DAY RUNNER INC
DEF 14A, 1999-11-08
BLANKBOOKS, LOOSELEAF BINDERS & BOOKBINDG & RELATD WORK
Previous: AMERICAN RESTAURANT GROUP INC, 10-Q, 1999-11-08
Next: PRICE T ROWE U S TREASURY FUNDS INC, 497K2, 1999-11-08



                            SCHEDULE 14A INFORMATION

                    Proxy Statement Pursuant to Section 14(a)
                     of the Securities Exchange Act of 1934
                                (Amendment No. )

Filed by the  Registrant  /X/
Filed by a Party other than the Registrant / /

Check the appropriate box:
/ /  Preliminary Proxy Statement
/ /  Confidential, for Use of the Commission Only (as permitted by Rule
     14a-6(e)(2))
/X/  Definitive Proxy Statement
/ /  Definitive Additional Materials
/ /  Soliciting Material Pursuant to ss.240.14a-11(c) or ss.240.14a-12

                                DAY RUNNER, INC.
                (Name of Registrant as Specified in its Charter)


    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

/X/  No fee required.
     Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

     (1) Title of each class of securities to which transaction applies:
         -------------------------------------------------------------------

     (2) Aggregate number of securities to which transaction applies:
         -------------------------------------------------------------------

     (3) Per unit  price  or other  underlying  value  of  transaction  computed
         pursuant to  Exchange  Act Rule 0-11 (Set forth the amount on which the
         filing fee is calculated and state how it was determined):
         -------------------------------------------------------------------

     (4) Proposed maximum aggregate value of transaction:
         -------------------------------------------------------------------

     (5) Total fee paid:
         -------------------------------------------------------------------

/X/  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided  by  Exchange  Act
     Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was
     paid  previously.  Identify the previous filing by  registration  statement
     number, or the Form or Schedule and the date of its filing.
     (1) Amount Previously Paid:
     ---------------------------------------------------------------------------
     (2) Form, Schedule or Registration Statement No.:
     ---------------------------------------------------------------------------
     (3) Filing Party:
     ---------------------------------------------------------------------------
     (4) Date Filed:
     ---------------------------------------------------------------------------



<PAGE>





                                DAY RUNNER, INC.


                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                                December 9, 1999



         NOTICE IS HEREBY GIVEN that the Annual Meeting of the Stockholders (the
"Annual Meeting") of Day Runner,  Inc., a Delaware  corporation (the "Company"),
will be held Thursday,  December 9, 1999, at 9:00 a.m.,  California time, at The
Crowne Plaza Irvine, 17941 Von Karman Avenue, Irvine,  California 92614, for the
following  purposes,  each  as  more  fully  described  in  the  attached  Proxy
Statement:

1.            To elect eight directors. The names of the nominees intended to be
              presented  for  election  are:  James E.  Freeman,  Jr.,  James P.
              Higgins, Jill Tate Higgins,  Charles Miller, Alan R. Rachlin, Mark
              A. Vidovich, Boyd I. Willat and Felice Willat.

2.            To adopt an amendment to the  Company's  1995 Stock Option Plan to
              increase the aggregate  number of shares  authorized  for issuance
              thereunder from 1,925,000 to 2,400,000 shares.

3.            To ratify the  appointment of Deloitte & Touche LLP as independent
              auditors of the Company for the fiscal year ending June 30, 2000.

4.            To transact  such other  business as may properly  come before the
              Annual Meeting and any adjournment(s) thereof.

         Only record holders of Common Stock at the close of business on October
22, 1999 are  entitled  to notice of, and to vote at, the Annual  Meeting and at
any adjournment(s) thereof.

         All stockholders are cordially  invited to attend the Annual Meeting in
person.  Whether or not you expect to attend  the Annual  Meeting in person,  in
order to ensure your representation at the Annual Meeting, please mark, sign and
date the  enclosed  proxy  card and return it as  promptly  as  possible  in the
postage-prepaid  envelope enclosed for that purpose.  Any stockholder  attending
the Annual  Meeting may vote in person even if such  stockholder  has returned a
proxy.


                                             By Order of the Board of Directors


                                             Catherine F. Ratcliffe
                                             Secretary

Irvine, California
November 8, 1999



<PAGE>







                                DAY RUNNER, INC.

                                 PROXY STATEMENT

                 INFORMATION CONCERNING SOLICITATION AND VOTING
GENERAL

         The  enclosed  proxy is  solicited  by and on  behalf  of the  Board of
Directors of Day Runner,  Inc.  ("Day Runner" or the  "Company")  for use at the
Annual  Meeting of  Stockholders  (the "Annual  Meeting")  to be held  Thursday,
December  9, 1999,  at 9:00 a.m.,  California  time,  and at any  adjournment(s)
thereof,  for the purposes set forth  herein and in the  accompanying  Notice of
Annual  Meeting of  Stockholders.  The Annual Meeting will be held at The Crowne
Plaza Irvine, 17941 Von Karman Avenue, Irvine, California, 92614.

         These  proxy  solicitation  materials  were  first  mailed  on or about
November 8, 1999 to stockholders entitled to vote at the Annual Meeting.

         Only  stockholders  of record at the close of  business  on October 22,
1999 (the  "Record  Date") are entitled to notice of, and to vote at, the Annual
Meeting.  At the Record Date,  11,900,736 shares of Common Stock were issued and
outstanding.

         Any proxy  given  pursuant to this  solicitation  may be revoked by the
person  giving it at any time before its use by  delivering  to the Secretary of
the Company a written  notice of revocation  or a duly executed  proxy bearing a
later date or by attending the Annual Meeting and voting in person.

VOTING AND SOLICITATION

         On all  matters,  each  share of Common  Stock has one vote.  Except as
otherwise  required by law or the  Company's  Certificate  of  Incorporation  or
Bylaws,  the affirmative  vote of a majority of shares present,  in person or by
proxy,  and entitled to vote at the Annual  Meeting is required for the approval
of matters submitted to the stockholders for a vote.  Abstentions are counted as
shares that are present and  entitled to vote for  purposes of  determining  the
presence of a quorum.  Abstentions,  however,  do not constitute a vote "for" or
"against"  any  matter  and thus will be  disregarded  in the  calculation  of a
plurality or of "votes  cast."  Broker  non-votes are counted as shares that are
present and entitled to vote for purposes of  determining a quorum.  If a broker
indicates on the proxy that it does not have discretionary  authority to vote on
a  particular  matter as to certain  shares,  those  shares  will be counted for
purposes  of  determining  the  presence  of a quorum but will not be treated as
present and  entitled  to vote with  respect to that  matter  (even  though such
shares are considered  present and entitled to vote for quorum  purposes and may
be entitled to vote on other matters).

         The  costs  of this  solicitation  will be borne  by the  Company.  The
Company has retained the services of Corporate Investor Communications,  Inc. to
assist in distributing  proxy materials to brokerage houses,  banks,  custodians
and other nominee  holders.  The estimated  cost of such services is $1,000 plus
out-of-pocket  expenses.  Although there are no formal  agreements to do so, the
Company may reimburse brokerage houses and other persons representing beneficial
owners of shares  for their  expenses  in  forwarding  proxy  materials  to such
beneficial  owners.  Proxies may be  solicited  personally  or by  telephone  or
telegram by certain of the Company's directors,  officers and regular employees,
without additional compensation.

DEADLINE FOR RECEIPT OF STOCKHOLDER PROPOSALS

         Proposals  of  stockholders  of the  Company  which are  intended to be
presented by such  stockholders at the Company's  annual meeting of stockholders
to be held in 2000 must be  received  by the Company no later than July 13, 2000
in order  that they may be  included  in the proxy  statement  and form of proxy
relating to that annual meeting. It is recommended that stockholders  submitting
proposals direct them to the Secretary of the Company via certified mail, return
receipt  requested,  in order to ensure timely delivery.  No such proposals were
received with respect to the Annual Meeting scheduled for December 9, 1999.

         Upon receipt of any such proposal,  the Company will determine  whether
or not to include  such  proposal  in the proxy  statement  and form of proxy in
accordance with regulations governing the soliciting of proxies.

