DAY RUNNER INC
S-8, 1998-12-16
BLANKBOOKS, LOOSELEAF BINDERS & BOOKBINDG & RELATD WORK
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       As filed with the Securities and Exchange Commission on December 16, 1998
                                                      Registration No. 333-_____


                              SECURITIES AND EXCHANGE COMMISSION
                                    Washington, D.C. 20549


                                           FORM S-8

                                    REGISTRATION STATEMENT
                                            Under
                                  THE SECURITIES ACT OF 1933


                                       DAY RUNNER, INC.
                    (Exact name of registrant as specified in its charter)

                       Delaware                                95-3624280
            (State or other jurisdiction of                   (I.R.S. Employer
            incorporation or organization)                 Identification No.)

                  15295 Alton Parkway
                  Irvine, California        92618
       (Address of Principal Executive Offices) (Zip Code)



                                    1995 STOCK OPTION PLAN
                           NON-EMPLOYEE DIRECTOR STOCK OPTION PLAN
                              WARRANTS TO PURCHASE COMMON STOCK
                                  (Full titles of the plans)


                                    JAMES E. FREEMAN, JR.
                                   Chief Executive Officer
                                       Day Runner, Inc.
                                     15295 Alton Parkway
                                   Irvine, California 92618
                                        (714) 680-3500
                  (Name, address and telephone number of agent for service)



                                           Copy to:
                                  KATHERINE F. ASHTON, ESQ.
                                        Bryan Cave LLP
                                   120 Broadway, Suite 300
                                Santa Monica, California 90401



<PAGE>

<TABLE>
<CAPTION>



                         CALCULATION OF REGISTRATION FEE


                                                                                Proposed
         Title of                 Amount                Proposed                 Maximum
        Securities               of Shares               Maximum                Aggregate          Amount of
           to be                   to be             Offering Price             Offering         Registration
        Registered              Registered              per Share                 Price               Fee
        ----------              ----------              ---------                 -----               ---

      <S>                       <C>                    <C>                   <C>                  <C>
       Common Stock,
     $0.001 par value            525,000(1)              $19.625(2)           $10,303,125(2)        $3,039

       Common Stock,
     $0.001 par value             25,000(3)              $20.625                 $515,625             $153

           TOTAL                 550,000                                                            $3,192
                                 =======                                                             =====


</TABLE>

(1)  Represents  375,000 shares issuable upon the exercise of options granted or
     to be granted under the Company's 1995 Stock Option Plan and 150,000 shares
     issuable  upon the exercise of options  granted or to be granted  under the
     Company's Non-Employee Director Stock Option Plan.

(2)  Estimated pursuant to Rule 457(h) solely for the purpose of calculating the
     amount of the  registration fee on the basis of the average of the high and
     low  reported  sales  prices of a share of the  Company's  Common  Stock on
     December  11,  1998,  as  reported by The Nasdaq  Stock  Market in The Wall
     Street Journal.

(3)  Represents  shares  issuable upon the exercise of  outstanding  warrants to
     purchase an aggregate of 25,000 shares of the Company's  Common Stock at an
     exercise price of $20.625 per share.







<PAGE>


PART I.       INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS

         The document(s)  containing the information  specified in Items 1 and 2
of Part I of Form S-8 will be sent or given to plan participants as specified in
Rule 428(b)(1) and, in accordance with the instructions to Part I, are not filed
with the Commission as part of this Registration Statement.


PART II.      INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

Item 3.       Incorporation of Documents by Reference.

              The following documents and information  previously filed with the
Securities and Exchange Commission are hereby incorporated by reference:

              Item 3(a)

              The  Registrant's  Annual  Report on Form 10-K for the year  ended
              June 30, 1998.

              Item 3(b)

              The  Registrant's  Quarterly  Report on Form 10-Q for the  quarter
              ended September 30, 1998.

              The Registrant's Current Report on Form 8-K filed with the
              Commission on November 12, 1998.

              Item 3(c)

              The description of the Registrant's  Common Stock contained in the
              Registrant's  Registration Statement on Form S-1 (Registration No.
              33-45391),  as amended by the Registrant's  Current Report on Form
              8-K filed with the  Commission  on August 5, 1993,  including  any
              amendments  or  reports  filed for the  purpose of  updating  such
              description.

              All documents  subsequently  filed by the  Registrant  pursuant to
Sections  13(a),  13(c),  14 and 15(d) of the  Securities  Exchange Act of 1934,
prior to the  filing of a  post-effective  amendment  which  indicates  that all
securities  offered  have been sold or which  deregisters  all  securities  then
remaining  unsold,  shall be  deemed to be  incorporated  by  reference  in this
Registration  Statement  and to be part  hereof  from  the date of  filing  such
documents.

Item 4.  Description of Securities.

         Not Applicable.

Item 5.  Interests of Named Experts and Counsel.

         Not Applicable.

Item 6.  Indemnification of Directors and Officers.

     Sections 145(a) and 145(b) of the Delaware General Corporation Law permit a
corporation  to indemnify  any person  against  expenses  (including  attorneys'
fees),  judgments,  fines  and  amounts  paid  in  settlement  or  actually  and
reasonably incurred by such person in connection with any threatened, pending or
completed  nonderivative action and against expenses (including attorneys' fees)
actually and reasonably  incurred in connection with any threatened,  pending or
completed  derivative  action if such person was or is a party or was threatened
to be made a party to such  action by reason of the fact that such  person is or
was  a  director,   officer,   employee  or  agent  of  the   corporation.   Any
indemnification shall be made if a determination in each instance is made either
by a majority  vote of the Board of  Directors  (other  than  directors  who are
parties to such action) even though less than a quorum, by the stockholders,  or
by independent legal counsel in a written opinion,  that such indemnification is
proper because the director,  officer, employee or agent acted in good faith and
in a manner that such person reasonably  believed to be in or not opposed to the
best interests of the  corporation,  and, with respect to any criminal action or
proceeding, that such person had no reasonable cause to believe that his conduct
was  unlawful.  However,  no  indemnification  may be  made  with  respect  to a
derivative  action if such person is  adjudged to be liable to the  corporation,
unless and only to the extent that the  Delaware  Court of Chancery or the court
in which the action was brought  determines upon application  that,  despite the
adjudication of liability but in view of all the  circumstances,  such person is
fairly and reasonably entitled to indemnity for such expenses as the court deems
proper.  To the  extent  that a person  has been  successful  in  defense of any
action,  suit or proceeding,  Section 145(c)  provides that such person shall be
indemnified  against expenses actually and reasonably incurred by such person in
connection  therewith.  A  corporation  may also  advance  expenses  incurred in
defending  proceedings  against  an officer  or a  director  upon  receipt of an
undertaking  by or on behalf of such officer or director to repay such  expenses
to the corporation if it is ultimately  determined that such officer or director
is not entitled to be indemnified  for such expenses.  The  indemnification  and
advancement of expenses provided under the Delaware General  Corporation Law are
not exclusive of any other rights to  indemnification or advancement of expenses
a person may be entitled to under any bylaw, agreement,  vote of stockholders or
disinterested directors or otherwise.

