ALLSTATE FINANCIAL CORP /VA/
DEFA14A, 1998-04-20
SHORT-TERM BUSINESS CREDIT INSTITUTIONS
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                                  SCHEDULE 14A

                                 (RULE 14A-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION

           Proxy Statement Pursuant to Section 14(a) of the Securities
                      Exchange Act of 1934 (Amendment No. )

Filed by the registrant [x]
Filed by a party other than the registrant [ ]

Check the appropriate box:

[ ] Preliminary proxy statement.               [ ] Confidential, for use of the
                                                   Commission only (as permitted
                                                   by Rule 14a-6(e)(2)).

[ ] Definitive proxy statement.

[x] Definitive additional materials.

[ ] Soliciting material pursuant to Rule 14a-11(c) or Rule 14a-12.

                         Allstate Financial Corporation
          ------------------------------------------------------------
              (Name of the Registrant as Specified In Its Charter)

          ------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


Payment of filing fee (check the appropriate box):

[x] No fee required.


<PAGE>

[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11. 
1.   Title of each class of securities to which transaction applies:

 ....................................................................

2.   Aggregate number of securities to which transaction applies:

 ....................................................................

3.   Per unit price or other underlying value of transaction  computed  pursuant
to  Exchange  Act Rule 0-11 (Set  forth the  amount on which the  filing  fee is
calculated and state how it was determined):

 ....................................................................

4.  Proposed maximum aggregate value of transaction:

 ....................................................................

5.  Total fee paid:

 ....................................................................

[ ] Fee paid previously with preliminary materials.

[ ] Check box if any part of the fee is offset as provided by Exchange  Act Rule
0-11(a)(2)  and  identify  the  filing  for  which the  offsetting  fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing.

1.  Amount Previously Paid:

 ....................................................................

2.  Form, Schedule or Registration Statement No.:

 ....................................................................

3.  Filing Party:

 ....................................................................

4.  Date Filed:

 ....................................................................

<PAGE>

[LOGO]
                                                                  April 15, 1998

                  AN IMPORTANT MESSAGE TO ALLSTATE SHAREHOLDERS
                 DON'T BE MISLED BY TIM EWING AND HIS NOMINEES!

Dear Fellow Shareholder:

     You  will  soon  receive  proxy  materials  from  a  dissident  self-styled
"independent  shareholders/directors  committee" backed by Value Partners, Ltd.,
and its  principal,  Tim Ewing,  looking for your vote in their  attempt to take
control  of  the  Board  of  Directors  and  management  of  Allstate  Financial
Corporation.  As part of their  effort to solicit  your  support  for their hand
picked nominees, Tim Ewing and Value Partners want you to believe that the value
of your  investment  in Allstate  will  increase if you turn control of Allstate
over to him and his five nominees.  EWING WANTS YOU TO GIVE HIM ABSOLUTE CONTROL
OF YOUR BOARD AND YOUR COMPANY.  MANAGEMENT BELIEVES THAT IF EWING WANTS CONTROL
OF YOUR COMPANY HE SHOULD PAY YOU A PREMIUM FOR YOUR SHARES.

     What  does that tell you?  In our view,  Ewing and his group  believe  that
there is hidden value which the market has not yet  recognized  in your Company.
WE AGREE!

     However,  we believe that  current  management  and our  proposed  slate of
directors  are in the best  position to deliver that  unrealized  value and that
Ewing and his nominees may destroy it. Accordingly,  we urge you to support your
management's slate by signing, dating and mailing the enclosed GOLD proxy card.

                         TIM EWING AND VALUE PARTNERS --
                        NO PLANS. NO PROGRAMS. NO PEOPLE.

     Mr.  Ewing  offers you five  self-styled  "independent"  nominees,  who are
nothing more than his hand picked  nominees.  Four of the Ewing group's nominees
currently  serve on your  Company's  Board of Directors.  We believe that during
their  tenure  on the  Board,  none of  these  nominees  have  offered  anything
constructive to Allstate and its shareholders, and we do not believe they can.

     IN OUR  JUDGMENT,  THEY  OFFER  YOU NO  CONCRETE  PLANS  FOR THE  FUTURE OF
ALLSTATE, NO CONCRETE PROGRAM AS TO HOW THEY WOULD RUN THE COMPANY AND NO PEOPLE
WHO HAVE THE CAPACITY TO MANAGE IT.

