ALLSTATE FINANCIAL CORP /VA/
SC 13E4, 1995-12-04
SHORT-TERM BUSINESS CREDIT INSTITUTIONS
Previous: MUNICIPAL SECURITIES TRUST SERIES 45 & 73RD DISCOUNT SERIES, 497J, 1995-12-04
Next: MUNICIPAL SECURITIES TRUST MULTI STATE SERIES 38, 497J, 1995-12-04





                     SECURITIES AND EXCHANGE COMMISSION
                            Washington, DC 20549
                             ________________

                              SCHEDULE 13E-4
                      ISSUER TENDER OFFER STATEMENT
           (PURSUANT TO SECTION 13(e)(1) OF THE SECURITIES EXCHANGE 
                                 ACT OF 1934)

                       ALLSTATE FINANCIAL CORPORATION
                              (Name of Issuer)

                       ALLSTATE FINANCIAL CORPORATION
                    (Name of person(s) filing statement)

                      Common Stock, no par value per share
                         (Title of class of securities)

                                  020011 10 2
                     (CUSIP number of class of securities)

                               Craig Fishman, Esq.
                    Senior Vice President and General Counsel
                          Allstate Financial Corporation
                       2700 South Quincy Street, Suite 540
                            Arlington, Virginia 22206
                                 (703) 931-2274                             
    (Name, address and telephone number of person authorized to receive notices 
           and communications on behalf of the person(s) filing statement)

                                   copy to:
                             Richard A. Krantz, Esq.
                                 Robinson & Cole
                                Financial Centre
                              695 East Main Street
                           Stamford, Connecticut 06901
                                 (203) 462-7500

                               November 28, 1995
       (Date tender offer first published, sent or given to security holders)
                            Calculation of Filing Fee
     Transaction valuation*                               Amount of filing fee
           $2,162,000                                           $432.40

*       For purposes of calculation of fee only.  This amount assumes the
        purchase of 340,473 shares of Common Stock, no par value per share
        (the "Shares"), of Allstate Financial Corporation, at a purchase price
        of $6.35 per Share.  The amount of the filing fee, calculated in the
        accordance with Regulation 240.0-11 of the Securities Exchange Act of
        1934, as amended, equals 1/50 of one percent of the value of the
        Shares to be purchased.
[ ]     Check box if any part of the fee is offset as provided by 
        Rule 0-11(a)(2) and identify the filing with which the offsetting fee 
        was previously paid.  Identify the previous filing by registration
        statement number, or the form or schedule and the date of its filing.
          Amount Previously Paid:   ________         Filing Party: ________
          Form of Registration No.: ________         Date Filed:   ________






<PAGE 1>

Item 1.    Security and Issuer.

    Preliminary Note:  References in this Schedule to the "Offering
Circular" and the "Letter of Transmittal" are to the Offering Circular
dated November 28, 1995 (the "Offering Circular") and the Letter of
Transmittal, dated as of November 28, 1995 (the "Letter of Transmittal"),
filed herewith as Exhibits (a)(1) and (a)(2), respectively.

    (a) The issuer is Allstate Financial Corporation (the "Company").  The
Company's principal executive offices are located at 2700 South Quincy
Street, Suite 540, Arlington, VA 22206.

    (b) The securities being sought are outstanding shares of the Company's
Common Stock, no par value per share (the "Common Stock").  Upon the terms
and subject to the conditions set forth in the Offering Circular and in the
accompanying Letter of Transmittal (which together constitute the "Exchange
Offer"), the Company is offering to exchange $1,000.00 principal amount of
Convertible Subordinated Notes due September 30, 2000 (the "Notes") for
each 157.48 shares of its Common Stock, of which 2,655,128 shares are
currently outstanding.  The terms of the Exchange Offer equate to $6.35
principal amount of Notes for each share of Common Stock properly tendered
for exchange.  To the extent the number of shares of Common Stock tendered
by the holder thereof exceeds 157.48 (or a whole multiple thereof), the
holder shall receive a new certificate representing the whole number of
excess shares and a cash payment by the Company for any remaining
fractional share at a rate of $6.35 per share of Common Stock.

    The Company is only authorized to issue up to $2,162,000 principal
amount of Notes and therefore the Company will only purchase up to that
number of shares of Common Stock properly tendered to it pursuant to the
Exchange Offer that would allow it to issue Notes in an aggregate principal
amount of up to $2,162,000.  In the event shares of Common Stock in excess
of that number are properly tendered to the Company for exchange pursuant
to the terms of the Exchange Offer, the Company will only accept for
exchange from each tendering holder of Common Stock a stockholder's pro
rata portion of the total number of shares of Common Stock properly
tendered for exchange, rounded down to the nearest whole multiple of 157.48
shares.  In this event, the excess shares of Common Stock tendered by the
stockholder to the Company over the stockholder's pro rata amount of
tendered shares, as rounded down to the nearest whole multiple of 157.48,
will not be accepted by the Company for exchange, and each such shareholder
shall receive a new certificate for shares of Common Stock representing the
number of such excess shares and a cash payment by the Company for any
fractional share at a rate of $6.35 per share of Common Stock.

    (c) See "Price Ranges of the Common Stock" in the Offering Circular,
incorporated herein by reference.

    (d) Not applicable.


Item 2.    Source and Amount of Funds or Other Consideration.

    (a) The Company and Shawmut Bank Connecticut, National Association, as
trustee, have entered into an Indenture of Trust, dated as of September 11,
1995 (the "Indenture"), pursuant to which the Company will issue the Notes
as part of the consideration payable in the Exchange Offer.  The maximum
aggregate principal amount of Notes issuable in the Exchange Offer is
$2,162,000.  See "The Exchange Offer" in the Offering Circular,
incorporated herein by reference.

    (b) Not applicable.

<PAGE 2>
Item 3.    Purpose of the Tender Offer and Plans or Proposals of the Issuer or 
           Affiliate.

    See "Purposes and Effects of the Exchange Offer" in the Offering Circular, 
incorporated herein by reference.

    (a) Not applicable.

    (b) Not applicable.

    (c) Not applicable.

    (d) Not applicable.

    (e) See "Pro Forma Data" and "Dividends" in the Offering Circular,
incorporated herein by reference.

    (f) Not applicable.

    (g) Not applicable.

    (h) Not applicable.

    (i) The Company's Common Stock is presently held of record by less than
300 persons and is therefore eligible for termination of registration
pursuant to Section 12(g)(4) of the Securities Exchange Act of 1934, as
amended.

    (j) Not applicable.


Item 4.    Interest in Securities of the Issuer.

    Neither the Company, nor to the best of its knowledge, any of the other
persons covered by Item 4 of this Schedule [i.e., officers, directors,
associates and affiliates of the foregoing] has effected any transaction in
the Common Stock during the 40 business days preceding the date of the
Offering Circular, except that on September 28, 1995, Mr. Craig Fishman,
Senior Vice President and General Counsel and a Director of the Company,
purchased 1,250 shares of Common Stock in the over-the-counter market for
an aggregate purchase price of $7,504.  Mr. Craig Fishman has indicated to
the Company that he does not intend to tender any shares of Common Stock he
beneficially owns pursuant to the Exchange Offer.


Item 5.
    Contracts, Arrangements, Understandings or Relationships With Respect to
    the Issuer's Securities.

       Mr. Leon Fishman, the President and Chief Executive Officer of the
Company, and Mr. Eugene R. Haskin, the Chairman of the Board of the
Company, and Mr. Craig Fishman, Senior Vice President and General Counsel
and a Director of the Company, have indicated to the Company that they do
not intend to tender any shares of Common Stock they beneficially own
pursuant to the Exchange Offer.  As of November 28, 1995, these
shareholders beneficially owned in the aggregate 502,832 shares of Common
Stock, or approximately 19% of the outstanding shares of Common Stock. 
These shareholders will increase their percentage ownership interest of the
shares of Common Stock depending upon the number of shares of Common Stock
tendered in the Exchange Offer.



<PAGE 4>
Item 6.
    Persons Retained, Employed or to be Compensated.

    See "The Exchange Offer -Exchange Agent" in the Offering Circular,
incorporated herein by reference.


Item 7.
    Financial Information.

    (a)(1)   See Part II - Item 7. "Financial Statements" in the Company's
Annual Report on Form 10-KSB for the fiscal year ended December 31, 1994,
incorporated herein by reference, filed as Exhibit (g) hereto.

    (a)(2)   See Part I - Item 1. "Financial Statements" in the Company's
Quarterly Report on Form 10-QSB for the quarterly period ended September
30, 1995, incorporated herein by reference, filed as Exhibit (h) hereto.

    (a)(3)   See "Summary Financial Data" in the Offering Circular,
incorporated herein by reference.

    (a)(4)   See "Summary Financial Data" in the Offering Circular,
incorporated herein by reference.

    (b)(1)   See "Pro Forma Data" in the Offering Circular, incorporated herein
by reference.

    (b)(2)   See "Pro Forma Data" in the Offering Circular, incorporated herein
by reference.

    (b)(3)   See "Pro Forma Data" in the Offering Circular, incorporated herein
by reference.


Item 8.
    Additional Information.

    (a) There is no present or proposed material contract, arrangement,
understanding or relationship between the Company and any of its executive
officers, directors or affiliates, other than as disclosed in Item 5 of
this Schedule or otherwise previously disclosed in the Company's Annual
Report on Form 10-KSB or the Company's Quarterly Report on Form 10-QSB.

    (b) Not applicable.

    (c) Not applicable.

    (d) Not applicable.

    (e) The Company's Offering Circular and Transmittal Letter should be read
in their entirety and are incorporated herein by reference.


Item 9.
    Material to be Filed as Exhibits.

    (a)(1)   Offering Circular, dated November 28, 1995.

    (a)(2)   Letter of Transmittal.




<PAGE 5>

    (a)(3)   Letter to securities dealers, commercial banks, trust companies
and other nominees.

    (a)(4)   Form of Letter to Clients of securities dealers, commercial banks,
trust companies and other nominees.

    (a)(5)   Notice of Guaranteed Delivery.

    (a)(6)   Press release of the Company, issued November 30, 1995, concerning
the Exchange Offer.

    (a)(7)   Questions and Answers about the Exchange Offer.

    (b) Not applicable.

    (c) Not applicable.

    (d) Not applicable.

    (e) Not applicable.

    (f) The Company's Annual Report on Form 10-KSB for the fiscal year ended
December 31, 1994, is incorporated by reference herein.

    (g) The Company's quarterly report on Form 10-QSB for the quarterly
period ended September 30, 1995, is incorporated by reference herein.





































<PAGE  7>
                                                        SIGNATURE


    After due inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and
correct.


                                       Dated:  November 28, 1995


                                       ALLSTATE FINANCIAL CORPORATION


                                       By: Craig Fishman
                                       Senior Vice President and General Counsel



















































OFFERING CIRCULAR

                     ALLSTATE FINANCIAL CORPORATION
       Offer to Exchange $1,000.00 Principal Amount of Convertible
    Subordinated Notes due September 30, 2000 for each 157.48 shares of
                            Common Stock


THE EXCHANGE OFFER WILL EXPIRE AT 5:00 P.M., EASTERN STANDARD TIME, ON
FRIDAY, JANUARY 12, 1996, UNLESS EXTENDED (SUCH TIME AND DATE, THE
"EXPIRATION DATE").
                                                 
          Allstate Financial Corporation, a Virginia corporation (the
"Company"), hereby offers, upon the terms and subject to the conditions
set forth in this Offering Circular and in the accompanying Letter of
Transmittal (which together constitute the "Exchange Offer"), to
exchange $1,000.00 principal amount of Convertible Subordinated Notes
due September 30, 2000 (the "Notes") for each 157.48 shares of its
Common Stock, no par value per share (the "Common Stock"), of which
2,655,128 shares are currently outstanding.  The terms of this Exchange
Offer equate to $6.35 principal amount of Notes for each share of Common
Stock properly tendered for exchange.  To the extent the number of
shares of Common Stock tendered by the holder thereof exceeds 157.48 (or
a whole multiple thereof), the holder shall receive a new certificate
representing the whole number of excess shares and a cash payment by the
Company for any remaining fractional share at a rate of $6.35 per share
of Common Stock.

          The Company is only authorized to issue up to $2,162,000 principal
amount of Notes and therefore the Company will only purchase up to that
number of shares of Common Stock properly tendered to it pursuant to the
Exchange Offer that would allow it to issue Notes in an aggregate
principal amount of up to $2,162,000.  In the event shares of Common
Stock in excess of that number are properly tendered to the Company for
exchange pursuant to the terms of the Exchange Offer, the Company will
only accept for exchange from each tendering holder of Common Stock
(each, a "Common Stockholder") a stockholder's pro rata portion of the
total number of shares of Common Stock properly tendered for exchange,
rounded down to the nearest whole multiple of 157.48 shares.  In this
event, the excess shares of Common Stock tendered by the stockholder to
the Company over the stockholder's pro rata amount of tendered shares,
as rounded down to the nearest whole multiple of 157.48, will not be
accepted by the Company for exchange, and each such stockholder shall
receive a new certificate for shares of Common Stock representing the
whole number of excess shares and a cash payment by the Company for any
fractional share at a rate of $6.35 per share of Common Stock.

          THIS OFFER IS NOT CONDITIONED UPON A MINIMUM NUMBER OF SHARES BEING
EXCHANGED.  EXCEPT AS OTHERWISE PROVIDED IN THIS EXCHANGE OFFER, THE
COMPANY WILL EXCHANGE ANY SHARES PROPERLY TENDERED TO IT FOR UP TO
$2,162,000 IN AGGREGATE PRINCIPAL AMOUNT OF NOTES.

          Mr. Leon Fishman, the President and Chief Executive Officer of the
Company, Mr. Eugene R. Haskin, the Chairman of the Board of the Company,
and Mr. Craig Fishman, Senior Vice President and General Counsel and a
Director of the Company, have indicated to the Company that they do not
intend to tender any shares of Common Stock they beneficially own pursuant
to the Exchange Offer.  As of November 27, 1995, these shareholders
beneficially owned in the aggregate 501,166 shares of Common Stock, or
approximately 19% of the outstanding shares of Common Stock.  These
shareholders will increase their percentage ownership interest of the
shares of Common Stock depending upon the number of shares of Common Stock
tendered in the Exchange Offer.

          Tenders of shares of Common Stock may be withdrawn at any time prior
to the Expiration Date or, unless previously accepted for exchange by the
Company, after 5:00 P.M., eastern standard time, on January 24, 1996.  Upon
the terms and subject to the conditions set forth herein, the Notes issued
pursuant to the Exchange Offer will be delivered promptly following the
Expiration Date.

          The last sale price of the Common Stock (Symbol: ASFN) as reported on
the National Association of Securities Dealers, Inc. ("NASDAQ") National
Market System on November 27, 1995 was $5.625 per share.  The Notes are not
listed on any securities exchange and the Company does not intend to make
an application to list the Notes on any such exchange.  There is no trading
market for the Notes and it is unlikely that an active trading market for
the Notes will develop.

          Holders of shares of Common Stock should carefully review the
information under "Risk Factors."

          The Exchange Offer is not conditioned upon a minimum number of shares
of Common Stock being tendered for exchange.  The Company is only
authorized to issue up to $2,162,000 principal amount of Notes and
therefore the Company will only purchase up to that number of shares of
Common Stock properly tendered to it pursuant to the Exchange Offer that
would allow it to issue Notes in an aggregate principal amount of up to
$2,162,000.  The Exchange Offer is also subject to certain customary
conditions, any or all of which may be waived by the Company.  See "The
Exchange Offer - Conditions of the Exchange Offer."

          The Board of Directors of the Company is not making any recommendation
that the shareholders of the Company tender or refrain from tendering
shares pursuant to the Exchange Offer.

THIS TRANSACTION HAS NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
EXCHANGE COMMISSION (THE "COMMISSION") OR ANY STATE SECURITIES COMMISSION
NOR HAS THE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
FAIRNESS OR MERITS OF SUCH TRANSACTION NOR UPON THE ACCURACY OR ADEQUACY
OF THE INFORMATION CONTAINED IN THIS DOCUMENT. ANY REPRESENTATION TO THE
CONTRARY IS UNLAWFUL.

                         _____________________

           The date of this Offering Circular is November 28, 1995.


                                TABLE OF CONTENTS
                                                                         Page

Incorporation of Certain Documents by Reference . . . .. . . . . . . . .   3 
Available Information . . . . . . . . . . . . . . . . . . . . . . . . .    4 
Summary of the Exchange Offer . . . . . . . . . . . . . . . . . . . . .    5 
The Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    9 
Recent Developments . . . . . . . . . . . . . . . . . . . . . . . . . .   10 
Risk Factors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   11 
Purposes and Effects of the Exchange Offer. . . . . . . . . . . . . . .   12 
Summary Comparison of Terms of the Common Stock . . . . . . . . . . . .   14 
Summary Financial Data. . . . . . . . . . . . . . . . . . . . . . . . .   16 
Pro Forma Data. . . . . . . . . . . . . . . . . . . . . . . . . . . . .   17 
Price Ranges of the Common Stock. . . . . . . . . . . . . . . . . . . .   18 
Dividends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   18 
The Exchange Offer. . . . . . . . . . . . . . . . . . . . . . . . . . .   19 
Federal Income Tax Considerations . . . . . . . . . . . . . . . . . . .   24 
Description of Common Stock . . . . . . . . . . . . . . . . . . . . . .   25 
Description of the Notes. . . . . . . . . . . . . . . . . . . . . . . .




<PAGE 4>
Item 6.
    Persons Retained, Employed or to be Compensated.

    See "The Exchange Offer -Exchange Agent" in the Offering Circular,
incorporated herein by reference.


Item 7.
    Financial Information.

   The Company's Annual Report on Form 10-KSB for the fiscal
          year ended December 31, 1994; and

         (b)       The Company's Quarterly Reports on Form 10-QSB for the
          quarters ended March 31, 1995, June 30, 1995 and September 30, 1995,
          respectively.

          Pursuant to Rule 13e-4 under the Exchange Act, the Company has filed
an Issuer Tender Offer Statement on Schedule 13E-4 (the "Schedule 13E-4")
with the Commission.  The Schedule 13E-4, including exhibits, may be
inspected or copied at the public reference facilities of the Commission. 
See "Available Information."