         In order for a  stockholder  to nominate a candidate for director or to
bring other business before a stockholder  meeting, the Company's Bylaws require
that  timely  notice be given to the  Company in advance  of the  meeting.  Such
notice must be given to the  Secretary  of the Company,  whose  address is 15295
Alton Parkway, Irvine,  California 92618, not less than 90 days before the first
anniversary of the preceding year's annual meeting;  provided,  however, that in
the event  that the date of the  annual  meeting is changed by more than 30 days
from the anniversary  date, the stockholder must give such notice not later than
the  close  of  business  on the  10th day  following  the day on  which  public
announcement of the meeting is first made. The stockholder  filing the notice of
nomination or other proposal must describe  therein various matters as specified
in the Company's Bylaws,  including the stockholder's name and address and, with
respect to a proposal  other than a director  nomination,  a description  of the
proposed  business  and the reasons  therefor.  The  chairman of the meeting may
reject  any  stockholder  proposals  that  are not made in  accordance  with the
foregoing  procedures or that are not a proper  subject for  stockholder  action
under  applicable law. The foregoing  requirements  of the Company's  Bylaws are
separate from and in addition to the  requirements  a  stockholder  must meet to
have a proposal included in the Company's proxy statement.

         Any  stockholder  desiring  a copy  of  the  Company's  Certificate  of
Incorporation,  as amended,  or Bylaws will be furnished a copy  without  charge
upon written request to the Secretary of the Company.




<PAGE>




                       PROPOSAL 1 - ELECTION OF DIRECTORS

NOMINEES

         A board of eight  directors  will be  elected  at the  Annual  Meeting.
Unless  otherwise  instructed,  proxy holders will vote the proxies  received by
them for the Company's  eight  nominees  named below,  all of whom are currently
directors of the Company.  It is not expected that any nominee will be unable or
will decline to serve as a director.  The term of office of each person  elected
as a director will continue  until the next annual meeting of  stockholders  and
such time as his or her  successor is duly elected and qualified or until his or
her earlier resignation, removal or death.

        The names of the nominees, and certain information about them, are set
forth below:

NAME                             AGE       POSITION(S) WITH THE COMPANY
- ----                             ---       -------------------------------------
Mark A. Vidovich ..............   49       Chairman of the Board and Director
James E. Freeman, Jr. .........   52       Chief Executive Officer and Director
James P. Higgins ..............   50       Director
Jill Tate Higgins .............   43       Director
Charles Miller ................   57       Director
Alan R. Rachlin ...............   48       Director
Boyd I. Willat ................   56       Director
Felice Willat .................   55       Director

         Mr.  Vidovich  joined the  Company  as Chief  Executive  Officer  and a
director in April 1986 and assumed  the  additional  position of Chairman of the
Board in March 1990. He served as Chief Executive Officer until August 1998 and,
as Chairman of the Board, continues to serve as an officer of the Company.

         Mr. Freeman joined the Company as Chief Operating Officer in March 1993
and  assumed  the  additional  position of  President  in May 1995.  He became a
director in April 1997 and Chief Executive Officer in August 1998.

         Mr. Higgins has been a director  since  February 1987.  Since 1984, Mr.
Higgins  has been  President  and  Chairman  of the Board of Higgins  Management
Company, a financial consulting firm. Mr. Higgins is the husband of Ms. Higgins.

         Ms.  Higgins  has been a director  since June  1986.  Ms.  Higgins is a
private investor and is the wife of Mr. Higgins.

         Mr.  Miller has been a director  since  August  1986.  Mr.  Miller is a
private investor.

         Mr. Rachlin has been a director since August 1987. Since November 1994,
Mr. Rachlin has been Chief Executive Officer of Pate's Realm, Inc., a private
internet company.  Since November 1992, Mr. Rachlin has also provided consulting
services to the Company.  See "Compensation of Directors" below.

         Mr.  Willat is a co-founder of the Company,  has been a director  since
its incorporation and served as Chairman of the Board from May 1981 until August
1988. Mr. Willat has served as Chief  Executive  Officer and President of Willat
Writing  Instruments,  a pen development and manufacturing  company,  since June
1988,  as  President of Isola Bella,  Inc., a real estate  development  company,
since June 1987,  and as Chief  Executive  Officer of New York Food Company,  an
investment  company,  since June 1996.  Mr. Willat is the former  husband of Ms.
Willat.

         Ms. Willat is a co-founder of the Company and has been a director since
October  1980.  She  served as  President  from 1981 until June 1990 and as Vice
President,  Consumer  Affairs  from June 1990  until  July 1993 when she  became
Director, Consumer Affairs.
Ms. Willat is the former wife of Mr. Willat.

         THE BOARD OF DIRECTORS  RECOMMENDS THAT THE  STOCKHOLDERS  VOTE FOR THE
ELECTION OF EACH OF THE NOMINEES NAMED ABOVE.

INFORMATION REGARDING THE BOARD OF DIRECTORS AND ITS COMMITTEES

         The Board of Directors held a total of nine meetings  during the fiscal
year ended June 30,  1999 and acted three times by  unanimous  written  consent.
During the 1999 fiscal year, each director of the Company  attended all meetings
of the Board of Directors and of the  committees of the Board on which he or she
served except one director who missed one meeting of the Board of Directors.

         The Audit Committee,  which is comprised of Messrs. Higgins, Miller and
Rachlin  (Chairman),  met five times  during the fiscal year ended June 30, 1999
and acted once by unanimous written consent.  The Audit Committee recommends the
engagement  of  independent  auditors,  reviews  accounting  policies,  internal
accounting  controls,  the independence of auditors and the scope and results of
audit  engagements  and generally  performs  functions  related to the financial
condition  and policies of the Company.  The  Compensation  Committee,  which is
comprised of Ms. Higgins (Chairperson) and Messrs. Miller and Rachlin, met three
times  during the fiscal  year ended June 30,  1999 and acted once by  unanimous
written consent. The Compensation Committee is responsible for administering the
Company's  Amended and  Restated  1986 Stock  Option Plan and 1995 Stock  Option
Plan,  including  determining  the  persons to whom  options are granted and the
terms  of  such  options,  and  the  Company's  Employee  Stock  Purchase  Plan,
determining  the  annual  compensation  to be  paid to the  Company's  executive
officers,  approving  the annual  officer bonus plan and  performing  such other
duties regarding  compensation matters as may be delegated to it by the Board of
Directors from time to time.

         The  Company  does not have a  nominating  committee  or any  committee
performing the function thereof.

COMPENSATION OF DIRECTORS

         In fiscal  year 1999 the  Company  paid each  non-employee  director an
annual fee of $12,000, payable quarterly,  plus $750 and expenses for each Board
of Directors meeting attended and paid each member of the Compensation and Audit
Committees an annual fee of $12,000  ($18,000 for the  Chairperson  of each such
Committee), payable quarterly, plus $750 and expenses for each Committee meeting
attended.

         Directors  who are not  employees  of the  Company  are  ineligible  to
participate  in the Company's 1995 Stock Option Plan and Employee Stock Purchase
Plan. Under the Company's Non-Employee Director Stock Option Plan (the "Director
Plan"),  which was  approved  at the  Annual  Meeting  of  Stockholders  held on
November 23, 1998 (the "1998 Meeting"),  each  non-employee  director elected at
the 1998  Meeting was  automatically  granted a  non-statutory  stock  option to
purchase  10,000  shares of the  Company's  Common  Stock  and,  subject  to the
availability  of shares  under the Director  Plan,  each  non-employee  director
elected at subsequent annual meetings of the Company's  stockholders  during the
ten-year  term of the  Director  Plan  will,  on the  dates  of  such  meetings,
automatically  be granted a non-statutory  stock option to purchase 5,000 shares
of the  Company's  Common  Stock (the dates of such 1998 and  subsequent  option
grants are  hereinafter  referred to as "Regular Grant  Dates").  A non-employee
director  elected or appointed  to the Board other than on a Regular  Grant Date
will  automatically  receive a  non-statutory  stock option  covering a pro rata
number of shares.  All  options  granted  under the  Director  Plan will have an
exercise  price equal to the fair market value of the Company's  Common Stock on
the date of grant and a term of ten years.  Options  granted on a Regular  Grant
Date  will  vest in four  equal  quarterly  installments  as long as the  holder
remains a non-employee  director of the Company;  options granted on dates other
than Regular Grant Dates will vest in the same number of quarterly  installments
as would be remaining  with respect to the unvested  portion of options  granted
under the Director Plan on the last Regular Grant Date.

         See "Compensation Committee Interlocks and Insider Participation."


