DAY RUNNER INC
S-8, 1998-01-21
BLANKBOOKS, LOOSELEAF BINDERS & BOOKBINDG & RELATD WORK
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    As filed with the Securities and Exchange Commission on January 21, 1998
                                                Registration No. 333-



                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM S-8

                             REGISTRATION STATEMENT
                                      Under
                           THE SECURITIES ACT OF 1933


                                DAY RUNNER, INC.
             (Exact name of registrant as specified in its charter)

       Delaware                                                    95-3624280
(State or other jurisdiction of                               (I.R.S. Employer
 incorporation or organization)                             Identification No.)

                               15295 Alton Parkway
                            Irvine, California 92618
               (Address of Principal Executive Offices) (Zip Code)


                             1995 STOCK OPTION PLAN
                          EMPLOYEE STOCK PURCHASE PLAN
                        WARRANTS TO PURCHASE COMMON STOCK
                           (Full titles of the plans)


                                MARK A. VIDOVICH
                             Chief Executive Officer
                                Day Runner, Inc.
                               15295 Alton Parkway
                            Irvine, California 92718
                                 (714) 680-3500
            (Name, address and telephone number of agent for service)



                                    Copy to:
                             RONALD W. BUCKLY, ESQ.
                            KATHERINE F. ASHTON, ESQ.
                                 Bryan Cave LLP
                             120 Broadway, Suite 500
                         Santa Monica, California 90401





<PAGE>




<TABLE>

<CAPTION>

                         CALCULATION OF REGISTRATION FEE

<S>                          <C>                     <C>                       <C>              <C>      
          Title                                                                 Proposed
            Of                     Amount               Proposed                Maximum
      Securities               of Shares               Maximum                 Aggregate          Amount of
           to be                   to be             Offering Price             Offering         Registration
        Registered              Registered              per Share                 Price               Fee
        ----------              ----------              ---------                 -----               ---

       Common Stock,
     $0.001 par value            350,000 (1)             $38.00(2)            $13,300,000(2)        $3,924

       Common Stock,
     $0.001 par value             25,000 (3)             $25.625              $   640,625           $  189
                                                                                                     ------

                                                                       TOTAL                         $4,113
                                                                                                     ======
</TABLE>



(1)   Represents 275,000 shares issuable upon the exercise of options granted or
      to be granted under the Company's 1995 Stock Option Plan and 75,000 shares
      issuable under the Company's Employee Stock Purchase Plan.

(2)   Estimated  pursuant to Rule 457(h)  solely for the purpose of  calculating
      the amount of the registration fee on the basis of the average of the high
      and low reported sales prices of a share of the Company's  Common Stock on
      January  14,  1998,  as reported  by The Nasdaq  Stock  Market in The Wall
      Street Journal.

(3) Represents shares issuable upon the exercise of outstanding warrants.







<PAGE>


PART I.       INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS

         The document(s)  containing the information  specified in Items 1 and 2
of Part I of Form S-8 will be sent or given to plan participants as specified in
Rule 428(b)(1) and, in accordance with the instructions to Part I, are not filed
with the Commission as part of this Registration Statement.


PART II.      INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

Item 3.  Incorporation of Documents by Reference.

                  The following documents and information  previously filed with
the Securities and Exchange Commission are hereby incorporated by reference:

                  Item 3(a)

                           The  Registrant's  Annual Report on Form 10-K for the
year ended June 30, 1997.

                  Item 3(b)

                           The  Registrant's  Quarterly  Report on Form 10-Q for
                           the quarter ended September 30, 1997.

                  Item 3(c)

                           The  description  of the  Registrant's  Common  Stock
                           contained in the Registrant's  Registration Statement
                           on Form S-1 (Registration  No. 33-45391),  as amended
                           by the Registrant's  Current Report on Form 8-K filed
                           with the Commission on August 5, 1993,  including any
                           amendments  or  reports  filed  for  the  purpose  of
                           updating such description.

                  All documents subsequently filed by the Registrant pursuant to
Sections  13(a),  13(c),  14 and 15(d) of the  Securities  Exchange Act of 1934,
prior to the  filing of a  post-effective  amendment  which  indicates  that all
securities  offered  have been sold or which  deregisters  all  securities  then
remaining  unsold,  shall be  deemed to be  incorporated  by  reference  in this
Registration  Statement  and to be part  hereof  from  the date of  filing  such
documents.

Item 4.  Description of Securities.

                  Not Applicable.

Item 5.  Interests of Named Experts and Counsel.

                  Not applicable.

Item 6.  Indemnification of Directors and Officers.