          All reports subsequently filed by the Company pursuant to Section
13(a) and (c) of the Exchange Act and any definitive proxy or information
statements filed pursuant to Section 14 of the Exchange Act in connection
with any subsequent stockholders' meeting and any reports filed pursuant
to Section 15(d) of the Exchange Act prior to the completion of the
Exchange Offer shall be deemed to be incorporated by reference into this
Offering Circular and to be a part hereof from the date of filing such
documents.

          Any statement contained in a document incorporated or deemed to be
incorporated by reference herein shall be deemed to be modified or
superseded for purposes of this Offering Circular to the extent that a
statement contained herein or in any other subsequently filed document
which also is or is deemed to be incorporated by reference herein modifies
or supersedes such statement.  Any statement so modified or superseded
shall not be deemed, except as so modified or superseded, to constitute a
part of this Offering Circular.

          This Offering Circular incorporates by reference documents which are
not present herein or delivered herewith.  The Company will provide without
charge to each person to whom this Offering Circular is delivered, on the
request of any such person, a copy of any or all of the foregoing documents
incorporated herein by reference (other than exhibits to such documents). 
Written or telephone requests for such documents should be directed to the
Company at (703) 931-2274.

          The Exchange Offer is being made by the Company in reliance on the
exemption from the registration requirements of the Securities Act of 1933,
as amended (the "Securities Act"), afforded by Section 3(a)(9) thereof. 
The Company therefore will not pay any commission or other remuneration to
any broker, dealer, salesman or other person for soliciting tenders of the
Common Stock.  Regular employees of the Company, who will not receive
additional compensation therefor, may solicit exchanges from Common
Stockholders.


<PAGE >
                        AVAILABLE INFORMATION

          The Company is subject to the informational requirements of the
Securities Exchange Act of 1934, as amended (the "Exchange Act"), and in
accordance therewith files reports and other information with the
Securities and Exchange Commission (the "Commission").  Information as of
particular dates, concerning directors and officers, their remuneration,
options granted to them, the principal holders of securities of the Company
and any material interest of such persons in transactions with the Company,
is disclosed in proxy statements distributed to stockholders of the Company
and filed with the Commission.  Such reports, proxy statements and other
information can be inspected and copied (at prescribed rates) at the public
reference facilities of the Commission at 450 Fifth Street, N.W.,
Washington, D.C. 20549; 7 World Trade Center, Suite 1300, New York, New
York 10048; and Citicorp Center, 500 West Madison Street, Suite 1400,
Chicago, Illinois 60661-2511.  Copies of such material can also be obtained
by mail from the Public Reference Section of the Commission at 450 Fifth
Street, N.W., Washington, D.C. 20549 at prescribed rates.

          No person has been authorized to give any information or to make any
representations in connection with the Exchange Offer other than those
contained in this Offering Circular.  If given or made, such information
or representations should not be relied upon as having been authorized by
the Company.  Neither the delivery of this Offering Circular nor any
exchange made hereunder shall under any circumstances create any
implication that there has been no change in the affairs of the Company
since the respective dates as of which information is given herein.  To the
extent there is a material change in the affairs of the Company after the
date hereof, the Company will promptly disclose such information in a
manner reasonably calculated to inform the holders of Common Stock of such
change.  The Exchange Offer is not being made to (nor will tenders be
accepted from or on behalf of) holders of shares of Common Stock in any
jurisdiction in which the making of the Exchange Offer or the acceptance
thereof would not be in compliance with the laws of such jurisdiction. 
However, the Company may, at its discretion, take such action as it may
deem necessary to make the Exchange Offer in any such jurisdiction and to
extend the Exchange Offer to holders of shares of Common Stock in such
jurisdiction.  In any jurisdiction the securities laws or blue sky laws of
which require the Exchange Offer to be made by a licensed broker or dealer,
the Exchange Offer is being made on behalf of the Company by one or more
registered brokers or dealers which are licensed under the laws of such
jurisdiction.


<PAGE  >
                 SUMMARY OF THE EXCHANGE OFFER
   The following summary is qualified in its entirety by reference to the
detailed information appearing elsewhere in this Offering Circular.  Terms
used in this summary and not otherwise defined herein shall have the
meanings given to them elsewhere in this Offering Circular.

The Exchange Offer ........Subject to the terms and conditions set forth
herein and in the Letter of Transmittal, the Company is offering to ex-
change $1,000.00 principal amount of Notes for each 157.48 shares of the
Company's Common Stock properly tendered and accepted.  To the extent the
number of shares of Common Stock tendered by the holder thereof exceeds
157.48 (or a whole multiple thereof), such holder shall receive a new
certificate representing the whole number of excess shares and a cash
payment by the Company for any remaining fractional share at a rate of
$6.35 per share of Common Stock.

Purposes of the Exchange Offer........The principal purpose of the Exchange
Offer is to increase shareholder value by giving holders of the Company's
Common Stock the opportunity to receive Notes for their shares of Common
Stock tendered, which Notes (i) are in a principal amount in excess of the
current market price for their shares, (ii) represent the opportunity to
receive a fixed return from the Notes and (iii) give the holder the
flexibility to convert the Notes back into shares of the Company's Common
Stock at a later date.  The Exchange Offer will achieve this purpose by
reducing the amount of Common Stock included in the Company's equity
capital and by increasing its debt capital by an amount approximately equal
to the value of the Notes issued in the Exchange Offer.  This has the
potential effect of increasing the amount of earnings per share of the
Common Stock, thereby potentially stimulating increased market interest in
the Common Stock.  The Exchange Offer also enables the Company to purchase
shares of Common Stock below their current book value per share.  Since the
Notes are convertible into shares of Common Stock at a price of $7.50
principal amount of Notes for each share of Common Stock, holders of the
Notes have an opportunity to participate in future potential increases in
the market price of the Common Stock.

Expiration Date........5:00 P.M., eastern standard time, on January 12,
1996, unless extended.  See "The Exchange Offer - Expiration Date;
Extensions; Termination; Amendments."



<PAGE >

Withdrawal of Tenders........Tenders of shares of Common Stock may be
withdrawn at any time prior to the Expiration Date or, unless previously
accepted for exchange by the Company, after 5:00 P.M., eastern standard
time, on January 24, 1996.  See "The Exchange  Offer-Withdrawal Rights."

Acceptance of Common Stock and Delivery of Notes........Subject to the
terms and conditions of the Exchange Offer, the Company will accept,
promptly after the Expiration Date, all shares of Common Stock properly
tendered and not withdrawn prior to the Expiration Date.  The Company will
cause the Notes to be delivered promptly following the Expiration Date. 
See "The Exchange Offer-Acceptance of Shares of Common Stock for Exchange;
Delivery of Notes."


Conditions of the Exchange Offer........The Exchange Offer is not
conditioned upon a minimum number of shares of Common Stock being tendered
for exchange.  The Company is only authorized to issue up to $2,162,000
principal amount of Notes and therefore the Company will only purchase up
to that number of shares of Common Stock properly tendered to it pursuant
to the Exchange Offer that would allow it to issue Notes in an aggregate
principal amount of up to $2,162,000.  In the event a greater number of
shares of Common Stock are properly tendered to the Company for exchange
pursuant to the terms of the Exchange Offer, the Company will only accept
for exchange from each tendering Common Stockholder that stockholder's pro
rata portion of the total number of shares of Common Stock properly
tendered for exchange, rounded down to the nearest multiple of 157.48
shares.  The Exchange Offer is further subject to certain customary
conditions, any or all of which may be waived by the Company.  See "The
Exchange Offer-Conditions of the Exchange Offer" and "-Tenders of Excess
Shares of Common Stock."


Procedures for Tendering Common Stock........Each Common Stockholder who
wishes to tender his or her shares of Common Stock must deliver the
following documents prior to the Expiration Date to the Exchange Agent at
one of the addresses set forth on the back cover hereof: (i) certificates
representing such shares of Common Stock together with the Letter of
Transmittal, which will have been properly completed and duly executed by
such Common Stockholder, and all other documents required by the Letter of
Transmittal, or (ii) if such Common Stockholder wishes to tender by
guaranteed delivery, a properly completed and duly executed Notice of
Guaranteed Delivery.  Any Common Stockholder whose Common Stock is
registered in the name of a broker, dealer, commercial bank, trust company
or nominee is urged to contact such registered holder promptly if such
Common Stockholder wishes to participate in the Exchange Offer.  Letters
of Transmittal, Notices of Guaranteed Delivery and certificates for Common
Stock should be sent to the Exchange Agent and not to the Company.  See
"The Exchange Offer-Procedures for Tendering" and "-Tenders of Excess
Shares of Common Stock."


The Notes........See "Summary Comparison of Terms of the Common Stock and
the Notes" and "Description of the Notes".  The Company does not intend to
make an application to list the Notes on any securities exchange.


The Common Stock........See "Summary Comparison of Terms of the Common
Stock and the Notes" and "Description of Common Stock."


Certain Federal Income Tax Considerations........For a complete discussion
of the federal income tax considerations related to the exchange of the
Common Stock for the Notes, see "Federal Income Tax Considerations."


Exchange Agent........Shawmut Bank Connecticut, National Association (the
"Exchange Agent"), 777 Main Street, Hartford, CT, telephone (860) 986-2910.


Further Information........For further information concerning procedures
for tendering shares of Common Stock, please contact either the Exchange
Agent or the Company.  At the Company, please contact Craig Fishman at
(703) 931-2274.

<PAGE  >
                         THE COMPANY

          The Company's principal business is the discounted purchase of
accounts receivable, usually on a full recourse, full notification basis. 
In addition, the Company also makes advances collateralized by inventory,
equipment, and real estate (collectively, "Collateralized Advances").  The
Company has elected to more aggressively pursue the making of
Collateralized Advances, as it perceives the need by its targeted customers
for such funding and such funding is not readily available from many of the
Company's competitors.  As of September 30, 1995, Collateralized Advances
constituted approximately 31% of the Company's portfolio of finance
receivables.  The Company also provides its clients with letters of
guaranty, arranges for the issuance of letters of credit for its clients
and provides other related financial services.

          The Company's clients are small- to medium-sized businesses with
annual revenues typically ranging between $600 thousand and $50 million. 
The Company's clients do not typically qualify for traditional bank or
asset-based financing because they are either too new, too small,
undercapitalized (or over-leveraged), unprofitable or otherwise unable to
satisfy the requirements of a bank or traditional asset-based lender. 
Accordingly, there is a significant risk of default and client failure
inherent in the Company's business.  The Company addresses these risks in
various ways, including: (i) the Company thoroughly evaluates the
collateral to be made available by each client; (ii) the Company collects
its clients' accounts receivable directly from its clients' account
debtors, which are frequently (though not always) large, creditworthy
companies or governmental entities; (iii) the Company purchases, or takes
a first priority security interest in, all accounts receivable of each
client; (iv) the Company takes, whenever available, blanket liens on all
of its clients' assets and, when making Collateralized Advances, the
Company employs what management believes to be conservative loan-to-value
ratios based on auction or liquidation value appraisals performed by
independent appraisers; (v) the Company requires personal guaranties
(either unlimited guaranties or validity guaranties) from its clients'
principals; (vi) the Company actively monitors its portfolio of purchased
accounts receivable, including the creditworthiness of account debtors and
periodically evaluates the value of other collateral and (vii) the Company
maintains loss reserves which management believes are adequate and
appropriate for its business.  Notwithstanding the foregoing, clients (and
account debtors) may fail and the collateral available to the Company
(together with personal guaranties) may prove insufficient to enable the
Company to recover all amounts due in full.

          Continuing competition within the marketplace from banks and asset-
based lenders (previously not in competition with the Company) and newly
created finance companies have infringed on the Company's potential client
base and have negatively affected earned discounts.  Additionally, the
Company continues to attract larger clients which often increases the
amount of time needed to negotiate and fund new business.  Also,
Collateralized Advances require more in-depth and diverse due diligence
which can further delay the funding of new business.  Nonetheless, the
Company believes that its ability to respond quickly and to provide
specialized, flexible financing structures to its clients enables it to
compete effectively.  In order to remain competitive, however, the Company
has, where necessary and appropriate, offered lower rates than it has
historically.  The Company believes that increased competition will
continue for the foreseeable future and will continue to exert downward
pressure on pricing, especially in the Company's core factoring business. 
To counter the downward pressure on pricing, the Company intends to try to
diversify its sources of income, primarily by continuing its emphasis on
funding relationships which include (in addition to the factoring of
accounts receivable) the making of Collateralized Advances.

          Historically, the Company did not expect to maintain a funding
relationship with a client for more than two years; the Company expected
that its clients would ultimately qualify for more competitively priced
bank or asset based financing.  Therefore, the Company's major clients have
tended to change significantly over time.  Today, however, because the
Company is, where necessary and appropriate, offering lower rates and
providing Collateralized Advances, it is possible that the duration of the
Company's funding relationships with its clients may be extended.  Although
the Company has historically been successful in replacing major clients,
the loss of one or more major clients and an inability to replace those
clients could have a material adverse effect on the Company.

          Lifetime Options, a wholly-owned subsidiary of the Company, provides
financial assistance to individuals facing life-threatening illness by
purchasing their life insurance policies at a discount from face value. 
The amount of the discount is determined by Lifetime Options based on the
size of the policy being purchased, the maximum life expectancy of the
insured, the amount of the anticipated premiums payable with respect to the
policy being purchased and the anticipated financing cost associated with
purchasing and carrying the policy.  In general, the purchase price for a
policy is between 55% and 85% of the benefits payable under the policy. 
Because most of the life insurance policies purchased by Lifetime Options
are underwritten by highly rated insurance companies (and, in many cases,
backed by state guaranty funds), management of Lifetime Options believes
that credit risk is not material to its business.

          Before purchasing each policy, Lifetime Options has each insured's
medical records reviewed by at least one (and typically three) independent
physician(s) who provide(s) Lifetime Options with an opinion(s) of the
insured's life expectancy.  To date, the physicians engaged by Lifetime
Options have provided life expectancies which, on average, fairly
approximate actual lifespans.  However, there is no assurance that the
physicians engaged by Lifetime Options will in the future be able to
perform as they have in the past.  If the physicians engaged by Lifetime
Options were to systematically underestimate life expectancies or if life
extending treatments (or a cure) were found for AIDS (almost all of the
life insurance policies purchased by Lifetime Options to date have been
purchased from individuals with AIDS), there would be a material adverse
effect on the earnings of Lifetime Options.

          Other than Lifetime Options, none of the Company's subsidiaries is
currently engaged in business which has a material effect on the Company.


RECENT DEVELOPMENTS

          On September 11, 1995, the Company entered into a transaction with two
affiliated shareholders, Scoggin Capital Management, LP and Selig Partners,
LP (together, the "Original Tendering Shareholders"), whereby the Company
exchanged Notes for all of the shares of stock held by the Original
Tendering Shareholders.  Specifically, the Original Tendering Shareholders
exchanged 447,200 shares of Common Stock, representing approximately 14%
of the total number of then outstanding shares of Common Stock, for
$2,838,000 principal amount of Notes at a rate of $1,000.00 principal
amount of Notes for each 157.48 shares of Common Stock exchanged.  This
rate of exchange represented a small discount from the average closing
trading price of the Common Stock on the NASDAQ for the three month period
prior to the consummation of the transaction.  The Notes were issued
pursuant to an Indenture, dated as of September 11, 1995, between the
Company and Shawmut Bank Connecticut, National Association, as Trustee (the
"Indenture") and are identical to the Notes offered in the Exchange Offer. 
The Company purchased from the Original Tendering Shareholders an
additional 271.76 shares of Common Stock not theretofore exchanged for
Notes at a cash price of $6.35 per share of Common Stock.  Prior to the
consummation of such transaction, the Original Tendering Shareholders
together formed the Company's largest single shareholder.  The action taken
by the Company in entering into this transaction with the Original
Tendering Shareholders was in response to continued expressions of concern
by the Original Tendering Shareholders over the financial performance of
the Company, as well as the Company's refusal to implement a stock
repurchase program.  This concern culminated in May 1995 when the Original
Tendering Shareholders filed certain preliminary materials with the
Commission seeking to take action to pursue representation on the Company's
Board of Directors of nominees of the Original Tendering Shareholders. 
Subsequently, the Company and the Original Tendering Shareholders agreed
to the foregoing exchange of securities and the Original Tendering
Shareholders agreed not to pursue their filing with the Commission.

          The Original Tendering Shareholders also received certain limited
demand and "piggy-back" registration rights with respect to their Notes and
the shares of Common Stock issuable upon conversion of their Notes.  In
addition, the Company agreed that the Original Tendering Shareholders could
nominate one or two members of the Board of Directors of the Company,
depending on their continued ownership of Company securities.  The Original
Tendering Shareholders have agreed not to convert their Notes into Common
Stock before March 1, 1997, with certain exceptions.  The Original
Tendering Shareholders have also agreed not to purchase or acquire any
shares of Common Stock (other than upon conversion of their Notes) until
September, 2002.

          One of the conditions the Company insisted upon in negotiating the
foregoing transaction with the Original Tendering Shareholders was that
subsequent to the consummation of such transaction, all Common Stockholders
of the Company also have the opportunity to exchange their shares of Common
Stock for Notes at the same exchange rate as that agreed upon between the
Company and the Original Tendering Shareholders.

          On September 28, 1995, Mr. Craig Fishman, Senior Vice President and
General Counsel and a Director of the Company, purchased 1,250 shares of
Common Stock in the over-the-counter market for an aggregate purchase price
of $7,504.  Mr. Craig Fishman has indicated to the Company that he does not
intend to tender any shares of Common Stock he beneficially owns pursuant
to the Exchange Offer.


                             RISK FACTORS

          Common Stockholders should consider the factors set forth below, as
well as the other information set forth in this Offering Circular, in
determining whether to participate in the Exchange Offer.

Absence of Trading Market

          Prior to the consummation of the Exchange Offer, there will not have
been any trading market for the Notes.  The Notes will not be listed on any
securities exchange or quoted in any automated inter-dealer quotation
system and it is unlikely that a trading market for the Notes will develop. 
This may adversely affect the ability of a holder of Notes to sell or
transfer all or a portion of such Notes prior to their maturity.

Odd Lot Shares

          Open market transactions in securities are typically effected in round
lots of 100 shares or other customary units of trading.  The Company is
offering to exchange $1,000 principal amount of Notes for each 157.48
shares of Common Stock.  Therefore, if a Common Stockholder tenders shares
of Common Stock to the Company for exchange, it is unlikely that the
remaining number of shares of Common Stock held by that stockholder will
be a multiple of 100.  Such "odd lot" number of shares may be more
difficult or expensive for a stockholder to subsequently sell or transfer
on the open market.