                               EXECUTIVE OFFICERS

         The  executive  officers  of the Company as of October  15,  1999,  and
certain information about them, are as follows:

NAME                           AGE        TITLE
- --------------------------     ---        --------------------------------------

Mark A. Vidovich ...........   49         Chairman of the Board and Director
James E. Freeman, Jr. ......   52         Chief Executive Officer and Director
Dennis K. Marquardt ........   57         Executive Vice President, Finance &
                                            Administration and Chief Financial
                                            Officer
Donald E. Bottinelli .......   40         Chief Operating Officer
Ronald M. Bianco ...........   52         Executive Vice President, Product
                                            Development and Procurement
John P. Kirkland ...........   55         Vice President, Operations,
                                            North America
Stan Littley ...............   41         Vice President, International
Catherine Ratcliffe ........   41         Vice  President,   General  Counsel
                                            and  Human  Resources and  Corporate
                                            Secretary
Judy Tucker ................   54         Vice President, Business Development
Richard J. Whatley .........   55         Vice President, Chief Information
                                            Officer

         Officers are  appointed by and serve at the  discretion of the Board of
Directors.  The Company has no employment  agreements  with any of its officers.
For  information  concerning  Messrs.  Vidovich  and Freeman,  see  "Election of
Directors - Nominees" above.

         Mr.  Marquardt  joined the  Company in April 1986 and has served as its
Chief  Financial  Officer  since that time.  He also  served as Vice  President,
Finance of the Company  from April 1986 until March 1990 and as  Executive  Vice
President,  Finance &  Operations  from March 1990 until  April 1993 when he was
appointed  Executive Vice President,  Finance &  Administration.  Mr.  Marquardt
served as Corporate Secretary until October 1997.

         Mr. Bottinelli joined the Company as Marketing Merchandising Manager in
August 1994, became Director of Marketing in January 1996 and was appointed Vice
President, Marketing in August 1997. He was appointed Chief Operating Officer in
August 1998.  Mr.  Bottinelli  served as National  Sales  Manager of Stuart Hall
Company, Inc., a Kansas City,  Missouri-based  manufacturer of office and school
supplies, from June 1992 until August 1994.

         Mr. Bianco joined the Company in June 1985 and held various non-officer
positions  until his  appointment  as Vice  President,  Product  Development  in
December 1990. In August 1998 he was appointed Executive Vice President, Product
Development and Procurement.

         Mr.  Kirkland  joined  the  Company  as  Director,  Customer  Service &
Distribution  in February 1991 and became Senior  Director,  Customer  Service &
Distribution  in February  1992. He became Vice  President,  Customer  Service &
Distribution in April 1993 and was appointed Vice President,  Operations,  North
America in March 1996 and served in that  capacity  until  August  1997.  He was
appointed Vice  President,  Strategic  Operational  Projects in August 1998. His
title was changed to Vice President, Operations, North America, in August 1999.

         Mr.  Littley  joined  the  Company  in  January  1986 and held  various
non-officer   sales   positions   until  his   appointment  as  Vice  President,
International  Sales in March  1996.  His title was  changed to Vice  President,
International in August 1998.

         Ms. Ratcliffe joined the Company in October 1997 as General Counsel and
Corporate Secretary and was appointed Vice President,  General Counsel in August
1998.  Her  title was  changed  to Vice  President,  General  Counsel  and Human
Resources in August 1999.  Ms.  Ratcliffe was a partner in the law firm of Bryan
Cave LLP from January 1993 until July 1997.

         Ms.  Tucker  joined the  Company  in  September  1990 and held  various
non-officer  positions  until  her  appointment  as  Vice  President,  Corporate
Development  in March 1994.  Her title was changed to Vice  President,  Business
Development in August 1998.

         Mr. Whatley joined the Company as Senior Director, Information Services
in  December  1993 and  became  Vice  President,  Chief  Information  Officer in
February 1995. He served as Vice  President,  Information  Services of Authentic
Fitness Corporation,  an apparel  manufacturer,  from October 1993 until joining
the Company.



<PAGE>



                            COMMON STOCK OWNERSHIP OF
                      PRINCIPAL STOCKHOLDERS AND MANAGEMENT

         The following table sets forth certain information regarding beneficial
ownership  of the  Company's  Common  Stock as of  September 1, 1999 by (i) each
person  who is known by the  Company  to own  beneficially  more  than 5% of the
outstanding  shares of the Company's  Common  Stock,  (ii) each of the Company's
directors,  (iii) the executive officers named in the Summary Compensation Table
on page 8 and (iv) all current directors and officers of the Company as a group:

NAME OF BENEFICIAL OWNER(1)                      SHARES BENEFICIALLY     PERCENT
- ---------------------------                            OWNED            OF CLASS
                                                       -----            --------
Ariel Capital Management Inc.(2)...............          2,074,665         17.4%
  307 N. Michigan Avenue
  Suite 500
  Chicago, IL   60601

Jill Tate Higgins(3)...........................          1,710,830         14.4
  10153 1/2 Riverside Drive, #598
  Toluca Lake, CA 91602


KAIM Non-Traditional, L.P.(4)..................          1,264,583         10.6
  1800 Avenue of the Stars, 2nd Floor
  Los Angeles, CA   90067

Mark A. Vidovich(5)............................            982,163          8.3
  15295 Alton Parkway
  Irvine, CA  92718

William Blair & Company, LLC(6)................            818,240          6.9
  35 South LaSalle Street
  Chicago, IL 60603

David L. Babson & Co. Inc.(7)..................            640,200          5.4
  One Memorial Drive
  Cambridge, MA   02142-1300

Felice Willat(8)...............................            540,084          4.5
  15295 Alton Parkway
  Irvine, CA 92718

Alan R. Rachlin(5)(9)..........................            525,036          4.4

Boyd I. Willat(10).............................            306,279          2.6

James E. Freeman, Jr.(5)(11)...................            237,350          2.0

Dennis K. Marquardt(5).........................            187,911          1.6

Ronald M. Bianco(5)............................            129,082          1.1

James P. Higgins(12)...........................             45,833            *

Charles Miller(5)..............................             31,333            *

Donald E. Bottinelli(5)........................             22,675            *

All current directors and officers as a group
  (16 persons)(3)(5)(8)(9)(10)(11)(12).........
                                                         4,878,404         41.0


*     Less than one percent.                     (footnotes follow on next page)

(1)  Such  persons  have sole voting and  investment  power with  respect to all
     shares of Common Stock shown as being  beneficially  owned by them, subject
     to community property laws, where applicable, and the information contained
     in the footnotes to this table.

(2)  Based on a Form 13F dated August 5, 1999 wherein Ariel Capital  Management,
     Inc. reported that, as of June 30, 1999 and as an institutional  investment
     manager,  it had sole  investment  discretion  as to such  shares  and sole
     voting authority as to 2,048,465 of such shares.

(3)  Includes  43,333  shares  for  which  warrants  held  by  Ms.  Higgins  are
     exercisable or become  exercisable  within 60 days after September 1, 1999;
     (ii)  1,609,869  shares held by O.S. II, Inc., a California  corporation of
     which Ms. Higgins, along with one of her minor children, is the sole owner;
     and (iii) 47,728  shares held by Lakeside  Enterprises,  L.P., a California
     limited  partnership  of which Ms.  Higgins is the  general  partner  and a
     limited partner and of which O.S. II, Inc. is a limited  partner.  Does not
     include 43,333 shares beneficially owned by James P. Higgins,  Ms. Higgins'
     husband, and 2,500 shares held by James P. Higgins as custodian for his two
     minor  children,  as to  which  shares  Ms.  Higgins  disclaims  beneficial
     ownership (see footnote 12 below).

(4)  Based on a Form 13F dated  August 12, 1999,  wherein KAIM  Non-Traditional,
     L.P. reported that, as of June 30, 1999 and as an institutional  investment
     manager, it had sole investment discretion and voting authority as to such
      shares.

(5)  Includes 857,737,  293,333,  131,750,  221,250, 108,250, 22,675, 31,333 and
     2,052,173  shares  for which  options  or  warrants  beneficially  owned by
     Messrs.  Vidovich,  Rachlin,  Marquardt,  Freeman,  Bianco,  Bottinelli and
     Miller and all current directors and officers as a group, respectively, are
     exercisable or become exercisable within 60 days after September 1, 1999.

(6)  Based on a Form 13F dated August 13, 1999,wherein  William Blair & Company,
     LLC, reported that, as of June 30, 1999 and as an institutional  investment
     manager,  it had sole  investment  discretion  as to such  shares  and sole
     voting authority as to 455,650 of such shares.

(7)  Based on a Form 13F  dated  August  10,  1999,  wherein  David L.  Babson &
     Company  reported  that,  as of  June  30,  1999  and  as an  institutional
     investment manager, it had sole investment  discretion and voting authority
     as to such shares.

