DAY RUNNER INC
10-Q, 1997-11-14
BLANKBOOKS, LOOSELEAF BINDERS & BOOKBINDG & RELATD WORK
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                                    FORM 10-Q
                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

(Mark One)
|X|      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 1997

                                       OR

|_|      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

For the transition period from                 to                .

                         Commission file number 0-19835

                                DAY RUNNER, INC.
             (Exact name of registrant as specified in its charter)

       Delaware                                               95-3624280
 (State or other jurisdiction                              (I.R.S. Employer
    of incorporation or organization)                   Identification Number)

                               15295 Alton Parkway
                            Irvine, California 92618
              (Address and zip code of principal executive offices)

                                 (714) 680-3500
              (Registrant's telephone number, including area code)

         Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
Registrant  was required to file such  reports) and (2) has been subject to such
filing requirements for the past 90 days.

                                  Yes |X| No|_|

         Indicate the number of shares outstanding of each of the  registrant's
classes of Common Stock, as of the latest practicable date:

                                              Number of Shares Outstanding
            Class                                at November 11, 1997
- -------------------------------          -------------------------------------
Common Stock, $0.001 par value                          5,635,804

<PAGE>


                                                            

                                DAY RUNNER, INC.

                                      INDEX


                                                                  Page Reference

COVER PAGE...............................................................1

INDEX    ................................................................2

PART I -- FINANCIAL INFORMATION

         Item 1.     Consolidated Financial Statements

                     Consolidated Balance Sheets
                       September 30, 1997 and June 30, 1997..............3

                     Consolidated Statements of Income
                       Three Months Ended September 30, 1997 and 1996.....4
                     Consolidated Statements of Cash Flows
                       Three Months Ended September 30, 1997 and 1996.....5

                     Notes to Consolidated Financial Statements...........6

         Item 2.     Management's Discussion and Analysis of
                     Financial Condition and Results of Operations........9

PART II -- OTHER INFORMATION

         Item 6.     Exhibits and Reports on Form 8-K....................13

SIGNATURES...............................................................15


<PAGE>


PART I -- FINANCIAL INFORMATION
Item 1.  Consolidated Financial Statements.
<TABLE>
<CAPTION>
                        
                         DAY RUNNER, INC. AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                             (Dollars in thousands)

                                     ASSETS
                                                                                         September 30,     June 30,
                                                                                           1997            1997
                                                                                          (unaudited)      (audited)
                                                                                          -----------      ---------
<S>                                                                                     <C>                <C>    
Current assets:
     Cash and cash equivalents.......................................................    $   8,080        $  15,550
     Accounts receivable (less allowances for doubtful accounts and sales returns
          and other allowances of $10,912 and $8,664 at September 30, 1997 and
          June 30, 1997, respectively)...............................................       24,646           22,303
     Inventories.....................................................................       28,845           23,406
     Prepaid expenses and other current assets.......................................        2,378            2,409
     Deferred income taxes...........................................................        6,386            6,386
                                                                                          --------         --------
          Total current assets.......................................................       70,335           70,054
                                                                                         ---------        ---------

Property and equipment -- At cost:
     Machinery and equipment.........................................................       11,103           10,316
     Data processing equipment and software..........................................        6,041            5,863
     Leasehold improvements..........................................................        1,975            1,838
     Vehicles........................................................................          167              214
                                                                                         ---------        ---------
          Total......................................................................       19,286           18,231
     Accumulated depreciation and amortization.......................................      (10,628)          (9,543)
                                                                                         ---------        ---------
     Property and equipment -- net...................................................        8,658            8,688
                                                                                         ---------        ---------
Other assets.........................................................................          562              138
                                                                                         ---------        ---------
Total assets.........................................................................    $  79,555        $  78,880
                                                                                         =========        =========
                      LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
     Lines of credit.................................................................     $    376        $     452
     Accounts payable................................................................       11,116            8,320
     Accrued expenses................................................................       11,849            9,500
     Income taxes payable............................................................        2,770            1,049
     Current portion of capital lease obligations....................................           17               23
                                                                                          --------         --------
          Total current liabilities..................................................       26,128           19,344
                                                                                         ---------        ---------
Long-term liabilities:
     Capital lease obligations.......................................................           30               52
                                                                                         ---------        ---------
Stockholders' equity:
     Preferred stock (1,000,000 shares authorized, $0.001 par value; no shares issued
         or outstanding).............................................................
     Common stock (14,000,000 shares authorized, $0.001 par value; 6,458,978 and
         6,364,429  issued  ...and   5,598,084  and  5,851,329   outstanding  at
         September 30,
          1997 and June 30, 1997, respectively)......................................            6                6
     Additional paid-in capital......................................................       24,937           23,759
     Retained earnings...............................................................       53,520           49,168
     Cumulative translation adjustment...............................................           40               92
     Treasury stock:  at cost (860,894 and 513,100 shares at September 30, 1997 and
         June 30, 1997, respectively)................................................      (25,106)         (13,541)
                                                                                         ---------        ----------
          Total stockholders' equity.................................................       53,397           59,484
                                                                                         ---------        ---------
Total liabilities and stockholders' equity...........................................    $  79,555        $  78,880
                                                                                         =========        =========

     See accompanying notes to consolidated financial statements.

</TABLE>

<PAGE>

<TABLE>
<CAPTION>


                        DAY RUNNER, INC. AND SUBSIDIARIES
                        CONSOLIDATED STATEMENTS OF INCOME
                                   (Unaudited)
                    (In thousands, except per share amounts)


                                                                                               Three Months Ended
                                                                                                   September 30,
                                                                                                 1997       1996
                                                                                                 ----       ----

<S>                                                                                          <C>           <C>    
Sales...................................................................................      $  38,138   $  33,549
Cost of goods sold......................................................................         18,032      15,964
                                                                                              ---------   ---------
Gross profit............................................................................         20,106      17,585
                                                                                              ---------   ---------

Operating expenses:
     Selling, marketing and distribution................................................          9,302       7,988
     General and administrative.........................................................          3,764       3,394
                                                                                              ---------   ---------
       Total operating expenses.........................................................         13,066      11,382
                                                                                              ---------   ---------

Income from operations..................................................................          7,040       6,203
Net interest income.....................................................................             95         210
                                                                                              ---------   ---------

Income before provision for income taxes................................................          7,135       6,413
Provision for income taxes..............................................................          2,783       2,565
                                                                                              ---------   ---------
Net income..............................................................................      $   4,352   $   3,848
                                                                                              =========   =========

Earnings per common and common equivalent share.........................................      $   0.70    $   0.57
                                                                                              ========    ========

Weighted average number of common and common
     equivalent shares..................................................................          6,256       6,710
                                                                                              =========   =========
</TABLE>

     See accompanying notes to consolidated financial statements.


<PAGE>
<TABLE>
<CAPTION>


                        DAY RUNNER, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (Unaudited)
                             (Dollars in thousands)

                                                                                           Three Months Ended
                                                                                               September 30,
                                                                                             1997        1996
                                                                                             ----        ----
<S>                                                                                     <C>           <C>
Cash flows from operating activities:
    Net income....................................................................        $  4,352     $ 3,848
    Adjustments to reconcile net income to net cash provided by (used in)
      operating activities:
       Depreciation and amortization..............................................           1,074         756
       Provision for losses on accounts receivable................................                         113
       Changes in operating assets and liabilities:
          Accounts receivable.....................................................          (1,931)     (1,187)
          Inventories.............................................................          (4,160)      2,202
          Prepaid expenses and other current assets...............................              40         193
          Income taxes receivable.................................................                       1,930
          Accounts payable........................................................           2,063        (601)
          Accrued expenses........................................................           1,938         864
          Income taxes payable....................................................           1,719         654
                                                                                         ---------   ---------
             Net cash provided by operating activities............................           5,095       8,772
                                                                                         ---------   ---------
Cash flows from investing activities:
    Purchase of business..........................................................            (318)
    Acquisition of property and equipment.........................................            (897)     (1,291)
    Other assets..................................................................             (38)          5
                                                                                         ----------  ---------
         Net cash used in investing activities....................................          (1,253)     (1,286)
                                                                                         ----------  ----------
Cash flows from financing activities:
    Net repayment under lines of credit...........................................            (888)
    Repayment of capital lease obligations........................................             (33)
    Net proceeds from issuance of common stock....................................           1,178         219
    Repurchase of common stock....................................................         (11,565)
                                                                                         ----------  ---------
         Net cash (used in) provided by financing activities......................         (11,308)        219
                                                                                         ----------  ---------
Effect of exchange rate changes in cash...........................................              (4)         (8)
                                                                                         ----------  ----------
Net (decrease) increase in cash and cash equivalents..............................          (7,470)      7,697
Cash and cash equivalents at beginning of period..................................          15,550      19,765
                                                                                         ---------   ---------
Cash and cash equivalents at end of period........................................       $   8,080   $  27,462
                                                                                         =========   =========
     See accompanying notes to consolidated financial statements.

</TABLE>
<PAGE>



                        DAY RUNNER, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                 (Information relating to the three months ended
                    September 30, 1997 and 1996 is unaudited)


1.  BASIS OF PRESENTATION AND ACCOUNTING POLICIES

         The accompanying  consolidated  balance sheet as of September 30, 1997,
consolidated  statements  of income and cash flows for the  three-month  periods
ended  September  30,  1997  and 1996  are  unaudited  but,  in the  opinion  of
management,  include all adjustments  consisting of normal,  recurring  accruals
necessary for a fair  presentation of the financial  position and the results of
operations  for such  periods.  Certain  information  and  footnote  disclosures
normally included in financial  statements prepared in conformity with generally
accepted accounting principles have been omitted pursuant to the requirements of
the Securities and Exchange  Commission,  although the Company believes that the
disclosures included in the financial statements included herein are adequate to
make the information therein not misleading.  The financial  statements included
herein should be read in  conjunction  with the Company's  audited  consolidated
financial  statements  for the year ended June 30, 1997,  and the notes thereto,
which are included in the Company's Annual Report on Form 10-K.

         The results of operations for the three months ended September 30, 1997
and 1996 are not  necessarily  indicative  of the results  for a full year.  The
seasonality of the Company's  financial results and the  unpredictability of the
factors  affecting  such  seasonality  make the  Company's  quarterly and yearly
financial results difficult to predict and subject to significant fluctuation.

2.  INVENTORIES

         Inventories consist of the following (in thousands):

                                            September 30,           June 30,
                                                1997                  1997
                                                ----                  ----

         Raw materials...................  $    8,170             $   10,204
         Work in process.................         454                    426
         Finished goods..................      20,221                 12,776
                                           ----------             ----------
                  Total..................  $   28,845             $   23,406
                                           ==========             ==========

3.  LINES OF CREDIT

         Effective  September 1, 1997,  the Company  amended its primary  credit
agreement with a bank to allow the Company to borrow up to  $15,000,000  under a
line of credit through November 1, 1997 and open commercial letters of credit or
open  standby  letters  of  credit  up to  $15,000,000,  with the  aggregate  of
borrowing and letters of credit not to exceed $15,000,000.  On November 1, 1997,
this credit  agreement was further amended to allow for borrowing under the line
of credit  through  February 1, 1998.  Commercial  letters of credit and standby
letters  of credit may be issued for a term not to exceed 180 days and shall not
expire  subsequent to August 1 and May 1, 1998,  respectively.  At September 30,
1997, the Company had no amounts  outstanding  under this line of credit but had
outstanding secured letters of credit totaling approximately $1,000,000.