     Under the terms of Article VIII of the Registrant's  Bylaws, the Registrant
is required to  indemnify  any person who is or was a director or officer of the
Registrant (or is or was serving at the request of the Registrant as a director,
officer, trustee or partner of another corporation,  partnership, joint venture,
trust or other  enterprise)  in the manner and to the fullest  extent  permitted
under  Section 145 of the Delaware  General  Corporation  Law against  expenses,
liabilities and other matters covered by or referred to in Section 145.

     As  permitted  by  paragraph  (7) of  subsection  (b) of Section 102 of the
Delaware General  Corporation Law, Article VIII of the Registrant's  Certificate
of Incorporation  provides that no director of the Registrant shall be liable to
the Registrant or its stockholders for monetary damages for breach of his or her
fiduciary  duty  as a  director  except  for  liability  (a) for  breach  of the
director's duty of loyalty to the corporation or its stockholders;  (b) for acts
or omissions  not in good faith or which  involve  intentional  misconduct  or a
knowing  violation  of  law;  (c)  under  Section  174 of the  Delaware  General
Corporation  Law (relating to unlawful  declarations or payments of dividends or
unlawful stock purchases or redemptions);  or (d) for any transaction from which
the director derived an improper personal benefit.

Item 7.  Exemption from Registration Claimed.

         Not Applicable.

Item 8.  Exhibits.

 Exhibit
 Number

    5.1           Opinion of Bryan Cave LLP
   10.1           Amendment No. 3 to 1995 Stock Option Plan
   10.2           Non-Employee Director Stock Option Plan
   10.3           Form of Warrant dated April 20, 1998 to purchase shares of the
                  Registrant's Common Stock and Schedule of Warrantholders(1)
   23.1           Consent of  Deloitte  & Touche  LLP
   23.2           Consent of Bryan Cave LLP(included  in  Exhibit  5.1)
   24.1           Power of Attorney (see  page 5 of this Registration Statement)



(1)   Incorporated by reference to the  Registrant's  Annual Report on Form 10-K
      (File No. 0-19835) as filed with the Commission on September 30, 1998.


Item 9.  Undertakings.

(a)   The undersigned Registrant hereby undertakes:

     (1) To file,  during any period in which  offers or sales are being made, a
post-effective amendment to this registration statement:

     (i)  To  include  any  prospectus  required  by  Section  10(a)(3)  of  the
Securities Act of 1933;

     (ii) To reflect in the  prospectus  any facts or events  arising  after the
effective date of the registration  statement (or the most recent post-effective
amendment  thereof)  which,  individually  or  in  the  aggregate,  represent  a
fundamental  change in the information set forth in the registration  statement.
Notwithstanding the foregoing,  any increase or decrease in volume of securities
offered (if the total dollar value of  securities  offered would not exceed that
which  was  registered)  and any  deviation  from  the  low or  high  and of the
estimated  maximum  offering  range may be reflected  in the form of  prospectus
filed with the  Commission  pursuant  to Rule 424(b) if, in the  aggregate,  the
changes in volume and price  represent  no more than a 20 percent  change in the
maximum  aggregate  offering price set forth in the "Calculation of Registration
Fee" table in the effective registration statement; and

     (iii) To  include  any  material  information  with  respect to the plan of
distribution  not  previously  disclosed  in the  registration  statement or any
material change to such information in the registration statement;

     Provided, however, that paragraphs (a)(1)(i) and (a)(1)(ii) do not apply if
the information  required to be included in a post-effective  amendment by those
paragraphs is contained in periodic reports filed by the Registrant  pursuant to
Section  13 or Section  15(d) of the  Securities  Exchange  Act of 1934 that are
incorporated by reference in the registration statement.

     (2) That, for the purpose of determining any liability under the Securities
Act of 1933,  each  such  post-effective  amendment  shall be deemed to be a new
registration  statement  relating to the  securities  offered  therein,  and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

     (3) To remove from registration by means of a post-effective  amendment any
of the securities being registered which remain unsold at the termination of the
offering.

     (4) That,  for purposes of determining  any liability  under the Securities
Act of 1933, each filing of the  Registrant's  annual report pursuant to Section
13(a) or  Section  15(d) of the  Securities  Exchange  Act of 1934  (and,  where
applicable,  each filing of an employee benefit plan's annual report pursuant to
Section 15(d) of the Securities  Exchange Act of 1934) that is  incorporated  by
reference in the registration statement shall be deemed to be a new registration
statement relating to the securities  offered therein,  and the offering of such
securities  at that time shall be deemed to be the  initial  bona fide  offering
thereof.

     (b) Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted to directors,  officers and controlling  persons of
the  Registrant  pursuant  to  the  foregoing  provisions,   or  otherwise,  the
Registrant  has been advised that in the opinion of the  Securities and Exchange
Commission  such  indemnification  is against  public policy as expressed in the
Securities  Act of 1933 and is,  therefore,  unenforceable.  In the event that a
claim for  indemnification  against such liabilities  (other than the payment by
the  Registrant  of  expenses  incurred  or  paid  by  a  director,  officer  or
controlling  person of the Registrant in the  successful  defense of any action,
suit or proceeding) is asserted by such director,  officer or controlling person
in connection with the securities being registered,  the Registrant will, unless
in the  opinion  of its  counsel  the matter  has been  settled  by  controlling
precedent,  submit to a court of appropriate  jurisdiction  the question whether
such  indemnification  by it is  against  public  policy  as  expressed  in  the
Securities  Act of 1933 and will be governed by the final  adjudication  of such
issue.



<PAGE>



                                          SIGNATURES

         Pursuant  to the  requirements  of the  Securities  Act  of  1933,  the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-8 and has duly caused this Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized, in the City of Irvine, State of California, on December 16, 1998.


                                DAY RUNNER, INC.


                                             By:   /s/ James E. Freeman, Jr.
                                                   ---------------------------
                                                   James  E.  Freeman,  Jr.,
                                                   Chief Executive Officer


                                      POWER OF ATTORNEY

         KNOW  ALL MEN BY THESE  PRESENTS,  that  each  person  whose  signature
appears below hereby  constitutes and appoints James E. Freeman,  Jr. his or her
attorney-in-fact  and agent,  with full power of substitution for him or her and
in his or her name,  place and stead, in any and all capacities,  to sign any or
all  amendments to this  Registration  Statement,  and to file the same with all
exhibits  thereto  and  other  documents  in  connection  therewith,   with  the
Securities  and Exchange  Commission,  granting unto said  attorney-in-fact  and
agent full power and authority to do so and perform each and every act and thing
requisite  and  necessary  to be  done  in  connection  with  this  Registration
Statement,  as fully to all intents and  purposes as he or she might or could do
in person,  hereby ratifying and confirming all that said  attorney-in-fact  and
agent, or his substitute or substitutes,  may lawfully do or cause to be done by
virtue hereof.

         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated.
<TABLE>
<CAPTION>

<S>                                                   <C>                                    <C>
                     Signature                              Title                                      Date

  /s/ Mark A. Vidovich                               Chairman of the Board                   December 16, 1998
- -----------------------------------------------
     Mark A. Vidovich


 /s/ James E. Freeman, Jr.                           Chief Executive Officer and Director
- ------------------------------------------------     (Principal Executive Officer)           December 16, 1998
     James E. Freeman, Jr.                                   


