ALLSTATE FINANCIAL CORP /VA/
DEFA14A, 1998-04-30
SHORT-TERM BUSINESS CREDIT INSTITUTIONS
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                                  SCHEDULE 14A


                                 (RULE 14A-101)


                     INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION


           Proxy Statement Pursuant to Section 14(a) of the Securities
                      Exchange Act of 1934 (Amendment No.1)



Filed by the registrant [x]
Filed by a party other than the registrant [ ]

Check the appropriate box:

[ ] Preliminary proxy statement.       [ ] Confidential, for use of the
                                           Commission only (as permitted
                                           by Rule 14a-6(e)(2)).

[ ] Definitive proxy statement.

[x] Definitive additional materials.

[ ] Soliciting material pursuant to Rule 14a-11(c) or Rule 14a-12.


                         Allstate Financial Corporation
    ------------------------------------------------------------------------
              (Name of the Registrant as Specified In Its Charter)

    ------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


Payment of filing fee (check the appropriate box):

[x] No fee required.

<PAGE>


[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
1. Title of each class of securities to which transaction applies:

 ................................................

2. Aggregate number of securities to which transaction applies:

 ................................................

3. Per unit price or other underlying value of transaction  computed pursuant to
Exchange  Act Rule  0-11  (Set  forth the  amount  on which  the  filing  fee is
calculated and state how it was determined):

 ................................................

4. Proposed maximum aggregate value of transaction:

 ................................................

5. Total fee paid:

 ................................................

[ ] Fee paid previously with preliminary materials.

[ ] Check box if any part of the fee is offset as provided by Exchange  Act Rule
0-11(a)(2)  and  identify  the  filing  for  which the  offsetting  fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing.

1.  Amount Previously Paid:

 ................................................

2.  Form, Schedule or Registration Statement No.:

 ................................................

3.  Filing Party:

 ................................................

4.  Date Filed:
 ................................................

<PAGE>

[LOGO]

                                                                 April 30, 1998

                      EWING AND HIS HAND PICKED COMMITTEE:
                  WRONG PEOPLE--WRONG INFORMATION--WRONG VOTE!

          VOTE THE GOLD PROXY FOR A TRULY INDEPENDENT BOARD WHICH CAN
                   ----
                  AND WILL MAXIMIZE VALUE FOR ALL SHAREHOLDERS
                                              ---

Dear Fellow Shareholder:

     Tim Ewing has been a  stockholder  of Allstate  for nearly  five years.  We
believe that during this entire  period,  NEITHER  EWING NOR ANY OF HIS NOMINEES
HAVE  OFFERED ANY  CONSTRUCTIVE  PLANS OR PROGRAMS FOR ALLSTATE -- other than to
attempt to take control.

     In our  judgment,  Ewing fails to give you all the facts and instead  gives
you only  selective  disclosure.  If after  reading  this  letter,  you have any
questions, please feel free to call me directly at (800) 999-9954 /ext. 215.

                         YOUR MANAGEMENT DOES NOT TRUST
                              EWING AND HIS GROUP!
                                 WHY SHOULD YOU?

EWING'S  FAILED  ATTEMPT TO HAVE ALLSTATE  HIRE HIS LAW FIRM AND HIS  DESIGNATED
"WORKING" CHAIRMAN

     .    Last fall,  Ewing insisted that Allstate hire his hand picked law firm
          as  general  counsel.  He also  insisted  that one of his hand  picked
          nominees,  David W.  Campbell  (a former  executive  at a small  local
          savings bank), be hired as a so-called "working" Chairman of Allstate.

     .    In an attempt to  cooperate  with Ewing and avoid a  threatened  proxy
          contest,  the Board agreed to both of these demands.

     .    Campbell was so unproductive and disruptive to all of management that,
          after just six weeks,  a majority of the Board refused to continue his
          employment  as  "working"  Chairman. 

     .    When our deal with Ewing fell  apart,  we did not hire his hand picked
          law firm.

<PAGE>

EWING'S DESIGNEES REFUSED TO SIGN CONFIDENTIALITY AGREEMENTS

     .    Ewing fails to tell you that management was concerned that one or more
          of his nominees were  providing  material  non-public  information  to
          Ewing's counsel and to Ewing.

     .    As a result,  members of the Board were asked to sign  confidentiality
          agreements -- EWING'S DESIGNEES REFUSED TO SIGN.

THE BOARD IS ALREADY INDEPENDENT

     .    Since I became CEO in July 1996,  your  Company has  operated  with an
          independent Board comprised of a majority of non-management directors.

EWING AND HIS GROUP ASKED ME TO BE ON THEIR SLATE --I REFUSED!

     .    Shareholders  should  also be aware that  Ewing's  group  offered me a
          position as a nominee on their slate.

     .    I declined to be a nominee on their slate because, in my view, Ewing's
          nominees are NOT INDEPENDENT OF EWING.

     .    I also  refused  because,  based  upon  my  experience  with  them  on
          Allstate's  Board,  I believe they lack the  competence  and knowledge
          about Allstate's  specialized commercial finance business necessary to
          direct it.

WE MADE A FAIR PROPOSAL TO EWING REGARDING BOARD  REPRESENTATION  -- HE REJECTED
IT BECAUSE WE BELIEVE HE WANTS ABSOLUTE CONTROL WITHOUT PAYING FOR IT!

     .    In an effort to avoid a costly  and  disruptive  election  contest,  I
          proposed to Ewing that he be given the right to designate outright one
          person to stand as a nominee for election on a five person slate. 

     .    In  addition,  I  proposed  that he be given  the  right,  along  with
          management,  to approve two additional  nominees on this proposed five
          person slate. 

     .    Ewing  rejected my proposal  because,  in my view, he wants to install
          his hand picked nominees in order to obtain  absolute  control of your
          Board and your Company.

    THIS IS UNACCEPTABLE TO MANAGEMENT AND IT SHOULD BE UNACCEPTABLE TO YOU!


<PAGE>

                 YOUR MANAGEMENT SUPPORTS AN INDEPENDENT BOARD.
                       WE BELIEVE EWING CLEARLY DOES NOT!

         Your management team and Allstate's  founders fully embrace the concept
- -- and have done so since 1996 -- that a Board  independent of management or any
single  shareholder  is in the best interests of all  shareholders.  REMEMBER --
ALLSTATE'S FOUNDERS,  WHO OWN MORE THAN 20% OF THE STOCK, STEPPED ASIDE IN ORDER
TO  MAKE  ROOM  FOR  THREE  ADDITIONAL   INDEPENDENT  DIRECTORS  WITH  NO  PRIOR
AFFILIATION WITH MANAGEMENT OR THE COMPANY.

         In sharp  contrast,  we  believe  that Ewing has  demonstrated  that he
clearly has no interest in an independent  Board. As we've stated before,  if he
wants  control -- WE BELIEVE HE SHOULD PAY YOU FOR THAT  PRIVILEGE  BY MAKING AN
OFFER TO BUY ALL ALLSTATE SHARES AT A FAIR CASH PREMIUM.

           EWING DOESN'T GIVE YOU ALL THE FACTS BECAUSE IN OUR VIEW HE
             KNOWS HE'S GOT TO RESORT TO A LOT OF MISINFORMATION IF
                  HE WANTS TO ACQUIRE CONTROL OF YOUR COMPANY!

CERTAIN OTHER INCOMPLETE AND SELECTIVE DISCLOSURES BY EWING'S GROUP

     .    Ewing and his group's selective criticism of Allstate's 1997 financial
          performance  ignores  the FACT that 1997 WAS THE BEST YEAR WE HAVE HAD
          IN  THE  LAST  FIVE  YEARS.  

     .    Ewing's group also  criticizes  our  performance in the second half of
          1997,  but fails to explain that these  results  included  substantial
          start up costs  associated with our new Allstate Factors business -- A
          DECISION  UNANIMOUSLY  SUPPORTED  BY EWING'S  NOMINEES  ALREADY ON THE
          BOARD.

     .    Ewing's  nominees were  completely  aware that Allstate  Factors would
          incur losses (per internal  projections)  for the second half of 1997.
          WHEN FACTORS  REACHES  CRITICAL  MASS LATER THIS YEAR, WE EXPECT IT TO
          TURN  PROFITABLE.

     .    Ewing and his group also complain  about the Company's 1997 decline in
          earned  discounts,  but  neglect  to tell you that  this was  directly
          related to  management's  decision  TO TIGHTEN  CREDIT  STANDARDS  AND
          ENHANCE  LONG  TERM  PROFITABILITY. 

     .    Finally,  Ewing and his group criticize my 1997 salary of $207,000 and
          $21,000 performance bonus as excessive, even though those amounts were
          approved by the full Board (including Ewing's designees),  pursuant to
          the  recommendation of the Board's  Compensation  Committee,  HALF THE
          SEATS OF WHICH ARE CONTROLLED BY EWING'S NOMINEES.

             REJECT EWING'S ATTEMPT TO TAKE CONTROL OF YOUR COMPANY!


<PAGE>

                         ALLSTATE'S TURNAROUND CONTINUES

         While  your   management  team  has  more  hard  work  ahead,  we  have
accomplished  a great deal on your behalf during my  relatively  short tenure as
your Chief Executive Officer.  PRIMARY AMONG THESE ACCOMPLISHMENTS WAS RESTORING
YOUR COMPANY TO  PROFITABILITY  AND  MAINTAINING  THAT  PROFITABILITY  FOR SEVEN
CONSECUTIVE QUARTERS -- WITH CONTINUED GAINS EXPECTED.

         We have in place a  management  team well  seasoned  in the  commercial
finance  business,   with  a  plan  to  maximize   profits,   invest  in  growth
opportunities  and control costs.  We believe Ewing's slate offers none of these
things. WE BELIEVE THEY HAVE --

          .    NO PLANS                  .  NO PROGRAMS
          .    NO PEOPLE                 .  NO UNDERSTANDING OF OUR BUSINESS

- -- and, therefore, cannot successfully direct Allstate now or in the future.

         Ask yourself:  WHY YOU SHOULD RISK YOUR  INVESTMENT  WITH EWING AND HIS
NOMINEES? -- PARTICULARLY WHEN YOUR COMPANY HAS RETURNED TO PROFITABILITY AND IS
POISED FOR EVEN  GREATER  SUCCESS  UNDER THE NEW  MANAGEMENT  TEAM  CURRENTLY IN
PLACE. On May 12, this choice will be yours.

                  TIME IS SHORT. THE ANNUAL MEETING IS MAY 12.
                       PLEASE VOTE YOUR GOLD PROXY TODAY.

         You should know that even if you have already signed a Ewing  committee
proxy  card,  you have  every  legal  right  to  change  your  mind and vote for
management's slate on the enclosed GOLD proxy card. Only your latest dated proxy
card will count in the final tally.

         Please  take a  moment  to vote  your  GOLD  proxy  today.  If you have
questions or need  assistance in voting your shares,  please  contact  MacKenzie
Partners,  Inc.  which is  assisting  us, at (800)  322-2885  toll-free or (212)
929-5500 (call collect).

         We appreciate  your continuing  support of Allstate.  On behalf of your
Company and its entire new management team.


                                       Sincerely,

                                       /s/ Craig Fishman

                                       Craig Fishman
                                       President and Chief Executive Officer



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