DAY RUNNER INC
10-Q, 1996-11-13
BLANKBOOKS, LOOSELEAF BINDERS & BOOKBINDG & RELATD WORK
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                                    FORM 10-Q

(Mark One)
|X|      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 1996

                                       OR

|_|      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

For the transition period from                 to                .

Commission file number 0-19835
                                DAY RUNNER, INC.
             (Exact name of registrant as specified in its charter)

   Delaware                                                    95-3624280
(State or other jurisdiction                               (I.R.S. Employer
of incorporation or organization)                        Identification Number)

                               15295 Alton Parkway
                            Irvine, California 92618
              (Address and zip code of principal executive offices)

                                 (714) 680-3500
              (Registrant's telephone number, including area code)

         Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
Registrant  was required to file such  reports) and (2) has been subject to such
filing requirements for the past 90 days.

                                  Yes |X| No|_|

         Indicate  the  number of  shares  outstanding  of each of the  issuer's
classes of Common Stock, as of the latest practicable date:

        Class                 Number of Shares Outstanding at November 8, 1996
- ---------------------         -----------------------------------------------
Common Stock,                                      6,329,771
$0.001 par value                                        



<PAGE>
<TABLE>
<CAPTION>


                                DAY RUNNER, INC.

                                      INDEX


                                                                                                            Page Reference
<S>                                                                                                         <C>   

COVER PAGE.......................................................................................             1

INDEX    ........................................................................................             2

PART I -- FINANCIAL INFORMATION

         Item 1.     Consolidated Financial Statements

                     Consolidated Balance Sheets
                       September 30, 1996 and June 30, 1996......................................             3

                     Consolidated Statements of Income
                       Three Months Ended September 30, 1996 and 1995............................             4

                     Consolidated Statements of Cash Flows
                       Three Months Ended September 30, 1996 and 1995............................             5

                     Notes to Consolidated Financial Statements..................................             6

         Item 2.     Management's Discussion and Analysis of
                     Financial Condition and Results of Operations...............................             9

PART II -- OTHER INFORMATION

         Item 6.     Exhibits and Reports on Form 8-K............................................            13

SIGNATURES.......................................................................................            14
</TABLE>


<PAGE>


PART I -- FINANCIAL INFORMATION
Item 1.  Consolidated Financial Statements. 
<TABLE>
<CAPTION>

                        DAY RUNNER, INC. AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                             (Dollars in thousands)

                                     ASSETS
                                                                                         September 30,     June 30,
                                                                                            1996            1996
                                                                                        -------------     ---------
                                                                                          (unaudited)      (audited)
<S>                                                                                     <C>              <C>  
Current assets:
     Cash and cash equivalents.......................................................    $  27,462        $  19,765
     Accounts receivable (less allowances for doubtful accounts and sales returns
          and other allowances of $7,632 and $7,374 at September 30, 1996 and
          June 30, 1996, respectively)...............................................       22,517           21,441
     Inventories.....................................................................       17,797           20,040
     Prepaid expenses and other current assets.......................................        1,519            1,710
     Income taxes receivable.........................................................                         1,930
     Deferred income taxes...........................................................        5,200            5,200
                                                                                         ---------        ---------
          Total current assets.......................................................       74,495           70,086
                                                                                         ---------        ---------

Property and equipment -- At cost:
     Machinery and equipment.........................................................        7,891            6,942
     Data processing equipment and software..........................................        4,966            4,707
     Leasehold improvements..........................................................        1,528            1,514
     Vehicles........................................................................          202              202
                                                                                         ---------        ---------
          Total......................................................................       14,587           13,365
     Less accumulated depreciation and amortization..................................        6,550            5,864
                                                                                         ---------        ---------
     Property and equipment -- net...................................................        8,037            7,501
                                                                                         ---------        ---------
Other assets.........................................................................          340              344
                                                                                         ---------        ---------
Total assets.........................................................................    $  82,872        $  77,931
                                                                                         =========        =========
                      LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
     Accounts payable................................................................    $   7,411        $   8,063
     Accrued expenses................................................................       11,236           10,370
     Income taxes payable............................................................          654
                                                                                         ---------        ---------
          Total current liabilities..................................................       19,301           18,433
                                                                                         ---------        ---------
Stockholders' equity:
     Preferred stock (1,000,000 shares authorized, $0.001 par value; no shares issued
        or outstanding)..............................................................
     Common stock (14,000,000 shares authorized, $0.001 par value; 6,329,771 and
           6,304,771 issued and outstanding at September 30, 1996 and
           June 30, 1996, respectively)..............................................            6                6
     Additional paid-in capital......................................................       23,088           22,869
     Retained earnings...............................................................       40,468           36,620
     Cumulative translation adjustment...............................................            9                3
                                                                                         ---------        ---------
          Total stockholders' equity.................................................       63,571           59,498
                                                                                         ---------        ---------
Total liabilities and stockholders' equity...........................................    $  82,872        $  77,931
                                                                                         =========        =========

     See accompanying notes to consolidated financial statements.

</TABLE>

<PAGE>

<TABLE>
<CAPTION>

                        DAY RUNNER, INC. AND SUBSIDIARIES
                        CONSOLIDATED STATEMENTS OF INCOME
                                   (Unaudited)
                    (In thousands, except per share amounts)


                                                                                           Three Months Ended
                                                                                               September 30,
                                                                                            1996         1995
                                                                                          --------     -------
<S>                                                                                     <C>           <C>   
Sales................................................................................... $  33,549    $ 32,806
Cost of goods sold......................................................................    16,092      16,351
                                                                                         ---------   ---------
Gross profit............................................................................    17,457      16,455
                                                                                         ---------   ---------

Operating expenses:
     Selling, marketing and distribution................................................     7,860       7,471
     General and administrative.........................................................     3,394       3,519
                                                                                         ---------   ---------
         Total operating expenses.......................................................    11,254      10,990
                                                                                         ---------   ---------

Income from operations..................................................................     6,203       5,465
Net interest income.....................................................................       210          54
                                                                                         ---------   ---------

Income before provision for income taxes................................................     6,413       5,519
Provision for income taxes..............................................................     2,565       2,346
                                                                                         ---------   ---------
Net income.............................................................................. $   3,848   $   3,173
                                                                                         =========   =========


Earnings per common and common equivalent share......................................... $    0.57    $   0.49
                                                                                         =========    ========

Weighted average number of common and common equivalent shares..........................     6,710       6,445
                                                                                         =========   =========




     See accompanying notes to consolidated financial statements.
</TABLE>


<PAGE>
<TABLE>
<CAPTION>


                        DAY RUNNER, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (Unaudited)
                             (Dollars in thousands)



                                                                                           Three Months Ended
                                                                                               September 30,
                                                                                            1996         1995
                                                                                            ----         ----
<S>                                                                                      <C>          <C>   
Cash flows from operating activities:
    Net income....................................................................        $  3,848     $ 3,173
    Adjustments to reconcile net income to net cash provided by (used in)
      operating activities:
       Depreciation and amortization..............................................             756         630
       Provision for losses on accounts receivable................................             113         129
       Changes in operating assets and liabilities:
          Accounts receivable.....................................................          (1,187)      1,269
          Inventories.............................................................           2,202       1,196
          Prepaid expenses and other current assets...............................             193         137
          Income taxes receivable.................................................           1,930
          Accounts payable........................................................            (601)     (2,079)
          Accrued expenses........................................................             864       1,930
          Income taxes payable....................................................             654        (264)
                                                                                         ---------   ---------
              Net cash provided by operating activities...........................           8,772       6,121
                                                                                         ---------   ---------
Cash flows from investing activities:
    Acquisition of property and equipment.........................................          (1,291)       (683)
    Other assets..................................................................               5          (6)
                                                                                         ---------   ----------
         Net cash used in investing activities....................................          (1,286)       (689)
                                                                                         ----------  ---------
Cash flows from financing activities:
    Payment of long-term debt.....................................................                         (38)
    Payment of capital lease obligations..........................................                          (5)
    Net proceeds from issuance of common stock....................................             219         586
                                                                                         ---------   ---------
         Net cash provided by financing activities................................             219         543
                                                                                         ---------   ---------
Effect of exchange rate changes on cash and cash equivalents......................              (8)         22
                                                                                         ----------  ---------
Net increase in cash and cash equivalents.........................................           7,697       5,997
Cash and cash equivalents at beginning of period..................................          19,765       4,269
                                                                                         ---------   ---------
Cash and cash equivalents at end of period........................................       $  27,462   $  10,266
                                                                                         =========   =========

     See accompanying notes to consolidated financial statements.
</TABLE>


<PAGE>



                        DAY RUNNER, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                 (Information relating to the three months ended
                    September 30, 1996 and 1995 is unaudited)


1.  BASIS OF PRESENTATION AND ACCOUNTING POLICIES

         The  accompanying  consolidated  balance sheet as of September 30, 1996
and the  consolidated  statements of income and statements of cash flows for the
three-month  periods ended September 30, 1996 and 1995 are unaudited but, in the
opinion of management,  include all adjustments consisting of normal,  recurring
accruals  necessary for a fair  presentation  of the financial  position and the
results  of  operations  for such  periods.  Certain  information  and  footnote
disclosures  normally  included in financial  statements  prepared in conformity
with generally accepted accounting  principles have been omitted pursuant to the
requirements  of the  Securities and Exchange  Commission,  although the Company
believes  that the  disclosures  included in the financial  statements  included
herein  are  adequate  to make  the  information  therein  not  misleading.  The
financial  statements  included  herein should be read in  conjunction  with the
Company's audited consolidated  financial statements for the year ended June 30,
1996, and the notes thereto,  which are included in the Company's  Annual Report
on Form 10-K.

         The results of operations for the three months ended September 30, 1996
and 1995 are not  necessarily  indicative  of the results  for a full year.  The
seasonality of the Company's  financial results and the  unpredictability of the
factors  affecting  such  seasonality  make the  Company's  quarterly and yearly
financial results difficult to predict and subject to significant fluctuation.

2.  INVENTORIES

         Inventories consist of the following (in thousands):

                                            September 30,           June 30,
                                                1996                  1996
                                                ----                  ----
         Raw materials...................  $    5,450             $    8,212
         Work in process.................         437                    327
         Finished goods..................      11,910                 11,501
                                           ----------             ----------
                  Total..................  $   17,797             $   20,040
                                           ==========             ==========


3.  LINE OF CREDIT

         Effective  November 1, 1996, the Company  amended its credit  agreement
with a bank.  The amended terms of the agreement  allow the Company to borrow up
to $5,000,000  under a line of credit and open  commercial  letters of credit or
open  standby  letters  of credit up to  $5,000,000  through  November  1, 1997.
However,  in no event may the  aggregate  of  borrowings  and  letters of credit
exceed  $5,000,000.  Commercial  letters of credit and standby letters of credit
shall  be  issued  for a term  not to  exceed  180 days  and  shall  not  expire
subsequent  to February 1, 1998 and May 1, 1998,  respectively.  Borrowings  are
collateralized  by accounts  receivable,  inventories  and certain other assets.
Borrowings  under the line of credit bear  interest  at either the bank's  prime
rate (8.25% at September  30,  1996) or at LIBOR  (5.43% at September  30, 1996)
plus 1.75%, at the Company's election. The credit agreement requires the Company
to maintain  total debt to  tangible  net worth of not more than 1.5 to 1 and to
maintain certain specified  operating  ratios.  The agreement also requires that
the Company obtain the bank's  approval to declare or pay dividends in excess of
$200,000.

4.  STOCKHOLDERS' EQUITY

         During the three months ended September 30, 1996, a director  exercised
warrants to purchase an aggregate of 25,000 shares of the Company's Common Stock
for an aggregate of $218,750.

5.  OTHER TRANSACTIONS

         During fiscal 1995 and calendar 1993,  the Company  entered into barter
agreements  whereby it delivered $132,000 and $1,098,000,  respectively,  of its
inventory  in  exchange  for future  advertising  credits and other  items.  The
credits,  which expire in October 1998, are valued at the lower of the Company's
cost or market  value of the  inventory  transferred.  The Company has  recorded
barter  credits  of  $36,000 in prepaid  expenses  and other  current  assets at
September  30, 1996 and at June 30,  1996.  At  September  30, 1996 and June 30,
1996, other assets include  $279,000 of such credits.  These credits are charged
to expense as they are used.  During the three months ended  September  30, 1996
and 1995,  no  amounts  were  charged to expense  for  barter  credits  used for
advertising.

         The Company assesses the recoverability of barter credits periodically.
Factors considered in evaluating the recoverability  include  management's plans
with respect to advertising and other  expenditures for which barter credits can
be  used.  Any  impairment   losses  are  charged  to  operations  as  they  are
determinable.  During the three months  ended  September  30, 1995,  the Company
charged  $220,000 to  operations  for such  impairment  losses.  No amounts were
charged to  operations  during the  quarter  ended  September  30, 1996 for such
impairment losses.

6.  EARNINGS PER SHARE

         Earnings per share  information is computed using the weighted  average
number of shares of Common  Stock  outstanding  and dilutive  common  equivalent
shares from stock options and warrants. For the three months ended September 30,
1995,  the Company  used the treasury  stock  method of  computing  earnings per
share.  For the three months  ended  September  30,  1996,  the Company used the
modified treasury stock method of computing  earnings per share. Under generally
accepted accounting principles,  there is a computational difference between the
treasury  stock method and the modified  treasury stock method which is based on
the number of shares  obtainable  upon exercise of options and warrants.  If the
number of shares  obtainable  upon exercise of outstanding  options and warrants
exceeds 20% of the number of common shares outstanding at the end of the period,
the  modified  treasury  stock  method is used.  Since  the  number of shares so
obtainable  exceeded the 20% threshold for the three months ended  September 30,
1996,  the  Company  used the  modified  treasury  stock  method in  calculating
earnings per share for that period.


<PAGE>



ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
          RESULTS OF OPERATIONS

         The following  discussion  should be read in  conjunction  with, and is
qualified in its entirety by, the  Consolidated  Financial  Statements and Notes
thereto  included  elsewhere in this Quarterly  Report.  Historical  results and
percentage   relationships  among  any  amounts  included  in  the  Consolidated
Financial  Statements  are not  necessarily  indicative  of trends in  operating
results for any future period.

OVERVIEW
         
     Since the Company's  introduction of the first Day Runner System  organizer
in 1982,  the  Company's  revenues have been  generated by increased  unit sales
primarily of organizers and planners and secondarily of refills. Sales increases
have resulted from higher sales of existing  products,  new products and product
line  extensions.  The  Company  focuses  the  great  majority  of  its  product
development,  sales and marketing efforts on the office products channel,  which
accounted  for 53.0% of first  quarter  fiscal 1997  sales,  and the mass market
channel, which accounted for 37.2% of first quarter fiscal 1997 sales.
Results of Operations

         The  following  table  sets  forth,  for  the  periods  indicated,  the
percentages  that  selected  income  statement  items  bear  to  sales  and  the
percentage change in the dollar amounts of such items.
<TABLE>
<CAPTION>

                                                                                                       Percentage
                                                                               Percentage                Change
                                                                                of Sales                  Three
                                                                                  Three                Months Ended
                                                                               Months Ended            September 30,
                                                                              September 30,               1995                
                                                                           1996            1995          to 1996
                                                                          ------        ----------     ------------
<S>                                                                       <C>            <C>             <C>    
Sales..................................................................   100.0%          100.0%           2.3%
Cost of goods sold.....................................................    48.0            49.8           (1.6)
                                                                          -----           -----
Gross profit...........................................................    52.0            50.2            6.1
                                                                          -----           -----
Operating expenses:
    Selling, marketing and distribution................................    23.4            22.8            5.2
    General and administrative.........................................    10.1            10.7           (3.6)
                                                                          -----            ----
       Total operating expenses........................................    33.5            33.5            2.4
                                                                          -----           -----
Income from operations.................................................    18.5            16.7           13.5
Net interest income....................................................     0.6             0.1          288.9
                                                                           ----            ---- 
Income before provision for income taxes...............................    19.1            16.8           16.2
Provision for income taxes.............................................     7.6             7.1            9.3
                                                                           ----            ----
Net income.............................................................    11.5%            9.7%          21.3
                                                                           ====            ====
</TABLE>



<PAGE>


         The  following  tables  set  forth,  for  the  periods  indicated,  the
Company's  approximate sales by product category and distribution channel and as
a percentage of total sales.
<TABLE>
<CAPTION>


                                                                    Three Months Ended September 30,
Product Category:                                                1996                        1995
- -----------------                                         --------------------       --------------------
                                                                    (unaudited; dollars in thousands)
<S>                                                      <C>           <C>           <C>             <C>  
Organizers and planners..............................     $ 21,061       62.8%        $  20,175       61.5%
Refills..............................................       10,444       31.1            11,900       36.3
Other................................................        2,044        6.1               731        2.2
                                                          --------       ----         ---------       ----
    Total............................................     $ 33,549      100.0%        $  32,806      100.0%
                                                          ========      =====         =========      =====

</TABLE>

<TABLE>

                                                                    Three Months Ended September 30,
Distribution Channel:                                             1996                         1995
- ---------------------                                      -------------------        --------------------
                                                                   (unaudited; dollars in thousands)
<S>                                                      <C>            <C>          <C>             <C>    

Office products......................................     $ 17,783        53.0%       $ 16,622         50.7%
Mass market..........................................       12,480        37.2          11,767         35.9
Foreign customers....................................        1,364         4.1           2,182          6.6
Other................................................        1,922         5.7           2,235          6.8
                                                          --------       -----       ---------        -----
    Total............................................     $33,549        100.0%      $  32,806        100.0%
                                                          ========      ======       =========        =====
</TABLE>



THREE MONTHS ENDED SEPTEMBER 30, 1996 COMPARED WITH
THE THREE MONTHS ENDED SEPTEMBER 30, 1995

         SALES.  Sales consist of revenues  from gross product  shipments net of
allowances  for  returns,  rebates and credits.  In the first  quarter of fiscal
1997,  sales  increased by $743,000,  or 2.3%,  primarily due to increased  unit
sales of  miscellaneous  products  grouped together as "other." Sales of "other"
products grew by $1,313,000, or 179.6%; sales of organizers and planners grew by
$886,000,   or  4.4%;  and  sales  of  refills  (which  include   calendars  and
accessories) decreased by $1,456,000,  or 12.2%. Product sales were primarily to
the office products channel and secondarily to mass market  customers.  Sales to
office products customers grew by $1,161,000,  or 7.0%, and sales to mass market
customers  grew by  $713,000,  or 6.1%.  Higher  sales to  these  channels  were
partially  offset  by  declines  of  $818,000,  or  37.5%,  in sales to  foreign
customers,  and $313,000, or 14.0%, in sales to miscellaneous  customers grouped
together as "other."

         GROSS PROFIT.  Gross profit is sales less cost of goods sold,  which is
comprised of materials,  labor and manufacturing  overhead.  Gross profit may be
affected by, among other  things,  product mix,  production  levels,  changes in
vendor  and  customer  prices and  discounts,  sales  volume  and  growth  rate,
purchasing  and  manufacturing  efficiencies,   tariffs,  duties  and  inventory
carrying  costs.  Gross profit as a percentage of sales  increased from 50.2% in
the first  quarter of fiscal  1996 to 52.0% in the first  quarter of fiscal 1997
primarily as a result of lower discounts to customers.

         OPERATING EXPENSES.  Total operating expenses increased by $264,000, or
2.4%,  in the first  quarter of fiscal 1997  compared  with the first quarter of
fiscal 1996, but remained flat as a percentage of sales at 33.5%.  Due primarily
to higher amortization of displays, selling, marketing and distribution expenses
increased  $389,000 and  increased as a percentage of sales from 22.8% to 23.4%.
Due  primarily  to a  decrease  in  legal  and  accounting  costs,  general  and
administrative  expenses  declined  by  $125,000  and  from  10.7% to 10.1% as a
percentage of sales.

         NET INTEREST INCOME.  Primarily  because of the Company's higher levels
of cash available for short-term  investment,  net interest  income in the first
quarter of fiscal 1997 increased by $156,000  compared with the first quarter of
fiscal 1996 and increased as a percentage of sales from 0.1% to 0.6%.

         INCOME TAXES.  Primarily  because of the improved  financial results of
the Company's  Hong Kong  subsidiary,  the Company's  first quarter  fiscal 1997
effective  tax rate was  40.0%,  compared  with  42.5% for the first  quarter of
fiscal 1996.

SEASONAL FLUCTUATIONS

         The Company  has  historically  experienced  and expects to continue to
experience  significant  seasonal  fluctuations in its sales and other financial
results that it believes  have  resulted and will  continue to result  primarily
from its  customers'  and users'  buying  patterns.  These buying  patterns have
typically  adversely  affected  orders for the  Company's  products in the third
quarter of each fiscal year.

         Although it is  difficult to predict the future  seasonality  of sales,
the Company  believes that future  seasonality  should be influenced at least in
part  by  customer  and  user  buying  patterns   similar  to  those  that  have
historically affected the Company. Quarterly financial results are also affected
by timing and size of orders from large customers, new product introductions and
line extensions,  timing and size of orders for new products, changes in product
mix, customer mix, competition,  large customers' inventory  management,  vendor
and customer  pricing,  general  economic  conditions,  the health of the retail
environment,  production levels,  supply constraints,  manufacturing  delays and
supplier performance. The seasonality of the Company's financial results and the
unpredictability  of the factors  affecting such  seasonality make the Company's
quarterly  and yearly  financial  results  difficult  to predict  and subject to
significant fluctuation.

LIQUIDITY AND CAPITAL RESOURCES

         The Company's cash and cash equivalents at September 30, 1996 increased
to $27,462,000 from $19,765,000 at June 30, 1996. In the first quarter of fiscal
1997, net cash of $8,772,000 and $219,000  provided by operating  activities and
financing  activities,  respectively,  offset  net  cash of  $1,286,000  used in
investing  activities.  Of the $8,772,000  net amount  provided by the Company's
operating  activities,  $3,848,000  was provided by net income,  $2,202,000  was
provided by a decrease in inventories  and $1,930,000 was provided by a decrease
in income taxes  receivable,  which amounts were partially offset by an increase
of $1,187,000 in accounts  receivable.  The $219,000 net amount  provided by the
Company's financing activities was provided by the issuance of Common Stock upon
the  exercise  of  warrants.  The  $1,286,000  used in the  Company's  investing
activities was used primarily to acquire machinery and equipment and secondarily
computer equipment and software.

         Primarily  because  of the  timing of orders  and  shipments,  accounts
receivable  (net) increased by 5.0% in the first quarter of fiscal 1997 from the
fiscal 1996  year-end  amount.  Compared  with the  September  30, 1995  amount,
accounts  receivable  increased  by 25.3%  primarily  because of terms  given to
certain large customers. The average collection period of accounts receivable at
September  30, 1996 was 45 days,  compared  with 43 and 42 days at June 30, 1996
and September 30, 1995, respectively.

         Inventories  decreased by 11.2%  compared with the fiscal 1996 year-end
amount and by 29.8%  compared  with the  September  30,  1995  amount  primarily
because of the Company's better control and management of inventory levels.

         The  Company's  bank  line of  credit  allows  for  borrowings  and the
issuance  of  commercial  or  standby  letters of credit up to an  aggregate  of
$5,000,000.  Borrowings  under the line of credit  bear  interest  at either the
bank's  prime  rate or at  LIBOR  plus  1.75%,  at the  Company's  election.  At
September 30, 1996,  Day Runner had no borrowings  under its bank line of credit
but had used the line of  credit  to  secure  outstanding  letters  of credit of
approximately  $1,000,000,  which  reduced  the  availability  under the line of
credit to  approximately  $4,000,000.  Effective  November 1, 1996,  the Company
amended its credit  agreement to be due and payable in full on November 1, 1997.
(See Note 3 to Consolidated Financial Statements.)

         The Company has not incurred  significant  losses or gains from foreign
currency exchange rate fluctuations.  The continuing  expansion of the Company's
Hong Kong, Mexican and United Kingdom  subsidiaries  could,  however,  result in
larger gains or losses as a result of fluctuations in foreign currency  exchange
rates as those  subsidiaries  conduct  business  in whole or in part in  foreign
currencies.

         The Company believes that cash flow from operations, vendor credit, its
existing  working  capital  and its bank line of credit  will be  sufficient  to
satisfy the Company's anticipated cash requirements at least through the next 12
months.  Nonetheless,  the  Company  may seek  additional  sources of capital as
necessary or appropriate  to finance  acquisitions  or to otherwise  finance the
Company's  growth or  operations;  however,  there can be no assurance that such
funds if needed will be available on favorable terms, if at all.

FORWARD LOOKING STATEMENTS

         With the exception of the actual reported  financial  results and other
historical  information,  the statements made in the Management's Discussion and
Analysis of Financial  Condition and Results of Operations  are forward  looking
statements that involve risks and uncertainties  that could affect actual future
results. Such risk and uncertainties include, but are not limited to: timing and
size of orders from large customers,  timing and size of orders of new products,
competition, large customers' inventory management, general economic conditions,
the health of the retail environment,  supply constraints,  supplier performance
and other risks  indicated  in the  Company's  filings with the  Securities  and
Exchange Commission.



<PAGE>


PART II --OTHER INFORMATION


Item 6.  Exhibits and Reports on Form 8-K

         (a)      Exhibits

                  10.1     Credit  Agreement dated as of May 1, 1993 between the
                           Registrant    and   Wells   Fargo   Bank,    National
                           Association,   including  Line  of  Credit   Note(1),
                           Assumption and Consent to Merger  Agreement  dated as
                           of June 30, 1993, First Amendment to Credit Agreement
                           dated as of December 15, 1993(2), Second Amendment to
                           Credit  Agreement dated as of May 1, 1994,  including
                           Line of Credit  Note(3),  Third  Amendment  to Credit
                           Agreement dated as of October 1, 1994, including Line
                           of  Credit  Note(4),   Fourth   Amendment  to  Credit
                           Agreement  dated as of  October  2,  1995,  including
                           Revolving Line of Credit Note(5) and Fifth  Amendment
                           to Credit  Agreement  dated as of  November  1, 1996,
                           including Revolving Line of Credit Note.

                  27.1     Financial Data Schedule

         (b)      Reports on Form 8-K

                  No reports on Form 8-K were  filed by the  Company  during the
quarter ended September 30, 1996.


(1)Incorporated  by reference to the Registrant's  Quarterly Report on Form
10-Q (File No. 0-19835) filed with the Commission on August 16, 1993.

(2)Incorporated by reference to the Registrant's Annual Report on Form 10-K
(File No. 0-19835) filed with the Commission on March 30, 1994.

(3)Incorporated  by reference to the Registrant's  Quarterly Report on Form
10-Q (File No. 0-19835) filed with the Commission on May 16, 1994.

(4)Incorporated  by reference to the Registrant's  Quarterly Report on Form
10-Q (File No. 0-19835) filed with the Commission on November 14, 1994.

(5)Incorporated  by reference to the Registrant's  Quarterly Report on Form
10-Q (File No. 0-19835) filed with the Commission on November 13, 1995.


<PAGE>




                                   SIGNATURES


         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned, thereunto duly authorized.


                                          Date:  November 13, 1996

                                          Day Runner, Inc.


                                          By:  /s/ MARK A. VIDOVICH
                                               ----------------------
                                               Mark A. Vidovich
                                               Chairman of the Board and
                                                Chief Executive Officer




                                           By: /s/ DENNIS K. MARQUARDT
                                               -----------------------
                                               Dennis K. Marquardt
                                               Executive Vice President, Finance
                                                & Administration and
                                                 Chief Financial Officer



<PAGE>
<TABLE>
<CAPTION>


                                INDEX TO EXHIBITS

                                                                                                       SEQUENTIALLY
                                                                                                         NUMBERED
EXHIBIT NUMBER AND DESCRIPTION                                                                             PAGE
<S>                                                                                                   <C>    


10.1     Fifth Amendment to Credit Agreement dated as of November 1, 1996 between the
         Registrant and Wells Fargo Bank, National Association, including Revolving
         Line of Credit Note.....................................................................

27.1     Financial Data Schedule.................................................................



</TABLE>

 
     FIFTH AMENDMENT TO CREDIT AGREEMENT

         THIS FIFTH AMENDMENT TO CREDIT AGREEMENT (this  "Amendment") is entered
into as of  November  1, 1996,  by and  between  DAY  RUNNER,  INC.,  a Delaware
corporation ("Borrower"), and WELLS FARGO BANK, NATIONAL ASSOCIATION ("Bank").


                                    RECITALS

         WHEREAS,  Borrower is currently  indebted to Bank pursuant to the terms
and conditions of that certain Credit Agreement  between Borrower and Bank dated
as of May 1, 1993, as amended from time to time ("Credit Agreement").

         WHEREAS,  Bank and Borrower have agreed to certain changes in the terms
and  conditions  set forth in the Credit  Agreement and have agreed to amend the
Credit Agreement to reflect said changes.

         NOW, THEREFORE, for valuable consideration, the receipt and sufficiency
of which are  hereby  acknowledged,  the  parties  hereto  agree that the Credit
Agreement shall be amended as follows:

         1. Section 1.1(a) is hereby  amended by deleting  "October 31, 1996" as
the last day on which Bank will make advances  under the Line of Credit,  and by
substituting  for said date "November 1, 1997," with such change to be effective
upon the execution and delivery to Bank of a promissory  note  substantially  in
the form of Exhibit A attached  hereto (which  promissory note shall replace and
be deemed the Line of Credit  Note  defined in and made  pursuant  to the Credit
Agreement) and all other contracts,  instruments and documents  required by Bank
to evidence such change.

         2. Section 1.1(c) is hereby amended (a) by deleting  "October 31, 1996"
as the last day on which Bank will  issue  Standby  Letters of Credit  under the
subfeature  therefor under the Line of Credit, and by substituting for said date
"November 1, 1997," and (b) by deleting  "February 1, 1997" as the last date any
such Standby Letter of Credit may expire, and by substituting for said date "May
1, 1998."

         3. Section 1.1(d) is hereby amended (a) by deleting  "October 31, 1996"
as the last day on which Bank will issue Commercial  Letters of Credit under the
subfeature  therefor under the Line of Credit, and by substituting for said date
"November 1, 1997," and (b) by deleting  "February 1, 1997" as the last date any
such Commercial  Letter of Credit may expire,  and by substituting for said date
"February 1, 1998."


<PAGE>






 
     4. The following is hereby added to the Credit Agreement as Section 7.10:
         "SECTION 7.10.  ARBITRATION.

                  (a)  Arbitration.  Upon the demand of any party,  any  Dispute
         shall be  resolved by binding  arbitration  (except as set forth in (e)
         below) in  accordance  with the terms of this  Agreement.  A  "Dispute"
         shall  mean any  action,  dispute,  claim or  controversy  of any kind,
         whether  in  contract  or  tort,  statutory  or  common  law,  legal or
         equitable,  now existing or hereafter  arising  under or in  connection
         with, or in any way  pertaining to, any of the Loan  Documents,  or any
         past,  present or future  extensions  of credit  and other  activities,
         transactions or obligations of any kind related  directly or indirectly
         to any of the Loan Documents,  including without limitation, any of the
         foregoing  arising in  connection  with the exercise of any  self-help,
         ancillary or other remedies pursuant to any of the Loan Documents.  Any
         party  may by  summary  proceedings  bring an action in court to compel
         arbitration  of a Dispute.  Any party who fails or refuses to submit to
         arbitration following a lawful demand by any other party shall bear all
         costs  and  expenses   incurred  by  such  other  party  in  compelling
         arbitration of any Dispute.

                  (b)  Governing  Rules.   Arbitration   proceedings   shall  be
         administered by the American  Arbitration  Association  ("AAA") or such
         other  administrator  as the  parties  shall  mutually  agree  upon  in
         accordance  with the AAA  Commercial  Arbitration  Rules.  All Disputes
         submitted  to  arbitration  shall be  resolved in  accordance  with the
         Federal   Arbitration   Act  (Title  9  of  the  United  States  Code),
         notwithstanding  any conflicting  choice of law provision in any of the
         Loan  Documents.  The  arbitration  shall be conducted at a location in
         California selected by the AAA or other administrator.  If there is any
         inconsistency  between the terms  hereof and any such rules,  the terms
         and  procedures  set  forth  herein  shall  control.  All  statutes  of
         limitation  applicable  to any Dispute  shall apply to any  arbitration
         proceeding.  All  discovery  activities  shall be expressly  limited to
         matters  directly  relevant to the Dispute being  arbitrated.  Judgment
         upon any award rendered in an  arbitration  may be entered in any court
         having  jurisdiction;  provided however,  that nothing contained herein
         shall be  deemed  to be a  waiver  by any  party  that is a bank of the
         protections  afforded  to it  under  12  U.S.C.  ss.91  or any  similar
         applicable state law.

                  (c)   No   Waiver;   Provisional   Remedies,   Self-Help   and
         Foreclosure.  No provision hereof shall limit the right of any party to
         exercise self-help remedies such as setoff, foreclosure against or sale
         of any real or personal property  collateral or security,  or to obtain
         provisional  or  ancillary   remedies,   including  without  limitation
         injunctive  relief,  sequestration,   attachment,  garnishment  or  the
         appointment  of a  receiver,  from a court  of  competent  jurisdiction
         before,  after or  during  the  pendency  of any  arbitration  or other
         proceeding.  The  exercise of any such remedy shall not waive the right
         of any party to compel arbitration or reference hereunder.

                  (d) Arbitrator Qualifications and Powers; Awards.  Arbitrators
         must be active members of the California State Bar or retired judges of
         the state or federal  judiciary of  California,  with  expertise in the
         substantive  laws  applicable  to the  subject  matter of the  Dispute.
         Arbitrators  are  empowered to resolve  Disputes by summary  rulings in
         response  to  motions  filed  prior to the final  arbitration  hearing.
         Arbitrators  (i) shall  resolve  all  Disputes in  accordance  with the
         substantive  law of the state of California,  (ii) may grant any remedy
         or relief that a court of the state of California  could order or grant
         within the scope  hereof and such  ancillary  relief as is necessary to
         make  effective  any  award,  and (iii)  shall  have the power to award
         recovery of all costs and fees,  to impose  sanctions  and to take such
         other  actions as they deem  necessary to the same extent a judge could
         pursuant to the Federal Rules of Civil Procedure,  the California Rules
         of Civil  Procedure or other  applicable  law. Any Dispute in which the
         amount in  controversy  is  $5,000,000  or less  shall be  decided by a
         single  arbitrator  who  shall  not  render  an award of  greater  than
         $5,000,000 (including damages, costs, fees and expenses). By submission
         to a single arbitrator,  each party expressly waives any right or claim
         to recover  more than  $5,000,000.  Any  Dispute in which the amount in
         controversy  exceeds  $5,000,000 shall be decided by majority vote of a
         panel  of  three   arbitrators;   provided  however,   that  all  three
         arbitrators   must   actively   participate   in   all   hearings   and
         deliberations.

                  (e) Judicial  Review.  Notwithstanding  anything herein to the
         contrary, in any arbitration in which the amount in controversy exceeds
         $25,000,000,  the  arbitrators  shall  be  required  to make  specific,
         written  findings of fact and conclusions of law. In such  arbitrations
         (i) the arbitrators shall not have the power to make any award which is
         not supported by substantial evidence or which is based on legal error,
         (ii) an award shall not be binding upon the parties unless the findings
         of fact are supported by  substantial  evidence and the  conclusions of
         law are  not  erroneous  under  the  substantive  law of the  state  of
         California, and (iii) the parties shall have in addition to the grounds
         referred to in the Federal  Arbitration Act for vacating,  modifying or
         correcting  an award the right to  judicial  review of (A)  whether the
         findings  of  fact  rendered  by  the   arbitrators  are  supported  by
         substantial  evidence,  and  (B)  whether  the  conclusions  of law are
         erroneous  under  the  substantive  law of  the  state  of  California.
         Judgment  confirming an award in such a proceeding  may be entered only
         if a court  determines the award is supported by  substantial  evidence
         and not based on legal error under the  substantive law of the state of
         California.

                  (f)   Real   Property    Collateral;    Judicial    Reference.
         Notwithstanding  anything  herein to the contrary,  no Dispute shall be
         submitted to arbitration if the Dispute concerns  indebtedness  secured
         directly  or  indirectly,  in whole or in  part,  by any real  property
         unless  (i) the  holder  of the  mortgage,  lien or  security  interest
         specifically elects in writing to proceed with the arbitration, or (ii)
         all parties to the arbitration  waive any rights or benefits that might
         accrue  to  them  by  virtue  of the  single  action  rule  statute  of
         California,  thereby  agreeing that all indebtedness and obligations of
         the parties,  and all mortgages,  liens and security interests securing
         such  indebtedness  and  obligations,  shall  remain  fully  valid  and
         enforceable.  If any such Dispute is not submitted to arbitration,  the
         Dispute  shall be referred to a referee in accordance  with  California
         Code of Civil Procedure Section 638 et seq., and this general reference
         agreement is intended to be specifically enforceable in accordance with
         said Section 638. A referee with the qualifications required herein for
         arbitrators   shall  be  selected   pursuant  to  the  AAA's  selection
         procedures.  Judgment upon the decision  rendered by a referee shall be
         entered  in the  court  in  which  such  proceeding  was  commenced  in
         accordance with  California  Code of Civil  Procedure  Sections 644 and
         645.

                  (g) Miscellaneous. To the maximum extent practicable, the AAA,
         the  arbitrators  and the  parties  shall take all action  required  to
         conclude any  arbitration  proceeding  within 180 days of the filing of
         the  Dispute  with  the  AAA.  No  arbitrator  or  other  party  to  an
         arbitration  proceeding may disclose the existence,  content or results
         thereof,  except for  disclosures of information by a party required in
         the ordinary  course of its business,  by applicable law or regulation,
         or to the extent  necessary to exercise any judicial  review rights set
         forth herein.  If more than one agreement for arbitration by or between
         the parties potentially applies to a Dispute, the arbitration provision
         most directly  related to the Loan  Documents or the subject  matter of
         the Dispute shall control.  This  arbitration  provision  shall survive
         termination,  amendment or expiration  of any of the Loan  Documents or
         any relationship between the parties."

         5. Except as specifically  provided herein, all terms and conditions of
the  Credit  Agreement  remain  in full  force  and  effect,  without  waiver or
modification.  All terms  defined  in the Credit  Agreement  shall have the same
meaning when used in this  Amendment.  This  Amendment and the Credit  Agreement
shall be read together, as one document.

         6. Borrower hereby remakes all representations and warranties contained
in the Credit Agreement and reaffirms all covenants set forth therein.  Borrower
further certifies that as of the date of this Amendment there exists no Event of
Default  as defined in the Credit  Agreement,  nor any  condition,  act or event
which with the giving of notice or the passage of time or both would  constitute
any such Event of Default.

         IN WITNESS WHEREOF, the parties hereto have caused this Amendment to be
executed as of the day and year first written above.

DAY RUNNER, INC.                                          WELLS FARGO BANK,
                                                          NATIONAL ASSOCIATION


By: /s/ Dennis Marquardt                                   /s/Clare Gurbach 
    --------------------                                   ----------------
Title: Executive Vice President                            Clare Gurbach
        Finance & Administration                           Vice President



<PAGE>



REVOLVING LINE OF CREDIT NOTE


$5,000,000.00                                           Los Angeles, California

                                                        November 1, 1996

         FOR VALUE  RECEIVED,  the  undersigned  DAY RUNNER,  INC.  ("Borrower")
promises to pay to the order of WELLS FARGO BANK, NATIONAL  ASSOCIATION ("Bank")
at its office at Los Angeles  RCBO,  333 South Grand  Avenue,  Third Floor,  Los
Angeles,  California, or at such other place as the holder hereof may designate,
in lawful  money of the United  States of America and in  immediately  available
funds,  the principal sum of Five Million  Dollars  ($5,000,000.00),  or so much
thereof as may be advanced and be  outstanding,  with  interest  thereon,  to be
computed on each advance from the date of its disbursement as set forth herein.

DEFINITIONS:

         As used herein,  the following  terms shall have the meanings set forth
after each,  and any other term  defined in this Note shall have the meaning set
forth at the place defined:

         (a) "Business Day" means any day except a Saturday, Sunday or any other
day on which commercial banks in California are authorized or required by law to
close.

         (b) "Fixed Rate Term" means a period  commencing  on a Business Day and
continuing for one (1), two (2),  three (3) or six (6) months,  as designated by
Borrower,  during which all or a portion of the outstanding principal balance of
this Note bears interest determined in relation to LIBOR; provided however, that
no Fixed Rate Term may be selected for a principal amount less than Five Hundred
Thousand Dollars  ($500,000.00);  and provided further,  that no Fixed Rate Term
shall extend beyond the scheduled  maturity date hereof.  If any Fixed Rate Term
would end on a day which is not a Business  Day, then such Fixed Rate Term shall
be extended to the next succeeding Business Day.

         (c) "LIBOR" means the rate per annum (rounded upward, if necessary,  to
the nearest whole 1/8 of 1%) and determined pursuant to the following formula:

         LIBOR =           Base LIBOR
                           -----------------------------------
                           100% - LIBOR Reserve Percentage



<PAGE>
  
     (i) "Base LIBOR" means the rate per annum for United States dollar deposits
quoted by Bank as the  Inter-Bank  Market Offered Rate,  with the  understanding
that such rate is quoted by Bank for the purpose of calculating  effective rates
of interest for loans making reference thereto, on the first day of a Fixed Rate
Term for delivery of funds on said date for a period of time approximately equal
to the  number of days in such  Fixed  Rate Term and in an amount  approximately
equal to the principal  amount to which such Fixed Rate Term  applies.  Borrower
understands and agrees that Bank may base its quotation of the Inter-Bank Market
Offered  Rate upon such  offers or other  market  indicators  of the  Inter-Bank
Market as Bank in its discretion deems  appropriate  including,  but not limited
to, the rate offered for U.S. dollar deposits on the London Inter-Bank Market.

    (ii) "LIBOR Reserve  Percentage" means the reserve percentage  prescribed by
the Board of  Governors of the Federal  Reserve  System (or any  successor)  for
"Eurocurrency  Liabilities"  (as defined in Regulation D of the Federal  Reserve
Board,  as  amended),  adjusted  by Bank for  expected  changes in such  reserve
percentage during the applicable Fixed Rate Term.

         (d) "Prime Rate" means at any time the rate of interest  most  recently
announced  within  Bank at its  principal  office  as its Prime  Rate,  with the
understanding  that the Prime Rate is one of Bank's base rates and serves as the
basis upon which  effective  rates of interest  are  calculated  for those loans
making reference  thereto,  and is evidenced by the recording  thereof after its
announcement in such internal publication or publications as Bank may designate.

INTEREST:

         (a) Interest. The outstanding principal balance of this Note shall bear
interest  (computed on the basis of a 360-day year,  actual days elapsed) either
(i) at a fluctuating  rate per annum equal to the Prime Rate in effect from time
to time,  or (ii) at a fixed  rate per  annum  determined  by Bank to be one and
three  quarters  percent  (1.75%)  above LIBOR in effect on the first day of the
applicable Fixed Rate Term. When interest is determined in relation to the Prime
Rate, each change in the rate of interest  hereunder  shall become  effective on
the date each Prime Rate change is announced  within Bank.  With respect to each
LIBOR selection hereunder, Bank is hereby authorized to note the date, principal
amount,  interest rate and Fixed Rate Term  applicable  thereto and any payments
made  thereon on Bank's  books and records  (either  manually  or by  electronic
entry) and/or on any schedule  attached to this Note,  which  notations shall be
prima facie evidence of the accuracy of the information noted.

         (b) Selection of Interest Rate Options. At any time any portion of this
Note bears  interest  determined  in relation to LIBOR,  it may be  continued by
Borrower  at the end the Fixed  Rate Term  applicable  thereto  so that all or a
portion  thereof bears  interest  determined in relation to the Prime Rate or to
LIBOR for a new Fixed Rate Term designated by Borrower.  At any time any portion
of this Note bears interest  determined in relation to the Prime Rate,  Borrower
may convert all or a portion  thereof so that it bears  interest  determined  in
relation to LIBOR for a Fixed Rate Term designated by Borrower.  At such time as
Borrower  requests an advance  hereunder  or wishes to select a LIBOR option for
all or a portion of the outstanding  principal balance hereof, and at the end of
each Fixed Rate  Term,  Borrower  shall  give Bank  notice  specifying:  (i) the
interest rate option  selected by Borrower;  (ii) the principal  amount  subject
thereto; and (iii) for each LIBOR selection,  the length of the applicable Fixed
Rate Term. Any such notice may be given by telephone so long as, with respect to
each LIBOR selection,  (A) Bank receives written  confirmation from Borrower not
later than three (3) Business Days after such telephone notice is given, and (B)
such notice is given to Bank prior to 10:00 a.m.,  California time, on the first
day of the Fixed Rate Term. For each LIBOR option requested hereunder, Bank will
quote the  applicable  fixed  rate to  Borrower  at  approximately  10:00  a.m.,
California  time,  on the first day of the Fixed Rate Term. If Borrower does not
immediately  accept  the rate  quoted  by Bank,  any  subsequent  acceptance  by
Borrower shall be subject to a  redetermination  by Bank of the applicable fixed
rate; provided however,  that if Borrower fails to accept any such rate by 11:00
a.m.,  California  time, on the Business Day such  quotation is given,  then the
quoted  rate shall  expire and Bank shall have no  obligation  to permit a LIBOR
option to be selected on such day.  If no  specific  designation  of interest is
made at the time any advance is  requested  hereunder or at the end of any Fixed
Rate Term, Borrower shall be deemed to have made a Prime Rate interest selection
for such advance or the principal amount to which such Fixed Rate Term applied.

         (c)      Additional LIBOR Provisions.

         (i) If Bank at any time shall  determine  that for any reason  adequate
and  reasonable  means do not  exist for  ascertaining  LIBOR,  then Bank  shall
promptly give notice thereof to Borrower. If such notice is given and until such
notice has been withdrawn by Bank,  then (A) no new LIBOR option may be selected
by Borrower,  and (B) any portion of the  outstanding  principal  balance hereof
which bears interest  determined in relation to LIBOR,  subsequent to the end of
the Fixed Rate Term  applicable  thereto,  shall  bear  interest  determined  in
relation to the Prime Rate.

    (ii) If any law,  treaty,  rule,  regulation or  determination of a court or
governmental  authority  or  any  change  therein  or in the  interpretation  or
application  thereof  (each,  a "Change in Law") shall make it unlawful for Bank
(A) to make LIBOR options available hereunder, or (B) to maintain interest rates
based  on  LIBOR,  then in the  former  event,  any  obligation  of Bank to make
available such unlawful LIBOR options shall immediately be cancelled, and in the
latter event,  any such unlawful  LIBOR-based  interest  rates then  outstanding
shall be  converted,  at Bank's  option,  so that interest on the portion of the
outstanding  principal  balance subject thereto is determined in relation to the
Prime Rate;  provided  however,  that if any such Change in Law shall permit any
LIBOR-based interest rates to remain in effect until the expiration of the Fixed
Rate Term applicable  thereto,  then such permitted  LIBOR-based  interest rates
shall continue in effect until the expiration of such Fixed Rate Term.  Upon the
occurrence  of  any  of  the  foregoing  events,  Borrower  shall  pay  to  Bank
immediately  upon demand such amounts as may be certified to Borrower by Bank in
writing as necessary to compensate Bank for any fines, fees, charges,  penalties
or other  costs  incurred  or payable by Bank as a result  thereof and which are
attributable to any LIBOR options made available to Borrower hereunder,  and any
reasonable  allocation made by Bank among its operations shall be conclusive and
binding upon Borrower.

   (iii)  If any  Change  in Law or  compliance  by Bank  with  any  request  or
directive  (whether  or not  having the force of law) from any  central  bank or
other governmental authority shall:

         (A)      subject Bank to any tax,  duty or other charge with respect to
                  any LIBOR options, or change the basis of taxation of payments
                  to Bank of  principal,  interest,  fees  or any  other  amount
                  payable  hereunder  (except  for changes in the rate of tax on
                  the overall net income of Bank); or

         (B)      impose,  modify  or  hold  applicable  any  reserve,   special
                  deposit, compulsory loan or similar requirement against assets
                  held by,  deposits or other  liabilities in or for the account
                  of, advances or loans by, or any other acquisition of funds by
                  any office of Bank; or

         (C)      impose on Bank any other condition;

and the  result  of any of the  foregoing  is to  increase  the  cost to Bank of
making, renewing or maintaining any LIBOR options hereunder and/or to reduce any
amount  receivable  by Bank in  connection  therewith,  then in any  such  case,
Borrower  shall pay to Bank such amounts as may be certified to Borrower by Bank
in writing as  necessary,  immediately  upon receipt of such  certification,  to
compensate Bank for any additional  costs incurred by Bank and/or  reductions in
amounts  received  by Bank  which are  attributable  to such LIBOR  options.  In
determining  which costs incurred by Bank and/or  reductions in amounts received
by Bank are  attributable  to any  LIBOR  options  made  available  to  Borrower
hereunder,  any reasonable allocation made by Bank among its operations shall be
conclusive and binding upon Borrower.

     (d) Payment of Interest.  Interest accrued on this Note shall be payable in
arrears on the first day of each month, commencing December 1, 1996.

     (e) Default  Interest.  From and after the maturity  date of this Note,  or
such earlier date as all principal  owing  hereunder  becomes due and payable by
acceleration or otherwise,  the outstanding principal balance of this Note shall
bear interest until paid in full at an increased rate per annum (computed on the
basis of a 360-day year,  actual days  elapsed)  equal to two percent (2%) above
the rate of interest from time to time applicable to this Note.

BORROWING AND REPAYMENT:

         (a) Borrowing and Repayment.  Borrower may from time to time during the
term of this Note borrow,  partially or wholly repay its outstanding borrowings,
and reborrow,  subject to all of the  limitations,  terms and conditions of this
Note and of any document  executed in  connection  with or governing  this Note;
provided  however,  that the total  outstanding  principal  amount of borrowings
under this Note shall not at any time exceed the principal  amount stated above.
The unpaid  principal  balance of this obligation at any time shall be the total
amounts  advanced  hereunder  by the holder  hereof less the amount of principal
payments  made  hereon by or for any  Borrower,  which  balance  may be endorsed
hereon from time to time by the holder.  The  outstanding  principal  balance of
this Note shall be due and payable in full on November 1, 1997.

         (b) Advances.  Advances hereunder, to the total amount of the principal
sum stated  above,  may be made by the holder at the oral or written  request of
(i) Dennis K. Marquardt or James Freeman,  Jr. or Kevin Marquez or Mark Vidovich
or Tom McCullough,  any one acting alone, who are authorized to request advances
and  direct  the  disposition  of  any  advances  until  written  notice  of the
revocation of such authority is received by the holder at the office  designated
above, or (ii) any person,  with respect to advances  deposited to the credit of
any account of any Borrower with the holder, which advances,  when so deposited,
shall be  conclusively  presumed to have been made to or for the benefit of each
Borrower  regardless  of the fact that persons  other than those  authorized  to
request  advances may have  authority to draw against such  account.  The holder
shall have no obligation to determine  whether any person  requesting an advance
is or has been authorized by any Borrower.

         (c)  Application  of Payments.  Each payment made on this Note shall be
credited  first,  to any  interest  then  due  and  second,  to the  outstanding
principal  balance hereof.  All payments  credited to principal shall be applied
first,  to the outstanding  principal  balance of this Note which bears interest
determined in relation to the Prime Rate, if any, and second, to the outstanding
principal  balance of this Note which bears  interest  determined in relation to
LIBOR, with such payments applied to the oldest Fixed Rate Term first.

PREPAYMENT:

     (a) Prime Rate.  Borrower may prepay  principal on any portion of this Note
which bears  interest  determined  in relation to the Prime Rate at any time, in
any amount and without penalty.

         (b) LIBOR.  Borrower  may prepay  principal on any portion of this Note
which  bears  interest  determined  in  relation to LIBOR at any time and in the
minimum amount of One Hundred Thousand Dollars ($100,000.00);  provided however,
that if the outstanding  principal  balance of such portion of this Note is less
than said amount,  the minimum prepayment amount shall be the entire outstanding
principal  balance  thereof.  In consideration of Bank providing this prepayment
option to  Borrower,  or if any such  portion of this Note shall  become due and
payable  at any time  prior to the last day of the Fixed  Rate  Term  applicable
thereto by  acceleration  or otherwise,  Borrower shall pay to Bank  immediately
upon demand a fee which is the sum of the  discounted  monthly  differences  for
each month from the month of  prepayment  through  the month in which such Fixed
Rate Term matures, calculated as follows for each such month:

         (i)      Determine the amount of interest which would have accrued each
                  month on the amount prepaid at the interest rate applicable to
                  such amount had it remained  outstanding until the last day of
                  the Fixed Rate Term applicable thereto.

        (ii)      Subtract from the amount determined in (i) above the amount of
                  interest  which  would have  accrued for the same month on the
                  amount  prepaid for the remaining term of such Fixed Rate Term
                  at LIBOR in  effect  on the date of  prepayment  for new loans
                  made for  such  term and in a  principal  amount  equal to the
                  amount prepaid.

       (iii)      If the result  obtained in (ii) for any month is greater  than
                  zero, discount that difference by LIBOR used in (ii) above.

Borrower  acknowledges  that  prepayment  of  such  amount  may  result  in Bank
incurring  additional  costs,  expenses  and/or  liabilities,  and  that  it  is
difficult  to  ascertain  the  full  extent  of  such  costs,   expenses  and/or
liabilities.  Borrower,  therefore, agrees to pay the above-described prepayment
fee and  agrees  that  said  amount  represents  a  reasonable  estimate  of the
prepayment costs,  expenses and/or liabilities of Bank. If Borrower fails to pay
any prepayment fee when due, the amount of such prepayment fee shall  thereafter
bear  interest  until paid at a rate per annum two percent  (2%) above the Prime
Rate in effect  from  time to time  (computed  on the  basis of a 360-day  year,
actual days  elapsed).  Each change in the rate of interest on any such past due
prepayment  fee shall  become  effective  on the date each Prime Rate  change is
announced within Bank.

EVENTS OF DEFAULT:

         This  Note  is  made  pursuant  to and is  subject  to  the  terms  and
conditions of that certain Credit  Agreement  between Borrower and Bank dated as
of May 1,  1993,  as amended  from time to time (the  "Credit  Agreement").  Any
default in the payment or performance of any obligation  under this Note, or any
defined event of default under the Credit Agreement,  shall constitute an "Event
of Default" under this Note.

MISCELLANEOUS:

         (a) Remedies.  Upon the occurrence of any Event of Default,  the holder
of this Note,  at the holder's  option,  may declare all sums of  principal  and
interest  outstanding  hereunder  to be  immediately  due  and  payable  without
presentment,  demand,  notice of nonperformance,  notice of protest,  protest or
notice of  dishonor,  all of which are  expressly  waived by  Borrower,  and the
obligation,  if any, of the holder to extend any further credit  hereunder shall
immediately  cease and terminate.  Borrower shall pay to the holder  immediately
upon  demand  the full  amount of all  payments,  advances,  charges,  costs and
expenses,  including reasonable attorneys' fees (to include outside counsel fees
and all allocated costs of the holder's in-house counsel),  expended or incurred
by the holder in connection  with the  enforcement of the holder's rights and/or
the  collection  of any amounts  which become due to the holder under this Note,
and the  prosecution  or defense of any action in any way  related to this Note,
including  without  limitation,  any  action  for  declaratory  relief,  whether
incurred  at the trial or  appellate  level,  in an  arbitration  proceeding  or
otherwise,  and including any of the foregoing  incurred in connection  with any
bankruptcy proceeding  (including without limitation,  any adversary proceeding,
contested  matter or motion  brought by Bank or any other  person)  relating  to
Borrower or any other person or entity.

     (b)  Governing  Law.  This  Note  shall be  governed  by and  construed  in
accordance with the laws of the State of California.

     IN WITNESS  WHEREOF,  the undersigned has executed this Note as of the date
first written above.

DAY RUNNER, INC.

By: /s/Dennis Marquardt
- -----------------------
Title: Executive Vice President
          Finance & Administration


<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     This schedule  contains summary  financial  information  extracted from the
consolidated  balance  sheet and the  consolidated  statement of income filed as
part of the  quarterly  report on form 10-Q and is  qualified in its entirety by
reference to such quarterly report on form 10-Q.
</LEGEND>
<CIK>                                             0000853102
<NAME>                        Day Runner, Inc.
<MULTIPLIER>                                   1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-mos
<FISCAL-YEAR-END>                              Jun-30-1997
<PERIOD-START>                                 JUL-01-1996
<PERIOD-END>                                   SEP-30-1996
<CASH>                                         27,462
<SECURITIES>                                        0
<RECEIVABLES>                                  30,149
<ALLOWANCES>                                    7,632
<INVENTORY>                                    17,797
<CURRENT-ASSETS>                               74,495
<PP&E>                                         14,587
<DEPRECIATION>                                  6,550
<TOTAL-ASSETS>                                 82,872
<CURRENT-LIABILITIES>                          19,301
<BONDS>                                             0
                               0
                                         0
<COMMON>                                            6
<OTHER-SE>                                     63,565
<TOTAL-LIABILITY-AND-EQUITY>                   82,872
<SALES>                                        33,549
<TOTAL-REVENUES>                               33,549
<CGS>                                          16,092
<TOTAL-COSTS>                                  16,092
<OTHER-EXPENSES>                               11,254
<LOSS-PROVISION>                                    0
<INTEREST-EXPENSE>                               (210)
<INCOME-PRETAX>                                 6,413
<INCOME-TAX>                                    2,565
<INCOME-CONTINUING>                             3,848
<DISCONTINUED>                                      0
<EXTRAORDINARY>                                     0
<CHANGES>                                           0
<NET-INCOME>                                    3,848
<EPS-PRIMARY>                                    0.57
<EPS-DILUTED>                                    0.57
        


</TABLE>


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