         Under this credit agreement,  borrowings are collateralized by accounts
receivable,  inventories  and  certain  other  assets and bear  interest  at the
Company's election either at the bank's prime rate (8.50% at September 30, 1997)
or at LIBOR  (5.65625% at September 30, 1997) plus 1.75%.  The credit  agreement
requires  the Company to maintain  total debt to tangible  net worth of not more
than 1.5 to 1, to maintain certain specified operating ratios and to obtain the
bank's approval to declare or pay dividends in excess of $200,000.

         The  Company  also  has  a  credit  agreement  with  a  Canadian  bank.
Borrowings under this line of credit, which is used for working capital purposes
by the Company's Canadian subsidiary,  may not exceed Canadian $1,000,000,  bear
interest at the bank's prime rate (4.75% at September  30, 1997) and are due and
payable on demand.  Prior to October 17,  1997,  borrowings  under the line bore
interest at the bank's prime rate plus 0.50%. At September 30, 1997,
approximately US $376,000 was outstanding under this line of credit.

4.  STOCKHOLDERS' EQUITY

         During the three months ended  September 30, 1997,  certain  directors,
officers and employees  exercised  options and warrants to purchase an aggregate
of 94,549 shares of the Company's Common Stock for an aggregate of approximately
$1,178,000.

 5. TREASURY STOCK

         During  the  three  months  ended   September  30,  1997,  the  Company
repurchased  347,794  shares from certain  officers  and  directors at a cost of
$33.25 per share for an aggregate of approximately $11,565,000.

6.  EARNINGS PER SHARE

         Earnings per share  information is computed using the weighted  average
number of shares of common  stock  outstanding  and dilutive  common  equivalent
shares from stock options and  warrants.  In computing  earnings per share,  the
Company  used the  modified  treasury  stock  method for the three  months ended
September 30, 1997 and 1996.

7.   ACQUISITIONS

         On  July  29,  1997,   the  Company   purchased  the  stock  of  Ultima
Distribution  Inc.,  which was the  distributor  of the  Company's  products  in
Canada, for approximately $318,000. In addition, contingent payments may be paid
over the next two years,  based on Ultima's  operating  performance  during that
period.

         On  October  1,  1997,  the  Company  purchased  substantially  all the
operating assets of Ram Manufacturing,  Inc., a Little Rock, Arkansas developer,
manufacturer  and  marketer  of  wall  boards.   The  cash  purchase  price  was
approximately  $2,400,000,  and the Company  also  assumed  certain  liabilities
totaling approximately $3,000,000. In addition,  contingent payments may be paid
over the next three years,  based upon Ram's operating  performance  during that
period.

8.   STATEMENTS OF CASH FLOW

        The net cash used to purchase Ultima Distribution Inc. on July 29, 1997
was used as follows (in thousands):

              Working capital                                          $   227
              Property, plant and equipment                               (150)
              Cost in excess of net assets of company acquired            (395)
                                                                     ----------
              Net cash used to acquire business                        $  (318)
                                                                     ==========


         Supplemental disclosure of cash flow information (in thousands):

                                                Three Months Ended September 30,
                                                   1997               1996
                                                ------------------------------

             Cash paid during the period for:
               Interest                           $   52          $   29     
               Income taxes                       $1,007




<PAGE>



Item 2.  MANAGEMENT'S  DISCUSSION  AND ANALYSIS OF FINANCIAL  CONDITION AND
         RESULTS OF OPERATIONS

         The following  discussion  should be read in  conjunction  with, and is
qualified in its entirety by, the  Consolidated  Financial  Statements and Notes
thereto  included  elsewhere in this Quarterly  Report.  Historical  results and
percentage   relationships  among  any  amounts  included  in  the  Consolidated
Financial  Statements  are not  necessarily  indicative  of trends in  operating
results for any future period.

         Since  the  Company's  introduction  of the  first  Day  Runner  System
organizer in 1982, the Company's revenues have been generated by sales primarily
of organizers  and planners and  secondarily of refills.  Recently,  much of the
Company's  growth  has  resulted  from  sales of  related  organizing  products,
virtually  all of which have been  introduced  within the last three years.  The
Company focuses its product  development,  sales and marketing efforts primarily
on the office products and mass market channels. The office products channel and
the mass market channel  accounted for 47.0% and 41.3%,  respectively,  of first
quarter fiscal 1998 sales.

RESULTS OF OPERATIONS

         The  following  table  sets  forth,  for  the  periods  indicated,  the
percentages that income statement items bear to sales and the percentage  change
in the dollar amounts of such items.
<TABLE>
<CAPTION>

                                                                                                       Percentage
                                                                               Percentage                Change
                                                                                of Sales                  Three
                                                                             Three Months Ended       Months Ended
                                                                               September 30,          September 30,
                                                                           1997           1996        1996 to 1997
                                                                          ------        ----------    -------------
<S>                                                                      <C>            <C>             <C>       
Sales..................................................................   100.0%          100.0%          13.7%
Cost of goods sold.....................................................    47.3            47.6           13.0
                                                                          -----           -----
Gross profit...........................................................    52.7            52.4           14.3
                                                                          -----           -----
Operating expenses:
    Selling, marketing and distribution................................    24.4            23.8           16.4
    General and administrative.........................................     9.9            10.1           10.9
                                                                          -----          ------
       Total operating expenses........................................    34.3            33.9           14.8
                                                                          -----           -----
Income from operations.................................................    18.4            18.5           13.5
Net interest income....................................................     0.3            0.6           (54.8)
                                                                           ----            ----
Income before provision for income taxes...............................    18.7            19.1           11.3
Provision for income taxes.............................................     7.3             7.6            8.5
                                                                           ----            ----
Net income.............................................................    11.4%           11.5%          13.1
                                                                           ====           =====
</TABLE>

<PAGE>

         The  following  tables  set  forth,  for  the  periods  indicated,  the
Company's  approximate sales by product category and distribution channel and as
a percentage of total sales.
<TABLE>
<CAPTION>


                                                                    Three Months Ended September 30,
Product Category:                                                            1997       1996
- -----------------                                                            ----       ----
                                                                    (unaudited; dollars in thousands)
<S>                                                      <C>           <C>           <C>            <C>   
Organizers and planners..............................     $ 21,188       55.6%        $  21,061       62.8%
Refills..............................................       10,875       28.5            10,444       31.1
Related organizing products..........................        6,075       15.9             2,044        6.1
                                                          --------      -----         ---------      -----
    Total............................................     $ 38,138      100.0%        $  33,549      100.0%
                                                          ========      =====         =========      =====
</TABLE>



<TABLE>
<CAPTION>
                                                                    Three Months Ended September 30,
Distribution Channel:                                                        1997       1996
- ---------------------                                                        ----       ----
                                                                    (unaudited; dollars in thousands)
<S>                                                    <C>              <C>           <C>           <C>  
Office products......................................   $   17,924       47.0%        $  17,783       53.0%
Mass market..........................................       15,750       41.3            12,480       37.2
Foreign customers....................................        2,415        6.3             1,364        4.1
Other................................................        2,049        5.4             1,922        5.7
                                                        ----------       -----        ---------      ------
    Total............................................   $   38,138      100.0%        $  33,549      100.0%
                                                        ==========      =====         =========      =====
</TABLE>


THREE MONTHS ENDED SEPTEMBER 30, 1997 COMPARED WITH
THE THREE MONTHS ENDED SEPTEMBER 30, 1996

         SALES.  Sales consist of revenues  from gross product  shipments net of
allowances  for  returns,  rebates and credits.  In the first  quarter of fiscal
1998, sales increased by $4,589,000,  or 13.7%,  primarily  because of increased
sales of related organizing  products.  In the quarter ended September 30, 1997,
sales of related  organizing  products grew by $4,031,000,  or 197.2%;  sales of
refills (which include calendars and accessories) grew by $431,000, or 4.1%; and
sales of organizers and planners grew by $127,000,  or 0.6%.  Product sales were
primarily to office products customers and secondarily to mass market customers.
Sales to mass market  customers grew by $3,270,000,  or 26.2%;  sales to foreign
customers grew by $1,051,000,  or 77.1%;  sales to the office products customers
grew by $141,000, or 0.8%; and sales to miscellaneous customers grouped together
as "other" increased by $127,000, or 6.6%.

         GROSS PROFIT.  Gross profit is sales less cost of goods sold,  which is
comprised of materials,  labor and manufacturing  overhead.  Gross profit may be
affected by, among other  things,  product mix,  production  levels,  changes in
vendor and customer  prices and discounts,  sales volume and growth rate,  sales
returns,  purchasing  and  manufacturing   efficiencies,   tariffs,  duties  and
inventory  carrying costs.  Gross profit as a percentage of sales increased from
52.4% in the first  quarter  of fiscal  1997 to 52.7% in the  first  quarter  of
fiscal 1998.

     OPERATING  EXPENSES.  Total operating expenses increased by $1,684,000,  or
14.8%,  in the first  quarter of fiscal 1998  compared with the first quarter of
fiscal  1997 and  increased  as a  percentage  of  sales  from  33.9% to  34.3%.
Primarily  because of higher  personnel costs and secondarily  because of higher
promotional  display  costs,   selling,   marketing  and  distribution  expenses
increased  by  $1,314,000  and from  23.8% to 24.4% as a  percentage  of  sales.
General and administrative  expenses  increased by $370,000,  but decreased from
10.1%  to 9.9% as a  percentage  of sales  primarily  because  of the  Company's
increased ability to absorb fixed costs as a result of higher sales.

    NET INTEREST INCOME.  Primarily  because of a decrease in the Company's cash
available for short-term investment resulting from the Company's repurchase of
common stock,  net interest  income in the first quarter of fiscal 1998 compared
with the first  quarter of fiscal 1997  decreased  by $115,000  and from 0.6% to
0.3% as a percentage of sales.

         INCOME TAXES.  Primarily  because of the improved  financial results of
the Company's  Hong Kong  subsidiary,  the Company's  first quarter  fiscal 1998
effective  tax rate was  39.0%,  compared  with  40.0% for the first  quarter of
fiscal 1997.

SEASONAL FLUCTUATIONS

         The Company  has  historically  experienced  and expects to continue to
experience  significant  seasonal  fluctuations in its sales and other financial
results that it believes  have  resulted and will  continue to result  primarily
from its  customers'  and users'  buying  patterns.  These buying  patterns have
typically  adversely  affected  orders for the  Company's  products in the third
quarter of each fiscal year.

         Although it is  difficult to predict the future  seasonality  of sales,
the Company  believes that future  seasonality  should be influenced at least in
part  by  customer  and  user  buying  patterns   similar  to  those  that  have
historically affected the Company. Quarterly financial results are also affected
by new product  introductions  and line extensions,  the timing of large orders,
changes  in  product  sales  or  customer  mix,  vendor  and  customer  pricing,
production levels,  supply and manufacturing  delays, large customers' inventory
management and general industry and economic conditions.  The seasonality of the
Company's  financial results and the  unpredictability  of the factors affecting
such  seasonality  make the  Company's  quarterly and yearly  financial  results
difficult to predict and subject to significant fluctuation.

LIQUIDITY AND CAPITAL RESOURCES

         The Company's cash and cash equivalents at September 30, 1997 decreased
to  $8,080,000  from  $15,550,000  at June 30,  1997.  In the three months ended
September  30, 1997,  net cash of $5,095,000  provided by operating  activities,
offset net cash of $1,253,000 and $11,308,000  used in investing  activities and
financing activities, respectively. Of the $5,095,000 net amount provided by the
Company's  operating   activities,   $4,352,000  was  provided  by  net  income,
$2,063,000  was  provided by an increase in  accounts  payable,  $1,938,000  was
provided by an increase in accrued  expenses,  and $1,719,000 was provided by an
increase in income taxes  payable,  which  amounts were  partially  offset by an
increase of $4,160,000 in inventories and an increase of $1,931,000 in accounts
receivable.  Of the  $1,253,000  net  amount  used  in the  Company's  investing
activities,  $897,000 was used to acquire primarily  machinery and equipment and
secondarily  computer  equipment  and  software and $318,000 was used to acquire
Ultima  Distribution  Inc. Of the  $11,308,000  net amount used in the Company's
financing  activities,  $11,565,000  was used to  repurchase  347,794  shares of
Common Stock from certain  officers and  directors,  which amount was  partially
offset by  $1,178,000  that was  provided by the  issuance of Common  Stock upon
exercise of then-outstanding stock options and warrants.

         Primarily  because of the  Company's  increased  sales of certain dated
products,  the timing of such sales and the  payment  terms  customary  for such
products,  accounts  receivable  (net) at September 30, 1997  increased by 10.5%
from the fiscal 1997  year-end  amount.  Compared  with the  September  30, 1996
amount,  accounts  receivable  (net) increased by 9.5% primarily  because of the
growth  in sales.  The  average  collection  period of  accounts  receivable  at
September  30, 1997 was 47 days,  compared  with 47 and 45 days at June 30, 1997
and September 30, 1996, respectively.

         Inventories  at September  30, 1997  increased by 23.2% from the fiscal
1997  year-end  amount and by 62.1%  compared with the September 30, 1996 amount
primarily  because of continuing  expansion of  distribution of new and recently
introduced products and the Company's anticipated growth in sales.

         At September 30, 1997, Day Runner had no amounts  outstanding under its
primary  $15,000,000  bank  line but had used  the  line to  secure  outstanding
letters of credit of  approximately  $1,000,000,  which reduced the availability
under  the line to  approximately  $14,000,000.  Borrowings  under  this line of
credit bear interest at the  Company's  election at either the bank's prime rate
or at LIBOR plus 1.75%.  Effective  November 1, 1997,  the Company  amended this
credit  agreement  to be due and  payable  on  February  1,  1998,  except  that
commercial  letters  of credit  and  standby  letters of credit may be issued to
expire no later  than  August 1 and May 1,  1998,  respectively.  (See Note 3 to
Consolidated Financial Statements.)

     The  Company's  Canadian line of credit  allows  for  borrowings  of up to
Canadian $1,000,000 (approximately US $784,000). Borrowings bear interest at the
Canadian  bank's prime rate and are due and payable on demand.  Prior to October
17, 1997,  borrowings under the line bore interest at the bank's prime rate plus
0.50%. At September 30, 1997,  approximately Canadian $519,000 (approximately
US $376,000)  was  outstanding  under  this  line  of  credit,  which  reduced
the availability  under  the  line  to  approximately Canadian $481,000
(approximately US $348,000). (See Note 3 to Consolidated Financial Statements.)

        The Company has not incurred  significant  losses or gains from foreign
currency exchange rate fluctuations.  The continuing  expansion of the Company's
international  operations could, however,  result in larger gains or losses as a
result of fluctuations in foreign currency exchange rates as those  subsidiaries
conduct business in whole or in part in foreign currencies.

         The Company believes that cash flow from operations, vendor credit, its
existing  working  capital  and its bank line of credit  will be  sufficient  to
satisfy the Company's anticipated cash requirements at least through the next 12
months.  Nonetheless,  the  Company  may seek  additional  sources of capital as
necessary or appropriate for corporate  finance purposes or to otherwise finance
the Company's growth or operations; however, there can be no assurance that such
funds if needed will be available on favorable terms, if at all.

FORWARD LOOKING STATEMENTS

         With the exception of the actual reported  financial  results and other
historical  information,  the statements made in the Management's Discussion and
Analysis of Financial  Condition and Results of Operations and elsewhere in this
quarterly  report  are  forward  looking   statements  that  involve  risks  and
uncertainties   that  could  affect  actual  future  results.   Such  risks  and
uncertainties  include,  but are not limited to:  timing and size of orders from
large customers, timing and size of orders for new products,  competition, large
customers' inventory management,  general economic conditions, the health of the
retail  environment,  supply constraints,  supplier  performance and other risks
indicated in the Company's filings with the Securities and Exchange Commission.


<PAGE>

PART II --OTHER INFORMATION

Item 6.  Exhibits and Reports on Form 8-K

        (a)        Exhibits

           3.1     Certificate of Incorporation of the Registrant, as amended(1)

           3.2     Bylaws of the Registrant, as amended(2)

          10.1     1998 Officer Bonus Plan

          10.2     Form of Stock Purchase Agreement dated August 27, 1997
                   and Schedule of Sellers

          10.3     Form of Warrant  dated  August 19,  1997 to  purchase
                   shares of the  Registrant's  Common  Stock  issued to
                   certain  officers  of the  Company  and  Schedule  of
                   Warrants(3)

          10.4     Credit  Agreement dated as of May 1, 1993 between the
                   Registrant    and   Wells   Fargo   Bank,    National
                   Association,   including  Line  of  Credit   Note(4),
                   Assumption and Consent to Merger  Agreement  dated as
                   of  June  30,  1993(5),  First  Amendment  to  Credit
                   Agreement  dated as of December 15,  1993(5),  Second
                   Amendment  to  Credit  Agreement  dated  as of May 1,
                   1994,   including  Line  of  Credit  Note(6),   Third
                   Amendment to Credit  Agreement dated as of October 1,
                   1994,  including  Line  of  Credit  Note(7),   Fourth
                   Amendment to Credit  Agreement dated as of October 2,
                   1995,  including  Revolving  Line of Credit Note(8) ,
                   Fifth  Amendment  to  Credit  Agreement  dated  as of
                   November 1, 1996,  including Revolving Line of Credit
                   Note (9), Sixth  Amendment to Credit  Agreement dated
                   as of September 1, 1997,  including Revolving Line of
                   Credit  Note(3)  and  Letter  Agreement  dated  as of
                   November 1, 1997

           11.1     Statement of Computation of Earnings per Share

           27.1     Financial Data Schedule

        (b)      Reports on Form 8-K
     
No reports on Form 8-K were filed by the Company  during the quarter  ended
September 30, 1997.


(1)  Incorporated by reference to the Registrant's Transition Report on Form 
     10-K (File No. 0-19835) filed with the Commission on September 27, 1994.
(2)  Incorporated by reference to the Registrant's Current Report on Form 8-K
     (File No. 0-19835) filed with the Commission on August 5, 1993.
(3)  Incorporated  by reference to the  Registrant's  Annual Report on Form 10-K
     (File No.  0-19835)  filed  with the  Commission  on  September  29,  1997.
(4)  Incorporated  by reference  to the  Registrant's  Quarterly  Report on Form
     10-Q (File No. 0-19835) filed with the Commission on August 16, 1993.
(5)  Incorporated  by reference to the Registrant's  Annual Report on  Form 10-K
     (File  No. 0-19835) filed with the  Commission on March 30, 1994.
(6)  Incorporated by reference to the Registrant's Quarterly Report on Form 10-Q
     (File  No. 0-19835) filed with the Commission on May 16, 1994.
(7)  Incorporated by reference to the Registrant's Quarterly Report on Form 10-Q
     (File  No. 0-19835)filed with the Commission on November 14, 1994.
(8)  Incorporated by reference to the Registrant's Quarterly Report on Form 10-Q
     (File  No. 0-19835) filed with the Commission on November 13, 1995.
(9)  Incorporated by reference to the Registrant's Quarterly Report on Form 10-Q
     (File No.  0-19835)filed with the Commission on November 13, 1996.


<PAGE>



                                   SIGNATURES


         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned, thereunto duly authorized.


                                                     Date:  November 13, 1997
                                Day Runner, Inc.



                                         By:   /s/ MARK A. VIDOVICH
                                               --------------------------
                                                Mark A. Vidovich
                                                Chairman of the Board and
                                                Chief Executive Officer




                                        By:   /s/ DENNIS K. MARQUARDT
                                              --------------------------
                                               Dennis K. Marquardt
                                               Executive Vice President, Finance
                                                 & Administration and
                                                Chief Financial Officer
                                                      
  ATTACHMENT II                                             EXHIBIT 10.1

                       DAY RUNNER, INC. OFFICER BONUS PLAN
                     FOR THE FISCAL YEAR ENDING JUNE 30,1998

         The Officer  Bonus Plan (the  "Bonus  Plan") for the fiscal year ending
June 30, 1998,  will be paid based on the Company's  fiscal year ending June 30,
1998 financial performance as measured by the degree of attainment of a pre-set,
Compensation Committee -approved, net income goal.

               The  established net income goal for the fiscal year ending June
               30, 1998 to be used for calculation of the fiscal 1998 bonuses is
               after  bonuses  net  income  (after  taxes and all other  expense
               items) of $12,548,000.

                The percentage attainment of the net income goal will be applied
               to the matrix on the following pages to determine the bonus. (For
               the purposes of this attachment, only a partial matrix is shown.)
               Percentage calculations for net income and bonus percentages will
               be calculated to two decimal places and will be rounded up.

               A minimum of 115% of the  after-bonuses net income goal must be
               achieved to receive any bonus.

               Bonus  payments,  if any,  will be made in one lump sum  payable
               within 30 days after the net income  results for fiscal 1998 have
               been finalized and any review and audit by the Company's  outside
               accountants  have been  completed  (as evidenced by the Company's
               auditors  executing its financial report and delivering copies to
               the Compensation Committee).

