  experience  in  financial
business matters as to be capable of evaluating the relative merits and risks of
such purchase of Company Common Stock.

The Company has determined  its per share  amount based on  the trailing 30  day
average midpoint between the  ask and bid  price as listed  on the OTC  Bulletin
Board.

On September 28, 1999,  the Company issued 2,704,928  shares of common stock  in
response to  having declared  a share  dividend at  the rate  of two  shares  of
authorized but unissued common stock, $0.02  par value, of the Company for  each
share of  common  stock issued  and  outstanding at  the  close of  business  on
September 21, 1999 (the  "Effective Date"), so as  to effect a  3 for 1  forward
stock split in the form of a share dividend (the "Stock Split").

ITEM 5.     INDEMNIFICATION OF DIRECTORS AND OFFICERS

LIMITATION ON LIABILITY OF DIRECTORS

Under the WBCL, director immunity from liability to a corporation or its
shareholders for monetary liabilities applies automatically unless it is
specifically limited by a corporation's articles of incorporation (which is not
the case with the Company's Articles of Incorporation).  Excepted from that
immunity are:  (i) a willful failure to deal fairly with the corporation or its
shareholders in connection with a matter in which the director has a material
conflict of interest; (ii) a violation of criminal law (unless the director had
reasonable cause to believe that his or her conduct was lawful or no reasonable
cause to believe that his or her conduct was unlawful); (iii) a transaction from
which the director derived an improper personal profit; and (iv) willful
misconduct.

INDEMNIFICATION AND INSURANCE

Under Section 180.0851 (1) of the WBCL, the Company is required to indemnify a
director or officer to the extent such person is successful on the merits or
otherwise in the defense of a proceeding, for all reasonable expenses incurred
in the proceeding if such person was a party because he or she was a director or
officer of the Company.  In all other cases, the Company is required by Section
180.0851 (2) of the WBCL to indemnify a director or officer against liability
incurred in a proceeding to which such person was a party because he or she was
an officer or director of the Company, unless it is determined that he or she
breached or failed to perform a duty owed to the Company and the breach or
failure to perform constitutes:  (i) a willful failure to deal fairly with the
Company or its shareholders in connection with a matter in which the director or
officer has a material conflict of interest; (ii) a violation of criminal law,
unless the director or officer had reasonable cause to believe his or her
conduct was lawful or no reasonable cause to believe his or her conduct was
unlawful; (iii) a transaction from which the director or officer derived an
improper personal profit; or (iv) willful misconduct.  Section 180.0858 (1) of
the WBCL provides that, subject to certain limitations, the mandatory
indemnification provisions do not preclude any additional right to
indemnification or allowance expenses that a director or officer may have under
the Company's articles of incorporation, bylaws, a written agreement or a
resolution of the Board of Directors or shareholders.

Section 180.0859 of the WBCL provides that it is the public policy of the State
of Wisconsin to require or permit indemnification, allowance of expenses and
insurance to the extent required or permitted under Sections 180.0850 to
180.0858 of the WBCL for any liability incurred in connection with a proceeding
involving a federal or state statute, rule or regulation regulating the offer,
sale or purchase of securities.

Section 180.0828 of the WBCL provides that, with certain exceptions, a director
is not liable to a corporation, its shareholders, or any person asserting rights
on behalf of the corporation or its shareholders, for damages, settlements,
fees, fines, penalties or other monetary liabilities arising from a breach of,
or failure to perform, any duty resulting solely from his or her status as a
director, unless the person asserting liability proves that the breach or
failure to perform constitutes any of the four exceptions to mandatory
indemnification under Section 180.0851 (2) referred to above.

Under Section 180.0833 of the WBCL, the directors of the Company against whom
claims are asserted with respect to the declaration of an improper dividend or
other distribution to shareholders to which they assented are entitled to
contribution from other directors who assented to such distribution and from
shareholders who knowingly accepted the improper distribution, as provided
therein.

Article VIII of the Company's By-Laws contains provisions that generally
parallel the indemnification provisions of the WBCL and cover certain procedural
matters not dealt with in the WBCL.

Directors and officers of the Company are not covered by directors' and
officers' liability insurance under which they would be insured against expenses
and liabilities arising out of proceedings to which they could be parties by
reason of being or having been directors or officers.

                                 GENROCO, INC.

                       CONSOLIDATED FINANCIAL STATEMENTS

                   YEARS ENDED MARCH 31, 1999, 1998 AND 1997

                                    CONTENTS

Report of Public Accountants                                          27

Consolidated Financial Statements

Consolidated Balance Sheets                                           28
Consolidated Statements of Operations                                 29
Consolidated Statements of Cash Flows                                 30
Consolidated Statements of Stockholders' Investment                   31
Consolidated Notes to Financial Statements                            32

                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To the Board of Directors and Stockholders of
GENROCO, Inc.:

We have audited the accompanying consolidated balance sheets of GENROCO, Inc. (a
Wisconsin corporation) and subsidiaries as of March 31, 1999 and 1998, and the
related consolidated statements of operations, stockholders' investment and cash
flows for each of the three years in the period ended March 31, 1999.  These
financial statements are the responsibility of the Company's management.  Our
responsibility is to express an opinion on these financial statements based on
our audits.

We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present
fairly, in all material respects, the financial position of GENROCO, Inc. and
subsidiaries as of March 31, 1999 and 1998, and the results of their operations
and their cash flows for each of the three years in the period ended March 31,
1999, in conformity with generally accepted accounting principles.

                                /s/ ARTHUR ANDERSEN LLP

Milwaukee, Wisconsin,
May 7, 1999.
Except for Note 2(k), as to which the date is
October 13, 1999

                         GENROCO, INC. AND SUBSIDIARIES
                         ------------------------------
                          CONSOLIDATED BALANCE SHEETS
                          ---------------------------

<TABLE>
                                                                                                       (Unaudited)
                                                            Year ended March 31,             Six  months ended September 30,
                                                        ---------------------------          -------------------------------
                 ASSETS                                  1999                 1998                1999                1998
                 ------                                 ------               ------              ------              ------
<S>                                                      <C>                  <C>                 <C>                 <C>
CURRENT ASSETS:
Cash and cash equivalents                              $524,359            $506,186            $493,308            $211,945
Accounts receivable, net of allowance of $3,000         904,373             533,353             692,793             728,507
Inventories                                             458,608             680,516             632,454             551,284
Prepaid expenses                                         56,504              65,275             134,213              62,271
Employee advances                                        13,482              10,000              54,995              16,070
Deferred tax asset                                       34,000                   -              34,000                   -
                                                     ----------          ----------          ----------          ----------
Total current assets                                  1,991,326           1,795,330           2,041,763           1,570,077

PLANT AND EQUIPMENT, at cost:
Leasehold improvements                                   10,593              10,593              10,593              10,593
Machinery and equipment                                 577,223             851,284             755,148             497,603
                                                     ----------          ----------          ----------          ----------
                                                        587,816             861,877             765,741             508,196

Less- Accumulated depreciation and amortization         264,039             516,409             326,521             206,819
                                                     ----------          ----------          ----------          ----------

Net plant and equipment                                 323,777             345,468             439,220             301,377

OTHER ASSETS                                             28,314               9,825              37,226              14,563
                                                     ----------          ----------          ----------          ----------

Total assets                                         $2,343,417          $2,150,623          $2,518,209          $1,886,017
                                                     ----------          ----------          ----------          ----------
                                                     ----------          ----------          ----------          ----------

     LIABILITIES AND STOCKHOLDERS' INVESTMENT
     -----------------------------------------
CURRENT LIABILITIES:
Accounts payable                                       $145,323            $254,544            $356,647            $223,425
Income taxes payable                                     48,373             165,479                   -             199,298
Current portion of capital leases payable                98,264              96,878             128,153              84,919
Accrued payroll and payroll taxes                       180,392             126,899             114,609              87,433
Other accrued liabilities                                72,815              70,444              85,824             119,232
                                                     ----------          ----------          ----------          ----------

Total current liabilities                               545,167             714,244             685,233             714,307

DEFERRED TAX LIABILITY                                   34,800                   -              34,800                   -

LONG-TERM DEBT:
Line of credit                                          425,000             291,000             300,000             162,242
Capital leases payable                                  105,080             140,206             187,433             105,317
                                                     ----------          ----------          ----------          ----------
Total liabilities                                     1,110,047           1,145,450           1,207,466             981,866

STOCKHOLDERS' INVESTMENT:
Preferred stock, 1,000,000 shares authorized, no
  shares outstanding at June 30, 1999,
  March 31, 1999 and 1998                                     -                   -                   -                   -
Common stock, $.02 par value, 5,000,000 shares
  authorized, 4,057,392, 3,847,086, 3,482,820
  shares outstanding at September 30, 1999,
  March 31, 1999 and 1998, respectively                  76,941              69,657              81,148              77,302
Paid-in capital                                       1,586,078             897,341           1,968,607           1,612,592
Notes receivable from stockholders                     (608,316)           (154,008)           (862,701)           (802,346)
Advance to ESOP                                         (58,946)                  -             (85,981)           (185,247)
Retained earnings                                       237,613             192,183             209,670             201,850
                                                     ----------          ----------          ----------          ----------
Total stockholders' investment                        1,233,370           1,005,173           1,310,743             904,151
                                                     ----------          ----------          ----------          ----------

Total liabilities and stockholders' investment       $2,343,417          $2,150,623          $2,518,209          $1,886,017
                                                     ----------          ----------          ----------          ----------
                                                     ----------          ----------          ----------          ----------

               The accompanying notes to consolidated financial statements are an integral part of these statements.
</TABLE>


                         GENROCO, INC. AND SUBSIDIARIES
                         ------------------------------
                     CONSOLIDATED STATEMENTS OF OPERATIONS
                     -------------------------------------

<TABLE>
                                                                                              (Unaudited)
                                            Years ended March 31,                    Six months ended September 30,
                                    -------------------------------------        --------------------------------------
                                      1999           1998           1997           1999           1998           1997
                                    --------       --------       --------       --------       --------       --------
<S>                                   <C>            <C>            <C>            <C>            <C>            <C>
NET SALES                          $4,657,993     $5,788,365     $3,709,808     $2,286,175     $1,959,870     $3,636,749
COST OF GOODS SOLD                  1,831,371      2,346,115      1,261,062        847,830        834,647      1,441,785
                                   ----------     ----------     ----------     ----------     ----------     ----------
   Gross profit                     2,826,622      3,442,250      2,448,746      1,438,345      1,125,223      2,194,964
                                   ----------     ----------     ----------     ----------     ----------     ----------

OPERATING EXPENSES:
Research and development            1,134,007      1,044,424        712,902        546,984        503,223        535,824
Selling                               880,260        817,490        425,951        536,443        294,087        416,986
Customer service                       52,517         63,035         46,101         27,576         21,973         27,083
General and administrative            650,952        832,499        767,653        365,619        283,421        608,071
                                   ----------     ----------     ----------     ----------     ----------     ----------

   Total operating expenses         2,717,736      2,757,448      1,952,607      1,476,622      1,102,704      1,587,964
                                   ----------     ----------     ----------     ----------     ----------     ----------

   Income (loss) from operations      108,886        684,802        496,139        (38,277)        22,519        607,000

OTHER (EXPENSE) INCOME                (35,456)       153,866          5,123         (7,666)        (8,852)       127,551
                                   ----------     ----------     ----------     ----------     ----------     ----------

   Income (loss) before income taxes   73,430        838,668        501,262        (45,943)        13,667        734,551

PROVISION (CREDIT) FOR INCOME TAXES    28,000        204,770              -        (18,000)         4,000        190,770
                                   ----------     ----------     ----------     ----------     ----------     ----------

NET INCOME (LOSS)                     $45,430       $633,898       $501,262       $(27,943)       $ 9,667       $543,781
                                   ----------     ----------     ----------     ----------     ----------     ----------
                                   ----------     ----------     ----------     ----------     ----------     ----------

BASIC EARNINGS PER SHARE                $0.01          $0.19          $0.16         $(0.01)         $0.00          $0.16

FULLY DILLUTED EARNINGS PER SHARE       $0.01          $0.19          $0.16         $(0.01)         $0.00          $0.16

The accompanying notes to consolidated financial statements are an integral part of these statements.
</TABLE>


                         GENROCO, INC. AND SUBSIDIARIES
                         ------------------------------
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                     --------------------------------------

<TABLE>
                                                                                                   (Unaudited)
                                                  Years ended March 31,                    Six months ended September 30,
                                          --------------------------------------       --------------------------------------
                                            1999           1998           1997           1999           1998           1997
                                          --------       --------       --------       --------       --------       --------
<S>                                        <C>            <C>            <C>            <C>            <C>            <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income (loss)                        $45,430       $633,898       $501,262       $(27,943)       $ 9,667       $543,781

  Adjustments to reconcile net income (loss)
    to net cash provided by (used in)
    operating activities-
       Depreciation and amortization       109,888         86,256         57,300         62,482         50,798         36,423
       Provision for deferred taxes            800              -              -              -              -              -
       Compensation expense from
         forgiveness of notes
         receivable from stockholders      221,667         80,542              -        154,815         86,523              -
       Compensation expense from
         Grants of common stock             36,420          1,750          2,750              -              -              -
       Change in-
          Accounts receivable             (371,020)      (119,268)      (221,078)       211,580       (195,154)        40,121
          Inventories                      221,908        (34,692)      (377,735)      (173,846)       129,232       (115,678)
          Prepaid expenses and
            employee advances                5,289        (13,977)         1,064       (119,222)        (3,066)       (59,121)
          Other assets                     (19,265)        13,929         (8,316)        (8,912)        (4,738)       (31,394)
          Accounts payable                (109,221)      (238,627)       231,469        211,324        (31,119)      (133,755)
          Accrued ESOP contributions             -       (175,105)        85,168              -              -              -
          Accrued liabilities              (61,242)       198,749          9,620       (101,147)        43,141        664,163
          Accrued litigation costs               -       (356,051)             -              -              -       (249,051)
                                        ----------     ----------     ----------     ----------     ----------     ----------
            Total adjustments               35,224       (556,494)      (219,758)       237,074         75,617        151,708
                                        ----------     ----------     ----------     ----------     ----------     ----------
            Net cash provided by (used
              in) operating activities      80,654         77,404        281,504        209,131         85,284        695,489
                                        ----------     ----------     ----------     ----------     ----------     ----------

CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchase of plant and equipment          (87,421)      (236,731)      (157,492)      (177,925)        (6,709)       (74,240)
                                        ----------     ----------     ----------     ----------     ----------     ----------
            Net cash used in
              investing activities         (87,421)      (236,731)      (157,492)      (177,925)        (6,709)       (74,240)
                                        ----------     ----------     ----------     ----------     ----------     ----------

CASH FLOWS FROM FINANCING ACTIVITIES:
  Proceeds from long-term debt           1,397,690        505,032        144,882        175,453        600,242        318,931
  Principal payments of long-term debt  (1,297,430)      (136,912)       (73,973)      (188,211)      (775,848)      (294,699)
  (Sale) Purchase of common stock          (16,374)       (14,875)             -        (22,464)       (11,965)        (1,313)
  Payment of notes receivable
    from stockholders                            -         25,710         90,403              -              -              -
  Advance to ESOP                          (58,946)             -              -        (27,035)      (185,245)      (175,105)
                                        ----------     ----------     ----------     ----------     ----------     ----------
            Net cash provided by (used
              in) financing activities      24,940        378,955        161,312        (62,257)      (372,816)      (152,186)
                                        ----------     ----------     ----------     ----------     ----------     ----------

NET INCREASE (DECREASE) IN CASH
  AND CASH EQUIVALENTS                      18,173        219,628        285,324        (31,051)      (249,241)       469,063

CASH AND CASH EQUIVALENTS,
  beginning of period                      506,186        286,558          1,234        524,359        506,186        286,558
                                        ----------     ----------     ----------     ----------     ----------     ----------
CASH AND CASH EQUIVALENTS,
  end of Period                           $524,359       $506,186       $286,558       $493,308       $211,945       $755,621
                                        ----------     ----------     ----------     ----------     ----------     ----------
                                        ----------     ----------     ----------     ----------     ----------     ----------

               The accompanying notes to consolidated financial statements are an integral part of these statements.
</TABLE>

                    GENROCO, INC. AND SUBSIDIARIES
                    ------------------------------
          CONSOLIDATED STATEMENTS OF STOCKHOLDERS' INVESTMENT
          ----------------------------------------------------

<TABLE>
                                                                                Notes                                     Total
                                          Common Stock                        Receivable                  Retained    Stockholders'
                                     ----------------------     Paid-in         From         Advance      Earnings        Equity
                                      Shares        Amount      Capital     Stockholders     to ESOP     (Deficit)      (Deficit)
                                     -------       --------     -------     ------------     -------     ---------      ---------
<S>                                   <C>            <C>          <C>            <C>          <C>           <C>            <C>

BALANCE, March 31, 1996             3,099,981      $62,001     $617,822       $(53,113)     $      -     $(942,977)     $(316,267)

  Net income                                -            -            -              -             -       501,262        501,262
  Issuance--sale to officers          189,000        3,780       59,220        (63,000)            -             -              -
  Issuance--grants to directors         3,000           60        1,690              -             -             -          1,750
  Issuance--grants to employees         3,000           60          940              -             -             -          1,000
  Payments on notes
    receivable from stockholders            -            -            -         90,403             -             -         90,403
                                    ---------      -------   ----------      ---------      --------      --------     ----------
BALANCE, March 31, 1997             3,294,981       65,901      679,672        (25,710)            -      (441,715)       278,148

  Net income                                -            -            -              -             -       633,898        633,898
  Retirement of purchased shares       (6,000)        (120)     (14,755)             -             -             -        (14,875)
  Issuance--sale to directors         144,000        2,880      165,120       (168,000)            -             -              -
  Issuance--sale to employees          48,339          966       65,584        (66,550)            -             -              -
  Issuance - grant to employees         1,500           30        1,720              -             -             -          1,750
  Forgiveness of notes receivable
    from stockholders                       -            -            -         80,542             -             -         80,542
  Payments on notes receivable
    from stockholders                       -            -            -         25,710             -             -         25,710
                                    ---------      -------   ----------      ---------      --------      --------     ----------
BALANCE, March 31, 1998             3,482,820       69,657      897,341       (154,008)            -       192,183      1,005,173

  Net income                                -            -            -              -             -        45,430         45,430
  Retirement of purchased shares      (18,000)        (360)     (26,514)        10,500             -             -        (16,374)
  Issuance--sale to officers          255,000        5,100      475,150       (480,250)            -             -              -
  Issuance--sale to employees         109,500        2,190      204,035       (206,225)            -             -              -
  Issuance--grants to employees        17,766          354       36,066              -             -             -         36,420
  Forgiveness of notes
    receivable from stockholders            -            -            -        221,667             -             -        221,667
  Advance to ESOP                           -            -            -              -       (58,946)            -        (58,946)
                                    ---------      -------   ----------      ---------      --------      --------     ----------
BALANCE, March 31, 1999             3,847,086       76,941    1,586,078       (608,316)      (58,946)      237,613      1,233,370

  Net loss                                  -            -            -              -             -       (27,943)       (27,943)
  Retirement of purchased shares      (12,894)        (258)     (22,206)             -             -             -        (22,464)
  Issuance--sale to officers          132,300        2,646      239,904       (242,550)            -             -              -
  Issuance--sale to employees          90,900        1,819      164,831       (166,650)            -             -              -
  Forgiveness of notes
    receivable from stockholders            -            -            -        154,815             -             -        154,815
  Advance to ESOP                           -            -            -              -       (27,035)            -        (27,035)
                                    ---------      -------   ----------      ---------      --------      --------     ----------
BALANCE, September 30, 1999         4,057,392      $81,148   $1,968,607      $(862,701)     $(85,981)     $209,670     $1,310,743
                                    ---------      -------   ----------      ---------      --------      --------     ----------
                                    ---------      -------   ----------      ---------      --------      --------     ----------

The accompanying notes to consolidated financial statements are an integral part of these statements.
</TABLE>

                         GENROCO, INC. AND SUBSIDIARIES
                         ------------------------------


                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   ------------------------------------------

                            MARCH 31, 1999 AND 1998
                            -----------------------

(1)  Description of the Company-
     --------------------------

     GENROCO, Inc. and its subsidiaries (collectively the "Company") is a
     Wisconsin  corporation.  The Company is engaged in the design, manufacture
     and service of computer components to customers who are engaged in the
     production and sale of high performance computers and workstations as well
     as providing engineering and design services to customers on a worldwide
     basis.  These services include complex software and engineering designs for
     applications specific products requiring very high data transfer rates (in
     excess of 80 MB per second).  The Company operates as a single segment.
     Net sales for components were approximately 96% of total Company net sales
     in 1999.

     The Company had three customers that individually accounted for 34%, 28%
     and 19% of net sales in 1999.  The Company had four customers that
     individually accounted for 41%, 14%, 11% and 11% of net sales in 1998.  The
     Company had five customers that individually accounted for 27%, 17%, 12%,
     12% and 9% of net sales in 1997.

     Sales to foreign customers accounted for a significant portion of Company
     sales.  Sales to foreign countries were as follows:

                         Year Ended          Year Ended          Year Ended
                       March 31, 1999      March 31, 1998      March 31, 1997
                       --------------      --------------      --------------
     France              $1,599,000           $474,000           $  330,000
     Japan               $  887,000           $828,000           $1,038,000

(2)  Summary of Significant Accounting Policies-
     ------------------------------------------

     (a)  Interim financial information-
          -----------------------------

          The accompanying financial statements as of March 31, 1999 and 1998
          are audited and the six-month periods ending September 30, 1999, 1998
          and 1997 are unaudited.  In the opinion of management of the Company,
          the interim unaudited financial statements reflect all adjustments,
          consisting only of normal and recurring adjustments necessary for a
          fair presentation of the financial statements.  The results of
          operations for the six-month period ended September 30, 1999 are not
          necessarily indicative of the results that may be expected for the
          full year ending March 31, 2000.

     (b)  Revenue recognition-
          -------------------

          Revenue from product sales is recognized when the products are
          shipped.  Service revenue from engineering and design work is
          recognized as the services are provided.

     (c)  Principles of consolidation-
          ---------------------------

          The consolidated financial statements include the accounts of GENROCO,
          Inc. and its wholly owned subsidiary, GENROCO International, Inc.
          which serves as the operating entity of the Company.  The consolidated
          financial statements do not display the results of operations of
          VideoPropultion, Inc., as a stand alone entity, as this subsidiary was
          not formed until October 1, 1999.  All significant intercompany
          accounts and transactions have been eliminated.

     (d)  Cash and cash equivalents-
          -------------------------

          Cash equivalents are defined as short-term investments, which have an
          original maturity of three months or less and are readily convertible
          into cash.

     (e)  Inventories-
          -----------

          Inventories are stated at the lower of average cost, determined using
          the first-in, first-out method, or market.  Inventories consist of:

<TABLE>
                                                                                            (Unaudited)
                                                                March 31,                  September 30 ,
                                                           1999           1998           1999           1998
                                                         --------       --------       --------       --------
<S>                                                        <C>            <C>            <C>            <C>
Raw materials and work-in-process                        $335,528       $602,321       $458,098       $409,873
Reserve for obsolescence                                  (46,762)       (66,075)       (24,806)       (37,485)
Finished goods                                            169,842        144,270        199,162        178,896
                                                         --------       --------       --------       --------
                                                         $458,608       $680,516       $632,454       $551,284
                                                         --------       --------       --------       --------
                                                         --------       --------       --------       --------
</TABLE>

     (f)  Plant and equipment-
          -------------------

          Plant and equipment are stated at cost.  The related depreciation and
          amortization expense has been provided using the straight-line method
          over the estimated lives of the machinery and equipment (3 to 5 years)
          and over the shorter of five years or the life of the lease for
          leasehold improvements.  Equipment leases that meet the criteria of
          capital leases have been capitalized and are being amortized over the
          lesser of the estimated lives of the machinery and equipment or the
          term of the lease.  Depreciation and amortization expense was
          approximately $110,000, $86,000, and $57,000 for 1999, 1998 and 1997,
          respectively.

  (g)     Other assets-
          ------------

          Other assets are composed of the following:

<TABLE>
                                                                                                       (Unaudited)
                                                                          March 31,                   September 30,
                                                                     1999           1998           1999           1998
                                                                    -------        -------        -------        -------
<S>                                                                     <C>            <C>            <C>            <C>
Patent (net of accumulated amortization of $4,294 and $3,519
  as of March 31, 1999 and 1998, and $5,182 and $3,906 as of
  September 30, 1999 and 1998 respectively)                         $13,913         $7,604        $13,025        $12,341
Cash surrender value on insurance policies (net of loans of
  $84,244 and $87,723 as of March 31, 1999 and 1998, and
  $84,244 and $85,502 as of September 30, 1999 and 1998
  respectively)                                                      14,401          2,221         24,201          2,222
                                                                    -------         ------        -------        -------
                                                                    $28,314         $9,825        $37,226        $14,563
                                                                    -------         ------        -------        -------
                                                                    -------         ------        -------        -------
</TABLE>

     (h)  Research and development costs-
          ------------------------------

          Research and development costs are expensed as incurred and shown
          separately as a component of operating expenses on the Consolidated
          Statements of Operations.

     (i)  Use of estimates-
          ----------------

          The preparation of financial statements in conformity with generally
          accepted accounting principles requires management to make estimates
          and assumptions that affect the reported amounts of assets and
          liabilities and disclosure of contingent assets and liabilities at the
          date of the financial statements and the reported amounts of revenues
          and expenses during the reporting period.  Actual results could differ
          from those estimates.

     (j)  Net income per common share-
          ---------------------------

          The Company accounts for earnings per share according to the
          provisions of Statement of Financial Accounting Standards No. 128,
          "Earnings Per Share" for purposes of calculating earnings per share.

          Basic earnings per share of common stock is computed by dividing net
          income by the weighted average number of common shares outstanding
          during the period.  Diluted earnings per share of common stock is
          computed by dividing net income by the average number of common shares
          and common equivalent shares related to the assumed exercise of stock
          options and warrants.  Average common shares for computation of basic
          earnings per share were 1,256,086, 1,118,722 and 1,073,135 in 1999,
          1998 and 1997, respectively.  The Company does not have any common
          stock equivalents and therefore diluted earnings per share are
          identical to basic earnings per share.

     (k)  Stock Split-
          -----------

          On September 28, 1999 the Company issued two additional shares of
          stock to all shareholders of record as of September 21, 1999.  All
          stock disclosures have been restated to effect this split.

     (l)  Reclassifications-
          -----------------

          Certain reclassifications have been made to the prior year amounts for
          consistency with the current year presentation.

(3)  Revolving Credit Agreement-
     --------------------------

     During 1998, the Company entered into a revolving credit agreement with a
     major bank, which allows the Company to borrow up to $500,000 based on a
     borrowing base, as defined.  The agreement bears interest at the rate of
     LIBOR plus 2.75% (approximately 7.72% at March 31, 1999), terminates on
     July 31, 2000, and has restrictive covenants including an obligation to
     maintain tangible net worth in excess of $1,000,000 and $1,250,000 for 1999
     and 2000, respectively.  The agreement is collateralized by current
     accounts receivable balances.

     The balance outstanding was $425,000 and $291,000 as of March 31, 1999 and
     1998, respectively.  The revolver is classified as long-term as the Company
     believes that it has the ability to maintain a borrowing base level during
     the next year sufficient to support the outstanding balance.

(4)  Long-Term Debt-
     --------------

     Long-term debt consists of:

<TABLE>
                                                                                   (Unaudited)
                                                      March 31,                   September 30,
                                                 1999           1998           1999           1998
                                               --------       --------       --------       --------
<S>                                                 <C>            <C>            <C>            <C>
Line of credit (See Note 3)                    $425,000       $291,000       $300,000       $162,242
Capital leases                                  203,344        237,084        315,586        190,236
                                               --------       --------       --------       --------
                                                628,344        528,084        615,586        352,478
Less- Current portion                           (98,264)       (96,878)      (128,153)       (84,919)
                                               --------       --------       --------       --------
          Total long-term debt                 $530,080       $431,206       $487,433       $267,559
                                               --------       --------       --------       --------
                                               --------       --------       --------       --------
</TABLE>


     The capital leases are for machinery and equipment.  These leases range
     from 36 to 60 months and bear interest ranging from 9.65% to 17.12%.

     The maturities of long-term debt outstanding as of March 31, 1999 are as
     follows:

                        Fiscal Year                Maturity
                        -----------                --------
                           2000                    $ 98,264
                           2001                     491,921
                           2002                      26,152
                           2003                       6,556
                           2004                       5,451
                                                   --------
                                                   $628,344
                                                   --------
                                                   --------

(5)  Income Taxes-
     ------------

     The Company accounts for income taxes according to provisions of Statement
     of Financial Accounting Standards No. 109 "Accounting for Income Taxes."

     Components of the deferred income taxes are as follows:

                                                              March 31,
                                                        ---------------------
                                                         1999           1998
                                                        ------         ------
          Current deferred tax asset-
          Warranty reserve                                $975           $975
          Accrued employee benefits                      7,239          8,021
          Inventory adjustments                         22,651         33,036
          Bad debt reserve                               1,170          1,170
          Other                                          2,765          4,398
                                                      --------       --------
                    Total current deferred tax asset    34,800         47,600

          Noncurrent deferred tax liability-
            Property, plant and equipment             $(34,800)      $(32,900)
                                                      --------       --------

          Net deferred tax asset                      $      -        $14,700

          Valuation allowance                                -        (14,700)
                                                      --------       --------
                    Net deferred tax liability        $      -       $      -
                                                      --------       --------
                                                      --------       --------

     The following is a summary of components of the provision for income taxes:

                                                        March 31,
                                            ---------------------------------
                                              1999         1998        1997
                                            --------     --------    --------
          Pretax book income                 $73,430     $838,668   $ 501,262
                                             -------     --------   ---------
                                             -------     --------   ---------

             Federal tax                     $20,400     $285,147   $ 209,290
             State tax                         6,800       43,065      48,630
             Reversal of valuation allowance       -      (14,812)   (257,920)
             Business tax credits                  -     (108,630)          -
                                             -------     --------   ---------
             Current                          27,200      204,770           -
             Deferred                            800            -           -
                                             -------     --------   ---------

          Total provision                    $28,000     $204,770   $       -
                                             -------     --------   ---------
                                             -------     --------   ---------

     A reconciliation of the statutory Federal income tax rate to the effective
     income tax rate is as follows:

                                                        March 31,
                                            ---------------------------------
                                              1999         1998        1997
                                            --------     --------    --------
          Federal statutory rate              34.0%        34.0%       34.0%
          State income tax, net of
            Federal benefit                    5.2          5.2         5.2
          Reversal of valuation allowance        -         (1.8)      (39.2)
          Business tax credits and other      (1.1)       (13.0)          -
                                             -----        -----       -----

          Effective income tax rate           38.1%        24.4%          -%
                                             -----        -----       -----
                                             -----        -----       -----

(6)  Supplemental Disclosure of Cash Flow Information-
     ------------------------------------------------

                                                         March 31,
                                              1999         1998        1997
                                            --------     --------    --------
          Cash paid during the year for-
            Interest                        $ 31,646      $22,064     $ 8,977
            Income taxes                    $174,066      $39,291     $     -

          Noncash items-
            Issuance of common stock for
              notes receivable from
              stockholders                  $686,475     $234,550     $63,000
            Forgiveness of notes receivable
              from stockholders             $221,667     $ 80,542     $     -

                                                (Unaudited) September 30,
                                              1999         1998        1997
                                            --------     --------    --------
          Cash paid during the six month
            period for-
              Interest                       $18,464      $13,158      $8,178
              Income taxes                   $     -      $    -       $7,000

          Noncash items-
            Issuance of common stock for
              notes receivable from
              stockholders                  $409,200     $686,475      $    -
            Forgiveness of notes receivable
              from stockholders             $154,815     $ 86,523      $    -

(7)  Transactions with Related Parties-
     ---------------------------------

     As of March 31, 1999 and 1998, the notes receivable from stockholders were
     $608,316 and $154,008, respectively.  The 1998 notes are payable over terms
     ranging from 15 to 24 months, and bear interest at 5.8%.  The 1999 notes
     are payable over 36 months and bear interest at 5.8%.

(8)  Lease Commitments-
     -----------------

     The Company leases its operating facility located in Slinger, Wisconsin,
     under an agreement expiring October 31, 1999.  The Company has options to
     renew the lease agreement.  The Company also has options to rent additional
     adjacent space upon 90 days notice and to buy the entire building at the
     end of the lease term or at any time during the lease term (or extended
     term).  Total rent expense was approximately $109,000, $103,000 and $52,000
     in 1999, 1998 and 1997, respectively.

     As of March 31, 1999, the approximate future minimum lease payments under
     operating leases are as follows:

                              Year             Amount
                              ----             ------
                              2000            $43,000

(9)  Employee Benefit Plans-
     ----------------------

     The Company has an Employee Stock Ownership Plan and Trust (the "Plan"),
     covering substantially all domestic employees.  The Company's contribution
     to the Plan is discretionary and is determined annually by the Board.

     Expense recorded under the Plan was approximately $131,000, $92,000 and
     $150,000 in 1999, 1998 and 1997, respectively.

     The Company funded the current year contribution of $131,000, and made an
     advance to the Plan of approximately $59,000 that is included as a
     component of stockholders' investment on the balance sheet.

     The Plan owned 558,600 and 486,105 shares of Company stock as of March 31,
     1999 and 1998, respectively.

(10) Stock Options-
     -------------

     The Company granted executive stock options on March 1, 1997 that vested
     over three years beginning April 1, 1997.  During 1998, these options were
     cancelled prior to any options being exercised.

     The Company accounts for its option grants using the intrinsic value based
     method pursuant to APB Opinion No. 25 and Statement of Financial Accounting
     Standards No. 123 (SFAS No. 123) under which no compensation expense was
     recognized in 1999 and 1998.  All options granted in 1997 were terminated
     in 1998 and as such there was no compensation cost recognized for these
     options pursuant to the fair value method under SFAS No. 123.  No options
     were granted during 1999 or 1998.

