GENROCO INC
10-Q, 2000-02-15
COMPUTER INTEGRATED SYSTEMS DESIGN
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                              UNITED STATES

                     SECURITIES AND EXCHANGE COMMISSION

                           WASHINGTON, D.C.  20549

                               FORM 10-QSB
                  Quarterly Report Under Section 13 or 15(d)
                    of the Securities Exchange Act of 1934


For Quarter Ended             December 31, 1999
                  -----------------------------------------------------------

Commission File Number            1-15397
                       ------------------------------------------------------

                                GENROCO, INC.
- ----------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

               Wisconsin                            88-0230309
- ----------------------------------------------------------------------------
  (State or other jurisdiction of     (IRS Employer Identification Number)
    incorporation or organization)

                  255 Info Highway, Slinger, Wisconsin  53086
- ----------------------------------------------------------------------------
                   (Address of principal executive offices)

                              (262)  644-8700
- ----------------------------------------------------------------------------


              (Registrant's telephone number, including area code)

- ----------------------------------------------------------------------------
(Former name, former address and former fiscal year, if changed since last
 report)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12  months (or  for such shorter  period that  the registrant  was
required to  file  such  reports), and  (2)  has  been subject  to  such  filing
requirements for the past 90 days. YES _X_  NO ___

Indicate the number  of shares outstanding  of each of  the issuers' classes  of
common stock as of the latest practicable date.


               4,372,517  Shares, Common Stock, $.02 Par Value
- ------------------------------------------------------------------------------
                               GENROCO, INC.

                                FORM 10-QSB

                    For Quarter Ended December 31, 1999


                                  INDEX


                                                                     Page No.


PART I - FINANCIAL INFORMATION

     Item 1 - Financial Statements
                Consolidated Condensed Balance Sheets . . . .         3 - 4
                Consolidated Statements of Operations  . . . .            5
                Consolidated Condensed Statements of Cash Flows       6 - 7
                Notes to Unaudited Financial Statements . . .         8 - 9

     Item 2 - Management's Discussion and Analysis of Financial
                Condition and Results of Operations. . . . . .      10 - 12


PART II - OTHER INFORMATION

     Item 2 - Changes in Securities  . . . .. . . . . . . . . .          13

     Signature . . . . . . . . . . . . . .    . . . . . . . . .          13




                         PART I - FINANCIAL INFORMATION
1.  Financial Statements
                                GENROCO, INC.
                    CONSOLIDATED CONDENSED BALANCE SHEETS
                          (In Thousands of Dollars)

                                 ASSETS
                                              (Unaudited)       (Audited)
                                              -----------       ---------
                                             Dec. 31, 1999    Mar. 31, 1999
                                            --------------   --------------
CURRENT ASSETS:
  Cash and cash equivalents.................  $   2,158        $      524
  Receivables, less reserves of $3
    at December 31 and March 31,1999,
    respectively............................        210               904
  Inventories...............................        679               459
  Income taxes receivable...................        221                 0
  Other current assets......................        237               104
                                             ----------        ----------
     Total current assets...................      3,505             1,991

PROPERTY AND EQUIPMENT, at cost
     Building and leasehold improvements....      1,260                11
     Machinery and equipment................        775               577
     Less - Accumulated depreciation
       and amortization.....................        372               264
                                             ----------        ----------
     Net property, plant and equipment . . .      1,663               324
Other noncurrent assets. . . . . . . . . . .         48                28
                                             ----------        ----------
     Total assets. . . . . . . . . . . . . . $    5,216        $    2,343
                                             ==========        ==========


         LIABILITIES AND SHAREHOLDERS' INVESTMENT


CURRENT LIABILITIES:
  Accounts Payable . . . . . . . . . . . . .  $     451        $      145
  Federal and state income taxes . . . . . .          0                48
  Other current liabilities. . . . . . . . .        430               352
                                             ----------        ----------
        Total current liabilities. . . . . .        881               545