               In the  event  any  officer  included  in the  Bonus  Plan is an
               officer of the Company for only a portion of the 12-month  period
               ending June 30,1998 (or changes his/her  officer  position during
               this period),  then his/her  participation in the Bonus Plan will
               be pro-rata based on the number of days as a Company  officer (or
               as he/she held each respective  office) in the fiscal year ending
               June 30, 1998  divided by 365,  without  regard to the actual net
               income  earned by the  Company  during the  period  he/she was an
               officer;  provided,  however,  that in order to be  eligible  for
               participation  in the Bonus Plan,  an officer  must be an officer
               for at least six months of the  Company's  1998 fiscal year,  and
               prior to July 1, 1998, the Company must not have  terminated such
               officer's  employment  for "Cause"  (as defined in the  Company's
               Officer  Severance  Plan) and such officer must not have resigned
               as an officer of the Company without "Good Reason" (as defined in
               the Company's Officer Severance Plan) prior to July 1, 1998.

                Unless additional  officers are explicitly included in the Bonus
               Plan pursuant to a subsequent, duly adopted Board or Compensation
               Committee  resolution,  only  the  following  officers  shall  be
               eligible  to  participate  in the  Bonus  Plan:  Chief  Executive
               Officer;  President & Chief  Operating  Officer;  Chief Financial
               Officer & Executive  Vice  President,  Finance &  Administration;
               Vice President, Sales; Vice President, Marketing; Vice President,
               Product  Development;  Vice President,  International Sales; Vice
               President,   Chief  Information   Officer;  and  Vice  President,
               Corporate Development.

           Bonuses will be calculated  and paid  according to the partial matrix
  on the following  pages which is to be used by applying the  applicable  bonus
  percentage to the annual base salary for each eligible officer.

<PAGE>
 <TABLE>
<CAPTION>
 
                                DAY RUNNER, INC.

                    FISCAL YEAR 1998 OFFICER BONUS SCHEDULE *

                          Chief Executive          President and                Chief Financial          Vice President -
                          Officer                  Chief Operating Officer      Officer                  Sales                      
                          Base Salary              Base Salary                  Base Salary              Base Salary                
  1997 N/I(1)=$12,548     $330,000                 $275,000                     $180,000                 $155,000                   
 ----------------------- ------------------------  ---------------------------------------------------------------------------------
<S>            <C>          <C>           <C>       <C>         <C>             <C>         <C>         <C>          <C>            
                          
 Net Income    Net Income    Percent of   Bonus    Percent of    Bonus          Percent of   Bonus      Percent of   Bonus
 Growth Rate     Target      Salary       Amount   Salary       Amount          Salary       Amount     Salary       Amount         
- ------------------------------------------------------------------------------------------------------------------------------------
   15.0%        $14,430      15.0%      $ 49,500   15.0%       $41,250           15.0%     $27,000       15.0%      $23,250         
   16.0%        $14,556      17.4%      $ 57,514   17.4%       $47,929           17.1%     $30,857       17.1%      $26,571         
   17.0%        $14,681      19.9%      $ 65,529   19.9%       $54,607           19.3%     $34,714       19.3%      $29,893         
   18.0%        $14,807      22.3%      $ 73,543   22.3%       $61,286           21.4%     $38,571       21.4%      $33,214 
   19.0%        $14,932      24.7%      $ 81,557   24.7        $67,964           23.6%     $42,429       23.6%      $36,536         
   20.0%        $15,058      27.1%      $ 89,571   27.1%       $74,643           25.7%     $46,286       25.7%      $39,857         
   21.0%        $15,183      29.6%      $ 97,586   29.6%       $81,321           27.9%     $50,143       27.9%      $43,179         
   22.0%        $15,309      32.0%      $105,600   32.0%       $88,000           30.0%     $54,000       30.0%      $46,500         
   23.0%        $15,434      34.4%      $113,614   34.4%       $94,679           32.1%     $57,857       32.1%      $49,821         
   24.0%        $15,560      36.9%      $121,629   36.9%      $101,357           34.3%     $61,714       34.3%      $53,143         
   25.0%        $15,685      39.3%      $129,643   39.3%      $108,036           36.4%     $65,571       36.4%      $56,464         
   26.0%        $15,810      41.7%      $137,657   41.7%      $114,714           38.6%     $69,429       38.6%      $59,786         
   27.0%        $15,936      44.1%      $145,671   44.1%      $121,393           40.7%     $73,286       40.7%      $63,107         
   28.0%        $16,061      46.6%      $153,686   46.6%      $128,071           42.9%     $77,143       42.9%      $66,429         
   29.0%        $16,187      49.0%      $161,700   49.0%      $134,750           45.0%     $81,000       45.0%      $69,750         
   30.0%        $16,312      51.4%      $169,714   51.4%      $141,429           47.1%     $84,857       47.1%      $73,071         
   31.0%        $16,438      53.9%      $177,729   53.9%      $148,107           49.3%     $88,714       49.3%      $76,393         
   32.0%        $16,563      56.3%      $185,743   56.3%      $154,786           51.4%     $92,571       51.4%      $79,714         
   33.0%        $16,689      58.7%      $193,757   58.7%      $161,464           53.6%     $96,429       53.6%      $83,036         
   34.0%        $16,814      61.1%      $201,771   61.1%      $168,143           55.7%    $100,286       55.7%      $86,357         
   35.0%        $16,940      63.6%      $209,786   63.6%      $174,821           57.9%    $104,143       57.9%      $89,679         
   36.0%        $17,065      66.0%      $217,800   66.0%      $181,500           60.0%    $108,000       60.0%      $93,000         
   37.0%        $17,191      68.4%      $225,814   68.4%      $188,179           62.1%    $111,857       62.1%      $96,321         
   38.0%        $17,316      70.9%      $233,829   70.9%      $194,857           64.3%    $115,714       64.3%      $99,643         
   39.0%        $17,442      73.3%      $241,843   73.3%      $201,536           66.4%    $119,571       66.4%     $102,964         
   40.0%        $17,567      75.7%      $249,857   75.7%      $208,214           68.6%    $123,429       68.6%     $106,286         
   41.0%        $17,693      78.1%      $257,871   78.1%      $214,893           70.7%    $127,286       70.7%     $109,607         
   42.0%        $17,818      80.6%      $265,886   80.6%      $221,571           72.9%    $131,143       72.9%     $112,929         
   43.0%        $17,944      83.0%      $273,900   83.0%      $228,250           75.0%    $135,000       75.0%     $116,250         
   44.0%        $18,069      85.4%      $281,914   85.4%      $234,929           77.1%    $138,857       77.1%     $119,571         
   45.0%        $18,195      87.9%      $289,929   87.9%      $241,607           79.3%    $142,714       79.3%     $122,893         
   46.0%        $18,320      90.3%      $297,943   90.3%      $248,286           81.4%    $146,571       81.4%     $126,214         
   47.0%        $18,446      92.7%      $305,957   92.7%      $254,964           83.6%    $150,429       83.6%     $129,536         
   48.0%        $18,571      95.1%      $313,971   95.1%      $261,643           85.7%    $154,286       85.7%     $132,857         
   49.0%        $18,697      97.6%      $321,986   97.6%      $268,321           87.9%    $158,143       87.9%     $136,179         
   50.0%        $18,822     100.0%      $330,000  100.0%      $275,000           90.0%    $162,000       90.0%     $139,500         
  --------------------------------------------------------------------------------------------------------------------------
 Continued                Vice President          Vice President -              Vice President -         Vice President             
                          Product Development     Marketing                     Information Services     International Sales
                          Base Salary             Base Salary                   Base Salary              Base Salary
   1997 N/I(1)=$12,548    $155,000                $125,000                      $135,000                 $125,000
  ----------------------- ----------------------  ---------------------         ---------------------    ---------------------
                                                
  Net Income   Net Income Percent of     Bonus    Percent of   Bonus            Percent of    Bonus      Percent of     Bonus      
  Growth Rate   Target    Salary         Amount   Salary       Amount           Salary        Amount     Salary         Amount
 ------------------------ ----------------------  ---------------------         --------------------     
   15.0%        $14,430     15.0%      $23,250     15.0%     $18,750             15.0%       $20,250      15.0%       $18,750
   16.0%        $14,556     17.1%      $26,571     17.1%     $21,429             16.3%       $21,986      16.3%       $20,357
   17.0%        $14,681     19.3%      $29,893     19.3%     $24,107             17.6%       $23,721      17.6%       $21,964
   18.0%        $14,807     21.4%      $33,214     21.4%     $26,786             18.9%       $25,457      18.9%       $23,571
   19.0%        $14,932     23.6%      $36,536     23.6%     $29,464             20.1%       $27,193      20.1        $25,179      
   20.0%        $15,058     25.7%      $39,857     25.7%     $32,143             21.4%       $28,929      21.4%       $26,786
   21.0%        $15,183     27.9%      $43,179     27.9%     $34,821             22.7%       $30,664      22.7%       $28,393
   22.0%        $15,309     30.0%      $46,500     30.0%     $37,500             24.0%       $32,400      24.0%       $30,000
   23.0%        $15,434     32.1%      $49,821     32.1%     $40,179             25.3%       $34,136      25.3%       $31,607
   24.0%        $15,560     34.3%      $53,143     34.3%     $42,857             26.6%       $35,871      26.6%       $33,214
   25.0%        $15,685     36.4%      $56,464     36.4%     $45,536             27.9%       $37,607      27.9%       $34,821
   26.0%        $15,810     38.6%      $59,786     38.6%     $48,214             29.1%       $39,343      29.1%       $36,429
   27.0%        $15,936     40.7%      $63,107     40.7%     $50,893             30.4%       $41,079      30.4%       $38,036
   28.0%        $16,061     42.9%      $66,429     42.9%     $53,571             31.7%       $42,814      31.7%       $39,463 
   29.0%        $16,187     45.0%      $69,750     45.0%     $56,250             33.0%       $44,550      33.0%       $41,250
   30.0%        $16,312     47.1%      $73,071     47.1%     $58,929             34.3%       $46,286      34.3%       $42,857
   31.0%        $16,438     49.3%      $76,393     49.3%     $61,607             35.6%       $48,021      35.6%       $44,464
   32.0%        $16,563     51.4%      $79,714     51.4%     $64,286             36.9%       $49,757      36.9%       $46,071
   33.0%        $16,689     53.6%      $83,036     53.6%     $66,964             38.1%       $51,493      38.1%       $47,679
   34.0%        $16,814     55.7%      $86,357     55.7%     $69,643             39.4%       $53,229      39.4%       $49,286
   35.0%        $16,940     57.9%      $89,679     57.9%     $72,321             40.7%       $54,964      40.7%       $50,893
   36.0%        $17,065     60.0%      $93,000     60.0%     $75,000             42.0%       $56,700      42.0%       $52,500
   37.0%        $17,191     62.1%      $96,321     62.1%     $77,679             43.3%       $58,436      43.3%       $54,107
   38.0%        $17,316     64.3%      $99,643     64.3%     $80,357             44.6%       $60,171      44.6%       $55,714
   39.0%        $17,442     66.4%     $102,964     66.4%     $83,036             45.9%       $61,907      45.9%       $57,321
   40.0%        $17,567     68.6%     $106,286     68.6%     $85,714             47.1%       $63,643      47.1%       $58,929
   41.0%        $17,693     70.7%     $109,607     70.7%     $88,393             48.4%       $65,379      48.4%       $60,536
   42.0%        $17,818     72.9%     $112,929     72.9%     $91,071             49.7%       $67,114      49.7%       $62,143
   43.0%        $17,944     75.0%     $116,250     75.0%     $93,750             51.0%       $68,850      51.0%       $63,750
   44.0%        $18,069     77.1%     $119,571     77.1%     $96,429             52.3%       $70,586      52.3%       $65,357
   45.0%        $18,195     79.3%     $122,893     79.3%     $99,107             53.6%       $72,321      53.6%       $66,964
   46.0%        $18,320     81.4%     $126,214     81.4%    $101,786             54.9%       $74,057      54.9%       $68,571
   47.0%        $18,446     83.6%     $129,536     83.6%    $104,464             56.1%       $75,793      56.1%       $70,179
   48.0%        $18,571     85.7%     $132,857     85.7%    $107,143             57.4%       $77,529      57.4%       $71,786
   49.0%        $18,697     87.9%     $136,179     87.9%    $109,821             58.7%       $79,264      58.7%       $73,393
   50.0%        $18,822     90.0%     $139,500     90.0%    $112,500             60.0%       $81,000      60.0%       $75,000       
 
