SEVENTH GENERATION INC
DEF 14A, 1998-06-04
CATALOG & MAIL-ORDER HOUSES
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SEVENTH GENERATION, INC.
ONE MILL STREET, BOX A26
BURLINGTON, VT   05401-1530



April 10, 1998



Dear Stockholder,

	You are cordially invited to attend the 1998 Annual Meeting of Stockholders of 
SEVENTH GENERATION, INC. (the "Company") to be held at 11:00 a.m. on Monday, 
May 4, 1998 at the Company's offices located at One Mill Street, Burlington, 
Vermont.

	At the Annual Meeting, six persons will be elected to the Board of Directors. 
Such other business will be transacted as may properly come before the Annual 
Meeting.

	We hope you will be able to attend the Annual Meeting.  Whether you plan to 
attend the Annual Meeting or not, it is important that your shares are 
represented.  Therefore, you are urged promptly to complete, sign, date and 
return the enclosed proxy card in accordance with the instructions set forth 
on the card.  This will ensure your proper representation at the Annual 
Meeting.

	Sincerely,



	Jeffrey A. Hollender
	President and Chief Executive Officer


YOUR VOTE IS IMPORTANT.
PLEASE RETURN YOUR PROXY PROMPTLY.







SEVENTH GENERATION, INC.

NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

To be Held Monday, May 4, 1998


To the Stockholders of Seventh Generation, Inc.:

	NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders of SEVENTH 
GENERATION, INC., a Vermont corporation (the "Company"), will be held on Monday,
May 4, 1998, at 11:00 a.m, at the Company's offices located at One Mill Street, 
Burlington, Vermont  for the following purposes:

1.      To elect six members to the Board of Directors to hold office until the
        next annual meeting of Stockholders and until their successors are duly
        elected and qualified.

2.      To transact such other business as may be properly brought before the 
        Annual Meeting and any adjournments thereof.

	The Board of Directors has fixed the close of business on March 16, 1998 as the
record date for the determination of Stockholders entitled to notice of and to 
vote at the Annual Meeting and at any adjournments thereof. 
 
	All Stockholders are cordially invited to attend the Annual Meeting.  Whether 
you plan to attend the Annual Meeting or not, you are requested to complete, 
sign, date and return the enclosed proxy card as soon as possible in accordance
with the instructions on the proxy card.  A pre-addressed, postage prepaid 
return envelope is enclosed for your convenience.

	

		
						BY ORDER OF THE BOARD OF DIRECTORS 
	


						Anita B. Lavoie
						SECRETARY

      April 10, 1998



SEVENTH GENERATION, INC.
ONE MILL STREET, BOX A26
BURLINGTON, VT   05401-1530
(802) 658-3773

_______________________________

PROXY STATEMENT
_______________________________

GENERAL INFORMATION

	This Proxy Statement is furnished in connection with the solicitation by the 
Board of Directors of SEVENTH GENERATION, INC. (the "Company"), a Vermont 
corporation, of proxies, in the accompanying form, to be used at the Annual 
Meeting of Stockholders to be held at the Company's offices located at One 
Mill Street, Burlington, Vermont on Monday, May 4, 1998, at 11:00 a.m., and 
any adjournments thereof (the "Meeting").

	Where the Stockholder specifies a choice on the proxy as to how his or her 
shares are to be voted, the shares will be voted accordingly.  If no choice 
is specified, the shares will be voted FOR the election of the six nominees 
for director named herein. Any proxy given pursuant to this solicitation may
be revoked by the person giving it at any time before its use by delivering 
to the Company a written notice of revocation or a duly executed proxy bearing
a later date.  Any Stockholder who has executed a proxy but is present at the 
Meeting, and who wishes to vote in person, may do so by revoking his or her 
proxy as described in the preceding sentence.  Shares represented by valid 
proxies in the form enclosed, received in time for use at the Meeting and 
not revoked at or prior to the Meeting, will be voted at the Meeting.  The 
presence, in person or by proxy, of the holders of a majority of the outstanding
shares of the Company's common stock, par value $.000333 per share ("Common 
Stock"), is necessary to constitute a quorum at the Meeting. 

	The affirmative vote of a plurality of the shares of Common Stock voted 
affirmatively or negatively at the Meeting is required with respect to the 
election of directors.  

	The close of business on March 16, 1998 has been fixed as the record date for 
determining the Stockholders entitled to notice of and to vote at the Meeting. 
As of the close of business on March 16, 1998, the Company had 2,428,791 shares
of Common Stock outstanding and entitled to vote.  Holders of Common Stock are 
entitled to one vote per share on all matters to be voted on by Stockholders.

	The cost of soliciting proxies, including expenses in connection with preparing
and mailing this Proxy Statement, will be borne by the Company.  In addition, 
the Company will reimburse brokerage firms and other persons representing 
beneficial owners of Common Stock of the Company for their expenses in 
forwarding proxy material to such beneficial owners.  Solicitation of proxies
by mail may be supplemented by telephone, telegram, telex and personal 
solicitation by the directors, officers or employees of the Company, who will
not be compensated for any such solicitation. 

	This Proxy Statement and the accompanying proxy are being mailed on or about 
April 10, 1998 to all Stockholders entitled to notice of and to vote at the 
Meeting.

	The Annual Report to Stockholders for the fiscal year ended December 31, 1997
is being mailed to the Stockholders with this Proxy Statement, but does not 
constitute a part hereof.

SHARE OWNERSHIP

	 The following table sets forth certain information as of February 13, 1998 
concerning the ownership of Common Stock by each Stockholder known by the 
Company to be the beneficial owner of more than 5% of its outstanding shares 
of Common Stock, each current member of the Board of Directors, the executive
officers named in the Summary Compensation Table on Page 6 hereof, and all 
current Directors and executive officers as a group.

						Shares Beneficially Owned (1) 

Name and Address*                               Number                Percent

Jeffrey A. Hollender  (2) 
1 Mill St., Box A26
Burlington, VT  05401-1530                      334,568                12.68%

Sheila Hollender  (3) 
1 Mill St., Box A26
Burlington, VT  05401-1530                      334,568                12.68%

Gary Stein  (4)
900 19th Avenue South
Nashville, TN 37212                             235,800                 9.71%

Peter Graham  (5)
540 Madison Avenue, 10th Floor
New York, NY 10022                              225,444                 9.17%

Arthur Gray, Jr.  (6)                           107,412                 4.35%

Joshua Sapan  (7)                                36,646                 1.49%

Yoram Samets (8)                                  1,500                 0.06%

Jeffrey Phillips (9)                             86,000                 3.54%

All executive officers and directors
  as a group (7 persons) (10)                   791,570                28.02%

   * Addresses are given for beneficial owners of more than 5% of the 
outstanding Common Stock only.

(1)     The number of shares of Common Stock issued and outstanding on February
13, 1998 was 2,428,791.  Beneficial ownership is determined in accordance with 
rules of the Securities and Exchange Commission and generally includes voting or
investment power with respect to securities. Shares of Common Stock subject to
options, warrants and convertible debentures which are or become exercisable or
convertible within 60 days are deemed outstanding for computing the percentage 
of the person holding such options, warrants or convertible debentures, but are
not deemed outstanding for computing the percentage of any other person. Except
as otherwise noted in the footnotes, the persons named in the table have sole 
voting and investment power with respect to all shares beneficially owned by 
them.

(2)     Includes 125,444 shares of Common Stock owned by Mr. Hollender and 
209,124 shares of Common Stock that Mr. Hollender may acquire upon the 
exercise of options which are or become exercisable within 60 days.  
Excludes (ii) 18,776 shares of Common Stock owned, or which may be acquired 
upon the exercise of warrants and options by various relatives of Mr. 
Hollender, of which Mr. Hollender disclaims beneficial ownership.  Sheila 
Hollender is the spouse of Jeffrey Hollender.

(3)     Represents the shares referred to in note (2) above owned by Jeffrey A. 
Hollender, spouse of Sheila Hollender, of which Ms. Hollender disclaims 
beneficial ownership.

(4)     Mr. Stein is a private investor specializing in smaller capitalization 
companies.

(5)     Includes 194,944 shares of Common Stock owned by Mr. Graham and 30,500 
shares of Common Stock that Mr. Graham may acquire upon the exercise of 
options or warrants which are or become exercisable within 60 days.  

(6)     Includes 63,199 shares of Common Stock owned by Mr. Gray and 36,500 
shares of Common Stock that Mr. Gray may acquire upon the exercise of options
which are or become exercisable within 60 days.  Also includes 3,963 shares of
Common Stock owned by the Lerner Gray Foundation and 3,750 shares of Common 
Stock which the Lerner Gray Foundation may acquire upon the exercise of 
warrants which are or become exercisable within 60 days.  Mr. Gray is the 
President of the Lerner Gray Foundation.  Excludes 2,772 shares of Common 
Stock owned by Mr. Gray's daughter, of which Mr. Gray disclaims beneficial 
ownership.
 
(7)     Includes 8,573 shares of Common Stock owned by Mr. Sapan and 28,073 
shares of Common Stock that Mr. Sapan may acquire upon the exercise of options
or warrants which are or become exercisable within 60 days.  

(8)     Includes 1,500 shares of Common Stock that Mr. Samets may acquire upon 
the exercise of options or warrants which are or become exercisable within 
60 days.

(9)     Represents 86,000 shares of Common Stock that Mr. Phillips may acquire
upon the exercise of options which are or become exercisable within 60 days.

(10)    Includes an aggregate of 396,123 shares of Common Stock owned by 
directors and executive officers and an aggregate of 395,447 shares of Common
Stock which directors and executive officers may acquire upon the exercise of
options and warrants which are or become exercisable within 60 days. See notes
(2), (3), (4), (5), (6), (7), and (8).  


MANAGEMENT


Directors

	The Company's Articles of Incorporation and Restated By-Laws provide for the 
Company's business to be managed by or under the direction of the Board of 
Directors.  Under the Company's Articles of Incorporation and Restated By-Laws,
the number of directors is fixed from time to time by the Board of Directors, 
which number may not be less than three nor more than twelve, and directors 
serve in office until the next annual meeting of Stockholders and until their
successors have been elected and qualified.

	Pursuant to the Company's Articles of Incorporation and Restated By-Laws, the 
Board of Directors has voted (i) to fix the size of the Board of Directors at 
six and (ii) to nominate Arthur Gray, Jr., Jeffrey Hollender, Sheila Hollender,
Peter Graham, Joshua Sapan, and Yoram Samets for election at the Meeting to 
serve until the next annual meeting of Stockholders and until their respective
successors have been elected and qualified.

	The names of the Company's current directors and certain information about them
are set forth below:

 Name                     Age        Position with the Company
	
 Arthur Gray, Jr.          75        Chairman of the Board
 Jeffrey A. Hollender      43        President, Chief Executive Officer 
				      and Director
 Sheila Hollender          43        Director
 Joshua Sapan              47        Director
 Peter Graham              43        Director
 Yoram Samets              48        Director
		   
	Arthur Gray, Jr. has served as a Director of the Company since June 1989 and as
Chairman of the Board since August 1993. Since July 1993, Mr. Gray has been a 
Managing Director of Cowen Asset Management, a subsidiary of Cowen & Company. 
Prior to joining Cowen Asset Management, from 1984 to 1993 Mr. Gray was 
President and Chief Executive Officer of Dreyfus Personal Management, Inc., a
division of Dreyfus, Inc..  Mr Gray is also a Director of Genelabs Technologies,
Inc., a publicly traded company, and the National Museum of Natural History. 
Mr Gray has also served as a Director and Co-Chairman of the Finance Committee
of the American Arbitration Association.

	Jeffrey A. Hollender has served as the Chief Executive Officer and a Director 
of the Company since March 1989 and President of the Company since June 1992. 
He served as Chairman of the Board from March 1989 to August 1993. Prior to 
joining the Company, Mr. Hollender was a management consultant with the Briar
Patch Group, a consulting firm he founded in 1987. From 1979 to 1987, he was 
President and Chief Executive Officer of Warner Audio Publishing, a division 
of Warner Communications, and its predecessor, Network for Learning, Inc. Mr.
Hollender is the author of How to Make the World a Better Place and serves on
the Board of Directors of the Vermont Businesses for Social Responsibility.

	Sheila Hollender has served as a Director of the Company since June 1993. Ms. 
Hollender has been a partner of the law firm Rudd, Rosenberg & Hollender since 
1990, was a partner of the law firm Bell, Kalnick, Sassawer, Klee, Green & Rudd
from 1988 to 1990, and was a partner of the law firm Rosen, Rudd, Kera, 
Graubard & Hollender from 1986 to 1988.   Ms. Hollender currently is employed
as a commissioned salesperson for the Company.  Sheila Hollender is the spouse
of Jeffrey Hollender.

	Joshua Sapan has served as a Director of the Company since April 1989.  In 
1995, Mr. Sapan was named CEO of Rainbow Programming Holdings, Inc., which 
operates a portfolio of cable television networks owned by Cablevision, NBC 
and TCI.  They include American Movie Classics, Bravo, The Independent Film 
Channel, MuchMusic USA, SPORTSCHANNEL Regional Network, Prime Network, 
NewSport and News 12.  In July 1993, Mr. Sapan was named Rainbow President 
and COO, after joining the company in 1987 as President of Rainbow's 
entertainment division.  Previously, he was Senior Vice President of 
Marketing for Showtime Entertainment.

	Peter Graham has served as a Director of the Company since December 1993.  He
is President and a Director of Ladenburg, Thalmann Group, Inc., a New York 
investment banking firm.  Mr. Graham joined Ladenburg, Thalmann & Co., Inc. 
("Ladenburg"), a subsidiary of Ladenburg, Thalmann Group, Inc. in 1976, and 
has served on Ladenburg's Board of Directors since 1982.  He also serves as 
a Director of the following public companies: Rudy's Restaurant Group, Inc., 
Suspensions and Parts Industries, Ltd., and Regency Equities Corporation.
     
	Yoram Samets  has served as a Director of the Company since December 1997. He 
is Managing Director of Kelliher/Samets/Volk, a 20 year old integrated 
marketing communications firm.  In addition to his managing director role, he
is also the executive creative director for the agency.  During the fiscal 
year ended December 31, 1997, Mr. Samets' firm was engaged to perform 
consulting services for the Company.


Committees of the Board of Directors and Meetings

	Meeting Attendance.  During the fiscal year ended December 31, 1997, there were
five meetings of the Board of Directors.  Arthur Gray, Jr., Peter Graham, 
Jeffrey Hollender, Sheila Hollender, and Yoram Samets attended all of the 
meetings held of the Board and of Committees of the Board on which they served 
during 1997.  Joshua Sapan was unable to attend the meetings of the Board of 
Directors during the fiscal year ended December 31, 1997.

	Audit Committee.  The Audit Committee, which met three times in fiscal 1997, 
currently has two members, Arthur Gray, Jr. and Peter Graham.  The Audit 
Committee reviews the engagement of the Company's independent accountants, 
reviews annual financial statements, considers matters relating to accounting
policy and internal controls and reviews the scope of annual audits.  

	Compensation Committee.  The Compensation Committee, which met six times in 
fiscal 1997, currently has two members, Arthur Gray, Jr. and Peter Graham.  
The Compensation Committee reviews, approves and makes recommendations on the
Company's compensation policies, practices and procedures to ensure that legal
and fiduciary responsibilities of the Board of Directors are carried out and 
that such policies, practices and procedures contribute to the success of the
Company. The Compensation Committee also administers the Company's 1993 and 
1994 Employee, Director and Consultant Stock Option Plans and the 1990 Stock
Option Plan.

	Compensation Committee Interlocks and Insider Participation. The Compensation 
Committee has two members, Arthur Gray, Jr. and Peter Graham. None of the 
members of the Compensation Committee are employed by the Company.

	The Board of Directors does not have a standing nominating committee.


Compensation of Directors

	Pursuant to the 1993 Employee, Director and Consultant Stock Option Plan (the 
"Plan"), each non-employee director is automatically granted, on an annual 
basis, options to purchase 1,500 shares of Common Stock at exercise prices 
equal to the fair market value of the Common Stock on the date of grant. 
Expenses incurred in attending Board of Directors meetings and committee 
meetings are reimbursed by the Company.


Executive Officers

	The name of, and certain information regarding, the executive officer of the 
Company who is not also a director, is set forth below.  

	Name               Age     Position

	Jeffrey Phillips   46      Executive Vice President, Marketing & Sales

	Jeffrey Phillips has served as Executive Vice President of Marketing and Sales
of the Company since February 1996, and Vice President of Marketing and Sales 
since February 1994. Prior to joining the Company, from 1986 through February 
1994, Mr. Phillips served as Vice President of Marketing for Webster Industries,
a Division of Chelsea Industries, Inc., a manufacturer of consumer household 
products.



EXECUTIVE COMPENSATION

Summary Compensation Table

	The following Summary Compensation Table sets forth summary information as to
compensation received by the Company's Chief Executive Officer and the other 
most highly compensated person who was serving as an executive officer of the
Company as of  December 31, 1997 (collectively, the "Named Executive Officers")
for services rendered to the Company in all capacities during the three fiscal 
years ended December 31, 1997.  No other executive officer of the Company earned
more than $100,000 for the year ended December 31, 1997.

                                               Long Term
                                              Compensation
                                               Securities
                             Annual            Underlying       All Other       
                          Compensation $     Options/SARs(#)  Compensation $ 

Name and Principal     Fiscal                                            
Position                Year   Salary $  Bonus $                              

Jeffrey A. Hollender (1) 1997  $135,000        -  0 / 0              $6,867
President and Chief      1996  $135,000  $25,000  0 / 120,000        $6,571
  Executive Officer      1995  $125,000  $25,000                     $5,226

Jeffrey M. Phillips (2)  1997  $115,000        -  0 / 0              $6,000
Vice President,          1996  $107,500  $20,000  50,000 / 30,000    $6,000
  Sales & Marketing      1995  $100,000  $15,000
	
	(1) The amounts of All Other Compensation for Jeffrey Hollender during the last
three fiscal years consist of insurance premiums paid by the Company with 
respect to term life insurance for the benefit of Mr. Hollender and the cost 
of leasing an automobile for Mr. Hollender's use.  

	(2) The amount of All Other Compensation for Mr. Phillips consists of an 
automobile allowance.

Option/SAR Grants in Last Fiscal Year 

	The Company did not issue any options or SARs to the Named Executive Officers 
in the fiscal year ended December 31, 1997.

	    
Option/SAR Exercises in Last Fiscal Year and Fiscal Year-End Values

	There were no exercises of options or SARs by the Named Executive Officers 
during the last fiscal year. The following table indicates the number of shares
covered by both exercisable and unexercisable stock options and SARs held by 
the Named Executive Officers as of December 31, 1997. None of the exercisable
or unexercisable options granted to the Named Executive Officers were 
"in-the-money" as of December 31, 1997.  150,000 of the SARs granted to the 
Named Executive Officers were "in-the-money" as of December 31, 1997, 
although none of such SARs are exercisable.  Options and SARs are classified 
as "in-the-money" only if there is a positive spread between the exercise 
price of such options or SARs and the fiscal year end value of the Company's 
Common Stock. None of the options held by the Named Executive Officers have 
exercise prices less than $.50, the average of the bid and ask price per 
share of the Company's Common Stock as reported in the NASDAQ OTC Bulletin 
Board on December 31, 1997.  With respect to the SARs, the average base price
was $0.4375 per unit at the grant date, and the average base exercise price 
of the unexercisable SARs would have been $0.50 per unit at December 31, 1997.

                          Number of Securities
                               Underlying                    Value of
                         Unexercised Options/SARs           Unexercised
                          at Fiscal Year-End (#)         In-the-Money SARs
Name                    Exercisable  Unexercisable  Exercisable  Unexercisable

Jeffrey A. Hollender  209,124 / 0    0 / 120,000           0         $7,500
Jeff Phillips          86,000 / 0    0 /  30,000           0         $1,875


Employment Contracts, Termination of Employment and Change of Control 
Arrangements

	The Company entered into a five-year employment agreement with Jeffrey A. 
Hollender, effective November 29, 1993, pursuant to which Mr. Hollender 
serves as President and Chief Executive Officer.  The agreement contains a 
covenant by Mr. Hollender not to compete with the Company during his employment
and for a period of two years thereafter.  The agreement provides for an annual
salary of $125,000 during the first year, with a cost of living increase in the
second and third years and annual increases thereafter to be determined by the 
Compensation Committee based primarily on the performance of the Company.  In 
the event Mr. Hollender is terminated without cause, the Company has agreed to
pay his salary for the remaining term of the agreement. The Company is the 
owner and sole beneficiary of a $1,500,000 term life insurance policy 
covering Mr. Hollender.

	The Company has entered into a five-year employment agreement with Jeffrey M. 
Phillips, effective February 28, 1994, pursuant to which Mr. Phillips serves 
as Vice President of Marketing and Sales of the Company. The agreement contains
a covenant by Mr. Phillips not to compete with the Company during his employment
and for a period of two years thereafter. The agreement provides for an annual 
salary of $100,000 during the first year with annual increases thereafter to be
determined by the Compensation Committee based on Mr. Phillips' performance and
the performance of the Company. Mr. Phillips is also entitled to receive a 
bonus of up to $25,000, payable at the end of each fiscal year as shall be 
determined by the Compensation Committee of the Board of Directors in its 
sole discretion.


SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

	Section 16(a) of the Securities Exchange Act of 1934 requires the Company's 
directors and officers, and persons who own more than 10% of the Company's 
Common Stock, to file with the Securities and Exchange Commission (the "SEC")
initial reports of beneficial ownership and reports of changes in beneficial 
ownership of the Common Stock and other equity securities of the Company.  
Officers, directors and greater than 10% beneficial owners are required by 
SEC regulation to furnish the Company with copies of all Section 16(a) forms 
they file.

	To the Company's knowledge, based solely on review of the copies of such 
reports furnished to the Company and written representations that no other 
reports were required, during the fiscal year ended December 31, 1997, all 
Section 16(a) filing requirements applicable to its officers, directors and 
greater than 10% beneficial owners were complied with.


CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

	During 1996 and 1997, Jeffrey A. Hollender, the Chief Executive Officer of the 
Company, guaranteed up to $300,000 of the obligations of the Company to one of 
its principal suppliers.

ELECTION OF DIRECTORS

(Notice Item 1)
	
	Under the Company's Articles of Incorporation and Restated By-Laws, the number
of directors is fixed from time to time by the Board of Directors, which number
may not be less than three nor more than twelve, and directors serve in office 
until the next annual meeting of Stockholders and until their successors have 
been elected and qualified.

	Pursuant to the Company's Articles of Incorporation and Restated By-Laws, the 
Board of Directors has voted:  (i) to set the size of the Board of Directors at
six, and (ii) to nominate Arthur Gray, Jr., Jeffrey Hollender, Sheila Hollender,
Joshua Sapan, Peter Graham, and Yoram Samets for election at the Meeting to 
serve until the next annual meeting of Stockholders and until their respective
successors have been elected and qualified.
	
	Unless authority to vote for any of the nominees named above is withheld, the 
shares represented by the enclosed proxy will be voted FOR the election as 
directors of such nominees.  In the event that any nominee shall become unable
or unwilling to serve, the shares represented by the enclosed proxy will be 
voted for the election of such other person as the Board of Directors may 
recommend in his or her place.  The Board has no reason to believe that any 
nominee will be unable or unwilling to serve.

	A plurality of the shares voted affirmatively or negatively at the Meeting is 
required to elect each nominee as a director.  

	THE BOARD OF DIRECTORS RECOMMENDS THE ELECTION OF ARTHUR GRAY, JR., JEFFREY 
A. HOLLENDER, SHEILA HOLLENDER, JOSHUA SAPAN, PETER GRAHAM, AND YORAM SAMETS 
AS DIRECTORS, AND PROXIES SOLICITED BY THE BOARD WILL BE VOTED IN FAVOR 
THEREOF UNLESS A STOCKHOLDER HAS INDICATED OTHERWISE ON THE PROXY.

OTHER MATTERS

	The Board of Directors knows of no other business which will be presented to
the Meeting.  If any other business is properly brought before the Meeting, 
it is intended that proxies in the enclosed form will be voted in respect 
thereof in accordance with the judgment of the persons voting the proxies.

INDEPENDENT PUBLIC ACCOUNTANTS

	The Board of Directors has appointed Coopers & Lybrand L.L.P, independent 
public accountants, to audit the financial statements of the Company for the 
fiscal year ending December 31, 1998. Coopers & Lybrand L.L.P audited the 
Company's financial statements for the fiscal year ended December 31, 1997. 
The Company does not expect that representatives of  Coopers & Lybrand L.L.P.
will be present at the Meeting.

STOCKHOLDER PROPOSALS

	To be considered for presentation at the Annual Meeting of Stockholders to be 
held in 1999, Stockholder proposals must be received, marked for the attention 
of:  Jeffrey A. Hollender, President and Chief Executive Officer, Seventh 
Generation, Inc., One Mill Street, Box A26, Burlington, VT  05401-1530, no 
later than December 11, 1998.

	WHETHER OR NOT YOU INTEND TO BE PRESENT AT THE MEETING, YOU ARE URGED TO 
FILL OUT, SIGN, DATE AND RETURN THE ENCLOSED PROXY AT YOUR EARLIEST CONVENIENCE.

	By order of the Board of Directors:



	Anita B. Lavoie
	SECRETARY
 April 10, 1998



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