                  Sections 145(a) and 145(b) of the Delaware General Corporation
Law permit a corporation  to indemnify any person  against  expenses  (including
attorneys'  fees),  judgments,  fines and amounts paid in settlement or actually
and  reasonably  incurred  by such  person in  connection  with any  threatened,
pending or  completed  nonderivative  action  and  against  expenses  (including
attorneys'  fees)  actually  and  reasonably  incurred  in  connection  with any
threatened,  pending or completed  derivative  action if such person was or is a
party or was  threatened to be made a party to such action by reason of the fact
that  such  person  is or was a  director,  officer,  employee  or  agent of the
corporation.  Any  indemnification  shall  be  made if a  determination  in each
instance is made either by a majority vote of the Board of Directors (other than
directors who are parties to such action) even though less than a quorum, by the
stockholders,  or by independent  legal counsel in a written opinion,  that such
indemnification is proper because the director, officer, employee or agent acted
in good faith and in a manner that such person  reasonably  believed to be in or
not opposed to the best interests of the  corporation,  and, with respect to any
criminal  action or  proceeding,  that such  person had no  reasonable  cause to
believe that his conduct was unlawful.  However,  no indemnification may be made
with respect to a  derivative  action if such person is adjudged to be liable to
the  corporation,  unless  and only to the  extent  that the  Delaware  Court of
Chancery  or  the  court  in  which  the  action  was  brought  determines  upon
application  that,  despite the adjudication of liability but in view of all the
circumstances,  such person is fairly and  reasonably  entitled to indemnity for
such  expenses as the court deems  proper.  To the extent that a person has been
successful in defense of any action, suit or proceeding, Section 145(c) provides
that such person shall be indemnified  against expenses  actually and reasonably
incurred by such person in connection therewith.  A corporation may also advance
expenses incurred in defending proceedings against an officer or a director upon
receipt of an  undertaking  by or on behalf of such officer or director to repay
such  expenses  to the  corporation  if it is  ultimately  determined  that such
officer or director is not entitled to be  indemnified  for such  expenses.  The
indemnification  and advancement of expenses provided under the Delaware General
Corporation  Law are not  exclusive  of any other rights to  indemnification  or
advancement of expenses a person may be entitled to under any bylaw,  agreement,
vote of stockholders or disinterested directors or otherwise.

                  Under the terms of Article  VIII of the  Registrant's  Bylaws,
the  Registrant  is required to indemnify any person who is or was a director or
officer of the Registrant (or is or was serving at the request of the Registrant
as a director, officer, trustee or partner of another corporation,  partnership,
joint  venture,  trust or other  enterprise)  in the manner  and to the  fullest
extent  permitted  under  Section 145 of the Delaware  General  Corporation  Law
against  expenses,  liabilities  and other matters  covered by or referred to in
Section 145.

                  As permitted by paragraph (7) of subsection (b) of Section 102
of the  Delaware  General  Corporation  Law,  Article  VIII of the  Registrant's
Certificate of  Incorporation  provides that no director of the Registrant shall
be liable to the Registrant or its  stockholders for monetary damages for breach
of his or her fiduciary  duty as a director  except for liability (a) for breach
of the director's  duty of loyalty to the corporation or its  stockholders;  (b)
for acts or omissions not in good faith or which involve intentional  misconduct
or a knowing  violation  of law; (c) under  Section 174 of the Delaware  General
Corporation  Law (relating to unlawful  declarations or payments of dividends or
unlawful stock purchases or redemptions);  or (d) for any transaction from which
the director derived an improper personal benefit.

Item 7.  Exemption from Registration Claimed.

                  Not applicable.

Item 8.           Exhibits.

Exhibit
Number

    5.1           Opinion of Bryan Cave LLP
   10.1           Amendment No. 2 dated as of September 19, 1997 to 1995 Stock
                  Option Plan
   10.2           Amendment No 2 dated as of September 19, 1997 to Employee
                  Stock Purchase Plan
   10.3           Warrant to purchase 25,000 shares of the  Registrant's Common
                  Stock issued to Alan R. Rachlin on April 22, 1997
   23.1           Consent of Deloitte & Touche LLP
   23.2           Consent of Bryan Cave LLP (included in Exhibit 5.1)
   24.1           Power of Attorney (see page 5 of this Registration Statement)

Item 9.  Undertakings.

(a)   The undersigned Registrant hereby undertakes:

         (1) To file, during any period in which offers or sales are being made,
a post-effective amendment to this registration statement:

                  (i)  To include any prospectus required by Section 10(a)(3) of
the Securities Act of 1933;

                  (ii) To reflect in the  prospectus any facts or events arising
after the  effective  date of the  registration  statement  (or the most  recent
post-effective  amendment  thereof)  which,  individually  or in the  aggregate,
represent a fundamental  change in the information set forth in the registration
statement.  Notwithstanding the foregoing, any increase or decrease in volume of
securities  offered (if the total dollar value of  securities  offered would not
exceed that which was  registered) and any deviation from the low or high and of
the estimated  maximum offering range may be reflected in the form of prospectus
filed with the  Commission  pursuant  to Rule 424(b) if, in the  aggregate,  the
changes in volume and price  represent  no more than a 20 percent  change in the
maximum  aggregate  offering price set forth in the "Calculation of Registration
Fee" table in the effective registration statement; and

                  (iii) To include any material  information with respect to the
plan of distribution not previously  disclosed in the registration  statement or
any material change to such information in the registration statement;

                  Provided, however, that paragraphs (a)(1)(i) and (a)(1)(ii) do
not  apply  if the  information  required  to be  included  in a  post-effective
amendment by those  paragraphs  is contained  in periodic  reports  filed by the
Registrant  pursuant to Section 13 or Section 15(d) of the  Securities  Exchange
Act of 1934 that are incorporated by reference in the registration statement.

         (2) That,  for the  purpose  of  determining  any  liability  under the
Securities Act of 1933, each such post-effective amendment shall be deemed to be
a new registration statement relating to the securities offered therein, and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

         (3) To remove from registration by means of a post-effective  amendment
any of the securities being registered which remain unsold at the termination of
the offering.

         (4)  That,  for  purposes  of  determining   any  liability  under  the
Securities Act of 1933, each filing of the  Registrant's  annual report pursuant
to Section 13(a) or Section 15(d) of the  Securities  Exchange Act of 1934 (and,
where  applicable,  each  filing of an employee  benefit  plan's  annual  report
pursuant  to  Section  15(d) of the  Securities  Exchange  Act of 1934)  that is
incorporated by reference in the registration  statement shall be deemed to be a
new registration  statement relating to the securities offered therein,  and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

(b) Insofar as indemnification  for liabilities arising under the Securities Act
of 1933 may be permitted to directors,  officers and controlling  persons of the
Registrant pursuant to the foregoing  provisions,  or otherwise,  the Registrant
has been advised that in the opinion of the Securities  and Exchange  Commission
such indemnification is against public policy as expressed in the Securities Act
of  1933  and is,  therefore,  unenforceable.  In the  event  that a  claim  for
indemnification  against  such  liabilities  (other  than  the  payment  by  the
Registrant of expenses  incurred or paid by a director,  officer or  controlling
person of the  Registrant  in the  successful  defense  of any  action,  suit or
proceeding)  is  asserted by such  director,  officer or  controlling  person in
connection with the securities being registered,  the Registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit  to a  court  of  appropriate  jurisdiction  the  question  whether  such
indemnification  by it is against  public policy as expressed in the  Securities
Act of 1933 and will be governed by the final adjudication of such issue.



<PAGE>


                                   SIGNATURES


         Pursuant  to the  requirements  of the  Securities  Act  of  1933,  the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-8 and has duly caused this Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized, in the City of Irvine, State of California, on January 21, 1998.


                                             DAY RUNNER, INC.


                                    By:      Mark A. Vidovich
                                             -------------------------------
                                               Mark A. Vidovich,
                                                Chairman of the Board and
                                                Chief Executive Officer


                                POWER OF ATTORNEY

         KNOW  ALL MEN BY THESE  PRESENTS,  that  each  person  whose  signature
appears  below  hereby  constitutes  and  appoints  Mark A.  Vidovich his or her
attorney-in-fact  and agent,  with full power of substitution for him or her and
in his or her name,  place and stead, in any and all capacities,  to sign any or
all  amendments to this  Registration  Statement,  and to file the same with all
exhibits  thereto  and  other  documents  in  connection  therewith,   with  the
Securities  and Exchange  Commission,  granting unto said  attorney-in-fact  and
agent full power and authority to do so and perform each and every act and thing
requisite  and  necessary  to be  done  in  connection  with  this  Registration
Statement,  as fully to all intents and  purposes as he or she might or could do
in person,  hereby ratifying and confirming all that said  attorney-in-fact  and
agent, or his substitute or substitutes,  may lawfully do or cause to be done by
virtue hereof.

         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated.
<TABLE>
<CAPTION>
<S>                                                 <C>                                  <C>

                    Signature                              Title                                      Date
                    ---------                              -----                                      ----

     Mark A. Vidovich                               Chairman of the Board and Chief        January 21 , 1998
- -----------------------------------------------     Executive Officer (Principal
     Mark A. Vidovich                               Executive Officer 
                                                    

     Dennis K. Marquardt                            Executive Vice President, Finance &    January 21 , 1998
- -----------------------------------------------     Administration and Chief Financial
     Dennis K. Marquardt                            Officer (Principal Financial and
                                                    Accounting Officer)

     James E. Freeman, Jr.                          Director, President and Chief          January 21 , 1998
- -----------------------------------------------     Operating Officer
     James E. Freeman, Jr.                          


     James P. Higgins                               Director                               January 21 , 1998
- -----------------------------------------------
     James P. Higgins


     Jill Tate Higgins                              Director                               January 21 , 1998
- -----------------------------------------------
     Jill Tate Higgins


     Charles Miller                                 Director                               January 21 , 1998
- -----------------------------------------------
     Charles Miller


     Alan R. Rachlin                                Director                               January 21 , 1998
- -----------------------------------------------
     Alan R. Rachlin


     Boyd I. Willat                                 Director                               January 21 , 1998
- -----------------------------------------------
     Boyd I. Willat


     Felice Willat                                  Director                               January 21 , 1998
- -----------------------------------------------
     Felice Willat

</TABLE>






<PAGE>

<TABLE>
<CAPTION>


                                INDEX TO EXHIBITS


<S>          <C>                                                                      <C>
                                                                                        Sequentially
Exhibit                                                                                   Numbered
Number                     Exhibit                                                         Page

    5.1      Opinion of Bryan Cave LLP..............................................

   10.1      Amendment No. 2 dated as of September 19, 1997 to
             1995 Stock Option Plan.................................................

   10.2      Amendment dated as of September 19, 1997 to
             Employee Stock Purchase Plan...........................................

   10.3      Warrant to purchase 25,000 shares of the Registrant's
             Common Stock issued to Alan R. Rachlin on April 22, 1997...............

   23.1      Consent of Deloitte & Touche LLP.......................................


</TABLE>
<PAGE>





                                                                    Exhibit 5.1
                                 BRYAN CAVE LLP
                             120 BROADWAY, SUITE 500
                         SANTA MONICA, CALIFORNIA 90401
                                 (310) 576-2100
                           FACSIMILE (310) 576-2200



                                January 21, 1998



Day Runner, Inc.
15295 Alton Parkway
Irvine, California 92618


                  Re:  Day Runner, Inc. - Registration Statement on Form S-8

Gentlemen:

                  We have acted as  securities  counsel for Day Runner,  Inc., a
Delaware  corporation (the  "Company"),  in connection with the preparation of a
registration  statement  on Form S-8 (the  "Registration  Statement")  under the
Securities Act of 1933 to be filed with the  Securities and Exchange  Commission
(the  "Commission")  on January 21, 1998, in connection with the registration of
an aggregate of 375,000 shares of Common Stock,  par value $0.001 per share (the
"Shares"), comprising (i) 275,000 shares of Common Stock of the Company issuable
upon the exercise of options granted or to be granted  pursuant to the Company's
1995 Stock  Option  Plan,  (ii)  75,000  shares of Common  Stock of the  Company
issuable  under the  Company's  Employee  Stock  Purchase  Plan and (iii) 25,000
shares of Common Stock of the Company issuable upon exercise of warrants granted
to a consultant  to the Company  (such 1995 Stock Option  Plan,  Employee  Stock
Purchase Plan and warrants are collectively referred to herein as the "Plans").

                  In  connection  with  the  preparation  of  the   Registration
Statement and the proposed  issuance and sale of the Shares in  accordance  with
the Plans and the Form S-8  prospectuses  to be delivered to participants in the
Plans,  we have made certain  legal and factual  examinations  and inquiries and
examined, among other things, such documents, records, instruments,  agreements,
certificates and matters as we have considered appropriate and necessary for the
rendering of this  opinion.  We have assumed for the purpose of this opinion the
authenticity  of all documents  submitted to us as originals and the  conformity
with  the  originals  of  all  documents  submitted  to us as  copies,  and  the
genuineness of the signatures  thereon. As to various questions of fact material
to  this  opinion,   we  have,  when  relevant  facts  were  not   independently
established,  relied,  to the extent deemed proper by us, upon  certificates and
statements of officers and representatives of the Company.

                  Based on the  foregoing  and in  reliance  thereon,  it is our
opinion that the Shares have been duly  authorized  and, after the  Registration
Statement becomes effective and after any  post-effective  amendment required by
law is duly  completed,  filed and becomes  effective,  and when the  applicable
provisions  of "Blue  Sky" and  other  state  securities  laws  shall  have been
complied  with,  and when the Shares are issued and sold in accordance  with the
Plans and the Form S-8  prospectuses to be delivered to the  participants in the
Plans, the Shares will be validly issued, fully paid and nonassessable.

                  We hereby  consent to the  inclusion of our opinion as Exhibit
5.1 to the  Registration  Statement and further consent to the reference to this
firm in the  Registration  Statement.  In giving this consent,  we do not hereby
admit that we are in the  category of persons  whose  consent is required  under
Section 7 of the  Securities  Act of 1933 or the rules  and  regulations  of the
Commission thereunder.

                  This opinion is rendered solely for your benefit in connection
with the subject transaction and is not to be otherwise used, circulated, quoted
or referred to without our prior written  consent.  We are opining  herein as to
the effect on the subject  transaction only of United States federal law and the
internal laws of the State of Delaware,  and we assume no  responsibility  as to
the  applicability  thereto,  or the  effect  thereon,  of the laws of any other
jurisdiction.

                                                    Very truly yours,
                                                    BRYAN CAVE LLP

                                                    BRYAN CAVE LLP



                                                                   Exhibit 10.1

                               AMENDMENT NO. 2 TO
                                DAY RUNNER, INC.
                             1995 STOCK OPTION PLAN


                  Section 3 of the Day  Runner,  Inc.  1995  Stock  Option  Plan
is hereby  amended  to read in its entirety as follows:

                           "3. Shares Reserved.  The maximum aggregate number of
                  Shares  reserved  for  issuance  pursuant to the Plan shall be
                  775,000  Shares or the number of shares of stock to which such
                  Shares  shall be  adjusted  as  provided  in Section 10 of the
                  Plan. Such number of Shares may be set aside out of authorized
                  but unissued Shares not reserved for any other purpose, or out
                  of issued Shares  acquired for and held in the treasury of the
                  Company from time to time.

                           Shares  subject to, but no sold or issued under,  any
                  Option terminating,  expiring or canceled for any reason prior
                  to its  exercise in full,  shall again  become  available  for
                  Options  thereafter granted under the Plan, and the same shall
                  not be deemed an increase in the number of Shares reserved for
                  issuance  under the Plan.  Any Shares  which may be  tendered,
                  actually or by attestation,  by an Optionee as full or partial
                  payment in  connection  with the  exercise of any Option under
                  the Plan  shall  again be  available  for  Options  thereafter
                  granted during the remainder of the term of the Plan."


Dated:  September 19, 1997


                                                                   Exhibit 10.2

                               AMENDMENT NO. 2 TO
                                DAY RUNNER, INC.
                          EMPLOYEE STOCK PURCHASE PLAN


                 Section 12(a) of the Day Runner,  Inc.  Employee Stock Purchase
 Plan is hereby amended to read in its entirety as follows:

                           "(a) The  maximum  number of shares of the  Company's
                  Common Stock which shall be made  available for sale under the
                  Plan  shall be One  Hundred  Seventy-Five  Thousand  (175,000)
                  shares,  subject to adjustment upon changes in  capitalization
                  of the  Company as  provided  in Section  18. The shares to be
                  sold  to  participants  in the  Plan  will be  authorized  but
                  unissued  shares.  If the total  number of shares  which would
                  otherwise  be subject to options  granted  pursuant to Section
                  7(a) hereof at the offering  date exceeds the number of shares
                  then available  under the Plan (after  deduction of all shares
                  for   which   options   have  been   exercised   or  are  then
                  outstanding),  the Company shall make a pro rata allocation of
                  the shares remaining  available for option grant in as uniform
                  and equitable a manner as is practicable.  In such event,  the
                  Company  shall give  written  notice of such  reduction of the
                  number of shares  subject  to the  option to each  participant
                  affected   thereby  and  shall  reduce  the  rate  of  payroll
                  deductions, if necessary."


Dated:  September 19, 1997





                                                                    Exhibit 10.3

                        WARRANT TO PURCHASE COMMON STOCK
                                       OF
                                DAY RUNNER, INC.


         THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED
UNDER THE  SECURITIES  ACT OF 1933 AND HAVE BEEN ACQUIRED FOR INVESTMENT AND NOT
WITH A VIEW TO, OR IN CONNECTION WITH, THE SALE OR DISTRIBUTION THEREOF. NO SUCH
SALE OR DISTRIBUTION MAY BE EFFECTED WITHOUT AN EFFECTIVE REGISTRATION STATEMENT
RELATING THERETO OR AN OPINION OF COUNSEL  SATISFACTORY TO THE COMPANY THAT SUCH
REGISTRATION IS NOT REQUIRED.

                                                             Warrant to Purchase
                                                   25,000 Shares of Common Stock


                                DAY RUNNER, INC.

                    INCORPORATED UNDER THE LAWS OF THE STATE

                                   OF DELAWARE

                            Void after April 21, 2007

         THE WARRANTS  evidenced by this  certificate  have been issued for good
and  valuable  consideration,  the receipt and  sufficiency  of which are hereby
acknowledged.

         THIS  CERTIFICATE  evidences  the right of Alan R.  Rachlin to purchase
25,000 shares of Common Stock, without par value (the "Shares"),  of Day Runner,
Inc., a Delaware  corporation (the "Company"),  at the Warrant Price (as defined
below), subject, however, to the terms and conditions hereinafter set forth.

         1. Term of Warrants.  The  Warrants  may be  exercised  only during the
period  commencing  on May 22,  1997  through the close of business on April 21,
2007 (the "Warrant  Term"),  and may be exercised  only in  accordance  with the
terms and conditions hereinafter set forth.

         2.       Exercise of Warrants.

                  (a)......Right to Exercise. The Warrants shall vest and become
exercisable  cumulatively  in 24  equal  monthly  installments,  as  long as the
Consulting  Agreement  between the Company  and Alan R.  Rachlin  ("Consultant")
effective as of April 22, 1997 (the "Consulting  Agreement") has not terminated,
with the first monthly  installment  vesting on May 22, 1997 and one  additional
monthly  installment  vesting on the 22nd day of each of the 23 calendar  months
thereafter;  provided, however, that notwithstanding the foregoing, in the event
that Consultant has performed a total of:

          (i) 30 days of  consulting  services  under the  Consulting  Agreement
     prior to April  22,  1998,  then (A) the  Warrants  shall  vest and  become
     exercisable  immediately  as to such number of  additional  shares as shall
     make the  Warrants  then  vested  and  exercisable  as to a total of 12,500
     shares less that number of shares, if any,  previously issued upon exercise
     of the  Warrants,  and (B) the Warrants as to the  remaining  12,500 shares
     subject thereto,  subject to earlier vesting as provided in subpart (ii) of
     this Section 2(a),  shall vest and become  exercisable  in 12 equal monthly
     installments,  as long as the Consulting Agreement has not terminated, with
     the  first  such  monthly  installment  vesting  on May  22,  1998  and one
     additional  monthly  installment  vesting on the 22nd day of each of the 11
     calendar months thereafter; or

          (ii) 60 days of consulting  services  under the  Consulting  Agreement
     prior  to  April  22,  1999,  then  the  Warrants  shall  vest  and  become
     exercisable immediately as to all remaining shares as to which the Warrants
     are not then vested.

                  (b) Method of  Exercise;  Payment;  Issuance of New  Warrants;
Transfer  and  Exchange.  The  Warrants  may be  exercised  by the holder of the
Warrants,  in whole or in part, by the surrender of this  Certificate,  properly
endorsed,  at the  principal  office of the  Company,  and by the payment to the
Company by certified or cashier's check of the then applicable Warrant Price. In
the  event of any  exercise  of the  Warrants,  certificates  for the  Shares so
purchased  shall be delivered to the holder of the Warrants  within a reasonable
time after the Warrants  shall have been so  exercised,  and unless the Warrants
have expired, a new certificate representing the right to purchase the number of
Shares,  if any, with respect to which this Certificate shall not then have been
exercised  shall also be issued to the  holder  within  such time.  All such new
certificates  shall be dated the date  hereof and shall be  identical  with this
Certificate except as to the number of Shares issuable pursuant thereto.

                  (c)  Restrictions  on  Exercise.   The  Warrants  may  not  be
exercised if the issuance of the Shares upon such  exercise  would  constitute a
violation of any applicable  federal or state  securities  laws or other laws or
regulations.  As a condition  to the exercise of the  Warrants,  the Company may
require the holder of the Warrants to make such  representations  and warranties
to the Company as may be required by applicable law or regulation.

         3. Stock Fully Paid;  Reservations of Shares. The Company covenants and
agrees that all Shares will,  upon issuance and payment in accordance  herewith,
be fully paid, validly issued and  nonassessable.  The Company further covenants
and agrees  that  during the  Warrant  Term the  Company  will at all times have
authorized  and  reserved  for the  purpose  of the issue upon  exercise  of the
Warrants at least the maximum number of Shares as are issuable upon the exercise
of the Warrants.

         4.  Adjustment of Purchase  Price and Number of Shares.  The number and
kind of securities purchasable upon the exercise of the Warrants and the Warrant
Price shall be subject to  adjustment  from time to time upon the  happening  of
certain events, as follows:

                  (a) Consolidation, Merger or Reclassification.  If the Company
at  any  time  while  the  Warrants  remain   outstanding  and  unexpired  shall
consolidate  with  or  merge  into  any  other  corporation,   or  sell  all  or
substantially all of its assets to another corporation,  or reclassify or in any
manner change the securities then  purchasable upon the exercise of the Warrants
(any of which shall  constitute  a  "Reorganization"),  then lawful and adequate
provision shall be made whereby this Certificate  shall thereafter  evidence the
right to purchase such number and kind of securities and other property as would
have been issuable or  distributable on account of such  Reorganization  upon or
with  respect  to the  securities  which  were  purchasable  under the  Warrants
immediately prior to the  Reorganization.  The Company shall not effect any such
Reorganization  unless prior to or simultaneously with the consummation  thereof
the  successor  corporation  (if other  than the  Company)  resulting  from such
Reorganization  shall  assume  by  written  instrument  executed  and  mailed or
delivered  to the  holder of the  Warrants,  at the last  address  of the holder
appearing on the books of the Company,  the  obligation to deliver to the holder
such shares of stock,  securities or assets as, in accordance with the foregoing
provisions, the holder may be entitled to purchase.  Notwithstanding anything in
this Section 4(a) to the contrary,  the prior two sentences shall be inoperative
and of no force and effect and those Warrants which are unexercised shall expire
on the  completion  of such  Reorganization  if upon the  completion of any such
Reorganization  the stockholders of the Company  immediately prior to such event
do not own at least 50% of the equity interest of the corporation resulting from
such  Reorganization,  the notice  required by Section 4(e) hereof has been duly
given and the  Warrants  were  fully  exercisable  at the time such  notice  was
provided.

                  (b)  Subdivision or  Combination of Shares.  If the Company at
any time while the Warrants remain  outstanding and unexpired shall subdivide or
combine  its Common  Stock,  the  Warrant  Price shall be adjusted to that price
determined by multiplying the Warrant Price in effect  immediately prior to such
subdivision or combination by a fraction (i) the numerator of which shall be the
total number of shares of Common  Stock  outstanding  immediately  prior to such
subdivision or combination  and (ii) the denominator of which shall be the total
number of shares of Common Stock outstanding  immediately after such subdivision
or combination.

                  (c) Certain Dividends and Distributions. If the Company at any
time while the Warrants are outstanding and unexpired shall take a record of the
holders of its Common Stock for the purpose of:

          (i) Stock Dividends.  Entitling them to receive a dividend payable in,
     or other  distribution  without  consideration  of, Common Stock,  then the
     Warrant Price shall be adjusted to that price determined by multiplying the
     Warrant Price in effect  immediately prior to each dividend or distribution
     by a  fraction  (A) the  numerator  of which  shall be the total  number of
     shares of Common Stock  outstanding  immediately  prior to such dividend or
     distribution, and (B) the denominator of which shall be the total number of
     shares of Common  Stock  outstanding  immediately  after such  dividend  or
     distribution; or

          (ii) Distribution of Assets, Securities,  etc. Making any distribution
     without  consideration  with respect to its Common Stock (other than a cash
     dividend)  payable  otherwise  than in its Common Stock,  the holder of the
     Warrants  shall,  upon the  exercise  thereof,  be entitled to receive,  in
     addition to the number of Shares receivable thereupon,  and without payment
     of any  additional  consideration  therefor,  such assets or  securities as
     would have been payable to him as owner of that number of Shares receivable
     by exercise of the Warrants had he been the holder of record of such Shares
     on the record  date for such  distribution,  and an  appropriate  provision
     therefor shall be made a part of any such distribution.

                  (d)  Adjustment of Number of Shares.  Upon each  adjustment in
the Warrant Price pursuant to Subsections  (b) or (c) (i) of this Section 4, the
number  of  Shares  purchasable  hereunder  shall  be  adjusted  to that  number
determined by multiplying the number of Shares  purchasable upon the exercise of
the Warrants  immediately prior to such adjustment by a fraction,  the numerator
of which shall be the Warrant Price immediately prior to such adjustment and the
denominator  of which  shall be the Warrant  Price  immediately  following  such
adjustment.

                  (e)      Notice.  In case at any time:

               (i) The Company shall pay any dividend  payable in stock upon its
          Common Stock or make any distribution,  excluding a cash dividend,  to
          the  holders of its Common  Stock;  (ii) The  Company  shall offer for
          subscription  pro  rata  to  the  holders  of  its  Common  Stock  any
          additional shares of stock of any class or other rights;

               (iii) There shall be any  reclassification of the Common Stock of
          the Company,  or  consolidation or merger of the Company with, or sale
          of all or substantially all of its assets to, another corporation; or

               (iv)  There  shall be a  voluntary  or  involuntary  dissolution,
          liquidation or winding up of the Company;

then, in any one or more of such cases,  the Company shall give to the holder of
the Warrants at least 10 days' prior written  notice (or, in the event of notice
pursuant to Section  4(e)(iii),  at least 30 days' prior written  notice) of the
date on which the books of the Company  shall  close or a record  shall be taken
for such dividend, distribution or subscription rights or for determining rights
to vote in respect to any such  reclassification,  consolidation,  merger, sale,
dissolution,  liquidation  or winding  up. Such  notice in  accordance  with the
foregoing  clause  shall  also  specify,  in  the  case  of any  such  dividend,
distribution  or  subscription  rights,  the date on which the holders of Common
Stock  shall  be  entitled  thereto,  and such  notice  in  accordance  with the
foregoing  clause  shall also  specify  the date on which the  holders of Common
Stock shall be entitled to exchange  their Common Stock for  securities or other
property deliverable upon such  reclassification,  consolidation,  merger, sale,
dissolution,  liquidation  or winding up, as the case may be. Each such  written
notice shall be given by first-class  mail,  postage  prepaid,  addressed to the
holder of the Warrants at the address of the holder as shown on the books of the
Company.

                  (f) No Change  in  Certificate.  The form of this  Certificate
need not be changed  because of any  adjustment  in the Warrant  Price or in the
number of Shares purchasable on its exercise. The Warrant Price or the number of
Shares shall be  considered  to have been so changed as of the close of business
on the date of adjustment.

         5. Fractional Shares. No fractional Shares will be issued in connection
with any  subscription  hereunder but, in lieu of such  fractional  Shares,  the
Company  shall make a cash  payment  therefor  upon the basis of the fair market
value of the Shares.

         6.  Transfer  and Exchange of  Warrants.  Subject to the terms  hereof,
including, without limitation,  Section 7, the Warrants and all rights hereunder
are  transferable,  in whole or in part, on the books of the Company  maintained
for such purpose at its  principal  office  referred to above by the  registered
holder hereof in person or by its duly  authorized  attorney,  upon surrender of
the Warrants properly endorsed and upon payment of any necessary transfer tax or
other governmental charge imposed upon such transfer. Upon any partial transfer,
the Company will issue and deliver to such holder a new Warrant or Warrants with
respect to the shares of Common Stock not so transferred.  Each taker and holder
of the  Warrants,  by taking or holding the same,  consents  and agrees that the
Warrants  when  endorsed in blank shall be deemed  negotiable  and that when the
Warrants  shall have been so endorsed,  the holder  hereof may be treated by the
Company and all other persons  dealing with the Warrants,  as the absolute owner
hereof  for any  purpose  and as the  person  entitled  to  exercise  the rights
represented  hereby, or to the transfer hereof on the books of the Company,  any
notice to the contrary  notwithstanding;  but until such transfer on such books,
the  Company  may  treat  the  registered  holder  hereof  as the  owner for all
purposes.

                  The Warrants are  exchangeable at such office for Warrants for
the same  aggregate  number  of  shares of Common  Stock,  all new  Warrants  to
represent the right to purchase such number of shares as the holder hereof shall
designate at the time of such exchange.

         7. Restrictions on Transfer of Warrants. The holder of the Warrants, by
acceptance  hereof,   agrees  that,  absent  an  effective   notification  under
Regulation A or a  registration  statement,  in either case under the Securities
Act of 1933,  covering the disposition of the Warrants or Common Stock issued or
issuable upon exercise hereof,  such holder will not sell,  transfer,  pledge or
hypothecate  any or all of such  Warrants or Common  Stock,  as the case may be,
unless such sale or transfer will be exempt from the registration and prospectus
delivery  requirements  of the  Securities  Act of  1933  and  applicable  state
securities  laws, and such holder  consents to the Company making a notification
on its records or giving  instructions  to any transfer agent of the Warrants or
such Common Stock in order to implement such restriction on transferability.

         8. No Rights as Shareholder. The holder of the Warrants, as such, shall
not be entitled to vote or receive  dividends or be considered a stockholder  of
the Company for any purpose, nor shall anything in this Certificate be construed
to confer on such holder, as such, any rights of a stockholder of the Company or
any right to vote, give or withhold consent to any corporate  action, to receive
notice of meetings of stockholders,  to receive dividends or subscription rights
or otherwise.

         9.       Definitions.  As used in this Certificate:

                  (a)      "Warrants" shall mean the rights evidenced by this
Certificate.

                  (b)  "Warrant  Price" shall mean the per share  closing  sales
price of the  Company's  Common  Stock as quoted on The Nasdaq  Stock  Market on
April 22, 1997, as adjusted in accordance with Section 4 hereof.

                  Dated as of April 22, 1997.

                                                         DAY RUNNER, INC.

                                            By:      /s/ Mark A. Vidovich
                                                     -------------------------
                                                     Mark Vidovich,
                                                     Chief Executive Officer

Attest:



/s/ Dennis K. Marquardt
- --------------------------
Dennis K. Marquardt




<PAGE>




                                DAY RUNNER, INC.

                                SUBSCRIPTION FORM

                (To be completed and signed only upon exercise of the Warrant)


TO:      Day Runner, Inc.
         15295 Alton Parkway
         Irvine, CA  92618

         Attention: Secretary


         The undersigned, the holder of the attached Warrant, hereby irrevocably
elects to exercise the right of purchase represented by such Warrant for, and to
purchase  thereunder,  _______*  shares of Day  Runner,  Inc.  Common  Stock and
herewith makes payment of $___________  for those shares,  and requests that the
certificate(s) for those shares be issued in the name of and delivered to:

                         (Please print name and address)

                                        -----------------------------------

                                        -----------------------------------

                                        -----------------------------------

                                        -----------------------------------




Dated:
                                   Signature

                                   Print Name
- --------
     * Insert  here the number of shares  called for on the face of the  Warrant
(or in the case of partial  exercise,  that  portion as to which the  Warrant is
being  exercised),  without making any adjustment for additional Common Stock or
any other securities or property which,  under the adjustment  provisions of the
Warrant, may be deliverable upon exercise.





                                                                   Exhibit 23.1

                          INDEPENDENT AUDITORS' CONSENT


We consent to the incorporation by reference in this  Registration  Statement of
Day Runner,  Inc. on Form S-8 of our report dated  August 15, 1997  appearing in
the Annual  Report on Form 10-K of Day Runner,  Inc. for the year ended June 30,
1997.

/s/ Deloitte & Touche

Long Beach, California
January 19, 1998






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