LONG-TERM DEBT
  Building mortgage    . . . . . . . . . . .      1,233                 0
  Capital Leases   . . . . . . . . . . . . .        175               105
  Line of credit   . . . . . . . . . . . . .          0               425

  Deferred Income Taxes. . . . . . . . . . .         35                35
                                             ----------        ----------
        Total liabilities. . . . . . . . . .      2,324             1,110

SHAREHOLDERS' INVESTMENT:
  Common Stock, $.02 par value, 5,000,000
    Shares authorized, 4,372,517 issued and
    Outstanding on December 31, 1999 and
    3,847,086 issued and outstanding on
    March 31, 1999  . . . . . .. . . . . . .         87                77
  Additional paid-in capital . . . . . . . .      3,198               918
  Retained earnings. . . . . . . . . . . . .       (393)              238
                                             ----------        ----------
     Total shareholders' investment. . . . .      2,892             1,233
                                             ----------        ----------
     Total liabilities and shareholders'
      investment. .                          $    5,216        $    2,343
                                             ==========        ==========

See accompanying notes.


                                 GENROCO, INC.
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                (In Thousands of Dollars, Except Per Share Data)


<TABLE>
                                                             (Unaudited)
                                         -------------------------------------------------
                                            Three Months Ended         Nine Months Ended
                                               December 31,               December 31,
                                         -----------------------     ---------------------
                                             1999         1998         1999         1998
                                          ---------     --------     -------     ---------
<S>                                          <C>          <C>           <C>         <C>
     NET SALES  . . . . . . . . . . . .  $     351     $  1,288     $ 2,637     $  3,247

     COST OF GOODS SOLD   . . . . . . .        224          444       1,072        1,278
                                         ---------     --------     -------     ---------
        Gross Profit  . . . . . . . . .        127          844       1,565        1,969

     OPERATING EXPENSES:
       Engineering  . . . . . . . . . .        363          329         910          833
       Selling and administrative . . .        530          484       1,459        1,082
                                          ---------     --------     -------     --------
                                               893          813       2,369        1,915
                                          ---------     --------     -------     ---------
     (Loss)Income  from operations . . .      (766)          31        (804)          54

       Interest expense. . . . . . . . .       (38)         (12)        (55)         (25)
       Interest income . . . . . . . . .         0            3           6           10
       Other non-operating expenses  . .       (10)          (7)         (7)         (10)
                                          ---------     --------     -------     ---------
     (LOSS) INCOME BEFORE TAXES. . . . .      (814)          15        (860)          29

       Benefit (Provision) - Income taxes.     211           (7)         229         (11)
                                          ---------     --------     -------     ---------
     NET (LOSS) INCOME. . . . . . . . .   $   (603)    $      8     $  (631)     $    18
                                          =========    =========    =========    =========
     BASIC (LOSS) EARNINGS PER SHARE  .   $   (.14)    $    .00     $  (.16)     $   .01

                                          =========    =========    =========    =========
     DILUTED (LOSS)EARNINGS
       PER SHARE . . . . . . . . . .      $   (.14)    $    .00     $  (.16)     $   .01
                                          =========    =========    =========    =========
     Average number of
      shares outstanding . . . . . . . .  4,179,717    3,864,075    4,030,313    3,740,529
                                          =========    =========    =========    =========
     Average number of
      shares - Assuming dilution  . . .   4,312,530    3,864,075    4,163,126    3,740,529
                                          =========    =========    =========    =========
</TABLE>


  See accompanying notes.


                                GENROCO, INC.
                CONSOLIDATED CONDENSED STATEMENTS OF CASH FLOWS
                          (In Thousands of Dollars)

                                                         (Unaudited)
                                                         ----------

                                                  Nine Months Ended Dec. 31,

                                                       1999        1998
                                                    ---------   ---------

CASH FLOWS FROM OPERATING ACTIVITIES:

  Net (loss) income. . . . . . . . . . . . . . . . .$   (631)    $     18
  Adjustments to reconcile net income to net
    cash provided by (used in) operating activities:
     Depreciation, amortization and deferred
       income taxes . . . . . . . . . . . . . . . . .    108           78
     Compensation epense from forgiveness of
       notes receivable from shareholders . . . . . .    253          161
     Change in assets and liabilities:
       Current assets, other than cash. . . . . . . .    340         (156)
       Current liabilities, other than
         notes payable  . . . . . . . . . . . . . . .     13          (71)
                                                    ---------   ---------
Net cash provided by operating activities                 83           30

CASH FLOWS FROM INVESTING ACTIVITIES:

  Additions to property, plant and equipment,
    net of retirements. . . . . . . . . . . . . . .   (1,448)         (69)
  Other, net                                             (18)          (7)
                                                    ---------    ---------
     Net cash used in investing activities. . . . .   (1,466)         (76)


CASH FLOWS FROM FINANCING ACTIVITIES:

  Proceeds from long-term debt. . . . . . . . . . .    1,592          792
  Principle payments of long-term debt. . . . . . .     (612)        (899)
  Sale (purchase)of common stock:
     Private Placement. . . . . . . . . . . . . . .    2,125            0
     Other. . . . . . . . . . . . . . . . . . . . .      (61)          86
  Advance to ESOP . . . . . . . . . . . . . . . . .      (27)        (185)

     Net cash generated by (used) in
       financing activities . . . . . . . . . . . .    3,017         (206)
                                                    ---------    ---------
  Net increase (decrease) in cash and
    cash equivalents. . . . . . . . . . . . . . . .    1,634         (252)
  Cash and cash equivalents at beginning of period.      524          506
                                                    ---------    ---------
  Cash and cash equivalents at end of period        $  2,158     $    254
                                                    =========    =========


SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:
                                                  (Unaudited) December 31,
                                                  ------------------------
                                                       1999        1998
                                                    ---------   ---------
Cash paid during year for:
     Interest                                      $      54    $      25
                                                   =========    =========


     Income taxes                                  $      40    $     179
                                                   =========    =========


See accompanying notes.


                         GENROCO, INC.
             NOTES TO UNAUDITED FINANCIAL STATEMENTS
                         DECEMBER 31, 1999

1.  BASIS OF PRESENTATION

The consolidated condensed financial statements include the accounts of GENROCO,
Inc. and  its  wholly  owned subsidiaries,  VideoPropulsion,  Inc.  and  GENROCO
International, Inc.  (collectively the  "Company" or  "GENROCO") and  have  been
prepared by the Company, without audit, pursuant to the rules and regulations of
the Securities  and  Exchange  Commission.   Certain  information  and  footnote
disclosures normally included  in financial statements,  prepared in  accordance
with generally accepted  accounting principles, have  been condensed or  omitted
pursuant to such rules and regulations,  and as such, the Company believes  that
the disclosures are adequate to make  the information presented not  misleading.
The results for the quarter ended December 31, 1999 may not be indicative of the
results for  the entire  year.   It is  suggested these  statements be  read  in
conjunction with the financial statements and the notes thereto included in  the
Company's Form 10-SB/A which was filed on October 14, 1999 and became  effective
on January 11, 1999.


2.  INVENTORIES

Cost of the Company's inventory is  determined using the average cost  first-in,
first-out (FIFO) inventory  valuation method.   The  distribution between  major
classes of inventories is as follows:

                                                      (Unaudited)
                                          March 31, 1999     December 31,1999
                                          --------------     ----------------
           Raw material and work-in
             process                         $  335,528         $   420,521
           Reserve for obsolescence             (46,762)            (74,805)
           Finished goods                       169,842             333,220
                                             ----------         -----------
                                             $  458,608         $   678,936
                                             ==========         ===========

3.  DISTRIBUTION OF SUBSIDIARY

In August of  1999, the Board  of Directors of  GENROCO began contemplating  the
spin-off and  distribution  of  the  Company's  Digital  Video  Broadcast  (DVB)
business as a  separate company to  be named VideoPropulsion,  Inc.  Since  that
time, the Company has been analyzing the implementation of such a plan.


4.  BUSINESS SEGMENTS

The Company  operates two  strategic businesses  that are  reportable  segments,
namely,the Digital Video Group and the Storage Area Network Group.


                                 (In Thousands of Dollars)
- -----------------------------------------------------------------------------
                Digital Video Division        Storage Area Network Division
                ----------------------------  -------------------------------
               Three Months   Nine Months    Three Months      Nine Months
                  Ended          Ended           Ended            Ended
               December 31,   December 31,   December 31,      December 31,
               1999   1998     1999  1998     1999   1998      1999    1998
               ----   ----     ----  ----     ----   ----      ----    ----
Net sales     $  66 $   64    $ 457 $ 278    $ 285 $1,224   $ 2,180 $ 2,969
 (Loss)
   Income
   from
   operations $(110)$ (34)   $  (49)$ (40)  $ (656)$   65   $  (754)$   (94)




Item 2.  Management's Discussion and Analysis of Financial Condition and Results
- --------------------------------------------------------------------------------
of Operations
- -------------

RESULTS OF OPERATIONS
- ----------------------

During the  Company's third  quarter ended  December 31,  1999, net  sales  were
$351,000, down 72.7%  from net sales  of $1,288,000 in  the third quarter  ended
December 31, 1998.  For the nine months ended December 31, 1999, net sales  were
$2,637,000, 18.8%  below net  sales of  $ 3,247,000  for the  nine months  ended
December 31,1998.  The reasons for the decline in revenue are primarily  related
to the fact that sales of the Company's traditional Fibre Channel products  have
declined faster than increasing sales of  new products relating to Storage  Area
Networks (switches, bridges and related adapter  cards) have materialized.   The
Company  continues  to  make  investments  in  developing  these  new  products.
Competitors are offering comparable Fibre Channel  products at lower prices  and
GENROCO has lost sales and market share during the quarter.  The lost sales have
impacted profitability.

The Company  believes  that it  is  generating increasing  excitement  with  its
demonstrations of  the viability  of building  platform, operating  system,  and
network independent storage  area networks (san).  Management believes that  the
company  has  positioned  itself  to  make  significant  contributions  to   the
continuing evolution of san technology and how it can be used in a wide  variety
of existing and future high performance lan and wan environments.  Several large
customers are  already evaluating  the Company's  new products  in their  unique
applications.  During the  next year, the Company  expects to show that  servers
running unix  from compaq,  sun, ibm,  & sgi,  as well  as a  variety linux  and
windows nt platforms can rapidly and efficiently communicate, interoperate,  and
access  shared  storage  directly  over   heterogeneous  lans  and  wans   using
traditional clustering and san software.

The Company further believes that the storage industry is moving from a  client-
server model to san implementations where all clients can have direct access  to
storage without going through an intermediary (the typical fibre channel san can
only provide this benefit  to local clients with  fibre channel enabled  hosts).
The Company expects that as a result of its technology, it will soon be possible
to have  gigabit ethernet,  oc48, hippi,  gsn, and  other type  network  clients
access storage  in  san  fashion  either  locally  or  remotely.  Several  large
customers  are  currently  evaluating  the  possibilities  of  integrating   the
company's san products into their individual applications.

Operating expenses in the third quarter  ended December 31, 1999 increased  9.8%
to $893,000 from $813,000 in  the same period a  year earlier.  Expenses  during
the  three  months  ended   December  31,  1999   were  favorably  impacted   by
approximately  $350,000  due  to  the  fact  that  selected  members  of  senior
management voluntarily reduced  their compensation  levels for  the three  month
period. Operating expenses for the nine  months ended December 31, 1999  totaled
$2,369,000, up 23.7%  from $1,915,000  for the  nine months  ended December  31,
1998.  The primary reasons for the increase  are related to product  development
and marketing/selling expenses in both periods.

Loss from operations for  the Company was $766,000  for the third quarter  ended
December 31, 1999,  compared to income  of $31,000 for  the third quarter  ended
December 31, 1998.   For the nine  months ended December  31, 1999, losses  from
operations totaled $804,000 compared  to income of $  54,000 from operations  in
the nine  months ended  December 31,  1998.   Decreased sales  of the  Company's
traditional Fibre Channel products was the primary reason for the reduced income
from operations.   These factors combined,  accounted for the  decrease in  both
gross profit margins  and operating income  in both the  third quarter and  nine
months ended December 31, 1999.

The Company's results of operations, by business segment, are shown in Note 4 to
the accompanying  financial statements.   Storage  Area Network  Group sales  in
third quarter ended  December 31, 1999  were 76.7% below  the comparable  period
ended December 31, 1998.  Storage Area  Network Group sales for the nine  months
ended December 31, 1999 were 26.6% down from the nine months ended December  31,
1998.  The reasons for the lower sales, income from operations, and margins were
discussed above.   The  Digital Video  Group sales  in the  third quarter  ended
December 31, 1999 equaled sales for  the third quarter ended December 31,  1998.
Nine month year-to-date Digital Video Group sales for the period ended  December
31, 1999 were 64.4% higher than  the comparable period ended December 31,  1998.
The Digital Video Group experienced losses from operations totaling $110,000 and
$34,000 for the  third quarter ended  December 31, 1999  and December 31,  1998,
respectively.

Interest expense in  the third  quarter ended December  31, 1999  was $  38,000,
316.7% more than the $12,000 for the three month period ended December 31, 1998.
This is primarily due to a new  facility mortgage entered into during the  third
quarter ended December 31, 1999.   For the nine  months ended December 31,  1999
interest expense has increased 220.0% to $55,000 from $25,000 a year earlier.

The Company's  net  loss for  the  third quarter  ended  December 31,  1999  was
$603,000, or $.14 per share, compared to income of $8,000 for the third  quarter
ended December 31, 1998.    Losses for the nine  months ended December 31,  1999
were $631,000 or $.16 per share, compared to income of $18,000 or $.01 per share
for the nine months ended December 31, 1998.  Results were impacted as described
above.

Y2K UPDATE
- -----------

Through the  first  month of  the year 2000, the Company's  operations are fully
functioning and have not experienced any significant issues  associated with the
Year 2000. Our customer-support  operations continue to  communicate to us  that
our customers have not reported  any consequential  Year 2000 incidents.  At our
facilities, we  have  not experienced  any significant Year  2000-related issues
that would  affect  our  ability to  manufacture,  ship,  sell  or  service  our
products.  While  we are  encouraged by the success of our Year 2000 efforts and
that of our customers  and partners, we will continue to offer Year 2000 support
to customers and monitor our own operations.


LIQUIDITY AND CAPITAL RESOURCES
- --------------------------------

Working capital at December 31, 1999 was $2,624,000, $1,178,000 (181.5%)  higher
than $1,446,000 at March 31, 1999.  The increase was due to a private  placement
raising $2,125,000 for 265,625  shares of restricted common stock (at a price of
$8.00 per share with attached warrants  for 132,813 shares at an exercise  price
of $12.00 per share).

The Company's current ratio was 3.98:1  at December 31, 1999 compared to  3.65:1
at March 31, 1998.

Cash flow used in  operations for the  nine months ended  December 31, 1999  was
$83,000 compared to $30,000 for the nine  months ended December 31, 1998.   Cash
flow declined  in the  third quarter  due to  losses incurred  related to  lower
sales.

Outstanding long-term debt at December 31, 1999 includes $1,232,816 borrowed  to
finance the purchase of the Company's facility in Slinger, Wisconsin.

The Company maintains a $700,000  unsecured long-term revolving credit  facility
(the "facility") under which all its outstanding borrowings have been made.   At
december 31, 1999,  the Company had  $160,000 of  available borrowing  capacity.
The Company  believes that  the combination  of  existing cash  (including  cash
generated from  the private  placement), available  borrowing capacity  and  the
company's ability to  obtain additional  long-term indebtedness  is adequate  to
finance the Company's operations for the foreseeable future.  However, in  order
to increase  investment in  the development  of sales  channels and  proprietary
technology, the Company believes that it will need to consider a public offering
or private placement to raise additional funds during fiscal 2001.  The  company
is currently evaluating its options in areas of equity financing.

CAUTIONARY STATEMENT
- --------------------

The following  is  a cautionary  statement  made under  the  Private  Securities
Litigation Reform Act  of 1995:   With the  exception of  historical facts,  the
statements contained  in  Item 2.  of  this Form  10-Q  may be  forward  looking
statements.   Actual  results may  differ  materially from  those  contemplated.
Forward looking statements  involve risks and  uncertainties, including but  not
limited to, the following  risks:  1) cyclical  downturns affecting the  markets
for capital goods, 2)  substantial increases in interest  rates that impact  the
cost of  the  Company's  outstanding  debt, 3)  the  success  of  Management  in
increasing sales  and maintaining  or improving  the  operating margins  of  its
businesses, 4) the availability of or material increases in the costs of  select
raw materials or  parts, and  5) actions taken  by competitors.   Investors  are
directed to the Company's documents, such  as its Annual Report on Form  10-SB/A
filed with the Securities and Exchange Commission.


                                 PART II

                             OTHER INFORMATION

Item 2.  Change in Securities
         --------------------

In December 1999,  the Company raised  $2,125,000 by selling  265,625 shares  of
restricted common stock at $8.00 per  share (with attached warrants to  purchase
132,813 shares  at a  $12.00 exercise  price)  in a  private placement  to  five
investors. In  January 2000,  additional funds  of $125,000  were raised  via  a
private placement selling 15,625 shares of restricted common stock at $8.00  per
share (with attached  warrants to  purchase 7,813  shares at  a $12.00  exercise
price) to two investors.


SIGNATURE

Pursuant to  the  requirements of  the  Securities  Exchange Act  of  1934,  the
registrant has  duly caused  this report  to  be signed  on  its behalf  by  the
undersigned thereunto duly authorized.


                               GENROCO, INC.
                               (Registrant)


                    /s/ Carl A. Pick
                    ---------------------------
                    Carl A. Pick
                    Chairman, CEO and Director


                    /s/ Keith E. Brue
                    -----------------------------------------------
                    Keith E. Brue
                    Chief Financial Officer, Secretary and Director
                    (Principal Accounting and Financial Officer)


DATE:  February 14, 2000


<TABLE> <S> <C>

<ARTICLE>     5

<S>                                          <C>
<PERIOD-TYPE>                                9-MOS
<FISCAL-YEAR-END>                            MAR-31-2000
<PERIOD-END>                                 DEC-31-1999
<CASH>                                       $2,158,000
<SECURITIES>                                  $0
<RECEIVABLES>                                $210,000
<ALLOWANCES>                                 $3,000
<INVENTORY>                                  $678,000
<CURRENT-ASSETS>                             $3,284,000
<PP&E>                                       $2,035,000
<DEPRECIATION>                               $372,000
<TOTAL-ASSETS>                               $4,955,000
<CURRENT-LIABILITIES>                        $660,000
<BONDS>                                      $0
                        $0
                                  $0
<COMMON>                                     $2,892,000
<OTHER-SE>                                   $0
<TOTAL-LIABILITY-AND-EQUITY>                 $4,955,000
<SALES>                                      $2,637,000
<TOTAL-REVENUES>                             $2,637,000
<CGS>                                        $1,072,000
<TOTAL-COSTS>                                $1,072,000
<OTHER-EXPENSES>                             $2,369,000
<LOSS-PROVISION>                             $0
<INTEREST-EXPENSE>                           $55,000
<INCOME-PRETAX>                              $(860,000)
<INCOME-TAX>                                 $(229,000)
<INCOME-CONTINUING>                          $(631,000)
<DISCONTINUED>                               $0
<EXTRAORDINARY>                              $0
<CHANGES>                                    $0
<NET-INCOME>                                 $(631,000)
<EPS-BASIC>                                  $(0.16)
<EPS-DILUTED>                                $(0.16)


</TABLE>


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