Ranking of Notes and Common Stock

          The Notes will rank junior to the indebtedness of the Company to its
institutional lenders under a revolving credit agreement in the aggregate
principal amount of up to $25,000,000, and all indebtedness of the Company
incurred in connection with, or extending the maturity of, refinancing,
replacing or restructuring all or any portion of, the Company's obligations
under that revolving credit agreement.  See "Description of the Notes -
Subordination".

          To the extent shares of Common Stock are tendered for exchange in the
Exchange Offer and the tendering Common Stockholder receives Notes in
return, there will be a greater amount of debt outstanding ranking prior
to the Common Stock not so accepted for exchange in the Exchange Offer. 
In the event of a liquidation of the Company, this could have a materially
adverse effect on Common Stockholders who do not participate in the
Exchange Offer since there would be a larger amount of outstanding
indebtedness ranking prior to the Common Stock.

Redemption of Notes

          To the extent a tendering Common Stockholder receives Notes in the
Exchange Offer, the Notes are subject to redemption prior to maturity, in
whole or in part, at the option of the Company, commencing on January 1,
1997.  Under certain circumstances, the Company is also required to redeem
the Notes prior to maturity.  See "Description of the Notes -Optional
Redemption" and "-Mandatory Redemption."  In the event Notes are redeemed
by the Company, the holder thereof would lose the ability to receive a
fixed return on the Notes as well as the right to convert the Notes into
shares of the Company's Common Stock.


                   PURPOSES AND EFFECTS OF THE EXCHANGE OFFER

          The principal purpose of the Exchange Offer is to increase shareholder
value by giving holders of the Company's Common Stock the opportunity to
receive Notes for their shares of Common Stock tendered, which Notes (i)
are in a principal amount in excess of the current market price for their
shares, (ii) represent the opportunity to receive a fixed return from the
Notes and (iii) give the holder the flexibility to convert the Notes back
into shares of the Company's Common Stock at a later date.

          The Exchange Offer will achieve this purpose by reducing both the
proportion and the amount of Common Stock included in the Company's capital
structure and by correspondingly increasing its debt capital by an amount
approximately equal to the value of the Notes issued in the Exchange Offer. 
While the Company's debt service costs will increase due to the interest
payments on the Notes, by reducing the number of outstanding shares of
Common Stock, the Company's earnings per share of Common Stock may increase
at a proportionately faster rate.  The Company believes that increasing its
earnings per share will generate interest in the Company's Common Stock
thereby producing better market returns.  Since the Notes are convertible
into shares of Common Stock at any time at the option of the holders
thereof at a conversion price of $7.50 per share, holders of the Notes are
provided an opportunity to participate in future potential increases in the
market price of the Common Stock.

          In addition, the Exchange Offer also enables the Company to purchase
shares of Common Stock below their current book value per share.

          Assuming the maximum allowable number of shares of Common Stock had
been tendered and accepted pursuant to the terms of the Exchange Offer, the
Company would have realized a decrease in its common stockholders' equity
of approximately $2,162,000.  Under the same assumptions, $2,162,000
principal amount of the Notes would be issued pursuant to the Exchange
Offer thereby initially increasing the Company's annual debt service costs
by $216,200.  The effects of this would be to cause the book value per
share of Common Stock outstanding to increase from $9.90 as of September
30, 1995 to $10.19 on a pro forma basis, while at the same time causing the
earnings per share of Common Stock outstanding to increase from $0.33 to
$0.34 for the nine month period ended September 30, 1995 on a pro forma
basis, assuming that the Exchange Offer, including the exchange made by the
Original Tendering Shareholders, had been consummated as of January 1,
1994.  If the Exchange Offer is consummated, but fewer than the maximum
allowable number of shares of Common Stock are exchanged, these increases
and decreases would be proportionally adjusted, reflecting the number of
shares of Common Stock that are not tendered and accepted in the Exchange
Offer.  See "Pro Forma Data" for the anticipated effects of the Exchange
Offer on the Company's capital structure and for certain pro forma effects
of the Exchange Offer.

          The Notes will rank junior to the indebtedness of the Company to its
institutional lenders under a revolving credit agreement in an aggregate
principal amount of up to $25,000,000, and all indebtedness of the Company
incurred in connection with, or extending the maturity of, refinancing,
replacing or restructuring all or any portion of, the Company's obligations
under this revolving credit agreement.  See "Description of the Notes -
Subordination."

          To the extent shares of Common Stock are tendered for exchange in the
Exchange Offer and the tendering Common Stockholder receives Notes in
return, there will be a greater amount of debt outstanding ranking prior
to the Common Stock not so tendered in the Exchange Offer.  In the event
of a liquidation of the Company, this will have a materially adverse effect
on Common Stockholders who do not participate in the Exchange Offer since
there would be a larger amount of outstanding indebtedness ranking prior
to the Common Stock.

          Mr. Leon Fishman, the President and Chief Executive Officer of the
Company, and Mr. Eugene R. Haskin, the Chairman of the Board of the
Company, and Mr. Craig Fishman, Senior Vice President and General Counsel
and a Director of the Company, have indicated to the Company that they do
not intend to tender any shares of Common Stock they beneficially own
pursuant to the Exchange Offer.  As of November 27, 1995, these
shareholders beneficially owned in the aggregate 501,666 shares of Common
Stock, or approximately 19% of the outstanding shares of Common Stock. 
These shareholders will increase their percentage ownership interest of the
shares of Common Stock depending upon the number of shares of Common Stock
tendered in the Exchange Offer.

          Upon the terms and subject to the conditions of the Exchange Offer,
Common Stockholders who tender shares of Common Stock accepted by the
Company will receive the Notes promptly upon consummation of the Exchange
Offer and, as holders of the Notes, will be entitled to full rights and
privileges available to holders of the Notes, but will no longer be
entitled to any opportunity to receive dividends on the shares Common Stock
so accepted for exchange.  See "Summary Comparison of Terms of the Common
Stock and the Notes."  The Company has not paid a dividend on shares of its
Common Stock since 1989 and the Company has no plans to do so for the
foreseeable future.  The Notes will be issued in the amount of $1,000
principal amount of Notes for each 157.48 shares of Common Stock tendered. 
This equates to $6.35 principal amount of Notes for each share of Common
Stock exchanged pursuant to the Exchange Offer.  This rate of exchange is
in excess of the current market value of the Common Stock as of the date
of this Offering Circular.  Holders of the Notes will also be entitled to
a fixed return of 10% per annum, subject to adjustment as discussed in
"Description of the Notes -General."

          Holders of shares of Common Stock of the Company are entitled to one
vote per share on all matters to be properly voted upon by the Common
Stockholders of the Company.  The Notes have no voting rights.

          The Notes are not listed on any securities exchange and the Company
does not intend to make an application to list the Notes on any exchange. 
See "Risk Factors" and "Federal Income Tax Considerations."



<PAGE >

          SUMMARY COMPARISON OF TERMS OF THE COMMON STOCK AND THE NOTES 

          The following table summarizes the existing rights and preferences of
the Company's Common Stock and the Notes.  Each capitalized term utilized
in this subsection and not otherwise defined in this Offering Circular
shall have the meaning ascribed to it in the Indenture.  See "Description
of Common Stock" and "Description of the Notes."

<TABLE>
<S>                                       <C>                                       <C>
                                              Common Stock                                       Notes
Shares Outstanding as of
November 27, 1995                               2,655,128                     

Principal Amount
Outstanding as                                                                      $2,838,000 aggregate principal
of November 27, 1995                                                                amount currently outstanding. 
                                                                                    Assuming a maximum number of
                                                                                    shares of Common Stock are
                                                                                    tendered for exchange, $5,000,000
                                                                                    aggregate principal amount of
                                                                                    Notes will be outstanding.

Dividend Payments                         When and if declared by the Board         None.
                                          of Directors of the Company.  No 
                                          dividends have been declared to 
                                          date and the Company does not 
                                          intend to declare any dividends 
                                          for the foreseeable future.

Interest Rate and Payments                None.                                     Initially, $100 per annum in
                                                                                    interest, accruing from the
                                                                                    date of issuance, payable
                                                                                    quarterly in arrears on
                                                                                    December 31, March 31, June
                                                                                    30 and September 30, for
                                                                                    each $1,000 principal amount
                                                                                    Note (subject to certain
                                                                                    adjustments).

Optional Redemption                       None.                                     101% of the principal amount
                                                                                    thereof, plus accrued interest to
                                                                                    the date of redemption, if
                                                                                    redeemed during the period
                                                                                    January 1, 1997 through August
                                                                                    31, 1997 and at a price of 100%
                                                                                    of the principal amount thereof,
                                                                                    plus accrued interest to the date
                                                                                    of redemption, if redeemed on or
                                                                                    after September 1, 1997.  Except
                                                                                    under certain limited
                                                                                    circumstances, the Notes are not
                                                                                    redeemable at the Company's
                                                                                    option prior to January 1, 1997.

Mandatory Redemption                      None.                                     Under certain circumstances, at a
                                                                                    price of 100% of the principal
                                                                                    amount thereof, plus accrued
                                                                                    interest to the date of
                                                                                    redemption.

Optional Repurchase                       None.                                     Under certain circumstances, at a
                                                                                    price of 100% of the principal
                                                                                    amount thereof, plus accrued
                                                                                    interest to the date of
                                                                                    redemption.

Voting Rights                             One vote per share on all matters.        None.

Conversion                                None.                                     Convertible into shares of Common
                                                                                    Stock at the rate of $7.50 per
                                                                                    share, subject to adjustment
                                                                                    under certain circumstances.

Maturity                                  None.                                     September 30, 2000, unless
                                                                                    redeemed earlier.

Subordination                                                                       Subordinated in right of payment
                                                                                    to the prior payment in full of
                                                                                    all Senior Indebtedness.

Right of Payment in Event
of Liquidation                            After payment in full of all              After payment in 
                                          indebtedness of the Company,              full of all Senior
                                          including the Notes.                      Indebtedness but
                                                                                    prior to the Common Stock.
</TABLE>

<PAGE  >
                                          SUMMARY FINANCIAL DATA

          The following table sets forth, in summary form, certain financial
data for each of the periods indicated.  This summary is qualified in its
entirety by the detailed information and financial statements included in
the documents incorporated herein by reference.  See "Incorporation of
Certain Documents by Reference."

<TABLE>
                                                               Nine Months Ended           Years Ended
                                                                  September 30,            December 31,   
                                                               -----------------      -------------------
                                                                1995       1994         1994        1993
                                                                ----       ----         ----        ----
                                                           (dollars in thousands, except per share amounts)
<S>                                                        <C>        <C>             <C>         <C>
Consolidated Summary of Financial Results:                                                                 
   Earned discounts                                           $7,877     $6,663        $ 9,948      $ 9,424

   Fees and other income                                       1,656      1,423          2,082        1,427

      Total income                                             9,533      8,086         12,030       10,850

   Net earnings                                                1,014      1,484            148          457

Earnings (Loss) Per Common Share:                                                                        

   Income per common share                                      $.33       $.48            $.05        $.15

   Weighted average number of shares                       3,071,204  3,102,328       3,102,328   3,116,460

Ratio of earnings to fixed charges                            3.34:1     5.48:1          1.25:1     2.74:1
</TABLE>

<TABLE>
                                Balance Sheet Information
                               -------------------------

                                                     September 30, 1995     December 31, 1994
                                                     ------------------     -----------------
   <S>                                                <C>                   <S>      <C>
                                                      (in thousands, except per share amounts)
   Total assets                                          $36,738                   $41,851

   Total liabilities                                      10,443                    13,729

   Working capital                                        26,198                    25,261

   Long-term debt                                          2,904                        66

   Common stock                                               40                        40

   Additional paid-in capital                             18,852                    18,852

   Treasury stock                                         (2,840)                     -

   Retained earnings                                      10,243                     9,229

   Total shareholders' equity                             26,296                    28,121

   Book value per common share                             $9.90                     $9.06


</TABLE>

<PAGE  >

                                      PRO FORMA DATA

          The following table sets forth certain financial information of the
Company at September 30, 1995 and December 31, 1994 and as adjusted to give
effect to the issuance of the Notes upon consummation of the Exchange
Offer, assuming 100% participation in the Exchange Offer and assuming the
issuance of all Notes (including the issuance of Notes to the Original
Tendering Shareholders) had occurred on January 1, 1994.

<TABLE>
                                       As of and for the nine months      As of and for the year ended
                                        ended September 30, 1995               December 31, 1994
                                       -----------------------------      ----------------------------
                                         Actual           Pro Forma         Actual          Pro Forma
                                       ----------        -----------       --------        -----------
                                             (dollars in thousands, except per share amounts)
<S>                                    <C>                <C>            <C>              <C>

Net income (loss)                         $1,014               $787           $148            $(167)

Income (loss) per Common Share               .33                .34            .05             (.07)

Total Assets                              36,738             36,511         41,851           41,536

Total liabilities                         10,443             12,605         13,729           18,729

Working capital                           26,198             25,971         25,261           24,946

Long-term debt                             2,904              5,066             66            5,066

Common Stock                                  40                 40             40               40

Additional paid-in capital                18,852             18,852         18,852           18,852

Treasury stock                            (2,840)            (5,000)          -              (5,000)

Retained earnings                         10,243              9,702          9,229            8,913

Total shareholders' equity                26,296             23,594         28,121           22,805

Ratio of earnings to fixed charges        3.34:1             2.18:1         1.25:1            .81:1

Book value per common share                 9.90              10.19           9.06             9.85

Weighted average number of shares      3,071,204          2,314,493      3,102,328        2,314,493

</TABLE>

          If the Exchange Offer for the Common Stock is consummated, but fewer 
than $2,162,000 in principal amount of additional Notes is issued, the increases
and decreases indicated above would be proportionately reduced, reflecting the 
number of shares of Common Stock that are not tendered and accepted in the 
Exchange Offer.



<PAGE >
                                      PRICE RANGES OF THE COMMON STOCK

          The Company's Common Stock is traded on the over-the-counter market 
under the symbol (ASFN) with quotes supplied by the National Market System of
the NASDAQ.  The following table sets forth the high and low bid prices for the 
Common Stock, as reported on the NASDAQ National Market System, for each 
quarterly period since January 1, 1993.  The stock prices shown represent 
prices between dealers and do not include retail markups, markdowns or 
commissions and may not necessarily represent actual transactions.



                                          High                 Low
                                          ----                 ---
    1993                
- ---------------
First Quarter                             $19.25               $10.25 

Second Quarter                             13.50                10.75

Third Quarter                              13.75                 4.88

Fourth Quarter                              7.50                 5.63


    1994
- ----------------
First Quarter                               7.13                 5.38

Second Quarter                              6.63                 4.63

Third Quarter                               6.63                 5.69

Fourth Quarter                              6.88                 6.00


     1995
- ---------------
First Quarter                               7.19                 6.00

Second Quarter                              8.00                 6.25

Third Quarter                               7.50                 5.50

Fourth Quarter through November 27,  
1995                                        5.75                 5.38


          On November 27, 1995, the last reported sales price for the Common 
Stock on the NASDAQ National Market System was $5.625 per share.

          On November 27, 1995, there were 58 holders of record of the Common 
Stock and the number of outstanding shares of the Common Stock was 2,655,128.


                             DIVIDENDS

          The Company has not paid a dividend on shares of its Common Stock 
since its inception.  The Company does not intend to pay a dividend on its 
shares of Common Stock for the foreseeable future.



<PAGE >

                                   THE EXCHANGE OFFER

Terms of the Exchange Offer

         The Company hereby offers, upon the terms and subject to the conditions
set forth herein and in the accompanying applicable Letter of Transmittal, to 
exchange shares of its Common Stock for up to $2,162,000 in aggregate principal 
amount of Notes as set forth below:

                                                The holder of
   For each 157.48 shares of:                   Common Stock will receive:
   --------------------------                   --------------------------
   Common Stock . . . . . . .                   $1,000 principal amount of Notes

Additionally, to the extent the number of shares of Common Stock tendered by the
holder thereof exceeds a whole multiple of 157.48, the holder shall receive a 
new certificate representing the whole number of excess shares and a cash pay-
ment by the Company for any remaining fractional share at a rate of $6.35 per 
share of Common Stock.

          The Exchange Offer is not conditioned upon a minimum number of shares 
of Common Stock being tendered for exchange, except that any tendering share-
holder must tender at least 157.48 shares of Common Stock. The Company is only
authorized to issue up to $2,162,000 principal amount of Notes and therefore 
the Company will only purchase up to that number of shares of Common Stock 
properly tendered to it pursuant to the Exchange Offer that would allow it to 
issue Notes in an aggregate principal amount of up to $2,162,000.  
See "-Tenders of Excess Shares of Common Stock," below.  The Exchange
Offer is also subject to certain other customary terms and conditions set 
forth herein and in the accompanying applicable Letter of Transmittal.  
See "-Conditions of the Exchange Offer," below.  Subject to the foregoing, 
the Company will accept any and all shares of Common Stock properly tendered
in the Exchange Offer prior to the Expiration Date.  Tendered shares of Common
Stock accepted by the Company for exchange will be retired.

          In the event that the Company modifies the consideration offered for 
the shares of Common Stock in the Exchange Offer, the modified consideration 
would be paid with regard to all shares of Common Stock tendered and accepted in
the Exchange Offer.  If the consideration is modified, the Exchange Offer will 
remain open at least ten business days from the date the Company first gives 
notice, by public announcement or otherwise, of such modification, if and to 
the extent required by applicable law. 

          As of November 27, 1995, 2,655,128 shares of Common Stock were out-
standing and $2,838,000 principal amount of Notes was outstanding.  This Offer-
ing Circular, together with the applicable Letter of Transmittal, is first being
sent to all holders of record of Common Stock as of November 28, 1995.

          Although the Company currently has no plan or intention to do so, sub-
ject to applicable laws and regulations, it reserves the right in its sole dis-
cretion to purchase, redeem or make offers for any shares of the Common Stock 
that remain outstanding subsequent to the consummation of the Exchange Offer. 
The terms of any such purchases, redemptions or offers could differ from the 
terms of the Exchange Offer.

          Tendering Common Stockholders will not be required to pay brokerage 
commissions or fees or, subject to the instructions in the Letter of Transmit-
tal, transfer taxes with respect to the exchange of Common Stock pursuant to the
Exchange Offer.  The Company will pay all charges and expenses, other than 
certain applicable taxes, in connection with the Exchange Offer.  See "-Payment 
of Expenses," below.


