ALLSTATE FINANCIAL CORP /VA/
DEF 14A, 1995-05-12
SHORT-TERM BUSINESS CREDIT INSTITUTIONS
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                                SCHEDULE 14A

                           SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

Filed by the Registrant  [  ]

Filed by a Party other than the Registrant [ X ]

Check the appropriate box;
[   ] Preliminary Proxy Statement
[ X ] Definitive Proxy Statement
[   ] Definitive Additional Materials
[   ] Soliciting Material Pursuant

                                      ALLSTATE FINANCIAL CORPORATION
                                (Name of Registrant as Specified In Its Charter)

Payment of Filing Fee (Check the appropriate box):

[ X ] $125 per Exchange Ace Rules 0-11(c)(1)(ii),14a-6(i)(1),or 14a-6(j)(2).

[   ] Check box if any part of the fee is offset as provided by Exchange Act 
Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously. Identify the previous filing by registration statement number, or 
the Form or Schedule and the date of its filing.

<PAGE>

                                   ALLSTATE FINANCIAL CORPORATION

                 PROXY SOLICITED BY THE BOARD OF DIRECTORS FOR ANNUAL MEETING

                                               JUNE 15, 1995


    The undersigned, having received the Notice of Annual Meeting, Proxy
Statement and Annual Report of Allstate Financial Corporation for the year ended
December 31, 1994, hereby appoint(s) Leon Fishman, Eugene Haskin and Lawrence M.
Winkler and each of them, with full power of substitution, proxies of the
undersigned to vote all shares of the undersigned in Allstate Financial
Corporation at the Annual Meeting of Shareholders to be held on June 15, 1995 
and at any adjournments thereof.

1.  Election of Directors      Authority to    Withhold Authority              
                                    Vote             to Vote
                               For Nominee        For Nominee

    Leon Fishman              ____________      _______________

    Eugene Haskin             ____________      _______________

    Lawrence M. Winkler       ____________      _______________

    James C. Spector          ____________      _______________

    Alan L. Freeman           ____________      _______________

    H. Jason Gold             ____________      _______________


2.  In their discretion, the proxies are authorized to vote upon matters
not known to the Board of Directors as of the date of the accompanying proxy
statement, and to vote for any nominee of the Board whose nomination results
from the inability of an above named nominee to serve.

    UNLESS OTHERWISE INDICATED IN THE BLANKS PROVIDED, THE PROXIES SHALL
VOTE FOR THE ELECTION OF THE NOMINEES LISTED ABOVE.

                                        (Continued from other side)



Please sign exactly as name appears below.

                                                    DATED ____________, 1995




                                _________________________________              
                                Signature

                                _________________________________              
                                Signature if held jointly


                                 When shares are held by joint tenants, both 
                                 should sign.  When signing as attorney, 
                                 executor, administrator, trustee or guardian,
                                 please give full title.  If a corporation,
                                 please sign in full corporate name by president
                                 or other authorized officer.  If a partnership,
                                 please sign in partnership name by authorized
                                 person.




PLEASE MARK, SIGN, DATE AND RETURN THE PROXY PROMPTLY USING THE ENCLOSED
ENVELOPE.


                               ALLSTATE FINANCIAL CORPORATION

                          NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                                  ____________________
                      
    The Annual Meeting of Shareholders of Allstate Financial Corporation will be
held at the Sheraton Crystal City Hotel, 1800 Jefferson Davis Highway, 
Arlington, Virginia 22202, on June 15, 1995, at 11:00 A.M., for the following 
purposes:

        1.   To elect six Directors for terms which will expire at the         
    Annual Meeting of Shareholders to be held in 1996.

        2.   To transact such other business as may properly come before       
      the meeting.



        May 15, 1995

                      BY THE ORDER OF THE BOARD OF DIRECTORS



                      Lawrence M. Winkler
                      Secretary

                  _______________________


PLEASE VOTE, SIGN, DATE AND RETURN THE ENCLOSED PROXY PROMPTLY IN THE ENCLOSED
ENVELOPE.


A proxy card and postage free envelope are enclosed.