 /s/ Dennis K. Marquardt                             Executive Vice President, Finance &     December 16, 1998
- -----------------------------------------------      Administration and Chief Financial Officer
   Dennis K. Marquardt                              (Principal Financial and Accounting Officer)


 /s/   James P. Higgins                               Director                                December 16, 1998
- -----------------------------------------------
     James P. Higgins


 /s/ Jill Tate Higgins                               Director                                December 16, 1998
- -----------------------------------------------
     Jill Tate Higgins


 /s/ Charles Miller                                  Director                                December 16, 1998
- -----------------------------------------------
     Charles Miller


 /s/ Alan R. Rachlin                                 Director                                December 16, 1998
- -----------------------------------------------
     Alan R. Rachlin


 /s/ Boyd I. Willat                                  Director                                December 16, 1998
- -----------------------------------------------
     Boyd I. Willat


 /s/ Felice Willat                                   Director                                December 16, 1998
- -----------------------------------------------
     Felice Willat

</TABLE>



<TABLE>
<CAPTION>


                                      INDEX TO EXHIBITS


                                                                                                    Sequentially
Exhibit                                                                                               Numbered
Number                     Exhibit                                                                      Page

   <S>       <C>                                                                                             
    5.1      Opinion of Bryan Cave LLP..............................................................

   10.1      Amendment No. 3 to 1995 Stock Option Plan..............................................

   10.2      Non-Employee Director Stock Option Plan................................................

   23.1      Consent of Deloitte & Touche LLP.......................................................
</TABLE>








                                                                    Exhibit 5.1
                                        BRYAN CAVE LLP
                                   120 BROADWAY, SUITE 500
                                SANTA MONICA, CALIFORNIA 90401
                                        (310) 576-2100
                                 FACSIMILE (310) 576-2200...



                                      December 16, 1998



Day Runner, Inc.
15295 Alton Parkway
Irvine, California 92618


                  Re:    Day Runner, Inc. - Registration Statement on Form S-8

Gentlemen:

                  We have acted as securities counsel for Day Runner,  Inc. (the
"Company") in connection  with the  preparation of a  registration  statement on
Form S-8 (the  "Registration  Statement")  under the  Securities Act of 1933, as
amended,   to  be  filed  with  the  Securities  and  Exchange  Commission  (the
"Commission")  on December 16, 1998, in connection  with the  registration of an
aggregate  of 550,000  shares of Common  Stock,  par value $0.001 per share (the
"Shares"), comprising (i) 375,000 shares of Common Stock of the Company issuable
upon the exercise of options granted or to be granted  pursuant to the Company's
1995 Stock  Option  Plan,  (ii)  150,000  shares of Common  Stock of the Company
issuable under the Company's  Non-Employee  Director Stock Option Plan and (iii)
25,000  shares of Common  Stock of the  Company  issuable  upon the  exercise of
warrants granted to the five non-employee  directors of the Company on April 20,
1998 (such 1995 Stock Option Plan,  Non-Employee  Director Stock Option Plan and
warrants are referred to herein as the "Plans").

                  In  connection  with  the  preparation  of  the   Registration
Statement and the proposed  issuance and sale of the Shares in  accordance  with
the Plans and the Form S-8  prospectuses  to be delivered to participants in the
Plans,  we have made certain  legal and factual  examinations  and inquiries and
examined, among other things, such documents, records, instruments,  agreements,
certificates and matters as we have considered appropriate and necessary for the
rendering of this  opinion.  We have assumed for the purpose of this opinion the
authenticity  of all documents  submitted to us as originals and the  conformity
with  the  originals  of  all  documents  submitted  to us as  copies,  and  the
genuineness of the signatures  thereon. As to various questions of fact material
to  this  opinion,   we  have,  when  relevant  facts  were  not   independently
established,  relied,  to the extent deemed proper by us, upon  certificates and
statements of officers and representatives of the Company.

                  Based on the  foregoing  and in  reliance  thereon,  it is our
opinion that the Shares have been duly  authorized  and, after the  Registration
Statement becomes effective and after any  post-effective  amendment required by
law is duly  completed,  filed and becomes  effective,  and when the  applicable
provisions  of "Blue  Sky" and  other  state  securities  laws  shall  have been
complied  with,  and when the Shares are issued and sold in accordance  with the
Plans and the Form S-8  prospectuses to be delivered to the  participants in the
Plans, the Shares will be validly issued, fully paid and nonassessable.

                  We hereby  consent to the  inclusion of our opinion as Exhibit
5.1 to the  Registration  Statement and further consent to the reference to this
firm in the  Registration  Statement.  In giving this consent,  we do not hereby
admit that we are in the  category of persons  whose  consent is required  under
Section 7 of the  Securities  Act of 1933 or the rules  and  regulations  of the
Commission thereunder.

                  This opinion is rendered solely for your benefit in connection
with the subject transaction and is not to be otherwise used, circulated, quoted
or referred to without our prior written  consent.  We are opining  herein as to
the effect on the subject  transaction only of United States federal law and the
internal laws of the State of Delaware,  and we assume no  responsibility  as to
the  applicability  thereto,  or the  effect  thereon,  of the laws of any other
jurisdiction.

                                                    Very truly yours,



                                                    BRYAN CAVE LLP






                                                                    Exhibit 10.1

                                      AMENDMENT NO. 3 TO
                                       DAY RUNNER, INC.
                                    1995 STOCK OPTION PLAN


     Section 3 of the Day Runner,  Inc. 1995 Stock Option Plan is hereby amended
to read in its entirety as follows:

                           "3. Shares Reserved.  The maximum aggregate number of
                  Shares  reserved  for  issuance  pursuant to the Plan shall be
                  1,925,000  Shares  or the  number  of shares of stock to which
                  such Shares shall be adjusted as provided in Section 10 of the
                  Plan. Such number of Shares may be set aside out of authorized
                  but unissued Shares not reserved for any other purpose, or out
                  of issued Shares  acquired for and held in the treasury of the
                  Company from time to time.

                           Shares subject to, but not sold or issued under,  any
                  Option terminating,  expiring or canceled for any reason prior
                  to its  exercise in full,  shall again  become  available  for
                  Options  thereafter granted under the Plan, and the same shall
                  not be deemed an increase in the number of Shares reserved for
                  issuance  under the Plan.  Any Shares  which may be  tendered,
                  actually or by attestation,  by an Optionee as full or partial
                  payment in  connection  with the  exercise of any Option under
                  the Plan  shall  again be  available  for  Options  thereafter
                  granted during the remainder of the term of the Plan."



Dated:  September 15, 1998






                                                                   Exhibit 10.2


                                DAY RUNNER, INC.
                     NON-EMPLOYEE DIRECTOR STOCK OPTION PLAN
1.       Establishment and Purpose of the Plan.

         Day Runner,  Inc. hereby  establishes this Non-Employee  Director Stock
Option Plan to promote the interests of the Company and its  stockholders by (i)
helping to attract and retain the services of persons of the highest  caliber to
serve as non-employee directors of the Company, (ii) motivating such persons, by
means of performance-related incentives, to achieve the Company's business goals
and (iii)  enabling  such persons to  participate  in the  long-term  growth and
financial  success  of the  Company by  providing  them with an  opportunity  to
purchase stock of the Company.

2.       Definitions.

         The following definitions apply throughout the Plan:

(a)      "Board" shall mean the Board of Directors of the Company.

(b) "Code" shall mean the Internal Revenue Code of 1986, as amended.  References
in the Plan to any section of the Code shall be deemed to include any  amendment
or successor  provisions to such section and any  regulations  issued under such
section.

(c) "Committee" shall mean the committee of the Board of Directors  appointed in
accordance with Section 4(a) of the Plan, if one is appointed.

(d)  "Company"  shall mean Day  Runner,  Inc.,  a Delaware  corporation  (or any
successor  corporation),  and  any  "subsidiary"  corporation,  whether  now  or
hereafter existing, as deemed in Sections 424(f) and (g) of the Code.

(e)  "Director"  shall  mean a person who serves on the Board as of the date the
Plan is adopted by the Board or who is  thereafter  duly elected or appointed to
serve as a member of the Board.

(f) "Eligible Director" shall mean a Director who is not an employee (within the
meaning  of  Section  3401 of the Code and the  regulations  thereunder)  of the
Company.  The payment of directors'  fees or consulting fees to a Director shall
not be sufficient to constitute "employment" by the Company.

(g) "Fair Market Value" shall mean, with respect to Shares on a particular date,
the fair market  value per Share on such date,  which value shall be the average
of the  closing  bid and  asked  prices of the  Common  Stock on such  date,  as
reported  in The Wall  Street  Journal  (or, if not so  reported,  as  otherwise
reported by the National  Association of Securities Dealers Automated Quotations
("Nasdaq")  System)  or, if there are no such  prices on such date,  on the most
recent  preceding day on which there were reported closing bid and asked prices,
or, if the Shares are listed on a stock  exchange or on The Nasdaq  Stock Market
as a National Market System security, shall be the closing price on the exchange
or on The Nasdaq  Stock  Market as of such date,  as reported in The Wall Street
Journal or, if there are no sales on such date, on the most recent preceding day
on which there were reported sales.

(h) "First Grant Date" shall mean the date of the Company's first Annual Meeting
of Stockholders following the Board's adoption of this Plan.

(i) "Grant  Date" shall mean each of (i) the First Grant Date and (ii) the dates
of the Company's  Annual Meetings of  Stockholders  held during the term of this
Plan but after the First Grant Date.

(j) "Option" shall mean the grant of the right to an Eligible  Director pursuant
to the Plan to  purchase a specified  number of Shares at a  specified  exercise
price.

(k) "Option  Agreement"  shall mean a written  certificate  substantially in the
form  attached  hereto as Exhibit A, or such other form or forms as the Board or
its Committee (subject to the terms and conditions of the Plan) may from time to
time approve, evidencing and reflecting the terms of an Option.

(l)  "Optionee"  shall mean an Eligible  Director who is granted an Option under
the Plan or any permitted transferee of such Eligible Director.

(m) "Plan" shall mean this Day Runner, Inc.  Non-Employee  Director Stock Option
Plan as the same may be amended from time to time.

(n) "Shares" shall mean shares of the Common Stock of the Company, par value per
share of $0.001,  or any  shares  into which  such  Shares may be  converted  in
accordance with Section 9 of the Plan.

3.       Shares Reserved

         The maximum  aggregate number of Shares reserved for issuance  pursuant
to the Plan  shall be  250,000  Shares or the number of shares of stock to which
such Shares shall be adjusted as provided in Section 10 of the Plan. Such number
of Shares may be set aside out of  authorized  but unissued  Shares not reserved
for any other  purpose,  or out of issued  Shares  acquired  for and held in the
treasury of the Company from time to time.

         Shares   subject  to,  but  not  sold  or  issued  under,   any  Option
terminating,  expiring or canceled for any reason prior to its exercise in full,
shall again become available for Options  thereafter granted under the Plan, and
the same shall not be deemed an  increase in the number of Shares  reserved  for
issuance under the Plan.

4. Administration of the Plan.

(a) The Plan  shall be  administered  by the  Board.  The  Board may at any time
appoint a Committee  comprised of not less than two directors to administer  the
Plan on behalf of the  Board.  Members  of the  Committee  shall  serve for such
period  of  time  as the  Board  of  Directors  may  determine  or  until  their
resignation,  retirement,  removal or death,  if  sooner.  From time to time the
Board of Directors may increase the size of the Committee and appoint additional
members thereto,  remove members (with or without cause) and appoint new members
in substitution therefor or fill vacancies however caused.

(b) Subject to the provisions of the Plan, the Board or its Committee shall have
the sole and  complete  discretionary  authority:  (i) to  prescribe,  amend and
rescind rules and  regulations  relating to the Plan subject to the  limitations
set forth in Section 11 of the Plan;  (ii) to  interpret  the Plan or any Option
Agreement  or  document  executed or entered  into with  respect to the grant or
exercise of Options;  (iii) to authorize  any person to execute on behalf of the
Company any instrument  required to effectuate the grant of an Option previously
granted or to take such other  actions as may be necessary or  appropriate  with
respect to the Company's  rights  pursuant to Options or agreements  relating to
the grant or exercise thereof;  and (iv) to make such other  determinations  and
establish  such other  procedures  as it deems  necessary or  advisable  for the
administration of the Plan; provided,  however,  that the Board or its Committee
shall have no  discretion  to determine the selection of persons to whom Options
will be granted, the frequency of Option grants, the number of Shares subject to
Option grants  (except in accordance  with Sections 5 and 6 hereof) the exercise
prices of Options or any other material  terms of Options  (except in accordance
with Section 9(b) hereof).

(c) All  decisions,  determinations  and  interpretations  of the  Board  or its
Committee shall be final and binding on all Optionees under the Plan.

(d) The Board or its  Committee  shall keep  minutes of its  meetings and of the
actions taken by it without a meeting.  A majority of the Board or its Committee
shall constitute a quorum, and the actions of a majority at a meeting, including
a telephone meeting,  at which a quorum is present,  or acts approved in writing
by a majority  of the members of the Board or its  Committee  without a meeting,
shall constitute acts of the Board or its Committee.

(e) The Company shall pay all original  issue and transfer taxes with respect to
the grant of Options  and/or the issue and  transfer  of Shares  pursuant to the
exercise thereof,  and all other fees and expenses  necessarily  incurred by the
Company in connection therewith;  provided,  however, that the person exercising
an Option shall be responsible  for all payroll,  withholding,  income and other
taxes  incurred  by such person on the date of exercise of an Option or transfer
of an Option or Shares.

5.       Eligibility.

         Options may be granted  under the Plan only to Eligible  Directors.  An
Eligible Director who has been granted an Option may be granted, if he or she is
otherwise eligible, additional Options.

6.       Terms and Conditions of Options.

         Each person who (i) is an Eligible Director at the close of business on
a Grant Date shall,  on such Grant Date,  automatically  be granted an Option to
purchase the number of shares  specified in Section  6(a)(i)  hereof and (ii) is
not an Eligible  Director on a Grant Date but who is elected or appointed to the
Board  subsequent  to such Grant Date and prior to the next Grant Date,  if any,
shall  automatically  be  granted,  as of the  date  of his or her  election  or
appointment to the Board,  an Option to purchase the number of Shares  specified
in Section 6(a)(ii) hereof.  Notwithstanding anything to the contrary herein, no
Options shall be granted under this Plan prior to the First Grant Date.  Options
granted pursuant to the Plan shall be evidenced by an Option Agreement providing
the following terms and conditions:

(a)      Number of Shares.