<PAGE  >

Tenders of Excess Shares of Common Stock

          The Indenture provides that the Company is authorized to issue up to 
$5,000,000 aggregate principal amount of Notes.  On September 11, 1995, the 
Company issued $2,838,000 aggregate principal amount of Notes to the Original 
Tendering Shareholders in exchange for 447,200 shares of Common Stock.  See 
"Recent Developments."  The Company is therefore only authorized to issue up
to an additional $2,162,000 aggregate principal amount of Notes pursuant to the 
terms of the Indenture and consequently the Company will only purchase up to 
that number of shares of Common Stock properly tendered to it pursuant to the 
Exchange Offer that would allow it to issue Notes in an aggregate principal 
amount of up to $2,162,000.  In the event shares of Common Stock in excess of
that number are properly tendered to the Company for exchange pursuant to the 
terms of the Exchange Offer, the Company will only accept for exchange from each
Common Stockholder that stockholder's pro rata portion of the total number of 
shares of Common Stock properly tendered for exchange, rounded down to the near-
est multiple of 157.48 shares.  In this event, the excess shares of Common Stock
tendered by a stockholder to the Company over the stockholder's pro rata amount 
of tendered shares, as rounded down to the nearest whole multiple of 157.48, 
will not be accepted by the Company for exchange, and each such stockholder 
shall receive a new certificate for shares of Common Stock representing
the whole number of excess shares and a cash payment by the Company for any 
fractional share at a rate of $6.35 per share of Common Stock.  This payment 
shall be made by the Company by check.


Expiration Date; Extensions; Termination; Amendments

          The Exchange Offer will expire at 5:00 P.M., eastern standard time, on
January 12, 1996, subject to extension by the Company by notice to the Exchange 
Agent as herein provided (the "Expiration Date").  The Company reserves the 
right to extend the Exchange Offer at its discretion, in which event the term 
"Expiration Date" with regard to the extended Exchange Offer shall mean the time
and date on which such Exchange Offer as so extended shall expire.  The Company 
shall notify the Exchange Agent of any extension by written notice and shall 
make a public announcement thereof, prior to 9:00 A.M., eastern standard 
time, on the next business day after the previously scheduled Expiration Date.

          The Company reserves the right (i) to delay accepting any shares of 
Common Stock for exchange, to extend or to terminate the Exchange Offer and not 
accept for exchange any shares of Common Stock if any of the events set forth 
below under the caption "Conditions of the Exchange Offer" shall have occurred 
and shall not have been waived by the Company, by giving written notice of such 
delay or termination to the Exchange Agent, and (ii) to amend the terms of the 
Exchange Offer.  Any such delay in acceptance for exchange, extension, 
termination or amendment will be followed as promptly as practicable by public
announcement thereof.  If the consideration offered in the Exchange Offer is 
modified, the Exchange Offer will remain open at least ten additional 
business days from the date the Company first gives notice, by public 
announcement or otherwise, of such modification.  If the Exchange Offer is 
amended in any other manner determined by the Company to constitute a material 
change, the Company will promptly disclose such amendment in a manner reasonably
calculated to inform the Common Stockholders of such amendment and the Company 
will extend the Exchange Offer for a period of five to ten business days, 
depending upon the significance of the amendment and the manner of disclosure to
Common Stockholders, if the Exchange Offer would otherwise expire during such 
five to ten business day period.  The rights reserved by the Company in this 
paragraph are in addition to the Company's rights set forth below under 
"Conditions of the Exchange Offer."

Procedures for Tendering

          The acceptance by a Common Stockholder of the Exchange Offer pursuant 
to one of the procedures set forth below will constitute an agreement between 
such Common Stockholder and the Company in accordance with the terms and subject
to the conditions set forth herein and in the Letter of Transmittal.

          To be tendered effectively, certificates for Common Stock, together 
with the properly completed Letter of Transmittal, executed by the Common Stock-
holder of record and any other documents required by the Letter of Transmittal, 
must be received by the Exchange Agent at the address set forth on the back 
cover hereof prior to the Expiration Date, except as otherwise provided below 
under "Guaranteed Delivery Procedure."  LETTERS OF TRANSMITTAL AND CERTIFICATES
FOR COMMON STOCK SHOULD BE SENT TO THE EXCHANGE AGENT AND NOT TO THE COMPANY.

          Signatures on the Letter of Transmittal or a notice of withdrawal, 
as the case may be, must be guaranteed unless the shares of Common Stock 
tendered or withdrawn pursuant thereto are tendered (i) by a Common Stockholder
of record who has not completed the box entitled "Special Issuance and Delivery 
Instructions" on the Letter of Transmittal or (ii) for the account of a firm 
that is a member of a registered national securities exchange or a member of 
the National Association of Securities Dealers, Inc. or by a commercial bank, 
credit union, savings association or trust company having an office in the 
United States (each, an "Eligible Institution").

          In the event a signature is required to be guaranteed in connection 
with the above, the signature of the record holder on the endorsement or 
instrument of assignment and transfer must correspond with the name as written 
upon the face of the certificate in every particular and must be guaranteed by 
a guarantor that is a member of a "Signature Guarantee Program" recognized by 
the Exchange Agent, i.e., Securities Transfer Agents Medallion Program, Stock 
Exchanges Medallion Program and New York Stock Exchanges Medallion Signature 
Program. 

          The method of delivery of certificates of Common Stock and other 
documents to the Exchange Agent is at the election and risk of the holder.  
If such delivery is by mail, it is suggested that the mailing be made 
sufficiently in advance of the Expiration Date to permit delivery to the 

Exchange Agent prior to the Expiration Date.

          If the Letter of Transmittal is signed by a person other than a holder
of record of any certificate(s) listed therein, such certificate(s) must be 
endorsed or accompanied by appropriate stock powers, in either case signed 
exactly as the name or names of the registered holder or holders appear on 
the certificate(s).

          If the Letter of Transmittal or Notice of Guaranteed Delivery or any 
certificates or stock powers are signed by trustees, executors, administrators, 
guardians, attorneys-in-fact, officers of corporations or others acting in a 
fiduciary or representative capacity, such persons should so indicate when 
signing, and, unless waived by the Company, proper evidence satisfactory to the
Company of their authority to so act must be submitted.

          All questions as to the validity, form, eligibility (including time 
of receipt), acceptance and withdrawal of tendered shares of Common Stock will 
be resolved by the Company, whose determination will be final and binding.  The
Company reserves the absolute right to reject any or all tenders that are not in
proper form or the acceptance of which would, in the opinion of counsel for 
the Company, be unlawful.  The Company also reserves the right to waive any 
irregularities or conditions of tender as to particular shares of Common 
Stock.  The Company's interpretation of the terms and conditions of the 
Exchange Offer (including the instructions in the Letter of Transmittal) will
be final and binding.  Unless waived, any irregularities in connection with
tenders must be cured within such time as the Company shall determine.  Neither
the Company nor the Exchange Agent shall be under any duty to give notification
of defects in such tenders or shall incur liabilities for failure to give such 
notification. 

Tenders of shares of Common Stock will not be deemed to have been made until 
such irregularities have been cured or waived.  Any shares of Common Stock 
received by the Exchange Agent that are not properly tendered and as to which 
the irregularities have not been cured or waived will be returned by the 
Exchange Agent to the tendering Common Stockholder, unless otherwise
provided in the Letter of Transmittal, as soon as practicable following the 
Expiration Date.

Guaranteed Delivery Procedure

          If a Common Stockholder desires to tender his or her shares of Common 
Stock and the certificate(s) representing such shares of Common Stock are not 
immediately available, or time will not permit such Common Stockholder's 
certificate(s) or any other required documents to reach the Exchange Agent 
before the Expiration Date, a tender may be effected if:

            (i)       The tender is made through an Eligible Institution;

            (ii)      Prior to the Expiration Date, the Exchange Agent receives 
   from such Eligible Institution a properly completed and duly executed Notice
   of Guaranteed Delivery by mail or hand delivery, setting forth the name and 
   address of the Common Stockholder and the number of shares of Common Stock 
   tendered, stating that the tender is being made thereby and guaranteeing 
   that, within three over-the-counter market trading days after the Expiration
   Date, the certificate(s) representing such shares of Common Stock, together 
   with the Letter of Transmittal that has been properly completed and duly 
   executed, and all other documents required by the Letter of Transmittal, 
   will be deposited by the Eligible Institution with the Exchange Agent; and

            (iii)     The certificate(s) for all tendered shares of Common 
   Stock, as well as the Letter of Transmittal that has been properly completed
   and duly executed, and all other documents required by the Letter of 
   Transmittal, are received by the Exchange Agent within three over-the-
   counter market trading days after the Expiration Date.

Conditions of the Exchange Offer

          The Company will not be required to accept for exchange any shares of 
Common Stock not theretofore accepted for exchange or exchanged, and may 
terminate or amend the Exchange Offer as provided herein before the acceptance 
of shares of Common Stock, if any of the following conditions exist:

             (i)       any action or proceeding is instituted or threatened in 
   any court or by or before any governmental agency with respect to the
   Exchange Offer that, in the sole judgment of the management of the Company,
   may have a material adverse effect on the contemplated benefits of the 
   Exchange Offer to the Company; or

             (ii)      there shall have occurred (A) any general suspension of, 
   or limitation on prices for, trading in securities listed on the over-the-
   counter market; (B) a declaration of a banking moratorium by United States,
   New York, Virginia or Connecticut authorities; or (C) a commencement of a 
   war, armed hostilities or other international or national emergency directly
   or indirectly involving the United States.

          The foregoing conditions are for the sole benefit of the Company and 
may be asserted by the Company regardless of the circumstances giving rise to 
such conditions or may be waived by the Company in whole or in part at any time 
and from time to time in its sole discretion.  Any determination by the Company 
concerning the events described above will be final and binding upon all 
parties.

Acceptance of Shares of Common Stock for Exchange; Delivery of the Notes

          Upon the terms and subject to the conditions of the Exchange Offer 
(see "Conditions of the Exchange Offer", above), the Company will accept any 
and all shares of Common Stock properly tendered pursuant to the Exchange Offer 
and not properly withdrawn.  The Company will cause the Trustee and the Exchange
Agent to deliver the Notes issued pursuant to the Exchange Offer promptly after 
the Expiration Date.

          For purposes of the Exchange Offer, the Company shall be deemed to 
have accepted the validly tendered shares of Common Stock when, as and if the
Company has given written notice thereof to the Exchange Agent.  The Exchange
Agent will act as agent for the tendering Common Stockholders for, among other
things specified in the Letter of Transmittal, the purposes of delivering the 
shares of Common Stock to the Company.

          If any tendered shares of Common Stock are not accepted for exchange
because of an invalid tender, the occurrence of certain other events set forth
herein or otherwise, certificates for any such unaccepted shares of Common Stock
will be returned, without expense, to the tendering holder thereof as promptly 
as practicable after the expiration or termination of the Exchange Offer.

          In the event that shares of Common Stock in excess of those that could
be exchanged for Notes are properly tendered to the Company for exchange 
pursuant to the terms of the Exchange Offer, the Company will only accept for
exchange from each tendering Common Stockholder that stockholder's pro rata 
portion of the total number of shares of Common Stock properly tendered for 
exchange, rounded down to the nearest multiple of 157.48 shares.  In this event,
the excess shares of Common Stock tendered by the stockholder to the Company 
over the stockholder's pro rata amount of tendered shares, as rounded down to
the nearest whole multiple of 157.48, will not be accepted by the Company for
exchange, and each such stockholder shall receive a new certificate for shares 
of Common Stock representing the whole number of excess shares and a cash 
payment by the Company for any fractional share at a rate of $6.35 per share 
of Common Stock. This payment shall be made by the Company by check.

Withdrawal Rights

          Any Common Stockholder of record who has tendered shares of Common 
Stock may withdraw that tender prior to the Expiration Date, and, unless 
previously accepted for exchange by the Company, after 5:00 P.M., eastern 
standard time, on January 24, 1996, by delivery of written notice of 
withdrawal to the Exchange Agent.

          To be effective, a written notice of withdrawal must be timely 
received by the Exchange Agent at the address set forth on the back cover 
hereof, must have a guaranteed signature included thereon (unless not required 
by the terms set forth above under "Procedures for Tendering") and must specify
the name of the person having tendered the shares of Common Stock to be 
withdrawn and the aggregate number of shares of Common Stock to be withdrawn.  
If certificates have been delivered or otherwise identified to the Exchange 
Agent, the name of the registered holder and the serial numbers of the 
particular certificate(s) evidencing the shares of Common Stock withdrawn 
must also be so furnished to the Exchange Agent as aforesaid prior to the 
physical release of the certificate(s) for the withdrawn shares of Common Stock.
Withdrawals of tenders of shares of Common Stock may not be rescinded, and any 
shares of Common Stock withdrawn will thereafter be deemed not validly tendered
for purposes of the Exchange Offer; provided, however, that withdrawn shares of 
Common Stock may be retendered by again following one of the procedures 
described herein so long as the retender is proper and made prior to the 
Expiration Date.

          All questions as to the validity (including time of receipt) of 
notices of withdrawal will be determined by the Company, whose determination 
will be final and binding.  None of the Company, the Exchange Agent nor any 
other person will be under any duty to give notification of any defects or 
irregularities in any notice of withdrawal or incur any liability for failure 
to give any such notification.

Exchange Agent

          Shawmut Bank Connecticut, National Association, has been appointed as 
Exchange Agent for the Exchange Offer. 

          Requests for information concerning procedures for tendering Common 
Stock or for additional copies of this Offering Circular or the Letter of 
Transmittal should be directed to the Exchange Agent.  For further information 
concerning the Company or the terms of the Exchange Offer, please contact Mr. 
Craig Fishman at the Company at (703) 931-2274.

Payment of Expenses

          The Company has not retained any dealer-manager or similar agent in 
connection with the Exchange Offer and will not make any payments to brokers, 
dealers or others soliciting acceptances of the Exchange Offer.  The Company, 
however, will pay the Exchange Agent reasonable and customary fees for its 
services and will reimburse it for its reasonable out-of-pocket expenses in 
connection therewith.  The Company will also pay brokerage houses and other 
custodians, nominees and fiduciaries the reasonable out-of-pocket expenses 
incurred by them in forwarding copies of this Offering Circular and related 
documents to the beneficial owners of Common Stock and in handling or 
forwarding tenders for their customers.

         The cash expenses to be incurred in connection with the Exchange Offer,
including the fees and expenses of the Exchange Agent and printing, accounting 
and legal fees, will be paid by the Company and are estimated at $25,000.

          The Company will pay all transfer taxes, if any, applicable to the 
transfer and sale of Common Stock to it or its order pursuant to the Exchange 
Offer.  If, however, Common Stock certificates or substitute Common Stock 
certificates for excess shares or shares not exchanged are to be delivered to,
or are to be registered or issued in the name of, any person other than the 
registered holder of the Common Stock tendered hereby, or if tendered 
certificates are registered in the name of any person other than the person 
signing the Letter of Transmittal, or if a transfer tax is imposed for any 
reason other than the transfer and sale of Common Stock to the Company or its 
order pursuant to the Exchange Offer, the amount of any such transfer taxes
(whether imposed on the holder of record or any other persons) will be payable 
by the tendering Common Stockholder.  If satisfactory evidence of payment of 
such taxes or exemption therefrom is not submitted herewith, the amount of such 
transfer taxes will be billed directly to such tendering Common Stockholder.


                               FEDERAL INCOME TAX CONSIDERATIONS

         The following is a general discussion of the anticipated federal income
tax consequences to the Common Stockholders who exchange their Common Stock for 
Notes.  This discussion is based upon the Internal Revenue Code of 1986, as 
amended (the "Code"), regulations of the Treasury Department, administrative 
rulings and pronouncements of the Internal Revenue Service (the "IRS") and 
judicial decisions, all as of the date hereof.  All of the foregoing are subject
to change and any such change may be retroactively applied.  This discussion 
does not purport to address all of the federal income tax consequences that 
may be applicable to particular categories of Common Stockholders, some of 
which may be subject to special rules.

   COMMON STOCKHOLDERS SHOULD CONSULT THEIR OWN TAX ADVISORS AS TO ANY FEDERAL,
STATE, LOCAL, FOREIGN OR OTHER TAX CONSIDERATIONS RELEVANT TO THEM.

          The exchange of Common Stock for Notes pursuant to the Exchange Offer 
will be a taxable transaction for federal income tax purposes and will be a 
taxable transaction under applicable state, local and foreign laws.  Under 
Code Sections 354, 356 and 302, the exchange may be treated as a redemption 
transaction in which a Common Stockholder who is not a dealer in securities 
will recognize capital gain or loss, provided that the exchange (i) results in 
a "complete redemption" of the shareholder's interest, (ii) is "substantially 
disproportionate" with respect to the shareholder or (iii) is "not essentially 
equivalent to a dividend."  For purposes of calculating gain or loss, the Notes
will be treated as having a value equal to their principal amount, assuming that
the Notes will not be traded on an established securities market.  A Common 
Stockholder who exchanges all of his Common Stock and who holds no other 
shares of the Company directly, or under the attribution rules of Code Section
318, will treat the exchange as a redemption resulting in capital gain or loss, 
since he has experienced a complete redemption of his interest in the Company.


          If none of the tests for redemption treatment is satisfied, the 
exchange will be treated first as a dividend distribution to a holder of the 
Common Stock to the extent of his proportion of the Company's current and 
accumulated earnings and profits, then as a nontaxable return of capital to 
the extent of the holder's basis in his Common Stock, and finally as capital 
gain.

          Common Stockholders who will hold shares of the Company after the 
Exchange Offer should consult their own tax advisors regarding their own 
particular situation.

          Dividends on the Common Stock which are deemed to come out of earnings
and profits paid to corporate stockholders are eligible for the 70% dividends 
received deduction.  There is no corresponding deduction for interest received 
by holders of Notes.


                                         DESCRIPTION OF COMMON STOCK

           The authorized capital stock of the Company consists of 10,000,000 
shares of Common Stock, no par value (the Common Stock"), and 2,000,000 shares 
of Preferred Stock, no par value.  All shares of Common Stock to be issued by 
the Company upon conversion of the Notes will be fully-paid and nonassessable.
The following is a brief summary of certain rights and provisions of the Common 
Stock.  