<TABLE>
                                               (Unaudited)
                                            Six months ended
                                           September 30, 1999                   1999                          1998
                                         -----------------------       -----------------------       -----------------------
                                                        Weighted                      Weighted                      Weighted
                                                        Average                       Average                       Average
                                                        Exercise                      Exercise                      Exercise
                                         Options         Price         Options         Price         Options         Price
                                         --------       --------       --------       --------       --------       --------
<S>                                        <C>            <C>            <C>            <C>            <C>            <C>
Outstanding at beginning of year               -       $      -              -       $      -         24,000       $      -
Granted                                        -              -              -              -              -              -
Exercised                                      -              -              -              -              -              -
Forfeited                                      -              -              -              -        (24,000)             -
                                        --------       --------       --------       --------       --------       --------
Outstanding at end of year                     -       $      -              -       $      -              -       $      -
                                        --------       --------       --------       --------       --------       --------

Exercisable at end of period                   -       $      -              -       $      -              -       $      -
                                        --------       --------       --------       --------       --------       --------
                                        --------       --------       --------       --------       --------       --------
</TABLE>

(11) Capital Stock-
     -------------

     Preferred stock authorized is 1,000,000 shares.  As of March 31, 1999 and
     1998, respectively, no preferred stock had been issued.  Common stock
     authorized is 5,000,000 shares.  There were 3,847,086, 3,482,820 and
     3,294,981 shares outstanding (adjusted for 3 for 1 stock split in September
     1999) as of March 31, 1999, 1998 and 1997, respectively.

     Stock grants awarded during 1999 and 1998 were valued using an average of
     the bid and ask price for the thirty days prior to the grant date.

(12) Contingencies and Liabilities-
     -----------------------------

     During 1997, a court granted a summary judgment against the Company in
     favor of Avnet, Inc. ("AVNET") in the amount of $217,891.  The Company
     established a reserve relating to certain claims and counter claims, in the
     amount of $356,051 as of March 31, 1997.  During 1998, the case was settled
     and a payment of $75,000 was made in full settlement of all claims and
     counter claims and the balance of the reserve was recognized as
     nonoperating income during 1998.

                                    PART III

ITEM 1.     INDEX TO EXHIBITS

The exhibits listed in the following table have been filed as part of this
Registration Statement and may be found on the following sequential page
numbers.

2.1  Articles of Incorporation of the Company, as amended and
     restated to date *<F3>

2.2  Articles of Merger *<F3>

2.3  Agreement and Plan of Merger *<F3>

2.4  By-Laws of the Company *<F3>

3.1  Specimen form of the Company's Common Stock Certificate *<F3>

6.1  Building Purchase Agreement *<F3>

6.2  $1,000,000 Mortgage Note- M&I Bank *<F3>

6.3  $110,000 Mortgage Note - M&I Bank *<F3>

6.4  Mortgage - former property owner *<F3>

10.1 Consent of Arthur Andersen LLP

27   Financial Data Schedules

*<F3>  These items were previously filed with the Form 10-SB and are
       incorporated herein by reference.

                                   SIGNATURE

In accordance with Section 12 of the Securities Exchange Act of 1934, the
registrant caused this registration statement to be signed on its behalf by the
undersigned, thereunto duly authorized.

Dated:    December 31, 1999
          -----------------
                                        GENROCO, Inc.

                                        By   /s/ Carl A. Pick
                                             -----------------------------------
                                             Carl A. Pick
                                             Chief Executive Officer

                                        By   /s/ Keith E. Brue
                                             -----------------------------------
                                             Keith E. Brue
                                             Chief Financial Officer



                                                                    EXHIBIT 10.1

                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS

As independent public accountants, we hereby consent to the use of our reports
(and all references to our Firm) included in or made a part of this registration
statement.

                                           ARTHUR ANDERSEN LLP

Milwaukee, Wisconsin.
December 31, 1999.


<TABLE> <S> <C>

<ARTICLE>                                     5
<PERIOD-TYPE>                             6-MOS
<FISCAL-YEAR-END>                   MAR-31-2000
<PERIOD-END>                        SEP-30-1999
<CASH>                                  493,000
<SECURITIES>                                  0
<RECEIVABLES>                           693,000
<ALLOWANCES>                              3,000
<INVENTORY>                             632,000
<CURRENT-ASSETS>                      2,042,000
<PP&E>                                  766,000
<DEPRECIATION>                          327,000
<TOTAL-ASSETS>                        2,518,000
<CURRENT-LIABILITIES>                   685,000
<BONDS>                                       0
                         0
                                   0
<COMMON>                              1,311,000
<OTHER-SE>                                    0
<TOTAL-LIABILITY-AND-EQUITY>          2,518,000
<SALES>                               2,286,000
<TOTAL-REVENUES>                      2,286,000
<CGS>                                   848,000
<TOTAL-COSTS>                           848,000
<OTHER-EXPENSES>                      1,477,000
<LOSS-PROVISION>                              0
<INTEREST-EXPENSE>                       11,000
<INCOME-PRETAX>                         (46,000)
<INCOME-TAX>                            (18,000)
<INCOME-CONTINUING>                     (28,000)
<DISCONTINUED>                                0
<EXTRAORDINARY>                               0
<CHANGES>                                     0
<NET-INCOME>                            (28,000)
<EPS-BASIC>                               (0.01)
<EPS-DILUTED>                             (0.01)


</TABLE>


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