DAY RUNNER INC
10-Q, 1997-05-15
BLANKBOOKS, LOOSELEAF BINDERS & BOOKBINDG & RELATD WORK
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                                    FORM 10-Q
                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549
(Mark One)
|X|      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                      SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended March 31, 1997

                                    OR

|_|      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                      SECURITIES EXCHANGE ACT OF 1934

For the transition period from                 to                .

                Commission file number 0-19835 DAY RUNNER, INC.
             (Exact name of registrant as specified in its charter)

     Delaware                                                  95-3624280
(State or other jurisdiction                                 (I.R.S. Employer
  of incorporation or organization)                       Identification Number)

                               15295 Alton Parkway
                            Irvine, California 92618
              (Address and zip code of principal executive offices)

                                 (714) 680-3500
              (Registrant's telephone number, including area code)

     Indicate  by check mark  whether the  Registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
Registrant  was required to file such  reports) and (2) has been subject to such
filing requirements for the past 90 days.
                                  Yes |X| No|_|

     Indicate  the  number of  shares  outstanding  of each of the  Registrant's
classes of Common Stock, as of the latest practicable date:

          Class                    Number of Shares Outstanding at May 9, 1997
- -------------------------------    -------------------------------------------
Common Stock, $0.001 par value                        6,347,297

<PAGE>


                                                            



                                DAY RUNNER, INC.

                                      INDEX


                                                                  Page Reference

COVER PAGE....................................................................1

INDEX    .....................................................................2

PART I -- FINANCIAL INFORMATION

         Item 1.     Consolidated Financial Statements

                     Consolidated Balance Sheets
                       March 31, 1997 and June 30, 1996.......................3

                     Consolidated Statements of Income
                       Three Months and Nine Months Ended
                      March 31, 1997 and 1996.................................4

                     Consolidated Statements of Cash Flows
                       Nine Months Ended March 31, 1997 and 1996..............5

                     Notes to Consolidated Financial Statements...............6

         Item 2.     Management's Discussion and Analysis of
                     Financial Condition and Results of Operations............8

PART II -- OTHER INFORMATION

         Item 6.     Exhibits and Reports on Form 8-K........................13

SIGNATURES...................................................................14


<PAGE>


PART I -- FINANCIAL INFORMATION
Item 1.  Consolidated Financial Statements.
<TABLE>

                        DAY RUNNER, INC. AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                             (Dollars in thousands)
<CAPTION>

                                     ASSETS
                                                                                         March 31,        June 30,
                                                                                          1997              1996
                                                                                        ---------        ----------
                                                                                        (unaudited)      (audited)
<S>                                                                                    <C>              <C>    
Current assets:
     Cash and cash equivalents.......................................................    $  27,838        $  19,765
     Accounts receivable (less allowances for doubtful accounts and sales returns
          and other allowances of $7,123 and $7,374 at March 31, 1997 and
          June 30, 1996, respectively)...............................................        7,611           21,441
     Inventories.....................................................................       23,189           20,040
     Prepaid expenses and other current assets.......................................        2,234            1,710
     Income taxes receivable.........................................................        2,345            1,930
     Deferred income taxes...........................................................        5,200            5,200
                                                                                         ---------        ---------
          Total current assets.......................................................       68,417           70,086
                                                                                         ---------        ---------

Property and equipment -- At cost:
     Machinery and equipment.........................................................        8,846            6,942
     Data processing equipment and software..........................................        5,809            4,707
     Leasehold improvements..........................................................        1,693            1,514
     Vehicles........................................................................          213              202
                                                                                         ---------        ---------
          Total......................................................................       16,561           13,365
     Accumulated depreciation and amortization.......................................       (8,080)          (5,864)
                                                                                         ---------        ---------
     Property and equipment -- net...................................................        8,481            7,501
                                                                                         ---------        ---------
Other assets.........................................................................          338              344
                                                                                         ---------        ---------
Total assets.........................................................................    $  77,236        $  77,931
                                                                                         =========        =========
                      LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
     Accounts payable................................................................     $  5,726        $   8,063
     Accrued expenses................................................................        8,887           10,370
     Current portion of capital lease obligations....................................           16
                                                                                          --------        ---------
          Total current liabilities..................................................       14,629           18,433
                                                                                         ---------        ---------
Long-term liabilities:
     Capital lease obligations.......................................................           64
                                                                                         ---------
Stockholders' equity:
     Preferred stock (1,000,000 shares authorized, $0.001 par value; no shares issued
         or outstanding).............................................................
     Common stock (14,000,000  shares  authorized,  $0.001 par value;  6,344,297
         issued and 6,119,997  outstanding at March 31, 1997;  6,304,771  issued
         and
         outstanding at June 30, 1996)...............................................            6                6
     Additional paid-in capital......................................................       23,259           22,869
     Retained earnings...............................................................       45,030           36,620
     Cumulative translation adjustment...............................................           10                3
     Treasury stock:  224,300 shares, at cost........................................       (5,762)
                                                                                         ---------        ---------
          Total stockholders' equity.................................................       62,543           59,498
                                                                                         ---------        ---------
Total liabilities and stockholders' equity...........................................    $  77,236        $  77,931
                                                                                         =========        =========

                See accompanying notes to consolidated financial
                                  statements.
</TABLE>


<PAGE>
<TABLE>


                        DAY RUNNER, INC. AND SUBSIDIARIES
                        CONSOLIDATED STATEMENTS OF INCOME
                                   (Unaudited)
                    (In thousands, except per share amounts)

<CAPTION>

                                                                  Three Months Ended            Nine Months Ended
                                                                       March 31,                     March 31,
                                                                    1997        1996              1997        1996
                                                                    ----        ----              ----        ----
<S>                                                            <C>         <C>               <C>          <C>    
Sales........................................................   $  21,020   $  18,106         $  89,583   $  90,970
Cost of goods sold...........................................      10,035       8,601            42,783      44,332
                                                                ---------   ---------         ---------   ---------
Gross profit.................................................      10,985       9,505            46,800      46,638
                                                                ---------   ---------         ---------   ---------

Operating expenses:
     Selling, marketing and distribution.....................       6,273       5,381            21,874      21,224
     General and administrative..............................       3,469       3,103            10,276      10,713
     Costs incurred in pursuing acquisitions.................       1,491                         1,491
                                                                ---------   ---------         ---------   ---------
         Total operating expenses............................      11,233       8,484            33,641      31,937
                                                                ---------   ---------         ---------   ---------

(Loss) income from operations................................        (248)      1,021            13,159      14,701
Net interest income..........................................         345         252               858         410
                                                                ---------   ---------         ---------   ---------

Income before provision for income taxes.....................          97       1,273            14,017      15,111
Provision for income taxes...................................          39         528             5,607       6,271
                                                                ---------   ---------         ---------   ---------
Net income...................................................   $      58   $     745         $   8,410   $   8,840
                                                                =========   =========         =========   =========

Earnings per common and common equivalent share..............   $    0.01   $    0.11         $    1.26   $    1.35
                                                                =========   =========         =========   =========

Weighted average number of common and common
         equivalent shares...................................       6,532       6,657             6,651       6,564
                                                                =========   =========         =========   =========




                See accompanying notes to consolidated financial
                                  statements.

</TABLE>

<PAGE>
<TABLE>


                        DAY RUNNER, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (Unaudited)
                             (Dollars in thousands)

                                                                                            Nine Months Ended
                                                                                                 March 31,
                                                                                             1997        1996
                                                                                             ----        ----
<S>                                                                                      <C>          <C>    
Cash flows from operating activities:
    Net income....................................................................        $  8,410     $ 8,840
    Adjustments to reconcile net income to net cash provided by (used in)
      operating activities:
       Depreciation and amortization..............................................           2,379       1,333
       Provision for losses on accounts receivable................................             275         557
       Write-off of barter credits................................................                         220
       Changes in operating assets and liabilities:
          Accounts receivable.....................................................          13,571      13,306
          Inventories.............................................................          (3,096)      7,331
          Prepaid expenses and other current assets...............................            (520)        (71)
          Income taxes receivable.................................................            (415)     (1,079)
          Accounts payable........................................................          (2,551)     (5,092)
          Accrued expenses........................................................          (1,552)        136
          Income taxes payable....................................................                      (2,719)
                                                                                         ---------   ---------
             Net cash provided by operating activities............................          16,501      22,762
                                                                                         ---------   ---------
Cash flows from investing activities:
    Acquisition of property and equipment.........................................          (3,269)     (1,914)
    Other assets..................................................................               5          (5)
                                                                                         ---------   ---------
         Net cash used in investing activities....................................          (3,264)     (1,919)
                                                                                         ----------  ---------
Cash flows from financing activities:
    Repayment of long-term debt...................................................                        (115)
    Repayment of capital lease obligations........................................             (10)        (11)
    Net proceeds from issuance of common stock....................................             390       1,192
    Repurchase of common stock....................................................          (5,762)
                                                                                         ----------  ---------
         Net cash (used in) provided by financing activities......................          (5,382)      1,066
                                                                                         ----------  ---------
Effect of exchange rate changes in cash...........................................             218         121
                                                                                         ---------   ---------
Net increase in cash and cash equivalents.........................................           8,073      22,030
Cash and cash equivalents at beginning of period..................................          19,765       4,269
                                                                                         ---------   ---------
Cash and cash equivalents at end of period........................................       $  27,838   $  26,299
                                                                                         =========   =========
                See accompanying notes to consolidated financial
                                  statements.

</TABLE>

<PAGE>



                        DAY RUNNER, INC. AND SUBSIDIARIES
                         NOTES TO CONSOLIDATED FINANCIAL
                  STATEMENTS (Information relating to the three
                          months and nine months ended
                      March 31, 1997 and 1996 is unaudited)

1.  BASIS OF PRESENTATION AND ACCOUNTING POLICIES

         The  accompanying  consolidated  balance  sheet as of March  31,  1997,
consolidated  statements of income for the  three-month  and nine-month  periods
ended March 31, 1997 and 1996 and consolidated  statements of cash flows for the
nine-month  periods  ended  March 31,  1997 and 1996 are  unaudited  but, in the
opinion of management,  include all adjustments consisting of normal,  recurring
accruals  necessary for a fair  presentation  of the financial  position and the
results  of  operations  for such  periods.  Certain  information  and  footnote
disclosures  normally  included in financial  statements  prepared in conformity
with generally accepted accounting  principles have been omitted pursuant to the
requirements  of the  Securities and Exchange  Commission,  although the Company
believes  that the  disclosures  included in the financial  statements  included
herein  are  adequate  to make  the  information  therein  not  misleading.  The
financial  statements  included  herein should be read in  conjunction  with the
Company's audited consolidated  financial statements for the year ended June 30,
1996, and the notes thereto,  which are included in the Company's  Annual Report
on Form 10-K.

         The results of  operations  for the three  months and nine months ended
March 31, 1997 and 1996 are not necessarily indicative of the results for a full
year.   The   seasonality   of  the   Company's   financial   results   and  the
unpredictability  of the factors  affecting such  seasonality make the Company's
quarterly  and yearly  financial  results  difficult  to predict  and subject to
significant fluctuation.

2.  INVENTORIES

         Inventories consist of the following (in thousands):

                                              March 31,             June 30,
                                                1997                  1996
                                                ----                  ----

         Raw materials...................  $    7,320             $    8,212
         Work in process.................         462                    327
         Finished goods..................      15,407                 11,501
                                           ----------             ----------
                  Total..................  $   23,189             $   20,040
                                           ==========             ==========

3.  LINE OF CREDIT

         Effective  November 1, 1996, the Company  amended its credit  agreement
with a bank.  The amended terms of the agreement  allow the Company to borrow up
to $5,000,000  under a line of credit and open  commercial  letters of credit or
open  standby  letters  of credit up to  $5,000,000  through  November  1, 1997.
However,  in no event may the  aggregate  of  borrowings  and  letters of credit
exceed  $5,000,000.  Commercial  letters of credit and standby letters of credit
shall  be  issued  for a term  not to  exceed  180 days  and  shall  not  expire
subsequent  to February 1, 1998 and May 1, 1998,  respectively.  Borrowings  are
collateralized  by accounts  receivable,  inventories  and certain other assets.
Borrowings  under the line of credit bear  interest  either at the bank's  prime
rate  (8.50% at March 31,  1997) or at LIBOR  (5.6875%  at March 31,  1997) plus
1.75%, at the Company's  election.  The credit agreement requires the Company to
maintain  total  debt to  tangible  net  worth of not more  than 1.5 to 1 and to
maintain certain specified  operating  ratios.  The agreement also requires that
the Company obtain the bank's  approval to declare or pay dividends in excess of
$200,000.

4.  STOCKHOLDERS' EQUITY

       During  the nine  months  ended  March  31,  1997,  certain  directors,
officers and employees  exercised  options and warrants to purchase an aggregate
of 39,526 shares of the Company's Common Stock for an aggregate of approximately
$390,000.

5.  OTHER TRANSACTIONS

         During fiscal 1995 and calendar 1993,  the Company  entered into barter
agreements  whereby it delivered $132,000 and $1,098,000,  respectively,  of its
inventory  in  exchange  for future  advertising  credits and other  items.  The
credits,  which expire in October 1998, are valued at the lower of the Company's
cost or market  value of the  inventory  transferred.  The Company has  recorded
barter credits of $36,000 in prepaid  expenses and other current assets at March
31, 1997 and at June 30, 1996. At March 31, 1997 and June 30, 1996, other assets
include  $279,000 of such credits.  These credits are charged to expense as they
are used.  During the nine months ended March 31, 1997 and 1996, no amounts were
charged to expense for barter credits used.

         The Company assesses the recoverability of barter credits periodically.
Factors considered in evaluating the recoverability  include  management's plans
with respect to advertising and other  expenditures for which barter credits can
be  used.  Any  impairment   losses  are  charged  to  operations  as  they  are
determinable.  During the nine months ended March 31, 1996, the Company  charged
$220,000 to operations for such  impairment  losses.  No amounts were charged to
operations  during the nine  months  ended  March 31,  1997 for such  impairment
losses.

6.  EARNINGS PER SHARE

         Earnings per share  information is computed using the weighted  average
number of shares of common  stock  outstanding  and dilutive  common  equivalent
shares from stock options and  warrants.  In computing  earnings per share,  the
Company  used the modified  treasury  stock method for the three and nine months
ended March 31, 1997 and the treasury stock method for the three and nine months
ended March 31, 1996.

7.   STATEMENTS OF CASH FLOW

         During the nine months  ended March 31,  1997,  the Company  incurred a
total of $88,000 in capital  lease  obligations,  comprised of leases on certain
vehicles.

                                           Nine Months Ended March 31,
                                            1997               1996
                                          -----------------------------
 Supplemental disclosure of cash flow
       information  (in thousands)-
       Cash paid during the period for:
               Interest                   $   90             $   22
               Income taxes               $5,958             $9,988


<PAGE>



Item 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
          RESULTS OF OPERATIONS

         The following  discussion  should be read in  conjunction  with, and is
qualified in its entirety by, the  Consolidated  Financial  Statements and Notes
thereto  included  elsewhere in this Quarterly  Report.  Historical  results and
percentage   relationships  among  any  amounts  included  in  the  Consolidated
Financial  Statements  are not  necessarily  indicative  of trends in  operating
results for any future period.

         Since  the  Company's  introduction  of the  first  Day  Runner  System
organizer in 1982,  the  Company's  revenues  have been  generated by unit sales
primarily of organizers and planners and secondarily of refills. Sales increases
have  resulted  from higher  sales of existing  products,  new  products  and/or
product line  extensions.  The Company focuses the great majority of its product
development,  sales and marketing efforts on the office products channel,  which
accounted  for 34.2% of third  quarter  fiscal 1997 sales and 50.8% of sales for
the nine  months  ended  March 31,  1997,  and the mass  market  channel,  which
accounted  for 48.6% of third  quarter  fiscal 1997 sales and 37.1% of sales for
the nine months ended March 31, 1997.

Results of Operations

         The  following  table  sets  forth,  for  the  periods  indicated,  the
percentages that income statement items bear to sales and the percentage  change
in the dollar amounts of such items.
<TABLE>
<CAPTION>


                                                                                              Percentage Change
                                                                                              -----------------
                                                            Percentage of Sales              Three       Nine
                                                            --------------------             Months     Months
                                                         Three               Nine            Ended       Ended 
                                                      Months Ended        Months Ended       March 31   March 31
                                                       March 31,           March 31,          1996        1996
                                                     1997      1996       1997     1996      to 1997     to 1997 
                                                     ----      ----       ----     ----      -------     ------- 
<S>                                               <C>       <C>        <C>      <C>          <C>          <C>
Sales............................................  100.0%    100.0%     100.0%   100.0%        16.1%       (1.5)%
Cost of goods sold...............................   47.7      47.5       47.8     48.7         16.7        (3.5)
                                                   -----     -----      -----    -----
Gross profit.....................................   52.3      52.5       52.2     51.3         15.6         0.3
                                                   -----     -----      -----    -----
Operating expenses:
   Selling, marketing and distribution...........   29.8      29.7       24.4     23.3         16.6         3.1
   General and administrative....................   16.5      17.2       11.4     11.8         11.8        (4.1)
   Costs incurred in pursuing acquisitions.......    7.1                  1.7                   NM          NM
                                                   -----     ----       -----    ----
     Total operating expenses....................   53.4      46.9       37.5     35.1         32.4         5.3
                                                   -----     -----      -----    -----
(Loss) income from operations....................   (1.1)      5.6       14.7     16.2        (124.3)     (10.5)
Net interest income..............................    1.6       1.4        1.0      0.4          36.9      109.3
                                                    ----     -----       ----    ------
Income before provision for income taxes.........    0.5       7.0       15.7     16.6        (92.4)       (7.2)
Provision for income taxes.......................    0.2       2.9        6.3      6.9        (92.6)      (10.6)
                                                   -----     -----      -----    -----
Net income.......................................    0.3%      4.1%       9.4%     9.7%       (92.2)       (4.9)
                                                   =====     =====      =====    =====
</TABLE>


<PAGE>


         The  following  tables  set  forth,  for  the  periods  indicated,  the
Company's  approximate sales by product category and distribution channel and as
a percentage of total sales.
<TABLE>
<CAPTION>



PRODUCT CATEGORY:

                                        Three Months Ended March 31,              Nine Months Ended March 31,
                                          1997               1996                     1997                 1996
                                     --------------    -----------------        ---------------    -----------------
                                                            (unaudited; dollars in thousands)
<S>                                <C>         <C>     <C>         <C>         <C>         <C>      <C>         <C>
Organizers and planners.........    $11,636    55.4%   $10,421     57.5%        $52,876     59.0%   $55,573      61.1%
Refills.........................      7,598    36.1      6,840     37.8          31,023     34.6     33,213      36.5
Other...........................      1,786     8.5        845      4.7           5,684      6.4      2,184       2.4
                                    -------   ------    -------    -----        --------    ------   --------   ------
  Total........................     $21,020   100.0%   $18,106    100.0%        $89,583     100.0%  $90,970     100.0%
                                    =======   ======   ========   ======        ========    ======  =========   ======
</TABLE>

<TABLE>

DISTRIBUTION CHANNEL:
<CAPTION>

                                        Three Months Ended March 31,              Nine Months Ended March 31,
                                         1997                 1996                    1997               1996
                                   -----------------    -----------------       ---------------    -----------------
                                                            (unaudited; dollars in thousands)
<S>                                <C>        <C>       <C>        <C>         <C>         <C>     <C>         <C>

Office products.................    $ 7,181    34.2%    $ 7,491     41.4%       $45,510     50.8%   $ 49,133     54.0%
Mass market.....................     10,224    48.6       6,521     36.0         33,229     37.1      30,101     33.1
Foreign customers...............      1,443     6.9       1,301      7.2          4,561      5.1       4,560      5.0
Other...........................      2,172    10.3       2,793     15.4          6,283      7.0       7,176      7.9
                                    -------   ------    -------    ------        --------  ------   --------    -----
   Total........................    $21,020   100.0%    $18,106    100.0%       $89,583    100.0%   $ 90,970    100.0%
                                    =======   ======    =======    ======       ========   ======   ========    ======
</TABLE>

THREE MONTHS ENDED MARCH 31, 1997 COMPARED WITH
THE THREE MONTHS ENDED MARCH 31, 1996

         SALES.  Sales consist of revenues  from gross product  shipments net of
allowances  for  returns,  rebates and credits.  In the third  quarter of fiscal
1997,  sales increased by $2,914,000,  or 16.1%,  primarily  because of a higher
average selling price for organizers and planners. (Sales of discontinued items
had  increased  unit sales of  organizers  and  planners and reduced the average
selling  price during the third  quarter of fiscal  1996.) In the quarter  ended
March 31, 1997,  sales of organizers and planners grew by $1,215,000,  or 11.7%;
sales of refills (which include calendars and accessories) grew by $758,000,  or
11.1%; and sales of  miscellaneous  products grouped together as "other" grew by
$941,000,  or 111.4%.  Product sales were primarily to mass market customers and
secondarily to office products customers. Sales to mass market customers grew by
$3,703,000, or 56.8%, and sales to foreign customers grew by $142,000, or 10.9%.
These  increases  were  partially  offset by decreases of $310,000,  or 4.1%, in
sales  to  office  products  customers  and  $621,000,  or  22.2%,  in  sales to
miscellaneous customers grouped together as "other."

         GROSS PROFIT.  Gross profit is sales less cost of goods sold,  which is
comprised of materials,  labor and manufacturing  overhead.  Gross profit may be
affected by, among other  things,  product mix,  production  levels,  changes in
vendor and customer  prices and discounts,  sales volume and growth rate,  sales
returns,  purchasing  and  manufacturing   efficiencies,   tariffs,  duties  and
inventory  carrying costs.  Gross profit as a percentage of sales decreased from
52.5% in the third  quarter  of fiscal  1996 to 52.3% in the  third  quarter  of
fiscal 1997 primarily because of an increase in the provision for sales returns.

     OPERATING  EXPENSES.  Total operating expenses increased by $2,749,000,  or
32.4%,  in the third  quarter of fiscal 1997  compared with the third quarter of
fiscal 1996 and increased as a percentage of sales from 46.9% to 53.4% primarily
because of $1,491,000 of costs incurred in pursuing  acquisitions.  These costs,
which were incurred in pursuing two significant  acquisitions  that did not come
to fruition,  included  legal,  advisory and accounting  fees and  miscellaneous
expenses.  Without such costs, operating expenses, as a percentage of sales, for
the quarter  ended March 31, 1997 would have been 46.3%  compared with 46.9% for
the same quarter in the prior year.  Primarily  because of higher freight costs,
selling,  marketing  and  distribution  expenses  increased by $892,000 and from
29.7% to 29.8% as a percentage  of sales.  General and  administrative  expenses
increased by $366,000  primarily  because of increased  legal and accounting and
personnel costs, but decreased from 17.2% to 16.5% as a percentage of sales.

         NET INTEREST INCOME.  Primarily  because of the Company's higher levels
of cash available for short-term  investment,  net interest  income in the third
quarter of fiscal 1997  increased by $93,000  compared with the third quarter of
fiscal 1996 and increased as a percentage of sales from 1.4% to 1.6%.

         INCOME TAXES.  Primarily  because of the improved  financial results of
the Company's  Hong Kong  subsidiary,  the Company's  third quarter  fiscal 1997
effective  tax rate was  40.2%,  compared  with  41.5% for the third  quarter of
fiscal 1996.

         NET INCOME.  Net income for the third quarter of fiscal 1997  decreased
by $687,000  and from 4.1% to 0.3% as a percentage  of sales.  Without the costs
incurred in pursuing  acquisitions,  net income would have grown by $208,000 and
increased from 4.1% to 4.5% as a percentage of sales.


NINE MONTHS ENDED MARCH 31, 1997 COMPARED WITH
THE NINE MONTHS ENDED MARCH 31, 1996

         SALES.  In the nine months ended March 31, 1997  compared with the nine
months  ended March 31,  1996,  sales  decreased  by  $1,387,000,  or 1.5%,  due
primarily to lower unit sales of  organizers  and planners  and  secondarily  to
lower sales of refills. Sales of organizers and planners declined by $2,697,000,
or 4.9%, and sales of refills  declined by $2,190,000,  or 6.6%. These decreases
were partially offset by an increase in sales of miscellaneous  products grouped
together as "other,"  which grew by  $3,500,000,  or 160.3%.  Product sales were
primarily  to the office  products  customers  and  secondarily  to mass  market
customers.  Sales to office products customers declined by $3,623,000,  or 7.4%,
and sales to miscellaneous  customers  grouped together as "other"  decreased by
$893,000,  or  12.4%.  These  decreases  were  partially  offset  by  growth  of
$3,128,000, or 10.4%, in sales to mass market customers.

         GROSS  PROFIT.  Gross profit as a percentage  of sales  increased  from
51.3% in the first nine  months of fiscal 1996 to 52.2% in the first nine months
of fiscal 1997 primarily because of improved purchasing efficiencies.

     OPERATING  EXPENSES.  Total  operating  expenses  increased by  $1,704,000,
or5.3%,  in the first nine  months of fiscal 1997  compared  with the first nine
months of fiscal 1996 and increased as a percentage of sales from 35.1% to 37.5%
primarily  because of  $1,491,000  of costs  incurred in pursuing  acquisitions.
These costs,  which were incurred in pursuing two significant  acquisitions that
did not come to  fruition,  included  legal,  advisory and  accounting  fees and
miscellaneous expenses.  Without such costs, operating expenses, as a percentage
of sales,  for the nine  months  ended  March 31,  1997  would  have been  35.8%
compared  with 35.1% for the same period in the prior  year.  Due  primarily  to
increased display costs, selling,  marketing and distribution expenses increased
by $650,000 and from 23.3% to 24.4% as a percentage of sales.  Primarily because
of a decrease in consulting  costs and secondarily  because of a decrease in the
provision for losses on accounts receivable, general and administrative expenses
decreased by $437,000 and from 11.8% to 11.4% as a percentage of sales.

         NET INTEREST INCOME.  Primarily  because of the Company's higher levels
of cash available for short-term  investment,  net interest  income in the first
nine months of fiscal 1997  increased by $448,000  compared  with the first nine
months of fiscal 1996 and increased as a percentage of sales from 0.4% to 1.0%.

         INCOME TAXES.  Primarily  because of the improved  financial results of
the Company's  Hong Kong  subsidiary,  the effective tax rate for the first nine
months of fiscal 1997 was 40.0%,  compared  with 41.5% for the first nine months
of fiscal 1996.

         NET  INCOME.  Net  income  for the nine  months  ended  March 31,  1997
decreased by $430,000 and from 9.7% to 9.4% as a  percentage  of sales.  Without
the costs  incurred in  pursuing  acquisitions,  net income  would have grown by
$465,000 and from 9.7% to 10.4% as a percentage of sales.


SEASONAL FLUCTUATIONS

         The Company  has  historically  experienced  and expects to continue to
experience  significant  seasonal  fluctuations in its sales and other financial
results that it believes  have  resulted and will  continue to result  primarily
from its  customers'  and users'  buying  patterns.  These buying  patterns have
typically  adversely  affected  orders for the  Company's  products in the third
quarter of each fiscal year.

         Although it is  difficult to predict the future  seasonality  of sales,
the Company  believes that future  seasonality  should be influenced at least in
part  by  customer  and  user  buying  patterns   similar  to  those  that  have
historically affected the Company. Quarterly financial results are also affected
by timing and size of orders from large customers, new product introductions and
line extensions,  timing and size of orders for new products, changes in product
mix, customer mix, competition,  large customers' inventory  management,  vendor
and customer pricing, corporate finance activities, general economic conditions,
the health of the retail  environment,  production levels,  supply  constraints,
manufacturing delays and supplier performance.  The seasonality of the Company's
financial  results  and  the  unpredictability  of the  factors  affecting  such
seasonality make the Company's  quarterly and yearly financial results difficult
to predict and subject to significant fluctuation.

LIQUIDITY AND CAPITAL RESOURCES

         The Company's cash and cash  equivalents at March 31, 1997 increased to
$27,838,000  from  $19,765,000  at June 30, 1996. In the nine months ended March
31, 1997, net cash of $16,501,000 provided by operating  activities,  offset net
cash of $3,264,000  and  $5,382,000  used in investing  activities and financing
activities,  respectively.  Of  the  $16,501,000  net  amount  provided  by  the
Company's  operating   activities,   $8,410,000  was  provided  by  net  income,
$13,571,000 was provided by a decrease in accounts receivable and $2,379,000 was
provided by depreciation and  amortization,  which amounts were partially offset
by an  increase of  $3,096,000  in  inventories,  a decrease  of  $2,551,000  in
accounts  payable  and  a  decrease  of  $1,552,000  in  accrued  expenses.  The
$3,264,000  used in the  Company's  investing  activities  was  used to  acquire
primarily  machinery  and  equipment  and  secondarily  computer  equipment  and
software.  Of  the  $5,382,000  net  amount  used  in  the  Company's  financing
activities,  $5,762,000  was used to repurchase  224,300  shares of Common Stock
under the Company's stock repurchase program,  which amount was partially offset
by $390,000  which was provided by the issuance of Common Stock upon exercise of
stock options and warrants.

         Because of the Company's seasonal sales patterns,  accounts  receivable
(net) at March 31, 1997 decreased by 64.5% from the fiscal 1996 year-end amount.
Compared with the March 31, 1996 amount,  accounts receivable (net) increased by
38.4% primarily because of the growth in sales. Primarily due to a change in the
payment terms extended to a large  customer,  the average  collection  period of
accounts receivable at March 31, 1997 was 47 days, compared with 43 days at both
June 30 and March 31, 1996.

         Inventories  at March 31, 1997  increased  by 15.7%  compared  with the
fiscal  1996  year-end  amount  and by 21.2%  from the  March  31,  1996  amount
primarily because of a planned  inventory  build-up done in preparation for the
Company's June quarter back-to-school selling season.

         The  Company's  bank  line of  credit  allows  for  borrowings  and the
issuance  of  commercial  or  standby  letters of credit up to an  aggregate  of
$5,000,000.  Borrowings  under the line of credit  bear  interest  at either the
bank's prime rate or at LIBOR plus 1.75%, at the Company's election, and are due
and payable in full on November 1, 1997.  At March 31,  1997,  Day Runner had no
borrowings  under  its bank  line of  credit  but had used the line of credit to
secure outstanding letters of credit of approximately $1,125,000,  which reduced
the availability under the line of credit to approximately $3,875,000. (See Note
2 to Consolidated Financial Statements.)

         The Company has not incurred  significant  losses or gains from foreign
currency exchange rate fluctuations.  The continuing  expansion of the Company's
operations in Hong Kong, Mexico and the United Kingdom could, however, result in
larger gains or losses as a result of fluctuations in foreign currency  exchange
rates as those  subsidiaries  conduct  business  in whole or in part in  foreign
currencies.

          The Company  believes that cash flow from  operations,  vendor credit
its existing working capital and its bank line of credit will be  sufficient  to
satisfy the Company's anticipated cash requirements at least through the next 12
months.  Nonetheless,  the  Company  may seek  additional  sources of capital as
necessary or appropriate for acquisitions or corporate finance activities, or to
otherwise finance the Company's growth or operations;  however,  there can be no
assurance that such funds if needed will be available on favorable  terms, if at
all.

FORWARD LOOKING STATEMENTS

     With the  exception  of the actual  reported  financial  results  and other
historical  information,  the statements made in the Management's Discussion and
Analysis of Financial  Condition and Results of Operations  are forward  looking
statements that involve risks and uncertainties  that could affect actual future
results. Such risk and uncertainties include, but are not limited to: timing and
size of orders from large customers,  timing and size of orders of new products,
competition,  large  customers'inventory  management,  sales returns,  corporate
finance  activities,  general  economic  conditions,  the  health of the  retail
environment, supply constraints,  supplier performance and other risks indicated
in the Company's filings with the Securities and Exchange Commission.

<PAGE>


PART II --OTHER INFORMATION

Item 6.  Exhibits and Reports on Form 8-K

         (a)   Exhibits

          3.1  Certificate of Incorporation of the Registrant, as amended(1)

          3.2  Bylaws of the Registrant, as amended(2)

         10.1  Consulting  Agreement (including   Warrant  to   purchase  shares
               of the Registrant's Common Stock and Confidentiality Agreement)
               effective April 22, 1997 between the Registrant and
               Alan R. Rachlin

         27.1  Financial Data Schedule

          (b)  Reports on Form 8-K

               No reports on Form 8-K were  filed by the  Company  during the
quarter ended March 31, 1997.



 (1) Incorporated by reference to the Registrant's Transition report on Form
     10-K (File No. 0-19835) filed with the Commission on September 27, 1994.
 (2) Incorporated by reference to the Registrant's Current Report on Form 8-K
     (File No. 0-19835) filed with the Commission on August 5, 1993.


<PAGE>



                                   SIGNATURES


         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned, thereunto duly authorized.


                               Date: May 15, 1997
                               Day Runner, Inc.



                            By:     /s/ MARK A. VIDOVICH
                                    ----------------------------
                                        Mark A. Vidovich
                                        Chairman of the Board and
                                        Chief Executive Officer




                            By:     /s/ DENNIS K. MARQUARDT
                                    ----------------------------
                                        Dennis K. Marquardt
                                        Executive Vice President, Finance
                                        & Administration and
                                        Chief Financial Officer





                              CONSULTING AGREEMENT


         THIS CONSULTING AGREEMENT (this "Agreement"), which includes Exhibits A
and B hereto which are incorporated herein by this reference, is entered into by
and between DAY RUNNER, INC., a Delaware  corporation (the "Company"),  and ALAN
R. RACHLIN,  a resident of Virginia who is operating a consulting  business as a
sole proprietorship ("Consultant"),  and shall be effective as of April 22, 1997
(the "Effective Date").

         NOW, THEREFORE, in consideration of the mutual covenants and agreements
set forth herein, the receipt and sufficiency of which are hereby  acknowledged,
the Company and Consultant agree as follows:

         1. CONSULTANCY.  The Company hereby retains Consultant,  and Consultant
hereby accepts such retention,  upon the terms and subject to the conditions set
forth  herein,  commencing  as of April  22,  1997 and  continuing  through  and
including April 21, 1999 (the "Term").  Consultant shall render such services to
the Company as an independent contractor,  and not as an employee,  agent, joint
venturer or otherwise. Although Consultant is an attorney, it is understood that
such services  shall be rendered as a consultant to, and not as an attorney for,
the Company.  By executing this  Agreement,  the parties hereto  acknowledge and
agree that (i) the  Consulting  Agreement  between the  Company  and  Consultant
effective as of July 28, 1995 the "1995 Consulting  Agreement")  shall terminate
effective  as of the  Effective  Date and (ii) the  warrants to purchase  25,000
shares of the Company's Common Stock issued to Consultant  pursuant to the terms
of the 1995  Consulting  Agreement  have vested as to all such 25,000 shares and
are exercisable in full.

         2. DUTIES.  Consultant shall make himself  available during the Term to
advise the Chief Executive  Officer and such Company  employees as he designates
with regard to such strategic  business  issues and projects as he shall select,
including,  without  limitation,  those  relating  to new or  existing  business
development,  strategic  and tactical  planning,  corporate  finance or business
aspects  of  potential  securities  or other  legal  matters.  Time  devoted  to
Consultant's  duties  as a  member  of the  Company's  Board  of  Directors  and
committees  thereof shall not be considered  as consulting  services  under this
Agreement.  The Company shall be entitled to require  Consultant to make himself
available up to 60 days during the Term (but not more than 10 days in any single
month) for the  performance of consulting  services  hereunder at such times and
places as are mutually  satisfactory to the Company and  Consultant.  Consultant
will  travel  to the  Company's  principal  offices  as  necessary  to meet with
management  but will not  otherwise  be  required  to perform  any of his duties
outside of Virginia.

         3.  COMPENSATION.  In consideration  for his agreement herein to render
consulting services to the Company, the Company agrees to issue to Consultant as
of the Effective Date the warrants in the form attached hereto as Exhibit A (the
"Warrants")  and shall use reasonable  efforts to cause the securities  issuable
upon exercise  thereof to be registered  under the Securities Act of 1933 during
the period they are exercisable.  If Consultant performs greater than 60 days of
consulting  services during the Term at the CEO's request,  Consultant  shall be
compensated  in cash at the rate of  $2,500  per each  such day in  excess of 60
days.

         4. EXPENSES.  Any and all expenses  incurred by Consultant in rendering
consulting  services  hereunder  shall be borne by Consultant,  such expenses to
include travel within the  Virginia-Washington  D.C.-area,  secretarial  support
(unless  provided  with the CEO's  permission  by an employee  of the  Company),
office  supplies,  telephone  (unless long distance),  overhead,  meals,  market
research,  seminars,  textbooks and computer time. The Company shall pay all its
own  expenses  incurred  by it in  connection  with  such  consulting  and shall
reimburse  Consultant for all long distance  telephone  charges and expenses for
travel  (including  transportation,  hotel,  meals and other reasonable  charges
resulting from such travel)  outside of the  Virginia-Washington  D.C.- area and
for  such  other  expenses  as are  authorized  by the  CEO as  appropriate  for
reimbursement.

         5. TERMINATION.  Consultant's retention hereunder shall continue during
the  Term  unless  earlier   terminated  by  Consultant's  death  or  by  lawful
termination of this Agreement  after breach hereof by Consultant.  Neither party
may terminate this Agreement for breach except after providing written notice to
the other of the alleged breach (specifically  describing therein in full detail
the basis for such  alleged  breach) and  allowing 30 days after such notice for
the other party to cure such breach or cease breaching the Agreement.

          6.  CONFIDENTIALITY.  Consultant  shall execute on the date hereof and
     send to the  Company  the  Confidentiality  Agreement  attached  hereto  as
     Exhibit B (the "Confidentiality Agreement").

         7.   MISCELLANEOUS.

          7.1 Notices. Except as otherwise noted herein, all notices pursuant to
     this  Agreement  shall be in writing,  shall  specifically  reference  this
     Agreement  and shall be deemed duly sent and given upon actual  delivery to
     and receipt by the relevant party (which in the case of the Company,  shall
     be the CEO).

          7.2 Legal Advice and  Construction  of Agreement.  Both parties hereto
     have  received  independent  legal  advice with respect to, and neither has
     relied  upon the  other (or his or its  advisors)  in,  entering  into this
     Agreement.

          7.3 Entire Agreement.  This Agreement,  the Confidentiality  Agreement
     and the Warrants  constitute a single  integrated  contract  expressing the
     entire  agreement of the parties with respect to the subject  matter hereof
     and supersede all prior and contemporaneous oral and written agreements and
     discussions with respect to the subject matter hereof.

          7.4 Amendment and Waiver. This Agreement and each provision hereof may
     be amended,  modified,  supplemented  or waived only by a written  document
     specifically identifying this Agreement and signed by both parties hereto.

          7.5  Specific  Performance.  Each party  hereto  may  obtain  specific
     performance to enforce its/his rights hereunder and each party acknowledges
     that failure to fulfill its/his obligations to the other party hereto would
     result in irreparable harm.

          7.6 Virginia Law. This Agreement was  negotiated and delivered  within
     the  Commonwealth of Virginia and the rights and obligations of the parties
     hereto shall be construed and enforced in  accordance  with and governed by
     the internal (and not the conflict of laws) laws of Virginia  applicable to
     the construction  and enforcement of contracts  between parties resident in
     Virginia which are entered into and fully performed in Virginia. Any action
     or  proceeding  arising out of,  relating to or concerning  this  Agreement
     shall be filed in the state  courts of the County of Fairfax,  Commonwealth
     of  Virginia  or in a U.S.  District  Court  in  the  Eastern  District  of
     Virginia.  The parties hereby waive the right to object to such location on
     the basis of venue.

          7.7  Attorney's  Fees.  In the event a lawsuit is instituted by either
     party  concerning a dispute under this Agreement,  the prevailing  party in
     such  lawsuit  shall be  entitled  to  recover  from the  losing  party all
     reasonable  attorneys'  fees,  costs of suit and  expenses  (including  the
     reasonable  fees,  costs and expenses of appeals),  in addition to whatever
     damages or other relief the injured  party is  otherwise  entitled to under
     law or equity.

          7.8 Force Majeure.  Neither party hereto shall be deemed in default if
     its/his  performance  of  obligations   hereunder  is  delayed  or  becomes
     impossible  or  impracticable  by  reason  of any  act of God,  war,  fire,
     earthquake,  strike, civil commotion,  epidemic,  or any other cause beyond
     such party's reasonable control.

          7.9 Successors and Assigns. Neither party may assign this Agreement or
     any of  its/his  rights or  obligations  hereunder  to any  third  party or
     entity, and this Agreement may not be involuntarily assigned or assigned by
     operation of law,  without the prior  written  consent of the  nonassigning
     party, which consent may be given or withheld by such nonassigning party in
     the sole exercise of its/his discretion, except that the Company may assign
     this Agreement to a corporation acquiring: (1) 50% or more of the Company's
     capital stock in a merger or acquisition;  or (2) all or substantially  all
     of the assets of the  Company  in a single  transaction;  and  except  that
     Consultant   may  transfer  or  assign  his  rights  under  this  Agreement
     voluntarily,  involuntarily  or by  operation of law upon or as a result of
     his death to his  heirs,  estate  and/or  personal  representative(s).  Any
     prohibited  assignment or attempted  assigned shall be null and void.  This
     Agreement  shall be  binding  upon and inure to the  benefit of each of the
     parties  hereto  and  their  respective  lawful  successors  and  permitted
     assigns.

          7.10 Limitation of Damages.  Except as expressly set forth herein,  in
     any action or proceeding  arising out of,  relating to or  concerning  this
     Agreement,  including any claim of breach of contract,  liability  shall be
     limited  to  compensatory  damages,  proximately  caused by the  breach and
     neither party shall, under any circumstances,  be liable to the other party
     for consequential,  incidental,  indirect or special damages, including but
     not limited to lost profits or income, even if such party has been apprised
     of the likelihood of such damages occurring.

          7.11  Counterparts.  This  Agreement may be executed in  counterparts,
     each of which  shall  be  deemed  an  original  and  which  together  shall
     constitute one and the same instrument.

DAY RUNNER, INC.                                     ALAN R. RACHLIN


By:/s/ Mark Vidovich                            By: /s/ Alan R. Rachlin
   -------------------------------------        -----------------------------
    Mark Vidovich, Chief Executive Officer          Alan R. Rachlin

Date:  April 22, 1997                              Date:  April 22, 1997



<PAGE>



                                       

                                    EXHIBIT A

                        WARRANTS TO PURCHASE COMMON STOCK
                                       OF
                                DAY RUNNER, INC.



         THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED
UNDER THE  SECURITIES  ACT OF 1933 AND HAVE BEEN ACQUIRED FOR INVESTMENT AND NOT
WITH A VIEW TO, OR IN CONNECTION WITH, THE SALE OR DISTRIBUTION THEREOF. NO SUCH
SALE OR DISTRIBUTION MAY BE EFFECTED WITHOUT AN EFFECTIVE REGISTRATION STATEMENT
RELATING THERETO OR AN OPINION OF COUNSEL  SATISFACTORY TO THE COMPANY THAT SUCH
REGISTRATION IS NOT REQUIRED.

                              Warrants to Purchase
                          25,000 Shares of Common Stock


                                DAY RUNNER, INC.

             INCORPORATED UNDER THE LAWS OF THE STATE OF CALIFORNIA

                            Void after April 21, 2007


         THE WARRANTS  evidenced by this  certificate  have been issued for good
and  valuable  consideration,  the receipt and  sufficiency  of which are hereby
acknowledged.

         THIS  CERTIFICATE  evidences  the right of Alan R.  Rachlin to purchase
25,000 shares of Common Stock, without par value (the "Shares"),  of Day Runner,
Inc., a Delaware  corporation (the "Company"),  at the Warrant Price (as defined
below), subject, however, to the terms and conditions hereinafter set forth.

         1. Term of Warrants.  The  Warrants  may be  exercised  only during the
period  commencing  on May 22,  1997  through the close of business on April 21,
2007 (the "Warrant  Term"),  and may be exercised  only in  accordance  with the
terms and conditions hereinafter set forth.

         2.       Exercise of Warrants.

                  (a) Right to  Exercise.  The  Warrants  shall  vest and become
exercisable  cumulatively  in 24  equal  monthly  installments,  as  long as the
Consulting  Agreement  between the Company  and Alan R.  Rachlin  ("Consultant")
effective as of April 22, 1997 (the "Consulting  Agreement") has not terminated,
with the first monthly  installment  vesting on May 22, 1997 and one  additional
monthly  installment  vesting on the 22nd day of each of the 23 calendar  months
thereafter;  provided, however, that notwithstanding the foregoing, in the event
that Consultant has performed a total of:

     (i)  30 days of consulting services under the Consulting Agreement prior to
          April  22,  1998,   then  (A)  the  Warrants  shall  vest  and  become
          exercisable  immediately  as to such  number of  additional  shares as
          shall make the Warrants then vested and  exercisable  as to a total of
          12,500 shares less that number of shares,  if any,  previously  issued
          upon  exercise  of  the  Warrants,  and  (B)  the  Warrants  as to the
          remaining 12,500 shares subject thereto, subject to earlier vesting as
          provided in subpart (ii) of this Section  2(a),  shall vest and become
          exercisable  in  12  equal  monthly  installments,   as  long  as  the
          Consulting  Agreement has not terminated,  with the first such monthly
          installment  vesting  on May  22,  1998  and  one  additional  monthly
          installment  vesting on the 22nd day of each of the 11 calendar months
          thereafter; or

     (ii) 60 days of consulting services under the Consulting Agreement prior to
          April 22, 1999,  then the Warrants  shall vest and become  exercisable
          immediately as to all remaining shares as to which the Warrants are
          not then vested.

                  (b) Method of  Exercise;  Payment;  Issuance of New  Warrants;
Transfer  and  Exchange.  The  Warrants  may be  exercised  by the holder of the
Warrants,  in whole or in part, by the surrender of this  Certificate,  properly
endorsed,  at the  principal  office of the  Company,  and by the payment to the
Company by certified or cashier's check of the then applicable Warrant Price. In
the  event of any  exercise  of the  Warrants,  certificates  for the  Shares so
purchased  shall be delivered to the holder of the Warrants  within a reasonable
time after the Warrants  shall have been so  exercised,  and unless the Warrants
have expired, a new certificate representing the right to purchase the number of
Shares,  if any, with respect to which this Certificate shall not then have been
exercised  shall also be issued to the  holder  within  such time.  All such new
certificates  shall be dated the date  hereof and shall be  identical  with this
Certificate except as to the number of Shares issuable pursuant thereto.

                  (c)  Restrictions  on  Exercise.   The  Warrants  may  not  be
exercised if the issuance of the Shares upon such  exercise  would  constitute a
violation of any applicable  federal or state  securities  laws or other laws or
regulations.  As a condition  to the exercise of the  Warrants,  the Company may
require the holder of the Warrants to make such  representations  and warranties
to the Company as may be required by applicable law or regulation.

         3. Stock Fully Paid;  Reservations of Shares. The Company covenants and
agrees that all Shares will,  upon issuance and payment in accordance  herewith,
be fully paid, validly issued and  nonassessable.  The Company further covenants
and agrees  that  during the  Warrant  Term the  Company  will at all times have
authorized  and  reserved  for the  purpose  of the issue upon  exercise  of the
Warrants at least the maximum number of Shares as are issuable upon the exercise
of the Warrants.

          4.  Adjustment of Purchase Price and Number of Shares.  The number and
     kind of  securities  purchasable  upon the exercise of the Warrants and the
     Warrant  Price  shall be subject to  adjustment  from time to time upon the
     happening of certain events, as follows:

                  (a) Consolidation, Merger or Reclassification.  If the Company
at  any  time  while  the  Warrants  remain   outstanding  and  unexpired  shall
consolidate  with  or  merge  into  any  other  corporation,   or  sell  all  or
substantially all of its assets to another corporation,  or reclassify or in any
manner change the securities then  purchasable upon the exercise of the Warrants
(any of which shall  constitute  a  "Reorganization"),  then lawful and adequate
provision shall be made whereby this Certificate  shall thereafter  evidence the
right to purchase such number and kind of securities and other property as would
have been issuable or  distributable on account of such  Reorganization  upon or
with  respect  to the  securities  which  were  purchasable  under the  Warrants
immediately prior to the  Reorganization.  The Company shall not effect any such
Reorganization  unless prior to or simultaneously with the consummation  thereof
the  successor  corporation  (if other  than the  Company)  resulting  from such
Reorganization  shall  assume  by  written  instrument  executed  and  mailed or
delivered  to the  holder of the  Warrants,  at the last  address  of the holder
appearing on the books of the Company,  the  obligation to deliver to the holder
such shares of stock,  securities or assets as, in accordance with the foregoing
provisions, the holder may be entitled to purchase.  Notwithstanding anything in
this Section 4(a) to the contrary,  the prior two sentences shall be inoperative
and of no force and effect and those Warrants which are unexercised shall expire
on the  completion  of such  Reorganization  if upon the  completion of any such
Reorganization  the stockholders of the Company  immediately prior to such event
do not own at least 50% of the equity interest of the corporation resulting from
such  Reorganization,  the notice  required by Section 4(e) hereof has been duly
given and the  Warrants  were  fully  exercisable  at the time such  notice  was
provided.

                  (b)  Subdivision or  Combination of Shares.  If the Company at
any time while the Warrants remain  outstanding and unexpired shall subdivide or
combine  its Common  Stock,  the  Warrant  Price shall be adjusted to that price
determined by multiplying the Warrant Price in effect  immediately prior to such
subdivision or combination by a fraction (i) the numerator of which shall be the
total number of shares of Common  Stock  outstanding  immediately  prior to such
subdivision or combination  and (ii) the denominator of which shall be the total
number of shares of Common Stock outstanding  immediately after such subdivision
or combination.

                  (c)    Certain  Dividends  and  Distributions.  If the Company
at any time while the Warrants are outstanding and unexpired shall take a record
of the holders of its Common Stock for the purpose of:

                           (i)  Stock  Dividends.  Entitling  them to receive a
dividend payable in,  or other distribution  without  consideration  of, Common
Stock,  then  the  Warrant Price  shall be adjusted to that price determined by
multiplying  the Warrant Price in effect immediately prior to  each dividend or
distribution by a fraction (A) the numerator of which shall be the total  number
of shares  of Common  Stock  outstanding immediately  prior to such  dividend or
distribution,  and (B) the denominator  of which  shall be the total  number  of
shares  of  Common  Stock  outstanding  immediately  after such  dividend   or
distribution; or

                           (ii)     Distribution  of  Assets,  Securities,  etc.
Making any  distribution  without consideration  with  respect to its Common
Stock  (other than a cash  dividend) payable otherwise than in its Common Stock,
the holder of  the Warrants  shall, upon  the exercise  thereof, be  entitled to
receive, in addition to the number of Shares receivable thereupon, and without
payment of any additional consideration therefor,  such assets or  securities as
would have been payable to him as owner of that number of Shares  receivable by
exercise of the Warrants had he been the holder of record of such Shares on the
record date for such distribution, and an appropriate provision therefor shall
be made a part of any such distribution.

                  (d)  Adjustment of Number of Shares.  Upon each  adjustment in
the Warrant Price pursuant to Subsections  (b) or (c) (i) of this Section 4, the
number  of  Shares  purchasable  hereunder  shall  be  adjusted  to that  number
determined by multiplying the number of Shares  purchasable upon the exercise of
the Warrants  immediately prior to such adjustment by a fraction,  the numerator
of which shall be the Warrant Price immediately prior to such adjustment and the
denominator  of which  shall be the Warrant  Price  immediately  following  such
adjustment.

                  (e)      Notice.  In case at any time:

                           (i)      The Company shall pay any  dividend  payable
in stock upon its Common Stock or make any distribution, excluding a cash
dividend, to the holders of its Common Stock;

                           (ii)     The Company shall offer for subscription pro
rata to the holders of its Common Stock any additional shares of stock of any 
class or other rights;

                           (iii)    There shall be any  reclassification  of the
Common  Stock of the  Company, or consolidation or merger of the  Company  with,
or sale of all or substantially all of its  assets  to,  another corporation; or

                           (iv)     There shall be a voluntary or involuntary
dissolution,  liquidation or winding up of the Company;

then, in any one or more of such cases,  the Company shall give to the holder of
the Warrants at least 10 days' prior written  notice (or, in the event of notice
pursuant to Section  4(e)(iii),  at least 30 days' prior written  notice) of the
date on which the books of the Company  shall  close or a record  shall be taken
for such dividend, distribution or subscription rights or for determining rights
to vote in respect to any such  reclassification,  consolidation,  merger, sale,
dissolution,  liquidation  or winding  up. Such  notice in  accordance  with the
foregoing  clause  shall  also  specify,  in  the  case  of any  such  dividend,
distribution  or  subscription  rights,  the date on which the holders of Common
Stock  shall  be  entitled  thereto,  and such  notice  in  accordance  with the
foregoing  clause  shall also  specify  the date on which the  holders of Common
Stock shall be entitled to exchange  their Common Stock for  securities or other
property deliverable upon such  reclassification,  consolidation,  merger, sale,
dissolution,  liquidation  or winding up, as the case may be. Each such  written
notice shall be given by first-class  mail,  postage  prepaid,  addressed to the
holder of the Warrants at the address of the holder as shown on the books of the
Company.

                  (f) No Change  in  Certificate.  The form of this  Certificate
need not be changed  because of any  adjustment  in the Warrant  Price or in the
number of Shares purchasable on its exercise. The Warrant Price or the number of
Shares shall be  considered  to have been so changed as of the close of business
on the date of adjustment.

         5.       Fractional  Shares.  No  fractional  Shares will be issued in
connection  with any  subscription hereunder but, in lieu of such  fractional
Shares,  the Company shall make a cash payment therefor upon the basis of the 
fair market value of the Shares.

         6.  Transfer  and Exchange of  Warrants.  Subject to the terms  hereof,
including, without limitation,  Section 7, the Warrants and all rights hereunder
are  transferable,  in whole or in part, on the books of the Company  maintained
for such purpose at its  principal  office  referred to above by the  registered
holder hereof in person or by its duly  authorized  attorney,  upon surrender of
the Warrants properly endorsed and upon payment of any necessary transfer tax or
other governmental charge imposed upon such transfer. Upon any partial transfer,
the Company will issue and deliver to such holder a new Warrant or Warrants with
respect to the shares of Common Stock not so transferred.  Each taker and holder
of the  Warrants,  by taking or holding the same,  consents  and agrees that the
Warrants  when  endorsed in blank shall be deemed  negotiable  and that when the
Warrants  shall have been so endorsed,  the holder  hereof may be treated by the
Company and all other persons  dealing with the Warrants,  as the absolute owner
hereof  for any  purpose  and as the  person  entitled  to  exercise  the rights
represented  hereby, or to the transfer hereof on the books of the Company,  any
notice to the contrary  notwithstanding;  but until such transfer on such books,
the  Company  may  treat  the  registered  holder  hereof  as the  owner for all
purposes.

                  The Warrants are  exchangeable at such office for Warrants for
the same  aggregate  number  of  shares of Common  Stock,  all new  Warrants  to
represent the right to purchase such number of shares as the holder hereof shall
designate at the time of such exchange.

         7. Restrictions on Transfer of Warrants. The holder of the Warrants, by
acceptance  hereof,   agrees  that,  absent  an  effective   notification  under
Regulation A or a  registration  statement,  in either case under the Securities
Act of 1933,  covering the disposition of the Warrants or Common Stock issued or
issuable upon exercise hereof,  such holder will not sell,  transfer,  pledge or
hypothecate  any or all of such  Warrants or Common  Stock,  as the case may be,
unless such sale or transfer will be exempt from the registration and prospectus
delivery  requirements  of the  Securities  Act of  1933  and  applicable  state
securities  laws, and such holder  consents to the Company making a notification
on its records or giving  instructions  to any transfer agent of the Warrants or
such Common Stock in order to implement such restriction on transferability.

         8. No Rights as Shareholder. The holder of the Warrants, as such, shall
not be entitled to vote or receive  dividends or be considered a stockholder  of
the Company for any purpose, nor shall anything in this Certificate be construed
to confer on such holder, as such, any rights of a stockholder of the Company or
any right to vote, give or withhold consent to any corporate  action, to receive
notice of meetings of stockholders,  to receive dividends or subscription rights
or otherwise.

         9.       Definitions.  As used in this Certificate:

                  (a)  "Warrants" shall mean the rights evidenced by this
                        Certificate.

                  (b)  "Warrant  Price" shall mean the per share  closing  sales
price of the  Company's  Common  Stock as quoted on The Nasdaq  Stock  Market on
April 22, 1997, as adjusted in accordance with Section 4 hereof.

                  Dated as of April 22, 1997.

                                                           DAY RUNNER, INC.


                                                     By: /s/Mark Vidovich
                                                         ----------------------
                                                         Mark Vidovich,
                                                         Chief Executive Officer

Attest:


By:  /s/ Dennis K. Marquardt
     ------------------------
         Dennis K. Marquardt



<PAGE>






                                DAY RUNNER, INC.

                                SUBSCRIPTION FORM

         (To be completed and signed only upon exercise of the Warrants)


TO:      Day Runner, Inc.
         15295 Alton Parkway
         Irvine, CA  92718

         Attention:  Secretary


         The  undersigned,  the  holder  and  registered  owner of the  attached
Warrants,  hereby  irrevocably  and  unconditionally  elects  to  exercise  such
Warrants and to purchase * shares of Day Runner,  Inc.  Common Stock pursuant to
the terms and conditions thereof,  and herewith tenders a check in the amount of
$_________ in full payment of the purchase  price for such shares,  and requests
that the  certificate(s)  for such shares be issued in the name of and delivered
to:

                         (Please print name and address)


                           ------------------------------------

                           ------------------------------------

                           ------------------------------------

                           ------------------------------------


Dated: __________________            Signature:________________________



- ---------------------

         *Insert  here  the  number  of  shares  called  for on the  face of the
Warrants  (or in the case of  partial  exercise,  that  portion  as to which the
Warrants are being  exercised),  without  making any  adjustment  for additional
Common Stock or any other  securities or property  which,  under the  adjustment
provisions of the Warrants, may be deliverable upon exercise.



<PAGE>




                                    EXHIBIT B

                            CONFIDENTIALITY AGREEMENT


          AGREEMENT,  dated  and made  effective  as of this  22nd day of April,
     1997,   by  and   between  Day  Runner,   Inc.,   a  Delaware   corporation
     ("Discloser"), and Alan R. Rachlin, a Virginia resident ("Disclosee");

         WHEREAS,  Discloser  intends to provide Disclosee with certain data and
other information possibly of a confidential or proprietary nature to Discloser;
and

         WHEREAS,  Discloser considers certain of this information  confidential
but is willing to provide such information to Disclosee on a confidential basis;

         NOW, THEREFORE,  for good and valuable  consideration,  the receipt and
sufficiency  of which are  hereby  acknowledged,  the  parties  hereto  agree as
follows:

         1. For purposes of this Agreement, the term "Confidential  Information"
shall mean that  information of Discloser  which is disclosed to Disclosee under
the  Consulting  Agreement,  effective  as of the date hereof by and between the
Discloser and Disclosee and which is in written, graphic, recorded, photographic
or any machine readable form, and which is conspicuously marked as confidential.

         2. (a) Disclosee will use such Confidential Information for his own use
only and shall use the same degree of care he uses to protect and  safeguard the
confidentiality  of  his  own  proprietary  information  to  not  disclose  such
Confidential  Information  to any person or persons  other than his attorneys or
accountants. Disclosee covenants that such degree of care is reasonably designed
to protect the  confidentiality  of  Disclosee's  proprietary  and  confidential
information.

                  (b)      Disclosee  shall not be liable for  disclosure of any
                           such  Confidential  Information if the same:

                           (i)      was in the public domain at the time it was
                                    disclosed;

                           (ii)     was known to Disclosee prior to the time of
                                    disclosure;

                           (iii)    is disclosed with the prior written approval
                                    of Discloser;

                           (iv)     is or becomes publicly known through no
                                    wrongful act of Disclosee;

                           (v)      is disclosed after two years from the date
                                    of this Agreement;

                           (vi)     was  or is  independently  developed  by
                                    Disclosee  without  any  use  of  the
                                    Confidential Information;

                           (vii)    becomes  known  to  Disclosee  from a source
                                    other than Discloser  without breach of this
                                    Agreement by Disclosee;

                           (viii)   is or has been  furnished  by  Discloser  to
                                    others  not in a  confidential  relationship
                                    with Discloser without  restrictions similar
                                    to or  stricter  than  those  herein  on the
                                    right  of  the  receiving  party  to  use or
                                    disclose;

                           (ix)     is  received  by  Disclosee  after  written
                                    notification  to  Discloser  that Disclosee
                                    will not accept any further information;

                           (x)      is disclosed  pursuant to the order or
                                    requirement  of a court,  administrative
                                    agency, or other governmental body; or

                           (xi)     is disclosed  pursuant to  litigation
                                    involving  Disclosee and relating to the
                                    information disclosed hereunder.

                  (c) In the  event  of a  disclosure  under  subsection  (b)(x)
above,   Disclosee  shall  give  Discloser  written  notice  of  such  order  or
requirement  as soon as  practicable  prior to  disclosure  of the  Confidential
Information.

          3. The provisions of this Agreement  shall supersede the provisions of
     any legends which may be affixed to any Confidential  Information  provided
     by Discloser to Disclosee.

         4. This document  contains the entire agreement  between the parties as
to the subject  matter  hereof and  supersedes  any previous or  contemporaneous
understandings,  commitments or agreements,  oral or written, as to such subject
matter. This Agreement can only be amended by a written document executed by the
parties hereto.

          5. This Agreement shall be governed by the laws of the Commonwealth of
     Virginia.
         
         IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
executed  by  their  duly  authorized  representatives  as  of  the  date  first
above-written.

                                               Understood and Agreed:

"Discloser"                                    "Disclosee"

DAY RUNNER, INC.                                ALAN R. RACHLIN



By: /s/ Mark Vidovich                   Signature: /s/ Alan R. Rachlin
- --------------------------------------  ------------------------------
     Mark Vidovich                            Alan R. Rachlin

<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     This Schedule Contains Summary Financial Information Extracted From The 
Consolidated Balance Sheet And The Consolidated Statement Of Income Filed As
Part Of The Quarterly Report On Form 10-Q And Is Qualified In Its Entirety By
Reference To Such Quarterly Report On Form 10-Q.
</LEGEND>
<CIK>                         0000853102                     
<NAME>                        Day Runner, Inc.
       
<S>                             <C>
<PERIOD-TYPE>                   9-mos
<FISCAL-YEAR-END>                              Jun-30-1997
<PERIOD-END>                                   Mar-31-1997
<CASH>                                         27,838
<SECURITIES>                                        0
<RECEIVABLES>                                  14,734
<ALLOWANCES>                                    7,123
<INVENTORY>                                    23,189
<CURRENT-ASSETS>                               68,417
<PP&E>                                         16,561
<DEPRECIATION>                                  8,080
<TOTAL-ASSETS>                                 77,236
<CURRENT-LIABILITIES>                          14,629
<BONDS>                                             0
                               0
                                         0
<COMMON>                                            6
<OTHER-SE>                                     62,537
<TOTAL-LIABILITY-AND-EQUITY>                   77,236
<SALES>                                        89,583
<TOTAL-REVENUES>                               89,583
<CGS>                                          42,783
<TOTAL-COSTS>                                  42,783
<OTHER-EXPENSES>                               33,641
<LOSS-PROVISION>                                    0
<INTEREST-EXPENSE>                               (858)
<INCOME-PRETAX>                                14,017
<INCOME-TAX>                                    5,607
<INCOME-CONTINUING>                             8,410
<DISCONTINUED>                                      0
<EXTRAORDINARY>                                     0
<CHANGES>                                           0
<NET-INCOME>                                    8,410
<EPS-PRIMARY>                                    1.26
<EPS-DILUTED>                                    1.26
        


</TABLE>


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