INSTITUTIONAL EQUITY HOLDINGS INC /NV/
8-K, EX-28.7, 2000-09-15
SECURITY & COMMODITY BROKERS, DEALERS, EXCHANGES & SERVICES
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Dallas, Aug 31 --Institutional Equity Holdings, Inc. (OTCBB:IEQC) announced that
it has received NASD approval for First Atlanta Securities,  LLC (FAS) to become
a wholly owned  subsidiary of IEQC. FAS is an innovative  boutique broker dealer
headquartered in Atlanta, GA that performs asset management advisory, insurance,
retail and  institutional  stock brokerage  services.  FAS' principals also have
experience in institutional  investment banking as well as private placement and
bridge loan deals to accredited individual investors.

Commenting  on the  acquisition,  Jim  Steinkirchner,  President and CEO of FAS,
stated,  "We are very pleased to join  Institutional  Equity. We have identified
strategic growth initiatives that, upon execution,  will position IEQC as one of
the premier  investment  banking firms in the small to midcap capital  formation
arena."

Bob Shuey,  Chairman of Institutional Equity Holdings,  added, "We are extremely
pleased to have attracted such a strong up-and-coming financial services firm as
First Atlanta.  FAS will maintain a leadership role within IEQC and will provide
the  additional  management  necessary to execute our  business  plan which will
certainly entail other acquisitions in addition to our internal growth."

About Institutional Equity Holdings, Inc.

Institutional  Equity  Corporation  is a NASD  member fu m based in Dallas  with
approximately 15 employees. Institutional Equity Corporation also has offices in
Boca Raton, FL and Plainview,  NY.  Institutional  Equity  Corporation is a full
service  Broker  Dealer  and  investment  banking  house  catering  to small cap
companies in the American  Stock  Exchange,  Nasdaq  National  Market and Nasdaq
Small Cap Market.  Institutional  Equity  Corporation  has co-managed two public
offerings under $15 million in size completed in the new millennium.

About First Atlanta Securities, LLC.

First  Atlanta   Securities  is  a  NASD  member  firm  based  in  Atlanta  with
approximately  20  securities  professionals.  First  Atlanta  focuses on growth
oriented  developing  companies  in  the  Technology,   Tclecommunications   and
Biotechnology fields.

Statements  included within this press release that are not historical in nature
constitute  forwardlooking  statements  for  the  purposes  of the  safe  harbor
provided by the Private Securities  Litigation Reform Act of the 1995. Investors
are cautioned  that this press  release  contains  certain such  forward-looking
statements  that involve  substantial  risks and  uncertainties.  The  company's
actual  results,  performance or achievements  could differ  materially from the
results expressed in, or implied by, these forward looking  statements.  Further
management  discussion of risks and  uncertainties can be found in the Company's
quarterly  Sling with the  Securities  Exchange  Commission  and other  Periodic
filings.



 TEL:  (800) 200-0012   Jim Steinkirchner
                        5500 Interstate North Parkway, Ste. 515
                        Atlanta, GA 30328
 TEL:  (877) 467-7891   Robert A. Shuey 111
                        5910 North Central Expressway, Ste. 1480
                        Dallas, TX 75206




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