(i) Grants on a Grant Date. The number of Shares subject to an Option granted to
an Eligible Director on the First Grant Date shall be 10,000,  and the number of
shares subject to an Option granted to an Eligible  Director on subsequent Grant
Dates shall be 5,000.

(ii)  Grants  Other Than on a Grant  Date.  The  number of Shares  subject to an
Option  granted to an Eligible  Director on a date other than a Grant Date shall
be equal to 5,000 minus the product of 1,250 and the number of installments that
would have vested  under an Option  granted to an Eligible  Director on the most
recent Grant Date preceding the date of such grant.

(iii) Pro Rata Adjustment.  If the total number of Shares to be granted pursuant
to Options on a specific  grant  date in  accordance  with this  Section 6 would
exceed the number of Shares then  available  for grant under the Plan,  then the
Shares remaining  available for grant pursuant to Options shall be allocated pro
rata among those  Eligible  Directors  who are entitled on such grant date to be
granted Options under the Plan.

(b)      Vesting.

(i) Grants on a Grant  Date.  Subject to Section  7(e) of the Plan,  each Option
granted  to  an  Eligible  Director  on a  Grant  Date  shall  vest  and  become
exercisable  in  four  equal  quarterly  installments  with  the  first  of such
installments  vesting on the first day of the  calendar  quarter  following  the
quarter in which the grant is made and one additional installment vesting on the
first day of each calendar quarter thereafter.  If an Eligible Director receives
an Option  covering a reduced number of Shares due to an adjustment  pursuant to
Section  6(a)(iii)  hereof,  the Option shall vest in quarterly  installments of
1,250 shares  (provided that the last installment to vest may be less than 1,250
shares),  with the first such installment vesting on the first day following the
calendar  quarter  in which  the  grant is made and one  additional  installment
vesting,  subject to Section 7(e) of the Plan, on the first day of each calendar
quarter thereafter until such Option is fully vested.

(ii) Grants Other Than on a Grant Date.  Subject to Section 7(e) of the Plan, if
an Eligible  Director is granted an Option covering fewer than 5,000 shares (the
"Prorated  Shares") pursuant to Section 6(a)(ii) hereof,  such Option shall vest
and become exercisable in equal quarterly  installments of 1,250 shares with the
first of such  installments  vesting  on the first day of the  calendar  quarter
following the quarter in which the grant is made and one additional  installment
vesting on the first day of each calendar quarter  thereafter.  If such Eligible
Director  receives an Option  covering  less than the Prorated  Shares due to an
adjustment  pursuant  to Section  6(a)(iii)  hereof,  the  Option  shall vest in
quarterly  installments of 1,250 shares  (provided that the last  installment to
vest may be less than 1,250 shares),  with the first such installment vesting on
the first day following the calendar  quarter in which the grant is made and one
additional  installment  vesting,  subject to Section  7(e) of the Plan,  on the
first day of each calendar quarter thereafter until such Option is fully vested.

(c) Exercise  Price.  The  exercise  price per Share for the Shares to be issued
pursuant to the exercise of an Option shall be 100% of the Fair Market Value per
Share on the date of grant.

(d) Medium and Time of Payment.  The  consideration to be paid for the Shares to
be issued upon  exercise  of an Option may  consist of cash or check;  provided,
however,  that the Optionee shall be required to pay in cash an amount necessary
to satisfy any tax withholding obligations of the Company.

(e) Term of Options. The term of each Option shall be ten years from the date of
grant thereof.

7.       Exercise of Option.

(a) In General.  Any Option granted  hereunder to an Eligible  Director shall be
exercisable  at such times and under  such  conditions  as shall be  permissible
under the terms of the Plan. An Option may be exercised in  accordance  with the
provisions  of the Plan as to all or any portion of the Shares then  exercisable
under the Option from time to time during the term of the  Option.  However,  an
Option may not be exercised for a fraction of a Share.

(b) Procedure.  An Option shall be deemed to be exercised when written notice of
such exercise has been given to the Company at its principal  business office in
accordance  with the terms of the Option  Agreement  by the person  entitled  to
exercise  the Option and full  payment for the Shares with  respect to which the
Option is exercised has been received by the Company,  accompanied by payment by
the Optionee of all payroll,  withholding or income taxes incurred in connection
with such Option exercise (or arrangements for the collection or payment of such
tax  satisfactory  to the Board or its  Committee  are made).  Full  payment may
consist of such  consideration  and method of  payment  as are  allowable  under
Section 6(d) of the Plan.

(c)  Decrease in  Available  Shares.  Exercise of an Option in any manner  shall
result in a decrease in the number of Shares which  thereafter may be available,
both for  purposes of the Plan and for sale under the  Option,  by the number of
Shares as to which the Option is exercised.

(d) Exercise of  Stockholder  Rights.  Until an Option is properly  exercised in
accordance with the terms of this Section, no right to vote or receive dividends
or any other  rights as a  stockholder  shall  exist with  respect to the Shares
issuable upon exercise of the Option. No adjustment shall be made for a dividend
or other  right  for which the  record  date is prior to the date the  Option is
exercised, except as provided in Section 9 of the Plan.

(e)  Termination of Status as a Director.  If any person ceases to be a Director
of the  Company  for any  reason  or no  reason  ("Termination"),  whether  such
Termination  is permanent or temporary,  then after the  effective  date of such
Termination  and  through  the end of the  term of any  Option  granted  to such
Director  under the Plan,  the Optionee may exercise the Option to purchase only
such number of Shares that the Optionee  would have been entitled to purchase on
the effective  date of such  Termination.  To the extent that the Optionee shall
not have been  entitled to exercise  any portion of the Option on the  effective
date  of such  Termination,  such  portion  shall  be  deemed  to  have  expired
unexercised on such effective date.

         Notwithstanding the foregoing, an Option shall not be exercisable after
the expiration of the term of such Option, as set forth in the Option Agreement.
To the extent the Optionee  does not  exercise his or her Option,  to the extent
exercisable, within the time specified herein, the Option shall terminate.

(f) Expiration of Option.  Notwithstanding any provision in the Plan,  including
but not limited to the  provisions  set forth in Section 7(e), an Option may not
be exercised, under any circumstances, after the expiration of its term.

(g) Conditions on Exercise and Issuance. As soon as practicable after any proper
exercise of an Option in accordance with the provisions of the Plan, the Company
shall deliver to the Optionee at the principal  executive office of the Company,
or such other place as shall be mutually agreed upon between the Company and the
Optionee,  a certificate or certificates  representing  the Shares for which the
Option  shall have been  exercised.  The time of  issuance  and  delivery of the
certificate or certificates  representing  the Shares for which the Option shall
have been  exercised  may be  postponed by the Company for such period as may be
required by the Company,  with reasonable  diligence,  to comply with any law or
regulation applicable to the issuance or delivery of such Shares.

         Options  granted  under  the Plan  are  conditioned  upon  the  Company
obtaining any required permit or order from  appropriate  governmental  agencies
authorizing  the Company to issue such Options and Shares issuable upon exercise
thereof. Shares shall not be issued pursuant to the exercise of an Option unless
the exercise of such Option and the  issuance  and  delivery of Shares  pursuant
thereto  shall comply with all relevant  provisions of law,  including,  without
limitation,  the Securities Act of 1933, as amended (the "Securities  Act"), the
Securities Exchange Act of 1934, as amended, applicable state law, the rules and
regulations promulgated  thereunder,  and the requirements of any stock exchange
upon  which the Shares  may then be  listed,  and may be further  subject to the
approval of counsel for the Company with respect to such compliance.

(h) Withholding or Deduction for Taxes.  The grant of Options  hereunder and the
issuance of Shares  pursuant to the  exercise  thereof is  conditioned  upon the
Company's  reservation  of  the  right  to  withhold,  in  accordance  with  any
applicable  law, from any  compensation or other amounts payable to the Optionee
any taxes required to be withheld under Federal,  state or local law as a result
of the grant or exercise of such  Option.  To the extent that  compensation  and
other amounts, if any, payable to the Optionee are insufficient to pay any taxes
required to be so withheld, the Company may, in its sole discretion, require the
Optionee,  as a condition  of the  exercise of an Option,  to pay in cash to the
Company an amount  sufficient  to cover such tax  liability or otherwise to make
adequate  provision for the delivery to the Company of cash necessary to satisfy
the Company's withholding obligations under Federal, state and local law.

8.       Transferability of Options.

(a) Subject to the terms hereof,  including,  without limitation,  Section 8(b),
each Option granted under the Plan and all rights  thereunder are  transferable,
in whole or in part, on the books of the Company  maintained for such purpose at
the principal business office of the Company by the registered holder thereof in
person or by such  holder's duly  authorized  attorneys,  upon  surrender of the
Option Agreement  properly  endorsed and upon payment of any necessary  transfer
tax or other  governmental  charge imposed upon such transfer.  Upon any partial
transfer,  the  Company  will issue and  deliver  to such  Optionee a new Option
Agreement with respect to the rights not so  transferred.  Each taker and holder
of an Option, by taking or holding the same, consents and agrees that the Option
Agreement  when endorsed in blank shall be deemed  negotiable  and that when the
Option  shall have been so  endorsed,  the holder  thereof may be treated by the
Company and all other  persons  dealing  with the Option as the  absolute  owner
thereof  for any  purpose  and as the person  entitled  to  exercise  the rights
represented  thereby,  and to the transfer  thereof on the books of the Company,
any notice to the  contrary  notwithstanding;  but until such  transfer  on such
books, the Company may treat the registered  holder thereof as the owner for all
purposes.

(b) An Optionee,  by acceptance of an Option,  agrees that,  absent an effective
notification  under  Regulation A or a  registration  statement,  in either case
under the  Securities  Act,  covering  the  disposition  of the Option or Shares
issued or issuable upon  exercise  thereof,  he or she will not sell,  transfer,
pledge or hypothecate  any or all of such Option or Shares,  as the case may be,
unless such sale or transfer will be exempt from the registration and prospectus
delivery  requirements  of the Securities Act and  applicable  state  securities
laws, and such Optionee  consents to the Company  making a  notification  on its
records  or giving  instructions  to any  transfer  agent of the  Option or such
Shares in order to implement such restriction on transferability.

9.       Adjustment upon Change in Corporate Structure.

(a) Subject to any  required  action by the  stockholders  of the  Company,  the
number of Shares covered by each  outstanding  Option,  and the number of Shares
which  have  been  authorized  for  issuance  under  the Plan but as to which no
Options  have yet been  granted  or which  have been  returned  to the Plan upon
cancellation  or  expiration  of an Option,  as well as the exercise or purchase
price  per  Share   covered   by  each  such   outstanding   Option,   shall  be
proportionately  adjusted as may be necessary to prevent dilution or enlargement
of rights which would result from a stock split or combination, the payment of a
stock dividend, recapitalization,  merger, consolidation,  exchange, spin-off or
any other increase or decrease in the number of issued Shares  effected  without
receipt of  consideration  by the Company.  Any such  adjustment with respect to
Shares  authorized  for issuance  under the Plan but as to which no Options have
yet been granted or which have been  returned to the Plan upon  cancellation  or
expiration  of an Option,  shall be made by the Board or its  Committee,  in its
sole discretion, whose determination in that respect shall be final, binding and
conclusive. The existence of the Plan and outstanding Options shall not limit or
affect  in any way the  right or  power of the  Company  to  engage  in any such
transactions.

(b) In the event of the proposed  dissolution or liquidation of the Company,  or
in the event of a  proposed  sale of all or  substantially  all of the assets or
stock of the Company (other than in the ordinary course of business), the merger
or consolidation  of the Company with or into another  corporation (any of which
shall  constitute a  "Reorganization"),  as a result of which the Company is not
the surviving and controlling corporation, the Board of Directors of the Company
shall (i) make  provision  for the  assumption  of the Options by the  successor
corporation  whereby this  Certificate  shall  thereafter  evidence the right to
purchase  such number and kind of  securities  and other  property as would have
been issuable or  distributable on account of such  Reorganization  upon or with
respect  to  the  securities   which  were  purchasable  or  would  have  become
purchasable under the Options  immediately prior to such  Reorganization or (ii)
declare  that the  Options  shall  terminate  as of a date fixed by the Board of
Directors which is at least 30 days after the notice thereof to the Optionee and
shall give the  Optionee  the right to exercise the Option as to all or any part
of the Shares covered by the Option,  including  Shares covered by the Option as
to which the Option would not otherwise be  exercisable,  provided such exercise
does not violate Section 7(f) hereof.

(c) No fractional Shares shall be issuable on account of any action aforesaid or
any exercise of any Option;  rather, in lieu of fractional  Shares,  the Company
shall make a cash  payment  therefor  upon the basis of the Fair Market Value of
the Shares at the time of such exercise.

10.      Stockholder Approval.

         Effectiveness  of  the  Plan  shall  be  subject  to  approval  by  the
stockholders  of the Company within 12 months after the date the Plan is adopted
by the Board. Stockholder approval shall be obtained by the affirmative votes of
the holders of a majority of voting Shares present or  represented  and entitled
to vote at a meeting of  stockholders  duly held in accordance  with the laws of
the State of Delaware.

11. Amendment and Termination of the Plan.

(a) Amendment and Termination. The Board or its Committee may amend or terminate
the Plan from time to time in such  respects as the Board or its  Committee  may
deem advisable;  provided, however, that the Plan shall not be amended more than
once every six months  other than  changes to comport  with changes in the Code,
the Employee  Retirement  Security  Act, or the rules under either such statute;
and that  without  approval of the  holders of a majority  of the voting  Shares
represented or present and entitled to vote at a valid meeting of  stockholders,
no such  revision or  amendment  shall:  (i)  materially  increase  the benefits
accruing to participants under the Plan; (ii) materially  increase the number of
Shares  which may be issued  under the Plan,  other than in  connection  with an
adjustment under Section 9 of the Plan; (iii) materially modify the requirements
as to eligibility for  participation  in the Plan;  (iv)  materially  change the
designation of the class of persons eligible to be granted  Options;  (v) remove
the administration of the Plan from the Board of Directors or its Committee;  or
(vi) extend the term of the Plan beyond the maximum term set forth in Section 14
hereof.

(b) Effect of Amendment or Termination.  Except as otherwise provided in Section
9 of the Plan, any amendment or termination of the Plan shall not affect Options
already  granted,  and such Options  shall remain in full force and effect as if
the Plan had not been amended or terminated  unless  mutually  agreed  otherwise
between the  Optionee and the Company,  which  agreement  must be in writing and
signed by the Optionee and the Company.

12.      Indemnification.

         No member of the Board or its Committee  shall be liable for any act or
action  taken,  whether  of  commission  or  omission,  except in  circumstances
involving  actual  bad  faith,  or for  any  act or  action  taken,  whether  of
commission or omission, by any other member or by any officer, agent or employee
of the  Company.  In addition to such other rights of  indemnification  they may
have as members of the Board of Directors,  or as members of the Committee,  the
Board or its Committee  shall be indemnified by the Company  against  reasonable
expenses,  including  attorneys'  fees,  actually  and  necessarily  incurred in
connection with the defense of any action, suit or proceeding,  or in connection
with any appeal  therein,  to which they or any of them may be a party by reason
of any action taken,  by commission or omission,  in connection with the Plan or
any Option  granted  under the Plan,  and against  all  amounts  paid by them in
settlement  thereof  (provided such settlement is approved by independent  legal
counsel  selected by the Company) or paid by them in  satisfaction of a judgment
in any action, suit or proceeding,  except in relation to matters as to which it
shall  be  adjudged  in such  action,  suit or  proceeding  that  such  Board or
Committee member is liable for actual bad faith in the performance of his or her
duties;  provided that within 60 days after institution of any such action, suit
or  proceeding,  a Board or Committee  member shall in writing offer the Company
the opportunity, at its own expense, to handle and defend the same.

13.      General Provisions.

(a)      Other Plans.  Nothing contained  in the Plan shall prohibit the Company
from  establishing  additional incentive compensation arrangements.

(b) No  Enlargement  of Rights.  Neither the Plan,  nor the  granting of Options
hereunder, nor any other action taken pursuant to the Plan shall confer upon any
person any right to continue as a director  of the Company or  interfere  in any
way with the right of the  Company's  stockholders  to remove a director  at any
time.

         No  Eligible  Director  shall have any right to or  interest in Options
authorized  hereunder  prior to the grant thereof to such eligible  person,  and
upon such  grant he or she shall  have only such  rights  and  interests  as are
expressly provided herein and in the related Option Agreement, subject, however,
to all applicable provisions of the Company's  Certificate of Incorporation,  as
the same may be amended from time to time.

(c) Notice.  Any notice to be given to the Company pursuant to the provisions of
the Plan shall be  addressed  to the Company in care of its  Secretary  (or such
other person as the Company may  designate  from time to time) at its  principal
business office,  and any notice to be given to an Optionee to whom an Option is
granted  hereunder  shall be delivered  personally or addressed to him or her at
the address given  beneath his or her signature on his or her Option  Agreement,
or at such other address as such Optionee or his or her transferee may hereafter
designate in writing to the Company.  Any such notice shall be deemed duly given
when enclosed in a properly sealed  envelope or wrapper  addressed as aforesaid,
registered or certified,  and deposited,  postage and registry or  certification
fee prepaid, in a post office or branch post office regularly  maintained by the
United  States  Postal  Service.  It shall be the  obligation  of each  Optionee
holding Shares  purchased upon exercise of an Option to provide the Secretary of
the Company,  by letter mailed as provided  hereinabove,  with written notice of
his or her direct mailing address.

(d)  Applicable  Law. To the extent that Federal laws do not otherwise  control,
the Plan shall be governed by and construed in  accordance  with the laws of the
State of Delaware, without regard to the conflict of laws rules thereof.

(e) Information to Optionees.  The Company shall provide, upon request,  without
charge to each  Optionee  copies of such  annual  and  periodic  reports  as are
provided by the Company to its stockholders generally.

(f) Availability of Plan. A copy of the Plan shall be delivered to the Secretary
of the Company and shall be shown by him or her to any  eligible  person  making
reasonable inquiry concerning it.

(g)  Severability.  In the event that any  provision  of the Plan is found to be
invalid or otherwise  unenforceable under any applicable law, such invalidity or
unenforceability  shall not be  construed  as  rendering  any  other  provisions
contained  herein as invalid  or  unenforceable,  and all such other  provisions
shall be given full force and effect to the same extent as though the invalid or
unenforceable provision was not contained herein.

14.      Effective Date and Term of Plan.

         The Plan shall become effective upon  stockholder  approval as provided
in Section 10 of the Plan.  The Plan shall  continue in effect for a term of ten
years unless sooner  terminated under Section 11 of the Plan. Except as provided
in Section 9, the  termination of the Plan upon the expiration of its term shall
not affect any outstanding  Options which shall remain outstanding in accordance
with their respective terms; provided, however, that no Options shall be granted
after such termination.



<PAGE>




                                                                 Exhibit A

                               DAY RUNNER, INC.

                     NON-EMPLOYEE DIRECTOR STOCK OPTION PLAN
                             Stock Option Agreement


         DAY RUNNER, INC., a Delaware corporation (the "Company"), hereby grants
to ______________________  (the "Optionee") an option (the "Option") to purchase
a total of __________ ( ) shares of Common Stock of the Company (the  "Shares"),
at the price and on the terms set forth herein,  and in all respects  subject to
the terms and  provisions of the Company's  Non-Employee  Director  Stock Option
Plan (the  "Plan"),  which  terms and  provisions  are  hereby  incorporated  by
reference  herein.  Unless the context herein  otherwise  requires,  capitalized
terms used in this  Agreement  shall have the same meanings  ascribed to them in
the Plan.

1.       Nature of the Option.

         The Option is intended to be a  Non-Statutory  Stock  Option and is not
intended to be an Incentive  Stock  Option  within the meaning of Section 422 of
the Internal Revenue Code of 1986, as amended (the "Code").

2.       Date of Grant; Term of Option.

         The Option is granted as of ______________, and it may not be exercised
later than _______________.

3.       Option Exercise Price.

         The exercise price of the Option is $________ per Share, which price is
not  less  than the Fair  Market  Value  per  Share on the date the  Option  was
granted.

4.       Exercise of Option.

         The Option shall be exercisable during its term only in accordance with
the terms and provisions of the Plan and the Option as follows:

(a) Right to Exercise.  The Option shall vest and be exercisable,  cumulatively,
in four equal  quarterly  installments,  commencing  on  _________________,  and
continuing  to vest as to one  additional  installment  on the first day of each
calendar quarter thereafter so long as ________________  remains a member of the
Company's Board of Directors.

         Notwithstanding  the  foregoing,  if  ___________  shall  cease to be a
director  of the Company  for any reason or no reason  ("Termination"),  whether
such  Termination  is permanent or temporary,  then after the effective  date of
such  Termination and through the end of the term of the Option the Optionee may
exercise  the Option to purchase  only such  number of Shares that the  Optionee
would have been entitled to purchase on the effective  date of such  Termination
as determined in accordance  with the  immediately  preceding  sentence.  To the
extent that the Optionee shall not have been entitled to exercise any portion of
the Option on the  effective  date of such  Termination,  such portion  shall be
deemed to have expired unexercised on such effective date.

(b) Method of Exercise. The Option shall be exercisable by written notice in the
form of the Notice of Exercise of  Non-Statutory  Stock  Option  utilized by the
Company from time to time, which notice shall state the election to exercise the
Option  and the  number  of  Shares  in  respect  to which  the  Option is being
exercised.  Such  written  notice  shall be signed by the  Optionee and shall be
delivered in person or by certified mail to the Secretary of the Company or such
other person as may be  designated by the Company.  The written  notice shall be
accompanied  by payment of the exercise  price.  Payment of the  exercise  price
shall be by cash or by check or by such other method of payment as is authorized
by the Committee  pursuant to the Plan. The certificate or certificates  for the
Shares as to which the Option shall be exercised shall be registered in the name
of the  Optionee  and may bear a legend as required  under the Plan and/or under
applicable law.

(c) Restrictions on Exercise. The Option may not be exercised if the issuance of
the Shares upon such  exercise  would  constitute a violation of any  applicable
federal or state securities laws or other laws or regulations. As a condition to
the  exercise  of the Option,  the Company may require the  Optionee to make any
representation  and warranty to the Company as may be required by any applicable
law or regulation.

(d)  No  Stockholder  Rights  before  Exercise  and  Issuance.  No  rights  as a
stockholder  shall exist with  respect to the Shares as a result of the grant of
the Option.  Such rights shall exist only after issuance of a stock  certificate
in accordance with Section 7 of the Plan following the exercise of the Option as
provided in this Agreement and the Plan.

5.       Transfer and Exchange of Warrant.

         Subject to the terms hereof, including, without limitation,  Section 6,
the Option and all rights  hereunder are  transferable,  in whole or in part, on
the books of the Company  maintained  for such purpose at its  principal  office
referred  to above by the  registered  holder  hereof  in  person or by its duly
authorized  attorney,  upon surrender of the Option Agreement  properly endorsed
and upon  payment of any  necessary  transfer tax or other  governmental  charge
imposed upon such transfer.  Upon any partial  transfer,  the Company will issue
and deliver to the Optionee a new Option Agreement with respect to the shares of
Common Stock not so transferred.  Each taker and holder of the Option, by taking
or holding the same, consents and agrees that the Option Agreement when endorsed
in blank shall be deemed  negotiable and that when the Option shall have been so
endorsed,  the holder hereof may be treated by the Company and all other persons
dealing with the Option as the absolute  owner hereof for any purpose and as the
person entitled to exercise the rights  represented  hereby, and to the transfer
hereof on the books of the Company, any notice to the contrary  notwithstanding;
but until such  transfer  on such books,  the  Company may treat the  registered
holder hereof as the owner for all purposes.

6.       Restrictions on Transfer of Option.

         The Optionee,  by acceptance  hereof,  agrees that, absent an effective
notification  under  Regulation A or a  registration  statement,  in either case
under the  Securities  Act of 1933,  covering the  disposition  of the Option or
Common Stock issued or issuable upon exercise  hereof,  he or she will not sell,
transfer,  pledge or hypothecate  any or all of such Option or Common Stock,  as
the  case  may  be,  unless  such  sale or  transfer  will be  exempt  from  the
registration and prospectus delivery  requirements of the Securities Act of 1933
and applicable state securities laws, and such Optionee  consents to the Company
making a  notification  on its records or giving  instructions  to any  transfer
agent of the Option or such Common Stock in order to implement such  restriction
on transferability.

7.       No Enlargement of Rights.

         Neither  the Plan nor the Option  shall  confer upon the  Optionee  any
right to continue as a director of the Company or limit in any respect the right
of the Company to remove the  Optionee as a director of the Company at any time.
The Optionee shall have only such rights and interests as are expressly provided
in this Agreement and the Plan.

8.       Withholding Tax Liability.

         The Company  reserves the right to  withhold,  in  accordance  with any
applicable  laws,  from any  consideration  payable  to the  Optionee  any taxes
required to be withheld by federal,  state or local law as a result of the grant
or exercise of this Option or the sale or other disposition of the Shares issued
upon exercise of this Option. If the amount of any consideration  payable to the
Optionee is insufficient to pay such taxes or if no  consideration is payable to
the  Optionee,  upon the request of the Company,  the Optionee  shall pay to the
Company an amount  sufficient  for the Company to satisfy any federal,  state or
local  tax  withholding  requirements  it may  incur as a result  of the  grant,
exercise  or transfer  of this  Option or the sale or other  disposition  of the
Shares issued upon the exercise of this Option.

9. Effect of the Plan on Option.

         The Option is subject to, and the Company and the Optionee  agree to be
bound by, all of the terms and  conditions  of the Plan,  as such may be amended
from time to time in accordance  with the terms  thereof,  provided that no such
amendment shall deprive the Optionee,  without his or her consent, of the Option
or any rights  hereunder.  Pursuant to the Plan, the Committee  appointed by the
Board of Directors of the Company is authorized to adopt rules and  regulations,
consistent  with the Plan and as it shall  deem  appropriate  and  proper,  with
regard to the Plan.  A copy of the Plan in its  present  form is  available  for
inspection at the Company's principal office during the Company's business hours
by the Optionee or the persons entitled to exercise the Option.

10.      Entire Agreement.

         The  terms  of  this  Agreement  and the  Plan  constitute  the  entire
agreement  between  the  Company and the  Optionee  with  respect to the subject
matter hereof and supersede any and all previous  agreements between the Company
and the Optionee.

11.      Severability.

         If any  provision  of  this  Agreement,  or  the  application  of  such
provision to any person or circumstances, is held invalid or unenforceable,  the
remainder of this Agreement,  or the application of such provision to persons or
circumstances  other than those as to which it is held invalid or unenforceable,
shall not be affected thereby.


Date: _____________________                          DAY RUNNER, INC.

                                                  By:

                                               Title:
<PAGE>



         The  Optionee  acknowledges  receipt  of a copy of the Plan,  a copy of
which is attached hereto, and represents that he or she has read and is familiar
with the terms and provisions thereof,  and hereby accepts the Option subject to
all of the terms and provisions thereof. The Optionee hereby agrees to accept as
binding,  conclusive and final all decisions or  interpretations of the Board of
Directors or the Committee with respect to any questions arising with respect to
the Option and the Plan.

                                                       ------------------------
Date: ________________                                 Signature of Optionee
                                                      
                                                       ------------------------
                                                       Address

                                                       ------------------------
                                                       City State Zip Code





                                                                   Exhibit 23.1

                                INDEPENDENT AUDITORS' CONSENT


     We consent to the incorporation by reference in this Registration Statement
of Day Runner, Inc., on Form S-8 of our reports dated August 17, 1998 (September
25,  1998 as to Note 20)  appearing  in the  Annual  Report  on Form 10-K of Day
Runner, Inc. for the year ended June 30, 1998.


Deloitte & Touche LLP


Los Angeles, California
December 16, 1998




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