- --------------------------------------------------------------------------------
NO MATTER  HOW MANY OR HOW FEW SHARES YOU OWN,  YOUR VOTE IS  IMPORTANT.  PLEASE
SIGN, DATE AND MAIL THE ENCLOSED GOLD PROXY TODAY.
- --------------------------------------------------------------------------------


<PAGE>



                  CONSIDER THE CONSEQUENCES OF GRANTING CONTROL
                            TO EWING AND HIS NOMINEES

     If Ewing and his nominees take control of your Company, management believes
that there  will be  drastic  repercussions  which  will have an  immediate  and
adverse effect upon the Company, its business and its financial position.

     o    CUSTOMER  INSTABILITY  -- Existing  customers  and sources of referral
          business (including the Company's largest source of referral business)
          have indicated that they may take their business elsewhere.

     o    MANAGEMENT  INSTABILITY -- Key members of the new management  team may
          resign or be terminated.

     o    FINANCIAL INSTABILITY -- The Company's existing credit facilities have
          "change in control"  provisions  which would be triggered if the Ewing
          group and its nominees take control.

             ASK YOURSELF -- CAN YOU AFFORD EWING AND HIS NOMINEES?

            WE DIDN'T ASK FOR A FIGHT -- WE OFFERED EWING FAIR BOARD
                 REPRESENTATION -- BUT HE REJECTED OUR PROPOSAL.
                                HE WANTS CONTROL!

     Ewing currently holds approximately 21% of the Company's outstanding shares
of common stock, but in management's  opinion, due to the effects of his failure
to comply  with the  requirements  of the  Virginia  Control  Share  Acquisition
Statute,  he may only be entitled to vote  approximately 8.5% of the outstanding
shares of the Company's  common stock held by him. A Federal Judge in the United
States  District  Court for the Eastern  District of Virginia will consider this
issue. We anticipate a decision prior to the Annual Meeting of Shareholders.

     However,  in order  to  avoid a costly  and  disruptive  proxy  contest,  I
proposed to Mr. Ewing that the size of the Board be reduced to five members from
ten members. I offered Mr. Ewing the right to designate one of the five nominees
- -- outright -- and, in conjunction with management, to designate two more of the
remaining  four  nominees.  I gave him the  opportunity  to  participate  in the
selection of 60% of the nominees who would stand for election.

     EWING  REJECTED  MY PROPOSAL  BECAUSE,  IN MY  OPINION,  HE WANTS  ABSOLUTE
CONTROL OF YOUR BOARD AND WE BELIEVE IF EWING WANTS  CONTROL HE SHOULD PAY YOU A
PREMIUM.

                                        2

<PAGE>



                          ALLSTATE'S FUTURE IS BRIGHT!

     Since I became President and Chief Executive Officer of Allstate on July 1,
1996,  your  Company has  reported  six  consecutive  profitable  quarters  and,
shortly,  expects to report  its  seventh  consecutive  profitable  quarter.  In
addition,  calendar year 1997 was the Company's most profitable of the last five
years.

         Since  July 1,  1996,  I and our new  management  team  implemented  an
aggressive  plan  to  restore  the  Company's   financial   health  and  enhance
shareholder value by, among other things --

     o    Restoring Profitability Through a Sharper Focus on Bottom Line Results

     o    Reducing Costs by 17.1% in 1997

     o    Improving Risk Management Policies, resulting in

          --   A Dramatic Reduction in Write-Offs

               o    $1.7  million  in  1997  compared  with  approximately  $4-5
                    million each year from 1993-1996

               o    A significant decline in Non-Performing Assets

     o    Recruiting  Key New  Members  of the  Company's  Management  Team from
          Outside the Company, including Strengthening the Company's Sales Force

     o    Increasing the Company's Customer Base by more than 30%

     o    Implementing  a Customer  Retention  Policy for Lower Risk  Borrowers/
          Customers

     o    Expanding  the Company's  Business  Lines into Asset Based Lending and
          Traditional Factoring

     Tim Ewing and Value  Partners  aren't  the only ones who  realize  that the
market has  undervalued  Allstate and that its fortunes are on the upswing.  The
founders of your Company,  WHO TOGETHER OWN  APPROXIMATELY  21% OF THE SHARES OF
ALLSTATE'S COMMON STOCK, also believe that your Company's new management team is
on the right track and are  committed to  supporting  management's  new slate of
nominees.

                                        3

<PAGE>




            WE HAVE CREATED AN OUTSTANDING SLATE OF NOMINEES WHO WILL
                   REPRESENT THE INTERESTS OF ALL SHAREHOLDERS

     In order to provide a corporate  governance structure which is workable and
independent,  management is proposing a slate of five highly qualified nominees,
only one of whom -- the undersigned -- is a member of management.  The nominees,
each  of  whom  is  committed  to   representing   the  best  interests  of  all
shareholders, are as follows --

     o    David P. Bindeman -- A prominent  Washington real estate developer for
          nearly 30 years with no prior affiliation or association with Allstate
          or its  management.  Mr.  Bindeman  has  served  as  General  Partner,
          President   and  Chairman  of  Landmark   Realty,   Inc.   During  his
          distinguished  career, Mr. Bindeman has also served as a director of a
          number of institutions in the financial services industry.

     o    Wayne  M.  Lee  --  A  prominent   investment  banker  with  no  prior
          affiliation or association with Allstate or its management. Mr. Lee is
          Chairman of Ryan, Lee & Co., Inc. and was a former  Managing  Director
          of Bankers Trust Company and its BT Securities  Corp.  subsidiary,  as
          well as a senior member of its Merchant Banking Group.

     o    John V.  Pollock  -- A  prominent  Washington  banker  with  no  prior
          affiliation  or  association  with Allstate or its  management who has
          more than 35 years of experience in the banking industry.  Mr. Pollock
          is currently  Executive  Vice  President and Chief Lending  Officer of
          Sequoia  National  Bank. Mr. Pollock has also served as an independent
          director  of a  number  of  corporations,  both  public  and  private,
          including those in the financial services industry.

     o    Alan L.  Freeman -- Mr.  Freeman  has been a Director  of the  Company
          since 1995 and is  currently  the  managing  partner of an  accounting
          firm. Mr. Freeman was formerly a partner with Deloitte & Touche LLP.

     o    Craig Fishman -- President and Chief Executive Officer of Allstate and
          a Director of Allstate since 1995.

     Each of the  above-named  individuals  is  committed  to ensuring  that all
actions taken are in the best interests of all of the Company's shareholders and
are not beholden to one faction or group.

                                        4

<PAGE>




Election of management's slate represents the opportunity for truly independent
 governance and support for the Company's plan to restore financial health and
                           build shareholder value by

             --FOCUSING ON THE COMPANY'S CUSTOMER RETENTION STRATEGY

  --CONTINUING ITS VIGILANCE IN RISK MANAGEMENT AND COST CONTROL AND REDUCTION

            --GROWING THE COMPANY'S LOAN PORTFOLIO AND CUSTOMER BASE

            --EXPANDING THE COMPANY'S ASSET BASED LENDING ACTIVITIES

 Ask yourself -- Is the grab for control by the Ewing group really in the best
         financial interest of the Company and all of its shareholders?

 THE ANSWER IS CLEARLY NO! IN OUR JUDGMENT, EWING AND HIS NOMINEES OFFER YOU 
                        NO PLANS, NO PROGRAMS, NO PEOPLE!

                          THE ANNUAL MEETING IS MAY 12.
                           VOTE YOUR GOLD PROXY TODAY

     The best choice for a  well-qualified,  independent  Board committed to the
best interests of all  shareholders is management's  slate of candidates.  These
candidates  are  committed  to  enhancing  the  Company's  current  business and
increasing the positive momentum now underway.

     Please take a moment to vote your GOLD proxy today.  If you have  questions
or need  assistance in voting your shares,  please contact  MacKenzie  Partners,
Inc. which is assisting us, at (800) 322-2885  toll-free or (212) 929-5500 (call
collect).

     We appreciate your continued support of Allstate Financial.

                                                     Sincerely,

                                                     /s/  Craig Fishman
                                                     Craig Fishman  
                                                     President and Chief
                                                       Executive Officer


                                        5

<PAGE>


- --------------------------------------------------------------------------------

                                   IMPORTANT!

1.   Be sure to vote on the GOLD proxy.  We urge you not to sign the WHITE proxy
     which may be furnished to you by the Ewing group.  Remember,  each properly
     executed proxy you submit revokes all prior proxies.

2.   If any of your  shares  are  held in the  name of a bank,  broker  or other
     nominee,  please contact the party  responsible for your account and direct
     him to vote "FOR" your management's nominees on the GOLD proxy.

3.   If you have  questions or need  assistance  in voting your  shares,  please
     contact the firm assisting us in the solicitation of proxies:

                            MACKENZIE PARTNERS, INC.

                           Call Toll Free 800-322-2885
                            or Collect (212) 929-5500

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