(8)  Includes  (i)  40,000  shares  for which  options  held by Ms.  Willat  are
     exercisable or become  exercisable  within 60 days after September 1, 1999;
     and (ii) 60,000 shares held by Mr. and Ms. Willat as trustees of trusts for
     the benefit of their  children  and as to which  shares Mr. and Ms.  Willat
     share  voting  and  investment  power.  Does  not  include  246,279  shares
     beneficially  owned by Boyd I. Willat,  Ms. Willat's former husband,  as to
     which shares Ms. Willat  disclaims  beneficial  ownership  (see footnote 10
     below).

(9)  Does not include  8,620  shares held by a custodian  for the benefit of Mr.
     Rachlin's minor children.

(10) Includes  (i)  43,333  shares  for which  warrants  held by Mr.  Willat are
     exercisable or become  exercisable  within 60 days after September 1, 1999;
     and (ii) 60,000 shares held by Mr. and Ms. Willat as trustees of trusts for
     the  benefit of their  minor  children  and as to which  shares Mr. and Ms.
     Willat share voting and investment  power.  Does not include 480,084 shares
     beneficially  owned by Felice Willat, Mr. Willat's former wife, as to which
     shares Mr. Willat disclaims beneficial ownership (see footnote 8 above).

(11) Includes  4,000 shares held by Mr.  Freeman's wife for the benefit of their
     minor children.

(12) Includes  (i) 43,333  shares for which  warrants  held by Mr.  Higgins  are
     exercisable or become  exercisable  within 60 days after September 1, 1999;
     and (ii) 2,500 shares held by Mr.  Higgins as  custodian  for his two minor
     children.  Does not  include  1,710,830  shares  beneficially  owned by Ms.
     Higgins as to which shares Mr. Higgins disclaims  beneficial ownership (see
     footnote 3 above).





<PAGE>



SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

         Under  Section  16(a)  of the  Securities  Exchange  Act of  1934,  the
Company's  directors  and officers and persons  holding more than ten percent of
the  Company's  Common  Stock are  required  to report  their  ownership  of the
Company's  Common Stock and any changes in that  ownership to the Securities and
Exchange  Commission (the "SEC").  The specific due dates for these reports have
been established by the SEC, and the Company is required to report in this Proxy
Statement any failure to file by the established dates during or with respect to
the fiscal year ended June 30, 1999.  To the  knowledge of the Company and based
solely on a review of the Section  16(a)  reports  furnished  to the Company and
written  representation of the directors,  officers and ten percent stockholders
of the Company,  during the fiscal year ended June 30, 1999,  Boyd Willat failed
to file one report relating to one transaction.


                  EXECUTIVE COMPENSATION AND OTHER INFORMATION

SUMMARY COMPENSATION TABLE

         The  following   table  sets  forth  certain   information   concerning
compensation paid or accrued for the fiscal years indicated below by the Company
and its  subsidiaries to or on behalf of the Company's  Chief Executive  Officer
and each of the four other most highly  compensated  executive  officers for the
fiscal year ended June 30, 1999:
<TABLE>
<CAPTION>

                                                                                   LONG-TERM
                                                      ANNUAL COMPENSATION       COMPENSATION AWARDS
     NAME                                                                           OPTIONS/          ALL OTHER
    PRINCIPAL POSITION(S)           YEAR(1)      SALARY($)(2)         BONUS($)      WARRANTS(#)       COMPENSATION($)(3)
    ---------------------           -------     ------------         --------     ------------       ------------------


<S>             <C>                   <C>         <C>                        <C>        <C>                <C>
Mark A. Vidovich(4)                   1999        $330,000                   0          75,000             $2,010
   Chairman of the Board              1998         330,000            $145,671         180,000              2,806
                                      1997         300,000                   0         150,000              2,250

James E. Freeman, Jr. (5)             1999        $300,000                   0          55,000             $2,341
   Chief Executive Officer            1998         275,000            $121,393         105,000              2,611
                                      1997         250,000                   0         100,000              2,250

Dennis K. Marquardt                   1999        $180,000                   0          15,000             $2,504
Executive Vice President,             1998         180,000             $73,286          20,000              2,805
  Finance & Administration            1997         150,000                   0          20,000              2,250
  And Chief Financial Officer

Donald Bottinelli(6)                  1999         165,000                   0          27,500             $2,688
Chief Operating Officer               1998         125,000            $ 25,000          20,000              1,258

Ronald M. Bianco                      1999         160,000                   0          25,000             $2,527
Vice President,                       1998         132,000            $ 63,017          20,000              2,761
  Product Development                 1997         132,000                   0          20,000              1,980


(1)   The years 1999,  1998 and 1997 refer to the twelve months ended June 30,  1999,  1998
      and 1997, respectively.

(2)   Includes amounts, if any, deferred by the named officer under the Company's 401(k)
      Plan.

(3)   All amounts shown represent Company matching contributions allocated under
      the Company's 401(k) Plan to the accounts of the named officers.

(4)   Mr. Vidovich  resigned as Chief  Executive  Officer of the Company in August
      1998.

(5)   Mr. Freeman was elected Chief Executive Officer of the Company in August 1998.
      He served as President and Chief Operating Officer of the Company from May 1995
      until August 1998.

(6)   Mr.  Bottinelli was elected Vice  President, Marketing of the Company in August 1997
      and Chief Operating Officer in August 1998.
</TABLE>

OPTION AND WARRANT GRANTS IN FISCAL 1999

         The following  table sets forth certain  information  concerning  stock
option  and  warrants  grants in the  fiscal  year  ended  June 30,  1999 to the
executive officers named in the Summary Compensation Table:
<TABLE>
<CAPTION>


                                                   INDIVIDUAL GRANTS                              POTENTIAL
                                                   ------------------                           REALIZABLE VALUE
                                                                                                 AT ASSUMED
                                                   % OF TOTAL                                   ANNUAL RATES
                                                    OPTIONS                                    OF STOCK PRICE
                                 Options/          GRANTED TO    EXERCISE                        APPRECIATION
                                 OPTIONS           EMPLOYEES      PRICE      EXPIRATION       FOR OPTION TERM(3)
      NAME                      GRANTED(#)        IN FY 1999(1)  ($/SHARE)(2)   DATE         5% ($)         10% ($)
      ----                     ------------      -------------- -----------  --------- -  -------------   ----------

<S>                               <C>                <C>           <C>         <C>  <C>       <C>           <C>
Mark A. Vidovich                  75,000(4)          16.9%         $18.75      8/17/08        $884,383      $2,241,200
James E. Freeman, Jr.             55,000(4)          12.4           18.75      8/17/08         648,547       1,643,547
Dennis K. Marquardt               15,000(4)           3.4           18.75      8/17/08         176,877         448,240
Donald Bottinelli                 27,500(4)           6.2           18.75      8/17/08         324,274         821,773
Ronald M. Bianco                  25,000(4)           5.6           18.75      8/17/08         294,794         747,067


(1)   In the fiscal year ended June 30, 1999, the Company granted  options to
      purchase  an  aggregate  of  444,000  shares  of  Common  Stock  under the
      Company's  1995 Stock Option Plan ("1995  Plan") to employees  and certain
      officers.

(2)   The exercise  prices of such options  represent the closing sales price of
      the Company's Common Stock on The Nasdaq Stock Market on the grant date.

(3)  Potential  values are net of  exercise  price and before  taxes  payable in
     connection  with the  exercise of such  options or the  subsequent  sale of
     shares acquired upon the exercise of such options.  These values  represent
     certain assumed rates of appreciation of the Company's  Common Stock (i.e.,
     5% and 10% compounded  annually over the term of such options) based on the
     SEC's rules. The actual values will depend upon,  among other factors,  the
     future performance of the Company's Common Stock, overall market conditions
     and the named officer's continued  employment with the Company.  Therefore,
     the potential  values  reflected in this table may vary from those actually
     achieved.