<PAGE>

ALLSTATE FINANCIAL CORPORATION                              May 15, 1995 
2700 SOUTH QUINCY STREET
ARLINGTON, VIRGINIA  22206



                                  PROXY STATEMENT


                                    INTRODUCTION


        The enclosed proxy is solicited by the Board of Directors of Allstate
Financial Corporation (the "Company") for use at the Annual Meeting of
Shareholders to be held at 11:00 A.M., at the Sheraton Crystal City Hotel, 1800
Jefferson Davis Highway, Arlington, Virginia 22202 on June 15, 1995, and at any 
adjournment thereof (the "Annual Meeting"). This proxy is first being sent to 
shareholders on May 15, 1995.

        In addition to solicitation by mail, officers, directors and employees
of the Company may solicit proxies by telephone, telegraph or in person.  None 
of these persons will receive compensation but will be reimbursed for actual 
expenses in connection therewith.  Expenses in connection with the solicitation 
of proxies, including the reasonable expenses of brokers, fiduciaries and 
other nominees in forwarding proxy material, will be borne by the Company.


                             VOTING OF PROXIES


        Each holder of the Company's common stock is entitled to vote in person
or by proxy for each share held of record on the record date, May 5, 1995, on 
all matters to be voted upon at the Annual Meeting.  As of the record date, the
Company had 3,102,328 shares of common stock outstanding.

        The proxy in accompanying form will be voted as specified by each
shareholder, but if no specifications is made, each proxy will be voted:

        1.   TO ELECT Messrs. Leon Fishman, Eugene Haskin, Lawrence M. Winkler, 
             James C. Spector, Alan L. Freeman and H. Jason Gold,to terms of 
             office as Directors which will expire at the Annual Meeting of 
             Shareholders to be held in 1996 (see "Election of Directors").

        2.   IN THE BEST JUDGEMENT of those named as proxies on the enclosed 
             form of proxy on any other matters to properly come before the 
             Annual Meeting.


        A shareholder who executes the enclosed proxy may revoke it at any time
before it is voted by giving written notice to the Secretary of the Company or
oral notice to the presiding officer at the Annual Meeting.


                             BENEFICIAL OWNERSHIP OF SHARES


        The following table sets forth, as of May 5, 1995, the amount of common
stock of the Company which may be deemed beneficially owned:  (i) by each person
known to the Company to be the beneficial owner of more than 5% of the aggregate
shares of the Company's outstanding common stock, (ii) by each director of the 
ompany and (iii) by all officers and directors as a group.

<TABLE>

                                         Common Shares        Percent of
Name and Address                       Beneficially Owned       Class
- - ----------------                       -----------------      ----------
<S>                                       <C>                   <C>              
Leon Fishman                              256,251                8.26% 
20191 E. Country Club Dr.  
N. Miami Beach, FL  33180

Eugene Haskin                             238,166                7.68% 
4000 Island Blvd.
N. Miami Beach, FL  37160

Lawrence M. Winkler                         6,667                 .22%
1300 Crystal Drive
Arlington, VA 22202

James Spector                               3,334                 .11%
10580 SW 77 Terrace
Miami, FL 33173

Timothy G. Ewing                          309,500                9.98%
Value Partners, Ltd.
2200 Ross Avenue
Dallas, TX 75201

Scoggins Capital Management, L.P.         447,200               14.42%
790 Madison Avenue
New York, NY 10017

Tweedy, Browne Company L.P.               223,200                7.20%
52 Vanderbilt Avenue
New York, NY 10017

For all Officers and Directors
as a group (six persons)                  516,918               16.67%

</TABLE>

                             ELECTION OF DIRECTORS

        The Company's Articles of Incorporation provide that the number of
directors shall be ten or such lesser number as the Board of Directors shall 
fix. The Board of Directors has fixed that number at six.  There is only one 
class of directors and they are all elected at the Annual Meeting.

        Mr. Lawrence Winkler is the brother-in-law of Mr. Leon Fishman, and Mr.
Leon Fishman is the father of Mr. Craig Fishman, General Counsel and Vice
President of the Company.

        Directors of the Company are elected to serve until the next annual
meeting of the shareholders of the Company and until their respective successors
are elected and qualified.

        The nominees listed below will be candidates for election to the Board
of Directors at the annual meeting.  The following information is furnished with
respect to the directors:

     Name              Age     Principal Occupation              Director
                               And Other Directorships             Since
- - -------------------    ---     -----------------------            --------
Leon Fishman            63     President and Chief Executive
                               Officer of the Company;  formerly 
                               Secretary/Treasurer of the Company 
                               (July 1982 - May 1989)                 1982

Eugene Haskin           65     Consultant to the Company, Chairman 
                               of the Board; formerly President of 
                               the Company (July, 1982 - May, 1989); 
                               Vice President of the Company (May 
                               1989 - August 1989)                     1982

Lawrence M. Winkler     59     Secretary/Treasurer and Chief 
                               Financial Officer of the Company; 
                               formerly Second Vice President of the 
                               Company (July 1983 -May 1989)           1983

James C. Spector        61     Consultant to the Company, formerly 
                               Executive Vice President of the
                               Company (February 1991 - October 
                               1993); formerly Senior Vice 
                               President, Heller Financial, Inc. 
                               (July 1985 - September 1987)            1989

Alan L. Freeman         54     Currently Managing Partner of 
                               Freeman, Buczyner & Gero. Previously 
                               Partner with Deloitte & Touche 
                               (1989-1991); and Partner with Shapiro, 
                               Fleischmann & Co. (1966-1989)

H. Jason Gold           40     President, Gold & Stanley, P.C.. 
                               Mr. Gold and his firm practice law in
                               the are of Creditors' Rights in 
                               Bankruptcy.  He is Board Certified by 
                               the American Bankruptcy Institute. 
                               Previously Partner with Smith, Butt 
                               & Gold (1981-1985)


        Commencing November 1993, Directors who are not officers of the Company
receive a fee of $2,000 per board or committee meeting attended, plus
reimbursement for their expenses associated with attending these meetings.
Commencing November 1994, Directors who are not officers of the Company receive
a fee of $500 per special board or committee meeting attended by conference
telephone call. Directors who are officers of the Company receive no 
compensation for serving as directors, but are reimbursed for out-of-pocket 
expenses related to attending board or committee meetings.

MEETINGS AND COMMITTEES OF THE BOARD

        The Board of Directors appointed an Audit Committee in 1989.  The Audit
Committee currently consists of Mr. Spector.  The committee met twice during the
year ended December 31, 1994. The Audit Committee reviewed the results of
operations for 1993 and the status of certain specific accounts.

        The Board appointed a compensation committee during 1992.  Messrs. 
Haskin and Spector are currently serving on this committee.  The Compensation 
Committee met once in 1994.

        The Board does not have a nominating committee.  The functions of this
committee are performed by the Board of Directors.

        During 1994 there were fourteen meetings of the Board of Directors.  
Each of the directors of the Company attended at least 90% of the meetings of
the Board of Directors during 1994.


EXECUTIVE COMPENSATION

        The following tables provide certain summary information concerning
compensation paid or accrued by the Company to or on behalf of the Company's
Chief Executive Officer and each of the four most highly compensated executive
officers of the Company whose total compensation exceeded $100,000 for the years
ended December 31, 1994, 1993 and 1992.

<TABLE>
<CAPTION>

                                 ANNUAL COMPENSATION

Name and                                                      Other Annual
Principal Position       Year       Salary        Bonus         Compensation (1)
- - ------------------       ----      --------      -------        ------------
<S>                      <C>       <C>           <C>            <C>
Leon Fishman             1994      $375,000      $  -0-              -
President & CEO          1993      $375,000      $ 48,442            -
                         1992      $347,500      $108,227            -

James Spector            1994 (2)  $ 48,000      $  -0-              -
                         1993 (3)  $183,445      $  7,500            -
                         1992      $ 48,000      $  7,500            -

Bret Kelly               1994      $220,502      $   -0-             -
Senior V.P. & COO        1993      $221,044      $ 15,000            -
                         1992      $210,624      $ 15,000            -

Lawrence Winkler         1994      $141,965      $  2,500            -
Secy/Treasurer &         1993      $136,786      $ 10,000            -
CFO                      1992      $130,772      $ 25,000            -

Craig Fishman            1994      $126,405      $  2,500            -
V.P. & General Counsel   1993      $115,601      $ 15,600            -
                         1992      $110,183      $   -0-             -
</TABLE>

<TABLE>
<CAPTION>       
                               LONG TERM COMPENSATION

                                       AWARDS
                                       ------

Name and                             Options/
Principal Position       Year      SAR Grants(4)       All Other Compensation(5)
- - -------------------      ----      -------------       ----------------------
<S>                      <C>          <C>                   <C>
Leon Fishman             1994            -                  $3,000  
President & CEO          1993            -                  $4,717
                         1992          7,500                $3,000

James Spector            1994            -                  $  120
                         1993 (3)        -                  $1,507
                         1992          5,000                $4,352
  
Bret Kelly               1994            -                  $3,000
Senior V.P. & COO        1993            -                  $4,720
                         1992          5,000                $4,500
    
Lawrence Winkler         1994            -                  $2,889
Secy/Treasurer &         1993            -                  $2,936
CFO                      1992          5,000                $3,093
    
Craig Fishman            1994            -                  $2,578
V.P. & General Counsel   1993            -                  $2,624
                         1992          2,500                $2,265
       
</TABLE>


In May 1994, the Board of Directors unanimously approved a reduction in the 
exercise price of the options granted in 1992 to Mr. Winkler and Craig 
Fishman to $6.50 per share from $14.00 per share.  The reduced exercise price of
$6.50 per share exceeded the per share market value of the Company's common 
stock at the time of the reduction.  The reduction in the exercise price of 
these options was made to provide a supplemental performance incentive for
Mr. Winkler and Craig Fishman.

- - --------------------------------------
 1)  Does not include the value of various personal benefits provided to the 
     executives officers.  The aggregate amount of other compensation provided
     to each individual did not exceed the lesser of $50,000 or 10% of his
     reported compensation.

 2)  Consulting Fee.

 3)  Ceased employment in November 1993.

 4)  No SARS have been granted.

 5)  Represents contributions to 401(k) plan.


INDIVIDUAL GRANTS IN LAST FISCAL YEAR

   None.
<TABLE>
<CAPTION>

AGGREGATE OPTIONS/SARS EXERCISED IN LAST FISCAL YEAR AND F/Y END OPTION/SAR VALUE

                     Shares                                                  Value of Unexercised
                     Acquired on   Value         Number of Unexercised       In-the-Money Options/SARS
Name                 Exercise      Realized      Option/SAR at F/Y End (1)   at F/Y End
- - --------------       -----------   --------      -------------------------   -------------------------                    
                                                 Exercisable/Unexercisable   Exercisable/Unexercisable

<S>                     <C>           <C>           <C>                          <C>
Leon Fishman            -             -             12,450/ 8,334                $ - /$ -0-

James Spector           -             -              3,334/ 4,166                  - /$ -0-

Bret Kelly              -             -              4,167/ 5,833                  - /$ -0-

Lawrence Winkler        -             -              6,667/ 5,833                  - /$ -0-

Craig Fishman           -             -                833/ 1,667                  - /$ -0-

- - ---------------------------------------------
  1)  No SARS have been granted.

</TABLE>

        Two executive officers of the Company, Leon Fishman and Lawrence 
Winkler, have employment contracts which currently expire in December 1995 and 
January 1996, respectively.

        Mr. Fishman's employment agreement provides for annual compensation of
$375,000.  In addition to his base salary, Mr. Fishman's employment agreement
provides for additional payments to him in the amount of 2% of the Company's 
pre- tax net earnings above $3.0 million but less than $5.0 million per year 
plus 3% of the Company's pre-tax net earnings in excess of $5.0 million.  The
agreement contains confidentiality and non-compete provisions, obligates the 
Company to provide Mr. Fishman with the use of an automobile and to include Mr. 
Fishman under any benefit plans that are available to employees generally.  Mr. 
Fishman normally is expected to spend at least three days per week at the 
Company's office and the balance of each work week traveling on Company 
business or discharging his official responsibilities at other locations.  Mr. 
Fishman's agreement also provides for the continuation of his compensation for 
24 months in the event of his death or if his employment is terminated by the
Company prior to the end of the term of the agreement, other than for cause.

        Mr. Winkler currently receives an annual salary of $146,159 under an
employment agreement and is entitled under that agreement to receive an annual
bonus determined by the Compensation Committee or the Board.  He is also 
entitled to be included under any benefit plans that are available to employees
generally.  The agreement contains confidentiality and non-compete provisions.  
Mr. Winkler's agreement also provides for the continuation of his compensation 
for 24 months in the event of his death or if his employment is terminated by 
the Company prior to the end of the agreement, other than for cause.

               COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

        The compensation committee of the Board of Directors is composed
entirely of outside directors.  The committee was first established in December 
1992 and is responsible for establishing and administering the policies 
governing executive compensation which includes base salary, bonuses and stock 
options.

        The committee makes recommendations on executive compensation based on
several factors.  Included in these factors are corporate success in achieving
key corporate objectives, financial performance of the Company, and long term 
performance.  The committee also reviews market data to insure that the 
Company's compensation practices are reasonable and competitive within its 
market place.

        In May 1994, the committee recommended a $10,000 salary increase for Mr.
Winkler.  Even though Leon Fishman's contract provided for a salary increase for
1994, it was not taken.


                                OTHER TRANSACTIONS

        In January 1989, a corporation wholly owned by Lawrence M. Winkler, his
wife and a son of Eugene Haskin purchased an apartment building from the Company
for consideration in the form of a demand note to the Company in the principal
amount of $100,000.  At December 31, 1994 the principal amount owing was
$100,000.  The note is secured by the assets transferred and does not accrue
interest.

        Certain members of the immediate families of Eugene Haskin and Leon
Fishman, directly or through trusts, have provided financing to Lifetime 
Options, Inc., a Viatical Settlement Company ("Lifetime Options", a wholly owned
subsidiary of the Company, through unsecured loans with interest payable monthly
at an annual interest of 1% over the prime rate.

        Lifetime Options' total indebtedness to members of Mr. Haskin's 
immediate family was $15,146 at December 31, 1994 and $460,553 at December 31, 
1993. During 1994, at the request of members of Mr. Haskin's family, Lifetime 
Options repaid $445,407 of long term indebtedness.  During 1994 and 1993, 
Lifetime Options paid aggregate interest on these loans of $16,267 and $40,306,
respectively.

        Lifetime Options' total indebtedness to members of Leon Fishman's
immediate family was $43,642 and $62,302 at December 31, 1994 and 1993,
respectively.  During 1994 and 1993, Lifetime Options paid aggregate interest of
$8,780 and $4,424, respectively.  At various times during 1994, Leon Fishman
loaned Lifetime Options a total of $265,000 which was repaid in full by December
31, 1994.  During the periods of indebtedness, Mr. Fishman received $2,467 of
interest.  At December 31, 1993, Craig Fishman was owed $18,659 by Lifetime
Options.  The level of borrowings from Craig Fishman increased at various
intervals during 1994 to $97,800.  As of December 31, 1994 the indebtedness of
$97,800 was paid in full.  Craig Fishman received interest from Lifetime Options
of $2,610 in 1994.

        In February 1994, the Company made a loan in the amount of $1,000,000 to
Eugene Haskin, a director of the Company, and his wife.  The loan was 
unanimously approved by all members of the Board of Directors of the Company 
(with one director absent and Mr. Haskin abstaining) and conformed to a previous
loan to an unrelated party.  The loan bore interest at a rate equal to 2% per 
month, was collateralized by a pledge of securities having a market value of 
approximately $1,600,000 and was due on or before July 15, 1994.  The loan, 
together with all accrued interest thereon, was repaid on March 24, 1994.


                       INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS


        The Company has selected the firm of Deloitte & Touche, CPA's to serve
as the independent auditors for the Company for the current fiscal year.  That
firm has served in this capacity for the Company since 1988.  Representatives of
Deloitte & Touche are expected to be present at the Annual Meeting to respond to
appropriate questions.


                               SHAREHOLDERS PROPOSALS


        If any shareholder desires to submit a proposal for action at the Annual
Meeting to be held in 1996, the proposal must be in proper form and received by
the Company no later than December 12, 1995.


                                    OTHER MATTERS


         At this date, there are no other matters management intends to present
or has reason to believe others will present to the Annual Meeting.  If other
matters now unknown to the management come before the meeting, those named as
proxies on the enclosed form of proxy will vote in accordance with their best
judgement.


                             PLEASE SIGN, DATE AND RETURN YOUR PROXY PROMPTLY.

May 15, 1995

                            BY ORDER OF THE BOARD OF DIRECTORS



                            Lawrence M. Winkler
                            Secretary



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