 Continued                  
                            Vice President       
                            Corporate Development  
                            Base Salary          
 1997 N/I(1)=$12,548        $125,000             
  -----------------------   ---------------------                                             
                                                 
  Net Income   Net Income   Percent of     Bonus 
  Growth Rate   Target      Salary         Amount
 ------------------------   ---------------------                        
   15.0%        $14,430      15.0%       $18,750 
   16.0%        $14,556      16.3%       $20,357 
   17.0%        $14,681      17.6%       $21,964 
   18.0%        $14,807      18.9%       $23,571 
   19.0%        $14,932      20.1        $25,179 
   20.0%        $15,058      21.4%       $26,786 
   21.0%        $15,183      22.7%       $28,393 
   22.0%        $15,309      24.0%       $30,000 
   23.0%        $15,434      25.3%       $31,607 
   24.0%        $15,560      26.6%       $33,214 
   25.0%        $15,685      27.9%       $34,821 
   26.0%        $15,810      29.1%       $36,429 
   27.0%        $15,936      30.4%       $38,036 
   28.0%        $16,061      31.7%       $39,463 
   29.0%        $16,187      33.0%       $41,250 
   30.0%        $16,312      34.3%       $42,857 
   31.0%        $16,438      35.6%       $44,464 
   32.0%        $16,563      36.9%       $46,071 
   33.0%        $16,689      38.1%       $47,679 
   34.0%        $16,814      39.4%       $49,286 
   35.0%        $16,940      40.7%       $50,893 
   36.0%        $17,065      42.0%       $52,500 
   37.0%        $17,191      43.3%       $54,107 
   38.0%        $17,316      44.6%       $55,714 
   39.0%        $17,442      45.9%       $57,321 
   40.0%        $17,567      47.1%       $58,929 
   41.0%        $17,693      48.4%       $60,536 
   42.0%        $17,818      49.7%       $62,143 
   43.0%        $17,944      51.0%       $63,750 
   44.0%        $18,069      52.3%       $65,357 
   45.0%        $18,195      53.6%       $66,964 
   46.0%        $18,320      54.9%       $68,571 
   47.0%        $18,446      56.1%       $70,179 
   48.0%        $18,571      57.4%       $71,786 
   49.0%        $18,697      58.7%       $73,393 
   50.0%        $18,822      60.0%       $75,000 
                            
 *The officer's bonus amount is calculated by multiplying the officer's base salary times a percent of salary
 at various targeted income levels.  Additionally, this is only a partial table.                        
</TABLE>
 


                                            
                            STOCK PURCHASE AGREEMENT             EXHIBIT 10.2


         THIS STOCK  PURCHASE  AGREEMENT  (this  "Agreement")  is  entered  into
effective  as of  August  27,  1997  (the  "Effective  Date"),  by  and  between
_____________________  ("Seller"),  and Day Runner, Inc., a Delaware corporation
("Purchaser").

         WHEREAS, Seller desires to sell to Purchaser,  and Purchaser desires to
purchase  from  Seller,  ________  shares  of  Common  Stock of  Purchaser  (the
"Shares") on the terms and subject to the conditions set forth herein.

         NOW,  THEREFORE,  in  consideration of the above recital and the mutual
promises and  covenants  set forth  below,  the parties  hereto  hereby agree as
follows:

          1.       Purchase and Sale of Stock.

                   1. 1  Purchase.  On the  basis  of and in  reliance  upon the
representations  and  warranties  set forth  herein and subject to the terms and
conditions of this  Agreement,  Seller hereby sells,  transfers,  and assigns to
Purchaser, and Purchaser hereby purchases from Seller, the Shares for a purchase
price equal to the closing price of a share of  Purchaser's  Common Stock on the
Nasdaq  National Market System on the Effective Date multiplied by the number of
Shares (the "Purchase Price").

                   1. 2  Delivery  of  Shares;  Payment.  Prior to the  close of
business on September 4, 1997,  Seller shall  deliver the Shares to Purchaser by
either (a) delivering to Purchaser an original executed Assignment Separate from
Certificate,  together with a stock certificate representing all or a portion of
the Shares  and/or  (b)  causing  the Shares (or such  portion of the Shares not
delivered  in  accordance   with  Section   1.2(a)  hereof)  to  be  transferred
electronically to the account of Montgomery  Securities,  600 Montgomery Street,
San  Francisco,  California  (DTC  Account No.  773) for  further  credit to the
account of Purchaser (Account No.  110-61298).  Within three business days after
the receipt of the Shares,  Purchaser will pay or cause to be paid to Seller the
Purchase Price by check or wire transfer at the election of Purchaser.

                   1. 3 No  Additional  Consideration.  Except for the  Purchase
Price set forth in this Section 1 hereof, Seller is neither owed nor entitled to
any additional  compensation or  consideration  from Purchaser or its directors,
officers,  agents,  representatives or stockholders with respect to the purchase
and sale of the Shares.

          2. Representations and Warranties of Seller.  Seller hereby represents
and warrants to Purchaser as follows:

                   2. 1 Ownership of the Shares. Seller is the lawful record and
beneficial  owner of,  and has good and  marketable  title to, the  Shares.  The
Shares are owned by Seller free and clear of all liens,  encumbrances,  security
interests, equities, claims, options, licenses, charges and assessments, and are
subject  to no  restrictions  with  respect  to  transferability  by  Seller  to
Purchaser  except  compliance with applicable  securities laws. Upon delivery of
the Shares to  Purchaser,  Seller  shall have  conveyed  to  Purchaser  good and
marketable title in and to the Shares free and clear of all liens, encumbrances,
security interests,  equities, claims, options, licenses,  charges,  assessments
and  restrictions  whatsoever.  The Shares do not represent more than 10% of all
shares of Common  Stock of  Purchaser  that Seller  beneficially  owns as of the
Effective Date, and for purposes of determining such percentage  ownership,  all
shares of Common Stock of Purchaser that are subject to  outstanding  options or
warrants,  whether vested or unvested,  held by Seller or an affiliate of Seller
as of the  Effective  Date shall be deemed  beneficially  owned by  Seller.  The
Shares do not exceed the maximum  number of shares of Common  Stock of Purchaser
that Seller, as of the Effective Date, could sell pursuant to Rule 144 under the
Securities Exchange Act of 1934.

                   2. 2  Authority.  Seller  represents  and  warrants  that all
action by Seller necessary for the sale of the Shares pursuant to this Agreement
and the  performance of Seller's  obligations  hereunder has been taken.  Seller
further  represents that this Agreement is a legal, valid and binding obligation
of Seller  enforceable in accordance with its terms,  that Seller has all right,
legal capacity, authority and requisite legal power to enter into this Agreement
and to carry  out and  perform  Seller's  obligations  under  the  terms of this
Agreement. The execution and delivery of, and the performance of the obligations
under,  this Agreement by Seller do not and will not contravene or result in any
breach of any law or of any regulation, order, writ, injunction or decree of any
court,  tribunal,   governmental  body,  authority,  agency  or  instrumentality
applicable to Seller or the Shares,  nor do or will such execution,  delivery or
performance violate, conflict with or result in (or with notice or lapse of time
or both  result in) a breach of or default  under any term or  provision  of any
agreement,  oral or written,  to which Seller is a party or is bound or to which
the Shares are subject.

                   2. 3     Disclosure.

                   (a)      (Seller to check and initial the box that applies):

                  Seller is  currently an  executive  officer  and/or a director
of Purchaser and, in such  capacity,  Seller is familiar with and fully informed
with respect to Purchaser's business,  operations,  financial condition, affairs
and prospects.

                  If  Seller  is a  trust,  then  its  trustee  (or  one  of its
trustees) is a beneficial owner of the Shares, is currently an executive officer
and/or  director of Purchaser and has executed this  Agreement on behalf of such
trust,  and by virtue of such  relationship  with  Purchaser,  such  trustee  is
familiar  with  and  fully  informed  with  respect  to  Purchaser's   business,
operations, financial condition, affairs and prospects.

                  If Seller is a  partnership,  then its general  partner (or an
officer or  affiliate  of its  general  partner)  is a  beneficial  owner of the
Shares,  is currently an executive  officer and/or director of Purchaser and has
executed  this  Agreement on behalf of such  partnership,  and by virtue of such
relationship  with  Purchaser,  such person is familiar with and fully  informed
with respect to Purchaser's business,  operations,  financial condition, affairs
and prospects.

                  If Seller is a corporation,  then its chief executive  officer
(or one of its  executive  officers)  is a  beneficial  owner of the Shares,  is
currently an executive  officer  and/or  director of Purchaser  and has executed
this Agreement on behalf of such corporation, and by virtue of such relationship
with Purchaser,  such person is familiar with and fully informed with respect to
Purchaser's business, operations, financial condition, affairs and prospects.

                 (b) Seller has had an opportunity to seek the advice of counsel
with  regard to the sale of the Shares under, and with regard to the other terms
of, this Agreement.  Seller and/or Seller's advisors have had a reasonable
opportunity to ask questions of and receive answers from Purchaser, or a person
or persons acting on its behalf, concerning this transaction, and to obtain
additional information, to the extent possessed by Purchaser or obtainable by
Purchaser without unreasonable effort or expense. To Seller's best knowledge and
belief,all such questions have been answered to the full satisfaction of Seller.
Seller has had sufficient opportunity to review Purchaser's historical and
current financial data.

                 (c)      Seller is not aware of any material adverse non-public
information concerning Purchaser or its business, operations, financial
condition, affairs or prospects that Seller has not disclosed in all material
respects to the Board of Directors of Purchaser.

          2. 4 Brokers.  No broker,  finder or other  person is  entitled to any
broker's,  finder's or other fee or commission in connection with this Agreement
or the  transactions  contemplated  hereby by reason  of any claim  arising  by,
through or under Seller.

          2. 5 Adequacy of Consideration.  The consideration Seller is receiving
in exchange for the consideration Seller is giving under this Agreement is fair,
just and reasonable.  Seller is aware that the value of the Shares is subject to
considerable potential fluctuation and may now, or in the future, have an actual
value  substantially  above,  or below,  the Purchase Price  Purchaser is paying
therefor,  and it is possible  that Seller might  realize a higher price for the
Shares if Seller held them for an additional  period.  Seller has such knowledge
of business,  financial  and legal  matters,  and has had  sufficient  access to
experts on such matters,  to assess the value of the Shares and the advisability
of this transaction.

          2. 6     Miscellaneous Representations.

                   (a) Seller and/or  Seller's  advisors have such knowledge and
experience in financial,  tax and business  matters to enable Seller and/or them
to utilize the  information  made  available to Seller and/or them in connection
with the sale of the Shares, to evaluate the merits and risks of the transaction
and to make an informed decision with respect thereto.

                   (b) Seller  understands  that the tax  consequences to Seller
from the sale of the Shares  depend on  Seller's  individual  circumstances  and
Seller has not received or relied on any advice from  Purchaser or its agents or
representatives regarding such tax consequences.

          3.  Representations and Warranties of Purchaser.  Purchaser represents
and  warrants  that all action by  Purchaser  necessary  for the purchase of the
Shares pursuant to this Agreement and the performance of Purchaser's obligations
hereunder has been taken.  Purchaser further represents that this Agreement is a
legal, valid and binding obligation of Purchaser  enforceable in accordance with
its terms. The execution and delivery of, and the performance of the obligations
under,  this  Agreement by Purchaser do not and will not contravene or result in
any breach of any law or of any regulation, order, writ, injunction or decree of
any court,  tribunal,  governmental body, authority,  agency or instrumentality,
nor do or will such execution, delivery or performance violate, conflict with or
result  in (or with  notice or lapse of time or both  result  in) a breach of or
default under any term or provision of any agreement,  oral or written, to which
Purchaser  is a party  or is  bound.  Purchaser  is not  aware  of any  material
nonpublic  information   concerning  Purchaser  or  its  business,   operations,
financial  condition,  affairs or prospects  that Purchaser has not disclosed in
all material respects to Seller.

          4. Market  Stand-Off  Agreement.  Seller agrees not to sell,  offer to
sell or contract to sell, directly or indirectly, any shares of Common Stock (or
other securities) of Purchaser owned  beneficially or of record by Seller at any
time during the 60-day period following the Effective Date.

          5.  Indemnification.  Each  party  hereto  shall  indemnify  and  hold
harmless the other party in respect of: (a) any and all loss, liability,  damage
or deficiency resulting from any breach of the representations and warranties of
such party set forth in this Agreement,  or from the breach or nonfulfillment of
any  covenant or  agreement  on the part of such  indemnifying  party under this
Agreement; and (b) any and all actions, suits, proceedings, judgments, costs and
expenses (including  reasonable legal fees) incident to the foregoing.  No party
shall be entitled  to  indemnification  pursuant  to this  Section 5 unless such
party shall have given  prompt  notice of the  relevant  claim to the party from
whom  indemnification  is sought  and shall  have  provided  such party with the
opportunity to conduct the defense thereof at its own expense.

 6.       Miscellaneous.

          6. 1 Notices.  All notices and demands  referred to or required herein
or  pursuant  hereto  shall be in writing,  shall  specifically  reference  this
Agreement and shall be deemed to be duly sent and given upon actual  delivery to
and receipt by the relevant party (which notice, in the case of Purchaser,  must
be from an executive officer of Purchaser other than Seller even if Seller is an
officer or authorized agent of Purchaser) or five days after deposit in the U.S.
mail by certified or registered  mail,  return receipt  requested,  with postage
prepaid,  addressed to the other party at the address set forth on the signature
page  hereof  (if,  however,  a party has given  the other  party due  notice of
another address for the sending of notices, then future notices shall be sent to
such new address).

          6. 2 Legal Advice and Construction of Agreement. Each party represents
that such party has had the  opportunity to seek  independent  legal advice with
respect to the advisability of entering into this Agreement and neither has been
entitled to rely upon nor has in fact  relied upon the legal or other  advice of
the other party or such other party's counsel in entering into this Agreement.

          6. 3 Parties' Understanding. Each party represents that such party has
carefully read this Agreement,  that such party fully  understands the final and
binding effect of this  Agreement,  that the only promises made to such party to
sign this Agreement are those stated above,  and that such party is signing this
Agreement voluntarily.

          6. 4 Entire Agreement.  This Agreement constitutes a single integrated
contract  expressing  the entire  agreement  of the parties  with respect to the
subject  matter hereof and  supersedes  all prior and  contemporaneous  oral and
written agreements and discussions with respect to the subject matter hereof.

          6. 5  Amendment.  This  Agreement  and each  provision  hereof  may be
amended,   modified,   supplemented  or  waived  only  by  a  written   document
specifically  identifying  this Agreement and duly executed by each party hereto
or the authorized representative of such party.

          6. 6 California  Law and  Location.  This  Agreement  was  negotiated,
finalized  and  delivered  within  the State of  California,  and the rights and
obligations  of the parties hereto shall be construed and enforced in accordance
with and  governed by the  internal  (and not the  conflict of laws) laws of the
State of California  applicable to the construction and enforcement of contracts
between  parties  resident  in  California  which  are  entered  into and  fully
performed in California. Any action or proceeding arising out of, relating to or
concerning this Agreement, including, without limitation, any claim of breach of
contract, shall be filed in the state courts of the County of Los Angeles, State
of California or in a United States  District  Court in the Central  District of
California  and in no other  location.  The  parties  hereby  waive the right to
object to such location on the basis of venue.

          6. 7 Attorneys'  Fees.  In the event a lawsuit is instituted by either
party  concerning a dispute under this Agreement,  the prevailing  party in such
lawsuit  shall be  entitled  to  recover  from the losing  party all  reasonable
attorneys' fees, costs of suit and expenses  (including fees, costs and expenses
of appeals),  in addition to whatever  damages or other relief the injured party
is otherwise entitled to under law and in connection with such dispute.

          6. 8 Force  Majeure.  Neither  Purchaser nor Seller shall be deemed in
default if such party's  performance  or  obligations  hereunder  are delayed or
become  impossible  or  impractical  by  reason  of any act of God,  war,  fire,
earthquake,  strike,  civil  commotion,  epidemic or any other cause beyond such
party's reasonable control.

          6. 9  Counterparts.  This  Agreement may be executed in  counterparts,
each of which shall be deemed an original,  but which together shall  constitute
one and the same instrument.

          6. 10 Successors and Assigns.  Neither party may assign this Agreement
or any of such  party's  rights  or  obligations  hereunder  (including  without
limitation  rights and duties of performance) to any third party or entity,  and
this  Agreement  may not be  involuntarily  assigned or assigned by operation of
law, without the prior written consent of the non-assigning party, which consent
may be given or withheld  by such  non-assigning  party in the sole  exercise of
such party's discretion.  Any prohibited  assignment shall be null and void, and
any attempted  assignment  of this  Agreement in violation of this Section shall
constitute a material  breach of this Agreement and cause for its termination by
and at the election by notice of the other party hereto. This Agreement shall be
binding upon and inure to the benefit of each of the parties hereto and,  except
as otherwise  provided  herein,  their respective legal successors and permitted
assigns.

          6. 11  Survival.  The  representations  and  warranties  herein  shall
survive the  execution  and delivery of this  Agreement and each party hereto is
estopped from making a claim which  conflicts with such party's  representations
and warranties hereunder.

          6. 12 Limitation of Damages.  Except as expressly set forth herein, in
any  action  or  proceeding  arising  out of,  relating  to or  concerning  this
Agreement,  including,  without  limitation,  any claim of  breach of  contract,
liability shall be limited to compensatory  damages  proximately  caused by such
breach and neither party shall, under any circumstances,  be liable to the other
party for consequential,  incidental, indirect or special damages, including but
not limited to lost profits or income,  even if such party has been  apprised of
the likelihood of such damages occurring.

         IN WITNESS WHEREOF,  the undersigned have executed this Agreement as of
the Effective Date.

PURCHASER:                                          SELLER (if an individual):
DAY RUNNER, INC.                                    Signature(s):




By:    /s/ Mark A. Vidovich                         Address:
Print Name:   Mark A. Vidovich
Title:   Chief Executive Officer
Address:     15295 Alton Parkway
             Irvine, CA 92718
             Attention: Chief Executive Officer
                                                    SELLER   (if  trust,
                                                    partnership or corporation):


                                                   (Print Name of Entity)

                                                    By:

                                                    Print Name:

                                                    Title:

                                                    By:

                                                    Print Name:

                                                    Title:

                                                    Address:



                               SCHEDULE OF SELLERS

 
           Name of Seller                          Number of Shares Repurchased

         Dennis Baglama                                     6,930
         Ronald Bianco                                     10,000
         Donald E. Bottinelli                               2,163
         James E. Freeman, Jr.                             27,329
         James P. Higgins                                   3,500
         O.S. II, Inc.                                     91,174
         Lakeside Enterprises                              10,000
         Stan Littley                                       4,158
         Dennis Marquardt                                  21,000
         Charles Miller                                     3,267
         Alan Rachlin                                      34,500
         Judy Tucker                                        7,827
         Mark Vidovich                                     70,000
         Richard Whatley                                    1,500
         Boyd Willat                                       23,236
         Felice Willat                                     31,210


                                                            EXHIBIT 10.4
Los Angeles Regional Commercial
Banking Office
333 South Grand Avenue, 3rd Floor
Los Angeles, CA 90071      November 1, 1997


Day Runner, Inc.
2750 W. Moore Avenue
Fullerton, CA 9283

Gentlemen:

         This letter is to confirm that Wells Fargo Bank,  National  Association
("Bank")  has  agreed  to  extend  the  maturity  date  of that  certain  credit
accommodation  granted by Bank to Day Runner,  Inc.  ("Borrower") in the maximum
principal  amount of Fifteen  Million Dollars  ($15,000,000.00)  pursuant to the
terms and conditions of that certain Credit Agreement  between Bank and Borrower
as of May 1, 1993, as amended from time to time.

         The  maturity  date of said credit  accommodation,  and the last day on
which Bank will issue Standby Letters of Credit under the subfeature relating to
said credit accommodation,  and the last day on which Bank will issue Commercial
Letters of Credit under the subfeaure relating to said credit  accomodation,  as
described in Agreement,  is hereby  extended until February 1, 1998.  Until such
date,  all terms and  conditions of the  Agreement  which pertain to said credit
accommodation  shall  remain in full  force  and  effect,  except  as  expressly
modified hereby. The promissory note dated as of September 1, 1997,  executed by
Borrower  and  payable  to  the  order  of  Bank  which  evidences  said  credit
accommodation,  a copy of which is attached hereto as Exhibit A, shall be deemed
modified as of the date this letter is  acknowledged  by Borrower to reflect the
new  maturity  date  set  forth  above.  Further,  the last  date on  which  the
above-described  Standby  Letters of Credit may expire is hereby extended to May
1, 1998, and the last date on which the  above-described  Commercial  Letters of
Credit may expire is hereby  extended  to August 1,  1998.  All other  terms and
conditions  of the Note  remain in full  force  and  effect,  without  waiver or
modification.

         Borrower  acknowledges  that Bank has not committed to make any renewal
or  further  extension  of  the  maturity  date  of the  above-described  credit
accommodation  beyond the new maturity date specified herein,  and that any such
renewal or further extension remains in the sole discretion of Bank. This letter
constitutes the entire  agreement  between Bank and Borrower with respect to the
maturity  date  extension  for the  above-described  credit  accommodation,  and
supersedes all prior  negotiations,  discussions and  correspondence  concerning
said extension.

         Please   acknowledge  your  acceptance  of  the  terms  and  conditions
contained  herein by dating and  signing one copy below and  returning  it to my
attention at the above address on or before November 14, 1997.

                                             Very truly yours,
                                             WELLS FARGO BANK,
                                             NATIONAL ASSOCIATION
                                         By: /s/ Clare Gurbach
                                             ---------------------
                                             Vice President

Acknowledged and accepted as of DAY RUNNER, INC.


By: /s/ Dennis K. Marquardt
    --------------------------------------------
    Title: Executive Vice President, Finance & Admin.





<PAGE>



                                              Exhibit A

                          REVOLVING LINE OF CREDIT NOTE


$15,000,000.00                                          Los Angeles, California
                                                        September 1, 1997


        FOR VALUE  RECEIVED,  the  undersigned  DAY  RUNNER,  INC.  ("Borrower")
promises to pay to the order of WELLS FARGO BANK, NATIONAL  ASSOCIATION ("Bank")
at its office at Los Angeles  RCBO,  333 South Grand  Avenue,  Third Floor,  Los
Angeles,  California, or at such other place as the holder hereof may designate,
in lawful  money of the United  States of America and in  immediately  available
funds, the principal sum of Fifteen Million Dollars ($15,000,000.00), or so much
thereof as may be advanced and be  outstanding,  with  interest  thereon,  to be
computed on each advance from the date of its disbursement as set forth herein.

DEFINITIONS:

        As used herein,  the  following  terms shall have the meanings set forth
after each,  and any other term  defined in this Note shall have the meaning set
forth at the place defined:

         (a) "Business Day' means any day except a Saturday, Sunday or any other
day on which commercial banks in California are authorized or required by law to
close.

         (b) "Fixed Rate Term" means a period  commencing  on a Business Day and
continuing  for one (1) or two (2) months,  as  designated  by Borrower,  during
which all or a portion of the outstanding  principal  balance of this Note bears
interest determined in relation to LIBOR;  provided however,  that no Fixed Rate
Term may be selected  for a principal  amount  less than Five  Hundred  Thousand
Dollars  ($500,000.00);  and  provided  further,  that no Fixed  Rate Term shall
extend beyond the scheduled  maturity date hereof.  If any Fixed Rate Term would
end on a day which is not a  Business  Day,  then such  Fixed Rate Term shall be
extended to the next succeeding Business Day.

         (c) NLIBOR" means the rate per annum (rounded upward, if necessary,  to
the nearest whole 1/8 of 1%) and determined pursuant to the following formula:

LIBOR =                             Base LIBOR
                              ----------------------------------
                              100% - LIBOR Reserve Percentage

(i) "Base  LIBOR"  means the rate per annum for United  States  dollar  deposits
quoted by Bank as the  Inter-Bank  Market Offered Rate,  with the  understanding
that such rate is quoted by Bank for the purpose of calculating  effective rates
of interest for loans making reference thereto, on the first day of a Fixed Rate
Term for delivery of funds on said date for a period of time approximately equal
to the  number of days in such  Fixed  Rate Term and in an amount  approximately
equal to the principal  amount to which such Fixed Rate Term  applies.  Borrower
understands and agrees that Bank may base its quotation of the Inter-Bank Market
Offered  Rate upon such  offers or other  market  indicators  of the  Inter-Bank
Market as Bank in its discretion deems  appropriate  including,  but not limited
to, the rate offered for U.S. dollar deposits on the London Inter-Bank Market.

         (ii) "LIBOR Reserve Percentage" means the reserve percentage prescribed
by the Board of Governors of the Federal  Reserve  System (or any successor) for
"Eurocurrency  Liabilities",  (as defined in Regulation D of the Federal Reserve
Board,  as  amended),  adjusted  by Bank for  expected  changes in such  reserve
percentage during the applicable Fixed Rate Term.

         (d) "Prime Rate" means at any time the rate of interest  most  recently
announced  within  Bank at its  principal  office  as its Prime  Rate,  with the
understanding  that the Prime Rate is one of Bank's base rates and serves as the
basis upon which  effective  rates of interest  are  calculated  for those loans
making reference  thereto,  and is evidenced by the recording  thereof after its
announcement in such internal publication or publications as Bank may designate.

INTEREST:

         (a) Interest. The outstanding principal balance of this Note shall bear
interest  (computed on the basis of a 360-day year,  actual days elapsed) either
(i) at a fluctuating  rate per annum equal to the Prime Rate in effect from time
to time,  or (ii) at a fixed  rate per  annum  determined  by Bank to be one and
three  quarters  percent  (1.75%)  above LIBOR in effect on the first day of the
applicable Fixed Rate Term. When interest is determined in relation to the Prime
Rate, each change in the rate of interest  hereunder  shall become  effective on
the date each Prime Rate change is announced  within Bank.  With respect to each
LIBOR selection hereunder, Bank is hereby authorized to note the date, principal
amount,  interest rate and Fixed Rate Term  applicable  thereto and any payments
made  thereon on Bank's  books and records  (either  manually  or by  electronic
entry) and/or on any schedule  attached to this Note,  which  notations shall be
prima facie evidence of the accuracy of the information noted.

         (b) Selection of Interest Rate Options. At any time any portion of this
Note bears  interest  determined  in relation to LIBOR,  it may be  continued by
Borrower  at the end the Fixed  Rate Term  applicable  thereto  so that all or a
portion  thereof bears  interest  determined in relation to the Prime Rate or to
LIBOR for a new Fixed Rate Term designated by Borrower.  At any time any portion
of this Note bears interest  determined in relation to the Prime Rate,  Borrower
may convert all or a portion  thereof so that it bears  interest  determined  in
relation to LIBOR for a Fixed Rate Term designated by Borrower.  At such time as
Borrower  requests an advance  hereunder  or wishes to select a LIBOR option for
all or a portion of the outstanding  principal balance hereof, and at the end of
each Fixed Rate  Term,  Borrower  shall  give Bank  notice  specifying:  (i) the
interest rate option  selected by Borrower;  (ii) the principal  amount  subject
thereto; and (iii) for each LIBOR selection,  the length of the applicable Fixed
Rate Term. Any such notice may be given by telephone so long as, with respect to
each LIBOR selection,  (A) Bank receives written  confirmation from Borrower not
later than three (3) Business Days after such telephone notice is given, and (B)
such notice is given to Bank prior to 10:00 a.m.,  California time, on the first
day of the Fixed Rate Term. For each LIBOR option requested hereunder, Bank will
quote the  applicable  fixed  rate to  Borrower  at  approximately  10:00  a.m.,
California  time,  on the first day of the Fixed Rate Term. If Borrower does not
immediately  accept  the rate  quoted  by Bank,  any  subsequent  acceptance  by
Borrower shall be subject to a  redetermination  by Bank of the applicable fixed
rate; provided however,  that if Borrower fails to accept any such rate by 11,00
a.m.,  California  time, on the Business Day such  quotation is given,  then the
quoted  rate shall  expire and Bank shall have no  obligation  to permit a LIBOR
option to be selected on such day.  If no  specific  designation  of interest is
made at the time any advance is  requested  hereunder or at the end of any Fixed
Rate Term, Borrower shall be deemed to have made a Prime Rate interest selection
for such advance or the principal amount to which such Fixed Rate Term applied.

           (c)      Additional LIBOR Provisions.

(i) If Bank at any  time  shall  determine  that  for any  reason  adequate  and
reasonable means do not exist for ascertaining  LIBOR,  then Bank shall promptly
give notice  thereof to Borrower.  If such notice is given and until such notice
has been  withdrawn  by Bank,  then (A) no new LIBOR  option may be  selected by
Borrower,  and (B) any portion of the outstanding principal balance hereof which
bears  interest  determined  in relation to LIBOR,  subsequent to the end of the
Fixed Rate Term applicable  thereto,  shall bear interest determined in relation
to the Prime Rate.

        (ii) if any law, treaty, rule, regulation or determination of a court or
governmental  authority  or  any  change  therein  or in the  interpretation  or
application  thereof  (each,  a "Change in Law') shall make it unlawful for Bank
(A) to make LIBOR options available hereunder, or (B) to maintain interest rates
based  on  LIBOR,  then in the  former  event,  any  obligation  of Bank to make
available such unlawful LIBOR options shall immediately be cancelled, and in the
latter event,  any such unlawful  LIBOR-based  interest  rates then  outstanding
shall be  converted,  at Bank's  option,  so that interest on the portion of the
outstanding  principal  balance subject thereto is determined in relation to the
Prime Rate;  provided  however,  that if any such Change in Law shall permit any
LIBOR-based interest rates to remain in effect until the expiration of the Fixed
Rate Term applicable  thereto,  then such permitted  LIBOR-based  interest rates
shall continue in effect until the expiration of such Fixed Rate Term.  Upon the
occurrence  of  any  of  the  foregoing  events,  Borrower  shall  pay  to  Bank
immediately  upon demand such amounts as may be certified to Borrower by Bank in
writing as necessary to compensate Bank for any fines, fees, charges,  penalties
or other  costs  incurred  or payable by Bank as a result  thereof and which are
attributable to any LIBOR options made available to Borrower hereunder,  and any
reasonable  allocation made by Bank among its operations shall be conclusive and
binding upon Borrower.

      (iii) If any  Change  in Law or  compliance  by Bank with any  request  or
directive  (whether  or not  having the force of law) from any  central  bank or
other governmental authority shall:

           (A)    subject Bank to any tax,  duty or other charge with respect to
                  any LIBOR options, or change the basis of taxation of payments
                  to Bank of  principal,  interest,  fees  or any  other  amount
                  payable  hereunder  (except  for changes in the rate of tax on
                  the overall net income of Bank); or

           (B)      impose,  modify  or hold  applicable  any  reserve,  special
                    deposit,  compulsory  loan or  similar  requirement  against
                    assets held by, deposits or other  liabilities in or for the
                    account of,  advances or loans by, or any other  acquisition
                    of funds by any office of Bank; or

           (C)      impose on Bank any other condition;

and the  result  of any of the  foregoing  is to  increase  the  cost to Bank of
making, renewing or maintaining any LIBOR options hereunder and/or to reduce any
amount  receivable  by Bank in  connection  therewith,  then in any  such  case,
Borrower  shall pay to Bank such amounts as may be certified to Borrower by Bank
in writing as  necessary,  immediately  upon receipt of such  certification,  to
compensate Bank for any additional  costs incurred by Bank and/or  reductions in
amounts  received  by Bank  which are  attributable  to such LIBOR  options.  In
determining  which costs incurred by Bank and/or  reductions in amounts received
by Bank are  attributable  to any  LIBOR  options  made  available  to  Borrower
hereunder,  any reasonable allocation made by Bank among its operations shall be
conclusive and binding upon Borrower.

         (d) Payment of Interest. Interest accrued on this Note shall be payable
in arrears on the first day of each month, commencing October 1, 1997.

         (e) Default Interest. From and after the maturity date of this Note, or
such earlier date as all principal  owing  hereunder  becomes due and payable by
acceleration or otherwise,  the outstanding principal balance of this Note shall
bear interest until paid in full at an increased rate per annum (computed on the
basis of a 360-day year,  actual days  elapsed)  equal to two percent (2%) above
the rate of interest from time to time applicable to this Note.

BORROWING AND REPAYMENT:

         (a) Borrowing and Repayment.  Borrower may from time to time during the
term of this Note borrow,  partially or wholly repay its outstanding borrowings,
and reborrow,  subject to all of the  limitations  terms and  conditions of this
Note and of any document  executed in  connection  with or governing  this Note;
provided  however,  that the total  outstanding  principal  amount of borrowings
under this Note shall riot at any time exceed the principal amount stated above.
The unpaid  principal  balance of this obligation at any time shall be the total
amounts  advanced  hereunder  by the holder  hereof less the amount of principal
payments  made  hereon by or for any  Borrower,  which  balance  may be endorsed
hereon from time to time by the holder.  The  outstanding  principal  balance of
this Note shall be due and payable in full on November 1, 1997.

         (b) Advances.  Advances hereunder, to the total amount of the principal
sum stated  above,  may be made by the holder at the oral or written  request of
(i)  Dennis K.  Marquardt  or James E.  Freeman,  Jr. or Kevin  Marquez  or Mark
Vidovich or Ravi Shan or any one acting  alone,  who are  authorized  to request
advances and direct the  disposition of any advances until written notice of the
revocation of such authority is received by the holder at the office  designated
above, or (ii) any person,  with respect to advances  deposited to the credit of
any account of any Borrower with the holder, which advances,  when so deposited,
shall be  conclusively  presumed to have been made to or for the benefit of each
Borrower  regardless  of the fact that persons  other than those  authorized  to
request  advances may have  authority to draw against such  account.  The holder
shall have no obligation to determine  whether any person  requesting an advance
is or has been authorized by any Borrower.

         (c)  Application  of Payments.  Each payment made on this Note shall be
credited  first,  to any  interest  then  due  and  second,  to the  outstanding
principal  balance hereof.  All payments  credited to principal shall be applied
first,  to the outstanding  principal  balance of this Note which bears interest
determined in relation to the Prime Rate, if any, and second, to the outstanding
principal  balance of this Note which bears  interest  determined in relation to
LIBOR, with such payments applied to the oldest Fixed Rate Term first.

PREPAYMENT:

         (a) Prime Rate.  Borrower  may prepay  principal on any portion of this
Note which bears interest  determined in relation to the Prime Rate at any time,
in any amount and without penalty.

         (b) LIBOR.  Borrower  may prepay  principal on any portion of this Note
which  bears  interest  determined  in  relation to LIBOR at any time and in the
minimum amount of one Hundred Thousand Dollars ($100,000.00);  provided however,
that if the outstanding  principal  balance of such portion of this Note is less
than said amount,  the minimum prepayment amount shall be the entire outstanding
principal  balance  thereof.  In consideration of Bank providing this prepayment
option to  Borrower  or if any such  portion of this Note  shall  become due and
payable  at any time  prior to the last day of the Fixed  Rate  Term  applicable
thereto by  acceleration  or otherwise,  Borrower shall pay to Bank  immediately
upon demand a fee which is the sum of the  discounted  monthly  differences  for
each month from the month of  prepayment  through  the month in which such Fixed
Rate Term matures, calculated as follows for each such month-.

           (i)    Determine the amount of interest which would have accrued each
                  month on the amount prepaid at the interest rate applicable to
                  such amount had it remained  outstanding until the last day of
                  the Fixed Rate Term applicable thereto.

           (ii)   Subtract from the amount determined in (i) above  the 
                  amount of interest which would have accrued for the same month
                  on the amount  prepaid  for the  remaining  term of such Fixed
                  Rate  Term at LIBOR in effect on the date of  prepayment  for
                  new loans made for such term and in a principal  amount  equal
                  to the amount prepaid.

           (iii)  If the result  obtained in (ii) for any month is greater  than
                  zero, discount that difference by LIBOR used in above.

Borrower  acknowledges  that  prepayment  of  such  amount  may  result  in Bank
incurring  additional  costs,  expenses  and/or  liabilities,  and  that  it  is
difficult  to  ascertain  the  full  extent  of  such  costs,   expenses  and/or
liabilities.  Borrower,  therefore, agrees to pay the above-described prepayment
fee and  agrees  that  said  amount  represents  a  reasonable  estimate  of the
prepayment costs,  expenses and/or liabilities of Bank. If Borrower fails to pay
any prepayment fee when due, the amount of such prepayment fee shall  thereafter
bear  interest  until paid at a rate per annum two percent  (2%) above the Prime
Rate in effect  from  time to time  (computed  on the  basis of a 360-day  year,
actual days  elapsed).  Each change in the rate of interest on any such past due
prepayment  fee shall  become  effective  on the date each Prime Rate  change is
announced within Bank.
<PAGE>

EVENTS OF DEFAULT:

        This Note is made pursuant to and is subject to the terms and conditions
of that certain Credit  Agreement  between  Borrower and Bank dated as of May 1,
1993, as amended from time to time (the "Credit Agreement").  Any default in the
payment or performance  of any obligation  under this Note, or any defined event
of default under the Credit  Agreement,  shall  constitute an "Event of Default'
under this Note.

MISCELLANEOUS:

         (a) Remedies.  Upon the occurrence of any Event of Default,  the holder
of this Note,  at the holder's  option,  may declare all sums of  principal  and
interest  outstanding  hereunder  to be  immediately  due  and  payable  without
presentment,  demand,  notice of nonperformance,  notice of protest,  protest or
notice of  dishonor,  all of which are  expressly  waived by  Borrower,  and the
obligation,  if any, of the holder to extend any further credit  hereunder shall
immediately  cease and terminate.  Borrower shall pay to the holder  immediately
upon  demand  the full  amount of all  payments,  advances,  charges,  costs and
expenses,  including reasonable attorneys' fees (to include outside counsel fees
and all allocated costs of the holder's in-house counsel),  expended or incurred
by the holder in connection  with the  enforcement of the holder's rights and/or
the  collection  of any amounts  which become due to the holder under this Note,
and the  prosecution  or defense of any action in any way  related to this Note,
including  without  limitation,  any  action  for  declaratory  relief,  whether
incurred  at the trial or  appellate  level,  in an  arbitration  proceeding  or
otherwise,  and including any of the foregoing  incurred in connection  with any
bankruptcy proceeding  (including without limitation,  any adversary proceeding,
contested  matter or motion  brought by Bank or any other  person)  relating  to
Borrower or any other person or entity.

         (b)  Governing  Law.  This Note shall be governed by and  construed  in
accordance with the laws of the State of California.

IN WITNESS WHEREOF,  the undersigned has executed this Note as of the date first
written above.

DAY RUNNER, INC.


By:/s/ Dennis K. Marquardt
   -----------------------------------------------
Title: Executive Vice President, Finance and Admin.


<TABLE>
<CAPTION>
                                                            EXHIBIT 11.1  
                              DAY RUNNER, INC.

         COMPUTATION OF EARNINGS PER COMMON AND COMMON EQUIVALENT SHARES


                                                                      Three Months Ended September 30,
                                                                        1997                1996
                                                                ---------------------------------------------
<S>                                                               <C>                  <C>   

Net Income                                                          $ 4,352,000           $3,848,000
                                                                    ===========           ==========
                                            
Weighted average shares outstanding                                   5,756,000            6,317,000

Additional shares from assumed exercise of options
  and warrants                                                        1,561,000            1,310,000

Shares assumed to be repurchased under the
   treasury stock method                                               (812,000)            (726,000)

NQ tax benefit                                                         (249,000)            (191,000)
                                                                       --------            --------- 
                                                                
Total                                                                 6,256,000            6,710,000
                                                                      =========            =========
  
FULLY DILUTED:

Weighted average shares outstanding                                   5,756,000            6,317,000

Additional shares from assumed exercise of options
   and warrants                                                       1,561,000            1,310,000

Shares assumed to be repurchased under the
   treasury stock method                                               (729,000)            (708,000)

NQ tax benefit                                                         (281,000)            (198,000)
                                                                       --------             -------- 
 
Total                                                                 6,307,000             6,721,000
                                                                      =========             =========
 
EARNINGS PER SHARE:

Primary                                                              $     0.70            $      0.57
                                                                     ==========            ===========
 
Fully diluted                                                        $    0.69             $      0.57
                                                                     ==========            ===========
</TABLE>

<TABLE> <S> <C>

<ARTICLE>                     5
<LEGEND>
     This schedule  contains summary  financial  information  extracted from the
consolidated  balance  sheet and the  consolidated  statement of income filed as
part of the  quarterly  report on form 10-Q and is  qualified in its entirety by
reference to such quarterly report on form 10-Q.
</LEGEND>
<CIK>                                        0000853102
<NAME>                                       Day Runner, Inc.
<MULTIPLIER>                                   1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-mos
<FISCAL-YEAR-END>                              Jun-30-1998
<PERIOD-START>                                 Jul-01-1997
<PERIOD-END>                                   Sep-30-1997
<CASH>                                         8,080
<SECURITIES>                                       0
<RECEIVABLES>                                  35,558
<ALLOWANCES>                                   10,912
<INVENTORY>                                    28,845
<CURRENT-ASSETS>                               70,335
<PP&E>                                         19,286
<DEPRECIATION>                                 10,628
<TOTAL-ASSETS>                                 79,555
<CURRENT-LIABILITIES>                          26,128
<BONDS>                                             0
                               0
                                         0
<COMMON>                                            6
<OTHER-SE>                                     53,391
<TOTAL-LIABILITY-AND-EQUITY>                   79,555
<SALES>                                        38,138
<TOTAL-REVENUES>                               38,138
<CGS>                                          18,032
<TOTAL-COSTS>                                  18,032
<OTHER-EXPENSES>                               13,066
<LOSS-PROVISION>                                    0
<INTEREST-EXPENSE>                                (95)
<INCOME-PRETAX>                                 7,135
<INCOME-TAX>                                    2,783
<INCOME-CONTINUING>                             4,352
<DISCONTINUED>                                      0
<EXTRAORDINARY>                                     0
<CHANGES>                                           0
<NET-INCOME>                                    4,352
<EPS-PRIMARY>                                    0.70
<EPS-DILUTED>                                    0.69
        


</TABLE>


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