(4)  Represents options which were granted under the Company's 1995 Stock Option
     Plan (the "1995 Plan"),  vest and become  exercisable in 20 equal quarterly
     installments  over  five  years  and were  granted  for  terms of ten years
     subject to earlier  termination  under  certain  circumstances  relating to
     termination of employment.
</TABLE>


AGGREGATED OPTION EXERCISES IN FISCAL YEAR 1999 AND OPTION
  AND WARRANT VALUES AT JUNE 30,1999


         The  following   table  sets  forth  certain   information   concerning
unexercised  options  and  warrants  held as of June 30,  1999 by the  executive
officers named in the Summary Compensation Table:
<TABLE>
<CAPTION>

                                                               NUMBER OF SHARES
                                                           UNDERLYING UNEXERCISED      VALUE OF UNEXERCISED IN-THE MONEY
                            SHARES                           OPTIONS/WARRANTS                  OPTIONS/WARRANTS
                           ACQUIRED                               AT 6/30/99                    AT 6/30/99 (2)
                              ON           VALUE         -----------------------------  ----------------------------------
          NAME             EXERCISE(#)   REALIZED($)(1)  EXERCISABLE     UNEXERCISABLE  EXERCISABLE     UNEXERCISABLE
         ------            ----------    -------------   -----------     -------------  -----------     -------------
<S>                                                      <C>               <C>           <C>               <C>
Mark A. Vidovich               ---           ---         795,062           281,688       $3,498,373        $191,127
James E. Freeman, Jr.          ---           ---         180,750           189,250          283,438         119,688
Dennis K. Marquardt            ---           ---         122,250            42,750          372,125          27,875
Donald Bottinelli              ---           ---          15,625            44,675            8,938           5,788
Ronald M. Bianco               ---           ---          95,750            69,250          143,563          23,938


(1)   Such value  represents  the  difference  between  the market  value of the
      shares  acquired  upon  exercise  of such  options  (calculated  using the
      closing sales price of the Company's  Common Stock on the date of exercise
      as reported on The Nasdaq  Stock  Market) and the  exercise  price of such
      options.

 (2)  Such value  represents  the  difference  between  the market  value of the
      shares  underlying  such  "in-the-money"  options  (calculated  using  the
      closing sales price (i.e.,  $12.375) of the Company's Common Stock on June
      30, 1999 as reported on The Nasdaq Stock Market) and the exercise price of
      such options.

</TABLE>

TERMINATION OF EMPLOYMENT AND CHANGE OF CONTROL ARRANGEMENTS

OFFICER SEVERANCE PLAN

         In 1993,  the  Company  implemented  an  officer  severance  plan  (the
"Severance  Plan")  under which  officers of the Company are entitled to receive
certain  severance  benefits  following  termination  of  employment,   if  such
termination is  non-temporary,  involuntary and without cause.  In addition,  if
there is a "change in control" of the Company,  an officer will receive benefits
under the Severance Plan if such officer  terminates his or her employment  with
the  Company  either for any  reason  within  one year  following  the change in
control or for "good reason"  (which  includes the  assignment to the officer of
duties significantly  inconsistent with his or her prior position or a reduction
in his or her  compensation or benefits)  within two years following such change
in control.

         Each eligible  officer is entitled to severance pay based on his or her
highest annual compensation (i.e., base salary plus automobile  allowance),  the
number of years  employed  by the  Company as an officer  (up to a maximum of 10
years) and the highest office  attained prior to  termination.  The amounts that
would  be  payable  under  the  Severance  Plan to  Messrs.  Vidovich,  Freeman,
Marquardt,  Bottinelli  and Bianco if their  employment  were  terminated  as of
October  1,  1999 and they  were  eligible  for  severance  benefits  under  the
Severance  Plan would be $421,500,  $307,200,  $218,400, $134,750 and $240,333,
respectively.

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

         The  Compensation  Committee  presently  consists of Jill Tate  Higgins
(Chairperson),  Charles  Miller  and Alan R.  Rachlin,  all of whom are  outside
directors.  No  member of the  Compensation  Committee  is a  current  or former
officer or employee of the Company or any of its subsidiaries.

         In April 1997, Mr. Rachlin entered into a two-year consulting agreement
with the Company pursuant to which he agreed to perform consulting  services for
the Company in exchange for ten-year  warrants to purchase  25,000 shares of the
Company's  Common Stock at $25.625 per share (i.e.,  the closing  sales price of
the  Company's  Common  Stock  on the  date of the  consulting  agreement).  The
consulting  agreement was approved  unanimously by the Board of Directors of the
Company. In April 1999, Mr. Rachlin and the Company entered into an amendment to
this agreement extending the terms through and including May 21, 1999.

         In May 1999, Mr. Rachlin entered into a six-month  consulting agreement
with the Company pursuant to which he agreed to perform consulting  services for
the Company. The Company agreed to compensate Mr. Rachlin in cash at the rate of
$2,500 per day.


                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         The following are certain transactions entered into between the Company
and its  officers,  directors and principal  stockholders  and their  affiliates
since July 1, 1999:

         See "Election of Directors - Compensation  of Directors" and "Executive
Compensation  and Other  Information -  Compensation  Committee  Interlocks  and
Insider Participation."

         The following  Compensation  Committee Report on Executive Compensation
and the  Performance  Graph  on page 15  shall  not be  deemed  incorporated  by
reference  by any  general  statement  incorporating  by  reference  this  Proxy
Statement  into  any  filing  under  the  Securities  Act of 1933 or  under  the
Securities  Exchange  Act  of  1934,  except  to the  extent  that  the  Company
specifically incorporates such information by reference, and shall not otherwise
be deemed filed under such Acts.


                             COMPENSATION COMMITTEE
                        REPORT ON EXECUTIVE COMPENSATION

         The Compensation Committee is responsible for determining and approving
the  annual  compensation  to be paid and the  benefits  to be  provided  to the
Company's  executive  officers and for  administering the Company's stock option
plans.  The Company's  compensation  program is designed to attract,  retain and
motivate  qualified  executive officers who the Company believes will contribute
to its  long-term  success.  The  Company's  compensation  program is  comprised
primarily of annual base salaries, stock option grants and cash bonuses based on
the Company's fiscal year financial performance. In addition, executive officers
are eligible to  participate  in the Company's  employee stock purchase plan and
receive automobile allowances,  group life insurance and health benefits as part
of their  overall  compensation.  The  Committee  considers  each  component  of
compensation  within the context of the entire officer  compensation  program in
making its determinations.

         The Compensation Committee of the Board of Directors during fiscal 1999
consisted  of Jill  Tate  Higgins  (Chairperson),  Charles  Miller  and  Alan R.
Rachlin,  all of whom are outside directors.  Although Mr. Vidovich,  who is the
Company's Chairman of the Board, is invited from time to time to attend meetings
of  the  Compensation   Committee  and  periodically  consults  with  and  makes
recommendations  to the  Committee  regarding  officer  compensation,  he is not
entitled to vote on any matters  under  consideration  by the Committee and does
not participate in discussions  during Committee  meetings regarding the setting
of his annual base  salary,  the award of any bonus to him or the grant of stock
options to him.

         ANNUAL BASE SALARIES.  The Compensation  Committee reviews and approves
the annual base salaries of all executive  officers  (including  the Chairman of
the Board). In determining  annual base salaries,  the Committee  considers both
subjective  and  objective  factors,   including,  among  others,  an  officer's
responsibilities,  experience and qualifications, job performance, contributions
and length of service to the Company, general information concerning competitive
salaries and the  Company's  financial  results and  condition.  For fiscal year
1999, the  Compensation  Committee  increased annual base salaries of certain of
the  Company's  executive  officers  by 9% to 32% over  fiscal  year 1998 levels
because of the Committee's  belief that such increases were appropriate in light
of the  foregoing  factors  and in  recognition  of the  achievement  of certain
corporate objectives in fiscal year 1998.

         BONUSES. The Compensation Committee believes that a significant portion
of an officer's  overall  compensation  should be  incentive-based  and directly
linked to the financial  performance of the Company and to the Company's goal of
increasing  stockholder value. Under the terms of the officer bonus plan adopted
for fiscal year 1999 (the "Fiscal 1999 Officer Bonus Plan") and  administered by
the  Compensation  Committee,  executive  officers were entitled to receive cash
bonuses based on a percentage of their  respective  base salaries if fiscal year
1999 after  bonuses net income  increased  by at least 15% over the prior fiscal
year's  after  bonuses net income.  Such bonuses are  calculated  and paid after
completion of the Company's  annual audit.  The minimum after bonuses net income
at which officers were eligible to receive bonuses under the Fiscal 1999 Officer
Bonus Plan was $18,294,000 (i.e., 115% of the Company's after bonuses net income
for  fiscal  year  1998).  No bonuses  were  earned by the  Company's  executive
officers under the Fiscal 1999 Officer Bonus Plan.

         STOCK OPTIONS.  Options to purchase  the  Company's  Common Stock have
historically  been  and  continue  to  be  a  key  component  of  the  Company's
compensation  program.  The  Compensation  Committee  views  the  grant of stock
options as a valuable  incentive  that  serves to attract,  retain and  motivate
executive  officers and other key employees as well as to align their  interests
more  closely  with the  Company's  goal of  enhancing  stockholder  value.  The
Committee reviews and considers recommendations by the Company's Chairman of the
Board with regard to the grant of stock  options to  executive  officers  (other
than himself) and certain key employees.  In determining the size, frequency and
other terms of an option grant to an executive officer,  the Committee considers
a  number  of  factors,   including,  among  others,  such  officer's  position,
responsibilities, job performance, prior option grants, contributions and length
of  service  to the  Company  and the value of his or her  vested  and  unvested
previously granted stock options, if any.

         The exercise  price of options is not less than the market price on the
date of grant and,  therefore,  options  will only have value if the stock price
increases  over the  option  exercise  price.  Options  generally  vest in equal
quarterly  installments  over  five  years as long as the  optionee  remains  an
employee of the Company and,  therefore,  encourage an optionee to remain in the
employ of the  Company.  In fiscal  1999,  options to purchase an  aggregate  of
297,500 shares of Common Stock were granted to all executive officers as a group
and represented 60% of all options granted to the Company's  employees in fiscal
year 1999.

         COMPENSATION OF CHAIRMAN OF THE BOARD.  The  Compensation  Committee
generally  considers the same factors in determining the Chairman of the Board's
compensation  as it considers  with  respect to the  Company's  other  executive
officers.  Mr. Vidovich's fiscal year 1999 compensation  combined an annual base
salary with a stock  option,  and thus  reflects  the  Compensation  Committee's
philosophy  that a  significant  portion of the Chairman of the Board's  overall
compensation should be incentive-based.

         DEDUCTIBILITY OF EXECUTIVE COMPENSATION.  Under Section 162(m) of the
Internal  Revenue  Code of 1986,  as  amended  (the  "Code"),  a  publicly  held
corporation  such as the Company will  generally not be allowed a federal income
tax  deduction  for  otherwise  deductible  compensation  paid to the  executive
officers named in the Summary Compensation Table to the extent that compensation
(including  stock-based  compensation)  paid to a particular  officer exceeds $1
million in any fiscal year. Qualifying performance-based compensation (including
compensation  attributable to the exercise of stock options) will not be subject
to the  deductibility  limitation if certain  conditions are met. Based upon the
Company's  current  compensation  plans and policies and the  regulations  under
Section  162(m),  it appears  unlikely that the  compensation  to be paid to the
Company's  executive  officers  for  fiscal  2000  would  exceed  the $1 million
limitation per officer.

                                                 COMPENSATION COMMITTEE


                                                 Jill Tate Higgins, Chairperson
                                                 Charles Miller
                                                 Alan R. Rachlin




<PAGE>




                                PERFORMANCE GRAPH

         The  following  graph  compares  the  cumulative  total  return  on the
Company's  Common Stock with the  cumulative  total return of the Nasdaq  Market
Index and of a selected peer group of publicly  traded  companies (the "Selected
Peer Group") having the same  four-digit  standard  industrial code (SIC) as the
Company  (SIC Code 2782 --  Blankbooks,  Looseleaf  Binders and Devices) for the
period  commencing July 1, 1994 and ended June 30, 1999. The Selected Peer Group
is currently comprised of Deluxe Corp., Franklin Covey Co., John H.
Harland Co. and Day Runner.

         The stock price performance shown on the graph below is not necessarily
indicative of future price performance.


                     COMPARISON OF CUMULATIVE TOTAL RETURN*
        AMONG DAY RUNNER, THE NASDAQ MARKET INDEX AND SELECTED PEER GROUP





                               [PERFORMANCE GRAPH]








<TABLE>
<CAPTION>





                          6/30/94      6/30/95     6/30/96    6/30/97      6/30/98     6/30/99
                          -------      -------     -------    -------      -------     -------
<S>                       <C>           <C>        <C>        <C>          <C>         <C>
Day Runner                $100.00       $93.24     $139.86    $179.73      $272.30     $133.78
Nasdaq Market Index        100.00       117.28      147.64     177.85       235.75      330.37
Selected Peer Group        100.00       112.93      124.02     127.39       129.51      130.88





*     Assumes (i) $100 invested on July 1, 1994 in each of the Company's  Common
      Stock,  the  Nasdaq  Market  Index and the  Selected  Peer  Group and (ii)
      immediate reinvestment of all dividends, if any.


</TABLE>


<PAGE>




                      PROPOSAL 2 - APPROVAL OF AMENDMENT TO
                      THE COMPANY'S 1995 STOCK OPTION PLAN

         In  1995,  the  Board  of  Directors  of the  Company  adopted  and the
Company's  stockholders  approved  the 1995 Stock  Option Plan (the "1995 Plan")
under which 600,000 shares of Common Stock were initially  reserved for issuance
pursuant to the exercise of stock options granted thereunder. The 1995 Plan was
amended in 1996, 1997 and 1998 to  increase the number of shares authorized  for
issuance thereunder by 400,000, 550,000 and 375,000 shares, respectively.

         In  September  1999,  the  Board  of  Directors  adopted,   subject  to
stockholder  approval,  an  amendment to the 1995 Plan to increase the number of
shares  authorized  for issuance  thereunder  by 475,000  shares.  Such proposed
increase  represents less than 5% of the number of issued and outstanding shares
of the  Company's  Common  Stock as of  October 1, 1999.  If such  amendment  is
approved,  a total of 2,400,000  shares will have been  authorized  for issuance
under the 1995 Plan since its  inception.  As of October 1, 1999,  28,500 shares
had been issued  upon the  exercise  of options  under the 1995 Plan,  1,720,500
shares were subject to  outstanding  options,  and 176,000 shares (not including
the  475,000-share  increase  subject  to  stockholder  approval  at the  Annual
Meeting) remained available for option grants under the 1995 Plan. To the extent
options are granted to purchase any of such  additional  475,000 shares prior to
obtaining stockholder approval of such amendment, such options will be expressly
conditioned upon obtaining such approval.

         AT THE ANNUAL MEETING,  THE STOCKHOLDERS  WILL BE REQUESTED TO CONSIDER
AND  APPROVE  THE  AMENDMENT  TO THE 1995 PLAN  INCREASING  THE NUMBER OF SHARES
AUTHORIZED FOR ISSUANCE  THEREUNDER BY 475,000 SHARES. THE AFFIRMATIVE VOTE OF A
MAJORITY OF THE SHARES OF THE COMPANY'S  COMMON STOCK PRESENT OR REPRESENTED AND
ENTITLED TO VOTE AT THE ANNUAL MEETING WILL BE REQUIRED TO APPROVE THE AMENDMENT
TO THE 1995 PLAN. THE BOARD OF DIRECTORS  RECOMMENDS THAT THE STOCKHOLDERS  VOTE
FOR APPROVAL OF THE AMENDMENT TO THE 1995 PLAN.

NEW PLAN BENEFITS

         Grants  under  the  1995  Plan  are  made  at  the  discretion  of  the
Compensation  Committee  to whom  the  Board  of  Directors  has  delegated  the
administration of the 1995 Plan. Because future optionees,  the number of shares
subject  to option  grants and  exercise  prices  have not yet been  determined,
future grants under the 1995 Plan are not yet determinable.

         A summary  of the  principal  provisions  of the 1995 Plan is set forth
below and is  qualified in its entirety by reference to the 1995 Plan. A copy of
the 1995 Plan is available from the Company's Secretary upon request.

PURPOSE

         The  purposes  of the  1995  Plan are to (i)  attract  and  retain  the
services of selected key  employees of the Company who are in a position to make
a material  contribution to the successful  operation of the Company's business;
(ii) motivate  such  persons,  by means of  performance-related  incentives,  to
achieve  the  Company's  business  goals;  and  (iii)  enable  such  persons  to
participate  in the  long-term  growth and  financial  success of the Company by
providing them with an opportunity to purchase stock of the Company.

ADMINISTRATION

         The 1995 Plan may be  administered  by the Board of Directors  or, upon
appointment by the Board, by a committee  composed of two or more Board members.
The 1995 Plan is currently administered by the Compensation Committee, comprised
of outside  directors,  which has been authorized to approve the grant and terms
of options.  The  interpretation  and  construction of any provision of the 1995
Plan is within the sole discretion of the members of the Board or its committee,
whose determination is final and binding.

ELIGIBILITY

         The 1995 Plan provides that  non-statutory  stock options and incentive
stock options may be granted to employees  (including officers and directors who
are also employees) of the Company and that non-statutory stock options may also
be granted to consultants to the Company. As administrator of the 1995 Plan, the
Compensation  Committee  selects the optionees and determines the type of option
(i.e.,  incentive  or  non-statutory)  and the number of shares to be subject to
each option. In making such determination,  there is taken into account a number
of factors,  including an employee's position and  responsibilities,  individual
job performance, prior stock option grants (if any), contributions and length of
service to the Company,  the value of his or her vested and unvested  previously
granted  options,  if any, and other  relevant  factors.  As of October 1, 1999,
approximately  1,576 persons were  eligible to receive  options and 23 optionees
were holding options under the 1995 Plan.

TERMS OF OPTIONS

         Options  granted  under the 1995 Plan may be  either  "incentive  stock
options"  as defined in Section 422 of the  Internal  Revenue  Code of 1986,  as
amended (the "Code"), or non-statutory  stock options.  Each option is evidenced
by a written stock option agreement  between the Company and the optionee and is
subject to the following additional terms and conditions:

(a)  NUMBER OF SHARES:  The aggregate  fair market value  (determined  as of the
     grant  date) of the stock for which an  employee  may be granted  incentive
     stock  options that first become  exercisable  during any one calendar year
     under all the Company's  plans may not exceed  $100,000.  In addition,  the
     maximum  number of shares  which may be awarded  as options  under the 1995
     Plan during any calendar  year to any one  optionee may not exceed  200,000
     shares.

(b)  EXERCISE OF THE OPTION:  The  optionee  must earn the right to exercise the
     option by  continuing  to work for the Company.  Options  granted under the
     1995 Plan vest and become  exercisable at such times and in such cumulative
     installments as the Board of Directors or its committee  determines subject
     to earlier  termination  of the option upon  termination  of the optionee's
     employment for any reason. The form of payment for shares to be issued upon
     the exercise of an option may, in the  discretion of the Board of Directors
     or its committee,  consist of cash, check, the delivery of shares of Common
     Stock, a combination  thereof or such other  consideration as is determined
     by the Board of Directors or its committee.

(c)  EXERCISE PRICE:  The exercise  price per share for the shares to be issued
     pursuant  to the  exercise  of an  option  is  determined  by the  Board of
     Directors or its committee and may not be less than 100% of the fair market
     value  of  the  Common  Stock  on the  grant  date  with  respect  to  both
     non-statutory  and incentive  stock  options.  The fair market value of the
     Common Stock on the date of an option  grant is equal to the closing  sales
     price of the Common  Stock on the date of the option  grant as  reported on
     The Nasdaq Stock  Market.  On November 1, 1999,  the closing sales price of
     the Company's Common Stock on The Nasdaq Stock Market was $7.50 per share.

(d)  TERMINATION OF EMPLOYMENT:  If an optionee's employment with the Company is
     terminated for any reason, other than death, total and permanent disability
     or  termination  "for  cause"  (as  defined in the 1995  Plan),  his or her
     options may be exercised at any time within 90 days after such  termination
     as to all or part of the shares as to which the  optionee  was  entitled to
     exercise  the  options  at the  time  of  termination.  If  the  optionee's
     employment with the Company is terminated for cause, his or her options may
     be  exercised  at any time  within 30 days  after such  termination  to the
     extent such options are vested and not exercised as of such date.

(e)  DEATH OR DISABILITY:  If an optionee  should die or become  permanently and
     totally  disabled while employed by the Company,  his or her options may be
     exercised at any time within 180 days after such death or  disability,  but
     only to the extent the optionee was entitled to exercise the options at the
     date  of his  or her  termination  of  employment  due  to  such  death  or
     disability.

(f)  EXPIRATION OF OPTIONS:  Options may not have a term greater than ten years
     from the grant date for an incentive stock option or ten years plus one day
     from the grant  date for a  non-statutory  stock  option.  No option may be
     exercised after its expiration.

(g)  NONTRANSFERABILITY OF OPTIONS:  An  option  is  nontransferable  by  the
     optionee,  other than by will or by the laws of descent and distribution or
     transfers between spouses incident to a divorce, and is exercisable only by
     the  optionee  or his or her legal  guardian  during  the  lifetime  of the
     optionee  or, in the event of death of the  optionee,  by the estate of the
     optionee or by a person who  acquires  the right to exercise  the option by
     bequest or inheritance.

(h)  OTHER PROVISIONS:  The option  agreement  may  contain  such other  terms,
     provisions  and conditions  not  inconsistent  with the 1995 Plan as may be
     determined by the Board of Directors or its committee.

ADJUSTMENT UPON CHANGES IN CAPITALIZATION

         In the event that a change, such as a stock split or stock dividend, is
made in the Company's  capitalization  which affects the stock for which options
are exercisable under the 1995 Plan,  appropriate adjustment will be made in the
exercise price of and the number of shares covered by outstanding options and in
the number of shares available for issuance under the 1995 Plan. In the event of
a dissolution or liquidation of the Company,  a sale of all or substantially all
of the assets of the Company, or the merger or consolidation of the Company with
or into  another  corporation  as a  result  of  which  the  Company  is not the
surviving and controlling  corporation,  outstanding  options will be assumed by
the successor corporation or the Board of Directors will declare that any option
will  terminate  as of a date fixed by the Board which is at least 30 days after
notice thereof is given to optionees and permit each optionee to exercise his or
her  options as to all or any  portion of the  shares  covered by such  options,
including shares as to which the options would not otherwise be exercisable.

AMENDMENT AND TERMINATION

         The Board of Directors or its committee may amend or terminate the 1995
Plan at any time or from time to time  without  the  approval  of the  Company's
stockholders;  provided,  however, that approval of the holders of voting shares
represented or present and entitled to vote is required for any amendment to the
1995 Plan which would: (i) materially increase the number of shares which may be
issued  thereunder  other than in connection  with an adjustment upon changes in
capitalization;  (ii) materially  change the designation of the class of persons
eligible to participate in the 1995 Plan; (iii) remove the administration of the
1995 Plan from the Board of Directors or its committee;  (iv) extend the term of
the 1995 Plan beyond its initial  ten-year  term;  (v)  materially  increase the
benefits to  participants  under the 1995 Plan;  or (vi)  materially  modify the
requirements as to eligibility for participation in the 1995 Plan. In any event,
the 1995 Plan will  terminate  on the tenth  anniversary  of its approval by the
stockholders  of the Company (i.e.,  December 5, 2005) provided that any options
then outstanding will remain outstanding until they expire by their terms.

TAX INFORMATION

         The  federal  tax  consequences  of options  are complex and subject to
change. The following  discussion is only a brief summary of the general federal
income tax rules  currently in effect which are applicable to stock  options.  A
taxpayer's  particular  situation may be such that some variation of the general
rules may apply.  This  summary  does not cover the state,  local or foreign tax
consequences  of the grant or  exercise  of  options  under the 1995 Plan or the
disposition  of shares  acquired upon exercise of such options or federal estate
tax or state estate, inheritance or death taxes.

         INCENTIVE STOCK OPTIONS

         If an option  granted  under the 1995 Plan is treated as an  "incentive
stock option" as defined in Section 422 of the Code,  then the optionee will not
recognize  any income for regular  income tax purposes  upon either the grant or
the exercise of the option and the Company  will not be allowed a deduction  for
federal  tax  purposes.  Upon a sale of the  shares,  the tax  treatment  to the
optionee and the Company will depend primarily upon whether the optionee has met
certain  holding  period  requirements  at the time of  sale.  In  addition,  as
discussed  below,  the  exercise of an  incentive  stock  option may subject the
optionee to alternative minimum tax liability in the year of exercise.

         If an optionee exercises an incentive stock option and does not dispose
of the shares  received within two years of the date of the grant of such option
and within one year after the  exercise  of the  option,  whichever  period ends
later, any gain realized upon disposition will be characterized as capital gain,
and any loss will be capital loss. In either such case,  the Company will not be
entitled to a federal income tax deduction. Upon disposition of such shares, the
gain will be subject to a maximum federal tax rate of 20%.

         If the optionee  disposes of the shares  either  within two years after
the date the option is granted  or within  one year  after the  exercise  of the
option,  such disposition will be treated as a disqualifying  disposition and an
amount  equal to the  lesser of (i) the fair  market  value of the shares on the
date of  exercise  less the  purchase  price or (ii) the amount  realized on the
disposition  less the  purchase  price will be taxed as  ordinary  income in the
taxable year in which the  disposition  occurs.  Any such  ordinary  income will
increase the optionee's  tax basis for purposes of  determining  gain or loss on
the sale or exchange of such shares.  The excess, if any, of the amount realized
over the fair  market  value of the  shares at the time of the  exercise  of the
option will be treated as short-term or long-term  capital gain, as the case may
be,  and any loss  realized  upon the  disposition  will be treated as a capital
loss. An optionee will  generally be considered to have disposed of shares if he
or she sells, exchanges, makes a gift of or transfers legal title to such shares
(except by pledge, in certain  non-taxable  exchanges,  a transfer in insolvency
proceedings,  incident to a divorce,  or upon death).  If the amount realized is
less than the purchase price, generally the optionee will not recognize income.

         The  exercise of an  incentive  stock option may subject an optionee to
alternative  minimum tax liability in the year of exercise because the excess of
the fair market  value of the shares at the time an  incentive  stock  option is
exercised  over the option price is an adjustment in  determining  an optionee's
alternative minimum taxable income for such year. Consequently,  an optionee may
be obligated to pay  alternative  minimum tax in the year he or she exercises an
incentive stock option. If a disqualifying  disposition  occurs in the same year
as an option is exercised,  the amount of ordinary  income  resulting  from such
disposition may offset any adjustment to alternative  minimum taxable income for
the year of exercise.  In the case of a disqualifying  disposition  which occurs
after the year of  exercise,  an  individual  would be required to  recognize an
adjustment to  alternative  minimum  taxable  income in the year of exercise and
ordinary  income  in the year of such  disqualifying  disposition  in an  amount
determined  under the rules described above. An optionee's  alternative  minimum
tax  liability  is affected by the  availability  of a special  credit,  a basis
adjustment  and other  complex  rules.  Optionees are urged to consult their tax
advisors  concerning the  applicability of the alternative  minimum tax to their
own circumstances.

         In general,  there will be no federal tax  consequences  to the Company
upon the grant,  exercise or termination of an incentive stock option.  However,
in the event an optionee  sells or disposes of stock  received upon the exercise
of an  incentive  stock  option  prior to  satisfying  the two-year and one-year
holding periods described above, the Company will be entitled to a deduction for
federal income tax purposes in an amount equal to the ordinary  income,  if any,
recognized by the optionee upon disposition of the shares.

         NON-STATUTORY STOCK OPTIONS

         Non-statutory  stock options granted under the 1995 Plan do not qualify
as "incentive  stock options" and,  accordingly,  do not qualify for any special
tax benefits to the  optionee.  An optionee will not recognize any income at the
time he or she is granted a non-statutory  option.  However,  upon its exercise,
the optionee will  generally  recognize  ordinary  income for federal income tax
purposes measured by the excess of the then fair market value of the shares over
the option price.  The income realized by the optionee will be subject to income
tax withholding by the Company out of the compensation paid to the optionee.  If
such earnings are  insufficient to pay the withholding tax, the optionee will be
required to make a direct  payment to the Company to cover the  withholding  tax
liability.

         Upon a sale  of any  shares  acquired  pursuant  to the  exercise  of a
non-statutory  stock  option,  the  difference  between  the sale  price and the
optionee's  basis in the shares  will be treated as a  long-term  or  short-term
capital gain or loss, as the case may be,  depending on the  optionee's  holding
period for the shares  without  "tacking on" any holding  period for the option.
The optionee's  basis for  determination of such gain or loss will ordinarily be
the sum of (i) the amount  paid for such shares  plus (ii) any  ordinary  income
recognized by the optionee as a result of the exercise of such option. A capital
gain will be eligible for a 20% maximum  federal tax rate if the holding  period
for the shares  purchased upon exercise of the option is at least 12 months plus
one day.

         In general,  there will be no federal tax  consequences  to the Company
upon the grant or  termination  of a  non-statutory  stock option or the sale or
disposition  of the shares  acquired  upon  exercise  of a  non-statutory  stock
option.  However, upon the exercise of a non-statutory stock option, the Company
will be  entitled  to a  deduction  to the extent and in the year that  ordinary
income from the exercise of the option is recognized  by the optionee,  provided
the Company has satisfied its reporting  obligations under the Code and relevant
regulations relating to the reporting of the transaction to the Internal Revenue
Service and the optionee.


                    PROPOSAL 3 - RATIFICATION OF APPOINTMENT
                             OF INDEPENDENT AUDITORS

         The Board of Directors has appointed Deloitte & Touche LLP, independent
auditors,  to audit the  Company's  consolidated  financial  statements  for the
fiscal year ending June 30, 2000,  and  recommends  that  stockholders  vote for
ratification  of such  appointment.  In the  event  of a  negative  vote on such
ratification,   the  Board  of  Directors  will  reconsider  its  selection.   A
representative  of Deloitte & Touche LLP is expected to be present at the Annual
Meeting, will have an opportunity to make a statement if he or she desires to do
so and is expected to be available to respond to appropriate questions.


                                  OTHER MATTERS

         The Company currently knows of no matters to be submitted at the Annual
Meeting other than those described  herein.  If any other matters  properly come
before the Annual  Meeting,  it is the  intention  of the  persons  named on the
enclosed  proxy card to vote the shares they represent as the Board of Directors
may recommend.

                                            BY ORDER OF THE BOARD OF DIRECTORS



                                            Catherine F. Ratcliffe
                                            Secretary
Irvine, California
November 8, 1999


<PAGE>

                      THIS PROXY IS SOLICITED ON BEHALF OF
                            THE BOARD OF DIRECTORS OF
                                DAY RUNNER, INC.
                       1999 Annual Meeting of Stockholders

         The undersigned stockholder of Day Runner, Inc., a Delaware corporation
(the "Company"),  hereby acknowledges receipt of the Notice of Annual Meeting of
Stockholders  and Proxy  Statement,  each dated  November  8,  1999,  and hereby
appoints  James E.  Freeman,  Jr.  and  Dennis K.  Marquardt,  and each of them,
proxies  and  attorneys-in-fact,  with full  power to each of  substitution,  on
behalf and in the name of the  undersigned,  to represent the undersigned at the
Annual Meeting of Stockholders  of the Company to be held Thursday,  December 9,
1999, at 9:00 a.m., California time, at the Crowne Plaza Irvine located at 17941
Von Karman Avenue, Irvine,  California 92614, and at any adjournment(s) thereof,
and to vote  all  shares  of  Common  Stock to which  the  undersigned  would be
entitled, if then and there personally present, on the matters set forth below:

         1.       ELECTION OF DIRECTORS

         FOR ALL nominees listed below (except as marked to the contrary below).

         WITHHOLD AUTHORITY to vote for ALL nominees listed below.

         (Instruction:  To Withhold the  authority to vote for any  individual
                        nominee, mark the box next to the nominee's name below.)

         Name of Nominee:

        / / James E. Freeman, Jr.                 / / Alan R. Rachlin
        / / James P. Higgins                      / / Mark A. Vidovich
        / / Jill Tate Higgins                     / / Boyd I. Willat
        / / Charles Miller                        / / Felice Willat


         2.       APPROVAL OF AMENDMENT TO 1995 STOCK OPTION PLAN

                 / /  FOR            / /  AGAINST             / /  ABSTAIN

         To approve an  amendment  to the  Company  1995  Stock  Option  Plan to
increase the aggregate number of shares authorized for issuance  thereunder from
1,925,000 to 2,400,000 shares, as described in the Proxy Statement.


         3.       APPOINTMENT OF INDEPENDENT AUDITORS

                     / /  FOR            / /  AGAINST             / /  ABSTAIN


         To ratify the  appointment  of  Deloitte  & Touche  LLP as  independent
auditors of the Company for the fiscal year ending June 30,  2000,  as described
in the Proxy Statement.


         4.       OTHER BUSINESS

         In their discretion, the Proxies are authorized to vote upon such other
business as may properly come before the meeting or any adjournment(s) thereof.

         Any one of such  attorneys-in-fact  or  substitutes as shall be present
and shall act at said meeting or any  adjournment(s)  thereof shall have and may
exercise all powers of said attorneys-in-fact hereunder.


         THIS PROXY WILL BE VOTED AS DIRECTED  OR, IF NO CONTRARY  DIRECTION  IS
INDICATED,  WILL BE VOTED  FOR  PROPOSALS  1, 2 AND 3 AND AS SAID  PROXIES  DEEM
ADVISABLE ON SUCH OTHER MATTERS AS MAY PROPERLY COME BEFORE THE MEETING.


                                                Dated: _________________ , 1999



                                                ___________________________
                                                (Signature)


                                                ___________________________
                                                 (Signature)

                                                     (This   Proxy   should   be
                                                     marked, dated and signed by
                                                     the stockholder(s)  exactly
                                                     as his or her name  appears
                                                     hereon     and     returned
                                                     promptly  in  the  enclosed
                                                     envelope.  Persons  signing
                                                     in  a  fiduciary   capacity
                                                     should  so   indicate.   If
                                                     shares  are  held by  joint
                                                     tenants  or  as   community
                                                     property,    both    should
                                                     sign.)


                         DO NOT FOLD, STAPLE OR MUTILATE




© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission