<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
(Replace this text with the legend)
</LEGEND>
<CIK> 0000852447
<NAME> INSTITUTIONAL EQUITY HOLDINGS, INC.
<MULTIPLIER> 1
<CURRENCY> $US
<S> <C>
<PERIOD-TYPE> 3-MOS
<FISCAL-YEAR-END> DEC-31-2000
<PERIOD-START> JAN-1-2000
<PERIOD-END> SEP-30-2000
<EXCHANGE-RATE> 1
<CASH> 72,445
<SECURITIES> 1,833,022
<RECEIVABLES> 743,383
<ALLOWANCES> 0
<INVENTORY> 0
<CURRENT-ASSETS> 2,670,123
<PP&E> 759,945
<DEPRECIATION> (382,606)
<TOTAL-ASSETS> 4,312,344
<CURRENT-LIABILITIES> 3,679,706
<BONDS> 0
0
11,350
<COMMON> 39,232
<OTHER-SE> (1,323,758)
<TOTAL-LIABILITY-AND-EQUITY> 4,312,343
<SALES> 4,833,249
<TOTAL-REVENUES> 4,833,249
<CGS> 0
<TOTAL-COSTS> 7,793,585
<OTHER-EXPENSES> 170,320
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 174,588
<INCOME-PRETAX> (3,305,244)
<INCOME-TAX> 0
<INCOME-CONTINUING> (3,305,244)
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (3,305,244)
<EPS-BASIC> (1.24)
<EPS-DILUTED> (1.24)
</TABLE>