ALLSTATE FINANCIAL CORP /VA/
DEFA14A, 1998-04-16
SHORT-TERM BUSINESS CREDIT INSTITUTIONS
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                                  SCHEDULE 14A

                                 (RULE 14A-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION

           Proxy Statement Pursuant to Section 14(a) of the Securities
                      Exchange Act of 1934 (Amendment No. )

Filed by the registrant [x]
Filed by a party other than the registrant [ ]

Check the appropriate box:

[ ] Preliminary proxy statement.               [ ] Confidential, for use of the
                                                   Commission only (as permitted
                                                   by Rule 14a-6(e)(2)).

[ ] Definitive proxy statement.

[x] Definitive additional materials.

[ ] Soliciting material pursuant to Rule 14a-11(c) or Rule 14a-12.

                         Allstate Financial Corporation
          ------------------------------------------------------------
              (Name of the Registrant as Specified In Its Charter)

          ------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


Payment of filing fee (check the appropriate box):

[x] No fee required.


<PAGE>

[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11. 
1.   Title of each class of securities to which transaction applies:

 ....................................................................

2.   Aggregate number of securities to which transaction applies:

 ....................................................................

3.   Per unit price or other underlying value of transaction  computed  pursuant
to  Exchange  Act Rule 0-11 (Set  forth the  amount on which the  filing  fee is
calculated and state how it was determined):

 ....................................................................

4.  Proposed maximum aggregate value of transaction:

 ....................................................................

5.  Total fee paid:

 ....................................................................

[ ] Fee paid previously with preliminary materials.

[ ] Check box if any part of the fee is offset as provided by Exchange  Act Rule
0-11(a)(2)  and  identify  the  filing  for  which the  offsetting  fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing.

1.  Amount Previously Paid:

 ....................................................................

2.  Form, Schedule or Registration Statement No.:

 ....................................................................

3.  Filing Party:

 ....................................................................

4.  Date Filed:

 ....................................................................

<PAGE>

[LOGO]


                                                                  April 15, 1998

                  AN IMPORTANT MESSAGE TO ALLSTATE SHAREHOLDERS
                 DON'T BE MISLED BY TIM EWING AND HIS NOMINEES!

Dear Fellow Shareholder:

         You will soon  receive  proxy  materials  from a dissident  self-styled
"independent  shareholders/directors  committee" backed by Value Partners, Ltd.,
and its  principal,  Tim Ewing,  looking for your vote in their  attempt to take
control  of  the  Board  of  Directors  and  management  of  Allstate  Financial
Corporation.  As part of their  effort to solicit  your  support  for their hand
picked nominees, Tim Ewing and Value Partners want you to believe that the value
of your  investment  in Allstate  will  increase if you turn control of Allstate
over to him and his five  nominees.  EWING WANTS YOU TO GIVE HIM CONTROL OF YOUR
BOARD AND YOUR  COMPANY,  BUT HE'S NOT  WILLING  TO PAY YOU A  PREMIUM  FOR YOUR
SHARES!

         What does that tell you? In our view,  Ewing and his group believe that
there is hidden value which the market has not yet  recognized  in your Company.
WE AGREE!

         However,  we believe that current  management and our proposed slate of
directors  are in the best  position to deliver that  unrealized  value and that
Ewing and his nominees may destroy it. Accordingly,  we urge you to support your
management's slate by signing, dating and mailing the enclosed GOLD proxy card.

                         TIM EWING AND VALUE PARTNERS --
                        NO PLANS. NO PROGRAMS. NO PEOPLE.

         Mr. Ewing offers you five self-styled  "independent"  nominees, who are
nothing more than his hand picked  nominees.  Four of the Ewing group's nominees
currently serve on your Company's Board of Directors. During their tenure on the
Board, none of these nominees have offered anything constructive to Allstate and
its shareholders, and we do not believe they can.

         THEY  OFFER YOU NO  CONCRETE  PLANS  FOR THE  FUTURE  OF  ALLSTATE,  NO
CONCRETE PROGRAM AS TO HOW THEY WOULD RUN THE COMPANY AND NO PEOPLE WHO HAVE THE
CAPACITY TO MANAGE IT.





- --------------------------------------------------------------------------------
               NO MATTER HOW MANY OR HOW FEW SHARES YOU OWN, YOUR
                VOTE IS IMPORTANT. PLEASE SIGN, DATE AND MAIL THE
                           ENCLOSED GOLD PROXY TODAY.
- --------------------------------------------------------------------------------

<PAGE>



                 CONSIDER THE CONSEQUENCES OF GRANTING CONTROL
                           TO EWING AND HIS NOMINEES

         If Ewing and his  nominees  take  control of your  Company,  management
believes that there will be drastic  repercussions  which will have an immediate
and adverse effect upon the Company, its business and its financial position.

       o CUSTOMER  INSTABILITY  --  Existing  customers  and sources of referral
         business  (including the Company's largest source of referral business)
         have indicated that they may take their business elsewhere.

       o MANAGEMENT  INSTABILITY -- Key members of the new  management  team may
         resign or be terminated.

       o FINANCIAL  INSTABILITY -- The Company's existing credit facilities have
         "change in control"  provisions  which would be  triggered if the Ewing
         group and its nominees take control.

             ASK YOURSELF -- CAN YOU AFFORD EWING AND HIS NOMINEES?

            WE DIDN'T ASK FOR A FIGHT -- WE OFFERED EWING FAIR BOARD
                REPRESENTATION -- BUT HE REJECTED OUR PROPOSAL.
                                HE WANTS CONTROL!

         Ewing currently holds  approximately  21% of the Company's  outstanding
shares  of  common  stock,  but in  management's  opinion,  as a  result  of his
violation of the Virginia  Control  Share  Acquisition  Statute,  he may only be
entitled to vote  approximately  8.5% of the outstanding shares of the Company's
common stock held by him. A Federal  Judge in the United States  District  Court
for the Eastern  District of Virginia will consider this issue.  We anticipate a
decision prior to the Annual Meeting of Shareholders.

         However,  in order to avoid a costly and disruptive  proxy  contest,  I
proposed to Mr. Ewing that the size of the Board be reduced to five members from
ten members. I offered Mr. Ewing the right to designate one of the five nominees
- -- outright -- and, in conjunction with management, to designate two more of the
remaining  four  nominees.  I gave him the  opportunity  to  participate  in the
selection of 60% of the nominees who would stand for election.

         EWING REJECTED MY PROPOSAL BECAUSE,  IN MY OPINION, HE WANTS CONTROL OF
YOUR BOARD AND YOUR COMPANY WITHOUT PAYING YOU A PREMIUM FOR YOUR SHARES.


                                       2
<PAGE>



                          ALLSTATE'S FUTURE IS BRIGHT!

         Since I became  President  and Chief  Executive  Officer of Allstate on
July 1, 1996, your Company has reported six consecutive profitable quarters and,
shortly,  expects to report  its  seventh  consecutive  profitable  quarter.  In
addition,  calendar year 1997 was the Company's most profitable of the last five
years.

         Since  July 1,  1996,  I and our new  management  team  implemented  an
aggressive  plan  to  restore  the  Company's   financial   health  and  enhance
shareholder value by, among other things --


       o Restoring  Profitability  Through a Sharper  Focus on Bottom  Line
         Results

       o Reducing Costs by 17.1% in 1997

       o Improving Risk Management Policies, resulting in

                  --    A Dramatic Reduction in Write-Offs

                        o  $1.7 million in 1997 compared with approximately $4-5
                           million each year from 1993-1996

                        o  A significant decline in Non-Performing Assets

       o Recruiting  Key New  Members  of the  Company's  Management  Team  from
         Outside the Company, including Strengthening the Company's Sales Force

       o Increasing the Company's Customer Base by more than 30%

       o Implementing  a Customer  Retention  Policy  for Lower Risk  Borrowers/
         Customers

       o Expanding  the  Company's  Business  Lines into Asset Based Lending and
         Traditional Factoring

         Tim Ewing and Value Partners  aren't the only ones who realize that the
market has  undervalued  Allstate and that its fortunes are on the upswing.  The
founders of your Company,  WHO TOGETHER OWN  APPROXIMATELY  21% OF THE SHARES OF
ALLSTATE'S COMMON STOCK, also believe that your Company's new management team is
on the right track and are  committed to  supporting  management's  new slate of
nominees.


                                       3
<PAGE>

            WE HAVE CREATED AN OUTSTANDING SLATE OF NOMINEES WHO WILL
                   REPRESENT THE INTERESTS OF ALL SHAREHOLDERS

         In order to provide a corporate  governance structure which is workable
and  independent,  management  is  proposing  a slate of five  highly  qualified
nominees, only one of whom -- the undersigned -- is a member of management.  The
nominees,  each of whom is committed to  representing  the best interests of all
shareholders, are as follows --

       o David P. Bindeman -- A prominent  Washington real estate  developer for
         nearly 30 years with no prior  affiliation or association with Allstate
         or  its  management.  Mr.  Bindeman  has  served  as  General  Partner,
         President   and   Chairman  of  Landmark   Realty,   Inc.   During  his
         distinguished  career,  Mr. Bindeman has also served as a director of a
         number of institutions in the financial services industry.

       o Wayne M. Lee -- A prominent investment banker with no prior affiliation
         or association with Allstate or its management.  Mr. Lee is Chairman of
         Ryan,  Lee & Co.,  Inc. and was a former  Managing  Director of Bankers
         Trust  Company and its BT  Securities  Corp.  subsidiary,  as well as a
         senior member of its Merchant Banking Group.

       o John  V.  Pollock  -- A  prominent  Washington  banker  with  no  prior
         affiliation or association with Allstate or its management who has more
         than 35 years of experience  in the banking  industry.  Mr.  Pollock is
         currently Executive Vice President and Chief Lending Officer of Sequoia
         National Bank.  Mr. Pollock has also served as an independent  director
         of a number of corporations,  both public and private,  including those
         in the financial services industry.

       o Alan L. Freeman -- Mr. Freeman has been a Director of the Company since
         1995 and is currently the managing  partner of an accounting  firm. Mr.
         Freeman was formerly a partner with Deloitte & Touche LLP.

       o Craig Fishman -- President and Chief Executive  Officer of Allstate and
         a Director of Allstate since 1995.

         Each of the  above-named  individuals is committed to ensuring that all
actions taken are in the best interests of all of the Company's shareholders and
are not beholden to one faction or group.


                                       4

<PAGE>


         Election of  management's  slate  represents the  opportunity for truly
independent  governance and support for the Company's plan to restore  financial
health and build shareholder value by

            -- FOCUSING ON THE COMPANY'S CUSTOMER RETENTION STRATEGY

       -- CONTINUING ITS VIGILANCE IN RISK MANAGEMENT AND COST CONTROL AND
          REDUCTION

            -- GROWING THE COMPANY'S LOAN PORTFOLIO AND CUSTOMER BASE

            -- EXPANDING THE COMPANY'S ASSET BASED LENDING ACTIVITIES

Ask  yourself -- Is the grab for  control by the Ewing group  really in the best
         financial interest of the Company and all of its shareholders?

THE ANSWER IS CLEARLY NO! REMEMBER EWING AND HIS NOMINEES OFFER YOU NO PLANS, NO
                              PROGRAMS, NO PEOPLE!

                          THE ANNUAL MEETING IS MAY 12.
                           VOTE YOUR GOLD PROXY TODAY

         The best choice for a  well-qualified,  independent  Board committed to
the best  interests of all  shareholders  is  management's  slate of candidates.
These  candidates are committed to enhancing the Company's  current business and
increasing the positive momentum now underway.

         Please  take a  moment  to vote  your  GOLD  proxy  today.  If you have
questions or need  assistance in voting your shares,  please  contact  MacKenzie
Partners,  Inc.  which is  assisting  us, at (800)  322-2885  toll-free or (212)
929-5500 (call collect).

         We appreciate your continued support of Allstate Financial.

                                                     Sincerely,
                                                     /s/Craig Fishman
                                                     -------------------
                                                     Craig Fishman
                                                     President and Chief
                                                       Executive Officer

                                       5
<PAGE>


- --------------------------------------------------------------------------------

                                   IMPORTANT!

1.       Be sure to vote on the GOLD  proxy.  We urge you not to sign the  WHITE
         proxy which may be furnished to you by the Ewing group. Remember,  each
         properly executed proxy you submit revokes all prior proxies.

2.       If any of your  shares are held in the name of a bank,  broker or other
         nominee,  please  contact the party  responsible  for your  account and
         direct him to vote "FOR" your management's nominees on the GOLD proxy.

3.       If you have questions or need assistance in voting your shares,  please
         contact the firm assisting us in the solicitation of proxies:

                            MACKENZIE PARTNERS, INC.

                           Call Toll Free 800-322-2885
                            or Collect (212) 929-5500

- --------------------------------------------------------------------------------


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