          As of November 27, 1995, there were 2,655,128 shares of Common Stock 
outstanding.  Holders of Common Stock are entitled to one vote per share, to 
receive dividends when and if declared by the Board of Directors and to share 
ratably in the assets of the Company legally available for distribution to 
holders of Common Stock in the event of liquidation.  Holders of Common Stock 
have no preemptive, subscription, redemption or conversion rights.  All 
outstanding shares of Common Stock are fully paid and nonassessable.  The 
shares of Common Stock have non-cumulative voting rights, and therefore, the 
holders of over 50% of the shares voting at a legally constituted meeting can 
elect the entire Board of Directors, if they so choose, and, in such event, the
holders of the remaining shares cannot elect any directors.

          The Virginia Stock Corporation Act requires that an "Affiliated 
ransaction" be approved by the affirmative vote of the holders of two-thirds
of the Company's voting shares other than shares beneficially owned by an 
"Interested Shareholder".  The two-thirds voting requirement will not apply if:
(i) the Affiliated Transaction has been approved by a majority of "Disinterested
Directors"; (ii) consideration will be paid to the holders of voting shares and 
specified minimum price requirements are met; (iii) the Affiliated Transaction 
is with a party that has been an Interested Shareholder continuously since the 
later of the date the Company first had 300 shareholders of record or the date 
such person became an Interested Shareholder with the approval of a majority of
Disinterested Directors; or (iv) the Company does not have more than 300 
shareholders of record.

          In general, an Affiliated Transaction is defined to include any of the
 following transactions involving the Company and an Interested Shareholder; 
(i) a merger or issuance of Company shares pursuant to certain exchanges; (ii) 
disposition of Company assets having an aggregate market value in excess of five
percent of the Company's net worth; (iii) sale or other disposition of the 
Company's voting shares having an aggregate fair market value in excess of 
five percent of the aggregate fair market value of all outstanding voting 
shares; (iv) dissolution of the Company; or (v) reclassification of the 
Company's securities.  An Interested Shareholder is defined primarily to mean 
any person that is the beneficial owner of more than ten percent of any class
of the Company's outstanding voting shares, or that is an affiliate or 
associate of the Company and at any time within the preceding three years was an
Interested Shareholder of the Company.

          The Exchange Offer is not an Affiliated Transaction requiring 
shareholder ratification within the meaning of the Virginia Stock Corporation 
Act.

          The transfer agent for the Company's Common Stock is Registrar and 
Transfer Company, Cranford, New Jersey.


DESCRIPTION OF THE NOTES

          The Notes will be issued under an Indenture of Trust dated as of 
September 11, 1995, between the Company and Shawmut Bank Connecticut, National 
Association (the "Trustee").  The statements under this caption are brief 
summaries of certain provisions of the Indenture, do not purport to be complete 
and are subject to, and are qualified in their entirety by reference to, all of
the provisions of the Indenture, including the definitions therein of certain 
terms.  Whenever particular sections of the Indenture or terms that are defined 
in the Indenture are referred to herein, it is intended that such sections or
defined terms shall be incorporated by reference herein.

General

          The Notes issued in the Exchange Offer will be limited to an aggregate
authorized principal amount of $2,162,000 and will be issuable only in 
registered form under the Indenture.  Subject to the foregoing, the aggregate 
principal amount of Notes to be issued will be determined based upon the number
of shares of Common Stock tendered and accepted by the Company pursuant to the
Exchange Offer.  In addition, $2,838,000 of Notes were issued on September 11, 
1995 to the Original Tendering Shareholders.  See "Recent Developments."  The 
Indenture limits the Notes to an aggregate maximum amount of $5,000,000. 
Accordingly, up to an aggregate of $2,162,000 of additional Notes may be 
issued pursuant to the Indenture.

          The Notes will mature on September 30, 2000.  Interest on the Notes 
will be paid from the date of issuance, and will be payable quarterly in arrears
on each December 31, March 31, June 30 and September 30, commencing December 31,
1995, to the persons in whose names the Notes are registered at the close of 
business on the day 15 days prior to the payment date, at the initial rate of 
10% per annum, subject to adjustment as set forth below.  Principal of and 
interest on the Notes will be payable by check mailed to the registered 
address of the person entitled thereto.

          The Notes shall originally bear interest at the rate of 10% per annum.
If on any interest payment date the prime rate (as set forth in the Wall Street 
Journal) shall have increased or decreased (whether in one or more increments) 
from the prime rate as in effect on the immediately preceding Adjustment Date 
(as defined below), the interest rate on the Notes shall be correspondingly 
increased or decreased so as to be 125 basis points above the prime rate then 
in effect; provided, however, (i) that no such adjustment shall be made unless
the prime rate shall have increased or decreased by 50 basis points or more from
the prime rate as in effect on the immediately preceding Adjustment Date, and 
(ii) in no event shall the interest rate payable on the Notes be more than 10%
per annum or less than 8% per annum.  The Company shall notify the Trustee of 
any adjustment in the interest rate on the Notes at least ten days prior to the
Interest Payment Date following the interest rate adjustment.  For purposes 
hereof, "Adjustment Date" means each interest payment date on which the interest
 rate on the Notes is adjusted in accordance with the foregoing.  Interest on 
the Notes shall be computed on the basis of a 360-day year of twelve 30-day 
months.

          The Notes constitute unsecured, subordinated indebtedness of the 
Company.  The Notes are issued in minimum denominations of $1,000.  No service
 charge will be made for any transfer or exchange of the Notes, but the Company 
may require the payment of a sum sufficient to cover any tax or other 
governmental charge payable in connection therewith.



<PAGE  >
Subordination

          The Notes will be subordinated and subject in right of payment to the 
prior payment in full of the principal of (and premium, if any) and interest on 
all Senior Indebtedness (as defined below), provided that certain payments on 
the Notes may be made, subject to the specific limitations set forth in the 
Indenture.  The Indenture provides that if there shall have occurred a default
in the payment of the principal of (or premium, if any) or interest on any 
Senior Indebtedness, or if there shall have occurred an event of default with 
respect to any Senior Indebtedness permitting the holders thereof to accelerate 
the maturity thereof, or if such payment would itself constitute such an event 
of default, then, unless and until such default or event of default shall have 
been cured or waived or shall have ceased to exist, no payment shall be made by
 the Company on account of principal of or interest on the Notes or on account 
of the purchase or other acquisition of the Notes.  The Indenture further 
provides that, in the event of any insolvency or bankruptcy proceedings 
relative to the Company or its property, or any receivership, liquidation,
reorganization or other similar proceedings in connection therewith or, in 
the event of any proceedings for voluntary liquidation, dissolution or other 
winding up of the Company or distribution or marshaling of its assets or any 
composition with creditors of the Company, whether or not involving insolvency
or bankruptcy, or if the Company shall cease its operations, call a meeting
of its creditors or no longer do business as a going concern, the holders of
all Senior Indebtedness shall first be paid in full in cash or money's worth 
all amounts due or to become due thereon before any payment is made on account
of the Notes.

          The term "Senior Indebtedness" is defined to mean all obligations of 
any kind owed by the Company to its institutional lenders from time to time 
under or pursuant to the revolving credit agreement among the Company and 
such lenders (and all agreements, documents and instruments related to or 
incurred in connection with, or extending the maturity of, refinancing,
replacing or restructuring all or any portion of, the foregoing or the 
obligations thereunder) including, without limitation, all principal, interest 
(including all interest accruing after commencement of any case, proceeding or 
other action relating to the bankruptcy, insolvency or reorganization of the 
Company) accruing thereon, charges, expenses, fees and other sums chargeable
to the Company by such lenders under or pursuant to the revolving credit 
agreement, and reimbursement, indemnity or other obligations due and payable 
to such lenders under or pursuant to the revolving credit agreement.  Senior 
Indebtedness shall also include any obligation of the Company incurred to 
refinance the Senior Indebtedness.  Senior Indebtedness shall continue to
constitute Senior Indebtedness, notwithstanding the fact that such Senior 
Indebtedness or any claim for such Senior Indebtedness is subordinated, voided 
or disallowed under the Federal Bankruptcy Code or other applicable law.  At 
November 27, 1995, the Company had approximately $9,992,390 in aggregate 
principal amount of outstanding indebtedness that would constitute Senior
Indebtedness.  The Indenture does not contain any limitations on the amount 
of Senior Indebtedness which may be incurred by the Company so long as the 
Company is in compliance with the covenants described below.

Optional Redemption

          The Notes are redeemable at any time on or after January 1, 1997, 
at the option of the Company, in whole or in part, on not less than 15 nor 
more than 60 days' notice, given as provided in the Indenture, at the 
redemption price (expressed as a percentage of principal amount of the Notes 
or portions thereof to be so redeemed) opposite such period in the table below, 
plus interest accrued to the redemption date:

       Redemption Period                               Redemption Price

   January 1, 1997 through August 31, 1997                   101%
   September 1, 1997 and thereafter                          100%

          Additionally, in the event of a consolidation of the Company with, or 
merger of the Company into, another entity, or in the event of any other 
Fundamental Change (as defined in the Indenture), at the option of the Company,
the Notes shall be subject to redemption prior to maturity in whole or in part, 
at a redemption price equal to their principal amount, plus interest
accrued to the redemption date.


Mandatory Redemption

          In the event the Company elects to declare or pay any dividend on, or 
make any distribution on or in respect of, or purchase, redeem or otherwise 
acquire or retire for value any of the Company's capital stock and the aggregate
amount of all such payments made during any fiscal year is in excess of the sum 
of the Company's consolidated net income for the fiscal year last preceding such
payment plus any proceeds received by the Company during such last preceding 
fiscal year upon the sale of nonredeemable capital stock, the Notes shall be 
subject to mandatory redemption prior to maturity, on not less than 15 nor more
than 60 days' notice, at a redemption price equal to their principal amount, 
plus interest accrued to the redemption date.  In such event, the Indenture 
provides for certain limitations on the aggregate principal amount of Notes 
subject to mandatory redemption.

Repurchase of Notes at the Option of the Holder

          In the event that there occurs a "Fundamental Change" (as defined 
below), each Note holder will have the right, at such holder's option, to 
require the Company to repurchase all, or any portion that is an integral 
multiple of $1,000, of such holder's Notes at a repurchase price equal to the 
principal amount of such Notes plus accrued and unpaid interest to the 
Repurchase Date.  "Fundamental Change" is defined in the Indenture to include a 
tender offer for the Company's voting stock, a merger or consolidation into or 
with another entity, the sale of all or substantially all of the Company's 
assets and the liquidation or dissolution of the Company.

Conversion

          The Indenture provides that Note holders have the right, at any time, 
and upon written notice to the Company and the Trustee at least 15 days prior to
such conversion, to convert each $1,000 principal amount of Notes into shares of
Common Stock at a price of $7.50 aggregate principal amount of Notes for each 
share of Common Stock.  The conversion price is subject to certain adjustments,
among them,  provision for stock dividends, stock splits and reclassifications 
of the Common Stock.  The Notes may be converted in whole or in part, provided 
that if any Note is converted in part, the principal amount remaining with 
respect to the Notes shall be in a denomination of $1,000.  No fractional 
shares will be issued upon the conversion of the Notes and any fractional 
amount shall be paid to the holder in cash.

          Notes surrendered for conversion during the period from the close of 
business on the fifteenth day before an interest payment date to the opening of
business on such interest payment date shall be accompanied by payment of an 
amount equal to the interest payable from the date of conversion to and 
including the interest payment date on the principal amount of Notes
surrendered for conversion.

          The Company will pay any and all documentary, stamp or similar issue 
or transfer taxes payable in respect of the issue or delivery of shares of 
Common Stock on conversions of Notes.  However the Company is not required to 
pay any tax which may be payable in respect of any registration of transfer 
involved in the issue or delivery of Common Stock in a name other than
that of the holder of the Notes to be converted.

The Trustee

          Shawmut Bank Connecticut, National Association, is the Trustee under 
the Indenture and is also the Exchange Agent for the Exchange Offer.

          The Trustee may resign and thereby become discharged from the trusts 
created under the Indenture by notice in writing given to the Company and by 
notice mailed, postage prepaid, to the holders of the Notes not less than sixty 
days before such resignation is to take effect, but such resignation shall take 
effect only upon the appointment of and acceptance of the trust created by the 
Indenture by a successor Trustee.

          The Trustee may be removed at any time by an instrument or concurrent 
instruments in writing, filed with the Trustee and signed by the holders of more
than fifty percent (50%) in principal amount of the Notes then outstanding.  The
Trustee shall promptly give notice of such filing to the Company.

Covenants

          The Indenture contains, among others, the following covenants:

          Restriction on incurrence of additional indebtedness.  Neither the 
Company, nor any significant subsidiary thereof, shall, directly or indirectly, 
create, incur, issue, assume, guarantee, permit to exist or otherwise become 
directly or indirectly liable with respect to any indebtedness (other than, 
in the case of the Company, Subordinated Indebtedness), except for 
(i) indebtedness, in the case of the Company, issued under the Indenture, 
(ii) indebtedness, in the case of the Company, that is pari passu in right
of payment to the Notes, refinancing or replacing all or a portion of the 
Notes, (iii) indebtedness, in the case of the Company or any significant 
subsidiary, for borrowed money issued to any bank or other financial 
institution, (iv) indebtedness, in the case of the Company or any significant 
subsidiary, existing on the date hereof and not otherwise allowed pursuant to 
the Indenture not to exceed for the Company and all such significant 
subsidiaries together an aggregate of $500,000 outstanding, (v) intercompany 
indebtedness, (vi) indebtedness, in the case of the Company, in respect of 
commercial paper to the extent the obligations of the Company thereunder are 
guaranteed by, or otherwise receive a credit enhancement from, a bank or other
financial institution, and (vii) additional indebtedness, in the case of the 
Company or any significant subsidiary, not to exceed for the Company and all 
such significant subsidiaries together an aggregate of $5,000,000 outstanding 
at any time; provided, that any such additional indebtedness issued by the 
Company shall be pari passu in right of payment to the Notes.

          The Company shall not, directly or indirectly, create, incur, issue, 
assume, guarantee or otherwise become directly or indirectly liable with respect
to  any indebtedness that is subordinated in right of payment to the Notes 
("Subordinated Indebtedness") unless (i) the Subordinated Indebtedness has a 
maturity date after the maturity date of the Notes, (ii) no payment in respect 
of the principal of any Subordinated Indebtedness (whether at maturity, by 
redemption, repurchase or otherwise) shall be permitted to be made (or actually 
made) until after the maturity date of the Notes, and (iii) the Subordinated 
Indebtedness is subordinated to the Notes (including restrictions on the 
Company's ability to pay the Subordinated Indebtedness) at least to the
same extent that the Notes are subordinated to the Senior Indebtedness.  

          Restriction on transactions with related parties.  Neither the
Company, nor any subsidiary thereof, shall, directly or indirectly, enter into 
any transaction or series of related transactions with any director or executive
officer of the Company or any subsidiary thereof, any holder of ten percent or 
more of the capital stock of the Company or any relative or affiliate of any of 
the foregoing, unless (i) the transaction or series of transactions is on terms 
that are no less favorable to the Company than would be available in a 
comparable transaction with an unrelated party, (ii) if the transaction or 
series of transactions involves in the aggregate payments in excess of 
$1,000,000, the Company's Board of Directors determines that such transaction 
complies with clause (i) above and such determination is evidenced by a 
resolution of the Board of Directors of the Company or (iii) if the 
transaction or series of transactions is approved by the affirmative vote of 
a majority of the shareholders entitled to vote without taking into account 
the vote of any stockholder who is an executive officer or director of the 
Company or any subsidiary thereof or any affiliate of any executive officer 
or director.



<PAGE >
Merger and Consolidation

          The Indenture provides that the Company may, without the consent of 
the holders of the Notes, consolidate with or merge into any other corporation,
or sell, lease, convey or otherwise dispose of all or substantially all of its 
assets to any person, provided that in any such case:  (i) the successor 
corporation shall be the Company or a domestic corporation and such corporation 
shall assume by a supplemental indenture all the Company's obligations under 
theIndenture; and (ii) immediately after giving effect to such transaction, 
no event of default under the Indenture shall have occurred and be continuing.  
Upon compliance with these provisions by a successor corporation, the Company 
would be relieved of its obligations under the Indenture.

Events of Default

       The following events are defined in the Indenture as "Events of Default":
(i) default in the payment of interest when due and continuance of such default 
for a period of 30 days; (ii) default in the payment of principal or redemption 
price or repurchase price; (iii) default in the performance of any covenant in 
the Indenture for 60 days after notice; (iv) a default under any bond, 
debenture, note or other evidence of indebtedness or under any mortgage, 
indenture or instrument under which there may be issued or by which there may 
be secured or evidenced any indebtedness of the Company or any significant 
subsidiary thereof, which default shall have resulted in the acceleration of 
such indebtedness prior to its stated maturity and the aggregate principal 
amount outstanding of such indebtedness exceeds $3,000,000; (v) one or more 
uninsured judgments for the payment of money aggregating in excess of 
$1,000,000 is or are outstanding against one or more of the Company and its 
subsidiaries and any one of such judgments has been outstanding for more than 
60 days from the date of its entry and has not been discharged in full or 
stayed; and (vi) certain events of bankruptcy, insolvency or reorganization 
involving the Company or any significant subsidiary thereof.  If an Event of 
Default shall occur and be continuing, either the Trustee or the holders of 
not less than one third in principal amount of the outstanding Notes may 
accelerate the maturity of all the Notes.  The right of the Trustee or of
the holders of not less than one-third (33.33%) in principal amount of the 
Notes to make any declaration of acceleration of the Notes as provided in 
(i) above is subject to the condition that if, at any time before such 
declaration, all overdue installments of interest upon the Notes together 
with the reasonable and proper charges, expenses and liabilities of the Trustee,
shall either be paid by or for account of the Company or provision satisfactory 
to the Trustee shall be made for such payment, then in every such case any such 
default and its consequences shall ipso facto be deemed to be annulled, but no 
such annulment shall extend to or affect any subsequent default or impair or 
exhaust any right or power consequent thereon.

          Under the Indenture, the Company will be required to furnish to the 
Trustee a statement by certain officers of the Company to the effect that to 
the best of their knowledge, the Company is not in default in the fulfillment of
any of its obligations under the Indenture or, if there has been such a default 
or defaults, specifying each such default.

          The holders of a majority in principal amount of the outstanding Notes
have the right, subject to certain limitations, to direct the time, method, and
place of conducting any proceeding for any remedy available to the Trustee or 
exercising any trust or power conferred on the Trustee, and to waive certain 
defaults.  The Indenture provides that in case an Event of Default shall occur 
and be continuing, the Trustee shall exercise such of its rights and powers 
under the Indenture, and use the same degree of skill and care in its exercise 
as a prudent person would exercise or use under the circumstances in the conduct
of his, her or its own affairs.  Subject to certain provisions of the Indenture,
the Trustee is under no obligation to exercise any of its rights or powers under
the Indenture at the request of any of the holders of the Notes unless they have
offered to the Trustee security or indemnity, to its satisfaction, against the 
costs, expenses, and liabilities which might be incurred by it in compliance 
with such request.

<PAGE >


Satisfaction and Discharge of the Indenture

         The Indenture will be discharged and shall cease to be of further force
or effect when all outstanding Notes theretofore authenticated and issued have 
been delivered (other than destroyed, lost or stolen Notes that have been 
replaced or paid) to the Trustee for cancellation and the Company has paid 
all sums payable by the Company under the Indenture. 

Modification of the Indenture

          With certain exceptions, the Indenture may be modified or amended with
the consent of the holders of not less than a majority in principal amount of 
the outstanding Notes; provided, however, that no such modification or amendment
may be made without the consent of the holder of each Note affected which would:
(i) reduce the principal amount, redemption price or repurchase price of any 
Note, change the stated maturity of the principal of, or any installment of 
interest on, any Note, or change the other terms of payment; or (ii) reduce 
the percentage of Notes, the consent of the holders of which is required to
modify or amend the Indenture or to waive certain past defaults.


                               The Exchange Agent is:

                    Shawmut Bank Connecticut, National Association


By Mail/Overnight Delivery:                     By Hand:
Shawmut Bank Connecticut,                       Shawmut Bank Connecticut, 
  National Association                            National Association
777 Main Street, MSN 224                        Corporate Trust Operations
Hartford, CT 06115                              Lower Level
Attn: Patricia Williams                         777 Main Street
                                                Hartford, Ct 06115


                               For Information Call:           
                               (860) 986-2910       
                     
                     


                     ALLSTATE FINANCIAL CORPORATION

                         LETTER OF TRANSMITTAL

                             To Accompany

                             COMMON STOCK


 THE EXCHANGE OFFER (AS DEFINED BELOW) WILL EXPIRE AT 5:00 P.M.,
    EASTERN STANDARD TIME, ON JANUARY 12, 1996, UNLESS EXTENDED
  (SUCH TIME AND DATE, THE "EXPIRATION DATE").  TENDERS MAY BE
      WITHDRAWN PRIOR TO THE EXPIRATION DATE, AND, UNLESS
     PREVIOUSLY ACCEPTED FOR EXCHANGE BY ALLSTATE FINANCIAL
     CORPORATION, AFTER 5:00 P.M., EASTERN STANDARD TIME, ON
                         JANUARY 24, 1996.

  To:  Shawmut Bank Connecticut, National Association, Exchange Agent


By Mail/Overnight Delivery:                      By Hand:

Shawmut Bank Connecticut,                 Shawmut Bank Connecticut,
 National Association                      National Association
777 Main Street, MSN 224                 Corporate Trust Operations
Hartford, CT  06115                            Lower Level
Attn: Patricia Williams                     777 Main Street
                                           Hartford, CT  06115


                       For Information Call:

                         (860) 986-2910


          The undersigned acknowledges that he, she or it has received and
reviewed the Offering Circular, dated November 28, 1995 (the "Offering
Circular"), of Allstate Financial Corporation, a Virginia corporation (the
"Company"), and this Letter of Transmittal (the "Letter"), which together
constitute the Company's offer (the "Exchange Offer") to exchange $1,000.00
principal amount of Convertible Subordinated Notes due September 30, 2000
(the "Notes") for each 157.48 shares of its Common Stock, no par value per
share (the "Common Stock"), and understands the matters described therein.

         The Exchange Offer is not conditioned upon a minimum number of
shares of Common Stock being tendered for exchange.  To the extent the
number of shares of Common Stock tendered by the holder thereof exceeds
157.48 (or a whole multiple thereof), the holder shall receive a new
certificate representing the whole number of excess shares and a cash
payment by the Company for any remaining fractional share at a rate of
$6.35 per share of Common Stock.  The Company is only authorized to issue
up to $2,162,000 principal amount of Notes and therefore the Company will
only purchase up to that number of shares of Common Stock properly tendered
to it pursuant to the Exchange Offer that would allow it to issue Notes in
an aggregate principal amount of up to $2,162,000.  In the event shares of
Common Stock in excess of such number are properly tendered to the Company
for exchange pursuant to the terms of the Exchange Offer, the Company will
only accept for exchange from each tendering holder of Common Stock (each,
a "Common Stockholder") that stockholder's pro rata portion of the total
number of shares of Common Stock properly tendered for exchange, rounded
down to the nearest whole multiple of 157.48 shares.  In this event, the
excess shares of Common Stock tendered by the stockholder to the Company
over the stockholder's pro rata amount of tendered shares, as rounded down
to the nearest whole multiple of 157.48, will not be accepted by the
Company for exchange, and each such stockholder shall receive a new
certificate for shares of Common Stock representing the number of excess
shares (the "Excess Shares") and a cash payment by the Company for any
fractional share at a rate of $6.35 per share of Common Stock.

          The Exchange Offer is also subject to certain customary conditions,
any or all of which may be waived by the Company.

          The Company reserves the right to extend the Exchange Offer at its
discretion, in which event the term "Expiration Date" shall mean the time
and date on which the Exchange Offer as so extended shall expire.  The
Company shall notify the Exchange Agent of any extension by written notice
and shall make a public announcement thereof, prior to 9:00 A.M., eastern
standard time, on the next business day after the previously scheduled
Expiration Date.

          In the event that the Company modifies the consideration offered for
the Common Stock tendered and accepted in the Exchange Offer, the modified
consideration would be paid with regard to all shares of Common Stock
tendered and accepted in the Exchange Offer.  If the consideration is
modified, the Exchange Offer will remain open at least ten business days
from the date the Company first gives notice, by public announcement or
otherwise, of such modification, if and to the extent required by
applicable law.

          The undersigned has completed the appropriate boxes below and signed
this Letter to indicate the action the undersigned desires to take with
respect to the Exchange Offer.

         PLEASE READ THE ACCOMPANYING INSTRUCTIONS CAREFULLY


<PAGE  >


Ladies and Gentlemen:

          Upon the terms and subject to the conditions of the Exchange Offer,
the undersigned hereby tenders to the Company the number of shares of
Common Stock indicated below.  Subject to, and effective upon, the
Company's acceptance for exchange of the Common Stock tendered hereby, the
undersigned hereby sells, assigns and transfers to, or upon the order of,
the Company all right, title and interest in and to any shares of Common
Stock as are being tendered hereby.  The undersigned hereby irrevocably
constitutes and appoints the Exchange Agent as the true and lawful agent
and attorney-in-fact of the undersigned (with full knowledge that said
Exchange Agent also acts as the agent of the Company) with respect to the
Common Stock with full power of substitution (such power of attorney being
deemed to be an irrevocable power coupled with an interest) to: (a) deliver
certificates representing shares of Common Stock and deliver all
accompanying evidences of transfer and authenticity to or upon the order
of the Company upon receipt by the Exchange Agent, as the undersigned's
agent, of the Notes, the Excess Shares and any cash consideration for
fractional shares of Common Stock to which the undersigned is entitled upon
the acceptance by the Company of shares of Common Stock under the Exchange
Offer; (b) present certificates for cancellation and transfer of shares of
Common Stock on the Company's books; and (c) receive all benefits and
otherwise exercise all rights of beneficial ownership of shares of Common
Stock, all in accordance with the terms of the Exchange Offer.

          The undersigned represents and warrants that (a) the undersigned has
full power and authority to tender, sell, assign and transfer the shares
of Common Stock tendered hereby and that the Company will acquire good,
marketable and unencumbered title thereto, free and clear of all security
interests, liens, charges, encumbrances, conditional sales agreements or
other obligations relating to their sale or transfer, and not subject to
any adverse claim; (b) on request, the undersigned will execute and deliver
any additional documents the Exchange Agent or the Company deems necessary
or desirable to complete the assignment, transfer and purchase of the
shares of Common Stock tendered hereby; and (c) the undersigned has read
and agrees to all the terms of the Exchange Offer.  All authority conferred
or agreed to be conferred in this Letter and every obligation of the
undersigned hereunder shall be binding upon the successors, assigns, heirs,
executors, administrators, trustees in bankruptcy and legal representatives
of the undersigned and shall not be affected by, and shall survive, the
death or incapacity of the undersigned.

          The undersigned understands that each 157.48 shares of Common Stock
properly tendered and not withdrawn will be exchanged for $1,000 principal
amount of Notes (or such other consideration as may be set forth in an
amendment to the Offering Circular), upon the terms and subject to the
conditions of the Offering Circular.  The undersigned further understands
that the Company is only authorized to issue up to $2,162,000 principal
amount of Notes and therefore the Company will only purchase up to that
number of shares of Common Stock properly tendered to it pursuant to the
Exchange Offer that would allow it to issue Notes in an aggregate principal
amount of up to $2,162,000.  In the event shares of Common Stock in excess
of this number are properly tendered to the Company for exchange pursuant
to the terms of the Exchange Offer, the Company will only accept for
exchange from each tendering Common Stockholder that stockholder's pro rata
portion of the total number of shares of Common Stock properly tendered for
exchange, rounded down to the nearest whole multiple of 157.48 shares.  In
this event, the Excess Shares of Common Stock tendered by the stockholder
to the Company over the stockholder's pro rata amount of tendered shares,
as rounded down to the nearest whole multiple of 157.48, will not be
accepted by the Company for exchange, and each such stockholder shall
receive a new certificate for shares of Common Stock representing the
number of Excess Shares and a cash payment by the Company for any
fractional share at a rate of $6.35 per share of Common Stock.

          The undersigned recognizes that the Exchange Offer is conditioned upon
the satisfaction of certain conditions specified in the Offering Circular. 
The undersigned further recognizes that the Company may waive any or all
of these conditions.

          The undersigned recognizes that tenders of shares of Common Stock
pursuant to any one of the procedures described under the captions "The
Exchange Offer - Procedures for Tendering" and "-Guaranteed Delivery
Procedure" in the Offering Circular and in the instructions hereto will
constitute a binding agreement between the undersigned and the Company upon
the terms and subject to the conditions of the Exchange Offer.

          The undersigned recognizes that under certain circumstances set forth
in the Offering Circular the Company may not accept a portion of the shares
of Common Stock tendered by the undersigned.  Shares of Common Stock not
accepted by the Company or withdrawn will be returned to the undersigned
at the address specified in the first column of the table below entitled
"Description of Common Stock" unless otherwise indicated under "Special
Delivery Instructions" below.

          This tender may be withdrawn only in accordance with the procedures
set forth in the Instructions contained in this Letter of Transmittal.

          Unless otherwise indicated in the box entitled "Special Delivery
Instructions" or the box entitled "Special Issuance and Delivery
Instructions" below, please send the Notes, and any cash consideration in
respect of fractional shares, for the tendered shares of Common Stock (and,
if applicable, substitute Common Stock certificates for any shares of
Common Stock not accepted, including Excess Shares) to the undersigned at
the address shown below the signature of the undersigned.  The undersigned
recognizes that the Company has no obligation pursuant to the "Special
Issuance and Delivery Instructions" to transfer any shares of Common Stock
from the name of the registered holder thereof if the Company does not
accept any of the shares of Common Stock so tendered.


          THE UNDERSIGNED, BY COMPLETING THE BOX ENTITLED "DESCRIPTION OF COMMON
STOCK" BELOW AND SIGNING THIS LETTER, WILL BE DEEMED TO HAVE TENDERED THE
SHARES OF COMMON STOCK AS SET FORTH IN SUCH BOX BELOW.



IMPORTANT:  THIS LETTER OF TRANSMITTAL (TOGETHER WITH THE CERTIFICATES FOR
COMMON STOCK AND ALL OTHER REQUIRED DOCUMENTS) OR A NOTICE OF GUARANTEED
DELIVERY MUST BE RECEIVED BY THE EXCHANGE AGENT PRIOR TO THE EXPIRATION
DATE.

<PAGE >

                        PLEASE SIGN HERE
           (TO BE COMPLETED BY ALL TENDERING SHAREHOLDERS)
       (See Instructions 1 and 3 and the following paragraph)

 ....................................................................
 ....................................................................
                Signature(s) of Owner(s)                        Date  

 ....................................................................
                 Area Code and Tel. No.

Must be signed by the registered holder(s) exactly as their name(s)
appear(s) on the certificate(s) representing shares of Common Stock or by
person(s) authorized to become registered holder(s) by endorsements and
documents transmitted herewith.  If signature is by a trustee, executor,
administrator, guardian, officer or other person acting in a fiduciary or
representative capacity, please set forth full title.  See Instruction 3.

Name(s):
 ....................................................................

 ....................................................................
                        (Please Type or Print)
Capacity: ..........................................................

Address:............................................................

 ....................................................................
                                                  (Include Zip Code)

                       SIGNATURE GUARANTEE
                  (If Required by Instruction 3)

Signature(s) Guaranteed by an Eligible Institution:   


 ....................................................................
                     (Authorized Signature)

 ....................................................................
                   (Please Type or Print Name)

 ....................................................................
                             (Title)

 ....................................................................
                           (Name of Firm)

Dated: .............................................................


<PAGE >
                PLEASE READ THIS ENTIRE LETTER OF TRANSMITTAL
                  CAREFULLY BEFORE COMPLETING ANY BOX BELOW

          This Letter of Transmittal must be used whether certificates for
shares of Common Stock are to be forwarded herewith or whether the
guaranteed delivery procedure has been utilized.

          Your bank or broker can assist you in completing this form.  The
Instructions included with this Letter of Transmittal must be followed. 
Questions and requests for assistance or for additional copies of the
Offering Circular and this Letter of Transmittal may be directed to the
Exchange Agent or the Company.

          List below the shares of Common Stock to which this Letter of
Transmittal relates.  If the space provided below is inadequate, list the
certificate numbers and number of shares of Common Stock on a separate
SIGNED schedule and affix such schedule to this Letter of Transmittal.

                    DESCRIPTION OF COMMON STOCK
- -------------------------------------------------------------------------------
                               |                |  Number of      |            |
Name(s) and Address(es)        |                |  Shares         |  Number of |
of Registered Holder(s)        |  Certificate   |  Represented by |   Shares   |
(Please fill in, if blank)     |   Number(s)    |  Certificate(s) |  Tendered* |
- -------------------------------|----------------|-----------------|------------|
_______________________________|________________|_________________|____________|
                               |                |                 |            |
_______________________________|________________|_________________|____________|
                               |                |                 |            |
_______________________________|________________|_________________|____________|
                               |                |                 |            |
_______________________________|Total Shares____|_________________|____________|


*         Unless otherwise indicated in this column, a shareholder that delivers
          shares of Common Stock through physical delivery of certificates will
          be deemed to have tendered the aggregate number of shares of Common
          Stock specified in the third column or, if none, by the certificate
          or certificates specified in the second column or, if none, the
          aggregate number of all shares of Common Stock held by the registered
          holder indicated in the first column.  See Instruction 2.  

[ ] CHECK HERE IF TENDERED SHARES OF COMMON STOCK ARE ENCLOSED HEREWITH.

[ ] CHECK HERE IF TENDERED SHARES OF COMMON STOCK WERE TENDERED AND ARE NOW
BEING DELIVERED PURSUANT TO A NOTICE OF GUARANTEED DELIVERY AND COMPLETE THE
FOLLOWING (See Instruction 1):

  Name of Registered Owner(s):......................................
  Window Ticket No. (if any):.......................................
  Date of Execution of Notice of Guaranteed Delivery:...............
  Name of Eligible Institution which Guaranteed Delivery: ..........


<PAGE >
          

                      SPECIAL ISSUANCE AND DELIVERY
                             INSTRUCTIONS
                       (See Instructions 3 and 4)
          
  To be completed ONLY if certificates for shares of Common Stock not
accepted, including Excess Shares, are to be registered in the name of and
sent to someone other than the person or persons whose signature(s) ap-
pear(s) on this Letter of Transmittal above.

Issue and mail:
  shares of Common Stock to:


Name(s):  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
                             (Please Type or Print)

 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
                             (Please Type or Print)

Address: .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
                                                               (Zip Code)

 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
                   (Employer Identification or Social Security No.)



                          SPECIAL DELIVERY INSTRUCTIONS
                           (See Instructions 3 and 4)


  To be completed ONLY if certificates for shares of Common Stock not
accepted, including Excess Shares, and/or the Notes and any cash consider-
ation for fractional shares of Common Stock for the accepted shares of
Common Stock are to be sent to someone other than the person or persons
whose signature(s) appear(s) on this Letter of Transmittal above or to such
person or persons at an address other than that shown in the box entitled
"Description of Common Stock" on this Letter of Transmittal above.

Mail or deliver:

  The Notes;
  Cash consideration; and
  Shares of Common Stock to:


Name(s):  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
                              (Please Type or Print)

 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
                              (Please Type or Print)

Address: .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
                                                                  (Zip Code)

 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
                  (Employer Identification or Social Security No.)



<PAGE >

           TO BE COMPLETED BY ALL TENDERING SHAREHOLDERS
                       (See Instruction 5)

                       SUBSTITUTE FORM W-9
          PAYOR'S NAME:  ALLSTATE FINANCIAL CORPORATION


- ------------------------------------------------------------------------------

Part I - Taxpayer Identification
          Number ("TIN")               ______________________________________
PLEASE PROVIDE YOUR TIN IN             Name (if joint names, list first
THE BOX TO THE RIGHT AND  [_________]  and circle the name of the person
CERTIFY BY SIGNING AND                 or entity whose number you enter in
DATING BELOW.                          Part 1 below)
                                       ____________________________________
                                                Business Name
Part II - For Payees Exempt
     from Backup Withholding           ____________________________________
If you are an exempt recipient,             Address (number and street)
you should complete this form 
to avoid possible erroneous 
backup withholding.  Enter             ____________________________________
your correct TIN in Part I,                  City, State, and ZIP code
write "Exempt" in the box 
to the right, sign and 
date the form.            [___________]



SUBSTITUTE           |  CERTIFICATION - Under the penalties of perjury, I
                     |  certify that:
FORM W-9             |  (1)  the number shown on this form is my correct
                     |       taxpayer identification number (or I am waiting 
                     |       for a number to be issued to me), and
                     |
Department of        |
the Treasury         |  (2)  I am not subject to backup withholding either
Internal Revenue     |       because:  (a) I am exempt from backup 
Service              |       withholding, or (b) I have not been notified by 
                     |       the Internal Revenue Service (the "IRS") that I 
                     |       am subject to backup withholding as a 
Payor's Request      |       result of a failure to report all interest or 
for Taxpayer         |       dividends, or (c) the IRS has notified me that 
Identification       |       I am no longer subject to backup withholding.
Number (TIN)         |
                     |
                     |  CERTIFICATION INSTRUCTIONS - You must cross out item
                     |  (2) above if you have been notified by the IRS that
                     |  you are currently subject to backup withholding
                     |  because of underreporting of interest or dividends on
                     |  your tax return.
                     |
                     |  _______________________    ______________________
                     |        Signature                     Date
- -------------------------------------------------------------------------------
<PAGE >
                                INSTRUCTIONS

        Forming Part of the Terms and Conditions of the Exchange Offer

          1.  Delivery of this Letter and Certificates; Guaranteed Delivery
Procedure.  This Letter is to be used whether certificates are to be
forwarded herewith pursuant to the procedures set forth in the Offering
Circular under the caption "The Exchange Offer-Procedures for Tendering,"
or whether tenders were made pursuant to the procedure for guaranteed
delivery set forth below and in the Offering Circular under the caption
"The Exchange Offer-Guaranteed Delivery Procedure."  Certificates for
shares of Common Stock, as well as a properly completed and duly executed
copy of this Letter, and any other documents required by this Letter, must
be received by the Exchange Agent at one of its addresses set forth herein. 
The method of delivery of this Letter, the Common Stock and any other
required documents is at the election and risk of the Common Stockholder,
but, except as otherwise provided below, the delivery will be deemed made
only when actually received or confirmed by the Exchange Agent.  If
certificates for shares of Common Stock are sent by mail, it is suggested
that registered mail be used and the mailing be made sufficiently in
advance of the Expiration Date to permit delivery to the Exchange Agent
prior to the Expiration Date.

          Common Stockholders whose certificates representing the shares of
Common Stock that they wish to tender are not immediately available or who
cannot deliver their certificates or any other required documents to the
Exchange Agent prior to the Expiration Date may tender their shares of
Common Stock pursuant to the guaranteed delivery procedure set forth in the
Offering Circular.  Pursuant to that procedure:  (i) tender must be made
by or through an Eligible Institution (as defined in the Offering
Circular); (ii) by the Expiration Date, the Exchange Agent must have
received from such Eligible Institution a properly completed and duly
executed Notice of Guaranteed Delivery by mail or hand delivery setting
forth the name and address of the Common Stockholder and the number of
shares of Common Stock tendered, stating that the tender is being made
thereby and guaranteeing that, within three over-the-counter market trading
days after the Expiration Date, the Common Stock certificates, together
with a properly completed and duly executed Letter and all other documents
required by this Letter will be deposited by the Eligible Institution with
the Exchange Agent; and (iii) the certificate(s) for all tendered shares
of Common Stock and a properly completed and duly executed copy of this
Letter, and all other documents required by this Letter, must be received
by the Exchange Agent within three over-the-counter market trading days
after the Expiration Date, all as provided in the Offering Circular under
the caption "The Exchange Offer-Guaranteed Delivery Procedure."

          See "The Exchange Offer" section of the Offering Circular.

          2.  Partial Tenders and Withdrawals.  If less than the entire number
of shares of Common Stock evidenced by a submitted certificate is to be tender-
ed, the tendering Common Stockholder should fill in the number of shares to be
tendered in the column entitled "Number of Shares Tendered" in the box
above entitled "Description of Common Stock."  Reissued shares of Common
Stock for the number of shares not exchanged will be sent to such Common
Stockholder, unless otherwise provided in the appropriate box on this
Letter, as soon as practicable after the Expiration Date.  The aggregate
number of shares of all Common Stock delivered to the Exchange Agent will
be deemed to have been tendered unless otherwise indicated.

          Any Common Stockholder of record who has tendered shares of Common
Stock may withdraw the tender by delivering written notice of withdrawal
to the Exchange Agent prior to the Expiration Date, and, unless such
tenders have previously been accepted for exchange by the Company, after
5:00 P.M., eastern standard time on January 24, 1996.  For a withdrawal to
be effective, the Exchange Agent must timely receive a written notice of
withdrawal at its address set forth herein.  Any notice of withdrawal must
specify the name of the person having tendered the shares of Common Stock
to be withdrawn, the aggregate number of shares of Common Stock to be
withdrawn and the name of the registered holder(s), if different from the
name of the person having tendered the shares of Common Stock to be
withdrawn.  If the certificates have been delivered or otherwise identified
to the Exchange Agent, the serial numbers shown on the particular
certificates evidencing the shares of Common Stock to be withdrawn and a
signed notice of withdrawal with such signature guaranteed by an Eligible
Institution (except in the case of shares of Common Stock tendered by an
Eligible Institution) must be submitted prior to the release of the
certificates or the shares of Common Stock to be withdrawn.  Withdrawals
of tendered shares of Common Stock may not be rescinded, and any shares of
Common Stock properly withdrawn will thereafter be deemed not to be validly
tendered for purposes of the Exchange Offer; provided, however, that
withdrawn shares of Common Stock may be retendered by again following one
of the procedures described herein so long as the retender is made prior
to the Expiration Date.

          All questions as to the form and validity (including time of receipt)
of notices of withdrawal will be determined by the Company, in its sole
discretion, which determination will be final and binding on all parties. 
None of the Company, the Exchange Agent or any other person is or will be
obligated to give any notice of any defects or irregularities in any notice
of withdrawal, and none of them will incur any liability for failure to
give any such notice.

          3.  Signatures on this Letter, Stock Powers and Endorsements;
Guarantee of Signatures.  If this Letter is signed by the registered holder
of the Common Stock tendered hereby, the signature must correspond exactly
with the name as written on the face of the certificate representing such
Common Stock without any change whatsoever.

          If any tendered shares of Common Stock are owned of record by two or
more joint owners, all such owners must sign this Letter.

          If any tendered shares of Common Stock are registered in different
names on several certificates, it will be necessary to complete, sign and
submit as many separate copies of this Letter as there are different
registrations of certificates.

          When this Letter is signed by the registered holder or holders of the
shares of Common Stock specified herein and tendered hereby, no
endorsements of certificates or separate stock powers are required.  If,
however, the Notes are to be issued, or the Excess Shares or certificates
for any untendered shares of Common Stock are to be reissued, to a person
other than the registered holder, then endorsements of any certificates
transmitted hereby or separate stock powers are required.

          If this Letter is signed by a person other than the registered holder
or holders of any certificate(s) specified herein, such certificate(s) must
be endorsed or accompanied by appropriate stock powers, in either case
signed exactly as the name or names of the registered holder or holders
appear(s) on the certificate(s).

          If this Letter or a Notice of Guaranteed Delivery or any certificates
or stock powers are signed by trustees, executors, administrators,
guardians, attorneys-in-fact, officers of corporations or others acting in
a fiduciary or representative capacity, such persons should so indicate
when signing, and, unless waived by the Company, proper evidence
satisfactory to the Company of their authority to so act must be submitted.

          Endorsements on certificates for Common Stock or signatures on stock
powers required by this Instruction 3 must be guaranteed by a guarantor
that is a member of a "Signature Guarantee Program" recognized by the
Exchange Agent, i.e., Securities Transfer Agents Medallion Program, Stock
Exchanges Medallion Program and New York Stock Exchanges Medallion
Signature Program.

          Signatures on this Letter need not be guaranteed as provided above,
provided the shares of Common Stock are tendered:  (i) by a registered
holder of such Common Stock who has not completed the box entitled "Special
Issuance and Delivery Instructions" on this Letter; or (ii) for the account
of an Eligible Institution.


          4.  Special Issuance and Delivery Instructions.  Tendering Common
Stockholders should indicate in the applicable box the name and address to
which the Notes, any cash consideration for fractional shares of Common
Stock and/or substitute certificates evidencing Common Stock for the number
of shares of Common Stock not exchanged, including Excess Shares, are to
be issued or sent, if different from the name and address of the person
signing this Letter.  In the case of issuance in a different name, the
employer identification or social security number of the person named must
also be indicated.  If no instructions are given, the Common Stock not
exchanged, including Excess Shares, will be returned to the name and
address of the person signing this Letter.

          5.  Tax Identification Number.  Federal income tax law requires that 
a Common Stockholder whose tendered Common Stock is accepted for exchange by the
Company must provide the Company (as payor) with his or her correct
Taxpayer Identification Number ("TIN"), which, in the case of a tendering
Common Stockholder who is an individual, is his or her social security
number.  If the Company is not provided with the correct TIN or an adequate
basis for exemption, such Common Stockholder will be subject to a $50
penalty imposed by the Internal Revenue Service (the "IRS") unless such
failure to provide such TIN is due to reasonable cause and not to willful
neglect.  In addition, delivery to such Common Stockholder of the Notes and
any cash consideration for fractional shares of Common Stock may be subject
to backup withholding in an amount equal to 31% of the gross proceeds
resulting from the Exchange Offer.  If withholding results in an
overpayment of taxes, a refund may be obtained.

          Exempt Common Stockholders (including, among others, all corporations
and certain foreign individuals) are not subject to these backup
withholding and reporting requirements.  See the enclosed Guidelines for
Certification of Taxpayer Identification Number on Substitute Form W-9 (the
"W-9 Guidelines") for additional instructions.

          To prevent backup withholding, each tendering Common Stockholder must
provide his or her correct TIN by completing the "Substitute Form W-9" set
forth herein, certifying that the TIN provided is correct (or that such
Common Stockholder is awaiting a TIN) and that (i) the Common Stockholder
is exempt from backup withholding, (ii) the Common Stockholder has not been
notified by the IRS that he or she is subject to backup withholding as a
result of a failure to report all interest or dividends or (iii) the IRS
has notified the Common Stockholder that he or she is no longer subject to
backup withholding.  In order to satisfy the Exchange Agent and the Company
that a foreign individual qualifies as an exempt recipient, a Common
Stockholder must submit a statement signed under penalty of perjury
attesting to such exempt status.  These statements may be obtained from the
Exchange Agent and the Company.  If the shares of Common Stock are in more
than one name or are not in the name of the actual owner, consult the W-9
Guidelines for information on which TIN to report.  If you do not have a
TIN, consult the W-9 Guidelines for instructions on applying for a TIN,
write "applied for" in lieu of your TIN in Part I of the Substitute Form
W-9, and sign and date the form.  If you do not provide your TIN to the
Company within 60 days, backup withholding will begin and continue until
you furnish your TIN to the Company.

          6.  Transfer Taxes.  The Company will pay all transfer taxes, if any,
applicable to the transfer and sale of Common Stock to it or its order
pursuant to the Exchange Offer.  If, however, the Notes, any cash
consideration for fractional shares of Common Stock and/or certificates for
Common Stock for the number of shares of Common Stock not exchanged,
including Excess Shares, are to be delivered to, or are to be registered
or issued in the name of, any person other than the registered holder of
the Common Stock tendered hereby, or if a tendered certificate representing
Common Stock is registered in the name of any person other than the person
signing this Letter, or if a transfer tax is imposed for any reason other
than the transfer and sale of Common Stock to the Company or its order
pursuant to the Exchange Offer, the amount of any transfer taxes (whether
imposed on the registered holder or any other persons) will be payable by
the tendering Common Stockholder.  If satisfactory evidence of payment of
such taxes or exemption therefrom is not submitted herewith, the amount of
such transfer taxes will be billed directly to the tendering Common
Stockholder.


          Except as provided in this Instruction 6, it will not be necessary for
transfer tax stamps to be affixed to the certificate(s) specified in this
Letter.


          7.  Waiver of Conditions.  The Company reserves the absolute right to 
waive satisfaction of any conditions enumerated in the Offering Circular.

          8.  No Conditional Offers.  No alternative, conditional, irregular or 
contingent tenders will be accepted.  All tendering Common Stockholders, by 
execution of this Letter, shall waive any right to receive notice of the 
acceptance of their Common Stock for exchange.

          None of the Company, the Exchange Agent or any other person is
obligated to give notice of defects or irregularities in any tender of the
Common Stock, nor shall any of them incur any liability for failure to give
any such notice.

          9.  Mutilated, Lost, Stolen or Destroyed Common Stock Certificates.  
Any Common Stockholder whose certificates for Common Stock have been mutilated,
lost, stolen or destroyed should contact the Company's Stock Transfer Agent at 
the following address for further instructions: Registrar and Transfer Company,
10 Commerce Drive, Cranford, New Jersey 07016 (telephone no.: (908) 272-8511).

          10.  Requests for Assistance or Additional Copies.  Requests for 
assistance or additional copies of the Offering Circular, this Letter of 
Transmittal or the Notice of Guaranteed Delivery may be directed to the Exchange
Agent at its addresses or telephone number set forth below.

          The Letter of Transmittal, certificates for shares of Common Stock and
any other required documents should be sent or delivered by each
shareholder of the Company or such shareholder's broker, dealer, commercial
bank, trust company or other nominee to the Exchange Agent at one of its
addresses set forth herein.  Shareholders may also contact brokers,
dealers, commercial banks or trust companies for assistance concerning the
Exchange Offer.


                               Exchange Agent:

              Shawmut Bank Connecticut, National Association



By Mail/Overnight Delivery:                      By Hand:

Shawmut Bank Connecticut,                 Shawmut Bank Connecticut,
 National Association                      National Association
777 Main Street, MSN 224                 Corporate Trust Operations
Hartford, CT  06115                            Lower Level
Attn: Patricia Williams                      777 Main Street
                                           Hartford, CT  06115


                       For Information Call:

                         (860) 986-2910


     In addition, all questions relating to the Exchange Offer may be
directed to Mr. Craig Fishman at the Company at (703) 931-2274.

<PAGE  >


                GUIDELINES FOR CERTIFICATION OF TAXPAYER IDENTIFICATION
                            NUMBER ON SUBSTITUTE FORM W-9

Guidelines for Determining the Proper Identification Number to Give the Payer. 
- - Social Security numbers have nine digits separated by two hyphens:  i.e., 
000-00-0000.  Employer identification numbers have nine digits separated by only
one hyphen:  i.e., 00-0000000.  The table below will help determine the number 
to give the payer.


                              
                               
For this type of account:          Give the SOCIAL SECURITY number of-      
- -------------------------------------------------------------------------------
1. An individual's account         The individual
                                              
                                              
2. Two or more individuals         The actual owner if combined funds, any 
   (joint account)                 of the account or, one of the individuals(a)

3. Husband and wife                The actual owner of the account or, if  
  (joint account)                  joint funds, either person(1)

4. Custodian account of            The minor(2)        
   a minor (Uniform Gift                          
   to Minors Act)                                 

5. Adult and minor                 The adult or, if the minor is the only 
  (joint account)                  contributor, the minor(1)

6. Account in the name of          The ward, minor, or incompetent person(3)  
   guardian or committee for 
   a designated ward, minor, 
   or incompetent person

7. a.  The usual revocable         The grantor-trustee(1) 
       savings trust account                          
       (grantor is also                               
        trustee)                                      
                                                      
                                                      
   b.  So-called trust             The actual owner(1)   
       account that is not                            
       legal or valid trust
       under State law
 
8. Sole proprietorship             The owner(4)
   account
                                
                                                                     
For this type of account:          Give the EMPLOYER IDENTIFICATION number of-
- -----------------------------------------------------------------------------
9. A valid trust, estate           Legal Entity (Do not furnish the identifying 
   or pension trust                number of the personal representative or 
                                   trustee unless the legal entity itself is not
                                   designated in the account title.)(5)
 
10. Corporate account              The corporation

11. Religious,charitable,          The organization
    educational organization
       account

12. Partnership account held       The partnership
    in the name of the 
    business

13. Association, club or           The organization
    other tax-exempt 
    organization

14. A broker or registered         The broker or nominee
    nominee

15. Account with the Depart-       The public entity 
    ment of Agriculture in
    the name of a public  
    entity (such as a State 
    or local government, 
    school district, or 
    prison) that receives 
    agricultural program payments
                                

(1) List first and circle the name of the person whose number you furnish.
(2) Circle the minor's name and furnish the minor's social security number.
(3) Circle the ward's, minor's or incompetent person's name, and furnish such 
    person's social security number.
(4) Show the name of the owner.
(5) List first and circle the name of the legal trust, estate or pension trust.
Note: If no name is circled when there is more than one name, the number will be
      considered to be that of the first name listed.


<PAGE >


           GUIDELINES FOR CERTIFICATION OF TAXPAYER IDENTIFICATION
                    NUMBER ON SUBSTITUTE FORM W-9


The Tax Identification Number ("TIN") provided in the Substitute Form W-9 should
be that of the tendering Holder

For a joint account, only that person whose TIN is furnished should sign the 
Substitute Form W-9.

Obtaining a Number

If you don't have a taxpayer identification number or you don't know your 
number, obtain Form SS-5, Application for a Social Security Number Card, or 
Form SS-4, Application for Employer Identification Number, at the local office 
of the Social Security Administration or the Internal Revenue Service and apply 
for a number.


Note: Writing "Applied for" on the form means that you have already applied for 
a TIN OR that you intend to apply for one in the near future.             


As soon as you receive your TIN, complete another Form W-9, include your TIN, 
sign and date the form and give it to the requester.



Payees Exempt from Backup Withholding

The following is a list of payees exempt from backup withholding and for which 
no information reporting is required.  For purposes of this tender offer, only 
payees listed in (1) through (13), and a person registered under the Investment 
Advisers Act of 1940 who regularly acts as a broker are exempt.

(1) A corporation.

(2) An organization exempt from tax under section 501(a), or an individual 
retirement plan (IRA), or a custodial account under 403(b)(7).

(3) The United States or any of its agencies or instrumentalities.

(4) A State, the District of Columbia, a possession of the United States, or any
or their political subdivisions, or instrumentalities.

(5) A foreign government or any of its political subdivisions, agencies or 
instrumentalities.

(6) An international organization or any of its agencies or instrumentalities.

(7) A foreign central bank of issue.

(8) A dealer in securities or commodities required to register in the U.S. or a 
possession of the U.S.

(9) A futures commission merchant registered with the Commodity Futures Trading 
Commission.

(10) A real estate investment trust.

