DAY RUNNER INC
SC 13G, 1998-06-01
BLANKBOOKS, LOOSELEAF BINDERS & BOOKBINDG & RELATD WORK
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                                                               Page 1 of 5 Pages

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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13G

                    UNDER THE SECURITIES EXCHANGE ACT OF 1934

                              (Amendment No.  )*

                                Day Runner, Inc.
- --------------------------------------------------------------------------------
                                (Name of Issuer)

                                  Common Stock
- --------------------------------------------------------------------------------
                         (Title of Class of Securities)

                                    239545106
- --------------------------------------------------------------------------------
                                 (CUSIP Number)

                                February 1, 1996
- --------------------------------------------------------------------------------
                (Date of Event Which Requires Filing of this Statement)

Check the  appropriate box to designate the rule pursuant to which this Schedule
is filed:

     [ ] Rule 13d-1(b)
     [ ] Rule 13d-1(c)
     [X] Rule 13d-1(d)


- ---------------

  * The  remainder  of this  cover  page  shall be  filled  out for a  reporting
person's  initial  filing on this  form with  respect  to the  subject  class of
securities,  and for any subsequent amendment containing information which would
alter disclosures provided in a prior cover page.

     The  information  required in the remainder of this cover page shall not be
deemed to be "filed"  for the purpose of Section 18 of the  Securities  Exchange
Act of 1934 ("Act") or otherwise  subject to the  liabilities of that section of
the Act but shall be subject to all other  provisions of the Act  (however,  see
the Notes).

POTENTIAL PERSONS WHO ARE TO RESPOND TO THE COLLECTION OF INFORMATION
CONTAINED IN THIS FORM ARE NOT REQUIRED TO RESPOND UNLESS THE FORM
DISPLAYS A CURRENTLY VALID OMB CONTROL NUMBER.
<PAGE>
                                                               Page 2 of 5 Pages
CUSIP No. 239545106               SCHEDULE 13G

================================================================================
1    Names of Reporting Persons
     I.R.S. Identification Nos. of Above Persons (entities only)

     Mark A. Vidovich
- --------------------------------------------------------------------------------
2    Check the Appropriate Box if a Member of a Group (See Instructions)
     (a) [ ]
     (b) [ ]
- --------------------------------------------------------------------------------
3    SEC Use Only

- --------------------------------------------------------------------------------
4    Citizenship or Place of Organization

     United States
- --------------------------------------------------------------------------------
                  5    Sole Voting Power

Number of              721,212 shares
                  --------------------------------------------------------------
Shares            6    Shared Voting Power

Beneficially           124,426  shares,  which  shares are held by the  Vidovich
                       Family Trust UDT dated 4/14/97 and with respect to which
Owned by               the voting power is shared with Patricia Vidovich who,
                       together with Mr. Vidovich, is a Trustee of the Vidovich
Each                   Family Trust.

Reporting         --------------------------------------------------------------
                  7    Sole Dispositive Power
Person
                       721,212 shares
With:             --------------------------------------------------------------
                  8    Shared Dispositive Power

                       124,426  shares,  which  shares are held by the  Vidovich
                       Family Trust UDT dated  4/14/97 and with respect to which
                       the  dispositive  power is shared with Patricia  Vidovich
                       who,  together  with Mr.  Vidovich,  is a trustee  of the
                       Vidovich Family Trust.

- --------------------------------------------------------------------------------
9    Aggregate Amount Beneficially Owned by Each Reporting Person

     845,638 shares
- --------------------------------------------------------------------------------
10   Check if the Aggregate Amount in Row (9) Excludes Certain Shares
     (See Instructions) [ ]
- --------------------------------------------------------------------------------
11   Percent of Class Represented by Amount in Row (9)

     6.8%
- --------------------------------------------------------------------------------
12   Type Of Reporting Person (See Instructions)

     IN
================================================================================
<PAGE>
                                                               Page 3 of 5 pages

                                   Item 1(a)
Name of Issuer:

Day Runner, Inc.

                                   Item 1(b)

Address of Issuer's Principal Executive Offices:

15295 Alton Parkway, Irvine, CA  92618

                                   Item 2(a)

Name of Person Filing:

This Statement is being filed by Mark A. Vidovich who is sometimes
referred to as the "Reporting Person."

                                   Item 2(b)

Address of Principal Business Office or, if none, Residence:

The address of the principal  business office of Mark A. Vidovich is 15295 Alton
Parkway, Irvine, CA 92618.

                                   Item 2(c)

Citizenship:

Mr. Vidovich is a United States citizen.

                                   Item 2(d)

Title of Class of Securities:

Common Stock

                                   Item 2(e)

CUSIP Number:

239545106

                                   Item 3

If this statement is filed pursuant to Sections 240.13d-1(b) or 240.13d-2(b)
or (c), check whether the person filing is a:

Not applicable

<PAGE>
                                                               Page 4 of 5 pages

                                   Item 4

Ownership:

The following  information  with respect to the ownership of Day Runner,  Inc.'s
Common Stock by the Reporting Person is provided as of April 30, 1998.

(a) Amount Beneficially Owned:

    See Row 9 of cover page for the Reporting Person.

    With respect to the  aggregate  amount of shares  beneficially  owned by Mr.
    Vidovich,  such amount does not include an aggregate of 16,514  shares as to
    which Mr.  Vidovich  disclaims  beneficial  ownership,  including (i) 11,914
    shares  held by Mr.  Vidovich's  children  and (ii) 4,600  shares  held by a
    trustee for the benefit of one of Mr. Vidovich's children.

(b) Percent of Class:

    See Row 11 of cover page for the Reporting Person.

(c) Number of shares as to which such person has:

    (i)   sole  power to vote or to direct  the vote See Row 5 of cover page for
          the Reporting Person.

    (ii)  shared power to vote or to direct the vote See Row 6 of cover page for
          the Reporting Person.

    (iii) sole power to dispose  or to direct  the  disposition  of See Row 7 of
          cover page for the Reporting Person.

    (iv)  shared power to dispose or to direct the  disposition  of See Row 8 of
          cover page for each Reporting Person.

                                   Item 5

Ownership of Five Percent or Less of a Class:

Not applicable

                                   Item 6

Ownership of More than Five Percent on Behalf of Another Person:

To the  best  knowledge  of the  Reporting  Person,  no  person  other  than the
Reporting  Person has the right to receive or the power to direct the receipt of
dividends  from, or the proceeds from the sale of, the Day Runner,  Inc.  Common
Stock  reported  on in this  Statement,  except  that:  Patricia  Vidovich  (Mr.
Vidovich's  spouse) may be deemed to have such  rights  with  respect to 175,476
shares held by Mark  Vidovich  and  Patricia  Vidovich  Trustees of the Vidovich
Family  Trust UDT dated  4/14/97,  due to the fact that she,  together  with Mr.
Vidovich, is a trustee of the Vidovich Family Trust.

                                Item 7

Identification  and Classification of the Subsidiary Which Acquired the Security
Being Reported on By the Parent Holding Company:

Not applicable

<PAGE>
                                                               Page 5 of 5 pages

                                   Item 8

Identification and Classification of Members of the Group:

Not applicable

                                   Item 9

Notice of Dissolution of Group:

Not applicable

                                Item 10

Certification:

Not applicable.


                                   SIGNATURE

              After  reasonable  inquiry  and to the  best of my  knowledge  and
belief,  I certify  that the  information  set forth in this  statement is true,
complete and correct.


Date: May 28, 1998


Mark A. Vidovich
- ----------------------------------------
Mark A. Vidovich



The  original  statement  shall be signed by each  person  on whose  behalf  the
statement is filed or his authorized representative.  If the statement is signed
on behalf of a person by his authorized  representative  other than an executive
officer  or   general   partner  of  the   filing   person,   evidence   of  the
representative's  authority to sign on behalf of such person shall be filed with
the  statement,  provided,  however,  that a power of attorney  for this purpose
which is already on file with the Commission may be  incorporated  by reference.
The name and any title of each person who signs the statement  shall be typed or
printed beneath his signature.

NOTE:  Schedules filed in paper format shall include a signed original
and five copies of the schedule, including all exhibits.  See ss.240.13d-7
for other parties for whom copies are to be sent.

ATTENTION:  INTENTIONAL MISSTATEMENTS OR OMISSIONS OF FACT CONSTITUTE
FEDERAL CRIMINAL VIOLATIONS (SEE 18 U.S.C. 1001)



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