(11) An entity registered at all times during the tax year under the Investment 
Company Act of 1940.

(12) A common trust fund operated by a bank under section 584(a).

(13) A financial institution.

(14) A middleman known in the investment community as a nominee or listed in the
most recent publications of the American Society of Corporate Secretaries, Inc.,
Nominee List.

(15) A trust exempt from tax under section 664 or described in section 4947.  If
you are a nonresident alien or a foreign entity not subject to backup withhold-
ing, give the payer a completed Form W-8 Certificate of Foreign Status.



(1) Civil Penalty for False Information With Respect to Withholding - If you 
make a false statement with no reasonable basis which results in no imposition 
of backup withholding, you are subject to a penalty of $500.

(2) Criminal Penalty for Falsifying Information - Falsifying certifications or 
affirmations may subject you to criminal penalties including fines and/or 
imprisonment.


Exhibit (a)(3)

                 ALLSTATE FINANCIAL CORPORATION

         Offer to Exchange $1,000.00 Principal Amount of
      Convertible Subordinated Notes due September 30, 2000
             for each 157.48 shares of Common Stock
                       ___________________

                                                November 28, 1995
To Brokers, Dealers, Commercial Banks
  Trust Companies and Other Nominees:

     Allstate Financial Corporation (the "Company"), is offering
to to exchange, upon the terms and subject to the conditions set
forth in the Offering Circular, dated November 28, 1995 (the
"Offering Circular"), and the related Letter of Transmittal
(which together constitute the "Exchange Offer"), $1,000.00
principal amount of Convertible Subordinated Notes due September
30, 2000 (the "Notes") for each 157.48 shares of its Common
Stock, no par value per share (the "Common Stock").  The terms of
this Exchange Offer equate to $6.35 principal amount of Notes for
each share of Common Stock properly tendered for exchange.  To
the extent the number of shares of Common Stock tendered by the
holder thereof exceeds 157.48 (or a whole multiple thereof), the
holder shall receive a new certificate representing the whole
number of excess shares and a cash payment by the Company for any
remaining fractional share at a rate of $6.35 per share of Common
Stock.

     Enclosed are copies of the following documents:

     1.   Offering Circular, dated November 28, 1995;

     2.   Letter of Transmittal for your use and for the
          information of your clients;

     3.   Letter to Clients which may be sent to clients for
          whose account you hold shares of Common Stock in your
          name or in the name of a nominee, with space provided
          for obtaining such clients' instructions with regard to
          the Exchange Offer; and

     4.   Form of Notice of Guaranteed Delivery.

     PLEASE NOTE THAT THE OFFER WILL EXPIRE ON JANUARY 12, 1996,
AT 5:00 P.M., EASTERN STANDARD TIME, UNLESS EXTENDED.

     No fees or commission will be payable to brokers, dealers or
other persons (other than as described in the Offering Circular)
in connection with any tenders pursuant to the Exchange Offer. 
However, you will be reimbursed for reasonable and necessary
costs incurred by you in forwarding the enclosed materials to
beneficial owners of shares of Common Stock held by such entities
as nominee or in a fiduciary capacity.

<PAGE >

     Additional copies of the enclosed material may be obtained
from the Exchange Agent, Shawmut Bank Connecticut, National
Association, 777 Main Street, MSN 224, Hartford, Connecticut
06115, by calling (860) 986-2910.

                              Very truly yours,

                              ALLSTATE FINANCIAL CORPORATION


NOTHING CONTAINED HEREIN OR IN THE ENCLOSED DOCUMENTS SHALL
CONSTITUTE YOU OR ANY OTHER PERSON AS AN AGENT OF THE COMPANY OR
THE EXCHANGE AGENT, IN ANY CAPACITY, OR AUTHORIZE YOU OR ANY
OTHER PERSON TO GIVE ANY INFORMATION OR MAKE ANY STATEMENTS ON
BEHALF OF ANY OF THEM WITH RESPECT TO THE EXCHANGE OFFER, EXCEPT
THE STATEMENTS CONTAINED IN THE OFFERING CIRCULAR OR THE LETTER
OF TRANSMITTAL.



Exhibit (a)(4)


                 ALLSTATE FINANCIAL CORPORATION

         Offer to Exchange $1,000.00 Principal Amount of
      Convertible Subordinated Notes due September 30, 2000
             for each 157.48 shares of Common Stock
                       ___________________


To Our Clients:

     Enclosed for your consideration is an Offering Circular,
dated November 28, 1995 (the "Offering Circular"), and a form of
Letter of Transmittal (the "Letter of Transmittal"), which,
together set forth the offer (the "Exchange Offer") of Allstate
Financial Corporation, a Virginia corporation (the "Company") to
exchange $1,000.00 principal amount of Convertible Subordinated
Notes due September 30, 2000 (the "Notes") for each 157.48 shares
of its Common Stock, no par value per share (the "Common Stock"). 
The terms of this Exchange Offer equate to $6.35 principal amount
of Notes for each share of Common Stock properly tendered for
exchange.  To the extent the number of shares of Common Stock
tendered by the holder thereof exceeds 157.48 (or a whole
multiple thereof), the holder shall receive a new certificate
representing the whole number of excess shares and a cash payment
by the Company for any remaining fractional share at a rate of
$6.35 per share of Common Stock.  The Offer to Exchange and the
Letter of Transmittal are being forwarded to you as the
beneficial owner of shares of Common Stock held by us for your
account but not registered in your name.  A tender of such shares
can be made only by us as the holder of record and only pursuant
to your instructions.

     Upon the terms and subject to the conditions of the Exchange
Offer, if shares of Common Stock have been validly tendered and
not withdrawn prior to 5:00 P.M., Eastern Standard Time, on
January 12, 1996, the shares of Common Stock so tendered will,
upon the terms and subject to the conditions of the Exchange
Offer, be purchased and shares of Common Stock tendered after
such date and time will not be purchased.

     Your attention is called to the following:

     1.   The Company is only authorized to issue up to
          $2,162,000 principal amount of Notes and therefore the
          Company will only purchase up to that number of shares
          of Common Stock properly tendered to it pursuant to the
          Exchange Offer that would allow it to issue Notes in an
          aggregate principal amount of up to $2,162,000.  In the
          event shares of Common Stock in excess of that number
          are properly tendered to the Company for exchange
          pursuant to the terms of the Exchange Offer, the
          Company will only accept for exchange from each
          tendering holder of Common Stock a stockholder's pro
          rata portion of the total number of shares of Common
          Stock properly tendered for exchange, rounded down to
          the nearest whole multiple of 157.48 shares.  In this
          event, the excess shares of Common Stock tendered by
          the stockholder to the Company over the stockholder's
          pro rata amount of tendered shares, as rounded down to
          the nearest whole multiple of 157.48, will not be
          accepted by the Company for exchange, and each such
          stockholder shall receive a new certificate for shares
          of Common Stock representing the whole number of excess
          shares and a cash payment by the Company for any
          fractional share at a rate of $6.35 per share of Common
          Stock.

     2.   Tendering shareholders will not be obligated to pay
          brokerage commission or, subject to instruction 6 of
          the Letter of Transmittal, transfer taxes on the
          purchase of shares of Common Stock by the Company
          pursuant to the Exchange Offer.

     3.   The Expiration Date (unless extended) of the Exchange
          Offer is 5:00 P.M., Eastern Standard Time, on January
          12, 1996.  Your instructions to us should be forwarded
          in ample time to permit us to submit a tender on your
          behalf.

     If you wish to have us tender all of your shares of Common
Stock, will you kindly so instruct us by completing, executing
and returning to us the instruction form set forth below.  An
envelope to return your instructions to us is enclosed.  The
enclosed specimen Letter of Transmittal is furnished to you for
information only and may not be used to tender shares of Common
Stock.

     The Exchange Offer is not being made to, nor will the
Company accept tenders from, holders of shares of Common Stock in
any jurisdiction in which the making or acceptance of the
Exchange Offer would not be in compliance with the laws of such
jurisdiction or if the making or acceptance of the Exchange Offer
would violate or contravene any agreement to which the Company is
a party.  In any jurisdiction the securities or blue sky laws of
which require the Exchange Offer to be made by a licensed broker
or dealer, the Exchange Offer shall be deemed to be made on
behalf of the Company by one or more registered brokers or
dealers which are licensed under the laws of such jurisdiction.

<PAGE >


                          INSTRUCTIONS


     The undersigned acknowledge(s) receipt of your letter
enclosing the Offering Circular, dated November 28, 1995 (the
"Offering Circular"), relating to the offer by Allstate Financial
Corporation to exchange $1,000.00 principal amount of Convertible
Subordinated Notes due September 30, 2000 for each 157.48 shares
of its Common Stock, no par value per share (the "Common Stock").

     This will instruct you to tender to the Company the number
of shares of Common Stock indicated below which are held by you
for the account of the undersigned, upon the terms and subject to
the conditions set forth in the Offering Circular, and in the
related Letter of Transmittal that you have furnished to the
undersigned.

Date: _______________________, 199__

                                        Sign Here


                              ___________________________________
                                        Signature(s)

                              ___________________________________
                                        (Please print name(s))

                              ___________________________________
                                        (Street Address)

                              ___________________________________
                                        (City, State, Zip)


Aggregate number of shares of Common Stock to be tendered by us

______________________________  
     shares of Common Stock

Unless a specific contrary Instruction is given in the spaces
provided, your signature(s) hereon shall constitute an
instruction to us to tender all your shares of Common Stock
pursuant to the terms and conditions set forth in the Offering
Circular and the Letter of Transmittal.

<PAGE >

Exhibit (a)(5)

                       NOTICE OF GUARANTEED DELIVERY FOR SHARES OF
                     COMMON STOCK OF ALLSTATE FINANCIAL CORPORATION

       A form substantially equivalent to that set forth below must
be used to tender certificates representing Common Stock of
Allstate Financial Corporation, no par value per share (the
"Common Stock"), if such certificates are not immediately
available or time will not permit all required documents to reach
the Excahnge Agent prior to the Expiration Date, as defined in
the Offering Circular, dated November 28, 1995 (the "Offering
Circular").  Such form may be delivered by hand or mail to the
Exchange Agent.  See Instruction 1 of the Letter of Transmittal. 
Any capitalized terms used in this Notice of Guaranteed Delivery
not defined herein shall have the meanings ascribed to them in
the Offering Circular and the Letter of Transmittal.

    To: Shawmut Bank Connecticut, National Association, Exchange Agent
              

By Mail/Overnight Delivery:                      By Hand:

Shawmut Bank Connecticut,                 Shawmut Bank Connecticut,
 National Association                      National Association
777 Main Street, MSN 224                 Corporate Trust Operations
Hartford, CT  06115                            Lower Level
Attn: Patricia Williams                     777 Main Street
                                           Hartford, CT  06115


                       For Information Call:

                         (860) 986-2910

              

DELIVERY OF THIS INSTRUMENT TO AN ADDRESS OTHER THAN THOSE SHOWN ABOVE OR
TRANSMISSION OF INSTRUCTIONS TO A FACSIMILE NUMBER OTHER THAN THE ONE
LISTED ABOVE WILL NOT CONSTITUTE A VALID DELIVERY.

<PAGE >

Ladies and Gentlemen:

               The undersigned hereby tenders to Allstate Financial
Corporation, upon the terms and subject to the conditions set forth
in the Offering Circular and the related Letter of Transmittal,
receipt of which is hereby acknowledged ______ shares of Common
Stock pursuant to the guaranteed delivery procedures set forth in
the Offering Circular and the Letter of Transmittal.

               The signature(s) must correspond exactly with the
name(s) of the registered holders of the certificates to be
delivered.

                                            
Signature(s):_______________________________________

                                            
Name(s):____________________________________________

                                            
Address:____________________________________________

____________________________________________________

Area Code and Telephone No.:

____________________________________________________

<PAGE >

                             GUARANTEE
            (Not to be used for signature guarantee)

               The undersigned, an "Eligible Institution", guarantees
that (a) the above named person(s) "own(s)" the shares of Common
Stock tendered hereby within the meaning of Rule 14e-4 under the
Securities Exchange Act of 1934, as amended, (b) such tender of
shares of Common Stock complies with Rule 14e-4, and (c) the
Excahnge Agent will receive the stock certificates representing the
shares of Common Stock tendered hereby in proper form for transfer
together with a properly completed and duly executed Letter of
Transmittal and any other required documents, all within three
over-the counter market trading days after the date of execution of
this notice.


Dated:________________, 199__          Firm:___________________________________

                                       Sign Here:______________________________
                                                     (Authorized Signature)

                                        _______________________________________
                                                           (Title)

                                        Name:__________________________________
                                                       (Please Type or Print)

                                        Address:_______________________________
                                            
                                        _______________________________________

                                        Area Code and Telephone No.:

                                        _______________________________________


Please do not send stock certificates with this form. 
Stock certificates must be sent with a Letter of Transmittal.

Exhibit (a)(6)




For:                Allstate Financial Corporation

Company Contact:    Craig Fishman
                    Senior Vice President
                    (703) 931-2274




             ALLSTATE FINANCIAL COMMENCES OFFER TO 
                    EXCHANGE NOTES FOR STOCK


Arlington, VA, November 30, 1995, Allstate Financial Corporation
(the "Company") (NASDAQ:ASFN)  today announced that:

     It has commenced an offer to exchange up to $2,162,000.00 in
convertible, subordinated notes for shares of the Company's common
stock at rate of exchange equivalent to $6.35 per share of common
stock.  The Notes will bear interest at a maximum rate of 10% per
annum, will be due in full on September 30, 2000 and may be
converted into common stock of the Company at a conversion rate of
$7.50 per share.  Unless extended by the Company, the exchange
offer will expire on January 12, 1996.

     As previously announced, Leon Fishman, Eugene Haskin and Craig
Fishman have advised the Company's Board of Directors that they do
not intend to exchange any of the Company's common stock owned by
them for Notes.



                 ALLSTATE FINANCIAL CORPORATION


                       Questions & Answers
                    About the Exchange Offer


The following are some of the questions that may come to mind when
you read the accompanying offering materials.  If you have any
other questions, please call Craig Fishman at 703-931-2274.


                        November 28, 1995

1.   Why is Allstate making this offer?

     The principal purpose of the Exchange Offer is to increase
     stockholder value by giving holders of Allstate's common stock
     the opportunity to receive convertible subordinated Notes for
     their shares of common stock and to enable Allstate to acquire
     shares of its common stock at a price less than its current
     book value per share. 


2.   Why should a stockholder participate in the Exchange Offer?

     Based on the closing price of Allstate's common stock on
     November 27, 1995, of $5.63 per share, the principal amount of
     the Notes to be received for shares of common stock accepted
     for tender ($6.35 per share) exceeds the current market price
     for such shares.  In addition, a Note holder will receive a
     fixed return from the Notes and will have the flexibility to
     participate in potential future increases in the price of
     Allstate's stock by converting the Note back into shares of
     Allstate common stock at a later date.


3.   Will Allstate exchange all tendered shares?

     No.  Allstate is only authorized to issue up to $2,162,000
     principal amount of Notes.  Therefore, Allstate will purchase
     up to that number of shares of common stock properly tendered
     pursuant to the Exchange Offer that would allow Allstate to
     issue Notes in an aggregate principal amount of up to
     $2,162,000.  In the event shares of common stock in excess of
     that number are properly tendered, the Company will pro rate
     all shares tendered to it as described in the accompanying
     Offering Circular.  


4.   Is the Exchange Offer dependent on a minimum number of shares
     being tendered for exchange?

     No.  There is no minimum amount of common stock required to be
     tendered or accepted in the Exchange Offer, except that only
     exchanges of 157.48 shares of common stock (or whole multiples
     thereof) will be accepted from each stockholder.


5.   Do I have to exchange my shares?

     No.  Tendering your shares for exchange to Notes is a matter
     of choice.  You must decide whether or not to exchange based
     on your own investment objectives and assessments.  


6.   What happens if I choose to not participate in the Exchange
     Offer?

     The Exchange Offer is voluntary and non-tendering holders will
     continue to have their existing rights and privileges as
     common stockholders.  


7.   What are my alternatives concerning the Exchange Offer?

     Stockholders can, among other things, (i) tender all or some
     of their common shares in the Exchange Offer; (ii) sell their
     common stock in the open market; or (iii) continue to hold
     their common stock.  


8.   Can common stockholders expect to receive dividends on the
     common stock in the near future?

     Since 1989, Allstate has never paid, and has no current
     intention to pay, dividends on its common stock.  

9.   What are the pro-forma effects of the Exchange Offer?

     If the maximum amount of Notes is issued pursuant to the
     Exchange Offer, Allstate would realize a reduction in its
     common stockholders equity of approximately $2,162,000.  Book
     value per common share would increase from $9.90 to $10.19 as
     of September 30, 1995.  

<PAGE >

10.  Assuming my stock certificate(s) are registered in my name,
     how do I complete the Letter of Transmittal?

     (a)  In the large block on page 7 of the Letter of
     Transmittal, provide your name, address, certificate number
     and number of shares.  

     (b)  Sign and date the letter and provide the rest of the
     information in the area captioned "Please Sign Here" on page
     5.

     (c)  Deliver the completed letter, together with all your
     stock certificate(s) to Shawmut Bank Connecticut, National
     Association as Exchange Agent at the location shown on the
     first page of the letter.


11.  Why do I have to fill out a substitute form W-9?

     Internal Revenue Service regulations require 20% withholding
     unless you certify that you are not subject to such
     withholding by providing your social security number or
     employer identification number.


12.  When will I receive my Note?

     As soon as practical after the close of the Exchange Offer and
     after receipt by the Exchange Agent of a properly executed
     Letter of Transmittal and stock certificate(s),  Notes, stock
     certificates and checks will be issued to stockholders whose
     shares are exchanged in the Exchange Offer.


13.  How much time do I have to accept the Exchange Offer?

     The Exchange Offer expires on January 12, 1996 at 5:00 p.m.,
     New York City time, unless extended by Allstate.  Your Letter
     of Transmittal must be delivered to the Exchange Agent by that
     date and time.  


14.  If I have lost my stock certificate(s), what should I do?

     You may still accept the Exchange Offer even if you have lost
     your stock certificate(s).  All you have to do is complete the
     Letter of Transmittal, forward it to the Exchange Agent,
     stating that you have lost your stock certificate(s).  The
     Exchange Agent will send you an affidavit and indemnity which
     you must promptly complete and return so that a replacement
     certificate can be issued.




© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission